The dental industry's Oscars - Entry Guide Awards2020 - Dental Industry Awards
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Awards2020
The dental industry’s Oscars
Entry Guide
VIRTUAL CEREMONY
Wednesday 4 November 2020
ENTER TODAY
www.dentalindustryawards.com
Presented by Digital Partners Media PartnerWinners
ENTER TODAY
www.dentalindustryawards.com#IndustryAwards20
@FMCPro
Awards2020
The dental industry’s Oscars
Now in its sixth year and bigger than ever, the primary objective of the Dental
Industry Awards is to recognise excellence in the UK dental industry. The
ceremony provides an opportunity for companies, teams and individuals to
be formally acknowledged for achievements, projects and the high quality
of work they do. The wide range of categories offers entry opportunities for
companies of all sizes.
Reasons to enter
Increase sales and Boost morale within Gain credit for your
awareness your team successes
How to Enter
Go to www.dentalindustryawards.com and click on ‘Enter Now’.
Add your details and select your categories.
Entries must be submitted by Friday 2 October 2020.
Entry is £50+VAT per category and you can enter as many as you like.
Entries can be sent to us at fmcawards.wetransfer.com or
Dropbox.com to awards@fmc.co.uk
You can also put your entry on a USB stick and post it to:
The Dental Industry Awards, FMC,
1 Hertford House, Farm Close, Shenley,
Hertfordshire WD7 9AB.
For further information contact
Charlotte Knight on +44 (0) 1923 851736 or email charlotte.knight@fmc.co.uk
Presented by Digital Partners Media Partner2020 categories
Entry is easy. All we need is the following: - Any relevant supporting evidence.
- Up to 500 words on why you are a Please see categories below.
contender for your chosen category
Website of the Year Product Launch of the Year
Is your website particularly effective, attractive Greater than 25 employees
or easy to navigate? Explain how your website Fewer than 25 employees
excels as your shop window in a virtual world. This award will recognise the best product
• Describe the objectives behind the website launch and associated campaign. Winners will
• Detail any special attributes the website has be able to demonstrate how they successfully
• Show how you measure results launched the product into the market. This
• Include any specific results/analytics to prove category is open for any product or service
the site has performed as expected available in the UK dental market, formally
• Include screenshots and images of your website. launched after 1 January 2019.
• The strategy and objectives behind your launch
Best Use of Social Media • Explain the USP of your product or service
Social media is a powerful sales platform. How • Illustrate the effectiveness of your launch
does your company utilise the various social campaign
media channels to fulfil your objectives? • Include examples of your marketing
• How many followers do you have? • Include results and evaluation where possible.
• Have you grown your following considerably
this year? Best Use of PR
• Are you proud of a recent campaign you PR gets people talking, drives new business
launched? leads and echoes your brand values. The
• Show how you measured the success of your judges will be looking for evidence of:
campaign – include results and evaluation • The strategy and objectives of your PR
where possible • How you targeted your audience and the
• What is your approach to content? strategy behind this
• Is there one social media channel that you • Any key USPs that you were able to focus on
are really strong in or are you multi-platform • Show how you measure the success of your
focused? PR. Was it well picked up by the media?
• The implementation and creativity of your PR
App of the Year • Evidence of coverage you received in media.
Apps are increasingly popular. How has your
app been received? Has it helped you and your Dental Brand of the Year
customers do business? The winning entry will This award is to highlight the power of
demonstrate a user-friendly app that looks intangible business assets – brand value,
good and gets a positive response. image and reputation. How have you
• Describe the strategy behind the app effectively communicated your company or
• How many downloads do you have? products’ values and personality to establish
• How did you promote the app to users? a successful brand image? What exemplifies
• Show the results and examples of app your brand? How do you communicate this
performance. with your marketing?• Describe your brand values or brand • Provide the following evidence where
personality possible:
• Explain your strategy in promoting the brand - Advertising and marketing materials
• Describe how you measure the success of - Provide feedback/testimonials received
your brand from delegates
• Explain how you target your audience
• What are the key ingredients that have Marketing Campaign of the Year
contributed to your success? Greater than 25 employees
Fewer than 25 employees
Dental Industry Event of the Year This award will be presented to the company or
This award is open to any event organiser product judged to have had the strongest or most
and will reflect the success of a conference, successful marketing campaign of the year.
congress, seminar, exhibition, digital event or • Illustrate the marketing mix used in your
webinar in terms of its overall performance campaign
and enjoyment level. • Describe the strategy and objectives of
• Describe your event in detail your campaign
• Show how you promoted your event to your • Show how you targeted your audience and
target audience the strategy behind this
• Describe how you monitored the success of • Demonstrate the implementation and
your event creativity of your marketing campaign
• Describe the feedback received from • Include results and evaluation.
delegates at the event
• Describe the feedback received from sponsors Dental Industry Employee of
and exhibitors of your event. the Year
Nominate a colleague or employee.
Short-term postgraduate course Has one of your employees been remarkable
of the year in their professional career? Nominate them
This award is for the organiser of a short course, for an award and show them how much they
lasting anything from one day to thirty days mean to your team.
spread throughout the year. Your course can • Describe their contribution to your company
cover any area of dentistry including restorative • Describe any particular scenarios they have
dentistry, implants, orthodontics, smile design excelled within
and facial aesthetics etc. • Show how they support the team
• Describe your course in detail and illustrate • Provide relevant testimonials from clients and
the outcomes and gains of attending staff members.
• Give a brief history of the course and the
thought behind it; how long has your course Team of the Year
been running? It’s an enviable bond that makes working together
• How can this learning be used in practice? enjoyable and naturally optimises productivity.
• Demonstrate innovation, success and This category could be for a whole company or a
creativity in your approach to providing specific team within a larger set-up.
postgraduate education • Discuss what makes your team special
• The winner should demonstrate growth or • Describe your team ethos
commercial success of the course • What training or special elements do you havethat makes things work so well? you share percentage year-on-year growth?
• What results have you achieved as a team? • Discuss the benefits you provide
• How is performance compared to what it was • Who is responsible for monitoring and
before? managing service and repair?
• Show testimonial evidence where possible.
Customer Service Provider of
the Year Innovation of the Year
Greater than 25 employees This award is for those individuals or
Fewer than 25 employees companies that have delivered an innovative
A successful company puts the customer at the product or service to the dental market over
heart of everything it does. From the first point the course of the last 12 months.
of contact to after-sales support, how do you • Discuss your innovation
monitor and fulfil customer needs and wants? • How did you see the gap in the market?
This award will recognise businesses going • Discuss the objectives and strategy
above and beyond to deliver superior service. underpinning the innovation
• Discuss your approach to customer service • Illustrate how you promoted the innovation to
• How is quality customer service integrated the market
into your business? How do you get team • Show examples of your success
buy-in? • Highlight any specific reaction from your
• How do you set goals in customer service? customers.
How does this impact customer retention?
• How do your customers respond to your UK Exporter of the Year
superior customer service? Supply relevant This category will recognise success, market
testimonials where possible. knowledge and effective sales penetration to
an overseas market. The exporter of the year
Advertisement of the Year should:
Greater than 25 employees • Demonstrate their approach and commitment
Fewer than 25 employees to the export market
This award will be presented to the print • Show significant success in exporting. How are
advertisement judged to have the strongest figures growing year-on-year?
impact, commercially and visually. • Show an example of how a tricky overseas
• Describe the objectives of your campaign/ market was conquered
advert • Explain how they encourage overseas
• What results did you achieve with the advert? businesses to buy into British manufacture.
• Include a copy of the advertisement
Corporate Social Responsibility
Best Servicing and Repair Company Corporate social responsibility (CSR) is a
Companies give their customers excellent business’s approach to ‘doing the right thing’
service and repair standards. How do you in the community. How do you ensure you give
approach service and repair? something back to your local area and also
• How did you go above and beyond what is maintain the reputation of your organisation?
normally expected? • What does your organisation do in terms
• Describe the service level you offer of CSR?
• Is this part of your business growing well? Can • What is your specific CSR approach? How hasthe community benefitted? beyond the sum of the parts. It could either
• How are employees involved in your CSR be for sustained excellent performance of an
ethos? What have you actually done? organisation or for a successful turnaround or
• Show examples and testimonials wherever just an extraordinary year’s work. This business
possible. leader will stand as the clear driver behind
a super team effort. The individual will have
Best Dental Practice Corporate Group excelled in the last 12 months.
10 or more practices
9 practices or less The COVID-19 Responce award will be
NEW
category
In this category we are looking for an recognising the company/individual use of for 2020
outstanding dental practice corporate. This initiative to strategically pivot or introduce a
category is split into two categories so we can new product/service which has created a
recognise greatness in a smaller group as well positive impact on your business. Please
as a more-resourced group. demonstrate the results and success of these
• Describe your group ethos actions which have helped your company
• What training do you have for your dental during the pandemic.
teams and associates?
• Demonstrate a solid financial performance Outstanding Business of the Year
• What are you doing as a group to combat Greater than 25 employees
viruses and infection control across the Fewer than 25 employees
group? This award can either be self-entered or
• What do you do socially as a group entered by the judges automatically, further to
• Give an example of where you have gone the a high-calibre entry in another category. The
extra mile for patients award recognises success in developing and
• Show examples of standards of clinical sustaining an all-round excellent business.
excellence from within the group Entrants should exemplify how ongoing growth,
• Supporting evidence and pictures are welcome progression and results can be achieved in the
UK dental sector, thereby providing an example
High Technology Launch of the Year to that consistent success in UK dentistry is
This category seeks to award genuine game- eminently possible.
changers in this era of fast-paced high- • Illustrate how your company has progressed
tech developments. Entrants should show over the last 12 months
details of a high-tech equipment or software • Describe how you have developed and evolved
development that has taken place this year. through the year to grow your business
• Why did you launch the product? • Show how you measured, maintained and
• What is the USP of the product? improved the success of your business
• How did you market this? throughout the year
• Provide any data or testimonials that support • How do you feel you have fared against your
your entry competitors in your sector of the market?
• Show how you train your team and any other
Business Leader of the year/ initiatives to help develop a strong employee
COVID-19 Response culture
This award is for a senior leader who has • Provide any data or testimonials to support
nurtured a team or company that is performing your entry.Awards2020
VIRTUAL CEREMONY
Wednesday 4 November 2020
ENTER TODAY
www.dentalindustryawards.com
For further information contact
Charlotte Knight on +44 (0) 1923 851736 or email charlotte.knight@fmc.co.uk
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