The future of online marketplaces - How the next generation of marketplaces are pushing boundaries and removing remaining barriers, to create ...

 
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The future of online marketplaces - How the next generation of marketplaces are pushing boundaries and removing remaining barriers, to create ...
The future of online marketplaces
How the next generation of marketplaces are pushing boundaries and removing
remaining barriers, to create seamless experiences for European consumers

Sponsored by:

                                 November
                                  12 December 2018
                                              2018
The future of online marketplaces - How the next generation of marketplaces are pushing boundaries and removing remaining barriers, to create ...
Disclaimer

    •   This report (hereinafter referred to as the ”report") has been prepared by Dealroom.co
    •   The information in this report and all associated material, including but not limited to video, blog posts
        and any other form of content that may be created based on the information included herein, was
        created by Dealroom.co. The information herein reflects prevailing conditions and Dealroom.co's views
        as of this date, all of which are accordingly subject to change. Dealroom.co's opinions and estimates
        contitute Dealroom.co's judgment and should be regarded in such context. In preparing this Report,
        Dealroom.co has relied upon and assumed, without independent verification, the acuracy and
        completeness of all information available from public sources or which was provided to us by our
        partners. Dealroom.co's analyses are not and do not purport to be appraisals of the assets, stock or
        business of the companies mentioned herein. Neither Dealroom.co or any of its partners who have
        provided information or have otherwise been involved in the preparation of this report, makes no
        representation as to the opinions and estimates set forth herein.
    •   The report has been developed based based on Dealroom’s own research, expectations, estimates and
        projections where relevant, and does not express the opinions of any other entities mentioned herein,
        either as partners, sponsors, contributors or otherwise.

                                                           2                       Sponsored by
The future of online marketplaces - How the next generation of marketplaces are pushing boundaries and removing remaining barriers, to create ...
Schibsted: a tangible track-record in building and scaling
marketplaces and digital services globally

    Our brands                                            Our reach

                                                            22
                                                         countries

                                                         30M+
                                                         daily users

                                                         €880M
                                                         revenues

                                      3   Sponsored by
            Source: Schibsted Group
The future of online marketplaces - How the next generation of marketplaces are pushing boundaries and removing remaining barriers, to create ...
Schibsted’s venture arm supports entrepreneurs beyond
money

                                 How we contribute

                     Minimize CAC,              Support with data and     Knowledgeable partner and
  Scale                                                                           advisor
                     Maximize LTV                       tools

                                   What we look for

        Core verticals
 (real-estate, mobility, jobs)           Sign of product market-fit and
                                                tangible traction                   Solid teams

                                                                                              4       Sponsored by
                          Source: Schibsted Group
Contents

1.   Evolution of marketplaces

2.   Consumer trends and innovators

3.   Corporate strategic landscape

4.   Segment deep-dives
Emergence of global marketplaces, creating more value
than ever before
                             2000-2005                    2005-2010                     2010-2015                     2015-2020

     $150B                                         Vertical focus leads to better user experience
                                                        (payments, engagement, logistics),
     $100B
                                                    which has led to more value being created

     $50B

     $25B

     $10B
                                                                                                                               Each valued $5-8B

      $5B

    Online %           Classifieds, yellow pages        Vertical marketplaces     On-demand & location based     New models: iBuying, AI, …

                                                                          6                       Sponsored by
               Source: Dealroom.co
The unbundling continues: smaller markets, greater value
          Unbundling of the OLD:                                      The NEW:
         Huge addressable market                            Vertical focus (superior UX)
           Inefficient matching                              More efficient matching
              Supply-driven                             Greater convenience (transactional)

                                                                    Example: Vinted

                                                    7            Sponsored by
         Image by David Haber, SupplyDemanded.com
Greater transaction ownership: reduced friction, greater
convenience but also greater operational complexity
                         Customer                                              Transaction incl.      Logistics
   Demand               acquisition                                 Listing       payment          & admin tools             Inventory       Supply

                           Asset light, profitable                                                                                        Homes, cars,
     Classifieds                                                                                                                          jobs, products
                           Low revenue per user

  Transactional            Still asset light, higher take-rate                                                                          Travel, delivery,
  marketplaces             Possible long-term strategic disadvantage                                                                          gigs

                            Expand in ancillary markets
    “Full-stack”            Economies of scale vs. merchant                                                                             Food, on-demand
                            High operational risk, requires market density

                            Ability to control own destiny                                                                                Homes, cars,
  Inventory risk                                                                                                                          jobs, products
                            High capital intensity

                                                                                        8                          Sponsored by
                   Source: Dealroom.co. Inspired by this Point Nine article.
Greater transaction ownership = higher % commission
(but market power is also an important factor)
   % commission

       70%                              Example of very high commission are
                                       stock photo marketplaces. Explained by
       60%                             zero marginal cost and opaque pricing.

       50%

       40%

       30%
                                                                         Fragmented supply
       20%

       15%

       10%

       5%
                                                                                                              Concentrated
                                                                                                                 supply
Order value x order frequency = customer life-time value:
another key success factor

                          Real           Cars
                         Estate                          Jobs

                                                       High order value                                     High order frequency
  Average Order Value

                                                    x Low order frequency                         Hotels      High order value
                                                                                                  ($200+)
                                                                                                                                            Grocery
                                                                                                                                             ($100)
                                                                                                                                 Meal
                                                                                                                               kits ($40)
                                                                                                                     Food
                                                                                                                    Delivery
                                                                                                                      ($20)
                                     Doctor’s
                                   appointment

                                                   Challenging for supply &                                   x Low order value
                                                   for customer acquisition                                  High order frequency             Mobility
                                                                                                                                                  ($8)
                        Handy                                                  Car pooling
                                  Wellness &
                         man
                                   Beauty

                                                     Possible solution to low order
                                                    frequency problem: bundle low-       Order frequency
                                                          frequency into one?
                                                                                             10              Sponsored by
                            Source: Fabrice Grinda (adapted by Dealroom).
To summarise, Bill Gurley’s 10 factors: a robust framework
for evaluating marketplaces
            #1                        #2                          #3                           #4                         #5                     #6                       #7                     #8                     #9
     Enhanced user               Economic                 Technology                 Fragmentation
                                                                                                                 Size of market          Expand market           Order frequency          Payment flow          Network effects
      experience                 incentive              unlocking value                 of supply
       Creating a “wow”                                                              Buyer and supplier                                                                                      Being part of
                               Strong economic                                                                   Important but can be                                                                              The marketplace
       moment with an                                                                 fragmentation is a                                 Opening up previously   High frequency is good   payment flow brings
                                gains by joining         e.g. better utilization                                  misleading e.g. food                                                                          becomes stronger as
         entirely new                                                                huge positive for an                                 unavailable market           for supplier        more influence in
                                   platform                                                                        delivery, Airbnb                                                                             it grows and matures
     consumer experience                                                             online marketplace                                                                                       value-chain

                                                                                                                                                                                                                
                                                                                                                                                                                                                                       = major success
                                                                                                                                                                                                                                   factor

                                                                                                                                                                                                                
                                                                                                                                                                                                                                         = neutral or
                                                                                                                                                                                                                                  positive

                                                                                                                                                                                                                 
                                                                                                                                                                                                                
                                                                                                                                                                                                                
                                                                                                                                                                                                                
                                                                                         (booking)                                                                                                              
                                                                                                                                                                                                                
                                                                                                                                                                                                                
                                                                                                                                                                                                                              = major hurdle
                                                                                                                                                                                                                                         to growth
                                                                                         (regulated)                                                                                                            
                                                                                                                                                                                                                
                                                                                                                                                                                    /  (coming)                
                                                                                          (airlines)                                                                                                            
                  From Bill Gurley’s All Markets Are Not Created Equal with adaptation by Dealroom.                       11                                               Sponsored by
                  Excludes #5: Friction of Supplier Sign-Up as it is an initial disadvantage but also barrier to entry.
Contents

1.   Evolution of marketplaces

2.   Consumer trends and innovators

3.   Corporate strategic landscape

4.   Segment deep-dives
$9 trillion in consumer household spending: two-thirds is
spent on housing, food and transportation
                                                                                         Recreation,        Healthcare &
     Housing             Food                 Mobility                  Services                                                Holidays      Clothing         Communication     Education
                                                                                       hobbies & culture     insurance

      $2.8tn             $2.1tn                 $1.1tn                   $0.8tn              $0.6tn          $0.6t + $1.1tn       $0.5tn       $0.5tn                  $0.2tn   $0.2tn + $0.7tn

                                                                                                                                                                        3%           1%               100%
                                                                                                                                                5%
                                                                                                                                   5%
                                                                                                                  6%                                                             Plus $0.7n
                                                                                                                                                                                government
                                                                                              7%
                                                                                                                                                                                  funding
                                                                          9%
                                                                                                              Plus $1.1tn
                                                 11%                                                         government
                                                                                                                funding
                          23%

        30%

     Housing              Food               Transport                  Services         Recreation,     Healthcare and         Holidays      Clothing         Communication    Education             Total
                                                                                       hobbies & culture   insurance
                                                                                                           premiums
  Rent & mortgage      Groceries            Car purchase            Personal care                          Private healthcare     Flights                                                         Total household
    65% ($1.8tn)      53% ($1.1tn)          34% ($0.4tn)                (n.a.)                                40% ($0.2tn)      2% ($0.2tn)                                                       spend of $9.4tn

  Home interior &   Alcohol & tobacco         Fuel &              Financial services                          Insurance          Packaged                                                         = roughly 56% of
   maintenance         30% ($0.6tn)         maintenance                 (n.a.)                                premiums            travel                                                            GDP of $17tn
   16% ($0.5tn)                             56% ($0.6tn)                                                     60% ($0.4tn)       2% ($0.2tn)
                      Restaurants                                        Other                                     s
      Energy          17% ($0.4tn)         Bus, train other              (n.a.)                              Government           Hotel
    18% ($0.5tn)                            10% ($0.1tn)                                                        funded          2% ($0.2tn)
                                                                                                               ($1.1tn)
                                                                                                                  13                                    Sponsored by
                         Source: Eurostat data and Dealroom analysis.
Real estate is the largest consumer market, but the furthest
away from being digitally unlocked
                                            INCUMBENTS                     INNOVATORS                                                      THEMES

                                                              Ownership                     Marketplaces
                                                                                                                    Home ownership becoming financially out of reach
           $1.8
           trillion                                      Investing and landlord                                     iBuying (Opendoor)

                                                                                                                    Crowd-investing
    Rent & mortgage
                                                                Interior                    Maintenance

                                                                                                                    Smart & connected home
           $0.5
           trillion
                                                                                                                    IKEA is a bit lost? Opportunity for startups

  Interior & maintenance

                                                         Efficiency             Solutions        Marketplaces
           $0.5                                                                                                     Push for sustainability
           trillion
                                                                                                                    Sustainable energy nears economic viability

         Energy

                                                                           14                                   Sponsored by
                      Source: Dealroom.co
Anticipated shift from ownership to mobility-as-a-service is
still in early stage: still only a fraction of consumer spending
                                           INCUMBENTS                      INNOVATORS                                                    THEMES

                                                             Short                Medium               Long

                                                                                                                 IPOs for Uber ($150B) and Lyft ($15B)
         $100
          billion                                                                                                Uber and Lyft moving into micro-mobility & logistics

                                                                                                                 Lyft and Uber launched subscription service

         Mobility
                                                        Subscription           Marketplaces     Hardware/
                                                                                                 software
                                                                                                                 iBuying (“Auto1” model)
          $0.4
          trillion                                                                                               Car giants transforming into Mobility-as-a-service

                                                                                                                 AI-assisted driving

       Car purchase
                                                                     Fueling             Maintenance
                                                                                                                 Electric cars gaining traction
          $0.6
         trillion                                                                                                Push for cleaner cities

                                                                                                                 BP investing in subscription model

    Fuel & maintenance

                                                                                    15                                Sponsored by
                     Source: Dealroom.co
Consumers want more options; meanwhile cities are looking
to reduce congestion and create cleaner cities
                              SHORT (0-5km)   MEDIUM (5-20km)        LONG (20km+)

 Trains, busses &
  shuttle busses

  Subscription
                                                                                                   AI-assisted driving:

   Scooters &
     eBikes

     Hailing

    Renting &
     sharing

     Pooling

                                                                16                  Sponsored by
                    Source: Dealroom.co
Food delivery, groceries and dining are converging, driven
by innovators setting new consumer expectations
                               INCUMBENTS                            INNOVATORS                                                THEMES

                                                                                          Big brands are doing direct-to-consumer via delivery platforms (Ben & Jerry’s)
        $1.1
                                                                                          Online penetration is around 6% (10%+ in London, Beijing, Shanghai) (1)
        trillion
                                                                                          Services like Amazon Prime and Glovo are re-setting consumer expectations

      Groceries

                                                                                          Delivery is still just a fraction of total market
        $50
                                                                                          More and more restaurants accept online orders
        billion
                                                                                          Groceries are another huge market for delivery
      Delivery

        $0.6                                                                              Dark kitchens may redefine restaurant industry
        trillion
                                                                                          Point-of-sale software and booking apps

     Restaurants

                                                                                          Still a huge market, as evidenced by Juul ($16B!)

        $0.4                                                                              Brewdog: innovated mass-market brand building
        trillion                                                                          Consumer focusing on health
                                                                                          $0.4tn still does not include cannabis!
  Alcohol & Tobacco

                      Source: Eurostat data and Dealroom analysis.                17                                       Sponsored by
                      1. KANTAR.
Contents

1.   Evolution of marketplaces

2.   Consumer trends and innovators

3.   Corporate strategic landscape

4.   Segment deep-dives
Leading investment themes by investor type: corporates and
venture capital firms are both betting on fundamental shifts
  Venture capital                           Corporate                               Private equity

                              Investment focus:                                          Investment focus:
  frictionless marketplaces, unbundling, full-stack, fundamental changes in      second-hand goods, real estate, cars
                     consumer behavior (mobility, food)                                     (less in jobs)

                                                          19                  Sponsored by
                Source: Dealroom.co
Venture capital investment in marketplaces has been
focused on mobility and food
Global venture capital investment ($B)

                     $ 20.0B                                         $ 18.8B
                               $ 17.5B
 $ 16.0B
           $ 13.1B                                         $ 13.3B             $ 13.9B

                                                  $ 7.2B                                                          $ 7.3B
                                                                                         $ 5.8B
                                                                                                  $ 3.7B $ 3.8B            $ 2.9B $ 2.3B $ 1.8B $ 2.9B
                                                                                                                                                           $ 0.6B $ 1.2B $ 0.4B $ 0.6B

 2015      2016      2017      2018E              2015     2016      2017      2018E     2015     2016   2017     2018E    2015   2016     2017    2018E   2015   2016    2017   2018E

              Mobility                                          Food                                 Fintech                       Real estate                           Jobs

                                                                                                         20                              Sponsored by
                                 Source: Dealroom.co
Corporates are making big strategic bets in fintech, cars &
mobility, food, and jobs & recruitment
                          Mobility       Food          Jobs & Education             Homes
    Transaction
                             $ 27B       $ 30B              $ 5B                    $ 2B
value (’16-’18E)
                                €70M     £175M               $1.2B                   £125M
        Notable                          €115M                                       $400M
                               $335M                        $18.5M
corporate deals
                                          $10M
 in recent years               $250M                        $429M                    £20M

   (2016-2018E)                $866M     $200M              €335M

                               $159M                         $26B
                                          €1.0B

                               $300M                        $60M
                                          $14B

                               $200M

                               £ 5.5M

                               $300M

                                $1.1B

                               $15.3B

                                £30M

                                                  21                 Sponsored by
                   Source: Dealroom.co
The smart money: selected top-tier Venture Capital firms
                  Cars & Mobility                              Homes                         Jobs & Reschooling                         Fintech                            Health                           Food
                                                                                               Iziwork (aggregator)
             Movinga (moving booking)                    Evtiko (online agent)                                                                                   Humanoo (wellness tracking)    Lemoncat (catering marketplace)
                                                                                             Koru Kids (nanny hiring)                theGuarantors
                 CarSpring (iBuying)                    Proprioo (online agent)                                                                                   Vaniday (wellness booking)       Petsdeli (pet food market)
                                                                                            Helpling (on-demand hire)                   Spotcap
           Happycar (search & book rentals)           Lamudi (online aggregator)                                                                                                                       EatFirst (delivery)

                  Cowboy (e-bike)                                                           Culture Amp (HR software)           CoverWallet (Insurance)
                    Bird (scooter)                                                            Beamery (HR software)                Revolut (banking)
                       JustPark                                                                  Adzuna (search)                    Alan (Insurance)                                               Petsdeli (pet food market)
                                                      Property Partner(investing)                                                                                  KRY (video consultations)
              Movinga (moving booking)                                                       Justworks (HR software)         Robinhood (stock marketplace)                                                 Good Eggs
               BlaBlaCar (ridesharing)                                                        Wayup (part-time hire)                  Wealthfront
                  Drivy (p2p rental)                                                         Qapa (on-demand hire)            Raisin(savings marketplace)

                         Bird                                                                      Job Today                       Deserve (banking)
               Cogoport (freight search)                                                      Checkr (HR software)               Wonga (online lending)
                                                                                                                                                                   KRY (video consultations)
                 Carwow (car Search)                                                         Grovo (online learning)           CoverFox (online insurance)
                                                                                                                                                                   Doctolib (doctor booking)
                BlaBlaCar (ridesharing)                                                     Knewton (online learning)         Power2SME (online lending)
                                                                                                                            The Zebra (Insurance comparison)

                                                                                                                                Wonga (online lending)
                MeinAuto.de (iBuying)
                                                       Exporo (crowdinvesting)                                                    Lendico (p2p loan)                 Ottonova (insurance)
                  Carmudi (iBuying)                                                       STUDITEMPS (temporary hiring)
                                                      Lamudi (online aggregator)                                                     BUX (trading)                  Care.com (care services)           EatFirst (delivery)
               Wind Mobility (e-scooter)                                                    Lecturio (teaching platform)
                                                                                                                                Spotcap (online lending)                  Moodpath

                 Wunder (ride sharing)
                 Caroobi (maintenance)
                                                                                            Medwing (on-demand hire)
                   Drover (car rental)                    Homelike (iBuying)                                                        Enmacc (trading)
                                                                                               Joblift (aggregator)
                     Auto1 Group
           FreightHub (logistics marketplace)

               Tier Mobility (e-scooter)
                                                                                            Preply (teaching platform)                                                                          Lemoncat (catering marketplace)
             Cargo One (freight search and                                                                                          Revolut (banking)             docplanner (doctor booking)
                                                                                            Helpling (on-demand hire)                                                                                  Green Blender
                      booking)                                                                                                   Finiata (online lending)             Zentist (insurance)
                                                                                          Brainly.com (teaching platform)
                  OnTruck (trucking)

                                                                                                                             Wefox (insurance comparison)
                Tier Mobility (e-scooter)                        Kodit                       Sunlight (online learning)
                                                                                                                                       wikifolio

                     ParkJockey
                                                                                                                                       Solaris Bank
                 Grab (ride sharing)
                                                              Opendoor                                                           PolicyBazaar (insurance                                              DoorDash (delivery)
                  Ola (ride sharing)                                                                                                                              TalkSpace (online therapy)
                                                              Compass                                                                  comparison)                                                     Ele.me (delivery)
                    Auto1 Group
                                                                                                                                Kabbage (online lending)
               GetAround (ride sharing)

         Source: Dealroom.co. Selected top-tier VCs with track record in marketplaces.                    22                                                Sponsored by
         Excludes buyouts, secondary transactions, debt, ICOs, lending capital, grants.
The smart money: selected top-tier Venture Capital firms (2)
                  Cars & Mobility                              Homes                          Jobs & Reschooling                        Fintech                               Health                             Food
                   Lime (escooter)                                                        Jobandtalent (on-demand hiring)
                                                              LendInvest                                                                                             ZocDoc (doctor booking)
                  OnTruck (trucking)                                                        MasterClass (online learning)                                                                           FarmDrop (online marketplace)
                                                       Habito (mortgage broker)                                                    Klarna (payments)                   Gympass (gym search)
                  Ofo (bike sharing)                                                         Knewton (online learning)                                                                                     Wolt (delivery)
                                                          Uniplaces (search)                                                                                        Hinge Health (digital health)
                 GoEuro (bus booking)                                                        Quipper (online learning)

                   OnTruck (trucking)                                                                                                                              Verifly (on demand insurance)
                                                           Adzuna (search)
               JustPark (parking booking)                                                                                                                              Beautystack (wellness
                                                         Trussle (motgages)                   Beamery (HR software)
                       Citymapper                                                                                                                                              booking)                     Taster (delivery)
                                                         Bricklane (investing)              Jobbatical (on-demand hire)           Robinhood (trading)
               Motorway.co.uk (iBuying)                                                                                                                                Zego.com (on demand
                  Drivy (p2p car rental)                                                                                                                                      insurance)

                                                                                                 StepStone (search)
                Tier Mobility (escooters)                                                                                         Crosslend (investing)                                                  Matsmart (delivery)
                                                                                                  Aevy (job search)
           FreightHub (logistics marketplace)                                                                                       Zopa (p2p loan)                                                 Lemoncat (catering marketplace)
                                                                                               Personio (HR software)

              SpotHero (parking booking)                                                     Udemy (online Learning)                                                                                           Ritual.co
                BlaBlaCar (ridesharing)                                                    SmartRecruiters (HR software)                                                                                   Freshly (delivery)
                                                                                              Harver (HR software)

                                                                                                                              Wefox (insurance comparison)             Missbeez (on-demand
                 GoEuro (bus booking)                                                                                               Clark (insurance)                        wellness)
                                                       McMakler (online agent)                HeavenHR (HR software)
                    Auto1 Group                                                                                                    Prosper (p2p loan)               docplanner (doctor booking)     Lemoncat (catering marketplace)
                                                                                                                                                                      MediQuo (online help)

                                                                                                                                 Finiata (online lending)
                Caroobi (maintenance)                 PurpleBricks (online broker)              Joblift (aggregator)                                                   Vint (gym instructors
                                                                                                                                VouchedFor (comparison)
                    Auto1 Group                        McMakler (online agent)                HeavenHR (HR software)                                                       marketplace)
                                                                                                                               Raisin (savings marketplace)

               Voi Technology (escooter)
                                                                                                                                   Zopa (p2p loan)
                   Frontier Car Group                                                          Peakon (HR software)
                                                                                                                                 Wonga(online lending)                Zego.com (on demand            Simple Feast (meal kit delivery)
                        Carwow                                  Nested                          Jobbio (job search)
                                                                                                                                  Revolut (banking)                         insurance)              Vivino (online wine marketplace)
                         Cars45                                                               Workable (HR software)
                                                                                                                                   Prodigy Finance
                         Virtuo

                                                                                                                                WorldRemit (payments)
                                                                                          Grupa Pracuj (jobs search and HR
                                                                                                                               Moneyexpert (comparison)
              ParkWhiz (parking booking)                                                              software)
                                                                                                                                     GoFundMe
                                                                                           Varsity tutors (online tutoring)

         Source: Dealroom.co. Selected top-tier VCs with track record in marketplaces.                    23                                                  Sponsored by
         Excludes buyouts, secondary transactions, debt, ICOs, lending capital, grants.
Contents

1.   Evolution of marketplaces

2.   Consumer trends and innovators

3.   Corporate strategic landscape

4.   Segment deep-dives
Cars and mobility marketplaces – Investment in Europe
                                       Invested capital              Rounds $2M+                                SELECTED COMPANIES                                            2018   ROUND

 $ 1 $800M
       1.8B                                                                                                50   Auto1 Group                                                           € 460M
                                                                                                                Provides consumers with access to thousands of used and       Jan    GROWTH
                                                                                              $1.6B             new cars                                                              EQUITY

 $ 1 $600M
       1.6B                                                                                                45
                                                                                                                Taxify                                                               $ 175M
                                                                                                                                                                              May
                                                                                                                Leading ride-hailing app in Europe and Africa                        LATE VC
                                                                                                           40
 $ 1 $400M
       1.4B                                                                                                     Cabify                                                               $ 160M
                                                                                                                                                                              Jan
                                                                                                                Car booking web and mobile app                                       SERIES E
                                                                                                           35
 $ 1 $200M
       1.2B                                                                                                     BlaBlaCar                                                             € 101M
                                                                                                                Connecting drivers with empty seats to people looking for     Nov    GROWTH
                                                                                                                a ride                                                                EQUITY
                                                                                                           30
 $ 1 $000M
       1.0B                                                                                                     Frontier Car Group                                                   $ 89.0M
                                                                                                                Builds and runs marketplaces focused on emerging              May
                                                                                                                                                                                     SERIES C
                                                                                                           25   markets
                                  $800M
  $ 800M                                                   $761M                                                                                                                     $ 50.0M
                                                                                                                Voi Technology                                                Nov
                                                                                                           20   Sharing service for electric vehicles                                SERIES A
                                                                                      $618M
  $ 600M                                                                                                        Cityscoot                                                             € 40.0M
                                                                                                           15
                                                                                                                                                                              Feb
                                                                                                                Electric scooters rental                                             EARLY VC
              $422M
  $ 400M                                                                                                        Blacklane                                                            $ 40.0M
                                                                                                           10                                                                 Jan
                                                                                                                Driver booking platform                                              SERIES D

  $ 200M                                                                                                   5    OnTruck                                                              € 25.0M
                                                                                                                                                                              May
                                                                                                                Connects businesses with freight carriers                            SERIES B

                                                                                                           0    Tier Mobility                                                        € 25.0M
                                                                                                                                                                              Oct
               2014                 2015                     2016                      2017   2018E              Electric scooters that can be rented on demand                      SERIES A

                                                                                                                Click here to explore similar funding rounds on Dealroom.co

                      Source: Dealroom.co                                                             25                  Sponsored by
                      Note: Data from Europe. 2018 is based on Jan – Nov annualized
Cars and mobility marketplaces to watch (1/2)
                                       CATEGORY LEADERS                                                    RISING STARS AND ENTRANTS
     Marketplace /                                                          Cazoo.co.uk, ReezoCar, CarPrice, Kyump, GoodBuyAuto, Valuecar, Autovisual, BrumBrum, GarajSepeti, Carizy,
        Search                                                                                                 Carsnip, Carnovo, Motorway, CarSpring
                                  Autoscout24, CarGurus (US), Vroom (US)

       New car                                                                                                     MeinAuto.de, Autospot, Valuecar

                                                                                                                  Frontier Car Group, Tootle, Etachki
     Auto1 Model                                                                                                      Fallen angel: Dealer Direct

         Car
                                                                                                                      Drover, Bipi, Cluno, Amber
     subscription                                Tusker

                                                                            Wunder, SnappCar, TravelCar, Koolicar, Drivy, Nabobil, SocialCar, Green Wheels, ecov, Share your Bicar, Carlili,
      Car sharing                                                                                                          BelkaCar, Bzzt

     Ride sharing                                                                                          BeeRides, Get My Car, iGoOn, CityGo, Zify, Karos
                                                 GoMore

       Parking
                                                                               JustPark, llollo, ParkBee, Parkpnp, ParkCloud, ZenPark, ApParkingSpot, Parkimeter, Letmespace, Parclick
     marketplaces                               Spot Hero

        Fuel /                                                             Zebra Fuel, EO Charging, Caroobi, Fixico, Who Can Fix My Car, ClickMechanic, TALLERATOR, Daparto, Tyres on the
     maintenance                                                                                                             Drive, POMP

                 Source: Dealroom.co
                                                                                   26                                         Sponsored by
Cars and mobility marketplaces to watch (2/2)
                                         CATEGORY LEADERS                                           RISING STARS AND ENTRANTS
    Short distance /                                                VanMoof, Superpedestrian, Donkey Republic, Cowboy, Swapfiets, Cityscoot, Voi Technology, unu, ElectricMolo,
    Scooter / eBike                                                             Silence, Etergo, Felyx, Yugo, Urbee, Sigo, Emmy, TIER Mobility, Wind Mobility, YEGO

                                                                   Blacklane, Whim (MaaS Global), Talixo, Citymobil, inDriver, Citymapper, heetch, JoinUp, voltlines, Liftago, Eurecab,
    Medium distance                                                                                            Mivai, My Sam, Cab Guru
                                            Cabify, Taxify, Lyft

        Long /
                                                                                                     Busfor, Obilet, ComparaBUS, Bookingabus.com
      Aggregators
                                                 GoEuro

       Trucking                                                                Everoad, InstaFreight.de, OnTruck, Quicargo, PackBud, Shipvio, Utily.fr, Truckin, Deliver.ru

       Shipping                                                                 iContainers, FreightHub, Flexport, ParcelParcel.com, Zencargo, Cargo One, Chronotruck
                                                 ShipServ

       Last mile
                                                                                    On the dot, Dostavista, Seven Senders, Packlink, Homerr, Eliport, Brenger, Koiki,
       logistics

    Moving services                                                                                              Trusk, Movinga, Furgo

                   Source: Dealroom.co
                                                                               27                                         Sponsored by
Real Estate marketplaces – Investment in Europe
                                   Invested capital              Rounds $2M+                                SELECTED COMPANIES                                            2018   ROUND

  $ 500M                                                                                               30   Spotahome                                                            $ 40.0M
                                                                                                            Medium-to-long term rentals for expats such as students       Jun
                                                                                                                                                                                 SERIES B
                                                                                                            and professionals
                              $444M
  $ 450M
                                                                                                            Yopa                                                                 £ 20.0M
                                                                                                                                                                          Aug
                                                                                                            The affordable, quick & simple way to sell your home                 SERIES D
                                                                                                       25
  $ 400M
                                                                                                            Nested                                                               £ 20.0M
                                                                                                            Platform for homeowners to sell their homes within 90         Nov
                                                                                                                                                                                 SERIES C
                                                                                                            days
  $ 350M
                                                                                                       20                                                                        € 20.0M
                                                                                                            Homeday                                                       Oct
                                                                                                            Finds the best real estate agent to sell your property               SERIES B
  $ 300M
                                                                               $276M
                                                      $253M                               $255M             Trussle                                                              £ 13.6M
                                                                                                                                                                          May
                                                                                                            Online mortgage broker                                               SERIES B
  $ 250M                                                                                               15

           $205M                                                                                            LendInvest                                                           £ 12.5M
                                                                                                                                                                          Jan
  $ 200M                                                                                                    Online peer-to-peer lending platform for mortgages                   LATE VC

                                                                                                       10                                                                        $ 14.0M
  $ 150M
                                                                                                            Homelike                                                      Aug
                                                                                                            Marketplace for long-term furnished apartments                       SERIES B

  $ 100M                                                                                                    Adzuna                                                                £ 8.0M
                                                                                                                                                                          May
                                                                                                       5    The UK's search engine for Jobs, Property & Cars                     SERIES C

  $ 50M                                                                                                     Housing Anywhere                                                     € 6.0M
                                                                                                            Allows students to sublet their rooms to exchange             May
                                                                                                                                                                                 SERIES B
                                                                                                            students

                                                                                                       0                                                                          € 2.3M
            2014                2015                    2016                       2017   2018E
                                                                                                            Homepal                                                       Sep
                                                                                                            Helps you to find a home                                             EARLY VC

                                                                                                            Click here to explore similar funding rounds on Dealroom.co

                   Source: Dealroom.co                                                            28                   Sponsored by
                   Note: Data from Europe. 2018 is based on Jan – Nov annualized
Real Estate marketplaces to watch
                                     CATEGORY LEADERS                                                     RISING STARS AND ENTRANTS

       iBuyers                                                                                  Nested, Homeloop, Dili, Evtiko, Kodit, ProntoPiso, We Buy Any Home

                                                                            Homelike, Student.com, Uniplaces, Appear here, Sturents.com, Italianway, Flatlooker, Lyvly, Housy, Habiteo,
    Home search                                                                                homie.rent, Home HT, Wunderflats, Movebubble, Howsy (No Agent)
                                    Adzuna, Spotahome, Zoopla, Zillow

                                                                            easyProperty, emoov, McMakler, Blueground, Homeday, Proprioo, Hemverket, Mon Chasseur Immo, Housfy,
    Online brokers                                                                                             Hosman, Ouistock, Home Made
                                                  Yopa

     Ownership                                                                Lamudi, Ikimo9, Homepal, Vesta Property, Unmortgage, Realbest, Blok, thirdfort, Flatfox, Green-Acres.fr

                                                                        LendInvest, Property Partner, Housers, Atlant.io, CapitalRise, iFunded, BrickVest, Exporo, geoblink, Tessin, Brickshare,
      Investing                                                                                                                Bricklane

     Financing /
                                                                                                             Trussle, Habito, MortgageGym, StoEr, Jungo
     Mortgages

                   Source: Dealroom.co
                                                                                     29                                          Sponsored by
Jobs & reschooling – Investment in Europe
                                   Invested capital              Rounds $2M+                                SELECTED COMPANIES                                            2018   ROUND

 $ 350M                                                                                                30   OpenClassRooms                                                       $ 60.0M
                                                                                                                                                                          May
                                                                                                            Online education platform in Europe                                  SERIES B
                                                       $ 314M
                                                                                                            Area9                                                                $ 30.0M
 $ 300M                                                                                                                                                                   Jan
                                                                                                            Personalized, adaptive online learning modules                       LATE VC
                                                                                                       25

                                                                                                            Unicaf                                                               $ 28.0M
                                                                               $ 255M                                                                                     Nov
                                                                                                            Online education platform                                            SERIES B
 $ 250M
                                                                                                       20   Coople                                                               $ 21.0M
                                                                                                                                                                          Oct
                                                                                          $ 206M            On-demand marketplace for temporary staffing                         LATE VC

 $ 200M
                                                                                                            Gojob                                                                 € 17.0M
                                                                                                                                                                          Jan
                                                                                                            Digital temporary work operations in Europe                          EARLY VC
                              $ 162M                                                                   15

                                                                                                            ZenJob                                                               € 15.0M
 $ 150M                                                                                                                                                                   Nov
                                                                                                            Automated, data-driven, full-service staffing platform               SERIES B

          $ 110M                                                                                       10                                                                        $ 16.0M
                                                                                                            Job Today                                                     Sep
 $ 100M                                                                                                     Online mobile centric recruitment marketplace                        SERIES B

                                                                                                            comet                                                                € 11.0M
                                                                                                                                                                          May
                                                                                                            Marketplace for freelancer                                           SERIES A
                                                                                                       5
  $ 50M
                                                                                                            Goodwall                                                             $ 10.8M
                                                                                                                                                                           Jul
                                                                                                            Professional social network for students and graduates               SERIES A

                                                                                                       0    Comatch                                                               € 8.0M
           2014                 2015                     2016                      2017   2018E             Matching companies looking for consultants with               Apr
                                                                                                                                                                                 SERIES B
                                                                                                            freelancers

                                                                                                            Click here to explore similar funding rounds on Dealroom.co

                   Source: Dealroom.co                                                            30                   Sponsored by
                   Note: Data from Europe. 2018 is based on Jan – Nov annualized
Jobs & reschooling companies to watch

                                        CATEGORY LEADERS                                                      RISING STARS AND ENTRANTS

     Job search                                                                  Hosco, Adzuna, Graduateland, Joblift, Welcome to jungle, job.com, Debut, Techloop, Isivi, Truffls, BeWanted
                           Monster, PeoplePerHour, StepStone, Jobandtalent,
                                            Grupa Pracuj

    Reschooling                                                                        Ornikar, SpeachMe, A Cloud Guru, Invivox, Imusic School, Nimbles, Obby, Area9, Lambda School
                               Udacity, OpenClassRooms, Coursera, Udemy

                                                                              ZenJob, Brigad, Job Today, StaffMe, Side, Hopwork, Comatch, Gojob, Comet, Syft App, Helpling, YouDo, Coople, The
    Gig-Economy                                                                                                      Dots, Jobbatical, Medwing, Travauxlib
                                            Fiverr, Shiftgig

                  Source: Dealroom.co
                                                                                        31                                        Sponsored by
Finance marketplaces and platforms investment in Europe
                                          Invested capital              Rounds $2M+                            SELECTED COMPANIES                                            2018   ROUND

  $ 1 $400M
        1.4B                                                                                              60   Revolut                                                              $ 250M
                                                                                                                                                                             Apr
                                                                                                               Platform to use and manage money around the world                    SERIES C
                                                                                                 $1.3B
                                                                                                               Number26                                                             $ 160M
  $ 1 $200M
        1.2B                                                                                                   Bank account that can be managed entirely from a              Mar
                                                                                                                                                                                    SERIES C
                                                                                                          50   smartphone

                                                                                                               Monzo                                                                £ 85.0M
                                                                                                                                                                             Oct
                                                                                                               London-based digital-only bank platform                              SERIES E
  $ 1 $000M
        1.0B
                                                                                        $ 918M                                                                                       € 100M
                                                                                                          40
                                                                                                               Prima.it                                                      Oct    GROWTH
                                                                                                               An insurance intermediary selling car insurance online
                                                                                                                                                                                     EQUITY
   $ 800M
                                     $ 709M                                                                    Starling Bank                                                         £ 80.0M
                                                                                                                                                                             May
                                                                                                          30   Mobile-app based bank                                                EARLY VC

   $ 600M                                                                                                      eToro                                                                $ 100M
                                                             $ 544M                                            Trading network with easy access to the currency,             Mar
                                                                                                                                                                                    SERIES E
                                                                                                               commodity, and equity markets

                                                                                                          20                                                                        $ 65.0M
                                                                                                               Smava                                                         Jan
   $ 400M                                                                                                      Germany's largest online credit market                               LATE VC
               $ 320M
                                                                                                               October (Lendix)                                                     € 32.0M
                                                                                                                                                                             Jun
                                                                                                               P2P lending platform for SMEs                                        SERIES C
                                                                                                          10
   $ 200M
                                                                                                               Coya                                                                 $ 30.0M
                                                                                                                                                                             Jun
                                                                                                               Simple, transparent, and personalized insurance cover                SERIES A

                                                                                                          0    Clark                                                                $ 29.0M
                                                                                                                                                                             Apr
                2014                   2015                    2016                      2017    2018E         Insurance robo-advisor                                               SERIES B

                                                                                                               Click here to explore similar funding rounds on Dealroom.co

                        Source: Dealroom.co                                                          32                   Sponsored by
                        Note: Data from Europe. 2018 is based on Jan – Nov annualized
Finance marketplaces and platforms to watch

                                        CATEGORY LEADERS                                                RISING STARS AND ENTRANTS

     Challenger
                                                                                    Solaris Bank, Monese, Tandem, Qonto, Meniga, bunq, goHenry, Fiinu, Shine, Margo Bank
       banks
                                        Monzo, N26, Atom, Starling Bank

       Lending                                                                         Hypoteket, Spotcap, Future Finance, SalaryFinance, Bynk, Aprila Bank, WeShareBonds

      Insurance                                                                 Alan, Coya, Clark, Hellas Direct, Prima.it, Ottonova, Simple.fr, Honcho, Wrisk, Simplis, Cuvva, Zego

       Product                                                            Lendo, Moneyexpert, TotallyMoney, Bankimia, Wefox, Funding Options, Topcompare.be, Fincompare, Samlino,
     comparison                                                                                              Finanzchef24, Helpmycash, BNEXT
                                                    smava

       Trading                                                                              BUX, Bitstamp (acquired), Coinify, Raisin, Coinfloor, Pelican Trading, Lykke
                                                eToro, DEGIRO

                                                                            October (Lendix), Lendinvest, CurrencyFair, Lendico (acquired), Auxmoney, RateSetter, Lendify, Bondora,
     Peer-to-peer                                                                                           LendingCrowd, Savelend, Lending Works
                                                     Zopa

                  Source: Dealroom.co
                                                                                  33                                          Sponsored by
Healthcare marketplaces – Investment in Europe
                                     Invested capital              Rounds $2M+                            SELECTED COMPANIES                                            2018   ROUND

  $ 300M                                                                                             20   Kry                                                                  $ 66.0M
                                                                                                                                                                        Jun
                                                                                                          Connecting patients with doctors for video consultations             SERIES B

                                                                                                     18                                                                        € 33.5M
                                 $ 249M                                                                   Min Doktor                                                    Sep    GROWTH
                                                                                            $ 247M        Make appointments and consult with doctors online
  $ 250M                                                                                                                                                                        EQUITY
                                                                                                     16
                                                                                   $ 217M                 Cera Care                                                            $ 17.0M
                                                                                                                                                                        May
                                                                                                          Professional home care for elderly people                            SERIES A
                                                                                                     14
  $ 200M                                                                                                                                                                       $ 14.7M
                                                                                                          Doktor.se                                                     May
                                                                                                          Digital healthcare                                                   EARLY VC
                                                                                                     12
                                                         $ 161M                                           Care Sourcer                                                          £ 8.5M
                                                                                                          Platform that connects those seeking care with those           Jul
                                                                                                                                                                               SERIES A
  $ 150M                                                                                             10   providing it

                                                                                                          Doc Plus                                                              $ 9.0M
           $ 114M                                                                                                                                                       Aug
                                                                                                     8    On-demand doctor services                                            SERIES B

  $ 100M                                                                                                  Doctena                                                               € 8.0M
                                                                                                     6                                                                  Sep
                                                                                                          Medical booking platform for doctors                                 EARLY VC

                                                                                                          TeleClinic                                                            € 7.0M
                                                                                                     4                                                                  Nov
                                                                                                          Digital health advice for individuals and employees                  SERIES A
  $ 50M

                                                                                                     2    Careship                                                              € 6.0M
                                                                                                                                                                        Apr
                                                                                                          Platform to find caregivers for seniors                              SERIES B

                                                                                                     0    Qured                                                                 £ 750K
                                                                                                                                                                        Aug
            2014                   2015                    2016                     2017    2018E         A doctor or physio to your door in under two hours                     SEED

                                                                                                          Click here to explore similar funding rounds on Dealroom.co

                   Source: Dealroom.co                                                          34                   Sponsored by
                   Note: Data from Europe. 2018 is based on Jan – Nov annualized
Healthcare marketplaces to watch
                                        CATEGORY LEADERS                                                      RISING STARS AND ENTRANTS
        Doctors                                                                 Doc Plus, Doctolib, docplanner, Top Doctors, Doctena, Doktor.se, FINDoC, Qunomedical, Now Healthcare Group,
     appointments                                                                                                       Doctoranytime, Doctify, Dottori
                                                  Practo

        AI help                                                                                                  Your.MD, Ada Health, Boost Thyroid, Emteq

                                                                               Kry, PushDoctor, Min Doktor, BlueCall, Telemedi.co, MedicSpot, Competencer, Doctoconsult, Veyo Care, VideoDoc,
      Online help                                                                                                         MediQuo, Moodpath, Selfapy
                                            Ping An Good Doctor

     Care services                                                                        Careship, Medigo, Cera Care, Noon Care, Qured, Pflege.de, Care Sourcer, Holm, SuperCarers
                                                CareSource

       Online
                                                                                                                    Echo, Farmaconfianza, Pharmasimple
      pharmacy                  Jianke, NetMeds, Pharmacy2U (Chemist Direct)

       Wellness
                                                                                                  Vaniday , Booksy, Blow, Planity, Ruuby, Beautystack, Vint, Urban Massage
       booking

        Sports                                                                               Entrenarme, Eversports, Urban Sports Club, Gymlib, Fitnessant, PayasUgym, Fitprime

                  Source: Dealroom.co
                                                                                       35                                        Sponsored by
Other consumer marketplaces to watch

                                         CATEGORY LEADERS                                                     RISING STARS AND ENTRANTS

    Horizontal &
                                                                                                  Sellpy, Trouva, LoveCrafts, Barnebys, Fyndiq, Used By, Gebraucht.de, Yroo
    collectibles                Jumia Market, ShopClues, 1stdibs, Catawiki,
                                  Sahibinden.com (part of Aksoy Group)

                                                                               GOAT, Videdressing, Watchmaster, Lesara, 21 Buttons, Lyst, Chronext, United Wardrobe, KupiVIP, SecretSales,
      Fashion                                                                 Vestiaire Collective, Vinted, Depop, Swap.com, Salery, Atterley, Lidyana.com, Rebelle, Seezona, The Next Closet,
                                            Zappos, Poshmark                           Zadaa, Thrift+, Armadio Verde, Miller & Marc, Otrium, Findur, Trendday, StyleLounge, Gardrops

     Furniture                                                                               Home24, made.com, Swoon Editions, Selency, Beleco, Deesup, Hallfy, Auctionet.com
                                            Home24, made.com

       Pets                                                                                     ePetworld, Barkibu, Tailwise, Mascoteros, PetMe, HouseMyDog, Snau, Dogley
                                                 Barkbox

                   Source: Dealroom.co
                                                                                        36                                         Sponsored by
Identify promising companies before everyone else does
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      the forefront of innovation, discover promising companies and identify
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  ■   Among its clients are world-leading strategy consulting firms, investment
      banks, multinationals, technology firms, venture capital & buyout firms and
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                                                                                                                              Not disclosed in official report
                      Selected publishers of Dealroom data

                                                                                                                      Europe’s most comprehensive database of promising
                                                                                                                      companies and investment
                                                                                                                      Growth metrics like product usage, funding and valuation
                                                                                                                      momentum (web, iOS, Android)

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                       Source: Dealroom.co                                                               37                           Sponsored by
                       1. Verified rounds excluding secondary, ICOs, debt and other non-equity rounds.
Identify promising companies before everyone else does.

                 Yoram Wijngaarde                Ivan Draganov
                   Founder & CEO                Research Analyst
                yoram@dealroom.co         Ivan.draganov@dealroom.co

                               blog.dealroom.co
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