THE GUIDE 2019 2020 - PROMOTING BRITISH EXPERTISE OVERSEAS - tonwelt
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PROMOTING BRITISH EXPERTISE OVERSEAS
THE GUIDE
2019 •2020
Produced in Cover images
association with An Experience UK Publication supplied by
EXPERIENCE PROMOTING BRITISH EXPERTISE OVERSEAS
Integrated storytelling
Visitor guides as link between interpretation, visitor experience and exhibition design.
tonwelt is one of Europe’s tonwelt has a proven track record set the tone and format of the tour: of the visit. Especially for museums,
leading suppliers for of delivering award winning For some exhibitions a didactic tour which attract a large international
international projects, incorporating might work best in terms of messag- audience, the guide will be the main
visitor guides and visitor
the latest and most reliable es and visitor expectations, while for medium of communication and
management solutions. technology for a perfect visitor other exhibitions a tour with a strong make the museum accessible for
Here we describe three experience. With offices in the UK, storyline and narrative will be more the visitor.
projects in which the Germany, France and Turkey, as well suitable and effective. This will not
only make the tour more enjoya- Guides can help visitors to orient
as over 20 years of consultancy,
visitor guide becomes themselves in the museum and with
planning, creation and production ble, but also contribute to effective
the core element of the expertise, plus their commitment to memory making and emotional modern analytics systems show
visitor experience – engagement. management how the visitors inter-
exceptional customer service – you
acted with the exhibition.
in very different ways know you’re in good hands. The
following questions were put to tonwelt originally started off as a
recording studio before we How do your guides improve the
Philipp Hinz (Sales & Consulting). visitor experience?
developed our own hand-held
How does tonwelt create an devices. So we can take care of Generally, the audio guide should
audio or multimedia guide? the entire production process, be fun to listen to and make an
Ideally, the audio guide is considered depending on the needs of the exhibition better accessible. This
an essential part of the visitor museum: scripting and copy editing, can be achieved in quite different
experience, complementing the translating, recording and filming. ways. At the Giant’s Causeway, for
other interpretative media in the instance, we upgraded the exhibition
Why should visitor attractions of the Visitor Centre by transferring
exhibition. We therefore advise to chose an audio guide?
regard the guide not as a separate the sound of the videos from the
medium, but think how it works First and foremost, the audio guide loudspeakers to the audio guide.
within the exhibition as a whole. is a means of interpretation. Sound This way we reduced the sound
Especially for large exhibition remains one of the most powerful spill considerably and also made the
projects, we would therefore first means of catching the visitors’ exhibition accessible to more visi-
revise the interpretative concept and attention and directing them in their tors. Now in addition to the English
consult on how the guide interacts engagement with the exhibition. soundtrack, visitors can listen to the
with the other audiovisual exhibits. Multimedia content can support commentary in French, Spanish,
the interpretation, but it should not German and Chinese.
The first step in developing the distract from the exhibition itself.
script and storyboard is to define When developing the guide muse-
the learning experience and key The guide should be all about a ums should always put the message
messages, which the guide is to good visitor experience. It therefore at the centre and not the medium.
support. We then decide which should be integrated well into the What we want to avoid is that visi-
exhibits are included in the tour and exhibition, tell interesting stories and tors need to engage excessively with
which stories they can tell. We then allow the visitor to make the most the guide, when operating, selecting
8 Find more great British companies at www.experienceuk.org
PROMOTING BRITISH EXPERTISE OVERSEAS EXPERIENCE
and watching or listening to content. room – the guiding system deliv- now inform the visitor
Videos are a good case in point: We ered a seamless, location specific about the history and
have made good experiences with soundscape, which accompanied creation of this unique
short documentaries, which visualise the visitors throughout their journey, site.
what visitors would otherwise have including lip-sync sound for the
SCOTCH WHISKEY
no means of learning about. For various multiscreen videos.
EXPERIENCE
instance, a short film with an
interview on the restoration of a “The listening is probably the best All tours are led in
key exhibit, archival footage or a part of this richly fascinating show. English by an expert
video showing how a mechanical As we move from section to section, guide. To cater for the
exhibit works, which for conservation or pause beside a single exhibit, large international audi-
reasons cannot be activated in the headphones automatically deliver ence, tonwelt delivered
exhibition. the accompanying music.” 100 supraGuide TOUCH
(Financial Times) for interpretation in 18
Portfolio Cases languages, plus sign
GIANT’S CAUSEWAY
VICTORIA & ALBERT MUSEUM language tours. Content
World Heritage Site
Opera: Passion, is also automatically
& Visitor Centre
Power and Politics triggered when the
The world famous Giant’s group enters a room
For the temporary exhibition “Opera: Causeway – located right on the wild and watches one the
Power, passion and politics” at the Atlantic Ocean – attracts close to a digital installations,
Victoria and Albert Museum tonwelt million visitors each year. In 2017, including a barrel ride explaining
delivered the sound experience tonwelt was appointed as the new the process of transforming grain to
which consisted of a seamless supplier for the audio guide, which is whisky. At other stops, the guide can
soundscape that was timed to the included in the admission fee. For an remotely activate pre-recorded
other AV in the exhibition. As the improved visitor experience, tonwelt messages, timed to the live
visitors moved through the space, introduced the supraGuide ECO presentation in English. This allows
the sound would change according with outdoor triggering, which allows the Scotch Whisky Experience to Top left
to their location. Music is the driving visitors now to explore this unique have mixed tours, streamlining the Visitors at the Giant’s
force of this exhibition and the chal- site as a hands-off experience. operations of the site immensely. Causeway in Northern Ireland
lenge was to create an immersive, (photo: tonwelt)
In March 2018, tonwelt created new Contact us
high-fidelity sound experience for Top right
content for the indoor exhibition at tonwelt UK Ltd.
each segment of the exhibition. Listening to the exhibits at V&A London
the Visitor Centre with multilingual Philipp Hinz
With tonwelt’s supraGuide TOUCH video sync sound for some of the T: +44 (0)7483 333633 (photo: V&A London)
and unique triggering technolo- films, thereby reducing sound spill in E: hello@tonwelt.uk Bottom
gy – linked up directly to the show the building. High-level tracks on key W: www.tonwelt.uk supraGuide MULTI: tonwelt’s accessible
control system in the central rack messages and learning outcomes multimedia guide (photo: tonwelt)
Find more great British companies at www.experienceuk.org 9
Great visitor
experience
classic audioguides • multimedia guides
advanced interactives • mobile apps
Fascinate your visitors with an extraordinary guided experience:
tonwelt’s innovative interpretation solutions are tailor-made to engage
specific visitor groups. Our creative production process combines
compelling content with reliable, award-winning devices and software.
Find the perfect storytelling solution from our range to meet the
high-performance standards you expect and the exceptional experiences
your visitors hope for. Get in touch now to find out more: www.tonwelt.uk
supraGuide supraGuide supraGuide supraGuide mobile
ECO MULTI TOUCH4 DIVA APP
tonwelt UK Ltd. • www.tonwelt.uk • +44 7483 333 633 • hello@tonwelt.uk
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