POST SHOW REPORT 2018 - 2018 SYDNEY 23-25 NOV MELBOURNE 30 NOV- 2 DEC - Cake Bake & Sweets Show
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2018 SYDNEY 23–25 NOV MELBOURNE 30 NOV– 2 DEC
POST SHOW
REPORT
2018
WWW.CAKEBAKEANDSWEETS.COM
SHOW
OVERVIEW
THE MUCH LOVED CAKE BAKE & SWEETS SHOW RETURNED
IN 2018 AND THE NUMBERS SPEAK FOR THEMSELVES.
35K+ / VISITORS
250+ / EXHIBITORS
34 / CELEBRITY CHEFS & CAKE ARTISTS
42 / HANDS ON WORKSHOPS
$5.3M / AT SHOW SPEND
THE DIVERSE RANGE OF EXHIBITORS, PRESENTERS AND
INTERACTIVE FEATURES ENSURED VISITORS WERE
TRULY SPOILT FOR CHOICE.
WWW.CAKEBAKEANDSWEETS.COM
PARTNERS /
SUPPORTERS
WWW.CAKEBAKEANDSWEETS.COM
SHOW
HIGHLIGHTS
LIVE THEATRE
FOR THE LOVE OF SUGARLAB
COOKING THEATRE THEATRE
Featuring some of the biggest We threw out the rule book
name chefs from Australia and and gave some of the baking
overseas including Miguel world’s most creative minds
Maestre, Candice Brown, Siba carte blanche to recreate some
Mtongana and Lorraine of their craziest creations live
Pascale. This theatre gave on stage. From Christmas Tree
visitors the chance to learn tips cakes to spiders and a sugary
and tricks from some of the hot dog they didn’t disappoint.
best in the business.
HEALTHY BAKING CAKE DECORATING
THEATRE THEATRE
You can have your cake and eat The Cake Decorating Theatre
it too when it comes to healthy was home to international cake
baking! Healthy baker, Rowie artists from Australia, the US
Dillon, demonstrated how to and the UK. Audiences learnt
create mouthwatering treats how to ice Rudolph cookies,
without the guilt throughout create buttercream flowers and
both shows using exhibitor paint with cocoa butter and
products that were gluten free, more!
lactose free, dairy free and
diabetic friendly!
WWW.CAKEBAKEANDSWEETS.COM
CLASSES & WORKSHOPS
MAKE & TAKE CHOCOLATE
CLASSES MASTERCLASS
The hugely popular Make & The Cake Bake & Sweets Show
Take classes returned in 2018 teamed up with Le Cordon
under the expert guidance of Bleu and Callebaut to create a
Michelle Smith and Michelle masterclass devoted to all
Hanley. These bite-sized, free things chocolate. These free to
to attend classes gave visitors attend demonstrations proved
the chance to decorate their to be a huge hit and a great
own creations to take away… or addition to the show.
eat on the spot!
ART OF CAKE WORKSHOPS
Presented by LOYAL The sky was the limit for cake
Bakeware and supported by baking creativity at the
the Cake Decorator’s Guild of workshops held at the Cake
NSW and the Cake Decorators Bake & Sweets Show! Over
Association of Victoria, the Art 300 cake enthusiasts took part
of the Cake remains the in 42 cake-making workshops
richest cake competition in the giving them opportunity to
southern hemisphere. learn from some of the
industry’s biggest names such
as Benny Rivera, Rosie
Dummer, Molly Robbins and
more!
EL TORO LOCO CELEBRITIES EXHIBITORS
The Crazy Bull, Miguel Maestre, brought his From the small screen to the big stage, the The 2018 Cake Bake & Sweets Show welcomed
famous El Toro Loco restaurant back to life with 2018 shows brought together over 30 of the over 200 businesses to the show floor. There
an exclusive pop up that gave visitors a great most talented, exciting and bubbly names from was a diverse mix of exhibitors ranging from
place to recharge their batteries and grab a Australia and around the globe to entertain and specialist decorating suppliers to small regional
drink and a bite to eat! to educate our visitors. Some of the stars who producers, appliances to cook books.
graced the show were Adriano Zumbo, Anna
Polyviou, Eric Lanlard, Katherine Sabbath and
Kirsten Tibballs, to name a few.
WWW.CAKEBAKEANDSWEETS.COM
SYDNEY
I LOVED EVERYTHING ABOUT THE SHOW. I FELT LIKE A
KID IN A LOLLY SHOP AND COULDN’T DECIDE WHAT TO
GET! I WANTED TO TRY EVERYTHING AND I HAD A DAY
SHOW
FILLED WITH FUN AND EXCITEMENT.
NAZAN YAVUZ / VISITOR
12,537 / TOTAL VISITORS
$2,362,050 / TOTAL VISITOR SPEND
$188 / AVERAGE SPEND PER VISITOR
85.7% FEMALE AVERAGE DWELL TIME:
11.2% MALE
41% OF VISITORS SPENT OVER
3 HOURS AT THE SHOW
27% AGED 25 – 34
21% AGED 35 – 44 OF VISITORS SPENT OVER
20% AGED 45 – 54 31% 5 HOURS AT THE SHOW
TOP 5 VISITOR REASONS TO ATTEND AND SATISFACTION:
76.4% TO SHOP
41% 41% 41% 75% TO TRY NEW PRODUCTS85% 77.5%
74.7% TO LOOK FOR BAKING IDEAS 76.4%
OVERALL SHOW
85.5% FUN DAY OUT
31% 31% 31% SATISFACTION
76.3% DISCOVER NEW PRODUCTS
SHOW’S VALUE FOR MONEY:
WOULD
RECOMMEND
85% 85% BELIEVE
85% IT’S 77.5% 77.5% 77.5%THE SHOW
66.6% 66.6% 66.6% WOULD ATTEND
GOOD VALUE AGAIN IN 2019
TO FAMILY &
FRIENDS
WWW.CAKEBAKEANDSWEETS.COM
MELBOURNE
AS A HOME BAKER, THE 2018 CAKE BAKE & SWEETS SHOW
INSPIRED ME TO ACHIEVE MY DREAM AND PUSH MY
BAKING SKILLS TO THE NEXT LEVEL. THE SHOW GAVE ME
SHOW
CONFIDENCE TO TRY DIFFERENT CUPCAKE FLAVOURS,
DESIGNS AND CAKE UTENSILS.
ASHLEIGH GREY / VISITOR
17,254 / TOTAL VISITORS
$2,937,500 / TOTAL VISITOR SPEND
$170 / AVERAGE SPEND PER VISITOR
85% FEMALE AVERAGE DWELL TIME:
12% MALE
39% OF VISITORS SPENT OVER
3 HOURS AT THE SHOW
28% AGED 25 – 34
23% AGED 35 – 44 OF VISITORS SPENT OVER
19% AGED 45 – 54 29% 5 HOURS AT THE SHOW
TOP 5 VISITOR REASONS TO ATTEND AND SATISFACTION:
77.67% TO SHOP
39% 39% 39% 86%
75.31% TO TRY NEW PRODUCTS 80.34%
76.80% TO LOOK FOR BAKING IDEAS 82.16%
OVERALL SHOW
86.53% FUN DAY OUT
29% 29% 29% SATISFACTION
78.22% DISCOVER NEW PRODUCTS
SHOW’S VALUE FOR MONEY:
WOULD
RECOMMEND
86% 86% BELIEVE
86% IT’S 80.34%80.34%
80.34% 80%
THE SHOW 80% 80% WOULD ATTEND
GOOD VALUE AGAIN IN 2019
TO FAMILY &
FRIENDS
WWW.CAKEBAKEANDSWEETS.COM
SHOW
EXHIBITORS
THE 2018 CAKE BAKE A myriad of bakers and sweet lovers got the chance to peruse
countless features at the show, including our Marketplace
& SWEETS SHOW SAW A area that showcased passionate business owners selling their
GATHERING OF LOCAL AND sugary delights, as well as fun stages such as Sugar Lab and
the Cake Decorating Theatre.
INTERNATIONAL BUSINESSES
With demonstrations throughout all show days, both
WHO SHOWCASED THE LATEST Melbourne and Sydney got a weekend of magic, watching
TRENDS, TECHNIQUES AND celebrity chefs dance and cook, and learning along the way!
TECHNOLOGIES WITHIN THE The Healthy Living feature helped give voice to the growing
BAKING AND DECORATING health conscious market of baking and sweets, while home-
bakers were spoiled for choice with an array of delicious
INDUSTRY. flavours and the newest equipment.
96
Sydney
Exhibitors
“THE EVENT WAS VERY
SUCCESSFUL FOR US IN MORE
WAYS THAN PREDICTED AND
WE ARE LOOKING FORWARD
TO ATTENDING AGAIN NEXT
109 YEAR!”
Melbourne
JENNIFER MEAD /
Exhibitors THERMOMIX
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MARKETING
OVERVIEW
RADIO TV PRESS
REACH / 4.9M REACH / 3.3M REACH / 6.1M
SMOOTHFM, VISION TEN NETWORK, 9GEM, 9LIFE, HERALD SUN,
AUSTRALIA RADIO 7MATE, 7TWO METRO, 11 METRO, DAILY TELEGRAPH,
7FLIX, ONE METRO LEADER
MAGAZINE DIGITAL EMAIL
REACH / 2.7M REACH / 12.2M 39 / SENT
AUSTRALIAN WOMEN’S WEEKLY AUSTRALIAN CAKE DECORATING NETWORK, EMAILS SENT TO 58,752
FOOD, BAKING BUSINESS, CAKE! CONCRETE PLAYGROUND, HIGH TEA SOCIETY, INDIVIDUAL EMAILS
MAGAZINE, GIRL MAGAZINE, TIMEOUT STAR OBSERVER, SHOP A DOCKET, TIMEOUT,
MAGAZINE URBANLIST, WECHAT, WEIBO
WEBSITE
548,062 / PAGE VIEWS
UNIQUE USERS: 173, 270
FACEBOOK INSTAGRAM TWITTER
78K FOLLOWERS 42.9K FOLLOWERS 1,029 FOLLOWERS
10% INCREASE IN LIKES SINCE 1.6M ESTIMATED REACH FOR 2018 137,837 TWITTER IMPRESSIONS
ACQUIRING THE SHOW • THROUGHOUT THE 2018
• 66,270 ENGAGEMENTS FROM 342 CAMPAIGN
21.9M PAGE REACH WITH 5.1M POSTED WITHIN THE 2018 CAMPAIGN •
UNIQUE USERS REACHED • 4,232 ENGAGEMENTS
• 90% OF OUR FOLLOWERS ARE WOMEN THROUGHOUT THE 2018
CAMPAIGN
45.5 TOTAL FACEBOOK IMPRESSIONS •
• 42% OF THEM ARE BETWEEN
TOTAL OF 174 POSTS SINCE THE AGE OF 25-34
ACQUIRING THE SHOW
WWW.CAKEBAKEANDSWEETS.COM
WE’RE PRE-HEATING
THE OVEN AND BAKING
UP A STORM IN 2019.
ARE YOU COMING
ALONG FOR
THE RIDE?
BOOK NOW AND DON’T MISS OUT!
SYDNEY SHOW
ICC SYDNEY
DARLING HARBOUR
8 – 10 NOV 2019
MELBOURNE SHOW
MELBOURNE
CONVENTION &
EXHIBITION CENTRE
29 NOV – 1 DEC 2019
CONTACT US TODAY /
BEX HARRIS 03 9558 6573
SALES@GLEXHIBITIONS.COM
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