THE PASSION FOR AFRICAN FOOTBALL CELEBRATED BY TOTAL - Caf
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THE PASSION FOR AFRICAN FOOTBALL CELEBRATED BY TOTAL PRESS PACK
TABLE OF CONTENTS
THE CELEBRATION OF FOOTBALL
IN ALL ITS FORMS ................................................................. PAGE 3 6/ TOTAL BALL KIDS ..................................................... PAGE 11
1/ OFFICIAL SONG:
“FOOTBALL TOGETHER”............................................ PAGE 5 7/ TOTAL SOCIAL STADIUM......................................... PAGE 12
2/ “TOTAL MAN OF THE MATCH”
TROPHY DESIGN COMPETITION.............................. PAGE 7 8/ SERVICE STATIONS ACTIVATION
IN 34 AFRICAN COUNTRIES .................................... PAGE 13
3/
THE TOTAL AFCON EGYPT 2019........................................ PAGE 14
#CELEBRATEYOURTEAM .......................................... PAGE 8
TOTAL, SPONSOR OF THE CONFEDERATION
4/ FOOTBALL TOGETHER OF AFRICAN FOOTBALL (CAF) .......................................... PAGE 15
TRIBUNE....................................................................... PAGE 9
TOTAL IN AFRICA................................................................. PAGE 16
5/ TOTAL
FUN ZONE .................................................................. PAGE 10 FOLLOW TOTAL AFCON EGYPT 2019 ............................... PAGE 17
CELEBRATING FOOTBALL IN ALL ITS FORMS IS AT THE HEART
OF THE GROUP’S COMMITMENTS AS PART OF THE TOTAL AFCON 2019
For millions in Africa, football isn’t just a sport – it’s an excuse for celebrating and The values of team performance and enthusiasm are in the air once more this
sharing joy; a love like no other; a universal, unifying language that brings together year. And to illustrate this, the group is drawing on its event programme “TOTAL
all the different cultures of the continent. The beautiful game is synonymous with FOOTBALL TOGETHER”, which epitomises its vision for African football – a space
friendship, team spirit, enthusiasm and – naturally – energy. With 10,000 employees for expression and celebration, to experience and share in the same passion
across 43 countries, Total has a major presence in Africa and is pleased to share in together.
the passion for the continent’s favourite sport through their partnership with the
Truly the main thread running through Total’s commitment to African football, this
Confederation of African Football (CAF), signed on 21 July 2016.
original label conveys this festive spirit with all football fans in Africa. Through their
This long-term sponsorship deal (eight years until 2024) has made the group engagement on social networks – notably with more than a million followers on the
the official partner of African football, sponsoring more than 1,500 matches and Facebook page – and in the stadiums, Football Together offers a different view on
becoming major sponsor of the CAF’s ten main competitions – seven national football, far beyond the sport tournament, and celebrates passion for football in all
tournaments and three interclub tournaments, starting with the prestigious its forms.
Total Africa Cup of Nations. Held every two years, the Total AFCON is taking place
this year from 21 June to 19 July 2019 across four cities in Egypt – Alexandria, Cairo,
Ismailia and Suez. This is the first time that the competition will be held in summer,
and it will see 24 teams competing.
“We are very pleased to be partnering with the CAF and the AFCON, as Africa is an integral part of Total’s DNA, being one of the cornerstones of our
international presence and at the heart of our twenty-year business plan. By drawing on our strong foothold in this region and through this commitment
to African football, we wish to strengthen our links and to get closer to our stakeholders and customers through these popular and festive tournaments
that generate a real buzz, including within our teams. This is because football generates a shared fervour that highlights the histories and cultures of
the spectators in all their diversity.”
PATRICK POUYANNÉ
CEO of Total
3
And so, through this programme, Total is honouring the richness of African
culture and its artistic diversity by exploring different forms of expression,
such as music, dance and design, with numerous activities and exciting
new things for Total AFCON 2019, including:
THE OFFICIAL SONG OF “FOOTBALL TOGETHER” – FARA MBÊ, created by
the Calema band, a duo from São Tomé e Principe, to celebrate the passion for
football, beyond team divides;
THE “TOTAL MAN OF THE MATCH” TROPHY DESIGN COMPETITION, which
has allowed Egyptian artists to put forward their design of the trophy given to the
best player, a challenge won by Hany El Sayed;
#CELEBRATEYOURTEAM, in a first for this tournament, to let everybody share
their emotions and passion for football with other fans, this gives fans the opportu-
nity to see their message shown at the side of the pitch.
Good luck to the 24 teams qualified for the Total AFCON Egypt 2019!
1/ OFFICIAL SONG:
“FOOTBALL TOGETHER”
SING “FARA MBÊ”…
AS WITH FOOTBALL, MUSIC IS A UNIVERSAL LANGUAGE
As part of its activation programme, Total has crafted the song “Football
Together – FARA MBÊ” to celebrate the passion for football in Africa,
with as many as possible, both in and out the stadium. Music is indeed a key
component of celebration in football and a major aspect of African identity.
The official song “Football Together” is created and interpreted by the Calema
band, a duo from São Tomé e Principe, two small islands off the coast of Gabon
in the middle of the Atlantic. Inspired by the themes of celebration and Africa,
Fradique and António have created a unifying piece of music that speaks of
the joy that enlivens all football lovers, saying: “We wanted to create a
piece of music that unites people and countries, all across Africa.”
And a number of languages get decent exposure in this original track in order to be
understood, adopted and sung by as many people as possible.
Making its debut for this Total AFCON in Egypt, this rhythmic, lively and modern
piece of music accompanied the highlights in the stadiums for the different
contests of the partnership, yet also throughout the year on the Football Together
social networks, on the radio and on music channels.
António and Fradique Mendes Ferreira, the members of the Calema band. © Edgar Raphael (Klasszik)
5
… AND DANCE TO CELEBRATE FOOTBALL Naturally, some choreography has been created to accompany this piece of music. Its main movements are demonstrated in the music video. It’s a symbolic gesture – a true invitation to celebrate for each football fan and to entertain by bringing together as many people as possible around this common passion for football. To find the song and the official music video of Football Together, head to the the Football Together YouTube channel, the Football Together SoundCloud page and, of course, all the Football Together social networks (Facebook, Twitter, Instagram). To find out all about the musical duo, you can also watch the interview with Calema on the Football Together YouTube channel. • SoundCloud: “Football Together” • YouTube: “Total Football Together”
2/ “TOTAL MAN OF THE MATCH”
TROPHY DESIGN COMPETITION
VALUING DIFFERENT FORMS OF ARTISTIC EXPRESSION … “The true power of the competition lies in the way it gets everybody
involved in an engaging conversation about art and sport,” states Hany
As well as music, the group wants to showcase another form of artistic
El Sayed. “I am therefore happy to receive such a level of recognition
expression, particularly that of art and design. This was done with the
among the wider population”. The artist can thus see his creation in the
“Total Man of the Match” trophy, awarded to the best player of each match
hands of the best players of the tournament after each match in a moment
and to the best player of the competition.
of celebration and communal joy among team members and the public. Hany
THE RICHNESS AND DIVERSITY OF THE CULTURE OF THE HOST COUNTRY … El Sayed also had the chance to personally award his trophy to the man of the
match for one of the games in the tournament.
TOTAL DECIDED TO GIVE TO A PANEL OF EGYPTIAN ARTISTS THE CHANCE
TO THINK UP A NEW DESIGN FOR THIS HIGHLY COVETED TROPHY THROUGH As well as for the trophy itself, throughout the tournament fans can vote on
AN ARTISTIC COMPETITION. the Football Together social networks to predict the “Total Man of the
Match” for each match and be in with a chance to win numerous prizes.
After having submitted their design to a jury made up of different prestigious
members, including the Egyptian artist and professor of art Farghally Abdelhafiz
and representatives of the CAF, two designs were chosen. These were
imagined by Hassan Kamel and Hany El Sayed, who have already had numerous
exhibitions in Egypt and abroad. Then, the Football Together community on social
networks voted for the winner.
Hany El Sayed was the winner of this design contest with a majority of the vote
at 60%. He thus became the lucky winner and creator of the trophy, which was
© Abdallah Dawestashy
presented for the first time to the man of the opening match on 21 June, the start
date of the Total Africa Cup of Nations Egypt 2019.
HANY EL SAYED, BORN IN ALEXANDRIA IN 1972
Member of the Syndicate of Plastic Artists, Alexandria, and on the Board of
Directors of the Atelier of Alexandria.
7
3/ #CELEBRATEYOURTEAM
SHOW YOUR SUPPORT FOR YOUR TEAM IN THE STADIUM
NOW COMES SOMETHING COMPLETELY NEW! TOTAL IS ALLOWIN This call to action will take place during the 12 matches in the group phase
(2 matches per group).
SUPPORTERS TO SEE THEIR MESSAGES OF ENCOURAGEMENT
DISPLAYED LIVE ON THE LED PANELS ON THE SIDE OF THE PITCH. Group A Group D
CAIRO (Cairo International Stadium) CAIRO (Al Salam Stadium)
Like with all tournaments, fans dream about being as close to the players and 21/06: EGYPT vs ZIMBABWE 28/06: MOROCCO vs CÔTE D’IVOIRE
actions as possible, yet not everybody can be there in the stadium. To strengthen CAIRO (Cairo International Stadium) CAIRO (Al Salam Stadium)
this closeness, Total is inviting fans to encourage their favourite team with the call for 22/06: DRC vs UGANDA 28/06: SOUTH AFRICA vs NAMIBIA
action #CelebrateYourTeam. Group B Group E
ALEXANDRIA SUEZ
All they need to do is to post their message for their favourite team on the Total 30/06: MADAGASCAR vs NIGERIA 24/06: TUNISIA vs ANGOLA
Football Together social media pages (Facebook, Twitter, Instagram) using a
ALEXANDRIA SUEZ
dedicated hashtag or by commenting. The best declarations are selected and 30/06: BURUNDI vs GUINEA 24/06: MALI vs MAURITANIA
show on the LED panels during the match.
Group C Group F
This is a technological first on the continent, and it is sure to delight all fans. CAIRO (30 June Stadium) ISMAILIA
27/06: SENEGAL vs ALGERIA 29/06: CAMEROON vs GHANA
CAIRO (Cairo International Stadium) ISMAILIA
27/06: KENYA vs TANZANIA 29/06: BENIN vs GUINEA-BISSAU
4/ FOOTBALL TOGETHER
TRIBUNE
So that the passion for football can be shared with and celebrated by
as many people as possible, Total also let 100 children from the
association “FACE for Children in Need” experience Total AFCON 2019.
On 30 June, they are invited to the tribune of Cairo International Stadium
to watch the Egypt vs Uganda match and participate in the event with around
twenty chaperones. Total equip them with a supporter kit (T-shirt, cap and bag). It’s
something to inspire all these children and to give them something to remember
of the tournament.
FACE’s social mission is to help and protect orphans, street children and their
families in Egypt. All the information on supporting this association is available on
its website: www.facechildren.org.
On 26 June, 1,400 employees from Total Egypt were invited to watch the game Egypt - DRC. © REC Productions
9
5/ TOTAL FUN ZONE
Total allow all supporters to share their passion together within the “Total Fun
Zone”. This place for celebration is rolled out right by the three stadiums
in Cairo, which are hosting Total AFCON 2019 matches.
Numerous activities, including some sporty ones, are offered there. Giant screens
are installed, upon which the “Football Together” official tune is played, and the
atmosphere is guaranteed with different shows (DJs, freestyle, cheering teams,
virtual games, etc.).
Come and have fun with our animations in the Total Fun Zone located in the three Cairo’s stadiums. © REC Productions6/ TOTAL BALL KIDS:
THE TOURNAMENT’S BALL
BOYS AND BALL GIRLS
FULFILLING AND SHARING A DREAM
The “Total Ball Kids” programme, previously rolled out in the 2017 Total AFCON
tournament, is an initiative that sees five children selected from across
Africa, giving them the chance to become ball boys and ball girls for the
day of the finale.
The adventures of these five young football players – three boys and two
girls aged 12 to 16 – is shared on the CAF and Total social network pages
during the competition and allow everyone to relive their dream with them. The
young people speak of their journey, their passion for football and how they see
their participation in the tournament. It’s a testimony to the joy and emotion that
leaves no-one unmoved. It is the chance for them to fulfil their dreams – attend
big matches, watch top players, and even, for some, to travel and take a plane
for the first time.
And for the 2019 event, these five children, from Algeria, Côte d’Ivoire,
Egypt, Kenya and Nigeria, will have the opportunity to become ball boys and ball
girls for the finale and to thus fulfil their dream.
Videos to be released:
• a portrait of each of the five children, released during the tournament;
• a final video showing their experience during the finale, released after the tournament.
© Thierry Pasquet
117/ TOTAL
SOCIAL STADIUM
SEVERAL HIGHLIGHTS FOR THE TOTAL AFCON 2019
With this dedicated social room facility and the different activities offered on the social
media networks, Total allows the Football Together community to follow the
Total AFCON 2019 as closely as possible in a “behind the scene” way.
Indeed, digital coverage of tournament matches is ensured by community
managers along with well-known influencers in Africa who allow fans to access
exclusive content behind the scenes of the tournament’s biggest matches and to
experience the atmosphere of the stadiums in a unique way.
On the schedule are the opening match between Egypt and Zimbabwe on 21 June,
as well as other matches such as Côte d’Ivoire vs South Africa on 24th June, Senegal
vs Algeria on 27 June, the semi-finals and – of course – the finale on 19 July!
Follow us on the Football Together Facebook, Instagram and Twitter
accounts to access this content from the Total Social Stadium.
Two influencers from Algeria and Senegal live an exclusive experience from the pitch during Senegal – Algeria on
26 June. © REC Productions8/ SERVICE STATIONS ACTIVATION IN 34 AFRICAN COUNTRIES,
AMPLIFIED IN DIGITAL
THE GOALL CAMPAIGN GETS SERVICE STATIONS INTO THE SPIRIT
OF THE TOTAL AFCON
With a view to share a passion for football with as many people as possible,
34 branches of Total in Africa – including 21 countries who have qualified
for the tournament – are implementing different activation campaigns
around the Total AFCON 2019. The Group’s service stations are decked with the
colours of football and the Total AFCON 2019, with a strong digital relay.
Customers can enjoy promotions, discounts or goodies by taking part in
competitions. Events focused on football are organised so that everyone can get
the most out of this experience based on the GOALL concept and come to celebrate
their passion for football!
Employees at the “Lycée Français” service station in Guinea. See all the events in stations for the whole duration of
Total AFCON 2019!
Total Kenya staff dance besides a Total branded vintage car in a service station. © Moses Mwangi
13TOTAL AFCON EGYPT 2019, A NEW CHAPTER IN THE EXPANSION
OF THE FOOTBALL TOGETHER PROGRAMME
Two years since its launch as part of the Total AFCON in Gabon in 2017, Particularly present on the Internet (website and social media) and in the sta-
the “Total Football Together” events programme is expanding and further diums, Football Together brings fans together and encourages celebration.
demonstrating its core purpose: the celebration of football in all its forms.
This naturally includes in the stadium and on the pitch, but also through an
#FOOTBALLTOGETHER
artistic dimension (music, dance, style, design, etc.)
This programme is based on the expression of a modern, enthusiastic,
1 MILLION+ FANS ON THE TOTAL FOOTBALL TOGETHER
daring, energetic and artistic Africa. FACEBOOK PAGE
The Total Football Together Facebook page is one of the most popular pages
on African football with more than 1 million followers.
JACQUES-EMMANUEL SAULNIER 22,000+ FOLLOWERS ON THE @FOOTBALL2GETHER
TWITTER ACCOUNT
Senior Vice President, Corporate
The Twitter account is also well liked by members of the African diaspora
Communications, Total
who wish to follow news about football on the continent.
“As part of the group’s showing in the stadiums and
the media, our programme “Football Together”, 14,000+ FOLLOWERS ON THE @FOOTBALL2GETHER
truly the main thread running through Total’s INSTAGRAM ACCOUNT
commitment to African football, aims to infuse An Instagram account was launched in August 2018 and has already gained
passion and to encourage celebration of this sport more than 14,000 followers.
in all its forms, beyond team divides and looking
to respect diversity. For the Total AFCON 2019, we
are honouring the richness of African culture and
its artistic diversity by exploring different forms
of expression, such as music, dance and design.”TOTAL, SPONSOR OF THE CONFEDERATION
OF AFRICAN FOOTBALL (CAF)
8 YEARS
of partnership between the CAF and the Total group, launched in 2016
1,500+ MATCHES
sponsored by the Total group
10 CAF TOURNAMENTS
sponsored by the Total group, such as the Total AFCON,
both men’s and women’s tournaments, the Total Champions
League and the U-20 Total AFCON
15TOTAL IN AFRICA
Having been present in Africa for ninety years, Total continues to expand Total is also active in the solar sector and has, via its subsidiaries SunPower
its operations on the continent and to reinforce its local foothold. A leading petrol and Total Eren, five solar power plants. In this field, the Group also deploys
and gasoline company, the group employs more than 10,000 men and innovative solutions, in particular solar lamps, and is working to facilitate access
women across 43 countries and conducts business across the entire value to affordable energy for as many people as possible.
and energy distribution chain.
Finally, careful to focus on long-term action on the continent, Total implements
In Exploration and Production, Total is the leading deep offshore operator in West Africa sponsorship and solidarity programmes so that its presence and operations
and carries out 25% of its hydrocarbon production on the continent. With distribution, go hand in hand with positive effects in local economic development,
nearly 2 million customers per day are welcomed in one of the 4,500 service the integration of young people and road safety.
stations in the Total network operating in 40 countries.
1ST
integrated group
in Africa
TOTAL IN EGYPT
“In Egypt, where we have been active for twenty years, our aim is to become 10,000
employees
the consumers’ preferred brand and to be recognised for the quality of 18%
our products and our proximity,” said Peyami Oven, Managing Director Leader in distribution
with an 18% market share
of Total Egypt.
In addition to the 240 service stations that distribute high-quality fuel
and lubricants to the whole country, Total Egypt offers various products
1.8 MILLION
customers welcomed every day
in its service stations
and services in its Bonjour shops and has installed an ultramodern
lubricant blending plant in Borg El Arab. For several years now, Total
has also been active in the field of exploration and has a stake in the
first train of the liquefied natural gas plant in Idku. 5
solar power
With its 1,500 employees, Total Egypt continuously invests in recruitment, plants
training and professional development.FOLLOW TOTAL AFCON EGYPT 2019 ON TOTAL
FOOTBALL TOGETHER SOCIAL MEDIA ACCOUNTS
HEAD TO…
FOOTBALL-TOGETHER.TOTAL.COM/FR
FACEBOOK.COM/TOTALFOOTBALLTOGETHER/
TWITTER.COM/FOOTBALL2GETHER/
INSTAGRAM.COM/FOOTBALL2GETHER/
SOUNDCLOUD.COM/FOOTBALLTOGETHER
YOUTUBE : “TOTAL FOOTBALL TOGETHER”
+ CONTACT TOTAL
E-mail: hd-sponsoring@total.com
Tel.: +33 (0)7 89 62 33 92
17total.com About Total Total is a major energy player which produces and markets fuels, natural gas and low-carbon electricity. Our 100,000 employees are committed to a better energy that is safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major. Direction de la Communication TOTAL S.A. Sège social : 2 place jean millier – La Défense 6 92 400 Courbevoie – France Tél. : + 33 (0)1 47 44 45 46 Capital social : 5 944 195 400 euros 542 051 180 RCS Nanterre Rendez-vous sur www.total.com
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