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the perfect match 2021 media kit
Tennis Media
Connecting
With Fans Tennis
Channel
On All
Platforms
Tennis
.Com
Tennis
Channel
Plus—
OTT
Tennis
Tennis Channel
Magazine APP
Social
SBGTV
Television
Stations
Tennis Magazine is the
premier print provider of tennis lifestyle and professional tour-
nament coverage. Appealing to both the fan and the player,
the sport’s longest published and most influencial magazine
offers a comprehensive and authoritative look at one of the
nation’s most popular sports across all aspects of the game.
From the latest pro game and player news to health, fitness,
nutrition, lifestyle, travel and gear; Tennis Magazine covers it
all while targeting the most passionate and engaged fans.
MARCH / APRIL 2018
tennis.com
TCM.Cover.091819a.indd 4 9/18/19 12:30 PM
Tennis Magazine’s
Audience:
Well-Rounded
Beyond the Court
Rate Base: 400,000
Total Audience: 1,100,000
Demographics:
Adults 25 -54: 70.4%
Median Age: 42
Married/Dual Decision Makers: 88%
Passionate Tennis Players
Played in Past Year
Tennis Magazine 50.4% + 199%
Above Average
Average Affluent A18+ 16.9%
Median HHI: $193,500
Net Worth: $1,602,200
Median HHI $150k +: 75%
College Education
Education: Some college or more = 96%
C-Level: + 201% above average
Top Management: + 74% above average
SOURCES:
2020 IPSOS Affluent Survey USA
Tennis
Magazine Tennis
Tennis
Tennis Magazine
Magazine
Magazine 2020
2020
2020 Rates
Rates
Rates
2021
Rates
National
National
National Rates
Rates
Rates ((Gross
( Gross ) ))
Gross
National Rates (( Gross
National Rates Gross ))
4/C 4/C 1X 1X
4/C 1X
4/C
4/C 1X
1X
Full Full
Full Pg$40,000
Pg Pg $40,000
$40,000
Full
Full Pg
Pg $40,000
$40,000
2/3 2/3
2/3 Pg 30,595
Pg Pg 30,595
30,595
2/3
2/3 PgPg 30,595
30,595
1/2 1/2
1/2 Pg 24,462
Pg Pg 24,462
24,462
1/2
1/2 PgPg 24,462
24,462
1/3 1/3
1/3 Pg 17,296
Pg Pg 17,296
17,296
1/3
1/3 PgPg 17,296
17,296
CoverCover 1X 1X
Cover 1X
Cover
Cover 1X
1X
2nd 2nd $45,307
2nd $45,307
$45,307
2nd
2nd $45,307
$45,307
3rd 3rd
3rd 42,635
42,635
42,635
3rd
3rd 42,635
42,635
4th 4th
4th 53,265
53,265
53,265
4th
4th 53,265
53,265
Marketplace
Marketplace Rates
Rates ((Net
( Net Net))
Marketplace
Marketplace Rates Net )))
Rates (( Net
Marketplace Rates
Size Size
Size 4/C4/C
4/C B/ B/W
B/
W W
Size
Size 4/C
4/C B/
B/ W
W
Full Full
Full Pg
Pg Pg $20,810
$20,810
$20,810 $13,885
$13,885
$13,885
Full
Full Pg
Pg $20,810
$20,810 $13,885
$13,885
1/2 1/2
1/2 Pg
Pg Pg 13,023
13,023
13,023 8,751
8,751
8,751
1/2
1/2 PgPg 13,023
13,023 8,751
8,751
1/3 1/3
1/3 Pg
Pg Pg 9,027
9,027
9,027 6,064
6,064
6,064
1/3
1/3 PgPg 9,027
9,027 6,064
6,064
For more information
please contact the
Integrated Sales Director,
Rory Ellis at
rellis@tennis.com
2021
Tennis Magazine
On-Sale/Closing/
Materials Due
2021 ISSUES
January /February
Ad Close: 11/25/2020
Materials Due: 11/27/2020
On-Sale Date: 1/7/2021
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Other acceptable formats include
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Spread 16.25” x 10.75” 16” x 10.5” 15” x 10” We will not accept any native
application files such as Quark
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ink density should not exceed
2/3 Vertical 5.625” x 10.75” 5.375” x 10.5” 4.875” x 10” 300%. All required trapping must
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THE DECADE I N R E V I E W by BLAIR HENLEY
Connection
Tennis
In
In 2010,
2010, Instagram
became
became a
of
of our
Instagram
a part
part
our lives.
lives. Ten
Ten
When Cori “Coco” Gauff became the
youngest player since 1991 to reach
the fourth round at Wimbledon, she
received congratulations via social
media from megastars like Michelle
Obama, Reese Witherspoon and Sam-
“Jaden [Smith] posted me,” Gauff
said with the dazed expression of a
teenager who had just been person-
ally addressed by her celebrity crush.
“I had to go live to tell you that. He
posted me on his Twitter and said I’m
Magazine
Features
years
years later,
uel L. Jackson. After her third-round ‘The One’, and I cannot believe that.”
later, comeback win over Polona Hercog, Social media hasn’t always been
social
social media’s
media’s the 15-year-old used Instagram Live to second nature for professional ath-
impact
impact onon tennis
express her shock, explaining that she letes. In 2008, Serena Williams became
tennis forgot the score and thought she lost one of the first notable tennis play-
hasn’t
hasn’t stopped
GETTY IMAGES
stopped the match in the second set. She also ers to launch a Facebook page, more
going
going viral
viral
wanted to tell her many new followers
about yet another superstar shoutout.
than a decade after turning pro. Maria
Sharapova wasn’t far behind. Today
N OV/ D EC 2 01 9 TENNIS.COM 33
THE DECADE T O C O M E by STEPHEN TIGNOR
From the pro game to your
game, our team of writers
How did Coco Gauff get so good so fast?
and experts delivers tennis—
and everything it means—
unlike anywhere else.
It was Arthur Ashe Kids’ Day at the 2019 US Open, and were an old friend. But when Gauff eased her long limbs
the hundreds of noisy young New Yorkers who had to the left side of the court and blistered a backhand
gathered in Louis Armstrong Stadium watched intently as down the line, everyone in the arena—child and parent
a girl not much older than they were, 15-year-old Coco alike—made the same sound at once: “Ooooohhhh!!!”
Gauff, walked on court with a smile and a wave. That awed roar was a good summation of Gauff’s sum-
Three girls darted down to the front row and leaned as mer as a whole. It was a wow from start to finish; or, as
far into the playing area as they could; they seemed most Coco might say, it was “amazing” and “super shocking.”
impressed by Gauff’s immaculate green nail polish. Other In June, the Atlanta native and Florida resident was
children stood, cradling oversize tennis balls, and waited a promising junior; by Labor Day, she was the future
patiently for an autograph. Some beat the plastic Thun- of American tennis, and she had leapt to the top of
Inside Tennis:
derstix that were handed out for the festivities. Others the sports-marketing heap. Team 8, Roger Federer’s
called out “Co-co!” Some waved in her direction as if she agency, represented her. New Balance rolled out an ad
Interviews, opinions and the latest news
56 TENNIS.COM N OV/ D EC 2 01 9 N OV/ D EC 2 01 9 TENNIS.COM 57
Features:
Novak Djokovic
THE DECADE I N R E V I E W
Revealing profiles; insightful reporting; behind-
the-scenes access; tournament, player and
Men’s Player of the Decade
by STEPHEN TIGNOR celebrity coverage; historical perspectives
The Serbian overcame two living legends,
and their fervent fan bases, to assemble
Tennis Channel Academy:
one of the best and most consistent
10-year runs in tennis history
Instruction, fitness, nutrition, mental game
> Novak Djokovic had just won Wimbledon Nadal—was a pretty good summation of
for a fifth time, in an agonizingly intense the last decade in men’s tennis. Faced with 2010 -2019 Record
five-hour classic against Roger Federer. He Federer-loving crowds for so long, the only Through 2019 US Open
had saved two match points and survived thing Djokovic could do was trick his mind
a final-set tiebreaker. He had lost more into believing their cheers were for him. • Australian Open
points, hit fewer winners and at times “When the crowd is chanting ‘Roger,’ I hear 54 wins / 4 losses
appeared to lose his way on Centre Court. ‘Novak,’” Djokovic said with a laugh at Wim-
But as he had on so many occasions over bledon. “It’s similar, ‘Ro-ger’ and ‘No-vak.’” • Roland Garros
the past 10 years, Djokovic found a way “Unfortunately for Novak, he came along
52 wins / 9 losses
to win anyway. The 32-year-old, who has in the era of Nadal and Federer,” Tennis
helped stage countless thrillers, described Channel’s Paul Annacone says. “While he • Wimbledon
this one as “the most mentally demanding has been magnificent, it’s so difficult for him
57 wins / 5 losses
match I was ever part of.” to truly get the credit he deserves.”
Lifestyle:
So what was Djokovic asked afterward? There’s a narrow truth to the notion that
• US Open
The questions revolved, as they often do Djokovic is “catching up” to Roger and Rafa.
53 wins / 6 losses
with him, around two subjects: (1) How the Yes, he trails them in tennis’ most high-pro-
crowd had been against him; and (2) How he file stat: major titles—Federer has 20, Nadal • ATP Finals
was getting “closer and closer” to “catching” 19, Djokovic 16. But our obsession with this 30 wins / 7 losses
Federer and Rafael Nadal. race obscures the fact that over the past 10
Fashion, travel, equipment, culture
IMAGES
GETTYIMAGES
The chain of events that day—a Djokovic years, Djokovic has passed his rivals by. • Overall
victory, an audience rooting against him, Since the start of 2010, Djokovic has won 614 wins / 97 losses
GETTY
a media preoccupied with Federer and 15 majors, to Nadal’s 13 and Federer’s five.
42 TENNIS.COM N OV/ D EC 2 01 9
N OV/ D EC 2 01 9 TENNIS.COM 43
The Caribbean Connection:
Tennis’ unique impact on five island nations
All covered by a peerless slate of journalists
and personalities, including former Grand Slam
champions Chris Evert, Martina Navratilova,
Yonex equips the sport’s hottest star, Naomi Osaka, winner of the last
two Grand Slams. Novak Djokovic and John Isner couldn’t have more
different playing styles, and the characteristics of their Head and
Prince frames reflect their disparate games.
the racquet? Most people wouldn’t
Jim Courier, Tracy Austin and Lindsay Dav-
feel that, but to a lot of these play- RECREATIONAL TECH
ers, that’s a big difference.”
Before the 2019 season, Jean-
Should You Make The Switch?
Christophe Verborg, international
sports marketing director for Babo- Anyone who’s ever hit “With juniors, I tend to options, but it’s crucial to
lat, adjusted the strings on Dominic a forehand can’t help ease them into a player’s put a racquet through the
enport; tennis insiders Stephen Tignor, Matt
Thiem’s racquet to help him hit a but be transfixed by the racquet,” he says. “I start rigors of match play as
feats that the professionals them off with something opposed to just knocking a
heavier ball. In Florida, the up-and-
pull off with their racquets, that generates more spin. ball back and forth.
comer Felix Auger-Aliassime was which look like magic As they get older and “People get in the
making similar tweaks. wands in their hands. But develop more muscle, they’ll rhythm of hitting,” he says.
Thiem began playing with Babolat while Grand Slam glory is transition to a frame that “I recommend getting out
in 2014, not long before solidify- unattainable for all but the offsets the change: instead there and playing a set to
Fitzgerald, Blair Henley and Peter Bodo; and
absolute best, that doesn’t of hitting the ball two feet put the racquet through all
ing his place inside the ATP Top 20,
mean you shouldn’t be out, it’ll come back to a types of conditions.”
while Auger-Aliassime has been willing to experiment with couple of feet in.” With modern racquet
swinging Babolat frames long before your equipment to get the It’s usually a different technology, Jordan says
joining the professional ranks. Their most out of your game. process for adults, Jordan players shouldn’t hold back
lengths of time with the company Brian Jordan, director of finds, as they’ve grown if they feel their game needs
tennis at the Grand Hotel more accustomed to the something extra—citing the
pale in comparison to its most
legendary coaches Paul Annacone and Mark
in Fairhope, AL, works type of racquet they feel fact that many professionals
famous endorsee, Nadal, who has with a variety of players, comfortable with. are always looking for a
played with Babolat racquets since from high-school athletes “Adults tend to keep their similar edge.
he was 11 years old. It’s a model to top-ranked juniors to racquets, and experiment “Federer, Nadal, Djokovic:
adults and club players with types of string and All three of those guys have
IMAGES
used by many racquet companies,
GETTYIMAGES
competing in leagues. When different tensions,” he says. made a switch,” he says.
who scout the junior ranks and he’s developing a player, he If players are looking “There’s no reason the
AP;GETTY
tournaments to establish long-term monitors and adjusts their to switch frames, Jordan average player shouldn’t be
Knowles.
relationships from an early age. frames as they get older. suggests demoing different willing to switch, too.”
AP;
1 26
5 TTEEN
NNNIISS..CCO
OMM M
MAARR/A
/APPRR 22001199 M A R /A P R 2 0 1 9 TENNIS.COM 57
*
All editorial, including
covers, is subject to
change
Multi-Platform & Integration
Opportunities
Travel
By all accounts,
SHOPPING
players love the Miami Open. But, as good as the play gets
MERRICK
at the Crandon Park Tennis Center in Key Biscayne, the high-gloss appeal of the Magic City itself PARK
Fan Guide STAY
helps make this one of the most coveted events on the WTA and ATP World Tours.
Simply put, athletes love Miami—especially the glitziest neighborhood of them all, South Beach.
MERRICK PARK
And Miami loves them right back, rolling out the red carpet each March with luxurious amenities at 358 San Lorenzo Avenue, Miami
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flex your credit card, the Village of Merrick
But why should the A-listers have all the fun? Here’s how to enjoy Miami as if you had the fame
MATCH Park in Coral Gables is the closest mall to
BIENVENIDO A
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b y R E B E C C A WA L LW O R K
Case Study HILTON HEAD CHAMBER OF COMMERCE & PARTNERS
34 tennis.com March/April 2015 March/April 2015 tennis.com 35 36 tennis.com March/April 2015 + T H E L A C O S T E S P O R T C O L L E C T I O N I S T H E P E R F E C T P R O S H O P F O R T E N N I S P L AY E R S — C H E C K I T O U T AT L A C O S T E . C O M 37
Issue: May/June 2015
Execution: Custom Content Special Section
Digital & Social Extensions
Tennis Tuesday Interactive Content
Content Destination on Tennis.com
Social Media Post
Multi-Platform & Integration
Capabilities
Case Study SOLGAR FULL SPECTRUM CURCUMIN
Issue: September/October 2015
Execution: Exclusive Editorial Sponsorship + Custom Content Advertorial Series with Sweepstakes
Instructional/Gear
Digital & Social Extensions
Tennis Tuesday Sweepstakes Promotion Ad Placement
As part of the campaign,
Solgar also received:
• Tip of the Week Sponsorship
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Weekly Social Media Sweepstakes Promotion
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