The Premier Conference for Master, Multi-Unit & Multi-Brand Franchising - AN EXCLUSIVE EVENT WITH LIMITED SEATING
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JANUARY 28-29, 2020
VIENNA, AUSTRIA
HOTEL
HOTEL SAVOYEN VIENNA
VISIT
WWW.EMMFC.COM
The Premier
Conference for
Master, Multi-Unit
& Multi-Brand
Franchising
AN EXCLUSIVE EVENT WITH LIMITED SEATING
Contact: EMMFC@FRANCHISEUPDATEMEDIA.COM
History
The first-ever European Master & chise brands exhibited to reach their
Multi-Unit Franchising Conference target audience of multi-unit/multi-
debuted in October 2018 in London. brand franchising. The 700 franchi-
The conference, which drew 173 reg- sees in attendance represent 11,000
istrants from 15 countries, was pro- franchise units in the U.S., employ
duced by Franchise Update Media more than 250,000 people and do
and MFV Expositions and was held more than $9 billion in annual reve-
at the Park Plaza Victoria London. nue. 75% of them are seeking other
In all, there were nearly 30 sponsors brands to add to their portfolios. Ad-
who participated in the event, from ditionally, they plan to add 14,000
both Europe and the U.S. Attendees more franchise units over the next
included both U.S. and European five years in all franchise categories
master, multi-unit and multi-brand in the United States. 50% had one
franchisees, as well as franchisors, brand, 18% had two, and 32% had
consultants, suppliers, and attor- three or more.
neys specializing in international
franchise growth and development. Research indicates that multi-unit
franchisees in Europe and other
The European Master & Multi-Unit parts of the world are expanding
Franchising Conference follows their number of units and growing
the lead established by what has into other brands as well. With the
become the must-attend event growth of multi-unit, multi-brand
for multi-unit and multi-brand franchisees and master franchis-
franchisees in the United States: ing, the need exists to bring an op-
the annual Multi-Unit Franchising portunity for a similar conference
Conference. The 20th Anniversary with the right combination of expe-
of this conference will also be rienced attendees and brands to
celebrated in April 2020 in Las Europe. Similar to the U.S. event,
Vegas at Caesars Palace. the two-day European conference
will focus on providing educational
The 2019 Multi-Unit Franchising sessions and networking oppor-
Conference had over 1,720 attend- tunities to multi-unit/multi-brand
ees including 700 multi-unit and franchisees and master franchisees
multi-brand franchisees, over 300 looking to expand in Europe or to
sponsors and exhibitors and other enter the U.S. market.
franchise insiders. Over 250 fran-
2 2020 European Master & Multi-Unit Franchising Conference Programme
Who Attends
+ Why Attend
The conference is a two-day, multi-track event that covers all aspects of high performance multi-unit and
master franchisees. The tracks and content, tailored to the needs and interests of expansion-minded
global franchisees, will include a blend of master and multi-unit franchisee topics and experiences, as
well as the most current best practices to help attendees make the best decision on how to grow their
business in a new country. By drawing the brightest minds in multi-unit and master franchising and the
highest caliber brands, this event will be a game-changer for franchising in Europe.
The 2020 European Master & Multi-Unit Franchising Conference provides an intimate forum for inter-
national franchise business leaders to grow profitable franchise enterprises, based on the facts and
on the experience of successful international franchisors, master franchisees and multi-unit operators.
Highly Targeted Franchise Leaders Laser Focused Content &
Attendance Seeking to Accelerate Learning to Achieve High
This conference is designed Their Growth Performing Enterprises
for multi-unit, multi-brand, For 2020, the European Master The conference will hone in
and master franchisees eager & Multi- Unit Franchising on the major aspects of suc-
to grow, learn from their peers, Conference will bring together cessful growth strategies and
and engage with new fran- not just the most powerful tactics through the eyes of
chise brands and product and people in franchising, but experienced franchisors, mas-
service providers. also a generation of multi- ter franchisees and multi-unit,
unit, multi-brand, and master multi-brand franchisees.
franchise leaders seeking to
accelerate their growth. This
exclusive group is creating
the future of franchising in
the European marketplace, the
U.S., and other countries.
2020 European Master & Multi-Unit Franchising Conference Programme 3
KEYNOTES
OPENING KEYNOTE: STATE OF FRANCHISING
U.S. & GLOBAL PERSPECTIVES
Catherine Monson
CEO, FASTSIGNS International
Global franchising has never been bigger. There are more brands and more open
markets than ever before. Catherine Monson, CEO of FASTSIGNS International,
Inc., the largest sign and visual communications franchisor in North America, and
worldwide franchisor of more than 675 FASTSIGNS® in eight countries will share
her insights on the strength of franchising worldwide. Catherine is currently
Chairwoman of the International Franchise Association.
GUEST SPEAKER: HOW TO BE BEST IN CLASS. BEST PERFORMER,
BEST SALES, BEST PROFITS.
Andreas Schwerla
Multi-Unit Franchisee, McDonald’s, Austria
Andreas Schwerla has had an illustrious career with McDonalds since 1985. He
grew within the McDonalds brand in Germany as an assistant restaurant manager,
restaurant manager, area manager, head of operations, marketing director, vice
president of operations, HR, IT and Franchising, COO and then deputy CEO. He then
became vice president of Western Region Europe and managing director of McDon-
ald’s Austria and Central Europe. In 2013, Andreas decided to become a franchisee
and currently owns 10 McDonald’s in Austria. He continues to grow the brand.
KEYNOTE: BUILDING A HIGH PERFORMANCE GROWTH
CULTURE IN A MEGA FRANCHISEE SYSTEM
Glen Helton
Vice Chairman, NSP Corporation; Franchisee, Burger King,
KFC, and TGIF based in Sweden
In his most recent role as CEO for Americana, Glen managed a portfolio of 18
brands, across 13 countries, +1,900 restaurants and more than 37,000 employees.
The Americana Restaurant Division operates restaurants of reputable brands like
KFC (856), Pizza Hut (227), Hardees (370) and TGI Friday’s (68), to name a few.
In the past two years, Americana increased revenue +10% on a LFL basis to over
$1.9B, while growing EBITDA by 24%. Americana recently was named “Operator
of the Year” for Hardee’s for 2018, increased OPS Excellence scores in MENA to
90% to lead the system at KFC in 2019, named “Innovator of the Year” at Pizza Hut
for 2018, and named “Supply Chain Partner of the Year” at YUM in the recent sup-
ply chain conference held in May of 2019.
4 2020 European Master & Multi-Unit Franchising Conference Programme
SPEAKERS
ALEN BABIC MARK JAMESON ALEXANDER PETSCHE
Multi-Unit Franchisee, Subway Franchisor, Executive Vice CEO, Baker & McKenzie (Europe)
(Europe) President, FASTSIGNS (US)
RAIMUN POCK
DIETER BAIER MATTHIAS KERN Multi-Unit Franchisee, EFM
Master Franchisee, Mailboxes ETC Multi-Brand Franchisee, Pizza Hut, (Europe)
(Europe) AMREST (Europe)
GARY ROBINS
MARIO BAUER JESSE KEYSER Multi-Unit Franchisee, Supercuts
Brand Ambassador, AMREST Multi-Brand Franchisee, Oxi Frest (US)
(Europe) Carpet Cleaning, Little Caesars
Pizza, Sport Clips (US) ANDREAS SCHWERLA
GIUSEPPE CONSIGLIO Multi-Unit Franchisee, McDonalds
Franchisor, International CHRISTIAN KÖHLER (Europe)
Franchising Manager, Bata Master Franchisee for Austria &
(Europe) Switzerland, The Alternative Board MICHAEL SEID
(Europe) International Consultant, MSA &
DANIEL DEUTSCH Associates (US)
Multi-Unit Franchisee, Mail Boxes, MARTIN KOWATSCH
ETC. (Europe) Multi-Unit Franchisee, Das BRAD SMITH
Futterhaus (Europe) Sr. VP Franchising, Darden
MARK FORSETH Restaurants, Olive Garden, Long
Franchisor, Vice President MARTIN LUIBLE Horn Steakhouses, Yardhouse,
Assistant General Counsel, CEO, Soda Group (Europe) Capitale Grill (US)
Marriott International (Europe)
TONY LUTFI EDITH STEINER
GARY GARDNER Multi-Unit Franchisee, Arby’s, Little Master Franchisee, Floral Images
Chairman, Franchise Update Media Caesars, Church’s Chicken, Jack In (Europe)
(US) The Box, Sizzler, TGI Friday’s (US)
THERESE THILGEN
YARON GOLDMAN WALTRAUD MARTIUS CEO, Franchise Update Media (US)
Multi-Brand Franchisee, Sonic, CEO, Syncon International
McAlister’s Deli, Mod Pizza, Fuzzy (Europe) TED TORRES
Taco (US) Multi-Brand Franchisee, Hilton,
JOYCE MAZERO Marriot, Wyndam (US)
WILLIAM HALL Shareholder Global Franchise &
Multi-Unit Franchisee, Dairy Queen Supply Network Practice, Polsinelli JORG VEIL
(US) (US) Master Franchisee, Home Instead,
(Europe)
GRACE HARDING CATHERINE MONSON
Franchisor, CEO, Ocean Basket, Franchisor, President & CEO, DARA ZSOLT
(South Africa) FASTSIGNS (US) Multi-Unit Franchisee, Burger King,
(Europe)
GLEN HELTON TONY PADULO
Multi-Brand Franchisee, Burger Franchisor, Chief Development
King, TGI Friday’s (Europe) Officer, School of Rock (US)
2020 European Master & Multi-Unit Franchising Conference Programme 5
Full
Programme
Tuesday, 28 January
Conference Opening Meet and Greet
09:00 – 10:00 Before the General Assembly begins, enjoy coffee and pastries with colleagues and
industry peers.
Opening General Assembly – Welcome & Programme Overview
THERESE THILGEN
Co-Founder & CEO, Franchise Update Media
OPENING KEYNOTE: State of Franchising – U.S. & Global Perspectives
10:00 – 12:00 Catherine Monson, CEO, Fastsigns International
KEYNOTE: Building a High Performance Growth Culture in a Mega Franchisee System
Glen Helton, Vice Chairman, NSP Corporation; Franchisee, Burger King, KFC, & TGIF
GUEST SPEAKER: How to Be Best in Class. Best Performer, Best Sales, Best Profits.
Andreas Schwerla, Multi-Unit Franchisee, McDonald’s, Austria
Networking Lunch with Conference Sponsors
12:00 – 13:30 Time to meet with vendors and suppliers and reconnect with industry peers and
colleagues, and discover new franchise opportunities and business solutions.
6 2020 European Master & Multi-Unit Franchising Conference Programme
Breakouts MASTER FRANCHISING TRACK MULTI-UNIT/MULTI-BRAND
The Due Diligence Process & Benefits of Growing Multiple
Building Your Economic Model for Locations as a Multi-Unit or
Master Franchising Multi-Brand Franchisee
Finding a qualified master franchisee for Multi-unit franchising has been a game changer
international expansion can save a franchisor for franchising. Multi-unit franchisees know
the expense and headache of setting up an how to open and operate units, and have unique
infrastructure overseas to sell, train, and support insights into what they did right, and what they
franchisees. Partnering with the right overseas would do differently if they had it to do over
master franchisee also can help with language again. After succeeding with multiple units of
13:45 — 14:35
and cultural differences, as well as with finding a single brand, many franchisees are finding
the best local employees, suppliers, and real their next step is multi-brand franchising. Done
estate. Surrendering part of the franchise right, this diversification strategy can protect
fee and ongoing royalties to allow the master a business from economic downturns and
franchisee do the heavy lifting is a popular cycles and encroaching competition. As savvy
model for franchisors seeking expansion into investors know, no matter how good your ROI
new countries. What due diligence is necessary may be from a single holding, it’s not always wise
to arrive at a feasible economic model? This to put all your eggs in one basket. A panel of
panel of experienced franchisors and master experts will share what deal structures, including
franchisees will share their successes and development schedules, look like and discuss the
challenges and provide insights to help you avoid risks and benefits of multi-unit and multi-brand
making mistakes as you expand into new and franchising.
uncharted terrain.
Successful Franchisee/ Choosing the Right Brand for Your
Franchisor Relationships in Franchise Portfolio
Master Franchising: Case Studies Many variables go into deciding if, and when,
to select a new brand to add to your existing
One of the most critical components of successful
portfolio. Should you stay in an industry you
international franchise expansion is finding and
know, or diversify into a different food, service,
working with the right partners. This is a key
14:45 — 15:35 ingredient to long-term success and profitability
for both the franchisor and the master or multi-
or retail brand? Add a new brand in your current
market, or expand geographically? What should
you look for in a new franchisor partner? How
unit franchisee. Cultural, political, legal, and
do you evaluate earnings claims or analyze
language differences make it imperative to
franchise agreements? How do you minimize
partner with the right people and be aligned
risk? These questions and more will be answered
in your goals. Experienced panelists will lead
by a panel of successful multi-unit and multi-
you through the process of how to build these
brand franchisees.
relationships where both parties will prosper over
the long term.
Training: Best Practices to Strategies for Integrating
Develop High-Performing Master Additional Brands
Franchisees Whether you’re looking to add one new brand
or five, there are winning strategies that must
For franchisors intending to use a master
be employed. Diversifying your portfolio with
franchising model to expand into new countries,
new brands can help shield you from economic
proper training of each master franchisee –
downturns and cycles, but there also are risks
not only in the system, but also in the values,
and challenges. Learn how successful multi-
15:45 — 16:35 culture, and mission of the brand – can be the
critical factor determining success or failure
brand franchisees identified and resolved the
critical financial, structural, cultural, and other
abroad. Beyond identifying and signing qualified
issues involved in choosing a new brand and
franchisees in their country or territory, master
integrating it into their existing organization.
franchisees are charged with their initial training
and ongoing support, just as they were trained
and continue to be supported by the franchisor.
A panel of international master franchising
pros will discuss how they accomplished this,
offer tips and best practices based on their
experience, and respond to questions.
European Franchise Food Trends
16:45 — 17:15 How large and small food franchises grow.
Networking Reception with Conference Sponsors
17:30 - 18:30 Time to meet with vendors and suppliers, reconnect with industry peers and colleagues,
and discover new franchise opportunities and business solutions.
2020 European Master & Multi-Unit Franchising Conference Programme 7
Wednesday, 29 January
General Assembly
DEALING WITH LEGAL POINTS CRITICAL TO SUCCESSFUL MULTI-UNIT AND MASTER
FRANCHISE ARRANGEMENTS
This program will feature a panel of experienced and highly recognized multi-unit and
master franchise speakers and a combination of those two panels addressing legal and
related business issues critical to each of the multi-unit and master franchise expansion
methods as well as topics common to both. Key discussion topics are as follows:
Master Franchise Panel
This panel will discuss the level of franchisor-provided services and the master
franchisee’s infrastructure for training, marketing and standards enforcement; the
08:30 – 10:15 recruitment of sub-franchisees and due diligence / form of sub-franchise agreement;
the establishment of the development schedule and remedies for failure to develop;
termination of a master franchisee and step-in rights.
Multi-Unit Development Panel
This panel will include establishing the development schedule and remedies for failure
to develop; the then current form of franchise agreement and negotiation points of the
standard form agreement; transfer restrictions including a right of first refusal; and
default, termination and purchase options.
Master Franchisee/ Multi-unit Developer Panel
The session will close with a discussion on due diligence – as to a franchisor and sub-
franchisees; sourcing and supply issues; responding to and remedies for performance
deficiencies; and dispute resolution methods.
10:15 – 10:30 Break
Breakouts MASTER FRANCHISING TRACK MULTI-UNIT/MULTI-BRAND
Building Infrastructure with Building Infrastructure &
Budgets for Selling and Developing Great Managers for
Supporting Franchisees Operational Excellence
Master franchisees take on the role of a “mini” Multi-unit franchisees cannot grow without a solid
franchisor in the market or country they represent. infrastructure in place. This requires the right
It’s a big task that requires sufficient funds, a people, resources, and proper planning, well in
10:30 — 11:15 proper budget, and the right experience and
expertise. Expenses can include franchisee
advance of opening. This panel of experienced
franchisees will explain how to manage growth and
recruitment, site selection, opening new locations, scale your organization as you add more units. A
construction, and training new teams, as well as multi-unit franchisee can’t be in all their locations
ongoing operations and marketing support. Master at all times, so they must depend on their local
franchisees must ensure they are well-capitalized, and regional managers to run the business as they
manage their resources efficiently, and build their would. The manager’s role is critical to the health
infrastructure to support growth. of your locations, which is why hiring, training, and
nurturing the right people for this role are all critical to
sustained growth.
Franchise Sales Process & Growing from Management to
Programs Leadership to Achieve Operational
Master franchisees looking for qualified franchisees Excellence
and be successful require an investment to attract
When a franchisee organization grows, its leaders
and recruit the right people. A proven process
11:25 — 12:15 to identify, engage, and qualify leads, and then
bring them into the system is critical. Achieving
must find ways to let go of managing the daily
business hands-on and begin to lead the company
more strategically. This panel of successful multi-unit
this effectively will require trusted processes and
franchisees will share their experiences in learning
systems adapted to the culture, economy, laws, and
how to lead by making the hard decisions, logistically
markets of the new country. Panelists with firsthand
and emotionally; how to share their long-term vision
experience in this area will share what they’ve
with management team and employees; how to step
learned about franchise sales in different countries.
back from day-to-day operations and trust your team.
8 2020 European Master & Multi-Unit Franchising Conference Programme
Networking Lunch with Conference Sponsors
12:15 – 13:45 Time to meet with vendors and suppliers and to reconnect with industry peers and
colleagues, and discover new franchise opportunities and business solutions.
Breakout MASTER FRANCHISING TRACK MULTI-UNIT/MULTI-BRAND
How Master Franchisees Deliver “Mega” Franchisees – How They
Ongoing Support and Services to Do It: Case Studies
Franchisees There is a special breed of multi-unit operators who
go big, operating dozens or even hundreds of units. In
As a master franchisee you rely on the franchisees
13:45 — 15:00
building their business, these franchisees rely on hard
you’ve signed up to follow the system, be successful,
work, skill, shrewd management, intuition, and often
and provide a reliable royalty stream. Your support
a little luck and fortunate timing. Panelists will share
is a critical part of their success—and of your own.
personal stories of their struggles and successes,
Learn how to deliver the development incentives,
mistakes and victories. If you’re serious about larger-
operational and real estate support, technologies,
scale growth and are looking to expand your portfolio,
marketing, products, and brand strength and
this session is for you.
reputation your franchisees will require to grow.
15:00 – 15:15 Break
General Assembly Program & Closing Roundtables & Remarks
MULTI-UNIT FRANCHISING, MASTER FRANCHISING, AND ADDITIONAL GROWTH
STRUCTURES: BRINGING THE FRANCHISE OFFERING AND RELATIONSHIP INTO
ALIGNMENT
If you look at the statistics on franchise unit ownership, the number of franchisees
who operate more than one location and those who operate more than one brand
15:15 – 16:30 is impressive. While this trend in ownership structure is growing internationally, the
franchise relationship is basically unchanged from what it has been historically. With the
exception of a change in the initial franchise fee, there is really little difference between
the offering for a single-unit or multiple-unit deal. This program will lay out possible
differences in initial and continuing fees, changes in the obligations of the parties,
and adjusted responsibilities provided or required by the franchisor. Strategic groups
including franchisors and franchisees will be included in this discussion.
16:30 – 18:00 Final Networking Reception with Conference Sponsors
Closing Gala
19:00 – 21:30 The conference concludes at the beautiful Weiner Rathauskeller for the Closing Gala.
2020 European Master & Multi-Unit Franchising Conference Programme 9
SPONSORS PLATINUM SPONSOR SPONSOR AS OF 9/24/19 GOLD SPONSORS SPONSORS AS OF 9/24/19 10 2020 European Master & Multi-Unit Franchising Conference Programme
SILVER SPONSORS SPONSORS AS OF 9/24/19
BRONZE SPONSOR SPONSOR AS OF 9/24/19
MEDIA SPONSORS SPONSORS AS OF 9/24/19
Multi-Unit
Franchisee
2020
ASSOCIATION SPONSORS SPONSORS AS OF 9/24/19
Interested In Sponsoring?
Grow your business with a conference sponsorship Franchisors and vendors, please email EMMFC@
that gives you access to high-profile attendees. We FRANCHISEUPDATEMEDIA.COM to submit your
expect the 2020 European conference will be even request for sponsorship.
bigger and better, and we hope you’ll join us. Please
note that table selection is based on your contract
submission date, so don’t delay!
2020 European Master & Multi-Unit Franchising Conference Programme 11Apply For
Enrollment
2019 Enrollment Rates
Ticket Type Early Rate Regular Rate
(expires Nov 29, 2019)
Franchisee Enrollment €399 €499
Franchisor/Master Franchise
Enrollment €399 €499
Prospective Multi-Unit
Franchisee/Investor €399 €499
Enrollment
Prospective Master Franchise/
Investor Enrollment €399 €499
The European Master & Multi-Unit Franchising Conference is an
Exclusive Event With Limited Seating.
This conference is designed primarily for Multi-Unit, Multi-Brand and Master
Franchisees eager to grow, learn from their peers, and to engage with new
franchise brands and product and service providers.
For this reason, enrollment for EMMFC is by invitation only. With only 300 seats
available, only Multi-Unit, Multi-Brand and Master Franchisees may apply for
an invitation. To enroll, please visit our conference website at www.emmfc.com
If you have received an invitation with a enrollment code, please proceed to
online enrollment.
Franchisors and vendors, please email or submit your request for sponsorship
to EMMFC@FRANCHISEUPDATEMEDIA.COM
If you have questions regarding the application process, please contact us at
EMMFC@FRANCHISEUPDATEMEDIA.COM
12 2020 European Master & Multi-Unit Franchising Conference ProgrammeVenue
A stay at the Hotel Savoyen Vienna is bound Property Location
to be unforgettable, just like its namesake, With a stay at the Hotel Savoyen Vienna,
Prince Eugene of Savoy. The hotel effort- you’ll be in the business district and con-
lessly combines old and new, occupying a venient to the Belvedere complex (two-
revitalized building that was once home to Baroque palaces, gardens, museum, and
the imperial Austrian state and court. more) and the Vienna State Opera. This
4.5-star hotel is also within close proximity
From the outside, the heritage-protected
to the Vienna Konzerthaus and University
traditional Viennese facade casts its spell
of Music and Performing Arts.
on visitors. Indoors, modern architecture
and the highest levels of comfort and con- Booking Rooms
temporary facilities await. The light-filled For the best rate at the Hotel Savoyen
atrium, a smart executive lounge, restau- Vienna. Please book your room as soon
rants and bar, as well as a gym and well- as possible. A limited number of rooms
ness zone, make for an exclusive lifestyle have been set aside for the programme
experience that’s a cut above the rest—and attendees.
the hotel staff will take care of everything
you need. Our Special Nightly Raates
• €140 Euro Single Occupancy
• €160 Euro Double Occupancy
The rate is good, upon availability, 3 nights
before and 3 nights after the programme.
2020 European Master & Multi-Unit Franchising Conference Programme 13Closing Gala
CLOSING GALA
Wednesday 29 January, 19:00 - 21:30
Weiner Rathauskeller
In 1899, the Wiener Rathauskeller was inaugu- later time. On 12 February 1899, Vienna finally
rated by then Mayor of Vienna, Dr. Karl Lueger got its town hall cellar. This cellar restaurant
with a toast to "His Imperial and Royal Ap- was not merely intended for social gatherings,
ostolic Majesty, Emperor Franz Josef I", and but was dedicated to Austrian wine. There-
to this day it is known as the home of "good fore, a great wine cellar and wine taverns were
taste." Every hall and parlour of the Wiener built. The Ratskeller was only accessible via
Rathauskeller is steeped in history. Town halls the courtyard of Magistratsstraße, and paint-
and mansions frequently had a separate din- ings gave each room its individual character.
ing room, usually in the cellar, where guests The paintings were created by Heinrich Lefler
were invited for drinks and sociable get-to- and his brother-in-law Joseph Urban Despite
gethers. Vienna evaded this tradition for a renovation works in 1925, 1952 and 2005, the
long time. Event when the city build the new Wiener Rathauskeller retained its special ar-
grand town hall from 1872 to 1883. No Rats- tistic character and unique atmosphere.
keller (town hall cellar) was originally planned, (Source: Chronicles of the City of Vienna)
however architect Freidrich Schmidt had made Wiener Rathauskeller
necessary preparations Rathausplatz 1
+43 (0)1 405-1210
www.wiener-rathauskeller.at/en
14 2020 European Master & Multi-Unit Franchising Conference ProgrammeEvent Producers
About Franchise Update Media About MFV Expositions
If you want to reach, influence and motivate For 25 years, MFV Expositions, part of Com-
the largest audience of franchise profes- exposium Group – one of the world’s leaders
sionals there’s just one choice—Franchise in event organization, has been producing the
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As the market leader, Franchise Update sistently bring together franchise concepts, at
Media delivers unmatched reach and scale all investment levels, with the most qualified
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azines, content marketing, digital ads and In addition to quality franchise expos in the
franchise conferences. We boast more than 2 United States and overseas that offer face-
million annual unique visitors online, 4 million to-face opportunities to grow a franchise,
page views annually and have over 17,000 MFV also offers access to online franchise
multi-unit franchisee readers, and 9,000 opportunities through web-based resources.
franchisor readers.
No other content and media marketing ser-
vices provider has our years of experience
and the depth of expertise our advisory
boards bring to the table.
2020 European Master & Multi-Unit Franchising Conference Programme 1528 – 29 January, 2020
Vienna, Austria
www.emmfc.com
“A game-changer for master and “Draws high caliber brands and
multi-unit franchising in Europe.” the brightest minds in master and
multi-unit franchising.”
“A two-day multi-track covering
high performance master and “Brings together a generation of
multi-unit franchising.” master and multi-unit franchisees
and franchisors seeking to
accelerate their growth.”You can also read
