The UK's biggest food & drink event - Bursting with Inspiration - Balland Messe-Service GmbH

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The UK's biggest food & drink event - Bursting with Inspiration - Balland Messe-Service GmbH
17 - 20 March 2019 • ExCeL London

                                                               Bursti
                                                                      ng
                                                                w
                                                             inspirith
                                                                    ation
                  27,000
                attendee1s
                 from 11              1,3
                countries          Exhi 00
                                        bito
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                    Bursting
                 with Inspiration

The UK’s biggest food & drink event

                                                       @IFEexhibition
www.ife.co.uk                                             #IFE19
The UK's biggest food & drink event - Bursting with Inspiration - Balland Messe-Service GmbH
IFE 2017 Event Highlights

In 2017, we celebrated the 20th edition of The International Food & Drink Event at ExCeL
London. Senior buyers visited in their masses to see the best that UK and international food
and drink suppliers had to offer.
The show attracted 1,300 suppliers, 27,000 trade attendees and featured cutting-edge
content and insight from live talks and demos across the four days.

Highlights Included
World Food Innovation Awards                      Meet the Buyer
in association with IFE                           Meet the Buyer is exclusively for our exhibitors. It’s your opportunity to pitch your business to
IFE 2017 hosted the World Food Innovation         senior buyers in the industry. In 2017, Meet the Buyer returned bigger than ever before. With over
Awards. These prestigious awards recognise        2,000 applications, we hosted 350 private meetings, with buyers including:
the most innovative food & drink from around
the globe.

Talking Trends & The Big Picture                  Exporting is GREAT Hub                             Trend Trails
New to IFE 2017, The Talking Trends stage &       The Exporting is GREAT Hub in conjunction          New to IFE 2017, the Trend Trails highlighted
The Big Picture theatre focused on innovation,    with the Department for International Trade        products being showcased at the event that
key food & drink trends and hard hitting UK and   brought together advice and practical guidance     followed key food and drink trends within the
international issues within the food and drink    for all UK businesses on how to begin the          industry. Trails covered the following topics :
industry.                                         export journey and start to sell products and      Free From, Fit for Kids, Innovation on the Go,
                                                  services to a global market.                       Hot Beverages, Private Label.

                                                                                                           www.ife.co.uk @IFEexhibition #IFE19
The UK's biggest food & drink event - Bursting with Inspiration - Balland Messe-Service GmbH
1,282 exhibitors
                                                                                                                            78% have purchasing authority
                         IFE 2017 Visitor Breakdown                                                                             111 countries represented
                                                                                                                                      £5.4bn + combined
           3% 3%                                                                                                                      purchasing authority
      4%                                Job Function
 5%
                                          Director                       Chef                                                      26,699 trade attendees
5%                     22%
                                          Sales/Marketing/Business Dev   NPD
                                          Owner/Partner                  Consultant
     10%
                         20%              CEO/Chairman/MD                Catering/Food and Beverage Manager
                                          Buying/Purchasing              Category/Product/Brand Manager
      12%
                 16%

                                                                                      23%
                                                                           25

                                                                           20

                                                                                            17%

                                                                                                  16%

                                                                                                              15%
                                                                                                        15%

                                                                                                                          14%
                                                                                                                    14%
                                                      6%

                                                                                                                                13%
                                                                           15
                 16%
                                                11
                                                  %

                             27%                              29%
                                                                           10

                                                                                                                                       8%

                                                                                                                                                 8%
                                                                                                                                            8%
           16%                                13%

                                                                                                                                                      5%

                                                                                                                                                            4%
                             23%                14%        27%              5
                 18%

                                                                            0

       Company Activity                    Purchasing Authority                 Visitor by Product Interest
            Foodservice & Hospitality          More than £500,000                  Snacks & Confectionary            Cheese & Dairy              Frozen
            Manufacturing                      £100,000 - £499,999                 Grocery                           Alcoholic Beverages         Great British & Irish Food
            Wholesale & Distribution           £50,000 - £99,999                   Meat & Seafood                    Bakery                      Waste & Sustainability
            Import/Export                      £10,000 - £49,999                   Health & Wellbeing                Ingredients
            Retail                             £5,000 - £9,999                     Drinks                            Chilled Foods
                                               Less than £5,000
IFE 2017 Visitor Breakdown

Retail
16% of visitors to IFE 2017 came from the retail sector including:
• Delicatessens / Farm Shops • Multiples / Supermarkets • Wine, Beer &
Spirit Retailers • Independents • Gift Shops

Foodservice / Hospitality
27% of visitors to IFE 2017 came from the foodservice and hospitality
sector including:

• Contract Caterers • Restaurants • Hotels • Travel / Leisure / Sports /
Venue / Catering • Public Sector Catering • Cafés / Sandwich / Snack
Bars • Pubs / Clubs / Bars • Casual Dining

Wholesale / Distribution / Import / Export
34% of visitors to IFE 2017 came from the wholesale and distribution
sector, including:

• Distributors • Cash & Carries • Importers • Exporters • Wholesalers

Manufacturing
23% of visitors to IFE 2017 came from the manufacturing sector, from
large FMCG brand owners to private label specialists.
• Food and Drink Manufacturers
IFE 2017 A Truly International Event
54% of exhibitors at IFE 2017 were international • 25% of IFE attendees were international • 111 countries represented
International Pavilions at IFE 2017
Algeria • Argentina • Belgium • Canada • China • Cyprus • Cyprus - Turkish Chamber of Industry • Denmark • Equador • Hungary • Indonesia
• Italy • Korea • Lithuania • Pakistan • Palestine • Peru • Poland • Portugal • Romania • Singapore • South Africa • Spain • Sri Lanka • Thailand •

                                                                                                        www.ife.co.uk @IFEexhibition #IFE19
IFE 2017 Exhibitor Snapshot

Snacks &               Global Grains         Purity Soft Drinks Ltd   Cheese & Dairy       Lickalix             Buckley & Beale Ltd
Confectionery          Foodie Flavours       Radnor Hills Ltd         Dejong Cheese        Ashbourne Food       Innovative Bites Ltd
Hippeas                                      SHOTT Beverages          Granarolo UK         Petty Wood           Bonne Maman
Natural Balance        Bakery                Cawston Press            Pimpernel Wharf                           Unisnacks
Food                   Kiren Group                                                         Grocery
                                                                      Eurilait Ltd
Jelly Belly            The Artisan Bakery    Health &                                      Empire Bespoke       Meat & Seafood
                                             Wellbeing                The Fine Cheese Co   Foods
Tommy Tucker           S.C European Food                                                                        Forresters
                       S.A                   The Protein Ball Co.                          Medfood
Best Food Company                                                     Great British &                           Carpisa Foods
                       Nutriva               The Health Store         Irish Food           Katsouris Brothers
Fini Sweets UK Ltd                                                                                              DB Foods
                       Jay’s Foods Limited   CHI / Giving Tree        Walkers              Ltd
Graze                                                                                                           P&M Butchers
                       Dina Foods Ltd        The Soulful Food         New English Teas     Euro Food Brands
                                                                                                                Limited
Ingredients                                  Company                                       Ltd
                       Bridor                                         Burts Potato Chips                        Qualitops UK Ltd
                                             L’Aquila                                      Caterers Choice
Helios                                                                Ten Acre Snacks                           Polish National
                                                                                           Limited
                       Drinks                Freedom Brands           (Yumsh Snacks Ltd)                        Poultry Council
Gerald McDonald                                                                            Kiril Mischeff Ltd
Co Ltd.                Radnor Hills          The Health Store         Welsh Government                          Poultry Trade
                                             Wholesale Ltd                                 Americatessen        Partners
Donatantonio Ltd       Fentimans                                      Taste Cork
                                             Deliciously Ella                                                   Vreisekoop
Eurostar               Masons Dry                                     Suma Wholefoods
Commodities / Bite                                                                                              Smithfield
                       Yorkshire Gin                                  Joe & Sephs
UK                                                                    Gourmet Popcorn
IFE 2017 What the Industry Says
                                                   “
                                     “IFE was absolutely mind blowing for us! We launched
                                   only 3 months before the show and met several major UK
                                  and EU retailers. Meetings followed and only 6 months later
                                  we are launching nationwide into our first UK supermarket.
                                 This wouldn’t have happened without IFE’s power of attraction
                                                                                                                                                    Exhibitors      “
                                                                                                                  “Great launch pad for our new brands. Terrific contacts
                                                                                                                              made and great opportunities.”

                                                “    “
                                            for buyers and excellent organisation.”
                                              Charlotte Dauzat, Founder, GATO & Co

            “It’s an ideal opportunity to see new to market products
          and get a feel for it. Much more tactical to see and touch the
                   product than reading about it in the media.”
                                                                                                                Simon Wales, Operations Manager, Trustin Foods UK Ltd.

                                                                                            “IFE is an excellent platform for a versatile company like
                                                                                           ours, as it attracts visitors from every food sector. We saw a
                                                                                        strong visitor attendance from important and upcoming export
                                                                                         markets, which – in light of Brexit – cannot be unwelcome for

Visitors
                                              “    “
               Tim Howard, Food & Drink Development Manager,
                            The National Trust
                                                                                                          players in the British food sector.”
                                                                                          Jan Robijns, Business Development Manager, NatantonioLtd.

                             “IFE has been great to visit – great range of things to see and
                                                                                                               “We had a very good event with well organised staff. It was
                                                                                                              very nice to have the team members coming over to check if

           “What an absolutely amazing day at @
                                                 “
  IFEexhibition. So many amazing products & brands,
   felt so invigorated amongst all the fab innovations
                         #IFE17”
                     @foodguideclaire
                                                      “
                            such a passionate selection of exhibitors sampling and talking
                                                 about their products.“
                                  Tammy Butterworth, Global R&D Manager, Pepsico
                                                                                                                              our requirements were met.”
                                                                                                                                     Teggie Phillips,
                                                                                                                        Partner, Raginis Mauritian Curry Powder

                                                                             “IFE 2017 has been a great opportunity for us to present in
                                                                           the UK. The reaction from the market has been very positive,
                                                                           and we are already developing new commercial relationships
                                                                           and leads. We decided to book a larger and central location for
                                                                                                        2019.“
                                                                                Cristian Czar, UK Distributor, BeeBad Energy Drink

                                                                                                                            www.ife.co.uk @IFEexhibition #IFE19
IFE 2017 Benefit from the
                     Pre-Show Marketing Campaign

Email                                                 Website                                           Print
We promote IFE to our database of industry            Our website received a steady stream of traffic   For 2017, IFE also included a comprehensive
professionals via email to specific groups based      throughout the campaign with 199,999 users        offline campaign, with VIP invitations sent
on their main focus and interests; this means         between October 2016 – March 2017. The            to senior buyers and a preview of the show
that the right buyers see your products before        exhibitor list was the most viewed page.          mailed to 15,000+ qualified food and drink
the event.                                                                                              professionals from the UK, highlighting key
                                                                                                        products and attractions to look out for.

Press                                                 Social Media                                      Come and see for yourself
We worked with 320 publications and                   IFE has an active audience of over 10,500+                                        241 videos
                                                                                                                @IFEexhibition
associations throughout the 2017 IFE campaign         followers across social channels, and also                7,445 followers         59K views
including Speciality Food Magazine, BBC Good          benefits from exposure to Pro2Pac’s 3,000+
Food, The Grocer, Food and Drink International,       followers too. Information provided by our                ife.co.uk/linkedin
                                                                                                                2,500 members
Big Hospitality, The Caterer and many more.           exhibitors formed a key part of the material
                                                      shared.

In the Press
Speciality Food Magazine
“Showcasing the latest innovation wellbeing at IFE 2017”

Craft Guild of Chefs
“Ice Café to challenge frozen food perceptions at IFE 2017”

BAR
“Chill out at the International Food & Drink Event”                                                       www.ife.co.uk @IFEexhibition #IFE19
IFE 2017 Join us for IFE 2019

IFE brings together more food & drink buyers and suppliers than
any other UK event. Taking place in London, the home of food                        Space                          Shell                       Registration
innovation, exhibiting at the event provides a unique opportunity to:                Only                         Scheme                           Fee
• Access the largest group of food and drink buyers in the UK
                                                                                                                                           £300 + VAT includes
• Position your company as a leader in the food and drink industry            £349 + VAT per m2             £410 + VAT per m2              web listing, catalogue
• Enhance relationships with existing clients                                                                                               entry and inclusion
                                                                                 Standard                        Standard                    in pre-show and
• Increase your brand awareness with visibility to the industry’s                 Pricing                         Pricing                        post show
  senior decision makers                                                                                                                         marketing

• Generate new business opportunities
                                                                              Pricing is on a per m basis so that we can tailor a package to meet your requirements.

                                                                                            ‘A four day international show that delivers.
Sponsorship opportunities
                                                                             On Tuesday we had to bring more staff onto our stand to deal with
If you’re looking to enhance your presence at IFE 2019, we have a wide
range of opportunities for you to choose from, be they before, during
                                                                                     the quality enquiries! IFE 2019 already booked.’
or after the event. Whether it’s increasing the visibility and exposure of               Jeremy Bowen, Trade & Corporate Sales Manager
your brand, targeting a new audience or highlighting the quality of your                            Paxton and Whitfield
product through tastings, these opportunities will help you achieve your
return on investment.

                                                                                        Our                                                     Co-located with
                                                                                        portfolio
Contact Us                                                                              includes:
Find out more and reserve your           Daniel Gray
stand for IFE 2019                       Event Manager
www.ife.co.uk                            Daniel.Gray@freshmontgomery.co.uk                                                                        Organised by
    @IFEexhibition #IFE19                +44 (0)20 7886 3056
17 - 20 March 2019 • ExCeL London

                27,000
              attendee1s
               from 11              1,3
              countries          Exhi 00
                                      bito
                                          rs

                  Bursting
               with Inspiration

Enquire about exhibiting at IFE 2019
        Daniel.Gray@freshmontgomery.co.uk
        +44 (0)20 7886 3056 | www.ife.co.uk
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