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The world upturned - United States of Amazon - Ecotextile News
OFC-ETN-June-July-2020_Layout 1 19/05/2020 16:49 Page 1

                      June / July 2020

                                  The environmental magazine for the global textile supply chain

                The world upturned...

                                                       United States of Amazon
                                                             The big coronavirus winner

                                 Circular chemistry                                        Post-Covid China
                           Groundbreaking thinking revealed                         Where economics trumps ecology
The world upturned - United States of Amazon - Ecotextile News
ETN2020_03.qxp_ETN2020_01 2020/05/14 15:54 ページ 1

        w w w. s h i m a s e i k i . c o m

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The world upturned - United States of Amazon - Ecotextile News
Editorial June-July_JM_Ecotextile News Magazine 20/05/2020 10:10 Page 1

                                             Upside down
                                             The year 2020 was going to be the big green year. It’s been five years since the 2015 Paris
          Editorial Office                   Agreement on Climate Change and our industry had unveiled new commitments, targets
          MCL News & Media                   and tools to help global efforts to limit temperature rises below 2°C.
          Hallcroft House,
          Castleford Road,                     Things look very different now.
          Normanton,                            The COP26 climate summit has been postponed until 2021 and the deluge of news
          WF6 2DW, UK.
          Tel: +44 (0)1977 708488            related to COVID-19 has wiped climate change discussions off the mainstream media map.
          Fax: +44 (0)1924 897254              Meanwhile, prior to the global lockdown, we’d seen investor and market momentum
          E-mail: info@mclnews.com
          Web: www.mclnews.com               move away from oil and towards cheaper renewable energy. But this is now in doubt, with
                                             fossil fuels so cheap that the benefits of switching to greener alternatives are less clear-cut.
                                               What does this mean for apparel retailers and brands who have made ambitious targets to
                                             reach net zero or reduce their carbon emissions in line with science-based targets by 2030?
                                             These targets include commitments to source large volumes of product from recycled
                                             synthetic sources – that are no longer cost-effective thanks to the oil price crash (page: 28) .
          Editor & founder                     All this raises longer-term questions.
          John Mowbray                         To what extent will fashion’s green agenda be hamstrung as the economic wheels of
          jmowbray@mclnews.com
                                             recovery start to turn in a post-corona world? After all, money and political capital that was
                                             being spent on a longer-term green transition will, in the short term, rightly be redirected to
                                             the immediate human and health crisis.
                                               Corporations and governments may prioritise the rebuilding of the economy and health
                                             services saying there’s no cash left for a climate problem that doesn’t bite for 20 years.
          Assistant editor
          Chris Remington                                          There’s no vaccine for climate change
          cremington@mclnews.com

                                             In the short term there’s no doubt that survival will trump sustainability, but consider this:
                                             a successful vaccine would halt COVID-19. But there’s no vaccine for climate change.
                                               It’s important to remember that every environmental impact the textile industry has,
                                             contributes in some way to the overarching issue of climate change. From fertiliser use on
          Senior reporter                    cotton farms, petroleum-based chemicals used to make synthetic fibres and dyes, to the use
          Simon Glover                       of coal-fired power generation, freight and logistics, land clearances, air and water pollution,
          sglover@mclnews.com
                                             landfill and perhaps, most importantly, the overconsumption of fashion.
          Contributing editor                  The good news is that as we start to crawl out from under the black cloud of the virus
          David Styles
          dstyles@mclnews.com                outbreak, there are clear signs that policymakers and governments understand that we have
                                             an opportunity to ‘buy one solution – and get another one free.’
          Features and technology
          Tony Whitfield                       The European Bank for Reconstruction and Development (EBRD) has already suggested a
          twhitfield@mclnews.com             post-coronavirus economic recovery strategy that stimulates the economy through
          Expert contributors                investment in climate improvements.
          Simon Ferrigno                       It wants to resist stampeding – at great speed – out of a temporary healthcare crisis, only
          Phil Patterson
          Dr Pamela Ravasio                  to slam headfirst into an accelerated, irreversible climate crisis that potentially has even
          Miguel Sanchez                     more catastrophic consequences for life on earth.
          Tone Tobiasson
          Molshree Vaid                        It seems that a medium-term green transition away from COVID-19 is definitely on the
                                             cards and it’s those companies in our industry that position themselves now for this coming
          Global advertising
          David Jagger                       change who will be the big beneficiaries.
          djagger@mclnews.com                  Already, international organisations (see page: 72) and multilateral development banks,
          Subscriptions                      are sketching out a green-focused response to the coronavirus collapse. These institutions,
          Paula Jones                        which have both the financial resilience to take a long view, and in the EBRD’s case a long-
          pjones@mclnews.com
                                             term political mandate to stay focused on climate change, are reminding overwhelmed
          Design                             national leaders that the next step is to bring climate action back to centre stage.
          Gavin Gibson
          info@ggibsoncreativedesign.co.uk     The coronavirus outbreak may have knocked society and the world economy off its axis,
                                             but the medium to long-term indications are that we will still inevitably tilt towards green.
           www.ecotextile.com

                                                                                                                              ecotextilenews | 1
The world upturned - United States of Amazon - Ecotextile News
Contents-June-July_JM_Ecotextile News Magazine 20/05/2020 13:04 Page 2

        O

                  June / July 2020

                                                                                                                 Editorial
                                                                                                                                                                          11
                              The environmental magazine for the global textile supply chain

                                                                                                                 1    Upside down
                                                                                                                      The year 2020 was going to be the
                                                                                                                      big green year... things look very different now.
                The world upturned...

                                                                                                                 Opinion
                                                                                                                 42   Chemical circularity – in practise
                                                                                                                      Phil Patterson discusses ‘chemical leasing’
                                                                                                                      ahead of ground-breaking new report launch.

                                                   Un i t e d S t a t e s o f A m a z o n

                                                                                                                                                                          16
                                                         The big coronavirus winner

                             C i r c u l a r c he m i st r y                           Post-Covid China
                      Groundbreaking thinking revealed                          Where economics trumps ecology

                                    Issue 97                                                                     News reports
                                 June / July 2020
                                                                                                                 4    New agenda to guide fashion through
                Image: © Gabriele Maltinti | Shutterstock
                                                                                                                      COVID-19 – from Global Fashion Agenda.

                    Cover story                                                                                  8    Environmental standard
                                                                                                                      tool gets update – launched in May 2020.
              11. How it’s unravelled:
                   COVID-19 and
               fashion supply chains                                                                             35   Cream of the crop – chemically recycled fibre.
             Reflective coverage of how the virus
            has impacted workers the world over. .

      Ecotextile News
      Subscriptions start from only £160.00.
                                                                                                                 41

                                                                                                                 48
                                                                                                                      Chemicals in clothing – a taxing issue

                                                                                                                      Lifeline – Is there a vegan fashion revolution?     20
      Published six times per year in magazine and digital                                                       57   Pandemic closes down recycling markets
      format. Includes all digital back issues, premium web
      access, weekly e-bulletin, mobile app.
                                                                                                                 61   Money talks – the latest on the #PayUp campaign.
      Electronic storage or usage
      Permission of the publisher is required to store or use
      electronically any material contained in this journal,                                                     69   Breaking the cycle – supply networks not chains.
      including any article or part of an article.

      Notice                                                                                                     70   The legacy of coronavirus

                                                                                                                                                                          28
      No responsibility is assumed by the publisher for any
      commercial loss as a matter of products liability, negligence
      or otherwise, or ideas contained in the material herein.
                                                                                                                 72   Europe tends green shots of recovery
      © Published by MCL News & Media 2020.
      All rights reserved.
                                                                                                                 74   Recipe for success? – ZDHC grows its remit.
      ISSN: 1752-7422

                                                                                                                 Features
      www.mclnews.com
                                                                                                                 16   Damage control
                                     www.twitter.com/ecotextile
                                                                                                                      The ILO aligns industry under new action plan.

                                     Find us on LinkedIn

               www.facebook.com/ecotextile
                                                                                                                 20   Will COVID-19 stifle
                                                                                                                      retail’s sustainability push?
                                                                                                                      David Styles speaks with Mike Barry,
                                                                                                                      former director of M&S’ Plan A initiative.
                                                                                                                                                                          31
                                                                                                                 25   The United States of Amazon
                                                                                                                      Can Amazon use its position for good?
      Printed on FSC® certified paper.
The world upturned - United States of Amazon - Ecotextile News
Contents-June-July_JM_Ecotextile News Magazine 20/05/2020 13:05 Page 3

                                                                                         CONTENTS

                       28   Perfect storm hits rPoly industry

                       31
                            What’s the future for recycled PET?

                            Under strain
                            The Sustainable Apparel Coalition intervenes
                                                                                   38
                            in member supply chain disputes.

                       36   Blockchain helps to save
                            the Mongolian steppes
                            Mongolia’s cashmere industry
                            capitalises on latest technology.

                       38   Sustainability in China
                            ‘at crossroads’ post COVID-19
                            The IPE’s Ma Jun gives insight into life in China.
                                                                                   42
                       46   Single use – double trouble
                            Virus strains both human
                            health and the environment.

                                                                                   52
                       50   Saline solutions
                            Could salt reduction technologies
                            soon become essential for dyeing?

                       52   Could COVID-19 help cotton
                            find a future?
                            The next stage of the Cotton 2040 mission.

                       58   Transparency report –
                            some progress; could do better
                            Fashion Transparency Index tracks brand performance.

                       66   Please, back off
                            Is fashion partially to blame for COVID-19 outbreak?
                                                                                   66
                       80   Arise, the carbon conscious consumers
                            Shoppers savvy to fashion’s footprint.

                       Every issue
                       7, 23, 55, 77, 78, 83, 84, 86, 87, 88
                       News, comment, analysis
                                                                                   80
                       62   Cotton Horizons

                       89   Events calendar

                                                                                        ecotextilenews | 3
The world upturned - United States of Amazon - Ecotextile News
Retail_JM_Ecotextile News Magazine 20/05/2020 12:34 Page 4

      RETAIL

                                                                                                       of win-wins to embedding
                                                                                                       sustainability in the
                                                                                                       recovery of their businesses,
                                                                                                       including the fact that
                                                                                                       stakeholders are also
                                                                                                       shifting towards more
                                                                                                       sustainable practices.

      New agenda to                                                                                      Two thirds of consumers
                                                                                                       state that sustainability has
                                                                                                       become even more

      guide fashion                                                                                    important to limiting
                                                                                                       the impact on climate
                                                                                                       change following COVID-19,
      through COVID-19                                                                                 according to the
                                                                                                       McKinsey survey.
                                                                                                         Investment communities
      The Global Fashion Agenda has released a new                                                     are increasingly driving
                                                                                                       deeper reassessments of risk
      guide to help fashion leaders ‘futureproof’                                                      and asset values during this
      their businesses post coronavirus pandemic.                                                      crisis. With sustainability’s
                                                                                                       increasing impact on returns,
                                                                                                       sustainable investment can
      Simon Glover reports.
                                                                                                       provide better risk-adjusted
                                                                            40%
      A
                   s fashion brands          “However, this crisis                                     returns to investors.
                   and retailers          presents an opportunity for       of consumers, who did        Moreover, regulators are
                   focus on               us to re-evaluate its entire      not shop online            exploring bold green
                   economic               system of operations. I urge      previously, started        commitments as part of
      survival during the COVID-          fashion leaders to rethink        using online channels      their stimulus packages
      19 crisis, they would do well       and rebuild systems in a          during COVID-19 and        during COVID-19 to
      to put sustainability at the        collective effort to ensure a     26% expect to shop         integrate sustainable growth
      heart of their plans to thrive      just and resilient future         less at physical stores    into recovery plans.
                                                                            following COVID-19 –
      during the ‘new normal’ on          post-pandemic.”                                                Karl-Hendrik Magnus,
                                                                            McKinsey post COVID-
      the other side of lockdown.            The CEO Agenda 2020                                       senior partner and co-leader
                                                                            19 consumer survey
         That is the conclusion of        details six opportunities for                                of the apparel, fashion and
      Global Fashion Agenda’s             fashion executives to rebuild                                luxury group at McKinsey &
      (GFA) newly released CEO            post-pandemic:                                               Company, said: “The sustain-
      Agenda 2020 report that’s           ■ Map social and                                             ability of the fashion
      based on in-depth research ,           environmental impacts                                     industry is becoming signifi-
      interviews with industry               along the value chain                                     cantly more, not less,
      leaders and input from global
      management consultants
                                          ■ Build trust and
                                             brand loyalty
                                                                            71%                        important to consumers,
                                                                                                       investors and regulators as a
                                                                            of consumers plan to
      McKinsey & Company. It’s            ■ Raise the bar on supplier       invest in higher quality   result of this crisis.
      claimed to outline opportu-            relationships and shift to     garments and make            “Fashion industry leaders
      nities to rebuild the industry         equal partnerships             use of circular business   should therefore re-new their
      with guidance for recovering        ■ Address stock levels and        models, such as            commitments and find ways
      profitability and embedding            markdowns by scaling           resale, rental or          to make use of the crisis as an
      greater resilience by                  new business models            refurbishment,             opportunity to accelerate the
      advancing sustainability.           ■ Accelerate the digitalisation
                                                                            following COVID-19 -       transformation towards more
                                                                            McKinsey post COVID-       sustainable business models.”
         Eva Kruse, CEO, GFA, said:          of business processes
                                                                            19 consumer survey
      “I’m well aware of the              ■ Shape the e-commerce                                         Helena Helmersson, CEO,
      battlefield fashion leaders            infrastructure of the future                              H&M Group, commented:
      are on every day in these           It says, that while brands                                   “The current crisis forces all
      weeks and months, and how           and retailers re-organise for                                of us to take difficult
      sheer survival is the top           the ‘new normal’ post-                                       decisions every day – myself
      priority for many.                  COVID-19, there is a range                                   being no exception.” ■

      4 | ecotextilenews
The world upturned - United States of Amazon - Ecotextile News
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P7 News_JM_Ecotextile News Magazine 20/05/2020 11:28 Page 7

                                                                                                                                                   NEWS

            US Senate bill sanctions                                                                                     Global brands
                                                                                                                         back UN-led
            China on forced labour                                                                                       Recover
             WASHINGTON D.C. – The               Xinjiang, where it’s                        Widespread reports          Better plan
             US Senate has approved a            believed millions of                      dating back to 2017 have      GLOBAL – More than 150 global
             bill to sanction Chinese            Uyghur Muslims are held                   consistently shed light       corporations - including H&M,
             government officials                against their will and                    on what experts believe to    Inditex owner Zara, IKEA and
             responsible for forced              forced to produce goods                   be the largest mass           PVH, have signed a 'Better
             labour camps in the                 for industries including                  detention of people since     Recovery' statement urging
             western region of                   fashion and textiles.                     World War 2.                  governments to align post-
                                                                                             After reaching a            pandemic socio-economic
                                                              China’s Xinjiang region is
                                                              a cotton production hub.     breakthrough with             recovery with climate science.
                                                                                           legislation that began to     The CEOs of Burberry, Arc'teryx,
                                                                                           take shape late last year,    Vaude Sport, Grupo Malwee
                                                                                           the new Uyghur Human          (Brazil) and zipper manufacturer
                                                                                           Rights Policy Act of 2020     YKK are also backing the
                                                                                           will now be put in front of   initiative to target a net-zero
                                                                                           the US President and, if      recovery from COVID-19.
                                                                                           enacted, would require        The Science Based Targets
                                                                                           Donald Trump to submit a      initiative (SBTi), the UN Global
                                                                                           report to Congress            Compact and the We Mean
              Cotton industry to                                                           identifying culpable          Business coalition are behind
                                                                                           Chinese officials.            what is said to be the largest ever
              collaborate on COVID-19                                                        Last December,              UN-backed CEO-led climate
              ZURICH — The Better Cotton         they say in a joint statement.            Members of the House          advocacy effort.
              Initiative (BCI), Committee For    Cotton consumption is projected           voted in a one-sided affair   A total of 155 companies –
              International Co-Operation         to decline 11.8 per cent in the           (407 – 1) to pass a version   worth a combined US$2.4
              Between Cotton Associations        2019- – 2020 season, according            of the bill, but the          trillion and representing more
              (CICCA), International Cotton      to the International Cotton               President’s impeachment       than five million employees –
              Association (ICA), International   Advisory Committee’s (ICAC)               proceedings had held          have signed the statement
              Cotton Advisory Committee          monthly report.                           back progress.                urging governments around the
              (ICAC) and International Textile   The initiatives have jointly and            The Uyghur Human            world to align their COVID-19
              Manufacturers Association          collaboratively committed to act          Rights Policy Act of 2020     economic aid with the latest
              (ITMF) will all work together to   to ‘contribute to the recovery of         bill condemns the             climate science.
              address the threat of the          the cotton and textile sectors in         continued oppression of       The signatories, which span
              coronavirus on cotton supply.      2021 and beyond; communicate,             Uyghur Muslims in what        34 sectors and have headquarters
              The cotton initiatives say they    collaborate and be responsive to          are described ‘detainment     in 33 countries, are all part of the
              have now come together to          each others' needs; continue to           camps’, and recommends a      Science Based Targets initiative.
              promote a common set of            respect the trade rules that              tough response to human       The statement comes as
              values and a shared                govern the sectors; recognise             rights violations.            governments around the
              commitment to safe trading and     and publicise positive                      If enacted, not only        world are preparing trillions of
              contract sanctity across the       behaviours – and identify and             would President Trump be      dollars worth of stimulus
              global cotton community.           call out negative, counter-               required to submit a report   packages to help economies
              “Our joint challenge today is to   productive behaviours.                    to Congress detailing such    recover from the impacts of the
              ensure that fair and equitable     The joint statement continues:            violations, but the State     coronavirus pandemic.
              trade practices govern the         “The constraints we are currently         Department would also be      “Saving lives and livelihoods,
              commercial relationships           facing will pass and many of the          tasked with assembling a      and building a prosperous,
              throughout the cotton and          freedoms that we are used to are          similar report on cases       inclusive and sustainable future,
              textile supply chains. We          likely to return before too long.         specific to Xinjiang,         are at the heart of our efforts to
              believe that these principles      We have confidence in the future          including estimates of how    recover from COVID-19,”
              have never been more               of our industry.”                         many people are confined      commented UN Secretary-
              important than they are now,”      Web: bit.ly/3e3x70r                       in these camps.               General António Guterres.
                                                                                           Web: bit.ly/3e4azML           Web: bit.ly/3g7Hpyu

                                                                                                                                        ecotextilenews | 7
The world upturned - United States of Amazon - Ecotextile News
TSL_JM_Ecotextile News Magazine 20/05/2020 12:30 Page 8

      TEXTILE STANDARDS & LEGISLATION

                                                                                                                                         UP
                                                                                                                                           DA

     Environmental                                                                                                                           TED

     standards tool                                                       2020

     gets update
     The latest edition of the 96-page Textile
     Standards & Legislation booklet which
     details over 72 environmental and social
     standards and complements an online
     searchable tool was released in May 2020.

      F
                 ully updated and       Responsible Wool Standard.
                 revised since it was   The Australian National Wool
                 last published in      Declaration is also
                 2018, the new guide    documented for the first
      walks textile professionals       time, which completes a trio
      through the minefield of          of new efforts on animal            Supported by                                  Published by

      standards, voluntary labels,      welfare and land use in the                             Formerly known as the Eco-Textile Labelling Guide
      regulation and industry tools     wool industry.
      related to environmental and        Other additions include                          evolved, including its new
      social compliance.                details of the Grüner Knopf                        plans to tackle air emissions
        With live updates to all the    sustainability standard for                        and the man-made
      standards that it covers also     textiles run by the German                         cellulosic fibre sector.
      published in more detail at:      Federal Ministry for                                  There is also a progress
      www.textilestandards.com          Economic Cooperation                               update on the Higg Index,
      there have been several           and Development (BMZ).                             which now includes a new
      major revisions and additions     This label is allowed to be                        Brand and Retail module to
      since its last publication.       shown on garments at point                         allows users to measure the
        Updates to the Guide            of sale for textiles that have                     impact of individual products
      include details on the            passed certain social and                          they sell in their stores.
      withdrawal of the                 ecological standards set by                           This year we’ve once again
      Bangladesh Accord, which is       the German Ministry.                               teamed up with long-time
      now due to be covered by            The Guide also gives                             partners on this project Messe
      the Bangladesh RMG RSC            details on significant criteria                    Frankfurt, the Sustainable
      after May 2020.                   changes to the Global                              Apparel Coalition and the
        It also details the             Organic Textile standard                           European Outdoor Group
      introduction of the new           (GOTS), which was updated                          who have supported this
      voluntary Bangladesh              to version 6.0 and released                        unique project.
      initiative, Nirapon, which        in February 2020 along with                           Subscribers to the print
      includes member brands            updates to Oeko-Tex and                            copy of the guidebook can
      formerly signed up to the old     bluesign standards which                           also visit a fully searchable
      Alliance for Bangladesh           also took place recently.                          website at: www.textile-
      Worker Safety.                      In terms of chemical                             standards.com to see further
        New additions includes the      management, we’ve added                            details of all these standards
      Responsible Mohair Standard       the Oeko-Tex Detox to Zero                         online with links to the
      from Textile Exchange             standard and looked at how                         relevant in-depth documents.
      launched in April 2020, along     the Roadmap to Zero from                           Web: www.mclnews.com/
      with new updates to the           the ZDHC Foundation has                            guidebooks/tsl-plus

      8 | ecotextilenews
Bezaktiv_FX-205x276.indd 1   23.04.20 10:14
Cotton Guide Ad - ETN June-July 2020_Layout 1 20/05/2020 08:06 Page 1

                                  The Inside Guide to
       COTTON &
       SUSTAINABILITY
       160 PAGE A5 HANDBOOK updated,
       second edition now published
       Content includes:
       • Introduction: unravelling the threads: ‘what’s new’? • Growing cotton: places, people and economies
       • Bad Reputation? Cotton and modernisation • New technologies, big data, gene editing
       • Cotton Crises? How did cotton get its bad reputation? • Latest figures on global production
       • Measuring and defining ‘sustainable cotton’ • Cotton standards, labelling and certification: progress reports
       • The new regulatory and monitoring environments • Due diligence and the role of the OECD and EU in regulation and guidelines
       • Cotton and the circular economy • Updates on pesticides use and conventional cotton
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       • Traceability and the new game changers such as blockchain and DNA markers
       • Benchmarking to SDGs and natural capital accounting, LCAs, science-based targets
       • What might sustainable cotton look like in future? • Perspectives from industry: farmers, consumers, landscape users
       • Conclusions: the state of sustainable cotton • Coming challenges: Climate change, soils, water
       • The way ahead for cotton • Recommendations for the industry

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         Supported by:

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       and edited by John Mowbray

       https://www.mclnews.com/guidebooks
Supply Chain Map_JM_Ecotextile News Magazine 20/05/2020 12:26 Page 11

                                                                                               SUPPLY CHAIN

                                                                                  pandemic. The suggested
                                                                                  improvements came off the
                                                                                  back of a survey which
                                                                                  found factories to be facing a
                                                                                  “devastating range of issues”.

                                                                                  8th April: Figures from the
                                                                                  International Textile
                                                                                  Manufacturers Federation
                                                                                  highlight that brands have
                                                                                  cancelled 31 per cent of
                                                                                  orders globally. On the
                                                                                  same day, workers’ rights
                                                                                  NGO Remake launched
                                                                                  its #PayUp campaign
                                                                                  which spotlighted brands’
                                                                                  shortcomings.
               How it’s unravelled:                                               9th April: Amnesty Interna-

               COVID-19 and                                                       tional says Egyptian
                                                                                  workers are having to
                                                                                  choose between their health

               fashion supply chains                                              and their livelihoods, as
                                                                                  factories remain open. In
                                                                                  India, concerns are raised of
                                                                                  how home-based workers
              By Chris Remington                                                  are offered financial
                                                                                  protection, with many only
             1st April: As April rolled in,     optimistically, the organi-       sub-contracted with
             India’s impulsive lockdown         sations asked for full pay        reduced entitlements.
             measures left native garment       throughout this period.
             workers stranded and unable        Comparatively, the GMAC           14th April: As Bangladeshi
             to return to their home            stated that native factories      manufacturers estimate
             villages. Horrific local reports   there couldn’t afford to          that the COVID-19
             suggest that upwards of 20         pay even 40 per cent of           outbreak has cost the
             people died after attempting       workers’ wages.                   country US$10bn, the
             long-distance journeys.                                              Clean Clothes Campaign
                                                6th April: In Bangladesh,         urged fashion brands,
             2nd April: The Garment             garment factory owners            manufacturers and
             Manufacturers Association          were criticised after             governments the world
             in Cambodia (GMAC)                 thousands of workers              over to establish better
             warns that more than 60            mistakenly flocked to their       social security measures in
             per cent of factories could        workplaces under the              developing countries.
             close as a result of               impression they had
             retracted orders.                  reopened. It came as a            15th April: Reports surface
             Meanwhile, in Pakistan,            leading figure in the             of mass protests in
             trade unionists projected          country’s RMG sector              Bangladesh’s major
             job losses of one million in       called for his compatriots        production regions. Police
             its textile industry.              ‘not to cut corners’.             reported separate incidents
                                                                                  in four districts of the
             3rd April: Calls for garment       7th April: The Better Buying      country’s capital alone.
             factories to close for the         initiative published              Escalations heighten as
             entire month of April were         guidelines for brands and         employers are unable to pay
             made by 16 unions in               retailers to best support their   staff for the previous
             Myanmar. Perhaps                   suppliers amidst the              month’s work. ❱

                                                                                                 ecotextilenews | 11
Supply Chain Map_JM_Ecotextile News Magazine 20/05/2020 12:26 Page 12

      16th April: The Bangladesh                              action plan led by the           calls for urgent support for
      Garment Manufacturers                                   International Labour             the “world’s most
      and Exporters Association                               Organisation (ILO).              vulnerable workers”:
      (BGMEA) says local                                      Through this, companies –        home workers. It argues
      factories will reopen on                                including Primark and            that while the plight of
      April 26th in a bid to save                             H&M – commit to                  workers in garment
      the sector from economic                                supporting those in fashion      factories has grabbed the
      collapse. BGMEA president                               supply chains and vow to         headlines during the
      Rubana Huq says the                                     develop more robust social       pandemic, homeworkers
      decision is based on the                                security mechanisms in           have been forgotten.
      stance of competing                                     future. Read more from p16.
      sectors in Vietnam and                                                                   29th April: On a day when
      Cambodia, which have                                    23rd April: Factory owners in    the CCC spoke of its concerns
      remained open in parts.                                 Bangladesh are in hot water      as workers returned to the
                                                              as they’re threatened with       factory floor, a Cambodian
      17th April: India seeks an                              legal action after closing       minister bizarrely looked to
      even closer return, suggesting                          without paying staff. Labour     quash fears, insisting that
      it will reopen sites on the                             ministry official Shibnath Roy   workers in the country would
      20th. The country’s Apparel                             says businesses that did not     only breach social distancing
      Export Promotion Council                                pay workers could be sued        rules with colleagues and so
      needs the green light from                              and would not receive any        would be safe.
      government officials before it                          money from a US$588 million
      introduces mechanisms for                               rescue package announced by      30th April: As the number
      partial industrial activity to                          the government.                  of workers laid off in
      begin once more.                                                                         Cambodia neared 100,000,
                                                              24th April: The Clean            calls from industry
      20th April: Ecotextile News                             Clothes Campaign fears for       watchdogs urged owners to
      becomes aware of negoti-                                the safety of 120,000            suspend operations, rather
      ations to launch a cross-                               garment workers across           than close, to afford some
      industry coordinated                                    Europe being forced to           income to those
      response to the pandemic,                               work despite inadequate          furloughed. Through a
      through which financial                                 safety provisions.               government scheme,
      support is to be provided to                            Meanwhile, in India,             workers are being paid 37
      suppliers, filtering capital                            garment manufacturers            per cent of their wages, an
      down to impoverished                                    plead with the government        estimated US$70 a month.
      workers in fashion supply                               for financial aid as they’re
      chains. Progress is held up                             unable to pay their bills.       1st May: “Factory owners
      by stakeholders taking                                                                   should be held responsible if
      issue with the language                                 27th April: Despite lingering    workers returning die of
      used in the document.                                   safety concerns, Bangladesh      coronavirus.” This was the
                                                              reopens hundreds of              frank remark made by
      21st April: A coalition of ten                          garment factories putting        Bangladeshi trade unionist,
      international organisations                             thousands of lives at risk.      Nazma Akter, at a time when
      including Amfori, Better                                Despite a lack of public         factories were reopening in
      Buying, Fair Labor               Factory                transport, workers across        their droves. At this time, it’s
      Association and Fair Wear        owners                 Dhaka, Gazipur,                  estimated that 1,100
      Foundation, look to usher in     should be              Narayanganj and Ashulia are      garment factories are now
      greater brand engagement         held                   counted on to continue           operational once more.
      with their suppliers via a                              operations amidst fears of
      campaign focused on social
                                       responsible            economic turmoil.                4th May: After a troubling
      protection and responsible
                                       if workers                                              weekend, reports surface
      business conduct.                returning              28th April: The WIEGO            of a number of new
                                       die of                 (Women in Informal               COVID-19 cases in Dhaka’s
      22nd April: Announced:           coronavirus            Employment, Globalising          Savar district. Health
      brands endorse COVID-19                  Nazma Akter    and Organising) network          minister Zahid Maleque
Supply Chain Map_JM_Ecotextile News Magazine 20/05/2020 12:26 Page 13

                                                                                                                    SUPPLY CHAIN

             warns that factories may                                                                   reportedly agreed not to
             be forced to close again if                                                                sack any workers before the
             a “significant number” of                                                                  next Eid-Ul-Fitr holiday. It
             new cases surface in the                                                                   was confirmed at a meeting
             coming weeks, though he                                                                    in the presence of State
             fails to detail what                                                                       Minister for Labour and
             number this might be                                                                       Employment Begum
             before action is taken.                                                                    Monnujan Sufian, according
                                                                                                        to ministry officials.
             5th May: Garment factories                                                                 Meanwhile, in Myanmar,
             reopen in the Indian city of                                                               brands agree to pay
             Bengaluru, despite a              provide general and mental        ▲ Eased travel         suppliers and trade
             nationwide lockdown, as           health support services to        restrictions has led   unions to protect garment
                                                                                 to a series of new
             government agrees to the          garment workers free-of-          cases in more rural    factories from worst
             resumption of some activities     charge. Via smartphone app,       areas of India.        impacts of COVID-19.
             in private industries. In         SMS messaging or video call,
             Indonesia, 70 per cent of         people can contact licensed                              18th May: The Bangladesh
             factories face permanent          doctors and counsellors an                               government has urged the
             closure as dwindling orders       unlimited number of times,                               European Parliament to
             and exploitative state            and garment workers                                      put pressure on brands
             penalties cripple companies.      will be prioritised, it’s                                and retailers not to cancel
                                               been promised.                                           orders lodged with the
             7th May: Reports in India                                                                  country's garment
             suggest that with eased           13th May: There’s confusion                              factories. Commerce
             restrictions on nationwide        in Bangladesh as industry                                Secretary Md Jafar Uddin
             travel, COVID-19 cases have       stakeholders are apart in their                          said in a letter to Bernd
             spread from densely-              estimations of just how many                             Lange, chairman of the
             populated cities to more          garment workers have been                                European Parliament’s
             rural locations. With greater     infected by the virus since                              Committee on Interna-
             freedom of movement               April 26. The BGMEA insists                              tional Trade: “Such
             comes a higher likelihood         strict safety measures are in                            unbearable and
             of spreading the contagion        place and only 20 cases have                             uncompassionate action by
             which will be a concern for       been announced since the                                 some European apparel
             garment factory owners as         aforementioned date. Trade                               businesses does not go
             they resume operations.           unions place the figure closer                           with the idea of ethical and
                                               to 100 people.                                           value-based trade as
             11th May: Myanmar’s                                                                        propagated by the EU.”
             authorities are fearful a         14th May: In Myanmar, it’s
             return to the factory floor for   approximated that more                                   19th May: New reports
             garment workers could             than 6,300 workers in the                                highlight that 73 more
             cause a new spike in              Yangon region alone have                                 garment workers have now
             coronavirus cases, despite        lost their jobs due to the                               been infected by the virus in
             best efforts to ensure sites      pandemic, according to the                               Bangladesh since sites re-
             are inspected for health and      Confederation of Trade                                   opened in their droves. The
             safety purposes, because          Unions in Myanmar.                                       International Trade Union
             Singapore’s workforce have        This figure continues to                                 Confederation Bangladesh
             registered a number of new        grow with the CTUM                                       Council accuses factory
             infections since resuming         insisting that even after                                owners of not abiding by
             business. Meanwhile, in           collating its research, it                               government rules and that,
             Bangladesh, violent protests      had seen new sites                                       as a result, workers are
             break out over pay.               reducing their workforces                                getting infected.
                                               or closing entirely.
             12th May: The BGMEA                                                                        To keep up to date with the
             partners with digital             15th May: Garment factory                                latest developments, visit
             wellbeing assistant Maya to       owners in Bangladesh have                                www.ecotextile.com ■

                                                                                                                      ecotextilenews | 13
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Myanmar_JM_Ecotextile News Magazine 20/05/2020 11:30 Page 15

                                                                                                             BRAND AGREEMENT

                                                                                                        had laid the foundations
                                                                                                        which enabled the parties to
                                                                                                        reach agreement on how
                                                                                                        they would respond collec-
                                                                                                        tively to the COVID crisis.
                                                                                                           “This agreement is a
            Brands agree to                                                                             concrete framework for
                                                                                                        further joint action to
                                                                                                        address the impacts of the
            protect Myanmar                                                                             next phase on factories and
                                                                                                        workers. We call upon all
                                                                                                        employers and brands
            Some of the biggest names in global fashion                                                 sourcing in Myanmar to
            have reached an agreement with suppliers                                                    endorse it,” she said.
                                                                                                           Bestseller responsible
            and trade unions to protect garment                                                         sourcing and sustainability
            factories and workers in Myanmar from the                                                   specialist Andrei Vasiliev
            worst impacts of the COVID-19 pandemic.                                                     said that progress on the
                                                                                                        ground would require all
            Simon Glover reports.                                                                       parties to work together with
                                                                                                        mutual respect and trust.

            H
                         &M, Zara owners       and Welfare of Workers and                                  He added: “Cooperation
                         Inditex, C&A,         supporting the payment of                                and social dialogue between
                         Next, Bestseller      Workers and Factories’.                                  trade unions, employers and
                         and Tchibo have         In it, the parties agreed to                           global brands is critical to
            all signed up to a deal with       work together to secure          Brands also agreed to   addressing the impact of
                                                                                honour contracts for
            the Industrial Workers             workers’ health and safety,      finished goods and      COVID-19 on the industry.”
            Federation of Myanmar              and to promote respect for       goods in production,       Paul Zhu, delegate and
            (IWFM) and the                     the ILO Core Labour              to maintain communi-    spokesperson of the
                                                                                cation with supply
            IndustriALL Global Union to        Standards, including             chain partners and to   employer working group of
            help the Myanmar apparel           freedom of association.          consider direct         ACT brand suppliers, said:
            industry cope with the               They also pledged to engage    support to factories.   “COVID-19 is a massive
            coronavirus crisis.                with relevant organisations to                           challenge. Factories are
              The agreement, which             support rapid and innovative                             struggling and we don’t know
            hopes to attract more              fund-mobilisation, and                                   when or how the industry
            industry stakeholders, aims        support the development of                               will return to normal.
            to keep the doors of               social protection in the                                    “Now is the time for
            Myanmar’s garment and              garment and footwear                                     employers and workers to
            footwear industry open to          industry in Myanmar.                                     work together, and we also
            the world and its workers            The signatories agree to                               need to work with the
            protected during and after         support research by the ILO                              global brands to survive this
            the pandemic.                      (International Labour                                    crisis. The full cooperation
              It was brokered by the ACT       Organisation) to calculate                               of all the parties is the key
            (Action, Collaboration,            how much funding would be                                for the country.”
            Transformation) initiative         needed to address the salary                                IWFM president Khaing
            which links brands and             loss of workers in the                                   Zar Aung said: “This
            retailers and trade unions to      Myanmar apparel industry                                 framework for action comes
            improve conditions for             from April to July and to seek                           with clear commitments by
            workers in the garment,            funding to raise the money.                              the unions, the employers
            textile and footwear industry.       IndustriALL assistant                                  and the global brands to
              As a first step, the parties     general secretary Jenny                                  support. We are calling on
            negotiated a joint framework,      Holdcroft said the Myanmar                               other brands and industry
            entitled ‘Myanmar during the       Freedom of Association                                   stakeholders to also join our
            COVID-19 Crisis: Working           Guideline, agreed upon by                                cooperation. We need to
            together to Protect the Health     ACT brands last November,                                work together.” ■

                                                                                                                      ecotextilenews | 15
ILO Action Plan_JM_Ecotextile News Magazine 20/05/2020 10:44 Page 16

        Damage
        Control
        Action plan lights fire
        under fashion’s elite
        By Chris Remington

      A
                  bold new strategy                                    Capitalising on an           from factory closures and
                  set out by the                                    estimated US$14 billion, for    the resultant financial
                  International                                     a range of industries made      hardship this would cause, a
                  Labour Organi-                                    available by the Interna-       swift return to work for
      sation (ILO), International                                   tional Finance Corporation      many has left industry
      Organisation of Employees                                     (IFC), of the World Bank, it    watchdogs wondering how
      (IOE), International Trade                                    aims to provide the             those on the factory floor
      Union Confederation                                           foundations of restorative      can be kept safe.
      (ITUC), and the IndustriALL                                   efforts, with all involved         “Jobs, incomes and social
      Global Union, along with                                      working collaboratively to      protection are the
      NGOs and finance                                              ensure a much-needed cash-      dividends of business
      institutions, is underway                                     flow to those on the lowest     continuity and this action
      and helping to provide                                        rungs of supply chains. Read    plan calls for emergency
      financial respite for supply                                  on for our Q&A with the ILO’s   funds and social protection
      chain workers amidst these                                    Dan Rees for further insight.   for workers to guarantee
      uncertain times.                                                 Endorsing brands work by     industry survival in the
        Following what were                                         a checklist of actions as per   poorest of our countries,”
      fraught discussions                                           their commitment, these         the ITUC’s general secretary,
      between leading brands                                        include: paying manufac-        Sharon Burrows, said.
      and retailers during the                                      turers for goods completed      “Leadership and
      on-boarding process, an                                       or in-production;               cooperation from all
      outcome was reached and a                                     maintaining quick and           stakeholders are vital to
      agreement finally agreed.                                     effective open communi-         realise a future based on
        Called COVID-19: Action                                     cations with suppliers;         resilience and decent work.”
      in the Global Garment                                         considering direct financial       Going forward, it’s hoped
      Industry, this new action                                     aid to suppliers where          this collaborative enterprise
      plan aligns stakeholders           Companies endorsing        feasible; and promoting         will prove a springboard to
                                         the action plan include:
      from across industry with a        Adidas, H&M, Primark,      respect for the ILO’s core      create more robust fashion
      common goal: to support            Inditex, PVH, Marks &      labour standards.               supply chains, and as such,
      those in fashion supply            Spencer, VF                   In countries like            will continue for the
                                         Corporation, Under
      chains by providing capital        Armour and Zalando.        Bangladesh, Cambodia,           foreseeable future, though
      throughout the height of                                      Myanmar and Vietnam,            first priorities will be to
      the pandemic, ensuring                                        reports unfolding each and      mitigate damage in a world
      infrastructure stands the                                     every day paint a picture of    acclimatising to the damage
      test of time and that it can                                  the crisis within their         caused by virus.
      be bolstered going forward                                    respective ready-made              Three cross-industry
      in case of future shocks to                                   garment sectors. Whilst         efforts see brands commit to:
      the market.                                                   initial concerns stemmed        calling on government and
ILO Action Plan_JM_Ecotextile News Magazine 20/05/2020 10:44 Page 17

                                                                                                        COVID-19 ACTION PLAN

             financial institutions to                                 industry. The ILO’s role was     those have been set up in
             accelerate access to credit,                              simply to convene conver-        response to the crisis: the
             benefits, loans and other                                 sations between different        World Bank, the Interna-
             forms of fiscal stimulus;                                 industry stakeholders and        tional Finance Corporation,
             engage with these                                         the priorities you see in the    individual donors, the UN
             authorities to mobilise                                   document, the ones that rose     has a US$2bn fund; those are
             funding through quick                                     to the top – there are many      not specific to manufacturing
             income support; and using                                 more issues – but I think        or the garment sector, they’re
             funding to enable manufac-                                these were the ones that         about the whole response,
             turers to ensure business                                 reached the top as               what I think this is about is
             continuity, including                                     absolutely critical with         creating an efficient way to
             payment of wages regardless                               respect to protecting workers    align key stakeholders in the
             of contract type.                                         and employers.                   garment industry that
               “Our action will focus on                                                                represent the interests of
             protection for workers and                                Why do brands endorse,           manufacturers, workers,
             employers in countries with                               rather than sign up to or        businesses along the supply
             the weakest health and                                    commit to, this action           chain and government, and
             social protection systems,                                plan? What are the               having a conversation about
             and those whose work                                      distinctions and are             how we can help. There’s a
             demands special measures                                  you still able to hold           lot of work to do here, I make
             to ensure their safety and                                brands accountable?              no bones about that, we’re all
             health,” the organisations’                               The proposition is that          in a situation we weren’t
             statement reads.                                          brands and other organi-         expecting and this is
                                                                       sations make it publically       responding to an emergency
             Ecotextile News                                           clear that they commit to the    we’ve heard about many
             speaks with Dan                                           things that are relevant to us   times before on a scale we’ve
                                                                       and work together to achieve     never dealt with, but this
             Rees, director of the                                     them. The discussion across      seems like the most practical
             International                                             the industry revealed a          thing to move forward.
             Labour Organi-                                            consensus that there needs to
             sation’s Better Work                                      be collective action and then    In practice, how will this
                                                                       it was, ‘well what are the       work? Do the factory
             programme, to                                             means in which collective        owners reach out or will
             learn more about                                          action is going to happen?’      authorities or even brands
             this new ambitious                                        And an agreement on the          make the decisions?
             action plan and                                           common principles is the         I don’t say this to be either
                                                                       first step to doing that. That   evasive or irritating, but
             how exactly it                                            was seen as the most efficient   every place is different. We
             will operate.                                             mechanism in order to            would have to be prepared
                                                                       garner that commitment as a      for different mechanisms
             Where did this idea come                                  first step to the action that    and different ways of
             from and what challenges                                  you see in the document.         working to take place in
             has the ILO faced with                                                                     different countries and that’s
             onboarding brands?                                        With regards to                  because of the priorities of
             When the crisis broke out in                              apportioning funding,            government, about schemes
             January, it started to disrupt                            what mechanisms are in           that already exist in terms of
             the industry pretty heavily,                              place to do this… how do         providing protection, and
             first in South-East Asia. I                               the financial institutes         the strengths of the industry
             would say a conversation                                  operate in this equation?        actors. It will happen
             grew pretty organically in                                The role of the big              differently in different
             the industry. A lot of                                    development banks and            places, but the action plan is
             industry leaders and organi-                              donors is essentially to         aligning different initiatives
             sations were having conver-                               provide funding that             across the supply chain to
             sations as there are already                              normally goes through            identify what their added
             established networks in the                               governments. A number of         value is and what their ❱

                                                                                                                       ecotextilenews | 17
ILO Action Plan_JM_Ecotextile News Magazine 20/05/2020 10:44 Page 18

      COVID-19 ACTION PLAN

      responsibilities are and how                                                                   if large sums of money are
      they can be seen to help. As                                                                   going to be put to bailouts
      it unfolds, in terms of the                                                                    like this, then the question
      practical action, people in                                                                    arises of the impact of that
      the process will be much                                                                       and building back resilience
      more able to answer that                                                                       in the sector that there isn’t
      question, it’s just a bit early                                                                now, but of course, it takes
      to be specific because right                                                                   time to do this. The goal is
      now we can’t be.                                                                               longer-term in growth
                                                                                                     recovery, but work on it and
      How do you ensure that                                                                         consideration of it needs to
      work in this action plan                                                                       start now.
      is transparent?
      In discussions around that, I                                                                  How do you monitor
      think workers’ organisations                                                                   brand engagement
      have said that they feel they      employed, limited safety         ▲ Dan Rees, director of    in this action plan?
                                                                          the International Labour
      would have a role to play,         nets and need for much                                      What this document does is
                                                                          Organisation’s Better
      clearly donors and                 help. The first pieces of work   Work programme.            call on organisations to
      governments will want to be        for the working group are to                                endorse. There is no
      really clear about what the        clarify that.                                               intention in this effort,
      accountability mechanisms                                                                      which is really focusing on
      are. In some countries of the      How can brands                                              funding that’s needed, to
      world there are social             contribute to social                                        monitor the activity of
      security and other schemes         protection efforts given                                    individual organisations. It’s
      that really administer the         that this is typically                                      clear that others outside of
      kind of bailouts that we’re        government-led?                                             this process will play that
      seeing. It’s difficult enough      What’s clear is that in some                                role, it’s clear that they can
      in the UK. In countries that       countries the crisis has come                               probably lever this to do
      don’t have that, there’s no        at such a speed and has really                              that, but the role of this is
      easy answer to that                revealed the fragility of some                              not to monitor.
      question, but it’s a question      of the businesses models and
      that needs to be answered          jobs within the industry. I                                 Is there any assurance
      with context. Clearly, such        think there’s a very clear                                  that organisations
      schemes would need to be           priority in this document                                   endorsing this aren’t
      very well announced.               that when you build back,                                   using it as a marketing
                                         you have to build something                                 tool to say they’re at the
      How will garment                   back with more resilience.                                  forefront of this work?
      manufacturing regions              I’m sure donors would have                                  I think those assurances
      be earmarked for capital           to ask why would we bailout                                 need to come from those
      through this project?              an industry that could be just                              organisations and doubtless
      The focus of this initiative is    as vulnerable to these kinds                                the suppliers that they work
      really on the most                 of shocks that we’re told                                   with. They’ve made that
      vulnerable. There isn’t a          are likely more and more in                                 commitment and they need
      place where we work that           the future.                                                 to stand up and justify it.
      doesn’t need help, but I
      think the approach that’s          It’s mentioned in the                                       How do you intend
      taken is, in the first             document that endorsing                                     to get more brands
      instances, protecting the          organisations will work                                     involved with this?
      most vulnerable. Priority          with you to create the                                      In the end, it’s up to the
      countries will be chosen on        infrastructure for social                                   brands to decide whether
      that basis, I think high on        security that’s required. Is                                to endorse this or not. The
      everyone’s mind has been           this a longer-term aspect                                   IOE has a particular responsi-
      countries like Bangladesh          of the action plan then?                                    bility in terms of coordi-
      and Cambodia, where there          Absolutely. I think it’s a                                  nating in this role and getting
      are large numbers of people        question for now in terms of                                businesses on board. ■

      18 | ecotextilenews
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Mike Barry_JM_Ecotextile News Magazine 20/05/2020 10:36 Page 20

                                                                                          the sale of brand-new apparel
                                                                                          was already in motion, he
     Will COVID-19 stifle                                                                 continues, citing the
                                                                                          exponential growth

     retail’s sustainability push?                                                        experienced by platforms
                                                                                          such as ThredUP and Depop
                                                                                          in recent years; but the
                                                                                          months of global inactivity
      Mike Barry, former head of sustainability at Marks &                                during lockdown could now
                                                                                          see that trend gather yet
      Spencer, sits down with David Styles to discuss COVID-
                                                                                          more pace.
      19, curtailing consumption and coaxing the industry                                    Marrying together
      towards a more sustainable future – but perhaps not in a                            consumer incomes being at
      way the sector envisaged prior to the global pandemic.                              risk in a global economic
                                                                                          downturn, the rise of resale
                                                                                          outlets and a growing

      B
                 est known for his       rebounding to where we                           interest in sustainable
                 leadership of the       were,” Barry begins. “Instead,                   products, “a very different
                 Plan A sustain-         consumers are now being                          future lies ahead”, according
                 ability strategy        confronted with the entirely                     to the former M&S director.
      during a 19-year stint at          different question of whether                       As CEOs are forced – for
      Marks & Spencer, Mike              they ever need to buy brand                      the very first time in some
      Barry has long been at the         new apparel again.”                              cases – to ponder the
      forefront of sustainable             With the exception of Plan                     importance of sustainability,
      progress – both in the             A at M&S and a handful of                        Barry predicts boardroom
      fashion retail sector and          other corporate plans, he                        discussions are already
      nowadays far beyond.               explains, “most of the                           under way to plot new ways
        Looking ahead to the             technical improvement in                         of creating value.
      coming decade, he sees that        terms of sustainability has                         While wholesale change
      the uncertainty stemming           long been done at a middle-                      may well be nearing,
      from the coronavirus               ranking level, with good                         shopping habits won’t alter
      outbreak provides proof of         stuff achieved but all the
                                                                          We’re not       overnight, he quickly adds.
      just how far the textile           time with the sheer volume       racing to get   “We have to be slightly
      industry has already come          of consumption overtaking        back to what    cautious because what we
      on environmental issues.           everything else.” The            we used to      have seen is online retail
        “If the outbreak had             pandemic, he says, has                           booming even during
      occurred five or 10 years ago,     changed all this.
                                                                          have; that      lockdown; with fast fashion
      thoughts would have                  A departure from the heavy     platform        readily available.
      probably been about                usage of virgin materials and    is burnt        Nevertheless, the positive is
                                                                                          that many of those
                                                                                          garments will be resold on
                                                                                          emerging platforms as the
                                                                                          trend accelerates.”

                                                                                          Food for thought
                                                                                          Calling on his experience in
                                                                                          multichannel retail, Barry
                                                                                          identifies distinct parallels
                                                                                          between the paths lying
                                                                                          ahead for fashion and food.
                                                                                          He foresees a splintering of
                                                                                          the respective markets into
                                                                                          spaces focused on science,
                                                                                          anti-consumption and a
                                                                                          volume play.
Mike Barry_JM_Ecotextile News Magazine 20/05/2020 10:36 Page 21

                                                                                                                                  RETAIL

                In terms of apparel, the           Mike Barry,                                            depression may well have
             science-led niche will usher       architect of the                                          stifled such efforts for the
                                                Marks & Spencer
             in a rise of 3D printed            Plan A initiative                                         foreseeable future.
             garments based on personal                                                                      “Of course, a degree of
             body scans; anti-                                                                            government intervention
             consumption efforts will be                                                                  would help, particularly by
             led by an ever-growing slice                                                                 placing a small levy on all
             of the market devoted to                                                                     garments – as was proposed
             resale; and the highest                                                                      by Mary Creagh’s Environ-
             volumes will still belong to                                                                 mental Audit Committee
             ‘middle of the road’ brands                                                                  (EAC) inquiry into the
             who choose to gradually                                                                      fashion industry – to ensure
             improve on the status quo.                                                                   the billions of garments
                While the latter may seem      Major retailers like                                       produced every year can be
             the least progressive, Barry      H&M are already                                            recycled.” Given that these
                                               trialling this approach.
             knows from his own                See Ecotextile News,                                       proposals in the UK were
             experience at a major             June 2019, pp. 38 – 41.    To change this meaningfully,    ignored prior to the
             retailer that the biggest ships                              Barry believes, would cost      pandemic, there is little
             take the longest time to turn                                hundreds of millions of         hope this issue will remain
             around. “With Plan A at                                      dollars with no guarantee       on the Government’s radar.
             M&S, our primary focus was                                   of success.                        “Government finances and
             to ensure every garment was                                    While no B2C standards        bandwidth will be stretched
             fundamentally better than it                                 have gained universal           to the absolute limit; the
             would have been in the                                       recognition, the sector         least of its interventionist
             marketplace normally. Over                                   coalescing around B2B           interests will be focused on
             time this delivered                                          signifiers has been far         fashion,” Barry concludes. “I
             significant gains.”                                          more successful.                think fashion will be left to
                Despite sharing a direction                                 Established at a time when    fend for itself – both in terms
             of travel, food and fashion                                  Barry recalls lots of brands    of bailouts and environ-
             aren’t linked in every way,                                  were looking at developing      mental standards. As such, a
             however. One large                                           their own standards, the        lot will still depend on self-
             difference is evident in the                                 Higg Index did a “really good   regulation and new market
             way consumers engage with         In 2019, the EAC           job of saying to the whole      forces to drive change.”
                                               proposed UK retailers
             provenance, Barry tells           should pay a tax of one    industry, we’re all in this        While another ten-year
             Ecotextile News, particularly     penny per garment that     together and need a             cycle has begun in
             in relation to certifications     would have raised £35      common way of describing        tumultuous fashion, Mike
                                               million a year to fund
             and standards.                    more collections and       product footprints and          Barry remains optimistic
                “The food scares of the        better recycling           measuring them in a             that a better industry will
             1990s – foot and mouth            practices. Its advice      consistent way”, he states.     emerge by the time the
                                               was ignored.
             disease, mad cow disease and                                   The job of forging ahead      much-discussed landmark of
             E. coli – drove safety fears to                              sustainability work will have   2030 arrives. “While we were
             the point where people                                       to continue emanating from      drifting steadily and slowly
             started to look for certifi-                                 within the industry, Barry      towards a better model,
             cations as a way of feeling                                  continues, despite a            COVID’s going to accelerate
             they were buying something        Fashion will               heightened degree of            that. The key is that we’re
             better for them overall. That                                political engagement in         not racing to get back to
             helped grow awareness
                                               be le to                  recent times. 2019 was, after   what we used to have; that
             around standards.”                fend for                   all, a big year for govern-     platform is burnt,” he asserts.
                Fashion standards today,       itself – both              mental interventions in the        “The next ten years won’t
             he notes, remain highly           in terms of                fashion sector, with the        be neat and tidy. It certainly
             production focused –                                         French administration           won’t happen in the lovely,
             making it difficult to convey
                                               bailouts and               leading the way.                managed way that many
             a message to the consumer         environ-                     But the architect of Plan A   would have hoped for, but I
             of any sense that a given         mental                     believes COVID-19 and the       do think we’ll end up in a
             product is better for them.       standards                  knock-on economic               more sustainable place.” ■

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