THINK HARD SELTZER IS ON FIRE? YOU HAVEN'T SEEN ANYTHING YET - Delivering Excellence Seasonals New Packages New Products Programs - Amoskeag Beverages
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Summer 2020 | V.32 THINK HARD SELTZER IS ON FIRE? YOU HAVEN’T SEEN ANYTHING YET Delivering Excellence Seasonals New Packages New Products Programs ALLAGASH NAVIGATES A NEW ERA | SUMMER SELECTIONS | NARRAGANSET T TAKES A VICTORY LAP
Letter toTHE TRADE
In This
A
S NEW HAMPSHIRE SLOWLY BEGINS TO
re-open, we salute those people who have
been heading into work each day during this
tumultuous time. All frontline employees, whether
ISSUE
they work in hospitals, police departments, fire
departments, EMS, grocery stores, convenience
stores, and drug stores have been working tirelessly
Delivering the
to provide us with medical care, household
essentials, and a general sense of safety. Taste of Excellence��������������� 1
We also want to thank everyone at Amoskeag
Beverages LLC for their perseverance during Cover Story������������������������� 2
very trying times. We have an amazing team
of extremely dedicated people that have
Feature������������������������������� 4
merchandised the stores, taken the orders,
loaded the trucks, and delivered the product to
countless stores in NH during this pandemic. In Brewer Highlight����������������� 6
our opinion, we have the best team in the beer business and
are lucky they all choose to work at Amoskeag!
Leo’s One-Stop Market��������� 8
While we may never be able to thank the frontline and
essential workers enough for their efforts, our brewery partners
have really stepped up and shown their appreciation by helping Rooftop at The Envio������������ 9
those who need it the most. Here are just a few examples…
The Boston Beer Company launched the Restaurant Strong Fund. Hop Art��������������������������� 10
The mission behind the initiative was to provide $1,000 grants to
restaurant workers in need, providing immediate relief to those
affected. Over $100,000 was directly given out in New Hampshire. New Products������������������ 10
Molson Coors pledged 1 million dollars to the United States Bartenders’ Guild,
a nonprofit that supports bartenders and other service industry professionals, New Packages����������������� 14
millions of whom are out of work due to widespread closures precipitated by the
COVID-19 pandemic.
Seasonal Selections���������� 15
Amoskeag Beverages LLC, Great North Aleworks, Woodstock
Inn Brewery, Moat Mountain Brewing, Smuttynose Brewing
and Great Rhythm Brewing collaborated on a new beer called Support Craft������������������� 17
Gratuity to support the New Hampshire Hospitality Employee
Relief Fund (NHHERF). 100% of the proceeds from sales Programs������������������������� 19
of this beer will be donated to the NHHERF, to continue to
support our on-premise retailers.
The Meals of Thanks program honored Manchester area frontline healthcare
workers on National Nurses Day and Amoskeag was happy to team up with
our friends at New England’s Tap House Grille to help deliver 900 meals. On
Cinco de Mayo we joined Constellation Brands to pass out 140 taco lunches to
Concord area frontline heroes.
Red Bull and Amoskeag Beverages donated 1000 cans of Red Bull Energy Drink
to the frontline workers at Dartmouth Hitchcock Medical Center and the DHART
helicopter crew in Lebanon.
We are incredibly proud of everyone who works at Amoskeag Beverages as well
as all of the great suppliers we represent. It’s very encouraging to see that so
many have stepped up in this unprecedented time of need.
Scott Proulx Ed Murphy Heady Times is published four times a year, courtesy
of Amoskeag Beverages.
VP of Sales President
DeliveringTHE TASTE OF EXCELLENCE
Amoskeag People Get The Job Done
Matt Palmer
Salesman
How long have you been with Amoskeag Beverages? 8 years.
What’s your favorite part of your job? In sales there’s always
competition and I love it! I also really enjoy being able to help my
customers grow their business.
What’s the most challenging part of your job? Managing all the
new items we get in and picking the right accounts to place them in
for success.
Your most used emoji?
Coffee or tea? Coffee.
Favorite meal and what beer would you pair with it? Chicken wings
with a Guinness draft. Where would you go on your dream
vacation? I’d love to head to Ireland and
If you had your own talk show, who would your first 3 guests be and
Scotland for an ultimate golf trip with
why? My guests would be Arnold Palmer, regarded as one of the greatest
the boys.
and most charismatic players in the game of golf. He was known as the
people’s champion. I’d also have Tiger Woods and Tom Brady because Do you have a fun fact about yourself
they are hands down the best at what they do. There’s nothing more you can share? I haven’t had a beer since
interesting than to hear how these champions think and learn. November 5th…thank God for hard seltzers!
Charlie Cayton
Breakage Supervisor
How long have you been with Amoskeag Beverages? I’ve been
working at Amoskeag since 2002.
What’s your favorite part of your job? What’s nice about working in
breakage is that there is a simplicity to it. The freedom to come to work,
do a good job and get the work done makes it a great place to work.
Coffee or tea? Neither, I drink soda in the morning to wake me up.
Favorite summertime meal and what beer you’d pair with it?
Nothing beats a good old barbecue with a Sam Summer Ale.
Where would you go on your dream vacation? Even though the flight
there would be crazy long, I’ve always wanted to visit New Zealand.
www.amoskeagbeverages.com HeadyTimes v.32 1
CoverSTORY
Think Hard Seltzer is on Fire? You Haven’t Seen Anything Yet
How a Niche Idea Became the Hottest Segment in Beer Overnight
Recent sales data confirms that the COVID-19
lockdown has consumers sheltering-in-place with
refrigerators full of trusted, longstanding beer brands.
The one exception is hard seltzer. These relative
newcomers are flying off the shelves.
To put it bluntly, hard seltzer is the future of the beer industry. A segment
that’s only four years old is now growing by leaps and bounds. Even
in these uncertain times, with the COVID-19 pandemic causing many
consumers to shop more cautiously and take fewer risks in the beer
aisle, hard seltzer is experiencing exponential growth. According to
Nielsen’s Vice President of Beverage Alcohol Practice, Danelle Kosmal, categories classified as beer. Nearly half of
from March through mid-April, hard seltzer has “accounted for 7.8% of Truly’s volume comes from females under 44
category dollars, up from 5% in pre-COVID time periods.” And believe it years old. “Right now, we feel pretty confident
or not, this is still just the beginning for hard seltzer. that we’re in a good place,” says Burwick.
Back in 2018 (which feels like decades ago) hard seltzer was a small, Constellation seltzers hit shelves,
but surprising segment. It finished that year with a 1 share of the entire Smirnoff gaining ground.
beer category, an achievement in its own right. But by the end of 2019,
Constellation, the company that imports
hard seltzers had defied all predictions yet again, growing to nearly a
the Corona and Modelo portfolios, is riding
4 share. Current trends show that by the end of 2020, hard seltzer
some of the strongest brand equity in the
is likely to triple. Some even predict that by the end of this year, hard
industry right now. They recently released
seltzer could see a 10 share, a nearly unimaginable rise in just three
their own seltzers, available in a 2/12
short years.
can variety pack featuring: Tropical Lime,
But what changed? What caused this explosive growth? Cherry, Mango and Blackberry Lime flavors.
What sets Corona Hard Seltzer apart in an
Experts point to the rise of health-conscious consumers. Across nearly
increasingly crowded field? Constellation
all beer segments we’re seeing rising sales of hard beverages with fewer
president Bill Newlands points to the stats:
calories, lower ABVs and fewer carbs. Hard seltzer burst onto the scene at
Corona Hard Seltzer boasts zero sugar, zero
the perfect time. Nearly all of the segment’s leading brands fall between
carbs and only 90 calories. “I don’t think
90-100 calories, with an ABV hovering around 5.5% or lower. It didn’t take
you’ll find [those attributes] with any of the
long for today’s label-reading consumers to
other products that have been introduced
discover those product attributes.
in the market,” says Newland. “We would
Phil Rosse, President of Mark Anthony not be entering this category unless we felt
Brands, has been central to this we could do it with a superior product with
growth with their seltzer brand, White superior margin and profitability structure.”
Claw, which now represents 60% of all
Even Diageo, which has repeatedly stated
seltzer sold. “We have been saying this
that their main focus is beer and not seltzer,
consistently for a few years now, but we
has seen astronomical growth with their
continue to believe the seltzer category
Smirnoff Hard Seltzers. “We are a relatively
growth is a fundamental consumer behavior
small player in seltzer,” said Diageo’s Ivan
shift,” Rosse recently told Beer Business
Menezes in a recent Q & A. But, he added,
Daily. “And all metrics point to continued
“you can see it in the numbers – it’s strong
Phil Rosse, President of Mark Anthony Brands acceleration and significant upside.”
double-digit growth.”
In order to keep up with demand, Rosse and his team are set to
In fact, during the current pandemic, data
open, not one, but two new facilities in New Jersey and Arizona by
shows that hard seltzer is an even more
June of this year. “We’re doing everything possible to keep up with our
solid bet for retailers. Brandy Rand, COO
accelerating demand.”
of the market research firm IWSR found
Boston Beer Company President Dave Burwick echoed Rosse’s sentiments that 90% of hard seltzer sales occur in
about a fundamental consumer shift when it comes to hard seltzer. But the off-premise with less than 1% of those
he points out that his brand has a more diverse customer base than most transactions made through ecommerce.
2 HeadyTimes v.32 www.amoskeagbeverages.com
CoverSTORY
Hard Seltzer Growth at a Glance
• Last year, Americans drank more hard seltzer by
volume than vodka
• In 2019, around 82.5 million cases of hard
seltzer were sold in the U.S.
• 90% of hard seltzer sales occur in the off-premise
• More than half of all U.S. alcohol consumers
drink hard seltzer at least once a week, with an
average of 2.83 cans per occasion
The best-selling seltzers deserve ample
retail facings and eye-catching displays. • Brands like Truly have found that more than
IWSR also found that more than half of half their volume comes from females under
U.S. alcohol consumers drink hard seltzer at
44 years old
least once a week, with an average of 2.83
cans per occasion. That’s a lot of seltzer! • Nearly all of the segment’s leading brands fall
But the outlook for the hard seltzer between 90-100 calories, with an ABV hovering
segment can perhaps be best boiled around 5.5% or lower
down to a final data point from Rand and
IWSR: In 2019, the U.S. hit around 82.5
million cases of hard seltzer sold – if trends
continue, by 2023 volumes are expected to
triple, to about 281 million cases sold.
If you thought hard seltzers were already
on fire, just wait. You haven’t seen
anything yet…
www.amoskeagbeverages.com HeadyTimes v.32 3
Feature
Narragansett Takes a Victory Lap
Narragansett Brewing Company has survived Prohibition, two world “You’re not completely home until you’re
wars and near brand extinction. Rescued and rebuilt by CEO Mark brewing in your home market,” Hellendrung
Hellendrung (the man behind the success of Hendrick’s Gin) and says. “We’ve been trying to do this for so
his dedicated team, Narragansett is set to open their own brewery long, and we’ve hit speed bumps at almost
in Rhode Island – just in time for their 130th anniversary. every turn, but we’re just a couple months
away from making this a reality.”
Ask Mark Hellendrung about the biggest
hurdle he’s encountered revitalizing New Later this year, Narragansett will open the
England’s biggest legacy beer brand, and doors to a new brewery in the Fox Point
he might start laughing. neighborhood of Providence. Though Lager
will continue to be brewed under contract
“Do you want me to pick just one?”
in New York – it’s a matter of capacity
It’s a fair question. Despite a storied and scale, since Narragansett produces
130-year history, Narragansett fell on almost 90,000 barrels of Lager a year –
hard times during the last decades of the Narragansett will soon have a permanent
20th century. Sold to the Falstaff Brewing home in its home state, in a spot that
Company, the original Narragansett Hellendrung calls “magical.”
brewery shut its doors in the 1980s and
“It’s right in the heart of Providence, in
was mostly demolished by 1998. The
the heart of Rhode Island, in the heart of
original recipe for Narragansett Lager was
New England,” he says. “It’s waterfront,
changed, and not for the better. Worst of
it’s next to colleges and universities and
all, the brand almost went extinct in New
working professionals in an old historic
England, though it had once accounted
neighborhood, it’s on a bike path. It’s
for 65% of all beer sold in the region.
almost scary all the things that we can
When Hellendrung and a cadre of other do there.”
Narragansett CEO Mark Hellendrung Narragansett fans bought the brand from
The brewery will be a “taproom showpiece,”
Falstaff in 2005, they tackled all these
where Narragansett can flex its craft
challenges and more. They brought back
prowess with a 20-barrel brewhouse,
the original Lager recipe and bolstered
welcoming friends and neighbors to come
their lineup with new classics like Del’s
to join them for a ’Gansett. And because
Shandy and Fresh Catch blonde ale, while
they’re crafting the space from scratch,
embracing Narragansett’s cheerful vintage
they can adjust the large interior and deck
advertising, including the legendary
slogan, “Hi-Neighbor! Have a ’Gansett!”
But despite its success, Narragansett’s
comeback story wasn’t complete. They
needed their own brewery.
4 HeadyTimes v.32 www.amoskeagbeverages.com
Feature
Narragansett: A Timeline
1890 The first Narragansett beer is produced
in Cranston, RI. In the next year, the brewery
would produce nearly 28,000 barrels of lager.
1914 Narragansett becomes the largest lager
brewery in New England.
1920-1931 Despite being granted
permission by the IRS to brew, bottle and
sell beer for medicinal purposes during
Prohibition, by the 1930s the brewery’s
financial condition was not what it used to
be. They approached the Haffenreffer family
(of Boston’s New England Brewing Company)
for help financing and managing the modernization of
the brewery.
1930s Theodore Geisel (a.k.a. Dr. Seuss) is hired
to design a mascot for the company, the iconic
space to accommodate COVID-19 social ’40s fan favorite, Chief Gansett.
distancing requirements with relative ease. 1950s Boston Red Sox announcer,
Curt Gowdy, becomes a spokesman for
And while Hellendrung is obviously looking
Narragansett, making the “Hi-Neighbor! Have
forward to the opening of the brewery,
a ’Gansett!” line legendary throughout New
which will coincide with the 15th anniversary
England. By 1955, 65% of all beer sold in
of reclaiming the brand this June, he’s
the region is brewed by Narragansett.
already looking ahead to his next project.
1965 Falstaff Brewing Corporation purchases
“It’s almost like you’re done with that,” he
Narragansett Brewing Company for $17 million in
says, “and then you just build for the next
cash and $2 million in Falstaff common stock. The
130 years.” That means expansion, both
deal takes nine years to finalize.
in distribution and production, which is
certainly on the table. But Hellendrung says 1975 Steven Spielberg’s movie Jaws is released,
he’s also looking to challenge consumers’ and audiences around the country watch in
outdated view of Narragansett. awe as Captain Quint chugs and crushes a can
of Narragansett.
“A lot of people thought of us as oh, that’s
Narragansett, that’s tall boys for three 1983 After Falstaff moves production to
bucks,” he says, “not a real craft brewery.” Indiana, Narragansett Brewery closes its
doors for good.
While those in the know respect
1998 Demolition of the Cranston brewery
Narragansett’s craft cred, it can be difficult
begins. The bottling plant and eight other
to change the perception of a brand that’s
buildings are demolished over several months.
over a century old, especially when the tall
boys are that great. But Hellendrung hopes 2005 A group of investors, including Mark
when people visit the new brewery, they will Hellendrung, buys Narragansett Beer, and
come to appreciate all the exceptionally Lager is once again brewed from the original
well-made beers Narragansett has to offer, recipe with the help of former Brewmaster
whether it’s a post-ride Lager or a single Bill Anderson.
batch Lovecraftian experiment. 2010 A “resurrected” Narragansett sells
But in the meantime, he’s excited just to its one millionth case, just in time for the
get to the finish line and take at least one 120th anniversary.
victory lap. 2017 Some brewing operations return to Rhode Island, beginning
“It’ll be great to put an exclamation point with About Time IPA, brewed at the Isle Brewers Guild partner
on that journey. We’re just looking forward brewery in Pawtucket.
to keepin’ on rockin’ and rollin’.” 2019 Narragansett announces plans to build a new brewery in
Providence, its first in nearly 40 years.
www.amoskeagbeverages.com HeadyTimes v.32 5
BrewerHIGHLIGHT
Allagash Brewing Company
Checking in with the iconic brewery as it navigates in a
new era of craft beer.
T
HE UNCERTAINTY CAUSED BY THE ONGOING COVID-19 PANDEMIC
has brought new and unusual challenges to breweries across the
nation. For this edition of Heady Times, we wanted to check in
with Allagash Brewing Company to get a firsthand look at how one of our
most essential, independent craft breweries is adapting and evolving in
this new craft beer landscape.
We spoke with Naomi Neville, Sales Director at Allagash Brewing Co. to
find out more.
Heady Times (HT): First off, how is the team at Allagash, and how
have you all responded to the COVID-19 pandemic?
Naomi Neville (NN): Really, there’s no aspect of our brewery that hasn’t
changed in the past [few] weeks. Our tasting room is closed to guests, Naomi Neville
though we are now offering Allagash on the Fly, a touchless beer delivery
and curbside pickup service for those in the Portland, Maine area. All NN: Like everything we do, we had a
staff who can work from home are. And we’ve increased all cleaning measured approach to canning. In 2018,
regimens across the brewery, reconfigured our space and instituted new we found that we had the bandwidth
policies across all our brewing and packaging procedures. and the confidence to match the quality
of bottled Allagash beer. Obviously, the
HT: Can you tell us about how you’re giving back during this demand in the market was shifting more
uncertain time? to cans, so that helped make our decision
NN: We donated beer to local distilleries to be made into hospital-grade easier. It also happened that we were in a
hand sanitizer. We were able to donate N95 masks to a local children’s great position staff- and capabilities-wise
hospital and we’ve been donating a large number of boxes for food to dip our toes into the new format with a
delivery to Wayside Food Programs. They provide access to nutritious smaller canning line. When we saw the true
food to those in need in southern Maine. We will continue to look for magnitude of demand for Allagash in cans,
ways to help others in our community in whatever form we can. that’s when we decided to take the plunge
and scale up to a larger canning line. And
HT: How has this affected your brewing procedures? that appears to have been just in time.
NN: Our brewing schedules have been reduced. We sold a significant HT: Has your overall business model
portion of beer in kegs, and the need for that format basically vanished changed with the implementation
overnight. So, we’re rethinking pretty much everything we had planned of cans?
for 2020, in light of this situation. From a selling perspective, we’ve
rapidly turned our focus to off-premise and online retailers, and what we NN: It absolutely has. When we released
can do to make it easier than ever for our fans to get our beer. We’re Allagash White in 16 oz. cans, they actually
also working on ways to support our on-premise accounts that are still became the #1 new craft beer item in
open for to-go sales. We are super thankful for our wholesaler partners dollar sales in Northeast IRI data for 2019.
that are helping to keep our beer in stock and on shelves in these And those cans allowed us to create more
unprecedented times. engaging programs and displays for our retailer
partners. So yes, they opened up some big
HT: When looking back at your business plan for 2020, what opportunities for us – all because people
changes have had to take place between then and now in terms of were excited to drink Allagash beer in cans.
what is getting brewed and what will need to wait until next year?
NN: Quite a bit has changed. We’ve postponed a few specialty releases
until 2021. On the other hand, we’ve moved up the release date of our
White 12 oz. 12-pack cans in multiple markets that weren’t scheduled
until later this year or next year.
HT: Can you talk about what inspired the decision to can more
Allagash products?
6 HeadyTimes v.32 www.amoskeagbeverages.com
BrewerHIGHLIGHT
HT: Speaking of Allagash White – in a Allagash is
rotation-nation world, how has White
remained such a mainstay for decades?
Lending a Helping Hand
• In early May, Allagash offered
NN: We are intensely focused on the quality
anyone with a medical ID a
of Allagash White. Every day we’re looking
12-pack of 19.2 oz. Allagash
for ways to make it taste fresher, last
White cans for just $1.
longer and to make sure that people have
the same incredible experience with that • T he Allagash team helped the
beer every time. It also has a remarkable Falmouth Food Pantry pack
balance of flavor. That balance appeals to 180 emergency food boxes,
plenty of people who claim they don’t like which have all promptly gone
beer “except for Allagash.” to families in need.
HT: Last year Rob Tod won the • T he brewery supported the
prestigious James Beard Award! Portland public school system
What did that recognition mean to by holding a donation drive for
the company? hygienic products for families
in need.
NN: I don’t think Rob’s, or any of our goals
have ever been focused around winning •W
ayside Food Program was
awards. But it is very validating to see that running low on containers
the work we’re doing, the focus we have on for food delivery, so Allagash
the quality of our beer and the well-being donated 1,440 boxes.
of our employees and community, is all
• T he brewery donated beer
remarkable enough to be awarded.
to local distilleries to be
HT: Finally, can you tell us why being made into hospital-grade
a Certified B Corporation is important hand sanitizer.
to Allagash?
•A
llagash donated N95 masks
NN: In short, it’s about strengthening to a local children’s hospital.
our dedication to using beer as a force
for good. The accreditation represents a
rigorous commitment to our core values.
As a B Corp., these guidelines help
us measure our success in a publicly
transparent and accountable way that goes
beyond profitability. Our plan right now is to
continue to improve on what’s important to
us: the experience of working at Allagash,
giving back to the community and our
environmental stewardship.
www.amoskeagbeverages.com HeadyTimes v.32 7
Off-PremiseSPOTLIGHT
Leo’s One-Stop Market
L
OCATED IN THE SOUTH WESTERN PART OF NEW HAMPSHIRE,
you’ll find the city of Claremont, home to Leo’s One-Stop Market.
More than your typical mom & pop store, Leo’s has been a staple of
the community for 40 years. Heady Times caught up with store manager
Rob Bouchard to find out what has kept this store going strong all
these years.
Heady Times (HT): What’s your background in this business?
Rob Bouchard (RB): I’m a Claremont native. Both my parents worked
for Cumberland Farms and I started working there as a teenager, so
you could say the C-store business is in my blood. Later, I worked for
Johnson & Dix Fuel Corp. in their C-store division before joining the team
at Leo’s in 2002.
HT: Why do customers love to shop at Leo’s?
RB: The hard work and dedication of our staff shows in our top-notch
customer service. We take great pleasure in making sure that every
visitor’s experience is one that will keep them coming back for years to
come. We’ve developed friendships with many regulars that frequently
pop in for their grocery needs and we look forward to helping out the Rob Bouchard, Store Manager
new folks that stop in for the first time. We are known to have the best
meat counter and craft beer selection in the region; you’ll have a hard HT: Do you get busier in the summer?
time finding anyone that can compete with us. What sells well during the warmer
months?
HT: Let’s talk about your beer selection.
RB: Yes, we do get busier. Now that the
RB: I’ve always been interested in beer. I can remember drinking my weather is beginning to warm up, we’ll see
first Sierra Nevada Pale Ale and thinking, whoa, this stuff is pretty good. more Twisted Tea, Truly, White Claw and
About five or six years ago, I decided to change things up. I wanted to summer seasonal sales. Folks also love
up our craft game, so I added two cooler doors that are strictly for single local brews like Great North Moose Juice
serve craft beers – people thought I was crazy. As we know, “hops are and newcomer to the market, Night Shift
tops,” so I went heavy on the IPAs, which worked out well when that The 87 which is out of Massachusetts. And
segment exploded. Currently, we have eight cooler doors of beer and we we sell loads of Red Bull too! In addition
were voted best beer selection by the local newspaper! to beverages, we also have a full-service
deli with hot and cold sandwiches made to
order and an extraordinary butcher shop.
We have everything for our customers’
grilling needs, from our tasty marinated
steak tips and fresh ground hamburger to
our delicious homemade potato salad and
cole slaw.
HT: Anything else you’d like our readers
to know?
RB: We are a small-scale grocery store that
offers something for everyone. For more
than 40 years, we have maintained our
commitment to providing the best quality
and service around. Our goal is to be a
one-stop shop. Our friendly staff is eager to
serve locals and visitors alike, with a smile.
Come on in!
Facebook.com/Leos-One-Stop-Market • 130 Main Street, Claremont • 603-542-8007
8 HeadyTimes v.32 www.amoskeagbeverages.comOn-PremiseSPOTLIGHT
Rooftop at The Envio
C
OME SUMMERTIME, THERE’S ONE THING VITAMIN D-DEPRIVED
Granite Staters can all agree on – rooftop cocktails and noshing taste
even better while taking in majestic views and soaking up the sun.
Perched high above The Envio wedding and event center, you will find
Rooftop at The Envio, Portsmouth’s newest waterfront restaurant and
bar that offers panoramic views of the Piscataqua River and the iconic
bridges that cross it. Connected to the AC Hotel, Rooftop is a casually
sophisticated indoor/outdoor sanctuary that offers a modern menu, full
of delicious options made with locally sourced ingredients, fresh from the
farm and sea. Heady Times had the pleasure of speaking with Corporate
Chef Ken Lingle to learn more about downtown Portsmouth’s first Ken Lingle, Corporate Chef
rooftop restaurant.
Heady Times (HT): What is your background in this business?
Ken Lingle (KL): I grew up on the coast of Maine and some of my
first jobs were in restaurants. I went on to graduate from the Culinary
Institute of America before leading culinary programs at resorts and
hotels in Hawaii, Vermont, Pennsylvania and New York. Six years ago I
became the Executive Chef at Wentworth by the Sea Hotel and Spa in
Newcastle and helped spearhead the revitalization of their restaurants,
SALT Kitchen & Bar and Latitudes Waterfront. Portsmouth is such a
progressive restaurant and foodie town, I jumped at the chance to work
with Colwen Hotels when they offered me the position as Corporate Chef
for their AC Hotels.
HT: How would you describe Rooftop at The Envio?
KL: Rooftop’s panoramic views are unmatched and the use of nano
glass walls allows patrons to truly relish the beautiful scenery without any
obstruction. With soft lighting and sleek décor, the interior oval-shaped
bar is surrounded by a variety of seating options. It’s a perfect setting for
an al fresco tapas meal or some refreshing specialty cocktails, beer or
wine after work.
HT: What’s on your menu? HT: What would you like our readers to
know about Rooftop at The Envio?
KL: We have something on our menu for every palate. The Envio clam
chowder with pancetta chips and cracker crumble, Margherita flatbread, KL: Even though it’s attached to the AC
mac & cheese with fresh Maine lobster and baby kale & red romaine Hotel, Rooftop and The Envio have their
Caesar salad are just a sampling of our tasty options. Our cuisine own separate entrances and elevators.
highlights natural, fresh flavors. And our talented mixologists are ready to That way, our hotel guests have their
serve up creative cocktails made with regional distilled spirits with a local privacy. We are really excited to be part of
twist. The Pease Base cocktail made with Aviation Gin, lemon, Luxardo the Portsmouth community. During these
and St. Germain is a fan favorite. We have 8 draught lines and focus on past few difficult months, we have been
regional breweries such as Allagash and Night Shift. making 350 meals a day to help support
the Salvation Army, Cross Roads House
HT: Tell us about your event facility.
and Gather food pantry. Now that we
KL: Located on the 3rd floor, The Envio features over 7,000 square-feet of are opening back up with outdoor dining
stylish event space for up to 300 guests, including a ballroom, a smaller available, we invite everyone to stop by for
pre-function room and a terrace. Our designers did a fabulous job evoking a delicious small plate and a handcrafted
a sleek, updated coastal vibe with rich, dark woodwork accented with cocktail or local craft beer, while watching
beautiful tiles. Our unique light fixtures resemble contemporary lobster the tide of the river shift and the sun set
traps with a modern twist. The Envio is the perfect venue to host a in the distance. It’s a great spot to kick off
wedding reception, conference, training or any special occasion. the summer.
TheEnvio.com/rooftop • 299 Vaughan Street, Portsmouth • 603-427-0152
www.amoskeagbeverages.com HeadyTimes v.32 9HopART NewPRODUCTS
Sierra Nevada Pale Ale Goes Retro Keylightful
2020 marks 40 years Keylightful, an extension of Keystone Light, ups
since Ken Grossman the fun factor on an easy-drinking brew. Light,
changed craft beer fruity flavors are an important trend across
forever by brewing the beer, especially with younger consumers, and
first batch of the iconic Keylightful brings together a refreshing splash of
Sierra Nevada Pale Ale. In raspberry and lime with the always-smooth flavor
honor of this milestone, of Keystone Light. Keylightful’s playful packaging
Grossman and his team sports lovable bulldog Lil’ Breezy Keezy, adorned
decided to do a bit of a with sunglasses and a Hawaiian shirt, guaranteed to
throwback this summer stick out in a sea of economy packaging. ABV: 4.2%
and bring back the original Package: 12 oz. cans only Availability: Now,
1980 label artwork. year‑round
“We’ve talked about a retro label before, but the time
just didn’t seem right until now,” says Sierra Nevada’s Leinenkugel’s Spritzen
Robin Gregory. Inspired by an old tourism advertisement Leinenkugel’s Spritzen, named after the German word
in National Geographic, artist (as well as Grossman’s for “splash,” is about to become synonymous with
friend and fellow homebrewer) Chuck Bennett created the “refreshing.” Spritzen combines the crisp effervescence
original Pale Ale label. Everyone at the brewery agreed of beer with the naturally fruity notes of a seltzer. At
it was a winner. “We had the labels designed just as we 93 calories and 0 grams
liked them,” recalls Gregory. But with limited resources of sugar, it’s all flavor with
and a barebones staff, Grossman and his team weren’t no compromise. Shoppers
able to send someone to the press check at the printer. can try all three flavors:
“When we received the labels, the color was way off – it Raspberry Lemon, Pineapple
had a funky, rainbow-like look that we hadn’t anticipated.” Strawberry and Grapefruit in
But sending the botched labels back to the printer and one variety pack. ABV: 4.2%
demanding a refund wasn’t exactly Grossman’s style (plus, Availability: Now, year‑round
at the time he was too broke to pay for another run at
a different printer). So, he decided the happy accident
would do just fine – and the rest is history. Truly Lemonade Hard Seltzer
Often referred to as “your favorite brewer’s favorite beer,” Truly Lemonade Hard Seltzer is the perfect
Pale Ale went heavy on hops far before that was the mix of refreshing hard seltzer and sweet
norm in craft beer. Loaded with Cascade, a new hop at lemonade, for a drink that’s big on taste
the time, the intense aromas of pine and citrus sparked and low on calories. At just 100 calories,
the American craft beer revolution. 1g of sugar and 5% ABV, Truly Lemonade is
perfectly balanced, with the sweetness of
Not only that, the Pale Ale label became something
real lemonade and refreshment of seltzer,
of a signature that Chuck Bennett riffed on for Sierra
to deliver a crisp, clean finish. ABV: 5%
Nevada’s next batch of beers. “Chuck created the original
Packages: 16 oz. cans and 24 oz. cans
Porter and Stout labels too, which formed the masthead
Availability: Now, year‑round
and template for many of our labels going forward,” says
Gregory. “The landscape vista and banner became a
Sierra Nevada signature. It wasn’t exactly intentional, but
it became a beloved part of our look.”
Mike’s HARDER Green Apple
HARDER Green Apple is the color of a
In 40 years, updates to the Pale Ale labels were made
Granny Smith apple, bursting with that same
to keep it fresh, “but the spirit has always remained the
bold Granny Smith flavor. With just the right
same.” The current redesign is the result of hundreds
balance of bite, acidity and sweetness,
of hand-drawn renderings created by Sierra Nevada’s
this is an extremely refreshing FMB.
in-house team – a far cry from the loose sketches
ABV: 8% Package: 16 oz. cans only
Grossman and Bennett dreamed up over beers four
Availability: Now, year‑round
decades before. Even with a printing error, the Pale Ale
labels are now part of craft brewing history. “Looking back
40 years later, we wouldn’t change a thing.” After all, it’s
the beer behind the label that matters.
10 HeadyTimes v.32 www.amoskeagbeverages.comNewPRODUCTS
Ohza Crook & Marker
Four friends attempted to mix Spiked Lemonade Variety Pack
some mimosas on a tippy boat Crook & Marker has upgraded its
off Cape Cod. The result? A product portfolio to introduce the
mess and an idea. Ohza is a first family of USDA Organic zero-
premium mimosa company. They sugar alcoholic beverages. Its lineup
use quality ingredients like you would yourself, includes new Spiked Lemonades that
but made it lighter, less sugary and ready-to- deliver dangerously smooth all natural
drink. They reinvented the mimosa. Plus Ohza is fruit flavors with 80 calories and
redefining what you expect from a ready-to-drink less than 1g net carbs. The Spiked
beverage: Ohza has a calorie count close to a hard Lemonade Variety Pack includes: Classic Lemonade,
seltzer, but the bold flavor of a serious cocktail, Raspberry Lemonade, Watermelon Lemonade and
all while containing no added sugar, nothing Blueberry Lemonade. Package: 12 oz. cans only
artificial, no preservatives, and an extremely clean Availability: Now, year‑round
nutrition label.
Crook & Marker
Ohza Classic Mimosa Spiked Tea Variety Pack
Ohza’s Classic Mimosa is just like one you’d
Can the full flavor you crave come
make yourself with premium sparkling wine
without the sugar you shun? Heck
and real orange juice, but it’s less caloric,
yeah, ya’ll. Crook & Marker Spiked
less sugary and ready-to-drink. An authentic
Teas are more sweet than a southern
cocktail you can feel good about drinking.
grandma. They have zero sugar,
ABV: 5% Package: 12 oz. cans only
zero artificial sweeteners, and are
Availability: Now, year‑round
crafted with real brewed tea for that
home-feel flavor. It’s like a big ole’
Narragansett Del’s Variety Pack glass of “goodness gracious”. The Spiked Tea Variety
Pack includes: Lemon Tea, Peach Tea, Raspberry
Del’s Variety Pack is perfect for
Tea and Sweet Tea. Package: 12 oz. cans only
those looking for something
Availability: Now, year‑round
refreshingly different. Included
in the mix are: Lemon Shandy,
a thirst-quenching classic
Crook & Marker
made with all-natural lemons, Spiked Coconut Variety Pack
Narragansett’s award-winning Crook & Marker is introducing its
lager and just a touch of sugar; Spiked Coconut Variety Pack just
Watermelon Shandy, a summer in time for summer, with Coconut
cookout essential that combines natural Pineapple, Coconut Lime,
watermelon flavor with Narragansett Lager and just a Coconut Mango and Coconut
hint of sweetness and Mango Passionfruit Shandy, Raspberry. These products are
a crisp, tropical treat that combines Narragansett the latest additions to its portfolio.
Lager with natural mango and passionfruit flavors. Package: 12 oz. cans only
Availability: Now, year‑round Availability: Now, year‑round
Genesee Lemon Strawberry
Cream Ale Seagram’s Escapes
Lemon Strawberry Cream Ale is Spiked Citrus Punch
a new twist on the classic Cream Chase the sunset with pineapple,
Ale! The flavor of an ale, and passionfruit and orange flavors with
the smoothness of a lager but Seagram’s Escapes Spiked Citrus Punch.
with a unique lemon strawberry Perfect for all your summertime activities.
flavor that’s perfectly sessionable ABV: 8% Package: 23.5 oz. cans only
and refreshing. ABV: 5.1% Availability: Now, year‑round
Package: 12 oz. cans only
Availability: Now, year‑round
www.amoskeagbeverages.com HeadyTimes v.32 11NewPRODUCTS
Night Shift Santilli Night Shift Nite Lite
American India Pale Ale Craft Light Lager
Night Shift’s flagship Craft drinkers deserve delicious
American IPA is named after light beer. Night Shift is raising
Santilli Highway, the street the light beer standard and
in Everett that the brewery coming after macro light brands
calls home. They first with Nite Lite, an unfiltered,
brewed this beer in 2015 as unpasteurized, all natural, craft
a batch of a rotating series, light lager that everyone can
Morph. This batch was too get excited about. Coming in
good to become a distant at only 120 calories and 4.3%
memory, and thus, Santilli ABV, Nite Lite is perfect for your next tailgate, barbecue,
was born. Consistent, concert or sporting event. Upgrade your light beer
accessible, and rooted in the spirit of innovation, Santilli choice! #macronuisance ABV: 4.3% Packages: 12 oz.
makes a great addition to whatever your craft may cans, 16 oz. cans and draught Availability: Now,
be. In 2016, Night Shift was honored to take home year‑round
the Bronze medal in the American-style India Pale Ale
category at the World Beer Cup for Santilli. ABV: 6% Night Shift Lime Lite
Packages: 16 oz. cans and draught Availability: Now, Craft Light Lager
year‑round
with Lime
Night Shift Hoot Hard Seltzer Macro light beers with subpar
flavors have owned the light beer
Hoot was inspired
space for too long, help Night
by NSB’s driving
Shift raise the bar and compete
mission to “always
against big beer on their own
create better”. Unlike
turf! At 4.3% ABV and 120 calories per
many other seltzer
serving, Lime Lite features natural lime
brands that water
in its recipe. Like Nite Lite, Lime
down and back
Lite is unfiltered, unpasteurized, and
sweeten their seltzer,
preservative-free. It sips super refreshing
Hoot is fermented
and crisp, with a hint of lime citrus.
with wine yeast,
ABV: 4.3% Packages: 12 oz. cans and 16 oz. cans
creating a naturally crisp and refreshing canvas to
Availability: Now, year‑round
layer exciting and bright flavors. Night Shift sweats the
details because they know the details lead to the best
product. They do all of this because like their tagline
Night Shift Whirlpool
implies, they “Give A Hoot.” Hoot Hard Seltzer is made New England Pale Ale
with natural flavors and is available in: Pomegranate Night Shift’s flagship New England pale ale
Tangerine, Raspberry Lime and Black Cherry Lemon. is brewed with a malt bill of wheat, oats,
Gluten-free, 0 grams of sugar and only 90 calories. and barley; Mosaic and Summer hops
ABV: 4% Package: 12 oz. cans only Availability: Now, are used in the kettle, and is dry-hopped
year‑round with another round of Mosaic. Whirlpool
pours straw yellow and slightly hazy. Expect
Night Shift The 87 aromas of peach and mango, with notes of
American Double India Pale Ale ripe citrus and a crisp finish. Wonderfully drinkable and
remarkably refreshing, Whirlpool pairs well with whatever
Lovingly named after their address in
life may bring. ABV: 4.5% Packages: 16 oz. cans and
Everett, MA., The 87 delivers juicy hop
draught Availability: Now, year‑round
bombs that remind Night Shift of their
Taproom home. With crisp notes of sweet
stone fruit that transport your taste buds
to a tropical destination, The 87 is ready
to sip no matter what the weather outside
may be. ABV: 8% Packages: 16 oz. cans
and draught Availability: Now, year‑round
12 HeadyTimes v.32 www.amoskeagbeverages.comNewPRODUCTS
Corona Hard Seltzer Great North IPA 16 oz. Cans
Variety Pack World Beer Cup Silver Medal winning
The #1 most refreshing beer Great North IPA is now available in
is bringing a lighter, less filling 16 oz. can 4-packs and 12 oz. can
option to the hard seltzer 12-packs! ABV: 7% Packages: 12 oz.
category. Corona Hard Seltzer, cans, 16 oz. cans and draught
the only 0g carb, all Corona, Availability: Now, year‑round
hard seltzer. With 0g carbs, 0g
sugar, 90 calories, 4.5% ABV Great North Tie Dyed
and gluten-free, Corona Hard 16 oz. Cans
Seltzer is a tasty, better-for-you alcoholic beverage
This dry-hopped pale ale is aromatic
rooted in Corona’s chill attitude and high-end credibility.
and refreshing. Brewed with Citra,
This 12-pack can variety includes: Tropical Lime,
Amarillo, and Cascade hops, this lively
Cherry, Blackberry Lime and Mango. ABV: 4.5%
beer is light, crisp, and packed with
Availability: Now, year‑round
flavor. Now available in 16 oz. can
4-packs and 12 oz. can 12-packs!
Switchback Karsten ABV: 5.4% Packages: 12 oz.
Premium Lager cans, 16 oz. cans and draught
Availability: Now, year‑round
Switchback Karsten Premium Lager
is a brand new package from the
Burlington Vermont brewer that’s
unfiltered and 100% naturally Willie’s Pineapple & Lime
carbonated. This brew is lagered 6 Willie’s Superbrew is ringing in the
weeks for the ultimate clean, crisp summer with a taste of the tropics. Willie’s
taste. ABV: 5.1% Package: 12 oz. Pineapple & Lime is crisp, light and the
cans only Availability: Now, year‑round perfect complement to a sunny afternoon.
The pineapple is vibrant and refreshing
High Noon Sun Sips Lime from the very first sip. A splash of lime in
the background balances the pineapple’s
High Noon Sun Sips Vodka & Soda Lime has medium sweetness and leaves you with
fresh juicy lime flavor with hints of lemon in a light citrus notes. Both the notes of pineapple
crisp, lively sparkling water. Only 100 calories & and lime are enhanced by a hint of sea
gluten free. ABV: 4.5% Package: 12 oz. cans salt. ABV: 4.5% Package: 12 oz. cans
only Availability: Now, year‑round only Availability: Now, year‑round
High Noon Sun Sips Peach Willie’s Variety Pack
High Noon Sun Sips Vodka & Soda Peach has including Blueberry & Lemon
fresh ripe peach flavor with hints of sweet nectar
All the flavors you love from Willie’s will now be available
in a crisp sparkling water. Only 100 calories &
in a convenient variety pack. The 12-can variety pack
gluten free. ABV: 4.5% Package: 12 oz. cans
will include original favorites like, Pomegranate &
only Availability: Now, year‑round
Açai, and Mango & Passionfruit, along with their
new releases Pineapple & Lime, and Blueberry &
High Noon Sun Sips Variety Pack
Lemon, which is exclusively available in the variety
High Noon Sun Sips are the easy drinking, always pack. All four offerings complement each other for a
socializing, great tasting, sun-toasting, blue sky delightfully refreshing variety
celebrating, memory-making, awesomeness, in a can, pack sure to keep fans
hard seltzer. High Noon Sun Sips exploring until they find their
Variety 8 Pack includes these new favorite. ABV: 4.5%
refreshing flavors: Grapefruit, Package: 12 oz. cans
Watermelon, Black Cherry only Availability: Now,
and Pineapple. ABV: 4.5% year‑round
Package: 12 oz. cans only
Availability: Now, year round
www.amoskeagbeverages.com HeadyTimes v.32 13NewPACKAGES
Cape Line Rebrand Smirnoff Hard Seltzer
Cape Line sparkling cocktails are 4 Ways to Rosé Variety Pack –
getting a fresh makeover. The light and Bachelor Edition
airy sparkling cocktail packaging will be
The Will You Accept This Rosé
replaced by a darker-hued, bold pack
program is back with a new
color, helping underscore Cape Line’s
Bachelor-themed Smirnoff
full-flavor cocktail taste to shoppers and further helping it
Seltzer 4 Ways to Rosé
stand out from seltzers on the shelf. Cape Line should be
12-pack, which includes:
shelved with other FMBs such as Mike’s and Rita’s, which
Raspberry Rosé, Pink Apple
will improve purchase intent by 25%. This will coincide
Rosé, Strawberry Rosé and
with Cape Line’s media campaign launch in June, which
White Peach Rosé. The partnership continues with
includes TV, OOH and digital assets, set to position Cape
the Bachelor franchise and will be showing up in stores
Line against traditional cocktails while differentiating from
with Bachelor POS and NEW Bachelor-themed packs to
seltzers with sparkling, full-flavor taste and better-for-you
execute in store. There will be social media involvement
messaging. Availability: Now, year‑round
from past and current cast around the Smirnoff Seltzer
Rosé varieties. Availability: Now!
Miller Lite Americana Packaging
Miller Lite’s getting in the patriotic Smirnoff Hard Seltzer
mindset with Americana packaging Variety Pack Refresh
just in time for Memorial Day and
Independence Day celebrations, The Smirnoff Hard
in times where we all come Seltzer 12-pack Variety
together as a nation. This is a has been renovated
great opportunity for retailers to work with merchandisers to clearly call out
to build great displays. They’ll also be giving away tons “Zero Sugar.” It still
of merchandise perfect for summer activities, whether includes the same
you are indoors or outside – all fans have to do to enter, great flavors, with
is scan the Snapcode on the aluminum “Summer Pints” only 90 calories and 1g carbs: Berry Lemonade,
available on and off-premise. Availability: Now! Piña Colada, Raspberry Rosé and Cranberry Lime.
Availability: Now, year‑round
Coors Light Summer Packaging
Coors Light is ready Harpoon IPA Package Refresh
to chill along with
everybody else this New England’s original IPA is getting a
summer, decked out fresh new look! As enjoyable in 2020
in thermochromic as it was in 1993, Harpoon IPA will be
shades. For a looking better than ever as it undergoes
limited time, fans a full package update. Balanced and
can get their hands refreshing with just a touch of citrusy
on mountain-cold refreshment in these unique color- hops, IPA is as versatile as can be,
changing cans, perfect for backyard barbecues or days making it a perfect choice for all summer activities.
at the beach, ready to chill on any hot sunny day. Availability: Now, year‑round
They’re sure to inspire people to stock up and chill out
this summer. Availability: Now!
Smuttynose Finestkind IPA and
Mike’s Party Pack Refresh Old Brown Dog Package Refresh
This summer, Mike’s Party Pack will For 2020, Smuttynose Brewing Co.
include a new flavor: Mike’s Hard is relaunching its core beers with a
Pineapple Strawberry, exclusive cleaner, more contemporary look.
to this 12-pack variety, which also Finestkind IPA and Old Brown Dog
includes: Hard Lemonade, Hard will feature big bold type, unique
Black Cherry Lemonade and graphic elements and an appealing
Hard Strawberry Lemonade. color story, Smuttynose is moving
Availability: Now, year‑round forward while embracing its roots!
Availability: Now year‑round
14 HeadyTimes v.32 www.amoskeagbeverages.comSeasonalSELECTIONS
Harpoon
When Demand Exceeds Supply
Fantasy League Mix Pack
Many of our craft seasonal and specialty releases are
available in limited quantities. Breweries only produce a Fantasy League Mix Pack is an
certain amount of their specialty beers and Amoskeag does assortment of 4 low-calorie session
all they can to get as much product as possible. In addition, beers brewed with an abundance of
this magazine is compiled months prior to the decision made modern hops and some wellness-
minded ingredients. Whether you’re
by the brewery to allocate their products to the wholesaler.
lacing up, cooling down, or riding
Variations in production for some of these limited release
the pine, you’re always a winner with
offerings will fluctuate, resulting in lower quantities than
this all-star lineup. The mix pack
anticipated. If you are interested in something you see in
includes: Rec. League (Hazy Pale Ale), Farm League
this publication and it is out of stock when you place your
(Hoppy Farmhouse Ale), Bush League (Dry Hopped
order, please contact your Amoskeag Beverages sales American Pilsner), and Night League (Session Black
representative to discuss a similar product. IPA). Package: 12 oz. cans only Availability: June
Samuel Adams Summer Ale Mike’s Hard Watermelon
Golden, hazy and thirst-quenching, Lemonade
Samuel Adams Summer Ale is back to Hold on for an intensely refreshing
signal warmer days ahead. This American blend of ripe, juicy watermelon and
wheat ale boasts orange, lime and lemon tart lemonade. The liquid is dark pink
peels to create a refreshing citrus aroma. in color and the aroma is of classic,
Grains of paradise accent the crisp wheat freshly cut, ripe watermelons. Unlike
character, with a subtle spice that finishes the overly sweet, candy-like profile of
clean. Summer Ale is just right for wishing other watermelon beverages, Mike’s
for summer or washing the season down. Hard Watermelon Lemonade delivers
ABV: 5.3% Packages: 12 oz. bottles, 12 oz. cans and an authentic, mouthwatering watermelon taste, before
draught Availability: Now! finishing clean, with no lingering sweetness. ABV: 5%
Package: 12 oz. bottles only Availability: June
Dogfish Head Sun-Day-Feels
Inspired by brunch libations, Sun-Day-Feels is a Sierra Nevada Summerfest
beermosa sour brewed with viognier wine grapes, Since their invention in the 1840s,
blood orange juice and peach purée for ‘all pilsners have become the world’s most
the feels.’ Tart, spritzy and mimosa-esque, this popular beer style. With a nod toward
summertime sipper received the highest rating the original Czech tradition, Summerfest
on Dogfish Head’s Beer Exploration Journal is brewed to feature the best Bohemian
(a program customers use to rate beers nature. Crisp, golden, dry and incredibly
coming from the R&D brewhouse) during drinkable, Summerfest has a delicate
the summer of 2019. Part of the 2020- and complex malt flavor and spicy and
2021 Off-Centered Art Series, Sun-Day-Feels floral hop character. It’s the perfect warm weather beer.
boasts bright, lively artwork by Dan Stiles. ABV: 5% Packages: 12 oz. bottles and 12 oz. cans
ABV: 6.5% Package: 12 oz. bottles only Availability: Now!
Availability: Now!
Shiner Sea Salt & Lime Two Roads Road Jam
Road Jam is a wheat ale fermented with
This clear and bright, medium-bodied
real red and black raspberries and accented
lager has just a hint of lime and sea
with fresh lemongrass. It has a stunning
salt. It’s as crisp and refreshing as a
red color and mouth-watering berry aroma
cannonball into the pool on a triple-digit
and is fruity and refreshingly dry. ABV: 5%
day. ABV: 4% Package: 12 oz. cans only
Packages: 12 oz. cans and draught
Availability: June
Availability: Now!
www.amoskeagbeverages.com HeadyTimes v.32 15SeasonalSELECTIONS
Woodstock Inn Lost Time Double Allagash
Dry Hopped Galaxy Pale Ale Truepenny Pilsner
Lost Time Double Dry Hopped Galaxy A truepenny: one both trusty and honest.
Pale Ale is a hazy New England This pilsner delivers on its promise of
pale ale, that is made with Comet refreshment with a classic grain bill and
and Galaxy hops. This beer has low noble hops. It distinguishes itself with a hint
bitterness and a great hoppy nose. of wild beer, blended for balance. A beer
Lost Time gets its name from an that refreshes while it delights, a Truepenny.
alien abduction that occurred near ABV: 5.5% Package: 16 oz. cans only
the brewery back in the 1960s. Availability: June
ABV: 5.5% Package: 16 oz. cans only Availability: Now!
PRESS Blood Orange Chili
Woodstock Inn
PRESS Premium Alcohol Seltzer
Lemon Blueberry is bringing some warmth with
Pale Ale its new rotational flavor –
Lemon Blueberry Pale Ale is a Blood Orange Chili. This is the
light refreshing pale ale that third rotational flavor for the
smells like lemons and tastes independent, woman-owned
like blueberries. Lemon Blueberry Pale Ale is straw alcohol seltzer brand and has
in color, is incredibly refreshing and easy to drink. hit the shelves in six-packs.
ABV: 4.4% Packages: 12 oz. cans, 16 oz. cans and PRESS Blood Orange Chili
draught Availability: Now! features velvety citrus notes
that shine against a zing of fleeting heat and splash of
mellowing sweetness. “I’ve been working to bring Blood
Moat Mountain 20 Double IPA Orange Chili to market for years,” said Amy Walberg,
In celebration of their 20th anniversary, founder of PRESS Premium Alcohol Seltzer. “This flavor
Moat Mountain Brewing Co. presents 20 is exotic, mischievous and totally
Double IPA. 20 Double IPA is a mildly unexpected. It’s one of my favorites,
bittered New England style, Double and I think people are going to love it!”
India Pale Ale. It marries the classic IPA ABV: 4% Package: 12 oz. slim cans only
hopping of the piney and spicy Chinook Availability: Now!
hop, with the modern tropical, stone
fruit flavors imparted by the Galaxy hop
Brooklyn Summer Ale
from Australia. It has been an incredible
journey so far with many ups and downs, with the Brooklyn Summer Ale is a light and zesty
constant being great times shared with friends old and beer brewed with warm weather adventures
new. In Moat Mts.’s 20th year, they face the challenge in mind. It’s the perfect companion for long
of not being able to celebrate as closely with folks as summer days by the pool, in the yard, or
they would like to, but look forward to being shoulder anywhere else people unwind. ABV: 5%
to shoulder with you at the Smokehouse once again. Packages: 12 oz. cans and draught
ABV: 8% Package: draught only Availability: late June Availability: Now!
Moat Mountain Wachusett Summer Mix Pack
Call It A Day! Double IPA
It’s officially Summer Mix Pack
Fashionably late to the party, Moat Mt. season! All of Wachusett’s
definitely took their time perfecting this most refreshing beers of
recipe for those who enjoy the pleasures of summer are now available
a delicious Double IPA… East Coast Style. It in one wicked awesome
has tropical aromas and flavors of bright citrus 12-pack! Each mix packs
and juicy hops. Pineapple, tangerine, melon and stone fruit contains 3 of each: Blueberry,
accentuate this tasty brew with a pleasant soft bitterness Summer, Strawberry and
and clean finish. Get ready to call it a day! ABV: 8% Watermelon. Enjoy this Summer Mix Pack by land or
Packages: 16 oz. cans and draught Availability: Now! by sea, but always remember to enjoy with friends.
Package: 12 oz. cans only Availability: Now!
16 HeadyTimes v.32 www.amoskeagbeverages.comYou can also read
