EXPERTS - looking forward News and information for opticians and hearing aid dispensers - Haag-Streit Diagnostics
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looking forward News and information for opticians and hearing aid dispensers. Your IT management E X PERTS.
Looking forward –
Looking good
There are lots of good reasons why hearing aid dispensers IT is a matter of confidence.
and opticians should choose winIPRO: the modern design, IPRO managing director Martin Himmelsbach: My employ-
the flexible, modular construction, the wealth of experience, ees and I have a lot of experience in implementing winIPRO
the 3,000+ users and our outstanding customer service. If in many different businesses. Invite us to your business.
you ask our users why they bought winIPRO, many of them We’ll show you how simple and successful the transition
will cite our experienced support as the main reason. can be, from the transfer of data from your existing system
No wonder! to the training of your employees.”
Dr. Heinrich Gentner
IPRO International
h.gentner@iprouk.com
UK-phone 020-3868-7794
2 IPRO looking forward | Issue 01 2019 IPRO looking forward | Issue 01 2019 3
the name to EyeCare. We believe that Care will become lf: Where do you see your business model…
more important for us in the near future than offering four in 5 years?
pairs of glasses for the price of one, for example. We need Rob Tokkie: We believe that the changes which seem to
to concentrate more on being relevant to the consumer. It’s take place ever more quickly also bring new opportunities.
not enough to want to be relevant. You have to be relevant. We are very optimistic. We will continue to grow and want
to further increase the number of branches. The EyeCare
lf: What role have digital processes and software Group currently covers 36 branches, we want to expand to
played here? 50 to 60 branches in the coming years.
Rob Tokkie: A major role. It is important to be able to
carry out good analysis. To have the option of connecting lf: ... in 10 years?
your data with all possible systems in an efficient manner Rob Tokkie: It’s hard to say what the market will look like in
in order to achieve greater efficiency and reduce costs, for ten years. We currently consider five years to be long-term
example. and two years to be short-term. We concentrate on the
points which we have planned for this period and on doing
lf: What are the challenges and hurdles which currently them right. We are thus ready for the years which follow.
need to be overcome? Are there ideas and approaches
for how to deal with these problems? lf: What role will other digital solutions and
Rob Tokkie: We are currently concentrating on improve- processes play in the future?
ments within our IT system such as quicker and more Rob Tokkie: A very important one. Efficiency and easier
efficient data processing from point of sale through to access to data are crucial. Reduction of costs, improve-
accounting software. We want to have more control over ment of efficiency, and optimisation of marketing activities
our inventory as a result. Not just for frames and sunglass- through IT systems will become even more important.
Brilservice becomes Eyecare es, but also for contact lenses. We need better tools from
our IT system for marketing purposes. If consumers register
for EDM (electronic document management), for example, it
Rob Tokkie
would be great if that could then be processed automatical-
Rob Tokkie, owner of 36 opticians practices in the Netherlands, has initiated an unusual ly in our database.
and bold change of name in his operations and has replaced the established “Brilservice”
brand with “Eyecare”. At the same time, each business was refined to have a brilliantly lf: What measures are you introducing right now
styled modern ambience. Even the home page has had a redesign. All news is communi- or very soon?
cated in a topical and very attractive online magazine. The new Eyecare motto is: “alleen Rob Tokkie: We have taken stock of our requirements and
het beste voor jouw ogen”. We found all this extremely exciting, so we asked Rob: why? discussed them with our partners.
lf: What do you see as the big challenges of
the future?
lf: There has been movement in the market for opticians their eyes checked by a specialist every six months. Some Rob Tokkie: Costs, prices, competitors.
for years. In your opinion, what have been the most suppliers are now changing this position. They explain the Costs: Staffing costs will increase because there aren’t
ground-breaking changes in recent years? Your com- change in strategy by referring to new studies which say enough new opticians being trained and who can be
pany has grown quickly and has 36 branches today, something different. We are also seeing increasing numbers prepared to take over the work of their colleagues who will
it is considered to be a prime example of intelligent of suppliers who are coming together and joining forces soon retire.
entrepreneurship in a competition-oriented market. in order to increase their influence and market share. As a Prices: The influences from the predominantly price-driven
What happened? result, they are also increasingly in direct competition with online market will have an impact on the margins in offline
Rob Tokkie: New technologies make it easier for compa- us, their customers. business. And on the online margins.
nies to do business with the end user. This applies not only Competitors: New competitors with new sales concepts
IPRO EXPERT
®
for retailers, but also for suppliers. Consumer demand for lf: How have you reacted, what has changed, and how will enter the market. Suppliers who also become competi-
Hans Zwijsen, owner of Opti-Bytes,
additional convenience and efficiency is also increasing. have you dealt with these changes? tors may push through market decisions which affect us as
IPRO consultant for Belgium and
What’s more, we see changes in the attitude of certain sup- Rob Tokkie: We have to make even greater efforts to put operators. Branded products have always been important
the Netherlands. “Used correctly,
pliers. For example, the contact lens industry had claimed together the right range of products and services. We have for our business, but it may be the case that the role of winIPRO irrevocably results in higher
for years that it was very important for the user to have repositioned our company, which also included changing brands in retail and in opticians will change. returns”.
4 IPRO looking forward | Issue 01 2019 IPRO looking forward | Issue 01 2019 5
Good communication:
State of affairs good interfaces
The topic of a “new database” has now been a common thread in issues of “looking Creating interfaces between winIPRO and
forward” for several years – first as a vision, then increasingly tangibly. A few months ago, our many industry partners’ software and
installation of the Microsoft SQL Express database software began for all IPRO users. hardware is relationship work first and
A comparatively quiet and unremarkable operation which had only a few immediately foremost. Sometimes one side wants more,
noticeable effects. sometimes the other. Sometimes one lags
behind the timetable, sometimes the other
has a cold. Sometimes people get on well,
“From the beginning, we have planned the changeover as The switch from the old database to the new one will be sometimes they get on each other’s nerves.
a project which stretches over several years because we implemented with each new version of winIPRO in the But when the interfaces finally work, every-
wanted to avoid inconvenient effects. We are actually coming months. This internal conversion should then deliver one involved rejoices together – and you,
meeting all sorts of user requests and requirements with the further improvements to winIPRO. our customers, most of all.
project, and this programming takes a lot of time,” explains
development manager Thomas Barth. That works: with the new winIPRO database! If you
still don’t know anything about the new database or haven’t We find that we can pride ourselves to some extent on being tation. At the end of the implementation phase, internal
New database – new functions. Users can see that the noticed anything, simply contact your IPRO consultant or the the leader for interfaces for industry software. We integrate testing begins. For this, we get the appropriate access
plan to also consistently offer new functions with the support team in Leonberg. We will check whether your almost all relevant devices. We offer interfaces with industry permissions and the supplier gets an appropriate version of
renovation of the database connection is consistently being system meets the operating system requirements and programs, centration systems, database software, EC cash winIPRO. When both sides are happy, pilot users who work
followed through numerous improvements. For example, it release it. terminals, DATEV – for hearing aid dispensers with NOAH, intensively with the new feature and get in touch if some-
is now possible to enter multiple frames in a glasses order, accounting centres, health insurance accounting, ear mould thing could be improved are “selected”. When the pilot us-
the topic of “lending of glasses and hearing aids” has been How does the changeover work? Installation of the scanners. And just recently we have implemented the win- ers are able to work seamlessly with the new interface, it is
expanded, and a new module for merchandise orders has new winIPRO database starts automatically on the server IPRO ear mould order management system with the smart approved by both sides. In the end, it is reviewed, and we
been developed. after regular winIPRO maintenance. optics 3D scanner. If you have not yet integrated one of your determine whether everything went according to plan and
optometric instruments or your workshop equipment, for what we could do even better in the future. What sounds
Furthermore, there is now a procedure for bringing old What does the database cost? IPRO users with a example, then simply ask your IPRO consultant whether there relatively quick here actually takes weeks at least, usually
order lists up to date without this resulting in unnecessary maintenance contract get the new database free of is an appropriate interface. months in real life. We are proud to now be able to present
and incorrect accounting entries. Sending of invoices as a charge and automatically with maintenance of Version 8.2. our current results to you:
PDF email has also been implemented. They appear on looking forward asked Stefan Mancuso, Head of Project
your letterhead if you want them to. Management, how the current Zeiss and Rodenstock inter-
faces came about. Here’s what he said:
We have implemented, triggered, and achieved a lot on the Interface with Zeiss Visuconsult 500 (Visufit 1000)
topic of interfaces with both partners in 2018. And thus, in Interface with Zeiss Visustore
general, an idea becomes the interface: the supplier generally
informs us at an early stage about a new product which will
be coming onto the market. We then work together to con-
sider how the interface to be established fits into the optician Interface with Rodenstock Consulting (Impressionist 4)
or hearing aid dispenser’s process. Over the phone, via email, Upgrades to the interface with Dneye® Scanner
and in face-to-face meetings. Since we have known each Upgrade to glasses order management
other for several years now, we are able to gauge the other’s
preferences, meaning that we usually reach a consensus The interfaces can simply be ordered from your IPRO
quickly – the idea becomes a project. This is then passed consultant. Help yourself!
on by project management to the appropriate development
department for further definition and planning of implemen-
6 IPRO looking forward | Issue 01 2019 IPRO looking forward | Issue 01 2019 7
1 5
4
2
6 7
IPRO-specialists
3
convert your data.
8 9
TAILOR-MADE SOFTWARE
winIPRO Practice Management System
More than 3,000 businesses currently rely on IPRO. winIPRO Practice Management Soft-
ware comprises 35 years of experience, and has been developed and optimised in close
co-operation with our users, professional bodies and the industry. We look forward to
demonstrating the benefits and possibilities to you. at a glance
Fully integrated.
From the first patient consultation to aftersales service
Interfaces.
winIPRO contains a lot of interfaces for all requirements
1
2
Full patient data
Email and SMS facility 2Go
and repairs, every step is clearly laid out. Full integration in a practice. From workshop machinery to refraction 3 Full patient promotion function, with filter
of manufacturers’ lens-consultation programmes. Plus instruments. The benefit for you: All data only needs to be options and mail merge facility
all our experience regarding patient loyalty programmes, entered once. 4 Instant overview of all patient contacts
work-flow optimisation and management 5 Complete diary function and appointment
history view Enables you to use your IPRO system
A new dimension. 6/7 Full list of all spectacles/CL dispensed from anywhere! All you need is an
IPRO is independent. You will be impressed by the integrated patient contacts, 8 Recall and reminder facility to make sure Apple iPad or a portable computer and
IPRO enables you to work with all manufacturers. You the direct EPoS integration, the easy-to-use stock control your patients are always coming back winIPRO2Go.
remain flexible and independent. Electronic catalogues with and the branch networking. 9 Documents Manager, for scanning in
supplier-specific data are available via the IPRO-Download or importing documents
Service.
8 IPRO looking forward | Issue 01 2019 IPRO looking forward | Issue 01 2019 9
Simply
Complete Ray-Bans: with a
click of the mouse in the future
digital.
For any optician who works with winIPRO, it’s a matter of “digital”, it didn’t match what winIPRO users are used to While a few years ago we all still expected invoices and
course: the lenses are entered into the glasses order and when ordering their lenses. The drawbacks of the additional Recent years have signi communications in writing and on paper, today ever-
electronically ordered with winIPRO. This takes just a few effort for the double entries were clear. increasing numbers of people are happy to deal with things
clicks of the mouse – the lens supplier has already received ficantly changed our ex- quickly and cost-effectively via email and PDF.
all of the necessary information. We are talking here about a From the beginning of this year, the first IPRO customers
process which has been largely “digitalised” for many years are able to enter complete Ray-Ban glasses in the glasses pectations with regard to This is about more than just being able to send any desired
and which, frankly, is not worth a new report. order and order them electronically. Entering the lenses and invoices, promotional letters, or other communications as
the desired frame is done almost as normal. But only al- digitalisation. This applies a PDF directly from the software. It – as was once the case
Unless we’re talking not about ordering lenses, but rather most. Because the desired frame comes from the Luxottica for paper and snail mail – is also about the results looking
about ordering glasses complete with lenses. And unless frame catalogue which can be loaded from the winIPRO for all sectors of commu- good and meeting the legal requirements.
the complete glasses are Ray-Bans. Then a digital process online data service. No matter which Ray-Ban frame it is:
which has long been known and is in fact very familiar tedious manual entry of the frame is no longer necessary as nication. winIPRO contains numerous options for this, which the
suddenly becomes a real innovation. of now. If the frame should be ordered as a complete pair personal IPRO consultants are also happy to set up and
of glasses, then you simply need to select the appropriate provide training in so that the invoice is ultimately sent on
The first steps began rather quietly with the fact that the options in the frame window. the current stationery for the company as a PDF. Users with
Ray-Ban price list catalogue can be loaded by the winIPRO a maintenance contract have already received the option
online data service. Until now, the desired Ray-Ban lenses Ordering of the complete glasses is done as usual via of PDF printing and sending as part of their updates –
and frames had to be entered and ordered separately on the winIPRO lens ordering list, for which one click of the however, the function for getting PDF print-outs on digital
the MyLuxottica website. Even if this form can be called order button is sufficient. Of course, you will also get order stationery should be set up and configured by experts.
confirmations from the Luxottica server which keeps you
informed about the current order status.
This frame should be The pilot phase ends in March 2019. After that, all IPRO
Order
ordered as a complete customers will be able to get the new winIPRO Luxottica
Glazing pair of glasses.
complete glasses order management system and benefit
from the frame suppliers
from this true innovation. This option will initially only be
available to IPRO customers.
10 IPRO looking forward | Issue 01 2019 IPRO looking forward | Issue 01 2019 11
No backup,
no sympathy
Check your own data backup with the help of the following exam-
ples and answer the simple question: would you be protected?
As an old programming adage goes – which the experts in Backup Plus is the right solution for all IPRO users who
the IPRO Technical and Development Department violate want to effectively protect their valuable data. Backup Plus
time and again when they haven’t the heart to leave users automatically runs every night with no need to do anything Incident Your solution winIPRO Backup Plus
who don’t have an up-to-date data backup out in the cold and saves not only the latest data, but also complete
after a hardware crash. backups of the last week, the last month, and the last year. A text, a price list, or even an entire storage unit The latest backup is one day old.
As a result, even data which has been accidentally deleted has been accidentally deleted, which has been The data is found in the backup.
Data which is accidentally deleted, faulty hard drives, without anyone noticing immediately can be retrieved. noticed immediately.
faulty file systems after a power cut, or encryption of entire
systems by so-called Trojan viruses – time and again it is The entire backup is also mirrored in a second location – Data is deleted, but this is not noticed Backup Plus backs up the last three days,
necessary to fall back on data backups. If there is a current generally in your home – for which so-called NAS (net- immediately. the last week, and the last month.
backup from last night, then restoring the data is an easy work-attached storage) is used. If one of these backups
task and it is possible to be back up and running in a short doesn’t work, then you are informed by email. The IPRO Old data needs to be accessed for any reason Backup Plus guarantees access to the last year.
space of time. experts also monitor the completeness of the backups and (Medical Devices Act, prosecution, tax audit). We also recommend saving annual back-ups in
get in touch if data backups fail to run multiple times. the safe.
But sometimes the experts rub their eyes in disbelief when
they are presented, when they ask for the last data backup, We recommend a daily local copy in addition to Backup Server hardware failure. Faulty hard drive. Local You can continue working with the local copy
with a backup which is four weeks, two months, or even Plus so that you can immediately continue working on a copy available. during the repair.
more than a year old. Then the long-winded, laborious, and workstation in the event of a server failure.
expensive attempt at data retrieval begins. Sometimes it is Server hardware failure. Faulty hard drive. No Backup in Backup Plus – the data loss is less
still possible to reconstruct the data reasonably completely local copy. than one day.
from a faulty hard drive. In other cases, e.g. following high
overvoltage in a lightning strike, the hardware is sufficiently A virus has encrypted the server hard drive and Backup in Backup Plus – the data loss is less
destroyed that the attempt of a data retrieval is hopeless. some workstation hard drives. The local copy is than one day.
often also disabled in the process.
A virus has encrypted the server hard drive Backup Plus ensures that the connections are
and some workstation hard drives. It has also only open while the backup is running.
attacked the local backup media because the
backup media were not separated.
A disaster – for example a fire – destroys the Backup Plus duplicates all backup files on an
IPRO EXPERT
®
company. Both the server and the backups external medium which is in your home, for ex-
Roland Brömmel, with IPRO since generated within the company are ruined. ample. As a general rule, the data loss is one day.
1986. Large parts of winIPRO are
the result of his clever programming
ideas. And there’s more: he’s a great
cook and tireless supporter
of musical talents.
12 IPRO looking forward | Issue 01 2019 IPRO looking forward | Issue 01 2019 13
Kristina Otto, Brillenmacher Otto,
Reichenbach VOLKER MEYER, OPTIMUM, BRUCHKÖBEL lf: A question for the future: what motivates you, what
do you believe in, what do you want as an optician?
lf: I remember your enthusiasm at the PASKAL 3D Kristina Otto: Definitely digitalisation. Because my col-
cinema event in Frankfurt three years ago. Has it per- leagues and I have to wrap up warm and stay on the ball.
sisted, or even deepened? On the other hand, I rely on personal human consulting and
Volker Meyer: The enthusiasm has turned into a firm con- on optometry.
viction – for us, PASKAL 3D is the best option for refraction
available on the market. The wide variety of electronic tests SILKE JAUDES, OPTIK JAUDES, BACKNANG,
are constantly being further developed. There are great WEINSTADT AND WINNENDEN
add-on modules such as the COM Visus module. Soon,
we will be able to completely darken our refraction room in lf: Ms Jaudes, how long have you been using
order to eliminate colour vision. We can then perfectly test PASKAL 3D?
night blindness in our patients with the COM Visus module. Silke Jaudes: Since the system came onto the market.
Since the beginning.
lf: Do you carry out refractions with the standard
Paßmann and Kalder series of tests? lf: And what do you predominantly use it for?
Volker Meyer: Yes, but adapted to our conditions. That’s Silke Jaudes: For everything. We exclusively use PASKAL
the great things: each employee can put together their 3D for refractions.
own range of tests. That provides additional reliability in the
refraction. lf: In your opinion, what is the key benefit in compari-
son with conventional methods?
3D
lf: PASKAL N for the close-up test will be presented at Silke Jaudes: It allows us to help patients to see even
opti. Interesting? better. That’s the biggest advantage. In addition to that, the
Volker Meyer: I’ll certainly take a look. That would be a method looks more impressive and offers a bit of a show
PASKAL
wonderful addition. for the patient.
KRISTINA OTTO, BRILLENMACHER OTTO, lf: Do you have fewer complaints?
REICHENBACH AN DER FILS Silke Jaudes: It’s hardly possible to have still fewer than
we had before.
lf: How long have you been carrying out refractions
with PASKAL 3D? lf: What functions do you use?
Kristina Otto: Since 2016. And exclusively so. Silke Jaudes: In addition to the base module, we also
use COM Visus for the best possible correction of night
lf: What do you appreciate about this system? blindness with continuous movement. The driver tool for the
Kristina Otto: I offer patients an experience, “natural” con- best glasses for drivers. Then the Kids & Teens children’s
Simply the better show – ditions, and more show. I like the precision. The optotypes
seem much brighter to me than in comparable systems, for
optometry module. And the low vision module too. We
haven’t taken a look at the contact lenses module yet. For
looking forward talks to users example. It’s great that I can show the patient the images
from the DNEye Scanner on the same monitor.
us, PASKAL 3D is another significant step on the path to
the digitalisation of optometry. That’s exactly what we want
and need.
lf: Are there patients who aren’t comfortable with “3D”?
We sought out PASKAL 3D users and asked them about their experiences Kristina Otto: That happens. Then I simply switch to 2D lf: How do your patients react?
with sensational eye examination. We gained two impressions from these and carry out conventional refraction. Silke Jaudes: They like it a lot. We also use PASKAL 3D as
on-site interviews: 3D refraction is a perfect fit for day-to-day optics and is the basis for sight test advertising. You can do a lot with it.
preferred by all refractionists. And more importantly: patients are aware of lf: A resumé?
the innovation and are delighted by the good results. Kristina Otto: I like to show modern digital professional- lf: Where do you see potential for optimisation?
ism. My goal is to digitally implement as many processes as Silke Jaudes: At the moment, we are perfectly happy.
possible. PASKAL 3D is a significant step towards that. Particularly with our IPRO consultant.
14 IPRO looking forward | Issue 01 2019 IPRO looking forward | Issue 01 2019 15
IPRO International
Steinbeisstrasse 6
D-71229 Leonberg
Germany
UK-phone 020-3868-7794
info@iprouk.com
www.iprouk.comYou can also read
