Universum Talent Research 2019 - Partner Report | Universidad Carlos III De Madrid - UC3M
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Universum Talent Research 2019
Partner Report | Universidad Carlos III De Madrid
Spanish Edition | Students | IT
1
2019 | Spain | Students | IT
What we cover in the report
1 INTRODUCTION
2 TALENT PROFILE
3 UNIVERSITY BRAND PERCEPTION
4 COMMUNICATION
5 CAREER AND EMPLOYER PREFERENCES
6 APPENDIX
2
2019 | Spain | Students | IT
Table of contents
1 INTRODUCTION In this section you will learn:
• How Universum works
• How you can use this
report
• The target groups covered
in this report
3
2019 | Spain | Students | IT
Universum at a glance
Universum Access, the
interactive platform to dive Partner with 1700 clients
30 years of global data deeper into your brand. globally, from local champions
and experience to global giants
EBNow
Most Attractive Employer 1 decade publishing the Fourth year delivering
rankings published in 40+ World's Most Attractive our established industry
markets Employers benchmark
1+ million respondents make Certified 1000+ Employer Established and globally
our survey the world's largest Branding Professionals recognized media partner
talent survey
4
2019 | Spain | Students | IT
We partner with the best
universities in the world
As part of our mission to connect talent with the future, we go
straight to the source. Universum partners with the most important
universities all over the world to gain insights about talents’ skills,
preferences and plans for their future.
With these unique insights and 30 years of experience in the realm
of Employer Branding, Universum helps universities understand best
practices when interacting with employers, and provides detailed
data on how students and alumni perceive top employers and
modern careers.
Together, Universum and universities around the world are creating
a more transparent world around education and career readiness.
5
2019 | Spain | Students | IT
Our work makes an impact across the globe
Featured in prominent global media with reach in the millions – recognized by c-level executives
Media coverage in over
These are the Most
Attractive
Employers for Business
60
countries
students How the Best Global
World Economic Forum Employers
Convince Workers to Join and
HBR Stay
Awareness vs. Differentiation:
It’s Time for Organizations to
Distinguish Their Employer Are you a doer or a manager?
Brand The Economist
Forbes
World’s Top Employers
for New Grads
Gen Y: One size does not CNN Money
fit all at the office
BBC
6
2019 | Spain | Students | IT
This report helps you to…
UNDERSTAND IDENTIFY ATTRACT MANAGE
…your talents’ career …your talents’ …relevant employers …your brand
preferences & readiness for their to cooperate with perception &
expectations professional lives you attractiveness
Connecting Talent with the Future Universum is the global leader in the field of
employer branding and talent research. Through
our market research, consulting and media
solutions we aim to close the gap between the
expectations of employers and talent, as well as
support Higher Education Institutions in their roles.
Our unique insights into the recruitment
challenges of employers and the dynamics of the
talent market, help colleges and universities
worldwide.
Learn more:
https://universumglobal.com/university-partners/ 7
2019 | Spain | Students | IT
Target groups
THE QUESTIONNAIRE
• Created with 30 years of experience, extensive research within
HR, focus groups and communication with our clients talents.
• Global perspective - local insight.
• Conducted via an online survey. The online link was distributed
via university and talent-networks, communities, the Universum NUMBER OF RESPONDENTS
Panel and different local and global partners.
Your students 97
RESPONDENTS
• Students at higher educational institutions
All students 2 403
FIELD PERIOD
October 2018 to March 2019
Total number of
respondents in the survey 31 471
8
2019 | Spain | Students | IT
Table of contents
1 INTRODUCTION This chapter focuses on the
competences of your talent
and how they compare to the
2 TALENT PROFILE comparison group.
These insights will help you
improve the employability of
your talent by being able to
communicate their unique
value to employers.
9
2019 | Spain | Students | IT
The Universum Career Profiles
Your students
All students
102019 | Spain | Students | IT
The students’ profiles
75 % 25 % 78 % 22 %
Male Female Male Female
AVERAGE EXPECTED ANNUAL SALARY AVERAGE EXPECTED ANNUAL SALARY
27 424 EUR 26 168 EUR
TOP CAREER GOALS TOP CAREER GOALS
1. To have work/life balance 1. To have work/life balance
2. To be competitively or intellectually challenged 2. To be secure or stable in my job
3. To be secure or stable in my job 3. To be competitively or intellectually challenged
ATTRACTIVE UNIVERSITY ATTRIBUTES ATTRACTIVE UNIVERSITY ATTRIBUTES
1. International acclaim 1. High rank within its field
2. Friendly and open environment 2. High employment among graduates
3. Prestige 3. Friendly and open environment
YEAR OF GRADUATION YEAR OF GRADUATION
31%
24% 20% 20% 21% 22%
14% 14% 15% 13%
1% 0% 1% 4%
2018 2019 2020 2021 2022 2023 2024 2018 2019 2020 2021 2022 2023 2024
or later or later
112019 | Spain | Students | IT
Skills Self Assessment
Without proof of performance, employers cannot be sure of graduates’ skills or abilities.
Therefore, it is not that graduates innately lack those skill sets, but it is difficult to prove that they
possess them.
We provide insights about which skills your students think they are strong in and which skills they
would like to improve in order to support you in preparing your students for the working world,
Your students’ top 3 strongest skills Your students’ top 3 improvement areas
1. Problem-solving 1. Communication
2. Responsibility 2. Time management
3. Adaptability 3. Team work
122019 | Spain | Students | IT
Your students’ strengths (and weaknesses)
64%
Problem-solving
51%
Sorted by the difference between the two target groups
43%
Adaptability
37%
19%
Integrity
14%
43%
Positive attitude
42%
Your students
Time management
14% All students
13%
14%
Flexibility
14%
21%
Communication
21%
50%
Responsibility
50%
5%
Work ethic
16%
21%
Team work
37%
• Which of these skills do you consider yourself strongest in? (Please select a maximum of 3 alternatives.) • The graph is sorted descending by the difference between the two target groups.
132019 | Spain | Students | IT
Your students’ improvement areas
59%
Communication
47%
Sorted by the difference between the two target groups
39%
Team work
29%
20%
Work ethic
13%
17%
Integrity
13%
Your students
Problem-solving
22% All students
23%
20%
Flexibility
21%
15%
Adaptability
17%
20%
Positive attitude
24%
54%
Time management
61%
7%
Responsibility
17%
• Which of these skills would you most like to improve? • The graph is sorted descending by the difference between the two target groups.
142019 | Spain | Students | IT
Practical experiences (1/2)
62%
I have travelled abroad
61%
44%
I have studied abroad
19%
41%
I have had a summer job in my home country
34%
I have done volunteer service
38% Your students
32%
All students
33%
I have been a tutor
17%
33%
I have done internships/apprenticeships in my home country
28%
33%
I have had a leading role in student organizations
27%
33%
I have had part-time jobs not related to my area of study
26%
26%
I have had part-time jobs related to my area of study
19%
• Which of the following experiences do you have? Please select as many as applicable.
152019 | Spain | Students | IT
Practical experiences (2/2)
21%
I have been a team leader in a sport club
20%
18%
I have been a group leader in student events
20%
18%
I have had full-time jobs not related to my area of study
14%
I have had full-time jobs related to my area of study
18% Your students
10%
All students
8%
I have had a summer job abroad
6%
3%
I have done internships/apprenticeships abroad
5%
3%
I have done military service
1%
3%
I have my own start-up
5%
3%
Other
3%
• Which of the following experiences do you have? Please select as many as applicable.
162019 | Spain | Students | IT
Table of contents
1 INTRODUCTION This chapter evaluates your
university brand perception
with regards to four different
2 TALENT PROFILE aspects:
• Reputation & Image
3 UNIVERSITY BRAND PERCEPTION •
•
Educational Offering
Culture & Student Life
• Employability & Future
Opportunities
This chapter also offers
insights on the preferred
career/alumni services used
by your talent.
172019 | Spain | Students | IT
What talent thinks about Universidad Carlos III De Madrid
• What is the first word that comes to mind when you think of your college or university? • These are answers were provided by your talent.
• Spelling mistakes might occur.
• Different colors have been used for design purposes only & reflect the associations of your talent.
182019 | Spain | Students | IT
Is your image distinct?
Your students
All students
• What is the first word that comes to mind when you think of your college or university? • These are answers were provided by your talent.
• Spelling mistakes might occur.
• Different colors have been used for design purposes only & reflect the associations of your talent.
192019 | Spain | Students | IT
The Universum Drivers of University Attractiveness
University Reputation and Image Culture & Student Life
• Availability of financial aid & • State of the art facilities • Commitment to diversity & • Secure campus environment
scholarships inclusion*
• Successful alumni • Social & recreational activities
• Low costs* • Attractive geographic location
• Tradition of academic excellence • Support for gender equality
• High rank within its field* • Creative & dynamic atmosphere
• International acclaim* • Friendly & open environment
• Prestige • Heritage & tradition
• Recommended by friends / family • International student body
Employability & Future Opportunities Educational Offering
• Focus on professional development • Strong ties with industry • Attractive/exciting programs & • Strong student support (e.g.
fields of study Tutors, advisors, etc.)
• Good reference for future career • Supports & develops
&/ or education entrepreneurialism • Challenging curriculum • Study abroad program
• High employment among • Target school for employers in my • Exceptional professors/ lecturers • Unique or particular programs
graduates field
• International focus
• Launching pad for international • Teaches transferable & practical
• Practical aspects within the
career skills employers are looking for
curriculum
• Opportunities to network with
• Quality & variety of courses
employers
* Newly added answer choice/changed answer choice
This framework has been developed by Universum in cooperation with universities.
202019 | Spain | Students | IT
The most important attributes - Top 10
Your students All students
1. International
International acclaim_Reputation acclaim 1. High rank
High rank within its field_Reputation within its field
2. Friendly
Friendly and open environment_Culture and open environment 2. High employment
High employment among graduates_Employability among graduates
3. Prestige
Prestige_Reputation 3. Friendly
Friendly and open environment_Culture and open environment
4. High employment
High employment among graduates_Employability among graduates 4. Creative
Creative and dynamic atmosphere_Culture and dynamic atmosphere
5. Creative
Creative and dynamic atmosphere_Culture and dynamic atmosphere 5. Prestige
Prestige_Reputation
6. High rank
High rank within its field_Reputation within its field 6. International
International acclaim_Reputation acclaim
d reference for future career and/or7.education_Employability
Good reference for future career and/or education 7. Challenging
Challenging curriculum_Offering curriculum
8. Exceptional
Exceptional professors/lecturers_Offering professors/lecturers 8. Strong
Strong student support (e.g. tutors, advisors, student
etc.)_Offering support (e.g. tutors, advisors, etc.)
8. International
International focus_Offering focus 9. Exceptional
Exceptional professors/lecturers_Offering professors/lecturers
10. Quality
Quality and variety of courses_Offering and variety of courses 10. Teaches
Teaches transferable and practical skills employers transferable
are looking and practical skills employers are looking for
for_Employability
Reputation & Image Culture & Student life
Employability & Future opportunities Educational offering
• Which of these are most important to you? Please select a maximum of three alternatives.
212019 | Spain | Students | IT
The most important per Driver of University Attractiveness
REPUTATION & IMAGE CULTURE & STUDENT LIFE EMPLOYABILITY & FUTURE
EDUCATIONAL OFFERING
OPPORTUNITIES
2019: 2019: 2019: 2019:
1. International acclaim 1. Friendly and open environment 1. High employment among graduates 1. Exceptional professors/lecturers
2. Prestige 2. Creative and dynamic atmosphere 2. Good reference for future career 1. International focus
3. High rank within its field 3. Secure campus environment and/or education 3. Quality and variety of courses
3. Focus on professional development
2018: 2018: 2018: 2018:
1. International acclaim 1. Friendly and open environment 1. High employment among graduates 1. International focus
2. Prestige 2. Creative and dynamic atmosphere 2. Good reference for future career 2. Study abroad program
3. High rank within its field 3. International student body and/or education 3. Exceptional professors/lecturers
3. Focus on professional development
2017: 2017: 2017: 2017:
1. Prestige 1. Creative and dynamic atmosphere 1. High employment among graduates 1. International focus
2. Highly ranked within its field 2. Friendly and open environment 2. Good reference for future career 2. Exceptional professors/lecturers
3. Internationally acclaimed 3. International student body and/or education 3. Study abroad program
3. Focus on professional development
• Which of these are most important to you? Please select a maximum of three alternatives.
222019 | Spain | Students | IT
The top 10 topics your talent associates with you
Your students All students
1. High employment
High employment among graduates_Employability among graduates 1. Secure
Secure campus environment_Culture campus environment
2. Prestige
Prestige_Reputation 2. Friendly
Friendly and open environment_Culture and open environment
3. High rank
High rank within its field_Reputation within its field 3. High rank
High rank within its field_Reputation within its field
4. Secure
Secure campus environment_Culture campus environment 4. High employment
High employment among graduates_Employability among graduates
d reference for future career and/or5.education_Employability
Good reference for future career and/orGood
education
reference for future career and/or5.education_Employability
Good reference for future career and/or education
6. International
International focus_Offering focus 6. Support
Support for gender equality_Culture for gender equality
6. Study
Study abroad program_Offering abroad program 7. Opportunities
Opportunities to network with employers_Employability to network with employers
8. International
International acclaim_Reputation acclaim 8. Strong
Strong student support (e.g. tutors, advisors, student
etc.)_Offering support (e.g. tutors, advisors, etc.)
9. International
International student body_Culture student body 9. Prestige
Prestige_Reputation
10. Friendly
Friendly and open environment_Culture and open environment 10. Study
Study abroad program_Offering abroad program
Reputation & Image Culture & Student life
Employability & Future opportunities Educational offering
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
232019 | Spain | Students | IT
Do you stand for what’s important to your talent?
Your average
association
Important areas where Important areas where
Attractiveness within the
your university rates your university rates
low highly
target group
– –
consider whether to continue
adapt communication communicating Attribute’s
average
importance
Less important areas Less important areas
where your university where your university
rates low rates highly
– –
monitor / no action keep as is
Attributes that your students associate with your university
242019 | Spain | Students | IT
Reputation & Image
Attractiveness vs. Associations with Universidad Carlos III De
Madrid
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
• Which of these are most important to you? (Max. 3)
252019 | Spain | Students | IT
Reputation & Image
Most frequent associations
88%
Prestige
47%
85%
High rank within its field
60%
70%
International acclaim
40%
52% Your students
Tradition of academic excellence
24% All students
48%
Successful alumni
40%
42%
State of the art facilities
29%
30%
Availability of financial aid and scholarships
42%
21%
Recommendation by friends/family
33%
9%
Low costs
26%
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
262019 | Spain | Students | IT
Culture and Student Life
Attractiveness vs. Associations with Universidad Carlos III De
Madrid
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
• Which of these are most important to you? (Max. 3)
272019 | Spain | Students | IT
Culture and Student Life
Most frequent associations
79%
Secure campus environment
65%
69%
International student body
46%
66%
Friendly and open environment
63%
52% Your students
Social and recreational activities
37% All students
48%
Creative and dynamic atmosphere
44%
45%
Attractive geographic location
42%
45%
Commitment to diversity and inclusion
39%
45%
Support for gender equality
50%
24%
Heritage and tradition
24%
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
282019 | Spain | Students | IT
Employability and Future Offering
Attractiveness vs. Associations with Universidad Carlos III De
Madrid
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
• Which of these are most important to you? (Max. 3)
292019 | Spain | Students | IT
Employability and Future Offering
Most frequent associations
88%
High employment among graduates
59%
77%
Good reference for future career and/or education
50%
65%
Opportunities to network with employers
49%
62% Your students
Focus on professional development
44% All students
50%
Supports and develops entrepreneurialism
34%
46%
Launching pad for international career
31%
Teaches transferable and practical skills employers are 46%
looking for 42%
38%
Target school for employers in my field
36%
35%
Strong ties with industry
34%
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
302019 | Spain | Students | IT
Educational Offering
Attractiveness vs. Associations with Universidad Carlos III De
Madrid
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
• Which of these are most important to you? (Max. 3)
312019 | Spain | Students | IT
Educational Offering
Most frequent associations
70%
International focus
38%
70%
Study abroad program
46%
59%
Attractive/exciting programs and fields of study
44%
59% Your students
Quality and variety of courses
42% All students
59%
Strong student support (e.g. tutors, advisors, etc.)
49%
48%
Challenging curriculum
33%
44%
Exceptional professors/lecturers
31%
44%
Practical aspects within the curriculum
36%
26%
Unique or particular programs
18%
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
322019 | Spain | Students | IT
Influences on decisions where to study
50%
Courses/subjects offered by the university
34%
44%
University rankings/reputation
26%
25%
Career & university fairs
10%
Your students
19%
Students/alumni of the university All students
20%
17%
Friends
16%
17%
Information event at university (e.g. open campus day)
16%
17%
University promotion material
8%
14%
Guidance from the school I was attending
12%
• Which of the following influenced you the most to choose your college or university? Please select a maximum of
3 alternatives.
332019 | Spain | Students | IT
Less important influence factors for your school’s selection
14%
University's website
11%
11%
Parents
20%
8%
University directories/guides
5%
Your students
6%
Affordable costs All students
16%
6%
Online social networks/communities (e.g. Facebook)
4%
3%
Media presence in print publications
3%
3%
Media presence on digital channels
3%
6%
None of the above
14%
• Which of the following influenced you the most to choose your college or university? Please select a maximum of
3 alternatives.
342019 | Spain | Students | IT
University satisfaction
36%
30%
28%
25%
14%
12%
11% 10%
9%
6%
5%
3% 3% 3%
2% 2%
0% 0% 0% 0% 0% 0%
0 1 2 3 4 5 6 7 8 9 10
Not at all Extremely
satisfied satisfied
Average rate 2018: Average rate 2019: Average rate 2019:
8,0 7,4
Your students Your students All students
• How satisfied are you with your college or university? 0 – Not at all satisfied, 10 – Extremely satisfied.
352019 | Spain | Students | IT
General usage of career services
Your students All students
4%
14%
96% 86%
Share of students using one or more Share of students using one or more
career services at their university career services at their university
Share of students not using any career Share of students not using any career
service at their university service at their university
• Which of these career services have you used at your college or university? Select as many as applicable.
Average rate 2019: Average rate 2019:
362019 | Spain | Students | IT
The most important career services (1/2)
54%
Interaction with employers
31%
38%
Company database with job & internship postings
22%
33%
Career/job/internship fairs Your students
24%
All students
25%
Coaching/mentorship program
27%
17%
Employer presentations
19%
17%
General help with searching for a job/internship
22%
Guidance to understand my career planning & options (e.g. 17%
personality or skills testing)
20%
• Which of these are most important to you? (Max. 3)
372019 | Spain | Students | IT
The most important career services (2/2)
17%
Interaction with alumni
13%
17%
Online career advice
13%
17%
Recruitment & industry talks Your students
18%
All students
17%
Visiting companies
27%
Career preparation workshops (e.g. resume/CV writing, 8%
interviewing)
20%
Other
2%
None of the above
4%
• Which of these are most important to you? (Max. 3)
382019 | Spain | Students | IT
Which career services are being used? (1/2)
65%
Company database with job & internship postings
33%
54%
Career/job/internship fairs
28%
42%
Online career advice
25%
Your students
All students
42%
Recruitment & industry talks
34%
42%
Visiting companies
19%
31%
Career preparation workshops (e.g. resume/CV writing,
interviewing)
18%
31%
Employer presentations
27%
• Which of these career services have you used at your college or university? Select as many as applicable
392019 | Spain | Students | IT
Which career services are being used? (2/2)
31%
Interaction with alumni
34%
31%
Interaction with employers
23%
23%
General help with searching for a job/internship
18%
Your students
All students
15%
Coaching/mentorship program
25%
12%
Guidance to understand my career planning & options (e.g.
personality or skills testing)
14%
19%
Other
4%
4%
None of the above
14%
• Which of these career services have you used at your college or university? Select as many as applicable
402019 | Spain | Students | IT
Satisfaction with career service
29% 29%
23%
21% 21%
20%
15%
8% 8% 9%
5%
4%
2% 2% 2%
1% 1%
0 1 2 3 4 5 6 7 8 9 10
Poor Excellent
Average rate 2019: Average rate 2019:
7,7 7,1
Your students All students
• How would you rate the career services offered at your college or university? 0 - Poor, 10 - Excellent.
412019 | Spain | Students | IT
Recommendable channels for career service information
89%
Email
72%
67%
Social media
49%
63%
University website
57%
26% Your students
Notice boards
26%
All students
26%
TV screens within the university
27%
22%
Printed university news
15%
15%
Text messages
12%
Other
1%
None of the above
7%
• On which channels would you like to receive information from your career service? Please select as many as
applicable.
422019 | Spain | Students | IT
Table of contents
1 INTRODUCTION This chapter focuses on how
today’s talent communicates.
2 TALENT PROFILE Our research proves that the
more focused employers are in
their communication, the more
3
likely they are to engage their
UNIVERSITY BRAND PERCEPTION target group.
4 COMMUNICATION
432019 | Spain | Students | IT
Best campus recruiting activities
Your students
All students
• Which employer has impressed you the most with its campus recruitment activities in the last 12 months?
442019 | Spain | Students | IT
The Universum Communication Channel Framework
PRINT DIGITAL IN PERSON
• Brochures presenting career possibilities at • Career guidance websites • Career fairs
a company/organisation • Employers' career websites • Case studies as part of curriculum
• Career guides • Online job boards • Competitions/games (hackathon,
• Career magazines business case, quiz etc)
• Online meet ups
• Student organisation publications • Conferences arranged and hosted by
• Social media
• University press employers
• Employer office/site visits
• Employer presentations on campus
• Industry fairs/conferences
• Skills training sessions organised by
employers
452019 | Spain | Students | IT
Talent behaviour across different types of channels
61%
of the talent use print
On average:
channels.
KEEP IN MIND:
All students use a
6,0 95%
of the talent use
digital channels.
combination of print,
digital and in-person
channels when
different channels are used learning about
to find information about potential employers.
76%
of the talent use in-
employers.
person channels.
• Which channels do you use in general to learn about potential employers? Choose as many as applicable.
462019 | Spain | Students | IT
Top channels students use to learn about employers
All students
PRINT DIGITAL IN PERSON
1. University press 1. Social media 1. Employer presentations on campus
2. Brochures presenting career possibilities 2. Employers' career websites 2. Competitions/games (hackathon,
at a company/organisation 3. Online job boards business case, quiz etc)
3. Career guides 3. Career fairs
4. Career guidance websites
4. Student organisation publications 4. Industry fairs/conferences
5. Online meet ups
5. Career magazines 5. Case studies as part of curriculum
• Which channels do you use in general to learn about potential employers? • This slide shows the top 5 communication channels.
472019 | Spain | Students | IT
Communication channels – Top 15
Social media 79%
71%
Employers' career websites 71%
64%
Online job boards 65%
57%
Career guidance websites 47%
41%
Career fairs 44%
30%
Student organisation publications 41%
25% Your students
38%
Employer presentations on campus 38% All students
Brochures presenting career possibilities at a 35%
company/organisation 27%
Case studies as part of curriculum 35%
28%
Industry fairs/conferences 35%
29%
University press 35%
33%
Competitions/games (hackathon, business case, quiz 32%
etc) 32%
Career guides 29%
26%
Employer office/site visits 26%
22%
Skills training sessions organised by employers 26%
17%
• Which channels do you use in general to learn about potential employers?
482019 | Spain | Students | IT
Top channels employers should use more
52%
Social media
44%
39%
Employer presentations on campus
39%
39%
University press
25%
33%
Career fairs Your students
26%
All students
Competitions/games (hackathon, business 33%
case, quiz etc) 23%
33%
Employers' career websites
29%
Conferences arranged and hosted by 30%
employers 24%
18%
Industry fairs/conferences
17%
18%
Online job boards
32%
Brochures presenting career possibilities at a 15%
company/organisation 12%
• In which channels do you think employers should invest more time and money to communicate with you? • Only includes the Top 10 channels.
492019 | Spain | Students | IT
On which platforms do students look for employer information?
66%
LinkedIn
50%
43%
Infojobs
48%
37%
Infoempleo
23%
34%
YouTube
36% Your students
29% All students
Twitter
37%
26%
Instagram
34%
Online network/community from my 26%
university/career center 20%
20%
Facebook
26%
17%
Google+
16%
17%
Tecnoempleo
8%
• Which of these online platforms do you use to inform yourself about employers?
502019 | Spain | Students | IT
The employers with the most impressive social media presence
Your students
All students
• Which employer has impressed you the most with its social media activities in the last 12 months?
512019 | Spain | Students | IT
How would a lacking presence on social media affect talent’s decision to work
for a considered employer?
Your students
0%
It would not affect my
32%
decision at all
It would make me less
interested in them
68% I would not consider
working for them
• If you find that an employer you are considering working for does not have a presence on social media how
would it affect your decision to work for them?
522019 | Spain | Students | IT
Table of contents
1 INTRODUCTION This chapter covers the career
goals and career preferences of
your talent.
2 TALENT PROFILE
It focuses on those employer
attribute which are attractive to
3
your talent, as well as their
UNIVERSITY BRAND PERCEPTION preferred choice of employers.
4 COMMUNICATION
5 CAREER AND EMPLOYER PREFERENCES
532019 | Spain | Students | IT
Your students’ plans after graduation
71%
Work for an international company/organisation
55% Your students :
Work for a national company/organisation
15%
26%
71%
Will continue
studying
10%
Start my own business
6%
2%
Work for a start-up
8% All students :
Work in the public sector
2%
3%
74%
Will continue
studying
Other
1%
• Which of the following would you most prefer for your first job after graduation?
• Do you plan to continue studying after obtaining your current degree?
542019 | Spain | Students | IT
The most preferred industries
Software, Computer Services, Multimedia 68%
Development, Digital Entertainment 68%
46%
Technology Hardware & Equipment
46%
29%
Aerospace and Defence
14%
24%
Telecommunication and Networks
26% Your students
12% All students
E-commerce
12%
10%
Arts, Entertainment and Recreation
8%
7%
Banks
9%
7%
Management and Strategy Consulting
6%
5%
Energy
2%
5%
Financial Services
2%
• In which industry or industries would you most like to work after graduating? You can choose up to 3 industries. • These are your students’ ten most prefered industries
552019 | Spain | Students | IT
What is your students’ ideal employer size?
5%
Less than 10 employees
4%
5%
10 - 49 employees
14%
10%
50 - 199 employees
18%
Your students
20%
200 - 499 employees All students
11%
7%
500 - 999 employees
9%
20%
1 000 - 4 999 employees
11%
5%
5 000 - 9 999 employees
6%
29%
More than 10 000 employees
26%
• What employer size would you prefer when choosing your first employment?
562019 | Spain | Students | IT
The most important career goals
49%
To have work/life balance
60%
46%
To be competitively or intellectually challenged
37%
41%
To be secure or stable in my job
45%
32% Your students
To be entrepreneurial or creative/innovative
34%
All students
29%
To be a leader or manager of people
27%
29%
To be a technical or functional expert
33%
29%
To have an international career
22%
To be dedicated to a cause or to feel that I am 27%
serving a greater good 23%
10%
To be autonomous or independent
10%
• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.
572019 | Spain | Students | IT
The Universum Drivers of Employer Attractiveness
Employer Reputation & Image People & Culture
The attributes of the employer as an organisation The social environment and attributes of the workplace
• Attractive/exciting products and • Innovation • A creative and dynamic work • Leaders who will support my
services environment development
• Inspiring leadership
• Corporate Social Responsibility • A friendly work environment • Opportunities to make a personal
• Inspiring purpose
• Embracing new technologies impact
• Market success • Commitment to diversity and
• Ethical standards inclusion • Recognising performance
• Prestige (meritocracy)
• Fast-growing/entrepreneurial • Encouraging work-life balance
• Recruiting only the best talent
• Interaction with international clients
and colleagues • Respect for its people
Remuneration & Advancement Opportunities Job Characteristics
The monetary compensation and other benefits, The contents and demands of the job, including the learning
now and in the future opportunities provided by the job
• Clear path for advancement • Leadership opportunities • Challenging work • Opportunities for international
travel/relocation
• Competitive base salary • Performance-related bonus • Customer focus
• Professional training and development
• Competitive benefits • Rapid promotion • Flexible working conditions
• Secure employment
• Good reference for future career • Sponsorship of future education • High level of responsibility
• Team-oriented work
• High future earnings • Support for gender equality • High performance focus
• Variety of assignments
582019 | Spain | Students | IT
What is attractive
Your students
EMPLOYER REPUTATION & IMAGE PEOPLE & CULTURE
1. Innovation 1. A creative and dynamic work environment
2. Attractive/exciting products and services 2. Opportunities to make a personal impact
3. Embracing new technologies 3. Recognising performance (meritocracy)
RENUMERATION & ADVANCEMENT JOB CHARACTERISTICS
OPPORTUNITIES
1. Good reference for future career 1. Professional training and development
2. Competitive base salary 2. Challenging work
3. High future earnings 3. Opportunities for international travel/relocation
• Which of these are most important to you? Please select a maximum of three alternatives.
592019 | Spain | Students | IT
The most important attributes
Your students All students
1. Professional
ofessional training and development_(Job training
Characteristics) and development 1. Professional
Professional training and development_(Job training
Characteristics) and development
2. Innovation
Innovation_(Employer Reputation & Image) 2. Innovation
Innovation_(Employer Reputation & Image)
3. A creative
reative and dynamic work environment_(People and dynamic
& Culture) work environment 3. Challenging
Challenging work_(Job Characteristics) work
4. Challenging
Challenging work_(Job Characteristics) work 4. High future
High future earnings_(Remuneration & Advancement earnings
Opportunities)
5. &Good
nce for future career_(Remuneration reference
Advancement for future
Opportunities) career Competitive base salary_(Remuneration &5. Competitive
Advancement base salary
Opportunities)
tive base salary_(Remuneration &6. Competitive
Advancement base salary
Opportunities) 6. A creative
A creative and dynamic work environment_(People and dynamic
& Culture) work environment
ip opportunities_(Remuneration &7. Leadership
Advancement opportunities
Opportunities) 7. &Good
Good reference for future career_(Remuneration reference
Advancement for future
Opportunities) career
8. High future
uture earnings_(Remuneration & Advancement earnings
Opportunities) 8. Reputation
Embracing new technologies_(Employer Embracing new
& Image) technologies
9. Respect
Respect for its people_(People & Culture) for its people Leadership opportunities_(Remuneration &9. Leadership
Advancement opportunities
Opportunities)
10. Prestige
Prestige_(Employer Reputation & Image) 10. A friendly
A friendly work environment_(People & Culture) work environment
Employer Reputation & Image People & Culture
Remuneration & Advancement Opportunities Job Characteristics
• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important) • This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a
• Which of these are most important to you? Please select a maximum of three alternatives. summarised 360 degree view of what influences employer attractiveness.
602019 | Spain | Students | IT
The Universum Rankings
FULL COMPANY LIST CONSIDERED EMPLOYER RANKING IDEAL EMPLOYER RANKING POTENTIAL APPLICANTS’
(130-135 employers within each main RANKING
(as many as applicable) (maximum five employers)
field of study) (Yes, I have / Yes, I will)
“Below is a list of employers. Please “Now choose the five (5) employers “Have you applied, or will you
select which employers you would you most want to work for, your apply to these employers?”
consider working for.” five Ideal Employers.”
• The employers’ names might be shortened in this report for layout reasons.
612019 | Spain | Students | IT
Ideal employer ranking | Top 20
Your students | IT
Employer Rank Percent Employer Rank Percent
Google 1 67,71% Centro Nacional de Inteligencia (CNI) 11 13,54%
Microsoft 2 48,96% BBVA 12 12,50%
Apple 3 37,50% Huawei 12 12,50%
Amazon 4 28,13% Indra 12 12,50%
IBM 5 26,04% Oracle 12 12,50%
Samsung 6 22,92% Sony 16 11,46%
Netflix 7 18,75% Deloitte 17 8,33%
Airbus 8 16,67% bq 18 7,29%
Telefónica 8 16,67% HP Inc. 18 7,29%
Intel 10 15,63% Accenture 20 5,21%
All students | IT
Employer Rank Percent Employer Rank Percent
Google 1 63,06% Telefónica 11 10,21%
Microsoft 2 47,04% Huawei 12 9,66%
Apple 3 40,84% Centro Nacional de Inteligencia (CNI) 13 9,09%
Amazon 4 28,73% Cisco Systems 14 6,67%
Intel 5 23,14% BBVA 15 5,62%
Samsung 6 19,95% HP Inc. 16 5,50%
Netflix 7 19,83% Indra 17 5,00%
IBM 8 17,05% bq 18 4,80%
Sony 9 15,24% BMW Group 19 4,06%
Oracle 10 10,81% Airbus 20 3,68%
• Now choose the five (5) employers you most want to work for, your five Ideal Employers.
62Analytics roadmap for the future
Professionals
We recognise that there is a large demand for more information about the current
workforce. This is why we have decided to expand the professional reach in the
Universum Talent Survey and dig deeper into key areas including retention and mobility
factors.
Soft skills
The world is moving away from primarily focusing on hard skills and increasingly focused
on softer skills. Going forward there will be a greater focus on these skills to help
employers make the right decisions around professional development.
Communication
‘How can we successfully communicate with talent?’ is one of the most asked
questions by employers. That is why we will be developing the communication section
to add more value to employers thinking about a communication strategy.
Universum Access
We will continue to innovate on how we bring actionable insights to the forefront of
your Employer Branding work. Features will be added to our online platform to increase
users’ ability to customize data, and facilitate rapid on-demand analysis anywhere and
anytime.
632019 | Spain | Students | IT
APPENDIX
642019 | Spain | Students | IT
Degrees
75%
Bachelor's
87%
16%
Your students
Double degree
7% All students
7%
Master's (non-MBA)
6%
1%
PhD
0%
• What qualification or degree are you currently pursuing?
652019 | Spain | Students | IT
Areas of study
All students : IT (1/1)
Area of study All students Area of study All students
Programming 43% Game Design/Development 11%
Informatics and Computer Engineering 39% Digital Design and Communication 8%
Software Engineering 32% E-commerce 6%
Computer Science 30% Graphics & Multimedia 4%
Information Systems 25% e-Business Systems 4%
Web Design/Development/Multimedia 24% Double degree in Informatics and Mathematics 4%
IT Security 22% Electronic Publishing 2%
Networking/Telecommunications 22% Other IT 3%
Information Management 19%
• Please select your major(s)/main area(s) of study.
662019 | Spain | Students | IT
What is most important?
Your students
REPUTATION & IMAGE CULTURE & STUDENT LIFE
1. International acclaim 1. Friendly and open environment
2. Prestige 2. Creative and dynamic
3. High rank within its field atmosphere
3. Secure campus environment
EMPLOYABILITY & FUTURE OPPORTUNITIES EDUCATIONAL OFFERING
1. High employment among 1. Exceptional professors/lecturers
graduates 1. International focus
2. Good reference for future career 3. Quality and variety of courses
and/or education
3. Focus on professional
development
• Which of these are most important to you? Please select a maximum of three alternatives.
672019 | Spain | Students | IT
Are you delivering on what is important?
Your students - Most Attractive Your students - Most Associated
1. International
International acclaim_Reputation acclaim 1. High employment
High employment among graduates_Employability among graduates
2. Friendly
Friendly and open environment_Culture and open environment 2. Prestige
Prestige_Reputation
3. Prestige
Prestige_Reputation 3. High rank
High rank within its field_Reputation within its field
4. High employment
High employment among graduates_Employability among graduates 4. Secure
Secure campus environment_Culture campus environment
5. Creative
Creative and dynamic atmosphere_Culture and dynamic atmosphere Good reference for future career and/or5.education_Employability
Good reference for future career and/or education
6. High rank
High rank within its field_Reputation within its field 6. International
International focus_Offering focus
d reference for future career and/or7.education_Employability
Good reference for future career and/or education 6. Study
Study abroad program_Offering abroad program
8. Exceptional
Exceptional professors/lecturers_Offering professors/lecturers 8. International
International acclaim_Reputation acclaim
8. International
International focus_Offering focus 9. International
International student body_Culture student body
10. Quality
Quality and variety of courses_Offering and variety of courses 10. Friendly
Friendly and open environment_Culture and open environment
Reputation & Image Culture & Student life
Employability & Future opportunities Educational offering
• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important)
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
682019 | Spain | Students | IT
Considered employer ranking | Top 30
All students | IT
Employer Rank Percent Employer Rank Percent
Google 1 74,84% BBVA 16 32,24%
Microsoft 2 68,88% Centro Nacional de Inteligencia (CNI) 17 31,09%
Apple 3 62,73% Volkswagen 18 29,50%
Amazon 4 59,75% Nokia 19 28,98%
Netflix 5 58,34% BMW Group 20 28,82%
Samsung 6 57,64% Orange 21 27,67%
Intel 7 53,09% Philips 22 27,45%
Sony 8 52,82% adidas 23 26,19%
Huawei 9 48,54% Grupo Santander 24 24,83%
IBM 10 47,59% Cisco Systems 25 24,81%
Telefónica 11 44,35% SEAT 26 24,57%
Oracle 12 40,16% Iberia 27 24,36%
bq 13 37,20% Atresmedia 28 24,23%
HP Inc. 14 35,62% Siemens 29 23,19%
Vodafone 15 32,56% Mediaset España 30 23,12%
• Below is a list of employers. Please select which employers you would consider working for.
692019 | Spain | Students | IT
Ideal employer ranking | Top 30
All students | IT
Employer Rank Percent Employer Rank Percent
Google 1 63,06% HP Inc. 16 5,50%
Microsoft 2 47,04% Indra 17 5,00%
Apple 3 40,84% bq 18 4,80%
Amazon 4 28,73% BMW Group 19 4,06%
Intel 5 23,14% Airbus 20 3,68%
Samsung 6 19,95% Deloitte 21 3,55%
Netflix 7 19,83% adidas 22 3,31%
IBM 8 17,05% everis 23 3,10%
Sony 9 15,24% INDITEX 24 3,06%
Oracle 10 10,81% Volkswagen 25 3,04%
Telefónica 11 10,21% Accenture 26 2,92%
Huawei 12 9,66% Grupo Santander 27 2,85%
Centro Nacional de Inteligencia (CNI) 13 9,09% Atresmedia 28 2,73%
Cisco Systems 14 6,67% The Coca-Cola Company 29 2,50%
BBVA 15 5,62% Vodafone 30 2,50%
• Now choose the five (5) employers you most want to work for, your five Ideal Employers.
702019 | Spain | Students | IT
Potential applicants’ ranking | Top 30
All students | IT
Employer Rank Percent Employer Rank Percent
Google 1 16,65% Centro Nacional de Inteligencia (CNI) 16 1,80%
Microsoft 2 9,84% Cisco Systems 17 1,62%
Apple 3 8,68% Deloitte 18 1,53%
Amazon 4 6,67% HP Inc. 19 1,37%
Intel 5 4,65% BMW Group 20 1,16%
IBM 6 3,46% Mercadona 21 1,09%
Samsung 7 3,45% Airbus 22 1,08%
Sony 8 2,48% Grupo Santander 23 1,07%
Netflix 9 2,42% Volkswagen 24 1,01%
Telefónica 10 2,41% BBVA 25 0,91%
Oracle 11 2,27% Vodafone 26 0,84%
everis 12 2,20% INDITEX 27 0,75%
Accenture 13 2,03% Mediaset España 28 0,63%
Huawei 14 1,94% KPMG 29 0,63%
Indra 15 1,84% adidas 30 0,62%
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply.
712019 | Spain | Students | IT
Digital communication channels for employers
79%
Social media
71%
71%
Employers' career websites
64%
Your students
All students
65%
Online job boards
57%
47%
Career guidance websites
41%
12%
Online meet ups
14%
• Which channels do you use in general to learn about potential employers?
722019 | Spain | Students | IT
Print communication channels for employers
41%
Student organisation publications
25%
Brochures presenting career possibilities 35%
at a company/organisation
27%
Your students
All students
35%
University press
33%
29%
Career guides
26%
24%
Career magazines
24%
• Which channels do you use in general to learn about potential employers?
732019 | Spain | Students | IT
In-Person communication channels for employers
44%
Career fairs
30%
38%
Employer presentations on campus
38%
35%
Case studies as part of curriculum
28%
Your students
35% All students
Industry fairs/conferences
29%
Competitions/games (hackathon, business 32%
case, quiz etc) 32%
26%
Employer office/site visits
22%
Skills training sessions organised by 26%
employers 17%
Conferences arranged and hosted by 24%
employers 27%
• Which channels do you use in general to learn about potential employers?
742019 | Spain | Students | IT
Considered employer ranking | Top 20
Your students | IT
Employer Rank Percent Employer Rank Percent
Google 1 85,57% Telefónica 11 50,52%
Microsoft 2 77,32% Oracle 12 46,39%
Apple 3 74,23% Airbus 13 44,33%
Amazon 4 65,98% HP Inc. 14 43,30%
Samsung 5 64,95% Indra 15 41,24%
Netflix 6 63,92% bq 16 40,21%
IBM 7 59,79% BBVA 17 37,11%
Intel 8 55,67% Iberia 18 36,08%
Sony 9 54,64% Vodafone 19 35,05%
Huawei 10 51,55% Philips 20 34,02%
All students | IT
Employer Rank Percent Employer Rank Percent
Google 1 74,84% Telefónica 11 44,35%
Microsoft 2 68,88% Oracle 12 40,16%
Apple 3 62,73% bq 13 37,20%
Amazon 4 59,75% HP Inc. 14 35,62%
Netflix 5 58,34% Vodafone 15 32,56%
Samsung 6 57,64% BBVA 16 32,24%
Intel 7 53,09% Centro Nacional de Inteligencia (CNI) 17 31,09%
Sony 8 52,82% Volkswagen 18 29,50%
Huawei 9 48,54% Nokia 19 28,98%
IBM 10 47,59% BMW Group 20 28,82%
• Below is a list of employers. Please select which employers you would consider working for.
752019 | Spain | Students | IT
Potential applicants’ ranking | Top 20
Your students | IT
Employer Rank Percent Employer Rank Percent
Google 1 18,94% Netflix 6 3,03%
Microsoft 2 11,36% Accenture 12 2,27%
IBM 3 8,33% Sony 12 2,27%
Amazon 4 7,58% Telefónica 12 2,27%
Apple 5 5,30% Huawei 15 1,52%
Airbus 6 3,03% Iberia 15 1,52%
Centro Nacional de Inteligencia (CNI) 6 3,03% Oracle 15 1,52%
Deloitte 6 3,03% Samsung 15 1,52%
Indra 6 3,03% Bayer 19 0,76%
Intel 6 3,03% BBVA 19 0,76%
All students | IT
Employer Rank Percent Employer Rank Percent
Google 1 16,65% Oracle 11 2,27%
Microsoft 2 9,84% everis 12 2,20%
Apple 3 8,68% Accenture 13 2,03%
Amazon 4 6,67% Huawei 14 1,94%
Intel 5 4,65% Indra 15 1,84%
IBM 6 3,46% Centro Nacional de Inteligencia (CNI) 16 1,80%
Samsung 7 3,45% Cisco Systems 17 1,62%
Sony 8 2,48% Deloitte 18 1,53%
Netflix 9 2,42% HP Inc. 19 1,37%
Telefónica 10 2,41% BMW Group 20 1,16%
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply.
76STRENGTHS &
INTRODUCTION SUCCESS STORIES CAREER PATH WORKPLACE HABITS
OPPORTUNITIES
Although Idealists are focused on aligning Idealists bring a lot to the table when Idealists know that one person can change the Since Idealists are focused on passion Idealists make it a point to do the right
their career with their values, their getting the job done right. Some of the world, and they pursue their goals driven by a projects, they often hold their first thing, so they can be relied upon to come
dedication has a practical side. Idealists strengths that stand out include: passion for making a difference. These Idealists are leadership roles before they enter the in on time, complete their work and meet
don't spend time complaining - instead, known for the impact they have made in their fields: working world. They plan and manage deadlines. Other workplace habits
they come up with real-world solutions to • Idealists do the right thing - even fundraisers, train volunteers or include:
advance the greater good. Whether they when no one is looking. Lead singer of U2, Bono, has leveraged his status as participate in major projects for non-
work for large corporations or small, household name to fight for social justice in all parts profit organizations while working in • A balanced approach to people-
family-owned businesses, you can be sure • Idealists are leaders and motivators - of the globe. In particular, he works to end poverty, unrelated entry-level jobs. This often focused vs. task-based activity
Idealists are in the trenches, using a they have a natural ability to hunger and diseases impacting impoverished results in an uneven rate of career
hands-on approach to tackle social and motivate others to get things done. communities. growth, because Idealists will suddenly • A strong focus on finding solutions
environmental issues. Idealists are take a giant leap forward when they find and taking action, rather than
particularly skilled with creative Of course, even the best qualities can be Harvard Law School graduate Aaron Bartley showed an employer that values their non- waiting for someone else to take
experimentation, which often results in taken to an extreme: the unique leadership skills of an Idealist long before traditional leadership experience. charge.
innovative solutions to business he obtained his law degree. While still in school, he
problems. • Idealists take their philosophical co-founded the Harvard Living Wage Campaign, and
positions and personal values after graduation, he went on to co-found the highly
Idealists choose employers who focus on seriously, which leaves little room for successful People United for Sustainable Housing
corporate responsibility and community disagreement. This can be tough on (PUSH).
partnerships, and they carefully research colleagues who have an alternative
company culture before accepting an perspective. Muhammad Yunus, a Bangladeshi social
offer. They want to be sure the work entrepreneur and economist was awarded the Nobel
environment is one of collaboration, • Idealists sometimes take on more Peace Prize in 2006 for founding Grameen Bank,
recognition and mutual respect. Idealists than they can handle, leaving them which pioneered the concepts of microcredit and
take business ethics seriously, and they exhausted and overwhelmed. microfinance. His bank gave loans to entrepreneurs
can be relied upon to hold themselves too poor to receive traditional bank loans, creating
and their employers to the highest ethical social mobility and development from below. He is
standards. also a co-founder of the Yunus Social Business
Centres (YSBC). YSBC’s vision is to encourage a new,
humane capitalism through managing incubator
funds for social businesses and providing advisory
services to companies, governments and NGOs 77
around the world.STRENGTHS &
INTRODUCTION SUCCESS STORIES CAREER PATH WORKPLACE HABITS
OPPORTUNITIES
New cultures and new connections are Basic values drive the decision-making Internationalists often spark worldwide conversation as a result Because Internationalists are focused on Leaders enjoy having Internationalists on
critically important to the Internationalist, process for Internationalists, and they can of their dramatic forays into the unknown. More often than not,
Internationalists are the first to visit exotic new locations, like the
the experience rather than achievement, staff to handle any off-site work that
who wants a career that offers the be counted upon to do the right thing. top of Mount Everest, and they make history for their their career paths often take many twists needs doing. After all, many employees
opportunity for world travel. These achievements in exploration. These are just a few of the and turns. They tend to take jobs that have other obligations that make business
individuals want to explore every corner • Internationalists are known for their Internationalists who have made their mark. offer travel opportunities, whether the travel a real burden.
of the globe, and they are happiest in a honesty and integrity, and they take Cassie DePecol dreamed of seeing every country in the world, position is a promotion, demotion, or
job that keeps them moving. Boredom is ethical obligations quite seriously. and on July 24, 2015, she set out to do just that. Over the course lateral move. As long as the new • Internationalists have strong
the enemy for Internationalists, and they of approximately two years, DePecol has been on a journey to experiences keep coming, communication and collaboration
hope to one day have a chance to lead a • Because Internationalists are increase cultural understanding as a representative of the Internationalists are content to keep the skills, easily able to make a
team or influence a project that has a dedicated individuals, in a pinch, they International Institute of Peace Through Tourism, combining her
passion for travelling with her career. When she completed her
same position for a longer period of time. connection with every person they
significant impact on the business. will be flexible with their time to meet.
voyage in 2017, she became the first woman to see all 196
ensure organizational needs are met. countries.
These adventurers are skilled Harriet Chalmers Adams wanted to see the world at a time when • These individuals are future-
collaborators and relationship builders. Of course, there are some routine women had limited career options. She developed strong oriented, always keeping an eye on
They are comfortable in unfamiliar responsibilities in every position, and photography skills and paired them with her innate talent for how the current proposal will affect
situations, and they are easily able to Internationalists might struggle with story-telling, eventually taking a position as a war correspondent. future goals.
make connections with new colleagues these. This allowed Adams to indulge her passion for travel while being
paid for her work.
and business partners. Curiosity drives • Big picture thinking allows
Carl Pei, an entrepreneur with an international background who
Internationalists, and they rapidly absorb • Internationalists are driven to seek took true advantage of this and co-founded the mobile phone Internationalists to make
international customs and manners. As a out new experiences, and on-going company Oneplus. This was the first global direct-to-consumer connections and predict the impact
result, Internationalists are an excellent completion of repetitive tasks can unlocked mobile phone provider. It quickly became a popular of business decisions long-term. This
choice to move the business into quickly lead to disengagement. brand worldwide. Born in China, Pei’s family moved to Sweden can be invaluable information for
uncharted territory - for example, when he was six. Pei took advantage of his international heritage busy leaders.
expanding into new markets or building • While Internationalists reliably meet early on, buying gadgets from China and using online platforms
like Ebay to sell them on. He eventually used a factory in China to
global supply chains. their deadlines, this might come at a
put his own brand to the products he sold, whilst also building
cost to their personal life. the international relationships that would lead him to co-found
OnePlus.
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