WALK THIS WAY FRANCHISE INFORMATION GUIDE - Rock N' Roll Sushi
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WALK THIS WAY FRANCHISE INFORMATION GUIDE
CONTENTS F R A N C H I S E I N F O R M AT I O N G U I D E 05 OUR CONCEPT & HISTORY 07 OUR PROCESS 09 INTERIORS 10 PRODUCTS 14 RNR FOUNDER Q&A 16 FRANCHISEE INTERVIEW 18 5 REASONS TO INVEST 20 COST TO OPEN A STORE 22 HOW TO APPLY
OUR CONCEPT & HISTORY WE WILL ROCK YOU Rock N Roll Sushi is the original American-style sushi experience founded on great food and rock 'n' roll— the only theme-restaurant chain in the world where local and loyal fans can experience the rock they love and the rolls they love with the ones they love. Our story began in Mobile, Alabama, as the dream of husband-and-wife team Lance and Gerri Mach Hallmark, who opened the first Rock N Roll Sushi restaurant in 2010. Since offering franchises in 2015, we've expanded across the Southeastern U.S. and beyond, bringing our family-friendly, polished yet casual, full-service concept restaurant to eight states and counting. Open a franchise of your own and join us in delivering an amplified dining experience that fans will replay again and again. Together, we can make Rock N Roll Sushi the world’s favorite brand of American-style sushi.
OUR PROCESS WITH A LITTLE HELP FROM MY FRIENDS We’re dedicated to helping you build dynamic and profitable franchise locations. Because we’ve successfully launched Rock N Roll Sushi restaurants in some of the most competitive food and service industry markets in the country, we know firsthand what works (and what doesn’t), and you benefit from our experience. We provide everything you need to launch your own franchise and keep it running smoothly—from operations support to new product research and development to ongoing dialogues and periodic business counseling.
INTERIORS ANY WAY YOU WANT IT We help you set the stage by creating a space your customers will love. Our interior design and architectural partners specialize in franchise environments and can offer new-construction blueprints, spatial plans, or retrofitting for an existing space.
BEEN THERE, DONE THAT, GOT THE T-SHIRT —AND MADE A FEW OF OUR OWN We offer a range of approved logos and graphics for branded merchandise: t-shirts and hats, stickers, signs and banners, to-go cups, and much more. We also take the guesswork out of ordering by helping you stock the right items in the right quantities.
OUR PRODUCT
NO JACKET REQUIRED
(NO RESERVATIONS OR CHOPSTICKS EITHER)
We deliver an amplified sushi experience for all. Meals at Rock N Roll
Sushi are multi-sensory events to remember, with culinary concepts
and flavors that are louder, bolder, and bigger than the competition’s.
Our menu items are deliciously twisted and made fresh for everyone.
And, like rock ‘n’ roll, they bring people together.
Whether diners are savoring the special recipes of our signature
Headliner Rolls or enjoying our hibachi menu, they know they
will encounter the same high quality and consistent flavor from
location to location.
CATERING & DELIVERY
Our catering arm generates positive word-of-mouth business with
each successful event, and in most cities we’ve partnered with
third-party delivery services. That means there are three great
ways for loyal fans to enjoy Rock N Roll Sushi.
TAKIN’ CARE
OF BUSINESS
AN INTERVIEW WITH
LANCE HALLMARK
RNR FOUNDER OPEN MIC
FOUNDER
Q&A
WHAT ASPECT OF THE RESTAURANT BUSINESS DO YOU WHAT IS YOUR PRIMARY PRIORITY FOR ROCK N ROLL
FIND MOST ENERGIZING? SUSHI IN 2021?
For me, it’s seeing our guest fall in love with our product. We constantly strive to push our The top priority for 2021 is our guest experience. We are building our company culture
brand forward, from convenience to service. based on our brand promise: an amplified sushi experience for all.
WHAT HAS SURPRISED YOU THE MOST OVER THE COURSE WHERE DO YOU SEE ROCK N ROLL SUSHI IN 10 YEARS?
OF YOUR CAREER WITH ROCK N ROLL SUSHI? I see us all across the U.S. and breaking into international markets. Being a household
When I look back over the decade and see how the brand has evolved, sometimes I name is top priority.
shake my head and wonder what we were thinking. I’m definitely proud of where we
are currently.
WHAT WOULD YOU SAY TO SOMEONE
HOW HAS THE FAST CASUAL RESTAURANT LANDSCAPE CONSIDERING BECOMING A FRANCHISEE OF ROCK
CHANGED DURING THAT TIME? N ROLL SUSHI?
Call any of our great franchisees and listen to their experience—we take a lot of pride
It’s changed the most in the expectations that guests have. People want everything at the in having a phenomenal relationship with each and every one. We love getting input
touch of their fingertips, and we always try to be in tune with what our guest are wanting from our locations all over the Southeast, and we are always happy to have new rock
from their experiences with us. stars join our team.
WHAT DO YOU SEE AS ROCK N ROLL SUSHI’S BIGGEST WHAT ROCK ‘N’ ROLL SONG BEST DESCRIBES YOUR
OPPORTUNITIES TO STAND OUT? RELATIONSHIP TO YOUR WORK?
Being the original rock ‘n’ roll–themed sushi concept gives us the ability to appeal to a Mötley Crüe’s “Wild Side.” Some days are definitely wild, but I wouldn’t trade them for
clientele that possibly has never tried sushi. We constantly hear our guests tell us that our anything!
fun and inviting atmosphere is what got them to walk through our doors.
FRANCHISEE INTERVIEW
A DAY IN THE LIFE
OWNER SPOTLIGHT
ERIC ROBISON, FRANCHISEE OWNER
Q&A
WHAT’S THE MOST REWARDING PART HOW WOULD YOU DESCRIBE THE SUPPORT
OF BEING A FRANCHISEE? YOU RECEIVE FROM YOUR FRANCHISOR?
Delivering a sensational experience and growing a brand that is able to serve and employ Support to ensure success is vital in a healthy partnership. In addition to showing us what
people is immensely rewarding. The benefit of the franchise model is you do not have works and does not, their willingness to try new things allows the brand an organic presence
to reinvent the wheel. Systems and processes that are working across the brand can be that is ever-evolving.
implemented and duplicated, versus needing to create everything.
WHERE DO YOU SEE ROCK N ROLL SUSHI GOING
HOW DID YOU DECIDE TO INVEST IN IN THE FUTURE? HOW WILL THIS BENEFIT YOU?
ROCK N ROLL SUSHI? Growth, growth, and more growth. We are partners with another brand with 400 locations,
We have worked with multiple franchisors. RnR is by far our best partner. They provide the and they are contracting. That is not an exiting place to be. To see 100 in the near future,
systems and tools to be successful while still being open to better ways for the brand to with no limit to the reach we can have in delivering a sensational experience, has made us
perform. They create better ways, as well as utilizing the franchisees to improve the brand. want to invest our resources into RnR.
WHAT WAS THE FIRST THING THAT HOW DO YOU ENCOURAGE YOUR TEAM
DREW YOU TO THE BRAND? TO BE THEIR BEST?
We show them what success looks like and then live our core value of being the best you
One of our friends who was in the same wireless business as us told us how epic the brand
can be—continual improvement by everyone in everything you do.
is. Immediately the excitement of the brand could be felt. In addition, when reviewing the
financials, we saw a significant ROI versus our other brands.
WHAT ADVICE WOULD YOU GIVE SOMEONE WHO
WHAT, IN YOUR OPINION, MAKES ROCK N ROLL IS THINKING ABOUT BECOMING A ROCK N ROLL
SUSHI STAND OUT IN THE MARKET? SUSHI FRANCHISEE?
Jump on the train. The RnR brand has unlimited ambition to grow and the resources with
The fun and energy of the brand is palpable. By creating American-style sushi, RnR has concept and partners to grow.
created a market that differentiates itself from other sushi restaurants.
WHAT’S YOUR FAVORITE MENU ITEM? WHAT ROCK ‘N’ ROLL SONG BEST DESCRIBES
YOUR RELATIONSHIP TO YOUR WORK?
Punk Rock Roll, as I have never seen anything like it at other restaurants, as well as the Hall
of Fame Roll, because the guests love it. “Don’t Stop Believin’.” If running restaurants was easy, everyone would do it. This industry
has many peaks and valleys. The mindset of waking up every day and striving to be better
drives our stakeholders to improve and persevere.
OUR AWARD-WINNING
1 BRAND CONCEPT IS
RECOGNIZED THROUGHOUT
THE SOUTHEAST
2 OUR OVERHEAD AND
FOOD COSTS ARE LOW
OUR EXTENSIVE TRAINING
3 AND SUPPORT INCLUDES A
MARKETING, BRANDING, AND
MEDIA PACKAGE
$1,001,427 AVERAGE SALES
4 FOR ALL 30 FRANCHISE
LOCATIONS OPEN ENTIRE
YEAR OF 2020
5 BECAUSE WE ROCK!
FIVE REASONS
TO INVEST IN A ROCK N ROLL SUSHI
FRANCHISECOST TO OPEN A STORE MONEY, MONEY, MONEY
FRANCHISE COSTS.
EXPENSE ESTIMATED COST PAYMENT METHOD
INITIAL FRANCHISE FEE $36,000 LUMP SUM
RENT & DEPOSITS $6,000 - $20,000/MONTH AS AGREED TO
+ FIRST MONTH’S RENT & SECURITY
DEPOSIT
LEASEHOLD IMPROVEMENTS $75,000 - $300,000 AS INCURRED
ARCHITECTURAL & ENGINEERING FEES, $4,000 - $12,000 LUMP SUM
COMPUTER (POS) SYSTEM & SOFTWARE $5,000 - $8,000 AS AGREED
FURNITURE, FIXTURES, & EQUIPMENT $50,000 - $100,000 LUMP SUM
SIGNAGE $4,000 - $15,000 LUMP SUM
GRAND OPENING & INITIAL MARKETING $1,500 - $5,000 AS INCURRED
INITIAL EMPLOYEE TRAINING $10,000 - $20,000 AS INCURRED
INITIAL FOOD & BEVERAGE INVENTORIES $10,000 - $20,000 AS INCURRED
LIQUOR, BUSINESS, UTILITY LICENSES & PERMITS $1500 - $7,500 AS INCURRED
INSURANCE & MISCELLANEOUS EXPENSES $5,500 - $16,500 AS INCURRED
WORKING CAPITAL - 3 MONTHS $10,000 - $25,000 AS INCURRED
TOTAL *$218,500 - $585,000
*FEES VARY UPON INDIVIDUAL LOCATIONS & AGREEMENTSHOW TO APPLY
GIMME THREE
WHAT’S NEXT
STEPS
FILL OUT OUR ONLINE
1 FRANCHISE REQUEST FORM:
RNRSUSHI.COM/FRANCHISE-CONTACT
CLICK HERE
ARRANGE FOR AN INITIAL
2 PHONE CONVERSATION
SCHEDULE A
3 DISCOVERY DAY
RNR SUSHI FRANCHISE, LLC
12598 U.S. HWY. 98 WEST. #103
DESTIN, FLORIDA. 32550
1-800-998-2361
FRANCHISE@RNRSUSHI.COM
RNRSUSHI.COMRNRSUSHI.COM FRANCHISE@RNRSUSHI.COM | 1-800-998-2361 BRAND CREATED AND DEVELOPED BY I WILL DESIGN FOR FOOD
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