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20Press
Welcome to
15kit
LEGOLAND Billund
®
This press kit contains information about LEGOLAND®. If you have
any questions please feel free to call the PR and Press Department
at +45 7950 1801. On our website LEGOLAND.dk/presse you can find
the latest press releases and press photos.
20Press
15kit
Content GOLAN D® . . . . . . . . . . . . .
..... 3
The History of LE
New in 2015: TM X-wing Star fighter
........ 5
® Star Wars
LEGO
....... 6
- Th e H au nt ed House . . . . . . . . . .
Ghost
....... 7
tr ac tio ns . . . . . . ................
The At
. . . . . . . 18
. . . . . . . . . . . . . . ................
Events
. . . . . . 20
ur an ts an d sh op s. . . . . . . . . . . . . . .
Resta
. . . . . . . 22
kp la ce w ith a di fference . . . . . . .
A wor
. . . . . . . 23
LE G O LA N D . . . ................
Hotel
. . . . . . 24
LA N D H ol id ay Vi llage . . . . . . . . . . .
LEGO
. . . . . . . 25
LA N D B ill un d R esort . . . . . . . . . . .
LEGO
. . . . . . . 26
LA N D ac ro ss th e globe . . . . . . . .
LEGO
. . . . . . 27
ct s ab ou t LE G O LAND . . . . . . . . . .
Fun fa
. . . . . . . 28
ad s le ad to LE G OLAND . . . . . . . .
All ro
Th
e
hi
st
or
y
The history of LEGOLAND®
LEGOLAND is Denmark’s largest tourist attraction outside the capital city, Copenhagen. Since
it was founded in 1968, LEGOLAND has provided family fun and entertainment - intended
primarily for children aged 2-12 years. The LEGOLAND park’s success is built on 65 million
LEGO® bricks and inseparable ties to the LEGO Group, in which play, imagination, creativity
and learning are combined to create unique entertainment for park visitors to enjoy.
The LEGOLAND idea was born in the early 1960s. LEGO Surprising number of visitors
toys were beginning to conquer the world and people
Five years were to pass before LEGOLAND finally opened
flocked to Billund in Denmark to get a first-hand impres-
to the public. During that period, the project’s scope
sion of the new Danish export success. At that time,
widened. The initial idea was to employ an elderly couple
the factory had about 20,000 visitors a year, who were
who would sell tickets and coffee. However, when the park
fascinated to see a modest exhibition of LEGO models
actually opened there were 50 employees. Similarly, the
specially produced to demonstrate what can result from
drawings suddenly grew to five times their original size.
combining LEGO bricks with a little imagination.
When the park opened on 7 June 1968, it covered an area
The owner of the LEGO Group, Godtfred Kirk Christiansen,
of 38,000 m2 filled with tiny houses, landscapes, working
could see potential in the many visitors, and he began to
cranes and moving ships, all made from LEGO bricks. The
toy with the idea of creating a park that would be both a
LEGO models in Miniland were surrounded by a number
children’s playground and a permanent exhibition of LEGO
of different attractions, including a small train and a Red
models. Godtfred Kirk Christiansen brought together a
Indian settlement.
team of designers and project managers to turn his ideas
into reality. The team met for the first time in September
The budget estimated that the park would attract 200,000
1963.
visitors in the first season. Many people thought this figure
was too optimistic. In fact, there were 625,000 visitors that
year.
3
Th
e
hi
st
or
y
The cornerstones - play and learning
LEGOLAND has been renewed and improved innumerable
times since 1968. Many new attractions have been added
in the period after 2000. The park’s approach remains
faithful to the original concept and it is still based on a
special combination of play and learning centred on the
LEGO brick. Many of the attractions from the early years
are still going strong. Miniland, which was here from the
very beginning, is still at the heart of LEGOLAND and, as
in the early years, children can still take their first driving
licence in the Traffic School. In LEGOREDO® Town you
can still hear parents telling their children that they can
remember sitting on Chief Longears’ knee in order to be-
come a member of what must now be one of the world’s
largest tribes of Native Americans.
Part of the Merlin Entertainments Group
When it was founded in 1968, LEGOLAND was owned by
the Kirk Christiansen family, who also founded the LEGO
Group. In 2005, along with other LEGOLAND Parks, the
park in Billund was sold to the Merlin Entertainments
Group and thus became part of a fast-growing family
of family amusement parks. Merlin Entertainments Group
is part-owned by LEGO Holding/KIRKBI, so, in effect,
LEGOLAND is still in the hands of the Kirk Christiansen
family.
Since 1968, more than 50 million children and adults have
visited LEGOLAND in Billund.
The joy of seeing the park a second time
is actually very important at LEGOLAND
and the figures speak for themselves:
Eighty percent of visitors to the
LEGOLAND Park have visited the
park before.
4
Nehe w EGO
T
w orld mo
L
in ’s bi de
20 gge l
®
15 st
015
NEW 2 D’S
ORL
THE W S T
G E
BIGO MODEL! ®
LEG
A LEGO® Star Wars™ experience
out of the ordinary
The LEGOLAND® feature attraction of 2015 – the world’s New LEGO® Star WarsTM shop
biggest LEGO® model – has landed from a galaxy far, far
The Star WarsTM universe will be making a great impact on
away to impress even the most hardcore LEGO fans. Luke
LEGOLAND in 2015. When the amusement park unlocks its
Skywalker’s LEGO X-wing Starfighter is built from more
gates for the new season, the biggest LEGO model in the
than 5.3 million LEGO bricks, boasts a wingspan of 13 me-
world will be just one of the treats visitors can enjoy. The
tres and is 3 metres tall.
park will also be opening the doors to an authentic LEGO
Star WarsTM shop that stocks a complete range of LEGO
Iconic Star Wars™ model Star WarsTM boxed sets and merchandise. Visitors will also
If you have but the least Star Wars™ blood in your veins, be able to relive many scenes from the Star WarsTM movies
you’ll know that the LEGO X-wing Starfighter is not just any in the park’s Miniland area.
old model. The new addition is actually a faithful copy of
the very X-wing Starfighter Luke Skywalker used to destroy Facts about the LEGO® Star Wars™
the Death Star in the first instalment of the original Star
WarsTM trilogy. You will also be able to see the X-wing
X-wing Starfighter model exhibit
Starfighter in action when the brand new Star WarsTM • Scale: 1:1
movie opens in theatres in December 2015. • Dimensions: 13 metres long, 13 metres wide and 3 metres
tall
• Weight: 20 tons
360-degree view • Built from 5.3 million LEGO bricks
The new feature of the year has landed in the large Polar • 32 model builders worked for 17,000 hours, the equivalent
Land hangar. When you step into the darkness, you also of 10 years of work for one designer, to complete the
enter a galactic universe with dramatic sound and lighting model
effects. Meet Yoda, Princess Leia, R2-D2 and the villain • The area is also decorated by a number of 150-cm tall
above them all, Darth Vader, along with many other well- LEGO brick figures, reflecting both iconic personalities
known characters from the Star WarsTM movies – all built and scenes from the LEGO Star WarsTM universe
from LEGO bricks, of course. Visitors can walk all the way • To fit in the X-wing Starfighter, it was necessary to remove
around the spectacular model to study the many details at six of the 12 robotic arms which constitute the Ice Pilots
close range. And perhaps you will feel a surge of excite- School attraction, also housed in the large hangar.
ment when the glowing red jet engines start humming in
preparation for take-off.
Complete your Star WarsTM experience by going on a Fun fact
nostalgic journey through all the LEGO Star WarsTM sets You can see the X-wing Starfighter in 1:20 scale in
ever produced – from the first LEGO boxed sets launched Miniland, hovering majestically above one of the
back in 1999 to the ones available on the shelves today. six scenes from the Star WarsTM movies and Star
WarsTM: The Clone Wars.
5
Th
e
G nt
Ha
ho e d
A scary, fun and interactive
u
st H
- ou
LEGO® experience
se
Ghost - The Haunted House is an 800 m2 haunted house two giant drop towers, you will be lifted up eight metres
that serves up a hair-raisingly fun and interactive LEGO® into the air – before hurtling down again in a dizzying
experience. Ghost is the latest feature in what is fast free fall.
becoming the historical part of LEGOLAND – LEGOREDO®
Town – and it elevates the conventional haunted house The story behind the haunted
experience to a whole new spine-tingling level. gold-digger’s mansion
Rumour has it that many centuries ago, a small settlement
Interactive LEGO experience known as LEGOREDO® Town was home to a genuine gold-
The trip through Ghost – The Haunted House is a lifelike digger. Old Pete was his name. Old Pete was not like all
LEGO experience, where you can fire a laser at little blue the other gold-diggers. He was the man who unearthed
LEGO ghosts and greet the scary, crazy residents that the biggest gold nugget in the world, and used it to buy
consist of 149 specially designed LEGO models hidden a huge mansion: Ghost – The Haunted House. Today, all
in a variety of unexpected places on the two storeys of that remains of Pete is his skeleton, but stories are told of
the building. As soon as you step inside the mansion you a mad professor who lives in the basement of the aban-
will feel a creeping sense of unease, and details on the doned mansion, where he carries out crazy experiments.
building exterior also reveal that you need to be on your There is only one way to find out if the rumours are true:
guard: the timber-clad outer walls are dark and imposing, step inside the haunted house. If you dare!
several windows are boarded up with large planks, and
statues of bats dot the façade. The top of the roof towers LEGO models
15 metres above the ground, which in itself is enough to
give you butterflies in your tummy. • The building houses 149 specially designed
LEGO models
Enchanted mirror maze and free fall • It took 238,135 LEGO bricks to build the models
As you progress through the attraction, you and everyone • There are also 28 different, 80 cm-tall LEGO
else – young and old – will be drawn into an enchanted Mini-Friends figures in the attraction
mirror maze, where a variety of sound and lighting effects
• The LEGO Mini-Friends figures are built
combine to leave you with no idea of where you are.
of 176,540 LEGO bricks
However, the biggest adrenaline rush is to be found in the
basement, which is the realm of the mad professor. Before • It took nine LEGO designers a total of
you know what’s happening, you’ll find yourself taking part 4,400 hours to build all the models
in the professor’s breath-taking hovering experiment. In
Facts about Ghost - The Haunted House
• Size: 800 m2 over two storeys
• Highest point: 15 metres
• Nine LEGO scenes with interactive features
• The attraction contains two drop towers that provide an
8-metre free fall, as well as a 50 m2 mirror maze
• Height requirement: Visitors must be 110 cm tall to ride the
Ghost. Children between 110-130 cm must be accompanied
by an adult
6
Po
la
rL
an
d
Polar Land
Largest investment in the park’s history There can be no doubt that the penguins are thriving.
Seven little penguin chicks were hatched in 2013, and from
The biggest new attraction in LEGOLAND in 2012 was
May 2014, Penguin Bay will once more hear the patter of
Polar Land. Costing DKK 75 million to build, it constitutes
tiny webbed feet.
the largest single investment in the history of the park. At
the centre of Polar Land, the focus is on Polar X-plorer, a
Penguin Bay is designed to match the birds’ natural
free-fall roller coaster, one of only three of its kind in the
patterns of behaviour, which means, for example, that
world and the only one to combine a trip through a polar
both the temperature and light match natural cycles on
landscape with real penguins and the stomach-churning
Antarctica. The penguins have a land area of 80 m2 and a
excitement that the free-fall roller-coaster ride cannot fail
70 m2 aquatic area with 180,000 litres of salt water. There
to give.
is also a designated nest-building area and rocks for the
penguins to climb on.
Five-metre free fall
The trip through the polar mountain reaches its climax
as the 16-seater snowmobile plummets in a five-metre
Polar X-plorer:
free fall, then lands safely back on its tracks. During the • Area: 3,400 m2
498-metre-long ride, visitors will feel a g-force of up to • Max. speed: 65 km per hour
4.2 G and a top speed of 65 km per hour. • Ride duration: 111 seconds
• Maximum g-force: 4.2 G
Polar conditions for the penguins
• Visitors travel into the mountain at a
Polar Land includes a large penguin habitat, which is
height of 10 metres. The mountain is
home to 15 penguins. The penguins are Gentoo penguins.
16.5 m high
In Danish, they are called ”donkey penguins” because they
make a characteristic braying noise. The first penguins, • The snowmobile drops 5 m vertically
which came to LEGOLAND in 2012, were born and raised in a free fall
in Edinburgh Zoo, and their new home – Penguin Bay • Visitors must be at least 120 cm
– was developed in consultation with the biologists at high to ride this rollercoaster, i.e.
Atlantis by SEA LIFE™. usually about six years old
• Guests can watch the penguins
being fed from the amphitheatre
The Gentoo Penguin
• Breeds in the subantarctic islands south of
South America and on Antarctica
• Eats krill and other crustaceans, fish, octopus and zooplankton
• The penguins lay two eggs and incubate them for 33 days
• Adult Gentoo penguins reach a height of up to 75 cm and can
weigh up to 6 kg
Fun fact
Every day one ton of snow and ice is produced inside the
penguin habitat as the penguins love to skate on ice
and play in the snow
7
M
in
ila
nd
Miniland
Miniland is the heart of LEGOLAND and the first area that
visitors encounter when they enter the park. It all started
here in 1968 with the houses in ”Lilleby” (Little Town).
Since then many more LEGO models have been built
around the original houses. Miniland is also surrounded by
capital cities, famous buildings, miniature towns and
interesting environments, and includes authentic models
from Denmark, Germany, Norway, Sweden, USA, the
Netherlands, England, Finland, Japan and Scotland.
We have also found space for the world of fiction in
Miniland. The Star Wars™ models were introduced in 2011.
Visitors can see scenes from each of the six Star Wars™
movies and from the animated film series, Star Wars™ The
Clone Wars™.
Miniland is built on a scale of between 1:20 and 1:40 by
model designers at LEGOLAND.
Many areas are interactive so visitors can use a joystick or
buttons to control what is happening in this LEGO universe.
8
Small country - big world
M
In Miniland there are models of buildings from many different parts of the world.
in
Visitors enjoy recognising famous and familiar buildings or landscapes made from
ila
LEGO bricks.
nd
Special
”Minilanders”
If you look very carefully around Miniland you may find some
very special MINILANDERS. In connection with special events,
several people from the real world have put a miniature
version of themselves in the park. For example, you can find
Caroline Wozniacki in Billund Aiport and the family from the
‘Father of Four’ films on a large sailing boat in Copenhagen’s
Nyhavn. Jeremy Bulloch and Jake Lloyd, possibly better
known as the Star WarsTM characters Boba Fett and Anakin
Skywalker, have placed themselves in the Star WarsTM
Miniland area.
Experience these areas in Miniland
• Star WarsTM • Fredensborg Castle
• LEGO® Friends • Lille By
• Tyrol • Kronborg Castle
• Germany • Ribe
• Los Angeles • Skagen
• Amalienborg Palace • The North Sea
• Nyhavn • Energy in Denmark & Esbjerg
• Copenhagen Harbour • Rosenborg Castle
• Amaliehaven • Norway
• Märchenstrasse • Sweden
• The Netherlands • Kennedy Space Center
• Billund Airport • Scotland
• Møgeltønder
Facts about Miniland
• More than 20 million LEGO bricks were used to build Miniland
• The miniature trains, cars and aircraft in Miniland travel a
total of more than 117,000 km each year. That’s the same as
almost three trips around the equator
• There are 32 miniature boats in Miniland. They sail a total
of about 12,000 nautical miles a year – that’s the same as
sailing from Copenhagen to Australia
• In the autumn, the Gardening Department plants 60-
80,000 bulbs. Every summer the gardeners plant about
25,000 flowering plants
9
Tr
af
SE S
Last year the original Traffic School
fic
AT cho
cars from 1968 was replaced by
30 brand new models - all made
in LEGOLAND.
ol
The first
driver’s licence
SEAT Traffic School is adjacent to Miniland and has been
one of the LEGOLAND park’s most popular activities since LEGO Train
1968. Several million children have earned a LEGOLAND The LEGO Train has carried millions of visitors on its iconic
driving licence. The children are given basic instruction in route around the original section of LEGOLAND since its
the highway code and then they get into an electric car
opening in 1968.
and test their driving skills – just as many of their parents
have done before them. When the ‘steam engine’ pulls up at the large platform at
Miniland visitors can climb aboard and enjoy a pleasant
The Traffic School is one of the classical expressions of the trip for the whole family – viewing LEGO landscapes
LEGOLAND park’s play and learn philosophy. from new angles, both near and far. The train travels
around Miniland and past the SEAT Traffic School.
10LE
LEGO® Friends
G
O
®
Fr
ie
nd
The LEGO® Friends area in LEGOLAND is an interactive
s
universe based on the lives of the five friends Emma,
Mia, Stephanie, Olivia and Andrea in the fictitious Heart-
lake City. This is the first time ever that Heartlake City,
the focal point of the LEGO Friends series, has been
constructed and displayed in a LEGOLAND park.
It was a fun challenge for the LEGOLAND model builders
to construct a city that does not exist in real life – un-
like Amalienborg Castle, Nyhavn and many of the other
Miniland models. The model builders found inspiration
in the existing LEGO Friends models, but many of the
buildings were further developed and designed from
their own imagination.
Down to the smallest detail
At first glance, the pink and purple colours of the new
LEGO Friends display catches your eye. But when you
look closer at the colourful universe, you will find that
extreme attention has been given to detail.
On the golden beach sands, the girls bask in the sun,
eat ice creams and build sand castles. Their beach
bags are packed, and the surfboard is all ready for a dip
Facts:
in the turquoise water. In one of the three city skyscra- • LEGOLAND Billund is the first park to feature
pers, you can watch a LEGO Friends movie – shot in the Heartlake City
film studios on the lower floor of the building. And in the • All LEGO models were designed and built in LEGOLAND
skyscraper next door, the girls can shop their hearts out Billund in close collaboration with the LEGO Group
in a multi-storey fashion house. • It took four model designers a total of 2,050 hours to
build all the models
Lots of interactivity
• The display features 14 animations – of which six are
You will find ample opportunity to immerse yourself in
interactive
the colourful vista. In addition to the many thousand little
details and the animations, the LEGO Friends universe • It took 220,000 LEGO bricks to build the models
also offers lots of interactivity. For instance, each of the • The display includes a photo wall where guests can be
five girls has a unique characteristic, but you must solve photographed with life-size brick models of the five girls
a task to find it. Maybe you need to stop the bubbly
water or spin a merry-go-round.
11Pi
ra
te
La
nd
Pirate Land
In Pirate Land, visitors meet Captain Roger and his horde
of fierce pirates, who first weighed anchor at LEGOLAND
in 1990. Pirate Land was inspired by a LEGO Pirates range
which has been popular since the 1970s.
The area was refurbished in 2008, when the outdoor Pirate
Lagoon was built. The lagoon includes a family attraction
Pirate Splash Battle, where you shoot jets of water at your
friends and try to avoid getting wet yourself, and Pirate
Water Falls, where children can splash about under the
bubbling waterfalls and enjoy a wide range of interactive
play activities.
The art of creating a ”wow” moment
To succeed as an amusement park, it is crucial that
visitors are given several ”wow” moments, by which we
mean experiences that give visitors more than they had
expected. To achieve this, a park has to have spectacular
rides and amusements but a ”wow” moment can
equally be created when the
LEGOLAND staff play with the
children. A fun sword fight with
Captain Roger or one of his
crew may make the difference
between a good and an un-
forgettable day. So all staff in
the LEGOLAND Park are
trained to play with
the children.
Facts
• The Pirate Lagoon covers an area of 8,000 m2 and was built in 2008
• The water in Pirate Lagoon is treated as if the lagoon was a
swimming pool. 468,000 litres of water are filtered every hour.
Pirate Land includes 119 LEGO models on the Pirates theme
• The largest pirate ship in Pirate Water Falls is 12 metres high.
It has three masts that are up to seven metres high.
The big barrel contains 1,000 litres of water
• Water runs through the big waterfall at a rate of
250,000 litres an hour
• Pirate Water Falls opens when the temperature reaches
15 degrees Celsius
12KN ING
Facts about KNIGHTS’ KINGDOM™
K
The King’s Castle was built using 60 tons of crushed granite and 150 tons of decorative boulders,
IG DO
and 2,000 lorry-loads of soil were used to create the landscape around it. The King’s Castle has
HT M
1,200 m2 floor space. The models in the area are made from 1,130,000 LEGO bricks. The Dragon
S’
makes 1.3 million trips a year. Vikings’ River Splash cost DKK 25 million when it was built in 2006.
Water runs through the channels at a rate of 4,000 litres a second.
KNIGHTS’
KINGDOM™
KNIGHTS’ KINGDOM™ is an area centred on the majestic
King’s Castle - a huge medieval fairytale fortress which
was built in 1997. The King’s Castle cost DKK 45 million to
build. At that time it was the LEGOLAND Park’s largest-
ever single investment.
The main attraction is the Dragon roller coaster, which is
one of the most popular attractions in LEGOLAND.
The Vikings’ River Splash ride was added in 2006.
Olli the Dragon
When guests visit LEGOLAND they simply cannot avoid
meeting the park’s permanent residents, i.e. a large
number of different figures who enjoy talking and playing
with the visiting families every day. One of these is Olli the
Dragon, who is often seen out and about in the park with
the princess. Some people would ask why on earth there
is a dragon living in LEGOLAND but there is a very natural
explanation. Behind each of our figures is a little story
about how they came to live in LEGOLAND. Olli is no
exception.
They say that the princess came across a little
green and red egg one day when she was
walking in the park, saying hello to the
children visiting LEGOLAND. She kept
the egg safely up in the King’s Castle.
Several months later, the egg hatched
and out popped a little dragon. She cal-
led him Olli.
Fun fact
Every year there are more than 500 stunt show performan-
ces at the LEGOLAND King’s Castle. Ukrainian stuntmen
perform daring feats of strength and agility. Many of the
performers have been on the team since the shows
started more than 15 years ago and every summer
they return to Billund to fall in the water time after
time, to the sheer delight of children and adult
visitors alike.
13Ad La
The ultimate attraction
ve nd
In many ways, THE TEMPLE is the ultimate attraction at LEGOLAND because it combines several different
experiences. The combination of the unique LEGO universe, a fun ride and interactivity helps visitors create
nt
ur
their own personal experience every time they try out the attraction.
e
Adventure Land
Adventure Land offers a unique combination of Central
American atmosphere with Egyptian mystique. In this area
you can find the X-treme Racers roller coaster, which
reaches a top speed of 60 km an hour as it hurtles down
a very steep slope. In THE TEMPLE, family members can
compete against each other, shooting targets as they ride
past mummies and secret treasure.
Facts about Adventure Land
• THE TEMPLE covers an area of 1,500 m2 in Adventure Land
• More than 400 tons of soil were moved to build
the new area
• The building covers an area of about 1,000 m2
• Its facade is 8 m high and 43 m wide
• There are 31 specially designed Jeeps, each
with two light guns and a joystick
• Each Jeep seats 2-3 people
• The ride is 108 m long and contains 11 different scenes
• There are a total of 120 interactive targets, 20 animated
figures, 4D effects (heat waves, odours and water bombs),
and lots of sound and lighting effects
• THE TEMPLE has capacity for 1,200 visitors an hour. In 2011,
1.3 million people visited THE TEMPLE
• X-treme Racers runs at a height of up to 16 m
Fun fact
At one point, the LEGOLAND Park’s Technical Department began
to wonder why the triggers on the interactive Jungle Racers
”water bombers” wore out so quickly. A counter was fitted to
register how often during a day the trigger was pressed by
enthusiastic children. The figure was about 10,000. In round
figures, this means that the triggers are pressed every three
seconds during the Park’s opening hours.
14Fi UPL
Adults at play
Fa Brig® La
D
re O
Falck Fire Brigade is a great example of how the attractions in the LEGOLAND Park engage
lc ad nd
the entire family. It’s not uncommon to see two families competing as if their lives depended
k e
on it and dads will typically break a sweat as they put all their energy into the game.
Falck Fire
Brigade
At the LEGOLAND Fire Station, childhood dreams of
becoming a fire-fighter come true in a fun attraction,
where families compete against other families to become
the fastest and most efficient fire-fighting team. The fire
engine has to be pumped manually to reach the burning
building, where the ”flames” have to be doused by
pumping a predetermined quantity of water as fast as
possible. Once the fire is out, the fire engine has to be
returned to the start.
DUPLO® Land
DUPLO® Land is a colourful play land, where the youngest
visitors can explore a universe they are familiar with from
the DUPLO range – but 15 times larger. The design of the
500 m2 area is based on three key values: relaxation,
quality and safety. The ground is surfaced with thick
rubber matting. Adjacent to DUPLO Land is the Baby
Care Centre, where visitors with infants can find every-
thing they need.
15Im Z
ag on
in e
at
io
n
Imagination
Zone
4D movies engaging all your senses
At LEGO Studios there are movies with new dimensions
to delight the family. The cinema is equipped with
advanced technologies to provide top-quality video and
sound, combined with lighting, smoke machines and
other 4D effects.
Facts about LEGO Studios
• LEGO Studios has 25 kilometres of cables and wires
• The audio system has 32,000 W output power – 2,000 W
are normally enough for an indoor music event
• We show a number of different 4D movies, including LEGO
Chima 4D movie, Clutch Powers and LEGO Racers
Atlantis by SEA LIFE™
Atlantis by SEA LIFE™ is the LEGOLAND Park’s underwa-
ter LEGO universe. In the huge ocean aquarium visitors
can see live reef sharks, rays and colourful tropical fish
surrounded by LEGO submarines, divers and shipwrecks.
The trip around the aquarium is constructed as a journey
leading to the lost city of Atlantis.
Facts about Atlantis by SEA LIFE™
• Atlantis was built in LEGOLAND in 2007. The aquarium
soon became a huge success and has since been
introduced to all the other LEGOLAND parks across the
world
• Price: DKK 20 million
• Atlantis covers an area of 1,000 m2 and contains
600,000 litres of water
• It takes 20 tons of salt to make this much artificial
salt water
• There are 1,200 tropical fish in the aquarium. The largest of
these is a 2.5 m nurse shark, which weighs almost 100 kg
• The models in the aquarium are made from 230,000
LEGO bricks
• The fish use the LEGO models in the water as camou-
flage. For example, the yellow fish hide in the yellow
models
• The aquarium has been created in partnership
with SEA LIFE, Merlin Entertainments Group’s
aquarium parks and the world’s largest
chain of aquaria
Fun fact
LEGOLAND is one of only a few places in the world
which has succeeded in getting sea horses to breed in
captivity. LEGOLAND supplies sea horses to aquaria
all over Europe. Breeding success can be attributed
to several factors including that marine biologists in
LEGOLAND make an effort to prepare special feed
for the baby sea horses.
16LE T
Fun fact - Longears celebrates 31 seasons
G ow
O n
Chief Longears is one of the LEGOLAND park’s most popular figures. For the last 31 seasons,
RE
the same man has taken children onto his knee to welcome them into the LEGOLAND tribe.
DO
However, he is not the only veteran in LEGOREDO® Town. For example, the country music
®
group RattleSnakes has played in LEGOREDO® Town every summer for the last 27 years.
LEGOREDO®
Town
LEGOREDO® Town, a Wild West town, is one of the classic
LEGOLAND attractions. When the Park opened in 1968,
there was a Native American settlement. Park staff went
on a field trip to the US in the early 1970s and LEGOLAND
was extended with a complete Wild West town in 1973.
Among the most popular activities in this attraction is the
LEGOLDMINE, where visitors pan for gold and can get
their gold dust and nuggets ”melted down” into a gold
coin to take home as a souvenir. Gold panning remains
as popular today as it was in the 1970s and 1980s, when
today’s parents were small and panned for gold in
LEGOLAND. We make about 70,000 gold coins every year.
Facts about LEGOREDO® Town
• Ghost - The Haunted House is a part of LEGOREDO® Town
• The legendary Tribal Chief Sitting Bull is built from
1.4 million LEGO bricks. But in 2015, he was beaten by the
world’s largest LEGO model , LEGO® Star WarsTM X-wing
Starfighter built of 5.3 million LEGO bricks
• Sitting Bull was listed in the 1986 Guinness Book
of World Records as the world’s largest LEGO figure
• The LEGO Canoe canal is 255 m long
• Each of the 17 canoes seats 4 adults or 6 children
• There are 19 horses in the horse carousel Western Riding
• LEGOLAND Billund is the only LEGOLAND park in
the world to feature a Wild West attraction
Fun fact
When LEGOLAND opened, Park Manager Arne Boutrup
made an agreement with a stable owner, who was
willing to offer pony rides in the park. As part of the
agreement, the stable owner paid the wages of the
park’s Native American. After one season, the stable
owner wished to terminate the agreement as it was
not profitable for him.
Boutrup put his thinking cap on and came up with
an idea to generate an income to finance both the
ponies and the Native American. His idea was to sell
an Indian headband with a feather as a souvenir.
This colourful souvenir was an immediate success
and has since become a LEGOLAND icon. More
than one million headbands have been sold.
New presidents
Last year, the four presidents forming the Mount Rushmore monu-
ment celebrated their 40th anniversary in the park – now in a new
and even more detailed version. The original heads from the 70s
have been replaced by four new ones. The size is the same, but
the design now reflects the very latest methods.
A total of 414,000 bricks were used, and it took the
model designers 2,100 hours to build the four
presidential heads. 17Ev
en
ts
Events at
LEGOLAND®
Events with popular appeal
In the high season, lots of actors, performers and musici-
ans are employed at LEGOLAND to entertain visitors and
make their visit memorable. LEGOLAND also does its
utmost to ensure that visitors enjoy extraordinary events in
the remaining months of the season.
The common denominator is
that our events have broad
appeal. All our events are
planned and performed – lite-
rally – from a child’s perspec-
tive. For example, at many of
Extraordinary company party our concerts, there is a
Companies can hire LEGOLAND for corporate events. special area in the front of
The LEGOLAND staff makes sure that your company the stage reserved for
party is something extraordinary. For example, you can children, and you are not
choose to eat on benches in the King’s Castle or with a allowed in unless you
view to the penguins in Polar Land, or you can join the are less than 150 cm
fish in Atlantis. tall.
18Event Programme
Ev
en
ts
Events i LEGOLAND®
hele sæsonen!
Forrygende events -
I samarbejde
med SEAT Hr. Skæg
ille
Motor M
Kalles
Danmarks Tou Onkel Reje
r
l.
prisændringer og trykfej
Vinderen af
MGP 2015
ND®
Store NØRD Ramasjang Ramasjang dag i LEGOLA
Kør Smukt i LEGOLAND
®
Mysteriet 9. maj
Vild med Vind
25. + 26. april
11. april
lm Ltd. Forbehold for
fredag
Mandag -
LEGO Group. © & ™ Lucasfi
Oplev
X Factor finalister
LEGO®
Friends © LFL
Halloween
Group. ©2009, 2015 The
s Ferrari dag
LEGO Star Wars Day 10. - 18. okt.
® TM
Falck dag LEGO Friends event
®
29. august
6. + 7. juni 20. + 21. juni
30. maj
trademarks of the LEGO
September shows
re and LEGOLAND are
configurations, the Minifigu
Lille Nørd
Ramasjang Mysteriet 26. september
Brick and Knob
Hr. Skæg
Sigurds Bjørnetrio 19. september
12. september
5. september LEGO, the LEGO logo, the
en Air
LEGOLAND Familie Op
ko15n.cauegurstt
®
er
så stjern
Burhan G Djämes Braun Oplev og P 2015
fra MG
Fri ed
adgang mas.
Sæsonp nd!bå Air koncertområdet skal
du booke et
*For at få adgang til Open LEGOLAND.dk. Bookingen åbner for
Book arm antal* gratis koncertarmbån
d på
- og for øvrige gæster
den 1.
et
Begræns Sæsonpasholde re den 6. maj 2015
t antal koncertarmbån
d.
juni. Der er et begrænse
Rasmus Seebach Christopher
ts med Sæsonpas
Fri adgang til alle even på LEGOLAND.dk
nts
Læs mere og se alle eve
19Re
st
au
ra
nt
s
Restaurants
Food for all tastes Facts about Food & Drink
For many visitors to LEGOLAND, a great day is not com- • During the season Food & Drink employs 600 people
plete without enjoying a little of something that you don’t and is the largest department in LEGOLAND
get to eat everyday. At LEGOLAND we believe it is impor-
• There are 37 food establishments in LEGOLAND
tant that we give our visitors the widest possible choice,
so anything from burgers to salads and different kinds of • LEGOLAND operates a very strict self-regulation program
buffets are available in the park. which ensures that food safety standards in LEGOLAND
Many of our visitors do not want to wait for their meal. are excellent
They want to spend as much time as they can exploring • ELITE smileys have been awarded to 34 of the 37 sales
the park, so at LEGOLAND we make sure that we offer a outlets in the park. The other three are not included in
wide variety of high-quality food served fast. However, we the ‘Elite smiley’ scheme, but they all have happy smileys
also cater for visitors who like to savour their food. The anyway
restaurants in the LEGOLAND park provide food
to satisfy gourmet palates too.
For several years now, LEGOLAND has also made a Fun facts
conscious effort to offer healthier alternatives to hungry
• LEGOLAND Burger House has a spe-
visitors. You can choose salads at all our food establish-
ments, and fruit and vegetables are included in all our
cially developed burger roll containing
children’s menus. Children’s menus are available with a 40 percent wholemeal. The bread roll
standard choice of milk or water. Soft drinks are an qualifies to carry the Nordic Keyhole
optional extra. In fact, only 41 percent of our child diners label as a healthier food choice
opt to buy a soft drink. • If all the chips sold at Burger House in
one season were put together end to
There are six restaurants in LEGOLAND: end, they would measure 202 km
• Knights’ Restaurant • I’s Cream sells about 155,000 scoops
• Saloon in LEGOREDO® Town of ice cream every season
• Polar Pizza & Pasta in Polar Land
• Italian Pizza & Pasta in Miniland
• Family Buffet in Miniland
• Grill House in LEGOREDO® Town
20Sh
op
s
Shops
Visit the world’s largest LEGO shop
LEGOLAND was originally conceived because the factory
in Billund received thousands of visitors every year, who
were keen to learn about the LEGO product.
Since the first day, there has been a LEGO shop in
LEGOLAND. Today visitors can pay a visit to the worlds
largest LEGO shop in the park. The shop area exceeds
1,000 m2.
In the shop visitors can buy almost the entire LEGO range
and a number of LEGOLAND products that are available
only here, e.g. knight’s swords and princess outfits. You
can also build your own Mini-figure – a unique LEGO
figure of your very own to take home as a souvenir.
The LEGO shop gives visitors the chance to buy a souve-
nir so that they can relive the fun and fairytale at home.
LEGOLAND also has a large children’s wear shop, LEGO
Kids Wear, which also stocks Northern Europe’s biggest
selection of LEGO WEAR, and a store with a large selec-
tion of adult clothing.
Visitors will also find a number of other shops in the park
selling LEGO products adapted to a specific theme, e.g.
Castle Shop in the KNIGHTS’ KINGDOM.
Facts about LEGO Shop
• The selection includes 1,400 separate LEGO items
• The shop covers an area of more than 1,000 m2
and employs 50 people
• The shop measures 75 m from front to back
• The shop was extended by 50% in 2011 to
meet growing demand
• Enough LEGO bricks have been produced to
supply 52 bricks to every person on the planet
• At around 306 million every year, the LEGO Group is the
New
world’s largest producer of tyres
LEGO Star Wars™ shop
LEGO Star WarsTM Shop
® This season LEGOLAND BIllund introduces a new LEGO
Star Wars™ shop with the complete selection of both
LEGO Star Wars™ boxes and merchandise.
Fun fact
Good service from a child’s perspective is our
primary goal in LEGOLAND, and all our staff
receive many hours of training. You will there-
fore often see LEGO Shop staff drop to their
knees when they explain something about
the products to our youngest visitors.
21w ad
or if
kp fe
A ce ce
la ren
w
ith
A workplace with
a difference
One big happy family
of ”LEGOLANDERS”
LEGOLAND is a very special workplace in several ways.
One of the most obvious signs is that our employees are
not happy to leave us. We celebrate 25-year anniversaries
all the time and many ”LEGOLANDERS” speak of an
Children at heart almost family-like atmosphere between colleagues. Their
Play is central to LEGOLAND and if you want to work in teamwork is evident in the spring just before the start of
the park, it helps if you are a child at heart. Many of our the season, as they regularly work long hours to get the
employees have a special relationship with The LEGO final details in place, and on the most hectic days during
Company. the high season. Everyone lends a hand
when needed – and no-one pays heed
It is also imperative that our employees enjoy interacting to professional boundaries.
with our visitors – especially children. This applies
of course to the costumed characters but equally to the
technicians, gardeners, sales staff and assistants on the
attractions, who must be attentive to the visitors around
them. All our employees are aware that they help create
the special LEGOLAND experience. For our technicians,
for example, this means that we expect them to look calm
when they are out and about in the park servicing the at-
tractions, and sales staff are expected to keep smiling at
peak times in the restaurants.
22Spend the night in a fairytale
LE
Ho LA
Hotel LEGOLAND is practically an amusement park in its own right. The Hotel arrange treasure hunts and
G
LEGO building contests, and the interior itself invites children to play and explore the hotel. There are enter-
te ND
O
taining details everywhere you go – just see what happens when you pay a visit to the toilet!
l ®
Hotel
LEGOLAND®
LEGOLAND HOTEL & CONFERENCE
Play and learning are not just for children. Research has
shown that adults also learn better through play and visu-
alisation, and there is a direct link of red LEGO bricks from
the LEGOLAND Park to LEGOLAND Hotel & Conference.
This large, state-of-the-art conference centre has develo-
A hotel which invites you to play ped the Business & Bricks conference programme, which
When you stay at Hotel LEGOLAND, your LEGOLAND can help companies develop employees’ capacity to co-
experience is not confined to your visit to the park. The operate and to create an understanding of the corporate
hotel is themed and fitted out in every conceivable way values and vision. The concept is directly descended from
to create a child-friendly environment that invites kids to the Meetovation concept , the objectives of which are to
explore and play. promote innovative, creative and, not least, efficient ways
of holding meetings.
Treasure hunts, building contests, play rooms and games The hotel and conference facilities at Hotel LEGOLAND
consoles with the latest LEGO electronic games are just together create a unique background for your meetings,
some of the many activities on offer at the hotel for its workshops, conferences and other corporate events.
youngest guests.
Facts about LEGOLAND
Hotel LEGOLAND expanded in 2009, adding a new Hotel & Conference
entrance, reception area and accommodation wing • 25 flexible conference rooms
comprising 24 theme rooms in Adventure style. In 2014,
the hotel opened another new wing featuring 24 rooms • Two large auditoriums, seating 54 and
designed with a ‘Knights’ theme. There are two restau- 300 people, respectively
rants in the hotel: Panorama, an à la carte restaurant, and • A 1,800 m2 Multihouse for large events
Adventure, which serves a delicious buffet.
• The conference centre is regularly used by a number
of leading-edge companies, including Vestas, Danfoss,
Facts about Hotel LEGOLAND Siemens and of course the LEGO Group
• Hotel LEGOLAND is a four-star hotel. It has 223 rooms
and its own direct entrance to the LEGOLAND Park
• In ”Kids’ House” there are 50 large family rooms looking
onto the park
• The hotel also has 130 specially themed rooms
featuring the Adventure, Knights, Princess, Pirate and ® Friends
LEGO® Friends universes
GO ro o
LE m
s
New in 2015
- 23 new LEGO® Friends rooms
From this season families can stay in a LEGO Friends themed
room with all the well-known details from the LEGO Friends
universe.
D®
ew N
N
A
at Ho
te l L E GOL
23LE lida
Ho
G y
LEGO® themed
O V
LA ill
ND ag
®
Holiday Village
e
On 1 January 2013, LEGOLAND took over the LEGOLAND Facts about LEGOLAND Holiday Village
Village youth hostel and the former FDM camping site, ral- • 48 LEGO pirate-themed rooms
lying them under the name LEGOLAND Holiday Village.
• 60 cabins, of which 48 are uniquely LEGO
Following thorough renovation and modernisation to the Wild West-themed
tune of DKK 17 million, LEGOLAND can now invite families • 152 tent spots
to stay at the new Holiday Village that offers a wide range
• 25 themed tents
of overnight options – from modern camping facilities and
cabins to hostel rooms – all with a clear LEGO® footprint. • 449 caravan spots
• 3 service buildings featuring toilets,
The new Holiday Village means that LEGOLAND strengt-
kitchens and showers
hens its position as a holiday destination for Northern
European families. The Holiday Village adds 2,500 beds to • LEGO themed reception and LEGO shop
the almost 1,000 already available at Hotel LEGOLAND. • Located a few hundred metres from
the LEGOLAND park main entrance
From themed Indian tents
to Pirate rooms LEGO models in the
Tent, cabin or hotel room – there is something for everyone LEGOLAND Holiday Village
at the LEGOLAND Holiday Village. Adventurous guests • 516 new LEGO models
can choose to stay as Native Americans in the new Indian
camp tents, as cowboys in authentic Wild West cabins or • It took 8,357 hours to build the models, corresponding
sleep in themed Pirate rooms – but they can also pitch to 12 model builders working for 17 weeks
their own tent or camp in the new Holiday Village. • It took 972,750 LEGO bricks to build the models
The themes are clearly visible, not only in the variety of
sleeping opportunities, but throughout the Holiday Village.
From the moment you enter the LEGOLAND Holiday Villa-
ge, old wagon wheels, barrels and LEGO figures decorate
the streets, and you get the impression of visiting the Wild
West. And at the hostel, the pirate feel of the seven seas
permeates the rooms as well as the restaurant, where
guests are served by kind pirates.
24BI
LE UN
LL
G D
O R
LA ES
ND O
®
RT
LEGOLAND® BILLUND RESORT
A unique range of family LEGOLAND Holidays
entertainment and activities LEGOLAND Holidays helps visitors to the LEGOLAND park
to book rooms at hotels and inns, reserve summer chalets
LEGOLAND Billund Resort is a partnership initiative between
and camping sites, or to find vacancies at holiday centres
LEGOLAND, Lalandia, GIVSKUD ZOO, Kolding, Vejen, Esbjerg,
and youth hostels. Most of the accommodation is located
Vejle and Middelfart, principally to attract tourists from
close to LEGOLAND and visitors can book entrance
Norway, Sweden, the Netherlands, Germany and Finland.
tickets to the LEGOLAND Park when they book accom-
The aim is to promote the unique range of family enter-
modation.
tainment and activities available in Billund and the sur-
rounding area. As LEGOLAND Billund Resort offers both
LEGOLAND Holidays: Tel.: +45 9623 4792
indoor and outdoor activities, visitors are not dependent
LEGOLANDHolidays.dk
on the unpredictable Danish summer weather.
25ac
LE ss
ro
G the
Visit LEGOLAND®
O
LA gl
ND ob
across the globe
e
Six LEGOLAND® parks globally Part of the Merlin Entertainments
– and more on the way In 2005, the LEGOLAND parks became part of the Merlin
The first LEGOLAND park outside Denmark opened in Entertainments, which is Europe’s largest and the
1996, when LEGOLAND Windsor opened its doors to the world’s second largest family of amusement and entertain-
British. Four other parks have since followed – LEGOLAND ment parks.
California in 1999, LEGOLAND Deutschland in 2002,
LEGOLAND Florida in 2011 and LEGOLAND Malaysia i 2012. In addition to the five LEGOLAND parks, Merlin Entertain-
ments operates many other attractions, including:
The park in Malaysia is located in the Iskandar region, • SEA LIFE
making it easily accessible to local visitors. It is also only • Madame Tussauds
an hour’s drive from Singapore. The park is the first of its • The Coca Cola London Eye
kind in Asia and contains many of the same attractions • Dungeons
as you find in Billund, as well as a large Miniland • Gardaland
featuring many landmarks from Southeast Asia. There are • LEGOLAND Discovery Centres
more than 40 interactive rides, shows and attractions. • Alton Towers Resort
In 2013, the park was expanded to become a resort • Warwick Castle
encompassing a water world and a LEGOLAND hotel. • THORPE PARK
This makes LEGOLAND Malaysia the largest resort in the • Chessington World of Adventures Resort
whole of South-East Asia. • Blackpool Tower
• Heide Park
In addition, the first sod for LEGOLAND Dubai has been • Earth Explorer
taken and the park is expected to be completed during • Sydney Aquarium
2016. • WILD LIFE Sydney
• Sydney Tower Eye and SKYWALK
• Kelly Tarlton’s Antarctic Encounter Underwater World
• Oceanworld Manly WILD LIFE Hamilton.
Merlin Entertainments runs 106 attractions and 11 hotels
and three resorts spread on four continents in 23 coun-
tries. Every year, these attractions, hotels and 3 villages
welcome around 60 million visitors.
Merlin Entertainments was floated on the London Stock
Exchange in 2013. The largest single shareholder is
KIRKBI.
26Fu
n
fa
ct
s
Fun facts
Did you know…
• That the 50 millionth visitor walked through the gates into • The LEGOLAND park has set up about 200 nesting boxes
LEGOLAND® Billund in 2012 for tits and songbirds. Baby birds feed on huge quantities
of insects, caterpillars, etc., so the birds help to keep pests
• In the autumn we plant about 80,000 spring bulbs at to a minimum
LEGOLAND. We make sure that LEGOLAND blooms from
early spring, even before there are fresh green leaves on • When LEGOLAND Billund opened in 1968, the park cove-
the trees red 38,000 m2. Today the LEGOLAND park covers an area
of 140,000 m2
• The King’s Castle in KNIGHTS’ KINGDOM has a floor area of
2,500 m2. This corresponds to about 20 single family homes • There are six LEGOLAND Parks around the world:
LEGOLAND Billund, LEGOLAND Windsor (UK), LEGOLAND
• In 2015, the park presents the world’s largest LEGO Deutschland (South Germany), LEGOLAND Malaysia,
Model: LEGO® Star WarsTM X-wing Starfighter - a 1: 1 copy LEGOLAND California and LEGOLAND Florida in the USA.
of Luke Skywalker’s intergalactic spaceship built of more There are also 10 LEGOLAND Discovery Centres
than 5 million LEGO bricks
• Enough LEGO bricks have been produced to supply
• The smallest LEGO model is a dove in Miniland, which 52 bricks to every person on the planet
comprises four small, white bricks
• Seven LEGO boxes are sold every second
• Polar Land cost DKK 75 million to build and is the
LEGOLAND park’s biggest single investment to date • There are 915,103,765 different ways to combine six eight-
stud bricks of the same colour
• The King’s Castle in KNIGHTS’ KINGDOM took only eight
months to build and is the fastest-built castle in Denmark. • The aquarium in Atlantis by SEA LIFE™ contains 600,000
The castle is decorated with 160 tons of crushed granite litres of water, which is cleansed once an hour – every day,
and 150 tons of boulders all year round
• Every year, the LEGOLAND gardeners produce 2-3,000 • 65 million! The total number of LEGO bricks used to build
flower arrangements and other table decorations e.g. for LEGOLAND Billund
use in connection with conferences. They also tie about
2,000 bouquets for Hotel LEGOLAND • We never saw, cut or file a LEGO brick to make it fit into a
model. We can always find a solution in our assortment
• At around 306 million every year, the LEGO Group is the
world’s largest producer of tyres
You would have to stack
40,000,000,000 (40 billion)
LEGO bricks to reach the moon.
27LE
G
O
LA
ND
®
All roads lead
to LEGOLAND®
Come as often as you wish!
A Season Pass gives free access to LEGOLAND on 199
operating days in the season and it’s already earned
home at the second visit. With a Season Pass you also
By road get more than 20 attractive benefits:
From the South follow A7/E45 to junction 63 (Bramdrupdam). • Free entrance to all events
Then follow route 441 to Bredsten and route 28 to Billund – • Free entrance to Season Pass Cinema
alternatively route 176 via Egtved.
From the North on E45. Leave E45 at junction 57 (Horsens S). • A child with a Season Pass can eat free of charge
Follow route 30 until just past Billund Airport to LEGOLAND. in selected restaurants
From Funen and Zealand on E20 direction Vejle/Aarhus. • Great discounts and special offers in LEGOLAND
Leave E20 at junction 61 (Vejle S). Follow route 18 to Vejle
and route 28 to Billund. For conditions and benefits, see LEGOLAND.dk
GPS: Program your GPS to Nordmarksvej 6-9, 7190 Billund.
LEGOLAND® app
By air Download LEGOLAND Billund app for iPhone and Android
Billund international airport is very close to LEGOLAND. through the App Store or Google Play.
There are direct connections to most parts of Europe and
to the rest of the world via Copenhagen. With LEGOLAND Billund app you can explore all the fami-
liar and beloved LEGOLAND experiences. Find your way
By coach and train around the park with interactive map, plan your trip or find
There are coach connections to LEGOLAND from the current events and offers. And are you adventurous you
following railway stations: Kolding (takes about 1 hour) can go on an exciting treasure hunt around the park.
and Vejle (about 45 minutes).
Car parking
LEGOLAND has parking space for more than 5,000
vehicles. There is also a designated area for disabled
vehicles and a coach park. Coaches may load and unload
passengers from the short-term coach park near the
entrance.
Go mobile with
LEGOLAND®
Download LEGOLAND
Billund app free
28You can also read
