Wild in Art Application Pack - Content Marketing Executive February 2022

Wild in Art Application Pack

Content Marketing Executive

         February 2022

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About Wild in Art

We are creative event producers connecting businesses, artists and communities through
the power of creativity.

We work with organisations that share our belief in the importance of creativity and the
arts.

We produce high-quality, meaningful and innovative events that make a difference.

We believe in: collaboration, innovation, quality, commercial realism, fun and wonder, trust
and fairness, taking risks, and relevance.

Background

Since establishing the business in 2008 we have animated cities with sculptures across
the world including Auckland, Sydney, Cape Town and São Paulo, and created public art
events for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow,
Historic Royal Palaces and Penguin Random House.

This year we have a busy event calendar including the first ever Morph trail in North
Tyneside, Whale Tales in Auckland, A Dog’s Trail with Snoopy in South Wales and our first
trail in Northern Ireland, Elmer’s Big Belfast Trail.

With our unique business model working with partner organisations, our events have
raised more than £19.5 million for charitable causes to date and helped millions of people
of all ages to experience art in non-traditional settings.

Through our high-profile events we provide a platform for emerging and professional
artists to showcase their work, and have injected over £3.5 million into local creative
communities through commissions.

We champion the importance of art for everybody and the social, cultural and educational
benefits which it provides. Our Learning Programmes provide exceptional, creative
opportunities to get participants excited about arts and literacy, and engage them in
important topics - from citizenship, environmental issues and the natural world, to health
and wellbeing, to name a few. More than 950,000 young people have taken part in our
Learning Programmes to date.

Since our official records began the overall economic impact of our events, for example
through increases in tourism and visitor spend in host cities, stands at over £50million.

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The Team

We are a small team of dedicated and entrepreneurial individuals, united by a passion for
events, the arts and their impact.

We have diverse experience which brings with it an enviable black book of contacts, a
wealth of knowledge, and a shared vision for creating public art events that everybody
can get involved with.

Location

Our main office is located in the picturesque town of Whaley Bridge in the High Peak,
Derbyshire. There are regular trains on the Manchester Piccadilly to Buxton train line. It is
approximately 35-40 minutes by car from south Manchester and 25 minutes by car from
Macclesfield.

This role will be based at our main office and the role holder should be comfortable
working from the office, working remotely from home and also travelling to visit our trails
across the UK as required.

More about Wild in Art: wildinart.co.uk | @wildinart

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The Role

Working within Wild in Art’s Marketing and Communications Team, you will be supporting
the team with the creation of content that keeps our audiences informed and engaged.
You’ll have a passion for story-telling and creating engaging content that showcases the
world of Wild in Art.

You’ll plan and manage our content calendar and will be responsible for our social media
channels. You’ll also provide content and digital support for other digital channels
including Wild in Art websites, newsletters, event apps and the online auction platform as
required.

You’ll be part of a busy team, so the ability to work as a team player as well as
autonomously is essential. You’ll also be working with our event partners, so you’ll be a
personable and articulate communicator, not afraid to find out the information you need.

You’ll also be comfortable working from our office in Whaley Bridge (High Peak), working
from home and also travelling to create content from our trails across the UK as required.

This is a great opportunity for you if you’ve spent time in a social media role, enjoy
writing, photography and videography and would like to work in an events marketing role.

Key Accountabilities

1. Wild in Art Corporate

•   Develop and manage Wild in Art’s content calendar

•   Research, create, produce and distribute a variety of eye catching, high quality,
    engaging content deliverables across Wild in Art’s social media and digital channels

•   Manage Wild in Art’s social media channels including social media monitoring and
    responding to social media questions and requests in a timely manner

•   Leverage stakeholder-generated and user-generated content from our trails

•   Follow social media content briefs to create bespoke content

•   Develop new content ideas and identify opportunities to enhance Wild in Art’s brand
    awareness

•   Support on ad hoc content projects
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2. Partner-led Events

•   Build and maintain excellent relationships with event partner teams

•   Liaise with event partner teams to find and tell the best stories from the trails

•   Support event partner social media campaigns through sharing and re-packaging
    content for Wild in Art channels

•   Share best practice and insights with event partner teams

•   Support the Wild in Art Marketing and Communications team and event partner teams
    on the delivery of event digital channels e.g. event apps and the online auction
    platform as required.

3. Wild in Art-led Events

•   Support the Marketing Director and other Wild in Art/freelance staff (as appropriate) on
    the delivery of marketing and communications activity for Wild in Art-led events and
    projects - taking the lead on content/social media elements such as:

    •   Collating, creating and scheduling/uploading content for event specific digital
        channels (dovetailing with Wild in Art’s corporate digital channels), building
        connections and interactions across all channels

    •   Monitoring and tracking digital communications activity, collating data and provide
        reports on website, app and social media analytics

4. Analytics

•   Monitor social media and digital analytics, collate data and report on KPIs

5. General

•   Adhere to agreed protocols and procedures for the sign off of all communication
    materials

•   Adhere to Wild in Art administration and finance protocols, procedures and reporting

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•   Participate in regular project/team meetings with Wild in Art staff and external
    contacts, taking notes and circulating action points as appropriate

•   Keep on top of all administration

•   Participate in staff appraisals

•   Identify and undertake training and development as required in order to meet personal
    and business needs

•   On occasions you may be required to undertake additional or other duties as
    appropriate

Every effort has been made to ensure that this is a full description of the tasks and
responsibilities of this role, however, it is not an exhaustive list. The job description may
be changed or developed at any time to reflect changes as required. Changes will not be
made without full consultation with the post holder.

Person Specification

1. Essential Skills

•   A passion for social media including hands-on experience in creating and editing
    creative and attention-grabbing content across different social media and digital
    platforms

•   Know how to use Facebook, Twitter and Instagram as well as experience of LinkedIn
    and YouTube

•   Ability to follow a social media strategy and content plan

•   Experience of using social media tools such as Hootsuite

•   Experience of social media analytics and insights to understand what content works

•   Understand social media trends and how to create engaging campaigns on all
    channels

•   Comfortable and confident creating camera-facing content for recorded or live content

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•   Ability to research the latest features across channels

•   Top notch writing skills - able to write in a personable tone

•   I.T. literate with skills in Microsoft Word, Excel, PowerPoint and able to use content
    management systems

•   Experience of using design tools (Photoshop, Canva)

2. Desirable Skills

Although not a requirement of the role, the following skills would be beneficial:

•   Understanding SEO best practices

•   Understanding of social media advertising and PPC

•   Video/sound editing (able to create and edit video or audio clips)

3. Personal Attributes

•   Articulate and confident communicator who is perceptive to understanding needs/
    requests and able to action and prioritise accordingly

•   Proactive, motivated and enthusiastic while not afraid to ask for help when needed

•   Ability to work as a team player as well as autonomously is essential

•   Comfortable working to tight deadlines, with excellent attention to detail and an eye
    for creativity

•   Good time management skills

•   Interest in art and events

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Terms of Appointment

A salary in the range of £20k-£25k (depending on experience) will be negotiated based on
a 37.5 hour working week.

Wild in Art provides statutory holidays (20 days plus 8 bank holidays) and employer
pension contributions.

The role will be based at our office in Whaley Bridge (High Peak) and the role holder
should be comfortable working from the office, working remotely from home and
travelling to create content from our trails across the UK as required.

On appointment, the successful candidate will must be able to provide the correct
documents as proof of their right to work in the UK.

How to Apply

To apply, please download and complete the Application Form.

Send the completed Application Form, along with a short portfolio of social media
accounts (pdf) and a covering letter, telling us why you want to join our team to
jobs@wildinart.co.uk

We also ask that you complete the separate Equality and Diversity Monitoring Form; this
is voluntary and a decision not to complete it will not have any bering on your application.

Closing date: Friday 25 February 2022 at 12 noon.

We will screen all applicants and select candidates whose skills and experience seem to
meet our needs. We will carefully consider your application during the initial screening and
will contact you only if you are selected for an interview.

Interviews will be held in Whaley Bridge (High Peak) and/or Manchester city centre.

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