19th - 23rd March 2018 - Palazzo Innovazione
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Laboratorio di ricerca 3CLab
Cross Cultural Competence Learning & Education
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19th - 23rd March 2018
Handbook provided by the Department of Management & Innovation Systems - University of Salerno to IAE Aix-Marseille EMBA participants for the Study Tour ITALY, 19th - 23rd March 2018
Summary
Welcome Message 3
About DISA-MIS 4
About 3C LAB 5
Study Tour Teachers 6
Study Tour Team 7
Syllabus 8
Schedule 11
Saturday, March 17th 12
Sunday, March 18th 12
Monday, March 19th 13
Tuesday, March 20th 14
Flash Consulting Company Project 1 15
Flash Consulting Company Project 2 16
Wednesday, March 21th 17
Flash Consulting Company Project 3 18
Thursday, March 22nd 19
Friday, March 23rd 20
Saturday, March 24th - Sunday, March 25th 21
IAE AIX Participants 22
Practical Information 25
STUDY TOUR ITALY 1
Aurelio Tommasetti Laboratorio di ricerca 3CLab Cross Cultural Competence Learning & Education
Welcome Message
We are glad to welcome you to Italy and to the Department of Management & In-
novation Systems - University of Salerno, the first university in South Italy.
Our aim is to make your stay here a unique and fruitful experience through classes,
company visits, and discussions. We have mixed different pedagogical approaches
to help you discover South Italy from an insider’s perspective.
You will discover the concept of Business Inspiration ranging from the most tradi-
tional industry to the most innovative one. You will soak in concepts and values at
the heart of the majority of the italian business models: culture, family, creativity.
Is there really a dichotomy between tradition and innovation?
Is a family firm a unique bundle of resources?
How did firms discovered their business models?
How do we teach in Italy?
The answers to these questions show the Italian Business Culture and provide
grounds to discuss about similarities and differences between countries from a
cross-cultural perspective.
Your week here is just the right amount of time to show you the South Italian Busi-
ness Mood and we genuinely hope you will enjoy and learn a lot from your experi-
ence with us. A team of dedicated people has been working tirelessly and passion-
ately to build this wonderful experience and to provide you with the best service
possible from a public university.
In conclusion, benvenuti a Salerno!
Bice Della Piana Carolina Serrano Archimi
STUDY TOUR ITALY 3
About DISA-MIS
The Department of Management & Innovation Systems (DISA-MIS) is a newly
established Department (born two years ago) with a strong multidisciplinary fo-
cus, involving professors and researchers from various fields of study including
Computer Science, Management, Accounting, Organization, Commodity Sci-
ence. DISA-MIS focuses on a strategic approach, on gaining the expertise in
governance and management systems models and, at the same time, building
competency in various ICT domains of research.
DISA-MIS is a part of a research network including international universities
and research centers as, for instance, Institute for Cross Cultural Management-
Florida Institute of Technology (USA), National University of Tainan, Tainan (Tai-
wan), Nanyang Technological University (Singapore), Almaden Research Cent-
er of IBM (USA), Google (US), University of Granada, and George Washington
University (US).
Vincenzo Loia
4 STUDY TOUR ITALY
About 3C LAB
The Research Lab “Cross Cultural Competence Learning & Education” (3CLab) is
located in the Department of Management & Innovation Systems (DISA-MIS),
University of Salerno.
The 3CLab aims to promote research and teaching on the following topics: Cul-
tural Intelligence, Cross Cultural Competence and Cross Cultural Management.
The 3CLab currently represent a unique lab connecting local organizations (both
public and private) and other global entities. Moreover, the 3CLab is a landmark
in research and teaching programs focused on CQ, CCC and CCM: it is the only
internal research lab at the University of Salerno supporting students in the CQ
self-assessment process and assisting UNISA Spin-offs in the cross-cultural
negotiation in international business settings. The 3CLab also organizes EMBA
and MBA Study Tours in Italy for foreign Universities and Business Schools who
are willing to adopt a learning method that combines theoretical and practical
learning with a full immersion in the Italian business and management culture.
Laboratorio di ricerca 3CLab
Cross Cultural Competence Learning & Education
Scientific Director of 3CLab
STUDY TOUR ITALY 5
Study Tour Teachers
Antonio Majocchi is Full Professor of International Manage-
ment and Dean of the Department of Economics and Man-
agement of the University of Pavia. He is the President of the
Pavia Science Park. He has published his researches in in-
ternational journals like: Journal of World Business, Journal of
International Business Studies, International Business Review,
Journal of Small Business Management. He has taught inter-
national business in many universities around Europe, and a
visiting scholar at Northeastern University in the US, at the
King’s College in London and at the University of Valencia.
Alessandra Vecchi works as Assistant Professor in the De-
partment of Management at the University of Bologna in Italy
where she holds a Marie Curie Fellowship and as a Senior
Research Fellow at London College of Fashion at the Univer-
sity of London Arts in the UK. She has gained her PhD from
the University of Bath and has a significant track of high-
profile publications. Her research interests tend to be of mul-
tidisciplinary nature in the field of International Business and
rather eclectic. They span from industrial cluster dynamics,
Chinese acquisitions of Made in Italy luxury firms, family busi-
ness groups, the disruptive impact of innovative technologies both from an Operations and a
Marketing perspective.
Bice Della Piana holds a PhD in Public Management. She
is currently an Assistant Professor at Department of Manage-
ment & Innovation Systems, University of Salerno. Her main
research interests are focused on the cultural differences,
family business heterogeneity and institutional perspective
on innovation. She teaches Cross Cultural Competence and
Cross Cultural Management at undergraduate and graduate
level. She has been awarded as Best X-Culture Educator 2017.
She has also been a visiting scholar at University of Burgos
and at Institute for Cross Cultural Management at Florida In-
stitute of Technology where she is also Research Fellow. She is member of the International
Teachers Programme at AIX-Marseille School of Management (France).
Olga Plyaskina holds BAs in foreign languages earned in Russia and
Italy and a MS in Instructional Technology obtained in the framework of
the Fulbright academic award. Olga’s professional experiences include
foreign language instruction, educational project management, busi-
ness training design and delivery. Before going freelance, Olga managed
a portfolio of 700+ clients of over 10 nationalities with Learnlight, an e-
learning platform. Olga’s main interests lie in the field of communication
including its individual and cultural dimensions. As of Spring 2018 Olga
is one of the two professionals in Italy certified to use the official Cultural
6 STUDY(CQ)
Intelligence TOURassessment.
ITALY
Study Tour Team
BRESSOT Robbe PAPASIAN Meredith
MARÍN PALACIO Leslie Johanna VENEZIA Elena Sofia
VERSACE Ilaria STUDY TOUR ITALY 7
Syllabus
Course title EMBA STUDY TOUR ITALY
Name of the Carolina SERRANO-ARCHIMI (1)
lecturers Bice DELLA PIANA (2)
Positions (1) Professor - Organizational Behavior
(2) Assistant Professor – Management
Aim of the The Study Tour Italy (STI) is a unique opportunity for AIX-Marseille
course/ EMBA participants to learn and experience entrepreneurship,
overview management and cultural aspects first-hand, through a 1-week
workshop hosted by the Department of Management & Innova-
tion Systems (University of Salerno-Italy) through the activities of
the Research Lab “Cross Cultural Management Learning & Edu-
cation”. The aim of the STI is to provide participants with both a
“touch & feel” experience as well as an exposure to complexi-ties
of the interplay between family and business. This is accomplished
through a combination of course time and Flash Consulting pro-
jects. The consulting projects are diverse and emphasize varied
business sectors, organizational cultures and business inspira-
tions. Participants discover the activities of the companies spon-
soring the projects and are required to reflect on a current busi-
ness challenge with the aim of offering specific recommendations.
Intended At the end of the Study Tour Italy, participants will:
Learning • understand business-related cultural differences between
Outcomes France and South Italy
• understand differences in organizational culture and have more
insight into family business challenges (e.g. family vs non family
employees, family related goals vs business related goals, inno-
vation vs internationalization) be challenged to offer viable and
sound recommendations to companies for the advancement of
specific business actions (“Flash Consulting” projects)
EMBA STUDY TOUR ITALY SEMINAR CONTENT
The Italy Study Week takes place within the South of Italy and specifically in Salerno,
Fisciano, Sarno, Paestum. The AIX-Marseille EMBA students are hosted by fac-
ulty and staff of Department of Management & Innovation Systems, University of
Salerno, Fisciano, Italy.
8 STUDY TOUR ITALYSyllabus
SHORT COURSES:
Monday morning: this session will cover current issues affecting the relationship be-
tween Institutions, Innovations and Internationalization. These issues will be declined with
respect to the differences between family and non-family firms. A discussion about the
characteristics of Italian family firms will take place.
Wednesday morning: this session will be devoted to the taxonomy of Business Goal Set-
ting considering the differences between family and non-family business goals.
Friday morning: a special session will be devoted to the CQ model explanation and CQ
participants discussion; a contextualized CQ model will be provided.
OTHER ACADEMIC ACTIVITIES:
Wednesday afternoon: it will be organized a meeting, “meet the UNISA Entrepreneurs”,
a thematic session where the most innovative spinoff of UNISA will be presented to EM-
BA students.
Thursday afternoon: a relational aperitif will represent a special context in which feed-
back by professors on the firm visits, groupworks and deliveries will be provided.
Friday afternoon: a mini-round table on “Culture, Family & Business Inspiration” will
conclude the week of academic events as final moment of comparison between different
academic and professional perspectives.
FLASH CONSULTING COMPANY PROJECTS:
There are three (3) Flash Consulting business challenges to be addressed by teams of
students. The general structure of the exercise is as follows:
1. Each company proposes one or several real business topics that they would like to
be addressed by the EMBA teams. The different teams will conduct their preliminary
work (research, prepare ideas, collect any data requested, etc.) while they are still in
France.
2. On the day of the visit, the Flash Consulting typically begins with a brief (15-20 minute)
welcome/overview of the company and a review of the Flash missions by the company
representative. Depending on the company, this may include a brief tour of facilities.
Teams may then ask for any clarifications concerning the project questions.
3. Thereafter, students will break out into their teams and finalize their perspectives and
recommendations for the company.
4. Each team will present their suggestions/recommendations, followed by comments
and open discussion with the company sponsor.
5. Each team provides their notes and recommendations to the company sponsor.
From start to finish, the visits are typically around 3.5 hours.
Students are encouraged to consult the websites of each company and carefully research
the different company profiles. They are also free to collect additional data they deem
important for offering a viable recommendation to the companies.
SPONSORING COMPANIES AND FLASH CONSULTING PROJECTS:
HEALTHWARE FLASH CONSULTING
Healthware International is a company providing different services to firms and entities
STUDY TOUR ITALY 9Syllabus
operating in the health sector: from consulting activities to communication & marketing
services, Healthware aims to empower its clients by focusing its action on four core com-
petency pillars: strategy, product design, development, marketing.
Focusing on the Life Science Industry (big pharma) as the primary target conduct an
online analysis to determine:
• Who are Healthware’s top 5 competitors?
• How do each of these service providers differentiate themselves?
Select one of the top 5 competitors and analyse key communication messages provided
on their website
• Use the SWOT tool to synthesize your findings (Healthware vs Competitors)
AGRICONSERVE REGA
Agriconserve Rega is a company producing preserves located in Striano, near Sarno. Us-
ing biological farming and a ISO certifying its processes, Rega focuses its strategy on the
quality of the products as the main driver of its business: besides the traditional pomodoro
San Marzano d.o.p., it also produces other varieties of raw tomato and many of its deriva-
tives and other sort of preserves as mushrooms, beans, artichokes and canned fruit.
After having established itself in the local market, Agriconserve Rega is willing to expand
its business abroad.
• Which strategies are to be implemented in order to guarantee a successful entry in
a foreign market?
• Which challenges Agriconserve Rega as a preserves industry will confront and
what solutions should implement in order to overcome them?
AZIENDA AGRICOLA SAN SALVATORE
Azienda Agricola San Salvatore is a farm located in the heart of the National Park of Ci-
lento and Vallo di Diano. Founded in 1988 by Mr. Giuseppe Pagano, the farm can boast
a wide offer of different products deeply rooted in the local traditions: producer of wine,
extra-virgin olive oil, mozzarella di bufala d.o.p., jam and preserves, San Salvatore is the
only farm to provide such a complete offer of local products while retaining an excel-
lent quality standard. Besides the direct selling of the products, San Salvatore can also
boast the near deli “La Dispensa” where customers are provided with a unique tasting
experience of the Cilento culture. La Dispensa is the final result and the flagship of San
Salvatore philosophy as the added value of the farm resides in the unity of their offer: they
can produce all of the typical Cilento products and they do so while maintaining excellent
quality standards and preserving the local cultural heritage.
Mr. Pagano’s plans for the foreseeable future are to franchise La Dispensa: this not only
means providing the very same format abroad, but also to export the Cilento atmosphere
and culture.
• How would it be possible for San Salvatore farm to expand its market abroad in the
form of a franchising while advocating for the traditional and rural Cilento culture in
other countries and retaining its usual excellent quality standards?
• How would it be possible to do all of this while communicating the added value of the
business that lies in the unity, the mutual connection of the products and the quality
of their offer?
10 STUDY TOUR ITALY2018 Master Schedule
Saturday 17 March 2018 – Saturday 24 March 2018
Saturday Sunday Monday Tuesday Wednesday Thursday Friday Saturday
17th of 18th of 19th of March 20th of March 21st of March 22nd of March 23rd of March 24th of
March March March
Key Arrival Arrival Immersion Inspiration & Research & Inspiration Learning Departing
concept Innovation: Innovation & Tradition:
Delivery Delivery
Place SALERNO SALERNO SALERNO SALERNO SALERNO SALERNO SALERNO SALERNO
UNISA SARNO UNISA PAESTUM UNISA
SALERNO SALERNO SALERNO SALERNO SALERNO
Breakfast 7:00-10:30 7:00-8:00 7:00-8:00 7:00-8:00 7:00-8:00 7:00-8:00 7:00-10:30
8:15-10:30 8:15-10:00 8:15-10:30 8:15-10:30 8:15-10:30
Trip to UNISA Walking to firm Trip to UNISA Trip to firm Trip to UNISA
Welcome and Healthware Pedagogical Session San Salvatore Pedagogical
Introductory Session Intl. and (Vecchi: Business (Paestum) Session
(Loia, Della Piana, Briefing with Goal Setting: Family and Briefing (Plyaskina: CQ
Serrano Archimi) Dott. Ascione vs Non-Family Firm) Sig. Pagano assessment;
(interpreter- CQ model
assisted) explanation)
10:30-10:45 10:00-10:15 10:30-10:45 10:30-10:45 10:30-10:45
Break at UNISA Break at Break at UNISA Break at Break at UNISA
Company Company
10:45-12:30 10:15-12:00 10:45-12:30 10:45-12:00 10:45-12:30
Pedagogical Session Delivery Group work for Visit the firm Pedagogical
(Majocchi: (Majocchi- San Salvatore flash and Delivery Session
Institutions, Vecchi + Dott. Salerno (Majocchi- (Plyaskina-
Innovations and Ascione) at (Della Piana-Vecchi- Vecchi+ Sig. Della Piana: CQ
Internationalization: Company Majocchi) Pagano) participants
Family vs discussion and
Morning
Non-Family firms) CQ model
FREE
contextualized)
12:30-14:00 12:00-13:30 12:30-14:00 12:30-14:00 12:30-14:00
Lunch at UNISA Lunch at Lunch at UNISA Lunch at Lunch at UNISA
Lunch
Salerno city Company
center cafeteria
14:00-15:45 13:30-16:15 14:30-16:45 14:30-16:30 14:00-16:00
Group work for Trip to firm “Meet the UNISA Visit to Paestum Round table
Healthware Intl. Agriconserve Entrepreneurs”: the Temples “Culture, Family
flash Rega (Sarno), UNISA SPIN-OFFs & Business
(Della Piana-Vecchi- briefing Sig. Inspiration:
Majocchi) Rega and visit putting into
at UNISA the firm perspective by
ARRIVAL
ARRIVAL
Italian professors
and Italian
managers”
17:00- 15:45-16:00 16:15-16:45 16:45-17:00 16:30-18:30 16:15-16:30
DEPARTURE
19:00 Break at UNISA Break at Break at UNISA Relational Break at UNISA
Welcome Company Aperitif and
at Hotel 16:00-18:00 16:45-18:45 17:30-19:30 feedback by 17:00-19:30
(Della Group work for Delivery (optional) Professors (Della FREE
Piana, Agriconserve Rega (Majocchi- Cultural visit at Piana, Majocchi,
Serrano flash (Della Piana- Vecchi + Duomo di Salerno Vecchi) on
Archimi) Vecchi-Majocchi) Dott. Rega) or Giardini della the firm visits
at UNISA at Company Minerva discovering at Nettuno
Afternoon
and return to people and culture Restaurant
Salerno (inside the
Temples)
19:30
Wrap Up
(Serrano
FREE FREE FREE Archimi) at
FREE FREE Celebration
ARRIVAL
Dinner
Dinner, Palazzo
dell’Innovazione
STUDY TOUR ITALY 11Saturday, March 17th
Arrival
Sunday, March 18th
Arrival
7:00 - 10:30 Breakfast
17:00 - 19:00 Welcome meeting at Hotel Montestella
(Della Piana, Serrano Archimi)
FREE
12 STUDY TOUR ITALYMonday, March 19th
Immersion
Morning
7:00 - 8:00 Breakfast
8:15 Meeting at bus pick up location
8:15 - 10:30 Trip to UNISA. Welcome and Introductory Session
(Loia, Della Piana, Serrano Archimi)
10:30 - 10:45 Break
10:45 - 12:30 Pedagogical session: Institutions and International
Strategy (Majocchi)
12:30 - 14:00 Lunch at UNISA
Afternoon
14:00 - 15:45 Group work for Healthware Intl. Flash
(Della Piana-Vecchi-Majocchi) at UNISA
15:45 - 16:00 Break at UNISA
16:00 - 18:00 Group work for Agriconserve Rega flash
(Della Piana-Vecchi-Majocchi) at UNISA
FREE
STUDY TOUR ITALY 13Tuesday, March 20th Innovation & Tradition Morning 7:00 - 8:00 Breakfast 8:15 -10:00 Walking to firm Healthware Intl. + briefing with Dott. Ascione 10:00 - 10:15 Break at company cafeteria 10:15 - 12:00 Delivery at company (Majocchi - Vecchi - Dott. Ascione) 12:00 - 13:30 Lunch in Salerno city center Afternoon 13:30 - 16:15 Trip to firm Agriconserve Rega (Sarno), briefing Sig. Rega and visit the firm 16:15 - 16:45 Break at Company 16:45 - 18:45 Delivery (Majocchi, Vecchi, Dott. Rega) at Company and return to Salerno FREE 14 STUDY TOUR ITALY
Flash Consulting Company Project 1
Healthware Flash Consulting
Healthware International is a
company providing different
services to firms and entities
operating in the health sec-
tor. Guiding its clients through
the evolving healthcare land-
scape and creating engaging
marketing and communication
experiences for their audience,
Healthware is a unique blend
of innovation, advisory, com-
munications & marketing ser-
vices and technology capabilities, aimed to empower its clients’ business and attain
sustainable growth. Specifically, the company supports start-ups and firms by focus-
ing its action on four core competency pil-
lars: strategy, product design, development,
marketing. What is more, inside its multiple
specialty teams, Healthware can also boast
a great Media Engagement: Healthware
Engage is a team specialized in next-gen-
eration digital marketing for the healthcare
industry, leveraging the power of Data and
Artificial Intelligence. Healthware also uses
advanced methods of performance mar-
keting, like campaign conversion rate op-
timization through data-driven execution,
and other consumer digital marketing ap-
proaches, specifically adapted to the regu-
lated and competitive healthcare environ-
ment. Focusing on the Life Science Industry
(big pharma) as the primary target conduct
an online analysis to determine:
• Who are Healthware’s top 5 competitors?
• How do each of these service providers differentiate themselves?
Select one of the top 5 competitors and analyse key communication messages provided
on their website
• Use the SWOT tool to synthesize your findings (Healthware vs Competitor)
Further information about Healthware International can be retrieved at: http://www.
healthwareinternational.com/about
STUDY TOUR ITALY 15Flash Consulting Company Project 2
Agriconserve Rega Flash Consulting
Agriconserve Rega is a company producing pre-
serves located in Striano, near Sarno. It was founded
in 1987, stemming from the long experience gained
by the owner family since 1965; the new industrial
complex was born only in 1999, covering a 30.000
mq area, with a modern structure and an high tech
and ecologically sustainable productive plant. Us-
ing biological farming and a ISO certifying its pro-
ce sse s,
Rega focuses its strategy on the quality of the
products: besides the traditional pomodoro
San Marzano d.o.p., it also produces other
varieties of raw tomato and many of its deriv-
atives as the tomato puree (passata di pomo-
doro), the tomato pulp (polpa di pomodoro)
and peeled tomatoes. Moreover, it can also
boast an offer of other sort of preserves as
mushrooms, beans, artichokes and canned
fruit. “Quality” is the key word, improved
with constant collaboration through growers
and a technical staff specialized in the agri-
culture sector monitoring all the steps of the
cycle - from sowing to harvest. An ad-
vanced laboratory and valuable know-
how allows to perform in line with the
qualitative and hygienic standards.
Moreover, continuous projects of in-
vestment and the expertise of the em-
ployees, always subjected to routine
control, guarantees the high standard
of the performance delivered.
After having established itself in the local market, Agriconserve Rega is willing to ex-
pand its business abroad: specifically in the United Arab Emirates and the asian coun-
tries to which it already exports. Which strategies are to be implemented in order
to guarantee a successful entry in these markets?
Which challenges Agriconserve Rega as a pre-
serves industry will confront and what solutions
should implement in order to overcome them?
Further information about Agriconserve Rega can be
retrieved at http://www.agriconserverega.com/site.
asp?lingua=eng&pagina=san-marzano-dop
16 STUDY TOUR ITALYWednesday, March 21st
Research & Innovation
Morning
7:00 - 8:00 Breakfast
8:15 -10:30 Trip to UNISA. Pedagogical Session: Business Goal Setting
Family: Family vs Non-Family Firm (Vecchi)
10:30 - 10:45 Break at UNISA
10:45 - 12:30 Groupwork for San Salvatore flash (Della Piana, Vecchi,
Majocchi)
12:30 - 14:00 Lunch at UNISA
Afternoon
14:30 - 16:45 Meet the UNISA Entrepreneurs
16:45 - 17:00 Break at UNISA
17:30 - 19:30 (optional) Cultural visit at Duomo di Salerno or Giardini della
Minerva: discovering people and culture
FREE
STUDY TOUR ITALY 17Flash Consulting Company Project 3
San Salvatore Flash Consulting
“we at San Salvatore do not farm the land:
we take care of it”
Azienda Agricola San Salvatore is a farm located in the
heart of the National Park of Cilento and Vallo di Diano.
Founded in 1988 by Mr. Giuseppe Pagano, it covers a
total area of 270 acres (divided in vineyards, orchards, ol-
ive groves and coppiced woodland) extending to the mu-
nicipalities of Capaccio, Stio and Giungano. The farm can
boast a wide offer of different products deeply rooted in
the local agricultural and buffalo breeding tradition: from
12 wines from 5 different varieties of grape, to extra-virgin
olive oil, mozzarella di bufala d.o.p., jam and preserves, San
Salvatore is the only farm to provide such a complete offer
of local products while retaining an excellent quality stand-
ard. The philosophy of San Salvatore farm is deeply rooted
in the harmonious relationship between the locals and the
environment: using organic farming and biodynamic ag-
riculture methods contributes to the creation of a thriving
environment in the vineyards; the same approach is also
used in the breeding farm in Giungano and the dairy, where the dairy master produces
mozzarella di bufala d.o.p.; besides the direct selling
of the products, San Salvatore can also boast the
near deli “La Dispensa” where Cilento housewives
and grandmothers, keepers of the traditional recipes,
prepare local rural dishes using San Salvatore farm
products, providing customers with a unique tasting
experience of the Cilento culture. La Dispensa is the
final result and the flagship of San Salvatore philoso-
phy: the added value of the farm resides in the unity
of their offer: they are not just a winery, not just a
dairy or a breeding farm: they can produce all of the typical prod-
ucts of the Cilento land and they do so while maintaining excellent
quality standards and preserving the local cultural heritage.
Mr. Pagano’s plans for the foreseeable future are to franchise La
Dispensa: this not only means providing the very same format
abroad, but also to export the Cilento atmosphere and culture. How
would it be possible for San Salvatore farm to expand its market
abroad in the form of a franchising while advocating for the tradi-
tional and rural Cilento culture in other countries and retaining its usual excellent quality
standards? How would it be possible to do all of this while communicating the
added value of the business that lies in the unity, the mutual connection of the
products and the quality of their offer?
Further information
18 STUDY about San Salvatore farm can be retrieved at:
TOUR ITALY
www.sansalvatore1988.it/enThursday, March 22nd
Inspiration & Tradition: Delivery
Morning
7:00 - 8:00 Breakfast
8:15 - 10:30 Trip to firm San Salvatore (Paestum) and Briefing
Sig. Pagano
10:30 - 10:45 Break at Company
10:45 - 12:00 Visit the firm and Delivery (Majocchi, Vecchi, Sig. Pagano)
12:30 - 14:00 Lunch at Dispensa San Salvatore
Afternoon
14:30 - 16:30 Visit to Paestum Temples
16:30 - 18:30 Relational Aperitif and feedback by Professors (Della Piana,
Majocchi, Vecchi) on the firm visits at Nettuno Restaurant
FREE
STUDY TOUR ITALY 19Friday, March 23rd
Learning
Morning
7:00 - 8:00 Breakfast
8:15 Meeting at bus pick up location
8:15 - 10:30 Trip to firm UNISA. Pedagogical session
(Plyaskina: CQ assessment; CQ model explanation)
10:30 - 10:45 Break
10:45 - 12:30 Pedagogical session (Plyaskina - Della Piana: CQ participants
discussion and CQ model consxtualized)
12:30 - 14:00 Lunch at UNISA
Afternoon
14:00 - 16:00 Roundtable: Culture, Family & Inspiration: putting into
perspective by Italian professors and Italian managers
16:15 - 16:30 Break at UNISA
17:00 - 19:30 FREE
19:30 Wrap Up (Serrano Archimi) at Celebration Dinner, Palazzo
dell’Innovazione (Salerno)
20 STUDY TOUR ITALYSaturday, March 24th - Sunday, March 25th
Free day in Salerno and departure
Suggested Restaurants
• Goccia
Salerno, Via Conforti 13; (160 mt from Montestella Hotel, 2 mins walk)
• Santa Lucia
Salerno, Via Roma (900 mt from Montestella Hotel, 11 mins walk)
• Terzo Tempo
San Mango Piemonte (SA) (9,3 km from Montestella Hotel, 15 mins by taxi)
For other suggested restaurants please ask Hotel Montestella Reception.
For reservations please contact hotel manager Liliana Desiderio (+ 0039 089 232074) or
Elena Sofia Venezia (+ 0039 3348266949).
STUDY TOUR ITALY 21IAE AIX Participants
G. BARTNESS BOULBEN E. DEL GIOVANE F.
Euro American Solutions Valerian Airbus Helicopter
from America from France from France
FOLEY P. GRILLERE E. GUEUGNON G.
SFR Semantics Biotech Ortho
from Ireland from France from France
MENNRATH P.
ID Logistics
from France
22 STUDY TOUR ITALYIAE AIX Participants
NGAN L.T.T. PARLANGE D. TARDIEU F.
KONE Elevators INTEL Mobile Communication ATMEL
from Vietnam from France from France
YACOUBI A. ZRIOUEL N. BEUDIN D.
ENSEIRB Airbus Helicopters CCI Var
from France/Morocco from France from France
DUMAS D.
IAE AIX
from France
STUDY TOUR ITALY 23IAE AIX Participants
JOUBEUAX Y. MING D. ALEXANDRE A.
OVERPIPE ITER Organization Immucor Inc. Paris
from France from China from France
BALKIN A. REBELO DA SILVA
LEAL D.
Savills French Riviera and PEREIRA L.M.
Nomura
French Alps Rodrigues&Camacho
from Colombia
from Denmark from Portugal
24 STUDY TOUR ITALYPractical Information
Hotel manager: Liliana Desiderio
hotelmontestellasalerno@gmail.com
+0039 089 232074
Taxi service Salerno/Naples airport:
about 55 � per run
For more info and reservations please ask
Hotel manager
Campus Map
STUDY TOUR ITALY 25Practical Information
It is strongly recommended that you bring your own personal computer or other
technological devices in order to make the most of your learning experience.
Emergency numbers:
in case of emergency please dial
• 118 for medical services (ER)
• 112 standard emergency phone number
Dress Code
• Business casual attire for pedagogical sessions and roundtables, briefings and
groupworks.
• Comfortable footwear is strongly recommended for the visit to Paestum Temples
(March 22nd).
Money&Expenses
Visa and MasterCard are both widely accepted but paying by American Express
or Diners Club card may not always be possible. Smaller transactions (under 10 or
20 euros) may incur a surcharge in smaller establishments if you want to pay by
card, so it is a good idea to always have some cash with you. ATMs are known as
“Bancomats” and are widely spread throughout Salerno city and in all turistic areas.
ATM withdrawal is also available at UNISA.
Communications
The country dialling code is +39 and unlike many other countries, the 0 at the
beginning of the main number is dialled, not omitted.
Other Info:
• Average March temperatures in South Italy is 18° C (High) and 8° (Low)
• Salerno Tourist Information Point is located on Corso Vittorio Emanuele
(Capitol Gallery) and is open Mon-Sat from 10:00 - 14:00 ;15:30 - 19:30
• Shopping hours in Salerno: Mon-Sat 9.30 - 20:30; some shops may open on
Sunday.
• Modest tipping in Italy is the norm. A 10% tip is considered usual in a restaurant
but generous for a taxi ride.
Please, feel free to ask Italian members of the Study Tour Team
26 STUDY TOUR ITALY
(Elena Sofia, Ilaria, Leslie) for any help you might need!Notes
STUDY TOUR ITALY 27Notes 28 STUDY TOUR ITALY
Laboratorio di ricerca 3CLab
Cross Cultural Competence Learning & Education
tel. +39 089.963106
http//www.disaunisa.it/dipartimento/strutture
bdellapiana@unisa.it
Study Tour
ItalyYou can also read
