2020 Commitment to Corporate Social Responsibility - NATRA
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2020 Commitment to Corporate Social Responsibility
This report is available on the company website: www.natra.es Copies of this report can be requested from the Shareholder Service Office by calling 91 417 88 68 or by email: investors@natra.es Editing and Design gosban consultora de comunicación www.gosban.com Issue date: April 2013
index 04 More than words 06 Natra today 08 Cocoa, our essence 10 Environmental protection 12 The Natra team 13 Concern for the community 14 Healthy nutrition
4 2020 CSR commitment
More than words
Natra’s commitment
to CSR in 2020
Natra’s aim to enhance its contribution to society Our current task is centred on collecting and
and its recognition as a responsible company consolidating information on Natra’s different
materialised in June 2012, with the approval by facilities in order to put the commitment into
the company’s Board of Directors of a corporate practice. To carry out this work we count on the
social responsibility (CSR) statement that is to support of a skilled team that is highly-committed
serve as the reference for its management of its to this task.
business in the cocoa and chocolate sector in the
coming years. As one of the first steps, Natra has adhered to the
United Nations Global Compact, an international
This commitment, which is to be developed initiative that promotes the implementation
during an initial phase up to 2020, contemplates in entrepreneurial activities of ten universally
five major areas: raw materials, environmental accepted principles in the areas of human
protection, people, society, and healthy nutrition. rights, labour standards, environment and
anti-corruption. Global Compact is the largest
Above all, Natra’s CSR objectives aim to be specific voluntary corporate social responsibility initiative
and realistic. In order to guarantee progress in in the world.
this area, Natra has established not only specific
targets, but also the deadlines by which they The following pages present Natra’s Board of
are to be met. Since 2013, and following the Directors’ CSR statement and a description of the
incorporation of the company’s CSR policy, we five areas of work and the commitments acquired
have aimed to establish measurable objectives up to 2020.
that allow us to fulfil our commitment to 2020
and to measure their progress year after year.
2020 CSR commitment 5
Board of
Directors Statement
STATEMENT OF THE BOARD OF DIRECTORS OF NATRA ON
THE SOCIAL RESPONSIBILITY OF THE COMPANY
As company managers, the members of the Board of Directors of Natra feel responsible for
preserving and enhancing the heritage of the company, which is very essential part of the
committed relationship to the different actors involved in it and to the society in general.
By this declaration, the Board wishes to engage, and thus compromise the management team
of the company, to promote transparent and regular reporting regarding Natra’s actions in the
field of Corporate Social Responsibility, as well as to define and align both present and future
initiatives within the company’s strategic plan.
Taking for granted and without exception the compliance with applicable laws and existing
commitments, the Board has defined as main lines of Natra’s CSR plan the following areas:
Environment: contribution to a better quality and healthier environment through the control
and reduction of water and energy consumption (including transport), as well as of the
waste of raw materials, finished products, containers, packaging and office supplies in each
of the production plants and administrative offices, encouraging the adoption of
environmentally friendly technologies.
Raw materials: active commitment to a sustainable supply through programs that ensure
products traceability and long-term harvests, with special emphasis on the abolition of all
forms of child or forced labour.
Healthy nutrition: focus on the search and use of healthy ingredients in accordance with
the advances in knowledge on human nutrition.
Working conditions: increasing talent retention within the company, through training
programmes that encourage internal promotion and recruitment policies that seek gender
balance at all levels of the company. The five production plants and administrative offices of
Natra are now in developed countries but, shall Natra in the future have a subsidiary in a
country where labour laws seem insufficient, the development of an internal legislation that
mitigates the possible shortcomings in labour protection will be a condition precedent.
Society: extension of the company’s liability with suppliers, customers, consumers and the
communities related to our scope of business.
Actions taken in each of these five areas and any others deemed appropriate to add will be
published annually, regardless of any additional communication about any particular aspect.
Mikel Beitia – CEO
Madrid (Spain), July 26, 2012
Edificio Master’s 1 – Av. General Perón, 38 B, 5º - 28020 Madrid - Tel. (+34) 91 417 88 68 - Fax. (+34) 91 770 34 24
www.natra.es
6 2020 CSR commitment
NATRA today
Natra is a Spanish multinational company with under their own brands. Furthermore, Natra’s
70 years of history and a leading position in the production and innovation capacities enable
production and marketing of chocolate products the company to be a strategic supplier to major
and cocoa derivatives, with a specialised focus on chocolate brands and other food companies.
the retail industry and other food companies.
Natra currently has five production plants, located
Natra operates through two divisions: industrial in Spain (Oñate and Valencia), Belgium (Bredene
and consumer, accounting for 25% and 75% of and Malle) and France (Saint-Etienne), as well
its turnover, respectively. Through these divisions, as a network of sales offices in Europe (Spain,
Natra supplies the international food industry Germany, Belgium and France), United States
with semi-finished cocoa products (cocoa mass (San Diego) and China (Hong Kong).
and butter, cocoa powder and chocolate coatings)
and chocolate products ready for consumption, The content of this document relates exclusively
offering one of the largest portfolio in the market: to Natra’s activity in the cocoa and chocolate
tablets, countlines, chocolate spreads and Belgian sector. Independently of this fact, Natra holds
pralines and truffles, which are marketed by a 46.7% ownership interest in Natraceutical,
practically all the major global distribution chains which it consolidates in its financial statements.
5 Distribution of
70 years of manufacturing its products in
75
history centres in
Europe
countries
Sales offices Present in major
in Europe, USA food brands and
and China global
distribution
chains
2020 CSR commitment 7
Natra
Turnover (M€) Ebitda (M€)
2012 2012
355.5 29.5
2011: 356.5 M€ 2011: 19.4 M€
2010: 340.5 M€ 2010: 8.1 M€
Cocoa and chocolate activity
Turnover (M€) EBITDA (M€) Our team
2012 2012 2012
325.6 28.3 1,013
2011: 327.1 M€ 2011: 22.9 M€ 2011: 1,090
2010: 301.7 M€ 2010: 15.2 M€ 2010: 1,158
550 4638 2020 CSR commitment
Cocoa, our essence
Among the raw materials purchased by Natra,
the bulk of consumption corresponds to sugars.
However, cocoa must undoubtedly be considered
as Natra’s specific raw material, responsible for
establishing the company’s identity.
The graph below shows Natra’s main raw materials
by purchase volume. It is difficult to express the
same classification in euros, as raw materials prices
fluctuate considerably, and particularly those of
cocoa. Nevertheless, the order of importance
from this point of view is generally maintained as
follows: cocoa, sugars, dairy products, oils, nuts
and others.
As sugars and milk derivatives are highly regulated
products because they are produced and acquired
in Europe, it is clear that Natra’s attention insofar
as CSR towards materials has to focus on cocoa
and oils.
Procurement of raw material per volume
l Sugars l Milk derivatives
40% 8%
Source: Europe Source: Europe
Acquisition: Europe Acquisition: Europe
l Cocoa l Nuts
36% 3%
Source: Africa and South America Source: Europe, Turkey, Argentina and USA
Acquisition: Africa, South America and Europe Acquisition: Europe and Turkey
l Oils l Others
11% 2%
Source: Europe, Indonesia and Malaysia Source: Europe, Philippines, Indonesia and Brazil
Acquisition: Europe Acquisition: Europe, Philippines, Indonesia and
Brazil2020 CSR commitment 9
Natra
As a starting point for undertaking this
commitment, Natra has a consolidated presence 2020
in the world of cocoa, links with the sector’s Commitment
relevant industry associations, such as CAOBISCO
–through the respective national organisations–
and the Federation of Cocoa Commerce, and its
relationship with leading organisations responsible
for the promotion of cocoa farming sustainability
through the improvement of the living conditions With regard to the supply of cocoa, our
of farmers, their families and communities and the commitment up to 2020 is as follows:
preservation of the environment.
—T
o gradually increase the purchase of
The organisations mentioned dedicate not only certified cocoa until it represents 100% of
material and human resources to the training our consumption by 2020.
of farmers in matters related to the indicated
objective, but they also verify that the cocoa has —T
o promote certification among the cocoa
been produced in observance of these principles. farmers cooperatives with whom we have
This is what is understood as certified cocoa. relationships.
Natra is registered with or is a member of, as —T
o participate in non-profit organisations
appropriate, the following three organisations: that promote the protection of farmers
and their families, as well as the effective
— Fairtrade International (also known as Max organisation of the cooperatives to which
Havelaar), since prior to 2000. they belong.
— UTZ-Certified, since April 2010. —T
o publish information annually on
the origin of the cocoa, indicating the
— Rainforest Alliance, since November 2011. proportion of the total that has been
certified and the certification seals.
Independently of such membership, Natra has
spent many years informing its cocoa suppliers
about the need for extreme vigilance to prevent
abuse and bad practices. Specifically, Natra requires
its suppliers to certify in writing that production
of the supplied cocoa respects the conventions
of the International Labour Organization in all
matters which specifically relate to the following
conventions:
— C29 Forced Labour Convention. — C105 Abolition of Forced Labour Convention.
— C87 Freedom of Association and Protection of — C111 Discrimination (Employment and
the Right to Organise Convention. Occupation) Convention.
— C98 Right to Organise and Collective Bargaining — C138 Minimum Age Convention.
Convention.
— C182 Worst Forms of Child Labour Convention.
— C100 Equal Remuneration Convention.10 2020 CSR commitment
Environmental
protection
At Natra, we are convinced of the importance of — Part of our waste is treated as biomass or for
enjoying a clean and safe environment and we conversion into biofuel in order to obtain green
work to minimise pollution at all levels, striving to electricity.
improve energy efficiency and encouraging the use
of environmentally-respectful technologies. — We collect and isolate batteries, fluorescent
tubes, cooking and industrial oils, industrial
Although our industrial activity is among the least packaging with laboratory reagent traces and
polluting in modern industry, there is always a room all other types of chemicals.
for improvement, as global warming is a problem
that requires commitment and action by everyone. — The subsequent recycling policy is managed
through agreements with specialised
Therefore, we have started the process of adopting companies.
the metrics needed to provide reliable information
in accordance with the Global Reporting Initiative — We reserve special containers for waste products
(GRI) and its guidelines for the preparation of for the production of animal feed.
sustainability reporting.
In regards to the raw materials we consume, the
GRI is a non-profit organisation, founded by CERES risk of a significant environmental impact may
and the United Nations Environment programme, happen only in cocoa and oil palm plantations.
which aims to encourage the development of
sustainability reports. Our commitment for 2020 in relation to the
exclusive consumption of certified cocoa has
In regard to our production processes: been expressed already. The three certifications
mentioned (Fairtrade, Rainforest Alliance and
— We classify and separate, among others, paper, UTZ Certified) include environmental preservation
cardboard, plastic, wood and glass. among their objectives and critical verification
points. Therefore, Natra is decidedly committed in
this aspect.2020 CSR commitment 11
Natra
2020
Commitment
On the other hand, it is undeniable that the growth
of oil palm plantations has caused large areas
of deforestation in some producing countries,
notably Indonesia. This has led to the proposal
of a multilateral initiative –palm growers, oil With regard to the environment, our
manufacturers, distributors of products containing commitment up to 2020 is as follows:
palm derivatives and environmental and social
NGOs– called Roundtable on Sustainable Palm Oil —T
o acquire 100% of our palm oil from
(RSPO), aimed at halting this destruction without plantations which are compatible with the
depriving the world of an essential raw material for survival of tropical forests.
human consumption –which is the world’s most
consumed fat, at a considerable distance from the —T
o promote the rational use of natural
second, which is soybean oil. Natra is an active resources, with special emphasis on
member of this organisation and is committed reducing energy and water consumption.
to consuming only palm oil from RSPO-certified
plantations. —T
o measure the carbon footprint of each of
our products.
—T
o buy green energy whenever possible.
—T
o use cardboard produced via appropriate
and socially-beneficial environmental
management.
—T
o promote the re-use of all waste
generated.12 2020 CSR commitment
The Natra team Natra
2020
Commitment
Our team is our main asset: 1,013 enthusiastic,
competent and integrated people dedicated to the
progress of the business and the development of
the organisation.
In relation to our team, Natra’s commitment
Accordingly, our human resources management up to 2020 will focus on:
policy seeks to harmonise efficiency at work
with the welfare of our team’s members. To do —R
eporting on occupational health, safety
so, we encourage a rational balance between and training indicators.
work life and family life, diversity management,
equal opportunities, a preventive health and —D
eveloping, standardising and promoting
safety culture, the importance of training and full conciliation and equality policies.
professional development.
—M
aintaining and improving where
Training, in particular, represents an integration, necessary the ratios relating to employee
quality and productivity tool, making it a strategic permanence in the company.
priority for Natra insofar as it contributes to the
continuous improvement of the company.
Training includes general activities and specific
modules, such as extraordinary sessions provided This work has enabled the redefinition of our safety
individually or in groups. Employees with staff rules, the establishment of periodic inspections,
under their responsibility receive training on safety the typification of sanctions within our internal
or preventive culture management, with focus on regulations, the improvement of incident reporting
their respective responsibilities. Similarly, supervisors forms and the creation of a dangerous activity log
and qualified technical staff receive external that allows for better analysis.
training on aspects related to legal regulations on
workplace safety, European directives, etc. In relation to these aspects, Natra counts on the
services of expert companies specialised in the
The control of occupational hazards levels has fields of safety, health, hygiene and ergonomics
deserved special consideration in Natra in recent in the international contexts in which we operate.
years. The company has conducted a thorough
review of risk assessment, which has led to an
update of the occupational hazards manuals and
the inclusion of aspects such as ergonomics.2020 CSR commitment 13
Concern for the
community Natra
2020
Commitment
At Natra we understand CSR as a way of doing
business that, beyond legal obligations, considers
people and the environment in which they perform
their activities from an ethical perspective. It is a way
to repay the benefits the company obtains each The Natra commitment up to 2020 with its
day from society as a whole, as well as a way to communities of influence provides for:
contribute to the building of a better society in the
medium to long term. —A
n increase in the collaboration with
organisations working directly for the
Natra’s factories are located in developed countries, welfare of the population in countries
and as such our priority in this area must be focussed where we source cocoa.
on the communities of the producing countries
which supply the company; countries with degrees —T
he establishment of ongoing collaboration
of social protection that are considerably inferior to with local food banks.
those in our countries.
—C
ontinuing the promotion of sponsorship
The Ivory Coast, the world’s leading producer of activities related to sport and healthy
cocoa and one of our main suppliers, is beginning to living.
overcome a political and social crisis which, having
lasted more than ten years, has impoverished the
population, deteriorated civic life and de-structured
numerous family relationships. For this reason, it is
there where Natra is to focus its main efforts in the
coming years.
Thus, in recent years we have collaborated with the — Fundación Amigó, founded on the testimony
following organisations: and work of Father Luis Amigo. This NGO works
with children, teenagers and young people who
— SOS Children, which provides homes for are in situations of maladjustment or social
abandoned children, in accordance with the exclusion. Natra encourages the Doumé Centre
motto “a loving home for every child”. A home educational project in Abidjan (Ivory Coast),
is not just a house to be built and maintained: which fosters children living on the street,
there must also be a family that welcomes, orphans, those with conflicts with the law or
educates and provides warmth and safety. The who have been abused or exploited, by offering
home which we help is that of Abobo, in the an educational opportunity and shelter (which
Ivory Coast, sponsored by the Federation of at time saves them from internment in prison)
Cocoa Commerce, of which Natra is a member. that allows them to redirect their lives and to
rejoin society.
—S
ave the Children, which has extensive
experience in the active defence of the interests of Additionally, Natra’s activity in those countries in
the most disadvantaged children, working in the which it has production plants mainly focuses on
areas of education, health, nutrition, eradication two aspects:
of child labour, the prevention of sexual abuse
and the reunification of children with families — Sponsorship of sports activities on a small-scale
dispersed by disasters or wars. Natra contributes that favour social cohesion and healthy lifestyles.
to campaigns to help women and children who
are victims of violence. — Collaboration with local food banks.14 2020 CSR commitment
Healthy
nutrition 2020
Natra
Commitment
Food is essential for life due to the input of energy
and nutrients required for growth. Nutritional well-
being is achieved by consuming healthy foods that
constitute a balanced diet, i.e., those containing
the proper amount of nutrients according to the In relation to the promotion of healthy
requirements of each organism. nutrition, Natra’s commitment up to 2020 will
focus on:
In a healthy diet, the benefits of chocolate are
widely accepted and increasingly known and —T
he elimination of trans fats.
appreciated. In addition to its energetic properties,
recent studies have proven its benefits for the —T
he replacement of artificial aromas with
circulatory system as, by facilitating vasodilatation, 100% natural aromas.
it helps reduce blood pressure and the risk of
strokes or myocardial attacks. Other studies —T
he reduction of salt content.
attribute chocolate additional effects as an
antitussive, brain stimulator and even as an adjunct —T
he complete avoidance of artificial
in cancer prevention. In all cases, the daily intake colorants.
of chocolate should be dosed according to healthy
criteria that combine the consumption of fruit and
vegetables and regular moderate physical exercise.
Within the context of its activity, Natra’s
responsibility is to ensure maximum food safety
for all its products, beyond the obligations
established in the current legislation. To do this,
Natra endorses the criteria of the Global Food
Safety Initiative (GFSI), an international non-profit
foundation whose goal is to reduce risks through
the harmonisation of different certifications.
As a manufacturer of products for the brands of
major retail chains and other food companies,
Natra must follow its clients’ preferences regarding
the composition and other characteristics of the
products they wish to offer to their consumers.
However, during the dialogue process it is Natra
which, as an expert in the cocoa and chocolate
sector, is better placed to advise its clients and
share innovative information on healthy nutrition.Edificio Master’s I Av. General Perón, 38. Planta 5ª 28020 Madrid natra.es
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