2020 Rate Card & Specification Guide - Wound Care Division ...
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2020 Rate Card
& Specification Guide
Frequency: 12 times per year
2020 CIRCULATION Issue date: First day of month
Delivery: By mail
Podiatrists 13,546 Full-text articles available online to
subscribers
Residents 122
Students 203 Indexed in: CINAHL®, the Cumulative
Index to Nursing and Allied Health
Allied Professionals 129 Literature.
Total 14,000
Coverage & Market
New in 2019, the Wound Care Learning
Podiatry Today is an award-winning, premier publication that emphasizes informative Network encompasses all of the wound
clinical features and columns as well as practice management articles.
care resources available through the
auspices of HMP. Journal articles,
continuing education sessions, videos,
posters, and information about national
and regional conferences are housed in
one readily searchable website.
(woundcarelearningnetwork.com)
1Editorial Calendar
January April
Ads close: December 4 Bonus distribution: Midwest Podiatry Conference
Materials due: December 11 Ads close: March 2
Materials due: March 9
Feature Articles
Feature Articles
Physician Burnout: Recognizing The Warning Signs
And Keys To Prevention Baseball Injuries: Keys To Navigating Return To Play Criteria
Point-Counterpoint: Should We Abandon The Concept Of The Point-Counterpoint: Is Percutaneous Achilles Lengthening
Subtalar Neutral Joint Position? More Effective Than Gastrocnemius Recession For Equinus?
Current Insights On The Plantar Approach To Midfoot Charcot Essential Pearls On Ex-Fix Application
Correction Assessing And Addressing Issues With Midfoot Mobility
Emerging Concepts With Peroneal Tendoscopy Diagnosing And Treating Xerotic Skin Conditions
Treating Plantar Warts In Children A Closer Look At Radiation Therapy For Plantar Fibromas
February May
Bonus distribution: American College of Foot and Ankle Bonus distribution: Symposium On Advanced Wound Care
Surgeons (ACFAS) Spring/Wound Healing Society (SAWC Spring/WHS)
Ads close: January 6 Ads close: April 1
Materials due: January 13 Materials due: April 8
Feature Articles Feature Articles
How To Handle Complications With Minimally Invasive Bunion
Pearls And Pitfalls Of Nail Surgery
Surgery Key Considerations With Metatarsal Osteotomies
Point-Counterpoint: Is Surgical Repair More Effective Than Addressing Impingement Issues After Total Ankle
Conservative Care For An Achilles Tendon Rupture? Replacement
Keys To Assessing And Managing Limb Length Discrepancy Point-Counterpoint: Is Scanning More Effective Than Casting
Emerging Insights On Longitudinal Melanonychia For Custom Orthoses?
What Makes For A Good Chart Compliance Program? A Guide To Non-Opioid Alternatives For Pain Management
Practical Insights On Lower Extremity Wound Care In The
Oncology Patient
March (Ad Study)
June
Theme Issue: 20th Annual Diabetes Issue
Ads close: February 3 Bonus distribution: Western Foot And Ankle Conference
Materials due: February 10 Ads close: May 1
Materials due: May 8
Feature Articles
Feature Articles
merging Concepts In Diagnosing And Treating Patients With
E
CLTI merging Trends With Orthobiologics In Podiatric Surgery
E
A Closer Look At Split-Thickness Skin Grafting In Patients With Point-Counterpoint: Should You Drain Blisters Or Leave Them
Diabetes Intact?
Point-Counterpoint: Is the TMA Overutilized In The Diabetic Current Concepts In Treating Dance Injuries
Foot? Pertinent Pearls On TTC Nail Arthrodesis For Charcot Fixation
Debriding DFUs: Current And Emerging Options Essential Insights On Treating Posterior Heel Pain
Addressing Non-Adherence In Patients With Diabetes
2Editorial Calendar
July October
Bonus distribution: American Podiatric Medical Association Bonus distribution: SAWC Fall
(APMA) Annual Meeting Ads close: September 1
Ads close: June 1 Materials due: September 10
Materials due: June 8
Feature Articles
Feature Articles How To Address Hammertoe Recurrence
op 10 Innovations In Podiatry
T Understanding The Essential Role Of Skin Barrier Repair In
Current Concepts With Autogenous Bone Grafting Treating Skin Conditions
Point-Counterpoint: Ankle Instability: Is It Necessary To Repair Recognizing The Impact Of Nutrition In Healing Wounds
The Calcaneofibular Ligament? Point-Counterpoint: Moderate Bunions: Is The Metatarsal
Point Of Care Diagnosis Of Onychomycosis With Dermoscopy Osteotomy More Effective Than The Tarsometatarsal
Gouty Arthritis: Keys To Diagnosis And Treatment Arthrodesis?
E xploring Ancillary Income Opportunities In The Office CBD Products And THC: What You Should Know
Practical Tips On Orthoses For Pediatric Soccer Players
August November
Bonus distribution: Amputation Prevention Symposium Theme Issue: 21st Annual Heel Pain Issue
Theme Issue: 20th Annual Wound Care Issue Ads close: October 1
Ads close: July 1 Materials due: October 8
Materials due: July 10
Feature Articles
Feature Articles omparing Newer Technologies For Plantar Fasciitis: What
C
A Closer Look At Muscle Transfers For Non-Healing Wounds The Literature Reveals
Emerging Insights On NPWT And The Treatment Of Stretching And Plantar Fasciitis: What Is The Evidence?
Necrotizing Infection When Heel Pain Results From Other Soft Tissue Pathology
Point-Counterpoint: Should You Perform A TMA For A Distal Keys To Diagnosing And Treating Infracalcaneal Heel Pain
Ulceration? Setting A Game Plan For Retirement: Essential Insights On
Current Concepts In Treating Osteomyelitis Transitioning Out Of Practice
How To Biopsy A Wound
September December
Ads close: August 3 Ads close: November 2
Materials due: August 10 Materials due: November 9
Feature Articles Feature Articles
Has Podiatry Said Goodbye To Biomechanics? ff-Label Prescribing: What You Should Know
O
Emerging Techniques In Peroneal Tendon Repair Current Insights On The Diagnostic Algorithm For Charcot
How To Surgically Manage Melanoma And When To Refer Neuroarthropathy
Point-Counterpoint: Are IM Nails More Effective Than Plating Point-Counterpoint: When There Is Forefoot Varus: Is The
For Charcot Hindfoot And Ankle Procedures? Lapidus Bunionectomy More Effective Than The Cotton
A Guide To Next-Generation Offloading Modalities For The Osteotomy?
Diabetic Foot Keys To Recognizing And Addressing Vasculitis
Recommending Basketball Shoes: Educating Athletes On Keys
To Appropriate Selection
3Departments
News & Trends Diabetes Watch Practice Builders Surgical Pearls
Late-breaking news stories and Invaluable clinical insights, Very practical advice and expert Straightforward, step-by-step
significant trends that are affecting research updates, and other helpful tips to help podiatrists overcome pointers on surgical procedures and
the podiatric profession pointers in treating patients with bureaucratic hurdles and increase new techniques for podiatrists
this increasingly prevalent disease revenue streams
Orthotics Q&A Dermatology Sports Medicine Treatment Dilemmas
Our renowned panel of experts
Diagnosis A how-to primer for podiatrists in A column that examines current
discuss the nuances, design, and A column of challenging managing and treating common and emerging modalities, and
impact of orthotic devices dermatological case studies sports-related injuries the treatment decision-making of
that test the diagnostic skills of podiatrists
podiatrists
Wound Care Q&A Technology In Practice New Products The Forum
Our panel of experts discusses A column that takes a closer look A monthly listing of the latest A thought-provoking column in
the challenges of wound care and at the technology and innovation product innovations bolstered by which DPMs take a stand on an
the efficacy of various treatment behind a new product, device, or an eye-catching design issue or offer a personal view on
modalities procedure some aspect of the profession
Advertising Rates
2020 ADVERTISING RATES Cover Tip
1 Page 1/2 Page 1/3 Page $12,000 net
1x $4,260 $2,900 $2,345 Color Rates
6x $3,840 $2,530 $2,075 Four-color rate per page: $1,350
12 x $3,210 $2,135 $1,790 For pricing on special color combinations, please call the
publisher or sales representative.
24x $2,960 $2,035 $1,715
Cover and Premium Positions
36x $2,870 $1,945 $1,590
Cover 2: Earned rate plus 40% and four-color charge
48x $2,560 $1,910 $1,535 Cover 3: Earned rate plus 25% and four-color charge
Cover 4: Earned rate plus 50% and four-color charge
72x $2,480 $1,780 $1,490 Columns, Departments: Earned rate plus 20% and
four-color charge
96x $2,400 $1,705 $1,455
4Advertising Requirements
Publication Trim Size AD SIZES
7.875" x 10.75" Trim Size Bleed Size
Full Page 7.875" x 10.75" 8.125" x 11"
Mechanical Requirements
Spread 15.75" x 10.75" 16" x 11"
Allow .125" trim on all four sides for full bleed ads. 2/3 page vertical 5" x 10.75" 5.25" x 11"
Allow .25" safety margin on all four sides to clear trim.
2/3 page horizontal 7.875" x 7.25" 8.125" x 7.5"
Paper Stock 1/2 page vertical 3.75" x 10.75" 4" x 11"
1/2 page horizontal 7.875" x 5.375" 8.125" x 5.625"
Text: 50 lb. coated text
Cover: 100 lb. UV coated, book weight 1/3 page vertical 2" x 10.75" 2.25" x 11"
1/3 page horizontal 7.875" x 3.75" 8.125" x 4"
Type of Binding
Perfect bound (adhesive) Submitting Ad Materials
Digital ad files must be submitted at hmpglobal.com/ads.
Insert Requirements
To submit your ad, please complete the required fields and select the desired
Please furnish multiple-page inserts folded. Any unusual gatefolds or
magazine and issue date from the drop-down menu. Next, upload the PDF/x-
devices must be submitted in advance for approval. All inserts are subject
1a file and click “submit.”
to acceptance by the publisher. Insert closing date is one month before
publication date.
PDF/x-1a is HMP’s accepted ad file format. A PDF/x-1a is an industry-standard
term referring to a refined, press-ready, universally accepted PDF file created
Cover Tips from a desktop publishing application.
The following specs apply if HMP will be printing the cover tip.
HMP’s PDF/x-1a file specifications at a glance:
Fonts must be embedded.
Front panel
Images and colors should be grayscale color mode CMYK or grayscale,
Trim size: 7.625" wide x 7.75" high (maximum height),
never RGB or LAB color modes.
5" high (minimum height)
All files must be CMYK. Spot colors or RGB will be automatically converted
Bleed size: 7.875" wide x 8" high
by HMP. We cannot be responsible for color shifts that take place in ads
Safety area: 7.125" wide x 7.25" high
that are not supplied as CMYK.
Please specify if an additional PMS color is required. For pricing on special
Back panel
color combinations, please call the publisher or sales representative.
Trim size: 7.625" wide x 7.75" high (maximum height),
OPI must never be included in the file.
5" high (minimum height)
Maximum total ink density is 300%.
Bleed size: 7.875" wide x 8" high
Resolution must be 300 dpi for four-color or grayscale images.
Safety area: 7" wide x 7.25" high (.375" glue strip)
Resolution must be 1200 dpi or higher for bitmap images.
The only acceptable ICC profile is U.S. Web Coated (SWOP) v2, or none
Insert Sizes should be applied.
Overprinting should always be turned off, unless the design element requires it.
Standard inserts: 8.125" x 11"
.125" bleed must be provided on all sides for bleed ads.
Minimum stock weight is 70 lb. text;
Crop and/or registration marks should offset a minimum of .125".
Maximum weight is 100 lb. text
Transparency attributes need to be flattened when exporting the PDF.
Quantity: 15,000 (includes spoilage)
Ad should be supplied at the correct trim size.
Trimming: Ads and inserts: .125" off head and foot and .125" off face
and bind edge. Live matter should be kept .25" inside final trim size of
If you have questions regarding material submission, contact
7.875" x 10.75".
Sarah Pardue, Production Manager
spardue@hmpglobal.com | 610.560.0500 or 800.237.7285 x4127
Ship all inserts to
Publishers Press, Attn: Podiatry Today
13487 S. Preston Highway,
Lebanon Junction, KY 40150-8218
877.468.1970
Each carton must be identified with the publication’s name, issue date,
and quantity.
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