2021-2022 Media Kit Print / Online - Washingtonian
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2021-2022 Media Kit Print / Online
2019
City & Regional
Magazine Association's
Best Weddings Publication
Letter from the Editor
So close we can feel it.
While events have not yet reached a full comeback, things are moving in
the right direction, and the feeling that we’re on the cusp of regaining some
“normalcy” is palpable.
For the next edition of Washingtonian Weddings, we’re looking ahead. The
special section will once again appear inside the pages of Washingtonian
magazine (where we will capture an audience of more than 1,000,000
readers), this time in August, on the heels of one of the most popular
engagement seasons of the year (most studies report that December is the
most popular month for proposals, followed by July).
As always, we will bring our energy and excitement in showcasing area
talent, featuring real-weddings that span all sizes, location types, and design
aesthetics. And, of course, we will include our ultimate guide that has served
for over a decade as the premier wedding-planning resource.
Among the things you can expect to see in print and online will be a variety
of real weddings and our revamped guide to the area’s top vendors, as well as
trends we love, wedding fashion, welcome gifts, ways to personalize the big
day, and more.
Thank you for considering a partnership with our award-winning magazine. We
look forward to working with you!
Cheers,
AMY E. MOELLER
Editor in Chief, Washingtonian Weddings
@amyemoeller
Distribution
Frequency SPRING
202 0
Washingtonian Weddings hits newsstands twice
W I N T E R/
a year; in our August 2021 Washingtonian
Recommended
Most
THE
issue and our stand alone Winter/Spring 2022 INS IDE
14
publication in December. to vendors
and venue
s in GORGEO
US REAL
WE DD ING
S
Our guide ginia ➸P. 129
and, and Vir
➸P. 67
DC, Maryl
Circulation
100K+ (A ugust 2021 issue)
Washingtonian magazine is prominently
displayed and sold at more than 1,800 THE U
WA S
LT I M
AT E W
HIN ALSO
GT O INSI
newsstand locations, including Whole
NIA DE
EDDI
NS O
F TH
NG GU
E YEA
R
WE LOVE
IDE
N AND
E W TREND S
Foods, Giant, Safeway, Harris Teeter,
VS. SAVE, THI
SPLURGE NKI
WHERE TO NG
ABO
IT SET TINGS, UT
POR TRA MON
TUR E-PERFECT UM
PLU S: PIC ENT
CVS, Barnes & Noble, and Hudson News,
S
just to name a few.
SPE
IN A CIA
L
UGU
R A TI
ISS ON
UE
OUR
TUR
JAN UAR
Y 202 1
N
Reader Demographics
83% OF READERS
HAVE AN ANNUAL 29 AVERAGE AGE
OF BRIDES
31
HOUSEHOLD INCOME AVERAGE AGE
OF $100,000 OR MORE OF GROOMS
35% OF READERS ARE ENGAGED 44% ARE ENGAGED 10% ARE ENGAGED
3 MONTHS TO 1 YEAR 1 YEAR TO 1.5 YEARS 1.5 YEARS TO 2 YEARS
Print Advertising
Rates
1/4
SSPREAD
izes
1X
$9,855
2X
$9,290
Page 1/2 FULL PAGE
NON-BLEED $5,797 $5,465
Do not add bleed allowance
Full to these non-bleed ads.
(V) 1/2 PAGE $3,197 $3,000
Page Page FULL PAGE 7" x 10"
1/2 (H) 1/4 PAGE $1,627 $1,542
Page 1/2 PAGE (V) 3.5" x 9.5"
ALL RATES ARE NET AND INCLUDE FULL COLOR.
10% DISCOUNT FOR BLACK AND WHITE ADS.
1/2 PAGE (H) 7.361" x 4.575"
Sizes
1/4 PAGE 3.5" x 4.575"
Bleed size includes 1/8"
BLEED Do notallowance
bleed add bleedonallowance
all sides.
NON-BLEED to these non-bleed ads.
FULL PAGE 8.375" x 11.125"
AUGUST 2021 FULL PAGE 7" x 10"
SPREAD 16.75" x 11.125"
1/2 PAGE (V) 3.5" x 9.5"
SPACE RESERVATION 6/28/21
PAGE TRIM SIZE: 8.25" X 10.875"
1/2 PAGE (H) TRIM SIZE:
SPREAD 7.361"
16.5" xX4.575"
10.875"
MATERIALS DUE 7/7/21 SAFETY MARGIN: Keep live matter at least .25"
1/4 PAGE from the trim size 3.5"
on all x 4.575"
sides.
ON NEWSSTANDS 7/22/21
E-mail completed advertising filesincludes
Bleed size to 1/8"
BLEED
readyads@washingtonian.com
bleed allowance on all sides.
FULL PAGE 8.375" x 11.125"
SPREAD 16.75" x 11.125"
WINTER/SPRING 2022
PAGE TRIM SIZE: 8.25" X 10.875"
SPREAD TRIM SIZE: 16.5" X 10.875"
SPACE RESERVATION 10/15/21 SAFETY MARGIN: Keep live matter at least .25"
from the trim size on all sides.
MATERIALS DUE 10/31/21
E-mail completed advertising files to
ON NEWSSTANDS 12/15/21 readyads@washingtonian.com
Wedding Expert Profiles
SPECIAL ADVERTISING SECTION SPECIAL ADVERTISING SECTION
WEDDING EXPERTS WEDDING EXPERTS
EVER AFTER ELITE EVENT DESIGN
BRIDAL Joan Soloway
Trace Ross-Freedman Iciandisseque volesto magnimp
orestem rerorpor sim faceseque
1445 ROSS AVENUE, SUITE 300
ARLINGTON, VA 31102 si sitae serro di officie niamus
202.365.5568 doluptio erionse caturion cus
EVERFTERBRIDAL.COM veleces quod que sequi utestio
riones dolum quunt audit
Iciandisseque volesto magnimp voloriatem incid ut ut mo coria aut
orestem rerorpor sim faceseque si ipiciis autecto officil luptat.
sitae serro di officie niamus doluptio Di comnimus dust quaecerum
erionse caturion cus veleces quod que labo. Ut dolecati aditaesti delia
sequi utestio riones dolum quunt audit sum libus rem aut endelligenis eos que alit, consequiae sinimax
voloriatem incid ut ut mo coria aut imendis alici omnition pa dolupta vitinti oratiunt oditio odis
ipiciis autecto officil luptat. reped que ventItas eturerci que vit ut is estinti omnihilliqui
Di comnimus dust quaecerum labo. quam nist mi, cum ut liae officium susapicia non re, voluptatest,
Ut dolecati aditaesti delia sum libus omnihillab idestrum etur? Andioriorio qui odi consequae ti
rem aut endelligenis eos que alit, oratiunt oditio odis reped que ventItas eturerci que vit ut is
consequiae sinimax imendis alici estinti omnihilliqui quam nist mi, cum ut liae officium susapicia
omnition pa dolupta vitinti oratiunt
oditio odis reped que ventItas eturerci
que vit ut is estinti omnihilliqui quam 45 NEW YORK AVENUE, NW
WASHINGTON, DC 20002
nist mi, cum ut liae officium susapicia 202.365.5568 | ELITEEVENTS.COM @SOCIALMEDIAHANDLE
non re, voluptatest, omnihillab
idestrum etur? Andioriorio qui odi
consequae net porersp eliquatam quis
ratiasit eatum es vel modit, suntor
moles etur, simi, sunt, estore labo.
Itae laborepero eaque liquibus alic tet
BOLLYWOOD BISTRO
quiatia ndipit laborit harchicatis alitati Contemporary Indian Cuisine
rem dera sit porehendae voluptatium
ea verovit qui occus ulpa ditas nempos
experchiliae restrum ipsunt omnime Iciandisseque volesto magnimp
nobis doleste mporemp orempor orestem rerorpor sim faceseque
poribusciis ditae. Nam et quam si sitae serro di officie niamus
soluptam accupis evelestioria corecto doluptio erionse caturion cus
riatatum, accus dolorpore lande net veleces quod que sequi utestio
ped qui aut ut acest velitem quaturi riones dolum quunt audit
tescipsa non rehendi gentore cerum, voloriatem incid ut ut mo coria
quiatiis ma etur aspid quiditi busdae aut ipiciis autecto officil luptat.
atio cores experro di discium inctur? Di comnimus dust quaecerum
Qui nonsequodis repe dolorup icipita labo. Ut dolecati aditaesti delia
neserio et plaboru mquatius nestoBore sum libus rem aut endelligenis eos que alit, consequiae sinimax
nustiis eost, a si oditiorio ma quis imendis alici omnition pa dolupta vitinti oratiunt oditio odis
dolum aut asperias ad quas et velicta reped que ventItas eturerci que vit ut is estinti omnihilliqui
es nis reprae nos pliquid ucimporepera quam nist mi, cum ut liae officium susapicia non re, voluptatest,
natenda velectam fugiatur aut omnihillab idestrum etur? Andioriorio qui odi consequae ti
fugitibus maximint eossinu llabores oratiunt oditio odis reped que ventItas eturerci que vit ut is
ari conecae. Et accuptatqui sam, untis estinti omnihilliqui quam nist mi, cum ut liae officium susapicia
eaqui dis et dolorer
45 NEW YORK AVENUE, NW
WASHINGTON, DC 20002
@SOCIALMEDIAHANDLE 202.365.5568 | ELITEEVENTS.COM @SOCIALMEDIAHANDLE
FULL PAGE HALF PAGE
The Wedding Expert Profiles present
a unique opportunity to showcase the Rates
wedding experts behind some of the
city’s most notable wedding businesses. FULL PAGE $5,500
This special section is an editorialized, HALF PAGE $3,000
photo-driven advertising platform that
introduces our readers to you and why
they should hire you.
Specs
Full Page: Up to 215 words of copy + headshot + 2 images | Half Page: Up to 90 words of copy + headshot + 1 image
Rehearsal Dinner &
Reception Venue Directories
SPECIAL ADVERTISING SECTION SPECIAL ADVERTISING SECTION
REHEARSAL DINNER SITES RECEPTION VENUES
VENUE OVERVIEW C A PA C I T Y VENUE OVERVIEW C A PA C I T Y
Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 25 Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 30
int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent indoor
indoor
Bistro quatur si aspel molenda nisincia simus ea volorep Eque nonsequas Fairmont quatur si aspel molenda nisincia simus ea volorep Eque nonsequas
mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda
Sancerre Dallas de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
10 50
outdoor 123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com
Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 145 Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 25
int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent indoor
indoor
quatur si aspel molenda nisincia simus ea volorep Eque nonsequas The Bellevue quatur si aspel molenda nisincia simus ea volorep Eque nonsequas
Cafe du Parc mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda
Center
mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda
de odio. Elignam ipid qui que qui doluptatiasi ipitaturio. de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
10 150
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor 123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor
Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 50 Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 50
int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent indoor
indoor
quatur si aspel molenda nisincia simus ea volorep Eque nonsequas Ceresville quatur si aspel molenda nisincia simus ea volorep Eque nonsequas
Pinstripes mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda
de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
Mansion de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
125 125
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor 123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor
Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 160 Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 100
int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent indoor int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent indoor
W quatur si aspel molenda nisincia simus ea volorep Eque nonsequas quatur si aspel molenda nisincia simus ea volorep Eque nonsequas
mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda City Winery mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda
Washington DC de odio. Elignam ipid qui que qui doluptatiasi ipitaturio. de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
125 25
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor 123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor
Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 100 Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 125
int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent indoor int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent indoor
quatur si aspel molenda nisincia simus ea volorep Eque nonsequas Middleburg quatur si aspel molenda nisincia simus ea volorep Eque nonsequas
The Wink mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda
de odio. Elignam ipid qui que qui doluptatiasi ipitaturio. Barn de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
15 175
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor 123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor
National
Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 220 Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 200
int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent
Museum of quatur si aspel molenda nisincia simus ea volorep Eque nonsequas
indoor National quatur si aspel molenda nisincia simus ea volorep Eque nonsequas
indoor
the Marine
mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda Museum of mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda
de odio. Elignam ipid qui que qui doluptatiasi ipitaturio. de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
Corps 115 Natural History 245
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor outdoor
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com
Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 100 Ellore nus ut lautemquos doluptur, ut magnia consequo exerore 325
int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent indoor int lisquid quis ilicil et aut pos moluptis atiorio dessum dis aut vent indoor
The Country quatur si aspel molenda nisincia simus ea volorep Eque nonsequas Stone Manor quatur si aspel molenda nisincia simus ea volorep Eque nonsequas
mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda mosa dolo etur? Elicae. Henditem. Et faccae eatem.Occuptatusda
Club de odio. Elignam ipid qui que qui doluptatiasi ipitaturio. Country Club
200 de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
300
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor outdoor
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com
2 WASHI NG TO N I A N ★ MO N T H 2020
2 WAS H I N G TO N I A N ★ N M O N T H 2 0 2 0
Local couples trust Washingtonian Weddings to connect
them with reputable venues capable of making their wedding Rates: $1,000/Listing
celebration memorable. Be part of our directories of area ($750/Listing if you commit to both issues)
rehearsal dinner sites and reception venues.
Specs
Rehearsal Dinner Sites Listing:
Up to 50 words of copy | 1 square image | Phone number | Address | Website | Indoor space capacity | Outoor space capacity
Reception Venues Listing:
Up to 50 words of copy | 1 square image | Phone number | Address | Website | Indoor space capacity | Outoor space capacity
E-Newsletter
Sponsorship Your Company
E-newsletter sponsorships allow you to deliver
your message or special offer directly to the inboxes
of Washingtonian Weddings readers.
Sent to 7,000+ opt-in subscribers on Tuesdays;
one sponsor per newsletter.
Specs
300x250 pixels (jpeg or png)
Sponsored teaser within newsletter:
-35 character headline (max)
-40 words of text (max)
Hyperlink(s)
Rates
1x Rate: $500 Your text here
3x Rate: $350 per newsletter
300
Ore dellacestium
inctiorem niam,
x cumquibus aut laci
dolorem quidiat uris-
250
trum nonsect emperio
ssequod qui tecto is
que eturemque cus
Dedicated
E-Mail
Utilize Washingtonian's unique and affluent e-mail list by sending a
dedicated e-mail. Advertiser owns entire message space. E-mail is sent on
any available day, as requested, to 7,000+ opt-in subscribers.
Specs
600x1,000 pixels in size
(jpeg, png, or html file needed)
Include subject line and hyperlink
Rate: $1,000/e-mailOnline Vendor Listing
Prominently display your business within Washingtonian.com’s online guide of local event vendors to capture readers
as they research professionals to hire for their wedding day.
Online Listing
Includes:
• Rotation amongst the top enhanced
listing spots
• Listing image
(600x600 pixels in size)
• Sentence teaser about business
• Secondary article page to share
more details with readers
• Company description blurb
(provided by vendor, no word limit)
• Up to 5 photos to include on page
(650 pixels maximum width, 1025
pixels maximum width)
• Contact information
• Social media links
R ate : $150/ month
(12 month minimum)Sponsored Content
Sponsored content posts appear on the Weddings section homepage for one week. Advertiser sets their own messaging by
providing all text and photos for the article (a Washingtonian writer is available to assist for an additional fee). The post will be
subtly marked as sponsored, and will be shared on the magazine's Facebook and Twitter feeds.
Specs:
Article:
• Supplied article text
• Headline
• Hyperlink(s)
• Up to four images (featured image
must be 1024x576 pixels in size)
or videos (YouTube or Vimeo link
needed)
Social Media:
• Engaging teaser for Facebook post
• Up to 140 characters for Twitter post
*Both posts will include #sponsored and
article link
Rate: $3,000/week
($500 additional charge if post
is to be written by Washingtonian)
FACEBOOK FOLLOWERS = 159K
TWITTER FOLLOWERS = 307KTargeted Banner Ads
Engage with our large, loyal online readership via a schedule of banner ads targeted to the Weddings section.
Washingtonian.com is designed for optimal user experience on a desktop, tablet, and mobile device.
WEDDINGS SECTION TRAFFIC
80K PAGE VIEWS PER MONTH
970x250
Ad Size (in pixels) Desktop Mobile
Billboard 970x250 ✤
300
x Super
970x90 ✤
250
Leaderboard
Half Page 300x600 ✤
High-Impact
In-Article
600x300 ✤
Medium
Rectangle
300x250 ✤ ✤
Mobile
Leaderboard
320x50 ✤
R ate
Specs
$25 CPM
-Jpeg, gif, png, HTML 5, & third party tags accepted
*CPM = costbeper
-Files must lessthousand impressions
than 1MB
-Includes hyperlink
Specs
-Jpeg, gif, png, HTML 5, & third party tags accepted
-Files must be less than 1MB
-Includes hyperlink
600x300You can also read
