2022 Hong Kong Digital Marketing Trends - It's Time To Prepare For 2022! - December 2021 - New iMedia ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2022 Hong Kong
Digital Marketing Trends
It's Time To Prepare For 2022!
December 2021
The Big Picture of 2021 in HK
Offline Traffic
↓48% physical visit
66% 35%
Digital shoppers Digital shoppers will
purchase more frequently continue online shopping
during the pandemic. post-COVID.
Digital Ad Spend
$7.7B (YoY ↑29%)
↑52% ↑40% ↑39%
Mobile Ad Spend Desktop Ad Spend Social Media Ad Spend
Ad Spend Top Industry
1. Banking & Investment
Services 2. Pharmaceuticals &
Healthcare 3. Property &
Real Estate
92.3% users use mobile devices online,
92.3%
3Hrs 36Mins is spent daily on phone in average.
New iMedia Solutions Limited | 2022 Digtial Trends Report
SEM + SEO
Search Marketing
Source of New Brand Discovery
68.3%
31.7% Other Sources
Search Engine (Incl. Facebook Ad, YouTube Ad,
(Highest among all sources) Display Ad, etc)
People search before buying to feel confident in their
57%
purchase decisions.
80% Consumer journey starts with online research despite it's
eventually an offline purchase.
Search Ad (SEM) & Search Engine Optimization (SEO)
Together Improve Visibility
SEM SEO
↑56.4% Search Ad Spend
YoY Increase 61% Marketers Are
Satisfied With SEO
1. Top Position on Paid Search 1. Top Position on Organic
Result with Catchy Extension Search Result Without Extra Cost
2. Paid Impression ⇢ 2. Free Exposure ⇢
Quick Way to Promote Long Term Growth & Sustainable
3. Campaign Performance Is 3. Keywords & Content Will Not
Easy to Track & Measure Restricted by Platform Policy
4. Dynamic Messages 4. Quality Website Ranks High ⇢
Appear to Target Searchers Increase Brand Credibility
New iMedia Solutions Limited | 2022 Digtial Trends Report
The Rising Star
Programmatic Ads
2021 Global Spending
$1T (YoY ↑14.3%)
Hong Kong Survey
Marketers say that AI & machine learning had the most
41%
impact on revenue growth & performance.
73% Digital ad revenue is expected to generate from
programmatic ad in 2025.
82% Media executives agree Programmatic
Out-of-home (pOOH) is worthy.
Why Programmatic Ad?
Vary Website Dynamic Innovative Less Ad Policy
Inventory Targeting Creative Restriction
Competitive in the coming
COOKIELESS WORLD!
Identity Recognition
New iMedia Solutions Limited | 2022 Digtial Trends Report
Be Extraordinary
Innovative Creative
Video Marketing
Most
Popular
YouTube Ad (Ad spend
Short-form Video
↑38% quarterly)
Types Shoppable Video
Businesses adopt People make faster purchase
86% 87%
video marketing. decision after watching YouTube.
Sequential Storytelling ↑74% ad recall lift than a 30s single video,
it's effective ad strategy for YouTube, Instagram, TikTok etc.
Use a series of video ads to tell a story!
More Innovative Creative
Incl.
AR/VR Ads 360-degree Video 3D Ads
Click To Watch Our Showcase!
winning campa We Ad View in 7 Da
rd-
ig 20K+ bsite Tra 00
K ys
wa riv
e ffi ~1
A
n
D
c
36 e In n
0-d iv C re ts
egree C re at a tiv e Vi d e o ova
tiv e V d F or m
a
New iMedia Solutions Limited | 2022 Digtial Trends Report
A Greater Opportunity
Great Bay Area Marketing
Demographic
86M+ Population | $13T GDP
Find GBA map in appendix!
Popular HK Product Among GBA Consumers
1. 2. 3. 4. 5.
Beauty & Jewelry / Food / Clothing & Groceries &
Cosmetic Watches Beverage Accessories Boutique
Popular Sources for Online Shopping
WeChat
1. Social Media E-commerce Mini-program
e.g. 微博、微信朋友圈、微商城 can help!
2. Content E-commerce
e.g. 小紅書、微信公眾號、微博
3. Live Stream E-commerce
e.g. 抖音、Bilbili、快手
Suggested Solutions for Market Entry
1. Omni-Channel 2. Live 3. Cater Cross
(Physical + Online Shop) Stream Boundary Shopping
WeChat Mini-program ↑Impulse Buying Localized Content is the Key!
New iMedia Solutions Limited | 2022 Digtial Trends ReportDon't Miss It
Things Worthy To Know
Most Used Social Platforms Among Internet Users Aged 16-64
1. 2. 3. 4.
86.9% 83.6% 80% 59.1%
OOH↑↑in HK
With the Hottest Groups Mirror & Error
of the top 50 advertisers had used
26% Mirror/Error members for promotion via
various marketing channels.
WhatsApp Marketing
61% people choose to message a business over calling, Database
management
59% of them choose WhatsApp over sending an email. shares the same
challenge!
Challenge: Consumer privacy
MMS Marketing
300% More engagement vs Text-only messages (SMS)
Comprehensive
Types of Content Up To 5,000 Animated
Video Image
Characters Image (GIF)
New iMedia Solutions Limited | 2022 Digtial Trends ReportAppendix The Great Bay Area Comprises of New iMedia Solutions Limited | 2022 Digtial Trends Report
Sources
1. admanGo, 2021
2. Businesschat, 2021
3. Constitutional and Mainland Affairs Bureau, 2021
4. DataReportal, 2021
5. Facebook & Kantar, 2021
6. Hong Kong Brand Development Council, 2021
7. Intergrowth, 2021
8. Lemonlight Media, 2021
9. Marketing Magazine, 2021
10. Search Engine Journal, 2021
11. Setupad, 2021
12. Startup Bonsai, 2021
13. Statista, 2021
14. Tatango, 2020
15. The Drum, 2021
16. Think with Google, 2021
17. Yahoo, 2021
New iMedia Solutions Limited | 2022 Digtial Trends ReportDecember 2021
Your Full-Service Digital Marketing Partner
14 Year+ 120+ 100+ Self-built AI Tools
Experiences Awards Marketing Partners & Database
2131 0888 enquiry@newimedia.com
Suite 4006, 40/F, AIA Kowloon Tower, Landmark East,
100 How Ming Street, Kwun Tong, Kowloon, Hong KongYou can also read
