AAHA 2022 - Connecting You to the Veterinary Profession
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AAHA
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Strategic Alliance Program
2022
AAHA
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Rates
Media Kit
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Deadlines
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Ad Specs
aaha.org/vendors
Connecting You to the
Veterinary ProfessionAAHA
We connect you with the right
audience for your product.
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Strategic Alliance Program
Members most value AAHA for helping them stay informed, for
providing access to high-quality services, and for the feeling of personal
accomplishment that comes from accreditation.***
AAHA
Connects Members want AAHA to provide more ways for them to save time and
with money, increase revenue, and simplify their workflows.***
Members
More clients means higher use volume, which
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means greater opportunity for product sales.
Rates
AAHA
On average, AAHA member practices have a higher
Practices number of new patients versus nonmember practices
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Connect with (851 and 644 per fiscal year, respectively).*
AAHA Member
Deadlines
Patients AAHA-accredited member practices maintain
Connections a higher number of active clients (4,405) than
nonmember practices (3,810).*
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Ad Specs
AAHA More revenue and more team members means higher demand.
Practices On average, AAHA-accredited members outearn nonmember practices in revenue ($1,707,813
Connect to to $1,206,035, respectively), exceeding the national average for all practices by more than 34%.*
Revenue
Practices that generate higher levels of revenue have higher staff-to-doctor ratios. The ratio
of nonveterinarian staff per FTE veterinarian is highest among AAHA-accredited practices.*
*Financial and Productivity Pulsepoints, Tenth Edition (AAHA Press, 2019). ***AAHA Omnibus Monthly Membership Survey, 2021 1AAHA
AAHA Members
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●
$2
15,078 Veterinarians
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Strategic Alliance Program
25,453 Veterinary technicians and assistants
● 3,955 Practice managers
● 2,603 Other
● 47,089 TOTAL MEMBERS**
Billion
total annual
purchasing power*
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Rates
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AAHA members’ total average
Deadlines
yearly income per practice is
$501,778
4,520
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more than nonmembers.*
Ad Specs
AAHA-accredited and
preaccredited practices**
*Financial and Productivity Pulsepoints, Tenth Edition, AAHA Press, 2019.
47,089
veterinary professionals**
**As of July, 2021
2AAHA
Editorial Calendars
AAHA connects you to our members through engaging content on the practice management and
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medical topics that matter to today's veterinary professionals.
Strategic Alliance Program
Trends Calendar JAAHA Calendar
January July January/February July/August
● Working dogs ● CBD ● Orthopedics ● Behavior
● Software ● Staffing ● Emergency and critical care ● Dermatology
● Pet insurance ● Software ● Radiology and imaging ● Oncology
February August March/April September/October
● Remote monitoring ● Behavior ● Gastroenterology ● Anesthesia
● Dental care ● Dermatology ● Oncology ● Pain management
● Microchipping ● Aftercare services ● Radiology and imaging ● Internal medicine
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● 2022 AAHA Pain Management
Rates
November/December
March September Guidelines for Dogs and Cats
● Dermatology
● Diversity ● Endocrinology May/June ● Orthopedics
● Feline focus ● Mental health
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● Internal medicine ● Emergency and critical care
● Pain management ● Nutrition
Deadlines
● Neurology ● 2022 AAHA Senior Care
April October ● Infectious diseases Guidelines for Dogs and Cats
The Technician Issue ● 2022 AAHA Canine
● Parasites
Vaccination Guidelines
● Client service ● Wellbeing
● Telemedicine
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● Technician specialties
Ad Specs
● Diagnostics
May
● Workplace culture November
● Data and benchmarking ● Senior care
● Lab equipment ● Diabetes
● Lasers
June
The Training Issue December
● Client service and ● Exotics Trends and JAAHA Reprints
communication ● Antimicrobial resistance Customize articles with your company logo.
● Wound care ● Stem cells Contact Stephanie Pates for more information
● Marketing and finance 3
at stephanie.pates@aaha.org.AAHA
Trends
AAHA connects to
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practice-management guidance.
Strategic Alliance Program
Published monthly, Trends magazine
offers best business practices, single-
52% 59%
theme issues, JAAHA abstracts, executive
summaries of AAHA guidelines, and
detailed discussions of hot topics.
read half or more share their copy
Benefits of advertising in Trends of each issue* with others*
● Distributed monthly to AAHA members and
subscribers in both print and digital formats
● Free Trends article distributed monthly to
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nonsubscribers via email, social media, and
Rates
featured in NEWStat
● Free website listing in the Advertiser Index
● Bonus circulation at all major conferences
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Deadlines
Trends Online
31,019 pageviews**
3:46 spent on articles**
40%
took action after
More than
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seeing an ad*
31,000
Opportunities include:
Ad Specs
● Advertisements in the print magazine and
Trends webpages
● False covers
● Belly bands subscribers
● Inserts or other custom pieces
● Content booklets and posters+
● Roundtable booklets+ 82%
believe Trends helps
*Source: 2020 AAHA Readership Survey of Trends,
JAAHA, and NEWStat conducted by Readex Research them better manage
**Source: Website data from January–June, 2021 their practice* 4
+
Custom developed with AAHA and polybagged with TrendsAAHA
JAAHA
Connecting the profession to
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cutting-edge medicine.
Strategic Alliance Program
Your ads in our bimonthly, peer-reviewed medical journal benefit
from the built-in trust our readers have in us to provide the
original studies and objective research they depend on. 50%
save their copies for
Benefits of advertising in JAAHA future reference*
● Distributed bimonthly to members and subscribers
● Free JAAHA article distributed bimonthly to
nonsubscribers via social media and
featured in NEWStat
● The first place where new
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AAHA guidelines
Rates
57%
and updates are published
● Peer-reviewed topics at the
forefront of veterinary
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medicine share their copy
Deadlines
● More than 7,200 print with others*
subscribers
More than
JAAHA Website
45,000
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202,055 pageviews**
Ad Specs
125,700 sessions digital
(avg. ~20,950 per month)**
subscribers
Opportunities include:
● False covers
89%
view JAAHA as a trusted
● Belly bands
● Print and digital advertising source for scientific information*
● Inserts
*Source: 2020 AAHA Readership Survey of Trends,
JAAHA, and NEWStat conducted by Readex Research
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**Source: Website data from January–June, 2021AAHA
NEWStat NEWStat
AAHA connects the right content to the right readers.
e-newsletter:
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Strategic Alliance Program
Our e-newsletter uses artificial intelligence to give readers more of what
they click on, which means we cut through the noise to deliver targeted and
personalized content for every subscriber. We’re sending more frequently than
ever before, so we can build awareness of your brand, product, or service faster
and get you results sooner.
Benefits of advertising in NEWStat
● Distributed straight to veterinary professionals’ inboxes three times per week More than
● Journalistic integrity and vetted contributors
● Trusted source during times of crisis, such as the COVID-19 pandemic
● AI technology to ensure each e-newsletter is tailored to reader preferences 30,000
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subscribers
Rates
Other Digital Offerings
● JAAHA, Trends and AAHA Learning
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● Branded product or service email
Deadlines
to AAHA members (Limited quantity
available to select Strategic Alliance
Program levels)
● Connexity digital advertising
33%
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38%
Ad Specs
NEWStat Website
share NEWStat
519,687 Pageviews** articles via social click rate**
6:50 spent on articles** media*
*Source: 2020 AAHA Readership Survey of Trends, JAAHA, and NEWStat conducted by Readex Research
43%
open rate** 6
**Source: E-newsletter and website data from April–October, 2021AAHA
AAHA Learning
AAHA connects through virtual and 91%
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More than
in-person CE.
Strategic Alliance Program
of AAHA members believe
membership holds them to standards
● Exclusive, free member benefit highly valued by AAHA that make their practice better,**
members
which means a warm reception
● Relevant scientific and practice-management topics for your company’s solutions
to help every team member earn RACE-approved CE
to their common problems.
credits and grow professionally
● Variety of formats including case-based learning modules,
virtual simulations, podcasts, webinars, and more
● Easy-to-use, mobile-friendly interface and user
experience
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Opportunities include digital advertising and
Rates
the chance to develop with AAHA:
● Custom educational courses
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● Web conferences
Digital Advertising
Deadlines
● Podcasts
AAHA connects online to reach the widest
audience possible with your message.
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● JAAHA, Trends, and AAHA Learning digital advertising
Ad Specs
● Educational articles and advertisements on the NEWStat
website and e-newsletter
16,419
total course
●
●
Professional website advertising
Branded or product email to AAHA members
(Strategic Alliance Program only)
enrollments* ● Connexity digital advertising
aaha.org
Over 3.3 million pageviews**
**Source: Website data
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*Since July 2019, includes premium courses 2:20 average time on a page** from January-June 2021AAHA
Custom Content
Proactively educate clients to be prepared to manage
AAHA connects you to a personalized strategy that
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costs with payment options, such as those that can be
transferred from GP to specialty hospitals
Key Barriers
maximizes your advertising dollars.
Strategic Alliance Program
Stress-free handling techniques and client education
to Providing
Care for a Consistent education and information across all
Lifetime
communication channels on the importance of care
at every stage of life
✘ Financial concerns
Extended hours, telemedicine, improve ease of
We’ll help you create unique content that engages veterinary professionals ✘ Perceived stress on the pet
✘ Pet owner misinformation
Breakthrough
Practice
making appointments
Ongoing training on client communication and
Solutions
with your products and messaging. ✘ Lack of convenience
✘ Client communication
engagement along with clear and consistent education
for clients on value of lifelong veterinary care
Explore telehealth or patient pick up options
✘ Distance to hospital
Providing Care
✘ Referrals: Misconceptions Purposefully develop relationships between
Options include:
and lack of trust pet families, GPs, and specialists; educate GP
veterinarians on how revenue can increase with
for a LIFETIME
✘ Reactive approach collaborative care
Shift the focus from responding in the moment to
creating a lifelong plan for the patient’s health
● Polybagged or tipped-in custom booklets in Trends
Overcoming Obstacles and Improving Quantity and Quality of Life
● Targeted articles and advertisements in NEWStat CareCredit_LifetimeCare_Poster.indd 1 7/7/20 5:07 PM
Published by the American Animal Hospital Association
with a generous educational grant from CareCredit
● Roundtable discussions polybagged or appearing in Trends
● Posters or wall clings mailed with Trends or hand-delivered by your sales team
CareCredit_LifetimeCare_Booklet_r2.indd 1 7/7/20 4:50 PM
● Social media campaigns highlighting your educational message
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● Guidelines sponsorship
Rates
● AAHA Learning courses
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Mailing Lists
Deadlines
AAHA means more tailored
direct-mail campaigns to meet
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your specific business needs.
Ad Specs
Work with our team to Target the best of the best with
develop the perfect content your message customized for:
and design tailored to
your audience! ● Member type (accredited or individual)
● Individual type (medical director, practice manager, etc.)
● Practice size (based on number of veterinarians)
● Contacts (based on location)
8AAHA
New Sponsorship Opportunities
Reach out to us today and jump on these new opportunities to engage with AAHA members, including custom research surveys and exclusive product showcases.
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Strategic Alliance Program
Veterinary Visionaries
The “Big Problem”—Employee Retention
Veterinary Visionaries formed in late 2020 with more than 40 veterinary associations
combining our collective memberships to share ideas and unify our industry’s approach
to solving shared challenges. After a popular first event in the Spring of 2021, the
collaborative is turning its attention to tackling someting big together.
Why do technicians leave the profession? Why do veterinarians stop working? Why are
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good people so hard to retain? This problem touches everyone and impacts wellbeing
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as well as our capacity to help patients. For our first challenge, the collaborative will be
examining why veterinary professionals leave their jobs and the industry, and what can be
done to keep them. This exciting endeavor is open to sponsors for funding research, as
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well as the solving phase. Learn more at aaha.org/visionaries.
Deadlines
Content Pillars Go-To Solutions Series Sponsored Research
Let’s redesign veterinary content. Show us what you got! What can we discover together?
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Sponsoring a content pillar allows you to Shining a light on your solutions with a Is your company trying to solve a problem,
Ad Specs
collaborate on a major content topic or theme Go-To Solutions Series video is easy as 1-2-3. or do you have a challenge that needs
around which AAHA will develop content as customer feedback? Take advantage of a
part of a redesigned strategy to make all our 1. You develop a case study that showcases sponsored research survey from AAHA to
resources more user-friendly and relevant to how your company’s product addresses a gather, analyze, and report back on data from
veterinary practice. trending industry challenge. our members and nonmembers about your
● AAHA will work with the Strategic 2. Together, we produce a 12–15-minute specific areas of interest.
Alliance Program member on the topic video demonstrating your solution in this
and specific tactics case study format.
● Cost depends on the number and type of
3. This video gets sent to all members and
tactics
non-members and is promoted in a wide
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variety of AAHA channels.AAHA
Strategic Alliance Program
AAHA connects you to top veterinary practices at the right level of
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investment for your budget.
Strategic Alliance Program
When you join forces with AAHA as a Strategic Alliance Program member, you’ll receive flexible options to make
sure your messaging is seen and heard.
Strategic Alliance Program membership includes:
● Corporate AAHA membership
● Quarterly reports personalized by Strategic Alliance member activity
● Use of the AAHA Strategic Alliance Program logo
● Website recognition and advertising
● AAHA member mailing list (1)
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Rates
Members may also receive an invitation to participate in Connexity 2022, as well as opportunities to:
● Sponsor AAHA guidelines and strategic initiatives
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● Send a branded product or service email to AAHA members
Deadlines
● Create a social media campaign through AAHA channels
● Develop AAHA Learning courses and custom content materials
● Conduct a research project or sponsor a content topic
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Ad Specs
10AAHA
2022 AAHA Strategic Alliance Program Levels
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Strategic Alliance Program
Diamond Platinum Gold Emerald Sapphire Silver Garnet Bronze Copper Topaz Quartz
Trends
$50,000 $49,500 $45,000 $20,000 $16,000 $12,000 $10,700 $8,000
advertising
JAAHA
$10,500 $10,500 $5,000
advertising
Digital
$26,000 $24,000 $20,000 $10,000 $8,000 $6,000 $6,000 $3,500
advertising
Connexity
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sponsorship $55,000 $55,000 $40,000 $25,000 $20,000 $15,000 $8,300
Rates
and advertising
Guidelines
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or strategic
$30,000 $30,000 $30,000 $30,000
initiative
Deadlines
programs
Additional
$192,500 $95,000 $21,000 $18,000 $33,000 $17,000 $13,000 $9,500 $8,250 $5,750 $3,250
opportunities
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Strategic
Ad Specs
Alliance
$49,000 $40,000 $37,000 $32,000 $30,000 $29,000 $27,000 $25,000 $22,250 $15,250 $11,750
Program
membership
Total value $413,000 $304,000 $198,000 $135,000 $107,000 $79,000 $65,000 $46,000 $30,500 $21,000 $15,000
Your cost $350,000 $250,000 $150,000 $100,000 $75,000 $50,000 $35,000 $20,000 $10,000 $7,500 $5,000
11AAHA
Rates Inserts
2-page insert
31,000 + 1,000 Details
$2,925 $50 Bind-in
add vertical perf $375 Removable; perforated
Trends
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4-page insert $3,450 $50 Bind-in
Strategic Alliance Program
Advertising 1x 3x 6x 8x 12x 4-page gatefold $3,950 $55 Bind-in
Full spread $8,825 $8,275 $7,825 $7,450 $7,075 Perf-out poster add $375 Removable; perforated
16.75" 10.875" bw: $4,675 bw: $4,375 bw: $4,125 bw: $3,925 bw: $3,725
8-page insert $4,475 $65 Bind-in
Full page $4,450 $4,175 $3,950 $3,750 $3,575
8.375" 10.875" bw: $2,350 bw: $2,200 bw: $2,075 bw: $1,975 bw: $1,875 8-page poster $8,250 $65 Removable; tip-on; quarterfold
Premium position* $4,550 8-page Quadalog $8,500 $80 Removable; tip-on
1/2 page horizontal $3,000 $2,800 $2,625 $2,475 $2,325 12-page magnastrip $11,325 $235 Removable; saddle-stitched
7.875" 5" bw: $1,575 bw: $1,475 bw: $1,375 bw: $1,300 bw: $1,225
16-page insert $8,750 $130 Bind-in
1/2 page vertical $3,000 $2,800 $2,625 $2,475 $2,325 24-page magnastrip $14,425 $285 Removable; saddle-stitched
3.75" 10.375" bw: $1,575 bw: $1,475 bw: $1,375 bw: $1,300 bw: $1,225
4-color process on 70# gloss coated.
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1/4 page vertical $2,425 $2,275 $2,150 $2,050 $1,950
Rates
3.75" 5" bw: $1,275 bw: $1,200 bw: $1,125 bw: $1,075 bw: $1,025
2/3 page vertical $3,750 $3,500 $3,300 $3,150 $3,000
5" 10.375" bw: $1,975 bw: $1,825 bw: $1,725 bw: $1,650 bw: $1,575
Belly bands 31,000 + 1,000 Details
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1/3 page vertical $2,650 $2,475 $2,325 $2,225 $2,125
Deadlines
2.625" 10.375" bw: $1,400 bw: $1,300 bw: $1,225 bw: $1,175 bw: $1,125 18.5" x 5" $6,050 $130 One-sided
1/6 page vertical $1,600 $1,500 $1,400 $1,325 $1,250 4-color process on 80# gloss coated.
2.625" 5" bw: $850 bw: $800 bw: $750 bw: $700 bw: $650
Polybagging 31,000 + 1,000 Details
All sizes are width by height. All rates quoted in US dollars. Up to 15 pages $3,750 $105 Additional postage costs will apply
*Premium position includes inside front cover, inside back cover, or back cover full-page ad.
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16–48 pages $3,975 $125 Additional postage costs will apply
Ad Specs
Onserts must be machinable and preapproved. Maximum trim size 8.375" 3 10.875".
Postcards 31,000 + 1,000 Details
Covers 31,000 + 1,000 Details
5" 7" card $2,800 $30 Blow-in or bind-in
False cover, 1-page $5,650 $100 Removable; tip-on; one-sided Perf bind-in $3,150 $35 Removable; perforated
False cover, 2-page $6,275 $100 Removable; tip-on; double-sided 6" 7" card $2,875 $30 Blow-in or bind-in
Gatefold $7,050 $105 Bind-in Perf bind-in $3,225 $35 Removable; perforated
Zgate $9,100 $130 Bind-in 4-color process on 100# gloss coated. All sizes are width by height. All rates quoted in US dollars.
Tip-on: Attached with removable glue.
French door $11,400 $155 Bind-in Bind-in: Affixed directly to the magazine binding.
Blow-in: Loosely inserted between pages.
All options are 4-color process on 119# gloss. All rates quoted in US dollars. Magnastrip: Removable saddle-stitched insert with tip-on strip bound into the magazine.
Gatefold: Cover opens to the right and folds out to reveal additional pages. Available in a variety of sizes and page counts.
Z-gate: Cover opens from the left to reveal an additional two-page spread. Quadalog: Removable mini booklet with tip-on strip bound into the magazine. Available in a
variety of sizes and page counts.
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French door: Cover opens from the middle to reveal your advertising message underneath.AAHA
Rates
AAHA Marketplace JAAHA
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Strategic Alliance Program
Size (column inches) 1x 3x 6x 12x Print advertising 1x 3x 6x
3.5 x 1 $165 $150 $130 $100 Full page
$1,475 $1,300 $1,175
8.375" 10.875"
3.5 x 2 $325 $300 $260 $200
Premium
3.5 x 3 $500 $450 $400 $350 $2,200 $1,950 $1,775
Rate plus $580
3.5 x 4.125 $700 $640 $560 $430 False cover 119# gloss; 4/4; tip-on
$4,625
3.5 x 5.25 $900 $820 $715 $550 8.375" 10.875" and binding
Gatefold cover 119# stock; 4-color;
3.5 x 6.25 $1,000 $900 $780 $600 $6,500
16" 10.875" perfect bound off front cover
3.5 x 7.25 $1,200 $1,100 $960 $740
French gate cover 119# stock; 4-color;
$7,500
3.5 x 8.375 $1,300 $1,180 $1,020 $780 17.375" 10.875" side glue to front cover
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Partial tip false cover 119# stock; 4-color;
Rates
$2,700
16" 10.875" tip-on/glue tack and binding
NEWStat Cover wrap cover 119# stock; 4-color; perfect bound
$2,700
Digital advertising 2 months 6 months 12 months 12.4688" 10.875" off front/back covers
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Leaderboard* $6,700 $5,900 $5,300 Belly band 119# stock; 4-color;
Deadlines
$3,000
18" 5" glue tack on overlapping flap
Rectangle $3,100 $2,700 $2,500
All sizes are width by height. All rates quoted in US dollars.
*Leaderboards and rectangles will appear on the website and be rotated within the
e-newsletter. Rates are per month based on monthly postings. All rates quoted in US dollars. Digital advertising 2 months 6 months 12 months
Banner $1,350 $1,200 $1,100
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AAHA Learning Tower $1,200 $1,100 $1,000
Ad Specs
Digital advertising 2 months 6 months 12 months Button 1 $600 $500 $400
Middle banner $1,350 $1,200 $1,100 Button 2 $600 $500 $400
Side banner $1,200 $1,100 $1,000 Rates are per month based on monthly postings. All rates quoted in US dollars.
Rates are per month based on monthly postings. All rates quoted in US dollars.
Mailing List
Trends
Number of names 1x rental
Digital advertising 2 months 6 months 12 months
First 3,000 names $650
Rectangle $2,725 $2,400 $2,175
Additional names (per 1,000) $150
Rates are per month based on monthly postings. All rates quoted in US dollars.
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Premium positions will be 15% more. All rates quoted in US dollars.AAHA
Deadlines
Trends & AAHA Marketplace Trends & JAAHA Online | NEWStat | AAHA Learning
|
Strategic Alliance Program
Issue Insertions Art materials Mail date Issue Insertions Art materials
January 11/17/21 11/22/21 12/23/21 January 12/17/21 12/20/21
February 12/17/21 12/23/21 1/24/22 February 1/21/22 1/24/22
March 1/21/22 1/26/22 2/22/22 March 2/18/22 2/21/22
April 2/18/22 2/23/22 3/22/22 April 3/25/22 3/28/22
May 3/25/22 3/30/22 4/26/22 May 4/22/22 4/25/22
June 4/22/22 4/27/22 5/24/22 June 5/23/22 5/25/22
July 5/18/22 5/23/22 6/21/22 July 6/22/22 6/24/22
August 6/16/22 6/22/22 7/26/22 August 7/22/22 7/25/22
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September 7/22/22 7/27/22 8/23/22 September 8/22/22 8/24/22
Rates
October 8/24/22 8/29/22 9/27/22 October 9/23/22 9/26/22
November 9/23/22 9/28/22 10/25/22 November 10/21/22 10/24/22
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December 10/21/22 10/26/22 11/22/22 December 11/14/22 11/16/22
Deadlines
Ads are purchased on a calendar month basis.
NEWStat e-newsletters are delivered three times per week on Tuesdays, Thursday, and
Saturdays. Ads remain on the website for a month and are included in each NEWStat
JAAHA e-newsletter distribution.
Issue Insertions Art materials Mail date
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Jan/Feb 11/12/21 11/17/21 12/27/21
Ad Specs
Mar/Apr 1/14/22 1/21/22 2/27/22
May/Jun 3/18/22 3/24/22 4/24/22
Jul/Aug 5/16/22 5/20/22 6/26/22
Sep/Oct 7/19/22 7/25/22 8/28/22
Nov/Dec 9/19/22 9/23/22 10/23/22
14AAHA
Ad Specs
Specifications Trends and JAAHA
|
Strategic Alliance Program
Trim size 8.375" x 10.875" Ad size Bleed trim size Nonbleed trim size
Live area 0.25" from trim Full page and 8.375" 10.875"
7.875" 10.375"
false cover* with bleed: 8.625" 11.125"
Bleed 0.125" extended beyond trim
Full spread 16.75" 10.875"
16.25" 10.375"
Gutter loss 0.125" (2 pages) with bleed: 17" 11.125"
Line width minimum 0.25 point thick 1/2 page 8.375" 5.4375"
7.875" 5"
horizontal with bleed: 8.625" 5.6875"
PDF with bleed and crop marks; transparency flattened
File format 1/2 page 4.1875" 10.875"
Other acceptable formats include Adobe InDesign*, EPS†, TIF 3.75" 10.375"
vertical with bleed: 4.4375" 11.125"
CMYK or grayscale; SWOP standards apply;
Color mode 5.5" 10.875"
do not embed ICC profiles 2/3 page 5" 10.375"
with bleed: 5.75" 11.125"
Image resolution 300 dpi (minimum)
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2.9375" 10.875"
1/3 page 2.625" 10.375"
Rates
Fonts OpenType or PostScript only with bleed: 3.1875" 11.125"
Total area coverage Do not exceed 320% for the darkest area of an image 1/4 page 3.75" 5"
False cover Request the template file 1/6 page 2.625" 5"
|
*Package with fonts and images and compress to zip file. All sizes are width by height in inches. *Request the template file.
Deadlines
†
Convert text to outlines for Adobe Illustrator files before submission.
|
Ad Specs
1/2
2/3 1/3
Full page Full spread (2 pages) page
page page
vertical
1/2 page 1/4 1/6
horizontal page page
See Rates page for AAHA Marketplace sizes.
15AAHA
Ad Specs NEWStat web ad sizes
NEWStat leaderboard
728 x 90
Digital
|
Strategic Alliance Program
NEWStat mobile
File format GIF*, SWF*, JPG, or PNG 300 x 50
File size 40k (60k if animated) maximum*
Color mode RGB NEWStat rectangle
300 x 250
Image resolution 72 dpi
Animation* Maximum 15 seconds total length; 3 loops; 24 fps
Audio None
*AAHA Learning does not support GIF or SWF files. File size for AAHA Learning is 2mb. NEWStat email ad sizes
Best practice: For times when the user’s browser does not support creative functionality (i.e.,
Flash™, HTML5), provide a standard image file. NEWStat leaderboard
600 x 74
NEWStat mobile
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NEWStat
300 x 50
Rates
NEWStat Rectangle
Please submit three files for each ad sized for website, e-newsletter, and 250 x 208
mobile.
Ad size Web Email Mobile
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Leaderboard 728 90 600 74 300 50
Deadlines
Rectangle 300 250 250 208 300 50
JAAHA Online ad sizes
*Leaderboards and rectangles will appear on the website and be rotated within the e-newsletter.
All sizes are width by height in pixels.
JAAHA Online banner
728 x 90
|
Trends Online JAAHA Online
Ad Specs
JAAHA Online
Ad size Web Mobile Ad size Web button
180 x 150
Rectangle 300 250 300 50 Banner 728 90
All sizes are width by height in pixels. Tower 160 600 JAAHA Online
tower
Button 180 150 160 x 600 Trends Online web ad sizes AAHA Learning ad sizes
All sizes are width by height in pixels.
AAHA Learning AAHA Learning Middle banner
900 x 150
Ad size Web
AAHA Learning
Trends Online rectangle
Middle banner 900 150 300 x 250 Side Banner
425 x 150
Side banner 425 150
All sizes are width by height in pixels.
16AAHA
Resources
AAHA means more of what you need to know,
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when you need to know it.
Strategic Alliance Program
Agency Commission
Commission to recognized advertising agencies is 15% (not File Submission
applicable to development charges). Commissions are allowed aaha.org/upload
only on invoices paid within 30 days. aahaadvertising@aaha.org
Discounts Creative Assistance
creative@aaha.org
Discounts are available through special package pricing only.
Please call AAHA’s National Sales Manager, Stephanie Pates, for Ad Specs, Rate Cards,
more information. and Insertion Orders
|
jennifer.beierle@aaha.org
Acceptance of Advertising
Rates
All advertisements are subject to AAHA’s approval and AAHA reserves Trends and
the right, in its sole discretion, to refuse to accept any advertising and/or JAAHA Reprints
to cancel, remove, discontinue, or withdraw approval of any advertising stephanie.pates@aaha.org
|
after its publication or appearance. In the event that AAHA exercises
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this right, it will notify the advertiser and adjust the final billing to reflect
any time the advertising did not appear.
Liability
Notwithstanding to whom bills are rendered, Advertisers, Agency,
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and Service, jointly and severally shall remain obligated to pay
Ad Specs
AAHA the amount of any bills rendered by AAHA within the time
specified and until payment in full is received by AAHA. Payment
by Advertiser to Agency or to Service, or payment by Agency to
Service shall not constitute payment to AAHA.
Third-Party Ad Providers
In order to protect our members’ privacy and to maintain control
of which cookies are set on our members’ browsers while visiting
AAHA websites, AAHA will not accept advertising tags from third-
party ad providers. We will only accept the physical graphic files
(GIF, JPG, etc.) and a link to the advertiser’s website as detailed in
17
the media kit for each of the corresponding sites or e-newsletters.AAHA
Contact
Reach out and connect with AAHA more! We would love to hear from you.
|
Strategic Alliance Program
Keith R. Chamberlain Judi Kodner Casey Jennifer Beierle
Chief Value Officer Corporate Programs and Advertising Specialist
Strategic Alliance Program, Advertising Specialist Advertising materials, mailing list sales,
sponsorship Strategic Alliance Program, Strategic Alliance Program, advertising
720-457-3600 sponsorship, Connexity 720-963-4439
keith.chamberlain@aaha.org 877-845-9696 jennifer.beierle@aaha.org
judi.casey@aaha.org
Stephanie Pates
National Sales Manager Sean Thomas
Advertising sales, Connexity Advertising and Sales Manager
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advertising sales, Strategic Advertising sales
Rates
Alliance Program, sponsorship 720-345-4339
866-450-2828 sean.thomas@aaha.org
stephanie.pates@aaha.org
|
Deadlines
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Ad Specs
aaha.org/vendors
Connecting You to the Veterinary Profession
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