Beyond Toyota: How to Root Out Waste and Pursue Perfection - Harvard Business Review

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Beyond Toyota: How to
Root Out Waste and
Pursue Perfection

by James P. Womack and Daniel T. Jones

Harvard Business Review
Reprint 96511
Harvard Business Review
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HarvardBusinessReview
                                                                        SEPTEMBER-OCTOBER 1996

                                                                                    Reprint Number

JAMES C. COLLINS AND JERRY I. PORRAS   BUILDING YOUR COMPANY’S VISION                       96501

DAVID A. THOMAS                        MAKING DIFFERENCES MATTER: A NEW PARADIGM            96510
AND ROBIN J. ELY                       FOR MANAGING DIVERSITY

ANN MAJCHRZAK                          BREAKING THE FUNCTIONAL MIND-SET IN                  96505
AND QIANWEI WANG                       PROCESS ORGANIZATIONS

N. CRAIG SMITH, ROBERT J. THOMAS,      A STRATEGIC APPROACH TO MANAGING PRODUCT RECALLS     96506
AND JOHN A. QUELCH

RICHARD B. FREEMAN                     TOWARD AN APARTHEID ECONOMY?                           96503
                                       WITH COMMENTARIES BY: ROBERT B. REICH, JOSH S. WESTON,
                                       JOHN SWEENEY, WILLIAM J. MCDONOUGH, AND JOHN MUELLER

GEORGE STALK, JR., DAVID K. PECAUT,    BREAKING COMPROMISES, BREAKAWAY GROWTH               96507
AND BENJAMIN BURNETT

JOHN STRAHINICH                        HBR CASE STUDY
                                       THE PITFALLS OF PARENTING MATURE COMPANIES           96508

BARBARA E. TAYLOR, RICHARD P. CHAIT,   SOCIAL ENTERPRISE
AND THOMAS P. HOLLAND                  THE NEW WORK OF THE NONPROFIT BOARD                  96509

THOMAS DONALDSON                       WORLD VIEW
                                       VALUES IN TENSION: ETHICS AWAY FROM HOME             96502

JAMES P. WOMACK                        IDEAS AT WORK
AND DANIEL T. JONES                    BEYOND TOYOTA: HOW TO ROOT OUT WASTE AND             96511
                                       PURSUE PERFECTION

MARC LEVINSON                          BOOKS IN REVIEW
                                       CAPITALISM WITH A SAFETY NET?                        96504
I D E A S    A T   W O R K

                            Lantech achieved                                                      tomers showed no evidence of lean-
                                                                                                  ness when adjusted for the ups and
                            unimaginable results by                                               downs in the business cycle.
                                                                                                     We concluded that the problems
                            applying lean thinking to                                             were twofold. Although many man-
                            every aspect of its business.                                         agers had grasped the power of indi-
                                                                                                  vidual lean techniques – quality
                                                                                                  function deployment for product de-
                                                                                                  velopment, simple pull systems to

   Beyond Toyota:                                                                                 replace complex computer systems
                                                                                                  for scheduling, and the creation of
                                                                                                  work cells for operations ranging

   How to Root Out Waste                                                                          from credit checking and order entry
                                                                                                  in the office to parts fabrication in
                                                                                                  the plant – they had stumbled when

   and Pursue Perfection                                                                          it came to putting them all together
                                                                                                  into a coherent business system.
                                                                                                  That is, they could hit individual
                                                                                                  notes (and loved how they sounded)
                                                                                                  but still couldn’t play a tune. And
                                                                                                  even those managers who could car-
                                                                                                  ry a tune found it very hard to intro-
                                                                                                  duce comprehensive change in those
                                                                                                  mature organizations that make up
                                                                                                  the great bulk of every national
                                                                                                  economy at any point in time.
                                                                                                     We therefore set out in 1992 to
   by James P. Womack and Daniel T. Jones                                                         identify and articulate a comprehen-
                                                                                                  sive lean business logic, which we
                                                                                                  now call lean thinking. We studied
      Six years ago, we wrote, with                 that they were adopting lean tech-            50 companies throughout the world
   Daniel Roos, The Machine That                    niques – techniques for relentlessly          in a wide variety of industries – from
   Changed the World. The book sum-                 and continuously eliminating waste            the company that had pioneered
   marized the Massachusetts Institute              from an operation. And in that                the approach, Toyota, to such re-
   of Technology’s study of the global              heartland of global manufacturing,            cent initiates as Japan’s Showa Manu-
   automobile industry, which docu-                 the automobile industry, it was soon          facturing, Germany’s Porsche, and
   mented the great performance ad-                 impossible to find a manager any-             U.S. companies ranging from giant
   vantages that a best-in-class lean               where who did not profess to be               Pratt & Whitney to relatively small
   manufacturer such as Toyota had                  “getting lean.”                               Lantech, a manufacturer of wrap-
   over typical mass producers in West-               Those claims were mostly wishful            ping machines. We believe that enu-
   ern countries. When we presented                 thinking. When we looked more                 merating the five steps those lean
   our evidence, we feared the indus-               closely, we found plenty of just-in-          companies have taken will be useful
   trial equivalent of an immune reac-              time delivery systems that involved           to managers everywhere.
   tion, in which managers in other re-             nothing more than the relocation of
   gions and industries would reject                inventories from the company we               James P. Womack advises compa-
                                                               were visiting to the next          nies on how to apply lean thinking
                                                               company upstream. In of-           to their operations and maintains a
Managers are struggling to                                     fices and plants, we found         research affiliation with the Japan
                                                               unlinked islands of lean           Program at the Massachusetts Insti-
  combine lean techniques                                      operating techniques.              tute of Technology in Cambridge,
   into a coherent system.                                     And we found many al-
                                                               legedly lean product-
                                                                                                  Massachusetts. Daniel T. Jones is a
                                                                                                  professor of management at the
                                                               development groups that            Cardiff Business School of the Uni-
   lean techniques as irrelevant to their           were nothing more than compart-               versity of Wales and the director of
   circumstances or impossible to im-               mentalized organizations with new             its Lean Enterprise Research Centre.
   plement. Instead, we discovered that             labels. One statistic in particular ex-       This article is adapted from their
   we were battering down an open                   posed the truth: the inventories that         book Lean Thinking: Banish Waste
   door. We encountered scores of man-              the North American, European, and             and Create Wealth in Your Corpora-
   agers in industries as diverse as aero-          Japanese economies need to support            tion, to be published by Simon &
   space and construction who told us               a given level of sales to end cus-            Schuster in September 1996.

   Copyright © 1996 by James P. Womack and Daniel T. Jones. All rights reserved.         HARVARD BUSINESS REVIEW   September-October 1996
I D E A S   A T   W O R K

      1. Define value precisely from the       stream almost always exposes enor-         4. Design and provide what the
   perspective of the end customer in          mous – indeed, staggering – amounts      customer wants only when the cus-
   terms of a specific product with spe-       of muda in the form of unnecessary       tomer wants it. Letting the end
   cific capabilities offered at a specific    steps, backtracking, and scrap as the    customer pull the product from the
   price and time. As the late Taiichi         product proceeds from department         value stream in this fashion elimi-
                                                           to department and from       nates muda in the form of designs
                                                           company to company.          that are obsolete before the product
All industrial thinking must                                 The organizational         can be introduced, finished-goods
                                                           mechanism for defining       inventories, elaborate inventory-
    begin by differentiating                               value and identifying the    tracking systems, and remaindered
      value for the customer                               value stream from con-
                                                           cept to launch, order to
                                                                                        goods no one wants.
                                                                                          5. Pursue perfection. As lean tech-
                 from muda.                                delivery, and raw materi-    niques begin to be applied up and
                                                           al to finished product is    down the value stream, something
                                                           the lean enterprise – a      very odd starts to happen. It dawns
   Ohno, one of the creators of the leg-       continuing conference of all con-        on those involved that there is no
   endary Toyota Production System,            cerned parties to create a channel for   end to the process of reducing effort,
   put it, all industrial thinking must        the stream, dredging up all the          time, space, cost, and mistakes
   begin by differentiating value for the      muda. For a full explanation of this     while offering a product that is ever
   customer from muda – the Japanese           concept, see our article “From Lean      more nearly what the customer ac-
   term for waste.                             Production to the Lean Enterprise”       tually wants.
      While seemingly straightforward,         (HBR March-April 1994).                    Why should that be? Because the
   this step is actually hard to carry out        3. Make the remaining value-          four initial steps interact with one
   and for a very simple reason: for any       creating steps flow. Making steps        another in a virtuous circle. A more
   product more complex than a tooth-          flow means working on each design,       precise definition of value always
   pick and for any service more com-          order, and product continuously          challenges the steps in the value
   plicated than a haircut, value must         from beginning to end so that there      stream to reveal waste, and getting
   flow across many companies and              is no waiting, downtime, or scrap        value to flow faster always exposes
   through many departments within             within or between steps. This usu-       hidden muda. Then, the harder cus-
   each company. Although each entity          ally requires introducing new types      tomers pull, the more the impedi-
   along the route may or may not de-          of organizations or technologies         ments to flow are revealed, permit-
   fine value for the end customer, it         and getting rid of “monuments” –         ting them to be removed.
   certainly will define value for itself –    machines whose large scale or com-
   to turn a profit, to advance the ca-        plex technology necessitates operat-     The Lean Revolution
   reers of those in each department, to       ing in a batch mode.                     at Lantech
   utilize existing production assets             Many Western managers mistak-            Applying these five concepts re-
   fully, and so forth. When all those         enly believe that flow is something      quires a complete organizational
   definitions of value are added up,          one can achieve only gradually           transformation, and it’s difficult for
   they often conflict with or cancel          through kaizen, or continuous incre-     the uninitiated to know where to
   out one another. Consequently, fail-        mental improvement. However, by          start. Lantech of Louisville, Ken-
   ure to specify value correctly before       first practicing kaikaku, or radical     tucky, provides an excellent exam-
   applying lean techniques can easily         improvement, lean thinkers at com-       ple of how to make the leap in an ex-
   result in providing the wrong prod-         panies we have studied were often        isting operation.
   uct or service in a highly efficient        able to transform in a single day           Lantech’s founder, Pat Lancaster,
   way – pure muda.                            the production activities required to    is a heroic American type. He grew
      2. Identify the entire value stream      make one product from a batch-and-       up tinkering in the family work-
   for each product or product fam-            queue system to a continuous flow.       shop, convinced from an early age
   ily and eliminate waste. The value          As a result, they doubled productiv-     that he could be an inventor. In
   stream is all the specific actions re-      ity and dramatically reduced errors      1972, when Lancaster was 29, he had
   quired to bring a specific product          and scrap. A similar rearrangement       his big idea: a new way for manufac-
   through three critical activities of        of product-development and order-        turers to wrap their products for
   any business: product definition            scheduling activities produced gains     shipment. He and his brother invest-
   (from concept through detailed de-          of comparable magnitude. When pro-       ed $300 in simple metalworking
   sign and engineering to production          cesses truly flow, products that re-     tools to build their first wrapping
   launch), information management             quired years to design take months,      machine, rented a small warehouse,
   (from order taking through detailed         orders that required days to process     and went to work under the corpo-
   scheduling to delivery), and physical       are completed in hours, and the          rate name of Lantech.
   transformation (from raw materials          throughput time for physical pro-           Lancaster’s idea was a device that
   to a finished product in the hands of       duction shrinks from months or           would stretch-wrap pallets of goods
   the customer). Identifying the value        weeks to days or minutes.                with plastic film so that they could

   HARVARD BUSINESS REVIEW      September-October 1996                                                                      5
I D E A S      A T   W O R K

    How Lantech Makes Its Stretch Wrappers
    Old Batch-and-Queue System                                              New Continuous-Flow System
     Storage     Sawing   Machining      Welding   Subassembly                Incoming
     of raw                                                                   materials               Cell for Q model
     materials

     Storage     Storage of parts in               Storage of

                                                                                                                                         Frame painting
     of          process                           incoming
     finished                                      components
     goods

                                                   Final assembly

     Crating     Storage of            Touch-up                               Ship
                 painted                                                      finished
                 frames                                                       goods

     Frame painting

be shipped easily from plant to plant         years. Soaring energy prices created           corrosion-inhibiting base coat and a
within a manufacturing system and             an overwhelming advantage for                  cosmetic finish coat to the complet-
then onward, as finished products,            stretch-wrapping. By 1979, Lantech             ed frame. The subassembly depart-
to wholesalers and retailers. In con-         had sales of $13.4 million and em-             ment built component systems from
trast to traditional shrink-wrapping,         ployed 158 people.                             parts purchased from suppliers. And
in which plastic bags are placed                Lancaster had created his initial            the final-assembly department at-
loosely around palletloads of goods           design and his first machine in a              tached the component systems to
and then shrunk in an oven until              continuous flow of activities. So              the frame.
they fit tightly, stretch-wrapping            Lantech was born lean, like most                  In pursuit of efficiency, Lantech
would pull plastic wrap tightly               start-up businesses. However, when             built its four basic types of machines
around the palletload as it rotated on        he began to make his product in vol-           in batches; it fabricated and assem-
a turntable, eliminating the energy,          ume, in the late 1970s, it didn’t seem         bled 10 to 15 machines of a type at
equipment, effort, and time required          practical to run an established busi-          one go. However, because customers
for heat-treating.                            ness that way. Lancaster hired an ex-          usually bought only one machine at
  Lancaster soon discovered that a            perienced operations manager to run            a time, the company had to store
complex set of precision rollers              his new plant, an engineering direc-           most of the machines in each batch
could exert a smooth force on the             tor to create a variety of configura-          in a finished-goods area until they
plastic to stretch it before it was           tions of the basic concept, and a              were purchased. A stretch wrapper
                                                          sales director to manage           thus had to take quite a circuitous
                                                          a sales force of inde-             route during its creation. (See the
    In pursuit of efficiency,                             pendent distributors. It           exhibit “How Lantech Makes Its
                                                          seemed natural for the             Stretch Wrappers.”)
       Lantech built its four                             operations, sales, and en-            Complexity increased exponen-
      basic types of stretch                              gineering managers to or-
                                                          ganize Lantech into a se-
                                                                                             tially as Lantech tried to move the
                                                                                             orders gathered by the independent
      wrappers in batches.                                ries of departments, each          sales force through the office and
                                                          with a specialized task.           the plant. Because the $10,000-to-
                                                             In the plant, the sawing        $150,000 machines were usually
wound around the pallet. Eventu-              department used metal saws to fash-            customized, the sales force had to
ally, his system could wrap with              ion frame members from steel                   contact Lantech for authorization
a given amount of plastic an area             beams. The machining department                before quoting a price.
7.5 times the size that a shrink sys-         drilled and punched holes in the                  Proposals were sent for cost analy-
tem could wrap.                               steel to create points for attaching           sis to the engineering applications
  When Lancaster obtained patents             component systems. The welding                 department, which then sent the ac-
for his concepts in the early 1970s,          department welded together the                 ceptable price back to the sales force.
they were so general and broad that           parts for the machine’s frame. The             Once the customer accepted the
he could fend off competitors for             painting department applied both a             price, the order traveled from the

6                                                                                   HARVARD BUSINESS REVIEW     September-October 1996
I D E A S   A T   W O R K

                                                                    morning, work-       stretch wrapper or delayed the deliv-
                                                                    ers in every de-     ery date and built a properly config-
                                                                    partment – saw-      ured machine from scratch.
One Cell’s Production Flow: The Q Model                             ing, machining,         Soon the master schedule devel-
                                                                    welding, paint-      oped in the scheduling department

                                                       painting
                                                       Frame
                                                                    ing, subassem-       and the ever changing demands from
                                                                    bly, final assem-    the sales group were pulling the
  Sawing           Machining         Welding
                                                                    bly, touch-up, and   plant in opposite directions. Expe-
                                                                    crating – picked     diters from the order management
                                                                    up a printout        department moved through the
                                                                    with their tasks     plant with a “hot list.” They visited
                    Final-assembly track
                                                                    for the day. At      departments in sequence and or-
                                                                    the end of the       dered the workforce to make just
                                                                    day, every depart-   one item of a batch so that they
 Testing           Subassembly       Subassembly                    ment reported        could take that part immediately to
 and shipping      of roll           of control                     its progress to      the next department and move it to
                   carriage          module
                                                                    the scheduling       the head of its queue. In an extreme
                                                                    department.          situation, it was possible to get a
                                                                      This system        stretch wrapper built in less than
                                                                    was fine in the-     four weeks. However, doing so
                                                                    ory but always a     caused the schedule for other ma-
                                                                    mess in practice     chines to slip and created the neces-
                                                                    because of the       sity for more expediting.
     sales staff through engineering appli-      conflict between customers’ chang-         The system sounds chaotic, and it
     cations, design, and credit checking        ing desires and the logic driving the   was. But in most of the industrial
     before returning to design, which           production system. Lancaster and        world, such an approach was and
     generated a bill of materials – a list of   his operations manager directed         is the standard method for mak-
     every part needed to manufacture            each department to do its work in       ing products when there are many
     that specific machine. The order            batches. They wanted to minimize        possible versions, when the produc-
     with the bill of materials then went        the time Lantech’s
     to the production operation’s sched-        machinery was idle
     uling department, where a comput-           during the changeover           Salespeople tried to beat
     erized material-requirements-plan-          to making a new part,
     ning (MRP) system assigned it a             as well as to mini-             the system to get machines
     place in the master schedule. Be-
     cause every department had a queue
                                                 mize opportunities to
                                                 misset machines. But
                                                                                 for customers faster.
     of orders, there usually were delays.       their approach inevi-
     As a result, orders generally took 12       tably produced a typical batch-and-     tion process is complex, and when
     to 14 workdays to travel from the           queue environment, in which each        throughput times are long.
     sales staff to the scheduling depart-       part waited its turn at the entrance       Lantech’s departmentalized engi-
     ment, even though the actual pro-           to each department and then re-         neering process for developing new
     cessing time was less than 2.               tur ned to a central parts ware-        models employed a similar batch-
        Because the movement of prod-            house to await its next processing      and-queue approach. To create a new
     ucts through the plant was so errat-        step. Incoming steel usually spent      design, it was necessary to have the
     ic, the company created a separate          16 weeks at Lantech before reaching     marketing staff, engineers from sev-
     order-management department                 the shipping dock as a completed        eral specialties, the purchasing staff,
     within the sales group to enable the        machine, even though the total time     and operations planners working to-
     independent sales force to commu-           required to perform all the fabrica-    gether. The marketing group ascer-
     nicate with the plant about where           tion and assembly steps was just        tained what the customer wanted,
     the machine was in the production           three days.                             and the chief engineer translated
     process and to expedite the order if           Confronted with long throughput      those desires into engineering speci-
     the customer was getting restless.          times, the sales force frequently       fications. One mechanical engineer
     (See the exhibit “How Lantech               tried to beat the system in order to    then designed the moving mechani-
     Processes Orders.”)                         secure machines for customers           cal parts, and another designed the
        The MRP system melded a long-            faster. A favorite approach was to      frame. An electrical engineer de-
     term forecast for orders with ac-           order machines on speculation and       signed the control system, and a
     tual orders as they were received to        then, when a real customer was          manufacturing engineer designed
     create a daily production sched-            found, to alter the options very        the fabrication tools. Once the de-
     ule, which assigned tasks to each           late in the production process. The     signs of the product and the tools
     department in the plant. Each               factory then either reworked the        were finalized, an industrial engi-

      HARVARD BUSINESS REVIEW     September-October 1996                                                                      7
I D E A S   A T    W O R K

  neer from the production depart-                    or her desk. To get rush projects               fered in only very minor ways from
  ment designed the route the model                   through the system, Lantech again               previous models. And we made tons
  would have to take through the                      had to turn to expediters. In practice,         of money.”
  plant to be built, and the list of nec-             it usually took a year to introduce a             Then, on June 26, 1989, Lantech
  essary parts was placed in the sched-               minor improvement and three or                  lost a patent-infringement suit
  uling computer. Meanwhile, the                      four years to introduce a new family            against a competitor that was offer-
  purchasing staff lined up suppliers                 of machines, although the time it               ing lower-priced clones of Lantech
                                                                  would have taken if proj-           machines. The verdict threw open
                                                                  ects spent no time in               the market. By the end of 1989,
“The bottom fell out of my                                        queues or backtracking              clones with roughly comparable per-
                                                                  was only a few weeks for            formance started to appear every-
  pricing, and worse was                                          minor improvements and              where. “The bottom fell out of my
  coming. I knew Lantech                                          six months for a new
                                                                  family of machines.
                                                                                                      pricing, and I knew worse was com-
                                                                                                      ing as soon as the business cycle
     was walking dead.”                                             In summary, Lantech               turned down,” Lancaster says. “In
                                                                  conducted its three major           my heart, I knew that Lantech was
                                                                  activities – creating new           walking dead.”
  for parts not made at Lantech. (See                 designs, managing information on                  No quitter, Lancaster tried most
  the exhibit “How Lantech Develops                   what to make, and physically pro-               of the remedies popular in the U.S.
  New Products.”)                                     ducing its machines – in a classic              business community at the time.
    In its infancy, Lantech had only a                batch-and-queue manner. Many                    His first approach was to reorganize
  half dozen engineers, but even then                 steps added no value, nothing flowed,           the company into separate profit
  communication barriers were sub-                    customers couldn’t pull, and manag-             centers for “standard products” and
  stantial as a design moved from the                 ers focused on minimizing variations            “specials” (those requiring exten-
  marketing group to the chief engi-                  in operations rather than on pursu-             sive customization) in order to in-
  neer to the mechanical engineers to                 ing perfection.                                 crease accountability and to move
  the electrical engineer to the manu-                   Until 1989, Lantech was able to              the highly customized products out
  facturing engineer to the industrial                tolerate those deficiencies. “We                of the path of machines sold in high-
  engineer. Getting from the initial                  were selling a top-priced product               er volumes. After a visit to Milliken,
  concept to a complete production-                   that had major performance advan-               the South Carolina textile giant, he
  ready design required rework and                    tages over competitors’ products be-            also introduced total quality man-
  backtracking, and as the company                    cause of my patent position,” Lan-              agement in order to put the voice of
  grew and more engineers were                        caster recalls. “We offered so-so               the customer first and foremost.
  added, the communication prob-                      quality in terms of manufacturing               Lantech’s “good enough” standard
  lems worsened.                                      defects in machines delivered to cus-           for the acceptable level of delivered
    What’s more, each engineer typi-                  tomers. We took more than a year to             defects and customer service was
  cally had a stack of projects on his                develop ‘new’ machines, which dif-              replaced with talk about perfection.

      How Lantech Processes Orders
      Old Batch-and-Queue System                                           New Continuous-Flow System

         Sales staff        Regional             Purchasing
                            sales
                            coordinators                                        Sales           Order entry/   Welding
                                                                                                               Scheduling       Engineering
                                                                                                Credit         by product       applications
         Quoting                                                                                checking                        by product

                              Order                       Production
                              entry/Scheduling            work
                                                          orders                                                              Purchasing
         Engineering
                              (MRP master                                                                                     by product
         applications                                                           Quick
                              schedule)                                         response
                                                                                team for
         Design and                                                             price
         BOM*                                                                   quotations                                    Manufacturing
                              Production expediters

         Credit
         checking

      * bill of materials

  8                                                                                          HARVARD BUSINESS REVIEW        September-October 1996
I D E A S   A T   W O R K

      How Lantech Develops New Products
     Old Batch-and-Queue System                                         New Continuous-Flow System

        Product                                                              Dedicated product teams
        definition                                                           work together in one location

                Engineering                                                  Marketing         Industrial         Purchasing
                specifications                                                                 engineering

                        Mechanical
                        engineering                                                 Team         Design in concurrent
                                                                                    leader       development                      Launch
                                 Electrical
                                 engineering

                                        Manufacturing                        Mechanical        Electrical         Manufacturing
                                        engineering                          engineering       engineering        engineering

                                               Industrial
                                               engineering

    Over the next few years, Lantech                The third approach to the crisis              scheduling system that gave every
  initiated a second approach: an ef-            was a new production method called               worker direct access to the status of
  fort to create an empowered orga-              Max-Flex. The idea was to slash lead             every machine in production. “It
  nization and to build trust between            times by building inventories of ma-             seemed to be a wonderful marriage
  management and the workforce and               jor components far in advance, then              of technology and democracy,” Lan-
  among the different departments.               assembling machines to customers’                caster recalls. “Everyone could look
  Lancaster replaced those senior                specifications very quickly when an              into the computer to see what was
                                                             order was confirmed. The             going on all over the plant and get
                                                             objective was to over-               their work orders immediately. Our
    “We wanted to work                                       come Lantech’s pricing               slogan was Data to the People.”
                                                             disadvantage by promis-                 The new system required a new
together in teams, but we                                    ing more rapid delivery of           computer, a new management-infor-
  were all revved up with                                    machines with customer-
                                                             specified features.
                                                                                                  mation-system department, and
                                                                                                  workers on the floor to update the
         nowhere to go.”                                       Lead times fell from 16            computer when they completed each
                                                             weeks to 4. But the costs            task. As José Zabaneh, the manu-
                                                             were enor mous. Engi-                facturing director, notes, “Pretty
  managers who had a command-                    neering changes were frequent. As                soon, workers were fully ‘in control,’
  and-control style with managers                a result, it often was necessary to              yet the system was wildly inaccurate
  willing to work in a team-based or-            retrofit the mountain of components              because many items simply never
  ganization, and the company con-               that had been built in advance. In ad-           got entered. The old MRP system
  ducted extensive training in team              dition, the cost of carrying that                was slow but 99% accurate. Our
  processes, team leadership, and indi-          mountain was substantial. But,                   new ‘democratic’ system was a com-
  vidual interaction.                            most exasperating, despite Lantech’s             plete catastrophe; instead of infor-
     Those programs were an essential            best efforts at planning production,             mation, we had given muda to the
  start, but they lacked a direct con-           cases quickly arose in which one                 people.” Making matters worse, the
  nection to the company’s core activ-           critical component needed to com-                magnitude of inputs and changes
  ities. As Bob Underwood, a longtime            plete a machine was lacking. (Tai-               made the computer run very slowly.
  production worker, puts it, “We                ichi Ohno noted long ago that the                A consultant recommended buying
  learned to respect one another and             more inventory you have, the less                a much more powerful computer.
  wanted to work together in teams,              likely you are to have the one part                 By the end of 1991, Lantech’s or-
  but we were all revved up with no-             you actually need.) The solution was             ders were falling despite price reduc-
  where to go.” The factory was still            a new team of expediters to get the              tions, and the factory was unable to
  a mess. Product development was                missing components built.                        accommodate the continual shifts in
  still too slow. And the sales force               Yet a fourth approach to the crisis           demand. “We began losing money,
  was still playing games to beat the            was better information technology.               and our fundamental ideas on how
  lead-time problem.                             In 1991, Lantech installed a new                 to run the business were in a melt-

  HARVARD BUSINESS REVIEW         September-October 1996                                                                                   9
I D E A S   A T   W O R K

down,” Lancaster says. Then he dis-        and waste – muda of all sorts – would      thought the value stream and flow.
covered lean thinking by accident:         be banished. The value stream would        In less than a week, all the equip-
when he advertised an opening for          flow smoothly, continuously, and rap-      ment was moved into a new configu-
the position of vice president for op-     idly. Hicks got the job.                   ration. Only the painting booth, a
erations, one person responded with                                                   classic monument, survived as a de-
some highly unusual ideas. That            Eliminating Wasteful                       partment. But once parts had gone
man was Ron Hicks.                         Activities and Creating Flow               through the painting booth, they re-
   Although Ron Hicks does not look           As it happened, the lean trans-         turned to the individual cells for
like a revolutionary, he started a rev-    formation at Lantech was easy in           subassembly, final assembly, test-
olution when he went to work for           one important respect: customers           ing, and crating. (See, in the exhibit
Lantech in March 1992. He had              were satisfied with the company’s          “How Lantech Makes Its Stretch
learned how to be a revolutionary          stretch-wrapping equipment. Be-            Wrappers,” the chart “One Cell’s
while serving as operations vice           cause its value to them was not in         Production Flow: The Q Model.”)
president of Hennessy Industries, a        question and because Lantech un-              Each morning, every hour, the saw
manufacturer of automotive repair          derstood that value, the company           operator would start production of a
tools in Tennessee that had become         could safely skip the first step in ap-    new machine. A kit of all the frame
a lean organization.                       plying lean thinking.                      parts required for the machine was
   To transform itself into a lean or-        Upon joining Lantech, Hicks im-         ready by the end of the hour and was
ganization, a company needs three          mediately went to work with a sim-         rolled approximately three feet to
types of leaders: someone who is           ple plan to untangle the flow of           the machining station. From the
committed to the business for the          value by establishing a dedicated          machining station, it proceeded an
long term and can be the anchor that       production process for each of the         hour later about four feet to weld-
provides stability and continuity;         four product families. His plan            ing. Fourteen hours after the start of
someone with deep knowledge of             called for disbanding the production       parts fabrication, the completed ma-
lean techniques; and someone who           departments and regrouping the ma-         chine was ready to ship.
can smash the organizational barri-        chinery so that all the equipment             To make this simple system suc-
ers that inevitably arise when dra-        needed to make each of the four            ceed, Lantech needed to change a
matic change is proposed. Lancaster        models was located together in four        generation of thinking about work
filled the first role, Hicks the second,   separate production cells. Lantech         and how people work together. First,
and Zabaneh the third.                     also would have to “right-size”            because all the jobs were directly
   In the newly empowered spirit           many of its tools–get rid of the huge,     linked, with no buffers of invento-
of Lantech, Hicks was invited to           overly complex machines (or monu-          ried parts, it was essential that all
Louisville and interviewed by the          ments) and install smaller saws and        employees think about standardiz-
people he would manage. His simple         machining tools – so that they could       ing their work so that a given task
proposal to them came as a revela-         fit in the work cells. This step was       would take the same amount of time
tion: Lantech would immediately            the kaikaku phase – the time to tear       every time and also would be done
form teams to rethink the value            things apart and recombine them in         correctly on the first attempt. By de-
stream and the flow of value for           a totally different way. Not only          sign, either the whole cell was work-
every product in the plant and for         would products flow continuously           ing smoothly at the same pace or ev-
every step in order taking and prod-       from start to finish, but the waste-       erything came to a halt. For that
uct development. Lantech would             fulness of moving parts back and           reason, every task needed to be care-
identify all the activities required at    forth from central storage to each         fully described in a posted diagram
the time to design, order, and manu-       department, the long waits, and the        so that everyone in the production
facture a stretch-wrapping machine,        delayed discovery of quality prob-         cell could understand what every-
would eliminate those that were not        lems would be eliminated.                  one else was doing.
truly needed, and then would per-             The first production cell, which           Second, because machines were to
form in a rapid sequence those that        would make the company’s new-              be made only when ordered, it was
did create value – processing one          est product line, the Q model, was         important to introduce the concept
machine, one design, one order at          the acid test. A kaikaku team of           that Toyota calls takt time. Takt
a time. Batches, queues, backflows,        Lantech’s best workers quickly re-         time is determined by dividing the

10                                                                           HARVARD BUSINESS REVIEW   September-October 1996
I D E A S   A T    W O R K

     Toppling the Monuments at Pratt & Whitney

        Lean thinkers call any machine             shaped cast blades so that they                    of part to processing another, and
     whose technology and scale re-                would snap firmly into a turbine                   it was also difficult to remove
     quire operating in a batch mode               disc. The machines were techni-                    the encasing metal. Twenty-two
     a “monument.” Because lean                    cal marvels: they could grind a                    skilled technicians were needed
     thinking calls for continuous-                blade in as little as three minutes,               to maintain the elaborate com-
     flow operations, monuments are                and they were fed and unloaded                     puterized control system. (See the
     evil – another form of muda, or               robotically without any human                      exhibit “How Pratt & Whitney
     waste. The recent lean conver-                intervention.                                      Grinds Blades.”)
     sion at Pratt & Whitney, the jet                But there were several prob-                        In fact, eight of the nine pro-
     engine manufacturer, provides an              lems. It took eight hours to shift                 cessing steps in this completely
     excellent example of the need for             the machines from making one                       automated system, plus the auto-
     lean technologies.                            type of blade to making another.                   matic movement of parts in the
        The primary monument in the                Before being placed in the ma-                     automated storage system, added
     company’s turbine-blade plant in              chine, the blade had to be en-                     no value whatsoever – muda that
     North Haven, Connecticut, was                 cased in a special metal alloy so                  is typical of such high-tech mon-
     an $80 million complex of ten                 that it would not shatter during                   uments. Because of the long
     computer-controlled, 12-axis                  the grinding. It was difficult to                  changeover times and the ten-day
     blade-grinding machines that                  switch from processing one type                    journey through the grinding sys-

      HowPratt & Whitney Grinds Blades
    Old Automated System                                                   New System of Cells

       Encase     Gauge       Grind        Gauge   Remove      X-ray         Grind        Grind        Grind        EDM           EDM          Weld
       blade in                                    metal
       metal                                       casing
       alloy

       Automated storage-and-                  Inspect       Acid
       retrieval system                                      clean
                                                                             Grind        Grind        Grind        Grind         Grind        Wash

                                                                            Cell with eight three-axis grinding machines and two electrostatic discharge
         AGVs – automated guide vehicles                                    (EDM) machines (drawn to larger scale than the previous figure)

HARVARD BUSINESS REVIEW       September-October 1996                                                                                                       11
I D E A S      A T     W O R K

     tem, the company was forced to                        machines in a tight cell fed manu-                      duced the amount of required
     make batches of parts. That                           ally by one worker who, with a                          work space by more than 60%.
     meant it needed to base produc-                       part-time helper, advanced parts                        Finally, by utilizing a small
     tion on a forecast rather than on                     from one machine to the next,                           amount of direct labor rather
     actual orders.                                        standardized the work, gauged                           than an enormous amount of
        In 1994, a radical-improve-                        the parts to check quality,                             unnecessary capital, the new
     ment, or kaikaku, team conclud-                       changed each machine for the                            approach halved the total manu-
     ed that the North Haven plant                         next type of part in 100 seconds,                       facturing cost, and the capital
     needed a totally different ap-                        and made only what was needed                           investment for each new cell
     proach. The team proposed re-                         when it was needed.                                     ($1.7 million) paid for itself in less
     placing each automated grinding                          By increasing actual processing                      than a year. After the first of the
     machine with eight simple three-                      time from 3 minutes to 75 min-                          new cells went into operation at
     axis grinding machines that had a                     utes, the new approach reduced                          the beginning of 1996, the North
     proprietary mechanical-fixturing                      total time through the system                           Haven plant achieved a cost and
     system, which eliminated the                          from ten days to 75 minutes. By                         quality position no one in the
     need for encasing the blades.                         simplifying the machines, it                            world could match and demon-
        After getting the go-ahead, the                    slashed downtime for change-                            strated lean technology at its best.
     team arranged all the three-axis                      overs by more than 99% and re-                          (See the table “Less Is More.”)

 Less Is More
                                                                      Automated Grinding Process                                      Lean Cell

     Space per product cell                                           6,430 square feet                                               2,480 square feet

     Distance blade travels during grinding process                   2,500 feet                                                      80 feet

     Average inventory per cell                                       1,640 blades                                                    15 blades

     Batch size                                                       250 blades                                                      1 blade

     Throughput time (sum of cycle times)                             10 days                                                         75 minutes

     Need for hazardous processes                                     acid cleaning, X ray                                            no acid, no X ray

     Changeover downtime                                              480 minutes                                                     100 seconds

     Grinding cost per blade (indexed to 100)*                        100                                                             49

     Tooling cost for new type of blade (indexed to 100)* 100                                                                         30

 *The exact figures are proprietary information. The point is that the cost of blade grinding has been cut in half and the cost of tooling by 70%.

12                                                                                                      HARVARD BUSINESS REVIEW                 September-October 1996
I D E A S   A T   W O R K

    number of orders placed by cus-            own department. As long as we met          and gave unfaltering support to the
    tomers in a given period into the          our daily production quota, we were        new approach despite the setbacks.
    amount of available production time        left alone. What’s more, the real kick     Hicks and his technical consultant,
    in that period. For example, if cus-       in the work was ‘fire fighting,’ in        Anand Sharma, had the skills to
    tomers were asking for 16 Q models         which the ‘Lantech Volunteer Fire          work the bugs out, and Zabaneh pro-
    a day and the plant was running one        Department’ went into crisis mode          vided the emotional energy – what
    eight-hour shift, takt time would be       to get an emergency order through          Ohno once called “the defiant atti-
    one half hour.                             the system or to elimi-
       Establishing takt time was critical     nate a sudden produc-
    to avoid the natural tendency to pro-      tion bottleneck. I was          Although the workforce
    duce too fast, building up wasteful        one of the best fire-
    inventories, and was the best way to       fighters at Lantech             remained constant, the
    focus the work team on getting all
    the work done in the available time.
                                               and I loved it.”
                                                  Hicks was propos-
                                                                               number of shipped
    When demand slackened and takt             ing a new system                machines doubled.
    time was increased, it would be pos-       of standardized work
    sible to move some workers to other        and takt time, which
    tasks, such as maintenance. Simi-          sounded like the kind of regimen           tude” – to keep the kaikaku team
    larly, an increase in demand and a         that has traditionally caused produc-      moving ahead even when no one
    shortening of takt time would pro-         tion workers to chafe. Moreover, he        knew how to solve the next prob-
    vide an excellent opportunity for          was proposing to make complete             lem. Gradually, and then more and
    applying kaizen to the activity – for      stretch wrappers, one at a time, in        more rapidly, value began to flow.
    figuring out how the same number           precise response to customers’ de-            By the fall of 1992, Lantech had
    of people could produce a complete         mands, and that idea seemed both           converted its entire production sys-
    machine in less time by further re-        illogical and impossible to a group        tem from departmentalized batch
    fining each task and eliminating           of employees with 20 years’ experi-        methods to continuous flow in cells.
    more muda.                                 ence as batch thinkers. Finally, he        Even the production of the largest
       Finally, because customers or-          claimed that if the work was stan-         machine, the $150,000 H model,
    dered each of the four basic models        dardized by the work team, the ma-         flowed continuously with a takt
    of stretch wrappers with a wide vari-      chines were realigned to permit con-       time of one week.
    ety of options, Lantech also needed        tinuous flow, and takt time was               The impact of the new approach
    to figure out how to perform equip-        adhered to with no working ahead,          on performance was remarkable.
    ment changeovers quickly. That way,        there would be no more fires to            Although the plant’s workforce re-
    all variants of a basic model could        fight. “It didn’t sound like much fun,     mained virtually constant at around
    be made in a continuous flow with          and I thought it would never work,”        300, the number of shipped ma-
    no stoppage.                               Underwood says.                            chines doubled between 1991 and
       When the kaikaku team organized            When the new cell concept was           1995. Moreover, Lantech could pro-
    by Hicks proposed the new cell con-        ready to go, it didn’t work. All kinds     duce a machine in about half the
    cept and the elimination of produc-        of problems suddenly emerged, and          space previously required, the num-
    tion departments, many production          the widespread feeling was that            ber of defects reported by customers
                                                            Hicks was pushing an          fell from 8 per machine in 1991 to .8
                                                            impractical concept. At       in 1995, and start-to-finish produc-
  Making machines one at a                                  that point, Zabaneh, the      tion time for the Q model (which
                                                            manufacturing director,       had the highest volume and the
        time, in response to                                played the primary role.      shortest takt time) fell from 16
      customers’ demands,                                   “I was so fed up with
                                                            our failures and so taken
                                                                                          weeks to 14 hours.
                                                                                             A promise that Lancaster had
seemed illogical to workers.                                with the logic of the new     made to his workforce in 1992 clear-
                                                            system that I threw my        ly helped Lantech make the transi-
                                                            heart into it,” he recalls.   tion so quickly: he had announced
    workers and managers were baffled          “I called a meeting of the work-           that no one would be let go as a
    or dismayed. As Bob Underwood,             force and announced that I would           result of the conversion. Instead,
    one of the most highly skilled work-       stay all night and all weekend to          Lantech assigned the freed-up work-
    ers on the floor, notes, “We were          work on the problems we were en-           ers to a companywide kaikaku team
    used to a system in which each of us       countering but that I would not            to plan the improvement of other ac-
    had a set of hard-earned skills–in my      spend even one second discussing           tivities. (These eventually included
    case, it was the ability to adjust non-    the possibility of going back to the       office activities and helping suppli-
    conforming parts so they would fit.        old batch-and-queue system.”               ers deliver parts just in time.) Under-
    We were used to doing our own work            As the transformation got under         wood, the original skeptic and chief
    as we saw fit at our own pace in our       way, Lancaster took the long view          fireman, headed the team. After

    HARVARD BUSINESS REVIEW     September-October 1996                                                                        13
I D E A S   A T   W O R K

every improvement, Lantech trans-         time required to get an order into
ferred the best workers in the re-        production from three weeks to only
vamped process to the kaikaku             two days.
team, making it clear that the as-
signment was a promotion, not a           Letting the Customer Pull
punishment.                               the Product
  As the lean revolution gained              Lantech also found that it no
momentum in the plant, the com-           longer needed most of its computer-
panywide kaikaku team turned its          ized scheduling system and retired
attention to Lantech’s office. As         its mainframe. It retained its MRP
Lancaster puts it, “If we could make      system to provide long-term produc-
a machine in 14 hours, how could          tion forecasts to suppliers, which
we live with an order-taking and          still needed to know the capacity
credit-checking process that re-          they would require to serve Lantech
quired three weeks? And why did we        for one or two years. However, the
need an elaborate product-tracking        MRP system was no longer used to
system to keep customers informed         order parts from suppliers. Most sup-
about the status of their product if      pliers delivered parts right before
we could schedule it and make it in       the production cells needed them, or
only a few days?”                         just in time. Under Lantech’s kanban
  Lantech employed the same tech-         system, when a cell used a small box
niques it had used in the plant to        of parts, a card was sent immediate-
transform the office. The kaikaku         ly to the supplier of the box, telling it
team, including all the workers in-       that it had to deliver another.
volved in the process and one out-           At Lantech, day-to-day produc-
side technical consultant (Sharma),       tion scheduling could now be done
                                                       on a large white board
                                                       in the sales office, where
  The time to get an order                             orders were written as
                                                       soon as they were con-
 into production fell from                             firmed. During our visits
three weeks to two days.                               to Lantech, the slots on
                                                       the board were filled
                                                       from three days to two
collectively mapped the entire value      weeks ahead of the current date,
flow and looked for wasted time and       and the plant was only manufactur-
effort. As the team rethought the         ing machines with firm orders.
steps and as orders began to flow            The highly visible white board
continuously from one adjacent            was a remarkable spur to the sales
worker to the next, with no depart-       force, particularly during any time
mental barriers, the best of the freed-   when the blank space was increas-
up workers once again were assigned       ing. It is an excellent example of yet
to the kaikaku team to lay the            another lean technique: visual con-
groundwork for tackling the next          trol. One of the principles of lean
activity. They remained on the team       thinking is that if every employee
until growth in output or new busi-       can see the status of an activity, he
ness initiatives created a need for       or she will be able to take appropri-
them elsewhere.                           ate action.
   After Lantech had applied those           The sales office sent the roster
techniques to its entire order-taking     of machines to be made each day to
and plant-scheduling system, it un-       the four production cells. The new
derstood its costs much better,           streamlined order flow was a strik-
which enabled it to set prices for        ing contrast to the old labyrinth.
each machine more scientifically. In         Rethinking the product develop-
addition, the company now could           ment process was the final step in
explain its prices to distributors and    Lantech’s transformation. From the
customers more clearly, which elim-       early days of the plant conversion,
inated time-consuming haggling (a         Lancaster knew that he would need
major source of muda). Finally, the       to grow his business dramatically in
changes in the systems slashed the        order to keep everyone busy as pro-

14                                                                          HARVARD BUSINESS REVIEW   September-October 1996
I D E A S       A T    W O R K

ductivity zoomed. That meant turn-                      without much success. A few bet-                            work nonstop until they had com-
ing strategic thinking on its head.                     the-company projects were pushed                            pleted their projects. The company
“I didn’t have time to find a new                       through by a designated “dictator”                          simply dropped the lower-ranking
business to go into, and I didn’t have                  or a “heavyweight” project leader.                          projects – the kind that had formerly
the money to buy out a major com-                       But in general, Lantech relied on so-                       clogged the engineering department.
petitor. Instead, I needed to revital-                  called lightweight team leaders to                          Under the new product-develop-
ize and expand my product range so                      coordinate the activities of the nu-                        ment system, a design progressed in
that I could sell more in an estab-                     merous technical specialists, who,                          a streamlined fashion.
lished market I knew well,” he says.                    in reality, continued to pursue their                          The S Series, the first product to
   Realizing that his batch-and-                        individual priorities. In no case was                       come through the new system, dem-
queue product-development system                        the team leader – dictator or light-                        onstrated the potential of the ap-
would take years to come up with                        weight coordinator – responsible for                        proach. Launched in mid-1995, the
market-expanding products, he de-                       ensuring that the product pleased                           S Series was developed in a year –
cided to make new-product designs                       the customer and made money for                             a quarter of the time it had taken to
flow continuously, like orders and                      Lantech during its production life.                         develop its predecessor. It took only
machines. “We needed a design to                           In 1993, Lantech went to a new                           about half the hours of engineering
move continuously from the initial                      system of dedicated teams led by a                          that it would have required in the
concept to the launch of production.                    “directly responsible individual”                           old days. And its defect rate was sub-
That meant no stopping because of                       clearly charged with the success of                         stantially lower than that of previ-
the bureaucratic needs of our organi-                   the product during its lifetime. The                        ous new products.
zation, no backflows to correct mis-                    annual corporate-planning process                              Any business must be measured
takes, and no hitches during produc-                    identified the major products to be                         by its ability to make enough profit
tion ramp-up,” he says.                                 developed and ranked them. The                              to renew itself. If the transition
   Lantech had experimented with                        company assigned a dedicated team                           at Lantech had cost a fortune in
various types of development teams                      of specialists to each of the top-rank-                     new investment or had disrupted
in the late 1980s and early 1990s                       ing products and told those teams to                        the company’s ability to satisfy

    Lantech’s Performance Leap
                                                                       Batch and Queue, 1991                              Continuous Flow, 1995

     Development time for a new product family                         3 to 4 years                                        1 year

     Employee hours required to make one machine                       160                                                 80

     Manufacturing space per machine                                   100 square feet                                     55 square feet

     Average number of defects per delivered machine                   8                                                   .8

     Value of in-process and finished-goods inventory*                 $2.6 million                                        $1.9 million

     Production throughput time                                        16 weeks                                            14 hours to 5 days

     Product-delivery lead time†                                       4 to 20 weeks                                       1 to 4 weeks

     *Sales more than doubled between 1991 and 1995. If Lantech’s traditional sales-to-inventory ratio had held constant, at least $5.2 million in inventory
     would have been needed to support the 1995 sales volume.
    †Thisis the period between the placement of the customer’s order and the delivery of the machine. In 1991, most of this time was spent in the production
    system. In 1995, when sales soared and demand outstripped Lantech’s production capacity, most of it was waiting time for a production slot.

HARVARD BUSINESS REVIEW              September-October 1996                                                                                                    15
I D E A S   A T   W O R K

 customers, it would have been an             What’s more, Lancaster sees no          ness gurus would have people be-
 interesting technical exercise but        end in sight. He notes that as layers      lieve that the coupling of low-cost,
 hardly a revolution in business prac-     of muda are stripped away, more            easily accessible data with interac-
 tice. In fact, the amount of invest-      muda is always exposed. Despite the        tive educational software for knowl-
 ment required was virtually zero.         performance leap that Lantech has          edge workers will produce a great
 For the most part, workers freed up       made, it can identify as many oppor-       leap in productivity and well-being.
 by the elimination of inefficient         tunities for improvement today as it       We are skeptical.
                                                       could four years ago.             In the past 20 years, we have seen
                                                          Based on four years of      the robotics revolution, the materi-
 Workers freed up by the                               studying organizations         als revolution (remember the predic-
                                                       like Lantech, we have de-      tion that cars would have ceramic
 elimination of inefficient                            veloped the following          engines and airplanes would be built
 tasks reconfigured tools                              rules of thumb: Convert-
                                                       ing a classic batch-and-
                                                                                      entirely of plastic?), the micro-
                                                                                      processor and personal-computer
and rethought processes.                               queue production system        revolution, and the biotechnology
                                                       to clearly specified value     revolution. Yet domestic product per
                                                       streams that flow contin-      capita – the average amount of value
 tasks reconfigured the tools and re-      uously as they are pulled by the cus-      created per person – in all the devel-
 thought the office and development        tomer will double labor productivity       oped countries has remained stuck.
 processes. And the transformation         throughout the system (for direct,            For the most part, the problem is
 reduced the amount of computers,          managerial, and technical workers,         not the new technologies them-
 space, and expensive tooling that the     from raw materials to delivered            selves. The problem is that they
 company required. (See the table          product) while cutting production          often are misapplied and initially
 “Lantech’s Performance Leap.”)            throughput times and inventories by        affect only a small part of the
   The effect on customers was             90%. Errors reaching the customer,         economy. A few companies, such as
 equally dramatic. Lantech’s share         scrap within the production process,       Microsoft, grow from infants to gi-
 of the stretch-wrapping market            job-related injuries, time to market,      ants overnight, but the great majori-
 zoomed from 38% in 1991 to 50%            and the effort required to develop         ty of economic activities – construc-
 in 1995, when the company sold            new products will usually be cut in        tion and housing, transportation,
 2,585 units and had revenues of           half. And a wider variety of products      the food supply system, manufactur-
 $60 million. As a result, the com-        will be able to be offered at modest       ing, and personal services – are af-
 pany, which had suffered a large oper-    additional cost.                           fected only over a long period, if at
 ating loss in 1991, was generating           Moreover, those gains are just the      all. New technologies and invest-
 solid profits by 1993 and had be-         beginning. They are
 come the industry’s leading finan-        the kaikaku bonus
 cial performer by 1994.                   from the initial radical    Lean thinking could be
                                           realignment of the val-
 Pursuing Perfection                       ue stream. By making        the antidote to economic
    In an ironic twist, Lantech has re-
 vitalized itself by banishing batches
                                           continuous incremen-
                                           tal improvements in
                                                                       stagnation.
 and their associated muda from the        their pursuit of perfec-
 design and production of a product        tion, companies can usually double         ments in human capital may gener-
 whose sole use is to wrap batches of      productivity again within two to           ate growth over the long term, but
 products for shipment within com-         three years and halve inventories, er-     lean thinking has demonstrated the
 plex production and distribution          rors, and lead times. Because a com-       power to produce green shoots of
 chains. Lancaster, therefore, has em-     pany can put operations through            growth all across this landscape
 barked on a new strategic exercise:       kaikaku and kaizen scrutiny over           within a few years.
 to think through how the emerging         and over again, indefinitely, it will         Lean thinking always works when
 world of small-lot production and         never reach an end to the improve-         applied in a comprehensive way.
 continuous flow will affect his cus-      ments it can make.                         The problem is a shortage of man-
 tomers’ packaging needs.                     Results of this magnitude could be      agers with the knowledge and ener-
    Meanwhile, Lantech as an organi-       the antidote to stagnation in the ad-      gy to make the leap. What compa-
 zation is steadily striving for perfec-   vanced economies. Conventional             nies and the whole world need now
 tion–a state in which every action in     thinking about economic growth fo-         is more Pat Lancasters taking heroic
 the organization creates value for        cuses on new technologies and addi-        measures to define value correctly,
 the customer. The pace of Lantech’s       tional training – a focus that helps       to identify the value stream, and to
 improvement activities has not            explain the fascination with the           make value flow more and more per-
 slowed. Every major activity in the       falling costs of computing power and       fectly at the pull of the customer.
 company undergoes a three-day             with the growing ease of moving            Reprint 96511
 kaizen several times a year.              data around the planet. Many busi-         To place an order, call 1-800-545-7685.

 16                                                                          HARVARD BUSINESS REVIEW        September-October 1996
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