Business the right place for - City of Whittlesea
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the right place for Business
Mayor’s message
The City of Whittlesea is Our vision is underpinned by the
following five key directions, which
committed to supporting
makes up our broader economic MAYOR CR LAWRIE COX
our existing businesses, development strategy:
small and large whilst 1 Strive to build a healthy, prosperous
encouraging new and resilient community
businesses to start, grow 2 Foster an environment that
and prosper in the region. encourages the development
of a vibrant local economy
3 Capitalise on the city’s human,
Attracting new jobs for our growing natural and built resources to
population is critical to improve maximise local employment
the prosperity and liveability of 4 Promote the municipality as an
our community. attractive destination to invest
To ensure the local economy and work in, visit and enjoy
reaches its potential, we aspire to 5 Collaborate with community,
attract investment to provide the businesses and government to
best possible foundation for our deliver resources and opportunities
community to thrive.
In order to create a vibrant
Our vision is clear – to attract economy and local employment
10,000 new jobs to the City of opportunities, we must match
Whittlesea over the next five years. job growth with residential
It is an ambitious goal and one that growth – today but also for future
provides clarity of purpose for our generations. However we’re also
Economic Development team. Our aware that to create employment
team have a big opportunity to growth, we must support it
make a big contribution to the scale with the right infrastructure
and size of employment growth development.
within our municipality.
This prospectus is designed to
Everything we do is about helping assist you to make a well informed
to sustain and grow local jobs in a decision to support the success of
strong local economy – it’s our your business and your investment
road map to success. opportunities in the municipality.
We’re excited about the
opportunities for the City of
Whittlesea and we hope you’ll
join us on this journey.
1
Contents
4 City snapshot 12 Access to a skilled and
growing workforce
Demographic profile 12
5 Future population growth Workforce profile 12
6 Whittlesea’s competitive advantage 14 Opportunities for investment
Current and planned infrastructure Epping Central 15
commitments 6 Cooper Street Employment Precinct 16
Cooper Street West Employment Precinct 17
Thomastown Industrial Area 18
8 Join our existing businesses University Hill 20
Plenty Valley Town Centre 22
9 A Council that works with you
Priority development assessment process 9
24 Future developments
Case management 9
Mernda Town Centre 24
Commitment to buy local 9
Wollert 24
Business education and networking
Donnybrook / Woodstock 26
opportunities 9
Beveridge Intermodal Freight Terminal 26
Links to local workforce 9
Technology 9
29 Agriculture – an emerging
industry in the City of Whittlesea
10 Economic Profile
Regional – North 11
Local – City of Whittlesea 11
Key industries 11
30 Visitor economy
Local employment profile 11
32 Contact us today
2 3
City snapshot Future population growth
The City of Whittlesea
is located in Melbourne’s CITY OF WHITTLESEA AT A GLANCE PROJECTED POPULATION
northern suburbs, about ‘… a culturally diverse community’ 2018 - 2040
20 kilometres from the
city centre. It is one of
Melbourne’s largest
223,566
2018
municipalities, covering a 34 years – median age of residents
27.2% of population aged 0-19 years
land area of approximately Total Population (2018) 16.3% of population aged over 60 years
490 square kilometres. 3.8% growth in 2017-18 Males 49.4% / Females 50.6%
It welcomes more than
Rural Balance
223,566
Estimated resident
7,000 new residents 3,207 3,664
population
every year. 82.9% 42.3% 21.6%
of residents of households of households are
Beveridge
Humevale
live in detached are couples with couples without Eden Park
houses children children Whi lesea Township Kinglake
The majority of the City of and surrounds West 2040
Whittlesea population live in 5,535 6,943
urban areas. This is split across
The most common
the major established suburbs of
35.5 %
44.1 % languages spoken other Donnybrook
377,033
Bundoora, Epping, Lalor, Mill Park than English include 194 55,761 Woodstock
of residents born of residents speak a Macedonian (5.1%), Yan Yean
and Thomastown; establishing Arabic (5%), Italian (5%),
overseas language other than
areas of Mernda, Doreen, South English at home Greek (3.7%), and Estimated resident
Morang and Epping North; and Punjabi (3.2%) population
the future growth precincts of Doreen
Wollert
Wollert, Donnybrook, Woodstock Mernda 25,191 29,817
8.8% 6.2% 6.7%
280 35,346
and Whittlesea township and 24,240 32,197
surrounds.
of population in of population in of population in
The rural areas of the municipality, primary school secondary school tertiary or technical Epping North
institutions 32,621 57,115
making up just over 60 per South Morang
24,269 30,536
cent of the city’s landscape, are
Epping
characterised by farming, forested 15,681 21,060
7.2%
areas and historic township
Lalor Mill Park
communities including Whittlesea. 30,833 31,391
24,712 28,729
Unemployment 2018 2040
The Wurundjeri Willum people Thomastown Bundoora
were the original inhabitants of 21,893 26,973 14,909 17,501
the area and are the traditional
owners of this land.
4 5
Whittlesea’s
competitive advantage
Melbourne’s north is Current and planned
To W
growing and changing and infrastructure hitt
l ese
commitments
Merriang Ro
with this growth comes a
)
opportunity. The City of Melbourne’s North is set wy
Plenty Road
eF
Whittlesea is strategically m
ad
to benefit from a number
Hu
Donnybrook
Road
(
located, with easy access of committed infrastructure
31
Donnybrook
M
Road
to the CBD, Melbourne projects.
y–
ne
Hume Freewa
Airport and the Port of
Syd
Melbourne. Together with
o
Epping Road
te t
key infrastructure and land O’HERNS ROAD WIDENING
rsta
y
AND INTERCHANGE
Inte
availability, it provides
businesses with a unique EDGARS ROAD EXTENSION
competitive advantage.
M3
Bridge Inn Ro
1
EPPING ROAD DUPLICATION ad
(Proposed Wollert rail extension)
Bridge Inn
– Findon Road to Craigieburn Road Craigieburn
Road
Road East
(Proposed E6)
Plenty Road
Yan Yean Ro
PLENTY ROAD WIDENING
Edgars Road
Hu
– McKimmies Road to Bush
me
Fre
Epping Road
Boulevard
ew
ad
ay
PLENTY ROAD ADDITIONAL LANE
O'Herns
– Bush Boulevard to Bridge Road
Inn Road
M31
Cooper Street
McDonalds
Cooper Road
CHILDS ROAD DUPLICATION Street
– Across E6 corridor Epping
Staon
BRIDGE INN ROAD
23km
oad
Plenty Road
URBANISATION AND
ars R
(Prop
High Street
Hu
DUPLICATION Melbourne
Edg
osed
me
To
Airport
Freeway
W
E6)
es
YAN YEAN ROAD DUPLICATION te rn
Su M80 Road Network
– Kurrak Road to Bridge Inn Road bu
r bs litan Rin
g Road Train Line
and urbanisation to Arthurs a Metropo
nd
Creek Road Ge
e lo
ng
20km
Melbourne CBD
6 & Port 7
Join our
existing A Council that
businesses works with you
Whittlesea is home to a large The City of Whittlesea Priority Development New investors and existing
number of businesses and Assessment Process businesses are further supported
has a strong
organisations including: by additional Council initiatives
commitment to partner Council has introduced the including:
and collaborate with Priority Development Assessment
MELBOURNE WHOLESALE Process for developments that
FRUIT, VEGETABLE AND FLOWER businesses. You will trigger jobs and investment. The
Case management
MARKET have access to a strong streamlined process fast-tracks a A case management model for
network, advice and planning application if it increases business enquiries that provides
MISSION FOODS investment and employment a seamless, centralised and
support through outcomes in the municipality. integrated liaison process.
MAINFREIGHT relationships with The process will deliver a
NORTHERN HOSPITAL AND NORTH Link, Department streamlined, case management Commitment to buy local
NORTHPARK PRIVATE HOSPITAL of Jobs, Precincts and approach with timely decisions Council is committed to increase
within six weeks. the number of local businesses
Regions and northern
COSTCO and suppliers providing goods and
region Councils. services to Council by 10 per cent
WESTFIELD by 2021.
PACIFIC EPPING SHOPPING
CENTRE
Business education and
networking opportunities
ENERSYS Council continues to support
our business community in a
MUSHROOM EXCHANGE coordinated way with the right
programs, events and networking
TURI FOODS opportunities.
BERTOCCHI SMALLGOODS
Links to local workforce
MELBOURNE POLYTECHNIC Highly skilled and diverse
community and employment
SERCO programs readily available to
support the growth and success of
WESTPAC AND ANZ BUSINESS your business.
BANKING CENTRES
VIC ROADS Technology
Access to Australia’s largest
RMIT UNIVERSITY Internet Of Things (IOT) network.
8 9
Economic profile
Doing business in the Regional – North KEY INDUSTRIES
City of Whittlesea has Melbourne’s north is an economic Growing Emerging
a number of economic powerhouse producing over $40 billion
and lifestyle advantages.
17% worth of goods and services every
year and growing by 4.7% per annum
Rapid population growth,
• A robust and growing economy with
a skilled local workforce,
over 75,000 businesses supported Health care and
close proximity and by over 360,000 local jobs and social assistance Professional
Largest increase in hospitals
access to major roads The North supplied adding approximately 5,000 new
businesses every year
60
and infrastructure and
educational institutions,
are among the many
% • Priority sectors include Agritech and
Food Tech, Digital and Professional
Services, Food, Fibre and Beverage, Retail trade
advantages of the region. of Melbourne’s new Freight and Logistics, Health and Largest increase in Tourism/Visitor
23% industrial floor space Wellbeing, Advanced Manufacturing food retailing Economy
and Visitor Economy
The North supplied 60 per cent of in 2018
Melbourne’s new industrial floor • Home to over 1 million residents
space in 2018 with the lowest cost with an annual population growth
of non-residential land per square 60% of 2.8 per cent, compared to the
Manufacturing
metre. It also offers competitive national average of 1.6 per cent.
Food and advanced Agriculture
office rentals. manufacturing
Local – City of Whittlesea
South-East • Gross Regional Product $7.59 billion,
grew 2.9 per cent from 2017
West
• Number of businesses – 13,600 Construction
North plus (increase of 8.5 per cent) Construction services
With the lowest cost of non-residential land ($sqm) And competitive office rentals
Melbourne’s North $300
South $1,316
South
St Kilda Road $400 Local employment profile
West $1,275 • Health care and social assistance • Number of total jobs as at June • Employed residents at June
Southbank $495 is the largest employer, generating 2018 – 69,000 plus (increase 2018 – 108,500 plus (increase
10,100 plus local jobs in 2016/17. of 4.27 per cent from 30 June of 3.88 per cent from 30 June
North This is followed by retail trade, 2017) 2017).
$1,203 CBD (A Grade) $545 manufacturing and construction
0 200 400 600 800 1000 1200 1400 0 100 200 300 400 500 600
10 11
Access to a
skilled and
growing
workforce
Demographic profile
• Over 42,600 people in the
City of Whittlesea held a
tertiary qualification in 2016
• There were more professionals
in the City of Whittlesea in 2016
than any other occupation
• Top three occupations of
residents are professionals,
technicians and trades, and
sales workers.
Workforce profile
The City of Whittlesea workforce
continues to diversify supporting
the establishment of new business
and existing business growth
• Growth in the professional
sector i.e. school teachers,
midwifery and nursing
professionals and medical
practitioners
• Growth in community and
personal services workers,
technicians and trades,
labourers and managers.
12 13
Opportunities
for investment
The City of Whittlesea is the Epping Central
right place for businesses
Bridge Inn Ro • It is a designated Metropolitan Activity Centre MAJOR BUSINESSES
ad
to thrive with a number of and recognised as an area of significant growth
prime locations ready for Craigieburn
for employment, new housing, services and
Road East
entertainment
(Proposed E6)
investment, now and into
the future. • Less than 20 kilometres from the Melbourne CBD
Edgars Road
and is strategically located close to the major arterial
Hu
me
As industry hubs road network linking to Melbourne Airport, the
Epping Road
Pacific Epping
Fre
Port of Melbourne and the agricultural producing
ew
organically develop, Shopping Centre
ay
regions of Victoria and the northern states
opportunities present
• Proximity to Northern Hospital and medical precinct,
themselves for growing and O’Herns Ro retail and entertainment precinct (including Pacific
ad
emerging sectors, including Epping) and Melbourne Polytechnic
3
M31
professional, agriculture, McDonalds
Road • Services an established community and a large
Cooper
food and beverage, Street 1 catchment area in Melbourne’s outer north
including the Epping North/Wollert and Mernda/ Costco
construction, energy and 6
Doreen growth areas, in addition to the growing
waste, health and tourism. 2 Donnybrook and industrial hub of Campbellfield
• Access to major regional road infrastructure and
Plenty Road
public transport including Epping train station, with
oad
(Prop
plans for future road and rail expansion to Wollert
High Street
ars R
Hu
osed
me
Edg
• Epping Central will continue to create jobs and
E6)
Freeway
Melbourne Polytechnic
5 business opportunities in retail, logistics and
M80
light industries.
g Road 4
litan Rin
Metropo
Road Network
Train Line
Northern Hospital
1 Epping Central 4 Thomastown Industrial Area
2 Cooper Street Employment 5 University Hill
Precinct
6 Plenty Valley Town Centre
3 Cooper Street West Employment
Precinct Quest Apartments
14 15
Cooper Street Cooper Street West
Employment Precinct MAJOR BUSINESSES Employment Precinct
• Significant employment area expected to generate • Proximity to Melbourne Wholesale Fruit and
over 25,000 jobs Vegetable Market presents opportunities for
related businesses
• Serviced by excellent transport links including
the Hume Freeway, Cooper Street, Edgars Road • Proximity to the broader Cooper Street Employment
and future O’Herns Road interchange Melbourne Wholesale Fruit, Area, (state significant Northern Industrial Area
Vegetable and Flower Market as identified in Plan Melbourne) and Epping
• Location of Northern Hospital, Melbourne
Metropolitan Activity Centre
Wholesale Fruit, Vegetable and Flower Market
and Mainfreight • Serviced by excellent transport routes including
Hume Freeway, Cooper Street and future
• Major industry clusters of food and beverage and
O’Herns Road interchange
advanced manufacturing, medical, transport
and logistics Mainfreight • Cooper Street’s (Epping) role as a state significant
waste and resource recovery hub as identified
• Employment estates such as Alliance Park,
in the Statewide Waste and Resource Recovery
Biodiversity Business Park, Connect North,
Infrastructure Plan. This precinct will continue
Northpoint Business Park, and Riverlee’s Epping
to provide a service to the local community
Renewal mixed use precinct
and support initiatives to increase recovery
• Located close to current and future residential Mission Foods and improved management of waste, in the
growth areas providing access to local employment medium term
opportunities.
• Large greenfield employment land coming to
market including the Frasers Property industrial
precinct of over 60 hectares, the Vearings property
approximately 140 hectares and the area south of
Comdain Infrastructure Biodiversity Business Park
Mantra Hotel
New Age Caravans
16 17Thomastown Industrial Area
• Home to 1,800 businesses, and Meridian MAJOR BUSINESSES
Business Park
• Contributes approximately $1.1 billion to the
economy and employing close to 11,000 people
• Excellent access to the regional, metropolitan
and national freeways and metropolitan rail and
bus services
Bertocchi Smallgoods
• Located 16 kilometres from the Melbourne CBD
• Access to major economic assets such as Melbourne
Wholesale Fruit and Vegetable Market, Melbourne
Airport and Port of Melbourne
• Proximity to a range of major tertiary institutions
including RMIT University (Bundoora) Melbourne
Polytechnic, La Trobe University Turi Foods
• Low vacancy rate (5.7 per cent) across the wider
industrial area (industrial precincts typically
averages 6 to 12 per cent)
• Opportunities available for a variety of businesses
with a range of sites and buildings formats
• Area offers redevelopment and expansion Victorian Trailers
opportunities
• Council and developers continue to invest,
improving amenity and local transport networks,
increasing business and employment activity
• Situated within an area that has an established
residential community with a growing catchment of
Enersys
workers providing job opportunities close to where
people live.
That’s Amore Cheese
18 19University Hill
• MAB’s flagship award-winning mixed use MAJOR BUSINESSES
development combining retail, office, commercial,
light industrial and residential uses
• Located on Plenty Road, with direct access to
the M80 Ring Road
• Opposite RMIT and public transport networks Westpac
including Tram 86
• 13 kilometres from the airport and 18 km from
Melbourne CBD
• $1 billion investment to date
• 45,000 m² of commercial space and 27,000 m² ANZ
retail floor space upon completion
• Creation of 4,000 jobs within 200 plus businesses
upon completion
• 400 panel solar installation within the commercial
precinct, reducing grid energy consumption by
VicRoads
10 per cent.
Quest Apartments Bundoora
Uni Hill Factory Outlets
RMIT University
20 21Plenty Valley Town Centre
• Plenty Valley Town Centre has been identified by MAJOR BUSINESSES
the Victorian State Government as a major activity
centre supporting a vibrant mix of uses and activities
including the Civic Precinct
• Well situated with connections to Plenty Road and
Findon Road (future arterial), the South Morang
Train Station and Transport Interchange, shared path
network linking to the nearby Quarry Hills and Plenty
Gorge Parkland
Westfield Plenty Valley
• The centre builds upon the natural amenity
of the area and delivers high quality urban
design principles
• The centre is home to the City of Whittlesea offices,
Westfield Shopping Centre, DPV Health and Serco
• More than $150 million investment expected
• Creation of up to 5,000 jobs within 100 plus
businesses
Serco
• Major redevelopment and greenfield development
opportunities
• Opportunity for further development of community
and civic uses with complementary commercial and
employment forming uses within and adjacent to
the civic precinct
• Major focus for future office development
• Development opportunities lend further support DPV Health
of a transport hub to create an integrated and
efficient multi-modal transport interchange
• Structure Plan currently awaiting approval which
seeks to unlock the mixed use development
opportunities of the precinct.
22 23Future
developments
Mernda Town Centre Wollert
• Directly services the suburbs of Mernda and Doreen • The Wollert area is expected to accommodate
(of up to 60,000 people) around 35,000 to 40,000 people over the next
several decades, and approximately 8,000 job
• Mernda is anchored off Plenty Road and Bridge Inn
opportunities will be created
Road, utilising the Mernda Train Station, shared path
network linking to the nearby Quarry Hills and Plenty • An employment hub is located along Epping Road
Gorge Parkland and the future Outer Metropolitan Ring Road/
E6 corridor. The area is zoned for development
• The centre will build upon the natural amenity of
and within proximity to utility services
the area and deliver high quality urban design
principles • A major town centre expected to accommodate
retail and community needs as well as
• Land has been set aside for a mix of retail,
opportunities for entertainment, employment
commercial, residential uses and civic facilities
and accommodation
• Mernda Junction Shopping Centre, Mernda Police
• The town centre is focused around a future rail
Station and Ambulance Victoria have recently
station and corridor linking from Lalor/Epping
established in the Centre
to the south
• Permit issued for the Woolworths development
• Cafés and small offices will be encouraged
adjacent to the train station. This will include a
with scope for apartments and commercial
supermarket and specialty stores (approximately
office development on the upper floors
$50 million of proposed investment)
• Multiple community centres, sports reserves
• Opportunities to partner to deliver Mernda Health
and facilities
and Wellbeing Centre – incorporating health and
outreach facilities, a youth centre and Mernda • Multiple primary and secondary schools
Library and Community Facility
• Sporting reserves, local parks and a strong
• More than $100 million investment expected conservation are network.
• 80,000 m² of commercial space and 30,000 m²
retail floor space upon completion
• Creation of up to 5,000 jobs within 100 plus
businesses.
24 25Donnybrook / Woodstock Beveridge Intermodal Freight Terminal
• The broader Donnybrook and Woodstock area will • Long term freight, logistics and related industry
be home to approximately 60,000 people at full precinct
build out
• The site is strategically located to maximise
• Employment precincts are nominated as part of links to the Melbourne-Sydney-Brisbane rail line,
the English Street Precinct Structure Plan (PSP) Hume Freeway and proposed Outer Metropolitan
and within the future Shenstone Park PSP Ring Road
• Five future town centres are planned and • Over 1,000 hectares of land east of the
will include schools, community facilities, Melbourne-Sydney rail line and north of the
parks/sporting, reserves, retail and office E6 reservation is identified for the proposed
employment space intermodal freight terminal and associated
freight and logistics based industrial area
• Multiple community centre sites, including a library
• This terminal will also be supported by an
• Multiple primary schools and secondary schools
extensive employment area.
• Sporting reserves, local parks and a strong
conservation area network.
26 27Agriculture
– an emerging industry
in the City of Whittlesea
The rural areas of Whittlesea’s rural
the municipality offer areas have:
a great opportunity • Productive and viable farming
for the development land on our urban fringe
• Access to local buyers and
of a peri-urban
strong food and beverage sector
agribusiness industry • Dedicated agribusiness support
cluster. The agricultural
• Ongoing Council support
sector has strong to investigate and unlock
Council support as well agricultural potential.
as tertiary partnerships
Future opportunities
with Deakin University include:
and the locally based
• Protection of high quality
Melbourne Polytechnic. farm land
• Promotion of horticultural
intensification
• Defining the adaptation
pathways for agriculture in
the City of Whittlesea
• Matching land capability
to production systems for
increased food production
• Increased industry links
• Pilot projects for the utilisation
of recycled water, partnering
with educational and
community organisations
• Growth of agritourism
(farm gates and events).
28 29Visitor economy
Visiting family and relatives
(VFR) market is a thriving In 2016/17, the total tourism In the last 7 years the total
industry within the City of and hospitality sales in tourism and hospitality sales
City of Whittlesea was in the City of Whittlesea have
Whittlesea, encouraging $197.2 million, the total increased by $66.5 million, the
community to support local value added was total value added increased by
businesses and enjoy our
natural attributes. $96.1 $37
million million
Major attractions include Funfields
Theme Park, Toorourrong Reservoir In 2016, there were more than For 2016/17, there were more than
Park, cycle/path networks, dining
and entertainment precincts at
Westfield Plenty Valley and Pacific
2,500 638,000
Epping Shopping Centres plus people international visitor nights
heritage restaurants and cafes.
who make up the tourism in the City of Whittlesea,
Future opportunities and hospitality workforce in accounting for 45.8 per cent
include: the City of Whittlesea of the total visitor nights
• Increased opportunities in
Health and Agri Tourism
• Delivery of regional events
52 per cent of visitors to the
attracting day trip tourism
• Population growth to further
support an emerging sector.
52 %
of visitors
City of Whittlesea state their
main purpose of travel is to visit
relatives and friends (VFR)
Implementation of Council’s Have Partnership opportunities
you Heard campaign promoting through Destination Melbourne
local operators to the community, initiatives – Discover Your Own
creating awareness of the local Backyard and Melbourne Now
attractions and establishments on
offer and encouraging community
to support local businesses
30 31Contact us today
The Economic Development team
look forward to working with you
to support your investment and
contribution to the local economy
and community.
Contact details
P 9217 2278
E business@whittlesea.vic.gov.au
W whittlesea.vic.gov.au/business
LinkedIn linkedin.com/company/city-of-whittlesea
32whittlesea.vic.gov.au/business 34
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