CARAVAN CITY REGION FOOD SYSTEMS
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CITY REGION FOOD SYSTEMS
CARAVAN
MILAN 2015
Series of awareness rising events on
city region food systems potential
and local food celebration in Europe
CALENDAR From the 1st of May to the 31st of October 2015, next World Expo –
The CRFS Caravan Milan Feeding the planet, energy for life – will take place in Milan (Italy).
2015 will set off in March This global event will gather for six months policy makers as well as
2015 and will end in the general public on the issue of sustainable food systems.
October 2015.
In this perspective, IUFN – International Urban Food Network – offers
to organise in a selection of European cities a series of festive and
ITINARY solutions-oriented one-day events, aiming at raising awareness of
The CRFS Caravan Milan 2015 the positive potential of city region food systems (CRFS) approach
will go through a selection of among policy makers and the local population - the CRFS Caravan
European cities, starting in Milan 2015.
Milan, then crossing France,
England and ending up All citizens of the cities/urban regions welcoming the CRFS Caravan
Milan 2015 (general public of any age, professionals from the food
again in Italy, for the final
industry, producers, elected representatives, experts, scholars,
meeting during the 2015
researchers, etc.) will be called up and invited to join the event.
World Expo – Feeding the
planet, energy for life in Milan.1
2
TIME
TO ACT
In its current organization Make the most of the Innovative initiatives are
(intensive, globalized and local/regional food growing worldwide. They
CONTEXTE
standardized scheme), our food
system is at a dead end - it
production potential,
becomes more and more a
represent the strength of a
positive transition we need.
generates negative impacts that viable option. The conditions More transparency, more
threaten both the balance of the of a certain re-regionalisation common sense, a real re-
planet and the health of the of our food system deserve appropriation by the citizens
populations. to be exploited as a possible of their food.
alternative, responding both
The global world trend seems to to the urgency of the Today, these initiatives
be the progressive urbanization of situation and to the citizens’ challenge local, national
the territories. According to the demand. and international decision
FAO, in 2050, over 80% of the makers on the future of our
world population is expected to The local authorities - food system.
live in urban areas. 'catalysts' and 'connectors'
of a whole set of local
In the perspective of the policies play a fundamental
increasing population, identify a role in this endeavour.
sustainable food system to feed
the cities and territories in a
balanced urban-rural nexus,
becomes an emergency.
LOCAL CITIZENS’ PARTICIPATION
CITY REGION FOOD SYSTEMS
AWARENESS RISING
LOCAL PRODUCTS’ FIESTA
2 IUFN / CRFS Caravan Milano 2015 ©FORUM OUVERT - L’équipe d’IUFN invite les citoyens à une séance de Forum ouvert sur les défis du
système alimentaire actuel et sur le potentiel des systèmes alimentaires territoriaux. L’équipe d’IUFN
présente les enjeux et anime un débat avec toutes les parties prenantes locales présentes, afin de
recueillir les premières informations sur l’intérêt de la population à sa volonté de voir l’administration
locale investir ce champ de la politique locale.
WHAT / HOW
The precise program of the CRFS Caravan is designed in cooperation with the local authority in
order to match its current needs related to this topic. Local partners working on sustainable food
issues, recognising the positive potential of city region food system are invited to join. Nevertheless, a
methodological approach in 3 steps was designed based on the idea of co-design:
1 2 3
OPEN FORUM FESTIVAL OF LOCAL FOOD RAW FOOD FOR THOUGHT
IUFN team invites the citizens of An open-air rustic table is set IUFN collects and
the cities / regions hosting the up (if possible) outside at the summarises the results of
CRFS Caravan 2015 to a end of the day, celebrating the Open forum as a first
dedicated Open forum on the local food production. The assessment of the local
stakes of the current food system meal is shared among local people's voice.
and on the potential of a certain elected representatives,
re-regionalisation. producers and citizens of all This ‘raw material’ provides
ages, in a festive and friendly a first opportunity to
atmosphere. engage a dialogue
IUFN introduces the issue and
facilitates the discussions among between de decision-
all local stakeholders present. The The awareness rising goes on, makers and the civil
goal - gather basic information on in a very informal spirit. The society, to identify citizens'
the interest of the local producers are proud to concerns and to open a
population in this issue and their showcase and share the fruit more in depth public
eventual will to see the topic of their work as well as their debate focusing on the
invested by local decision makers. ideas for a transitioning local food policy design
towards more sustainable within a participatory
practices. governance mechanism.
GOALS
§ Rise awareness on the positive potential of city region food systems through a friendly
event designed for local people
§ Initiate new spaces of dialogue, in order to foster territorial innovation and involve
citizens in the topic of city region/local food systems
§ Provide a unique opportunity for the hosting local authority to seize the interest of its
people for the food issue
3 IUFN / CRFS Caravan Milano 2015 ©WHERE / WHEN
6 Months’ itinerary, 3 European countries, 3 Cultures, 6 CRFS dedicated one-day events
§ Italy – Milan – March 2015
§ France – City of Nantes / Pays de la Loire Region – March 28th 2015
§ France – City of Lille/ Nord-Pas de Calais Region – April 10th 2015
§ France – City of Bordeaux / Aquitaine Region – June 2015
§ England – City of Bristol – September 2015
§ Italy – Milan – October 2nd 2015 – CRFS Caravan final event
UK - Bristol
France - Lille
France - Nantes
France - Bordeaux
Italy - Milan
START + FINAL
4 IUFN / CRFS Caravan Milano 2015 ©Local PROMOTION/ international VISIBILITY
The CRFS Caravan receives the support of the French Pavilion 2015 Milan World Expo, and in this
respect it is officially part of the programm promoted by the French Ministry of Agriculture, Forest and
Fisheries for this global event.
A dedicated communication campaign broadcasted by IUFN and its partners on social networks will
support the launch od the CRFS Caravan and the calendar of events during the 6 months. At the
local level, in each hosting city / region, all communication channels available will be mobilized in
order to ensure the visibility and the promotion of the event with all kind of publics.
WHAT IUFN BRINGS YOU WITH THE CRFS CARAVAN
DEFINITION OF THE D-DAY PROGRAM
The exact program of each CRFS Caravan stop is co-developed in partnership with the hosting city /
region and according to its possibilities. Following an initial exchange and an assessment of the
situation in the concerned territory, IUFN suggests a suitable form of the event. This proposal is then
discussed with the hosting city / region and the final version is adopted.
PROJECT MANAGEMENT
IUFN’s team ensures the project management in its globality, the organisation on the D-day, and the
restitution of the ‘Raw food for thought’ material synthesis to local elected representatives. This
restitution can also be an occasion of an internal workshop co-organised with and for the local
authority.
COMMUNICATION / PROMOTION
IUFN provide the hosting city / region with a communication kit CRFS Caravan Milan 2015. The
elements of this kit are designed to be adapted by the communication services of the local authority
(logo, date, place, links update). The goal is to ensure image consistency between the different
events that make up the route of the CRFS Caravan Milan in 2015.
Through its network of international contacts and in its institutional communication, IUFN will strive to
maximize the promotion of projects / initiatives on the sustainable food systems theme carried by the
hosting city / region.
FINAL CONFERENCE IN MILAN - October 2015
IUFN will invite all cities / regions having hosted CRFS Caravan Milan 2015 to the final conference of in
2015 in Italy, a priori Citexpo congress space in the heart of historic Milan in early October 2015. This
final meeting should have a strong political dimension, in the presence partners like Oru-FOGAR or
FAO Food for cities.
5 IUFN / CRFS Caravan Milano 2015 ©INVOLVEMENT OF CITIES/REGIONS HOSTING THE CRFS CARAVAN
ORGANISATIONAL SUPPORT
The city / region hosting the CRFS Caravan Milan 2015 commits to facilitate by all means the smooth
run of the event during the provisional contacts and on the D-Day. Depending on the final program,
it assists IUFN Team in the definition and the reservation of the place where the CRFS Caravan will
take place. It assists IUFN in the identification of local food products and their producers. The hosting
city/region may also be willing to involve its staff members.
CAMPAIGN
The hosting city / region commits to promote the event via all communication channels available to
ensure the visibility and a large participation.
FINANCIAL SUPPORT
A participation of the hosting city / region in the event budget is requested. Depending on the
proposed program, the organization of the CRFS Caravan Milan 2015 Day is scheduled within a
provisional budget of 25 000 - 35 000 euros.
BECOME A SPONSOR
OF THE CRFS CARAVAN MILAN 2015 CONTACT
To become a sponsor of this international series of events IUFN International Urban Food Network
or to support an event taking place in your country/your contact@iufn.org
territory, please contact the IUFN Team. www.iufn.org
6 IUFN / CRFS Caravan Milano 2015 ©You can also read
