CITY OF LAUNCESTON TRANSPORT STRATEGY 2020-2040

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CITY OF LAUNCESTON TRANSPORT STRATEGY 2020-2040
CITY OF LAUNCESTON
TRANSPORT STRATEGY
             2020-2040
CITY OF LAUNCESTON TRANSPORT STRATEGY 2020-2040
Mayor and General Manager’s Foreword                   2
Launceston Transport Strategy: Themes and
   Connections                                         4
Key Definitions                                        6
Executive Summary                                      8
Introduction                                       10
Roles and Resposibilities                          11
About the City of Launceston                       13
Launceston’s Accesibility                          28
A Vision for Launceston                            38
A Liveable Launceston                              40
A Healthy Launceston                               44
A Connected Launceston                             46
Future Transport Initiatives                       50
References                                         54

Acknowledgement

The City of Launceston acknowledges the
traditional custodians of the land on which the city
and its surrounds are located, and pays respect to
their Elders – past, present and emerging.

Their legacy is evident in the natural and cultural
values of this special place, and it speaks to us of
the duty we have to preserve these values for future
generations.
CITY OF LAUNCESTON TRANSPORT STRATEGY 2020-2040
CITY OF LAUNCESTON
TRANSPORT STRATEGY
             2020-2040
CITY OF LAUNCESTON TRANSPORT STRATEGY 2020-2040
Mayor’s
Message

Launceston is one of the most liveable cities in                                Our community will have access to diverse transport
Australia. It has all the amenities of a big city with                          choices that connects them to our places. Our focus
a small town feel and some of the world’s most                                  on partnerships and innovation will promote our
stunning landscapes at its doorstep.                                            community’s wellbeing and improve Launceston’s
                                                                                liveability.
So how do we improve on that? How do we make
Launceston more liveable - and more loveable?                                   I encourage residents to view the document online at
                                                                                yourvoiceyourlaunceston.com.au and to comment.
One way is to encourage more people to walk, to
cycle and to utilise public transport so that they are                          This is a vision that can only be achieved if we work
less car reliant.                                                               together with a genuine commitment to leading
                                                                                healthier lifestyles and helping Launceston to achieve
It will help ease traffic congestion in the CBD and will
                                                                                its economic, tourism and investment potential.
also address our commitment to reducing greenhouse
gas emissions.
                                                                                Albert van Zetten
This isn’t going to be easy - in fact it will be a very                         Mayor
long and challenging process involving a wide range
of stakeholders.
But the end result will be a Launceston that is more
liveable, more healthy and more connected.
Over the past few months the City of Launceston has
been working on the development of the Launceston
Transport Strategy 2020-2040.
This strategy draws on information from other major
planning documents, on public consultation through
Council’s Tomorrow Together community engagement
initiative and on a series of workshops with key
partner stakeholders.
It is a comprehensive document listing a series of
actions to deliver on our 20-year transport vision:

2      DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
CITY OF LAUNCESTON TRANSPORT STRATEGY 2020-2040
CEO’s
Message

The City of Launceston has always been a key             lead the region by transitioning to a zero-emission
settlement and transport hub.                            fleet in the next 20 years. We will investigate the
                                                         potential to replace our ageing fleet with electric
This will continue to be the case - however
                                                         or fuel-cell vehicles in accordance with end-of-life
Launceston’s continued growth and prosperity will
                                                         procurement and management processes. We will
depend on transport networks that connect people
                                                         also advocate for State Growth and Metro Tasmania
and places.
                                                         (Metro) to adopt a zero-emission bus fleet.
Council recently engaged consultants WSP to help
                                                         By working together we can help Launceston achieve
with the development of a long-term transport vision
                                                         its economic, tourism and investment potential while
for our city.
                                                         retaining and enhancing the existing character and
The strategy has three key themes:                       liveability the community enjoys.
   • A Liveable Launceston
                                                         Michael Stretton
   • A Healthy Launceston
                                                         Chief Executive Officer
   • A Connected Launceston
Under these themes sit a range of strategic directions
and actions that will help achieve our vision.
Obviously this is not a strategy that can be delivered
by Council on its own. It has been developed in
consultation with key stakeholders and its success
will ultimately depend on close partnerships with
other levels of government, key road user groups and
the community as a whole. Ambitious but certainly
not unachievable.
Council is pleased to be setting an example in
some key areas. Plans are already in place for end-
of-trip facilities at Town Hall for those staff who
walk or cycle to work. Construction is scheduled to
commence in 2021. The City of Launceston will also

                                                               DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   3
CITY OF LAUNCESTON TRANSPORT STRATEGY 2020-2040
Launceston Transport Strategy
Themes and Connections

A Livable Launceston                                               A Healthy Launceston    A Connected Launceston
Increased active and public                                        Reduced casualties on   15-minute access to centres,
transport uptakes                                                  the road                education and health facilities

                         Greater Launceston Plan Overarching Goals

                         •      Governance and Accountability
                         •      Creativity and Innovation
                         •      Liveability and Amenity
                         •      Connected and Networked Region
                         •      Building Diversity
                         •      Social Inclusion and Equity
                         •      Environmental Sustainability
                         •      Land Use, Transport and Infrastructure
                         •      Economic Development

                       City of Launceston Corporate Strategic Plan Priorities

                       •       We Connect with our Community and our Region
                       •       We Facilitate Prosperity
                       •       We are a Progressive Leader
                       •       We value our City’s Unique Identity
                       •       We Serve and Care for our Community
                       •       We Protect our Environment
                       •       We are a City Planning for our Future

                        Greater Launceston Transport Vision Objectives

                        •       Integrated Transport, Land Use and Economic Planning
                        •       Greater Launceston Network Planning
                        •       Transport Options
                        •       Primary Transport Corridors

4     DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
Vision, Mission
and Values

Greater Launceston Plan Community Vision Statement
Sustainable prosperity for greater Launceston will be achieved by consolidating and building
nationally and internationally recognised strategic advantages for the region through a focus on
creativity and innovation, maintaining exceptional environmental and liveability qualities and
ensuring a diverse, connected and inclusive region.

Our Vision                                         Our Purpose
Inspired people, working together to create        We are a progressive organisation, working
the best outcomes for our community.               with our community to create
                                                   a positive future for Launceston.

Our Values

Our people                   We care about                We bring an                                     We go home
matter                       our community                open mind                                       safe and well

• we value clear and         • we take pride in our       • we actively seek                              • we show care for
  open communication           work and pursue              opportunities                                   people and look out
                               a standard of                to continuously                                 for one another
• we support and
                               excellence                   improve                                       • we speak up and
  encourage each
  other                      • we genuinely               • we respect and                                  support others to be
                               listen, and value            explore different                               healthy and safe
• we respect diversity
                               collaborative                ideas and                                     • we take personal
• we recognise                 relationships                perspectives                                    responsibility for
  individual needs,
                             • we strive towards          • we embrace change                               our own health and
  experience and
                               the best outcome             that leads to positive                          wellbeing
  strengths
                               for our community            outcomes                                      • we value work-life
                             • we make responsible        • we value innovation                             fit
                               and sustainable              and creativity
                               decisions

                                                               DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   5
Key Definitions

First- and last-mile:                                           Last-mile:                               Short journeys:
For walking or cycling: refers to the                           For freight: refers to delivery of       Generally refers to 1 to 2
walking or cycling leg of the total                             small goods to local businesses and      kilometres for walking and 3 to 5
journey. For example, walking from                              residents, and the ability of delivery   kilometres for cycling trips (viable
a bus stop to a place of work; or                               vans to navigate streets and access      alternative modes to short car trips)
                                                                properties
walking or cycling from a parked
car to wo

City of Launceston Transport Strategy
Central Activities District and Central Business District Map

6      DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
Greater Launceston Area Map

                              DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   7
Executive
Summary

The City of Launceston, in conjunction with key                                A number of studies, reports and strategies produced
stakeholder groups, has developed a clear vision for                           between 2009 and 2016 identified transport
the future of transport locally:                                               usage and needs for the City of Launceston. This
                                                                               strategy has also drawn heavily on community
“Our community will have access to diverse transport                           feedback provided as part of Council’s Tomorrow
choices that connect them to our places. Our focus                             Together community engagement initiative. One of
on partnerships and innovation will promote our                                the key Tomorrow Together themes - A mobile and
community’s wellbeing and improve Launceston’s                                 accessible City - explored the aim: “To create a city
liveability”.                                                                  where people and business have access to greater
                                                                               transport choices and can access the things they
The City of Launceston Transport Strategy 2020-                                need. Launceston being mobile and accessible means
2040 provides a roadmap to help turn this vision                               people across the city can connect to businesses,
into a reality. It integrates with a number of other                           access services, education, employment and the
key planning documents including the Greater                                   facilities they need. It requires clever thought about
Launceston Plan and City Deal Vision to help achieve                           what type of transport we use and when.”
the overarching goal of making Launceston Australia’s
most liveable regional city. It also aligns with the                           The City of Launceston Transport Strategy Project
Greater Launceston Transport Vision which aims to                              was launched in July 2020 to bring together all the
help Launceston ‘achieve its economic, tourism and                             information contained in previous studies, reports
investment potential while retaining and enhancing                             and strategies as well as the feedback received as
the existing character and liveability enjoyed by the                          part of Tomorrow Together.
community’.
                                                                               A City of Launceston Transport Strategy
Launceston’s transport vision is underpinned by three                          Implementation Plan will also be developed to work
key themes:                                                                    towards the strategy’s vision, strategic direction
                                                                               and initiatives. The Implementation Plan will include
•   A Liveable Launceston                                                      measures of success and will prioritise actions for
•   A Healthy Launceston                                                       each initiative. It will be reviewed regularly as part of
•   A Connected Launceston                                                     Council’s annual planning processes.

The themes are further supported by 14 Strategic
Directions and 30 initiatives to deliver the Strategic
Direction. Each initiative has an owner and a
timeframe for delivery. The list of actions is neither
exhaustive nor is it set in stone. The strategy will
need to be reviewed regularly as the city grows and
evolves.

8     DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
Our Vision
Our community will have access to diverse transport choices
that connect them to our places. Our focus on partnerships and
innovation will promote our community’s wellbeing and improve
Launceston’s liveability.

Our Strategic Directions
A Liveable Launceston

L1 · Support vibrant places

L2 · Enable a sustainable transport lifestyle

L3 · Work with partners and community to deliver transport outcomes

L4 · Create innovative transport solutions

A Healthy Launceston

H1 · Promote healthy transport choices

H2 · Work ‘Towards Zero’ road casualties

A Connected Launceston

C1 · Optimise transport networks and services

C2 · Ensure adequate infrastructure is in place

C3 · Encourage the right modes on the right streets

C4 · Provide multimodal transport choices

C5 · Help people get to where they want to go

C6 · Help goods get to where they need to go

C7 · Promote evidence-based planning

C8 · Respond to future transport trends

                                                  DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   9
Introduction
The Launceston Transport Strategy is a collaborative document to
serve the future transport needs of our community.
Launceston is the economic, social and cultural hub                            particularly to the city centre, providing vital footfall
of Northern Tasmania. Its position at the junctions                            and vibrancy to our streets. These interactions
of the North Esk, South Esk and kanamaluka/Tamar                               allow our people to connect, do business and
River estuary has long made it a key settlement and                            socialise. Increased pedestrians can also increase the
transport hub.                                                                 attractiveness and safety of a place (both perceived
                                                                               and real).
The region’s continued prosperity is reliant on an
efficient, sustainable and coordinated transport                               Cycling should be a ‘go-to-choice’ for short trips
network that connects people to our places. This                               throughout Launceston. Launceston has a lot
important role can make our transport challenges                               of cycling potential with the right network and
complex and unique.                                                            infrastructure in place. With a decentralisation
                                                                               of services and shops to our activity centres, the
The population of the Launceston Local Government
                                                                               opportunity to choose cycling is greater. Technological
Area (LGA) is projected to increase by up to 4 per cent
                                                                               advances such as e-bikes can also mitigate existing
in a medium case scenario (increasing to 13.5 per cent
                                                                               barriers like topography.
in the high case scenario) over the life of this Strategy
(up to 2040)1 . In addition, growth will be delivered                          Working with all providers, our public transport
on the edge of the current urban envelope within the                           network must respond to the needs of customers,
neighbouring local government areas of West Tamar                              particularly for longer trips. High frequency bus
and Meander Valley.                                                            services will facilitate a greater movement of people
                                                                               on the ever limited road space. The key to this will be
The City of Launceston understands that a suitable
                                                                               providing a simple and easy to understand network,
transport system for the whole of community will
                                                                               high quality bus stop infrastructure, passenger
require close and continued liaison with partner
                                                                               information (such as real time travel information) and
organisations, including the State Government and
                                                                               a high quality bus fleet.
road user groups.
                                                                               Our city has a large rural hinterland, where economies
Currently, most of Launceston’s residents drive or
                                                                               of scale mean that providing mass transport solutions
travel as a car passenger to work, with 91 per cent
                                                                               can be limited. Where there are few options beyond
choosing this mode. Active transport (walking and
                                                                               private vehicles, we will look to provide other
cycling) and public transport combined account
                                                                               solutions through shared or community transport
for less than 9 per cent of journey to work trips.
                                                                               and micromobility, such as ebikes, and cycle rental
Launceston needs to continue diversifying travel
                                                                               services.
mode share to enjoy the well-established economic,
social and environmental benefits that result from                             Technological advances in transport will also
streets which are more accessible, welcoming and safe                          continue to change our way of travel and the City of
for all road users.                                                            Launceston will leverage these innovations to provide
                                                                               more choices for transport throughout our city.
Walking is critical to our retailers everywhere and

            Fig 0.1 - Projected population growth for the Launceston Local Government Area (LGA).

            Fig 01 Source: Tasmanian Government (RePPP) for Department of Treasury and Finance.
          1 Source: Tasmanian         Government (RePPP) for Launceston region, 2019

10    DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
Roles and
Responsibilities
City of Launceston                                        Key Partners
In Tasmania, the State Government delegates the           In addition to the Tasmanian Government and its
authority to manage and develop local transport           agencies (including the Department of State Growth),
networks to local governments, including the City of      the City of Launceston maintains a close relationship
Launceston. The City can make policies and develop        with partners who also contribute to the city’s
strategies like this one, to guide the management and     transport network. They have provided invaluable
development of local transport networks.                  insight into the development of this strategy. Key
                                                          partners and their relevant roles include:
The City is responsible for:
                                                          •   Surrounding local government areas: George
•   Maintaining parts of the road network                     Town Council, Meander Valley Council, Northern
•   Maintaining the last-mile access to places such as        Midlands Council, West Tamar Council. These
    bus stops, taxi stands and loading zones                  councils have similar responsibilities within their
                                                              jurisdictions to those of the City of Launceston.
•   Maintaining the footpath network
                                                          •   Northern Tasmania Development Corporation: The
•   Regulating footpaths and the associated crossings         Corporation, funded by seven Council Members
    (including outdoor dining, signboards and events)         including the City of Launceston, plays a strategic,
•   Regulating parking provisions                             proactive role – identifying regional priorities,
                                                              undertaking strong advocacy, and collaborating
•   Advocating for change on the community’s behalf           with business, the community and the three tiers
    with partners and external stakeholders.                  of government to improve the region’s prosperity.
The soon to be appointed City of Launceston’s             •   University of Tasmania: The University manages
Transport Committee will play an integral role in             transport networks within their campuses,
supporting the successful delivery of this Strategy           including the proposed Inveresk campus, and
and the Greater Launceston Transport Strategy. With           collaborates with local and state governments to
propsed membership from the City of Launceston                maintain access.
(Councillors and Officers), the Department of State
Growth, Tasmania Police, Metro, RACT, Tamar Bicycle       •   Launceston Chamber of Commerce: The Chamber
Users Group and two community representatives,                leads business efforts to grow existing industries,
the Committee will be well placed to provide a                recruit new companies and develop Launceston’s
communicative and consultative link between Council           active entrepreneurial environment to create
and its relevant stakeholders.                                quality jobs and a diverse economy.
                                                          •   Visit Northern Tasmania: This organisation drives
Tasmanian Government                                          development of Northern Tasmania’s tourism and
                                                              visitor economy through destination management.
The Tasmanian Government is responsible for major
state road, rail and port projects. The Government        •   Tasmanian Logistics Committee: The Committee
operates and maintains the state-owned road network,          engages and cooperates with other freight and
which primarily connects cities, major towns, rural           transport industry bodies to achieve mutually
catchments, key marine hubs and air transport hubs.           beneficial outcomes for the total supply chain
Aside from the road network, day-to-day transport             encompassing all modes of freight transport,
operations are normally delegated to separate state-          transport logistics and transport infrastructure in
owned companies such as TasRail (for freight rail) and        Tasmania.
TasPorts (for the four major ports in Hobart, Burnie,     •   Tasmanian Bicycle Council: This body represents
Bell Bay and Devonport).The government provides               the interests of Tasmanian cyclists and promotes,
public transport funding through Metro Tasmania and           advocates and supports cycling in Tasmania.
contracted private operators across the state.
                                                          •   Royal Automobile Club of Tasmania (RACT):
The Tasmanian Government also regulates vehicle               The Club represents the interests of Tasmanian
licensing and registration; legislates for and enforces       motorists and provides services such as roadside
road rules (including speed limits); and owns and             assistance, vehicle insurance, car loans, driver
operates traffic signals (including those on the local        education and tourism services.
road network).

                                                              DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   11
1   About Launceston
The People
 Launceston is Tasmania’s largest city – home to 15                    needs is largely driving Launceston’s economy.
 per cent of the state’s population2. It is also a major               Having a reliable local transport network is, therefore,
 tourist destination, welcoming a third of Tasmania’s                  key to maintaining Launceston’s economic growth.
 visitors.
                                                                       Today, 75 per cent of workers (aged 15 years and
 As a growing region, Greater Launceston’s population                  above) travel to work by car as driver or passenger,
 is expected to increase from 66,800 to 75,800 under                   while the remainder walk, work at home, or catch a
 a high-growth scenario (exclusive of associated urban                 bus. Launceston’s public transport uptake is very low:
 growth in neighbouring LGAs) 3. These people live,                    only 2 per cent of people use buses as part of their
 work and study in Launceston and also welcome over                    journeys to/from work – lower than the state (3 per
 572,000 visitors a year to the city as of 2018. As with               cent) and national (11.5 per cent) averages.
 other Tasmanian cities, Launceston’s population tends
                                                                       The results of City of Launceston’s Tomorrow
 to be older than the national average.
                                                                       Together 18-month engagement program further
 Census data shows that of those of working age                        corroborated the travel mode findings. Much like the
 residents, 87 per cent work full or part-time. This                   journey-to-work data, most respondents said they
 figure is comparable to the state and national                        used a car daily to get around. Most also either never
 employment levels, although Launceston has a higher                   used the bus, or used it once a year or less; almost
 proportion of part-time workers. Most workers are                     half never rode a bike in Launceston.
 in the household services sector, followed by goods-
                                                                       However, walking is a proven-popular transport mode
 related and business services. The household services
                                                                       among respondents. Almost four-in-five Tomorrow
 sector includes health, education, hospitality, and
                                                                       Together respondents said they walk daily or weekly
 art and recreation, and is increasingly important to
                                                                       to move around the city. Over a third listed walking
 Launceston’s local economy, growing in proportion
                                                                       as their most preferred transport mode.
 from 36 per cent in 2010 to 43 per cent in 2019. This
 growth suggests that meeting the local population’s

                    Fig 1.1 - Tomorrow Together engagement results from A Mobile and Accessbile City report

2 Source:   Census data, 2016
3 Source: Tasmanian   Government (RePPP) for Launceston region, 2019

                                                                              DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   13
The Places

 Launceston’s beautiful places make the city unique.                                 Launceston CBD and the wider Launceston
 They include our homes, shops, offices, schools and                                 Central Area (LCA)
 universities along with the heritage-listed gardens of
 City Park, the natural beauty of the Cataract Gorge
 and the confluence of the waterways in the centre of                                Urban District Centres
 the city.
 Almost 80 per cent of Launceston’s land is used for                                     Kings Meadows
 residential purposes, and homes are relatively well                                     Mowbray
 distributed across the region4 . Jobs, however, tend to
 be concentrated in the Launceston CBD, Invermay,
                                                                                     Suburban Activity Centres
 and Kings Meadows.
 Almost one-in-five Launceston residents live and                                        Launceston (Wellington Street)
 work in the same area and have shorter commutes,
                                                                                         Legana
 while the rest need to commute somewhere else to
 work5 . Most people travel less than 10 kilometres                                      Longford
 each way to work – although this pattern will likely                                    Newstead
 have changed since the COVID-19 pandemic shifted
 many into working remotely6 .                                                           Norwood
 Launceston’s residential areas rely on some activity                                    Prospect Vale
 centres for shopping and access to important                                            Prospect
 services. The Greater Launceston Plan has identified
 the following activity centres hierarchy:                                               Ravenswood
                                                                                         Riverside
                                                                                         Trevallyn
                                                                                         Youngtown

                                                                                     Neighbourhood Stores

                                                                                         Evandale
                                                                                         Perth
                                                                                         St Leonards

                                                                                     Rural District Centres

                                                                                         George Town

                                                                                     Rural Local Centres

                                                                                         Beaconsfield
                                                                                         Exeter
                                                                                         Lilydale

4 Source: Land use data, City of Launceston, 2018
5 Source: Census data, 2016
6 Source: Census data, 2016

14          DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
Land use plays an important role in managing transport demands through
planning. Good planning practice should prioritise providing access to public
and active transport choices, followed by private vehicles.

As Launceston increasingly becomes a major attractor    •   Newnham – located adjacent to the existing
in the region, more people come to the city to live,        urban area and bounded by the East Tamar
work, study or visit. A recent study based on the           Highway to the west and north. Strategic
Department of Treasury and Finance projections,             planning is currently underway to consider
suggests that Launceston will need between 2,600            the supporting road network, drainage areas,
and 4,200 net additional dwelling stock between             open space and buffering from the East Tamar
2016 and 2032.                                              Highway.
To meet this demand, the City of Launceston             Similarly, Meander Valley Council, Northern Midlands
proposes two new suburban activity centres in South     Council, and West Tamar Council have also identified
Prospect and St Leonards to accompany the following     growth areas within their respective municipalities.
growth areas:
                                                        Beyond these places, roads and streets also act as
•   South East Corridor – comprising the existing       public spaces for people. Some roads and streets
    residential-zoned land supply in the Waverley–      have higher place functions because people dwell
    North St Leonards area together with an             and mingle there, while others balance the competing
    identified future growth area in South St           movement and place needs. This Launceston
    Leonards. A structure plan is currently being       Transport Strategy recognises these challenges in
    prepared to include potential locations for         planning our transport network.
    commercial areas, community facilities and a road
    network.
•   South West Corridor – including South
    Prospect in Launceston. Strategic planning is
    currently underway to consider mixed-use and
    commercial areas, a road network, drainage areas,
    conservation area and other provisions.

                                                              DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   15
Launceston’s Centres
and Key Projects

                                                                                                  Mowbray

     KEY PROJECT: UTAS NORTHERN
     TRANSFORMATION PROJECT

     University of Tasmania (UTAS) is a public
     research university and a major employment
     centre in Launceston.
     In 2018, UTAS launched the $300 million                                    Trevallyn
     Northern Transformation project to build new                                                Launceston
     campuses in Inveresk (Launceston) and West                                                 CBD and LCA
     Park (Burnie) in partnership with local, state and
     Australian governments.
     The Inveresk campus will serve as a centre
     for education, culture and sport, and further
     strengthen UTAS’ role in facilitating Launceston’s
     economic growth. The campus will host
     student hubs and innovation spaces, state-of-
     the-art research facilities, and small student-
     accommodation clusters on both sides of the
     North Esk River.
     Easy pedestrian, bike, and public transport access
     will facilitate the flow of campus life and vitality
     to/from the CBD, and a new pedestrian and
     cycle bridge links Inveresk to Boland Street in the
     master plan.
     Expanding UTAS will not only transform the
     university, but will also reinvigorate life in
     Launceston’s CBD.

                                                                                            Prospect

16     DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
Ravenswood

                                             KEY PROJECT: PROPOSED LAUNCESTON
                                             INTERCHANGE AND CITY HEART
                                             CBD REDEVELOPMENT

                                             The City of Launceston has purchased a share
                                             of the Paterson Street Central car park to
      Newstead                               develop a new bus interchange and creative
                                             precinct.
                                             The interchange will include dedicated bus
                                             stops as well as an undercover waiting area
                                             and an arcade that links through to the
                                             Brisbane Street Mall. The new facility will
                                             allow bus stops currently located on St John
                     Norwood                 Street to be relocated, paving the way for the
                               St Leonards   City in partnership with the State Government
                                             to redevelop the street.
                                             The rest of the site is proposed for
                                             redevelopment into an $80 million creative
                                             industries precinct funded by the New
Kings Meadows                                Creative Group. The precinct will house a
                                             world-class design and technology education
                                             facility, a virtual and augmented-reality
                                             enterprise, commercial offices, modern
                                             food and retail offerings, and student
                                             accommodation.
                                             The new interchange, creative industries
                                             and inner city living will greatly increase the
                                             CBD’s vibrancy, grow its visitation and expand
                                             economic activity around Launceston’s key
                                             activity centre.

                                                   DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   17
The Transport Network

To access places in Launceston, people need                                    elderly and wheelchair users. Some areas also lack
                                                                               accessibility crossings and clearways, shade/weather
transport. Launceston’s transport network                                      protection and wayfinding. The recent Launceston
is complex, with infrastructure and services                                   City Heart project made upgrades that improved
for pedestrians, cyclists, bus passengers, taxi                                the CBD walking experience, but other key activity
passengers or drivers. Sometimes, people                                       centres are yet to receive such improvements.

use more than one transport mode in one                                        Launceston has many pedestrian types who often
                                                                               need different infrastructure and services to support
trip.                                                                          them. The Tomorrow Together engagement results
                                                                               clearly indicate that the people of Launceston want
Currently, however, most trips in Launceston                                   to walk to places. This Launceston Transport Strategy
are still undertaken by cars, as suggested by                                  aims to create a more walkable Launceston – a city
the ABS journey to work data and Tomorrow                                      where walking is a viable transport mode for many
                                                                               trip purposes.
Together engagement results. By contrast,
                                              Even though many Launceston residents choose walking
the Greater Launceston Plan identifies car    as their most preferred transport mode, only a fraction of
use as undesirable and makes reducing the     them walk to work.
proportion of travel by car as one of the key Cycling
indicators of success.                        Cycling accounts for a small proportion of
                                                                               Launceston’s journey-to-work trips. Although many
The following section outlines Launceston’s                                    people enjoy cycling for recreation, cycling for other
transport network by mode, and each                                            purposes still has a relatively low uptake.
mode’s relevant future indicators.                                             Currently, the cycling network is disjointed with
                                                                               some corridors ending abruptly or transitioning to
                                                                               undesirable on-road provision. The most desirable
Walking                                                                        off-street paths are scattered around Invermay,
                                                                               Ravenswood and Norwood. The CBD and Invermay
Walking is the backbone of a liveable city.
                                                                               areas have relatively extensive on-road cycling
Walking is not only a transport mode in its own                                networks, but they are not well connected to feeder
right, but also an enabler of other transport modes –                          corridors. Largely suburban areas, such as West
people walk in their journeys to access bikes, buses,                          Launceston and Prospect, have almost no cycling
or cars. Despite this, the importance of walking often                         paths. Topography is a barrier to cycling, but safety,
goes uncaptured.                                                               directness, and lack of end-of-trip facilities also
                                                                               contribute to a difficult environment for cyclists.
Tomorrow Together’s engagement results found
that almost 80 per cent of respondents walk daily or                           This Launceston Transport Strategy aims to make
weekly to get around Launceston, and 76 per cent                               cycling a more attractive option, particularly for
said walking was their most-preferred or second-                               people less confident riding on the road. It values
most-preferred transport mode. This desire has not                             improving cycling infrastructure and services, and
yet translated to action as only 7 per cent of residents                       capitalises on opportunities to integrate land use and
currently commute by walking, suggesting a gap                                 transport planning by making cycling provision part
between people’s desires and current actions. Some                             of new development and redevelopment projects –
attribute this to the lack of infrastructure; others to                        providing end-of-trip facilities, connections to centres
the convenience of driving, which makes walking less                           and feeder routes, and more training for adults and
attractive, even for short trips.                                              students. This strategy also considers the potential
                                                                               that electric bikes and bike sharing programs uptake
Although most streets in Launceston are already
                                                                               can have in making micromobility modes more
equipped with footpaths on both sides, their quality
                                                                               attractive in Launceston.
varies. Some footpaths have uneven/inconsistent
surfaces, which make them less accessible to the

18    DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   19
CASE STUDY
Context                                                        Cycling City and Town Program        Build it and they will come

Cities and towns across the UK                                 Between 2005 and 2011, the           Increasing the share of transport
have low cycling mode share for                                UK Department for Transport          funding allocated to cycling
journeys to work and other trips,                              ran the Cycling City and Towns       projects can accelerate provision
and existing funding methods                                   Programme to demonstrate how         of connected networks and lead to
or approaches to infrastructure                                public investment in cycling can     rapid growth in cycling uptake.
provision have not led to strong                               increase its uptake. The program
growth in mode-share.                                          increased funding for cycling
                                                               infrastructure from AU$30 to
                                                               $50 per person/per year in 10
                                                               towns with populations between
                                                               75,000 and 240,000. It invested
                                                               in measures to stimulate cycling
                                                               uptake by combining physical
                                                               infrastructure, promotion, and
                                                               other measures.
                                                               After this 3 to 5-year experiment,
                                                               a programme review found that
                                                               participating towns achieved an
                                                               annual cycling growth rate of 5
                                                               to 8 per cent. Over the project’s
                                                               lifespan, cycling grew by an
                                                               average 27 per cent with one
                                                               town experiencing a 62 per cent
                                                               increase.
                                                               Towns with the greatest increases
                                                               had also invested in behaviour-
                                                               change programs to encourage
                                                               sustainable travel.
                                                               Limited political support led
                                                               to towns with limited growth
                                                               implementing poor networks with
                                                               missing links.

20    DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
The City of Launceston has previously worked closely with State Growth,
Metro and the bus operators to improve the network and services, and this will
continue. The strategy will build on these improvements and further cement the
City of Launceston’s role in advocating for more-attractive public transport.

Public Transport                                            increase patronage. The previous network’s complexity
                                                            and limited service frequency made it unattractive.
Public transport provides modal choice for all              Also, some routes were designed to prioritise coverage
Launceston residents – vital for those without access       over direct connections to places, making travel times
to private transport. High-volume trips along corridors     longer.
also make better use of the road space.
                                                            In January 2020, a new Launceston Metro network
Launceston is currently served by urban and regional        was introduced to improve the connections and better
bus services, operated by Metro and several private         integrate services across different bus operators
operators. Urban services cover Launceston’s urban          through:
footprint, while regional services connect Launceston
with areas further afield, such as East Tamar, West         •   Simplified routes: from 41 long routes to 22 more
Tamar, Bridport and Scottsdale to the north, and Cressy,        direct routes (some of which form the Turn-up-and-
Longford, Perth and Evandale to the south. Regional             GO services along key corridors of Invermay Road,
services form part of Launceston’s integrated network,          Hobart Road and Westbury Road)
with shared ticketing and supplementary urban services      •   Increased frequency: expanded Turn-up-and-GO
along high-frequency corridors. The City of Launceston          services on Launceston’s north/south corridor
also runs Tiger bus – a free bus service that connects
key places such as Launceston General Hospital,             •   Longer span of bus operating hours
Princes Square, Launceston Aquatic Centre, Cataract         •   Fully-accessible bus fleet.
Gorge and the Inveresk Park and Ride.
                                                            While this created a simple, highly-legible bus network
Overall, Launceston’s Metro bus patronage has               with increased overall frequency, the impact on
stagnated in recent years due to an aging network           patronage is not yet clear. This is because the natural
and fleet. More than 1.8 million trips were recorded in     adjustment period for passengers and operators to
2015, but by 2018 the numbers had dropped by over           become familiar with the new arrangements, is likely to
50 per cent to only 867,000. Some growth observed           be extended by the impact of the COVID-19 pandemic
in 2019 (1.3 million trips a year, equivalent to 3,500      on patronage from March 2020.
trips a day), but still much lower than 2015 7. This
pattern is likely due to the dominant car culture and       Council, together with the Department of State Growth
perceived poor experiences on public transport. Almost      and developers, proposes relocating bus stops along
half the Tomorrow Together responders rated the bus         St John Street to a new bus interchange on Paterson
somewhat unsatisfactory or unsatisfactory, with 72 per      Street. The new interchange will be more conveniently
cent saying they had not taken the bus in the past year.    located, have a comfortable waiting area, and will be
                                                            integrated with other vibrant uses in the CBD. This will
Patronage data between 2015 and 2019 shows that             further improve users’ experiences and, in the long run,
most of Metro’s passengers travel with a concession         will increase public transport use across the city.
card (pensioners, seniors, college students, or
students under 16). Only 21 per cent were full-fare-        The City of Launceston has previously worked
paying adults 8 . This suggests the bus is not yet a        closely with State Growth, Metro and the bus
primary choice for those who can drive as opposed           operators to improve the network and services,
to concession holders and students with fewer               and this will continue. The strategy will build on
opportunities to drive. This pattern is common in other     these improvements and further cement the City of
regional cities. In the United States, the American         Launceston’s role in advocating for more-attractive
Public Transport Association found that the highest         public transport.
public transport users in US towns and rural areas          The Department of State Growth’s 2020 network
were seniors, veterans and people with disabilities. But,   restructuring addressed many issues with simplified,
demand on Metro trips will likely increase since more       more direct and higher-frequency bus routes along key
than 18 per cent of Launceston’s population is over 65      corridors. The proposed Launceston Interchange on
years old and UTAS is expected to grow 9 .                  Paterson Street will also improve users’ experiences
                                                            and increase long-term public transport use across the
Jointly, the Department of State Growth and Metro           city.
have been working on improving the bus network to

7 Source: Metro Tasmania provided data, 2020
8 Source: Metro Tasmania provided data, 2020
9 Source: Census data, 2016

                                                                 DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)   21
Launceston Urban Network                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  effective 5 July 2020

     to Legana, Exeter, Beaconsfield, Beauty Point and Rowella                                                                                                                                                                                                                                                                                                                                                                                                      to George Town                                                                   Rocherlea
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                                                                                                                                           782                                                                                                                                                                                                                      Bartlett Gr
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                                                                               Reatta Rd                                                                                                                              Veulalee Ave                                                                         787                                                                                                                                                                            University                                                                    Ravenswood
                                                                                                                                                                                                                                                                                                           788                                                                                     Lindsay St                                                                                                                                                                      120                                                                                                                                                      Prossers Forest Rd
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                                                                                                                                                                                                                                                                                                                                                                                                  Charles St

                                                                                                                                                              Denman Rd Dandenong Rd                                                                                                                                             Launceston
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       co

                                                                                                                                                                                                                                                                                                                                   College                                                                                                 Cimitiere St
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ur

                                                                                                                                                                                                                                                                                                    Paterson St
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                se

                                                                                                                                                                                                                                                                                                                                                                               TAFE
                                                                                                                                           Common bus route                                                                                                                                                                                                                                                                                                                Launceston
                                                                                                                                                                                                                                                                                                                                                                                                                                                                Tamar St
                        Dr

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Common bus route                                                                                                   121
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          C

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Do
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                                                                                                                                                                                                                                                                                                 Brisbane St                                                                                                                                                                                                                                                                                                                                                                                           Faulkner Rd
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                                                                                                                                           150 151 152
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            s

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        122
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                                                                                                                                                                                                                                       Cataract Gorge                                                                                                                                                                                                                                                                                                                                                                120 121
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Brisbane St
                  Ba

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          in

                            161                                                           115                                          130              145                  152                              167             781       788
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Newstead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   C

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Rd
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                                                                                                                                                                                                                                                                                                                   York St                                                                                                                                                                                           Calvary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      la

                                                                                          116                                          131              146                  160                              770             782       792                                                                                                                                                                                                                      York St
                                                                                                                                                                                                                                                                                                                                                                                                                                                   George St

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Dalkeith St
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             re

                                                                          Launceston City                                                                                                                                                                                                                                                                                                                                                                                                                            St Lukes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  nc

                                                                                                                                                                                                                                                                                                                                                                               Elizabeth St
                                                                                                                                                                                                                                                                                                                           Hillside Cres

                                                                                          117                                          140              147                  161                              771             784       794
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                                                                          Interchange                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Cypress St
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                                            Canopus Dr
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                                                                                          120                                          141              150                  162                              772             785       796                                                                                                                       Frederick St                                                                                                                                                      TAFE
        Rd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Ar
                              Panorama Rd

                                                                                          121                                          142              151                  165                              780             787                                                                                                                                                                                                                                                                                                                                                                                                            Waverley   121
                  Rd

                                                                                                                                                                                                                                                                Ba

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             130
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   th
                                                                                                                                                                                                                                                                                                                                                                      Bathurst St

                                                                                                                                                                                                                                                                                                                                                                                                                        Charles St
                                                                                                                                                                                                                                                                                                                                                    Margaret St

                                                                                                                                                                                                                                                                                                                                                                                                                                              Calvary                                                                                                                                                        Newstead                                                                                                 Bunbury St
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ur
                                                                                                                                                                                                                                                                                                                                                                            g ton St
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             131                                                                             Tasman Hwy 122
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         High St

                                                                                                                                                                                                                                                                                                                                                                                                                                            St Vincents                                                                                                                                                       College
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Regent St Naroo St
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Abbott St
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                                                Blackstone                                                                                                                                                                              Brougham St                                                                       167                                                                                                                                                                                                                                140
                                                  Heights                                                                                                                                                   West                                                                                                                                                                                                                                                                                                                                                                    Hart

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Hogarth St
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              121
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                                                                                                                                                                                                         Launceston                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           122
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                                                                                                                                                                                                                                                                                                                                                                                                                          Frankland St
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       H
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              130
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                                                 Glover                                                                                                                                                                                                                                                                                                                                                                                David St
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                                                                                                                                                                                                                                                                                                                                                                                                                                                  Mulgrave St
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                                                                                                                                                                                                                                                                                                                                             Cres                                                                                                                                                                                                                                                                Hoblers Bridge Rd
                  Bl

                                                                                                                                                                                                                                                                                             St

                                                                                                                                                                    Kings Meadows
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Ta
                                                        Av

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         130
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                                                                                                                                                                                                                                                                                                                                                                                      Launceston                                                                                                                                                                                                                                                                                                                                             Eldon St
                                                           e
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                                                                                                                                                                    to Launceston City                                                                                                                                                                                                  General
                                                                                                                                                                                                                                                                        Salisbury
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Waverley
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                                                                                                                                                                                                                                                                                                                                                                  Wellington

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Wentworth St
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Strahan Rd

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                                                               Blackstone Heights                                                                                                                                                                                                                                                                                                                                                                                                                                         Amy Rd                                                                                                                                                                               Punchbowl    141
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                                                                                  161
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                                                                                                                                                        Summerhill
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Punchbowl Rd 142
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   l Rd
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                                                                                                                                                                                                                                                                                                                                                                                    Westbury Rd

                                                                                                                                                                                                                                                                                                                                                                                                                 110
                                                                                                                                                                                                                                                                                    Va
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                                                                                                                                                                                               Hardwicke St

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                                                                                                                                                                                                              Lavender Gr                                              165
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                                                                                                                                                                                                                                                                       167
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      s
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     In Hobart Rd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Penquite Rd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Punchbowl                                                                                       Ave                                   ne St
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                                                                                                                                                                                                                                                                                                                                                                                                       147                                                                                                                                                                                                                rn            St                                                                                                                                     121
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               130
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                                                                                                                                                                                                                                                                                                                                                                       Jillian St
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                                                                                                                                                         Mount Leslie Rd
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Boiton Hill Rd
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    140
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                                                                                                                                                                                                                                                                                                                                                                                                                                               Guy St
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Johnston Rd
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                                                                                                                                                                                                                                                         South Launceston                                                                                                                             Bond St
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                                                                                   ountry Club                                                                                                                                                                            147
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                                                                                                                                                                                                                                                         Normanstone Rd
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                                                                                                                                                                                                                                                                                                                                                                                                      Blaydon St
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Station Rd
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Kings Meadows
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            110
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                                                                                                                   160
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Hobart Rd
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            St Leonards Rd
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                          160                                                       Prospect                                                                                                                                                                                                                                                                        Meadows                                                                                                                        Youngtown
    Country Club Tasmania                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     146
                                                                                      Vale                                                                                                                                                                                                                                                                                                                                                                                                         Woolven St                                                                                                                                                                               St Leonards 130
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                                                                                                                                                                                                                                                                                                                                                             Kings Meadows                                                                 Link                                                                                                                                                                                                                                             Kertch Rd   131
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Woolven St
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                                                                                                                                                                                                                              Common bus route                                                                                                                    Common bus route
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        t                                                                                                                                                                                                                                                                                                                                                                                                                                                         794
    Ru

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Blessington Rd

              e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Glenwood Rd
        h

                                                                                                                                                                                                                                                                                                                                      Midland Hwy

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  796
                                                                                                                                           Pateena Rd
              rg

                   n
                le

                       Rd
                              Hadspen
                                            162
                              Rutherglen Rd                                                                                                                                                                                                                                                                                                                                                                                                                                       to Perth, Longford, Cressy and Evandale

                        20                         DRAFT City of Launceston Launceston Transport Strategy (4 December 2020)

                       22                        DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
CASE STUDY
Context                                Although there is a clear              Opportunities for collaboration
                                       separation of scope between local
The City of Ipswich lies on Greater    and state governments, there           Ipswich’s approach demonstrates
Brisbane’s western fringe. It is an    are opportunities for local and        local governments’ strong
urban area of 200,000 people and       state governments to collaborate       understanding of their
a rural hinterland. The rail network   and create a shared vision in the      communities’ needs and ability
connects Ipswich to Greater            community’s best interest.             to advocate for solutions. Local
Brisbane, and a bus network                                                   governments can develop a clear
                                       To ensure the State Government
primarily connects the city’s urban                                           communication and establish
                                       suitably considers the community’s
area to centres and train stations.                                           working relationships with
                                       public transport needs, the Plan
                                                                              other stakeholders, often with
                                       identifies issues impacting existing
                                                                              strong community engagement
                                       customers and sets out a vision
iGO Public Transport                                                          and support. This in turn helps
                                       and strategies to grow public
Advocacy and Action Plan                                                      state governments improve
                                       transport patronage by attracting
                                                                              public transport services and
In July 2019, the City of Ipswich      potential customers. Instead of
                                                                              infrastructure in accordance
released the iGO Public Transport      delivering the improvements
                                                                              with communities’ and local
Advocacy and Action Plan as a          itself, the City will collaborate
                                                                              governments’ inputs.
part of its transport strategy.        and advocate with the State
                                       Government for any changes.
The Plan recognises that
providing, managing and operating      One of the Plan’s key actions
public transport in Ipswich is         includes developing half-yearly
the core responsibility of the         advocacy material to coordinate
State Government and its public        the advocacy approach and
transport operators. However,          communicate the region’s
the City also understands the          challenges and priorities
State Government’s challenges          when liaising with the State
in working with multiple               Government. Advocacy materials
stakeholders and identifying public    are issued to align with reviews
transport issues and opportunities     of the Department of Transport
in Ipswich.                            and Main Roads (DTMR) Transport
                                       System Planning Program projects.
Launceston’s CBD location means it has to deal with being a through trip
corridor as much as an end of trip destination.

Driving and Parking                                                            overall connectivity. This will be a long but rewarding
                                                                               process that creates a more sustainable transport
Driving is Launceston’s most popular transport mode.                           system for Launceston. It also needs to consider the
The city has minimal congestion and low parking                                needs of those who are unable to drive or do not
costs, making driving today’s most desirable transport                         have access to a private vehicle. Other modes such as
mode. Reliance on private cars leads to almost half                            shared rides (including community services vehicles,
of Greater Launceston’s households owning two                                  taxis and Ubers) or shared car schemes (e.g. GoGet
or more vehicles. Many visitors also drive a car or                            and Flexicar) will also be considered as alternatives to
caravan to visit Launceston and other destinations in                          ownership.
Tasmania.
In 2018, the Department of State Growth released                               Freight and Deliveries
the Launceston Traffic Origin Destination Report
that used a number plate survey to identify overall                            Launceston’s strategic position at the intersection of
movements on the road network. The study found                                 the Midland, Bass, Tasman and East Tamar highways
that during the morning peak, between 50 and 60 per                            means it receives a high volume of freight traffic
cent of trips that started outside inner Launceston,                           through the city centre, particularly trips to/from
finished in the CBD area.                                                      North Tasmanian ports such as Bell Bay. The impacts
                                                                               of these movements should be mitigated by defining
A high proportion of trips also bypass the Launceston                          clear routes that separate freight from areas of high
CBD. Trips that pass through Launceston will mostly                            vibrancy and activity.
pass the CBD since all the major road corridors (the
West Tamar Highway (northwest), Midland Highway                                Launceston Airport has also been identified as a
(southwest), East Tamar Highway (northeast) and A3                             key air freight gateway for Tasmania. The Tasmanian
(east), are connected to the CBD’s Bathurst Street,                            Integrated Freight Strategy 2016 acknowledges the
Wellington Street, Brisbane Street and York Street.                            airport’s importance for freight, particularly in light of
These through trips are counterproductive and work                             the recent $6 million upgrade of its southern freight
against the goal to make Launceston’s CBD and inner                            apron, providing capacity for the equivalent of a fully
city more pedestrian and cyclist-friendly, with less                           loaded B737-800 freighter plane (approximately 2
traffic and slower speeds. The Launceston City Heart                           semi-trailer loads). More airport freight movements
Project is currently rethinking the street design to                           will further increase pressures on the Midland
reduce through traffic in the CBD.                                             Highway and Evandale Road.

Trips that end in the CBD are facilitated with more                            Launceston also needs last-mile delivery access for
than 3,900 parking spots. Despite a perceived lack of                          residents and businesses. The recent COVID-19
parking, most parking facilities are rarely more than                          crisis has increased delivery demand with more
80 per cent full 10 .                                                          Launceston people turning to online shopping.
                                                                               Research by Australia Post (2020 eCommerce
Low congestion levels and low-cost parking make                                Industry Report) showed that in April 2020, there was
driving popular, but this is unsustainable in the long                         a 94 per cent increase in online shopping purchases
term. As more people live, work, study and visit                               across Tasmania compared to April 2019. This last-
Launceston, more cars on the road will result in                               mile delivery is often constrained by narrow city
congestion, impacting the city’s connectivity and                              streets and lack of kerbside infrastructure. While
making Launceston less liveable. Vehicle exhuast pipe                          new technology such as drones or e-bike couriers
emissions will also impact public health outcomes                              are changing delivery patterns in large cities, vans
and the environment. Our streets must also continue                            and small lorries still account for most inner-city
to provide unimpeded access to our key emergency                               deliveries.
and community centres such as Launceston General
Hospital and police, fire and ambulance stations.                              The City of Launceston will assess the changing
                                                                               need for freight and delivery provisions and identify
This Launceston Transport Strategy recognises                                  the appropriate initiatives to ensure clear access
the challenge of providing transport alternatives                              and minimise impact. Some considerations include
to driving. Our strategic directions and themes                                adaptive and responsive parking and kerbside
address the need to make other modes as attractive                             restrictions and the potential use of collection points.
as driving, so the shift does not impact the city’s
                                                                               10   Source: Provided data, City of Launceston, 2020

24    DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
FUTURE TRENDS
The role of parking has shifted over time. The following section outlines some
key trends that we considered in planning for Launceston’s future parking.

Parking for access >>                   Ubiquitous parking >>                  Single purpose parking >>
Parking for travel demand               Need-based parking                     Multi-purpose parking
management
                                        In the past, parking was               Finally, car park designs and use
Parking was previously considered       considered cheap because land          have also changed. Parking was
necessary. Driving was the              was “abundant”. People believed        considered necessary in a ‘modern’
ultimate transport mode and             parking was needed for all             city. It was common to design
parking was needed to support           developments. The cost of building     car parks that only store cars
it. Parking was treated as a public     parking was directly transferred       and provide convenient access
amenity for all because everyone        from developers to users (retailers,   for drivers at the cost of creating
was encouraged to drive to access       residents, etc.), even those who do    places for people.
jobs, services and shops.               not drive. Non-drivers subsidised
                                                                               Today, people demand more
                                        drivers.
Today, however, we have a more                                                 green active space: parking often
balanced view that recognises the       Today, parking is expensive            uses the valued space we need.
importance of private vehicles,         to build and should be priced          Cities now look for ways to
while acknowledging that they           accordingly. The amount of             reduce parking impacts, such as
can impact the quality and              space it requires means parking        by combining it with other uses
amenity of our cities and the           is a premium and should be             other than just storing cars. This
health of citizens. In this context,    provided only to those who really      way, parking areas can be used for
a shift towards public and active       need it, potentially achieved          people gathering, such as weekend
transport is beneficial and should      by not requiring parking with          markets and community events.
be prioritised over private vehicles.   new developments, or setting a         With the help of technology and
Parking plays an important role         maximum parking standard (rather       forward planning, parking spaces
in this shift as it influences mode     than the traditional minimum           can be dynamically programmed
choice. Therefore, it can be used       approach). Parking costs should        for other uses following demand
as a tool to manage travel demand       be unbundled so whoever drives,        changes throughout the day, week
for cars.                               pays for the cost of building and      or season.
                                        operating car parks.
Challenges and
Opportunities

As Launceston evolves, it aspires to have more than
just an efficient transport system. The community
now also needs a sustainable system that supports a
liveable, healthy and connected regional city lifestyle.
Launceston’s reliance on private cars is a key
challenge that other policies and plans consistently
identify. Not only are private cars an inefficient
transport mode (cars need more road space than
other modes), their current reliance on non-
renewable energy and exhaust pipe emissions
make the mode unsustainable. Age and economic
conditions render some of Launceston’s community
unable to drive, also making private cars non-
inclusive.
To reduce Launceston’s reliance on private cars, the
city will need to improve other transport options,
while also limiting the incentive to drive.

The following table summarises Launceston’s
transport challenges and opportunities to create a
more efficient, sustainable and inclusive transport
system.

26     DRAFT City of Launceston Launceston Transport Strategy (23 March 2021)
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