Clearing 2018 Digital inventory - UCAS Media
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Clearing 2018 Digital inventory
Introducing UCAS Media’s Clearing
2018 inventory
Clearing is second only to the main scheme, as the route to getting a higher
education place. With 3.1% more applicants placed in Clearing for 2017,
competition for quality applicants this cycle is likely to be intense.
If you’re anticipating last minute spaces on An integrated solution
your courses, ensuring you get the right students
Our digital proposition centres around three
means getting ahead during this crucial period.
core channels – all at the heart of an applicant’s
UCAS Media is your strategic partner of choice journey through Clearing. That means
for Clearing conversions. No-one else gives you unparalleled reach for your brand at the
earlier access to this audience, and because of exact moment everyone considering higher
our verified data you also get smarter insight education is focused on UCAS.
to drive recruitment. With us, the benefits
ucas.com – boost engagement with your
speak for themselves.
brand – your advert integrated with UCAS’
• E arlier engagement – reaching applicants trusted Clearing advice.
without a place before your competition,
Search tool – an unprecedented opportunity
and at the exact moment that matters,
to segment right down to an individual
gives you the edge for conversion.
subject – connecting applicants’ preferences
• I ncreased impact – targeting your messages with your offer.
to the applicants most likely to convert means
Track – a unique chance to directly connect
an improved return on your investment.
with students. Your display advert in our
• A
pplicants-focused solutions – multiple application tracking system – they see your
options, centered around applicants’ needs, brand when it’s most relevant to them.
deliver better results for both you and
the applicant. Extend the story with email
UCAS is right at the heart of Clearing, meaning Apply unique demographic data insights
you’ll benefit from a highly engaged audience to your creative campaign with a targeted
at this key time in the application cycle. email. For the first time we’re launching
results day emails – ensure your brand message
With our verified student audience and effective
is one of the earliest an applicant receives
digital channels, it’s easy to get great results.
after they’ve received their results.
From campaign planning, to creative
optimisation and delivery, we’ll work with you
to deliver high impact messages to maximise
your recruitment.
Understanding Clearing Why UCAS Media?
Behaviours during Clearing over the past five years have changed – our Choosing UCAS Media puts you at the centre of the Clearing process,
insight into trends puts us in the best position to support you during this key alongside UCAS, for over 170k applicants. Aligning your brand to UCAS’,
stage in your recruitment cycle. Understanding these behaviours can help fine as it supports applicants through the transition to university or college,
tune your strategy, the targeting you select, and the timing of your activity. ensures you are best placed to optimise your recruitment campaign.
The number of applicants available to be placed in Clearing were significantly smaller in 2017 –
Our knowledge and insight speak for
a smaller, more in-demand pool of talent for you to recruit from.
themselves. 173,165 applicants were
16% Free to be placed in Clearing 170,000 in Clearing in 2017.
Clearing on A level results day
Number free to be placed in
Proportion placed through
Placed • East Midlands – 5,810
160,000
Clearing on day 28
15% • East of England – 7,200
150,000
• Greater London – 30,275
140,000
14% • Isle of Man and Channel Islands – 230
130,000 • North East – 3,700
13% 120,000 • North West – 13,365
2013 2014 2015 2016 2017 • Northern Ireland – 6,270
• Scotland – 15,225
Clearing acceptances in 2017 were more active on day one than ever before – it’s crucial you get • South East – 13,365
your message in early for Clearing 2018. • South West – 7,985
25,000 • Wales – 4,645
2013
• West Midlands – 9,500
20,000 2014
• Yorkshire and the Humber – 8,665
Net increase since
previous weekday
2015
15,000 2016 • Other – 46,930
2017
10,000
5,000
We know the subjects they are interested in studying, which means with
0 us, you can reach exactly the right students for your courses. Speak to Business and
0 1 4 5 6 7 8 12 13 14 15 our experts to align your course recruitment to our audience. admin studies
20,440
If your student population is largely recruited locally, 70% of direct to Clearing applicants are aged
20 and over – that’s 15,000. And, over 60% of those then accepted were to providers less than
45 minutes away. An audience you can reach earlier than anyone else with your message. Medicine and dentistry Mathematical sciences Computer sciences Creative arts and design
10,020 2,525 7,295 17,825
40%
18
Clearing applications
19
Percentage direct to
30%
20 to 24
Linguistics, classics,
25 and over Biological sciences Subjects allied to medicine Social studies
20% and related subjects
12,460 31,995 16,790
2,615
10%
0% Engineering Law Education
Physical sciences
Not UK UK 4,030 10,105 7,470 6,775
Domicile
UCAS End of Cycle Report
NEW
What’s new for 2018
There have been big developments in the Clearing inventory we’re offering
for 2018. This reflects the speed at which the market is changing, both in
terms of recruitment challenges and students’ needs for the right
information and support quickly.
Our new inventory for Clearing 2018 gives you With UCAS Media, reach thousands of verified
an even greater brand presence. university applicants who are actively looking for
a place. To optimise your Clearing performance
• M
ore inventory, embedded in our unique
this year, ensure your message sits alongside the
ucas.com student journey, and driven by
trusted UCAS brand, on the channels applicants
user-centred design.
are already engaged with.
• I ndustry standard ad sizes across ucas.com
The following pages provide a detailed outline
reflect our commitment to improving both
of all the inventory available for 2018 – look out
the client and student experience.
for the ‘new for 2018’ tab.
• I ncreased email send availability means
you can convert the right applicants quickly.
• R
esults day email exclusivity allows you
to benefit from being one of the first to
reach verified, unplaced applicants.
NEW
ucas.com Clearing homepage
Ensure your Clearing opportunities feature on the official Clearing destination
for applicants.
Linked to directly from the ucas.com homepage, Technical information
and referenced in all Clearing-related
Your ads will run from early July through to
communications, the Clearing homepage is
September (exact dates to be confirmed).
right at the heart of the advice we offer.
Opportunities
The highlights
Five slots, with up to ten advertisers
• T
he hub of all information about in rotation: £7,000 each
Clearing, and the start of a journey
Format
for thousands of applicants still needing
a university place. MPU on Clearing landing page, available on
rotation, multiple animated .gifs/.png permitted.
• H
igh profile advert placement, meaning
your opportunity is one of the first surfaced Size: 300 x 250px
to applicants.
• I ntense promotion – the destination 495,393 ad impressions in total
promoted across UCAS’ official Clearing
0.21% average click through
collateral, from early July until the end
of the cycle in September.
2017 performance
NEW
ucas.com Clearing research pages
Supporting students as they research their options, whether by subject
or destination, these pages provide a unique opportunity to promote
individual courses, or your organisation.
Aligning your brand to the subjects where you Technical information
need promotional focus, or the regions where
Your ads will run from early July through to
students are looking to study, gives you more
September (exact dates to be confirmed).
flexibility than ever before.
Opportunity one
Subjects: agriculture, architecture, biology,
business, computer science, creative arts, One slot, with up to four advertisers
dance, drama, engineering, english, history, in rotation: £5,000 each
languages, law, maths, media, medicine, Format
music, nursing, psychology, science, social
studies, sport, teaching, veterinary science. MPU on landing page of research pages,
available on rotation, multiple animated
Premium subjects include law, medicine, .gifs/.png permitted.
economics, psychology, and business.
Size: 300 x 250px
The highlights Opportunity two
• F lexible targeting – by single or multiple Ten links: £2,000 premium/£1,000 standard
subjects, or by region depending on
your objectives. Ten links available on each subject or region
page – premium subject slots, and standard
• I ncreased profile – your content alongside subject or region slots available.
UCAS’ trusted information.
Format
• A
ligned to the student journey – as students
explore their options, be part of their 40 characters (incl. spaces)
decision-making.
ucas.com homepage
Each year, ucas.com is the starting point for hundreds of thousands of students
researching the Clearing process. Ensure your brand is on the homepage
throughout this high profile period.
The highlights Technical information
• A
bove the fold placement – be the brand Your ads will run from early July through to
everyone sees when arriving on ucas.com. September (exact dates to be confirmed).
• B
rand alignment – engage all students Opportunities
with your message, giving you longer term
Two slots, with up to six advertisers
brand benefits.
in rotation: £15,000 each
• B
rand association – ensure you feature
Format
with the primary brand associated with
results day and the Clearing period. MPU on ucas.com homepage, available on
rotation, multiple animated .gifs/.png permitted.
Size: 300 x 250px
3.6 million ad impressions on ucas.com
July – September, in total
0.10% average click through
2017 performance
ucas.com premium content pages
Align your messaging with information on key UCAS application tools
and services pages – five of the highest traffic pages on ucas.com
during August and September.
Includes sign in and register pages, choosing Technical information
course landing page, Apply and Track landing
Your ads will run from early July through to
page, and the Tariff calculator page.
September (exact dates to be confirmed).
The highlights Opportunities
• A
t the heart of Clearing – appear on the One slot, with up to ten advertisers
pages used to access UCAS’ core systems in rotation: £10,000 each
on results day.
Format
• H
igh impact brand awareness at exactly
MPU on landing page, on rotation, multiple
the moment applicants are finding out
animated .gifs/.png permitted.
their status.
Size: 300 x 250px
• B
uild your message – repeat surfacing of
your campaign encourages conversion.
4,702,516 ad impressions in total
0.14% average click through
2017 performance
ucas.com Track log-out ads
The page seen by all applicants as they sign out of Track. For those still
looking for inspiration, your opportunities will be the first thing they see.
The highlights Technical information
• E ngagement at the point of conversion – Your ads will run from early July through to
as applicants find out their results and September (exact dates to be confirmed).
sign out, ensure your brand is visible.
Opportunities
• F lexible messaging – promote all, or
12 advertising slots: £8,500 each
specific, opportunities.
Format
• R
epeat impact – with each status change,
your message will be resurfaced. Advert on landing page, multiple
animated .gifs/.png permitted.
Size: 120 x 90px
3,652,028 ad impressions in total
0.13% average click through
2017 performance
ucas.com sponsored content
Sponsored content blocks, appearing on every page, and available on
rotation across ucas.com.
The highlights Technical information
• O
ngoing brand presence – your content Your ads will run from early July through to
message featuring on ucas.com throughout September (exact dates to be confirmed).
the results period.
Opportunities
• P osition your brand – content provides you
Three slots, with up to nine advertisers
with the opportunity to do more than just
in rotation: £2,000 each
promote a course.
Format
• F lexible delivery – update your content
throughout the period to reflect your • 100 x 100 thumbnail, static .gif, .png, .jpg only
changing priorities. • 40 words of text
31 clicks per day on average
ucas.com Clearing resource pages
Appear on multiple Clearing resource pages, all linked to from the Clearing
landing page, and all focused on information about results, what’s next,
and where to get support.
The highlights Technical information
• I ncrease your profile – appear on the pages Your ads will run from early July through to
used by students to understand the September (exact dates to be confirmed).
Clearing process.
Opportunities
• A
lign with UCAS’ advice – benefit from
One slot, with up to two advertisers
students’ trust in UCAS to deliver advice
in rotation: £5,000 each
and information during this key period.
Format
• B
uild your message – repeat surfacing of
your campaign encourages conversion. MPU on landing page, available on rotation,
multiple animated .gifs/.png permitted.
Size: 300 x 250px
533,015 ad impressions in total
0.33% average click through
2017 performanceSearch tool keywords
At the centre of applicants’ searches for new opportunities, your course adverts,
targeted by subject, will appear alongside their search results.
The highlights Technical information
• B
e a part of the search – deliver access Your ads will run from early July through to
to the prospects you’re looking for as September (exact dates to be confirmed).
they research.
Opportunities
• F lexible campaigns – promote across
Advertising slots:
multiple subjects, or specific opportunities.
• Tier 1: £5,000
• E xclusive positioning – your brand is the
• Tier 2: £3,000
only one an applicant will see when they
• T
ier 3: £1,500
land on a specific subject.
Subjects: agriculture, architecture, biology,
business, computer science, creative arts,
dance, drama, engineering, english, history,
languages, law, maths, media, medicine,
music, nursing, psychology, science, social
studies, sport, teaching, veterinary science.
Format
Multiple animated .gifs/.png permitted.
Size: 160 x 600px
5,235,609 ad impressions in total
0.22% average click through
2017 performanceTrack ads
At the heart of the application process, adverts are served to unplaced
applicants, resonating directly with their needs.
Your course vacancy messages in front of Technical information
applicants as they find out their status.
Your ads will run from early July through to
Reassurance for you that you’re only reaching
September (exact dates to be confirmed).
those who are confirmed as unplaced – high
profile and high impact. Opportunities
The highlights Four slots, with up to eight advertisers
in rotation: £10,000 each
• U
nique placement – the only way you
can promote your course to an applicant Format
at the exact moment they find out they On status page, available on rotation, multiple
are unplaced. animated .gifs/.png permitted.
• I nstant conversion – appearing alongside Size: 300 x 250px
an applicant’s status, you’ll benefit from
instant engagement.
• T
argeted reach – connect only with
unplaced applicants, making every
2,841,790 ad impressions in total
message deliver impact. 0.05% average click through
2017 performanceNEW
Email promotion
Direct to the inboxes of those who are verified as being unplaced. High impact and
relevant emails – sent from UCAS with your creative – get the attention you need.
New for 2018. In response to client demand, With 20 slots available on, and immediately
and changing student behaviours, we are now after, results day, and 25 thereafter, our data
able to offer limited, premium results day sends. segmentation capabilities, send capacity, and
Be one of the first to reach thousands technical expertise give you a winning solution to
of applicants looking for a place. promoting your course availability.
Whether you need to target by location, subject, or
achievement, nobody can reach verified, unplaced
applicants quicker than UCAS Media.
Date of send Availability Minimum spend
Thursday 16 August 20 £20k + VAT
Friday 17 August 20 £8k + VAT
Saturday 18 August 20 £6k + VAT
Sunday 19 August 20 £5k + VAT
Monday 20 August 25 £4k + VAT
Tuesday 21 August 25 £4k + VAT
Wednesday 22 August 25 £4k + VAT
Thursday 23 August 25 £4k + VAT
Friday 24 August 25 £4k + VAT
Tuesday 28 August 25 £2k + VAT
Wednesday 29 August 25 £2k + VAT
Thursday 30 August 25 £2k + VAT
Friday 31 August 25 £2k + VAT
Average open rates of 32% over Clearing period
2% click through rateAchieve impact with UCAS Media Get on board
Reaching over 2.4 million prospective and current students every year, Sign up to UCAS Media’s Clearing inventory for greater brand presence,
we hold the largest and only verified student database in the UK. precision-targeting options, and a bigger return on investment. The
booking process is now based on a lottery system. This makes it fairer,
Our deep understanding of where students are Timing optimisation and gives you far longer to choose, make, and submit your requests.
in their decision-making, the touchpoints they
The moment at which the campaign is enabled
are already engaged with, and the destinations
can directly influence the success seen. Our
they are considering, gives us countless What happens next? Monday 29 January – an independent,
team understands the trends in engagement lottery-based draw system will determine
demographic, geographic, and behaviour- Select your inventory – this document
for this audience, and how to get the most out where inventory is allocated. Your account
based segmentation opportunities. contains everything you need to know,
of our marketing channels. manager will confirm your booking on
Creative impact including the booking form for January
30 January.
We’ll provide ongoing monitoring and
purchase, the specifications, and the
Results from the right targeting can be greatly response to optimise activity, and deliver
costs. You now have two weeks before Tuesday 10 April – we’ll email you details
amplified with the right creative. Our team the desired outcomes.
the booking window opens. of the inventory for May purchase, the
uses its years of experience to craft creatives
specifications, and the costs.
to ensure the campaign gets attention, and Monday 22 January to Friday 26 January –
generates action. booking opens. You’ll have these five Terms and conditions
working days to email your booking form
Changes to subject line, visual layout, and
to us. Find the form on our website.
campaign message can have a dramatic
impact on results, and from our experience
delivering over 7,600 campaigns a year,
we know what works.UCAS Media Rosehill New Barn Lane Cheltenham GL52 3LZ 01242 544 881 ucasmedia@ucas.ac.uk @UCASMedia
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