CRN MARKETING KIT 2018 - nextmedia Pty Ltd
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
CRN
MARKETING KIT 2018
MAGAZINE OF THE YEAR
IT JOURNALISM AWARDS 2015 & 2016
BEST BUSINESS TECHNOLOGY COVERAGE
IT JOURNALISM AWARDS 2017
CRN
MARKETING KIT 2018
The Content
CRN is an internationally respected brand with a strong local
focus on the issues that matter most to the Australian channel
GET TO KNOW WHAT CRN STANDS FOR
We focus on quality content and fostering a Portfolio
community in the channel. CRN aims to: of content
Provide must-read, high-quality, local and Offer multiple, targetted platforms through Print
targeted content aimed at decision-makers which advertisers see return on investment. magazine
in the Australian IT industry. Monthly, 11
Be a positive force in the industry, a visible issues per
Remain a fiercely independent and trusted player in the Australian IT community and year
source for our readers. foster strong relationships.
Channelwire
Ensure all our platforms – print, email, digital, Create a team environment that motivates our newsletter
events – offer their own unique value. people to be their best, to recognise excellence Twice daily
and to share in our successes.
Website
THE EDITORIAL TEAM Tens of
thousands of
Steven Kiernan Editorial Director Nico Arboleda Nico is the unique users
Steven has over a decade of latest member of the CRN
experience in business publishing team, covering the IT channel of Live events
in Australia and Europe. He vendors, distributors and resellers Including
oversees the strategic direction & focused on stories about awards,
of the CRN brand, including news successful Australian IT projects conferences,
and features, print and digital, and led by channel partners. Raised in roundtables
CRN’s expanding events portfolio, including our Sydney, Nico worked as a copywriter and journalist and briefings
annual CRN Fast50 awards. Steven’s technology in the Philippines, reporting on green technology,
interests span the whole channel, with a particular climate change & science research. CRN Fast50
focus on cloud, channel strategy, partner programs Recognising
and services. top channel
THE NEXTMEDIA IT TEAM performers
Michael Jenkin Deputy Editor
Michael brings a strong CRN works closely with our colleagues on iTnews, Pipeline
background in newspaper the country’s leading website aimed at CIOs and Two day
journalism having worked for enterprise IT buyers. The iTnews team includes Allie conference.
West Australian Newspapers for Coyne and Glenn Rees. We are also supported by Multiple
more than five years, as well as the talented team on our custom content division – cities.
radio experience with the ABC. seasoned editor Ry Crozier and David Braue.
He takes an active role on the CRN news desk
and is also responsible for our award-winning EXPERT CONTRIBUTORS
monthly magazine.
CRN boasts the most impressive support team
Brendon Foye Journalist of contributors in the Australian IT industry,
Brendon covers the news beat for thanks to regular articles from experts journalists
CRN and our daily Channelwire Nate Cochrane, Sholto Macpherson, Brad Howarth,
email newsletter. He is passionate Justin Warren and Matthew Powell.
about end user devices and
consumer tech, and also brings CRN USA
a personal connection to the
Australian channel – his family We provide exclusive content from global channel
runs a regional reseller and telco. publishing powerhouse CRN USA, our partner.
2
CRN Connecting the Australian Channel Vendors Distributors IT Solution Providers
CRN
MARKETING KIT 2018
The Numbers
CRN has consistently grown our digital reach and engagement while
cultivating a targeted audience for our award-winning magazine
8,108
MAGAZINE
MONTHLY
CIRCULATION
Oct 2016 – Mar 2017
CAB Audited Media
Association of Australia
386,814
AVERAGE
MONTHLY PAGE
IMPRESSIONS
Australia.
Google Analytics:
July – Sept 2017
71,122
AVERAGE MONTHLY
NEW USERS
Australia.
Google Analytics:
July – Sept 2017
2018
3
CRN Connecting the Australian Channel Vendors Distributors IT Solution Providers
CRN
MARKETING KIT 2018
The Audience
CRN engages with decision-makers from channel partner companies
to ensure vendors and distributors see ROI from their marketing spend
COMPANY CLASSIFICATION
Read by the
CLASSIFICATION % OF TOTAL channel
IT Solution Providers 85% The majority
of our
Vendor 8% readers
(more
Distributor 7% than 85%)
Source: nextmedia Reader Survey 2015 classify
themselves
as channel
partners,
offering
85% a highly
targeted
IT Solution audience for
Providers distributors
and vendors
JOB TITLE
TITLE % OF TOTAL
Senior Management 60%
Sales/Account Management 13%
Tech Support/Pre- & Post-Sales 11%
Marketing/Product Management 4%
60%
Operations/Finance/Admin 4% Senior
Management
Developer 1%
Other 7%
Source: nextmedia Reader Survey 2015
4
CRN Connecting the Australian Channel Vendors Distributors IT Solution Providers
CRN
MARKETING KIT 2018
The Audience
PURCHASING ROLE COMPANY TARGET MARKETS
Consumer 28%
90%
Authorise, recommend Goverment 51%
or approve purchases
SMB (up to 50 seats) 63%
Midmarket (50 - 500 seats) 68%
Enterprise (500+ seats) 55%
10%
No
involvement
Source: nextmedia Reader Survey 2015 Source: nextmedia Reader Survey 2015
COMPANY SIZE
NUMBER OF EMPLOYEES % OF TOTAL
Under 10 30%
10-49 33%
50-99 6%
100-250 9%
250-500 4%
500-999 4%
1000 plus 14%
Source: nextmedia Reader Survey 2015
5
CRN Connecting the Australian Channel Vendors Distributors IT Solution Providers
CRN
MARKETING KIT 2018
The Magazine
CRN magazine is a premium IT business publication. We invest heavily
in quality editorial and provide analysis, commentary and leading-edge
technology advice
69%
refer
the m back to
ag
regu azine
throu larly
the mghout
onth
52%
have v
an adv isited
e
websit rtisers
e after
readin
g CRN
41% hav
e
prod bough
serv ucts t
o
read ices aft r
ing er
CRN
ADVERTISING RATES
SIZE/POSITION CASUAL 3-6 INSERTIONS 6-12 INSERTIONS
Cover Wrap $12,000 $10,000 $8,000
Inside Front Cover Gatefold $10,000 $8,000 $7,000
Double Page Spread $9,750 $8,000 $6,500
Full Page $5,000 $4,000 $3,000
Half Page $3,105 $2,500 $1,750
1/4 Page Vertical $1,200 $1,000 $700
Full Page Advertorial $6,000 $5,500 $5,000
MarketWatch $2,000 $1,600 $1,100
Other premium advertising placements are available such as: Inside Front Cover, Outside Back Cover, Gatefolds, Inserts, Booklets,
Bellybands, Barn Doors, Tip-ons, other fractional advertising and custom content. Prices upon request.
6
CRN Connecting the Australian Channel Vendors Distributors IT Solution Providers
CRNMARKETING KIT 2018
The Features Calendar
We plan a year’s worth of IT and business content to guarantee
reader engagement, while also supporting your marketing needs
CRN MAGAZINE EDITORIAL FEATURES CALENDAR 2018 FEBRUARY TO JUNE
ISSUE FEATURE 1 FEATURE 2 FEATURE 3 - CROSS-CHANNEL SPECIALS MATERIAL
February Cloud Telco Collaboration CRN 31st
On Sale Inside Australia’s hyperscale cloud Adding telecommunications services to We speak to 4-5 channel partners of Fast50 January
14th February battle an IT business collaboration technology post
coverage
March Security Servers / Storage Hardware / Devices 28th
On Sale Adopting next-gen security technology Selling the value of backup and DR We speak to 4-5 channel partners February
14th March about reselling devices
April Services Mobility Cloud 4th April
On Sale Bringing automation to the midmarket The MDM and mobile security sector We speak to 4-5 channel partners of
18th April MSP sector major SaaS vendors
May Distribution Printing Networking CRN 2nd May
On Sale Disties rapidly scale up their vendor How Australian printing resellers are We speak to 4-5 channel partners of Pipeline
16th May portfolios in the cloud era responding to sector upheaval wireless technology & Impact
Awards
June Servers / Storage Cloud Services 30th May
On Sale Where are the opportunities in the The latest in hybrid cloud developments We speak to 4-5 MSPs about their IT
14th June challenging server market? service management technology
7
CRN Connecting the Australian Channel Vendors Distributors IT Solution Providers
CRN
MARKETING KIT 2018
The Features Calendar
CRN MAGAZINE EDITORIAL FEATURES CALENDAR 2018 JULY TO DECMBER
MATERIAL
ISSUE FEATURE 1 CROSS CHANNEL FEATURE 2 SPECIALS DATE
July Hardware / Devices Services Data centre 4th July
On Sale Windows 10 devices, two years on Building a managed services practice We speak to 4-5 channel partners of
18th July critical infrastructure technology
August Software Distribution Security CRN 1st August
On Sale Inside the channel of Australian The diversification strategies of We speak to 4-5 channel partners of Fast50
15th August analytics experts Australian distributors major information security vendors launch
party
September Networking Services Networking CRN 29th
On Sale Wireless Bulding services capabilities vs white- We speak to 4-5 channel partners of Channel August
12th September labelling networking infrastructure Chiefs
October Collaboration Servers / Storage Software 3rd
On Sale Partner opportunities in the latest Hyperconverged infrastructure We speak to 4-5 channel partners of October
17th October cloud-based collaboration tools analytics and BI technology
November Data centre Distribution Printing 31st
On Sale Critical infrastructure advances and CRN’s annual distribution report We speak to 4-5 print resellers October
14th November innovations
December Security Software Servers & Storage CRN 21st
On Sale Security: AI and analytics innovations The CRM and ERP partner opportunity We speak to 4-5 channel partners Fast50 November
5th December of flash storage / hyperconverged awards
technology
NOTES ON FEATURES
We work a minimum of two months ahead For Cross-Channel, each month we are looking
(ie, we will be planning the April features in to interview four resellers, systems integrators
February). Please reach out early to avoid or MSPs each month that specialise in that
disappointment. month’s subject area.
We will publish a range of other features and
specials throughout the year. Please contact
Michael Jenkin for more information.
8
CRN Connecting the Australian Channel Vendors Distributors IT Solution Providers
CRN
MARKETING KIT 2018
Spotlights
Spotlights are editorially focussed news hubs/sections that allow
an advertiser 100% share of voice around relevant content.
Spotlights are associated with the magazine features.
FEBRUARY EXAMPLE - SPOTLIGHT ON CLOUD - ADVERTISERS TO RECEIVE OPTION 1 OR 2 - NOT BOTH
VALUE INVESTMENT
FORMAT SECTION PLACEMENT INCLUSIONS/STATS FEBRUARY MARCH (AUD $) (AUD $)
5 12 19 26 5 12 19 26
Print Fullpage Full page within/close to feature Full subscription quanity 14 $5,000
(Eg, Cloud)
Print Feature Spotlight on Specific Column 250 words advertorial column on 14 $2,000
- OPTION 1 within feature (Eg, Cloud) topic - includes logo & picture of
sponsor
Print Feature Spotlight on “Cross Channel” We speak with 4 relevant providers 14 $2,000
- OPTION 2 and ask 4 questions relating to the
feature discussion. The sponsor
answers the same questions and
provides logo & picture
Digital Spotlight content from magazine CRN designs ad traffic drivers to this $15,500
transformed into digital content on including: Newsletter sponsorship,
website to the Landing Page Interstitial, EDM & Halfpage,
Digital Spotlight content from magazine Client only designs Roadblock $6,000
transformed into digital content ad units: Skin+Superleader, Mrec &
on website to the Landing Page Leaderboard (and 320x50 Mobile
& Section/hub/keywords (Eg, Leaderboard) for these placements
Cloud),
Invest only
Total Impression quantity of client supplied Roadblockwill differ from topic to topic. $30,500 $13,000
Print will be in 1 x issue, then all digital components will run for 2 weeks following magazine release date.
Prices are Nett, AUD
9
CRN Connecting the Australian Channel Vendors Distributors IT Solution Providers
CRN
MARKETING KIT 2018
The Website
The CRN website is the daily source of breaking news from the
world of IT, relentlessly focussed on serving the needs of the channel
386,814
Average Monthly
Page Impressions
71,122
Average Monthly
New Users
CRN’s readership has continued to grow thanks to ongoing
investment in our editorial team. This has meant increased
content and more face-to-face time at industry events. As well as
strengthening relationships, we have continued to expand our
database of IT solution providers in the Australia channel.
10
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
The Website
44%
CRN.COM.AU
Almost half of CRN
online readers visit
the website daily
several times a week
11,244
CHANNELWIRE
The daily CRN
Channelwire
newsletter has over
11,000 subscribers
100%
CHANNELWIRE
Average open rate
is 29%, while 100%
of CRN online
readers find the
newsletter useful
7,606
EMAIL
MARKETING
We have over 7,500
EDM subscribers
with an average
open rate of 22%
35%
EDMs
Subscribers that
bought or
recommended
the purchase of
products & services
Source: internal data and nextmedia Reader Survey 2015
11
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
Surveys
To gain an intelligence advantage in the market many companies
use CRN surveys. These provide valuable information about the
market as well as the data from the respondents.
SURVEY STRUCTURE RESULTS
Topic is mutually agreed by the client and Minimum 100 contacts shared
editorial The results are anonymised and shared
The topic questions are generated by editorial with sponsor in an infographic format plus
to maximise reader engagement published in CRN magazine
Participation in the survey is promoted on-line
and using the CRN EDM’s INVESTMENT
The participants must opt-in to share their $15,000 to $20,000 dependent on resulting
data the sponsor report
12
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
The Rates
CRN offers compelling packages for all budgets and campaigns. Speak
to our advertising team today to discuss your marketing requirements
CRN ONLINE ADVERTISING RATES 2018
RUN OF SITE SECTION HOME PAGE
CREATIVE AD UNIT AD SIZE FILE SIZE
(CPM) TARGETED (CPM) (CPM)
Leaderboard $100 $140 $170 728 x 90 60 KB
MREC $100 $140 $170 300 x 250 60 KB
Half Page $140 $180 $200 300 x 600 60 KB
Button $40 $50 $60 300 x 100 40 KB
Interstitial Sponsorship $300 N/A N/A 640 x 480 100 KB
AM or PM
Billboard $170 $190 N/A 970 x 250 100 KB
Skin (includes Super $300 $400 $550 Skin - Specifications 180 KB
Leaderboard) on request plus
Super Leaderboard 100 KB
970 x 90
Sponsored Link $1,000 N/A N/A 82 x 25 10 KB
p/month 8 - 15 words
Roadblock Section N/A $600 $700
Sponsorship
Newsletter $3,250 N/A N/A 650 x 90 30 KB
Sponsorship p/week
300 x 250 30 KB
(AM or PM)
82 x 25, 8 - 15 words 30 KB
eDM $850 /000 N/A N/A Specifications 100 KB (html
on request + images)
Mobile Leaderboard $75 N/A N/A 320 x 50 40KB
CREATIVE COSTS 2018
PRODUCTION/
CREATIVE AD UNIT CREATION COST
AMENDMENT COST
eDM $250 $500
Skin $250 $500
AD UNIT AMENDMENT COST CREATION COST
Interstitial / Leaderboard / $250 $500
MREC / Super Leaderboard (+$100 per additional ad) (+$150 per additional ad)
Button / Newsletter Ads $150 $250
(+$100 per additional ad) (+$150 per additional ad)
13
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
CRN Events 2018
A series of focused bespoke solutions to drive customer relationships,
create sales opportunities and to build brand awareness ensuring
you receive the maximum exposure to your target audience.
CRN EVENTS 2018
MONTH EVENT
April CRN Pipeline (Melbourne)
May CRN Pipeline + Impact Awards (Sydney)
July CRN Fast50 Launch Party
November CRN Fast50 Awards
New events maybe announced throughout the year. Contact your CRN Account Manager for a quote.
CRN PIPELINE
+ IMPACT
AWARDS
Over 150
delegates
attended the 2017
summits.
CRN FAST +
LAUNCH AWARDS
Over 100 delegates
attended the launch
party in July for
drinks, networking
and keynote
addresses. 280
attended the main
awards in November.
14
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
Other Marketing Services
CRN provides a range of bespoke solutions to support your marketing
needs, from intimate events to roadshows to custom content and reports
ADDITIONAL CRN MARKETING SERVICES
Networking events – Breakfast Briefings, Lunch & Learns & Afternoon/Evening Information Functions
Exclusive Roundtable events – specific industry sectors or client focussed
Custom Content – Print & Online
Surveys
Demand Creation – generation of sales leads (telemarketing & content syndication)
E-book publishing
Independent Research/Whitepapers
All promotion, production, content hosting, reporting, data capture and post synopsis
is managed by the CRN team. Contact your CRN Account Manager for a quote.
EXAMPLES OF HOW CAN CRN HELP YOUR BRAND
CUSTOM
ROUNDTABLES
Includes delegate
acquisition, event
organisation &
post event editorial
coverage
ESET ROADSHOW
Sydney, Melbourne
& Brisbane
Included delegate
acquisition,
promotion, event
organisation,
pre & post event
editorial coverage
15
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
Other Marketing Services
AWS SUMMIT
CRN acted as
the Official
Media Partner
Included a CRN/
iTnews media stand
with media coverage
and custom case
study production
INGRAM MICRO
& MICROSOFT
Server 2003 End
of Support Guide
Included custom
content, design and
production online
and 16 page printed
booklet inserted into
CRN magazine
DELL EMC GUIDE
Quarterly Business
Solutions Series -
Included custom
content, design and
production online
and 16 page printed
booklet inserted into
CRN magazine
16
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
Event Marketing Packages
If you want to recruit and attract channel partners to your event then
one of our event marketing packages is custom designed to help
Platinum Package
INCLUDES
1 x EDM (7,606 subscribers)
1 x Newsletter Sponsorship sent 5 x AM sends (11,244 subscribers)
20,000 Half page impressions (can be geo-targeted)
1 x Event Listing on events page and newsletter
Cost: $8,500 (Value $12,765)
Gold Package
INCLUDES
1 x EDM (7,606 subscribers)
20,000 Half page impressions (can be geo-targeted)
1 x Event Listing on events page and newsletter
Cost: $5,500 (Value $9,515)
Silver Package
INCLUDES
20,000 Half page impressions (can be geo-targeted)
1 x Event Listing on events page and newsletter
Cost: $2,000 (Value $3,050)
Bronze Package
INCLUDES
1 x Event Listing on events page and newsletter
Cost: $250 per event
17
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
Print Specifications
Advertising Sales Coordinator: Ashley Carolan
02 9901 6178, acarolan@nextmedia.com.au
MATERIAL REQUIREMENTS
ALL MEASUREMENTS SHOWN ARE IN MILLIMETRES, HEIGHT X WIDTH
IMAGES ARE NOT TO SCALE
DISPLAY ADVERTISING SPECIFICATIONS
CRN magazine is a perfect bound publication.
PDFs
FULL PAGE (FPC) • Please supply PDF files to the PDF/X-3 standard.
FOLD
TRIM 275 X 210 • Resolution is 300 dpi.
BLEED 285 X 220 • All fonts must be embedded in the PDF.
TYPE AREA 265 X 200
Fonts must be active on your system at the time of pdf creation.
DOUBLE PAGE SPREAD (DPS) Image specifications
• Image resolution is 300dpi. All colours must be set to CMYK.
TRIM 275 X 420
BLEED 285 X 430 • Do not enlarge images more than 25%
TYPE AREA 265 X 410 • Check all linked images are updated.
Please supply DPS ads as two single pages.
To ensure no information is lost, please Document specifications
avoid running within 8mm of the fold
• Digital files must be prepared to the correct final size - check
that type, trim and bleed areas are correct.
• Ensure all live elements you wish to print are kept within the
type area.
COVERWRAP (FALSE COVER) • Bleed - provide 5mm of bleed where bleed is required.
Check that crop marks are visible.
Colour specifications
• All colours to be set to CMYK – no RGB.
• For a rich solid black use 100% Black plus 70% Cyan.
PAGE 1 PAGE 2
Never use 100% of all four colours.
TRIM 275 X 160 TRIM 275 X 160
• Total sum density (total ink weight) to fall between 280% & 300%.
GUTTER
BLEED 285 X 170 BLEED 285 X 170
TYPE AREA 265 X 150 TYPE AREA 265 X 150 • Convert all spot colours to CMYK.
• Black text level type should be 100% black only.
Fonts
NB: Please allow a 10mm
type-safe area on the right • nextmedia supports Open type fonts and PC Postscript fonts only.
hand side of page 2 to allow
for the magazine gutter Applications supported
• InDesign, Photoshop, Illustrator, Word docs, Text docs, PDF.
DELIVERY OPTIONS
DISPLAY ADVERTISING - BROKEN SPACE • Quickcut to nextmedia (preferable)
• Websend or Dropbox
• Hightail (previously YouSendIt) www.hightail.com
EMAIL
1/2 PAGE HORIZONTAL
We accept email files under 30mb. Please note the booking
1/3 PAGE VERTICAL
1/2 PAGE VERTICAL
1/4 PAGE VERTICAL
number and magazine title in the subject field and email to
Mel Ballard - mballard@nextmedia.com.au
265 x 48
265 x 65
FTP
1/3 PAGE HORIZONTAL Email the Advertising Coordinator to obtain login details at
80 x 200
mballard@nextmedia.com.au
CONTACT US
1/4 PAGE HORIZONTAL CRN magazine Advertising Coordinator - Mel Ballard on (02) 9901
6160 or mballard@nextmedia.com.au
STRIP ADS 25 x 200 For additional custom sized options such as gatefolds, ’ belly-bands’
and barn doors’ please contact the Advertising Coordinator.
All fractional ads are floated.
CARRIER
CONNECTING THE AUSTRALIAN CHANNEL
If undeliverable, please return to:
MARKETWATCH SHEET
Locked Bag 3355, St LeonardS nSW 1590 auStraLIa
are your details correct? If not please go to:
www.crn.com.au/manage
PRINT
POST
100007580
POSTAGE
PAID
ADVERTISING
AUSTRALIA
FULL PAGE
NB: This spec only applies to ads
in the marketwatch section.
All other ads please use display
or coverwrap specs
TRIM 260 x 210
BLEED 270 x 220
TYPE AREA 250 x 200
TRIM 110 x 297
BLEED 115 x 307
TYPE
The latest AREA
channel news100 x 290
and analysis from
Australia and around the world.
Sign up to the CRN Channelwire now - www.crn.com.au/signup
CRN Carrier Sheet 2014.indd 1 7/04/2014 12:55:57 PM
18
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
Online Specifications
Advertising Sales Coordinator: Ashley Carolan
02 9901 6178, acarolan@nextmedia.com.au
ONLINE ADVERTISING REQUIREMENTS
All supplied ads require both the creative and
clickthrough URL.
Standard image formats (.jpg, .gif, .png) and third-party
tags are supported.
HTML5 ads are recommended to be third-party ad served.
Maximum of 24 frames per second for animation and video.
Maximum animation length of 15 seconds.
All audio must begin muted and initiated on click.
Autoplay (muted) is allowed on video ad units. Clearly
visible play / pause / stop video controls are required.
Expansion must be user initiated on click. Pushdown ad
units may be rollover initiated.
All expanded ad units must have a clearly visible and
defined close button.
Third-party ad serving is supported on most ad units. See
specifications table for further details and please check
with your ad server representative for more information on
their specifications.
All expandable ad units must be third-party served.
All creative must function uniformly on both MAC and PC
platforms as well as multiple browser versions of Safari,
Internet Explorer, Mozilla and Firefox.
IMPORTANT: Please note that Flash creative is no longer
being accepted due to recent changes and restrictions within
Google’s Display Network. More information about these
changes be found here:
https://plus.google.com/+GoogleAds/posts/dYSJRrrgNjk
More information regarding HTML5 ad creation can be
found here:
http://www.iab.com/guidelines/html5-for-digital-advertising-
guidance-for-ad-designers-creative-technologists/
NEWSLETTERS
All supplied ads must be static GIF or JPG format only.
RICH MEDIA
Expansion must be user initiated on click. Pushdown ad
units may be rollover initiated.
All expanded ad units must have a clearly visible and
defined close button.
Third-party ad serving is supported on most ad units. See
specifications table for further details and please check
with your ad server representative for more information on
their specifications.
All expandable ad units must be third-party served.
MATERIAL DEADLINE
nextmedia requires that all creative be submitted one
week prior to live date to allow for testing and approval.
Please ensure that all specifications are met. Ads that do
not meet all our specifications will be rejected, affecting
the launch date of the campaign.
If you have any further questions regarding campaign
tracking for this placement, please contact your
Nextmedia account manager
19
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersCRN
MARKETING KIT 2018
Contacts
We love to hear from our readers and advertisers, so please get
in touch and let the friendly CRN team help with your enquiry
THE NEXTMEDIA ENTERPRISE IT PORTFOLIO
Nextmedia Pty Ltd boasts a high-quality and our other properties for Australian enterprise
expanding portfolio of brand for the enterprise IT IT readers include SC (Secure Computing),
sector. We have enterprise IT covered with CRN Information Age, BiT (Business IT) and IoT Hub.
Australia, the leading title for supplier of IT, and Nextmedia also publishes a range of consumer
iTnews.com.au, the most-respected brand for tech and gaming titles, including PC & Tech
buyers of enterprise IT. Along with CRN and iTnews, Authority, PC Power Play and Sound+Image.
ADVERTISING EDITORIAL EVENT AND
CONTACTS CONTACTS DATABASE MANAGERS
Prue Herman Steven Kiernan Taline Haroyan
IT Sales Director Editorial Director Event Manager
(02) 9901 6308 (02) 9901 6194 (02) 9901 6302
pherman@nextmedia.com.au skiernan@nextmedia.com.au tharoyan@nextmedia.com.au
Andrew Jackson Michael Jenkin Malin Lyckang
Account Manager Deputy Editor Events & Office Manager
(02) 9901 6374 (02) 9901 6395 (02) 9901 6126
anjackson@nextmedia.com.au mjenkin@nextmedia.com.au mlyckang@nextmedia.com.au
Steven McDonald Brendon Foye Alison Begg
Account Manager Journalist Programmatic and Digital
(02) 9901 6365 (02) 9901 6159 Operations Manager
smcdonald@nextmedia.com.au bfoye@nextmedia.com.au (02) 9901 6346
abegg@nextmedia.com.au
Jermaine Borquaye Nico Arboleda
Account Manager Journalist Ashley Carolan
(02) 9901 6381 (02) 9901 6195 Advertising Sales
jborquaye@nextmedia.com.au narboleda@nextmedia.com.au Coordinator
(02) 9901 6178
Sean Fletcher acarolan@nextmedia.com.au
Account Manager
(02) 9901 6367
sfletcher@nextmedia.com.au
20
CRN Connecting the Australian Channel Vendors Distributors IT Solution ProvidersYou can also read
