DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike

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DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
DRAURADWEG
THE 5-STAR CYCLING PATH ON THE
SOUTHERN SIDE OF THE ALPS
DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
ITA   AUT - Osttirol   AUT – Kärnten   SLO    CRO
15k   50k              230k            150k   70km
DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
Facts
•   from Toblach (ITA) to Legrad (CRO), ca. 515 km, 1500 m↑, 2800m↓
•    continuously signposted (as R1 in Tirol and Carinthia)
•    mostly alongside the riverbank of river Drava
•    mostly perfect developed(asphalt or macadam)
•    ideal for trekkingbikes / E-Bikes
•    perfect for casual cyclists and families
•    many POI`s & lakes close to the cycling path
DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
Drauradweg –
historical development
• during the `80 build in the course hydroelectric
  power stations development (ÖDK)
• today`s cycling path was originally built as access and
  exit to construction area
• first section: Spittal – Völkermarkt (1990 marked as
  R1)
• Interreg project 2005 – 2008: bigger investment in
  infrastucture like path, resting places etc.
DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
Der Drauradweg –
signposting
• permantently marked in both
  directions (Carinthia, Tirol)
• big panorama signposts all 20 km
• Drauradwegwirte and POI`s are
  marked too
DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
Drauradweg –
    Status Quo
• Drauradweg-Wirte (accomodations, gastronomy, POI`s)
• maintenance: region and provincial government
• ADFC: 5-star quality cyling path (classification system)
• app. 180.000 cyclists p.a. at the DRW counted in 2017
• peak value July 2017: 3.800 cyclists a day(Villach,
  Friedensbrücke)
• 30 % locals, 60 % stage cyclists , 10 % day tripper
DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
Development of quality
DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
ADFC_classification 2012

                                        G esam tpunkte
            D urchschnitt pro E tappe    Substar         G ew ichtung       83,3
      4.3            70,9                   3                15%             11
      4.4            60,9                   2                15%             9
      4.5            86,7                   4                15%             13
      4.6            95,5                   5                 5%             5
      4.7            96,9                   5                20%             19
      4.8            70,2                   3                15%             11
      4.9            100,4                  5                 5%             5
     4.10            107,9                  5                10%             11

                    S terne              P unkte              B ew ertung
                       5                 91-100          -                -
                       4                  76-90          4              ****
                       3                  61-75          -                -
                       2                  46-60          -                -
                       1                  31-45          -                -
                       0                 bis 30          -                -
                                                   4
DRAURADWEG THE 5-STAR CYCLING PATH ON THE SOUTHERN SIDE OF THE ALPS - Drava Bike
result 2015-
progress report
classification tool

                              RFWZ-PU v0 .65h                                                                                                                                       4.3 Breite                                                                                                                                                                                                                                                                                                                                                                                                                                4.4 Oberfläche                                                                                                                                                                                                                                                                                              4.5 Wegweisung                                                                                                                                                                                                     4. 6 Routenführung                                                                                                                                                                                                                          4.7 S icherheit                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          4.8 Infrastruktur                                                                                                                                                                                                                                                       4.9 Anbindung ÖV
                              km -Angaben
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     I         II                                        III                          IV                      V                                       VI

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   unbefah rbar Schiebes tre cke (Pk t. aut om.)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Juge ndherberge / Herberge / Heuho tel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               geleg entlich KFZ / SB 50 0-1500 / T3 0
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   sch lec ht befah rb ar (auf 100 m genau )
                                 Ortsangabe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Bahnv erk ehr me hrmals täglich (3 -5)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              >3000 Kf Z (in km , auf 10 0m gen au)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      >5000 Kf Z (in km , auf 10 0m gen au)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               unges ich erte Qu erung - auße ro rt s

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        unges ich erte Qu erung - in nerorts
                                                                                                                                                                                                                                                                                                                                                                                  Um laufs chrank e > 1 ,50m m . WH

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Ferienwohn ung / Priv atzimmer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Leitp lank en (auf 10 0m ge nau)
                                                                                                                                                                                                                                                                                    Str. -b enutz g. in Kategorie >IV

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Fahrradbus mehrma ls tä glic h
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Pension / G asth of 1-2 Sterne
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        angeo rdn ete Sc hiebe streck e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        konk urrierende Wegweis ung

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   straßenbe gleitender Radweg

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Infotaf elmodu l - Radfernweg
                                                                                                                                                                                                                                                Str. -b enutz g. in Kategorie III

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Touris t-In fo (ATIS/I-Marke )
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          5 Stufen m /o SR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              was se rge bunde ne Deck e

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             einz elne Stufe / Bords tein

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Infotaf elmodu l - Regio nal
                                                                                                                                                                                                                                                                                                                        Um laufs chrank e < 1 ,50m

                                                                                                                                                                                                                                                                                                                                                     Um laufs chrank e > 1 ,50m

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Höh enmet er / Mono tonie

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Bahnv erk ehr (FV) täglich
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                sch lec ht les bares Sc hild

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Gefa hre nstelle (s chwer)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Widersp ruch z ur STVO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   in k m (auf 1 0m gena u)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Gefa hre nstelle (leich t)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              unges ich erte Qu errille

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      >1500 Kf Z / SB >3000
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          selb ständ iger Radweg
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           sons tige Oberfläche n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Ortse ingan gss childer
                                                                                                                                                                                                 Spurplatte n 0,6< 1,0m

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ÖV meh rmals täglich
                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Polle r >1,30 m it WH

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Fahrradbus täglich
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    sehr g ut befah rb ar

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Tre ppe 2-5 Stu fen

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Geruc hsbe last ung
                                                                                                                                                                                                                          Spurplatte n
situation before restoration-
 crooked lanes
situation after restoration
reconstructed sections in Carinthia
new road sections
new bridge made for cyclists
Weißenstein/Puch
new signposting
removal of dangerous spots-
 (blocking devices etc)
result 2016
result 2019
Drauradweg_storytelling
initial position

• Drauradweg is our key product in terms of leasure
  cycling
• since 2016 on of only 4 5 star cycling pathes in
  Europe after ADFC regulations
• one of the most popular cycling routes (German
  market)
terms of reference

• developement due to segmentation compared to
  other cycling routes in Europe
• new staging of cycling route with developement of
  storytelling as a manual for further marketing
  activities
• increase of benefit for guest/cyclist and tourism in
  Carinthia
• activation of a new class of guests
steps

•   intensive cooperation with partners in South Tirol, East Tirol, Slovenia and
    Croatia
•   common marketing strategy of those 5 partners in future
•   expansion of cycling route in Slovenia and Croatia `till 2020
•   extention of route from actual 320km to more than 530km in future
•   much better integration of different POI`s alongside the river Drava
•   intensive connection between Drava cycling route and well known
    Carinthian lakes
•    common corporate design of resting areas and information points in Italy,
    Austria, Slovenia and Croatia
•   minimum 4 new resting areas in Carinthia during next 3 years
www.drauradweg.com
Thanks a lot for your attention
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