ESSENTIAL RETAIL GUIDE - L'Oréal Professionnel Education
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ESSENTIAL RETAIL GUIDE
Contents SERIOXYL P3 SÉRIE EXPERT P7 VITAMINO COLOR A-OX P8 LUMINO CONTRAST P13 SHINE BLONDE P15 ABSOLUT REPAIR LIPIDIUM P17 NUTRIFIER P22 VOLUMETRY P25 LISS UNLIMITED P28 CLEANSE AND CONTROL P31 SPECIALIST TREATMENTS P33 MYTHIC OIL P36 HOMME P42 TECNI.ART P47 FIX P48 VOLUME P53 SMOOTH P58 TEXTURE P60 SHINE P62 TEXTURE & SHINE P64 WILD STYLERS P66 DUAL STYLERS P70 INFINIUM P73 PRO FIBER P75
Unleash your hair’s potential
Unleash your hair’s potential
DENSER THICKER
HAIR HAIR
90ml bottles. 90ml bottles.
SERIOXYL KIT 1 SERIOXYL KIT 2 SERIOXYL KIT 3
NATURAL COLOURED SENSITISED
THINNING HAIR THINNING HAIR THINNING HAIR
Shampoo 250ml. Shampoo 250ml. Shampoo 250ml.
Conditioner 250ml. Conditioner 250ml. Conditioner 250ml.
Aqua Mousse 125ml. Aqua Mousse 125ml. Aqua Mousse 125ml.
Shampoo and conditioner Shampoo and conditioner
also available in technical also available in technical
size 1000ml bottle. size 1000ml bottle.
Unleash your hair’s potential
EFFECT: Reveal up
Creates beautiful, thicker, denser
hair in 3 months.
to +1700
more hairs
TECHNOLOGY: in 3 months^
Stemoxydine™ and Neohesperidin™.
Stemoxydine™ reduces the length STEMOXYDINE™
The first hair-revealing
of the dormant phase of the hair’s molecule.
lifecycle, whilst Neohesperidin™ protects
against free radicals cells caused by NEOHESPERIDIN™
oxidative stress. Protects the bulb
against oxidative
stress to ensure it
functions correctly.
HOW TO USE:
To be used daily, preferably at night.
Apply 2 - 8 pipettes to the scalp
according to the client’s needs. Make sure
the scalp is covered with the product.
Massage with the fingertips until it is
absorbed. Do not rinse. Leave to dry.
DENSER HAIR
SIZE:
90ml bottles. 90ml.
EFFECT: Increases the
Creates beautiful thicker hair. diameter of
each hair fibre,
TECHNOLOGY: Lasts up to 10
Intra-cylane.™ shampoos
A reactive silicon that creates a
three-dimensional expanding network PRO-KERATIN
to provide a texturizing, volumising Provides strength
and resistance to hair
effect to the hair. structure.
HOW TO USE: INTRA-CYLANE™
On towel-dried hair, apply a few Thickens every hair
strand instantly.
pumps evenly along the lengths and
ends. Leave to dry naturally or blow
dry using a hairdryer. INCELL
Targets the lengths
of hair and seals the
cuticles.
THICKER HAIR SIZE:
90ml.
90ml bottles.
*Clinical test with 101 subjects, 3 months, tested vs placebo. The average human head has 100,000 hairs, reveal 1,700 more
Unleash your hair’s potential
KIT 1 - FOR NATURAL HAIR GLUCOBOOST™
Provides an immediate
SHAMPOO & CONDITIONER energy boost to the root
of the hair fibre for faster
PRODUCT DETAILS hair growth.
Size: 250ml
Also available in technical size 1000ml bottle
INCELL™
AQUA MOUSSE PRODUCT DETAILS It is a ceramide-
like molecule which
Size: 125ml strengthens the fibre,
seals the cuticle.
APPLICATION
With the shampoo, massage the product in to boost scalp
circulation. Repeat with the conditioner.
PEPPERMINT OIL
Apply the aqua mousse to roots for an instant volume boost.
Stimulates the scalp for
a fresh tingling sensation.
MENTHOL
Stringent like properties
to cleanse the scalp.
KIT 2 - FOR COLOURED HAIR
SHAMPOO & CONDITIONER
STYLING POLYMER
PRODUCT DETAILS
Fine structure around the
Size: 250ml hair to assist with fuller
looking and feeling hair.
Also available in technical size 1000ml bottle
MOUSSE PRODUCT DETAILS
Size: 125ml
APPLICATION
With the shampoo, massage the product in to boost scalp
circulation. Repeat with the conditioner.
Apply the mousse to roots for an instant volume boost.
HOW TO USE:
1 A
pply shampoo evenly to
wet hair and scalp. Use
a massaging action to
stimulate microcirculation of
the scalp. Rinse.
2 A
pply conditioner to damp
hair. Leave on for 1 to 3
KIT 3 - FOR SENSITISED HAR minutes. Rinse.
SHAMPOO & CONDITIONER 3 O
n towel tried hair, divide
PRODUCT DETAILS hair into 4 partings from
Size: 250ml front to back. Start with
the first parting and apply a
MOUSSE PRODUCT DETAILS walnut-sized amount of the
aqua mousse to the start of
Size: 125ml
the parting and distribute it
APPLICATION evenly on the scalp. Repeat
this action for the remaining
With the shampoo, massage the product in to boost scalp
3 sections to cover the entire
circulation. Repeat with the conditioner.
scalp. Comb hair from the
Apply the mousse to roots for an instant volume boost. roots to evenly spread the
product from lengths to
ends. Do not rinse. Dry and
style as usual.
VITAMINO
COLOR A-OX
New colour radiance protection
enriched with anti-oxidant complex
VITAMINO COLOR A-OX
VITAMINO COLOR VITAMINO COLOR VITAMINO COLOR
A-OX SHAMPOO A-OX CONDITIONER A-OX MASQUE
250ml bottles. 150ml bottles. 200ml pots.
Also available in technical Also available in technical Also available in technical
size 1500ml bottle. size 750ml bottle. size 500ml pot.
VITAMINO COLOR A-OX VITAMINO COLOR VITAMINO COLOR VITAMINO COLOR
CC CREME BLONDE A-OX SHAMPOO A-OX CONDITIONER A-OX COLOR 10 IN 1
150ml tubes. 150ml tubes. 150ml bottle. 200ml spray.
VITAMINO
COLOR A-OX
New colour radiance protection
enriched with anti-oxidant complex
VITAMINO COLOR A-OX
EFFECT:
Hair feels instantly more soft and vibrant from the root to the tips.
TECHNOLOGY:
NEW TECHNOLOGY: SiPQ6F3, Enriched with UV filter to protect
against UV damage, tocopherol, panthenol and neohespiridin to fight
against oxidative stress for a more cosmetic result.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat
process if necessary.
SIZE:
VITAMINO COLOR 250ml.
A-OX SHAMPOO
250ml bottles.
EFFECT:
Intensely nourishes the hair fibre for long-lasting colour protection.
TECHNOLOGY:
NEW TECHNOLOGY: Crème riche Technology enriched with UV filter to
protect against UV damage, tocopherol, panthenol and neohespiridin to
fight against oxidative stress for a more cosmetic result.
HOW TO USE:
Apply and work into shampooed and towel-dried hair. Rinse.
VITAMINO COLOR SIZE:
A-OX CONDITIONER 150ml.
150ml bottles.
VITAMINO
COLOR A-OX
New colour radiance protection
enriched with anti-oxidant complex
VITAMINO COLOR A-OX
EFFECT:
Hair are more soft, more shiny and reflections are
more vibrant.
NEW TECHNOLOGY:
Powergel formula enriched with UV filter to protect against UV damage,
tocopherol, panthenol and neohespiridin to fight against oxidative stress
for a more cosmetic result.
HOW TO USE:
Apply and massage into shampooed and towel-dried hair. Leave for 1
minute. Rinse.
TIP:
Use twice a week, alternating with VITAMINO COLOR A-OX conditioner
VITAMINO COLOR
on other days, for best results.
A-OX MASQUE
200ml pots. SIZE:
200ml.VITAMINO
COLOR A-OX
New colour radiance protection
enriched with anti-oxidant complex
WHAT IS IT:
VITAMINO COLOR A-OX
A concentrated sulfate free formula with gentle cleansing agents. For
use both in salons and at home, it allows for more applications than
a traditional shampoo. Its creamy texture transforms into a generous
mousse to gently release impurities from the hair fiber.
EFFECT:
Hair is protected from washing, the strength of the hair fiber is
preserved, coloured hair is enhanced and hair looks shinier after
application.
TECHNOLOGY:
Sulfate Free formulas with the most advanced anti-oxidant cocktail
with UV filters, neo hesperidin and tocopherol panthenol.
VITAMINO COLOR
A-OX SHAMPOO HOW TO USE:
SULFATE FREE Apply to wet hair at half of your usual dose. Lather. Rinse.
SHAMPOO
150ml tubes. SIZE:
150ml.
EFFECT:
This mask helps to preserve the stength of the hair fibre. Its « fresh effect
» gives a highly sensorial creamy texture which resurfaces the scales of
the hair strand and and refreshes the scalp.
TECHNOLOGY:
Sulfate Free formulas with the most advanced anti-oxidant cocktail
with UV filters, neo hesperidin and tocopherol panthenol.
HOW TO USE:
Apply to shampooed and towel-dried hair, start by gently
massaging onto the scalp, then to the lengths and ends.
VITAMINO COLOR Leave it on for 1 to 2 minutes. Rinse.
A-OX CONDITIONER
SULFATE FREE HOW TO USE:
MASQUE Apply and work into shampooed and towel-dried hair. Rinse.
150ml bottles.
SIZE:
150ml.VITAMINO
COLOR A-OX
New colour radiance protection
enriched with anti-oxidant complex
VITAMINO COLOR A-OX
EFFECT:
Colour correcting, perfecting and neutralises yellow tones
HOW TO USE:
Apply to shampoo, towel dried and untangled hair. Leave it on for 5 to 10
minutes. Rinse thoroughly. Alternate with your usual hair care routine.
TECHNOLOGY:
Creamy texture enriched with correcting pigments
SIZE:
VITAMINO COLOR 150ml.
A-OX CC CREME
150ml tubes.
EFFECT:
A perfecting multi-purpose spray that is suitable for all colour treated
hair types.
Delivers 10 benefits in 1 bottle.
1. Colour Fade Protection 6. UV Pollution Protection
2. Shine Boosting 7. Anti-Static
3. Softness Enhancing 8. Anti-Breakage
4. Hydration 9. Anti-Frizz
5. Detangles 10. Anti-Split Ends
HOW TO USE:
Spray on washed and dried hair. Style. Do not rinse.
TECHNOLOGY:
Enriched with UV filter, tocopherol, panthenol
VITAMINO COLOR and neohespiridin. Professional Proof Formula: Tested on 150+ colourists
A-OX 10 IN 1 SPRAY on top model’s color treated hair.
150ml sprays.
SIZE:
150ml.LUMINO CONTRAST
Radiance for highlighted hair.
LUMINO CONTRAST
LUMINO CONTRAST LUMINO CONTRAST
SHAMPOO MASQUE
250ml bottles. 200ml pots.LUMINO CONTRAST
Radiance for highlighted hair.
EFFECT:
LUMINO CONTRAST
Designed to target highlighted hair ensuring hair remains pure, bright
and nourished with enhanced radiance.
TECHNOLOGY:
Nutriceride.
A unique combination of ceramides and nutritive oils that targets the
most sensitised, highlighted, areas of the hair and helps to maintain the
natural condition of the hair without weighing it down.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat
process if necessary.
LUMINO CONTRAST
SHAMPOO SIZE:
250ml.
250ml bottles.
EFFECT:
Designed to deeply treat highlighted hair to help combat moisture loss.
TECHNOLOGY:
Nutriceride.
A unique combination of ceramides and nutritive oils that targets the
most sensitised, highlighted areas of the hair and helps to maintain the
natural condition of the hair without weighing it down.
HOW TO USE:
Apply and massage into shampooed and towel-dried hair. Leave for 2
to 3 minutes. Rinse.
LUMINO CONTRAST
MASQUE
SIZE:
200ml pots. 200ml.SHINE BLONDE
Neutralising colour protection for blonde hair.
SHINE BLONDE
SHINE BLONDE
SHAMPOO
250ml bottles.SHINE BLONDE
Neutralising colour protection for blonde hair.
SHINE BLONDE
EFFECT:
Neutralises unwanted yellow tones and removes impurities for purified
and shiny blonde hair.
TECHNOLOGY:
Ceraflash.
Brightening active ingredients in the form of violet micro-pigments
that act as temporary colour molecules to neutralise unwanted yellow
tones. Ceraflash also contains ceramides to restore the natural
condition of the hair and reinforce the cuticle as well as anti-hard
water ingredients to remove unwanted impurities from the water.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat
process if necessary.
TIP:
For best results, use once a week as required or alternate with
SHINE BLONDE VITAMINO COLOR A-OX to give your blonde hair clarity.
SHAMPOO In order for this shampoo to truly activate your blonde hair, leave on
for the recommended three minutes.
250ml bottles.
SIZE:
250ml.ABSOLUT REPAIR
Lipidium
Replenishing care for very damaged hair.
ABSOLUT REPAIR LIPIDIUM
ABSOLUT REPAIR ABSOLUT REPAIR
LIPIDIUM THERMO- LIPIDIUM
ABSOLUT REPAIR ABSOLUT REPAIR RECONSTRUCTING RECONSTRUCTING
LIPIDIUM SHAMPOO LIPIDIUM CONDITIONER CREAM SERUM
250ml bottles. 150ml bottles. 125ml tubes. 50ml bottles.
ABSOLUT REPAIR LIPIDIUM ABSOLUT REPAIR
ABSOLUT REPAIR INSTANT RECONSTRUCTING LIPIDIUM SEALING
LIPIDIUM PRIMER REPAIR MASQUE REPAIR
12ml tubes. 200ml pots. 30ml bottles.ABSOLUT REPAIR
Lipidium
Replenishing care for very damaged hair.
ABSOLUT REPAIR LIPIDIUM
EFFECT:
Cleanses and leaves hair looking smoother and silkier but not
weighed down. Strengthens the feel of very damaged hair.
TECHNOLOGY:
Enriched with Lipids, Ceramides, Phyto-Keratin and Lactic Acid.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly.
Repeat process if necessary.
SIZE:
250ml.
ABSOLUT REPAIR
LIPIDIUM SHAMPOO
250ml bottles.
EFFECT:
Provides deep-down care to revitalise the hair with instant detangling.
Hair feels easier to detangle and smoother & shinier from root to tip.
TECHNOLOGY:
Enriched with Lipids, Ceramides, Phyto-Keratin and Lactic Acid.
HOW TO USE:
Apply and work into shampooed, damp hair. Rinse thoroughly.
SIZE:
150ml.
ABSOLUT REPAIR
LIPIDIUM CONDITIONER
150ml bottles.ABSOLUT REPAIR
Lipidium
Replenishing care for very damaged hair.
ABSOLUT REPAIR LIPIDIUM
EFFECT:
Helps fill in the cracks of hair to leave hair feeling resurfaced. The
primer perfectly prepares the surface of the hair for the following
masque treatment.
HOW TO USE:
Apply to shampooed and towel-dried hair. Leave 5 minutes. Apply
Absolut Repair Lipidium Reconstructing Masque, leave for 3-5 further
minutes and rinse thoroughly.
SIZE:
12ml.
ABSOLUT REPAIR
LIPIDIUM PRIMER REPAIR
12ml tubes.
EFFECT:
Targets damaged hair to leave it feeling stronger and manageable.
Hair looks smoother and softer from root to ends.
TECHNOLOGY:
Enriched with Lipids, Ceramides, Lactic Acid and Phyto-Keratin.
HOW TO USE:
Leave for 3-5 minutes and rinse. Rinse hair thoroughly.
SIZE:
200ml.
ABSOLUT REPAIR LIPIDIUM
INSTANT RECONSTRUCTING
MASQUE
200ml pots.ABSOLUT REPAIR
Lipidium
Replenishing care for very damaged hair.
ABSOLUT REPAIR LIPIDIUM
EFFECT:
Protect hair from heat styling and leave it looking softer and shinier.
Heat-activated formula which smoothes the hair to help make
blow-drying easier. Hair looks softer and shinier and is more resistant
to breakages.
HOW TO USE:
Apply to shampooed, towel-dried hair. Do not rinse. Blow dry or
straighten as usual.
SIZE:
125ml.
ABSOLUT REPAIR
LIPIDIUM THERMO-
RECONSTRUCTING CREAM
125ml tubes.
EFFECT:
Hair looks instantly softer and shinier as if renewed. Non greasy formula
which leaves hair manageable and softer to the touch.
HOW TO USE:
Apply a small amount to towel-dried hair. Spread evenly through mid-
lengths and ends. Don’t rinse. Style as usual.
TIP:
The quantity of serum needed is dependent on how much hair you have
and how thick it is. Start with a small amount and add more as needed.
SIZE:
50ml.
ABSOLUT REPAIR LIPIDIUM
RECONSTRUCTING SERUM
50ml bottles.ABSOLUT REPAIR
Lipidium
Replenishing care for very damaged hair.
ABSOLUT REPAIR LIPIDIUM
EFFECT:
Our split-end saviour. Enriched with Lipidium, Oils and Ceramides.
Provides heat protection and seals the look of split ends.
HOW TO USE:
Either use before blow-dry or after on dry hair. Apply 1 to 2 pumps from
mid-lengths to ends to seal hair and give long lasting smoothness.
SIZE:
30ml.
ABSOLUT REPAIR LIPIDIUM
SEALING REPAIR
30ml bottles.NUTRIFIER
Gives lightweight hydration for
dry and undernourished hair.
NUTRIFIER
NUTRIFIER NUTRIFIER NUTRIFIER NUTRIFIER BLOW
SHAMPOO CONDITIONER MASQUE DRY CREAM
250ml bottles. 150ml bottles. 200ml bottles. 150ml tubes.
Also available in technical Also available in technical Also available in technical size
size 1500ml bottle. size 750ml bottle. 500ml pot.NUTRIFIER
Gives lightweight hydration for
dry and undernourished hair.
EFFECT:
Cleanses and leaves hair looking smoother and more silky but not
NUTRIFIER
weighed down.
TECHNOLOGY:
Glycerol and Coco oil is combined in a lightweight silicone free formula
to provide intense nourishment.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly.
Repeat process if necessary.
SIZE:
250ml.
NUTRIFIER
SHAMPOO
250ml bottles.
Also available in technical size
1500ml bottle.
EFFECT:
Provides nourishing care to revitalise the hair without weighing it down.
Hair feels easier to detangle and smoother and more shiny from root
to tip.
TECHNOLOGY:
Glycerol and Coco oil is combined in a lightweight silicone free formula
to provide intense nourishment.
HOW TO USE:
Apply and work into shampooed, damp hair. Rinse thoroughly.
SIZE:
150ml.
NUTRIFIER
CONDITIONER
150ml bottles.
Also available in technical size
750ml bottle.NUTRIFIER
Gives lightweight hydration for
dry and undernourished hair.
EFFECT:
Provides intense nourishment leaving the hair feeling soft, more supple
NUTRIFIER
and shiny.
TECHNOLOGY:
Glycerol and Coco oil is combined in a lightweight silicone free formula
to provide intense nourishment.
HOW TO USE:
Leave for 3-5 minutes and rinse. Rinse hair thoroughly.
SIZE:
200ml.
NUTRIFIER
MASQUE
200ml pots.
Also available in technical
size 500ml pot.
EFFECT:
Hydrates, nourishes and provides heat protection (up to 230°C) leaving
hair feeling strong, soft and shiny.
TECHNOLOGY:
A professional concentration in Glycerol and Coco oil are combined
lightweight texture to bring the right dose of nutrition and protect the
fiber from heat.
HOW TO USE:
Apply to shampooed, towel-dried hair. Do not rinse. Blow dry
or straighten as usual.
SIZE:
150ml.
NUTRIFIER BLOW
DRY CREAM
150ml tubes.VOLUMETRY
Gives added body to fine hair.
VOLUMETRY
VOLUMETRY VOLUMETRY VOLUMETRY
SHAMPOO CONDITIONER ROOT LIFT SPRAY
250ml bottles. 150ml bottles. 125ml bottles.
Also available in technical Also available in technical
size 1500ml bottle. size 750ml bottle.VOLUMETRY
Gives added body to fine hair.
EFFECT:
Fine hair is gently cleansed from the root, for a refreshed feel and an
VOLUMETRY
“antigravity” volumising effect.
TECHNOLOGY:
Enriched with Salicylic Acid which gently purifies the scalp, purges oily
build up and reduces risk of hair fibre collapse. Also contains HydraLight
to hydrate and condition the hair fibre without weighing it down.
HOW TO USE:
Spread evenly through wet hair and lather. Rinse and repeat
if necessary.
SIZE:
250ml.
VOLUMETRY
SHAMPOO
250ml bottles.
Also available in technical size
1500ml bottle.
EFFECT:
Fine hair is conditioned without feeling weighed down, for a refreshed
feel and an “anti-gravity” volumising effect.
TECHNOLOGY:
Intra-Cylane™ fills the hair fibre at the cortex, boosts and reinforces its
structure from within. HydraLight hydrates and conditions the hair fibre
without weighing it down.
HOW TO USE:
Spread evenly through shampooed hair, comb through and leave for 2-3
minutes before rinsing out.
SIZE:
150ml.
VOLUMETRY
CONDITIONER
150ml bottles.
Also available in technical size
750ml bottle.VOLUMETRY
Gives added body to fine hair.
VOLUMETRY
EFFECT:
After cleansing and conditioning the hair, lay the foundations for a
pumped up, volumised style that lasts with this “anti-gravity” effect
spray, which lifts the hair from the root.
TECHNOLOGY:
Intra-Cylane™ fills the hair fibre at the cortex, boosts and reinforces its
structure from within. Salicylic Acid helps to gently purge oily build up
and reduces the risk of hair fibre collapse at the root.
HOW TO USE:
Apply to shampooed, towel-dried hair by spraying onto roots and
lengths. Comb hair to spread the product evenly, leave-in and style
as normal.
VOLUMETRY SIZE:
ROOT LIFT SPRAY 125ml.
125ml bottles.LISS UNLIMITED
Smoothness and control for unmanageable hair.
LISS UNLIMITED
LISS UNLIMITED LISS UNLIMITED LISS UNLIMITED
SHAMPOO MASQUE SMOOTH CREAM
250ml bottles. 200ml pots. 150ml tubes.LISS UNLIMITED
Smoothness and control for unmanageable hair.
EFFECT:
Replenishing shampoo nourishes and improves the manageability of
LISS UNLIMITED
rebellious hair, with a lasting anti-humidity effect. Ideal for dry, unruly
and thicker hair types.
TECHNOLOGY:
Keratinoil Complex contains Pro-Keratin to replenish and reinforce,
Kukui oil to protect and block humidity, and Evening Primrose oil to
facilitate smoothness.
HOW TO USE:
Distribute evenly on wet hair and lather. Rinse thoroughly and repeat
if necessary.
SIZE:
LISS UNLIMITED 250ml.
SHAMPOO
250ml bottles.
EFFECT:
Replenishing masque nourishes and improves the manageability of
rebellious hair, with a lasting anti-humidity effect. Ideal for dry, unruly
and thicker hair types.
TECHNOLOGY:
Keratinoil Complex contains Pro-Keratin to replenish and reinforce,
Kukui oil to protect and block humidity, and Evening Primrose oil to
facilitate smoothness.
HOW TO USE:
Apply on shampooed, towel-dried hair. Gently massage and leave on
for 3-5 minutes. Rinse thoroughly.
SIZE:
LISS UNLIMITED 200ml.
MASQUE
200ml pots.LISS UNLIMITED
Smoothness and control for unmanageable hair.
LISS UNLIMITED
EFFECT:
This blow dry cream leaves rebellious hair silky smooth and protected,
with a longlasting anti-frizz protection.
TECHNOLOGY:
Keratinoil Complex contains Pro-Keratin to replenish and reinforce,
Kukui oil to protect and block humidity, and Evening Primrose oil to
facilitate smoothness.
HOW TO USE:
Apply to wet hair, work through the mid-lengths and ends.
Then blow dry as normal
SIZE:
150ml.
LISS UNLIMITED SMOOTH
CREAM EFFECT
150ml tubes.CLEANSE &
CONTROL
To maintain a healthy scalp.
CLEANSE & CONTROL
SENSI BALANCE INSTANT CLEAR
SHAMPOO PURE SHAMPOO
250ml bottles. 250ml bottles.CLEANSE &
CONTROL
To maintain a healthy scalp.
EFFECT:
CLEANSE & CONTROL
Soothing shampoo for tight and sensitive scalps. Leaves sensitive,
irritated scalps moisturised and better protected with hair that is soft,
shiny and refreshed.
SUITABLE FOR:
Sorbitwin.
A combination of Sorbitol derivatives to soothe the scalp and improve
tolerance levels to irritation, Vitamin PP and active moisturising
ingredients to hydrate. Helps to rebalance the scalp’s natural moisture
level and remove any external aggressions.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat
process if necessary.
SENSI BALANCE TIP:
SHAMPOO Use daily or as a weekly treatment.
250ml bottles. SIZE:
250ml.
EFFECT:
Anti-dandruff shampoo for normal to oily hair. Helps to rid the hair and
scalp of styling product build-up, hard-water residue and any excess
natural oils.
SUITABLE FOR:
Citramine.
A powerful anti-calcareous ingredient helps to rid the hair of hard-water
residues, antioxidant Vitamin E prevents scalp irritation and a hydro-
lipidic film protects and nourishes the scalp with an anti-greasy effect.
HOW TO USE:
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat
process if necessary.
TIP:
INSTANT CLEAR Use daily or as a weekly treatment.
PURE SHAMPOO
SIZE:
250ml bottles. 250ml.SPECIALIST
TREATMENTS
SPECIALIST TREATMENTS
POWERDOSE POWERDOSE ABSOLUT
VITAMINO A-OX REPAIR LIPIDIUM POWERDOSE NUTRIFIER
15x10ml phials. 15x10ml phials. 15x10ml phials.SPECIALIST
TREATMENTS
EFFECT:
A professional post-colour nourishing treatment to strengthen the fibre
and lock in colour helping to prolong the colour result.
SPECIALIST TREATMENTS
TECHNOLOGY:
Incell Hydro Resist.
Hydro-resist creates an invisible, protective film around the hair fibre to
keep water out without weighing the hair down. Scales are sealed to
lock in colour pigment. Incell and Ionene GTM strengthen and reinforce
the hair from the inside, helping to improve the hair’s condition to better
prolong colour.
HOW TO USE:
STEP 1: Apply to shampooed, towel-dried hair. Always use the spray
applicator to ensure even distribution.
STEP 2: Spray the powerdose directly onto the hair section-by-section
and massage gently into the lengths and ends.
STEP 3: The instant action of the treatment means that no development
time is needed. Rinse thoroughly.
POWERDOSE
VITAMINO A-OX
SIZE:
15x10ml phials. 10ml.
EFFECT:
A deep post-shampoo treatment to condition the hair cuticle, which can
often be damaged by external aggressors.
HOW TO USE:
STEP 1: Apply to shampooed, towel-dried hair. Always use the spray
applicator to ensure even distribution.
STEP 2: Spray the powerdose directly onto the hair section-by-section
and massage gently into the lengths and ends.
STEP 3: The instant action of the treatment means that no development
time is needed. Rinse thoroughly.
SIZE:
10ml.
POWERDOSE ABSOLUT
REPAIR LIPIDIUM
15x10ml phials.SPECIALIST
TREATMENTS
SPECIALIST TREATMENTS
EFFECT:
A professional post-colour hydrating treatment to strengthen the fibre
and lock nutrients to nourish dry hair.
HOW TO USE:
STEP 1: Apply to shampooed, towel-dried hair. Always use the spray
applicator to ensure even distribution.
STEP 2: Spray the powerdose directly onto the hair section-by-section
POWERDOSE and massage gently into the lengths and ends.
VITAMINO A-OX STEP 3: The instant action of the treatment means that no development
time is needed. Rinse thoroughly.
15x10ml phials.
SIZE:
10ml.Complete collection of customized oil
blends and oil-enriched haircare.
MYTHIC OIL MYTHIC OIL MYTHIC OIL
ORIGINAL RICH OIL COLOUR GLOW
100ml bottles. 100ml bottles. 100ml bottles.
MYTHIC OIL MYTHIC OIL MYTHIC OIL CREME MYTHIC OIL SERUM
SHAMPOO MASQUE UNIVERSELLE DE FORCE
250ml bottles. 200ml pots. 150ml tubes. 50ml bottles.
Also available in technical Also available in technical
size 1000ml bottle. size 500ml pot.Complete collection of customized oil
blends and oil-enriched haircare.
EFFECT:
Treats, pampers and transforms hair into glossy, shiny and supple locks.
SUITABLE FOR:
All hair types.
ENRICHED WITH:
Avocado oil for intense nourishment and grape seed oil for
sublime shine.
HOW TO USE:
Apply to damp hair section by section starting from the ends and
working your way to the crown. Blow-dry as normal. Additionally, use
Mythic Oil as a finishing product to enhance shine and smoothness by
applying a small amount to dry hair.
MYTHIC OIL
ORIGINAL
SIZE:
100ml bottles. 100ml.
EFFECT:
Tames thick or coarse hair while adding intense nourishment for silky,
shiny hair.
SUITABLE FOR:
Thick or coarse hair.
ENRICHED WITH:
Agran and Rice Bran Oil to smooth and tame rebellious hair.
HOW TO USE:
Apply 2 to 3 pumps to damp mid-lengths and ends for enhanced
smoothness and radiance protection. Use pre-blow dry or as a luxe
finishing touch for added shine.
MYTHIC OIL
RICH OIL SIZE:
100ml.
100ml bottles.Complete collection of customized oil
blends and oil-enriched haircare.
EFFECT:
Leaves colour-treated hair feeling protected and nourished and looking
radiant, with a non-greasy finish.
SUITABLE FOR:
Colour-treated hair.
ENRICHED WITH:
A UV filter for added protection. Linseed oil helps protect radiance and
Cranberry oil gives a glossy finish to the hair.
HOW TO USE:
Apply 2 to 3 pumps to damp mid-lengths and ends for enhanced
smoothness and radiance protection. Use pre-blow dry or as a luxe
finishing touch for added shine.
MYTHIC OIL
COLOUR GLOW
SIZE:
100ml bottles. 100ml.
EFFECT:
Provides a refreshing cleansing experience, leaving hair feeling tamed,
manageable and looking shiny.
SUITABLE FOR:
All hair types.
ENRICHED WITH:
Ginger oil & osmanthus to soften and replenish the hair without
weighing it down.
HOW TO USE:
Apply 1 to 2 pumps to wet hair and lather. Rinse. Repeat if necessary.
MYTHIC OIL SIZE:
SHAMPOO 250ml.
250ml bottles.Complete collection of customized oil
blends and oil-enriched haircare.
EFFECT:
Designed to intensely nourish and replenish the hair,
for a glossy-looking result.
SUITABLE FOR:
All hair types in need of extra nourishing care.
ENRICHED WITH:
Ginger oil & osmanthus to soften and replenish the hair
without weighing it down.
HOW TO USE:
Apply to shampooed, towel-dried hair and leave on for 3 minutes
before rinsing.
MYTHIC OIL
MASQUE SIZE:
200ml.
200ml pots.
EFFECT:
Provides long-term nutrition while smoothing the hair fibre.
SUITABLE FOR:
All hair types.
ENRICHED WITH:
Argan & Almond Oil to add intense nourishment and smooths
the hair fibre.
MYTHIC OIL CREME HOW TO USE:
UNIVERSELLE 3-in-1 product, use as a: Pre-shampoo, conditioner and blowdry cream.
Apply a nut-size through damp hair before or after shampooing, then
150ml tubes. rinse. Apply as a traditional pre-styling cream, blow dry, leave-in and
style as normal.
SIZE:
150ml.Complete collection of customized oil
blends and oil-enriched haircare.
EFFECT:
A scalp and hair serum that fortifies hair from the roots, protects hair
from breakage, reproduces suppless and shine in the hair. Hair is 93%
more resistant to breakage after the first application*.
ENRICHED WITH:
Evening Primose Oil mimics the scalp’s natural emollients to sooth and
comfort dry and sensitive scalps.
HOW TO USE:
On towel dried hair after shampoo and conditioning, apply 2 to 4 drops
onto the scalp and massage in.
MYTHIC OIL
SERUM DE FORCE TIP:
Sensitisation on the scalp as a result of a colour service can be
50ml bottle. reduced by applying the serum. The soothing qualities help manage
sensitised scalps.
SIZE:
50ml.
*Instrumental testsCOVER 5’ CLAY
Ammonia-free colour that Strong hold matt clay.
blends away white hair 50ml pots.
in just 5 minutes with
no unwanted warmth
or root effect.
3x50ml cartridges.
MAT SCULPTE WAX
Matt finish Flexible hold wax-paste for Definition wax with
sculpting pommade. a textured look. a flexible hold and
80ml tubes. 150ml pots. natural sheen.
50ml pots.COLOUR
EFFECT:
Natural results with no unwanted warmth and
no root effect. Hair looks refreshed.
SUITABLE FOR:
Men who want to maintain their appearance,
with a clean finish, for a discreet, natural
result with no obvious sign of colour.
COVER 5’
Ammonia-free colour that blends away SIZE:
white hair in just 5 minutes with no 3x50ml.
unwanted warmth or root effect.
3x50ml cartridges.
COVER 5’
White hair coverage: Up to 50%
Development time: 5 minsSTRUCTURED
Achieve a structured look with sculpted texture.
EFFECT:
Reworkable texture and separation for a really roughed-up style.
USE TO:
Finish.
HOLD:
Extra strong (5).
TECHNOLOGY:
Kaolin clay for instant grab, texture and a matt surface effect, texturising
beeswax for added density and hairspray resins for maximum control
with high definition style.
HOW TO USE:
Warm a small amount of product between the hands. Work through
whole head with the fingers for a tousled look or use to define sections.
Reapply as desired. For best results, apply to dry hair.
TIP:
Work into the roots of dry hair for a style that you can rework throughout
the day. Mix a little Clay and Mat together for an extra matt finish with
more flexibility.
CLAY
Strong hold matt clay. SIZE:
50ml pots. 50ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6MATT
Achieve a re-workable texture with a matt finish.
EFFECT:
Shape your style for a versatile look with a matt finish.
USE TO:
Construct.
HOLD:
Strong (4).
TECHNOLOGY:
Wheat protein.
Wheat protein and starches provide nutrition. This hybrid texture (fixing
paste + styling cream) gives hold whilst allowing flexibility throughout
the day.
HOW TO USE:
Rub a small amount of product between the hands, then apply to wet or
dry hair. Work through the hair or use to define sections.
TIP:
Work mat into wet or dry hair over the entire head, spreading out evenly
and working into the roots. This will give a natural-looking matt style that
can be reworked throughout the day.
MAT
Matt finish sculpting pommade. SIZE:
80ml tubes. 80ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6STYLING
FIX
To hold you in any situation.
FIX
NATURAL FINISH FIX MAX DEVIATION PASTE
Long lasting styling Shaping gel for Deconstructing
and finish spray. extra hold. definition paste.
150ml pump-sprays. 200ml tubes. 100ml pots.
FIX DESIGN AIR FIX WEB
Directional fixing spray. Extra strong fixing spray. Ultra fibrous sculpting
200ml pump-sprays. 400ml aerosol-sprays. wax-paste.
150ml pots.FIX
To hold you in any situation.
EFFECT:
FIX
Nude touch: the art of fixing with a lightweight, natural
feel. Leaves hair with long lasting flexible hold and shine.
HOLD:
Extra strong (5).
HOW TO USE:
On dry hair, spray 15cm away from hair.
SIZE:
150ml.
NATURAL FINISH
Long lasting styling
and finish spray.
150ml pump-sprays.
EFFECT:
Maximum hold gel, clean finish with no residue.
HOLD:
Extra strong (5).
HOW TO USE:
For all over styling, apply to the hands. Use the fingers to
set individual strands of hair.
SIZE:
200ml.
FIX MAX
Shaping gel for
extra hold.
200ml tubes.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6FIX
To hold you in any situation.
FIX
EFFECT:
A pump spray for high precision applications with a natural-looking
shine. Holds styles all day.
USE TO:
Finish.
HOLD:
Extra strong (5).
TECHNOLOGY:
Anionic polymers and UV filters.
Fix the hair with a natural-looking shine, whilst protecting from
sun exposure.
HOW TO USE:
Spritz approximately 15cm from hair, during or after construction to
create and finish styles.
TIP:
Spray from root to tip to create a thicker diameter on each strand and
ensure even coverage.
FIX DESIGN
Directional fixing spray. SIZE:
200ml pump-sprays. 200ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6FIX
To hold you in any situation.
FIX
EFFECT:
Create long-lasting hold and a natural-looking shiny finish.
Easy to brush out, with no visible residue.*
*Eliminated with brushing and after shampooing.
USE TO:
Finish.
HOLD:
Extra strong (5).
TECHNOLOGY:
Ionic neutralising system, hi-shine resolution complex and UV filters.
Ionic neutralising system acts to neutralise excess positive charges with
an anionic spray. The anionic formula acts like an anti-static “shield” for
long-lasting anti-frizz protection, even in humid conditions. Shine and
hold polymers support the style with an extra strong hold and shine
effect. Protection from sun exposure.
HOW TO USE:
Spray over dry hair for instant, extra strong long-lasting hold and
anti-frizz protection.
TIP:
To prevent static on towel-dried hair, spray AIR FIX into hands then
gently wipe over flyaway hairs.
AIR FIX
Extra strong fixing spray. SIZE:
400ml aerosol-sprays. 400ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6FIX
To hold you in any situation.
EFFECT:
Innovative sculpting fibres to mould, shape and define the hair
with a natural-looking shiny finish.
FIX
USE TO:
Construct.
HOLD:
Extra strong (5).
TECHNOLOGY:
Intelligent fibres. Give an elastic-like hold to any style.
HOW TO USE:
Apply to dry hair. Warm a small amount between hands to create web-like
fibres, then work product through the hair and sculpt into shape.
TIP:
WEB After rubbing WEB in palms, gently clap hands together to create the fibres
and lay them over the hair before styling.
Ultra fibrous sculpting
wax-paste. SIZE:
150ml pots. 150ml.
EFFECT:
Deconstruct and define styles with this medium hold matt paste.
USE TO:
Construct/Finish.
HOLD:
Strong (4).
FRAGRANCE:
Almonds.
HOW TO PLAY:
Warm a small amount in hands to make it easy to spread evenly through
towel-dried or dry hair. Use fingers to shape, define and mould the hair.
TIP:
DEVIATION PASTE Best for hair that is less than 10cm long.
Deconstructing definition paste. SIZE:
100ml pots. 100ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6VOLUME
Looking for lift.
VOLUME
VOLUME
ARCHITECT SUPER DUST DENSITY MATERIAL
Thickening blow- Volume like your Texturising
dry spray lotion. hair has never wax-paste.
150ml experienced 100ml pots.
pump-sprays. before.
7g bottles.
FULL VOLUME
EXTRA PLI VOLUME LIFT
Blow-dry Heat-activated Directional spray
volume mousse. setting spray. mousse for
400ml 190ml root volume.
aerosol-mousses. pump-sprays. 250ml
aerosol-sprays.VOLUME
Looking for lift.
VOLUME
EFFECT:
Create big boudoir hair and overall volume without weighing the
hair down.
USE TO:
Construct.
HOLD:
Extra strong (5).
TECHNOLOGY:
Volume actives, ceramides and UV filters. Movement-boosting action on
the hair fibre with protection from sun exposure.
HOW TO USE:
Apply to towel-dried hair. Shake the can well and hold upside down.
Release 1-2 mandarin sized amounts into hands. Spread evenly through
hair with a comb or fingers and blow-dry in.
TIP:
Use through lengths and ends to help increase movement and create
density in the hair before finishing.
SIZE:
FULL VOLUME EXTRA 250ml.
Blow-dry volume mousse.
400ml aerosol-mousses.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6VOLUME
Looking for lift.
VOLUME
EFFECT:
Activated by heat, lock in texture with a natural feel. Perfect to create
curls and waves.
USE TO:
Construct.
HOLD:
Strong (4).
TECHNOLOGY:
Film-enhancing polymers and cationic conditioners. Hair fibres are
smoothed with a soft texture.
HOW TO USE:
Spray on to damp or dry hair liberally before using rollers or other heated
styling tools.
TIP:
When using rollers, allow the hair to cool completely before removing
rollers for maximum texture.
PLI
SIZE:
Heat-activated 190ml.
setting spray.
190ml pump-sprays.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6VOLUME
Looking for lift.
EFFECT:
Lift the roots with an airy volume whilst leaving lengths and ends feeling
supple and light.
USE TO:
VOLUME
Construct.
HOLD:
Medium (3).
TECHNOLOGY:
Cationic and anionic fixing polymers.
Provide volume and hold with a soft, weightless feel.
HOW TO USE:
Apply to towel-dried hair. Shake the can well and hold it upright. Spray
into the root area from a few centimetres away and work into the hair
before blow-drying.
TIP:
VOLUME LIFT Apply in different areas for a more varied texture throughout the roots.
Directional spray mousse SIZE:
for root volume. 250ml.
250ml aerosol-sprays.
EFFECT:
Thicken and texturise the look of fine and delicate hair whilst protecting
from the heat of blow-drying.
USE TO:
Construct.
HOLD:
Medium (3).
TECHNOLOGY:
Micronised air-pump technology and heat guard complex.
Create a look of natural airy volume and texture whilst simultaneously
protecting from heat.
HOW TO USE:
Spray into the roots of towel-dried hair, then mist globally over hair
before blow-drying.
TIP:
VOLUME ARCHITECT After blow-drying, iron out lengths and ends for a sleeker look with
volume at the roots.
Thickening blow-dry
spray lotion. SIZE:
150ml pump-sprays. 150ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6VOLUME
Looking for lift.
EFFECT:
Re-workable dust with excessive volumising effect and matt finish.
USE TO:
VOLUME
Construct.
HOLD:
Medium (3).
HOW TO USE:
Shake before use then sprinkle powder into the palm of your hand or
‘puff’ directly onto the hair by squeezing the bottle gently. Apply to dry
hair through the lengths and end.
TIP:
For more volume, apply directly to the roots, shaking 1cm from the scalp.
SUPER DUST SIZE:
7g.
Volumising powder.
7g bottles.
EFFECT:
Bodify hair with this texturising wax paste, perfect for messed-up,
dishevelled looks.
USE TO:
Construct.
HOLD:
Strong (4).
FRAGRANCE:
Melon-banana.
HOW TO PLAY:
Warm a small amount in hands and work into hair. Can be used on
towel-dry or dry hair.
TIP:
DENSITY MATERIAL Best for shorter styles. Great for thickening fine hair.
Texturising wax-paste.
SIZE:
100ml pots.
100ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6SMOOTH
For seriously smooth results.
SMOOTH
LISS CONTROL LISS CONTROL+
Smoothing gel cream. Intense control smoothing serum.
150ml tubes. 50ml pump-serums.SMOOTH
For seriously smooth results.
EFFECT:
Up to 24-hour frizz tamer, this soft cream controls and smoothes frizzy,
rebellious hair, with a natural-looking shine.
USE TO:
SMOOTH
Construct.
HOLD:
Light (2).
TECHNOLOGY:
Hydro-protect system, UV filters and guar gum. Smooth and protect the
hair with a light, disciplined hold and protection from sun exposure.
HOW TO USE:
Spread a small amount evenly throughout towel-dried hair and blow-dry
or leave to dry naturally.
TIP:
After applying with hands throughout lengths and ends of towel-dried
LISS CONTROL hair, use a brush to give a more even distribution.
Smoothing gel cream. SIZE:
150ml tubes. 150ml.
EFFECT:
Gives up to 24-hour anti-frizz protection, softness and natural-looking
shine to any style. Best for thick, frizzy, wavy or difficult to manage hair.
USE TO:
Construct/Finish.
HOLD:
Light (2).
TECHNOLOGY:
Hydro-protect system and silicone.
Controls volume with enhanced definition, to smooth each hair fibre with
a natural-looking shine.
HOW TO USE:
Rub a few pumps between hands and work through the lengths of
towel-dried hair. Blow-dry smooth or leave to dry naturally.
TIP:
LISS CONTROL+ Always apply with hands to mid-lengths and ends of hair; serum applied
too close to roots can create an oily look.
Intense control smoothing serum.
50ml pump-serums.
SIZE:
50ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6TEXTURE
Texture for all hair types.
TEXTURE
TEXTURE DUST MORNING AFTER DUST
Perfect powder for a Dry shampoo/styler.
messy look. 200ml sprays.
20g bottles.TEXTURE
Texture for all hair types.
EFFECT:
Adds texture and movement for a perfect messy look. Ideal for fine/curly
hair types.
USE TO:
TEXTURE
Construct.
HOLD:
Very light (1).
HOW TO USE:
Shake before use then ‘puff’ directly onto the hair by squeezing the
bottle gently. Apply to wet or dry hair through the lengths and end.
TIP:
Apply to wet hair and blow-dry in for a tousled/beachy texture.
TEXTURE DUST SIZE:
7g.
Texturising powder.
20g bottles.
EFFECT:
Refreshes any style with additional texture. Translucent look with shine.
USE TO:
Construct.
HOLD:
Very light (1).
HOW TO USE:
Shake before use then spray onto roots for re-fresh properties or
through lengths and ends for texturisation.
TIP:
This product can be layered for added texture or additional re-freshes
on-the-go. It can easily be removed with a brush.
MORNING AFTER DUST SIZE:
200ml.
Dry shampoo/styler.
200ml sprays.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6SHINE
For ultimate, natural shine.
SHINE
CRYSTAL GLOSS SHOWER SHINE
Long lasting shine spray. Long lasting shine spray.
100ml sprays. 160ml bottles.SHINE
For ultimate, natural shine.
SHINE
EFFECT:
Our ultimate long-lasting shine spray with an ultra-fine, dry diffusion to
create a veil of crystal gloss with impeccable translucent shine.
HOLD:
Vey light (1).
HOW TO USE:
Use to finish on dry, styled hair.
CRYSTAL GLOSS SIZE:
100ml.
Long lasting shine spray.
100ml sprays.
EFFECT:
A superfine shine spray that allows for unlimited hairstyling possibilities
with a reworkable texture and ultra shiny finish.
HOLD:
Light (2).
HOW TO USE:
Use to style or finish on dry hair.
SHOWER SHINE SIZE:
160ml.
Long lasting shine spray.
160ml bottles.
1 2 3 4 5 6
PIXIE CRYSTAL
POMMADE GLOSS
1
Hold Factor Range:2
1 3
2
1 4
3
2 5
4
1
3 5
6
1
2
4 2
3
6
1
5 3
4
2
6 4
5
3 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2 5
4
3
1 5
4
6
1
2 5
2
3
6
1 3
4
2
6 4
5
3 5
4
6 5
6 6New
TEXTURE & SHINE
For French inspired tousled waves with high shine
FRENCH GIRL HAIR
MESSY CLICHE FRENCH FROISSE
Texture enhancing Texture enhancing cream
spray for fine hair for thicker hair with high
with high shine. shine and soft hold.
200ml sprays. 150ml tubes.New
TEXTURE & SHINE
For French inspired tousled waves with high shine
EFFECT:
Texturised ends with high shine.
USE TO:
Creates textured nonchalant tousled lengths with no volume at
FRENCH GIRL HAIR
the roots.
HOLD:
Very light hold (1).
HOW TO USE:
Apply to mid lengths and ends, dry hair to 90%, then braid
or plait the hair. Allow to completely dry then remove plaits.
SIZE:
150ml.
MESSY CLICHE
Texture enhancing spray for
fine hair with high shine.
150ml. sprays.
EFFECT:
Texturised ends with high shine.
USE TO:
Creates textured nonchalant tousled lengths on thick hair with no
volume at the roots. Provides light hold.
HOLD:
Light hold (2).
HOW TO USE:
Apply to mid lengths and ends, dry hair to 90%, then braid
or plait the hair. Allow to completely dry then remove plaits.
SIZE:
150ml.
FRENCH FROISSE
Texture enhancing cream for
thicker hair with high shine
and soft hold.
150ml tubes.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6For a chic + messy look.
CRÉPAGE DE
DEPOLISH SCRUFF ME CHIGNON NEXT DAY HAIR BEACH WAVES
Destructuring paste, Disheveling gelée, Mineral fixing spray, Powder spray tousled, Texturising salt spray,
rough effect. tousled effect. wild mane effect. dishevelled effect. beach effect.
100ml tubes. 150ml pump gelée. 200ml 250ml aerosol spray. 150ml pump sprays.
aerosol-sprays.For a chic + messy look.
DESCRIPTION:
DEPOLISH is the ultimate texturising paste, perfect on shorter styles!
HOLD:
Strong (4).
EFFECT:
Deconstructs and mattifies. Re-work and re-style without limits! No
rough touch.
HOW TO USE:
Apply it on dry hair to create separation and add workable hold.
TIP:
DEPOLISH A good matifying texturiser on medium long hair when mixed with
LISS CONTROL+.
Destructuring paste,
rough effect. SIZE:
100ml tubes. 100ml.
DESCRIPTION:
Disheveling gelée, tousled effect.
HOLD:
Light (2).
EFFECT:
Gives hair movement for a dishevelled look. No rough touch.
Up to 24hr hold.
HOW TO USE:
Apply to towel-dried hair from lengths to ends. Scrunch the
lengths, tousle the ends and leave to dry naturally.
SCRUFF ME TIP:
For more volume, dry with a diffuser.
Disheveling gelée,
tousled effect. SIZE:
150ml pump gelée. 150ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6For a chic + messy look.
DESCRIPTION:
Mineral powder fixing spray for a wild mane effect.
HOLD:
Medium (3).
EFFECT:
Texture and volume with a matt effect with no rough touch.
Let your mane go wild!
HOW TO USE:
To amplify the volume, apply at the roots and blow-dry creating
root lift.
CRÉPAGE DE TIP:
CHIGNON The up-do facilitator, apply for added grip when constructing your
up do. For wilder oversized texture, blow-dry while scrunching the
Mineral fixing spray, lengths and ends.
wild mane effect.
200ml SIZE:
aerosol-sprays. 200ml.
DESCRIPTION:
Micro-propelled texturizing powder.
HOLD:
Very light (1).
EFFECT:
Powder spray tousled, dishevelled effect. Instant texture boost
and matt effect with no rough touch. Limitless layering.
HOW TO USE:
Apply on the mid-lengths and ends and brush it out using
your fingers.
TIP:
NEXT DAY HAIR Want more texture? Apply more! Apply and layer as desired to
achieve your ‘just out of bed’ look.
Powder spray tousled,
dishevelled effect. SIZE:
250ml aerosol spray. 250ml.
1 2 3 4 5 6
NEXT DAY CRÉPAGE DE
HAIR CHIGNON
1
Hold Factor Range:2
1 3
2
1 4
3
2 5
4
1
3 5
6
1
2
4 2
3
6
1
5 3
4
2
6 4
5
3 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2 5
4
3
1 5
4
6
1
2 5
2
3
6
1 3
4
2
6 4
5
3 5
4
6 5
6 6For a chic + messy look.
EFFECT:
Fresh from the beach effect, for sexy, tousled hair with a
matt finish.
HOLD:
Light (2).
HOW TO USE:
Spray onto dry or wet hair and scrunch with hands or define using
fingers for a more defined finish.
TIP:
BEACH WAVES Perfect on all hair types and to wear on top of other products for
a more sexy, matt finish.
Texturising salt spray,
beach effect. SIZE:
150ml pump sprays. 150ml.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6For a blow dry that lasts. LISS & PUMP-UP BOUNCY & TENDER SLEEK & SWING Up to 72 hours* of volume Up to 72 hours* of defined Up to 72 hours* of smooth, with a velvety smooth looking curls with a polished looking hair with blow-dry. soft touch. natural movement. 150ml tubes. 150ml tubes. 150ml tubes.
For a blow dry that lasts.
EFFECT:
Achieve volume but with a super smooth result. With anti-humidity
effect and frizz protection, get that volumised style without the look of
frizz or flyaways.
HOLD:
Light hold (2).
HOW TO USE:
Press the target button on to get the right balance of cream and gel.
Distribute 1 or 2 dabs even throughout damp hair. Blow-dry lifting up
the roots.
TIP:
To amplify the volume, blow dry while lifting the roots and give a blast
of cold air after blow-drying to set the style.
LISS & PUMP-UP SIZE:
Up to 72 hours* of volume with 150ml.
a velvety smooth blow-dry.
*Instrumental test.
150ml tubes.
EFFECT:
Achieve defined smooth feeling curls, with a soft touch. Curls look
bouncy not stiff and hair is protected from humidity and frizz.
HOLD:
Light hold (2).
HOW TO USE:
Apply to damp hair and either dry naturally or blow-dry using the
diffuser attachment on your hairdryer.
TIP:
Use a diffuser for increased definition and bounce.
BOUNCY & TENDER
SIZE:
Up to 72 hours* of defined 150ml.
looking curls with a soft touch.
150ml tubes. *Instrumental test.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6For a blow dry that lasts.
EFFECT:
The hair fibre is smoother and the volume is reduced, leaving a
natural and fluid movement in the hair.
HOLD:
Very light hold (1).
HOW TO USE:
Press the target button on to get the right balance of cream and gel.
Distribute 1 or 2 dabs evenly throughout damp hair. Blow-dry hair
straight, directing the nozzle on your hairdryer downwards.
TIP:
For sleeker hair, straighten the ends with Steampod.
SLEEK & SWING SIZE:
150ml.
Up to 72 hours* of smooth,
polished looking hair with
*Instrumental test.
natural movement.
150ml tubes.
1 2 3 4 5 6
1
Hold Factor Range:2
1 3
2
1 4
3
1
2 5
4
2
1
3 5
3
6
1
2
4 4
2
3
6
1
5 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6
1 Very light hold 2 Light hold 3 Medium hold 4 Strong hold 5 Extra strong hold 6 Ultimate hold 7 Extreme hold
1 2
1 3
2
1 4
3
2
1 5
4
3
2
1 5
4
3
6
1
2 5
4
2
3
6
1 5
3
4
2
6 4
5
3
6 5
4
6 5
6 6INFINIUM EXTRA STRONG Instant fixing with long-lasting overall hold. 500ml aerosol sprays. 300ml aerosol sprays.
DESCRIPTION:
A back stage must have. Light weight formulas for all your
hairstyle creations, from back combing to tousling, volumising
or definition. Our finest professional salon hairspray provides
optimum comfort, immediate hold without stiffness, dries in 1
second with no visible residue. Brilliant shine.
HOLD:
Extra Strong.
EFFECT:
High speed: Dries instantly, no wetness.
High Invisibility: no visible residue with a natural touch and is easy
to comb out.
High shine: Dries instantly.
HOW TO USE:
Arrange hair and then spray in short bursts. Hold 35cm from head
for an even distribution throughout the hair.
INFINIUM EXTRA STRONG TIP:
Ideal to use on all types of hair styles.
Finest professional hairspray.
500ml aerosol sprays. SIZE:
300ml aerosol sprays. 500mlTrue damage repair is one that lasts
RECTIFY: LEVEL 1 DAMAGE
PRO FIBER PRO FIBER PRO FIBER
RECTIFY RECTIFY RECTIFY
SHAMPOO CONDITIONER MASQUE
250ml bottle. 200ml bottle. 200ml pots.
1000ml bottle.
PRO FIBER PRO FIBER
RECTIFY LEAVE RECTIFY
IN MASQUE CONCENTRATE
75ml bottle. 10 x 15ml tubes.True damage repair is one that lasts
RECTIFY: LEVEL 1 DAMAGE
EFFECT:
Long-lasting resurfacing of damaged cuticles.
Rectify slightly sensitised hair that is dry to touch.
In salon shampoo: Prepare the hair fibre for Aptyl 100.
At home shampoo: Reactivate & Prolong the in-salon Aptyl 100
service effect.
TECHNOLOGY:
Anionic polymers are captured by the Aptyl 100 to reactivate the
care signal. A gentle cleansing base (anionic and amphoteric agents)
provides a medium for the Polyquaternium resurfacer that treats the
fiber of the hair for shine and suppleness.
HOW TO USE:
Shampoo twice: once to purify, once to treat. Rinse.
PRO FIBER
RECTIFY SHAMPOO SIZE:
200ml.
250ml bottle.
EFFECT:
After application, smooth flowing and easy to detangle.
TECHNOLOGY:
Lipid Ester Oil: treats hair without making it limp or weighing
down the fibre
HOW TO USE:
Apply after shampoo
PRO FIBER SIZE:
RECTIFY CONDITIONER 200ml.
200ml bottle.You can also read
