ESSENTIAL VIDEO GAME NEWS - FRENCH MARKET REPORT 2020 - SELL
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MARCH 2021
ESSENTIAL
VIDEO GAME NEWS
FRENCH MARKET
REPORT 2020
ESSENTIAL
MARCH 2021
VIDEO GAME NEWS
CHAPTER 1 THE FRENCH VIDEO GAME MARKET 08
CHAPTER 2 PROFILES OF FRENCH VIDEO GAME PLAYERS 44
CHAPTER 3 TYPOLOGY OF VIDEO GAME PLAYERS 50
CHAPTER 4 A RESPONSIBLE INDUSTRY 58
CHAPTER 5 SELL 68
Essential Video Game News is produced by the Union of Video Game Publishers “SELL".
It reflects the market, consumption and use of the French video game industry.
A WORD FROM THE CHAIRWOMAN
2
020 will stand as The video game industry continues to play an essential
a unique year for role for technological, cultural and creative industries.
our sector. Firstly The innovations experienced first by video game
- and independently of players are often generalised through the games
the health crisis we have before transitioning to other sectors and industries.
experienced - this year Video games are a "laboratory” of innovations where
was always going to be creative freedom has no boundaries.
exceptional. The release
of two new consoles in 2020 was essential for the video game industry’s
the same year, the rise ambition for recognition. It is now established as a
of cloud video games and the many new software media in its own right, offering many opportunities
innovations predicted an extremely dynamic year. beyond its primary function as entertainment.
And then the epidemic arrived with its impact on
this particular situation. For many French people in
lockdown, playing video games was a lifeline that
entertained them and helped them chat, share and The release of two new
escape a very gloomy reality. More than ever in consoles in the same
A WORD
2020, video games revealed their eminently social
characteristics. year, the rise of cloud
In 2020, the video game industry posted its best
video games and the
performance, achieving historic sales of 5.3 billion many new software
euros. This growth of +11.3% demonstrates a high
innovations predicted an
FROM THE
increase in the engagement of all players. In total,
27.5 million games, 2.3 million consoles and 7 million extremely dynamic year.
accessories were sold over the year.
All ecosystems are posting growth: the Console As you know, the cancellation of Paris Games Week
CHAIRWOMAN
ecosystem grew by +10% and represents 51% total was a difficult but necessary decision. We do not yet
video game market share, PC video games by +9% know what this year has in store, but we are already
and Mobile video games by +16%. working on putting on an exceptional edition for the
show’s faithful audience, as soon as the situation
For games sales, video games experienced a record allows. Video game players tell us every day how
year: sales of complete video games for consoles much they are looking forward to this event as do all
saw +79% growth in one year. Sales of physical those involved in this exciting adventure.
games showed quite remarkable resistance with a Once again this year, the video game industry will be
moderate fall of -3.2% despite a difficult context for there, going above and beyond this difficult situation
physical distribution. Console software turnover is still to continue entertaining and delivering dreams to
dominated by physical game sales which represent even more video game players.
38% in value. 36% of this value is generated by digital
game sales and 15% by additional downloadable Take care,
content and micro-transactions. Julie Chalmette
4 5
METHODOLOGY METHODOLOGY
PANELS AND METHODOLOGY video game players, their buying behaviour
across all platforms, helping to generate an in-
ESTIMATIONS FOR 2020 TURNOVER ARE THE RESULT OF COLLABORATION BETWEEN depth view of their playing habits and uses. The
THREE ORGANISATIONS PROVIDING SELL THEIR DATA, FOR A PRECISE ANALYSIS countries covered are France, the UK, Germany
OF THE SECTOR’S ACTIVITY. and Spain and also the United States and
Russia. GameTrack supports the GSD project by
GSD: for the physical market GSD and GameTrack: for the digital market
providing a more global vision of the markets in
App Annie and GameTrack: for the mobile market
which it operates.
METHODOLOGY:
– Retail panel: the data on video game sales METHODOLOGY:
is sent by distributors from each country on GameTrack data is collated quarterly from two
a weekly basis. The data is standardised, surveys:
combined, anonymised and extrapolated to
recreate the entire market. To guarantee a - An offline survey carried out annually on a
reliable and standardised product database, the sample 1,000 people aged 15 and over. It is
information on catalogues is directly supplied used to balance answers from a more detailed
by the publishers. In parallel, the publishers online survey.
provide data to hone the extrapolation
ABOUT GAMETRACK
GameTrack is an additional project set up in - An online survey, carried out monthly with a
calculation models to offer a sharper vision of
2011, built around a consumer panel operated by sample of (the same) 3,000 people per quarter,
markets that are not completely covered by the
Ipsos for the ISFE. GameTrack data comes from aged 6 to 64.
retail panel.
monthly survey data published quarterly. The
data analyses the demographics of European
– Digital panel: digital data sales cover complete
game sales on the PlayStation Network (PSN),
ABOUT GSD Xbox Live (XBL), Nintendo eShop (third-party
publishers) and PC sales networks. The sales
(GAME SALES DATA) figures are sent each week directly by the video
Launched in 2013, the GSD project is the
game publishers taking part in the project and
result of a European project run by the ISFE
therefore do not require any extrapolation. GSD
(Interactive Software Federation of Europe)
is the only data source for game downloads
with around a hundred partners, with the aim of
based on real sales.
unifying data collection from different territories
and regrouping this data (physical or digital)
within one tool available to trade associations, ABOUT APP ANNIE
distributors and video game publishers App Annie analyses data from app stores
participating in the panel. The retail panel has (scores, rankings, comments, etc.) and
been launched in 25 European countries. The combined, anonymised transactional data
GSD digital panel today covers 50 countries in from over a million applications. With this data,
Europe, the Middle East, Africa and Asia-Pacific. App Annie produces estimations about app
The panel is operated by Sparkers. download and revenue performance.
6 7
CHAPTER 1 FRENCH THE VIDEO GAME MARKET
THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
2020 MARKET REPORT SALES
TOTAL SALES AND MARKET SHARE
BY ECOSYSTEM*
5.3 +11.3
CONSOLE MOBILE PC
*TOTAL ECOSYSTEM** ECOSYSTEM*** ECOSYSTEM**
MARKET
2.707 1.426 1.182
% BILLION EUROS BILLION EUROS BILLION EUROS
BILLION VS 2019
EUROS
GROWTH IN MARKET SALES
51%
IN MILLION EUROS
5,315
4,951
4,776**
4,303
3,645
27%
22%
2016 2017 2018 2019 2020
Sources: SELL data, from GSD/GameTrack/App Annie panels at end 2020. *Ecosystems: Console + PC + mobile, physical and digital.
10 *Ecosystems: Console + PC + mobile, physical and digital. **Sources: SELL data, from GSD/GameTrack panels at end 2020. 11
** Data revised in 2020. *** Source: GameTrack estimations using user spending data from App Annie 2020, converted into euros and including French taxes.
THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
GROWTH MARKET SEGMENTS
IN SALES BREAKDOWN
BY ECOSYSTEM*
OF SALES*
IN MILLION EUROS
CONSOLE PC MOBILE
ECOSYSTEM** ECOSYSTEM** ECOSYSTEM***
2,249
2,105
+10% +9% +16%
VS 2019
1,426
GROWTH IN ECOSYSTEM SALES
IN MILLION EUROS
1,195 1,231
2,749 +7% 1,042
2,707
2,459
2,401
+16%
+15% 445
398
1,946
1,426 +12%
1,237 1,231
1,124
1,061 2019 2020 2019 2020 2019 2020 2019 2020
1,182
778 1,086
965 SOFTWARE HARDWARE ACCESSORIES MOBILE***
638 PC PC PC
+ CONSOLE** + CONSOLE** + CONSOLE**
2016 2017 2018 2019 2020
*Ecosystems: Console + PC + mobile, physical and digital. *Ecosystems: Console + PC + mobile, physical and digital.
12 **Sources: SELL data, from GSD/GameTrack panels at end 2020.
*** Source: GameTrack estimations using user spending data from App Annie 2020, converted into euros and including French taxes.
**Sources: SELL data, from GSD/GameTrack panels at end 2020.
*** Source: GameTrack estimations using user spending data from App Annie 2020, converted into euros and including French taxes.
13
THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
CLOSE-UP ON SEGMENTS: CLOSE-UP ON SOFTWARE
MARKET SHARE BREAKDOWN OF SALES*
PC 0.2%
ECOSYSTEM
3 PC
% Physical
PC software
MOBILE
9%
accessories ECOSYSTEM
48% CONSOLE
27%
Digital SOFTWARE
PC software
39%
10 % Mobile BY PLATFORM
software MOBILE
SOFTWARE
PC
5.3
hardware
13% PC
SOFTWARE
5%
Console
accessories
BILLION
EUROS*
43%DIGITAL
(PC + CONSOLE)
13% 39%
Console
hardware
21%
Digital
MOBILE
BY FORMAT**
console software
18%
13 %
PHYSICAL
(PC + CONSOLE)
Physical
console software CONSOLE
ECOSYSTEM
14 *SELL data, from GSD, GameTrack, App Annie Intelligence panels at end 2020. *SELL data, from GSD, GameTrack, App Annie Intelligence panels at end 2020. 15
** Physical = complete physical games.
Digital = complete video games + additional content (DLC, season passes, micro-transactions, subscriptions and services)
THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
CONSOLE CONSOLE
ECOSYSTEM ECOSYSTEM
BREAKDOWN OF 2020 SALES IN EUROS GROWTH AND BREAKDOWN OF 2020 SALES IN EUROS
SOFTWARE
65
1,757 million
%
+9.5%
38% 36%
Physical
+ digital software VS 2019
666 million 625 million
Physical games Complete
video games
1,757
2,707
MILLION
MILLION
3 % +9.5%
10%
270 million 10 % 51 million
VS 2019
15%
On-demand
Accessories
9
VS 2019 services
%
257 million
+11.3% 158 million DLC
Subscriptions Micro-transactions
VS 2019
PHYSICAL DIGITAL
25% +11% 38% 62%
679 million 666 million 1,091 million
Hardware VS 2019
-3.2% +19.1%
VS 2019 VS 2019
16 Sources: SELL data, from GSD/GameTrack panels at end 2020. Sources: SELL data, from GSD/GameTrack panels at end 2020. 17
THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
CONSOLE CONSOLE
ECOSYSTEM ECOSYSTEM
GROWTH IN SALES FOR 2020 GROWTH IN SALES FOR 2020
H A R DWA R E AC C E S S O R I E S
MILLION MILLION
679 EUROS
+11%VS 2019
270 EUROS
+11.3%*
VS 2019
TOP 3
CONSOLE ACCESSORIES
2.3 I N VA LU E
CONTROLLERS +15% 1 +11%
I N V O LU M E
CONTROLLERS
MILLION
CONSOLES
SOLD IN 2020
=
VS 2019
HEADSETS AND AUDIO +27% 2 +22% HEADSETS AND AUDIO
MISCELLANEOUS
(styluses, protective gear, etc.)
-17% 3 -20% MISCELLANEOUS
(styluses, protective gear, etc.)
18 Sources: SELL data, from GSD/GameTrack panels at end 2020. Sources: SELL data, from GSD/GameTrack panels at end 2020. 19
*2019 data revised in 2020.THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
TOP 20 GAMES IN 2020 TOP 20 GAMES IN 2020
ALL PLATFORMS ALL PLATFORMS
PHYSICAL MARKET IN VALUE PHYSICAL MARKET IN VOLUME
,
1 4 Assassin’s Creed Valhalla UBISOFT 24,134 813 €
1 4 Assassin’s Creed Valhalla UBISOFT 389,952
5 The Last of Us Part II
SONY INTERACTIVE
ENTERTAINMENT , ,
21 514 241 € 5 The Last of Us Part II
SONY INTERACTIVE
ENTERTAINMENT ,
345 792
6 Call of Duty: Black Ops Cold War
ACTIVISION
BLIZZARD , ,
19 808 766 € 6 Call of Duty: Black Ops Cold War
ACTIVISION
BLIZZARD ,
330 220
ANIMAL CROSSING:
7 Ring Fit Adventure NINTENDO , ,
17 592 009 €
ANIMAL CROSSING:
7 Super Mario 3D All-Stars NINTENDO ,
323 792
NEW HORIZONS NEW HORIZONS
Nintendo 8 Super Mario 3D All-Stars NINTENDO , ,
16 383 252 € Nintendo 8 Minecraft: Nintendo Switch Edition MICROSOFT ,
303 007
53,706,186 € 1,079,290
9 Luigi’s Mansion 3 NINTENDO , ,
11 986 582 € 9 Ring Fit Adventure NINTENDO ,
261 436
2 10 The Legend Of Zelda: Breath of the Wild NINTENDO , ,
11 631 530 € 2 10 51 Worldwide Games NINTENDO ,
257 545
11 New Super Mario Bros. U Deluxe NINTENDO , ,
11 273 206 € 11 Luigi’s Mansion 3 NINTENDO ,
243 734
12 Cyberpunk 2077
BANDAI NAMCO
ENTERTAINMENT , ,
11 214 094 € 12 New Super Mario Bros. U Deluxe NINTENDO ,
228 963
13 Ghost of Tsushima
SONY INTERACTIVE
ENTERTAINMENT , ,
10 721 432 € 13 Super Mario Party NINTENDO ,
212 217
FIFA 21 FIFA 21
Electronic Arts Electronic Arts
52,050,423 €
14 Super Mario Party NINTENDO , ,
10 422 268 €
929,610
14 The Legend Of Zelda: Breath of the Wild NINTENDO ,
205 983
15 Spider-Man: Miles Morales
SONY INTERACTIVE
ENTERTAINMENT , ,
8 945 297 € 15 Grand Theft Auto V
TAKE-TWO
INTERACTIVE ,
188 738
3 16 51 Worldwide Games NINTENDO , ,
8 788 626 € 3 16 FIFA 20 ELECTRONIC ARTS ,
187 229
17 Dragon Ball Z: Kakarot
BANDAI NAMCO
ENTERTAINMENT , ,
8 696 040 € 17 Cyberpunk 2077
BANDAI NAMCO
ENTERTAINMENT ,
177 659
18 Minecraft: Nintendo Switch Edition MICROSOFT , ,
8 519 377 € 18 Ghost of Tsushima
SONY INTERACTIVE
ENTERTAINMENT ,
167 531
MARIO KART 8 19 Pokémon Sword NINTENDO , ,
8 086 911 € MARIO KART 8 19 Hyrule Warriors: Age of Calamity NINTENDO ,
162 320
DELUXE DELUXE
Nintendo Nintendo
27,115,565 € 20 Hyrule Warriors: Age of Calamity NINTENDO , ,
7 873 697 € 553,803 20 Pokémon Sword NINTENDO ,
158 598
20 Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. 21THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
TOP 20 GAMES IN 2020 TOP 20 GAMES IN 2020
ALL PLATFORMS ALL PLATFORMS
PHYSICAL + DIGITAL MARKET IN VALUE PHYSICAL + DIGITAL MARKET IN VOLUME
, ,
1 1
TAKE-TWO
4 Assassin’s Creed Valhalla UBISOFT 37 451 785 € 4 Grand Theft Auto V INTERACTIVE
602,423
5 The Last of Us Part II
SONY INTERACTIVE
ENTERTAINMENT , ,
27 418 985 € 5 Assassin’s Creed Valhalla UBISOFT ,
565 925
6 Mario Kart 8 Deluxe NINTENDO , ,
27 114 873 € 6 Mario Kart 8 Deluxe NINTENDO 553,789
7 Call of Duty: Modern Warfare
ACTIVISION
BLIZZARD , ,
22 380 692 € 7 FIFA 20 ELECTRONIC ARTS ,
537 097
FIFA 21 FIFA 21
Electronic Arts 8 Ring Fit Adventure NINTENDO , ,
17 591 700 € Electronic Arts 8 The Last of Us Part II
SONY INTERACTIVE
ENTERTAINMENT ,
434 486
76,944,734 € 1,324,565
9 FIFA 20 ELECTRONIC ARTS , ,
17 234 526 € 9 Call of Duty: Modern Warfare
ACTIVISION
BLIZZARD ,
385 214
2 10 Super Mario 3D All-Stars NINTENDO , ,
16 383 252 € 2 10 Super Mario 3D All-Stars NINTENDO ,
323 792
11 Ghost of Tsushima
SONY INTERACTIVE
ENTERTAINMENT , ,
15 466 153 € 11 Minecraft: Nintendo Switch Edition MICROSOFT ,
302 999
12 Final Fantasy VII Remake SQUARE ENIX , ,
13 459 703 € 12 NBA 2k20
TAKE-TWO
INTERACTIVE ,
269 607
ANIMAL CROSSING:
13 Dragon Ball Z: Kakarot
BANDAI NAMCO
ENTERTAINMENT , ,
13 332 175 € ANIMAL CROSSING:
13 Ring Fit Adventure NINTENDO ,
261 432
NEW HORIZONS NEW HORIZONS
Nintendo , , Nintendo
53,706,186 €
14 Grand Theft Auto V
TAKE-TWO
INTERACTIVE 12 899 465 €
1,079,290
14 51 Worldwide Games NINTENDO ,
257 545
15 Luigi's Mansion 3 NINTENDO , ,
11 985 984 € 15 Luigi’s Mansion 3 NINTENDO ,
243 722
3 16 The Legend Of Zelda: Breath of the Wild NINTENDO , ,
11 631 157 € 3 16 Ghost of Tsushima
SONY INTERACTIVE
ENTERTAINMENT ,
236 560
17 Spider-Man: Miles Morales
SONY INTERACTIVE
ENTERTAINMENT , ,
11 280 487 € 17 New Super Mario Bros. U Deluxe NINTENDO ,
228 955
18 New Super Mario Bros. U Deluxe NINTENDO , ,
11 272 823 € 18 Super Mario Party NINTENDO ,
212 211
CALL OF DUTY:
BLACK OPS COLD WAR
19 Cyberpunk 2077 CD PROJEKT RED , ,
11 214 094 € CALL OF DUTY:
BLACK OPS COLD WAR
19 Dragon Ball Z: Kakarot
BANDAI NAMCO
ENTERTAINMENT ,
206 697
Activision Blizzard Activision Blizzard
43,225,562 € 20 Super Mario Party NINTENDO ,
10,421 940 € 664,792 20 The Legend Of Zelda: Breath of the Wild NINTENDO ,
205 976
22 Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. 23
This listing does not include Nintendo digital sales data. This listing does not include Nintendo digital sales data.THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
TOP 20 GAMES IN 2020 TOP 20 GAMES IN 2020
BY PLATFORM BY PLATFORM
PHYSICAL MARKET IN VALUE PHYSICAL MARKET IN VOLUME
,
1 1
SONY INTERACTIVE SONY INTERACTIVE
4 The Last of Us Part II PS4 ENTERTAINMENT 19,607 024 € 4 The Last of Us Part II PS4 ENTERTAINMENT
330,406
5 Ring Fit Adventure SWITCH NINTENDO , ,
17 592 009 € 5 Super Mario 3D All-Stars SWITCH NINTENDO ,
323 792
Minecraft:
6 Super Mario 3D All-Stars SWITCH NINTENDO , ,
16 383 252 € 6
Nintendo Switch Edition
SWITCH MICROSOFT ,
303 007
SWITCH SWITCH
ANIMAL CROSSING:
7 Assassin’s Creed Valhalla PS4 UBISOFT ,
14 750 716 € , ANIMAL CROSSING:
7 Ring Fit Adventure SWITCH NINTENDO ,
261 436
NEW HORIZONS Call of Duty: NEW HORIZONS
Nintendo 8
Black Ops Cold War
PS4
ACTIVISION
BLIZZARD , ,
13 537 966 € Nintendo 8 51 Worldwide Games SWITCH NINTENDO ,
257 545
53,706,186 € 1,079,290
9 Luigi’s Mansion 3 SWITCH NINTENDO , ,
11 986 582 € 9 Assassin’s Creed Valhalla PS4 UBISOFT ,
248 418
2 10
The Legend Of Zelda:
Breath of the Wild
SWITCH NINTENDO , ,
11 584 450 € 2 10 Luigi’s Mansion 3 SWITCH NINTENDO ,
243 734
New Super Mario Bros. U Call of Duty:
11
Deluxe
SWITCH NINTENDO , ,
11 273 206 € 11
Black Ops Cold War
PS4
ACTIVISION
BLIZZARD ,
231 936
New Super Mario Bros.
12 Super Mario Party SWITCH NINTENDO , ,
10 422 268 € 12
U Deluxe
SWITCH NINTENDO ,
228 963
PS4 PS4
13 Ghost of Tsushima PS4
SONY INTERACTIVE
ENTERTAINMENT , ,
9 289 509 € 13 Super Mario Party SWITCH NINTENDO ,
212 217
FIFA 21 FIFA 21
Electronic Arts Electronic Arts The Legend Of Zelda:
40,133,320 €
14 51 Worldwide Games SWITCH NINTENDO , ,
8 788 626 €
696,147
14
Breath of the Wild
SWITCH NINTENDO ,
204 890
Minecraft: Grand Theft Auto V
15
Nintendo Switch Edition
SWITCH MICROSOFT , ,
8 519 377 € 15
Premium Edition
PS4
TAKE-TWO
INTERACTIVE ,
162 997
3 16
Hyrule Warriors:
Age of Calamity
SWITCH NINTENDO , ,
7 873 697 € 3 16
Hyrule Warriors:
Age of Calamity
SWITCH NINTENDO ,
162 320
Super Smash Bros.
17
Ultimate
SWITCH NINTENDO , ,
7 630 404 € 17 Ghost of Tsushima PS4
SONY INTERACTIVE
ENTERTAINMENT ,
155 101
SWITCH
18 Cyberpunk 2077 PS4 CD PROJEKT RED , ,
7 303 471 € SWITCH
18 Just Dance 2021 SWITCH UBISOFT ,
145 477
Mario & Sonic at the Tokyo
MARIO KART 8
DELUXE
19
2020 Olympic Games
SWITCH SEGA , ,
7 193 427 € MARIO KART 8
DELUXE
19 Pokémon Sword SWITCH NINTENDO ,
145 200
Nintendo Nintendo Mario & Sonic at the Tokyo
27,115,565 € 20 Pokémon Sword SWITCH NINTENDO , ,
7 115 272 € 553,803 20
2020 Olympic Games
SWITCH SEGA ,
142 199
Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles.
24 25THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
TOP 20 GAMES IN 2020 TOP 20 GAMES IN 2020
BY PLATFORM BY PLATFORM
PHYSICAL + DIGITAL MARKET IN VALUE PHYSICAL + DIGITAL MARKET IN VOLUME
,
1 1
SONY INTERACTIVE SONY INTERACTIVE
4 The Last of Us Part II PS4 ENTERTAINMENT 24,252 955 € 4 The Last of Us Part II PS4 ENTERTAINMENT
403,129
Call of Duty:
5
Black Ops Cold War
PS4
ACTIVISION
BLIZZARD , ,
21 023 154 € 5 FIFA 20 PS4 ELECTRONIC ARTS ,
368 701
Call of Duty:
6 Assassin’s Creed Valhalla PS4 UBISOFT ,
20 747 511 € , 6
Black Ops Cold War
PS4
ACTIVISION BLIZ-
ZARD ,
351 247
SWITCH SWITCH
ANIMAL CROSSING:
7 Ring Fit Adventure SWITCH NINTENDO , ,
17 591 700 €
ANIMAL CROSSING:
7 Assassin’s Creed Valhalla PS4 UBISOFT ,
337 262
NEW HORIZONS NEW HORIZONS
Nintendo 8 Super Mario 3D All-Stars SWITCH NINTENDO , ,
16 383 252 € Nintendo 8 Super Mario 3D All-Stars SWITCH NINTENDO ,
323 792
53,706,186 € 1,079,290
Call of Duty: Minecraft:
9
Modern Warfare
PS4
ACTIVISION
BLIZZARD ,
14 524 133 € , 9
Nintendo Switch Edition
SWITCH MICROSOFT ,
302 999
2 10 Ghost of Tsushima PS4
SONY INTERACTIVE
ENTERTAINMENT , ,
12 791 566 € 2 10 Ring Fit Adventure SWITCH NINTENDO ,
261 432
Call of Duty:
11 Luigi’s Mansion 3 SWITCH NINTENDO , ,
11 985 984 € 11
Modern Warfare
PS4
ACTIVISION BLIZ-
ZARD ,
261 155
The Legend Of Zelda:
12
Breath of the Wild
SWITCH NINTENDO , ,
11 584 081 € 12 Grand Theft Auto V PS4
TAKE-TWO INTER-
ACTIVE ,
257 866
PS4 PS4
13 FIFA 20 PS4 ELECTRONIC ARTS , ,
11 508 201 € 13 51 Worldwide Games SWITCH NINTENDO ,
257 545
FIFA 21 FIFA 21
Electronic Arts New Super Mario Bros. Electronic Arts
49,491,581 €
14
U Deluxe
SWITCH NINTENDO , ,
11 272 823 €
847,809
14 Luigi’s Mansion 3 SWITCH NINTENDO ,
243 722
New Super Mario Bros.
15 Super Mario Party SWITCH NINTENDO , ,
10 421 940 € 15
U Deluxe
SWITCH NINTENDO ,
228 955
3 16 51 Worldwide Games SWITCH NINTENDO , ,
8 788 626 € 3 16 Super Mario Party SWITCH NINTENDO ,
212 211
17 Dragon Ball Z: Kakarot PS4
BANDAI NAMCO
ENTERTAINMENT , ,
8 610 900 € 17 Ghost of Tsushima PS4
SONY INTERACTIVE
ENTERTAINMENT ,
208 224
Minecraft: The Legend Of Zelda:
SWITCH
18
Nintendo Switch Edition
SWITCH MICROSOFT , ,
8 519 127 € SWITCH
18
Breath of the Wild
SWITCH NINTENDO ,
204 884
Hyrule Warriors:
MARIO KART 8
DELUXE
19
Age of Calamity
SWITCH NINTENDO , ,
7 873 697 € MARIO KART 8
DELUXE
19 Just Dance 2020 SWITCH UBISOFT ,
185 725
Nintendo Nintendo Mario + Rabbids
27,115,565 € 20 FIFA 21 XBOX ONE ELECTRONIC ARTS , ,
7 762 878 € 553,789 20
Kingdom Battle
SWITCH UBISOFT ,
164 510
Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles.
26 This listing does not include Nintendo digital sales data. This listing does not include Nintendo digital sales data.
27THE FRENCH VIDEO GAME MARKET
TOP 10
TYPES OF VIDEO GAMES
BOUGHT IN 2020
PHYSICAL + DIGITAL MARKET IN VOLUME
Action
TOP WEEKLY
Sports
6,458,478
SALES
3,401,828
Every Monday, discover
Adventure
the top video game sales in France
2,789,631
SELL.FR
Shooting / FPS
2,666,603
RPG
2,513,705 ON SOCIAL MEDIA
Racing
2,054,239
@SELL_JeuxVideo @SELL.JeuxVideo
Strategy / RTS
1,966,785
Family
1,237,973 @SELL_JeuxVideo SELL TV
Fighting/combat
1,134,179
OR SUBSCRIBE TO OUR DEDICATED NEWSLETTER
Casual games (board games, cards, puzzles)
382,422
Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles.
28 This listing does not include Nintendo digital sales data.THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
PC PC
ECOSYSTEM ECOSYSTEM
BREAKDOWN OF 2020 SALES IN EUROS GROWTH AND BREAKDOWN OF 2020 SALES IN EUROS
SOFTWARE
46 %
228 million
42 % MMO games
(subscriptions + F2P)
30%
491
491 million 147 million
PC DLC
software Micro-transactions
44 % -1.9%
MILLION
516 million
PC
hardware** 1,182
MILLION
VS 2019
-1.9% VS 2019
2%
+20%
VS 2019
+8.9 %
8 million
On-demand 15%
2%
VS 2019 services
8 million
6
28 million
% 71 million
Complete video
games
Physical games
Games on social
media and browsers
15% PHYSICAL DIGITAL
2% 98%
+13%
175 million
PC VS 2019
accessories 8 million 483 million
-20.8% -1.5%
VS 2019 VS 2019
Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles.
30 Hardware: sales of PCs fitted with a high-performance graphics card.
Accessories: mice, keyboards, screens for PC playing. Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. 31
*EstimationsTHE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
PC TOP 10
ECOSYSTEM TYPES OF VIDEO GAMES
BREAKDOWN OF 2020 SALES IN EUROS
BOUGHT IN 2020
PHYSICAL + DIGITAL MARKET IN VOLUME
HARDWARE* Action
686,228
Strategy / RTS
MILLION
539,666
516 EUROS**
+20%
VS 2019
Adventure
448,800
Shooting / FPS
410,850
RPG
379,378
ACCESSORIES Sports
134,639
Racing
MILLION 68,932
175 EUROS**
+13%
VS 2019
Fighting/combat
65,325
Casual games (board games, cards, puzzles)
60,717
Flight simulation
35,110
Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles.
32 *Hardware: sales of PCs fitted with a high-performance graphics card.
Accessories: mice, keyboards, screens for PC playing.
33
**EstimationsTHE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
TOP 20 GAMES IN 2020 TOP 20 GAMES IN 2020
PC ECOSYSTEM PC ECOSYSTEM
PHYSICAL + DIGITAL MARKET IN VALUE PHYSICAL + DIGITAL MARKET IN VOLUME
,
1 1
TAKE-TWO
4 Borderlands 3 INTERACTIVE 1 453,049 € 4 Football Manager 2020 SEGA 39,307
5 Football Manager 2021 SEGA , ,
1 383 836 € 5 Borderlands 3
TAKE-TWO
INTERACTIVE ,
38 344
6 Crusader Kings III
PARADOX
INTERACTIVE , ,
1 367 219 € 6 Farming Simulator 19
FOCUS HOME
INTERACTIVE ,
34 439
FOOTBALL
7 Grand Theft Auto V
TAKE-TWO
INTERACTIVE , ,
1 112 288 € TOM CLANCY’S 7 Assassin’s Creed Odyssey UBISOFT ,
30 113
RAINBOW SIX
MANAGER 2020 SIEGE
Sega 8 Microsoft Flight Simulator MICROSOFT , ,
1 107 180 € Ubisoft 8 Football Manager 2021 SEGA ,
27 893
1,932,067 € 56,817
9 Assassin’s Creed Odyssey UBISOFT ,
833 025 € 9 Sid Meier’s Civilization VI
TAKE-TWO
INTERACTIVE ,
27 475
2 10 Farming Simulator 19
FOCUS HOME
INTERACTIVE ,
796 178 € 2 10 Metro Exodus DEEP SILVER ,
26 356
11 Tom Clancy’s Rainbow Six Siege UBISOFT 726 € 078 11 Monster Hunter: World CAPCOM ,
24 876
12 Metro Exodus DEEP SILVER ,
672 852 € 12 Total War: Warhammer II SEGA ,
24 093
RED DEAD
13 Total War: Warhammer II SEGA ,
657 787 € GRAND
13 Crusader Kings III
PARADOX
INTERACTIVE ,
23 753
REDEMPTION 2 THEFT AUTO V
Take-Two Interactive 14 Dragon Ball Z: Kakarot
BANDAI NAMCO
ENTERTAINMENT ,
595 395 €
Take-Two Interactive 14 Far Cry 5 UBISOFT ,
20 270
1,675,126 € 56,809
15 Monster Hunter: World CAPCOM ,
530 309 € 15 Cyberpunk 2077
BANDAI NAMCO
ENTERTAINMENT ,
19 886
3 16 Sid Meier’s Civilization VI
TAKE-TWO
INTERACTIVE ,
510 439 € 3 16 A Plague Tale: Innocence
FOCUS HOME
INTERACTIVE ,
19 669
17 The Sims 4 ELECTRONIC ARTS ,
470 339 € 17 The Sims 4 ELECTRONIC ARTS ,
18 981
18 Marvel’s Avengers SQUARE ENIX ,
452 543 € 18 Rise of the Tomb Raider SQUARE ENIX ,
18 916
CYBERPUNK 2077
19 Resident Evil 3 CAPCOM ,
447 360 € RED DEAD 19 Xcom: Chimera Squad
TAKE-TWO
INTERACTIVE ,
18 875
REDEMPTION 2
CD Projekt Red Take-Two Interactive
1,485,704 € 20 Sekiro: Shadows Die Twice
ACTIVISION
BLIZZARD ,
416 464 € 44,086 20 Assassin’s Creed Origins UBISOFT ,
18 035
Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles.
34 35THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
TOP 20 PUBLISHERS TOP 20 PUBLISHERS
SOFTWARE SOFTWARE
PHYSICAL + DIGITAL MARKET IN VALUE PHYSICAL + DIGITAL MARKET IN VOLUME
1 Nintendo 1 Nintendo
2 Electronic Arts 2 Ubisoft
3 Ubisoft 3 Electronic Arts
4 Activision Blizzard 4 Sony Interactive Entertainment
5 Sony Interactive Entertainment 5 Take-Two Interactive
6 Take-Two Interactive 6 Activision Blizzard
7 Bandai Namco Entertainment 7 Square Enix
8 Square Enix 8 Bandai Namco Entertainment
9 Sega 9 Sega
10 Warner Bros. Interactive 10 Warner Bros. Interactive
11 CD Projekt Red 11 Koch Media
12 Koch Media 12 Capcom
13 Mojang 13 Microids
14 Capcom 14 Mojang
15 Focus Home Interactive 15 Focus Home Interactive
16 Nacon 16 Nacon
17 Microids 17 CD Projekt Red
18 Microsoft 18 Konami
19 Codemasters 19 Microsoft
20 Konami 20 Outright Games
Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles. Sources: SELL data, from GSD/GameTrack panels at end 2020. Excluding bundles.
36 This listing does not include Nintendo digital sales data. This listing does not include Nintendo digital sales data.
37THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
MOBILE TOP 10 GAMES IN 2020
ECOSYSTEM MOBILE ECOSYSTEM
GROWTH IN SALES FOR 2020 DOWNLOADS
S O F T WA R E FREE APPS PAYABLE APPS
1,426
Minecraft
1 Brain Out Eyewind 1 Microsoft
Pocket Edition
Monopoly
2 Coin Master Moon Active 2 Marmalade
by Marmalade
MILLION +16%*
3
Gardenscapes
New Acres
Playrix 3 Plague Inc
Ndemic
Creations
EUROS VS 2019
Football Manager
4 Among Us! InnerSloth 4 SEGA SAMMY
2020 Mobile
APP MARKET IN FRANCE IN 2020 5 Brawl Stars Supercell 5
Grand Theft Auto: Take-Two
San Andreas Interactive
IOS AND GOOGLE PLAY COMBINED
57% 33% 6
Brain Test:
Unico Studio 6
Farming
Giants Software
Apps Apps Tricky Puzzles Simulator 20
7 Magic Tiles 3 Amanotes 7 Geometry Dash RobTop
BY Clue: The Classic
BY 8 Homescapes Playrix 8 Marmalade
Mystery Game
DOWNLOADS** CONSUMER
SPENDING
9 Scrabble Go Scopely 9 True Skate True Axis
Fishdom:
43% 67% 10
Deep Dive
Playrix 10 Mini Metro Playdigious
Games Games
38 *Source: GameTrack estimations using user spending data from App Annie 2020, convert- Source: App Annie Intelligence end 2019. iOS and Google Play Data combined. 39
ed into euros and including French taxes.
**App Annie Intelligence at end 2020THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
TOP 10 GAMES IN 2020 TOP 10 PUBLISHERS
MOBILE ECOSYSTEM OF VIDEO GAME APPS IN 2020
CONSUMER SPENDING BY DOWNLOADS AND CONSUMER SPENDING
BY DOWNLOADS BY CONSUMER
SPENDING
1 Coin Master Moon Active
1 France 1 Finland
2 Clash of Clans Supercell
2 United States 2 United States
3 Brawl Stars Supercell
3 Israel 3 Ireland
4 Dragon Ball Z Dokkan Battle Bandai Namco Entertainment
4 Belarus 4 Israel
5 Gardenscapes - New Acres Playrix
5 Ireland 5 Japan
6 Summoners War GAMEVIL
6 France 6 China
7 Candy Crush Saga Activision Blizzard
7 Turkey 7 South Korea
The Seven Deadly Sins:
8 Netmarble
Hikari to Yami no Grand Cross
8 Vietnam 8 United States
9 Homescapes Playrix
9 Germany 9 China
10 State of Survival FunPlus
10 Russia 10 Australia
40 Source: App Annie Intelligence end 2020. iOS and Google Play Data combined. Source: App Annie Intelligence end 2020. iOS and Google Play Data combined. 41THE FRENCH VIDEO GAME MARKET THE FRENCH VIDEO GAME MARKET
TOP 10 GAMES IN 2020
BY GAME TYPE
BY DOWNLOADS AND CONSUMER SPENDING
BY DOWNLOADS BY CONSUMER
SPENDING
Hyper Casual RPG
30.15% 23.83%
Puzzle Strategy
18.58% 19.51%
Simulation Puzzle
10.17% 16.49%
Arcade Action
8.28% 8.85%
Action Simulation
3.84% 7.25%
Strategy Traditional
3.03% 6.83%
RPG Hybrid/Other
2.93% 4.94%
Sports Sports
2.57% 2%
Party FPS
2.43% 1.97%
Lifestyle Lifestyle
2.42% 1.85%
42 Source: App Annie Intelligence end 2020. iOS and Google Play Data combined. Source: App Annie Intelligence end 2020. iOS and Google Play Data combined. 43CHAPTER 2
THE PROFILE OF
FRENCH
VIDEO GAME
PLAYERS
ABOUT THE SELL "FRENCH PEOPLE AND VIDEO GAMES" SURVEY
Data collected and analysed by Médiamétrie for SELL with the aim of measuring and understanding the uses and profiles of video game
players in France.
Survey carried out online from 1st to 24th September 2020 with a sample of 4,072 people aged 10 and over, representing web users
living in France.
All rights reserved © 2020 Médiamétrie - www.mediametrie.frPROFILES OF FRENCH VIDEO GAME PLAYERS PROFILES OF FRENCH VIDEO GAME PLAYERS
VIDEO GAMES PROFILE OF A REGULAR
IN FRANCE FRENCH VIDEO GAME PLAYER
36.46 MILLION PLAYERS
52%
OF FRENCH PEOPLE
PLAY REGULARLY
53% 47%
71%
of French people play
video games at least
39
Men
AVERAGE AGE
39 Women
39
OCCASIONALLY*
OF REGULAR PLAYERS*
1 OUT OF 2 CHILDREN 1 OUT OF 3 ADULTS
PLAY EVERY DAY PLAY EVERY DAY
52% 35%
Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over.
46 Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over.
*Occasional player: player who says they play video games at least once a year.
*Regular player: player who says they play video games at least once a week. 47PROFILES OF FRENCH VIDEO GAME PLAYERS PROFILES OF FRENCH VIDEO GAME PLAYERS
FRENCH FRENCH
VIDEO GAME PLAYERS VIDEO GAME PLAYERS
PERCENTAGE OF PLAYERS BREAKDOWN OF PLAYERS
BY AGE GROUP BY SOCIAL CATEGORY
96% 92% 87% 82% 78% 66% 52%
AB+ AB- RETIRED STUDENTS
28% 28% 19% 10%
AGE 10-14 15-18 19-24 25-34 35-44 45-54 55+
BREAKDOWN OF PLAYERS
20%
play several
BY EDUCATION
times a day
32%
play every day or AT A LEVELS 3 YEARS OR 5 YEARS OR
nearly every day
LEAST OR MORE IN HIGHER MORE IN HIGHER
1 QUALIFICATION MORE EDUCATION EDUCATION
17% PLAYING 96% 81% 34% 22%
play
less often
FREQUENCY
BREAKDOWN OF PLAYERS
BY REGION
10 % 21% PARIS AND GREATER PARIS REST OF FRANCE
play from time to time
(1 to 3 times a month)
play regularly
(1 to 2 times a week) 20% 80%
48 Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. 49PROFILES OF FRENCH VIDEO GAME PLAYERS PROFILES OF FRENCH VIDEO GAME PLAYERS
DEVICES USED SOCIAL ASPECT
TO PLAY VIDEO GAMES OF PLAYING VIDEO GAMES
ALONE OR WITH OTHERS
53%
49%
45%
51%
games console CHILDREN PLAYERS 50% 20% 30%
(TV or laptop)
ADULT PLAYERS 76% 13% 11%
28% WITH OTHERS
ALONE WITH OTHERS ONLINE
PHYSICALLY
19%
13%
6% MORE THAN A THIRD OF VIDEO GAME PLAYERS
PLAY ONLINE WITH OTHER PEOPLE
Smartphone Computer TV Touch screen Handheld Box connected Video game
console tablet console to the TV smartphone
37 42 32 43
AVERAGE PLAYER AGE PER PLATFORM
30 37 36
63%
of players do not play
37%
of players play online
online games games
NUMBER OF DEVICES
USED FOR VIDEO GAMES
2.1
1 device
41%
2 devices
29%
average 3 devices FEELING OF BELONGING
17% TO A COMMUNITY NEARLY 1 OUT OF 2
1 OUT OF 5 PLAYERS
CHILDREN
Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a
50 sample of 4,072 web users aged 10 and over.
51TYPOLOGY OF VIDEO GAME PLAYERS
CHAPTER 3 GROUP
HIERARCHY
TYPOLOGY OF DEPENDING ON THEIR
PLAYING FREQUENCY
VIDEO GAME
PLAYERS
CASUAL FUN COMMITTED INVESTED
PLAYERS PLAYERS ACTIVE PLAYERS TECH GEEKS
33% 29% 19% 19%
OF PLAYERS OF PLAYERS OF PLAYERS OF PLAYERS
PRINCIPLES OF THE TYPOLOGY OBJECTIVES OF THE TYPOLOGY
• Identify criteria that will help create the groups. • Create groups of individuals according to their
PLAYING FREQUENCY
• Calculate the similarities between individuals similarities using a set of criteria
given the chosen variables. •
Create groups of individuals who are as
• Create classes by allocating each individual to similar as possible so that these groups are as
their nearest group. different as possible
• Each individual is allocated to one group only
Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. 53TYPOLOGY OF VIDEO GAME PLAYERS TYPOLOGY OF VIDEO GAME PLAYERS
CASUAL FUN
VIDEO GAME PLAYERS VIDEO GAME PLAYERS
29%
18%
33%
58% Women 50% 10-14 10%
58% 50 and over 32% 29% 35-49 24%
OF PLAYERS living in a household OF PLAYERS
38% Retired 19% 31% of at least 4 people 23%
PLAYING FREQUENCY DEVICE PLAYING FREQUENCY DEVICE
70% 66% 33% 72% 72% 34%
play video games
have played video games 56% play on 1 device 41% play once
have played video games
play on play on
for less than 5 hours over for less than 5 hours
at least once a day
the last 7 days
59% play on a regular smartphone 53% or twice a week
over the last 7 days
a games console 2 devices
35% play on a touch screen tablet 28%
52% 59% 21% 59% 51% 29%
74% do not have a console 34%
SOCIAL INTERACTION TYPE OF GAMES PLAYED SOCIAL INTERACTION TYPE OF GAMES PLAYED
90% 89% 22% 21%
do not feel like
53% 17% play children's
play sports
play alone they belong to play with other and/or family
play casual/mobile games games
a player community people in the same room games
73% 78% 38% 14% 16% 16%
CASUAL PLAYERS ALL VIDEO GAME PLAYERS FUN PLAYERS ALL VIDEO GAME PLAYERS
54 Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. 55TYPOLOGY OF VIDEO GAME PLAYERS TYPOLOGY OF VIDEO GAME PLAYERS
COMMITTED INVESTED
ACTIVE VIDEO GAME PLAYERS TECH GEEKS
55%
43%
Men
15-34
50%
34%
19% 67%
50%
Men
10-24
50%
30% 19%
OF PLAYERS 20% Students 10% OF PLAYERS
PLAYING FREQUENCY DEVICE PLAYING FREQUENCY DEVICE
60% 20% 33% 22%
56% 91% play on a games console 51%
have played video games have played video games
play video games
at least once a day for over 10 hours play on
play
several times a day
for over 15 hours 49% play on 4 or more devices 14%
over the last 7 days over the last 7 days have a latest
a computer 65% generation console 28%
52% 15% 49% 20% 9% 21% have a virtual
reality headset 7%
SOCIAL INTERACTION TYPE OF GAMES PLAYED SOCIAL INTERACTION TYPE OF GAMES PLAYED
81% 56%
56% play on line 37% 32% 61% 67%
feel like they belong
play role-playing/ play on line play action play role-playing/
to a player community
22% play with others online 14% adventure games games adventure games
feel like they belong
34% to a player community 22% 25% 37% 22% 19% 25%
CONSUMPTION CONSUMPTION
31% 44%
subscribe to subscribe to
a video game platform a video game platform
16% 16%
COMMITTED ACTIVE PLAYERS ALL VIDEO GAME PLAYERS INVESTED TECH GEEKS ALL VIDEO GAME PLAYERS
56 Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. 57A RESPONSIBLE INDUSTRY
CHAPTER 4 TO HELP
A PARENTAL CONTROL
RESPONSIBLE
TO HELP FAMILIES ESTABLISH RULES FOR PLAYING VIDEO GAMES,
ALL VIDEO GAME PLATFORMS HAVE A PARENTAL CONTROL SYSTEM.
THIS PARENTAL CONTROL, WHICH IS PART OF ALL CONSOLES AND COMPUTERS,
ENABLES PARENTS TO SUPERVISE THE GAMES THEIR CHILDREN PLAY.
I N D U ST RY For several years, console manufacturers (Sony,
Microsoft and Nintendo), Mac and Windows
operating systems and also Google and most
mobile devices have been offering simple
These systems strive to protect young
audiences from content and behaviour
unsuitable for their age. Nevertheless, it is
essential for parents to keep an eye on what
and effective solutions. Just a few minutes are video games their children are playing, find
required to configure the parental control and out information about the games and take an
benefit from all its functions. These systems interest in this hobby, playing video games,
block access to games above a certain age or chatting with their children and more. The
category in the PEGI rating system. They also website “PédaGoJeux.fr – Video games
control online purchases, limit web browsing, explained to parents” is a mine of information:
keep track of the time spent playing video understand the video game world, information
games and can limit online interaction. about the most talked about games, understand
the PEGI symbols, best practices, etc.
HERE IS A LIST OF DIFFERENT EQUIPMENT AND SOFTWARE THAT HAS AN INTEGRATED PARENTAL
CONTROL SYSTEM THAT CAN BE CONFIGURED TO THE PEGI SYSTEM.
HOME CONSOLES HANDHELD CONSOLES MOBILES COMPUTERS WEB BROWSERS
Microsoft Xbox 360 Nintendo DS Smart phones using Windows operating Google Chrome
Microsoft Xbox One Nintendo 3DS Android system Apple Safari/WebKit
Microsoft Xbox Series Sony PSP Tablets using Android Windows operating Mozilla Firefox
Sony PlayStation Vita MacOS
Nintendo Wii
Nintendo Wii U
Nintendo Switch
Sony PlayStation 3
Sony PlayStation 4
Sony PlayStation 5
59A RESPONSIBLE INDUSTRY A RESPONSIBLE INDUSTRY
PEGI
PAN EUROPEAN GAME DRUGS
INFORMATION
THE PEGI AGE RATING SYSTEM (PAN EUROPEAN GAME INFORMATION) GIVES PARENTS
THROUGHOUT EUROPE THE OPPORTUNITY TO MAKE ENLIGHTENED DECISIONS BEFORE
PURCHASING A VIDEO GAME.
Launched in spring 2003, PEGI has replaced a WHAT DO THE LABELS MEAN?
certain number of national age ratings through The PEGI labels appear on the front and back
unique labels that are now used in most of the cover, indicating one of the following age
European countries. The system enjoys the ratings: 3, 7, 12, 16 or 18. They provide a reliable
support of the leading console manufacturers, indication of the game's content with regard to
including Sony, Microsoft and Nintendo, the protection of minors.
and also interactive game publishers and The age rating does not take into account the
developers throughout Europe. It is also used difficulty of the game or the skills required to
for all new apps available from the Google Play play it. The descriptors (see below) on the back
Store. The age rating system was created by cover indicate the main reasons why a game
the ISFE - the Interactive Software Federation has a specific age rating.
of Europe.
CREATED PRESENT NEARLY FEDERATING
IN IN 30,000 1,800
2003 38 COUNTRIES APPROVED GAMES MEMBER COMPANIES
This game contains This game contains images which This game encourages and/or
bad language. may encourage discrimination. teaches gambling.
Suitable for all ages. Unrealistic.
Mild violence in a comical context. THE LABELS Implicit violence, cartoon, fun.
Fantasy characters. Frightening scenes DRUGS
No inappropriate content. for young children. This game refers to This game shows nudity and/or The game allows the player to buy
the use of drugs sexual behaviour or makes sexual digital goods with real money.
(including tobacco and alcohol). references.
Violence towards fantasy characters or Realistic violence towards human characters. Extreme violence to defenceless or innocent
unrealistic violence towards human characters. Sports action with presence of blood. human characters. Idealisation of drug use.
Moderate foul language, nudity, horror. Foul language, drug use. Representation Sexual expression or activity. This game contains This game may frighten young
of criminal activity. violent scenes. children.
60 61A RESPONSIBLE INDUSTRY A RESPONSIBLE INDUSTRY
PEGI PEGI
ANALYSIS OF SALES ANALYSIS,
THE 2020 OFFER MARKET SHARE IN 2020
PHYSICAL + DIGITAL MARKET PHYSICAL + DIGITAL MARKET
16% 36%
31% 31%
27%
30%
15%
14%
13%
18%
12%
10%
8%
15%
24% IN VALUE
IN VOLUME
62 Sources: SELL data, from GSD/GameTrack panels at end 2020. Sources: SELL data, from GSD/GameTrack panels at end 2020. 63A RESPONSIBLE INDUSTRY A RESPONSIBLE INDUSTRY
PARENT BEHAVIOUR WHY DO PARENTS
PLAY VIDEO GAMES WITH THEIR CHILDREN?
TOWARDS
VIDEO GAMES To share an activity 55%
HOW ATTENTIVE PARENTS ARE For fun 48%
TO THEIR CHILDREN’S VIDEO GAME PRACTICES
Their children ask them to 44%
12% Because they like to play 37%
I'm always next to him when
he plays video games. To check game content 17%
29%
66% of parents say they play
He plays video games
by himself,
with their children at least occasionally
68%
but I choose the games
56%
he can play.
of parents are careful of parents advise
about their children’s against certain games or
video game practices choose the games their HOW OFTEN PARENTS
27% children are allowed to PLAY VIDEO GAMES WITH THEIR CHILDREN
He plays video games play
by himself, but I advise
against certain games.
Often 9%
Regularly 16%
32% Occasionally 41%
He plays video games by
himself and doesn’t need Rarely 19%
my approval to play the
games he wants to play.
Never 15%
64 Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. 65A RESPONSIBLE INDUSTRY A RESPONSIBLE INDUSTRY
PARENT BEHAVIOUR THE ACT OF BUYING
TOWARDS VIDEO AND THE PEGI
GAMES RATING SYSTEM
KNOWLEDGE AND USE OF ATTITUDE TO THE PEGI RATING SYSTEM
PARENTAL CONTROL
PARENTS
PAY ATTENTION TO THE PEGI SYSTEM
88%
+5 pts say they are aware of it
VS 2019
+4 pts 60% 40%
YES NO
37% 12% VS 2019
know about parental control do not know about
and use it parental control
51%
know about parental control but do not use it CHILDREN
PAY ATTENTION TO THE PEGI SYSTEM
KNOW ABOUT THE PEGI SYSTEM
Children
74% YES NO
Adults +8 pts 54% 46%
59% YES NO VS 2019 YES NO
+3 pts VS 2019
66 Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. Source: online SELL/Médiamétrie study “French people and video games” from 1st to 24th September 2020, with a sample of 4,072 web users aged 10 and over. 67SELL
CHAPTER 5 THE MISSIONS
OF SELL
THE UNION The Union of Video Game Publishers (SELL) was founded in
1995 by key players on the video game market. To support
OF VIDEO GAME
the growing video game industry and its accessibility,
video game professionals (console manufacturers, game
publishers, accessory manufacturers, etc.) needed to speak
with one voice. Following the example of the Interactive
PUBLISHERS
Software Federation of Europe (ISFE) which defends the
interests of the video game sector on a European level, SELL
immediately became the primary contact for French public
institutions, the media and different associations.
In twenty-five years, SELL has taken many decisive actions to
ensure playing video games is recognised as one of France’s
favourite leisure activities. This success is not solely down
to the quality of games sold by SELL members. Aware of
their responsibilities to video game players and their friends
and families, in 2003 SELL members implemented a simple,
complete and independent video game rating system: PEGI
(Pan European Game Information). SELL expressed the
industry’s desire to be responsible through the PEGI rating
system and through an information resource for parents
(PédaGoJeux). In 2015 this commitment to society became
concrete with the PEGI system’s approval from the French
Home Secretary as the rating system for video games in
France.
SELL’s main objective is to promote video games and video
game playing with the general public, national and European
stakeholders and the authorities. For this, SELL organises
two shows every year, the Interactive & Digital Entertainment
Festival (IDEF) and Paris Games Week (PGW), federating the
main operators in the video game sector.
69SELL SELL
THE MISSIONS PROMOTING THE VIDEO GAME MARKET
SELL’s mission is to promote video game playing, the industry’s innovations and creativity with the
general public, national and European stakeholders and also the media. It achieves this through
OF SELL regular communication and most importantly via two essential annual events:
- IDEF: created in June 2006, this trade show brings together manufacturers, publishers,
accessory manufacturers and buyers to generate business.
- Paris Games Week: created in October 2010, this general public exhibition promotes the entire video game
REPRESENTING THE PUBLISHING INDUSTRY ecosystem every year to share the sector’s new products with video game players. The 2019 edition
As an industry spokesperson, SELL’s primary vocation is to defend the interests of its members hosted some 317,000 visitors and 194 exhibitors.
and, more generally, all of the video game sector. It is the key contact with public authorities,
politicians and also innovative and cultural ecosystems.
To achieve its objectives, SELL has invested in several organisations and working groups:
-T he inter-ministerial working group comprising the General Directorate for Enterprise (DGE),
the CNC, Ubisoft, the National Video Game Union (SNJV) and SELL
- CSA: member of the Child Protection Commission
- CNC: member of the Commission for Diversity in the Cultural Sector
- ISFE: member of the Board of Directors
INFORM AND PROTECT
Since its beginnings, SELL has been committed
to a corporate social responsibility initiative to
inform and protect the consumer. The organisation
operates in many areas to raise the awareness of
video game players, parents and families about
how to play video games. This investment is
represented by concrete actions:
-P EGI – created in 2003 and approved in 2015
by the French government, this European video
game system that rates the games according
to content and age provides clear and precise
information about video games. STRUCTURING MARKET INFORMATION
-P édaGoJeux: a collective created in 2008 by SELL works with partners to provide the whole ecosystem
bringing together people from public bodies, with reliable studies on the video game market, player
the video game industry and associations. profiles and also their habits when it comes to buying and
Its aim is to guide parents and educators use. Several panels are used to provide this analysis:
through the world of video. -G SD panel: Game Sales Data (distributors and
-S upport for organisations in the sector who are digital) – ISFE/B2Boost
looking to develop the video game industry with - GameTrack panel (consumers) – ISFE/IPSOS
a key focus on responsibility: Women in Games, - App Annie panel (mobile) – ISFE
CapGame, France eSports and also Silver Geek. -O ccasional studies: French people and video games –
SELL/Médiamétrie
70 71SELL SELL
THE BOARD THE MEMBERS
OF DIRECTORS OF SELL
Christophe Havart
Bandai Namco Entertainment
Julie Chalmette
Bethesda
Dominique Cor
Electronic Arts
John Bert
Focus Home Interactive
James Rebours
Koch Media
Ina Gelbert
Microsoft
Philippe Lavoué
Nintendo
Guillaume de Fondaumière
Quantic Dream
Philippe Cardon
Sony Interactive Entertainment
Patrick Bellaiche and Michel Magne
Take-Two Interactive
John Parkes
Ubisoft
Yves Elalouf
Warner Bros. Interactive Entertainment
72 73Julie Chalmette
Chairwoman
Nicolas Vignolles Anne Sophie Montadier Meryl Pioche
General Delegate Communication and Marketing Manager
n.vignolles@sell.fr Marketing Director m.pioche@sell.fr
as.montadier@sell.fr
Read all of SELL’s news on social media
@SELL_JeuxVideo @SELL.JeuxVideo @SELL_JeuxVideo SELL TV
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