EuroShop THE WORLD'S NO. 1 RETAIL TRADE FAIR 16 - 20 FEB 2020 DÜSSELDORF GERMANY - EN
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EuroShop
THE WORLD’S NO. 1 RETAIL
TRADE FAIR 16 – 20 FEB
2020 DÜSSELDORF GERMANY
www.euroshop-tradefair.com
EN Media Service Guide
1
CONTENTS
BASICS
EUROSHOP 2020: Good news for all exhibitors: EuroShop is no longer far off.
More than 110,000 people from all over the world will soon
be coming to the No. 1 retail event to experience what you
THE EVENT
Your exhibitor profile ....................................... 04–05 and around 2,300 other international exhibitors have to
EuroShop 2020 exhibitor database ...................... 06–07 offer in terms of innovations and ideas, technologies and
solutions, inspiration and emotion.
IS APPROACHING.
CUSTOMER MANAGEMENT
Ticket vouchers ............................................... 08–09 The next piece of good news for all exhibitors: to help you
Scan2Lead ........................................................10-11 prepare optimally for a successful EuroShop, we have put
Matchmaking ....................................................12-13 together a large number of effective and cost-effective
advertising options that you can use for your visitor
PROMOTIONAL MATERIAL marketing.
Digital communications ......................................14–15
Printed material ............................................... 16–17 Register at oos.euroshop.de with your exhibitor login
data in our newly configured Online Order System (OOS).
PROMOTION AT THE TRADESHOW SITE There you will find a clear and user-friendly presentation
Outdoor promotion........................................... 18–19 of all the services that you can order as part of your trade
Display promotion ............................................ 20–21 fair presence.
PUBLIC RELATIONS/MEDIA ..................................... 22–23 We would also be pleased to advise you personally – not
only on all organisational and technical questions, but also
PROMOTION IN THE ONLINE MAGAZINE on your individual visitor management.
EuroShop.mag ................................................. 24-25
We wish you a successful EuroShop 2020!
ALL CONTACTS ................................................... 26–27
Your Team EuroShop 2020
OOS (Online-Order-System)
New! oos.euroshop.de
2 3
BASICS BASICS
YOUR EXHIBITOR PROFILE Free of charge!
– IN YOUR PERSONAL
ONLINE SHOWROOM.
Here you can be reached from anywhere on the planet with all
business-relevant information about your company – before,
USE THE ONLINE SHOWROOM
during and after the trade fair. TO YOUR ADVANTAGE.
All content is published in the EuroShop portal, the EuroShop app and
the D:vis visitor information system.
Content pays off –
the advantages of your exhibitor profile:
Potential business partner search
Generation of potential prospects and customers
Specific and topic-relevant search queries
Facilitation of expertise The more data you enter All visitors and exhibitors Targeted contact and
Special product inquiries into your profile, the can inform themselves exchange via the
Entry of contact people more effective your about your company. Matchmaking network
presence will be. (see page 12).
Further information and your individualised showroom can be found at
www.euroshop.de/showroom. Please have your access data ready.
For questions: onlinesupport@messe-duesseldorf.de, Tel.: +49 211 4560-400
4 5
BASICS BASICS
THE EUROSHOP 2020 EXEMPLARY SERVICES FOR OPTIMAL
PRESENTATION IN THE EXHIBITOR
DATABASE: THE MAIN DATABASE – AND BEYOND:
Start/Professional/Premium Package ....from €690
INFORMATION SOURCE Coverage of all media
Top of the list ....................................... €370
FOR THE NO. 1 RETAIL in the catalogue, online portal
incl. company & product search, D:vis
EVENT.
Video in the internet portal .....................€200 Catalogue
in the online portal incl. company & product search
Visitor‘s Guide
Banner ......................................from €1,000
in the online portal, on the responsive mobile pages of the
exhibitor database and in the app
Here visitors will find a complete overview of all
exhibitors and their products and services: company
profiles, detailed product descriptions, links to company
websites, information on events at the stand, contact
people and much more.
The basic entry is included in your media flat You can find the complete range of services at
rate and is available in all trade fair media: oos.euroshop.de
Online portal
Online portal and EuroShop app Catalogue
EuroShop app
Visitor‘s Guide
Your customer service: NEUREUTER FAIR MEDIA,
Visitor Information System D:vis
euroshop@neureuter.de
Phone: +49 201 36547-207, -305 All prices plus VAT. Visitor Information System D:vis
6 7
CUSTOMER MANAGEMENT CUSTOMER MANAGEMENT
TICKET VOUCHERS: THE MOST EFFECTIVE
TRADE FAIR MARKETING
HOW TO INCREASE YOUR 1. Voucher codes by e-mail
(see price schedule)
VISITOR FREQUENCY.
The voucher codes will be sent to you by e-mail.
You send the voucher codes – by e-mail or by white
mailing. If you send them by e-mail, you will save
postage costs and shipping time.
Invite your customers – and all those you wish to win Your customer redeems the voucher code at euroshop.
over as customers – to your trade fair stand. Choose de/voucher and receives his or her personal eTicket.
between the classic print voucher and the eVoucher. Your customer prints out the generated eTicket or the
Via the voucher service at euroshop.de/1250, you can view mobile eTicket and has it scanned onsite at the
the data of the registered vouchers in advance of the fair, turnstiles.
contact the holders and plan your actions accordingly.
2. Ticket voucher in paper form
The number of your vouchers is unlimited. You will only (see price schedule)
be charged for the vouchers that are used to visit the The vouchers will be sent to you by post. You have the
trade fair. choice between
a) Imprint with company data, hall and stand number
Euro
All Dim b) Free self-defined invitation text
en
of Succ sions
ess
c) Blank, without text
Zieladr
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More than 1,000 units .................................... €12.61
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Weitere
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tionen
unter:
www.e
urosho
p.de
Your contact: Roswitha Okrey-Koll, Hallen
1, 3
Hallen
4, 5
POP Mark
Signage
Expo &
eting
Displays
Outdoor
With the eTicket, your customer has direct access to
Event Mark Communica
Stand Const eting tion
Communica ruction & Equip
Kasse@messe-duesseldorf.de to the fair – without waiting at the ticket counter.
Hallen
2, 6, 7a, Retail Techn tion Design ment
Brand
7 ology Event Techn Communica
Retail Softw ology tion
Hallen eCommerc are PoS Techn
e Payment ology
9, 10 Lighting Mobile
Systems Solutions
Halle Syste ms
Design
11 Visual Technology
Merchand
Display ising
Hallen Mannequin
Phone: +49 211 4560-256 Prices per unit. All prices plus VAT.
2, 12 - Shop Fittin s Store &
14, 18 g & Store Wind
Fixtures ow Deco
10 & Equip Design rations
Materials ment
Hallen & Surfa Architectu
ces re Store Plann
15 - 17 Food Tech
& Energ ing
y Mana
Parkplätze (P1 + P2) gement
Adresse für Auto-Navigationssysteme:
8 9
40474 Düsseldorf, Am Staad Trade Fair
Centre
CCD Süd
– Congr
ess Cente
r Düsse
ldorf
CCD Ost
– Congr
ess Cente
r Düsse
ldorf
Customs,
Forwarders
Logistics
Center
Shuttle
bus
CUSTOMER MANAGEMENT CUSTOMER MANAGEMENT
SCAN2LEAD:
With Scan2Lead, you have immediate digital access to
and use of all important data from your trade fair visitors.
SCAN. YOUR ADVANTAGES:
No time-consuming data entry THREE WAYS
No detection errors
TO USE SCAN2LEAD:
COMPLETE.
Immediate recording of additional information*
(conversation notes, voice notes, assignment of freely
1. Scan2Lead SMART
definable interests [tags])
Scan visitor data with your smartphone or tablet,
Often more data than on a business card
EVALUATE.
create notes:
Immediate further processing possible (CRM)
With your own device ................................... €149
With a rental tablet ...................................... €299
*Depending on selected Scan2Lead solution
USE. 2. Scan2Lead COLLECT
Small, mobile scanner, high-performance ............ €299
3. Scan2Lead STATION
Suitable e.g. for the stand counter
Scanner for use with your own notebook ........... €299
Scanner incl. configured rental notebook ...........€399
Your customer service:
Customer.Service@Scan2Lead.com
Phone: +49 89 416154-818 All prices plus VAT.
10 11
CUSTOMER MANAGEMENT CUSTOMER MANAGEMENT
NEW! THE NEW EUROSHOP –
MATCHMAKING.
Successful business leads with only one YOUR ADVANTAGES:
swipe! Networking is an essential part Targeted contact generation LOGIN MATCHING SKIP IT SUCCESS
of EuroShop, especially in the digital age. Scheduling of appointments and Log in and register your We are looking for Select which proposals are of Make appointments
Here, the fair is taking new and meetings even before the fair interests. suitable suggestions interest to you and which are with the right partners.
intelligent paths with the matchmaking Personalised proposals according for you. not. Our system learns through
tool for iOS and Android, offering you an to your interests your interaction.
additional platform for making contacts Intelligent algorithm adapts to
and networking. your needs
The matchmaking tool brings you and
EuroShop trade visitors together in a
targeted manner during the preparation
for the fair and makes participation even
more efficient for both sides.
matchmaking@euroshop.de
www.euroshop.de/matchmaker
12 13
PROMOTIONAL MATERIAL PROMOTIONAL MATERIAL
YOUR DIGITAL COMMUNICATION: Visitor EN
Free of charge!
EuroShop
IDEAL, MEDIA-DRIVEN, FREE OF THE
WORLD’S NO. 1
RETAIL TRADE
CHARGE!
FAIR 16 – 20 FEB
2020 DÜSSELDORF
GERMANY
www.euroshop.de/tickets
Share and communicate – under this motto 1. Visitor information in PDF format Visitor information Logo variants
Euro 16 – 20
you can take the initiative with your digital Information and key data on EuroShop 2020. FEB 2020
communication. Free of charge, with little Languages: DE, EN, PT, FR, ES, IT, NL
effort and without scatter loss. Take
EuroShop
Euro
advantage of the many opportunities to 2. Logo variants with trade fair logo The The
World’s
World’s
No. 1No.
Retail
1 Retail
TradeTrade
Fair Fair
16 –
1620
– 20
February
February
2020
2020
spread the news of your participation in For your direct mailing and advertising Düsseldorf,
Düsseldorf,
Germany
Germany
• www.euroshop.de
• www.euroshop.de
EuroShop 2020. Especially effective: your in different file formats. Hallen/HallsRetail
Hallen/Halls Retail
Marketing
Marketing
1, 3 1, 3
exhibitor profile, which you set up Languages: DE, EN Der EuroShop- Hallen/Halls Expo
Expo
& Event
& Event
Marketing
Marketing
Image-Film 4, 5
individually (see pages 4–5). Hallen/HallsRetail
Hallen/Halls Retail
Technology
Technology
3, 6,3,7a,
6, 77a, 7
3. Online banner EuroShop 2020. The Event. Weltgrößte Besucher aus 140 Ländern, Aussteller aus 60 Ländern.
Eine internationale Community, ein hochkarätiges
Hallen/HallsLighting
Hallen/Halls
9, 109, 10
Lighting
Fachmesse für den Investitionsbedarf des
For your own website, also available with Handels. Zukunftsorientiert und agil wie
Netzwerk der Profis. Ein energiegeladener Mix aus
People & Business, Ideen & Innovationen.
Halle/Hall Visual
Halle/Hall
10 10
Visual
Merchandising
Merchandising
hall and stand number. die Branche selbst. Eine einzigartige Nr. 1,
Dazu ein exzellentes Rahmenprogramm mit
Hallen/HallsShop
Hallen/Halls
10 -10
14- 14
Shop
Fitting
Fitting
& Store
& Store
Design
Design
die Aussteller wie Besucher alle drei Jahre Top-Renommee: Stages, Sonderschauen, Awards und Hallen/Halls Food
Food
Service
Service
Equipment
Equipment
Languages: DE, EN aufs Neue in ihren Bann zieht. vieles mehr. 14
Hallen/HallsRefrigeration
Hallen/Halls Refrigeration
& Energy
& Energy
Management
Management
Das alles im Herzen Europas, in Düsseldorf, einem der 15 -1517- 17
wichtigsten Standorte auf dem Kontinent für auslän-
4. Signature banner Online banner dische Direktinvestitionen. A Messe-Center / Trade
Trade
Fair Fair
Center
Center
CCD Süd – Congress Center Düsseldorf /
B
Advertise your trade fair presence – in the signature of Zahlen, mit denen Sie rechnen können.
CCD CCD
Süd Süd
– Congress Center
– Congress Düsseldorf
Center Düsseldorf
CCD Ost – Congress Center Düsseldorf /
C CCD CCD
Ost – Congress
Ost Center
– Congress Düsseldorf
Center Düsseldorf
every e-mail. Can also be used as a homepage banner. D Zoll, Spediteure / Customs, Forwarders
Customs, Forwarders
E Logistik-Zentrum / Logistics Center
Logistics Center
Languages: DE, EN Pendelbusspur / Shuttle bus bus
Shuttle
Daten & Fakten:
www.euroshop.de/
5. Site plan as PDF All promotional materials can be downloaded free of strukturdaten
Messe Düsseldorf GmbH
Postfach 101006
40001 Düsseldorf _ Germany
Tel. +49(0)211/45 60-01
For optimal orientation of your customers and visitors charge at: www.euroshop.de/profil Fax +49(0)211/45 60-668
www.messe-duesseldorf.de
(297 x 210 mm). onlinesupport@messe-duesseldorf.de
8 faszinierende Retail-Dimensionen erwarten Sie auf dem Event des Jahres 2020.
Languages: DE, EN Phone: +49 211 4560-400 Signature banner Site plan
14 15
Retail Marketing
Signage
Displays
PROMOTIONAL MATERIAL PROMOTIONAL MATERIAL
YOUR PRINT ADVERTISING:
HIGH-QUALITY AND Advertising stickers
ATTENTION-GRABBING.
1. Advertising stickers .......................... €27.50/1,000 pcs. 4. Poster in A2 format .............................. free of charge
Signal your trade fair presence – on flyers, print newsletters, invitations, An attractive eye-catcher to draw attention to your participation.
etc. with your hall and stand number. Languages: EN
Languages: EN
5. Exhibition catalogue ................................ €37.38/pc.
2. Visitor information .............................. free of charge Addresses, news, dates – before and after the fair. For details see Online
To help you prepare for the trade fair, as an additional incentive to visit Order System (OOS).
your stand. Languages: DE/EN
Visitor information Poster Visitor’s Guide
Languages: DE, EN, PT, FR, ES, IT, NL
6. Visitor’s Guide .................................... free of charge
3. Map of Düsseldorf ............................... free of charge Comprehensive information brochure with complete exhibitor overview
For your website, also available with hall and stand number. and supporting programme for EuroShop. Free of charge for every visitor
Languages: DE/EN and available directly onsite. Make sure of your presence with an
advertisement or logo placement.
Languages: DE/EN
Bianca Howar
HowarB@messe-duesseldorf.de
Phone: +49 211 4560-176 All prices plus VAT. City map Catalogue
16 17
ADVERTISING ON THE EXHIBITION GROUNDS ADVERTISING ON THE EXHIBITION GROUNDS
All prices on request
YOUR OUTDOOR PROMOTION:
FOR OPTIMAL VISIBILITY.
1 2 3 4
For your communication on the EuroShop 1. Adhesive foil poster 6. Sound insulation wall
exhibition grounds, we offer a variety of on the shutters of Hall 6 (double-sided) 6.00 x 3.48 m
attractive options – indoors and outdoors. 10.00 x 12.00 m
Set yourself apart from the competition, 7. Ceiling hanger
spotlight your presence, ensure increased 2. Large banners at North B entrance
traffic at your stand. (variable format) (double-sided) 5.00 x 2.90 m
3. Triangular tower 8. Mega-format lightboard
(three-sided) 2.02 x 3.00 m in front of North entrance
(double-sided, rolling, backlit)
4. Wall-mounted sail 3.56 x 2.52 m 5 6 7
at North B entrance
(one-sided) 2.00 x 6.00 m 9. Citylight poster
at North B entrance
5. Triangular or square (one-sided, backlit) 4/1 sheet
floor graphics 1.185 x 1.75 m
0.70 x 0.70 m
10. Adhesive foil poster
in the North oval entrance
Your customer service: Franke GmbH & Co. KG,
approx. 100 m²
info@dauerwerbung-franke.de
Phone: +49 (0) 211 / 43 53 733 8 9 10
18 19ADVERTISING ON THE EXHIBITION GROUNDS ADVERTISING ON THE EXHIBITION GROUNDS
IHRE DISPLAY-WERBUNG:
ZIELGENAU BEI HOHER REICHWEITE.
The imposing video wall welcomes 1. Full-screen ad on the video wall .......................€5,000
visitors on arrival at the exhibition Full-surface advertising message on the 6-metre-high and 2-metre-
grounds – and offers plenty of space wide video wall. Format: 2,160 x 5,760 px
for your advertising.
2. Full-size banner on the video wall ................... €2,500
The D:vis visitor information system Appears every 2–3 minutes for 10 seconds (every 40 logos).
provides visitors with detailed Format: 2,160 x 440 px
information on all exhibitors and
products onsite at terminals and info 3. D:vis full-screen ad .......................................€1,500
counters in all halls and entrances. Place your full-surface advertising message on the information pillars in
all halls and entrances! Limited to 5 exhibitors.
Format: 1,080 x 1,920 px
4. D:vis print ad .............................................. €2,000
2,000
Your advertising on all printouts from the info points in all halls.
Visitors will find you regardless of the hall in which they get the printout.
Format: 508 x 508 px
5. Logo on the video wall .....................................€360
360
Your logo on the video wall. Bookable as part of the signpost logo.
Format: 440 x 440 px
NEUREUTER FAIR MEDIA
euroshop@neureuter.de
D:vis Full-screen ad D:vis Info point
All prices plus VAT. Phone: +49(0)201 / 3 65 47-207, -305
20 21PUBLIC RELATIONS / MEDIA PUBLIC RELATIONS / MEDIA
GET PEOPLE TALKING
ABOUT YOU. 1. Press releases ...................... free of charge
Place your press release in the online portal. It will then
appear on euroshop.com > News > Company news.
Take advantage of Messe Düsseldorf‘s
2. Press planner ...................... free of charge
media service and make positive
The press planner is an important tool for journalists:
headlines with your innovations –
Publish your contact person for the press at the stand,
through targeted public relations work Presseplaner
Press Guide your press conferences and discussions and interesting
around EuroShop 2020.
stand events for journalists and photographers.
EuroShop
THE WORLD’S 3. Trade press list .................... free of charge
NO. 1 RETAIL TRADE
FAIR 16 – 20 FEB We provide you with this list of the world‘s most
2020 DÜSSELDORF important specialist media outlets in your industry to
GERMANY
enable your targeted media approach.
www.euroshop.de/tickets
4. Media compartments ....................€50/pc.
You can also use the media compartments. Journalists
Media compartments Media planner
from all over the world get information about
EuroShop 2020 at our Media Centre on a daily basis.
Your contact: Dr. Cornelia Jokisch
JokischC@messe-duesseldorf.de
Phone: +49 211 4560-998 All prices plus VAT.
22 23ONLINE MAGAZINE ONLINE-MAGAZIN
EUROSHOP.MAG:
THE WINNING PLATFORM FOR
YOUR ONLINE COMMUNICATION. GO FOR MAGVERTISING – ON MAG.EUROSHOP.COM!
The online magazine of the worldwide No. 1 retail event YOUR ADVANTAGES: PREMIUM PACKAGE: MEDIUM PACKAGE: BASIC PACKAGE:
and its affiliates EuroCIS, C-Star and In-Store Asia: the Highly professional content for an international community: reports,
perfect setting for your advertising. messages, opinions, pictures, films, interviews, etc.
MAGXIMALER IMPACT. SOLID IMAGE POWER. A LITTLE MAGIC.
mag.euroshop.de 70,000 users / 180,000 page views (since 5/2019, with an upward trend).
180,000 international recipients of EuroShop and EuroCIS newsletters. Dimension sponsoring Rectangle (homepage or section) Rectangle (homepage or section)
4,000 Members in exclusive LinkedIn groups: high-level professionals Rectangle (homepage or section) Content advertising (1 month between January and March) Content advertising (1 month between January and March)
from the global retail and expo & event industry. Content advertising (1 month between January and March) Section Section
35,000 Fans fans on Facebook. Homepage and section Content advertising (3 x 1 month between April and December) Content advertising (1 x 1 month between April and December)
Content advertising (6 x 1 month between April and December) Section Section
Benefit from the ultra-positive response to EuroShop.mag. Be present Homepage and section Content advertising (1 month between April and December) Content advertising (1 month between April and December)
where renowned industry players have their say with numerous guest
Content advertising (1 month between January and March) Homepage EuroCIS or EuroShop Homepage EuroCIS or EuroShop
contributions and interviews.
Homepage EuroCIS or EuroShop Newsletter (2 x per year between April and December) Newsletter (1 x per year from April to December)
Content advertising (1 month between April and December) Facebook status update
Homepage EuroCIS or EuroShop
EuroShop
Shop DIE EUROSHOP.MAG APP Newsletter (4x per year)
Facebook status update
PRICE: €11,400 PRICE: €6,600 PRICE: €4,200
T H I S I S Y O U
You can find further information on the media data at mag.euroshop.de
24 All prices plus VAT. 25ALL CONTACTS ALL CONTACTS
YOUR TEAM EUROSHOP
Exhibitor database/catalogue/ Matchmaking
Visitor’s Guide matchmaking@euroshop.de
NEUREUTER FAIR MEDIA www.euroshop.de/matchmaker
euroshop@neureuter.de
2020 WILL BE HAPPY TO Tel. +49 201 36547-207, -305
Online showroom
Print advertising
Bianca Howar
HowarB@messe-duesseldorf.de
ADVISE YOU PERSONALLY. euroshop.com/showroom
onlinesupport@messe-duesseldorf.de
Tel.: +49 211 4560-400
Tel.: +49 211 4560-176
Public relations/Media
Dr. Cornelia Jokisch
Ticket vouchers & eVouchers JokischC@messe-duesseldorf.de
Roswitha Okrey-Koll Tel.: +49 211 4560-998
Kasse@messe-duesseldorf.de
Tel.: +49 211 4560-256 Advertising spaces
on the exhibition grounds
Video wall/Info point Franke GmbH & Co. KG
NEUREUTER FAIR MEDIA info@dauerwerbung-franke.de
euroshop@neureuter.de Tel.: +49 211 4353-733
Tel. +49 201 36547-207, -305
Scan2Lead
Digital communications Customer.Service@Scan2Lead.com
Exhibitor service hotline Tel.: +49 89 416154-818
onlinesupport@messe-duesseldorf.de
Tel.: +49 211 4560-400
26 27EuroSh op
Trade Fairs
Yo u r ga teway to th e wo r l d ’ s market s
Düsseldorf
Mumbai
Shanghai
The World’s No. 1 The Leading Trade Fair Number One Shanghai’s International
Retail Trade Fair for Retail Technology Retail Trade Fair in India Trade Fair for Solutions
16–20 February 2020 23–25 February 2021 23–25 April 2020 and Trends all about Retail
Düsseldorf, Germany Düsseldorf, Germany Mumbai, India 2–4
4 September 2020
www.euroshop.de www.eurocis.com www.instoreasia.org Shanghai, China
www.c-star-expo.com
Messe Düsseldorf GmbH
Postfach 10 10 06 _ 40001 Düsseldorf _ Germany
www.euroshop-tradefairs.com Tel. +49 211 4560 01 _ Fax +49 211 4560 668
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