EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days

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EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
Exhibitor
Handbook

EXHIBITOR
HANDBOOK

Phone    09 439 8998
Fax      09 439 4170                     The Friendly
Email    info@northlandfielddays.co.nz
Postal   PO Box 103 Dargaville           Field Days

                                   www.northlandfielddays.co.nz
EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
What’s Inside The Handbook?

   Message from the President             Page 1

   About the "Friendly Field Days"        Page 2

   So You Want to Exhibit?                Page 3

   Exhibitor Passes Information           Page 4

   Outdoor Site Information               Page 5

   Rural Pavilion Site Information        Page 6

   Lifestyle Pavilion Site Information    Page 7

   Market Area Site Information           Page 8

   Food Vendors                           Page 8

   Site Set Up Information                Page 9

   Full Event Site Map                    Page 10

   Site Dismantling                       Page 12

   Free On-Site Services                  Page 13

   Marketing Your Site                    Page 14-15

   FAQ's (Frequently Asked Questions)     Page 16-17

   Food & Accommodation                   Page 18

   Become a NFD Sponsor                   Page 19

   The Not So Small , Small-Print Stuff   Page 19

   2018 Best Site Award Winners           Page 20

   Information Directory                  Page 21
EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
Message from the President

                                  WELCOME AND THANK YOU FOR YOUR
                                  INTEREST IN THE 2019 NORTHLAND FIELD DAYS EVENT!
                                  The Northland Field Days is the largest Agricultural event held
                                  in the Northland region each year and as voluntary organisers
                                  of such a fantastic event, as in every year, our dedicated team
                                  of volunteers and one staff member are already hard at work in
                                  planning and preparing for the 2019 event. With this we rely on
                                  you, the Exhibitor, as an essential stakeholder to help us promote
                                  New Zealand’s primary and secondary industries.
                                    We welcome your feedback and ideas to help improve on each
                                   event in the capacity available to us. By partnering together with
                                   you, our Exhibitors, we can jointly ensure a great event to entertain
and service the rural fraternity as well as cater for our urban visitors so that they can get a taste,
learn about and enjoy the rural industry with better understanding in the future.
On behalf of the Northland Field Days Committee we look forward to welcoming all Exhibitors and
trust that our 35th consecutive event will be a successful and an enjoyable experience for
everyone involved.
Lew Duggan - President
Northland Field Days, See You There!

                                 TITAN
                  MARQUEE & FLOOR HIRE
                           Over 30 years Field Days experience

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                            Call Graeme - 021 903 455
            info@titanmarqueehire.com                   www.titanmarqueehire.com

                                                                                                   01
EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
About ‘The Friendly Field Days’

Situated on the corner of Awakino Point East Road and SH14 in Dargaville we host Northland’s largest annual
agricultural event to promote and increase public awareness of agriculture products and produce with New
Zealand’s primary and secondary industries.
Our three day regional event began as a Dargaville Jaycees project in 1985 at the Dargaville Racecourse and now
attracts approximately 25,000 visitors and 500 exhibitors from all over New Zealand as well as Australia each year.
In 1992 we became a non-profit Incorporated Society and a registered charity run by a voluntary committee with
support from one part time employee and a few voluntary associate community members.
In 2006 we purchased 33 hectares of land as a permanent home and immediately began developing our property
with permanent underground services and roading. Each year, as we can afford, we still endeavour to improve
and develop our site and facilities for the comfort of all stakeholders, visitors and usage for other community
organisations to host their own events. More permanent toilet blocks, shade, safe pedestrian access and walkways
remain high on our priority list.
We financially support a large number of community organisations and clubs with fundraising opportunities and/or
provide free sites to charitable groups to help them with their existence and goals.
We proudly reinvest back into rural Northland with provision of other community funding in the form of grants,
scholarships and awards for organisations and individuals to assist and enhance opportunities with educational and
research activities associated to the rural sectors.
Our mission is “To become the leading Regional Field Days in New Zealand and to host a world class agricultural
event each year”
Our motto is to remain being “The Friendly Field Days”.

02
EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
So You Would Like To Exhibit

Here is some basic information regarding the different sites available and the site fees
for 2019:
                                             (You provide                                                                                                                               3-Day Exhibitor
 Type of OUTDOOR Sites                        tent /marquee)              Site Dimensions (width x depth)                                                                               Passes Included                                     Site Fee (incl GST)
 Central Site (limited availability)                                                14m x 12m* 14 x 18m                                                                              6 x 3-Day Passes                                                $1050
 Full Site                                                                                         14m x 18m                                                                         6 x 3-Day Passes                                     $745-$930 (depends
                                                                                                                                                                                                                                                     on location)
                                                                                                                                                                                                                                                              (depends
 Half Site                                                                                          7m x 18m                                                                         3 x 3-Day Passes                                     $440-$560            on location)

 Market Area – Non-Powered                                                                           4m x 6m                                                                           1 x 3-Day Pass                                                 $180
 Food Vendor Site                                                                                                                                                                    2 x 3-Day Passes                                                 $495
                                             (In a marquee,                                                                                                                             3-Day Exhibitor
 Type of INDOOR Sites                         on grass)                  Site Dimensions (width x depth)                                                                                Passes Included                                     Site Fee (incl GST)
 Indoor Rural Pavilion Site                                                                          4m x 3m                                                                         2 x 3-Day Passes                                                 $555
 Indoor Lifestyle Pavilion Site                                                                      3m x 4m                                                                         2 x 3-Day Passes                                                 $390
Below is a map to show you where the different types of site are located, please refer to the key to identify what
each coloured site is.
• … but you have some unanswered questions? Once you’ve had a look through this Handbook and read the
    frequently asked questions(FAQ’s), contact Meagan Edmonds, our Event Administrator at the Northland Field
    Days office on 09 439 8998 or e-mail info@northlandfielddays.co.nz
• … you have several ways to Register: save a tree and register online via our website www.northlandfielddays.co.nz
    (click on the Want To Exhibit? tab), there is also the option to download and print out the Registration Form
    on our website which you can either scan, post or fax back to us (our contact details are on the front of this
    Exhibitor Handbook) OR get in touch with Meagan at the Northland Field Days Office on 09 439 8998 and ask
    her to post one out to you. More Site Specific Information is available on Pages 5-9

    Dargaville                                                                                       2019 SITE MAP                                                                                                 Emergency/                              Whangarei
                                                                                                                                                                                                                 Evacuation Gate
                                                                                                                                                                                                                                          What all the symbols mean on
                                     Logger Sports                        Lawn Mower Racing                                                                                     Tractor Pull                                              this map:
                                                                                                                          Start/Finish                                                              Start/Finish
                                                                                                  CERVUS EQUIPMENT LANE                                                     LELY WAY
                                                                                                                                                                                                                                               Central Full Site
                             5   7      9   11 13 15 17 19 21 23 25 27 29 31 33 35 37 39                                                                                   41 43 Beer
                                                                                                                                                                                 45 Tent
                                                                                                                                                                                      47 49 51 53 55 57                                        14m(w) x 18m(d) $1050
                        ͵                                                                                                                                                                                                                      Central Full Site
                            60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94                                                                                          96 98 100 102 104 106 108 110 112                               *   14m(w) x 12m(d) $1050
                                                                              POWER FARMING NORTHLAND PLACE                                                                 AGRIDUSTRIAL RISE                                                  Full Site $745 - $930
                                                                                                                                                                           95 97 99 101 103 105 107 109 111                                    (depends on location)
                                  61 63 65 67 69 71           Rural       Food      Rural
                                                                                               81 83 85 87 89 91 93
                                                             Pavil ion             Pavil ion
                                                                         Court 1                                                                                                                                                               Half Sites $440 - $560
                                                                                                                                                                                                                           NORWOOD ROAD

                                  114                           2                     1
                                                                                                                                         FARMLANDS ROAD

                                        116 118 120 122 124                                    134 136 138 140 142 144 146                                                 148 150 152 154 156 158 160 162 164                                 (depends on location)
                                                                               ENVIRONMENTAL FERTILISERS TRACK                                                              BERTOLINI BOULEVARD                                                Note: most half sites on the
                                                                                                                                                                                                                                               map appear to be the same
                                            117 119 121 123 125 127 129 131 133 135 137 139 141 143 145                                                                    147 149 151 153 155 157           Food
                                                                                                                                                                                                                                               size as Full Sites but they are
                                                                                                                                                                                                             Hall
                                                                                                                                                                                                                                               actually 2 half sites
                                             166                                                                                                                           196 198 200 202 204 206
                                                   168 170 172 174 176 178 180 182 184 186 188 190 192 194
                                                                                                                                                                                                                                               Indoor Lifestyle Pavilions $390
                                                                              CRAIGS INVESTMENT PARTNERS PLACE                                                              FORD GO FURTHER
                                                                                                              230c 187c

                             Car Park                   171 173 175 177 179 181183 185 187                                189 191 193                                      195 197 199 201 203 205 207 209 211                                 Indoor Rural Pavilions $555
                            Entry/Exit                       216
                                                                   218 220 222 224226 228 230                             232 234 HQ                                       238 240 242 244 246 248 250 252 254
  Pedestrian Access                                                                                                                                                                                                                            Market Sites $180
from Car Park to Site                                                                                       FONTERRA ROAD                                                   FONTERRA ROAD                                                      NOTE: NEW LOCATION
                                                                          217 219 221 223                    229 231 233 235                                               237 239 241 243 245 247 249 251 253
                                                                                                    225

                                                                           *   *   *   *                      *   *   *   *
                                                                                                                                         FIRST NATIONAL REAL ESTATE ROAD

                                                                           256 258 260 262264 266 268270 272 274                                                           276 278 280 282 284 286 288
                             Disabled
                             Carpark
                                                                                                           FIBER FRESH WAY                                                  HONDA HIGHWAY
                                                                                                   263

                                                                                       259 261            265 267 269 271 273                                              275 277 279 281 283 285
                                                                                                     Pavilion 3
                                                                                                     Pavilion 2
                                                                                                     Pavilion 1

                                                                                                                                                                                                                 Cutting
                                                                                                                                                                                                     Standing/
                                                                                                      Lifestyle
                                                                                                      Lifestyle
                                                                                                      Lifestyle

            Public
                                                                                                                                                                                                      Seating

                                                                                                                                                                                                                 Horses
           Car Park                                                                      294296
                                                                                                   298

                                                                                                          300 302 304 306 308                                              310 312 314 316 318 320
                                                                                                               YAMAHA WAY                                                   NEWLOVE ROAD
                                                                                                           Market
                                                                                                   297

                                                                                                          299 301303 305 307                                                        Food315317 319 321 323
                                                                                                                                                                           309 311 313
                                            Committee,                                                      Area                                                             Food       Entertainment
                                                                                                                                                                                    Court 2
                                            Exhibitors &                                                                                                                    Court 2         Area
                                                                                                                                                                           340 342 344 346 348 350 352 354                                  Demonstration
                                                                                                                                                                                                                           GILLATT LANE

                                               Truck                                                Stock area (breeders etc)                                                                                                                  Area
                                                                                                                                                                            ROWLAND ROAD
                                              Car Park                                                   Cattle Judging
                  Public                                                   Exhibitors                                                                                      339 341 343
                 Car Park                                                 Vehicle Exit                                                                                          Isuzu D-Max Sheep Dog Trials
                                                                                                                                                                           364 366 368
                                                                                                                                                                            DAVE PHILLIPS MEMORIAL DRIVE                                                Helicopter
                                                                                                                                                                              EXHIBITOR CAR PARK                                                          Rides

                                                                                                                                                                                                                                                                      03
EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
Exhibitor Passes

EACH PERSON MUST PRESENT A VALID EXHIBITOR PASS EACH DAY to enter the event site. If you do not have
your Exhibitor Pass with you, you will be required to purchase a pass to be able to enter the site.
The Northland Field Days has two types of Exhibitor Passes that only exhibitors can use - a 1-Day Exhibitor Pass
and a 3-Day Exhibitor Pass, this pass cannot be used to get your partners and/or children into the event. The 1-Day
Exhibitor Pass will be taken from you at the entrance and the 3-Day Pass will be clipped on the relevant day and
given back to you so that you can use it the following day.
To avoid more than one person using the 3-Day Exhibitor Pass, it will only be clipped once per day and only on
the day that it is presented at the gate. If you have staff that will not be working on site for the full 3 days we
recommend that you request all 1-Day Exhibitor Passes or a combination of passes on your registration form.

                                                          28th FEBRUARY - 2nd MARCH 2019        28th FEBRUARY - 2nd MARCH 2019

              EXHIBITOR
              3-DAY PASS                                   EXHIBITOR                             VISITOR PASS
                 2019                                      1-DAY PASS                             ADMIT ONE
                                                             ADMIT ONE
          THURSDAY       FRIDAY     SATURDAY

ADDITIONAL PASSES
We appreciate that not all exhibitors know exactly how many staff will be working on site for the event when they
register so our Event Administrator will contact all exhibitors prior to sending out the passes (approximately two
months prior to the event) to check what type of passes are required and whether you need additional passes.
ALL ALLOCATED AND PAID PASSES WILL BE COURIERED WITH YOUR SITE INFORMATION PACK IN LATE JANUARY 2019 AND
NORTHLAND FIELD DAYS TAKES NO RESPONSIBILITY FOR LOST, STOLEN OR DAMAGED TICKETS ONCE DELIVERY IS CONFIRMED.
1-DAY VISITOR PASSES
This has been specifically designed for exhibitors to be able to supply their invited guests with an entry pass and
we have provided a line on the pass so you can personalise it a little with either your business name or your guests’
name on it if you wish. These will be sold to you for $12 each.
EXHIBITOR CAR PARK PASS
For 2019 we will have two separate areas for Exhibitors to park, one area is straight
across the road from the event site and the new area is on the event site. You will
receive more information regarding these parking areas closer to the actual event.
                                                                                                               28th February - 2nd March

                                                                                                                 2019
Regardless of which area you park your car in, your vehicle must have the Exhibitor Car                       NORTHLAND
                                                                                                              FIELD DAYS
Park Pass clearly visible to parking attendents, please hang it over your rear-vision mirror.
NO EXHIBITOR CAR PARK PASS = NO ENTRY TO EXHIBITOR CAR PARK, NO EXCEPTIONS                                    EXHIBITOR CAR PARK
                                                                                                               VEHICLE PASS ONLY

If you have accidentally forgotten to bring your Car Park Pass, please ask one of the
car parking attendants if they happen to have a spare one for you – if they do have a
spare pass, you will be asked to show your exhibitor pass before being allowed into
the Exhibitor Car Park.
04
EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
Outdoor Sites

Outdoor sites are those that Exhibitors need to provide their own shelter on (i.e. a marquee,
tent or gazebo). Ensure you are prepared for rain and wind as well as sunshine and heat – the
weather in Northland can be very unpredictable.
To see where the different type of outdoor sites are, take a look at the Type of Sites Map on Page 3 as the sites are
colour-coded for ease of identification. The only “half sites” available are those that are on the Site Map, we no
longer halve sites by request. These are the type of outdoor sites available:
 Sites                           Dimensions (width x depth)   Cost Per Site (incl GST)   Quantity of 3-Day Passes Included in Site Fee
 Central Site                           14m x 12m*
                                                                      $1050                                      6
 (bright pink on Map, Page 3)           14m x 18m                                               (enough for 6 people on site per day)
 Full Site
                                        14m x 18m                   $745-$930                                    6
 (dark blue on Map, Page 3)                                                                     (enough for 6 people on site per day)
 Half Site                               7m x 18m                   $440-$560                                    3
 (bright green on Map, Page 3)                                                                  (enough for 3 people on site per day)
* = Sites 217, 219, 221, 223, 229, 231, 233, 235 are a bit smaller (14m x 12m) however the same site fee applies ($1050)
NOTE 1: “Central Sites” are very limited in quantity and are subject to approval by the Northland Field Days.
NOTE 2: The cost of the Full and Half sites depends on the location of the sites.

EXHIBITOR PASSES                                                      of this Exhibitor Handbook are dedicated to information
See table above for the number of 3-Day passes each                   regarding setting up and dismantling your site – please
type of outdoor site is entitled to receive as part of the            ensure you read these two pages.
site fee – see Page 4 for further information                         HOSPITALITY ON SITE
EXHIBITOR CAR PARK PASSES                                      We understand that you want to treat your core business
In order to gain access to either one of the Exhibitor Car     customers to some rural hospitality, but we ask that
Parks, your vehicle/s are required to have a Northland         you limit this to a “cuppa n cake” due to the fact that
Field Days Exhibitor Car Park Pass displayed (see              we already have food vendors on site and health
example and further information on Page 4).                    regulations to comply with. It is at the Northland Field
NOTE: You do not need a car park or exhibitor pass to          Days discretion if we permit anything more than the
bring your vehicle on site to set up your exhibit prior        “cuppa and cake” style of hospitality on an exhibitors
to Thursday 28th February 2019.                                site and it must be noted here that your site may be
ACCESS TO WATER                                                shut down by the District Council if you are found to be
Each site has access to water – the water is safe for drinking serving food/drinks that require a Food Permit or Liquor
and there are water risers installed at the back of sites.     Licence so save yourself the hassle, note down on your
                                                               registration if you would like to be serving any food and/
PLEASE NOTE: You need to bring your own hose and
                                                               or drinks and our Event Administrator will be in touch to
standard water tap fittings as we do not provide these.
                                                               get further information required from you. The Northland
ACCESS TO POWER                                                Field Days will advise you in writing if your request to
Every site has access to 10amps of power which equates         serve anything more than basic hospitality is approved.
roughly to being able to run an electric jug, charge a couple
                                                               IMPORTANT: Any refreshment areas on exhibitor
of phones, run a laptop and a tv. The power box is located
                                                               sites are to be screened off so that it is not in view
at the back of your site and you are able to use only one
                                                               of the general public and any food/drinks supplied to
power point, the other power point is for the exhibitor next
                                                               the public is to be consumed within this area.
to you. We are able to provide extra power to your site at a
cost of $60 including GST – please contact our office and      FIRE SAFETY
we can help you work out if you need extra power or not.       The NZ Fire Service inspects all sites during the event
                                                               and approved extinguishers are required to be provided
Please note we do not provide extension cords or
                                                               by you for your level of risk. Fire exits are to be kept
multi-boxes, you will need to bring your own.
                                                               clear at all times. Any gas cylinders in marquees or tents
SETTING UP AND DISMANTLING YOUR SITE must be under 9kgs.
The way that you set up your site is obviously incredibly      MARKETING YOUR SITE
important and you can pretty much do this however you Check out our section on this very important topic on
like as long as you follow a few rules that are mainly in      Pages 14 & 15 to get a few ideas on how to get the
the interest of your own and public safety. Pages 9 & 12 crowds flocking to your site!

                                                                                                                                        05
EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
Rural Pavilion Sites

The Northland Field Days has two Rural Pavilions which can site up to 24 exhibitors in each Pavilion. These indoor sites are for
showcasing primarily to the rural sector and include rural support services. If you consider your product is targeted for rural
customers and you don’t require a
large area to exhibit, then this is the
place for you.
The site fee for a Rural Pavilion site
is $555 including GST and you will
receive 2 x 3-Day passes (enough for
2 people to work on your site for the
duration of the event).
The Northland Field Days uses steel,
clip-frame marquees which are
securely covered – gone are the
days of huge tent-like marquees
and tripping over pegs and ropes!
The sites inside the Rural Pavilions
are 4m wide by 3m deep and are clearly marked out. We do not provide any flooring or partitioning – you will need to arrange
this type of furnishing yourself, please refer to our information directory at the back of this Handbook for details of various hire
companies that you may wish to contact.

ACCESS TO WATER                                                      during the event, your vehicle/s are required to have a Northland
Each Pavilion has access to water – this is located outside,         Field Days Exhibitor Car Park Pass displayed (see example and
usually about halfway down the side of the marquee. If you           further information on Page 4).
are unable to find the water riser, please head down to HQ
and one of us will assist you. The water is safe for drinking        NOTE: You do not need a car park or exhibitor pass to bring
and you will need your own hose and standard tap connectors          your vehicle on site to set up your exhibit prior to Thursday
                                                                     28th February 2019.
if you need to fill water coolers etc.
Please note we do not provide hoses or tap fittings for              SETTING UP YOUR SITE
                                                                     As our marquees are only set up a couple of days before
hoses, you will need to bring your own.
                                                                     the event, access to the Rural Pavilions for setting up your
ACCESS TO POWER                                                      site will only be available from midday on Tuesday 26th
Every site has access to 10amps of power which equates               February 2019, so if you are arranging to have partitioning or
roughly to being able to run an electric jug, charge a couple        flooring please make your supplier aware of this.
of phones, run a laptop and a tv. An extension cord that is          IMPORTANT: The way that you set up your site is obviously
connected to the main power supply will be installed on your         incredibly important and you can pretty much do this
site, you just need to plug in a multi-box and away you go!          however you like as long as you follow a few rules that are
We are able to provide extra power to your site if you require it    mainly in the interest of your own and public safety. Pages 9
and it will cost $60 including GST – please contact our office       & 12 of this Exhibitor Handbook are dedicated to information
and we can help you work out if you need extra power or not.         regarding setting up and dismantling your site – please
PLEASE NOTE: We do not provide extra extension cords                 ensure you read these two pages.
or multi-boxes, you will need to bring your own.
                                                                     FIRE SAFETY
EXHIBITOR PASSES                                                     The NZ Fire Service inspects all sites during the event and
Rural Pavilion Exhibitors are entitled to receive 2 x 3-day          approved extinguishers are required to be provided by you for
exhibitor passes per site as part of their site fee. We will         your level of risk. Fire exits are to be kept clear at all times.
be in touch closer to the event to see if you require any            Any gas cylinders in marquees or tents must be under 9kgs.
additional passes.                                                   MARKETING YOUR SITE
NOTE: You do not need a pass to bring your vehicle onto site
                                                                     Check out our section on this very important topic on Pages
to set up your exhibit prior to Thursday 28th February 2019.
                                                                     14 & 15 to get a few ideas on how to get the crowds flocking
EXHIBITOR CAR PARK PASSES                                            to your site!
In order to gain access to either one of the Exhibitor Car Parks

      Remember, if you have any queries whatsoever, please read the FAQ’s on Pages 16 & 17 or contact
        Meagan Edmonds our Event Administrator on (09) 439 8998 or info@northlandfielddays.co.nz
06
EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
Lifestyle Pavilion Sites

The Northland Field Days has three Lifestyle Pavilions which can site up to 24 exhibitors in each Pavilion.
These indoor sites are for showcasing primarily to the rural sector and include rural support services.
If you consider your product is targeted for
                                                                                    TOTAL SPAN ALLEY
rural customers and you don’t require a large
area to exhibit, then this is the place for you.
The site fee for a Lifestyle Pavilion is $390
including GST and you will receive 2 x 3-Day
passes (enough for 2 people to work on your
site for the duration of the event).
The Northland Field Days uses steel, clip-
frame marquees which are securely covered
– gone are the days of huge tent-like
marquees and tripping over pegs and ropes!
The sites inside the Lifestyle Pavilions are 3m
wide x 4m deep and are clearly marked out                                             YAMAHA WAY
on the grass. We do not provide any flooring
or partitioning – you will need to arrange
this type of furnishing yourself, please refer to our information directory at the back of this Handbook for details of various hire
companies that you may wish to contact.

ACCESS TO WATER                                                      Northland Field Days Exhibitor Car Park Pass displayed (see
Each Pavilion has access to water – this is located outside,         example and further information on Page 4).
usually about halfway down the side of the marquee. If you           NOTE: You do not need a car park or exhibitor pass to
are unable to find the water riser, please head down to HQ           bring your vehicle on site to set up your exhibit prior to
and one of us will assist you. The water is safe for drinking        Thursday 28th February 2019.
and you will need your own hose and standard tap connectors
                                                                     SETTING UP YOUR SITE
if you need to fill water coolers etc.
                                                                     As our marquees are only set up a couple of days before the
Please note we do not provide hoses or tap fittings for
                                                                     event, access to the Lifestyle Pavilions for setting up your site
hoses, you will need to bring your own.
                                                                     will only be available from midday on Tuesday 26th February
ACCESS TO POWER                                                      2019 so if you are arranging for partitioning or flooring please
Every site has access to 10amps of power which equates               make your supplier aware of this.
roughly to being able to run an electric jug, charge a couple        IMPORTANT: The way that you set up your site is obviously
of phones, run a laptop and a tv. An extension cord that is          incredibly important and you can pretty much do this
connected to the main power supply will be installed on your         however you like as long as you follow a few rules that are
site, you just need to plug in a multi-box and away you go!          mainly in the interest of your own and public safety. Pages 9
We are able to provide extra power to your site if you require it    & 12 of this Exhibitor Handbook are dedicated to information
and it will cost $60 including GST – please contact our office       regarding setting up and dismantling your site – please
and we can help you work out if you need extra power or not.         ensure you read these two pages.
PLEASE NOTE: We do not provide extra extension cords
                                                                     FIRE SAFETY
or multi-boxes, you will need to bring your own.
                                                                     The NZ Fire Service inspects all sites during the event
EXHIBITOR PASSES                                                     and approved extinguishers are required to be provided
Lifestyle Pavilion Exhibitors are entitled to receive 2 x 3-day      by you for your level of risk. Fire exits are to be kept
exhibitor passes per site as part of their site fee. We will be in   clear at all times. Any gas cylinders in marquees or tents
touch closer to the event to see if you require any additional
                                                                     must be under 9kgs.
passes.
NOTE: You do not need a pass to bring your vehicle onto site         MARKETING YOUR SITE
to set up your exhibit prior to Thursday 28th February 2019.         Check out our section on this very important topic on
EXHIBITOR CAR PARK PASSES                                            Pages 14 & 15 to get a few ideas on how to get the
In order to gain access to either one of the Exhibitor Car           crowds flocking to your site!
Parks during the event, your vehicle/s are required to have a

      Remember, if you have any queries whatsoever, please read the FAQ’s on Pages 16 & 17 or contact
        Meagan Edmonds our Event Administrator on (09) 439 8998 or info@northlandfielddays.co.nz
                                                                                                                                07
EXHIBITOR HANDBOOK Exhibitor Handbook - The Friendly Field Days - Northland Field Days
Market Area Sites
For 2019 we have moved the market area so that it is opposite the entrance/exit of the Lifestyle Pavilions on Yamaha
Way – see the site map on page 10 for the new location. The Market area is a fantastic spot for those who want to
sell “market-style” products. All sites in the market area are clearly marked out and site numbers are painted on the
ground. The Market area sites cost $180 including GST and you will receive 1 x 3-Day pass (enough for 1 person to
work on your site for the event).
OUTDOOR MARKET SITES                                          EXHIBITOR CAR PARK PASSES
* Site Size = 4m wide x 6m deep.                              Due to the new location, NO vehicles are to be parked in
* You must provide your own shelter to protect yourself       the market area unless you have prior approval from the
  and your exhibit against the weather.                       Northland Field Days. Feel free to contact our office to
                                                              discuss this further PRIOR TO THE EVENT please.
* There is no power available in the market area
                                                              In order to park in one of the two Exhibitor Car Parks, your
ACCESS TO POWER                                               vehicle must have a Northland Field Days Exhibitor Car
There is no power available to the market area and the        Park Pass displayed – one of these will be sent to you with
sites are a blank canvas, you will need to arrange any        your Exhibitor Pass, see page 4 of this Handbook for the
equipment required including your own shelter.                example of the pass.
EXHIBITOR PASSES                                           NO PASS = NO PARKING, NO EXCEPTIONS!
Market Exhibitors are entitled to receive 1 x 3-day
exhibitor pass per site as part of their site fee. We will NOTE: You do not need a car park or exhibitor pass to
be in touch closer to the event to see if you require any bring your vehicle on site to set up your exhibit prior
additional passes.                                         to Thursday 28th February 2019.

Food Vendors
There is something about an event like the Northland Field Days that makes people hungry! We try very hard to provide
a variety of food that the general public (and our Exhibitors) will enjoy eating and in order for your business to do well
at the Field Days you must ensure that your food is fresh, tasty and reasonably priced. We often receive complaints
from exhibitors and the general public about some of the prices vendors charge (particularly for bottled water, hot
chips, hot dogs and seafood) - we totally understand you need to cover your costs and also make a living but please
try and be mindful of not over-pricing your food.
Food Vendor sites cost $495 including GST and are available by application only. Applying to be a Food Vendor does
not automatically mean that you will be attending. Applications are reviewed and then accepted or declined by the
NFD Committee and we will notify you either way of their decision. All Food Vendors must comply with all of the
regulations set down by the Kaipara District Council
Health Officer and you must provide us with a copy
of your Health Regulations Certificate.

HELP US TO REDUCE WASTE DURING OUR EVENT!!
The Northland Field Days is committed to reducing
the amount of non-biodegradable waste going into
landfill and we are encouraging all Exhibitors and
Food Vendors to be mindful of this.
Food Vendors and Exhibitors are required to serve
their food using biodegradable and/or recyclable
food packaging. The only recyclable grades of
plastics that are acceptable to be used at our event
are Grades 1 and 2.
Please go to our website www.northlandfielddays.co.nz to complete our online Food Vendor Application Form. Click
on the “Exhibitor Zone” tab at the top of our homepage and you will see the 2019 Food Vendor Application Form.

08
Site Set-Up
The way that you set up your site is incredibly important and you can pretty much do this however
you like as long as you follow a few rules that are mainly in the interest of your own and public safety:
1. The Northland Field Days is now part of a local initiative to reduce rubbish and encourage recycling.
    Please ensure your daily rubbish is put into the appropriate bins at the end of the day and try to use
    biodegradable and/or Grade 1 or 2 recyclable plastic containers and packaging. This will eventually
    become a rule at our event so you may as well start practising now!
2. You must keep your entire display strictly within the clearly marked boundaries of your site, this includes
    any flags, banners or advertising items, ropes and pegs of marquees…. You will be asked by our Security
    Staff or Northland Field Days delegates to move items back within your boundary if anything is outside of
    the clearly marked boundaries.
3. No holes are to be drilled into the ground for posts etc until you have received permission from the
    Northland Field Days and a Committee Member has been to your site to see where the posts are going –
    this is to ensure that you do not drill into any underground cabling.
4. You must ensure that all rubbish (this includes cardboard/plastic wrappings around freighted items) is
    secured on your site or put in one of the many rubbish bins available.
We try to be flexible and accommodating to all exhibitors at all times and we truly understand the pressure that is on our
exhibitors to ensure their sites are set up properly for the event. The Northland Field Days is operated by a Committee of
volunteers who generously give their time and skills to be here during the crucial times of site set-up, the event itself and
site dismantling - we could not do this event without these volunteers. As most of our volunteers have employment and
family commitments outside of the Field Days, we only have a certain period of time for set-up and dismantling.
IMPORTANT INFORMATION FOR OUTDOOR SITES – PLEASE READ!!
• These sites can be set up from 9am on Friday 15th February 2019 unless prior arrangement made however
     please be aware that we will not have any forklifts or heavy lifting equipment on site until Friday 22nd February
     2019 – if you are arranging items to be delivered to site between 15th February 2019 and 22nd February 2019,
     ensure the transport company has their own lifting equipment.
• All sites must be set up by 7pm on Wednesday, 27th February 2019
• We will only have forklift, telehandler and tractor operators available one week prior to the event from Friday,
     22nd February 2019
• No transport companies will be admitted to site before 7.30am or after 5pm during the set up period unless
     prior arrangement with the Northland Field Days has been made – please ensure you advise them of this when
     arranging freight.
• During set up, our set-up crew do their very best to ensure trucks are unloaded and heavy items deposited on
     sites as quickly as possible and sometimes there can be a delay, so please be patient.
• All exhibitors are required to be off site by 7pm on Wednesday 27th February 2019, this allows the Northland
     Field Days Committee to complete the grounds set up uninterrupted.
IMPORTANT INFORMATION FOR RURAL PAVILIONS & LIFESTYLE PAVILIONS
• These sites can be set up from 10am on Tuesday 26th February 2019
• All indoor sites must be set up no later than 7pm on Wednesday 27th February 2019
• We do not have storage facilities, if you are arranging for delivery of items for your exhibit we strongly advise
   that you let your supplier know of the above set up date as we will not be responsible for storing any items
   delivered to site prior to Tuesday 26th February 2019 unless prior arrangement has been made.
• All exhibitors are required to be off site by 7pm on Wednesday 27th February 2019, this allows the Northland
   Field Days Committee to complete the grounds set up uninterrupted.
MARKET AREA SITES
• These sites can be set up from 10am on Tuesday 26th February 2019
• Market area sites must be set up no later than 7pm on Wednesday 27th February 2019
• All exhibitors are required to be off site by 7pm on Wednesday 27th February 2019, this allows the Northland
   Field Days Committee to complete the grounds set up uninterrupted.
FOOD VENDORS
All food vendors are to have their sites set up between 8am and 5pm on Wednesday 27th February 2019, we do
not want any food vendors turning up on Thursday morning to set up as our ground crew are going to be very busy.
Please note that despite the Northland Field Days asking for dimensions of vendors caravans etc to plan the area
required in food courts, occasionally we have Food Vendors who arrive and end up requiring a larger space than
anticipated which throws the whole planned layout of a Food Court out and people need to be moved around – we
ask for your patience during the set up period.
                                                                                                                       09
Site Map

                                                                                                          2019 NORTHLAND F
                              Dargaville
                                                                                                         (this map is not to scale

                                                                                                                                                S
                                                                                                                             CERVUS EQUIPM

                                                        ͷ   ͹       ͻ   ͳͳ ͳ͵ ͳͷ ͳ͹ ͳͻ ʹͳ ʹ͵ ʹͷ ʹ͹ ʹͻ ͵ͳ ͵͵
Rural Pavilion 1                                    ͵
  618        610          STATIC SITE
                                                        ͸Ͳ ͸ʹ ͸Ͷ ͸͸ ͸ͺ ͹Ͳ ͹ʹ ͹Ͷ ͹͸ ͹ͺ ͺͲ ͺʹ ͺͶ ͺ͸ ͺͺ
     619          611       602                                                                           POWER FARMING NORTHL
     620          612       603                              ͸ͳ ͸͵ ͸ͷ ͸͹ ͸ͻ ͹ͳ            Rural       Food      Rural
                                                                                                                          ͺͳ ͺ͵ ͺͷ ͺ͹
                                                                                         Pavil ion             Pavilion
                                                                                                     Court 1
     621          613       604                              ͳͳͶ                            2                     1
                                                                    ͳͳ͸ ͳͳͺ ͳʹͲ ͳʹʹ ͳʹͶ                                   ͳ͵Ͷ ͳ͵͸ ͳ͵ͺ ͳͶͲ
    ENTRANCE
 TO / FROM FOOD
      COURT
                  614       605                                                                            ENVIRONMENTAL FERTILIS
     622          615       606                                         ͳͳ͹ ͳͳͻ ͳʹͳ ͳʹ͵ ͳʹͷ ͳʹ͹ ͳʹͻ ͳ͵ͳ ͳ͵͵ ͳ͵ͷ ͳ͵͹ ͳ͵ͻ
     623          616       607                                          ͳ͸͸
                                                                               ͳ͸ͺ ͳ͹Ͳ ͳ͹ʹ ͳ͹Ͷ ͳ͹͸ ͳ͹ͺ ͳͺͲ ͳͺʹ ͳͺͶ ͳͺ͸ ͳͺͺ
     624          617       608
                                                                                                          CRAIGS INVESTMENT PARTN
     625                    609                          Car Park

                                                                                                                                          ͳͺ͹
                                                                                    ͳ͹ͳ ͳ͹͵ ͳ͹ͷ ͳ͹͹ ͳ͹ͻ ͳͺͳͳͺ͵ ͳͺͷ ͳͺ͹
                                                        Entry/Exit                       ʹͳ͸
                          Pedestrian Access

                                                                                                                                          ʹ͵Ͳ
                                                                                               ʹͳͺ ʹʹͲ ʹʹʹ ʹʹͶʹʹ͸ ʹʹͺ ʹ͵Ͳ
                        from Car Park to Site
                                                                                      Gate A                                           FONTE

                                                                                                                               ʹʹͷ
                                                                                                      ʹͳ͹ ʹͳͻ ʹʹͳ ʹʹ͵                   ʹʹͻ

                                                         Disabled                                      ʹͷ͸ ʹͷͺ ʹ͸Ͳ ʹ͸ʹʹ͸Ͷ ʹ͸͸ ʹ͸ͺ
                                                         Carpark
                                                                                                                                      FIBER F
                                                                                                                               ʹ͸͵
                                                                                                                   ʹͷͻ ʹ͸ͳ           ʹ͸ͷ ʹ͸͹
                                                                                                                                 Pavilion 3
                                                                                                                                 Pavilion 2
                                                                                                                                 Pavilion 1
                                          Public                                                                                  Lifestyle
                                                                                                                                  Lifestyle
                                                                                                                                  Lifestyle
                                         Car Park
                                                                                                                               ʹͻͺ

                                                                                                                    ʹͻͶʹͻ͸           ͵ͲͲ ͵Ͳʹ
                                                                                                                                         YAM
Rural Pavilion 2
                                                                                                                               ʹͻ͹

                                                                                                                                     ʹͻͻ ͵Ͳͳ
                                                                                                                                     Market A
  651        643            635                                           Exhibitors
                                                                          Car Park
     652          644       636
                                                                            No.1                                                Stock area (
     653          645       637                Public                                                                                Cattle
                  646                         Car Park                                                  Exhibitors
     654                    638
                           ENTRANCE
                                                                                                       Vehicle Exit
     655          647   TO / FROM FOOD
                             COURT

     656          648       639                                                                                           Gates B & C
     657          649       640
     658          650       641
  STATIC SITE               642

10
Lifestyle
                                                                                                                                                           Pavilion 1
                                                                                                                                                           861          862
FIELD DAYS SITE MAP
                                                                                            Emergency/                                  Whangarei          863          864
e and is subject to change )                                                              Evacuation Gate                                                  865          866
                                                                                                                   What all the symbols mean on
                                                       TRACTOR PULL                                                                                        867          868
Start/Finish                                                                Start/Finish                           this map:
                                                                                                                                                           869          870
MENT LANE                                           LELY WAY                                                              Parking
                                                                                                                                                           871          872
 ͵ͷ ͵͹ ͵ͻ                                          Ͷͳ Ͷ͵ Beer
                                                         Ͷͷ Tent
                                                              Ͷ͹ Ͷͻ ͷͳ ͷ͵ ͷͷ ͷ͹                                           Disabled Parking                 873          874

                                                                                                                          Pedestrian Site Entry/Exit       875          876
 ͻͲ ͻʹ ͻͶ                                          ͻ͸ ͻͺ ͳͲͲ ͳͲʹ ͳͲͶ ͳͲ͸ ͳͲͺ ͳͳͲ ͳͳʹ
                                                                                                                                                           877          878
LAND PLACE                                          AGRIDUSTRIAL RISE
                                                                                                                          Ticket Booths                    879          880
 ͺͻ ͻͳ ͻ͵                                          ͻͷ ͻ͹ ͻͻ ͳͲͳ ͳͲ͵ ͳͲͷ ͳͲ͹ ͳͲͻ ͳͳͳ
                                                                                                                                                           881          882
                                                                                                                          Permanent Toilet Blocks
                                                                                                    NORWOOD ROAD
                 FARMLANDS ROAD

 ͳͶʹ ͳͶͶ ͳͶ͸                                       ͳͶͺ ͳͷͲ ͳͷʹ ͳͷͶ ͳͷ͸ ͳͷͺ ͳ͸Ͳ ͳ͸ʹ ͳ͸Ͷ                                    (Portaloos are also placed all   883          884
                                                                                                                          around the outer perimeter of
SERS TRACK                                          BERTOLINI BOULEVARD                                                   the event site)                  Lifestyle
                                                                                                                                                           Pavilion 2
 ͳͶͳ ͳͶ͵ ͳͶͷ                                       ͳͶ͹ ͳͶͻ ͳͷͳ ͳͷ͵ ͳͷͷ ͳͷ͹           Food
                                                                                     Hall
                                                                                                                          Disabled Toilet                  885          886

 ͳͻͲ ͳͻʹ ͳͻͶ                                       ͳͻ͸ ͳͻͺ ʹͲͲ ʹͲʹ ʹͲͶ ʹͲ͸                                                                                 887          888
                                                                                                                          First Aid
NERS PLACE                                          FORD GO FURTHER                                                                                        889          890
                                                                                                                          Danger! NO ENTRY                 891          892
 ͳͺͻ ͳͻͳ ͳͻ͵                                       ͳͻͷ ͳͻ͹ ͳͻͻ ʹͲͳ ʹͲ͵ ʹͲͷ ʹͲ͹ ʹͲͻ ʹͳͳ
                                                                                                                                                           893          894
 ʹ͵ʹ ʹ͵Ͷ                                           ʹ͵ͺ ʹͶͲ ʹͶʹ ʹͶͶ ʹͶ͸ ʹͶͺ ʹͷͲ ʹͷʹ ʹͷͶ                                    Food & Beverages
                                                                                                                                                          895          896
ERRA ROAD                                           FONTERRA ROAD                                                         Attractions/Entertainment        897          898

 ʹ͵ͳ ʹ͵͵ ʹ͵ͷ                                       ʹ͵͹ ʹ͵ͻ ʹͶͳ ʹͶ͵ ʹͶͷ ʹͶ͹ ʹͶͻ ʹͷͳ ʹͷ͵                                   Northland Field Days Office      899          900
                                                                                                                                                           901          902
                 FIRST NATIONAL REAL ESTATE ROAD

ͺʹ͹Ͳ ʹ͹ʹ ʹ͹Ͷ                                       ʹ͹͸ ʹ͹ͺ ʹͺͲ ʹͺʹ ʹͺͶ ʹͺ͸ ʹͺͺ
                                                                                                                                                           903          904
FRESH WAY                                           HONDA HIGHWAY                                                                                          905          906
͹ ʹ͸ͻ ʹ͹ͳ ʹ͹͵                                      ʹ͹ͷ ʹ͹͹ ʹ͹ͻ ʹͺͳ ʹͺ͵ ʹͺͷ                Cutting
                                                                             St anding/

                                                                                                                                                           907          908
                                                                              Seating

                                                                                          Horses
ʹ ͵ͲͶ ͵Ͳ͸ ͵Ͳͺ                                      ͵ͳͲ ͵ͳʹ ͵ͳͶ ͵ͳ͸ ͵ͳͺ ͵ʹͲ                                                                                 Lifestyle
                                                                                                                                                           Pavilion 3
MAHA WAY                                            NEWLOVE ROAD                                                                                           909          910
ͳ͵Ͳ͵
Area ͵Ͳͷ ͵Ͳ͹                                                Food͵ͳͷ͵ͳ͹ ͵ͳͻ ͵ʹͳ ͵ʹ͵
                                                   ͵Ͳͻ ͵ͳͳ ͵ͳ͵
                                                     Food       Entertainment
                                                            Court 2                                                                                        911          912
                                                    Court 2         Area
                                                   ͵ͶͲ ͵Ͷʹ ͵ͶͶ ͵Ͷ͸ ͵Ͷͺ ͵ͷͲ ͵ͷʹ ͵ͷͶ                                       Demonstration                     913          914
                                                                                                    GILLATT LANE

 breeders etc)
                                                                                                                            Area                           915          916
                                                    ROWLAND ROAD
 Judging                                                                                                                                                   917          918
                                                   ͵͵ͻ ͵Ͷͳ ͵Ͷ͵
                                                        Isuzu D-Max Sheep Dog Trials                                                                       919          920
                                                   ͵͸Ͷ ͵͸͸ ͵͸ͺ                                                                                             921          922
                                                    DAVE PHILLIPS MEMORIAL DRIVE                                                      Helicopter           923          924
                    EXHIBITOR CAR PARK NO.2 (NEW)                                                                                       Rides              925          926
                                                                                                                                                           927          928
                                                                                                                                                           929          930
                                                                                                                                                           931          932

                                                                                                                                                                        11
Site Dismantling

 We try and make this as painless as possible, however the end of an event can be an extremely stressful time for
 many especially when everyone is tired and just wanting to pack up and head home. Every year we have exhibitors
 packing sites up early and trying to leave the event and this creates a lot of problems – there is absolutely no
 vehicle movement on the event site during the event (other than Northland Field Days official vehicles) until
 we make an announcement over the PA System, this is not likely to be until after 5pm on Saturday afternoon.
 The reason for this is that we are required to ensure the general public can safely leave the event site and are not in
 danger of being run over by overly-eager exhibitors.
 We strongly recommend to all exhibitors to close up your sites and come back on Sunday morning to dismantle and
 pack down. At this stage the Northland Field Days does not plan to bring in the rule (similar to another large Fieldays
 event) where nothing leaves the site until the Monday after the event ends, however we do see the benefit to all
 concerned. If you have come a long way from home, please consider booking your accommodation for the Saturday
 night and come back on Sunday morning to pack down your site – take what you can from your site (especially your
 valuables), lock it down and go have a nice cool drink and a well-deserved rest for the evening.
 •   If you require the assistance of a forklift or tele-handler to lift items straight after the event, please book in your
     request as early as possible on Saturday – just come up to the HQ Office and talk to one of our friendly crew. We
     will have a list and the jobs will not be done in order, they will be done in the most logical way that our operators
     see fit. We ask for your patience (and definitely a sense of humour) at this time as everyone is tired, tempers are
     short and our operators will do their very best to work as fast as they can so that exhibitors are not waiting for
     too long.
 •   Our arrangement with the Security Crew finishes at 9am on Monday, 4th March 2019 however you are more
     than welcome to make your own security arrangements if you need additional time. It must be made clear now
     that the Northland Field Days and our Security Crew will not be responsible for anything left on your site when
     the event finishes on Saturday – there is so much going on with exhibitors packing up and moving out that it is
     impossible for us to know who is taking what from sites, please take care of your valuable items.
 •   You must have all items removed from your site by Friday, 8th March 2019. We will only have the use of a
     forklift, telehandler and/or tractor until 10am Friday 8th March 2019 to assist with any heavy items to be
     loaded onto trucks. The site is then handed back to the person who leases the land. The Northland Field Days
     committee and staff take a well-earned break and will not be coming in to open up the site after this date –
     ensure your transport companies are aware of this please.
 •   We ask/beg/plead that you leave your site in the condition in which you found it – that means all items that
     you brought with you is taken away with you, rubbish is removed and/or put in a rubbish bin and any holes are
     refilled with DIRT NOT BARK OR SAWDUST – it is just dangerous leaving a hole in the ground or not filling
     it with the proper material. Should we have to clean up your mess, the charge out rate is $100 per hour.

12
Free On-Site Services

We provide an on-site courier service for          2019 so your outdoor site can
exhibitors and their customers. We can             be set up and left during this
deliver goods to and from your site (to your       time. While precautions are taken, neither the
customers’ vehicle) to make things easier for      Northland Field Days nor our Security Crew will
you during the event. All you need to do is call   take responsibility for any loss or damage of
in at Headquarters or flag down and speak to       goods while on site. Please arrange your own
one of our friendly committee members who          insurance cover.
will be wearing a clearly marked Northland         MOBILITY SCOOTERS
Field Days shirt.                                  We have partnered with Scooter Works who
EFTPOS / ATM MACHINES                              provide mobility scooters free of charge for
There will be either ATM machines set up           visitors to our event who may struggle to walk
near HQ or an Eftpos service run from the HQ       around and they will ensure booked scooters
building for the event so that exhibitors and      are waiting at the main entrance. If any of your
their customers can withdraw cash.                 customers require this service, please let them
                                                   know they must book a scooter prior to coming
COMPANY CREDIT CARDS                               to the event.
Please note that while most food vendors have      The contact for the scooters is Neil of Scooter
eftpos machines, many of them are not set up       Works on
to accept credit cards due to the cost involved    09 433 8085.
in having this facility. We understand that it
is quite common now for Companies to issue         EXHIBITORS SOCIAL HOUR
their staff with a company credit card to use      The Northland Field Days Committee hosts
for events. We will notify all exhibitors prior    this popular event in the main Food Hall and
to the 2019 Northland Field Days which Food        will serve refreshments and nibbles for our
Vendors have credit card facilities however we     exhibitors on the evening of Thursday, 28th
do suggest that your staff come prepared for       February 2019 from 5-6pm.
not being able to use their credit card as well.   FORKLIFTS ETC
FIRST AID                                          We endeavour to help you with site set-up and
St John supplies a First Aid service located       dismantling by providing a Forklift and Tele-
on Site 225, Fonterra Road during the event        handler service from Friday, 22nd February 2019
and our emergency management plan allows           until Friday 8th March 2019. There is often a bit
for emergency vehicle access should this be        of a wait as a number of exhibitors request this
required. Call our office on 439 8998 at any       service. Please contact the office to arrange for
time that First Aid is required however if it is   a forklift/tele handler to come to your site and
an emergency, dial 111 and ensure you advise       we ask for your patience while the drivers work
the operator the emergency is at the Northland     through all requests.
Field Days in Dargaville, that there are St John   DEMONSTRATE YOUR PRODUCT or
Paramedics on site somewhere and then wait         MACHINERY
on line for their instructions.
                                                   If you have a product or some machinery
SECURITY                                           that you wish to demonstrate live, we have
24 Hour Security is supplied prior to the event    a designated Demonstration Area for this
from 12 noon on Sunday, 24th February              purpose. Please contact Meagan, our Event
2019 through to 9am on Monday 4th March            Administrator to discuss this on 09 439 8998
                                                                                               13
Marketing Your Site

 These next two Pages could quite possibly the most important Pages for you to read,
 particularly if you are a new Exhibitor!
 Here at the Northland Field Days we work very hard to get people to our event, it is your job as an Exhibitor to attract
 the people to your site. There are many things you can do to that will have people flocking to your site and just to
 help those creative juices of yours flow, we have thrown together a few ideas that you may want to try...
 INVITATIONS
 Who doesn’t feel kind of special when they receive a personalised invitation to attend an event?? A great idea is to
 invite your existing customers to visit your site at the Northland Field Days! This is an opportunity to have a “catch
 up” and show off any new products for example. You could make it even more enticing if you were to throw a
 complimentary day pass in there…. (you can purchase additional passes prior to the event, just contact Meagan at
 the Office).

 SOCIAL MEDIA
 Post your site details and the relevant event information on your website and social media Pages (Facebook, Twitter
 etc) – maybe run a little competition where your customers can book day passes through you and the 10th pass is
 complimentary.

 EYE CATCHING DISPLAYS
 Eye-catching displays will get attention - there are no two ways about that! We’ve all been told somewhere along
 the line to “never judge a book by its cover” but an exhibit of your products and/or services WILL be judged by
 the general public. You don’t have to spend a million dollars on “the look” but you do need to make your site
 attractive and interesting… try hanging colourful flags or balloons, maybe have interactive things available that
 people can touch and play around with to see how they work.

 DON’T JUDGE A BOOK BY ITS COVER!
 Everyone has heard this expression before and it is so true! We have received many comments over the years from
 visitors who have waited specifically for the Northland Field Days (and they have had plenty of money to spend) that
 too many Exhibitors have an attitude of “you don’t look like you have money to spend, so you mustn’t have any and
 I’m not going to bother too much with you”. Don’t make this mistake just because a visitor is not all spruced up in
 their best suit or dress and waving their bank statement in front of you! Past exhibitors have missed out on big sales
 at previous events for this very reason... just letting you know...

 COMPETITIONS OR EVENTS ON SITE
 As long as you run it past the Northland Field Days prior to the event, you can do pretty much anything on site as
 long as it’s safe and fun! Maybe ask a celebrity to do a demonstration, we are more than happy to promote these
 types of events within our Programme (for FREE!!) and via the PA System during the Field Days. If you are interested
 in running a competition on your site (maybe using your product) and you have the idea and equipment but don’t
 have the manpower, talk to us as we may be able to set you up with a local community group to assist or even
 partner with you in some way to make the event really successful. Take the time to think outside the square, try
 something new and step outside of your comfort zone.

 FREE
 Remember this is one of the most powerful words in the English language! Consider investing in an item that you
 can give away in exchange for contact details or a sale e.g. “Be in to win simply by entering your contact details”
 (this can be a great way to build up your database and remember everyone is a potential future customer) or “spend
 $100 and be in the draw to win ….”. Giveaways of product with your contact details can also be a cost effective
 way of getting your name out there.

 GENERATE A BUZZ
 Do you have something new and innovative, a product launch, something that has never been seen before? We
 can help you. We regularly send out press releases which give potential visitors a reason to visit, and we are more
 than happy to help promote your “point of difference” where we can. Sending out your own press releases can also
 generate interest…. Give it a go, you have nothing to lose.

14
Marketing Your Site

“GENUINE” NORTHLAND FIELD DAYS SPECIALS!
Visitors are always looking for a bargain….. it’s human nature! Perhaps offer time-limited
discounts, this could be with a new product to the market or maybe it’s the end of a line or a run out model of
something. Consider whether or not this could be sold at a one-off price to generate interest and get that visitor to
your site who could possibly be your most valuable future customer.
Another way to look at a “genuine” Northland Field Days special is that is can also be an opportunity to reward your
current customers with a “never to be repeated sale”. We will be advertising Genuine Northland Field Days Specials
on our website for FREE but please note, these specials must be specific to the Northland Field Days event and not
just another special that is offered outside of the event.

FREE DELIVERY
Consider this may be the point of difference for you customers, you could arrange for on farm delivery or for those
items that someone wants ‘right now’, but it is too heavy or bulky to carry, we have a service that will deliver any
heavier or multiple items (within reason) from your site to your customers car, so advertise this, tell them we can
deliver!

ADVERTISE YOUR BUSINESS AT THE NORTHLAND FIELD DAYS
One of the more obvious options but certainly worth mentioning in this section!
Consider who your target market is and how can you get the best bang for your buck from a targeted campaign
to get potential customers onto your site and generate income. We have secured some great deals from the local
and regional radio networks using the tag line “Northland Field Days – See You There!”. We also encourage you to
consider an advertisement in our Northland Field Days Programme to promote your point of difference, any specials,
competitions, giveaways etc that you may be doing on site.
Check out Page 19 where additional opportunities for you to get your business noticed at our event are outlined.

    Contact JOP for all your
    NORTHLAND FIELD DAYS design
    & printing needs!

    » Posters                       » Brochures                » Books/Catalogues
    » Flyers                        » Vinyl Labels             » Rack Cards
    » Wall Planners                 » Stationery               » Self Carbonating Books
    » Business Cards                » Calendars                » Advert design

           And so much more! All work guaranteed
    0800 141 402                                   /jopprint
                                                                                   design | print | distribution
    info@jop.co.nz • www.jop.co.nz                                                       (Formerly Jeff Oliver Print)

                                                                                                                        15
Frequently Asked Questions (FAQ’s)

 We aim to have the event run as smoothly as possible and exhibitors are always asking what we can do to help, so
 here are the answers to some frequently asked questions:

 Q. I have some quite bulky and very heavy equipment for display, is there a machine available to off load this
    on my site?
 A. Yes we have both a forklift and telehandler for this purpose; there is no
    charge for this service. You need to book at Headquarters when arriving
    on-site or call ahead to let us know in advance. We ask that you are
    patient as there are times where demand is high.
 Q. I need to be able to receive courier packages whilst the event is on,
    how can I arrange this?
 A. The simple answer is yes but you must ensure you have our correct
    physical address (call Meagan on 09 439 8998 for this) or the courier
    companies will not deliver your parcel to the event site, it will be dropped
    off at a depot in Dargaville and you will have to collect it from there.
    Also ensure the package is addressed to the Company Name that you are exhibiting under. We have a
    designated area for couriers to drop parcels off to and this is cleared hourly, we will deliver your parcel to your
    site.
 Q. How do we access the site and when do we need to have our vehicles off the site?
 A. The site is open to Exhibitors only from 6.30am. Only exhibitors in vehicles are to come in through the Exhibitor
    Entrance (further down the road from the Main Entrance) and pedestrians via the main entrance; you will need
    to have your gate entrance pass (and passes for your passengers) to ensure traffic flows freely. All vehicles
                                                   need to be off-site by 8.30am. If you still need to get things to your
                                                   site after this time, we have a free courier service available to
                                                   help. There is to be NO driving on the site between 9am-4.30pm,
                                                   the ONLY exception to this is by approved Northland Field Days
                                                   service vehicles. Access will re-open at approximately 4.30pm
                                                    (via the Exhibitor Entrance). A map of entry and exit points for
                                                    exhibitor vehicles will be posted out to you closer to the event.
                                                    Q. Where do we park?
 A. There are two car park options for exhibitors – one is in our new On-site Exhibitor Car Park and the other is in
    the existing Exhibitor Car Park.
 To park in either area, you must display the appropriate Exhibitor Car Park Pass so it is clearly visible by our
    parking attendants in your windscreen. NO PASS = NO PARKING IN THE EXHIBITOR CAR PARK, NO EXCEPTIONS.
 You will receive more information regarding the new On-Site Exhibitor Car Park in due course via email.
 Q. I would like to park my vehicle next to my site, can I do this?
 A. The simple answer is no, however if your vehicle is signwritten with your company name/logo and you are
    able to contain this vehicle WITHIN the clearly defined boundary of your site and you do not move your vehicle
    between the hours of 8.30am and 4.30pm, then this is ok. When making this decision we encourage you to
    consider how your site looks and if this will affect the flow of visitors on and off your site. If your vehicle is
    not contained within your allocated site, then you will be required to remove it from the grounds immediately.
 Q. I have an inflatable blimp/balloon that I would like to bring, is there anything that would stop this from
    happening?
 A. We would love for you to bring along whatever you need to promote your site/product, it not only livens up your
    own site but the whole event benefits and as we know being seen (and potentially the place to meet) is what
    the event is all about.
 Q. How good is mobile coverage?
 A. Both Spark and Vodafone have upgraded their systems for the Northland Field Days, so all mobile services are
    catered for – at times of extremely high usage, reception can be a little patchy but just wait a few moments and
    try again.
16
Frequently Asked Questions (FAQ’s)

Q. Is there security on-site?
A. Yes, we have 24hr security from 12noon on Sunday prior to the event through to 9am on
   the Monday following the event. If you require security for times outside those stated please contact our Office.
   All exhibitors must be off-site during the hours of darkness. Our Security Crew is not liable for any losses or
   damages to items on your site – please arrange your own insurance.
Q. I have my allocated gate entry passes but need more, how do I arrange this?
A. If you require more passes, please try to arrange this before the actual event if you can. Contact our office (09
   439 8998) to arrange this – any additional passes must be paid for in full before we send them out/hand them
   over to you. If you need more passes during the event, pop into HQ and you can buy these at reception using
   eftpos, credit card or cash.
Q. Can I hand out flyers to people passing my site or put these on cars in the car park.
A. We have no problem with you handing out flyers from your site, but outside of your site we have a policy of no
   flyers and failure to comply will incur a fine of up to $1,000.
Q. I have a self-contained camper (or tent), can I stay on-site?
A. We have a paddock allocated as a camping area at the far end of the car park; this is looked after by the Motor
   Caravan Association Members on our behalf. No exhibitors are allowed onto the event site after the hours of
   darkness.
Q. I may need some photocopying done during the event is there somewhere I can get this done?
A. If you have a small amount to be copied, call into our office and we will do this for you for a small charge. Larger
   amounts can be done by local businesses with delivery to site within a specified time for more info see Page 20.
Q. I want to leave early on Saturday, how can I do this?
A. The Northland Field Days is a three day event and like the other two days, visitors pay to come and see what is
   on offer. After much consideration, the Northland Field Days Committee have agreed to end the event at 4pm
   on Saturday with the gates opening for exhibitor departure only when the majority of the general public have
   left the site. Just to be clear on this matter, gates will not be open for vehicle access until the Northland Field
   Days deems it safe for vehicles to be moving around the site. We are bound to abide by an approved Traffic
   Management Plan by the relevant Authorities which is in the interests of public safety, pedestrians, OSH etc…
Q. I am in one of the indoor pavilions and would like to use a microphone to attract people to my site, can I do this?
A. Due to the enclosed nature of these sites the answer is no, the collective noise pollution if everyone chose to
   do this could have a negative effect on visitor numbers to these pavilions. We encourage exhibitors to contact
   our office as soon as possible if there are any issues with noise, other exhibitors etc and we will do our best to
   rectify the situation as soon as we can.
Q. I often have customers who are unable to carry their purchases to their vehicle due to the bulk or weight, is
   there any way for me to get help for them?
A. Yes, we have a service for exhibitors and their customers, where we can deliver goods to and from your site to
   make things easier for you during the event. All you need to do is call in at Headquarters or flag down one of
   the committee in the clearly marked Northland Field Days shirts.
Q. I have decided to be an exhibitor, but how do I attract more people to my site?
A. This question is asked every year, so this year we have included a few tips on how you could increase the foot
   traffic to your site on Pages 14 & 15.
Q. I would like to look at advertising before the event, are there any rules around this?
A. There are no hard rules around advertising before the event, but we do ask that you refer to our event
   correctly as the “Northland Field Days” not simply “Fieldays” or “Field Days” – those words confuses people
   as they think you are talking about the Mystery Creek National Fieldays. Each year the newspapers and radio
   stations come up with some great deals for our exhibitors and as long as you have noted on your registration
   form that you are happy for us to give your contact information to Third Parties, you will be notified of any
   advertising deals. We have our own tag line which is “Northland Field Days…. See you there” which you are
   welcome to use in your advertising for our event as well.
If you have a question that is not covered here, please contact Meagan Edmonds (09) 439 8998 or info@northlandfielddays.co.nz

                                                                                                                         17
Where To Eat

 In Dargaville there are a number of food outlet such as a couple of pubs, Indian, Chinese, Thai, good ole Fish ‘n’
 Chips to name a few so you won’t go hungry! However it would be a good idea to book restaurants in advance
 during the Northland Field Days.
 At the Northland Field Days:
 •    You can get a cooked breakfast on site from 7am each day of the event at the main Food Hall which is located at
      the end of Ford Go Further.
 • Many of the food vendors that are located in the food courts also try to open up early for exhibitors, so have a
      wander around Food Court 1 which is between the two Rural Pavilions on Environmental Fertilisers Track or Food
      Court 2 which is located on the corner of Newlove Road.
 • There are coffee vendors in all designated food areas.
 Most Food Vendors are happy to set up accounts for exhibitors, feel free to ask your favourite foodie or Coffee Vendor
 if they will do this for you.

 Where To Stay

 Kauri forests… fresh water lakes… thousands of acres of sand dunes and magnificent coastline… inner and outer
 harbour… stunning scenery… history.
 There is so much to experience and enjoy during your stay. If you get the chance to take some time to have a look
 around our district you will discover plenty to see and do. Consider taking a drive along Ripiro Beach, the longest
 driveable beach in NZ; only 25 minutes to Kai Iwi Lakes for a nice refreshing swim or closer to the event is our 50m
 community swimming pool on the main road into Dargaville. Waipoua Forest and Trounsen Kauri Park are “must
 sees” if you get the opportunity. Dargaville has a long diverse history in maritime and kauri. Both the Dargaville
 Museum and the Kauri Museum (at Matakohe) are well worth a visit.
 Many different options are available with accommodation including self-catering, B&B, camping, motels and hotels
 within Dargaville and also there is the city of Whangarei which is roughly 35-40 minutes away and the best way to
 find the information is to google Accommodation Whangarei/Dargaville on the internet. You do need to book your
 accommodation as early as possible! If you are having trouble finding accommodation, give the Dargaville Visitor
 Information Centre a call on 09 439 4975 and speak to Sue she has a number of accommodation providers listed
 that aren’t necessarily on the internet.

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