FAIR Volume 18 - PICTURE MY FAIR - CANADIAN - Canadian Association of Fairs and ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
CAFE NEWS_Sprint 2013 13-04-22 8:43 AM Page 1
CANADIAN
www.canadian-fairs.ca
FAIR Spring 2013
NEWS
Volume 18
Number 2
The Value of Face to Face Business
Carp Fair Celebrates 150 Years
A Fair is More Than a Fair
PICTURE MY FAIR...
CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 2
CONTACT OUR LEADING
EDGE PROFESSIONALS TODAY
P.O. Box 429, Farmland, Indiana 47340
Tel: 756-433-3038 E: info@namidway.com
www.namidway.com
CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 3
CANADIAN
FAIR
President’s corner / Message de la présidente . . . . . . . . . . . . . . . . . . . 4 & 6
From Mavis’ Desk / Message de la directrice exécutive . . . . . . . . . . . . 5 & 7
Spring 2013
NEWS
Volume 18
Number 2
The value of Face to Face . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
A Publication of the Canadian Is it a Board Committee or an Operational Committee? . . . . . . . . . . . . . . . 12
Association of Fairs and Exhibitions / Comité du conseil ou comité opérationnel? . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Association canadienne 150 Years: Carp Fair in the Making . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
des foires et expositions Expo Ormstown preparing for a century of tradition . . . . . . . . . . . . . . . 16
854C Boyd Street, Ottawa, ON K2A 2E1 Fending off Fraud . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Toll-Free: (800) 663-1714 Prévenir la fraude . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Ph: (613) 233-0012 Fax: (613) 233-1154 A Fair is More Than a Fair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
E-mail: news@canadian-fairs.ca A fresh approach to recruiting booth staff . . . . . . . . . . . . . . . . . . . . . . . . . 26
Web: www.canadian-fairs.ca Bowmanville Zoo: Celebrating the Animal/Human Bond . . . . . . . . . . . . . . 28
The 106th Royal Manitoba Fair Wraps Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Copyright © 2013 Writing Press Releases for Entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Canadian Association of A New Place to Play . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Fairs and Exhibitions (CAFE) So much to do... Prince Edward Island Association of Exhibitions . . . 33
and its licensors. All rights reserved. Top Tips for Successful Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Growing Associations Through Non-Dues Revenue . . . . . . . . . . . . . . . . . . 36
Croissance de l’association par des revenus
Editor: Mavis Hanna ne provenant pas des cotisations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Production Manager: Mavis Hanna Exhibitions Association of Nova Scotia Queens County Fair . . . . . . . . . . 41
Graphic Design: memoproductions.ca Rick Davis Promotions Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Sponsorship and the Media Buyers 101 – 5 top must haves . . . . . . . . . . . . 44
Moving from Customer Service to Customer Experience . . . . . . . . . . . . 46
G’day! Welcome to the Valley!! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Why Even Have a Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Hail to the Selfish Employee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Saluez l’employé égoïste . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Why Do Work Projects Take So Long . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
Pourquoi les projets de travail prennent-ils autant de temps? . . . . 55
Pontiac Agricultural Society – Shawville Fair . . . . . . . . . . . . . . . . . . . . . . . 58
Survey your Fair-Goers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
New or Renewing Members January to March 2013 . . . . . . . . . . . . . . . . . . . 62
K&K Insurance Fair/Festival Walk Throughs and Certificates . . . . . . 64
2012 Contributing Writers for the Canadian Fair News . . . . . . . . . . . . . . 66
President Karen Oliver Provincial Exhibition of Manitoba, Brandon, Manitoba
Past President Harry Emmott Paris Agricultural Society, Paris, Ontario
First Vice President Virginia Ludy Canadian National Exhibition, Toronto, Ontario
Treasurer Jim Laurendeau Calgary Stampede, Calgary, Alberta
Secretary Dale Greene Richmond Agricultural Society, Richmond, Ontario
Directors:
Tim Carson Alberta Association of Agricultural Societies, Edmonton, Alberta
Brian Casey Maritime Representative, Hants County, Nova Scotia
Nathalie Dion ExpoCité, Québec City, Québec
Hugh Fletcher Western Fair District, London, Ontario
Greg (Scooter) Korek North American Midway Entertainment, Calgary, Alberta
Greg Thomas Grelin Entertainment Inc., Calgary, Alberta
Josh Shaw Queen City Exhibition, Regina, Saskatchewan
CANADIAN FAIR NEWS – SPRING 2013 3
CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 4
PRESIDENT’S CORNER
AS I WRITE THIS ARTICLE from Brandon, MB in April, it’s hard to believe that sum-
mer -and fair season- are just around the corner! Looking out my picture window, I still
see deep snow banks everywhere and the temperature today is only -10. But on the
bright side, after this incredibly long, challenging winter, Brandonites should be more
than ready to get into fair mode and celebrate the new season of growth, warmth and
community that mark our Manitoba Summer Fair each year.
You see, conventional wisdom is that in times of hardship, fairs do well. When life is
challenging or communities face adversity, exhibitions and agricultural societies provide
venues where residents can escape the difficult times and share, socialize, commiser-
ate, celebrate, and relax, even if for a short while. This probably isn’t a surprise to any
of us who work in the industry. After all, based on the results of the 2008 CAFE Eco-
nomic, Social and Educational Benefits Study of Fairs and Exhibitions in Canada, one
of the very significant benefits of fairs is to provide a social gathering for the community.
Of course there are many other important benefits of fairs – for example, the $1 Billion
in annual Economic Impact that we generate across this country – and the agricultural
education that we provide. But quality of life is something much less tangible, yet per-
Karen Oliver haps even more important.
President, CAFE The CAFE website describes it well when it says that fairs “ hold deep cultural, tra-
karenoliver@brandonfairs.com ditional and emotional connections to the people of their local area and define a sense
of community that grows social capital and quality of life. Fair organizations positively
impact their communities through the events they plan, the assets they hold and the
traditions and values they nurture.”
This is never more true than after a long, hard winter. As sure as spring, as sure as
the dawn, as sure as the prairie crocus peeks through….our ag societies and fairs will
pull our communities out of the winter doldrums and remind them that we have much
to celebrate as summer unfolds!
Your CAFE Board has been working hard to support your work in the upcoming sea-
son, by developing new resources and planning new programs to assist you in your ac-
tivities. Despite the fact that we have only a single staff person and a board of busy
volunteers, we are making good headway on our Strategic Goals, and we have taken
your comments and suggestions into consideration as we proceed. Thanks for your
input!
I wish you much success as you complete your fair planning, and look forward to
hearing about your successes and challenges in the coming months.
Karen Oliver, President
Canadian Association of Fairs & Exhibitions
4 CANADIAN FAIR NEWS – SPRING 2013
CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 5
FROM MAVIS’ DESK
NOW THAT WE CAN SEE a glimpse of spring, it’s nice to think about all of the
activities that will be once again upon us. As we move through spring, summer and
fall as organizers, volunteers and staff our schedules become bursting with the en-
thusiasm for these activities and events.
The Canadian Association of Fairs and Exhibitions was pleased to recently dis-
tribute the 2013-2018 Strategic Plan as we move through completion of these goals
we will grow stronger as an organization serving our membership.
Many of our goals have already been accomplished. I invite you to visit our web-
site at www.canadian-fairs.ca to view all 3 documents including Strategic Plan,
Swot Analysis and Specific Objectives. Our new CAFE website should be launched
shortly. We look forward to receiving your input into our resources data base to
enhance and increase the content and relevance of the directory.
As always, we hope that you enjoy this edition of the Canadian Fair News. We
thank the contributors over the years for without their contribution the Canadian
Fair News would lack Canadian and local content. We invite you to share your suc-
cesses, triumphs, and new ideas in future editions. Submit your article to info@cana-
Mavis Hanna dian-fairs.ca or call the national office at 1-800-663-1714.
Executive Director, CAFE In this edition, you will see a new feature “Picture Your Fair” this will serve as a
mavis@canadian-fairs.ca pictorial article to introduce fairs across Canada. I have chosen my local agriculture
society, Pontiac Agriculture Society which hosts Shawville Fair, Regional Fair of
Western Quebec, to launch this new series.
CAFE continues to be the link for our fairs nationally. Networking is a strong
and vital part of our industry. Should you wish to share or inquire on any topic please
do not hesitate to use us as your link to like minded organizations. CAFE has a
Facebook page, we encourage you to “like” us in order to facilitate dialogue, com-
munication and information sharing.
I wish you a successful 2013.
Sincerely,
Mavis J Hanna
Executive Director
CAFE is on the move
Our new mailing
address is:
854C Boyd Ave.
Ottawa, Ontario
K2A 2E1
CANADIAN FAIR NEWS – SPRING 2013 5
CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 6
MESSAGE DE LA PRÉSIDENTE
COMME J’ÉCRIVAIS CET ARTICLE de Brandon, MB en avril, c’est dur de croire
que l’été – la saison des foires - arrive à grands pas! Regardant la vue à travers ma fe-
nêtre, je vois toujours des bancs de neige partout et la température aujourd’hui est de
seulement -10. Mais le bon côté, après ce long et incroyable hiver, la « Brandonites »
devrait être plus que prête d’être dans le mode de foire et célébrer la nouvelle saison
de croissance et de chaleur et de la communauté qui a caractérisé notre foire d’été du
Manitoba chaque année.
Vous voyez, la sagesse conventionnelle est que même dans les moments difficiles,
la foire va bien. Quand la vie nous envoie des défis ou les communautés face à
l’adversité, les expositions et les sociétés agricoles offrent des lieux où les résidents
peuvent s’échapper des moments difficiles et partager, socialiser, sympathiser, célébrer
et relaxer même si cela est pour un court moment. Ce n’est probablement pas une
surprise que tous ceux parmi nous qui travaillent dans cette industrie. Après tout, en
se basant sur les résultats de l’année 2008, CAFE, l’étude économique, sociale et Édu-
Karen Oliver cative des foires et expositions du Canada, un des avantages très significatif des foires
Présidente, ACFE est d’offrir un rassemblement social de la communauté. Évidemment, il y a plusieurs
karenoliver@brandonfairs.com avantages pour une foire – comme exemple, un impact économique annuel de
1 milliard $ que nous générons à travers le pays – et l’éducation agricole que nous
fournissons. Mais la qualité de vie est quelque chose de moins tangible, mais peut-
être plus importante.
Le site web de l’ACFE décrit bien quand il dit que les foires sont des relations cul-
turelles, traditionnelles et émotionnelles profondes pour les gens de leur région local
et définie le sens du mot communauté qui grandit le capital social et la qualité de vie.
Les organisations de foires ont un impacte positif sur leur communauté à travers ces
événements qu’ils font, les actifs qu’ils tiennent et les traditions et valeurs qu’ils nour-
rissent.
Il est encore plus vrai qu’après un long et dur hiver. Aussi vrai que le printemps, aussi
sûrement que l’aube, aussi sûr que les pics des crocus des prairies… par nos sociétés
agricoles et foires vont tirer nos communautés à sortir du marasme d’hiver et leur rap-
peler que nous avons beaucoup à célébrer cet été!
Votre conseil de l’ACFE a travaillé très fort pour appuyer votre travail pour la saison
à venir, en développant de nouvelles ressources, en préparant de nouveaux pro-
grammes pour vous assister dans vos activités. Malgré le fait que nous avons seule-
ment un employé et un conseil de bénévoles occupés, nous faisons de bons progrès
sur nos objectifs stratégiques, et nous avons pris vos commentaires et suggestions en
considération que nous avancerons. Merci pour votre contribution!
Je vous souhaite un succès complet pour la planification de votre foire, et nous
sommes impatients de connaître les réussite et les défis dans les mois à venir.
Karen Oliver, Présidente
Association de foires et expositions canadienne
6 CANADIAN FAIR NEWS – SPRING 2013
CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 7
MESSAGE DE LA DIRECTRICE EXÉCUTIVE
MAINTENANT NOUS POUVONS VOIR un aperçu du printemps, il est bon de
penser à toutes les activités qui seront une fois de plus à organiser. Tout au long
du printemps, de l’été et de l’automne, les organisateurs, bénévoles et employés
vont s’affairer à notre horaire et sont plein d’enthousiasme pour ces activités et
événements.
L’Association canadienne des foires et des expositions était heureuse de distri-
buer récemment le plan stratégique 2013-2018 que plus nous avançons dans la réa-
lisation de ces objectifs plus nous serons fort en tant qu’organisation au service de
nos membres.
Plusieurs de nos objectifs ont déjà été accomplis. Je vous invite à visiter notre
site web à www.canadian-fairs.ca pour voir les 3 documents incluant le plan stra-
tégique, l’analyse SWOT et les spécifiques objectifs. Nous prévoyons recevoir votre
contribution à notre base de données des ressources pour améliorer et accroître
le contenu et la pertinence de l’annuaire.
Comme toujours, nous espérons que vous apprécierez cette édition des nou-
velles de foires canadiennes. Nous vous remercions les collaborateurs au cours
Mavis Hanna des années qui sans leur contributions les Nouvelles de foires canadiennes man-
Directrice exécutive, ACFE queraient de contenue canadien et local. Je vous invite à partager vos succès,
mavis@canadian-fairs.ca triomphes, et nouvelles idée dans les éditions à venir. Envoyez vos articles à
info@canadian-fairs.ca ou appelez notre bureau national à 1-800-663-1714.
Dans cette édition, vous verrez une nouvelle présentation “Photos de votre foire”
qui servira comme photo d’article pour représenter les foires à travers le Canada.
J’ai choisi ma société d’agriculture, Société d’agriculture de Pontiac, qui est hôtesse
pour la foire de Shawville, une foire régionale de l’ouest du Québec, pour lancer
ces nouvelles séries.
L’ACFE continue d’être le lien pour les foires nationales. Le réseau est fort et
est une partie vitale pour l’industrie. Si vous souhaitez partager ou vous renseigner
sur n’importe quel sujet, n’hésitez pas à nous utiliser comme votre lien à aimer les
organisations aux vues similaires. L’ACFE a une page Facebook, nous vous invitons
sur cette page afin de faciliter le partage de dialogue, de communication et d’infor-
mation.
Je vous souhaite une année 2013 remplie de succès.
Sincèrement,
Mavis J Hanna
Directrice exécutive
CANADIAN FAIR NEWS – SPRING 2013 7
CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 8
This poem appeared on Page 4
of the September/October 1952
issue of White Tops.
Are you an active member
The kind that’s liked so well;
Or, are you just contented
With the button in your lapel?
Do you attend the meetings
And mingle with the flock;
Or, do you stay at home
And criticize and knock?
Do you take an active part
To help the work along;
Or, are you satisfied to be
The kind that just belongs?
Do you push the cause along
And make things really tick;
Or, leave the work to just a few
And talk about the clique?
Come to the meetings often
And help with hand and heart.
Don’t be just a member
But take an active part.
Author Unknown
8 CANADIAN FAIR NEWS – SPRING 2013
CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 9
Contact:
Ron Sparling
Laurie Ann Entertainment
(613) 592-3208
America’s Premiere Comedy Hypnotist
For references: Mavis Hanna
AS FEATURED ON
THE JERRY LEWIS TELETHON • LAS VEGAS HILTON
EVENING AT THE IMPROV AT SEA • TRUMP’S CASTLE, ATLANTIC CITY
www.fernandezhypnotist.com
CANADIAN FAIR NEWS – SPRING 2013 9
CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 10
The
value
of
face
to
face
By Barry Siskind
HOW MUCH VALUE DO YOU
PLACE on an opportunity to sit down,
face-to-face, with your customer? The
question is not as easily answered as
one might think.
In an age when technology is quickly
moving in the direction where it is sim-
pler and less expensive to connect on-
line, we need to ask the question. “At
what cost?”
This question has placed several
challenges on the shoulders of those
considering investing in trade show
participation. Three questions emerge;
How do I define and measure value?
How can I convince senior manage-
ment to support a trade show effort?
What steps can I take to insure that
I am getting maximum value for the in-
vestment?
Let’s take a look at each in turn.
10 CANADIAN FAIR NEWS – FALL 2012CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 11
How do I define and measure value? The tactical function is for many exhibit managers
The value proposition needs to satisfy two groups: the area that demands most of their time. It involves
your organization and your customer. The value to such items as booking exhibit space, working with
your organization is in knowing that face-to-face in- the display builder, arranging for shipping and creat-
teractions at a trade show are moving the customer ing a staff schedule. The tendency is to let these tac-
along the sales cycle. The value to your customers is tical items monopolize your time and effort.
that face to face offers them something that tech- Tactical is also for many exhibit managers the area
nology does not; experience, understanding and con- that their performance is measured on. If the show
fidence. goes without a hitch, their job is well done. But if
The way to measure both of these is through there are problems then the conclusion is often that
feedback. Soliciting comments from internal and ex- it was a result of a mistake made by the exhibit man-
ternal sources often uncovers helpful bits of infor- ager.
mation that let you know whether your exhibiting The strategic elements are those items that en-
objectives are being met as well as the strengths and sure that the exhibition effort is moving the corpora-
weaknesses of your exhibiting program. tion forward. These include such things as
With this information in hand you are in an excel- developing exhibition objectives, finding the right
lent position to recommend change. This information metrics for success and reporting on ROI and ROO.
also gives you a benchmark to measure whether the Because of the complexity of these issues, many ex-
changes you have added add to your exhibit program hibit managers leave these strategic considerations
are producing the intended results. off their list of show responsibilities.
Here’s where a shift in corporate thinking needs
How can I convince senior management to take place. The exhibit manager’s responsibilities
to support a trade show effort? require a greater level of sophistication. This also
Studies have proven that senior management’s means a need for continuing education in one of the
need is for a positive Return on Investment for its ex- professionally accredited courses offered by industry
hibition budget. But not all trade shows and for that associations, colleges or universities. It also involves
matter exhibitors have the ability to measure Return support for the exhibit manager to take part in indus-
on Investment. This is especially true for those com- try conferences such as The Exhibitor Show in the
panies whose exhibition objectives include soft ob- US or ExpoSystems in Brazil.
jectives such as branding, presence and awareness. Trade shows in the future will be unlike anything
These metrics can best be articulated by a second we have encountered in the past. There is so much
equation which measures Return on Objective. that will change but understanding their value will be
In either case, your exhibition ROI and ROO a key consideration that corporations need in order
should have a positive effect on the corporation’s to ensure the level of commitment to exhibition ex-
bottom line. In order to create a credible case for the cellence is maintained.
exhibition budget, the exhibit manager must carefully
collect and analyze the results from all the corporate
marketing efforts. Barry Siskind
Every corporation is different but understanding President of International Training
your success ratios is crucial to finding formulas to and Management Company
satisfy your senior executives. Some of the informa-
tion you need to collect include your average sales Barry is an internationally recognized trade and
cycle, your lead to sale conversion ratio and your spe- consumer show expert and author. Over the past
cific Audience Interest Factor (which is the percent- thirty years he has traveled throughout the world
age of your defined audience who will make a working with thousands of clients in virtually all in-
purchasing commitment within your sales cycle.) dustry groups both in the private and public sectors
helping them improve their results at trade and
What steps can I take to ensure that I am consumer shows. He is the author of seven best-
getting maximum value for the investment? selling books including Powerful Exhibit.
The steps become clear when the role of the ex- His energetic, motivational and informative pres-
hibit manager is redefined into two functions: tactical entation style that he brings to his keynotes and
and strategic. training sessions has earned him a listing in
Canada Who’s Who.
CANADIAN FAIR NEWS – SPRING 2013 11CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 12
Is it a Board
Committee or an
Operational Committee?
IN ORGANIZATIONS THAT EMPLOY professional staff, there should be a clear distinction between a Board
committee and an operational committee. Board committees perform work that helps the Board do its
job – the nominating committee, audit committee and board development committee are good ex-
amples of Board committees. In the case of Board committees, the Board establishes them,
sets out their objectives, and holds them accountable.
Operational committees are committees that help staff do their work. Examples
might be a marketing, membership or conference committee. Once the Board
assigns a goal to the Chief Staff Officer (CSO), if he is of the view a commit-
tee can help him achieve that goal, then he establishes a committee, es-
tablishes the committee’s terms of reference, appoints committee
members, and holds the committee accountable.
Grasping the distinction between a Board committee and an op-
erational committee can be difficult for some Board members, par-
ticularly those who have served on Boards of other organizations
that did not employ administrative staff – in those cases, the
Board appointed every committee.
It is helpful to think about the distinction this way. Let us as-
sume that the Board wants membership increased by 10% in
the next fiscal year, and the CSO concurs that that is a reason-
able objective. Let us assume further that the Board then ap-
points a membership committee and that that committee views
its role as telling the CSO how to go about a membership re-
cruitment campaign. Finally, let’s assume that the membership
campaign only resulted in a 3% increase in membership during
the fiscal year in question.
The question is this. Is it appropriate or fair to hold the CSO ac-
countable for the failure of the membership campaign when he was
instructed to work with a committee the Board appointed and to do
what the committee told him to do? We think not.
Once a goal has been delegated to the CSO, it is up to him to determine
if he even needs a committee to help him achieve that goal. If he does, it is up
to him to determine what role the committee will play, and who he wants to serve
on that committee. That committee is accountable to the CSO. It is an operational
committee. If one or more committee members are poor performers, the CSO can replace
them.
At the end of the day, the Board will assess CSO performance on whether or not a particular goal
was achieved – hampering the ability of the CSO to apply his skills and competencies to the achievement of
this goal makes no sense.
In summary, if the organization employs staff, the Board needs to be mindful of the fact that appointing a committee to help
staff do their job compromises the ability of the Board to hold their CSO accountable for outcomes. The Board should only
concern itself with committees designed to help the Board do Board work.
The above is an excerpt from CSAE’s recently updated Guide to Effective Committees for Directors
of Not-for-Profit Organizations, by Sandi L. Humphrey, CAE and Signe Holstein, CAE.
This article was originally published in Association™ magazine, the official publication of the
Canadian Society of Association Executives, and is re-printed with permission of the editor.
12 CANADIAN FAIR NEWS – SPRING 2013CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 13
Comité du conseil ou
comité opérationnel?
DANS LES ORGANISATIONS QUI EMPLOIENT du personnel professionnel, il devrait existe une distinction
nette entre un comité du conseil et un comité opérationnel. Les comités du conseil effectuent un travail
qui aide le conseil à effectuer le sien – le comité des nominations, le comité de vérification et le
comité de développement du conseil en sont de bons exemples. Dans le cas des comités
du conseil, le C.A. les constitue, fixe leurs objectifs et les tient responsables.
Les comités opérationnels sont des comités qui aident le personnel à effectuer
son travail. Il peut s’agir par exemple d’un comité du marketing, du membership
ou des congrès. Une fois que le conseil a assigné un objectif à l’agent en
chef du personnel (ACP), si ce dernier croit qu’un comité peut l’aider à at-
teindre cet objectif, il forme un comité, fixe son mandat, nomme les
membres du comité et tient le comité responsable.
Saisir la distinction entre un comité du conseil et un comité opé-
rationnel peut se révéler difficile pour certains membres du C.A.,
notamment ceux qui ont siégé à des conseils d’autres organisa-
tions qui n’employaient pas de personnel administratif – dans ces
cas, le conseil nommait tous les comités.
Il est utile de penser à la distinction de cette façon. Présu-
mons que le conseil souhaite augmenter le membership de
10 % pendant le prochain exercice financier, et que l’ACP
convient que c’est un objectif raisonnable. Présumons ensuite
que le conseil nomme un comité du membership et que ce co-
mité perçoit que son rôle est de dire à l’ACP comment effectuer
une campagne de recrutement de membres. Enfin, présumons
que la campagne de recrutement résulte en une augmentation
de 3 % du membership pendant l’exercice financier en question.
La question est la suivante : est-il approprié de tenir l’ACP res-
ponsable de l’échec de la campagne de recrutement alors qu’on lui a
dit de travailler avec un comité que le conseil avait nommé, et de faire
ce que ce comité lui disait de faire? Je ne crois pas.
Une fois qu’un objectif a été délégué à l’ACP, c’est à lui de déterminer s’il
a besoin d’un comité pour l’aider à atteindre cet objectif. Si c’est le cas, c’est
à lui de déterminer le rôle du comité, et qui il souhaite voir siéger à ce comité. Ce
comité est responsable face à l’ACP. Il s’agit d’un comité opérationnel. Si plus d’un
membre du comité ont un mauvais rendement, l’ACP peut les remplacer.
Au bout du compte, le conseil évaluera le rendement de l’ACP à savoir si un objectif précis
a été atteint ou non – gêner la capacité de l’ACP à mettre en pratique ses aptitudes et ses compé-
tences dans le but d’atteindre cet objectif est insensé.
En résumé, si l’organisation emploie du personnel, le conseil doit être conscient du fait que nommer un
comité pour aider le personnel à faire son travail compromet la capacité du conseil à tenir son ACP responsable des ré-
sultats. Le conseil ne devrait se préoccuper que des comités destinés à aider le C.A. à effectuer son travail.
Le texte précédent est un extrait de l’ouvrage de la SCDA « Guide to Effective Committees for Directors
of Not-for-Profit Organizations » récemment mis à jour, par Sandi L. Humphrey, CAE et Signe Holstein, CAE.
Cette publication est disponible sur www.csae.com/bookstore.
CANADIAN FAIR NEWS – SPRING 2013 13CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 14
150 Years
Carp Fair in the Making
September 26 – 29, 2013
By Joyce Trafford, General Manager
THE VILLAGE OF CARP, 25 miles west of the Parliament
Buildings – but within the limits of the City of Ottawa - will be
a buzz this year! Yes, Carp Fair will celebrate 150 years!
Carp, Ontario is a bedroom community to the nations cap-
ital. There is a mast exit every morning heading into Ottawa
and reverse at night. Sometimes the reverse ride has a pit
stop – at Scotiabank Place – to cheer on our Ottawa Sena-
tors!
Now you know where Carp is!
What does Carp Fair contribute their 150 years of success
to – volunteers, community and family pride? When we talk
about volunteers – we are talking in the hundreds. From the
senior gentlemen (70 years +) that start in April every Tuesday
– until the last Tuesday before the Fair in the Fall, arriving by
8:00 a.m. with their paint brushes in hand – or tools ready to
paint anything and everything that stands still or fix those bro-
ken boards on bleachers – preparing and keeping the
grounds ready for that big weekend. Volunteers – helping to
decorate the grounds and the village leading up to the 4th
weekend in September. Women that help to prepare the with an Arena and Curling Club that were built on our property.
home cooked meals for all the volunteers every day for the We have the use of these buildings during the week of the
week leading up to the Fair. You have to love that week – for- Fair – a good working relationship between CAS and the part-
get about bringing the brown paper bag – every day is a sur- ners. The Fairgrounds are a park right in the middle of town
prise – but you have to love the turkey dinner with all the – people love to walk their children and dogs. It’s a gem en-
fixings, roast beef dinners, homemade pies. joyed by all!
These meals keep the volunteers coming Family Pride – Carp Fair has had the
back every day – preparing the buildings and privilege of many of the Directors coming
grounds for the thousands that will attend our from an Agricultural background. Many
Fair over the weekend. The hundreds of vol- directors come right from a dairy or beef
unteers that help to park cars – for patrons farm – just down the road – from one of
coming to the Fair. the four former townships before amalga-
Community – true pride! Where else mation. With 150 years of history – there
would you find a little community of approxi- are many Family names that are repeated
mately 1500 people that love to showcase as President of the Fair. The Fair has
their community and fairgrounds to approxi- been a Family tradition – with Grandfa-
mately 50,000 people over 4 days. The Carp Fairgrounds are thers, Grandmothers, Fathers, Sons & Daughters all becoming
situated right in the middle of the village. The grounds consist Presidents of the Fair. The Co-Presidents of the 150th Fair –
of 22 acres – 10 buildings owned by Carp Agricultural Society the Agricultural President can boast that he is the 3rd gener-
14 CANADIAN FAIR NEWS – SPRING 2013CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 15
ation – with his Grandpa, Grandma, Dad & himself all going the Making. This coffee table book is expected in the very
through the Chair. The Homecraft President also follows the near future. A local stage theatre group have written a play
footsteps of her mother who was President of the Homecraft. and the production “Carp Fair Follies” will take place in Au-
Many names are repeats with brothers, sisters, husband & gust.
wives all going through the position of President. When you All this is the lead up to the Fair. There are many additions
make the commitment of becoming a Director – it is a 12 or to the celebrations at Fair time. Carp Fair is renowned for our
13 years before you become President – a huge commitment Heavy Horse Show - exhibitors come from the Maritimes,
but also a true pride to have your name associated as Presi- Quebec, Western Canada, Northern USA and Ontario. We
dent of Carp Agricultural Society. host 2 classes of North American Six Horse Hitches – where
There are many traditions that continue each year – from the exhibitors can collect double points provided they exhibit
a Men’s Night that has been a tradition for approximately 40 their 6 horse hitches on Saturday and Sunday of our Fair. In
years. Ladies Night – that has become a must attend event, additional to the 22 – Six Horse Hitches that have been
where you will meet your closest 800 girl friends! Not much shown at the Fair – we will showcase two – 10 horse hitches
talking that night! Drive In Car Bingos – yes – sit in your car and one – 12 horse hitch in celebration of our 150th Fair. The
or bring your lawn chair for a night of family fun. Every conclusion of the Fair – we are selling tickets and raffling off
Wednesday in July – the extended community come out for a Ford F150 Ruby Red truck. The draw
a fun filled night – when you have that BINGO – toot your will be held on Sunday evening, Septem-
horn, flash your lights and someone will come by and check ber 29th, 2013 at the conclusion of the
your Bingo. The cash prizes are not the real reason for at- Fair. What a way to end a year of cele-
tending – it is the home made pie – come early for the best brations ! Visitors always welcome !
selection – butterscotch always goes first!
In addition to these fun filled nights – for the 150th Anniver- By Joyce Trafford
sary we are hosting a “Barn Dance” as the kick off to the 150th General Manager, Carp Agricultural
celebrations. Lots of fun to be had by all. A book to com- Society
memorate the history of the Fair – 150 years – Carp Fair in
CANADIAN FAIR NEWS – SPRING 2013 15CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 16
Expo Ormstown preparing
for a century of tradition
By Loraine Lamb Lalonde and Christina Franc year. The LBADB continued to be responsible for the organ-
ization of the fair until 2007, when organizers found it neces-
A BIG PART OF WHAT DRAWS VISITORS to agricultural sary to create a more modern, legally recognized,
fairs is quite simply, the agriculture. Not only the ‘city folks’ will not-for-profit company called Expo Ormstown. At that time,
come out to see the cows, pet the rabbits, and walk through the LBADB took on the role of caretakers of the fairgrounds,
the machinery display, as people become more distanced while Expo now organizes the fair.
from their agricultural roots, even our country neighbours are Although the dates of the fair moved around a little in the
curious about farming. The organizers of Expo Ormstown, early years, it quickly became established as a spring event,
have made sharing knowledge about agriculture one of their held the first full week in June. It was meant to serve as a
top priorities, trying each year to bring in new events and ac- showcase for local livestock, and back when cattle and horses
tivities to increase awareness to provide visitors with an up- were stabled inside all winter, it was easiest to prepare them
close and personal agricultural experience. for show before they had been put outside for the summer
months. A large number of Scots settled the area, known as
History the Chateauguay Valley, and the first board of directors of the
The first fair, then called the Ormstown Spring Livestock LBADB included some big names in the importation of
Show, was held on May 18 & 19, 1910. The original organizing horses, cattle and sheep from the Old Country. The area was
committee, The Livestock Breeders Association of the District well known for Ayrshire cattle and Clydesdale horses in par-
of Beauharnois, (the LBADB), was incorporated later that ticular.
16 CANADIAN FAIR NEWS – SPRING 2013CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 17
According to Bob Ness, a descendant of one of the first Exhibition, Ormstown Fair and Expo Ormstown. Old-timers
directors and himself a member of the Canadian Agricultural sometimes just refer to it as the Show. At one time it was nick-
Hall-of-Fame, the Ormstown Fair was “it” for residents of the named “The Little Royal”, and promoted as “Eastern Canada’s
area: you talked about it all year, and you didn’t dare miss it, Premiere Exhibition”, but nowadays, organizers are just happy
either as an exhibitor or an attendee. In a time when almost to be survivors of a disappearing tradition.
everyone earned a living from farming, it was the one and only
way to measure your herd, stable or flock against everyone Culture
else’s and possibly invest in new bloodlines. Of course, a Although Ormstown’s population is a mere 3,200, the fair
chance for some friendly competition was always welcome! sees more than 18,000 people through its gates each year.
The fair gained almost instant popularity, and the subse- The event has always served as the unofficial reunion event
quent organizers quickly began acquiring land, constructing for Chateauguay Valley natives, a chance for those young and
buildings and adding classes and departments. After World old, whether they have moved away or stayed home, to re-
War 1, a beautiful stone arch gateway was built at the entrance connect and reminisce. The increasing number of young fam-
to the grounds as a soldier’s memorial. The “carnival” aspect ilies starting their own fair-going traditions is also very
was added in the ‘20s, and our present midway, Campbell encouraging.
Amusements, has been part of our fair family for 45 years Today, the fair still features plenty of livestock. Holstein,
now. Ayrshire and Jersey dairy cattle, horses; poultry and rabbits
Although the first fair was held in 1910, we will only be cel- are still judged in competition. There are sheep, goats and
ebrating the 100th edition in 2014, because there were no fairs pigs on display in the agricultural awareness area, and beef
held during the Second World War, from 1940 to 1944. How cattle have long since been dropped from the program as the
magical the 1945 fair must have seemed to a war-weary com- area became more centred on dairy farming. 4-H is a big part
munity, and to the children experiencing the first fair of their of the show, and young farmers compete in calf and show-
lives. The fair has been known over the years as Ormstown manship classes and judging competitions. A new fitting con-
CANADIAN FAIR NEWS – SPRING 2013 17CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 18
test will be initiated in 2013, where teams from
local 4-H clubs will compete to see who can
best prepare a dairy heifer for the show ring
in an hour’s time. A youth poultry club will also
make its debut at the 2013 fair, with members
raising their poultry from the egg through to
competition.
Expo Ormstown is also well known for it’s
light and heavy, or draft, horse shows. The four,
six and eight-horse hitches are a breathtaking
sight which fills the outdoor grandstand on
Saturday afternoon and the arena at night.
Quilts, crafts, artwork, baking, preserves,
woodworking, antiques and flowers are all
judged in the Home and Garden section. The
“Taste of the Valley” showcase features locally
produced food, expertly prepared and served
in the Dining Hall at lunchtime daily.
Procuring quality entertainment on a shoe-
string budget is one of the greatest challenges
for small and medium size fairs. Year after year,
Expo Ormstown’s Entertainment committee
does an admirable job of finding a fresh mix
of noisy fun, such as tractor pulls, local and re-
gional bands, and the demolition derby, which
closes out the action on the final afternoon of the fair. be designed by professional artist Elaine Wallis, of Niagara Falls,
Perennial visitor favourites include the parade, which winds Ontario, and painted by an international team of mural-painters
its way through town and onto the fairgrounds on opening night; during the 2013 edition of Expo Ormstown.
the children’s pig round-up, where youngsters scramble after Production will also begin on a special anniversary documen-
young pigs in hopes of being among the lucky few to catch one, tary on the past, present and future the fair, which will be the
haul it back to the pen and claim a prize; and the Farmer’s work of former Ormstown resident Janice Lang. The finished
Olympics competition, where teams of four race their way film will be presented at a special reception in 2014.
through a very agricultural obstacle course, including log and The Home and Garden division is calling for entries in a spe-
big square bale rolling, a four-man sack race, and the final chal- cial class for quilt blocks commemorating the anniversary, and
lenge, milking a glassful of goat’s milk which is then consumed a local quilting group has volunteered to put together a com-
by a team member before the clock stops. munity quilt using these blocks. The finished product will be dis-
Many educational and hands-on exhibits have been added played during the 2014 fair.
in the last few years, with special consideration given to families
with young children. The petting zoo, Family Centre and Agri- A wonderful mosaic
cultural awareness displays and demonstrations all provide op- Our fair’s history, culture and agricultural education initiatives
portunities for interaction. This year, for the first time the fair will are what create the wonderful mosaic known as Expo Orm-
have a sugar shack on site, complete with a real evaporator and stown. It is important to balance the richness of the past with
samples of maple syrup so guests can see how maple syrup is the potential of the future, which is why we constantly strive to
made. The local adult education centre will construct the minia- change our activities while maintaining our agricultural roots.
ture “shanty”, which is a wonderful example of We look forward to seeing you in the
community co-operation and involvement at shanty this year or at our anniversary cele-
work. brations next year!
100th Anniversary Loraine Lamb Lalonde was born and raised
As part of the countdown to the 100th Edi- in the Chateauguay Valley. She lives in Orm-
tion of Expo Ormstown, the fair’s organizers stown where she farms
with her husband Steve.
are planning a number of special events and
Loraine joined the Board of
activities for this year’s fair. One of the most Directors of the LBADB in
exciting projects is the creation of a large- 2001, serving as president
scale mural designed with the history of the from 2007-2009. She has
fair as it’s central theme. It is the wish of the been president of Expo
organizing committee to have this mural in- Ormstown since 2007.
stalled within the village of Ormstown, where
it can be enjoyed year-round. This mural will Christina Franc is a member
of the Marketing Committee
18 CANADIAN FAIR NEWS – SPRING 2013CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 19
2013
CANADIAN FAIR NEWS – SPRING 2013 19CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 20
Fending off
How to protect your organization
against fraud? Trust less and put
the right measures in place to impede
opportunity, say those with experience
By Roma Ihnatowycz the CNLA credit card. The high-flying duo
reached Super Elite status with Air Canada, re-
WHEN VICTOR SANTACRUZ, CAE noticed some strange served for those flying 100,000 miles, or 95 flights, a
expenses on his association’s credit card, the Executive Director year.
was immediately uneasy. Why would anyone at the Canadian “This was so brazen, I was shocked,” says Santacruz.
Nursery Landscape Association purchase two tickets for a Bon “You think you know the person. You’ve worked with them
Jovi concert? Tickets that included a back-stage pass and cost for years, you’ve travelled with them. I couldn’t believe it. And
upwards of $2,000? we thought we had very tight controls in place.”
Santacruz became especially suspicious when his long-time Santacruz then started asking around about fraud in the not-
executive assistant, who handled the CNLA’s bookkeeping, for-profit sector, and was equally surprised to learn that there
feigned ignorance. She said she had no idea what the expenses was little public dialogue on the subject. Many associations, he
were for, how they found their way onto the corporate credit discovered, choose to keep their fraud experiences under wrap,
card she herself managed, or why she hadn’t noticed them ear- fearing the negative publicity. Others quietly send the delinquent
lier. employee packing, reckoning that the cost of pursuing a con-
Her answers didn’t satisfy Santacruz. “She was a model em- viction would be prohibitive and exceed the cost of the actual
ployee up till then,” he says, “so this response made me very un- theft.
comfortable. She said she had been very busy. But for me, her In the case of CNLA, they did pursue a conviction and the
answer was bizarre because I had never heard that from her erstwhile employee is now under house arrest, paying back
before.” most of the money that she stole. The association also received
The executive assistant contacted the credit card company $25,000 from their insurance company as part of their policy
to report the “fraudulent” charges, and the money was reim- coverage.
bursed to the association shortly thereafter. For many not-for-
profit executives, this could have been the end of the story. But NO SURPRISE
not for Santacruz, who called in an auditor to fully review all of Neither CNLA’s experience, nor the hush-hush approach
the CNLA’s accounting records. Something did not feel right. often taken with fraud, comes as a surprise to Jay Stark, vice
While it took some time, much digging, and plenty of persist- president of fraud management at RBC. Stark has seen and
ence on the part of Santacruz – initially the auditor could find heard it all – from small-time theft of a few hundred dollars
no criminal wrongdoing – it was eventually determined that his gleaned from over-expensing, all the way to multi-million-dollar
“model employee” stole just under $100,000 from the associa- criminal investment schemes that have completely shut down
tion over a 22-month period. associations.
Santacruz, who at most had feared a possible theft of a few In the not-for-profit sector, says Stark, fraud may even be
thousand dollars, was stunned. So was his team of about 10 em- more pervasive than what is being reported. A CSAE survey
ployees. Their quiet, shy colleague had concocted an elaborate conducted earlier this year shows only 16 per cent of respon-
scheme that incorporated everything from writing fraudulent dents indicating they have experienced fraud, a figure Stark
cheques, billing the corporate credit card with personal ex- calls “low.”
penses, and skimming large sums of money off the GST. Even more worrying is that only about a third – 34 per cent
Duplicate record keeping – one legitimate and one not – – are concerned about the potential for fraud at their workplace,
kept her swindling well hidden, not just from the association’s while only two-thirds – 67 per cent – have a fraud prevention
management, but from financial auditors that regularly reviewed strategy in place. “I am pleased that 67 per cent have it, but it
the accounts. So bold was her theft that she and her sister should be 100 per cent,” says Stark. “It’s unacceptable that you
would jet off to Europe every weekend, on tickets bought with wouldn’t have some type of strategy.”
20 CANADIAN FAIR NEWS – SPRING 2013CAFE NEWS_Sprint 2013 13-04-19 9:32 AM Page 21
While many groups look at ensuring their employees cannot TAKING ACTION
easily “cook the books,” as the saying goes, Stark notes that Once bitten, twice shy, as the saying goes, so it comes as no
fraud is becoming far more sophisticated and goes beyond just surprise that the CNLA has already put many anti-fraud meas-
expense reimbursement issues. He groups fraud into four cat- ures in place. The lengthy list includes eliminating bookings and
egories: internal fraud, cheque fraud, asset misappropriation and other prepaid expenses for members; cancelling all but one cor-
online fraud. Important to remember is that fraud can also be porate credit card (held by the executive director); decreasing
external, and an association’s bank account is not always the signing authority for cheques from $5,000 to $2,000; and limit-
target. ing cheque production to twice a month.
A case in point is identity theft, which is on the rise. Criminals A new, stringent segregation of duties is in place, especially
target an association’s membership information, often with the with respect to bookkeeping. An outside accountant is now
help of a contact from within the group, and then use that in- contracted to manage the accounts. However some tasks, such
formation to perpetrate further crimes. “(An association) doesn’t as deposits and bank reconciliation, are taken care of by other
always look at its members’ information as being valuable,” com- employees. This checks-and-balances system removes the au-
ments Stark. “They don’t know that there are criminals that are tonomy that the now-convicted former staff member had with
trying to capture that information for accounting and identity the association’s finances – autonomy that allowed her to carry
theft.” out her criminal activity undetected for months.
Another important step was moving the accounting system
PROPER STEPS to a password-protected online format, rather than housing it
There are numerous steps a not-for-profit group can take to in one computer manned by one staff member. This allows a
protect itself against fraud. High on the list, says Stark, is seg- number of senior staff and board members to access the ac-
regating responsibilities. With their tight budgets, it is not un- counts at any time.
common for associations to assign multiple responsibilities to What is the biggest lesson Santacruz learned from his ex-
individual staff members. This needs to be avoided. Stark perience? A somewhat unfortunate one. “Trust less,” he says.
says that more segregation of duties is what organizations “There’s a lot of truth to that. In not-for-profit associations, you
that have already experienced fraud point to as the num- put a lot of trust into your staff.”
ber one control they would introduce. While respect and admiration for colleagues and staff mem-
Next, stratify your payment program to reduce the bers is still an admirable objective, experts say it needs to be
use of cheques, and perform daily reconciliations. Re- helped along with necessary anti-fraud measures. At the start
member to regularly update authorizations for signing of their criminal spree, few white-collar thieves envision them-
officers so that no former employees remain authorized selves as the plunderers of thousands, if not hundreds of thou-
to sign cheques. It sounds simple, yet this type of chequing sands, of dollars. Even fewer foresee a stint in a federal prison.
fraud does take place and is often undetected. “When they took their first hundred dollars, most of these
Regarding technology, secure all computers, put up the ap- criminals never imagined they would end up stealing thousands,”
propriate firewalls and virus says RBC’s Stark. “They could never see the consequences.” In
detection, and introduce a stringent policy regarding the use the case of Santacruz’s former assistant, her thievery began
of external drives. “A lot of the smaller associations are fairly with petty sums of $80 here and there. In time, this figure bal-
fluid. They have people working from home, working online, and looned in what Stark calls a typical progression.
they carry information around on an external drive. People steal “Need, greed, opportunity and rationalization” was the old
them, and if you lose one, you’re in big trouble,” says Stark. adage in terms of what drives an otherwise law-abiding individ-
In terms of external threats, beware of suspicious business ual to commit fraud. In many cases, it still applies. Employees
proposals and investment schemes, and be sure to have a solid battling a substance abuse problem may find themselves in se-
pre-employment screening system in place. The latter is a par- rious debt, driving the ‘need,’ while an overworked entry-level
ticular weakness for not-for-profit groups, which Stark says are employee might ‘rationalize’ the theft as leveling out the imbal-
too trusting given the nature of their work. “It is something that ance between his or her salary and that of less diligent col-
associations can do better,” he says. “There are a lot of things leagues.
you can do to find out about someone’s past. You should do Should association management keep an eye out for some
employment checks, education checks and you can also do of these high-risk scenarios? Should they be particularly vigilant
criminal checks.” with a staff member spending every weekend at the casino? Or
Once employed, beware of anyone not taking multiple con- going through an expensive and messy divorce? Yes, they can
secutive days off of work – Stark recommends a minimum of be aware and take steps to ensure an employee gets necessary
five days. Lengthy stretches away from the workplace pose a support and guidance before their personal crisis turns into a
risk to embezzlers of their schemes being uncovered. These criminal one.
employees are often the ones who rarely take a holiday, or But the common denominator in all cases of fraud is oppor-
come in during their vacation to check up on things. tunity, underlines Stark. If you provide the opportunity, you risk
Most importantly, draw up a formal fraud prevention strategy, fraud. Put proper controls in place to limit opportunity, and you
working with the right experts to ensure it covers all your points have provided yourself with the best defense to prevent it.
of weakness. Revisit the strategy regularly to ensure it remains
relevant to your operation at any time.
CANADIAN FAIR NEWS – SPRING 2013 21You can also read
