FINANCIAL MANAGEMENT AT AIDA CRUISES - Marcel Gnoth, FP&A Munich, April 2018
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FINANCIAL MANAGEMENT AT AIDA CRUISES Marcel Gnoth, FP&A Munich, April 2018 © 2018 AIDA Cruises. All rights reserved.
Agenda
Company presentation
Financial Management at AIDA Cruise
Driver-based mid- and long-term planning
2
© 2018 AIDA Cruises. All rights reserved.
Welcome to an endless vacation experience
With the most beautiful smile across the
oceans you experience a beautiful vacation.
Our ships welcome you with generosity and
variety.
No matter if you are First Timer or Repeater –
we offer you a variety of individual offers and
unforgettable moments.
The best: Despite the variety we focus on
exceptional quality. Excellent food, a great
Spa & Sports area as well as extraordinary
entertainment will inspire you.
Holiday a new way.
3
© 2018 AIDA Cruises. All rights reserved.
In 2017 the German Cruise Market exceeded the
number of 2 Million passengers
2,200
2,000
1,800 +11.1%
1,600
1,400
1,200
1,000
800
600
400
200
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Passenger
763 907 1,027 1,219 1,388 1,544 1,687 1,771 1,813 2,018 2,188
in `000
YoY in % 8.2% 18.9% 13.2% 18.7% 13.9% 11.2% 9.3% 5.0% 2.4% 11.3% 8.4%
Source:CLIA report “2016 Statistics & Markets Europe“, CLIA press release March 2018 4
© 2018 AIDA Cruises. All rights reserved.
As the inventor of modern cruising on the path of
success since 1996
With 12 ships we have the most modern fleet worldwide
We are one of the fastest growing and most successful travel companies in
Germany
Until 2021 we will put two new ships into service
AIDAcara AIDAvita/aura AIDAdiva/bella/luna AIDAblu/sol/mar/stella AIDAprima/perla Two newbuilds
1996 2002 – 2003 2007 – 2009 2010 – 2013 2016 – 2017 until 2021
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© 2018 AIDA Cruises. All rights reserved.
AIDAnova – our new product generation
Product Features
Improved variety of cabins types (single
veranda cabins, family cabins, Penthouse
Suite)
High variety of restaurants (17): new
dimension of service restaurants such as
Dinner Entertainment Restaurant “Time
Machine”, authentic taste of Asia in “Hot
Pot Restaurant” and new “Street Food
Passage”
New Generation of entertainment with
Penthouse Suite Time Machine Entertainment real TV production at StudioX, a 360°
Theatrium and a mystery room
Premium shopping outlets allowing a new
shopping experience
Futuristic Art & Picture Club with lobby
Hot Pot Art & Picture Club The Rockbox bar
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© 2018 AIDA Cruises. All rights reserved.
AIDA is the most popular cruise brand in Germany
Brand Awareness 2017
72% Over 1 Million guests in
2017
44%
50 Million Germans know
39% AIDA
10 Million Germans
38% would like to spend their
vacation with AIDA
32%
28%
9%
5%
Source: F.U.R. Reiseanalyse 2017 7
© 2018 AIDA Cruises. All rights reserved.
We take social responsibility and are committed to
protect the environment
Donations, e.g. for SOS Kinderdorf e.V.,
GEOMAR Helmholtz Centre for Ocean
Research Kiel
We are members of the foundation “Stiftung
2°”
LNG Hybrid Barge “Hummel”: energy supply
with LNG in Hamburg
Dual-Fuel-engines on AIDAprima: She is the
world's first cruise ship to operate using
environmentally friendly liquid natural gas
(LNG)
Increase of energy efficiency:
By hydrodynamic ship’s design
Azipod propulsion
“Green Cruising”: Starting 2019, AIDA will be
the world's first cruise line to operate its new
generation of ships with 100 percent LNG
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© 2018 AIDA Cruises. All rights reserved.
AIDA Cruises at a glance
Our Guests Our Offer
> 22.500 lower berths Nearly 800 cruise offers
Around 8.6 mil. overnight stays in 2016 > 210 different ports world wide
92% Guest satisfaction > 3.800 shore excursions
Our Employees Our Responsibility
10.000 employees from > 40 countries 100 mil. € investments in environmental
technologies
9.000 aboard, 1.000 ashore in Rostock
and Hamburg 70% European, 50% German Vendors
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© 2018 AIDA Cruises. All rights reserved.
Part of the most Successful Cruise Company
Worldwide
105 ships
Over 10 million guests per
year
50% market share worldwide
Over 120.000 employees
world wide
9 brands under one roof
Listed in the FTSE 100 & S&P
500
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© 2018 AIDA Cruises. All rights reserved.Agenda
Company presentation
Financial management at AIDA Cruises
Driver-based mid- and long-term planning
11
© 2018 AIDA Cruises. All rights reserved.Commercial Analytics will enhance the responsibility of
the finance function
So far (1) Interface between Controlling
and Manager remains untouched
(1)
(2) There will be another
interface between the business
Business Controlling
and Commercial Analytics
(2/4) (3)
CA (3) Controlling and Commercial
Analytics stay connected, but
Today have clear separated roles and
responsibilities
(4) CA will be part of the
(1) planning-, reporting- and
Business Controlling forecasting-Processes to improve
(4) the overall performance
(2) (3)
Commercial Analytics are to be
Commercial engaged by the business
Analytics
(CA)
12
© 2018 AIDA Cruises. All rights reserved.The financial Management is faced with significant
changes – „Leading in real-time“
Forecast- and plan scenarios are created by flexibly combining assumptions about
drivers and effects of measures
Assumptions will be done „middle up“ on BU-level and driver models will be
improved constantly
Main KPIs are derived through simulations using driver models based on actual
data
Focus on objectives and measures to increase quality of planning
13
Source:Valsight
© 2018 AIDA Cruises. All rights reserved.Agenda
Company presentation
Financial management at AIDA Cruises
Driver-based mid- and long-term planning
14
© 2018 AIDA Cruises. All rights reserved.Status Quo – the strong business development needs
a driver-based long-term planning
Influencing factor Planning process
Excel-based
Strong business growth
long-term planning
Historical grown
Dynamic environment and complex
Restructuring
models
of the
Finance function Time-consuming
Complex business model and error-prone
adjustments
Increasing product Limited reporting
differentiation capabilities
15
© 2018 AIDA Cruises. All rights reserved.Goal & Requirements – a driver-based mid- and long-
term planning supports the strategy process
2. Mid- & long-term 4. Operational
1. Strategy 3. Target Setting
planning Planning
Goals Requirements
Forward-looking planning and scenario-based Driver-based models
thinking through creating and comparing of different Simulations
combinations of assumptions and measures
Improved data quality to enable driver-based Integration of data source
simulations and derivation of relevant key Verified data model without manual inputs („stop
performance indicators using excel“)
Increased efficiency through focus on measures State-of-the-art software-solution
and activities to supporting strategy execution Multi-user-capabilitiy
More agility and transparent reporting of results Better reporting functionalities
and presentation of reconciliations Visualization and real-time adjustments
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© 2018 AIDA Cruises. All rights reserved.Result – State-of-the-art software-solution for more
efficient planning process
Szenario Manager Dashboards Value Trees
Flexible and transparent Better visualization and Transparent and clear
scenario modeling reporting relationships
Source:Valsight 17
© 2018 AIDA Cruises. All rights reserved.Result – flexible simulations and transparent scenarios
show cause-effect-relationships
Transparent and
combinable scenarios
Assumption: fuel price
increase
Bundling of different
assumptions to
scenarios
Source:Valsight 18
© 2018 AIDA Cruises. All rights reserved.Result – visual analyses and dashboards to enable quick comparisons of different scenarios Source:Valsight 19 © 2018 AIDA Cruises. All rights reserved.
Result – visual value driver trees to enable a focussed discussion and decision making Source:Valsight 20 © 2018 AIDA Cruises. All rights reserved.
Result – through realization of project goals the mid-
and longterm planning is faster and more efficient
Benefits
Goals Requirements
Forward-looking Driver models Fast and transparant
planning Simulations presentation of root
cause and impact
High Comparability of
Improved data Integration of data sources scenarios
quality Verified data model
Less time-consuming
planning
State-of-the-art software- More efficient planning
Increased discussions
solution
efficiency
Multi-user-capability
Focus on measures to
support strategy
execution
Better reportings
More
Visualization and „Real-
Agility
time“
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© 2018 AIDA Cruises. All rights reserved.Closing information
All relevant and legal figures are available in the Annual Report of Carnival Corporation:
www.carnivalcorp.com Investor Relations Financial Information: Annual Reporting
Or direct link:
http://phx.corporate-ir.net/phoenix.zhtml?c=140690&p=irol-reportsannual
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© 2018 AIDA Cruises. All rights reserved.© 2018 AIDA Cruises. All rights reserved.
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