GREEN PLANET? - KEYS - A WEBINAR SERIES BY IPSOS Simon Atkinson Chief Knowledge Officer
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GREEN PLANET? KEYS – A WEBINAR SERIES BY IPSOS Simon Atkinson Watch the recording here Chief Knowledge Officer
EARTH DAY 2021
Public opinion on
climate change
action
IPSOS GLOBAL ADVISOR
30 countries
Doc Name
© Ipsos | Earth | Month
Day 2021| Year
April | Version
2021 # | 1Public
| Version | Internal/Client Use Only | Strictly Confidential
| Public
STARTING POINT: HEADING FOR DISASTER?
80% globally say
we are heading for
environmental
disaster unless we
change our habits
quickly
STARTING POINT: CLIMATE CHANGE IS ALREADY HERE
Just 1 in 25 of
us know that all of
the last six years
were among the
hottest on record
STARTING POINT: ACTION NEEDED BY GOVERNMENTS
31% agree their
government has a clear
plan in place for how
government, businesses
and people are going to
work together to tackle
climate change
Q. Market Agree Disagree
65% agree Global Market Average
Chile
South Africa
Colombia
Peru
65%
84%
83%
82%
80%
12%
7%
8%
8%
9%
Turkey 78% 8%
“Governments
Mexico 75% 10%
France 73% 8%
Malaysia 71% 6%
will be failing Japan
Argentina
70%
69%
7%
8%
Great Britain 69% 11%
citizens if they South Korea 68% 7%
Belgium 67% 8%
don’t act now on Brazil
Spain
67%
67%
12%
10%
climate change” India
Hungary
65%
65%
17%
14%
Poland 64% 10%
Italy 64% 11%
Australia 63% 14%
United States 63% 21%
Sweden 59% 15%
Canada 58% 17%
Germany 57% 16%
Switzerland 52% 16%
China 51% 11%
Hong Kong (SAR) 50% 12%
Netherlands 49% 20%
Russia 42% 21%
Saudi Arabia 38% 21%
6 © Ipsos | Earth Day 2021| April 2021 | Version 1 | Public Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
Q. Market Agree Disagree
68% agree Global Market Average
Chile
Peru
Colombia
68%
86%
85%
83%
11%
5%
5%
7%
South Africa 80% 8%
France 79% 7%
“Businesses will Belgium
Argentina
78%
76%
8%
7%
Mexico 75% 9%
be failing their Brazil
Great Britain
75%
74%
7%
9%
employees and Spain
Malaysia
73%
72%
8%
6%
Sweden 71% 10%
customers if Australia
Hungary
69%
69%
12%
8%
they don’t act Turkey
India
68%
66%
9%
13%
South Korea 66% 9%
now on climate United States 65% 17%
Poland 65% 10%
change” Canada
Germany
64%
63%
14%
14%
Netherlands 63% 13%
Italy 61% 11%
China 59% 15%
Switzerland 57% 17%
Saudi Arabia 52% 14%
Japan 48% 13%
Hong Kong (SAR) 47% 14%
Russia 46% 19%
7 © Ipsos | Earth Day 2021| April 2021 | Version 1 | Public Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
Q. Market Agree Disagree
72% agree Global Market Average
Colombia
Chile
South Africa
72%
89%
88%
86%
9%
5%
5%
6%
Peru 86% 5%
Mexico 83% 7%
“If individuals Turkey
Argentina
Malaysia
81%
80%
6%
7%
78% 4%
like me do not France
Brazil
78%
77% 9%
6%
Belgium 75% 7%
act now to Spain 74% 7%
South Korea 74% 7%
combat climate Hungary
Italy
73%
73%
7%
8%
change, we will Great Britain
Sweden
73%
72%
8%
11%
Poland 72% 9%
be failing future Australia
India
69%
69%
13%
8%
generations” Germany
United States
69%
68% 16%
11%
Canada 65% 13%
Switzerland 64% 16%
Netherlands 64% 11%
China 63% 13%
Saudi Arabia 61% 11%
Hong Kong (SAR) 61% 12%
Japan 59% 11%
Russia 46% 19%
8 © Ipsos | Earth Day 2021| April 2021 | Version 1 | Public Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
WHERE WE ARE TODAY: THE ENVIRONMENT IN CONTEXT
Climate Change #9
Threats against
Q: Which 2 or 3 topics do you find most environment #13
worrying in your country?
CORONAVIRUS CRISIS DOMINATES THE SCENE
#1 issue
Q: Which 2 or 3 topics do you find most since April 2020
worrying in your country?AN ECONOMIC CRISIS AS WELL AS A HEALTH CRISIS
“My country’s economy is in
bad shape”
Argentina 92%
Japan 88%
Peru 89%
France 86%
Italy 88%
Results for 24 markets hereA PERSONAL CRISIS: WILL THINGS EVER GET BACK TO NORMAL?
Timeline to Normalcy: April 2021
Things feel normal to me now 6%
Within 1 -2 months 4%
Within 3-5 months 8%
6 months to a year 25%
1-2 years 28%
Longer than 2 years 15%
57%
Never / I have no idea 13%
Q: How long do you think it will take before things feel like they are getting back to normal?
Base: Global Country Average:14511
12 © Ipsos | Essential Report April 8 to 12, 2021 Fieldwork: For the Exclusive Use of SubscribersCLIMATE CHANGE CONCERN
HASN’T GONE AWAY
65%
“It is important government
actions prioritise climate change
in the recovery from COVID-19”
April 2020
© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly ConfidentialA Global Market Average
of 7 in 10 agree:
“I understand what action
I need to take to play my
part in tackling climate
change.”
14 © Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC15
Q. Market Agree Disagree
Global Market Average 69% 8%
To what extent do you agree Peru 85% 7%
Colombia 83% 4%
or disagree with the Mexico 82% 7%
following: I understand what Chile 82% 5%
action I need to take to play South Africa 77% 7%
Hungary 76% 6%
my part in tackling climate Sweden 76% 8%
change Argentina 76% 7%
Turkey 75% 9%
India 73% 11%
In almost every France 72% 7%
Great Britain 71% 9%
market, a Spain
Malaysia
71% 6%
71% 4%
majority agree Belgium
Italy
70%
69%
6%
10%
they understand Switzerland
Netherlands
69%
69%
10%
8%
Brazil 68% 6%
what action they Poland 67% 10%
Australia 66% 8%
need to take to Germany 66% 8%
Canada 65% 9%
tackle climate United States
China
65%
64%
8%
8%
change. South Korea
Hong Kong
63%
63%
6%
9%
Saudi Arabia 53% 11%
Russia 41% 18%
Japan 40% 17%
Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
© Ipsos | Perils of Perception 2021 | April 2021 | PUBLICA Global Market Average
of 7 in 10 agree:
“I understand what action
I need to take to play my
part in tackling climate
change.”
But do we really?
16 © Ipsos | Perils of Perception 2021 | April 2021 | PUBLICPERILS OF PERCEPTION Our understanding vs The reality… April 2021 © Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC
18 Here is a list of “green” actions Which three do you think would most reduce the greenhouse gas emissions of an individual living in one of the world’s richer countries? © Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC
19
Q. Global Market Average
From this list of options, Recycling as much as possible 59%
which three do you think
would most reduce the Buying energy only from renewable sources (e.g. wind
greenhouse gas emissions power, hydro-electric) 49%
of an individual living in one
of the world’s richer Replacing a typical car with an electric car or hybrid 41%
countries?
Replacing traditional incandescent lightbulbs with low
energy compact fluorescent (CFL) or LED lightbulbs 36%
Respondents’ Hang-drying their clothes, instead of using an electric or
26%
gas dryer
choice:
Avoiding one long-distance flight (lasting six hours or
more) 21%
1. Recycling
Not having a car 17%
2. Renewable
energy Eating a plant-based diet 14%
3. Electric or
Having one fewer child 11%
hybrid car
Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
*Source: Institute of Physics, 2017. The most effective individual steps to tackle climate change aren't being discussed. Available here:
https://phys.org/news/2017-07-effective-individual-tackle-climate-discussed.html
© Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC
NB: Emissions saved from having one fewer child is calculated by quantifying future emissions of descendants based on historical rates, based on heredity20
Q. Global Market Average
From this list of options, Recycling as much as possible 59%
which three do you think
would most reduce the Buying energy only from renewable sources (e.g. wind
greenhouse gas emissions power, hydro-electric) 49%
of an individual living in one
of the world’s richer Replacing a typical car with an electric car or hybrid 41%
countries?
Replacing traditional incandescent lightbulbs with low
energy compact fluorescent (CFL) or LED lightbulbs 36%
Respondents’ Hang-drying their clothes, instead of using an electric or
26%
gas dryer
choice:
Avoiding one long-distance flight (lasting six hours or
more) 21%
1. Recycling
Not having a car 17%
2. Renewable
energy Eating a plant-based diet 14%
3. Electric or
Having one fewer child 11%
hybrid car
Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
*Source: Institute of Physics, 2017. The most effective individual steps to tackle climate change aren't being discussed. Available here:
https://phys.org/news/2017-07-effective-individual-tackle-climate-discussed.html
© Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC
NB: Emissions saved from having one fewer child is calculated by quantifying future emissions of descendants based on historical rates, based on heredity21
CO2
Actual
Q. Global Market Average rank
saved
(tonnes)
From this list of options, Having one fewer child 11% 1 58.6*
which three do you think
would most reduce the 2 2.4
greenhouse gas emissions Not having a car 17%
of an individual living in one
Avoiding one long-distance flight (lasting six hours or
of the world’s richer more) 21% 3 1.6
countries?
Buying energy only from renewable sources (e.g. wind 4 1.5
power, hydro-electric) 49%
Reality: Replacing a typical car with an electric car or hybrid 41% 5 1.1
6 0.8
1. (Even) fewer Eating a plant-based diet 14%
children 7 0.2
Recycling as much as possible 59%
2. No car at all
Hang-drying their clothes, instead of using an electric or 8 0.2
gas dryer 26%
3. Avoiding long
haul flights Replacing traditional incandescent lightbulbs with low
energy compact fluorescent (CFL) or LED lightbulbs 36% 9 0.1
Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
*Source: Institute of Physics, 2017. The most effective individual steps to tackle climate change aren't being discussed. Available here:
https://phys.org/news/2017-07-effective-individual-tackle-climate-discussed.html
© Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC
NB: Emissions saved from having one fewer child is calculated by quantifying future emissions of descendants based on historical rates, based on heredityLimiting our own contribution to climate change What are we are “most likely to do” in 2021 to limit our contribution to climate change? 22 © Ipsos | Earth Day 2021| April 2021| Version 1 | Public
Q.
Many feel they Likely Unlikely
are likely to take Avoiding products which have a
lot of packaging
59% 15%
action in 2021 Avoiding buying new goods 53% 20%
Saving water at home 51% 14%
Saving energy at home 51% 10%
Recycling materials such as
50% 9%
glass, paper and plastic
Walking, cycling or using public
transport instead of driving a car 48% 21%
or motorbike
Not flying, or replacing some
45% 27%
flights with train or bus journeys
Q. Thinking about things you might Eating less meat, or replacing
do in order to limit your own the meat in some meals with 43% 35%
alternatives such as beans
contribution to climate change, how
likely or unlikely would you be to Eating fewer dairy products or
replacing dairy products with 39% 44%
make the following changes within alternatives such as soya milk
the next year?
Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
23 © Ipsos | Earth Day 2021| April 2021 | Version 1 | PublicQ.
Many feel they Likely Unlikely
are likely to take Avoiding products which have a
lot of packaging
59% 15%
action in 2021, Avoiding buying new goods 53% 20%
though “lower
impact actions” Saving water at home 51% 14%
are more Saving energy at home 51% 10%
popular than Recycling materials such as
50% 9%
higher impact glass, paper and plastic
Walking, cycling or using public
actions transport instead of driving a car 48% 21%
or motorbike
Not flying, or replacing some
45% 27%
flights with train or bus journeys
Q. Thinking about things you might Eating less meat, or replacing
do in order to limit your own the meat in some meals with 43% 35%
alternatives such as beans
contribution to climate change, how
likely or unlikely would you be to Eating fewer dairy products or
replacing dairy products with 39% 44%
make the following changes within alternatives such as soya milk
the next year?
24 © Ipsos | Earth Day 2021| April 2021 | Version 1 | Public Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021EARTH DAY 2021: WHERE ARE WE?
Consensus that we need to take action
on climate change
Expectation for governments,
businesses and individuals to act together
Underestimation of the most
impactful climate actions we as individuals can take
Earth Day results here
Perils of Perception analysis hereEARTH DAY 2021: CHALLENGING OUR PRECONCEPTIONS
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