Gwinnett Gladiators Be a Part of our Team! - A P

 
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
Gwinnett Gladiators
Be a Part of our Team!

 2011-2012
    ECHL
South Division
 Champions
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
A Winning Tradition
 2006 American Conference
 Champions and two time Division
 Champion.
 The Gladiators qualified for post
 season play in seven (7) of their 9
 seasons in the ECHL.
 Ranked in the top 5 in the ECHL
 in attendance at the conclusion of
 each of last 6 seasons.
 The Gladiators welcomed the
 1,000,000th fan during the 2007-
 08 season.
 Nine (9) former Gladiators have
 moved on the play in the NHL
 including Kevin Doell, Colin
 Stuart, Pascal Pelltier, Guillaume
 Desbiens, Adam Berkhoel, Dan
 Turple, Adam Munro, Chris
 Durno, and Ryan Garbutt.
 Over the past 6 seasons, the
 Gladiators have seen 14 crowds
 in excess of 10,000 fans.
                                                   Get a feel for the experience of a Gladiators Game:
                               http://www.gwinnettgladiators.com/marketing/deck/marketingvideo.wmv
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
Gwinnett Arena
Completed in the Spring of 2003.
Capacity of 11,355 for Gladiators hockey games.
Capacity includes 1,300 Club level seats with access to a private dining experience -
The Bistro – and access to the Jack Daniels Bar.
Features 36 Club Level Suites, 2 concourse level Suites, 6 event level suites, 3 Food
Courts and a private Club Lounge.
On-site parking accommodations for over 4,000 cars in addition to a spacious
attached parking deck.
Arena features a wide spacious concourse, oversized arena seating and spectacular
sight lines from all seating areas.
Noteworthy events hosted at the Gwinnett Arena include concerts by Bruce
Springsteen, Hannah Montana, Christina Aguilera, Van Halen, and Bon Jovi as well as
sporting events including the 2009 NCAA Women’s Basketball First and Second
Round and the 2010 SEC Women’s Basketball Championship.
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
Media Partners
Gain additional media exposure through various media and
promotional partners through the season.
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
   Corporate Partners
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
The ECHL
 The ECHL will begin its 25th
 season in October of 2012.
 The ECHL stretches from coast-
 to-coast with teams in 15 different
 states.
 All 20 teams currently have an
 affiliation with the an NHL club.
 The league continues to be the
 premier developmental hockey
 league in North America, with
 over 500 players continuing their
 career in the NHL.
 Teams play a 72 game schedule
 from mid-October to early April
 Over 23 Million fans have
 attended an ECHL game over the
 the past seven (7) seasons.
 The ECHL welcomes San
 Francisco and Orlando for the
 2012-2013 season.
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
Community Impact
The Gladiators have donated over
$1.7 MILLION in good and services to
various charitable and non-profit
organizations over the team’s nine (9)
year history in Gwinnett.
Pink in the Rink Weekends have
raised over $230,000 for cancer
research and awareness in the past
three seasons.
Teddy Bear Toss is an annual event
that has collected over 30,000 stuffed
animals that area all donated to
children’s charities since the inaugural
2003-04 season.
Over 150 Local Elementary & Middle
Schools have participated in the
Gladiators “Hat Trick For Reading”
Program for eight consecutive
seasons – rewarding kids for reading
achievement.
The Gladiators made over 350 player
or mascot appearances in the last 2
seasons alone.
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
  Who is a Gladiator Fan?
      Over 1.7 MILLION fans have attended
      a Gladiators game over the past nine
      (9) seasons.
      The Gladiators draw from throughout
      the metro Atlanta and North Georgia
      area with footholds in Gwinnett,
      Forsyth, Fulton, Hall, Barrow and
      Jackson Counties. This reach
      continues to grow each season.
      52% of the fan base is male, 48%
      female.
      62% have household income in
      excess of $75,000.
      21% own their own business or are in
      upper management.
      76% own their own home.
      72% are married, 28% single.
      64% of fans have children in their
      household.
      50% of fans attend games with four (4)
      or more people.

Click below to hear from Gladiators Fans about their experience:
http://www.gwinnettgladiators.com/marketing/deck/testimonials.wmv
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
Target your customer
Influence of a Company’s Support of
                                                          Where Fans Come From:
Community Activities & Events (in General):
  49% of respondents claimed to be “somewhat
  positively influenced by companies that support
  the Gladiators and similar events.”
  28% of respondents claimed to be “very much
  positively influenced by companies that support
  the Gladiators and similar events”
  23% of respondents claimed to be “not affected at
  all either positively or negatively by companies that
  support the Gladiators and similar events.”

Influence of a Company’s Support of the
Gladiators):
  40% of respondents claimed that their decision to
  purchase a company’s product or services was
  “somewhat influenced by that company’s
  specific support of the Gladiators.”
  33% of respondents claimed that their decision to
  purchase a company’s product or services was
  “very much influenced by that company’s
  specific support of the Gladiators.”
  27% of respondents claimed that their decision to
  purchase a company’s product or services was
  “not at all influenced by that company’s specific
  support of the Gladiators.”
Gwinnett Gladiators Be a Part of our Team! - A P
A Tradition of Excellence - A Passion for Fun!
Growth of Hockey
 Biggest growth in
 recreational hockey
 players is in the south
 Second highest per capita
 rate of growth in the US
 behind North Carolina (86
 percent) since 1998
 Five local rinks are
 oversold for ice time for
 kids and adult leagues in
 the Metro Atlanta Area.

                             * - From the New York Times – February 18, 2011 – B11
A Tradition of Excellence - A Passion for Fun!
Partnership Benefits
  Return on Investment.
  Increased Sales.
  Drive Traffic.
  Brand Building and Brand Loyalty.
  Product Differentiation.
  Customized Partnerships to fit your
  business and budget.
  Innovative Marketing.
  Enhanced Community Image.
  Client Retention.
A Tradition of Excellence - A Passion for Fun!
       Product consumers simply
          consume products.
       Sports consumers are fans.
 Sports fans are loyal and passionate. They invest more than money - they invest
                emotion, time, and effort over much of their lives.

 Fans live vicariously through their sport. Sports fans experience their product in
highly emotionally charged environments, in extreme sensory overload during high-
                             level human competition.

   Awareness and consumption patterns are different between sports fans and
 consumers. No one cheers for a favorite brand of soft drink, deodorant, or potato
         chips at the grocery store wearing the manufacturers’ apparel.

   Corporate brand managers recognize the difference. They partner with sports
  properties to connect their brand to consumers through the distinctively unique
                                  power of sports.

        This collaboration gives the product or service an association with
                   excitement, intrigue, vitality, energy, and life.
Building your brand
BUILDING YOUR BRAND
Building your brand
Dasher Boards
 High Visibility Signage
 Your company logo/message is
 right in the middle of the action.
 Continuous exposure throughout
 the game.
 Viewed by over 1,700,000 fans
 during Gladiators 9 year history.
 Dasher Boards are also featured
 on Gladiators TV Broadcasts on
 TVGwinnett, on video board
 replays, in-arena television, and
 TV news highlights.
 Available in mirrored pairs to
 provide viewing from any seat in
 the arena.
Building your brand
In-Ice Logos
 High Visibility Signage.
 Very limited availability.
 Continuous exposure as your
 message is hand painted right into
 the Gladiators home ice surface.
 Viewed by over 1,700,000 fans
 during Gladiators 9 year history.
 Ice Logos are also featured on
 Gladiators TV Broadcasts on TV
 Gwinnett, on video board replays,
 in-arena television and on TV
 broadcast news highlights.
Building your brand
End Zone Digital LED

        High Visibility Signage
        Only 8 Pairs Available.
        Your company name in lights in our End Zone LED
        throughout most of the game.
        Viewed by over 1,700,000 fans during Gladiators 9 year
        history.
        Shown on rotation throughout each game with an
        estimated total of 30 minutes of viewing time.
                                     Click below to see the Digital LED in action:
             http://www.gwinnettgladiators.com/marketing/deck/RibbonBoard.wmv
Building your brand
Intermission Digital LED
 Viewed by over 1,700,000
 fans during Gladiators 9 year
 history.
 Consists of a scrolling ribbon
 during open times during
 either intermission.
 Approximately 5 minutes of
 scroll time per home game.

                                                      Click below to see the Digital LED in action:
                              http://www.gwinnettgladiators.com/marketing/deck/RibbonBoard.wmv
Building your brand
Concourse Signage-
Leader Boards
 Viewed by over 1,700,000 fans
 during Gladiators 9 year history.
 Signs are located in the main
 lobby on each game night.
 Leader Boards feature league
 standings, scoring leaders, and
 Gladiators leaders.
Building your brand
Bench Signage
  Get right in the middle of the action
  Signage available behind the home and visitors player benches.
  Each sign covers a total of 2’ x 24’
  Viewed by over 1,700,000 fans during Gladiators 9 year history.
  Bench signage is also featured on Gladiators TV Broadcasts on TV Gwinnett,
  on video board replays, in-arena television and on TV broadcast news
  highlights.
                                      Click below to see video footage of the bench signage:
                     http://www.gwinnettgladiators.com/marketing/deck/Glads-bench-ads.wmv
Building your brand
Penalty Box
Signage available behind the
home and away Penalty Boxes.
Viewed by over 1,700,000 fans
during Gladiators 9 year history.
Your business will also be
included in a Public Address
announcement when a player is
sent to their respective penalty
box.
Example would be “It’s time to
send another player to the ‘your
business here’ penalty box.”
Sponsorship also includes a
logo/message displayed on 360
degree LED Ribbon during the
Public Address announcement.

                                       Click below to see video footage of the penalty box signage:
                              http://www.gwinnettgladiators.com/marketing/deck/penaltyboxad.wmv
Building your brand
Zamboni           Click below to see the Zamboni in action during a game:
          http://www.gwinnettgladiators.com/marketing/deck/zamboni.wmv

                           High Visibility Signage
                           On ice for minimum of 8 minutes
                           each intermission during every
                           home game. Total ice time of
                           approximately 20 minutes each
                           night.
                           Viewed by over 1,700,000 fans
                           during Gladiators 9 year history.
                           Customized artwork available for
                           sponsor.
                           Add exposure through in-arena
                           television and video board.
                           Zamboni utilized by the Arena at
                           Gwinnett Center for all ice shows at
                           the venue during the duration of the
                           Gladiators season.
                           Sponsor receives 360 degree
                           digital LED display each
                           intermission while public address
                           announcement is made
                           corresponding to when the Zamboni
                           is on the ice.
Building your brand
Gladiators Airship
                                                                  Limited to a Single Partner
                                                                  Flights scheduled during both
                                                                  intermissions at every home
                                                                  game and during the
                                                                  Countdown to Face-off.
                                                                  Viewed by over 1,700,000 fans
                                                                  during Gladiators 9 year
                                                                  history.
                                                                  Airship drops valuable
                                                                  coupons from various
                                                                  Gladiator marketing partners
                                                                  on each flight.
                                                                  Sponsor receives PA
                                                                  Announcement and 360
Click below to see footage of the Gladiators Airship in action:   degree LED display each
http://www.gwinnettgladiators.com/marketing/deck/blimp.wmv        intermission when the Airship
                                                                  takes flight.
                                                                  Additional exposure through
                                                                  in-arena television and video
                                                                  board.
                                                                  Airship artwork can be
                                                                  customized by sponsor.
Building your brand
Jersey Patch
 Limited to a single marketing partner.
 Your logo is featured on the front of the
 Gladiators jersey at both home and
 away games.
 Continuous exposure throughout the
 game.
 Viewed by over 1,700,000 fans in
 Gwinnett during the Gladiators 9 year
 history and a combined 3,000,000 fans
 including road games in various cities
 around North America
 Also featured on Gladiators TV
 Broadcasts on TV Gwinnett, on video
 board replays, in-arena television and
 on TV broadcast news highlights.
Building your brand
Player Helmets
 High visibility signage
 Your company logo/message is
 right in the middle of the action.
 Your logo is featured on the
 player helmets at both home and
 away games.
 Continuous exposure throughout
 the game.
 Viewed by over 1,700,000 fans
 during Gladiators 9 year history.
 Dasher Boards are also featured
 on Gladiators TV Broadcasts on
 Gwinnett Public TV, on video
 board replays, in-arena television,
 and TV news highlights.
Building your brand
Puck Sponsorship
 Your company logo is placed on
 all game used pucks throughout
 the season.
 In addition to being on the pucks,
 when a puck goes into the stands
 during a game, your logo is
 featured on the 360 degree LED
 Ribbon.
 Sponsorship also includes two (2)
 puck warning per game telling
 fans to watch out for Flying
 Pucks.
Building your brand
Fan Information Booth
 Marketing partner receives their
 name/message on a banner
 hung in back of the Gladiators
 Fan Information Booth. The
 banner is visible all game long.
 Marketing partner also receives
 (2) PA Announcements during
 the game mentioning their
 business along with up to 5
 additional name mentions per
 game telling fans to go by the
 Fan Information Booth.
 Logo/Message Included on 360
 degree LED Ribbon during the
 (2) PA Announcements.
Building your brand
Community Organization Booth
                  Each game the Gladiators invite
                  a community charity or non-profit
                  organization the chance to
                  display information in our main
                  lobby.
                  Marketing partner receives their
                  name/message on a banner
                  hung in back of the Community
                  Organization of the Night Booth.
                  The banner is visible all game
                  long.
                  Marketing partner also receives
                  (1) PA Announcement during the
                  game mentioning their business
                  along with which organization is
                  at the booth that game.
                  Logo/Message Included on 360
                  degree LED Ribbon during the
                  PA Announcements.
Fan Interaction/ Activation
FAN INTERACTION
& ACTIVATION
Fan Interaction/ Activation
Autograph Booth
              After each home game, 2
              Gladiator players come up to the
              main lobby to sing autographs for
              all the fans in line.
              Marketing partner receives their
              name/message on a banner hung
              in back of the Autograph Booth.
              The banner is visible all game
              long.
              Marketing partner also receives
              (2) PA Announcements during the
              game mentioning their business
              and who will be at the Autograph
              Booth after the game.
              Logo/Message Included on 360
              degree LED Ribbon during each
              PA.
              Includes the ability to have fan
              interaction from your booth during
              pre-game at select nights.
Fan Interaction/ Activation
Concourse Display Booths

        This is your chance to get right in front of all the Gladiators
        fans on a game night.
        Booths are available on a limited basis each night.
        Partners can hand out information and promotional items
        from their booth in the main lobby.
        Great opportunity for fan interactive games.
        Can be paired with PA Announcements and message
        displayed on 360 degree digital LED Ribbon.

                        Click below to see a video of a concourse display booth:
                  http://www.gwinnettgladiators.com/marketing/deck/booths.wmv
Fan Interaction/ Activation
Let’s Play Hockey Kid
 In-Game Feature Promotion.
 One lucky kid is chosen to say
 “Let’s Play Hockey” on the Red
 Carpet right before the game.
 Sponsor receives their
 logo/message in lights as the
 promotion is taking place.
 Sponsor also has the opportunity
 to give each lucky kid a t-shirt
 featuring their logo and Gladiators
 logo.

                               Click below to see the Let’s Play Hockey Kid promotion in action:
                         http://www.gwinnettgladiators.com/marketing/deck/Letsplayhockey.wmv
Fan Interaction/ Activation
Power Play

        In-Game Feature Promotion.
        Limited to one single partner.
        Marketing Partner receives their name on the LED
        ribbon each time the Gladiators go on the Power Play
        during a home game.
        Gladiators average 5-7 Power Plays per home game.
        Power Play sponsor also shown on Gladiators
        television broadcasts on TV Gwinnett.
Fan Interaction/ Activation
Penalty Kill

          In-Game Feature Promotion.
          Limited to one single partner.
          Marketing Partner receives their name on the LED
          ribbon each time the Gladiators go on the Penalty Kill
          during a home game.
          Gladiators average 2-4 penalty kills per home game.
          Penalty Kill sponsor also shown on Gladiators
          television broadcasts on TV Gwinnett.
Fan Interaction/ Activation
ICING
                               Click below to see the Icing promotion in action:
                   http://www.gwinnettgladiators.com/marketing/deck/icing.wmv

        In-Game Feature Promotion.
        Limited to one single partner.
        Marketing Partner receives their name on the LED
        ribbon each time an ICING takes place during a
        home game.
        Average of 8-10 ICING’s per home game.
        Your company also receives PA mention on majority
        of ICING situations and (1) one full PA
        Announcement in the first period recognizing your
        ICING partnership.
Fan Interaction/ Activation
:70 Break - Feature Promotion
                                                                          In-Game Feature Promotion.
                                                                          Limited to one (1) :70 break
                                                                          each period.
                                                                          Your chance to be the main
                                                                          focus of all fans in
                                                                          attendance.
                                                                          Typical :70 break involved
                                                                          some time of fan interactive
                                                                          contest in the stands with the
                                                                          in-game host.
                                                                          Marketing Partner receives
                                                                          their name on the LED ribbon
                                                                          throughout the :70 break.
Click below to see a :70 break in action:
                                                                          Logo will also be featured on
http://www.gwinnettgladiators.com/marketing/deck/70secondbreak-game.wmv
                                                                          bottom 3rd of both Gladiators
                                                                          Vision giant screens during
                                                                          the promotion.
                                                                          Typically sold as full season
                                                                          package with promotion
                                                                          taking place at all 36 home
                                                                          games.
Fan Interaction/ Activation
Instant Replay
                                              In-Game Feature
                                              Promotion.
                                              Limited to one single
                                              partner.
                                              Marketing Partner
                                              receives their name on
                                              the LED ribbon each
                                              time the Gladiators show
                                              an instant replay during
                                              a home game.
                                              Promotion includes
                                              marketing partner logo
                                              on the 2 giant video
                                              screens.
                                              Instant Replays are also
                                              shown on Gladiators
                                              television broadcasts on
                                              TVGwinnett. (shown on
                                              photo)

                    Click below to see the Instant Replay promotion in action:
         http://www.gwinnettgladiators.com/marketing/deck/instantreplay.wmv
Fan Interaction/ Activation
Market Report

                In-Game Feature Promotion.
                Once each game, the Gladiators
                scroll the stock market report
                along the 360 degree digital LED.
                Marketing Partner receives a PA
                Announcement and their name in
                lights as the promotion is taking
                place.
Fan Interaction/ Activation
Roll out the Red Carpet
 Done about 5 minutes prior
 to the start of every
 Gladiators home game.
 The promotion features the
 Red Carpet being rolled out
 in one corner of the ice for
 pre-game festivities .
 Marketing Partner receives
 a PA Announcement and
 their name in lights as the
 promotion is taking place.

                                Click below to see the Roll Out the Red Carpet promotion in action:
                                http://www.gwinnettgladiators.com/marketing/deck/RedCarpet.wmv
Fan Interaction/ Activation
Goal in a Minute
                   In-Game Feature
                   Promotion.
                   One lucky fan is chosen
                   to participate in this
                   promotion.
                   If the Gladiators score
                   during the selected
                   minute of play, the lucky
                   fan wins a customized
                   prize package from the
                   sponsor.
                   Marketing Partner
                   receives their name on
                   the 360 degree LED
                   ribbon as the promotion
                   is taking place.
                   Your name will also be
                   featured on the bottom
                   3rd of Gladiators Vision
                   (shown in picture)
Fan Interaction/ Activation
Scoring Summary
              The Scoring Summary
              recaps the scoring by each
              time during the previously
              played period.
              Scoring Summary takes
              place during the 1st & 2nd
              Intermissions.
              Promotion takes place in
              arena at each home game
              and also on all Gladiators
              Radio Broadcasts.
              Marketing Partner receives
              their name on the LED
              ribbon each time the Scoring
              Summary is taking place.
              Your name will also be
              featured on Gladiators Vision
              at the start of the Scoring
              Summary recap.
Fan interaction / Activation
Kiss Cam
                                     In-Game Feature Promotion.
                                     During stoppage in play,
                                     select couples are shown on
                                     Gladiator Vision (shown in
                                     picture).
                                     Marketing Partner receives
                                     their name on the LED ribbon
                                     throughout the entire
                                     segment.
                                     Your name also featured on
                                     the bottom 3rd of the Gladiator
                                     Vision giant screen during
                                     Kiss Cam.

                      Click below to see the Kiss Cam promotion in action:
           http://www.gwinnettgladiators.com/marketing/deck/KissCam.wmv
Fan interaction / Activation
Between The Benches
                                            In-Game Feature Promotion.
                                            One pair of fans are selected
                                            to sit between the Player
                                            Benches for each period of
                                            every home game.
                                            During each period, these
                                            fans are recognized and
                                            shown on Gladiator Vision.
                                            Marketing Partner receives
                                            their name on the LED ribbon
                                            while the fans are recognized.
                                            Your name also featured on
                                            the bottom 3rd of Gladiator
                                            Vision during the recognition.
                                            This promotion can be sold
                                            for one period or all 3 periods
                                            of play.

                 Click below to see the Between the Benches promotion in action:
      http://www.gwinnettgladiators.com/marketing/deck/BetweentheBenches.wmv
Fan Interaction/ Activation
Coaches Corner
                                          Pre-Game Promotion.
                                          Limited to one single partner.
                                          Coaches Corner features a
                                          pre-game taped segment
                                          with the Gladiators Head
                                          Coach.
                                          Segment recaps previous
                                          game and previews that
                                          night’s opponent.
                                          Segment will also run during
                                          the pre-game show of the
                                          Gladiators play by play radio
                                          broadcasts for all 72 games.
                                          Marketing Partner receives
                                          their name on the LED
                                          ribbon throughout the
                                          segment along with display
                                          on the bottom 3rd of
                                          Gladiator Vision.

                               See the Coaches Corner promotion in action:
       http://www.gwinnettgladiators.com/marketing/deck/Coachs-Corner.wmv
Fan Interaction/ Activation
Save of the Game

       In-Game Feature Promotion.
       Limited to one single partner.
       Will feature replay highlight of the best Save of the Game.
       Marketing Partner receives their name on the LED ribbon
       during the replay.
       Your name also featured on Gladiator Vision on introduction
       slate/prompt for the Save of the Game replay.
                    Click below to see the Save of the Game Promotion in action:
          http://www.gwinnettgladiators.com/marketing/deck/SaveoftheNight.wmv
Fan Interaction/ Activation
Starting Lineups
 Pre-Game Feature Promotion.
 Limited to one single partner.
 Marketing partner would receive
 one PA Announcement during
 the Pre-Game Countdown to
 Face-off recognizing that
 Starting Lineups are brought to
 you by _____.
 Marketing Partner receives their
 name on the LED ribbon during
 this PA Announcement.

                                           Click below to see the Starting Line Ups in action: :
                            http://www.gwinnettgladiators.com/marketing/deck/TeamIntros.wmv
Fan interaction / Activation
Noise Meter
                                      In-Game Feature Promotion.
                                      Limited to one single partner.
                                      Your chance to get the crowd on
                                      their feet.
                                      Can be customized to fit your
                                      type of business.
                                      Marketing Partner receives their
                                      name on the 360 degree LED
                                      ribbon a minimum of 3 times
                                      each game- Pre-game
                                      introduction, 1st Intermission,
                                      and 2nd Intermission.
                                      Fans are asked to Make Some
                                      Noise as the players return to
                                      the ice during the last minute of
                                      each intermission.
                                      Your name also featured on
                                      bottom 3rd of Gladiator Vision as
                                      the players come on the ice.

                       Click below to see the noise meter promotion in action:
        http://www.gwinnettgladiators.com/marketing/deck/TurnuptheHeat.wmv
Fan Interaction/ Activation
First Goal of the Game
 In-Game Feature Promotion.
 Your company presents the 1st
 Gladiators goal of the night at
 every home game during the
 season.
 Your company receives your
 logo/message displayed on the
 LED ribbon shortly after the 1st
 goal is scored.
 Great way to distribute a special
 offer to the fans via a lucky
 section giveaway.
Fan Interaction/ Activation
3 Stars of the Game
                           Each home game, the Gladiators
                           recognize the 3 Stars of the Game.
                           Any Gladiators selected return to the
                           ice and throw a t-shirt in the stands.
                           Each time a Gladiator player is
                           selected, they receive points which
                           are tallied at the end of the season
                           for a 3 Stars of the Year award.
                           Marketing Partner receives their
                           name on the LED ribbon throughout
                           the 3 Stars announcement.
                           Your company also receive (1) one
                           additional PA Announcement during
                           the 3rd Period reminding fans to stick
                           around for the 3 Stars Segment at
                           the end of the game.
                           Standings for the 3 Stars Award are
                           shown on the Gladiators website
                           and feature your company logo.

                        Click below to see the 3 Stars Promotion in action:
         http://www.gwinnettgladiators.com/marketing/deck/threestars.wmv
Fan Interaction/ Activation
6 Goals in a Game
 In-Game Feature Promotion.
 Limited to one single partner.
 If the Gladiators score a certain number of goals in a game, a lucky section or
 everyone in attendance receives something from your company.
 Example would be if the Gladiators score 6 Goals, everyone receives a 6 inch
 sub.
 Marketing Partner receives a PA Announcement and their message/logo on
 the LED Ribbon once per game and a 2nd time if the Gladiators are successful
 in scoring the number of goals.
 Great drive back opportunity.
Fan Interaction/ Activation
Shots on Goal Update

 At the end of each period of play, your company is featured as we announce
 the Shots on Goal during that period.
 Marketing Partner receives their logo/message on the 360 degree LED
 ribbon each time the Shots on Goal Update is announced.
 Shots on Goal Update is also included in each Gladiators Radio Broadcast
 on North Georgia’s News Talk AM 550 and FM 102.9, WDUN a minimum of
 3 times per broadcast.
 Your company will be tagged on each of these radio updates.
Fan interaction / Activation
Period Sponsor
                 Your company can be the
                 presenting sponsor of (1)
                 one period of play at each
                 home game.
                 Marketing Partner receives
                 their name on the 360
                 degree LED ribbon for
                 approximately 30 seconds at
                 the beginning of the period.
                 This promotion can also be
                 teamed up with a lucky
                 section drive back
                 opportunity.
Fan Interaction/ Activation
Intermission Scoreboard

  Your chance to sponsor an out of town scoreboard update during one of the
  intermissions at each Gladiators home game.
  Intermission Scoreboards take place in both the 1st and 2nd Intermission.
  Scoreboard update features scores from around the ECHL along with
  important local professional and college teams.
  Marketing Partner receives their name on the 360 degree LED ribbon
  throughout the update.
Fan Interaction/ Activation
Keys to the Game
                                       Pre-Game Promotion.
                                       Limited to one single partner.
                                       Keys to the Game features a
                                       pre-game taped segment with
                                       a select Gladiators player.
                                       Segment involves Gladiators
                                       radio play by play announcer
                                       interviewing a Gladiator and
                                       discussing important keys to
                                       victory in that night’s game.
                                       Marketing Partner receives
                                       their name on the LED ribbon
                                       throughout the segment along
                                       with display on the bottom 3rd
                                       of Gladiator Vision.

                          Click below to see the Keys to the Game promotion:
        http://www.gwinnettgladiators.com/marketing/deck/Keystothegame.wmv
Fan Interaction/ Activation
Hot Shots Program
                                    Pre-Game Feature Promotion.
                                    Limited to one single partner.
                                    Hot Shots Program gives youth
                                    hockey teams the chance to
                                    skate out on the ice and line up
                                    with the Gladiators during pre-
                                    game introductions.
                                    Marketing Partner receives their
                                    name on the 360 degree LED
                                    ribbon when the youth team is
                                    introduced.
                                    Promotion includes marketing
                                    partner logo on the bottom 3rd
                                    of the 2 giant video screens.
                                    Opportunity to give out a
                                    special gift to each player on
                                    the team with your company
                                    logo.

                              Click Below to see the Hot Shots Kids in action:
        http://www.gwinnettgladiators.com/marketing/deck/Hotshotslineup.wmv
Fan interaction / Activation
Countdown to Face-off
              Pre-Game Promotion.
              Limited to one single partner.
              Marketing Partner receives their
              name on the 360 degree LED
              ribbon throughout the majority
              of the pre-game 20 minute
              countdown.
              Countdown to Face-off partner
              also receives (1) one full PA
              Announcement about their
              business.
Fan interaction / Activation
Season Ticket Holder
of the Night
 In-Game Feature Promotion.
 Limited to one single partner.
 One lucky season ticket holder is
 featured on Gladiator Vision during
 a stoppage in play. They are
 awarded with prize pack.
 Marketing Partner receives their
 name on the LED ribbon
 throughout the promotion.
 Promotion includes marketing
 partner logo on the bottom 3rd of
 the 2 giant video screens.

                       Click below to see the Season Ticket Holder of the Night Promo in action:
                     http://www.gwinnettgladiators.com/marketing/deck/Seasonticholderofthenight.wmv
Fan Interaction/ Activation
Seat Upgrade of the Night
                 In-Game Feature Promotion.
                 Limited to one single partner.
                 One lucky pair of fans
                 receives a seat location
                 upgrade courtesy of the
                 sponsor and the Gladiators.
                 The lucky fans are featured
                 on Gladiator Vision during a
                 stoppage in play and then
                 escorted down to great seats
                 near the glass.
                 Marketing Partner receives
                 their name on the LED ribbon
                 throughout the promotion.
                 Promotion includes marketing
                 partner logo on the bottom 3rd
                 of the 2 giant video screens.
Fan Interaction/ Activation
Hit of the Game
                                         In-Game Feature Promotion.
                                         The Hit of the Game is
                                         shown at a stoppage in play
                                         during each home game.
                                         Fans are asked to watch
                                         Gladiator Vision to see the
                                         hit or a greatest hits
                                         package.
                                         Marketing Partner receives
                                         their name on the LED
                                         ribbon throughout the
                                         promotion.
                                         Promotion includes
                                         marketing partner logo on
                                         the bottom 3rd of the 2 giant
                                         video screens.

                       Click below to see the Hit of the Game Promo in action:
        http://www.gwinnettgladiators.com/marketing/deck/teethrattlinghit.wmv
Fan Interaction/ Activation
Chuck a Puck
                                   In-Game Feature Promotion.
                                   Limited to one single partner.
                                   Fans have the opportunity to
                                   purchase numbered pucks to
                                   throw on the ice during 2nd
                                   intermission.
                                   The objective is to come closest to
                                   the center dot of a banner laid on
                                   the ice. The fan who comes
                                   closest to the center wins either a
                                   cash jackpot or prize from the
                                   sponsor.
                                   Marketing Partner receives their
                                   name on the LED ribbon
                                   throughout the promotion.
                                   Your logo is also featured on 2
                                   banners at the selling stations in
                                   the main concourse and on the
                                   main target placed on the ice
                                   during the promotion.

                                 Click below to see Chuck-A-Puck in action:
        http://www.gwinnettgladiators.com/marketing/deck/chuck-a-puck.wmv
Fan Interaction/ Activation
Sweetheart of the Game
 In-Game Feature Promotion.
 Limited to one single partner.
 One lucky fan is featured as
 the night’s Sweetheart of the
 Game on Gladiator Vision
 during a stoppage in play.
 They are awarded with a
 prize pack courtesy of the
 sponsor.
 Marketing Partner receives
 their name on the LED ribbon
 throughout the promotion.
 Promotion includes marketing
 partner logo on the bottom 3rd
 of the 2 giant video screens.

                                    Click below to see the Sweetheart of the Game promo in action :
                       http://www.gwinnettgladiators.com/marketing/deck/sweetheartofthegame.wmv
Fan Interaction/ Activation
Premium Items
            Your company becomes the sponsor
            of the night at a select Gladiators
            game.
            Your company logo will be on the
            select giveaway item or $5.00 Frenzy
            item of the night.
            As sponsor of the night, you will be
            tagged on all media used to promote
            your night, including television, radio,
            and newspaper.
            Take advantage of chance to interact
            with the fans via a display table in the
            main lobby on the night of your event.
            Your name in lights at different times
            throughout the night on the 360
            degree LED Ribbon.
            Recognition of partnership on a
            minimum of 5 PA Announcements at
            this select game.
            20 tickets to use that night for
            employees and clients.
            Participation in puck drop ceremony.
Fan Interaction/ Activation
              Maximus Kids Club
Be sponsor of the coolest club on ice!
Kids 12 & under can join each season
with special game tickets and invited to
Kids Club only event such as bowling
and miniature golfing.
Presenting and secondary
sponsorships available.
Presenting sponsor receives name on
banner at Kids Club display table at all
game during the season along with 2
PA Announcements and LED display.
Secondary sponsors receive their logo
on all kids club t-shirts, order forms,
and the advertisement page in the
souvenir program.
Fan Interaction/ Activation
Gladiators Post-Game Coaches Show
                    The Gladiators host post-game
                    events throughout the season.
                    Your restaurant can play host to
                    select Gladiators players to sign
                    autographs following a home
                    game.
                    The Gladiators will also bring our
                    radio play by play announcer along
                    with our Head Coach to broadcast
                    a Post-game coaches show in
                    conjunction with the event.
                    The Gladiators will drive traffic to
                    your event through web stories,
                    game night PA Announcements,
                    radio broadcasts, and social
                    networks.
                    Places partner with Gladiators
                    beer sponsor to feature prize
                    giveaways and special prices on
                    select beverages.
Fan Interaction/ Activation
On-Ice Intermission Events
  Your company can sponsor an
  on-ice contest at select games
  during the Gladiators season.
  Each contest is customizable and
  will be fan interactive.
  Your name will be featured on the
  360 degree LED Ribbon
  throughout the contest.
  Prizes will be provided by the
  sponsor.

                                         Click below to see an intermission contest in action:
                     http://www.gwinnettgladiators.com/marketing/deck/Cheesburgerrelay.wmv
Fan Interaction/ Activation
Video Commercials
 Have your :15 or :30 video commercial played during select Gladiators
 home games.
 Video spot will be shown on both Gladiators Vision giant screen either
 during a stoppage in play or intermissions.
 Company name/message will be featured on the 360 degree LED Ribbon
 while the commercial is played.

                                  Click below to see a :15 second commercial played at a game:
                           http://www.gwinnettgladiators.com/marketing/deck/wsb15second.wmv
Fan Interaction/ Activation
Mascot Sponsorship
 Your company could be the
 sponsor of the Gladiators mascot-
 MAXIMUS!
 The sponsorship would include
 your logo/message on the LED
 Ribbon when Maximus is
 introduced prior to each Gladiators
 home game.
 The Gladiators will create a special
 website page dedicated to
 information about Maximus and his
 appearances around town.
 Your company logo would be
 included on that website page
 along with a link to your company
 website.

                                                       Click below to see Maximus in action:
                              http://www.gwinnettgladiators.com/marketing/deck/maximus.wmv
Fan Interaction/ Activation
T-Shirt Shoot
                             In-Game Feature Promotion.
                             Limited to one single partner.
                             The ultimate in fan interaction.
                             The Gladiators will shoot t-shirts into
                             the stands with your company logo
                             and Gladiators logo at each weekend
                             game during the season.
                             Sponsor provides all necessary shirts
                             (10-12 per game).
                             Marketing Partner receives their
                             name on the LED ribbon throughout
                             the t-shirt shoot.
                             Can have your staff at select games
                             helping to throw the shirts into the
                             stands.

                              Click below to see the tee shirt shoot in action:
        http://www.gwinnettgladiators.com/marketing/deck/t-shirtshooter.wmv
Fan Interaction/ Activation
Birthday Bash
 Your company would be sponsor
 of the Gladiators Birthday
 program called Birthday Bash.
 Gives fans the opportunity to
 purchase a block of tickets in our
 special birthday section (Section
 108) during a select game.
 Package includes tickets, PA
 Announcement, and a visit from
 Gladiators mascot - MAXIMUS.
 As presenting sponsor, your
 would receive promotion on the
 Gladiators official team website
 and PA Announcements at all
 home games.
Media Impact
MEDIA IMPACT
Media Impact
Gladiators Radio Network
Be with the team at home
and on the road!
The Gladiators broadcast
about 45 games each
season on North Georgia’s
News Talk, AM 550 and FM
102.9 WDUN.
All games, home & away are
available via web cast on
wdun.com.
Radio packages can include
commercial spots, special
radio features, and opening
and closing billboards.
Media Impact
Website Marketing
 The Gladiators official team website is where fans go to get the latest information
 on the Gladiators.
 The website features up to date statistics, player information, and videos.
 Each corporate partner receives their name listed on the corporate partner page
 with a link to your webpage of choice.
 Can customize a package to fit your needs including banner presence on the
 front page or select pages of the website.
Media Impact
Television Broadcasts

          The Gladiators broadcast 5-6 games per season
          via replay on TVGwinnett.
          All game broadcast on the internet via America
          One

                    Click below to see footage of a Gladiators TV Broadcast:
             http://www.gwinnettgladiators.com/marketing/deck/TVgame.wmv
Community Initiatives
COMMUNITY INITIATIVES
Community Initiatives
  Teddy Bear Toss
                                                                     Special Event held each
                                                                     season where fans are asked
                                                                     to bring a stuffed animal to
                                                                     throw on the ice when the
                                                                     Gladiators score their 1st
                                                                     goal.
                                                                     Over 30,000 stuffed animals
                                                                     collected in 8 seasons.
                                                                     Average attendance of 7,500.
                                                                     Marketing partners receive
                                                                     company logo on LED ribbon
                                                                     display a minimum of 5 times
                                                                     throughout the game.
                                                                     Marketing partner can set up
Click Below to see footage of the Teddy Bear Toss:
                                                                     a display booth in the main
http://www.gwinnettgladiators.com/marketing/Teddybeartoss-goal.wmv
                                                                     lobby on the night of the
                                                                     game.
                                                                     Marketing partner included in
                                                                     all pre-game marketing such
                                                                     as radio, TV, or newspaper
                                                                     advertisements.
Community Initiatives
 Teddy Bear Toss- Auto Sponsor
                                                                           Special Event held each season
                                                                           where fans are asked to bring a
                                                                           stuffed animal to throw on the ice
                                                                           when the Gladiators score their 1st
                                                                           goal.
                                                                           Over 35,000 stuffed animals
                                                                           collected in 9 seasons.
                                                                           Average attendance of 7,500.
                                                                           Auto partner receive company logo
                                                                           on LED ribbon display a minimum
                                                                           of 5 times throughout the game.
                                                                           Auto partner can set up a vehicle
                                                                           in the main lobby on the night of
                                                                           the game.
Click below to see footage of the Teddy Bear Toss clean up:
                                                                           Partner’s vehicles will be used on
http://www.gwinnettgladiators.com/marketing/deck/Teddybeartoss-truck.wmv   ice to collect all stuffed animals
                                                                           while logo/message is featured on
                                                                           the 360 degree LED.
                                                                           Marketing partner included in all
                                                                           pre-game marketing such as radio,
                                                                           TV, or newspaper advertisements.
Community Initiatives
 Sing for Santa Concert
                                                                    Special Event held in December
                                                                    each season.
                                                                    Local elementary school choirs
                                                                    are invited out to sing holiday
                                                                    songs during a 10 minute 1st
                                                                    Intermission concert.
                                                                    Over 70,000 fans have attended
                                                                    Sing for Santa nights over the last
                                                                    7 seasons.
                                                                    Marketing partners receive
                                                                    company logo on LED ribbon
                                                                    display a minimum of 5 times
                                                                    throughout the game.
Click below to see footage of the Sing for Santa concert:
                                                                    Marketing partner can set up a
http://www.gwinnettgladiators.com/marketing/deck/singforsanta.wmv
                                                                    display booth in the main lobby
                                                                    on the night of the game.
                                                                    Marketing partner included in all
                                                                    pre-game marketing such as
                                                                    radio, TV, or newspaper
                                                                    advertisements.
Community Initiatives
MLK/ Kids Day Out
              Special event held on Martin
              Luther King Day each season.
              Special start time of 12:30pm.
              Each kid in attendance receives
              a special Educational handout
              featuring information about
              hockey in an educational format.
              Marketing partner receives logo
              display on each handout.
              Average attendance has been
              6,000 on MLK Day over the last
              6 seasons.
              Marketing partners receive
              company logo on LED ribbon
              display a minimum of 5 times
              throughout the game.
              Marketing partner can set up a
              display booth in the main lobby
              on the night of the game.
              Marketing partner included in all
              pre-game marketing such as
              radio, TV, or newspaper
              advertisements.
Community Initiatives
Coats for Kids
 Special community initiative done
 every season during December.
 Fans are asked to bring a brand new or
 gently used coat to the game.
 For each coat they donate, they
 receive a voucher for a ticket discount
 offer.
 Marketing partners receive company
 logo on LED ribbon display a minimum
 of 5 times throughout the game.
 Marketing partner can set up a display
 booth in the main lobby on the night of
 the game.
 Marketing partner included in all pre-
 game marketing such as radio, TV, or
 newspaper advertisements.
Community Initiatives
Pink in the Rink Weekend
                                                                     Special weekend each season
                                                                     dedicated to raising money for
                                                                     Cancer awareness.
                                                                     Gladiators play in specially designed
                                                                     jerseys which are auctioned off at the
                                                                     end of the weekend.
                                                                     Ice is painted PINK!
                                                                     As sponsor of the night, you will be
                                                                     tagged on all media used to promote
                                                                     your night, including television, radio,
                                                                     and newspaper.
                                                                     Take advantage of chance to interact
                                                                     with the fans via a display table in the
Click below to see footage of Pink in the Rink:
http://www.gwinnettgladiators.com/marketing/deck/pinkintherink.wmv
                                                                     main lobby on the night of your event.
                                                                     Your name in lights at different times
                                                                     throughout the night on the 360
                                                                     degree LED Ribbon.
                                                                     Recognition of partnership on a
                                                                     minimum of 5 PA Announcements at
                                                                     this select game.
                                                                     20 tickets to use that night for
                                                                     employees and clients.
                                                                     Participation in puck drop ceremony.
Community Initiatives
Hometown Heroes
 Each Gladiators home game, one select man or woman serving in the military is
 honored at the beginning of the 1st Intermission.
 The honoree is usually dressed in military uniform and is taken down to the
 Gladiators home bench area.
 They are then recognized via PA Announcement and on the 2 giant Gladiator
 Vision screens.
 Presenting sponsor of program receives their name on the 360 degree digital LED
 ribbon during the presentation as well as the bottom 3rd of Gladiator Vision.

                               Click below to see footage of the Hometown Heroes promotion:
                     http://www.gwinnettgladiators.com/marketing/deck/hometown-heroes.wmv
Media Food
Media Food Partnerships
  A great way to have your restaurant’s food sampled by game officials,
  arena staff, and press at a select Gladiators home game.
  You provide food and drinks for 65 people approximately 2 hours before
  your select game.
  Your company receives 6 tickets to the game for your use.
  Your company is also included in an in-game PA Announcement
  recognizing that you provided the pre-game meal.
  Company name and message in lights on the 360 degree LED Ribbon
  during the PA Announcement.
Client Retention
CLIENT RETENTION
Client Retention
Season Tickets

       Enjoy the same great seats for all Gladiators regular
       season home games.
       Great for rewarding employees, thanking customers, and
       building business relationships.
       No waiting in lines since you already have your tickets in
       hand!
       Special benefits include: Never a Wasted Ticket Policy,
       VIP Parking, Special invites to events with the team, and
       first right of refusal for playoff tickets.
Client Retention
Group Outings
                Best available seats at a discount
                rate for groups of 20 or more.
                Perfect for schools, churches,
                businesses, or just a group of
                friends.
                Sit together with your group to
                cheer on the home team.
                Your group’s name will be on
                Gladiator Vision and we’ll make
                an in-arena PA Announcement
                welcoming your group.
                Chance to win a great prize for
                someone in your group courtesy
                of a group raffle.
                Everyone in your group gets a
                special merchandise 10%
                discount.
Client Retention
Concourse Level Luxury Suites
                2 Concourse Suites available for
                each Gladiators home game.
                Suites are located on concourse level
                above Section 119 and 104.
                Watch the action for the best seats in
                the house.
                Each suite includes 30 tickets, private
                bar and restroom along with your own
                personal suite attendant to help with
                any questions.
                Enjoy in-suite television to catch in-
                house broadcast or your favorite
                game on another channel.
                Tons of catering options available
                through Proof of the Pudding.
                Can schedule a personal visit from
                Gladiators mascot- MAXIMUS.
Client Retention
Club Level Luxury Suites
                12 or 14 person suites available.
                Suites are located on Club Level.
                Suites include 12 or 14 tickets,
                private bar along with your own
                personal suite attendant to help with
                any questions.
                Enjoy in-suite television to catch in-
                house broadcast or your favorite
                game on another channel.
                Tons of catering options available
                through Proof of the Pudding.
                Can schedule a personal visit from
                Gladiators mascot - MAXIMUS.
                Club Level suites have access to The
                Bistro and Jack Daniels Bar - located
                in the Club Lounge.
                All Club Level suites also comes with
                3 VIP Parking passes so you can
                park in the parking deck and come
                straight in on the Club Level.
                Ask about Full season and multiple
                game packages
Print Advertising
PRINT ADVERTISING
Print Advertising
Souvenir Program
 This is the Gladiators nightly
 publication.
 Includes player, team, and league
 information.
 The Gladiators will produce a
 minimum of 20,000 during the
 season to be given away
 complimentary at home games
 and distributed through corporate
 and public appearances.
 Options include full color or black
 and white in various sizes.
Print Advertising
Magnetic Schedules
 Great way to get your business
 information in front of Gladiators
 fans.
 The Gladiators will produce 10,000
 magnetic schedules each season.
 Magnetic schedules are given away
 to the fans at games early in the
 season and also distributed through
 team partners.
 Each sponsor will be given an
 allotment to give out to their
 customers.
 Get a lasting impression as many
 fans post these schedules at home
 on their refrigerator or at work.
Print Advertising
Pocket Schedules

        The #1 way that fans get their game information
        throughout the season.
        Distributed at games and throughout town at local
        business locations.
        Panel advertisement done in full color.
        Can be combined with additional in-arena promotion to
        include PA Announcement and display on digital LED
        ribbon.
        The Gladiators will produce 100,000-500,000 copies of
        your pocket schedule.
Print Advertising
Season Ticket Backs
 Great drive back opportunity!
 Put your message/coupon right
 on back on all the season tickets
 for the Gladiators season.
 The Gladiators had 1,200 season
 ticket holder books printed during
 the 2010-2011 season.
 Total impressions of 48,000 (40
 tickets per book x 1,200 books)
Package Summary
Package Summary
Overview
Proposal Overview
PACKAGE A                 PACKAGE B

•   Promotion             •   Promotion

2011-2012 Investment: $   2011-2012 Investment: $
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