Gwinnett Gladiators Be a Part of our Team! - A P
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A Tradition of Excellence - A Passion for Fun!
Gwinnett Gladiators
Be a Part of our Team!
2011-2012
ECHL
South Division
Champions
A Tradition of Excellence - A Passion for Fun!
A Winning Tradition
2006 American Conference
Champions and two time Division
Champion.
The Gladiators qualified for post
season play in seven (7) of their 9
seasons in the ECHL.
Ranked in the top 5 in the ECHL
in attendance at the conclusion of
each of last 6 seasons.
The Gladiators welcomed the
1,000,000th fan during the 2007-
08 season.
Nine (9) former Gladiators have
moved on the play in the NHL
including Kevin Doell, Colin
Stuart, Pascal Pelltier, Guillaume
Desbiens, Adam Berkhoel, Dan
Turple, Adam Munro, Chris
Durno, and Ryan Garbutt.
Over the past 6 seasons, the
Gladiators have seen 14 crowds
in excess of 10,000 fans.
Get a feel for the experience of a Gladiators Game:
http://www.gwinnettgladiators.com/marketing/deck/marketingvideo.wmv
A Tradition of Excellence - A Passion for Fun! Gwinnett Arena Completed in the Spring of 2003. Capacity of 11,355 for Gladiators hockey games. Capacity includes 1,300 Club level seats with access to a private dining experience - The Bistro – and access to the Jack Daniels Bar. Features 36 Club Level Suites, 2 concourse level Suites, 6 event level suites, 3 Food Courts and a private Club Lounge. On-site parking accommodations for over 4,000 cars in addition to a spacious attached parking deck. Arena features a wide spacious concourse, oversized arena seating and spectacular sight lines from all seating areas. Noteworthy events hosted at the Gwinnett Arena include concerts by Bruce Springsteen, Hannah Montana, Christina Aguilera, Van Halen, and Bon Jovi as well as sporting events including the 2009 NCAA Women’s Basketball First and Second Round and the 2010 SEC Women’s Basketball Championship.
A Tradition of Excellence - A Passion for Fun! Media Partners Gain additional media exposure through various media and promotional partners through the season.
A Tradition of Excellence - A Passion for Fun! Corporate Partners
A Tradition of Excellence - A Passion for Fun! The ECHL The ECHL will begin its 25th season in October of 2012. The ECHL stretches from coast- to-coast with teams in 15 different states. All 20 teams currently have an affiliation with the an NHL club. The league continues to be the premier developmental hockey league in North America, with over 500 players continuing their career in the NHL. Teams play a 72 game schedule from mid-October to early April Over 23 Million fans have attended an ECHL game over the the past seven (7) seasons. The ECHL welcomes San Francisco and Orlando for the 2012-2013 season.
A Tradition of Excellence - A Passion for Fun! Community Impact The Gladiators have donated over $1.7 MILLION in good and services to various charitable and non-profit organizations over the team’s nine (9) year history in Gwinnett. Pink in the Rink Weekends have raised over $230,000 for cancer research and awareness in the past three seasons. Teddy Bear Toss is an annual event that has collected over 30,000 stuffed animals that area all donated to children’s charities since the inaugural 2003-04 season. Over 150 Local Elementary & Middle Schools have participated in the Gladiators “Hat Trick For Reading” Program for eight consecutive seasons – rewarding kids for reading achievement. The Gladiators made over 350 player or mascot appearances in the last 2 seasons alone.
A Tradition of Excellence - A Passion for Fun!
Who is a Gladiator Fan?
Over 1.7 MILLION fans have attended
a Gladiators game over the past nine
(9) seasons.
The Gladiators draw from throughout
the metro Atlanta and North Georgia
area with footholds in Gwinnett,
Forsyth, Fulton, Hall, Barrow and
Jackson Counties. This reach
continues to grow each season.
52% of the fan base is male, 48%
female.
62% have household income in
excess of $75,000.
21% own their own business or are in
upper management.
76% own their own home.
72% are married, 28% single.
64% of fans have children in their
household.
50% of fans attend games with four (4)
or more people.
Click below to hear from Gladiators Fans about their experience:
http://www.gwinnettgladiators.com/marketing/deck/testimonials.wmv
A Tradition of Excellence - A Passion for Fun!
Target your customer
Influence of a Company’s Support of
Where Fans Come From:
Community Activities & Events (in General):
49% of respondents claimed to be “somewhat
positively influenced by companies that support
the Gladiators and similar events.”
28% of respondents claimed to be “very much
positively influenced by companies that support
the Gladiators and similar events”
23% of respondents claimed to be “not affected at
all either positively or negatively by companies that
support the Gladiators and similar events.”
Influence of a Company’s Support of the
Gladiators):
40% of respondents claimed that their decision to
purchase a company’s product or services was
“somewhat influenced by that company’s
specific support of the Gladiators.”
33% of respondents claimed that their decision to
purchase a company’s product or services was
“very much influenced by that company’s
specific support of the Gladiators.”
27% of respondents claimed that their decision to
purchase a company’s product or services was
“not at all influenced by that company’s specific
support of the Gladiators.”
A Tradition of Excellence - A Passion for Fun!
Growth of Hockey
Biggest growth in
recreational hockey
players is in the south
Second highest per capita
rate of growth in the US
behind North Carolina (86
percent) since 1998
Five local rinks are
oversold for ice time for
kids and adult leagues in
the Metro Atlanta Area.
* - From the New York Times – February 18, 2011 – B11A Tradition of Excellence - A Passion for Fun! Partnership Benefits Return on Investment. Increased Sales. Drive Traffic. Brand Building and Brand Loyalty. Product Differentiation. Customized Partnerships to fit your business and budget. Innovative Marketing. Enhanced Community Image. Client Retention.
A Tradition of Excellence - A Passion for Fun!
Product consumers simply
consume products.
Sports consumers are fans.
Sports fans are loyal and passionate. They invest more than money - they invest
emotion, time, and effort over much of their lives.
Fans live vicariously through their sport. Sports fans experience their product in
highly emotionally charged environments, in extreme sensory overload during high-
level human competition.
Awareness and consumption patterns are different between sports fans and
consumers. No one cheers for a favorite brand of soft drink, deodorant, or potato
chips at the grocery store wearing the manufacturers’ apparel.
Corporate brand managers recognize the difference. They partner with sports
properties to connect their brand to consumers through the distinctively unique
power of sports.
This collaboration gives the product or service an association with
excitement, intrigue, vitality, energy, and life.Building your brand BUILDING YOUR BRAND
Building your brand Dasher Boards High Visibility Signage Your company logo/message is right in the middle of the action. Continuous exposure throughout the game. Viewed by over 1,700,000 fans during Gladiators 9 year history. Dasher Boards are also featured on Gladiators TV Broadcasts on TVGwinnett, on video board replays, in-arena television, and TV news highlights. Available in mirrored pairs to provide viewing from any seat in the arena.
Building your brand In-Ice Logos High Visibility Signage. Very limited availability. Continuous exposure as your message is hand painted right into the Gladiators home ice surface. Viewed by over 1,700,000 fans during Gladiators 9 year history. Ice Logos are also featured on Gladiators TV Broadcasts on TV Gwinnett, on video board replays, in-arena television and on TV broadcast news highlights.
Building your brand
End Zone Digital LED
High Visibility Signage
Only 8 Pairs Available.
Your company name in lights in our End Zone LED
throughout most of the game.
Viewed by over 1,700,000 fans during Gladiators 9 year
history.
Shown on rotation throughout each game with an
estimated total of 30 minutes of viewing time.
Click below to see the Digital LED in action:
http://www.gwinnettgladiators.com/marketing/deck/RibbonBoard.wmvBuilding your brand
Intermission Digital LED
Viewed by over 1,700,000
fans during Gladiators 9 year
history.
Consists of a scrolling ribbon
during open times during
either intermission.
Approximately 5 minutes of
scroll time per home game.
Click below to see the Digital LED in action:
http://www.gwinnettgladiators.com/marketing/deck/RibbonBoard.wmvBuilding your brand Concourse Signage- Leader Boards Viewed by over 1,700,000 fans during Gladiators 9 year history. Signs are located in the main lobby on each game night. Leader Boards feature league standings, scoring leaders, and Gladiators leaders.
Building your brand
Bench Signage
Get right in the middle of the action
Signage available behind the home and visitors player benches.
Each sign covers a total of 2’ x 24’
Viewed by over 1,700,000 fans during Gladiators 9 year history.
Bench signage is also featured on Gladiators TV Broadcasts on TV Gwinnett,
on video board replays, in-arena television and on TV broadcast news
highlights.
Click below to see video footage of the bench signage:
http://www.gwinnettgladiators.com/marketing/deck/Glads-bench-ads.wmvBuilding your brand
Penalty Box
Signage available behind the
home and away Penalty Boxes.
Viewed by over 1,700,000 fans
during Gladiators 9 year history.
Your business will also be
included in a Public Address
announcement when a player is
sent to their respective penalty
box.
Example would be “It’s time to
send another player to the ‘your
business here’ penalty box.”
Sponsorship also includes a
logo/message displayed on 360
degree LED Ribbon during the
Public Address announcement.
Click below to see video footage of the penalty box signage:
http://www.gwinnettgladiators.com/marketing/deck/penaltyboxad.wmvBuilding your brand
Zamboni Click below to see the Zamboni in action during a game:
http://www.gwinnettgladiators.com/marketing/deck/zamboni.wmv
High Visibility Signage
On ice for minimum of 8 minutes
each intermission during every
home game. Total ice time of
approximately 20 minutes each
night.
Viewed by over 1,700,000 fans
during Gladiators 9 year history.
Customized artwork available for
sponsor.
Add exposure through in-arena
television and video board.
Zamboni utilized by the Arena at
Gwinnett Center for all ice shows at
the venue during the duration of the
Gladiators season.
Sponsor receives 360 degree
digital LED display each
intermission while public address
announcement is made
corresponding to when the Zamboni
is on the ice.Building your brand
Gladiators Airship
Limited to a Single Partner
Flights scheduled during both
intermissions at every home
game and during the
Countdown to Face-off.
Viewed by over 1,700,000 fans
during Gladiators 9 year
history.
Airship drops valuable
coupons from various
Gladiator marketing partners
on each flight.
Sponsor receives PA
Announcement and 360
Click below to see footage of the Gladiators Airship in action: degree LED display each
http://www.gwinnettgladiators.com/marketing/deck/blimp.wmv intermission when the Airship
takes flight.
Additional exposure through
in-arena television and video
board.
Airship artwork can be
customized by sponsor.Building your brand Jersey Patch Limited to a single marketing partner. Your logo is featured on the front of the Gladiators jersey at both home and away games. Continuous exposure throughout the game. Viewed by over 1,700,000 fans in Gwinnett during the Gladiators 9 year history and a combined 3,000,000 fans including road games in various cities around North America Also featured on Gladiators TV Broadcasts on TV Gwinnett, on video board replays, in-arena television and on TV broadcast news highlights.
Building your brand Player Helmets High visibility signage Your company logo/message is right in the middle of the action. Your logo is featured on the player helmets at both home and away games. Continuous exposure throughout the game. Viewed by over 1,700,000 fans during Gladiators 9 year history. Dasher Boards are also featured on Gladiators TV Broadcasts on Gwinnett Public TV, on video board replays, in-arena television, and TV news highlights.
Building your brand Puck Sponsorship Your company logo is placed on all game used pucks throughout the season. In addition to being on the pucks, when a puck goes into the stands during a game, your logo is featured on the 360 degree LED Ribbon. Sponsorship also includes two (2) puck warning per game telling fans to watch out for Flying Pucks.
Building your brand Fan Information Booth Marketing partner receives their name/message on a banner hung in back of the Gladiators Fan Information Booth. The banner is visible all game long. Marketing partner also receives (2) PA Announcements during the game mentioning their business along with up to 5 additional name mentions per game telling fans to go by the Fan Information Booth. Logo/Message Included on 360 degree LED Ribbon during the (2) PA Announcements.
Building your brand
Community Organization Booth
Each game the Gladiators invite
a community charity or non-profit
organization the chance to
display information in our main
lobby.
Marketing partner receives their
name/message on a banner
hung in back of the Community
Organization of the Night Booth.
The banner is visible all game
long.
Marketing partner also receives
(1) PA Announcement during the
game mentioning their business
along with which organization is
at the booth that game.
Logo/Message Included on 360
degree LED Ribbon during the
PA Announcements.Fan Interaction/ Activation FAN INTERACTION & ACTIVATION
Fan Interaction/ Activation
Autograph Booth
After each home game, 2
Gladiator players come up to the
main lobby to sing autographs for
all the fans in line.
Marketing partner receives their
name/message on a banner hung
in back of the Autograph Booth.
The banner is visible all game
long.
Marketing partner also receives
(2) PA Announcements during the
game mentioning their business
and who will be at the Autograph
Booth after the game.
Logo/Message Included on 360
degree LED Ribbon during each
PA.
Includes the ability to have fan
interaction from your booth during
pre-game at select nights.Fan Interaction/ Activation
Concourse Display Booths
This is your chance to get right in front of all the Gladiators
fans on a game night.
Booths are available on a limited basis each night.
Partners can hand out information and promotional items
from their booth in the main lobby.
Great opportunity for fan interactive games.
Can be paired with PA Announcements and message
displayed on 360 degree digital LED Ribbon.
Click below to see a video of a concourse display booth:
http://www.gwinnettgladiators.com/marketing/deck/booths.wmvFan Interaction/ Activation
Let’s Play Hockey Kid
In-Game Feature Promotion.
One lucky kid is chosen to say
“Let’s Play Hockey” on the Red
Carpet right before the game.
Sponsor receives their
logo/message in lights as the
promotion is taking place.
Sponsor also has the opportunity
to give each lucky kid a t-shirt
featuring their logo and Gladiators
logo.
Click below to see the Let’s Play Hockey Kid promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/Letsplayhockey.wmvFan Interaction/ Activation
Power Play
In-Game Feature Promotion.
Limited to one single partner.
Marketing Partner receives their name on the LED
ribbon each time the Gladiators go on the Power Play
during a home game.
Gladiators average 5-7 Power Plays per home game.
Power Play sponsor also shown on Gladiators
television broadcasts on TV Gwinnett.Fan Interaction/ Activation
Penalty Kill
In-Game Feature Promotion.
Limited to one single partner.
Marketing Partner receives their name on the LED
ribbon each time the Gladiators go on the Penalty Kill
during a home game.
Gladiators average 2-4 penalty kills per home game.
Penalty Kill sponsor also shown on Gladiators
television broadcasts on TV Gwinnett.Fan Interaction/ Activation
ICING
Click below to see the Icing promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/icing.wmv
In-Game Feature Promotion.
Limited to one single partner.
Marketing Partner receives their name on the LED
ribbon each time an ICING takes place during a
home game.
Average of 8-10 ICING’s per home game.
Your company also receives PA mention on majority
of ICING situations and (1) one full PA
Announcement in the first period recognizing your
ICING partnership.Fan Interaction/ Activation
:70 Break - Feature Promotion
In-Game Feature Promotion.
Limited to one (1) :70 break
each period.
Your chance to be the main
focus of all fans in
attendance.
Typical :70 break involved
some time of fan interactive
contest in the stands with the
in-game host.
Marketing Partner receives
their name on the LED ribbon
throughout the :70 break.
Click below to see a :70 break in action:
Logo will also be featured on
http://www.gwinnettgladiators.com/marketing/deck/70secondbreak-game.wmv
bottom 3rd of both Gladiators
Vision giant screens during
the promotion.
Typically sold as full season
package with promotion
taking place at all 36 home
games.Fan Interaction/ Activation
Instant Replay
In-Game Feature
Promotion.
Limited to one single
partner.
Marketing Partner
receives their name on
the LED ribbon each
time the Gladiators show
an instant replay during
a home game.
Promotion includes
marketing partner logo
on the 2 giant video
screens.
Instant Replays are also
shown on Gladiators
television broadcasts on
TVGwinnett. (shown on
photo)
Click below to see the Instant Replay promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/instantreplay.wmvFan Interaction/ Activation
Market Report
In-Game Feature Promotion.
Once each game, the Gladiators
scroll the stock market report
along the 360 degree digital LED.
Marketing Partner receives a PA
Announcement and their name in
lights as the promotion is taking
place.Fan Interaction/ Activation
Roll out the Red Carpet
Done about 5 minutes prior
to the start of every
Gladiators home game.
The promotion features the
Red Carpet being rolled out
in one corner of the ice for
pre-game festivities .
Marketing Partner receives
a PA Announcement and
their name in lights as the
promotion is taking place.
Click below to see the Roll Out the Red Carpet promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/RedCarpet.wmvFan Interaction/ Activation
Goal in a Minute
In-Game Feature
Promotion.
One lucky fan is chosen
to participate in this
promotion.
If the Gladiators score
during the selected
minute of play, the lucky
fan wins a customized
prize package from the
sponsor.
Marketing Partner
receives their name on
the 360 degree LED
ribbon as the promotion
is taking place.
Your name will also be
featured on the bottom
3rd of Gladiators Vision
(shown in picture)Fan Interaction/ Activation
Scoring Summary
The Scoring Summary
recaps the scoring by each
time during the previously
played period.
Scoring Summary takes
place during the 1st & 2nd
Intermissions.
Promotion takes place in
arena at each home game
and also on all Gladiators
Radio Broadcasts.
Marketing Partner receives
their name on the LED
ribbon each time the Scoring
Summary is taking place.
Your name will also be
featured on Gladiators Vision
at the start of the Scoring
Summary recap.Fan interaction / Activation
Kiss Cam
In-Game Feature Promotion.
During stoppage in play,
select couples are shown on
Gladiator Vision (shown in
picture).
Marketing Partner receives
their name on the LED ribbon
throughout the entire
segment.
Your name also featured on
the bottom 3rd of the Gladiator
Vision giant screen during
Kiss Cam.
Click below to see the Kiss Cam promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/KissCam.wmvFan interaction / Activation
Between The Benches
In-Game Feature Promotion.
One pair of fans are selected
to sit between the Player
Benches for each period of
every home game.
During each period, these
fans are recognized and
shown on Gladiator Vision.
Marketing Partner receives
their name on the LED ribbon
while the fans are recognized.
Your name also featured on
the bottom 3rd of Gladiator
Vision during the recognition.
This promotion can be sold
for one period or all 3 periods
of play.
Click below to see the Between the Benches promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/BetweentheBenches.wmvFan Interaction/ Activation
Coaches Corner
Pre-Game Promotion.
Limited to one single partner.
Coaches Corner features a
pre-game taped segment
with the Gladiators Head
Coach.
Segment recaps previous
game and previews that
night’s opponent.
Segment will also run during
the pre-game show of the
Gladiators play by play radio
broadcasts for all 72 games.
Marketing Partner receives
their name on the LED
ribbon throughout the
segment along with display
on the bottom 3rd of
Gladiator Vision.
See the Coaches Corner promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/Coachs-Corner.wmvFan Interaction/ Activation
Save of the Game
In-Game Feature Promotion.
Limited to one single partner.
Will feature replay highlight of the best Save of the Game.
Marketing Partner receives their name on the LED ribbon
during the replay.
Your name also featured on Gladiator Vision on introduction
slate/prompt for the Save of the Game replay.
Click below to see the Save of the Game Promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/SaveoftheNight.wmvFan Interaction/ Activation
Starting Lineups
Pre-Game Feature Promotion.
Limited to one single partner.
Marketing partner would receive
one PA Announcement during
the Pre-Game Countdown to
Face-off recognizing that
Starting Lineups are brought to
you by _____.
Marketing Partner receives their
name on the LED ribbon during
this PA Announcement.
Click below to see the Starting Line Ups in action: :
http://www.gwinnettgladiators.com/marketing/deck/TeamIntros.wmvFan interaction / Activation
Noise Meter
In-Game Feature Promotion.
Limited to one single partner.
Your chance to get the crowd on
their feet.
Can be customized to fit your
type of business.
Marketing Partner receives their
name on the 360 degree LED
ribbon a minimum of 3 times
each game- Pre-game
introduction, 1st Intermission,
and 2nd Intermission.
Fans are asked to Make Some
Noise as the players return to
the ice during the last minute of
each intermission.
Your name also featured on
bottom 3rd of Gladiator Vision as
the players come on the ice.
Click below to see the noise meter promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/TurnuptheHeat.wmvFan Interaction/ Activation First Goal of the Game In-Game Feature Promotion. Your company presents the 1st Gladiators goal of the night at every home game during the season. Your company receives your logo/message displayed on the LED ribbon shortly after the 1st goal is scored. Great way to distribute a special offer to the fans via a lucky section giveaway.
Fan Interaction/ Activation
3 Stars of the Game
Each home game, the Gladiators
recognize the 3 Stars of the Game.
Any Gladiators selected return to the
ice and throw a t-shirt in the stands.
Each time a Gladiator player is
selected, they receive points which
are tallied at the end of the season
for a 3 Stars of the Year award.
Marketing Partner receives their
name on the LED ribbon throughout
the 3 Stars announcement.
Your company also receive (1) one
additional PA Announcement during
the 3rd Period reminding fans to stick
around for the 3 Stars Segment at
the end of the game.
Standings for the 3 Stars Award are
shown on the Gladiators website
and feature your company logo.
Click below to see the 3 Stars Promotion in action:
http://www.gwinnettgladiators.com/marketing/deck/threestars.wmvFan Interaction/ Activation 6 Goals in a Game In-Game Feature Promotion. Limited to one single partner. If the Gladiators score a certain number of goals in a game, a lucky section or everyone in attendance receives something from your company. Example would be if the Gladiators score 6 Goals, everyone receives a 6 inch sub. Marketing Partner receives a PA Announcement and their message/logo on the LED Ribbon once per game and a 2nd time if the Gladiators are successful in scoring the number of goals. Great drive back opportunity.
Fan Interaction/ Activation Shots on Goal Update At the end of each period of play, your company is featured as we announce the Shots on Goal during that period. Marketing Partner receives their logo/message on the 360 degree LED ribbon each time the Shots on Goal Update is announced. Shots on Goal Update is also included in each Gladiators Radio Broadcast on North Georgia’s News Talk AM 550 and FM 102.9, WDUN a minimum of 3 times per broadcast. Your company will be tagged on each of these radio updates.
Fan interaction / Activation
Period Sponsor
Your company can be the
presenting sponsor of (1)
one period of play at each
home game.
Marketing Partner receives
their name on the 360
degree LED ribbon for
approximately 30 seconds at
the beginning of the period.
This promotion can also be
teamed up with a lucky
section drive back
opportunity.Fan Interaction/ Activation Intermission Scoreboard Your chance to sponsor an out of town scoreboard update during one of the intermissions at each Gladiators home game. Intermission Scoreboards take place in both the 1st and 2nd Intermission. Scoreboard update features scores from around the ECHL along with important local professional and college teams. Marketing Partner receives their name on the 360 degree LED ribbon throughout the update.
Fan Interaction/ Activation
Keys to the Game
Pre-Game Promotion.
Limited to one single partner.
Keys to the Game features a
pre-game taped segment with
a select Gladiators player.
Segment involves Gladiators
radio play by play announcer
interviewing a Gladiator and
discussing important keys to
victory in that night’s game.
Marketing Partner receives
their name on the LED ribbon
throughout the segment along
with display on the bottom 3rd
of Gladiator Vision.
Click below to see the Keys to the Game promotion:
http://www.gwinnettgladiators.com/marketing/deck/Keystothegame.wmvFan Interaction/ Activation
Hot Shots Program
Pre-Game Feature Promotion.
Limited to one single partner.
Hot Shots Program gives youth
hockey teams the chance to
skate out on the ice and line up
with the Gladiators during pre-
game introductions.
Marketing Partner receives their
name on the 360 degree LED
ribbon when the youth team is
introduced.
Promotion includes marketing
partner logo on the bottom 3rd
of the 2 giant video screens.
Opportunity to give out a
special gift to each player on
the team with your company
logo.
Click Below to see the Hot Shots Kids in action:
http://www.gwinnettgladiators.com/marketing/deck/Hotshotslineup.wmvFan interaction / Activation
Countdown to Face-off
Pre-Game Promotion.
Limited to one single partner.
Marketing Partner receives their
name on the 360 degree LED
ribbon throughout the majority
of the pre-game 20 minute
countdown.
Countdown to Face-off partner
also receives (1) one full PA
Announcement about their
business.Fan interaction / Activation
Season Ticket Holder
of the Night
In-Game Feature Promotion.
Limited to one single partner.
One lucky season ticket holder is
featured on Gladiator Vision during
a stoppage in play. They are
awarded with prize pack.
Marketing Partner receives their
name on the LED ribbon
throughout the promotion.
Promotion includes marketing
partner logo on the bottom 3rd of
the 2 giant video screens.
Click below to see the Season Ticket Holder of the Night Promo in action:
http://www.gwinnettgladiators.com/marketing/deck/Seasonticholderofthenight.wmvFan Interaction/ Activation
Seat Upgrade of the Night
In-Game Feature Promotion.
Limited to one single partner.
One lucky pair of fans
receives a seat location
upgrade courtesy of the
sponsor and the Gladiators.
The lucky fans are featured
on Gladiator Vision during a
stoppage in play and then
escorted down to great seats
near the glass.
Marketing Partner receives
their name on the LED ribbon
throughout the promotion.
Promotion includes marketing
partner logo on the bottom 3rd
of the 2 giant video screens.Fan Interaction/ Activation
Hit of the Game
In-Game Feature Promotion.
The Hit of the Game is
shown at a stoppage in play
during each home game.
Fans are asked to watch
Gladiator Vision to see the
hit or a greatest hits
package.
Marketing Partner receives
their name on the LED
ribbon throughout the
promotion.
Promotion includes
marketing partner logo on
the bottom 3rd of the 2 giant
video screens.
Click below to see the Hit of the Game Promo in action:
http://www.gwinnettgladiators.com/marketing/deck/teethrattlinghit.wmvFan Interaction/ Activation
Chuck a Puck
In-Game Feature Promotion.
Limited to one single partner.
Fans have the opportunity to
purchase numbered pucks to
throw on the ice during 2nd
intermission.
The objective is to come closest to
the center dot of a banner laid on
the ice. The fan who comes
closest to the center wins either a
cash jackpot or prize from the
sponsor.
Marketing Partner receives their
name on the LED ribbon
throughout the promotion.
Your logo is also featured on 2
banners at the selling stations in
the main concourse and on the
main target placed on the ice
during the promotion.
Click below to see Chuck-A-Puck in action:
http://www.gwinnettgladiators.com/marketing/deck/chuck-a-puck.wmvFan Interaction/ Activation
Sweetheart of the Game
In-Game Feature Promotion.
Limited to one single partner.
One lucky fan is featured as
the night’s Sweetheart of the
Game on Gladiator Vision
during a stoppage in play.
They are awarded with a
prize pack courtesy of the
sponsor.
Marketing Partner receives
their name on the LED ribbon
throughout the promotion.
Promotion includes marketing
partner logo on the bottom 3rd
of the 2 giant video screens.
Click below to see the Sweetheart of the Game promo in action :
http://www.gwinnettgladiators.com/marketing/deck/sweetheartofthegame.wmvFan Interaction/ Activation
Premium Items
Your company becomes the sponsor
of the night at a select Gladiators
game.
Your company logo will be on the
select giveaway item or $5.00 Frenzy
item of the night.
As sponsor of the night, you will be
tagged on all media used to promote
your night, including television, radio,
and newspaper.
Take advantage of chance to interact
with the fans via a display table in the
main lobby on the night of your event.
Your name in lights at different times
throughout the night on the 360
degree LED Ribbon.
Recognition of partnership on a
minimum of 5 PA Announcements at
this select game.
20 tickets to use that night for
employees and clients.
Participation in puck drop ceremony.Fan Interaction/ Activation
Maximus Kids Club
Be sponsor of the coolest club on ice!
Kids 12 & under can join each season
with special game tickets and invited to
Kids Club only event such as bowling
and miniature golfing.
Presenting and secondary
sponsorships available.
Presenting sponsor receives name on
banner at Kids Club display table at all
game during the season along with 2
PA Announcements and LED display.
Secondary sponsors receive their logo
on all kids club t-shirts, order forms,
and the advertisement page in the
souvenir program.Fan Interaction/ Activation
Gladiators Post-Game Coaches Show
The Gladiators host post-game
events throughout the season.
Your restaurant can play host to
select Gladiators players to sign
autographs following a home
game.
The Gladiators will also bring our
radio play by play announcer along
with our Head Coach to broadcast
a Post-game coaches show in
conjunction with the event.
The Gladiators will drive traffic to
your event through web stories,
game night PA Announcements,
radio broadcasts, and social
networks.
Places partner with Gladiators
beer sponsor to feature prize
giveaways and special prices on
select beverages.Fan Interaction/ Activation
On-Ice Intermission Events
Your company can sponsor an
on-ice contest at select games
during the Gladiators season.
Each contest is customizable and
will be fan interactive.
Your name will be featured on the
360 degree LED Ribbon
throughout the contest.
Prizes will be provided by the
sponsor.
Click below to see an intermission contest in action:
http://www.gwinnettgladiators.com/marketing/deck/Cheesburgerrelay.wmvFan Interaction/ Activation
Video Commercials
Have your :15 or :30 video commercial played during select Gladiators
home games.
Video spot will be shown on both Gladiators Vision giant screen either
during a stoppage in play or intermissions.
Company name/message will be featured on the 360 degree LED Ribbon
while the commercial is played.
Click below to see a :15 second commercial played at a game:
http://www.gwinnettgladiators.com/marketing/deck/wsb15second.wmvFan Interaction/ Activation
Mascot Sponsorship
Your company could be the
sponsor of the Gladiators mascot-
MAXIMUS!
The sponsorship would include
your logo/message on the LED
Ribbon when Maximus is
introduced prior to each Gladiators
home game.
The Gladiators will create a special
website page dedicated to
information about Maximus and his
appearances around town.
Your company logo would be
included on that website page
along with a link to your company
website.
Click below to see Maximus in action:
http://www.gwinnettgladiators.com/marketing/deck/maximus.wmvFan Interaction/ Activation
T-Shirt Shoot
In-Game Feature Promotion.
Limited to one single partner.
The ultimate in fan interaction.
The Gladiators will shoot t-shirts into
the stands with your company logo
and Gladiators logo at each weekend
game during the season.
Sponsor provides all necessary shirts
(10-12 per game).
Marketing Partner receives their
name on the LED ribbon throughout
the t-shirt shoot.
Can have your staff at select games
helping to throw the shirts into the
stands.
Click below to see the tee shirt shoot in action:
http://www.gwinnettgladiators.com/marketing/deck/t-shirtshooter.wmvFan Interaction/ Activation Birthday Bash Your company would be sponsor of the Gladiators Birthday program called Birthday Bash. Gives fans the opportunity to purchase a block of tickets in our special birthday section (Section 108) during a select game. Package includes tickets, PA Announcement, and a visit from Gladiators mascot - MAXIMUS. As presenting sponsor, your would receive promotion on the Gladiators official team website and PA Announcements at all home games.
Media Impact MEDIA IMPACT
Media Impact Gladiators Radio Network Be with the team at home and on the road! The Gladiators broadcast about 45 games each season on North Georgia’s News Talk, AM 550 and FM 102.9 WDUN. All games, home & away are available via web cast on wdun.com. Radio packages can include commercial spots, special radio features, and opening and closing billboards.
Media Impact Website Marketing The Gladiators official team website is where fans go to get the latest information on the Gladiators. The website features up to date statistics, player information, and videos. Each corporate partner receives their name listed on the corporate partner page with a link to your webpage of choice. Can customize a package to fit your needs including banner presence on the front page or select pages of the website.
Media Impact
Television Broadcasts
The Gladiators broadcast 5-6 games per season
via replay on TVGwinnett.
All game broadcast on the internet via America
One
Click below to see footage of a Gladiators TV Broadcast:
http://www.gwinnettgladiators.com/marketing/deck/TVgame.wmvCommunity Initiatives COMMUNITY INITIATIVES
Community Initiatives
Teddy Bear Toss
Special Event held each
season where fans are asked
to bring a stuffed animal to
throw on the ice when the
Gladiators score their 1st
goal.
Over 30,000 stuffed animals
collected in 8 seasons.
Average attendance of 7,500.
Marketing partners receive
company logo on LED ribbon
display a minimum of 5 times
throughout the game.
Marketing partner can set up
Click Below to see footage of the Teddy Bear Toss:
a display booth in the main
http://www.gwinnettgladiators.com/marketing/Teddybeartoss-goal.wmv
lobby on the night of the
game.
Marketing partner included in
all pre-game marketing such
as radio, TV, or newspaper
advertisements.Community Initiatives
Teddy Bear Toss- Auto Sponsor
Special Event held each season
where fans are asked to bring a
stuffed animal to throw on the ice
when the Gladiators score their 1st
goal.
Over 35,000 stuffed animals
collected in 9 seasons.
Average attendance of 7,500.
Auto partner receive company logo
on LED ribbon display a minimum
of 5 times throughout the game.
Auto partner can set up a vehicle
in the main lobby on the night of
the game.
Click below to see footage of the Teddy Bear Toss clean up:
Partner’s vehicles will be used on
http://www.gwinnettgladiators.com/marketing/deck/Teddybeartoss-truck.wmv ice to collect all stuffed animals
while logo/message is featured on
the 360 degree LED.
Marketing partner included in all
pre-game marketing such as radio,
TV, or newspaper advertisements.Community Initiatives
Sing for Santa Concert
Special Event held in December
each season.
Local elementary school choirs
are invited out to sing holiday
songs during a 10 minute 1st
Intermission concert.
Over 70,000 fans have attended
Sing for Santa nights over the last
7 seasons.
Marketing partners receive
company logo on LED ribbon
display a minimum of 5 times
throughout the game.
Click below to see footage of the Sing for Santa concert:
Marketing partner can set up a
http://www.gwinnettgladiators.com/marketing/deck/singforsanta.wmv
display booth in the main lobby
on the night of the game.
Marketing partner included in all
pre-game marketing such as
radio, TV, or newspaper
advertisements.Community Initiatives
MLK/ Kids Day Out
Special event held on Martin
Luther King Day each season.
Special start time of 12:30pm.
Each kid in attendance receives
a special Educational handout
featuring information about
hockey in an educational format.
Marketing partner receives logo
display on each handout.
Average attendance has been
6,000 on MLK Day over the last
6 seasons.
Marketing partners receive
company logo on LED ribbon
display a minimum of 5 times
throughout the game.
Marketing partner can set up a
display booth in the main lobby
on the night of the game.
Marketing partner included in all
pre-game marketing such as
radio, TV, or newspaper
advertisements.Community Initiatives Coats for Kids Special community initiative done every season during December. Fans are asked to bring a brand new or gently used coat to the game. For each coat they donate, they receive a voucher for a ticket discount offer. Marketing partners receive company logo on LED ribbon display a minimum of 5 times throughout the game. Marketing partner can set up a display booth in the main lobby on the night of the game. Marketing partner included in all pre- game marketing such as radio, TV, or newspaper advertisements.
Community Initiatives
Pink in the Rink Weekend
Special weekend each season
dedicated to raising money for
Cancer awareness.
Gladiators play in specially designed
jerseys which are auctioned off at the
end of the weekend.
Ice is painted PINK!
As sponsor of the night, you will be
tagged on all media used to promote
your night, including television, radio,
and newspaper.
Take advantage of chance to interact
with the fans via a display table in the
Click below to see footage of Pink in the Rink:
http://www.gwinnettgladiators.com/marketing/deck/pinkintherink.wmv
main lobby on the night of your event.
Your name in lights at different times
throughout the night on the 360
degree LED Ribbon.
Recognition of partnership on a
minimum of 5 PA Announcements at
this select game.
20 tickets to use that night for
employees and clients.
Participation in puck drop ceremony.Community Initiatives
Hometown Heroes
Each Gladiators home game, one select man or woman serving in the military is
honored at the beginning of the 1st Intermission.
The honoree is usually dressed in military uniform and is taken down to the
Gladiators home bench area.
They are then recognized via PA Announcement and on the 2 giant Gladiator
Vision screens.
Presenting sponsor of program receives their name on the 360 degree digital LED
ribbon during the presentation as well as the bottom 3rd of Gladiator Vision.
Click below to see footage of the Hometown Heroes promotion:
http://www.gwinnettgladiators.com/marketing/deck/hometown-heroes.wmvMedia Food Media Food Partnerships A great way to have your restaurant’s food sampled by game officials, arena staff, and press at a select Gladiators home game. You provide food and drinks for 65 people approximately 2 hours before your select game. Your company receives 6 tickets to the game for your use. Your company is also included in an in-game PA Announcement recognizing that you provided the pre-game meal. Company name and message in lights on the 360 degree LED Ribbon during the PA Announcement.
Client Retention CLIENT RETENTION
Client Retention
Season Tickets
Enjoy the same great seats for all Gladiators regular
season home games.
Great for rewarding employees, thanking customers, and
building business relationships.
No waiting in lines since you already have your tickets in
hand!
Special benefits include: Never a Wasted Ticket Policy,
VIP Parking, Special invites to events with the team, and
first right of refusal for playoff tickets.Client Retention
Group Outings
Best available seats at a discount
rate for groups of 20 or more.
Perfect for schools, churches,
businesses, or just a group of
friends.
Sit together with your group to
cheer on the home team.
Your group’s name will be on
Gladiator Vision and we’ll make
an in-arena PA Announcement
welcoming your group.
Chance to win a great prize for
someone in your group courtesy
of a group raffle.
Everyone in your group gets a
special merchandise 10%
discount.Client Retention
Concourse Level Luxury Suites
2 Concourse Suites available for
each Gladiators home game.
Suites are located on concourse level
above Section 119 and 104.
Watch the action for the best seats in
the house.
Each suite includes 30 tickets, private
bar and restroom along with your own
personal suite attendant to help with
any questions.
Enjoy in-suite television to catch in-
house broadcast or your favorite
game on another channel.
Tons of catering options available
through Proof of the Pudding.
Can schedule a personal visit from
Gladiators mascot- MAXIMUS.Client Retention
Club Level Luxury Suites
12 or 14 person suites available.
Suites are located on Club Level.
Suites include 12 or 14 tickets,
private bar along with your own
personal suite attendant to help with
any questions.
Enjoy in-suite television to catch in-
house broadcast or your favorite
game on another channel.
Tons of catering options available
through Proof of the Pudding.
Can schedule a personal visit from
Gladiators mascot - MAXIMUS.
Club Level suites have access to The
Bistro and Jack Daniels Bar - located
in the Club Lounge.
All Club Level suites also comes with
3 VIP Parking passes so you can
park in the parking deck and come
straight in on the Club Level.
Ask about Full season and multiple
game packagesPrint Advertising PRINT ADVERTISING
Print Advertising Souvenir Program This is the Gladiators nightly publication. Includes player, team, and league information. The Gladiators will produce a minimum of 20,000 during the season to be given away complimentary at home games and distributed through corporate and public appearances. Options include full color or black and white in various sizes.
Print Advertising Magnetic Schedules Great way to get your business information in front of Gladiators fans. The Gladiators will produce 10,000 magnetic schedules each season. Magnetic schedules are given away to the fans at games early in the season and also distributed through team partners. Each sponsor will be given an allotment to give out to their customers. Get a lasting impression as many fans post these schedules at home on their refrigerator or at work.
Print Advertising
Pocket Schedules
The #1 way that fans get their game information
throughout the season.
Distributed at games and throughout town at local
business locations.
Panel advertisement done in full color.
Can be combined with additional in-arena promotion to
include PA Announcement and display on digital LED
ribbon.
The Gladiators will produce 100,000-500,000 copies of
your pocket schedule.Print Advertising Season Ticket Backs Great drive back opportunity! Put your message/coupon right on back on all the season tickets for the Gladiators season. The Gladiators had 1,200 season ticket holder books printed during the 2010-2011 season. Total impressions of 48,000 (40 tickets per book x 1,200 books)
Package Summary Package Summary
Overview Proposal Overview PACKAGE A PACKAGE B • Promotion • Promotion 2011-2012 Investment: $ 2011-2012 Investment: $
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