It's a Black Swan alright
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It’s a Black Swan alright
There’s something
There’s something called
called the
the Black
Black Swan
Swan Theory.
Theory.
ItIt describes
describes an
an Event,
Event, soso rare
rare and
and unpredicted,
unpredicted, that
that itit shocks
shocks all.
all.
ItIt Changes
Changes the
the Game.
Game. Forever.
Forever.
Even though
Even though unpredicted,
unpredicted, after
after the
the fact,
fact, itit seems
seems totally
totally obvious.
obvious.
In golf,
In golf, there
there have
have been
been several
several Black
Black Swan
Swan Events.
Events.
The Haskell
The Haskell Ball.
Ball. Steel
Steel Shafts.
Shafts. The
The Sand
Sand Wedge.
Wedge.
One Tough
One Tough Texan
Texan overcoming
overcoming TheThe Crash.
Crash.
God creating
God creating Titanium.
Titanium.
Introducing... Golf’s
Introducing... Golf’s next
next Black
Black Swan.
Swan. The
The Black
Black Swan
Swan Putter.
Putter.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFWow! ... It’s Big
That’s the
That’s the normal
normal first
first reaction,
reaction, to
to seeing
seeing the
the Black
Black Swan
Swan Putter.
Putter.
One Major
One Major Winner
Winner asked
asked ifif we
we made
made aa bigger
bigger model...
model... (jokingly).
(jokingly).
But then
But then he
he putted
putted with
with it.
it. And
And putted
putted some
some more.
more. NoNo more
more jokes.
jokes.
Suddenly, the
Suddenly, the focus
focus changed.
changed.
Putts went
Putts went inin from
from short
short distances,
distances, middle
middle distances...
distances...
80 footers
80 footers looked
looked in in the
the hole
hole the
the whole
whole way.
way.
“Clean Feel”...
“Clean Feel”... “Really
“Really Great
Great Balance”...
Balance”... “Stable
“Stable Like
Like No
No Other”
Other”
And then
And then the
the Data
Data from
from Comparative
Comparative Trials...
Trials...
One Top
One Top 100
100 Teaching
Teaching ProPro was
was 89%
89% better
better than
than with
with his
his putter.
putter.
Everybody was
Everybody was better...
better... NoNo Exceptions.
Exceptions. The
The least
least so
so far?
far? 14%
14%
Now suddenly,
Now suddenly, Every
Every Other
Other Putter
Putter Looks
Looks to
to Be
Be Shrinking.
Shrinking.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFPerfect Geometry... Conceived in a Flash
The Compound
The Compound Angle
Angle Alignment
Alignment Error
Error Flaw.
Flaw. Who
Who knew?
knew?
Putters for
Putters for decades
decades have
have been
been fooling
fooling their
their owners.
owners.
Golfers thought
Golfers thought they
they were
were lined
lined up
up correctly...
correctly...
and they
and they were...
were... Almost.
Almost. Not
Not quite.
quite. OK,
OK, Not
Not at
at all.
all.
In reality
In reality the
the face-plane
face-plane of of all
all other
other putters
putters isis only
only correct
correct to
to
the line
the line imagined
imagined in in oneone magical
magical handhand position,
position, nowhere
nowhere else.
else.
You aim
You aim straight,
straight, but
but faceface points
points atat the
the edge
edge ofof the
the hole
hole @@ 30
30 feet.
feet.
That is,
That is, ifif you
you don’t
don’t putt
putt with
with Our
Our Putters.
Putters.
We use
We use ‘Perfect
‘Perfect Geometry’
Geometry’ to to assure
assure that
that our
our
putter-face is always normal (90 oo) to the line intended.
putter-face is always normal (90 ) to the line intended.
In all
In all positions.
positions. Always.
Always. Every
Every Putt.
Putt. No
No Flaws.
Flaws. Perfect
Perfect Geometry.
Geometry.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFAn MOI So High, we use Kilograms
Sweet Spot
Sweet Spot size
size depends
depends onon Physics
Physics (Classical
(Classical Mechanics)
Mechanics)
In this
In this case...
case... the
the Putter-Head
Putter-Head Moment-of-Inertia.
Moment-of-Inertia.
You need
You need aa bigger
bigger MOI
MOI to
to make
make more
more Putts.
Putts.
Even slight
Even slight mishits
mishits result
result in
in more
more misses.
misses.
That’s why
That’s why wewe created
created the
the Highest
Highest Putter-Head
Putter-Head MOIMOI ever.
ever.
No other
No other putter
putter even
even comes
comes close...
close...
Triple the
Triple the MOI
MOI of
of so-called
so-called ‘High
‘High MOI’
MOI’ putters.
putters.
All ‘High-MOI’
All ‘High-MOI’ putters
putters are
are @@ 7,000
7,000 toto 9,000
9,000 g-cm2
g-cm2
Compare... Our
Compare... Our Black
Black Hawk
Hawk @ @ 21,000
21,000 g-cm2
g-cm2 (21kg-cm2)
(21kg-cm2)
and Our
and Our Black
Black Swan
Swan @ @ 23,000
23,000 g-cm2
g-cm2 (23kg-cm2).
(23kg-cm2).
You’ll Make
You’ll Make More
More Putts...
Putts... Even
Even onon Mis-hits.
Mis-hits.
Your Finest
Your Finest Moments
Moments in in Golf.
Golf. In
In whatever
whatever Units.
Units.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFThe Real Three-Ball Putter
The Number
The Number One
One Putter
Putter Company
Company in in Golf
Golf has
has quite
quite aa reputation.
reputation.
Lots of
Lots of fancy
fancy designs.
designs. Lots
Lots of
of different
different Models.
Models.
No Balls.
No Balls. One
One Ball.
Ball. Two
Two Balls.
Balls. Three
Three Balls.
Balls.
Makes you
Makes you wonder?
wonder? Are
Are they
they all
all about
about the
the same?
same?
In other
In other words,
words, they
they must
must all
all be
be about
about equal
equal in
in performance...
performance...
Otherwise why
Otherwise why make
make soso many?
many?
We’ll tell
We’ll tell you
you why.
why. They’re
They’re still
still searching
searching for
for the
the ‘Holy
‘Holy Grail’.
Grail’.
Even the
Even the name
name says
says they’re
they’re (taking
(taking you?)
you?) on
on aa Long
Long Painful
Painful Quest.
Quest.
As much
As much asas we
we admire
admire the
the character
character Odysseus,
Odysseus, thethe Quest
Quest is
is Over.
Over.
Announcing the
Announcing the World’s
World’s FirstFirst Real
Real Three
Three Ball
Ball Putter.
Putter.
With aa Huge
With Huge Sweet-Spot...
Sweet-Spot... Three-Balls-Wide.
Three-Balls-Wide.
Try itit for
Try for yourself.
yourself.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFThe Proof is in the Putting
Science has
Science has aa Final
Final Step.
Step. The
The Trial.
Trial.
We conducted
We conducted comparative
comparative Trials
Trials with
with Players
Players ofof all
all Levels.
Levels.
Using their
Using their existing
existing putter,
putter, and
and Ours,
Ours, side
side by
by side.
side. Same
Same putts.
putts.
Make %
Make % Trials
Trials (One-Putt)...
(One-Putt)... Proximity
Proximity Trials
Trials (Three-Putt)
(Three-Putt)
Everyone who
Everyone who tested
tested was
was better
better with
with Our
Our Putters.
Putters. Everyone.
Everyone.
We were
We were surprised
surprised too.
too. We
We knew
knew itit was
was good.
good. But
But everyone?
everyone?
We’re still
We’re still searching
searching for
for that
that first
first tester
tester to
to putt
putt worse
worse with
with us.
us.
We can’t
We can’t find
find him
him (or
(or her).
her). It’s
It’s not
not like
like we’re
we’re not
not trying.
trying.
IfIf we
we find
find such
such aa golfer,
golfer, we
we intend
intend to to issue
issue aa Press
Press Release.
Release.
How Much
How Much will
will You
You Improve?
Improve? Find
Find Out
Out for
for Yourself.
Yourself. Take
Take the
the Trial.
Trial.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFWhy You need a PGA Pro Putting Lesson
OK, so
OK, so You
You are
are looking
looking at
at Our
Our Putters.
Putters. That’s
That’s nice.
nice.
But before
But before You
You buy
buy one,
one, know
know this...
this... the
the Putter
Putter is
is the
the Tool...
Tool...
But the
But the Process
Process ofof Putting
Putting Better
Better is
is what
what We We are
are focused
focused on.
on.
We did
We did Our
Our job.
job. We
We designed
designed thethe Best
Best Performing
Performing Putters
Putters Ever.
Ever.
But that’s
But that’s just
just one
one part
part of
of the
the entire
entire process
process of
of Putting
Putting Better.
Better.
The Fitting
The Fitting is
is important
important too...
too... our
our PGA
PGA Pro
Pro Partner
Partner will
will see
see to
to it.
it.
But that’s
But that’s still
still not
not all.
all.
We want
We want toto complete
complete the the process...
process... Take
Take aa Putting
Putting Lesson.
Lesson. On
On Us.
Us.
We’ll provide
We’ll provide aa Free
Free Putting
Putting Lesson,
Lesson, thanks
thanks to to Our
Our PGA
PGA Partner.
Partner.
It’s Our
It’s Our way
way of
of saying
saying Thank
Thank You...
You...
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLF“Beam Me Up!”
Putter Science...
Putter Science... is
is itit Science
Science Fact?
Fact? or
or Science
Science Fiction?
Fiction?
AA simple
simple way
way to
to find
find out,
out, is
is to
to ask
ask the
the tough
tough questions.
questions.
Ask Your
Ask Your Putter
Putter Designer...
Designer...
Why is
Why is my
my putter
putter Sweet
Sweet Spot
Spot so
so tiny?
tiny?
Why do
Why do all
all my
my longer
longer putts
putts bounce
bounce soso much?
much?
Why does
Why does my
my putter
putter feel
feel soso different
different each
each day?
day?
Why is
Why is my
my putter
putter designed
designed withwith aa built-in
built-in alignment
alignment flaw?
flaw?
And How
And How come
come II one-putt
one-putt so so seldom,
seldom, and
and three-putt
three-putt so
so much?
much?
The Cap’n
The Cap’n Kirk Kirk types
types didn’t
didn’t have
have the
the answers...
answers... We
We Do.
Do.
And we’ll
And we’ll tell
tell itit to
to you
you straight,
straight, ifif you
you care
care to
to learn
learn and
and improve.
improve.
Read On.
Read On.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFOur Challenge
There are
There are 1500
1500 Putters
Putters on
on the
the Market
Market Today.
Today.
700 are
700 are knock-offs
knock-offs ofof the
the Ping
Ping Anser.
Anser.
The Anser
The Anser was was aa brilliant
brilliant achievement...
achievement... ButBut it’s
it’s 30
30 years
years since.
since.
Why has
Why has itit been
been soso long
long since
since aa Breakthru
Breakthru has
has been
been designed?
designed?
Simple. Club
Simple. Club designers
designers are
are told
told what
what to
to design
design by
by Marketing.
Marketing.
Not one
Not one of
of them
them figured
figured out
out what
what we
we will
will now
now tell
tell you...
you...
Every putter
Every putter has
has aa fatal
fatal Flaw...
Flaw... Every
Every putter
putter is
is far
far from
from Optimum.
Optimum.
But not
But not Ours.
Ours.
We’re so
We’re so confident,
confident, OurOur Designer
Designer will
will Out-Putt
Out-Putt any
any other
other designer.
designer.
And don’t
And don’t forget
forget to
to bring
bring that
that latest
latest fancy
fancy Anser
Anser knock-off,
knock-off, boys!
boys!
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFNo Tricks. No Gimmicks. Just Physics.
Bad Putting
Bad Putting ruins
ruins more
more Golf
Golf rounds
rounds than
than one
one would
would imagine.
imagine.
But the
But the Putting
Putting Process
Process isis fairly
fairly simple,
simple, itit would
would seem.
seem.
Just roll
Just roll the
the ball
ball into
into the
the hole.
hole. Anybody
Anybody can can do
do it.
it.
So why
So why doesn’t
doesn’t everybody
everybody Putt
Putt well?
well?
More importantly
More importantly toto you...
you... do
do you
you Putt
Putt well
well enough
enough now?
now?
We didn’t
We didn’t think
think so
so either.
either.
That’s why
That’s why wewe designed
designed the
the Black
Black Hawk
Hawk andand Black
Black Swan
Swan Putters.
Putters.
Putters that
Putters that are
are designed
designed with
with Performance
Performance as as the
the reason.
reason.
Putters that
Putters that show
show You
You really
really are
are aa better
better putter
putter than
than you
you think.
think.
Putters that
Putters that make
make the
the Game
Game of of Golf
Golf aa pleasure
pleasure for
for all
all players.
players.
Enjoy Putting
Enjoy Putting again.
again.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFAre You Sure it’s Legal?
Sure. ItIt is.
Sure. is. Really.
Really. Legal.
Legal.
But We
But We Understand
Understand Why Why You
You Ask...
Ask...
All these
All these Equipment
Equipment Companies...
Companies... All All these
these R&D
R&D dollars...
dollars...
Why didn’t
Why didn’t anybody
anybody ever ever do
do all
all this
this before?
before?
Surely, itit must
Surely, must be
be Illegal.
Illegal.
No... it’s
No... it’s Legal.
Legal.
USGA Decisions
USGA Decisions 2011-144
2011-144 and
and 2011-145
2011-145 were
were issued.
issued.
In them
In them the
the Black
Black Swan
Swan and
and Black
Black Hawk
Hawk were
were ruled
ruled conforming.
conforming.
So why
So why didn’t
didn’t all
all those
those other
other companies
companies dodo all
all this
this long
long ago?
ago?
Good question.
Good question. Ask
Ask them.
them.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFWhat? No Fancy Insert?
Putter Designers
Putter Designers Love
Love to
to Make
Make Faces.
Faces.
Exotic Face
Exotic Face Materials.
Materials. Special
Special Face
Face Grooves.
Grooves. Even
Even Face
Face Inserts.
Inserts.
Why? Marketing.
Why? Marketing. ItIt sure
sure ain’t
ain’t Physics.
Physics. Think
Think “Impulse
“Impulse Time”.
Time”.
Impulse Time
Impulse Time is
is the
the split
split second
second that
that the
the ball
ball is
is on
on the
the Face.
Face.
You want
You want the
the Impulse
Impulse Time
Time to
to be
be as
as consistent
consistent as as possible.
possible.
Inserts, Grooves,
Inserts, Grooves, andand Fancy
Fancy Face
Face Materials
Materials cause
cause Variance.
Variance.
Face Insert
Face Insert Polymers
Polymers vary
vary in
in hardness
hardness andand resiliency.
resiliency.
Face Grooves
Face Grooves vary
vary the
the Ball
Ball Strike
Strike dynamics.
dynamics.
In all
In all these
these cases,
cases, Face
Face Time
Time will
will vary.
vary.
We use
We use aa Polished
Polished naturally
naturally Low-Friction
Low-Friction Face
Face Surface.
Surface.
Face Facts.
Face Facts.
Make Putts.
Make Putts. Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFAre these Eyes just for Show?
No.
No.
Oh... You
Oh... You want
want to
to know
know why...
why... I’m
I’m sorry.
sorry.
Simple... they’re
Simple... they’re Feedback
Feedback Pockets.
Pockets.
We give
We give You
You aa Huge
Huge Sweet
Sweet Spot.
Spot.
But we
But we don’t
don’t want
want YouYou to
to get
get Lazy.
Lazy.
IfIf You
You miss
miss the
the Putter’s
Putter’s Center
Center ofof Mass,
Mass, You’ll
You’ll Know
Know It.
It.
Not because
Not because You’ll
You’ll Miss
Miss the
the Putt.
Putt.
Because the
Because the Sound
Sound andand Feel
Feel will
will let
let You
You Know.
Know.
So You
So You won’t
won’t be
be punished...
punished... Just
Just Informed.
Informed.
So...
So...
Now You
Now You Know.
Know.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFCan I get one with Some Loft?
Sure. IfIf You
Sure. You want
want to
to make
make fewer
fewer Putts.
Putts.
Loft on
Loft on aa Putter
Putter was
was aa necessity
necessity 4040 years
years ago.
ago. Greens
Greens were
were bad.
bad.
OK, let’s
OK, let’s not
not say
say bad...
bad... but
but definitely
definitely not
not the
the carpets
carpets of
of today.
today.
Putters needed
Putters needed aa couple
couple degrees
degrees of of loft
loft to
to help
help compensate.
compensate.
That all
That all changed
changed inin the
the 70’s.
70’s. But
But Putter
Putter Makers
Makers stuck
stuck with
with Loft.
Loft.
Loft can
Loft can be
be bad
bad inin several
several ways.
ways.
Bounce on
Bounce on Long
Long Putts.
Putts. Skid
Skid on
on Shorter
Shorter Putts.
Putts.
ItIt Increases
Increases Compound
Compound Angle
Angle Error
Error causing
causing Misses.
Misses.
Hitting the
Hitting the Ball
Ball below
below the
the CG
CG increases
increases Distance
Distance Variance.
Variance.
Just Roll
Just Roll Balls
Balls with
with Our
Our Putter,
Putter, and
and with
with Your
Your Own
Own (the
(the Lofty
Lofty one).
one).
See?
See?
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFNo Dot? Where’s the Sweet Spot?
Putters have
Putters have been
been made
made with
with dots,
dots, grooves,
grooves, lines
lines for
for aligning.
aligning.
We don’t.
We don’t.
And there’s
And there’s aa darn
darn good
good reason
reason for
for that.
that.
When your
When your Sweet
Sweet Spot
Spot is
is the
the Size
Size of
of aa Pea,
Pea, maybe
maybe itit makes
makes sense.
sense.
But when
But when the
the Sweet
Sweet Spot
Spot is
is Balls
Balls Wide,
Wide, itit sure
sure doesn’t.
doesn’t.
Your subconscious
Your subconscious will
will redirect
redirect your
your stroke
stroke ifif there’s
there’s aa dot...
dot...
Meaning, You’ll
Meaning, You’ll probably
probably twist
twist the
the face
face in
in the
the Process.
Process.
Missing the
Missing the Putt
Putt completely.
completely. Darn
Darn Subconscious!?%@#$
Subconscious!?%@#$
Putt with
Putt with Our
Our Putters,
Putters, and
and Your
Your Subconscious
Subconscious Will
Will Be
Be On
On Your
Your Side.
Side.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFOur End Result... More Made Putts
More Made
More Made Putts...
Putts... The
The Holy
Holy Grail
Grail ofof Putter
Putter Designers
Designers Everywhere.
Everywhere.
More Made
More Made Putts.
Putts. Isn’t
Isn’t that
that what
what you’re
you’re looking
looking for
for in
in aa Putter?
Putter?
We guarantee
We guarantee youyou more
more One-Putts,
One-Putts, andand fewer
fewer Three-Putts.
Three-Putts.
How can
How can we
we guarantee
guarantee this?
this? Easy.
Easy. God’s
God’s natural
natural Laws.
Laws.
Geometry is
Geometry is the
the same
same every
every day.
day. ItIt never
never changes.
changes.
Physics is
Physics is the
the same
same every
every day.
day. ItIt never
never changes.
changes.
We use
We use geometry
geometry to to design
design better
better Putters.
Putters.
We use
We use physics
physics toto design
design better
better Putters.
Putters.
Ergo, Our
Ergo, Our Putters
Putters make
make More
More Putts.
Putts.
And that
And that will
will never
never change.
change.
Thanks to
Thanks to Geometry.
Geometry.
And Physics.
And Physics.
Amen.
Amen.
Now Go
Now Go Make
Make Some
Some Putts.
Putts. Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFWhat a PGA Professional did for me.
As aa boy,
As boy, aa great
great PGA
PGA Professional
Professional taught
taught meme all
all about
about golf.
golf.
Grip. Stance.
Grip. Stance. Swing.
Swing.
Woods. Irons.
Woods. Irons. Putters.
Putters.
Balls. Shafts.
Balls. Shafts. Grips.
Grips. Tools.
Tools.
Rules. Etiquette.
Rules. Etiquette. Sportsmanship.
Sportsmanship.
History. Courses.
History. Courses. Players.
Players. Championships.
Championships.
How to
How to Win.
Win. But
But more
more importantly,
importantly, how
how toto be
be aa Gentleman.
Gentleman.
The Lessons
The Lessons lasted
lasted aa lifetime,
lifetime, and
and extended
extended far far beyond
beyond Golf.
Golf.
We’d like
We’d like to
to express
express appreciation
appreciation to to all
all PGA
PGA Pros.
Pros.
Especially Don
Especially Don Barber,
Barber, PGA
PGA Life
Life Member.
Member.
Friend. Coach.
Friend. Coach. Teacher.
Teacher. AA Real
Real Pro.
Pro.
Thanks, Don,
Thanks, Don, for
for everything.
everything.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 23kg-cm2 MOI, Perfect Geometry
BETTER PERFORMANCE BLACK SWAN CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFIntroducing the Black Hawk
The Black
The Black Hawk
Hawk Putter
Putter byby Orion
Orion Golf...
Golf...
Flat Sole...
Flat Sole... Puts
Puts Putter
Putter in
in Perfect
Perfect Position.
Position.
Unbelievably High
Unbelievably High Moment-Of-Inertia...
Moment-Of-Inertia... 21Kg-cm2
21Kg-cm2
Huge Sweet
Huge Sweet Spot...
Spot... Nearly
Nearly Three
Three Balls
Balls Wide
Wide onon Face
Face
Perfect Geometry...
Perfect Geometry... Face
Face always
always Normal
Normal toto Intended
Intended Line.
Line.
Polished Low-Friction
Polished Low-Friction Face...
Face... No
No Grooves
Grooves toto Trap
Trap Debris.
Debris.
Clean Shape...
Clean Shape... Simple,
Simple, Intuitive
Intuitive Lines
Lines and
and Surfaces.
Surfaces.
Face Balanced...
Face Balanced... Smoothest
Smoothest Stroking
Stroking Putter
Putter inin Golf
Golf
Extremely Durable...
Extremely Durable... Sapphire
Sapphire Coating
Coating
We could
We could go
go on
on and
and on...
on...
Just Putt
Just Putt with
with ItIt for
for Five
Five Minutes.
Minutes.
Then Tell
Then Tell Us.
Us.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFOur Engineering Team
Pythagoras.
Pythagoras.
Galileo Galilei.
Galileo Galilei.
Isaac Newton.
Isaac Newton.
Blaise Pascal.
Blaise Pascal.
Thomas Edison.
Thomas Edison.
Henry Ford.
Henry Ford.
Geometry. Physics.
Geometry. Physics. Mechanics.
Mechanics. Math.
Math. Ingenuity.
Ingenuity. Common
Common Sense.
Sense.
They didn’t
They didn’t Design
Design Putters.
Putters. But
But ifif they
they did,
did, it’d
it’d be
be something
something like
like
The Black
The Black Hawk
Hawk and
and the
the Black
Black Swan
Swan Putters.
Putters.
We know,
We know, because
because wewe usedused their
their thinking.
thinking.
100%.
100%.
Read On.
Read On.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFFace It, the Face Matters
In Putting,
In Putting, it’s
it’s all
all about
about Face-Time.
Face-Time.
By that,
By that, we
we mean
mean having
having the
the Putter-Face
Putter-Face Square
Square at
at Impact.
Impact.
By Square, we mean Normal (90oo ) to the Intended Line.
By Square, we mean Normal (90 ) to the Intended Line.
But the
But the Faces
Faces of
of all
all other
other Putters
Putters areare NOT
NOT Normal.
Normal.
By that,
By that, we
we mean
mean they
they are
are only
only Normal
Normal in in one
one magical
magical position.
position.
Nowhere Else.
Nowhere Else.
And You
And You don’t
don’t know
know where
where that
that position
position is.
is.
In fact,
In fact, You
You cannot
cannot even
even find
find that
that position
position as
as aa human.
human.
Our Putters
Our Putters are
are ALWAYS
ALWAYS inin aa Face
Face Normal
Normal Position.
Position.
Pythagoras would
Pythagoras would call
call itit Perfect.
Perfect.
Perfect Geometry.
Perfect Geometry.
The New
The New Normal.
Normal.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFIf not a True Pendulum, Timing’s the Pits
Galileo figured
Galileo figured itit out.
out. Clockmakers
Clockmakers knew
knew and
and used
used it.
it.
Why don’t
Why don’t Putter
Putter makers?
makers? It’s
It’s about
about Time.
Time.
For aa Pendulum
For Pendulum to to swing
swing best,
best, itit needs
needs aa longer
longer effective
effective length.
length.
In other
In other words,
words, the
the weight
weight should
should be be in
in the
the head
head end,
end, not
not the
the grip.
grip.
Some (Heavy?)
Some (Heavy?) design
design putters
putters with
with backweights
backweights in in the
the grip
grip end...
end...
Causing aa shift
Causing shift of
of the
the balance
balance point
point farfar from
from the
the head,
head, toto the
the grip.
grip.
The result?
The result?
Like swinging
Like swinging aa hammer
hammer from
from the
the wrong
wrong end.
end. Tough
Tough to
to Time.
Time.
We use
We use our
our head.
head. So
So we
we put
put the
the weight
weight inin the
the Head.
Head. Not
Not the
the Grip.
Grip.
Galileo knew
Galileo knew better.
better. We
We do
do too.
too. Put
Put Timing
Timing onon your
your side...
side...
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFMOI... Newton Knew, and We Do Too
Everyone thinks
Everyone thinks they
they hit
hit the
the Sweet
Sweet Spot
Spot of
of their
their Putter-face.
Putter-face.
But not
But not even
even the
the best
best Tour
Tour Pros
Pros hit
hit Dead-Putter-Center.
Dead-Putter-Center.
Even aa few
Even few millimeters
millimeters offoff Center
Center can
can result
result in
in aa Miss.
Miss.
That’s why
That’s why we we created
created the
the Highest
Highest Putter-head
Putter-head MOIMOI ever.
ever.
No other
No other putter
putter even
even comes
comes close...
close...
Triple the
Triple the MOI
MOI of
of so-called
so-called ‘High
‘High MOI’
MOI’ putters.
putters.
All ‘High-MOI’
All ‘High-MOI’ putters
putters are
are @@ 7,000
7,000 toto 9,000
9,000 g-cm2
g-cm2
Compare... Our
Compare... Our Black
Black Hawk
Hawk @ @ 21,000
21,000 g-cm2
g-cm2
and Our
and Our Black
Black Swan
Swan @ @ 23,000
23,000 g-cm2.
g-cm2.
You’ll Make
You’ll Make More
More Putts...
Putts... Even
Even onon Mis-hits.
Mis-hits.
Your Finest
Your Finest Moments
Moments in in Golf.
Golf.
Thanks to
Thanks to Sir
Sir Isaac.
Isaac.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFA Two Million Dollar Putter for $259?
All depends
All depends on on whose
whose Hands
Hands it’s
it’s in,
in, Blaise
Blaise Pascal
Pascal would
would say.
say.
We use
We use hishis robust
robust Statistical
Statistical Probability
Probability Testing
Testing Techniques.
Techniques.
Our testing
Our testing shows
shows wewe increase
increase One-Putt
One-Putt probability
probability by
by over
over 15%.
15%.
ItIt also
also shows
shows reduction
reduction of
of Three-Putts
Three-Putts nearly
nearly by
by half.
half.
To Tour
To Tour Players,
Players, just
just 10%
10% more
more One-Putts
One-Putts is
is 33 shots
shots in
in 44 rounds.
rounds.
Moves the
Moves the 150th
150th Money
Money Winner
Winner up
up to
to 70th
70th position.
position.
Moves the
Moves the 100th
100th Money
Money Winner
Winner upup to
to 16th.
16th.
Moves the
Moves the 50th
50th Money
Money Winner
Winner into
into the
the Top
Top Five.
Five.
The average
The average difference
difference in
in Earnings?
Earnings? Over
Over $2
$2 million.
million.
You might
You might not
not be
be Tour
Tour Player.
Player. But
But Making
Making More
More Putts
Putts is
is priceless.
priceless.
The Black
The Black Hawk.
Hawk.
Blazing the
Blazing the Trail.
Trail.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLF“Genius is 1% Inspiration 99% Perspiration”
Thomas Edison
Thomas Edison said said that.
that. He
He should
should knowknow better
better than
than anyone.
anyone.
Ingenuity is
Ingenuity is aa wonderful
wonderful thing.
thing. ItIt makes
makes our
our lives
lives better...
better...
But only
But only ifif itit has
has aa chance
chance toto be
be turned
turned into
into aa useful
useful product.
product.
And Product
And Product Performance
Performance is is the
the true
true test
test of
of ingenuity.
ingenuity.
We’re no
We’re no geniuses.
geniuses. But
But we
we learned
learned from
from those
those who
who were.
were.
Our idea,
Our idea, that
that Putters
Putters needed
needed to
to perform
perform better
better was
was just
just aa start.
start.
ItIt took
took millions
millions of
of moments
moments of of sweating
sweating the
the details
details to
to do
do it.
it.
The result?
The result? Judge
Judge for
for yourself.
yourself. Try
Try Our
Our Putters.
Putters. Then
Then tell
tell us...
us...
Does the
Does the Light
Light Bulb
Bulb go
go off
off over
over your
your head
head too?
too?
Thanks for
Thanks for the
the Illumination,
Illumination, Mr.
Mr. Edison.
Edison.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLF“Any Color You Want, so long as it’s Black”
Henry Ford
Henry Ford was
was my
my hero
hero as
as aa boy.
boy. My
My Grandfather
Grandfather was was aa toolmaker
toolmaker
for Mister
for Mister Ford
Ford from
from 1919
1919 to
to 1959
1959 (the
(the year
year II was
was born).
born).
II read
read Ford’s
Ford’s books.
books. Studied
Studied his
his methods.
methods. Used
Used his
his techniques.
techniques.
Ford was
Ford was aa man
man who
who utilized
utilized above
above all,
all, Robust
Robust Common
Common Sense.
Sense.
The Model-T
The Model-T was
was aa great
great example
example ofof Common
Common Sense
Sense applied.
applied.
We incorporate
We incorporate Mr. Mr. Ford’s
Ford’s methods
methods in in every
every detail
detail of
of Our
Our Putters.
Putters.
Simple... aa one
Simple... one piece
piece Aircraft
Aircraft Alloy
Alloy forged
forged block.
block.
Precise... Numeric
Precise... Numeric Control
Control Machined
Machined to to Perfection.
Perfection.
Efficient... Mass
Efficient... Mass where
where itit helps.
helps. Not
Not where
where itit doesn’t.
doesn’t.
Durable... Sapphire
Durable... Sapphire Coating
Coating (hard
(hard almost
almost toto diamond).
diamond).
Universal Design...
Universal Design... Works
Works well
well with
with all
all levels
levels of
of Golfers.
Golfers.
How’d we
How’d we do,
do, Grandpa?
Grandpa?
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFWhy the PGA Professional is Who we Trust
When we
When we told
told Business
Business and
and Marketing
Marketing geniuses
geniuses about
about our
our plan
plan to
to
sell only
sell only through
through PGA
PGA Professionals,
Professionals, they
they choked
choked on
on their
their coffee.
coffee.
“What? Are
“What? Are you
you nuts?
nuts? Everybody
Everybody buys
buys Online
Online these
these days!”
days!”
But can
But can aa website
website see
see your
your grip?
grip? Stance?
Stance? Stroke?
Stroke?
Can aa telemarketer
Can telemarketer give
give you
you aa putting
putting lesson?
lesson?
Does the
Does the UPS
UPS man
man assure
assure aa perfect
perfect fit?
fit?
Now, nothing
Now, nothing against
against websites,
websites, telemarketers,
telemarketers, or or UPS
UPS guys.
guys.
But they’re
But they’re not
not PGA
PGA Professionals.
Professionals.
We’d like
We’d like to
to thank
thank the
the 15,000
15,000 plus
plus PGA
PGA Professional
Professional community,
community,
For all
For all they
they do
do for
for golfers
golfers across
across the
the country.
country. Thank
Thank you.
you.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFYou Deserve a Custom Fit
Most Putters
Most Putters are
are bought
bought offoff the
the rack,
rack, or
or even
even sight
sight unseen.
unseen.
We think
We think that
that is...
is... well,
well, to
to say
say itit frankly...
frankly... short-sighted.
short-sighted.
You need
You need aa Putter
Putter to
to Fit
Fit You
You properly,
properly, to
to Putt
Putt at
at your
your best.
best.
We provide
We provide 15
15 Lie
Lie Angles
Angles in
in One
One Degree (1oo)) Increments
Degree (1 Increments (+7/-7).
(+7/-7).
We provide
We provide any
any legal
legal shaft
shaft length...
length... and
and putter
putter grip
grip choices.
choices.
Custom for
Custom for others
others is
is Standard
Standard for for Us.
Us.
You’re going
You’re going to
to Use
Use Our
Our Putter
Putter for
for aa long,
long, long
long time.
time.
We want
We want only
only aa Perfectly
Perfectly Fit
Fit Putter
Putter inin Your
Your Hands.
Hands.
Our PGA
Our PGA Professional
Professional Fitters
Fitters will
will help
help make
make itit happen.
happen.
Custom Fit
Custom Fit to
to You.
You.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFLife is Unfair... Even the Odds
Who Says
Who Says Life
Life is
is Fair?
Fair?
Is itit Fair
Is Fair You
You weren’t
weren’t born
born into
into wealth?
wealth?
Is itit Fair
Is Fair that
that the
the other
other Kids
Kids got
got more
more Toys?
Toys?
Is itit Fair
Is Fair that
that the
the Your
Your Brother
Brother got got the
the Top
Top Bunk?
Bunk?
Is itit Fair
Is Fair that
that Your
Your High
High School
School Coach
Coach benched
benched You?You?
Is itit Fair
Is Fair that
that YourYour Best
Best Friend
Friend Married
Married YourYour Sweetheart?
Sweetheart?
Is itit Fair
Is Fair that
that Your
Your Boss
Boss gave
gave that
that Promotion
Promotion to to aa Bootlicker?
Bootlicker?
Fair?
Fair?
Heck No.
Heck No.
Fight Back...
Fight Back... the
the Only
Only Way
Way that’s...
that’s... well,
well, Fair.
Fair.
Put the
Put the Black
Black Hawk
Hawk Putter
Putter in in Your
Your Bag.
Bag.
Make More
Make More Putts.
Putts. Way
Way More.
More.
That’ll Teach
That’ll Teach ‘Em.
‘Em.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFIt’s Not Our Sole Achievement
But it’s
But it’s the
the Sole
Sole Putter
Putter that
that really
really does
does it.
it.
The Sole,
The Sole, that
that is.
is. It’s
It’s Flat.
Flat.
ItIt puts
puts the
the Putter
Putter in
in the
the same
same Orientation
Orientation Every
Every Day.
Day.
So Your
So Your Hand
Hand Position
Position and
and Setup
Setup will
will Never
Never Vary.
Vary.
Which means,
Which means, You’ll
You’ll Putt
Putt More
More Consistently.
Consistently.
ItIt also
also helps
helps usus Control
Control the
the Face
Face Position.
Position.
It’s aa Key
It’s Key part
part of
of Our
Our Putter’s
Putter’s ‘Perfect
‘Perfect Geometry’.
Geometry’.
It’s not
It’s not the
the Sole
Sole Reason
Reason to to Use
Use Our
Our Putters.
Putters.
But we’re
But we’re ‘Sole’d’
‘Sole’d’ on
on it.
it.
You’ll be
You’ll be too.
too.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFEver Sink a Thirty Footer off the Heel?
Of course
Of course not.
not.
Thirty Foot
Thirty Foot Putts
Putts that
that are
are hit
hit off
off the
the Sweet
Sweet Spot
Spot don’t
don’t go
go in...
in...
Or can
Or can they?
they?
We routinely
We routinely place
place aa ball
ball off
off the
the extreme
extreme heel heel or
or toe
toe in
in tests.
tests.
You’d be
You’d be amazed
amazed how
how many
many of of those
those test
test putts
putts are
are sunk.
sunk.
Now, you’d
Now, you’d never
never intentionally
intentionally hit hit itit nearly
nearly three
three inches
inches off.
off.
But itit demonstrates
But demonstrates thethe bigger
bigger point
point about
about OurOur 21kg-cm2
21kg-cm2 MOI...
MOI...
On small
On small mis-hits,
mis-hits, the
the Ball
Ball acts
acts like
like aa perfect
perfect strike.
strike.
On bigger
On bigger mis-hits,
mis-hits, you
you still
still have
have aa chance
chance to to make
make the
the putt.
putt.
No other
No other Putter
Putter in
in the
the World
World makes
makes so
so many
many Putts.
Putts.
Nobody. Just
Nobody. Just Us.
Us.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFLittle MOI Putters = Fewer Made Putts
Don’t Take
Don’t Take Our
Our Word
Word for
for It.
It.
The VP
The VP of
of Technical
Technical Services
Services of
of aa Major
Major Club-Fitter
Club-Fitter says
says this...
this...
“...The MOI information presented explained the relationship between the MOI of Low and
High Moment putter heads and the effective sweet spot in putters.
Also illustrated was the effect of off-center hits with low MOI putters vs. high MOI putters.
After the presentation, a seasoned clubmaker came up to me and said
“Based on the information presented, why would anyone want to use
anything but the highest MOI putter available?”
My response was “I don’t know.”
The fact is, the higher the MOI in a putter head, the better chance a player has to making putts.
Compared with “look,” alignment features and feel, MOI ranks at the top of the list.
So, if making putts is something you or your customers want to do more of,
knowing which putter gives you the best chance of doing just that is vitally important.”
Britt Lindsey, VP Technical Services, Ralph Maltby’s GolfWorks
Our Breakthrough
Our Breakthrough Performance
Performance Putters,
Putters, The
The New
New High
High in
in MOI.
MOI.
23kg-cm2 Black
23kg-cm2 Black Swan...
Swan... 21kg-cm2
21kg-cm2 Black
Black Hawk
Hawk
Nobody else
Nobody else isis close.
close.
Bye-bye, Little.
Bye-bye, Little.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFRemember 1986?
IfIf You
You are
are Old
Old Enough,
Enough, You
You might
might remember
remember 1986.
1986.
AA Year
Year for
for Three
Three Dramatic
Dramatic Demonstrations
Demonstrations inin Applied
Applied Science
Science
January 28,
January 28, 1986...
1986... The
The Challenger
Challenger Disaster.
Disaster.
April 26,
April 26, 1986...
1986... The
The Chernobyl
Chernobyl Disaster.
Disaster.
April 13,
April 13, 1986...
1986... The
The Greatest
Greatest Ever
Ever Winning
Winning the
the Masters
Masters at
at age
age 46.
46.
Winning The
Winning The Masters?
Masters?
Remember the
Remember the Putter
Putter He
He Used?
Used? That
That Great
Great BigBig Putter?
Putter?
ItIt was
was slightly
slightly bigger
bigger than
than all
all other
other Putters,
Putters, and
and He He added
added weight.
weight.
The larger
The larger frame
frame size
size plus
plus the
the mods
mods gave
gave itit superior
superior MOI.
MOI.
Not nearly
Not nearly as
as much
much asas Our
Our Putters...
Putters... but
but itit helped.
helped.
At least
At least one
one good
good thing
thing happened
happened in in 1986.
1986.
What aa Year.
What Year.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFI’ll Bet You Hate Breaking Putts
You Won’t
You Won’t Have
Have To,
To, Any
Any More.
More.
Breaking Putts
Breaking Putts are
are the
the Toughest
Toughest to to Make,
Make, for
for several
several reasons.
reasons.
Speed Control
Speed Control is
is at
at aa Premium.
Premium.
Strike Location
Strike Location onon the
the Putter-Face
Putter-Face isis Critical.
Critical.
Your Estimation
Your Estimation ofof Break
Break is
is Conditioned
Conditioned by by Prior
Prior Putting.
Putting.
We solve
We solve all
all these
these Issues.
Issues.
Our Speed
Our Speed Control
Control is
is the
the Tightest
Tightest inin Golf
Golf by
by Far
Far and
and Away.
Away.
Our Strike
Our Strike Variance
Variance is
is the
the Smallest
Smallest of of any
any Putterhead
Putterhead in
in Golf.
Golf.
Your Break
Your Break Estimation
Estimation will
will Improve
Improve due
due toto the
the above
above Two
Two Factors.
Factors.
Breaking Putts...
Breaking Putts...
You’ll Break
You’ll Break Them.
Them.
Not Your
Not Your Putter.
Putter.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFWhen You have Momentum on Your Side...
You don’t
You don’t want
want to
to fritter
fritter itit away.
away.
Putts are
Putts are usually
usually left
left short
short because
because of of insufficient
insufficient Momentum.
Momentum.
Your Putter
Your Putter Head
Head either
either doesn’t
doesn’t develop
develop enough
enough Momentum...
Momentum...
Or Momentum
Or Momentum isis frittered
frittered away
away by
by aa Poor
Poor Momentum
Momentum Transfer.
Transfer.
We solve
We solve both
both Problems.
Problems.
Our 10:1
Our 10:1 ratio
ratio of
of Head
Head Mass
Mass to to Ball
Ball increases
increases Head
Head Momentum.
Momentum.
Our More
Our More Efficient
Efficient Striking
Striking ‘3x
‘3x MOI’
MOI’ results
results inin less
less Momentum
Momentum Lost.
Lost.
The Result?
The Result? You
You leave
leave fewer
fewer Putts
Putts Short,
Short, Making
Making More
More of
of Them.
Them.
Your Distance
Your Distance Control
Control is
is better,
better, especially
especially onon Longer
Longer Putts.
Putts.
Momentum...
Momentum...
You’ll Have
You’ll Have It.
It.
Always.
Always.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFWhy 51 of 100 from 15 feet is (im)Possible
Unless You
Unless You know
know Binomial
Binomial Probability,
Probability, You
You Won’t
Won’t believe
believe this.
this.
That’s OK.
That’s OK. All
All that
that matters
matters is
is that
that it’s
it’s true,
true, and
and II know
know it.
it.
My wife
My wife isis aa mathematician
mathematician also. also. She
She watches
watches me me test
test Putters.
Putters.
One day,
One day, she
she sayssays “You’re
“You’re slightly
slightly better
better when
when II am
am not
not there!”
there!”
Of course,
Of course, II responded,
responded, she’sshe’s just
just aa very
very pleasant
pleasant distraction.
distraction.
She insists
She insists on on refereeing
refereeing me me inin aa trial...
trial... picks
picks aa tough
tough Putt.
Putt.
II miss
miss the
the first
first five...
five... she
she says,
says, “See?”
“See?”
II make
make thethe next
next 9,
9, and
and 51 51 out
out ofof 100
100 from
from 1515 feet,
feet, total.
total.
Now here’s
Now here’s thethe Math...
Math...
IfIf Tour
Tour Players
Players are are 20%
20% from
from fifteen
fifteen feet,
feet, with
with their
their Putters,
Putters,
The odds
The odds are
are 193
193 billion
billion to
to One
One that
that any
any could
could make
make 51+/100.
51+/100.
All True.
All True. ItIt Ain’t
Ain’t Me.
Me.
It’s the
It’s the Putter.
Putter.
Custom Fit & Sold
Only by PGA Pros
Putterhead shown lighter in color than
actual matte black, for image clarity
440g, 21kg-cm2 MOI Perfect Geometry
BETTER PERFORMANCE BLACK HAWK CONFORMS
FROM BETTER SCIENCE TO USGA RULES OF GOLFYou can also read
