It's a Black Swan alright

Page created by Danny Morgan
 
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It’s a Black Swan alright
         There’s something
         There’s something called
                           called the
                                  the Black
                                      Black Swan
                                            Swan Theory.
                                                 Theory.

ItIt describes
     describes an
               an Event,
                  Event, soso rare
                              rare and
                                    and unpredicted,
                                         unpredicted, that
                                                         that itit shocks
                                                                   shocks all.
                                                                          all.
                    ItIt Changes
                         Changes the
                                   the Game.
                                       Game. Forever.
                                               Forever.
Even though
Even    though unpredicted,
               unpredicted, after
                                after the
                                      the fact,
                                          fact, itit seems
                                                     seems totally
                                                           totally obvious.
                                                                     obvious.

        In golf,
        In golf, there
                 there have
                       have been
                             been several
                                    several Black
                                             Black Swan
                                                   Swan Events.
                                                        Events.
           The Haskell
          The  Haskell Ball.
                        Ball. Steel
                              Steel Shafts.
                                     Shafts. The
                                             The Sand
                                                 Sand Wedge.
                                                      Wedge.
              One Tough
             One    Tough Texan
                          Texan overcoming
                                  overcoming TheThe Crash.
                                                    Crash.
                        God creating
                        God  creating Titanium.
                                       Titanium.

  Introducing... Golf’s
  Introducing... Golf’s next
                        next Black
                             Black Swan.
                                   Swan. The
                                         The Black
                                             Black Swan
                                                   Swan Putter.
                                                        Putter.

                                                        Custom Fit & Sold
                                                        Only by PGA Pros

                                                       Putterhead shown lighter in color than
                                                        actual matte black, for image clarity

          440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                              BLACK SWAN CONFORMS
FROM BETTER SCIENCE                              TO USGA RULES OF GOLF
Wow! ... It’s Big
That’s the
That’s the normal
           normal first
                  first reaction,
                        reaction, to
                                   to seeing
                                      seeing the
                                             the Black
                                                 Black Swan
                                                       Swan Putter.
                                                               Putter.
 One Major
One  Major Winner
            Winner asked
                    asked ifif we
                               we made
                                  made aa bigger
                                          bigger model...
                                                 model... (jokingly).
                                                          (jokingly).

But then
But then he
          he putted
             putted with
                       with it.
                             it. And
                                 And putted
                                       putted some
                                              some more.
                                                     more. NoNo more
                                                                more jokes.
                                                                       jokes.
                     Suddenly, the
                    Suddenly,      the focus
                                        focus changed.
                                               changed.
      Putts went
     Putts  went inin from
                      from short
                             short distances,
                                      distances, middle
                                                  middle distances...
                                                           distances...
            80 footers
           80  footers looked
                          looked in in the
                                       the hole
                                           hole the
                                                 the whole
                                                     whole way.
                                                             way.
  “Clean Feel”...
  “Clean  Feel”... “Really
                   “Really Great
                             Great Balance”...
                                      Balance”... “Stable
                                                  “Stable Like
                                                           Like No
                                                                No Other”
                                                                    Other”
            And then
           And   then the
                        the Data
                            Data from
                                    from Comparative
                                          Comparative Trials...
                                                          Trials...
 One Top
 One  Top 100
           100 Teaching
                Teaching ProPro was
                                  was 89%
                                        89% better
                                             better than
                                                     than with
                                                           with his
                                                                 his putter.
                                                                     putter.
   Everybody was
   Everybody    was better...
                     better... NoNo Exceptions.
                                     Exceptions. The
                                                   The least
                                                       least so
                                                              so far?
                                                                 far? 14%
                                                                      14%
     Now suddenly,
     Now  suddenly, Every
                        Every Other
                               Other Putter
                                        Putter Looks
                                               Looks to
                                                      to Be
                                                         Be Shrinking.
                                                             Shrinking.

                                                        Custom Fit & Sold
                                                        Only by PGA Pros

                                                       Putterhead shown lighter in color than
                                                        actual matte black, for image clarity

          440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                              BLACK SWAN CONFORMS
FROM BETTER SCIENCE                              TO USGA RULES OF GOLF
Perfect Geometry... Conceived in a Flash
      The Compound
      The Compound Angle
                       Angle Alignment
                               Alignment Error
                                           Error Flaw.
                                                 Flaw. Who
                                                       Who knew?
                                                              knew?
        Putters for
       Putters  for decades
                    decades have
                               have been
                                    been fooling
                                           fooling their
                                                    their owners.
                                                          owners.
           Golfers thought
          Golfers   thought they
                              they were
                                   were lined
                                         lined up
                                               up correctly...
                                                   correctly...
          and they
          and  they were...
                     were... Almost.
                             Almost. Not
                                     Not quite.
                                          quite. OK,
                                                 OK, Not
                                                     Not at
                                                          at all.
                                                             all.

   In reality
   In reality the
              the face-plane
                  face-plane of    of all
                                      all other
                                          other putters
                                                  putters isis only
                                                               only correct
                                                                     correct to
                                                                             to
  the line
 the   line imagined
            imagined in in oneone magical
                                  magical handhand position,
                                                      position, nowhere
                                                                nowhere else.
                                                                          else.
You aim
You  aim straight,
          straight, but
                    but faceface points
                                  points atat the
                                              the edge
                                                   edge ofof the
                                                             the hole
                                                                 hole @@ 30
                                                                         30 feet.
                                                                             feet.
               That is,
               That  is, ifif you
                              you don’t
                                  don’t putt
                                         putt with
                                               with Our
                                                      Our Putters.
                                                          Putters.
             We use
             We use ‘Perfect
                      ‘Perfect Geometry’
                                   Geometry’ to to assure
                                                    assure that
                                                              that our
                                                                   our
       putter-face  is always      normal    (90 oo) to the line intended.
       putter-face is always normal (90 ) to the line intended.
  In all
 In  all positions.
         positions. Always.
                     Always. Every
                                 Every Putt.
                                        Putt. No
                                               No Flaws.
                                                   Flaws. Perfect
                                                           Perfect Geometry.
                                                                     Geometry.

                                                           Custom Fit & Sold
                                                           Only by PGA Pros

                                                          Putterhead shown lighter in color than
                                                           actual matte black, for image clarity

           440g, 23kg-cm2 MOI, Perfect Geometry

 BETTER PERFORMANCE                               BLACK SWAN CONFORMS
 FROM BETTER SCIENCE                               TO USGA RULES OF GOLF
An MOI So High, we use Kilograms
 Sweet Spot
 Sweet  Spot size
               size depends
                     depends onon Physics
                                   Physics (Classical
                                              (Classical Mechanics)
                                                           Mechanics)
     In this
     In  this case...
               case... the
                       the Putter-Head
                            Putter-Head Moment-of-Inertia.
                                            Moment-of-Inertia.
          You need
          You   need aa bigger
                         bigger MOI
                                 MOI to
                                      to make
                                         make more
                                                 more Putts.
                                                       Putts.
           Even slight
          Even    slight mishits
                         mishits result
                                   result in
                                           in more
                                              more misses.
                                                     misses.
  That’s why
  That’s  why wewe created
                    created the
                              the Highest
                                  Highest Putter-Head
                                             Putter-Head MOIMOI ever.
                                                                 ever.
               No other
               No  other putter
                          putter even
                                  even comes
                                        comes close...
                                                  close...
         Triple the
        Triple   the MOI
                      MOI of
                           of so-called
                              so-called ‘High
                                          ‘High MOI’
                                                 MOI’ putters.
                                                      putters.
      All ‘High-MOI’
     All   ‘High-MOI’ putters
                        putters are
                                 are @@ 7,000
                                        7,000 toto 9,000
                                                   9,000 g-cm2
                                                           g-cm2
   Compare... Our
   Compare...    Our Black
                      Black Hawk
                             Hawk @ @ 21,000
                                       21,000 g-cm2
                                                g-cm2 (21kg-cm2)
                                                       (21kg-cm2)
     and Our
     and     Our Black
                 Black Swan
                        Swan @ @ 23,000
                                  23,000 g-cm2
                                            g-cm2 (23kg-cm2).
                                                    (23kg-cm2).
            You’ll Make
            You’ll Make More
                          More Putts...
                                Putts... Even
                                         Even onon Mis-hits.
                                                   Mis-hits.
       Your Finest
       Your   Finest Moments
                      Moments in  in Golf.
                                     Golf. In
                                           In whatever
                                               whatever Units.
                                                           Units.

                                                    Custom Fit & Sold
                                                    Only by PGA Pros

                                                   Putterhead shown lighter in color than
                                                    actual matte black, for image clarity

        440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                          BLACK SWAN CONFORMS
FROM BETTER SCIENCE                          TO USGA RULES OF GOLF
The Real Three-Ball Putter
 The Number
 The  Number One
               One Putter
                     Putter Company
                            Company in  in Golf
                                           Golf has
                                                 has quite
                                                     quite aa reputation.
                                                              reputation.
           Lots of
          Lots  of fancy
                   fancy designs.
                         designs. Lots
                                     Lots of
                                          of different
                                             different Models.
                                                        Models.
              No Balls.
             No  Balls. One
                        One Ball.
                             Ball. Two
                                   Two Balls.
                                         Balls. Three
                                                Three Balls.
                                                       Balls.
         Makes you
        Makes    you wonder?
                      wonder? Are
                                Are they
                                      they all
                                           all about
                                               about the
                                                      the same?
                                                           same?
  In other
  In other words,
            words, they
                    they must
                         must all
                               all be
                                    be about
                                       about equal
                                               equal in
                                                      in performance...
                                                         performance...
                    Otherwise why
                    Otherwise  why make
                                      make soso many?
                                                 many?

   We’ll tell
   We’ll tell you
              you why.
                  why. They’re
                        They’re still
                                    still searching
                                          searching for
                                                      for the
                                                          the ‘Holy
                                                               ‘Holy Grail’.
                                                                     Grail’.
Even the
Even the name
          name says
                 says they’re
                       they’re (taking
                                (taking you?)
                                            you?) on
                                                  on aa Long
                                                        Long Painful
                                                               Painful Quest.
                                                                        Quest.
As much
As much asas we
              we admire
                 admire the
                          the character
                               character Odysseus,
                                              Odysseus, thethe Quest
                                                                Quest is
                                                                      is Over.
                                                                         Over.
       Announcing the
       Announcing     the World’s
                          World’s FirstFirst Real
                                             Real Three
                                                  Three Ball
                                                          Ball Putter.
                                                                Putter.
            With aa Huge
           With     Huge Sweet-Spot...
                          Sweet-Spot... Three-Balls-Wide.
                                             Three-Balls-Wide.
                           Try itit for
                           Try      for yourself.
                                        yourself.
                                                          Custom Fit & Sold
                                                           Only by PGA Pros

                                                       Putterhead shown lighter in color than
                                                        actual matte black, for image clarity

           440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                              BLACK SWAN CONFORMS
FROM BETTER SCIENCE                              TO USGA RULES OF GOLF
The Proof is in the Putting
               Science has
               Science  has aa Final
                               Final Step.
                                      Step. The
                                            The Trial.
                                                 Trial.
  We conducted
  We conducted comparative
                  comparative Trials
                                  Trials with
                                         with Players
                                              Players ofof all
                                                           all Levels.
                                                               Levels.
 Using their
 Using their existing
             existing putter,
                      putter, and
                              and Ours,
                                    Ours, side
                                          side by
                                                by side.
                                                   side. Same
                                                         Same putts.
                                                                 putts.
    Make %
    Make  % Trials
             Trials (One-Putt)...
                    (One-Putt)... Proximity
                                  Proximity Trials
                                              Trials (Three-Putt)
                                                     (Three-Putt)

  Everyone who
  Everyone who tested
                tested was
                       was better
                            better with
                                   with Our
                                         Our Putters.
                                             Putters. Everyone.
                                                      Everyone.
  We were
  We were surprised
          surprised too.
                     too. We
                          We knew
                             knew itit was
                                       was good.
                                           good. But
                                                 But everyone?
                                                      everyone?

 We’re still
 We’re    still searching
                searching for
                            for that
                                 that first
                                      first tester
                                             tester to
                                                     to putt
                                                        putt worse
                                                             worse with
                                                                    with us.
                                                                          us.
       We can’t
       We   can’t find
                  find him
                        him (or
                             (or her).
                                 her). It’s
                                        It’s not
                                             not like
                                                 like we’re
                                                      we’re not
                                                             not trying.
                                                                 trying.
  IfIf we
       we find
           find such
                 such aa golfer,
                         golfer, we
                                  we intend
                                     intend to to issue
                                                  issue aa Press
                                                           Press Release.
                                                                  Release.
How Much
How    Much will
              will You
                   You Improve?
                        Improve? Find
                                    Find Out
                                           Out for
                                                for Yourself.
                                                    Yourself. Take
                                                              Take the
                                                                    the Trial.
                                                                         Trial.

                                                         Custom Fit & Sold
                                                         Only by PGA Pros

                                                        Putterhead shown lighter in color than
                                                         actual matte black, for image clarity

          440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                               BLACK SWAN CONFORMS
FROM BETTER SCIENCE                               TO USGA RULES OF GOLF
Why You need a PGA Pro Putting Lesson
         OK, so
        OK,  so You
                You are
                    are looking
                        looking at
                                 at Our
                                    Our Putters.
                                        Putters. That’s
                                                  That’s nice.
                                                          nice.
   But before
   But  before You
                You buy
                    buy one,
                         one, know
                              know this...
                                    this... the
                                            the Putter
                                                Putter is
                                                       is the
                                                          the Tool...
                                                              Tool...
  But the
  But the Process
          Process ofof Putting
                       Putting Better
                               Better is
                                      is what
                                         what We We are
                                                    are focused
                                                         focused on.
                                                                  on.

 We did
 We  did Our
         Our job.
              job. We
                   We designed
                      designed thethe Best
                                      Best Performing
                                            Performing Putters
                                                       Putters Ever.
                                                               Ever.
 But that’s
 But that’s just
            just one
                 one part
                      part of
                           of the
                              the entire
                                   entire process
                                          process of
                                                  of Putting
                                                     Putting Better.
                                                             Better.

 The Fitting
 The Fitting is
              is important
                 important too...
                              too... our
                                     our PGA
                                         PGA Pro
                                              Pro Partner
                                                    Partner will
                                                              will see
                                                                   see to
                                                                       to it.
                                                                          it.
                         But that’s
                         But  that’s still
                                      still not
                                            not all.
                                                all.
We want
We want toto complete
             complete the the process...
                              process... Take
                                            Take aa Putting
                                                     Putting Lesson.
                                                              Lesson. On
                                                                       On Us.
                                                                           Us.
 We’ll provide
 We’ll provide aa Free
                    Free Putting
                         Putting Lesson,
                                   Lesson, thanks
                                             thanks to to Our
                                                          Our PGA
                                                               PGA Partner.
                                                                    Partner.
                  It’s Our
                  It’s Our way
                           way of
                                of saying
                                     saying Thank
                                             Thank You...
                                                      You...

                                                         Custom Fit & Sold
                                                         Only by PGA Pros

                                                        Putterhead shown lighter in color than
                                                         actual matte black, for image clarity

          440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                              BLACK SWAN CONFORMS
FROM BETTER SCIENCE                              TO USGA RULES OF GOLF
“Beam Me Up!”
    Putter Science...
    Putter Science... is
                      is itit Science
                              Science Fact?
                                      Fact? or
                                            or Science
                                               Science Fiction?
                                                       Fiction?

   AA simple
      simple way
               way to
                    to find
                        find out,
                              out, is
                                   is to
                                      to ask
                                         ask the
                                              the tough
                                                  tough questions.
                                                          questions.
                     Ask Your
                    Ask    Your Putter
                                Putter Designer...
                                         Designer...
              Why is
              Why   is my
                       my putter
                            putter Sweet
                                     Sweet Spot
                                             Spot so
                                                   so tiny?
                                                      tiny?
          Why do
          Why  do all
                   all my
                       my longer
                            longer putts
                                     putts bounce
                                            bounce soso much?
                                                         much?
         Why does
        Why   does my
                    my putter
                          putter feel
                                 feel soso different
                                           different each
                                                      each day?
                                                            day?
  Why is
 Why    is my
           my putter
              putter designed
                       designed withwith aa built-in
                                            built-in alignment
                                                     alignment flaw?
                                                                 flaw?
And How
And How come
           come II one-putt
                   one-putt so so seldom,
                                   seldom, and
                                             and three-putt
                                                  three-putt so
                                                              so much?
                                                                 much?

     The Cap’n
    The   Cap’n Kirk Kirk types
                          types didn’t
                                didn’t have
                                          have the
                                                 the answers...
                                                     answers... We
                                                                 We Do.
                                                                     Do.
And we’ll
And we’ll tell
          tell itit to
                    to you
                       you straight,
                            straight, ifif you
                                           you care
                                                care to
                                                      to learn
                                                         learn and
                                                               and improve.
                                                                    improve.
                                  Read On.
                                 Read       On.
                                                           Custom Fit & Sold
                                                            Only by PGA Pros

                                                      Putterhead shown lighter in color than
                                                       actual matte black, for image clarity

         440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                             BLACK SWAN CONFORMS
FROM BETTER SCIENCE                             TO USGA RULES OF GOLF
Our Challenge
             There are
            There    are 1500
                          1500 Putters
                                Putters on
                                         on the
                                             the Market
                                                 Market Today.
                                                           Today.
                 700 are
                 700   are knock-offs
                            knock-offs ofof the
                                            the Ping
                                                Ping Anser.
                                                     Anser.
 The Anser
 The Anser was was aa brilliant
                      brilliant achievement...
                                achievement... ButBut it’s
                                                      it’s 30
                                                            30 years
                                                               years since.
                                                                     since.
 Why has
 Why  has itit been
               been soso long
                         long since
                               since aa Breakthru
                                        Breakthru has
                                                    has been
                                                          been designed?
                                                                 designed?

  Simple. Club
  Simple. Club designers
               designers are
                          are told
                              told what
                                   what to
                                        to design
                                           design by
                                                   by Marketing.
                                                      Marketing.
     Not one
     Not one of
             of them
                them figured
                     figured out
                              out what
                                  what we
                                       we will
                                           will now
                                                now tell
                                                    tell you...
                                                         you...

 Every putter
 Every putter has
               has aa fatal
                      fatal Flaw...
                            Flaw... Every
                                    Every putter
                                           putter is
                                                  is far
                                                     far from
                                                          from Optimum.
                                                               Optimum.
                              But not
                              But  not Ours.
                                       Ours.
We’re so
We’re so confident,
         confident, OurOur Designer
                           Designer will
                                      will Out-Putt
                                           Out-Putt any
                                                      any other
                                                           other designer.
                                                                 designer.
 And don’t
And  don’t forget
           forget to
                  to bring
                      bring that
                             that latest
                                  latest fancy
                                          fancy Anser
                                                Anser knock-off,
                                                         knock-off, boys!
                                                                    boys!

                                                       Custom Fit & Sold
                                                       Only by PGA Pros

                                                      Putterhead shown lighter in color than
                                                       actual matte black, for image clarity

          440g, 23kg-cm2 MOI, Perfect Geometry

 BETTER PERFORMANCE                            BLACK SWAN CONFORMS
 FROM BETTER SCIENCE                            TO USGA RULES OF GOLF
No Tricks. No Gimmicks. Just Physics.
  Bad Putting
  Bad Putting ruins
               ruins more
                      more Golf
                             Golf rounds
                                   rounds than
                                            than one
                                                 one would
                                                         would imagine.
                                                                imagine.
     But the
    But  the Putting
             Putting Process
                      Process isis fairly
                                    fairly simple,
                                           simple, itit would
                                                        would seem.
                                                               seem.
        Just roll
       Just  roll the
                  the ball
                      ball into
                           into the
                                the hole.
                                      hole. Anybody
                                            Anybody can  can do
                                                             do it.
                                                                 it.
               So why
              So   why doesn’t
                       doesn’t everybody
                                 everybody Putt
                                              Putt well?
                                                   well?
    More importantly
    More  importantly toto you...
                            you... do
                                   do you
                                      you Putt
                                           Putt well
                                                well enough
                                                        enough now?
                                                                 now?

                      We didn’t
                      We  didn’t think
                                 think so
                                        so either.
                                            either.
That’s why
That’s why wewe designed
                designed the
                           the Black
                               Black Hawk
                                       Hawk andand Black
                                                   Black Swan
                                                          Swan Putters.
                                                                  Putters.
   Putters that
   Putters  that are
                 are designed
                     designed with
                                with Performance
                                      Performance as  as the
                                                         the reason.
                                                               reason.
 Putters that
 Putters  that show
               show You
                     You really
                         really are
                                 are aa better
                                        better putter
                                                putter than
                                                       than you
                                                              you think.
                                                                   think.
  Putters that
  Putters  that make
                make the
                      the Game
                          Game of of Golf
                                     Golf aa pleasure
                                             pleasure for
                                                       for all
                                                           all players.
                                                                players.
                        Enjoy Putting
                        Enjoy  Putting again.
                                         again.

                                                      Custom Fit & Sold
                                                      Only by PGA Pros

                                                     Putterhead shown lighter in color than
                                                      actual matte black, for image clarity

          440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                            BLACK SWAN CONFORMS
FROM BETTER SCIENCE                            TO USGA RULES OF GOLF
Are You Sure it’s Legal?
                    Sure. ItIt is.
                    Sure.      is. Really.
                                   Really. Legal.
                                            Legal.
               But We
               But We Understand
                       Understand Why   Why You
                                              You Ask...
                                                    Ask...
   All these
   All these Equipment
             Equipment Companies...
                         Companies... All  All these
                                                these R&D
                                                       R&D dollars...
                                                            dollars...
          Why didn’t
          Why  didn’t anybody
                      anybody ever ever do
                                        do all
                                             all this
                                                 this before?
                                                      before?
                   Surely, itit must
                   Surely,       must be
                                      be Illegal.
                                           Illegal.

                        No... it’s
                        No... it’s Legal.
                                   Legal.
      USGA Decisions
      USGA  Decisions 2011-144
                      2011-144 and
                                 and 2011-145
                                      2011-145 were
                                               were issued.
                                                    issued.
In them
In them the
        the Black
            Black Swan
                  Swan and
                       and Black
                            Black Hawk
                                     Hawk were
                                          were ruled
                                                ruled conforming.
                                                      conforming.

 So why
 So why didn’t
        didn’t all
               all those
                   those other
                         other companies
                               companies dodo all
                                              all this
                                                  this long
                                                       long ago?
                                                            ago?
                     Good question.
                    Good  question. Ask
                                    Ask them.
                                        them.

                                                      Custom Fit & Sold
                                                      Only by PGA Pros

                                                     Putterhead shown lighter in color than
                                                      actual matte black, for image clarity

        440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                            BLACK SWAN CONFORMS
FROM BETTER SCIENCE                            TO USGA RULES OF GOLF
What? No Fancy Insert?
             Putter Designers
             Putter   Designers Love
                                   Love to
                                        to Make
                                           Make Faces.
                                                Faces.
Exotic Face
Exotic Face Materials.
            Materials. Special
                          Special Face
                                   Face Grooves.
                                         Grooves. Even
                                                  Even Face
                                                       Face Inserts.
                                                            Inserts.
  Why? Marketing.
 Why?   Marketing. ItIt sure
                        sure ain’t
                             ain’t Physics.
                                   Physics. Think
                                            Think “Impulse
                                                   “Impulse Time”.
                                                             Time”.

 Impulse Time
 Impulse    Time is
                  is the
                     the split
                         split second
                               second that
                                        that the
                                              the ball
                                                  ball is
                                                        is on
                                                           on the
                                                               the Face.
                                                                   Face.
  You want
  You want the
             the Impulse
                 Impulse Time
                            Time to
                                  to be
                                     be as
                                        as consistent
                                            consistent as as possible.
                                                              possible.
  Inserts, Grooves,
 Inserts,  Grooves, andand Fancy
                           Fancy Face
                                  Face Materials
                                        Materials cause
                                                    cause Variance.
                                                             Variance.
     Face Insert
    Face   Insert Polymers
                   Polymers vary
                               vary in
                                    in hardness
                                       hardness andand resiliency.
                                                         resiliency.
           Face Grooves
          Face   Grooves vary
                           vary the
                                 the Ball
                                      Ball Strike
                                           Strike dynamics.
                                                  dynamics.
              In all
              In all these
                     these cases,
                            cases, Face
                                    Face Time
                                           Time will
                                                 will vary.
                                                      vary.

    We use
    We use aa Polished
              Polished naturally
                       naturally Low-Friction
                                 Low-Friction Face
                                              Face Surface.
                                                   Surface.
                          Face Facts.
                          Face Facts.
                          Make Putts.
                         Make   Putts.         Custom Fit & Sold
                                               Only by PGA Pros

                                                     Putterhead shown lighter in color than
                                                      actual matte black, for image clarity

        440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                           BLACK SWAN CONFORMS
FROM BETTER SCIENCE                           TO USGA RULES OF GOLF
Are these Eyes just for Show?
                                 No.
                                 No.

             Oh... You
             Oh... You want
                       want to
                            to know
                               know why...
                                    why... I’m
                                           I’m sorry.
                                               sorry.

                 Simple... they’re
                Simple...  they’re Feedback
                                     Feedback Pockets.
                                                 Pockets.
                   We give
                  We   give You
                             You aa Huge
                                    Huge Sweet
                                           Sweet Spot.
                                                   Spot.
                  But we
                  But we don’t
                          don’t want
                                want YouYou to
                                            to get
                                                get Lazy.
                                                     Lazy.
    IfIf You
         You miss
             miss the
                   the Putter’s
                        Putter’s Center
                                  Center ofof Mass,
                                              Mass, You’ll
                                                      You’ll Know
                                                             Know It.
                                                                  It.
                  Not because
                  Not because You’ll
                                  You’ll Miss
                                          Miss the
                                               the Putt.
                                                     Putt.
           Because the
          Because    the Sound
                         Sound andand Feel
                                       Feel will
                                             will let
                                                  let You
                                                      You Know.
                                                           Know.
             So You
             So You won’t
                     won’t be
                            be punished...
                               punished... Just
                                              Just Informed.
                                                    Informed.
                                    So...
                                   So...
                             Now You
                            Now   You Know.
                                        Know.
                                                        Custom Fit & Sold
                                                        Only by PGA Pros

                                                   Putterhead shown lighter in color than
                                                    actual matte black, for image clarity

       440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                          BLACK SWAN CONFORMS
FROM BETTER SCIENCE                          TO USGA RULES OF GOLF
Can I get one with Some Loft?
                Sure. IfIf You
               Sure.       You want
                               want to
                                     to make
                                        make fewer
                                               fewer Putts.
                                                        Putts.
Loft on
Loft on aa Putter
           Putter was
                   was aa necessity
                            necessity 4040 years
                                           years ago.
                                                   ago. Greens
                                                         Greens were
                                                                 were bad.
                                                                      bad.
  OK, let’s
  OK, let’s not
             not say
                 say bad...
                     bad... but
                              but definitely
                                  definitely not
                                              not the
                                                   the carpets
                                                        carpets of
                                                                of today.
                                                                   today.
  Putters needed
 Putters    needed aa couple
                        couple degrees
                                degrees of of loft
                                              loft to
                                                    to help
                                                       help compensate.
                                                            compensate.

 That all
 That  all changed
             changed inin the
                          the 70’s.
                              70’s. But
                                    But Putter
                                         Putter Makers
                                                Makers stuck
                                                        stuck with
                                                               with Loft.
                                                                    Loft.
                    Loft can
                    Loft can be
                              be bad
                                 bad inin several
                                          several ways.
                                                   ways.
              Bounce on
             Bounce    on Long
                           Long Putts.
                                Putts. Skid
                                        Skid on
                                             on Shorter
                                                Shorter Putts.
                                                         Putts.
      ItIt Increases
           Increases Compound
                        Compound Angle
                                     Angle Error
                                            Error causing
                                                  causing Misses.
                                                          Misses.
   Hitting the
  Hitting     the Ball
                  Ball below
                       below the
                              the CG
                                   CG increases
                                      increases Distance
                                                   Distance Variance.
                                                            Variance.

Just Roll
Just Roll Balls
          Balls with
                with Our
                     Our Putter,
                         Putter, and
                                 and with
                                     with Your
                                          Your Own
                                               Own (the
                                                   (the Lofty
                                                        Lofty one).
                                                              one).
                                See?
                               See?
                                                 Custom Fit & Sold
                                                 Only by PGA Pros

                                                     Putterhead shown lighter in color than
                                                      actual matte black, for image clarity

         440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                            BLACK SWAN CONFORMS
FROM BETTER SCIENCE                            TO USGA RULES OF GOLF
No Dot? Where’s the Sweet Spot?
  Putters have
  Putters have been
               been made
                    made with
                            with dots,
                                 dots, grooves,
                                       grooves, lines
                                                 lines for
                                                       for aligning.
                                                           aligning.
                              We don’t.
                             We  don’t.
             And there’s
             And there’s aa darn
                            darn good
                                 good reason
                                        reason for
                                               for that.
                                                    that.

When your
When  your Sweet
           Sweet Spot
                 Spot is
                      is the
                         the Size
                             Size of
                                   of aa Pea,
                                         Pea, maybe
                                              maybe itit makes
                                                          makes sense.
                                                                 sense.
     But when
    But  when the
              the Sweet
                  Sweet Spot
                          Spot is
                               is Balls
                                  Balls Wide,
                                          Wide, itit sure
                                                     sure doesn’t.
                                                          doesn’t.

  Your subconscious
  Your subconscious will
                       will redirect
                            redirect your
                                     your stroke
                                            stroke ifif there’s
                                                        there’s aa dot...
                                                                   dot...
     Meaning, You’ll
     Meaning,  You’ll probably
                      probably twist
                                 twist the
                                       the face
                                           face in
                                                 in the
                                                     the Process.
                                                          Process.
    Missing the
   Missing  the Putt
                Putt completely.
                     completely. Darn
                                   Darn Subconscious!?%@#$
                                         Subconscious!?%@#$

Putt with
Putt with Our
          Our Putters,
              Putters, and
                       and Your
                           Your Subconscious
                                Subconscious Will
                                             Will Be
                                                  Be On
                                                     On Your
                                                        Your Side.
                                                             Side.

                                                      Custom Fit & Sold
                                                      Only by PGA Pros

                                                     Putterhead shown lighter in color than
                                                      actual matte black, for image clarity

          440g, 23kg-cm2 MOI, Perfect Geometry

 BETTER PERFORMANCE                           BLACK SWAN CONFORMS
 FROM BETTER SCIENCE                           TO USGA RULES OF GOLF
Our End Result... More Made Putts
More Made
More Made Putts...
          Putts... The
                   The Holy
                        Holy Grail
                              Grail ofof Putter
                                         Putter Designers
                                                    Designers Everywhere.
                                                               Everywhere.
 More Made
 More Made Putts.
           Putts. Isn’t
                    Isn’t that
                          that what
                               what you’re
                                       you’re looking
                                                 looking for
                                                          for in
                                                              in aa Putter?
                                                                    Putter?
   We guarantee
   We guarantee youyou more
                       more One-Putts,
                               One-Putts, andand fewer
                                                     fewer Three-Putts.
                                                           Three-Putts.
     How can
     How can we
             we guarantee
                   guarantee this?
                                this? Easy.
                                        Easy. God’s
                                                God’s natural
                                                        natural Laws.
                                                                 Laws.
      Geometry is
      Geometry   is the
                     the same
                          same every
                                 every day.
                                          day. ItIt never
                                                    never changes.
                                                          changes.
       Physics is
       Physics  is the
                    the same
                        same every
                               every day.
                                        day. ItIt never
                                                  never changes.
                                                         changes.
          We use
          We  use geometry
                    geometry to  to design
                                    design better
                                             better Putters.
                                                        Putters.
           We use
          We   use physics
                     physics toto design
                                   design better
                                            better Putters.
                                                       Putters.
              Ergo, Our
              Ergo,   Our Putters
                           Putters make
                                     make More
                                            More Putts.
                                                      Putts.
                    And that
                   And   that will
                              will never
                                    never change.
                                            change.
                       Thanks to
                       Thanks     to Geometry.
                                     Geometry.
                            And Physics.
                            And    Physics.
                                 Amen.
                                Amen.
                     Now Go
                     Now   Go Make
                              Make Some
                                      Some Putts.
                                               Putts. Custom Fit & Sold
                                                       Only by PGA Pros

                                                     Putterhead shown lighter in color than
                                                      actual matte black, for image clarity

          440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                            BLACK SWAN CONFORMS
FROM BETTER SCIENCE                            TO USGA RULES OF GOLF
What a PGA Professional did for me.
  As aa boy,
  As    boy, aa great
                great PGA
                       PGA Professional
                            Professional taught
                                            taught meme all
                                                          all about
                                                              about golf.
                                                                     golf.
                          Grip. Stance.
                          Grip.  Stance. Swing.
                                          Swing.
                         Woods. Irons.
                         Woods.    Irons. Putters.
                                          Putters.
                       Balls. Shafts.
                       Balls.  Shafts. Grips.
                                       Grips. Tools.
                                              Tools.
                   Rules. Etiquette.
                  Rules.  Etiquette. Sportsmanship.
                                       Sportsmanship.
            History. Courses.
            History.   Courses. Players.
                                  Players. Championships.
                                            Championships.
   How to
  How    to Win.
            Win. But
                  But more
                       more importantly,
                              importantly, how
                                             how toto be
                                                      be aa Gentleman.
                                                            Gentleman.
 The Lessons
 The  Lessons lasted
                 lasted aa lifetime,
                           lifetime, and
                                       and extended
                                           extended far far beyond
                                                            beyond Golf.
                                                                      Golf.
        We’d like
        We’d   like to
                    to express
                        express appreciation
                                  appreciation to to all
                                                     all PGA
                                                         PGA Pros.
                                                               Pros.
              Especially Don
              Especially   Don Barber,
                                 Barber, PGA
                                          PGA Life
                                               Life Member.
                                                    Member.
                  Friend. Coach.
                 Friend.  Coach. Teacher.
                                    Teacher. AA Real
                                                Real Pro.
                                                       Pro.
                     Thanks, Don,
                     Thanks,    Don, for
                                     for everything.
                                         everything.

                                                        Custom Fit & Sold
                                                        Only by PGA Pros

                                                       Putterhead shown lighter in color than
                                                        actual matte black, for image clarity

         440g, 23kg-cm2 MOI, Perfect Geometry

BETTER PERFORMANCE                             BLACK SWAN CONFORMS
FROM BETTER SCIENCE                             TO USGA RULES OF GOLF
Introducing the Black Hawk
              The Black
             The  Black Hawk
                          Hawk Putter
                                Putter byby Orion
                                            Orion Golf...
                                                   Golf...
           Flat Sole...
           Flat Sole... Puts
                        Puts Putter
                             Putter in
                                     in Perfect
                                        Perfect Position.
                                                 Position.
       Unbelievably High
       Unbelievably    High Moment-Of-Inertia...
                             Moment-Of-Inertia... 21Kg-cm2
                                                     21Kg-cm2
      Huge Sweet
      Huge  Sweet Spot...
                   Spot... Nearly
                           Nearly Three
                                   Three Balls
                                           Balls Wide
                                                  Wide onon Face
                                                              Face
   Perfect Geometry...
   Perfect Geometry... Face
                         Face always
                               always Normal
                                        Normal toto Intended
                                                    Intended Line.
                                                                 Line.
    Polished Low-Friction
    Polished  Low-Friction Face...
                             Face... No
                                     No Grooves
                                         Grooves toto Trap
                                                      Trap Debris.
                                                             Debris.
      Clean Shape...
      Clean  Shape... Simple,
                       Simple, Intuitive
                               Intuitive Lines
                                          Lines and
                                                 and Surfaces.
                                                       Surfaces.
       Face Balanced...
      Face  Balanced... Smoothest
                          Smoothest Stroking
                                       Stroking Putter
                                                  Putter inin Golf
                                                              Golf
             Extremely Durable...
             Extremely    Durable... Sapphire
                                     Sapphire Coating
                                                Coating
                     We could
                    We    could go
                                 go on
                                     on and
                                        and on...
                                             on...

                 Just Putt
                 Just Putt with
                           with ItIt for
                                     for Five
                                         Five Minutes.
                                              Minutes.
                            Then Tell
                            Then    Tell Us.
                                          Us.

                                                     Custom Fit & Sold
                                                     Only by PGA Pros
                                                     Putterhead shown lighter in color than
                                                      actual matte black, for image clarity

        440g, 21kg-cm2 MOI         Perfect Geometry

BETTER PERFORMANCE                           BLACK HAWK CONFORMS
FROM BETTER SCIENCE                           TO USGA RULES OF GOLF
Our Engineering Team
                            Pythagoras.
                           Pythagoras.
                          Galileo Galilei.
                         Galileo  Galilei.
                          Isaac Newton.
                          Isaac Newton.
                          Blaise Pascal.
                          Blaise Pascal.
                         Thomas Edison.
                         Thomas    Edison.
                            Henry Ford.
                            Henry  Ford.

Geometry. Physics.
Geometry. Physics. Mechanics.
                   Mechanics. Math.
                              Math. Ingenuity.
                                    Ingenuity. Common
                                               Common Sense.
                                                      Sense.

They didn’t
They didn’t Design
            Design Putters.
                   Putters. But
                            But ifif they
                                     they did,
                                          did, it’d
                                               it’d be
                                                    be something
                                                       something like
                                                                 like
          The Black
         The  Black Hawk
                     Hawk and
                          and the
                               the Black
                                       Black Swan
                                             Swan Putters.
                                                     Putters.
            We know,
           We  know, because
                     because wewe usedused their
                                           their thinking.
                                                  thinking.
                              100%.
                             100%.
                            Read On.
                            Read      On.

                                                  Custom Fit & Sold
                                                  Only by PGA Pros
                                                  Putterhead shown lighter in color than
                                                   actual matte black, for image clarity

        440g, 21kg-cm2 MOI        Perfect Geometry

BETTER PERFORMANCE                           BLACK HAWK CONFORMS
FROM BETTER SCIENCE                           TO USGA RULES OF GOLF
Face It, the Face Matters
               In Putting,
              In  Putting, it’s
                           it’s all
                                all about
                                     about Face-Time.
                                             Face-Time.
  By that,
  By that, we
           we mean
              mean having
                     having the
                              the Putter-Face
                                    Putter-Face Square
                                                   Square at
                                                           at Impact.
                                                              Impact.
    By Square,  we  mean   Normal     (90oo ) to the Intended Line.
    By Square, we mean Normal (90 ) to the Intended Line.

         But the
        But  the Faces
                 Faces of
                       of all
                          all other
                              other Putters
                                    Putters areare NOT
                                                   NOT Normal.
                                                        Normal.
By that,
By that, we
          we mean
              mean they
                    they are
                         are only
                              only Normal
                                   Normal in in one
                                                one magical
                                                    magical position.
                                                              position.
                           Nowhere Else.
                           Nowhere     Else.
            And You
            And  You don’t
                     don’t know
                           know where
                                  where that
                                          that position
                                                position is.
                                                          is.
     In fact,
     In fact, You
              You cannot
                  cannot even
                          even find
                                find that
                                      that position
                                           position as
                                                     as aa human.
                                                           human.
        Our Putters
        Our  Putters are
                     are ALWAYS
                         ALWAYS inin aa Face
                                        Face Normal
                                              Normal Position.
                                                       Position.

                Pythagoras would
                Pythagoras would call
                                 call itit Perfect.
                                           Perfect.
                      Perfect Geometry.
                      Perfect Geometry.
                       The New
                       The New Normal.
                                Normal.

                                                   Custom Fit & Sold
                                                   Only by PGA Pros
                                                   Putterhead shown lighter in color than
                                                    actual matte black, for image clarity

        440g, 21kg-cm2 MOI        Perfect Geometry

BETTER PERFORMANCE                          BLACK HAWK CONFORMS
FROM BETTER SCIENCE                          TO USGA RULES OF GOLF
If not a True Pendulum, Timing’s the Pits
       Galileo figured
       Galileo figured itit out.
                            out. Clockmakers
                                 Clockmakers knew
                                               knew and
                                                     and used
                                                         used it.
                                                              it.
             Why don’t
             Why   don’t Putter
                          Putter makers?
                                  makers? It’s
                                          It’s about
                                               about Time.
                                                     Time.

 For aa Pendulum
 For    Pendulum to to swing
                       swing best,
                              best, itit needs
                                         needs aa longer
                                                   longer effective
                                                          effective length.
                                                                       length.
In other
In other words,
           words, the
                   the weight
                        weight should
                               should be  be in
                                             in the
                                                the head
                                                     head end,
                                                           end, not
                                                                 not the
                                                                      the grip.
                                                                          grip.
 Some (Heavy?)
Some     (Heavy?) design
                   design putters
                           putters with
                                     with backweights
                                            backweights in  in the
                                                               the grip
                                                                   grip end...
                                                                         end...
 Causing aa shift
Causing      shift of
                   of the
                      the balance
                          balance point
                                   point farfar from
                                                 from the
                                                      the head,
                                                          head, toto the
                                                                     the grip.
                                                                          grip.

                            The result?
                            The  result?
  Like swinging
  Like swinging aa hammer
                    hammer from
                             from the
                                    the wrong
                                        wrong end.
                                                end. Tough
                                                     Tough to
                                                            to Time.
                                                               Time.
 We use
 We  use our
         our head.
              head. So
                    So we
                       we put
                           put the
                               the weight
                                   weight inin the
                                               the Head.
                                                   Head. Not
                                                         Not the
                                                             the Grip.
                                                                  Grip.
     Galileo knew
    Galileo  knew better.
                   better. We
                           We do
                               do too.
                                  too. Put
                                       Put Timing
                                           Timing onon your
                                                       your side...
                                                            side...

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                                                        Putterhead shown lighter in color than
                                                         actual matte black, for image clarity

          440g, 21kg-cm2 MOI          Perfect Geometry

BETTER PERFORMANCE                               BLACK HAWK CONFORMS
FROM BETTER SCIENCE                               TO USGA RULES OF GOLF
MOI... Newton Knew, and We Do Too
 Everyone thinks
 Everyone   thinks they
                    they hit
                         hit the
                             the Sweet
                                 Sweet Spot
                                         Spot of
                                               of their
                                                  their Putter-face.
                                                         Putter-face.
   But not
   But not even
             even the
                  the best
                      best Tour
                             Tour Pros
                                   Pros hit
                                        hit Dead-Putter-Center.
                                             Dead-Putter-Center.
    Even aa few
    Even    few millimeters
                millimeters offoff Center
                                   Center can
                                            can result
                                                result in
                                                        in aa Miss.
                                                              Miss.

   That’s why
   That’s why we we created
                     created the
                               the Highest
                                    Highest Putter-head
                                               Putter-head MOIMOI ever.
                                                                  ever.
                No other
                No  other putter
                            putter even
                                   even comes
                                          comes close...
                                                    close...
         Triple the
         Triple   the MOI
                       MOI of
                            of so-called
                               so-called ‘High
                                            ‘High MOI’
                                                   MOI’ putters.
                                                         putters.
       All ‘High-MOI’
      All   ‘High-MOI’ putters
                        putters are
                                  are @@ 7,000
                                          7,000 toto 9,000
                                                     9,000 g-cm2
                                                             g-cm2
           Compare... Our
          Compare...     Our Black
                              Black Hawk
                                     Hawk @   @ 21,000
                                                 21,000 g-cm2
                                                         g-cm2
               and Our
               and   Our Black
                         Black Swan
                                 Swan @ @ 23,000
                                            23,000 g-cm2.
                                                     g-cm2.
             You’ll Make
             You’ll Make More
                           More Putts...
                                  Putts... Even
                                           Even onon Mis-hits.
                                                     Mis-hits.
                     Your Finest
                    Your   Finest Moments
                                  Moments in    in Golf.
                                                   Golf.
                          Thanks to
                         Thanks    to Sir
                                      Sir Isaac.
                                           Isaac.

                                                      Custom Fit & Sold
                                                      Only by PGA Pros
                                                      Putterhead shown lighter in color than
                                                       actual matte black, for image clarity

        440g, 21kg-cm2 MOI          Perfect Geometry

BETTER PERFORMANCE                            BLACK HAWK CONFORMS
FROM BETTER SCIENCE                            TO USGA RULES OF GOLF
A Two Million Dollar Putter for $259?
  All depends
  All depends on   on whose
                      whose Hands
                              Hands it’s
                                      it’s in,
                                           in, Blaise
                                               Blaise Pascal
                                                      Pascal would
                                                              would say.
                                                                      say.
 We use
 We   use hishis robust
                 robust Statistical
                         Statistical Probability
                                     Probability Testing
                                                    Testing Techniques.
                                                            Techniques.
Our testing
Our testing shows
               shows wewe increase
                           increase One-Putt
                                      One-Putt probability
                                                  probability by
                                                              by over
                                                                 over 15%.
                                                                       15%.
      ItIt also
           also shows
                shows reduction
                        reduction of
                                   of Three-Putts
                                       Three-Putts nearly
                                                      nearly by
                                                             by half.
                                                                half.

To Tour
To Tour Players,
        Players, just
                 just 10%
                       10% more
                           more One-Putts
                                  One-Putts is
                                            is 33 shots
                                                  shots in
                                                         in 44 rounds.
                                                               rounds.
      Moves the
      Moves  the 150th
                  150th Money
                          Money Winner
                                Winner up
                                        up to
                                            to 70th
                                                70th position.
                                                      position.
           Moves the
           Moves   the 100th
                        100th Money
                              Money Winner
                                     Winner upup to
                                                  to 16th.
                                                     16th.
        Moves the
        Moves  the 50th
                    50th Money
                          Money Winner
                                 Winner into
                                         into the
                                               the Top
                                                    Top Five.
                                                        Five.
     The average
     The  average difference
                    difference in
                               in Earnings?
                                  Earnings? Over
                                              Over $2
                                                    $2 million.
                                                        million.

You might
You might not
          not be
              be Tour
                 Tour Player.
                      Player. But
                              But Making
                                  Making More
                                           More Putts
                                                Putts is
                                                      is priceless.
                                                         priceless.
                        The Black
                        The  Black Hawk.
                                   Hawk.
                        Blazing the
                        Blazing the Trail.
                                    Trail.

                                                     Custom Fit & Sold
                                                     Only by PGA Pros
                                                     Putterhead shown lighter in color than
                                                      actual matte black, for image clarity

         440g, 21kg-cm2 MOI         Perfect Geometry

BETTER PERFORMANCE                            BLACK HAWK CONFORMS
FROM BETTER SCIENCE                            TO USGA RULES OF GOLF
“Genius is 1% Inspiration 99% Perspiration”
 Thomas Edison
 Thomas    Edison said   said that.
                              that. He
                                    He should
                                       should knowknow better
                                                         better than
                                                                  than anyone.
                                                                       anyone.
   Ingenuity is
   Ingenuity        is aa wonderful
                          wonderful thing.
                                      thing. ItIt makes
                                                  makes our
                                                          our lives
                                                               lives better...
                                                                     better...
  But only
 But  only ifif itit has
                     has aa chance
                            chance toto be
                                        be turned
                                            turned into
                                                      into aa useful
                                                              useful product.
                                                                      product.
     And Product
     And  Product Performance
                          Performance is is the
                                            the true
                                                   true test
                                                        test of
                                                              of ingenuity.
                                                                 ingenuity.

     We’re no
     We’re    no geniuses.
                 geniuses. But
                             But we
                                 we learned
                                     learned from
                                               from those
                                                     those who
                                                           who were.
                                                                 were.
Our idea,
Our    idea, that
             that Putters
                  Putters needed
                            needed to
                                    to perform
                                        perform better
                                                  better was
                                                         was just
                                                              just aa start.
                                                                      start.
  ItIt took
       took millions
             millions of
                       of moments
                          moments of of sweating
                                        sweating the
                                                   the details
                                                       details to
                                                                to do
                                                                    do it.
                                                                       it.
  The result?
 The     result? Judge
                  Judge for
                          for yourself.
                              yourself. Try
                                        Try Our
                                             Our Putters.
                                                 Putters. Then
                                                          Then tell
                                                                tell us...
                                                                      us...
            Does the
            Does   the Light
                       Light Bulb
                              Bulb go
                                   go off
                                       off over
                                           over your
                                                your head
                                                      head too?
                                                            too?

               Thanks for
               Thanks for the
                          the Illumination,
                              Illumination, Mr.
                                            Mr. Edison.
                                                Edison.

                                                         Custom Fit & Sold
                                                         Only by PGA Pros
                                                         Putterhead shown lighter in color than
                                                          actual matte black, for image clarity

         440g, 21kg-cm2 MOI           Perfect Geometry

BETTER PERFORMANCE                               BLACK HAWK CONFORMS
FROM BETTER SCIENCE                               TO USGA RULES OF GOLF
“Any Color You Want, so long as it’s Black”
Henry Ford
Henry   Ford was
             was my
                  my hero
                      hero as
                            as aa boy.
                                  boy. My
                                       My Grandfather
                                          Grandfather was was aa toolmaker
                                                                 toolmaker
       for Mister
       for Mister Ford
                   Ford from
                        from 1919
                              1919 to
                                    to 1959
                                       1959 (the
                                             (the year
                                                  year II was
                                                          was born).
                                                               born).
 II read
    read Ford’s
          Ford’s books.
                 books. Studied
                         Studied his
                                   his methods.
                                       methods. Used
                                                  Used his
                                                        his techniques.
                                                            techniques.
  Ford was
 Ford   was aa man
               man who
                     who utilized
                          utilized above
                                   above all,
                                          all, Robust
                                               Robust Common
                                                       Common Sense.
                                                                   Sense.
    The Model-T
   The  Model-T was
                  was aa great
                         great example
                                example ofof Common
                                             Common Sense
                                                        Sense applied.
                                                                applied.

We incorporate
We incorporate Mr. Mr. Ford’s
                       Ford’s methods
                              methods in  in every
                                             every detail
                                                     detail of
                                                            of Our
                                                                Our Putters.
                                                                    Putters.
         Simple... aa one
        Simple...     one piece
                           piece Aircraft
                                 Aircraft Alloy
                                             Alloy forged
                                                    forged block.
                                                            block.
       Precise... Numeric
       Precise...  Numeric Control
                              Control Machined
                                       Machined to   to Perfection.
                                                        Perfection.
      Efficient... Mass
      Efficient... Mass where
                          where itit helps.
                                     helps. Not
                                             Not where
                                                 where itit doesn’t.
                                                            doesn’t.
     Durable... Sapphire
     Durable... Sapphire Coating
                             Coating (hard
                                       (hard almost
                                               almost toto diamond).
                                                           diamond).
    Universal Design...
    Universal   Design... Works
                           Works well
                                    well with
                                         with all
                                                all levels
                                                    levels of
                                                            of Golfers.
                                                               Golfers.
                        How’d we
                        How’d  we do,
                                    do, Grandpa?
                                        Grandpa?

                                                      Custom Fit & Sold
                                                      Only by PGA Pros
                                                      Putterhead shown lighter in color than
                                                       actual matte black, for image clarity

          440g, 21kg-cm2 MOI         Perfect Geometry

 BETTER PERFORMANCE                            BLACK HAWK CONFORMS
 FROM BETTER SCIENCE                            TO USGA RULES OF GOLF
Why the PGA Professional is Who we Trust
When we
When   we told
            told Business
                 Business and
                           and Marketing
                               Marketing geniuses
                                          geniuses about
                                                    about our
                                                          our plan
                                                               plan to
                                                                    to
sell only
sell  only through
           through PGA
                     PGA Professionals,
                         Professionals, they
                                        they choked
                                             choked on
                                                     on their
                                                        their coffee.
                                                              coffee.
     “What? Are
    “What?     Are you
                   you nuts?
                       nuts? Everybody
                             Everybody buys
                                        buys Online
                                             Online these
                                                    these days!”
                                                           days!”

        But can
       But  can aa website
                   website see
                            see your
                                 your grip?
                                      grip? Stance?
                                             Stance? Stroke?
                                                       Stroke?
         Can aa telemarketer
         Can    telemarketer give
                               give you
                                     you aa putting
                                            putting lesson?
                                                    lesson?
              Does the
             Does   the UPS
                        UPS man
                             man assure
                                   assure aa perfect
                                             perfect fit?
                                                      fit?
   Now, nothing
   Now, nothing against
                  against websites,
                           websites, telemarketers,
                                      telemarketers, or or UPS
                                                           UPS guys.
                                                               guys.
                 But they’re
                But  they’re not
                             not PGA
                                  PGA Professionals.
                                       Professionals.

 We’d like
 We’d like to
            to thank
               thank the
                      the 15,000
                          15,000 plus
                                 plus PGA
                                      PGA Professional
                                          Professional community,
                                                       community,
    For all
    For  all they
             they do
                  do for
                     for golfers
                         golfers across
                                 across the
                                        the country.
                                            country. Thank
                                                     Thank you.
                                                           you.

                                                   Custom Fit & Sold
                                                   Only by PGA Pros
                                                  Putterhead shown lighter in color than
                                                   actual matte black, for image clarity

         440g, 21kg-cm2 MOI       Perfect Geometry

 BETTER PERFORMANCE                         BLACK HAWK CONFORMS
 FROM BETTER SCIENCE                         TO USGA RULES OF GOLF
You Deserve a Custom Fit
  Most Putters
  Most Putters are
                are bought
                     bought offoff the
                                   the rack,
                                        rack, or
                                               or even
                                                  even sight
                                                         sight unseen.
                                                               unseen.
    We think
   We   think that
              that is...
                   is... well,
                         well, to
                               to say
                                  say itit frankly...
                                           frankly... short-sighted.
                                                      short-sighted.

   You need
   You need aa Putter
               Putter to
                      to Fit
                         Fit You
                             You properly,
                                 properly, to
                                           to Putt
                                              Putt at
                                                   at your
                                                      your best.
                                                           best.

We provide
We provide 15
           15 Lie
              Lie Angles
                  Angles in
                          in One
                             One Degree   (1oo)) Increments
                                  Degree (1      Increments (+7/-7).
                                                              (+7/-7).
 We provide
 We  provide any
             any legal
                  legal shaft
                        shaft length...
                              length... and
                                        and putter
                                             putter grip
                                                      grip choices.
                                                           choices.
            Custom for
            Custom   for others
                         others is
                                 is Standard
                                    Standard for for Us.
                                                     Us.

      You’re going
      You’re going to
                   to Use
                      Use Our
                           Our Putter
                                Putter for
                                        for aa long,
                                               long, long
                                                     long time.
                                                            time.
       We want
       We  want only
                only aa Perfectly
                        Perfectly Fit
                                   Fit Putter
                                       Putter inin Your
                                                   Your Hands.
                                                         Hands.
     Our PGA
     Our PGA Professional
             Professional Fitters
                            Fitters will
                                    will help
                                         help make
                                                 make itit happen.
                                                           happen.
                        Custom Fit
                        Custom   Fit to
                                     to You.
                                        You.

                                                    Custom Fit & Sold
                                                    Only by PGA Pros
                                                    Putterhead shown lighter in color than
                                                     actual matte black, for image clarity

        440g, 21kg-cm2 MOI         Perfect Geometry

BETTER PERFORMANCE                           BLACK HAWK CONFORMS
FROM BETTER SCIENCE                           TO USGA RULES OF GOLF
Life is Unfair... Even the Odds
                                  Who Says
                                  Who    Says Life
                                                Life is
                                                     is Fair?
                                                         Fair?
                     Is itit Fair
                     Is      Fair You
                                   You weren’t
                                        weren’t born
                                                  born into
                                                          into wealth?
                                                                wealth?
                 Is itit Fair
                 Is      Fair that
                               that the
                                     the other
                                          other Kids
                                                  Kids got
                                                         got more
                                                              more Toys?
                                                                     Toys?
            Is itit Fair
            Is      Fair that
                            that the
                                  the Your
                                       Your Brother
                                             Brother got got the
                                                              the Top
                                                                  Top Bunk?
                                                                        Bunk?
         Is itit Fair
         Is      Fair that
                         that Your
                               Your High
                                       High School
                                            School Coach
                                                       Coach benched
                                                                benched You?You?
    Is itit Fair
    Is       Fair that
                    that YourYour Best
                                   Best Friend
                                         Friend Married
                                                   Married YourYour Sweetheart?
                                                                    Sweetheart?
 Is itit Fair
 Is      Fair that
                 that Your
                         Your Boss
                                Boss gave
                                        gave that
                                               that Promotion
                                                    Promotion to   to aa Bootlicker?
                                                                         Bootlicker?
                                             Fair?
                                            Fair?
                                           Heck No.
                                          Heck    No.
                  Fight Back...
                 Fight      Back... the
                                     the Only
                                          Only Way
                                                Way that’s...
                                                       that’s... well,
                                                                 well, Fair.
                                                                       Fair.
                      Put the
                     Put     the Black
                                  Black Hawk
                                         Hawk Putter
                                                 Putter in in Your
                                                              Your Bag.
                                                                    Bag.
                              Make More
                              Make    More Putts.
                                             Putts. Way
                                                      Way More.
                                                            More.
                                      That’ll Teach
                                     That’ll  Teach ‘Em.
                                                       ‘Em.

                                                              Custom Fit & Sold
                                                              Only by PGA Pros
                                                             Putterhead shown lighter in color than
                                                              actual matte black, for image clarity

         440g, 21kg-cm2 MOI              Perfect Geometry

BETTER PERFORMANCE                                   BLACK HAWK CONFORMS
FROM BETTER SCIENCE                                   TO USGA RULES OF GOLF
It’s Not Our Sole Achievement
          But it’s
          But it’s the
                   the Sole
                       Sole Putter
                            Putter that
                                    that really
                                           really does
                                                  does it.
                                                       it.
                    The Sole,
                    The Sole, that
                              that is.
                                   is. It’s
                                       It’s Flat.
                                            Flat.

     ItIt puts
          puts the
               the Putter
                   Putter in
                          in the
                             the same
                                 same Orientation
                                         Orientation Every
                                                     Every Day.
                                                           Day.
         So Your
         So Your Hand
                  Hand Position
                        Position and
                                  and Setup
                                        Setup will
                                              will Never
                                                   Never Vary.
                                                         Vary.
            Which means,
           Which   means, You’ll
                            You’ll Putt
                                   Putt More
                                        More Consistently.
                                              Consistently.

            ItIt also
                 also helps
                      helps usus Control
                                 Control the
                                         the Face
                                              Face Position.
                                                   Position.
       It’s aa Key
       It’s      Key part
                      part of
                           of Our
                              Our Putter’s
                                  Putter’s ‘Perfect
                                            ‘Perfect Geometry’.
                                                     Geometry’.

          It’s not
          It’s not the
                   the Sole
                       Sole Reason
                            Reason to to Use
                                         Use Our
                                              Our Putters.
                                                  Putters.
                      But we’re
                      But we’re ‘Sole’d’
                                 ‘Sole’d’ on
                                          on it.
                                             it.
                           You’ll be
                           You’ll be too.
                                     too.

                                                   Custom Fit & Sold
                                                   Only by PGA Pros
                                                   Putterhead shown lighter in color than
                                                    actual matte black, for image clarity

       440g, 21kg-cm2 MOI         Perfect Geometry

BETTER PERFORMANCE                          BLACK HAWK CONFORMS
FROM BETTER SCIENCE                          TO USGA RULES OF GOLF
Ever Sink a Thirty Footer off the Heel?
                          Of course
                          Of course not.
                                       not.
  Thirty Foot
  Thirty Foot Putts
              Putts that
                    that are
                         are hit
                              hit off
                                  off the
                                      the Sweet
                                          Sweet Spot
                                                Spot don’t
                                                     don’t go
                                                           go in...
                                                              in...
                           Or can
                           Or can they?
                                    they?

 We routinely
 We    routinely place
                  place aa ball
                           ball off
                                 off the
                                      the extreme
                                           extreme heel heel or
                                                              or toe
                                                                 toe in
                                                                      in tests.
                                                                         tests.
    You’d be
    You’d    be amazed
                amazed how
                         how many
                               many of  of those
                                           those test
                                                    test putts
                                                           putts are
                                                                 are sunk.
                                                                      sunk.
  Now, you’d
 Now,     you’d never
                 never intentionally
                       intentionally hit hit itit nearly
                                                  nearly three
                                                           three inches
                                                                  inches off.
                                                                           off.
But itit demonstrates
But      demonstrates thethe bigger
                              bigger point
                                        point about
                                                 about OurOur 21kg-cm2
                                                              21kg-cm2 MOI...
                                                                           MOI...
         On small
        On  small mis-hits,
                   mis-hits, the
                             the Ball
                                  Ball acts
                                         acts like
                                                 like aa perfect
                                                         perfect strike.
                                                                   strike.
 On bigger
 On    bigger mis-hits,
               mis-hits, you
                          you still
                               still have
                                     have aa chance
                                                chance to  to make
                                                              make the
                                                                     the putt.
                                                                          putt.

        No other
        No other Putter
                 Putter in
                        in the
                           the World
                               World makes
                                     makes so
                                           so many
                                              many Putts.
                                                   Putts.
                          Nobody. Just
                          Nobody. Just Us.
                                       Us.

                                                          Custom Fit & Sold
                                                          Only by PGA Pros
                                                          Putterhead shown lighter in color than
                                                           actual matte black, for image clarity

         440g, 21kg-cm2 MOI            Perfect Geometry

BETTER PERFORMANCE                                BLACK HAWK CONFORMS
FROM BETTER SCIENCE                                TO USGA RULES OF GOLF
Little MOI Putters = Fewer Made Putts
                    Don’t Take
                    Don’t Take Our
                               Our Word
                                     Word for
                                          for It.
                                              It.
   The VP
   The VP of
          of Technical
             Technical Services
                       Services of
                                of aa Major
                                      Major Club-Fitter
                                            Club-Fitter says
                                                        says this...
                                                             this...
  “...The MOI information presented explained the relationship between the MOI of Low and
                High Moment putter heads and the effective sweet spot in putters.
   Also illustrated was the effect of off-center hits with low MOI putters vs. high MOI putters.
               After the presentation, a seasoned clubmaker came up to me and said
               “Based on the information presented, why would anyone want to use
                           anything but the highest MOI putter available?”
                                   My response was “I don’t know.”
The fact is, the higher the MOI in a putter head, the better chance a player has to making putts.
       Compared with “look,” alignment features and feel, MOI ranks at the top of the list.
           So, if making putts is something you or your customers want to do more of,
    knowing which putter gives you the best chance of doing just that is vitally important.”
                   Britt Lindsey, VP Technical Services, Ralph Maltby’s GolfWorks

   Our Breakthrough
   Our Breakthrough Performance
                    Performance Putters,
                                   Putters, The
                                            The New
                                                New High
                                                     High in
                                                          in MOI.
                                                             MOI.
           23kg-cm2 Black
          23kg-cm2  Black Swan...
                          Swan... 21kg-cm2
                                  21kg-cm2 Black
                                              Black Hawk
                                                    Hawk
                      Nobody else
                     Nobody  else isis close.
                                       close.
                         Bye-bye, Little.
                        Bye-bye,   Little.

                                                                     Custom Fit & Sold
                                                                     Only by PGA Pros
                                                                     Putterhead shown lighter in color than
                                                                      actual matte black, for image clarity

             440g, 21kg-cm2 MOI                 Perfect Geometry

 BETTER PERFORMANCE                                         BLACK HAWK CONFORMS
 FROM BETTER SCIENCE                                         TO USGA RULES OF GOLF
Remember 1986?
         IfIf You
              You are
                  are Old
                       Old Enough,
                           Enough, You
                                     You might
                                          might remember
                                                remember 1986.
                                                            1986.
 AA Year
    Year for
           for Three
                Three Dramatic
                       Dramatic Demonstrations
                                   Demonstrations inin Applied
                                                       Applied Science
                                                               Science
               January 28,
               January  28, 1986...
                            1986... The
                                     The Challenger
                                         Challenger Disaster.
                                                     Disaster.
                 April 26,
                 April 26, 1986...
                           1986... The
                                   The Chernobyl
                                       Chernobyl Disaster.
                                                   Disaster.
April 13,
April 13, 1986...
            1986... The
                    The Greatest
                         Greatest Ever
                                    Ever Winning
                                         Winning the
                                                  the Masters
                                                      Masters at
                                                               at age
                                                                  age 46.
                                                                      46.

                           Winning The
                          Winning     The Masters?
                                          Masters?
         Remember the
        Remember      the Putter
                          Putter He
                                  He Used?
                                      Used? That
                                              That Great
                                                   Great BigBig Putter?
                                                                Putter?
ItIt was
     was slightly
         slightly bigger
                   bigger than
                           than all
                                 all other
                                     other Putters,
                                            Putters, and
                                                     and He He added
                                                               added weight.
                                                                       weight.
       The larger
       The  larger frame
                   frame size
                           size plus
                                plus the
                                      the mods
                                          mods gave
                                                 gave itit superior
                                                           superior MOI.
                                                                      MOI.
           Not nearly
           Not  nearly as
                        as much
                           much asas Our
                                      Our Putters...
                                          Putters... but
                                                     but itit helped.
                                                              helped.
               At least
               At least one
                         one good
                              good thing
                                     thing happened
                                           happened in in 1986.
                                                            1986.
                                 What aa Year.
                                 What    Year.

                                                       Custom Fit & Sold
                                                       Only by PGA Pros
                                                       Putterhead shown lighter in color than
                                                        actual matte black, for image clarity

          440g, 21kg-cm2 MOI          Perfect Geometry

 BETTER PERFORMANCE                             BLACK HAWK CONFORMS
 FROM BETTER SCIENCE                             TO USGA RULES OF GOLF
I’ll Bet You Hate Breaking Putts
                    You Won’t
                    You Won’t Have
                              Have To,
                                   To, Any
                                       Any More.
                                           More.

 Breaking Putts
 Breaking  Putts are
                  are the
                      the Toughest
                           Toughest to to Make,
                                          Make, for
                                                for several
                                                     several reasons.
                                                               reasons.
                  Speed Control
                 Speed    Control is
                                   is at
                                      at aa Premium.
                                            Premium.
          Strike Location
          Strike Location onon the
                               the Putter-Face
                                    Putter-Face isis Critical.
                                                     Critical.
    Your Estimation
   Your  Estimation ofof Break
                         Break is
                                is Conditioned
                                   Conditioned by by Prior
                                                      Prior Putting.
                                                            Putting.

                    We solve
                    We   solve all
                                 all these
                                     these Issues.
                                            Issues.
    Our Speed
    Our Speed Control
                Control is
                        is the
                            the Tightest
                                Tightest inin Golf
                                              Golf by
                                                   by Far
                                                      Far and
                                                          and Away.
                                                              Away.
  Our Strike
  Our Strike Variance
             Variance is
                       is the
                           the Smallest
                               Smallest of of any
                                              any Putterhead
                                                   Putterhead in
                                                               in Golf.
                                                                  Golf.
Your Break
Your Break Estimation
            Estimation will
                       will Improve
                              Improve due
                                        due toto the
                                                 the above
                                                     above Two
                                                            Two Factors.
                                                                Factors.
                           Breaking Putts...
                          Breaking     Putts...
                         You’ll Break
                         You’ll  Break Them.
                                         Them.
                            Not Your
                           Not  Your Putter.
                                       Putter.

                                                    Custom Fit & Sold
                                                    Only by PGA Pros
                                                   Putterhead shown lighter in color than
                                                    actual matte black, for image clarity

         440g, 21kg-cm2 MOI        Perfect Geometry

BETTER PERFORMANCE                           BLACK HAWK CONFORMS
FROM BETTER SCIENCE                           TO USGA RULES OF GOLF
When You have Momentum on Your Side...
                    You don’t
                    You don’t want
                              want to
                                   to fritter
                                      fritter itit away.
                                                   away.

 Putts are
 Putts are usually
           usually left
                    left short
                         short because
                               because of of insufficient
                                             insufficient Momentum.
                                                          Momentum.
  Your Putter
  Your Putter Head
              Head either
                     either doesn’t
                            doesn’t develop
                                    develop enough
                                                enough Momentum...
                                                        Momentum...
  Or Momentum
 Or  Momentum isis frittered
                   frittered away
                              away by
                                    by aa Poor
                                          Poor Momentum
                                                Momentum Transfer.
                                                            Transfer.

                        We solve
                        We  solve both
                                    both Problems.
                                           Problems.
  Our 10:1
 Our  10:1 ratio
           ratio of
                  of Head
                     Head Mass
                           Mass to to Ball
                                      Ball increases
                                            increases Head
                                                        Head Momentum.
                                                              Momentum.
Our More
Our More Efficient
           Efficient Striking
                      Striking ‘3x
                                ‘3x MOI’
                                    MOI’ results
                                         results inin less
                                                      less Momentum
                                                            Momentum Lost.
                                                                        Lost.
  The Result?
 The  Result? You
                You leave
                     leave fewer
                            fewer Putts
                                    Putts Short,
                                            Short, Making
                                                   Making More
                                                            More of
                                                                  of Them.
                                                                     Them.
    Your Distance
    Your Distance Control
                      Control is
                              is better,
                                  better, especially
                                           especially onon Longer
                                                           Longer Putts.
                                                                   Putts.
                               Momentum...
                               Momentum...
                               You’ll Have
                              You’ll   Have It.
                                              It.
                                   Always.
                                  Always.

                                                      Custom Fit & Sold
                                                      Only by PGA Pros
                                                      Putterhead shown lighter in color than
                                                       actual matte black, for image clarity

          440g, 21kg-cm2 MOI         Perfect Geometry

 BETTER PERFORMANCE                            BLACK HAWK CONFORMS
 FROM BETTER SCIENCE                            TO USGA RULES OF GOLF
Why 51 of 100 from 15 feet is (im)Possible
 Unless You
 Unless You know
            know Binomial
                    Binomial Probability,
                             Probability, You
                                            You Won’t
                                                Won’t believe
                                                        believe this.
                                                                 this.
    That’s OK.
    That’s OK. All
               All that
                   that matters
                        matters is
                                is that
                                   that it’s
                                        it’s true,
                                             true, and
                                                   and II know
                                                          know it.
                                                               it.

My wife
My    wife isis aa mathematician
                   mathematician also.    also. She
                                                 She watches
                                                        watches me me test
                                                                        test Putters.
                                                                             Putters.
One day,
One      day, she
              she sayssays “You’re
                            “You’re slightly
                                      slightly better
                                                   better when
                                                            when II am
                                                                     am not
                                                                         not there!”
                                                                              there!”
 Of course,
Of    course, II responded,
                    responded, she’sshe’s just
                                            just aa very
                                                      very pleasant
                                                            pleasant distraction.
                                                                        distraction.
    She insists
  She      insists on  on refereeing
                          refereeing me   me inin aa trial...
                                                     trial... picks
                                                              picks aa tough
                                                                       tough Putt.
                                                                               Putt.
                    II miss
                       miss the
                             the first
                                  first five...
                                         five... she
                                                 she says,
                                                        says, “See?”
                                                               “See?”
        II make
           make thethe next
                        next 9,
                              9, and
                                 and 51 51 out
                                           out ofof 100
                                                     100 from
                                                          from 1515 feet,
                                                                     feet, total.
                                                                           total.
                              Now here’s
                              Now    here’s thethe Math...
                                                     Math...
  IfIf Tour
       Tour Players
              Players are are 20%
                              20% from
                                     from fifteen
                                             fifteen feet,
                                                        feet, with
                                                               with their
                                                                    their Putters,
                                                                            Putters,
 The odds
The       odds are
                 are 193
                       193 billion
                            billion to
                                     to One
                                         One that
                                                that any
                                                       any could
                                                            could make
                                                                   make 51+/100.
                                                                            51+/100.
                                All True.
                                All  True. ItIt Ain’t
                                                Ain’t Me.
                                                       Me.
                                    It’s the
                                   It’s  the Putter.
                                               Putter.

                                                             Custom Fit & Sold
                                                             Only by PGA Pros
                                                             Putterhead shown lighter in color than
                                                              actual matte black, for image clarity

         440g, 21kg-cm2 MOI              Perfect Geometry

BETTER PERFORMANCE                                   BLACK HAWK CONFORMS
FROM BETTER SCIENCE                                   TO USGA RULES OF GOLF
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