Joining Heritage Prospectus Heritage Hotel Management Ltd -

Joining Heritage Prospectus Heritage Hotel Management Ltd -
Joining Heritage Prospectus
Heritage Hotel Management Ltd
Joining Heritage Prospectus Heritage Hotel Management Ltd -

Welcome To Heritage Hotels				                  1

About Heritage Hotels					2

Heritage’s Brands					3

Heritage & CityLife Hotels				                  4

Heritage Collection					5

Heritage’s Executive Management Team			         6

Why Join Heritage Hotels				                    7

Hotel Management Services				8

Buying Collective					9

Sales & Marketing Service				                   10

What Heritage Does					12

What Are The Next Steps				                     13

Graham Yan                        Garrick Loft
Chief Executive Officer           General Manager Sales & Marketing
Heritage Hotel Management Ltd     Heritage Hotel Management Ltd

P: +64 9 979 7513                 P: +64 9 979 7516
E:   E:
Joining Heritage Prospectus Heritage Hotel Management Ltd -
I would like to personally welcome you to Heritage Hotels.

Heritage is New Zealand’s largest suite style accommodation provider with 19
properties in 15 of New Zealand’s most desirable travel destinations under the
Heritage Hotels, CityLife Hotels and Heritage Collection brands. We have been
operating for over 20 years with owned, managed and franchised properties
delivering to our guests T.H.E. most enriching experiences.

We deliver this through THE Heritage Experience (T.H.E.) which encompasses
our Staff, our Guests and our Communities. Our team is recruited on the
underlying values of Honesty, Ownership, Passion and Empathy - what we refer
to as H.O.P.E. Values. Our team is at the forefront of providing the T.H.E. Guest
Experience, which we simplify as our four pillars: Sleep | Eat | Work | Play. In
Heritage’s world our guests are someone special and we aim to be the preferred
host providing the most enriching experiences. T.H.E. Community Experience
ensures that we keep both business and environmental sustainability at the
forefront of our decisions, support our communities and initiate eco-friendly       Graham Yan, T.H.E. CEO
decisions that include environmental considerations.

My executive team has a wealth of experience in the hospitality sector, and with
their teams we are able to offer you expertise in hotel management, access to
Heritage’s preferential buying agreements and participating in our sales and
marketing programmes. These valuable resources will assist you in managing your
business, reduce your operating costs and maximise your revenue potential.

Please take time to review what Heritage has to offer you and your property
through our Management Services, Buying Collective and Sales & Marketing
Services. Heritage has something to offer you to grow your business. Please
contact me or one of my team so we can share with you our expertise.


Graham Yan
T.H.E. Chief Executive Officer
Heritage Hotel Management

Heritage Hotel Management                                                                                    1
Joining Heritage Prospectus Heritage Hotel Management Ltd -
HERITAGE HOTELS                            HERITAGE HOTEL
New Zealand’s largest suite style
accommodation provider, Heritage           Heritage Hotel Management
Hotels and CityLife Hotels offer New       (Heritage) specialises in strategic
Zealand’s pre-eminent collection of        hotel management, ensuring world-
four star plus hotels in prime locations   class services and facilities continue
in all major New Zealand destinations.     to be a strong part of New Zealand’s
The Heritage Collection provides           tourism industry. Located in Auckland,
an extensive network of properties         Heritage provides the hotel group
throughout New Zealand: Bay of             with its core shared services of Sales
Islands, Waitakere Ranges, Rotorua,        & Marketing, Central Reservations,
Taupō, Gisborne, Marlborough,              Finance, IT, Group Operations and
Kaikōura and Cromwell.                     Human Resources.

Heritage has been operating for over       The Executive team, led by Chief
20 years in the New Zealand market         Executive Officer Graham Yan, is made       Heritage Auckland
and works hard to consistently provide     up of:
all guests with superior accommodation,    • Marina Wong, Group Financial
memorable dining experiences and               Controller
conferencing choices, coupled with         • Jo Walkinshaw, Group Human
the first class experience and superior        Resources Manager
service that sets our hotel group apart    • Garrick Loft, General Manager
from the rest.                                 Sales & Marketing

T.H.E. Guest Experience is made            Heritage currently owns, manages and
up of the | Sleep | Eat | Work | Play |    has franchise agreements operating
experiences and ensures we deliver for     throughout the country. We are
our guests every time they stay. It may    committed to providing the highest
be a blissful sleep delivered through      standard of facilities and services, and    Heritage Dunedin
the Tranquil Sleepyhead bed, or our        to representing the very best New
commitment to healthy eating with our      Zealand has to offer. We intend to grow
renowned plant-based dishes, the WiFi      by selecting properties in strategic
connectivity we provide guests while       locations throughout the country that
staying in one of our properties or our    fit with Heritage’s values.
staff’s extensive knowledge of the local
area.                                      Group Operations supports the
                                           properties in delivering T.H.E. Guest
                                           Experience that Heritage is renowned
OUR VISION                                 for while providing management
                                           support and advice on best practice,
In Our World - You are Someone             and creating cost efficiencies to support
Special J                                  the property’s bottom line.

                                           Our large sales and marketing team
OUR MISSION                                has extensive coverage in all market
                                           segments, focusing on developing
To be T.H.E. Preferred Host offering       a property’s image and awareness
you T.H.E. most enriching experience.      through the association with our
                                           established Heritage brand.
We deliver on Our Vision and Mission
for our guests everyday through
delivering THE Heritage Experience.

2                                                                                             Heritage Hotel Management
Joining Heritage Prospectus Heritage Hotel Management Ltd -

Heritage Hotels is the group’s                CityLife Hotels was the first Heritage    Heritage Boutique Collection first
cornerstone brand. It is a brand that         brand to enter the market in 1995.        appeared in the New Zealand market
is renowned for its distinct charm,           These two contemporary design hotels,     in 2010 and in 2016 was renamed
character and luxury facilities, including    located in Auckland and Wellington        Heritage Collection. The Collection
award-winning restaurants, welcoming          CBDs, cater to the needs of corporate     is a large independent chain under the
bars, excellent leisure facilities and        clients who require international         Heritage brand and operates regional
comprehensive meeting and function            standard hotel accommodation,             properties of between 10 and 55 rooms
rooms. Each Hotel offers a unique and         through their 4 plus star Qualmark        in locations throughout New Zealand.
distinctly ‘local’ experience and is either   rating, in the heart of the city.
in a building of historic significance, or                                              These properties showcase some
takes in the best of its location.            Situated in prime locations on Queen      of New Zealand’s most desirable
                                              Street in Auckland and Lambton Quay       destinations for both domestic and
The first Heritage property to open           in Wellington, CityLife Hotels are an     international travellers.
was Heritage Christchurch in 1996             excellent ‘home away from home’ when
followed by Heritage Queenstown,              travelling on business or leisure, with   The mission of Heritage Collection is
Heritage Auckland Hotel Wing then             some rooms allowing for self-catering.    to create a New Zealand-wide network
Tower Wing, Heritage Hanmer Springs,                                                    of premium properties, which are of a
Rutherford Hotel Nelson, The Devon            The CityLife properties are more          4 and 5 star Qualmark rating standard,
Hotel New Plymouth and Heritage               of a contemporary designed hotel,         in every town, region and city. The
Dunedin Leisure Lodge in 2019. Many           compared to the historical Heritage       properties provide the level of service
of these properties have been part of         properties, yet provide the same          expected in a Heritage property whilst
the local economy and community for           level of service and quality four plus    maintaining each property’s individual
many years.                                   star product to their guests. They        style and beauty. Heritage Collection
                                              are known for their large rooms and       have a set brand standards benchmark
Heritage Hotels offer a choice of             Executive Suites.                         which all properties must achieve.
spacious suites and hotel rooms. Their
suites are stylishly furnished and feature                                              Heritage have a dedicated team
separate bedroom(s) and living/dining                                                   of professionals charged with the
areas and most include self-contained                                                   operations for Heritage Collection.
kitchen and laundry facilities.                                                         The expansive resources of Heritage
                                                                                        and CityLife Hotels are ready to assist
Heritage Hotels strives to provide                                                      Heritage Collection and its properties
guests timeless hospitality in the                                                      where necessary.
modern day, through beautiful historic
buildings located with stunning vista
views, providing modern appointed
suites. Exceeding our guests’
expectations is our hallmark.

Heritage Hotels is also the umbrella
brand name that the group uses to
drive industry and customer awareness
throughout New Zealand and the rest
of the world.

Heritage Hotel Management                                                                                                         3
Joining Heritage Prospectus Heritage Hotel Management Ltd -
As New Zealand’s largest suite style accommodation provider, Heritage Hotels and
CityLife Hotels offer New Zealand’s pre-eminent collection of four star plus hotels
in prime locations in all major New Zealand destinations. Heritage & CityLife
properties range in size from 31 to 184 rooms.

Heritage works hard to consistently provide all guests with a superior
accommodation choice, coupled with the experience and superior service that sets
our group apart from the rest.

    HERITAGE AUCKLAND - 35 Hobson Street Auckland
    Superior Rooms, Deluxe Suites, Deluxe Family Suites, One Bedroom
    Executive Suites and Directors Suites
    Hectors Restaurant and full conference facilities for up to 400 delegates

    CITYLIFE AUCKLAND - 171 Queen Street, Auckland
    Superior Rooms, Deluxe Suites, One Two and Three Bedroom Executive
    Suites, Directors Suites and Penthouse                                            Heritage Queenstown
    Zest Restaurant and limited conference facilities for up to 60 delegates

    Devon Street East, New Plymouth
    Studio Rooms, Twin Studio Rooms and Suites
    Marbles Restaurant and full conference facilities for up to 550 delegates

    CITYLIFE WELLINGTON - 300 Lambton Quay, Wellington
    Studio Rooms, One & Two Bedroom Executive Suites and Directors Suites
    Continental buffet breakfast and a 10 person board room

    Premium Rooms, Deluxe Suites and Two Bedroom Family Rooms
    Oceania Restaurant and Miyazu Restaurant and full conference facilities for
    up to 700 delegates
                                                                                      CityLife Auckland
    HERITAGE HANMER SPRINGS - 1 Conical Hill Road, Hanmer Springs
    Superior Rooms, Deluxe Rooms, Garden Suites and Three Bedroom Villas
    Isobel Restaurant and full conference facilities for up to 180 delegates

    HERITAGE CHRISTCHURCH - 28-30 Cathedral Square, Christchurch
    One, Two & Three Bedrooms Suites
    Limited conference facilities

    HERITAGE QUEENSTOWN - 91 Fernhill Road, Queenstown
    Deluxe Rooms, Family Deluxe Rooms, Executive Deluxe Rooms, Studio Suites
    and Two Bedroom Suites
    Mackenzies Restaurant and award winning Icon Conference Centre for up to
    200 delegates

    HERITAGE DUNEDIN - 30 Duke Street, North Dunedin
    Standard Triple, Standard Twin, Superior King and Corporate King
    McGavins Restaurant and Bar and conference and wedding facilities for up to
    100 delegates.

4                                                                                             Heritage Hotel Management
Joining Heritage Prospectus Heritage Hotel Management Ltd -
Each New Zealand hotel property is located in the heart of desirable resort
destinations, from vineyards to coastlines. Whether you’re travelling for leisure
or business, all properties in the Collection offer the best of self-contained
accommodation coupled with the highest levels of service.

From the Bay of Islands to Cromwell, at Heritage Collection guests are assured
every stay is somewhere special. Properties operate under either a management or
franchise agreement, and range in size from 10 to 55 rooms.

    138 Marsden Road, Paihia, Bay Of Islands

    98-100 Marsden Road, Paihia, Bay Of Islands

    573 Scenic Drive, Waiatarua, Auckland                                           The Waterfront Suites, Paihia

    280 Fenton Street, Rotorua

    219 Lake Terrace, Waipahihi, Taupō

    346 Lake Terrace, Two Mile Bay, Taupō

    2 Reads Quay, Gisborne

    190 Ruapara Road, Blenheim, Marlborough

    THE WHITE MORPH, KAIKŌURA                                                       Marlborough Vintners Hotel
    92-94 The Esplanade, Kaikōura

    15-23 Perriam Place, Mount Pisa, Cromwell

Properties include a range of three room types minimum and with on-site or
charge back food & beverage facilities. Auckland’s Waitakere Estate, Tuscany
Villas Rotorua, Marlborough Vintners Estate and Lake Resort Cromwell offer
conferencing facilities, with some offering up to 250 delegates.

Heritage Hotel Management                                                                                           5
Joining Heritage Prospectus Heritage Hotel Management Ltd -
GRAHAM YAN                                 GARRICK LOFT                              GROUP OPERATIONS

Heritage’s Chief Executive Officer         Heritage Hotels’ General Manager          This role is currently vacant with an
since July 2012, Graham is responsible     Sales and Marketing, Garrick Loft,        announcement due out soon.
for the Heritage portfolio of properties   joined the group in December
and brands. With over 30 years             2018. The role is responsible for the
experience in the hospitality industry,    distribution, sales, communications
18 of these years with Heritage Hotel      and marketing of all Heritage brands
Management (initially in the area          and properties within the group and is
of Finance, responsible for IT, legal,     based at Heritage Hotel Management
national contracts, investments and        in Auckland.
                                           The teams reporting to Garrick
Graham’s Executive team include            are Corporate Sales, International
Finance, Group Operations, Human           Wholesale, Conference & Incentives
Resources and Sales & Marketing.           Sales, Central Reservations, Public
                                           Relations and Marketing.
Well respected within the industry,
guided by 3 simple words: Fun, Care        Garrick has strong sales & marketing
and Productivity. Passionate about         experience in the NZ tourism industry,
people, recruiting and developing the      previously working is senior sales,
best team to deliver am exceptional        marketing and account management
guest experience to every person who       for the New Zealand International
stays at a Heritage hotel.                 Conference Centre, TravelClick
                                           in Melbourne and APX Travel
Graham holds strong relationships with     Management in New Zealand. After
key suppliers, owners, stakeholders,       a stint in London, Garrick returned
industry specialists including media       to NZ to join the team to open the
and consultants, which has enabled the     Hilton Auckland, going on to work
group to grow and gain respect within      with prominent properties in NZ and
the industry, as well as driving the       Australia under owned, managed and
expansion of the Heritage Collection.      strata title structures.

                                           Garrick and his team bring a combined
                                           wealth of 100+ years of hotel and
                                           tourism experience and are best placed
                                           to take your property to the next level
                                           under the trusted and proven Heritage

6                                                                                               Heritage Hotel Management
Joining Heritage Prospectus Heritage Hotel Management Ltd -
Heritage Hotel Management will              HOTEL MANAGEMENT
market and promote your property in         SERVICES
New Zealand and overseas. Being a part
of the group, whether a Heritage Hotel,     Heritage is a major New Zealand based
CityLife Hotel or Heritage Collection       hotel chain operator with memberships
property, and holding either a franchise    to major industry organisations such
agreement or full management                as Tourism Industry Aotearoa, Tourism
agreement, means your property’s            Export Council and Conference &
profile will increase and guests will       Incentives New Zealand. This provides
choose to stay because it is part of        Heritage with a unique position in
Heritage.                                   the New Zealand market to offer
                                            management and franchise solutions for
Heritage offers three areas of              independent property operators.
hospitality management to support
your business’ growth and profitability.    Heritage’s operations team are able
                                            to partner with your property and
                                            advise on best practice for driving        Heritage Hanmer Springs
SALES & MARKETING SERVICES                  your property’s operational efficiency
                                            and reducing costs. Heritage’s sales
Our Auckland based sales teams cover        and marketing team promote your
each of the major market segments           property throughout New Zealand and
for all Heritage properties: domestic       internationally in each of the market
and international corporate travellers      segments to increase your occupancy
including government, conference            and yield.
and incentives, inbound and wholesale
international leisure including FIT, and    BUYING COLLECTIVE
domestic leisure. They are responsible
for increasing the exposure of all          Being part of one of New Zealand’s
properties and yields through these         largest hotel chains gives your property
market segments. These markets are          access to preferential agreements and
channelled through Heritage’s central       services that independent properties
reservations team (phone, email, GDS,       would not qualify for or would be cost
OTA and website).                           prohibitive. These help your property
                                            decrease in-house costs and give you       Waitakere Estate, Auckland
Heritage’s marketing & public relations     access to hospitality best practices.
teams have connections with leading
industry publications and relationships     The buying collective agreements
with editors, key editorial personnel and   include: property management systems,
key media players. They are responsible     communications services,
for the promotion of Heritage in New        room amenities, linen & laundry, paper
Zealand and internationally.                products, beverage, appliance, energy
                                            and insurance, amongst many others.

Heritage Hotel Management                                                                                           7
Joining Heritage Prospectus Heritage Hotel Management Ltd -
Heritage Hotel Management is                  Key services offered by Heritage Hotel
committed to ensuring that the group          Management include:
continues to grow and maintain the
position of being the pre-eminent four        •   Owner Liaison
star plus hotel chain in New Zealand, by      •   Rooms Division Management
increasing its profile in strategic centres   •   Central Reservations
throughout the country. Heritage              •   Channel Management and Direct
is a member of the Hotel Council,                 Bookings
Tourism Export Council (TEC),                 •   Building Services
Tourism Industry Aotearoa (TIA), and          •   Security
Conference & Incentives New Zealand           •   Food and Beverage
(CINZ) giving your property exposure          •   Liquor Licence Registrations,
and representation within the industry.           Compliance & Administration
                                              •   Human Resources
Our brand standards have been                 •   Work Health and Safety Services
designed to deliver on Heritage’s brand       •   Training
expectations for our guests when they         •   Sales & Marketing                      Portside Hotel, Gisborne
stay at any one of our properties. These      •   Finance & Accounting
standards are based on industry best          •   Performance Management
practices and help each property deliver      •   Revenue Management
T.H.E. Heritage Experience. During            •   National Purchasing
the annual property audit this gives          •   IT Services
you the opportunity to spend time with
experienced industry leaders discussing       The Executive Team attend all
your property’s operation to maximise         significant hotel and tourism industry
your profitability. Delivered through         conferences and events to represent
increased occupancy (above the market         Heritage and the wider group, including
growth rate), increased Average Daily         TIA Annual Summit, Annual Hotel             “achieve a 6%
Rate (ADR) and overall increased Yield.       Conference, Annual TEC Conference
                                              and Annual CINZ Conference,                increase in ADR
Through Heritage’s supplier agreements        ensuring they are abreast of the latest
you will be able to access preferred
rates and best practice tools for your
                                              trends and product offerings as well as
                                              being connected.
                                                                                           equating to
business. One example is The White
Morph’s use of the dynamic rate               Heritage can also assist in creating
                                                                                          an additional
yielding tool which saw the property
achieve a 6% increase in ADR equating
                                              awards, bids or nominations, and use
                                              multiple media channels including            $179,229 of
to an additional $179,229 of revenue in       Social Media to promote and share the
the first year. This from the Channel         good news.                                  revenue in the
Manager system that Heritage provided
input on when it was being developed.         Collectively through the years of             first year”
We are able to offer the package at a         experience, the sales and marketing
preferred group rate.                         team can help identify opportunities
                                              and leverage networks to drive
Best practice is key to delivering a          profitability for your property.
competitive advantage in the hospitality
market. Heritage’s partnership with           Intent on being ‘best practice’, the
Miles Media,,              sales and marketing team can provide
the global specialists in hospitality         guidance on an array of functions from
marketing, helps Heritage identify            distribution and advertising to yielding
market trends and help you implement          and client introduction.
them at property level.

8                                                                                                Heritage Hotel Management
Being part of Heritage allows for         TRANSLATIONS SERVICES
access to many beneficial purchasing      Language services through market
agreements. This can have a significant   specialists including brochure and
impact on net profit by decreasing        website translations
in-house costs and creating additional
resources to focus in other areas of      CLOUD IMAGE LIBRARY
need. The opportunities include:          SERVICES FOR WHOLESALE
PROPERTY MANAGEMENT                       Complimentary hosting of high
SYSTEMS (PMS)                             resolution, print quality property
Recommended PMS systems through           images for Wholesalers
reputable suppliers
CHANNEL MANAGER AND                       Agreements with appliance
WEBSITE BOOKING ENGINE                    manufacturers and retailers at
Preferential pricing for the StaahMax     discounted rates
Channel Manager and Booking Engine                                                    The Reef Resort, Taupō
COMMUNICATIONS, LANDLINE,                 Access to Heritage’s insurance broker
MOBILE & INTERNET                         for tailored cover at best price
Ability to utilise Heritage’s multiple
vendors for data, mobile and              INDUSTRY MEMBERSHIPS
telecommunication services                Access to Tourism Industry Aotearoa,
                                          Tourism Export Council and
GUEST INTERNET SERVICES                   Conventions & Incentives NZ through
Reivernet guest internet platform         Heritage’s membership

ENERGY SUPPLY                             Examples of these savings opportunities       “achieved over
Access to join the group’s national       are:
supplier agreement and pricing
                                          •   When two properties switched
                                                                                      10% in savings of
Preferential pricing for amenities
                                              over to the Heritage’s preferred
                                              relationship for linen, they achieved
                                                                                       their laundering
                                              over 10% in savings of their total
                                              linen costs.
                                                                                        of linen costs”
Access to national laundry supplier
agreement.                                •   Numerous properties have
                                              experienced over 30% savings off
BEDS AND PILLOWS                              commercial rates when purchasing
Access to Sleepyhead beds and pillows         Sleepyhead beds through Heritage.
at a preferential rate
                                          •   Significant Insurance savings for
BEVERAGES                                     every property, when they joined
Agreements with soft drink, alcohol and       Heritage’s agreement.
water suppliers and distributors
                                          •   Properties that use the
PRINTING & STATIONERY                         recommended Channel Manager
Access to bulk printed Heritage               achieve monthly savings of over
stationery and preferential printing          10%.
rates for property-specific collateral

Heritage Hotel Management                                                                                      9
Heritage’s sales and marketing function      Organisers (PCOs), who provide
is based in the Auckland support office.     exposure to Heritage’s range of product
The benefit of a centrally located           offerings from executive retreats to
sales and marketing department is the        major conferences.
integrated and coordinated approach
to promoting Heritage’s properties           As a member of CINZ, Heritage is
and destinations across all brands and       represented at major conference trade-
market segments.                             shows like Convene, MEETINGS,
                                             AIME in Australia, and IMEX in USA.
The sales team cover corporate travel,       Your property is presented to all buyers.
conference & incentives, international       Heritage also undertakes a number
and domestic leisure segments, sports,       of buyer famils of the properties
government, special events and airlines.     throughout the year. Properties are
Bookings are channelled through              included depending on famil group
Heritage’s central reservations team         requirements.
based in Auckland.
                                             WHOLESALE & INTERNATIONAL                    Heritage Christchurch
                                             Heritage’s connections with all major
Heritage has extensive involvement in        inbound and wholesale operators in
domestic and international corporate         New Zealand, Australia and the rest of
markets. On average Heritage’s sales         the world delivers global representation
team complete 2,000 face to face             of our properties. The international
sales calls annually to corporate clients.   sales team attends international trade
All components of the procurement            shows, sales missions and Tourism New
process, with contact made to                Zealand-led KiwiLink events. The team
travel bookers, travellers, and travel       delivers agent workshops and product
management companies, through to             training sessions in traditional markets     “Heritage’s sales
the Executive Assistants.                    such as US, UK, Japan and Australia

Heritage’s corporate sales team
                                             whilst also undertaking market visits to
                                             emerging markets like China, Indonesia
                                                                                           team complete
meet with all major New Zealand
and Australian Travel Management
                                             and South America.                             2,000 face to
Companies (TMCs) and submit
Request For Proposal (RFP) responses
                                             With Heritage’s Tourism Industry
                                             Aotearoa (TIA) membership, we
                                                                                           face sales calls
on behalf of the group. The team are
also responsible for identification and
                                             are represented at New Zealand’s
                                             largest wholesale trade show,                   annually”
signing of new business for specific         TRENZ promoting all properties
properties, and will target individual       and destinations. Heritage targets
companies that operate locally.              wholesale and group business based
Heritage’s Director of Corporate Sales       on property requirements to ensure
regularly travels to the East Coast of       optimal ADR is achieved.
Australia to meet with Australasian
clients to promote the group.                CENTRAL RESERVATIONS

CONFERENCE & INCENTIVES                      Our dedicated team of reservationists
                                             are based in Auckland and manage
The business events sales team support       property bookings across all
the hotel based conferencing teams           channels for the group. Our Central
in each property. They also manage           Reservations Manager will develop a
the nationwide and international             good relationship with your reservations
accounts. Strong relationships are           team to assist in increasing overall yield
maintained with key decision makers in       and volume of bookings year on year as
leading companies, event management          well as assisting in times of need.
specialists and Professional Conference

10                                                                                                Heritage Hotel Management
Heritage’s Communications Manager            The marketing team promotes the
and marketing department have                group and properties to a domestic
extensive networks and relationships         leisure market through four major
with media specialists and renowned          campaigns each year targeted around
writers and are responsible for the          the school holidays, using Google
promotion and reputation of the group.       AdWords as well as other strategies.
                                             Heritage promotes property specific
PUBLIC RELATIONS                             packages using a range of publications,
                                             media channels (like radio) and digital
Our Communication Manager is                 media including Google AdWords,
consistently available to share news-        digital re-targeting, social media and
worthy seasonal stories of the regions,      search engine optimisation (SEO).
the properties, facilities, staff and
services. With media connections to all      The team works with each property to
major New Zealand media networks,            firstly identify the most appropriate
Tourism New Zealand, Regional Tourism        ‘package offer’ to promote and then
Operators (RTOs) and industry                uses this ‘offer’ as the call to action in   Lake Resort Cromwell
specific media organisations like            the marketing campaign. Two emails
Travcom, Heritage is able to position        are sent to our email database each
our stories in the best publications and     month with offers and stories about
to journalists for the most effective        destinations and property updates.
readership.                                  These offers are able to be promoted
                                             to this closed user group without
A focus on segment specific media            impacting on rate parity with Online
for conference & incentives, food            Travel Agent (OTA) agreements.
& beverage, leisure and special
interests ensures Heritage’s properties      With the industry’s drive towards
receive exposure for more than just          direct bookings, Heritage uses a range         “over 600,000
accommodation. We also host travel           of tools to deliver a search optimised
writers and bloggers at our properties
and ensure that the property’s key
                                             website which had over 600,000 user
                                             sessions in 2015 with a total of 2.9
                                                                                             website user
messages are highlighted in articles.
Advice and assistance is readily available
                                             million pageviews. The booking engine
                                             generated over $5.5 million worth of
                                                                                          sessions annually
in the event of a crisis to take the
media lead in dealing with journalists,
                                             direct bookings.
                                                                                           and 2.9 million
ensuring brand reputation is maintained
and the correct messages are being                                                           pageviews”


Heritage’s brands are the responsibility
of the marketing team who are focused
on the growth of the brands through
consumer awareness, consideration
and preference. Heritage’s brand
experience is delivered at property
level through T.H.E. Guest Experience
consisting of the four pillars being the |
Sleep | Eat | Work | Play | experiences.
A Heritage guest should experience
“You’re Somewhere Special” at any of
our properties.

Heritage Hotel Management                                                                                        11
When a property joins Heritage as           operators/wholesalers. Heritage’s
either a Heritage Hotel, CityLife           Communications Manager will famil
Hotel or Heritage Collection property,      travel journalists through the property
Heritage will integrate your property       early on. Following the initial launch
into the group. Announcements will          the Sales Managers (corporate,
be released to general and industry         conference & incentives, and inbound/
specific media, communications sent to      wholesale) will focus on the property
our customer database and promotion         as part of their sales calls and look at
of your property through sales calls.       opportunities for your property to be
This activity will increase awareness and   included as a preferred property.
                                            During the first three months there
Heritage’s proven on-boarding process       are regular bi-weekly review meetings
ensures your property is ready to           with Heritage’s operations and sales
be branded a ‘Heritage’ property.           and marketing teams to ensure your
Heritage’s partners and sales channels      property is tracking well. Targets set
will be ready to promote the property.      during negotiations are monitored with     Rutherford Hotel Nelson
                                            a focus on driving increased revenue
Prior to launch, Heritage ensures all the   through occupancy and increasing
relevant information for the creation of    Average Daily Rate (ADR).
property collateral and the website is
received. Imagery for brochure creation     Ongoing, regular monthly focus
and rate information is also required       conference calls are held between the
for press releases. We work closely         property and Heritage’s operations
with you prior to printing or release. At   and sales and marketing teams.
the same time wholesale information         During these focus meetings segment
sheets, conference packs (if applicable)    performance is discussed, issues are
and sales presentations are updated.        raised and opportunities are presented
Additional to the development of the        to the property. At the end of each
property on the Heritage website, our       year Heritage produces an annual
team will support your reservations         review of activity undertaken and
team in implementing the Heritage           completes an audit of performance.
Channel Manager and Booking Engine
with integration to your property                                                      Tuscany Villas, Rotorua
management system. During this time
you will have access to all of Heritage’s
preferential supplier agreements to
assist with reducing costs.

In the week leading up to the launch,
updated printed material is provided
to all properties in the group, including
your property brochures, and the
Heritage map with your property
included so that group properties will
be ready to cross-sell your property
when it is announced you have joined

The announcement communication
plan includes a press release to the
industry and public, eNewsletters to
Heritage’s subscribers, corporate,
conference & incentive clients,
and announcements to inbound

12                                                                                             Heritage Hotel Management
Contact us to discuss the arrangement that will work best for you. This gives you
an opportunity to understand fully the specific management services and sales and
marketing support as well as other benefits that being a member of the Heritage
family has to offer either through a management or franchise agreement.

Following these discussions a team from Heritage will visit your property to carry
out a site inspection. This will involve an inspection of your property, viewing rooms,
front office area, guest facilities and grounds (e.g. gym, pool) and your food &
beverage and conference operations. For new build properties, building plans and
the site would be inspected. The site inspection will allow Heritage to determine
whether the property meets Heritage’s standards of facilities and services.

The next stage involves Heritage presenting a formal proposal which outlines
select terms of the agreement between your property and Heritage. This would
include the type of agreement Heritage would offer, being either management or
franchise, and the brand the property would operate under (Heritage and CityLife
Hotels or Heritage Collection). The Heritage’s brand standards would also be made         The Devon Hotel, New Plymouth
available along with the proposed fee structure.

Subject to agreement of the proposal by both parties and Heritage’s Board of
Directors, a formal invitation to join Heritage would be extended.

Heritage is happy to receive enquiries from both established and new-build
properties who wish to be a member of a well recognised and respected hotel
group, with visible brand awareness and a proven track record.

                                                                                          The White Morph, Kaikōura

Graham Yan                                   Garrick Loft
Chief Executive Officer                      General Manager Sales & Marketing
Heritage Hotel Management Ltd                Heritage Hotel Management Ltd

P: +64 9 979 7513                            P: +64 9 979 7516
E:              E:

Heritage Hotel Management                                                                                                 13
                                                                                                                15 DESTINATIONS
                                                                                                                    AROUND NZ

       North Island

            Heritage Collection
            SEA SPRAY SUITES, Paihia, Bay Of Islands
                                                                                3         5
            Heritage Collection                                                      4
            THE WATERFRONT SUITES, Paihia, Bay Of Islands

            Heritage Collection
            WAITAKERE ESTATE, Auckland                                                                 6
                                                                                              7        8            10
       5    CIT YLIFE AUCKL AND                                            9
            Heritage Collection
            TUSCANY VILL AS, Rotorua

            Heritage Collection
            THE REEF RESORT, Taupo

            Heritage Collection
                                                                      12                 11
            ANCHORAGE RESORT, Taupo                                             13
            THE DEVON HOTEL
            NEW PLYMOUTH
                                                                 15            14                                              South Island
            Heritage Collection
            PORTSIDE HOTEL, Gisborne

       11   CIT YLIFE WELLINGTON                                                                              RUTHERFORD HOTEL NELSON 12
                                                                 16                                                   Heritage Collection
                                                                                                  MARLBOROUGH VINTNERS HOTEL, Blenheim

                                                                                                                           Heritage Collection
                                                                                                                 THE WHITE MORPH, Kaikoura
                                               18                                                              HERITAGE HANMER SPRINGS 15

                                                                                                                 HERITAGE CHRISTCHURCH 16
                                                                                                                             Heritage Collection
                                                                                                                      L AKE RESORT, Cromwell

                                                                                                                     HERITAGE QUEENSTOWN 18

                                                                                                           HERITAGE DUNEDIN LEISURE LODGE 19

            Enjoy New Zealand’s best destinations with Heritage.
Heritage Hotel Management Ltd
35 Hobson Street, Auckland 1010
PO Box 3904, Auckland 1140
New Zealand

+64 9 302 1277
                                                                                                                                                      HC0001 11/18

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