NATIONAL MEDIA 2018 - Modern Luxury
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MEDIA 2018
NATIONAL
KIT
At Modern Luxury, we know that
community, more than ever, defines who we are.
AND CITY BY CITY, WE MAKE
LIVING WELL AN ART FORM.
We are the LARGEST LOCAL LUXURY
MEDIA & EVENTS COMPANY,
delivering the most affluent audiences
in the most prominent cities in the U.S.
WE BRING LUXURY CLOSER TO HOME,
BECAUSE WE LIVE THERE TOO.
74 TITLES 22 MARKETS
SAN FRANCISCO
SAN FRANCISCO MODERN LUXURY
MAGAZINE WEDDINGS CALIFORNIA
75,000 | 12X 100,000 | 2X
MODERN LUXURY IN-ROOM CITYGUIDE
INTERIORS CALIFORNIA 66,000 | 1X CHICAGO
100,000 | 4X CS MODERN LUXURY CHICAGO CITYGUIDE
CHARITY & SOCIAL 75,000 | 10X INTERIORS CHICAGO 50,000 | 1X
DATEBOOK SAN FRANCISCO 50,000 | 4X
62,500 | 1X MEN’S BOOK CHARITY & SOCIAL PHILADELPHIA
CHICAGO MODERN LUXURY DATEBOOK CHICAGO PHILADELPHIA STYLE NEW YORK BOSTON
50,000 | 4X 50,000 | 10X MANHATTAN MAGAZINE
WEDDINGS CHICAGO 80,000 | 1X BOSTON COMMON
60,000 | 8X
50,000 | 2X 50,000 | 10X
NS MODERN LUXURY WEDDINGS
HAWAII 30,000 | 5X PHILADELPHIA CHARITY & SOCIAL
MODERN LUXURY
MODERN LUXURY HAWAII 30,000 | 2X DATEBOOK MANHATTAN
35,000 | 1X INTERIORS BOSTON
50,000 | 5X
30,000 | 2X
CHARITY & SOCIAL
ALA MOANA MAGAZINE DATEBOOK PHILADELPHIA MODERN LUXURY
100,000 | 5X 35,000 | 1X WEDDINGS BOSTON
200,000 | 1X HOLIDAY ISSUE
30,000 | 2X
HAWAII INSIDER’S GUIDE
25,000 | 1X
ASPEN
LAS VEGAS ASPEN MAGAZINE THE HAMPTONS
VEGAS 25,000 | 4X BEACH MAGAZINE
65,000 | 10X 30,000 | 6X
ASPEN INSIDER
SILICON VALLEY GUIDE
MODERN LUXURY 30,000 | 1X
SILICON VALLEY WASHINGTON, D.C.
35,000 | 8X DC MAGAZINE MODERN LUXURY CHARITY & SOCIAL
50,000 | 10X WEDDINGS DATEBOOK DC
WASHINGTON 47,000 | 1X
50,000 | 2X
LOS ANGELES
ANGELENO SCOTTSDALE
75,000 | 10X MODERN LUXURY MODERN LUXURY
SCOTTSDALE
WEDDINGS
30,000 | 8X ATLANTA
MODERN LUXURY CALIFORNIA THE ATLANTAN MODERN LUXURY MODERN LUXURY CHARITY & SOCIAL
BEVERLY HILLS 100,000 | 2X 50,000 | 10X INTERIORS WEDDINGS DATEBOOK
50,000 | 3X
MODERN LUXURY
INTERIORS ATLANTA ATLANTA ATLANTA
CHARITY & SOCIAL 30,000 | 4X 50,000 | 2X 34,000 | 1X
MODERN LUXURY DATEBOOK SCOTTSDALE
30,000 | 2X
INTERIORS LOS ANGELES
CALIFORNIA 35,000 | 1X
SAN DIEGO
100,000 | 4X
MODERN LUXURY
SAN DIEGO
35,000 | 10X
PALM BEACH
HOUSTON MODERN LUXURY CHARITY & SOCIAL
HOUSTON MAGAZINE PALM BEACH DATEBOOK PALM BEACH
MODERN LUXURY
50,000 | 10X 30,000 | 8X LAUNCHING 2019
INTERIORS
CALIFORNIA DALLAS
MODERN LUXURY DALLAS MODERN LUXURY
ORANGE 100,000 | 4X
50,000 | 10X INTERIORS TEXAS
COUNTY MODERN LUXURY 70,000 | 4X
MODERN LUXURY MODERN LUXURY WEDDINGS MODERN LUXURY INTERIORS TEXAS MIAMI
WEDDINGS CALIFORNIA MIAMI MAGAZINE CHARITY & SOCIAL
ORANGE COUNTY CALIFORNIA 70,000 | 4X MODERN LUXURY
100,000 | 2X 50,000 | 10X DATEBOOK MIAMI
40,000 | 10X 100,000 | 2X WEDDINGS HOUSTON
MODERN LUXURY WEDDINGS DALLAS 35,000 | 1X
50,000 | 2X
MODERN LUXURY CHARITY & SOCIAL CHARITY & SOCIAL 50,000 | 2X
DATEBOOK ORANGE DATEBOOK CHARITY & SOCIAL
INTERIORS CALIFORNIA COUNTY SAN DIEGO CHARITY & SOCIAL DATEBOOK DALLAS DATEBOOK HOUSTON
100,000 | 4X 45,000 | 1X 30,000 | 1X 25,000 | 1X 50,000 | 1X SOUTH FLORIDA & THE CARIBBEAN
MODERN LUXURY INTERIORS MODERN LUXURY WEDDINGS
SOUTH FLORIDA SOUTH FLORIDA & THE CARIBBEAN
50,000 | 4X 50,000 | 2X
SEPTEMBER/OCTOBER 2016
JEAN
THE DECODING
SUMMER’S BEST
ISLAND DENIM LOOKS
EDGE OPEN
HOUSE
THE SEASON'S
EASY-BREEZY
LOOKS L.A.’S HOT REAL
ESTATE SCENE
RETAIL
ROAD TRIP
4 MUST-VISIT DESIGN
DESTINATIONS
PLUS
ONE ON ONE WITH
DESIGNER MARC ANGE
WALDORF ASTORIA
OPENS IN BEVERLY HILLS
FALL FASHION &
FELIX TRATTORIA BRINGS
A TASTE OF ITALY TO L.A.
DESIGN ISSUE
COMMON’S
PLUS
BRYAN CRANSTON, VIOLA DAVIS &
OTHER STARS AT THE MAUI FILM FESTIVAL
MOMENT
THE MUSICIAN, ACTOR &
CHEF ED KENNEY GOES RETRO IN WAIKIKI PRODUCER GETS HIS DUE
PERFECTLY AT HOME ON THE KONA COAST
M O D E R N L U X U R Y. C O M
A STARCHITECT DREAMS BIG IN MAUNAWILI
M O D E R N L U X U R Y. C O M
THE LARGEST LOCAL LUXURY MEDIA & EVENTS COMPANY DELIVERING THE MOST AFFLUENT AUDIENCES IN THE MOST PROMINENT CITIES IN THE U.S.
UPDATED 1.31.18
OUR COMMUNITY WHO WE ARE
READER PROFILE AFFLUENT
41% / 59% MALE/FEMALE
$389,540
AVERAGE HHI
47
AVERAGE AGE
$2,213,920
AVERAGE HH NET WORTH
72%
MARRIED/PARTNERED
$1,102,810
AVERAGE VALUE OF
PRINCIPAL RESIDENCE
84%
OWN PRINCIPAL RESIDENCE
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+
UPDATED 1.31.18
OUR COMMUNITY WHO WE ARE
EDUCATED & INFLUENTIAL HIGHLY ENGAGED
90%
COLLEGE GRADUATE
3.7
READERS PER COPY
37%
POST-GRADUATE DEGREE
57 minutes
AVERAGE TIME SPENT WITH ISSUE
89%
PROFESSIONAL/MANAGERIAL
72%
READ 3+ OUT OF 4 ISSUES
78%
ATTENDED CHARITY EVENT
93%
TOOK ANY ACTION*
IN PAST 12 MONTHS
54% 80%
PURCHASED FROM/VISITED/
TOOK AN ACTIVE ROLE IN CONTACTED ADVERTISER*
CIVIC, SOCIAL OR POLITICAL
ISSUE IN PAST 12 MONTHS
53%
VISITED AN ADVERTISER’S WEBSITE/
LOOKED FOR MORE INFORMATION/
SAVED ADVERTISEMENT*
*As a result of reading issues in last 12 months
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+
UPDATED 1.31.18
OUR COMMUNITY WHERE WE ARE
43% 19%
DOOR TO DOOR DELIVERY,
TO ALL THE RIGHT DOORS.
Our targeted circulation is limited
to exclusive distribution points. DIRECT RESIDENTIAL MAIL LUXURY HOTELS
An efficient model that eliminates Homes $1.5 million+ 4 and 5-star hotels in
room and at concierge
any waste.
NATIONAL RATE BASE:
1,810,000
TOTAL NATIONAL AUDIENCE:
6,731,000
31% TARGETED
COMMERCIAL
High-end salons and spas, private
6% 1%
SELECT NEWSSTAND
clubs, select boutiques, private jet Targeted airports,
terminals and premier locations SELECT EVENTS Barnes &Noble and
Private events and via select charity boutique newsstands
partners across the country
ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019 UPDATED 1.31.18
NATIONAL EDITORIAL CALENDAR 2018
JAN/FEB MARCH APRIL MAY JUNE
BEST OF THE CITY SPRING FASHION & BEAUTY MEN OF THE MOMENT HEALTH & BEAUTY ISSUE THE REAL ESTATE ISSUE
The ultimate guide to the best and The most inspired fashion and beauty The local gentlemen who are SUMMER TRAVEL The faces, spaces and places that are
most luxurious offerings—where to looks of the season. having “their year” and defining All things beautiful and healthy, including changing the city’s landscape.
go and what to do in each city. the cultural zeitgeist. our favorite influencers in each market. Plus,
destinations near and far to make for
an unforgettable summer.
ON-SALE 12.30.17 ON-SALE 3.1.18 ON-SALE 4.1.18 ON-SALE 5.1.18 ON-SALE 6.1.18
AD CLOSE/ AD CLOSE/ AD CLOSE/ AD CLOSE/ AD CLOSE/
MATERIALS DUE 12.1.17 MATERIALS DUE 2.1.18 MATERIALS DUE 3.1.18 MATERIALS DUE 3.30.18 MATERIALS DUE 5.1.18
JUL/AUG SEPTEMBER OCTOBER NOVEMBER DECEMBER
THE FEAST ISSUE FALL FASHION & BEAUTY MEN’S FASHION THE GIVE BACK ISSUE THE CREATIVITY ISSUE
This annual collector’s edition serves WOMEN OF STYLE WINTER TRAVEL HOLIDAY GIFTING From top-notch curators and patrons to
up each cities’ hottest restaurants, Our favorite luxurious looks from the fall Layered looks for the well-suited gentleman. Our salute to the local do-gooders who exciting new talents, a look at who holds
best dishes, top chefs and influential collections, plus our annual celebration of Plus, our annual guide to exotic destinations have gone above and beyond for the cultural currency within each city.
remarkable women of style within each city. and weekend winter getaways. our cities’ charities. Plus, the best gifts to
culinary personalities.
give and get this holiday season.
ON-SALE 7.1.18 ON-SALE 9.1.18 ON-SALE 10.1.18 ON-SALE 11.1.18 ON-SALE 12.1.18
AD CLOSE/ AD CLOSE/ AD CLOSE/ AD CLOSE/ AD CLOSE/
MATERIALS DUE 6.1.18 MATERIALS DUE 8.1.18 MATERIALS DUE 8.31.18 MATERIALS DUE 10.1.18 MATERIALS DUE 11.1.18
ANGELENO | ASPEN MAGAZINE | THE ATLANTAN | BEACH | BOSTON COMMON | CS | DC MAGAZINE | HOUSTON MAGAZINE | MANHATTAN MAGAZINE | MIAMI MAGAZINE
MODERN LUXURY DALLAS | MODERN LUXURY HAWAII | MODERN LUXURY ORANGE COUNTY | MODERN LUXURY PALM BEACH | MODERN LUXURY SAN DIEGO | PHILADELPHIA STYLE | SILICON VALLEY MAGAZINE
MODERN LUXURY SCOTTSDALE | SAN FRANCISCO MAGAZINE | VEGAS MAGAZINE
Issue themes may vary from city to city depending on publishing schedule. Check the local media kit for the most up-to-date issue themes.
Modern Luxury City Titles publish 10x in 2018 with the following exceptions: San Francisco magazine 12x; Manhattan magazine 8x; Modern Luxury Palm Beach 8x; Modern Luxury Scottsdale 8x; Modern Luxury Silicon Valley 8x.
Note: Miami magazine will print in February with a double issue in May/June. Modern Luxury Resort Titles publish as follows: Beach 6x; Modern Luxury Hawaii 5x; Aspen magazine 5x
UPDATED 1.31.18
IN EVERY ISSUE EDITORIAL GET THE LOOK Fashion, beauty and style notes inspired by our cover subject CLICK Intimate moments captured by a local lens NOW IN What you need to know now SOCIETY & CULTURE The monthly social scene STYLE & BEAUTY Must-haves and trends from our national editors DESIGN & REALTY The latest in home design and must-see properties city by city TRAVEL & RECREATION Inspired destinations near and far FOOD & DRINK A guide to the best and brightest on the culinary scene SOCIAL SCENE Snapshots from the latest galas and VIP events LOOK WHO’S TALKING A quick take with a local notable
OUR COMMUNITY ON THE GO
Connection to our
community requires access.
We’re everywhere they are.
On every platform.
653,000+
ENGAGED
NEWSLETTER
SUBSCRIBERS
ACROSS THE COUNTRY
882,000+
FOLLOWERS
ON SOCIAL CHANNELS
ACROSS THE COUNTRY
UPDATED 1.31.18
EVENTS DIVISION 22 MARKETS
MODERN LUXURY
EVENTS DIVISION
is a full-service experiential
programming and event
department.
Our events division is
incomparable. With
marketing specialists based
in each and every city we are
your local liaisons, conversant
in the culture within.
MORE THAN
WE PROVIDE:
2,400
EVENTS IN 2017
• Consultative services and
insights, from venue sourcing
to consumer research and
behavioral insights specific
to each market
• Immersive brand ambassador
programming, inclusive of
casting, to align with your
brand DNA
• Full-service event concept
development and execution
50+ 22
MARKETERS CITIESDESIGN STUDIO CUSTOM CONTENT
MODERN LUXURY DESIGN
#MAKESOMENOISE PRESENTED BY NEIMAN MARCUS + AMERICAN EXPRESS
FAST FORWARD A SPECIAL PROMOTION PRESENTED BY PORSCHE FAST FORWARD A SPECIAL PROMOTION PRESENTED BY PORSCHE
GRACE BYERS
Her TV character, Anika Calhoun on
STUDIO is a full-service design
the Fox hit Empire, may be fiercely those who value the stealth silence and sustainable mobility of a hybrid,
self-centered and calculating, but in THE NEW PORSCHE PANAMERA the Panamera E-Hybrid is for you. It is enough to impress performance
real life actress Grace Byers is fierce Shaking up the automotive industry’s
when it comes to advocacy for the purists with a 4.4 second dash from zero to 60 mph.
traditional notion of a four-door sedan.
deaf community and anti-bullying. The
Cayman Islands native and newlywed No matter which Panamera you choose, Porsche designers have
(she married her co-star Trai Byers)
has deaf parents and experienced created a game-changing interior space that makes the journey feel
studio with a luxury sensibility, made
her share of bullying in earlier years. as liberating as the destination. In fact, Porsche gave designers the
“Both have impacted me in tremendous freedom to create a space that’s totally unique from almost every
ways,” she explains. “I’m thrilled to other four-door on the road. For example, if you choose, you can equip
positively aid and increase awareness
of both communities.” Her inspiration: your Panamera with twin rear bucket seats, offering private jet-inspired
,
O M EN her mother, a single, deaf, black woman accommodations perfect for those occasions when you want to kick
EW ON
TH ES who raised Byers and her sister with
up of experienced creatives and
FO R ET LY back and let someone else do the driving. Those two lucky rear-seat
Q UI ST “exorbitant amounts of perseverance,
IN G IS JU love, bravery, tenacity, spirituality, passengers can also be coddled with heated, ventilated, and power-
SI TT LIN ES HAT
E. W
integrity, and the most strength I have
SI DE IN G adjustable seats, ideal thrones from which to enjoy the optional
TH E ST YL W ER ever seen,” she says. “I’ve seen her
TH EIR EM PO Porsche Rear Seat Entertainment system with its high-def, 10-inch
E BI G—
T defy insurmountable odds.”
NO YL E?
EIR ST TO LIV . Byers herself came up against tough
seatback displays.
IS TH O M EN NO ISE odds (including two serious car
RW ME
brand strategists.
OT HE E SO
crashes). While growing up, she Up front, the Panamera is just as inviting, putting the driver first with a full
M AK couldn’t visualize how a girl from the
AN D Islands could pursue a full-time acting suite of advanced controls inspired by the Porsche 918 Spyder supercar.
career. But once accepted into the Front and center is the signature Porsche analog tachometer, flanked
M.F.A. acting program at the University
by two 7-inch, fully customizable thin film transistor (TFT) screens that
of California Irvine, a showcase took
her from LA to NYC where several allow drivers the ability to fully customize what vehicle and infotainment
theater productions, short films and data is displayed. To the right of the instrument cluster is a dazzling
national commercials led her to
Chicago—and her TV debut as 12.3-inch touchscreen display, which makes mobile phone connectivity,
Anika Calhoun. She can identify navigation inputs, and audio selections simple and straightforward.
with Empire’s Calhoun because,
From here, a capacitive touchscreen surface flows down the center
“we’re both educated, indomitable
women of color who know what we stack, putting a variety of touch-sensitive climate and vehicle dynamics
want and have the audacity and controls within easy reach of the driver. There is even an app, allowing
We partner with your brand to develop
ambition to get it.” She even shares
her effortlessly sexy style, confessing you to track the location of your Panamera or send destinations to your
to raiding Anika’s closet for the most vehicle from your wrist.
FAST FORWARD
epic statement pieces.
When she isn’t burning up the small On the road or the racetrack, the Panamera feels incredibly nimble
screen, or supporting the causes she
believes in, you’ll find Byers finishing with performance chops to shame most two-door sports cars. A new
Porsche Dynamic Chassis Control (PDCC Sport) system maximizes the
creative solutions that reinforce your
up her first book, an illustrated self-love
narrative for children that has been in vehicle’s agility based on its 3D directional sensors. A driving mode
DRIVING DISRUPTION IN A NEW AGE
the works for two years. THE NEW PORSCHE PANAMERA
switch on the steering wheel allows you to dial in your preferred
Her advice to others: keep going. Base price: $85,000 – $160,000
Perseverance is key. “Work hard, hone driving experience, from Normal to Sport Plus, while a Sport Response
Transmission: 8-Speed PDK
your craft, have faith, always be button instantly sends maximum power to the wheels for 20 seconds, Horsepower: 330 - 550 hp
prepared and commit to a positive especially ideal for freeway on-ramps or just for grins.
For some 69 years, Porsche has questioned the status quo in the different performance levels, each more aggressive than the last. For Torque: 331 - 567 lb.-ft.
attitude. Everything else will come in
message and engage our community
the time it is supposed to.“ automotive industry. Whether it’s their iconic 1948 Porsche 356, whose most, the 330 horsepower Panamera with its turbocharged V6 engine Maximum cargo capacity: 46 cu. ft.
Fuel tank: 21.1 gal.
shape inspires today’s 911 Carrera, or the advanced 918 Spyder will prove more than satisfying, running from zero to 60 mph in a spine- The greatest thrill of the Panamera is experiencing all of this performance
Weight: 4,960 lbs.
supercar, Porsche has always created vehicles that inspire passion and tingling 5.2 seconds with the optional Sports Chrono package. But, if technology on a racetrack. Recognizing this, Porsche offers customers
Grace, seen here making some noise in a Solace 0 - 60 mph: 5.4 - 3.4 seconds
London “Amelle” sleeveless draped crepe sheath fuel innovation. The newest Porsche vehicle, coming this spring, is a that’s not fast enough for your performance tastes, then surely the a New Vehicle Delivery Program at the Porsche Experience Center Top Track Speed: 162 - 190 mph
dress, $610; Christian Louboutin “Follies” spike
100mm red sole pump, $1,295; Vita Fede
“Mini Titan” double pearl earrings, $325. All
disruptor in an industry that’s often more focused on the final destination Panamera 4S will suffice, with its 440 horsepower, 2.9-liter twin- locations. This innovative, no-cost program includes a VIP tour of
available at Neiman Marcus Beverly Hills, than the experience of the journey. It is in this journey where the turbocharged V6, which sprints from zero to 60 mph in just 4.0 seconds. the Porsche Experience Center, a new-vehicle orientation, and the
across all platforms.
9700 Wilshire Blvd; 310.550.5900. FAB FEATURES:
highlight: an exhilarating 90-minute experience behind the wheel of
PHOTO: STEVEN SIMKO
M A K E S OM E N O IS E O F YO U R OW N W ITH
Panamera truly delivers with an unparalleled driving experience that’s Sport Response button on steering wheel
NEIMAN MARCUS. FIND THESE LOOKS AND MORE
IN CUSP AT NEIMAN MARCUS BEVERLY HILLS. LEARN
second to none. Still not enough, you say? Not to worry. The Panamera Turbo is your a Porsche on its driver development track. Put your racing shoes on— Adaptive cruise control
MORE ABOUT OUR LA NOISEMAKERS BY FOLLOWING
US AT #NMMAKESOMENOISE ride with its twin-turbocharged V8, producing 550 horsepower, which coming spring 2017, the new Porsche Panamera available at your Burmester 3D high-end Surround Sound
In typical Porsche fashion, the Panamera is available in a number of propels this super sedan from zero to 60 mph in only 3.4 seconds. For local authorized Porsche dealer.
Small Business. Big Opportunity. Bright Future.
presented by
Big Ideas in Small Business
These successful entrepreneurs not only dreamed about a bright future—
they ran headfirst towards it—fueled by optimism, innovative thinking and some guiding principles:
WE PROVIDE: Work to Your Strengths. Know Where You’re Going. Show Appreciation.
Good sports, Adam
and Ryan Goldston,
founders of Athletic
Propulsion Labs and
the best-selling
• Custom content on a local level across
TechLoom Pro.
all platforms
Max-bone founder
Parisa Fowles-
Pazdro and her
four-legged friends
in designer duds.
Leap of Faith Posh Pups
• A stable of locally-based creative professionals
ATHLETIC PROPULSION LABS MAX-BONE
Who knew that the ban of a basket- best-selling shoe. The TechLoom Pro Max-Bone owner Parisa Fowles- This first stand-alone luxury dog
ball shoe could actually propel it to and the TechLoom Phantom, made Pazdro says she may have named line and its stores feel more like a
success? That’s what happened to from performance textiles with an her company after her husband, but high-end fashion retailer. As cus-
identical twins Adam and Ryan outsole inspired by the shape of a inspiration for opening her luxury tomers shop the latest styles for
Goldston in 2010. Their Concept 1 feather, carry that distinction. The business came in the form of four Fido at Max-Bone, they can also
shoe was banned from professional company has collections for men legs, coarse fur, and unconditional enjoy champagne. “While most pet
play for the simple reason it enabled and women. love—her beloved English Bulldog, stores feel unwelcoming and might
the wearer to jump higher. And, in Macintosh. “He means the world to even smell bad, ours feature luxury
• Designers who work on all platforms including
The boys have taken a page out of
me. He makes me happy every day.”
APL photos courtesy of Athletic Propulsion Labs. Max-bone photos by Andy Storalek for furtographs.
true “no-publicity-is- bad-publicity” materials—marble, stone and wood-
their father’s playbook: he too was
form, the Goldston’s company, work,” Fowles-Pazdro says, adding
a sneaker development guru for With a luxury fashion and interior
Athletic Propulsion Labs, took off. that pups shopping with their owners
two major brands. But they take background, Swedish-born Fowles- are given organic treats. “We love
It’s no coincidence though. Working none of it for granted. They show Pazdro knew where she was going dogs more than humans,” she jokes.
appreciation by giving back—the when she set out to duplicate the
to their strengths, the brothers
print, digital, video and more
company supports the Women’s simple-chic fashion she prefers for Expansion is happening quickly for
started APL out of their USC dorm
Cancer Fund in tribute to their be- Max-Bone. In addition to its global
room in 2009 where they were MacIntosh. Fowles-Pazdro designs
loved grandmother.
recruited to play basketball. The everything, chooses the fabrics, online business, there are currently
proprietary Load N’ Launch tech- Now APL is working on expanding and maintains a close relationship two retail spaces in prime locations,
nology they developed was the outside the states. They know where with manufacturers to get the and, after a successful pop-up in
result of Adam wanting better hops. they are going, unapologetically quality she wants. “Everything is Malibu last year, a third store will
APL has been playing over the rim striving to redefine the fashion and designed for practical reasons: open in Pacific Palisades, then onto
ever since, creating a category for performance categories globally. our hoodies, like the best-selling San Francisco. And, thanks to global
athletic footwear “at the intersec- Says Adam: “Our favorite mantra is Harbor Hoodie, keep dogs warm, word-of-mouth, there are now 200
tion of performance and style,” one our dad taught us years ago and but also stop pet hair from going boutiques around the world selling
• Copywriters who embody the brand’s voice
Ryan says. “Our goal has always the one we live by today—ask for everywhere. And our bow ties can the Max-Bone catalogue. The end
been to create a collection you can forgiveness, not permission.” As for be used as collars.” Cat lovers, goal? Fowles-Pazdro is serious when
wear seamlessly throughout the that infamous ban, it still stands. don’t despair: there is fashion for she says, “A Max-Bone in every city!”
day.” The Concept 1 isn’t even APL’s athleticpropulsionlabs.com kitty here, too. max-bone.com
• Brand strategists who will work with you to S P E C I A L P R O M OT I O N
uncover your goals and help achieve them
3. LIGHT BRIGHTS
Intense shade pairings are having a
field day this spring. Yellow shows its
1. L O B E S O F L U X U R Y perpetually happy face, especially
If you’ve followed me for a while, you know I when paired with attention-grabbing
especially love oversized earrings. They’re the turquoise or in-the-spotlight hot pink. The
perfect way to elevate an outfit and make a latter combo, perfect with rose gold
bold statement. Tassels were big in 2016, but jewelry, creates a bold, festive contrast.
PLATFORMS:
this year’s runways show us that oversized
earrings will be all about the ‘art’ of the design.
2. ROSY OUTLOOK
It’s the ultimate mix master! Rose Gold
• Print and tablet
blends perfectly with other metals because it
acts as a buffer between silver and traditional
gold. This popular, trend-right shade has
a delicate and ultra-feminine look, lending
itself to the refined, intricately designed pieces
we can expect to see a lot of this spring.
• Digital and video 4. CUFF ‘EM
Believe it or not, ear “cuffs” have been
around since the Fifties and Sixties, but
now more elaborate jeweled crawlers,
first resurfacing in quaint form two years
• Emails
ago, are glamming it up ALL over the
runways in bolder, more statement-
making designs than ever before.
Photograph by: Vanessa Chavez
• Social media channels
STYLE THAT 5. ALL IN THE MIX
Mixing metals, an interior design
SPARKLES
mainstay, is now on-trend in fashion
with rose gold playing a central role.
With rings especially, it’s less about
1. 18k white gold earrings are set with
matching, and more about surprising.
.71 ctw of white diamonds with pink
Layering diverse colors, textures,
diamond accents MSRP: $3,080
finishes and sizes (large with more
delicate shapes) adds richer, more
2. 18k rose gold loop midi ring Style provocateur, Brighton Keller of the blog, Brighton The Day, interesting style.
with .17 ctw white diamonds
MSRP: $1,210 partnered with Simon G. Jewelry to share her favorite
3. 18k yellow gold with with 11.71 ct spring jewelry trends. Here, she gives us the inside scoop
pink tourmaline and 1.04 ctw white
diamonds MSRP: $20,130 on what to wear and what to wish for this season.
4. 18k white gold ear climbers set
with .62 ctw of white diamonds
MSRP: $2,750
5. 18k white and rose gold, 2.20 ctw
white diamonds MSRP: $6,600
To shop these styles and more, visit www.simongjewelry.com/fine-jewelryOUR COMMUNITY CITY BY CITY
75,000 25,000 50,000 30,000
RATE BASE RATE BASE RATE BASE RATE BASE
262,500 55,000 165,000 108,000
TOTAL AUDIENCE TOTAL AUDIENCE TOTAL AUDIENCE TOTAL AUDIENCE
10X 4X 10X 6X
FREQUENCY FREQUENCY FREQUENCY FREQUENCY
Angeleno Aspen Magazine The Atlantan Beach (THE HAMPTONS)
READER PROFILE READER PROFILE READER PROFILE READER PROFILE
MALE/FEMALE............................43/57% MALE/FEMALE......................... 47%/53% MALE/FEMALE......................... 41%/59% MALE/FEMALE........................... 40/60%
AVERAGE AGE................................... 49 AVERAGE AGE................................... 47 AVERAGE AGE................................... 47 AVERAGE AGE................................... 48
MARRIED/PARTNERED.......................67% MARRIED/PARTNERED.......................72% MARRIED/PARTNERED.......................72% MARRIED/PARTNERED.......................63%
AFFLUENT (AVG) AFFLUENT (AVG) AFFLUENT (AVG)
AFFLUENT (AVG)
HOUSEHOLD INCOME............$604,860 HOUSEHOLD INCOME............ $389,540 HOUSEHOLD INCOME.............$519,960
HOUSEHOLD INCOME............ $450,690
HOUSEHOLD NET WORTH.... $2,324,400 HOUSEHOLD NET WORTH.....$2,213,920 HOUSEHOLD NET WORTH..... $2,531,910
HOUSEHOLD NET WORTH.... $2,638,390
VALUE/PRINCIPAL RESIDENCE.... $1,582,390 VALUE/PRINCIPAL RESIDENCE......$1,102,810 VALUE/PRINCIPAL RESIDENCE......$1,321,020
OWN PRINCIPAL RESIDENCE...............81% OWN PRINCIPAL RESIDENCE.............. 84% OWN PRINCIPAL RESIDENCE.............. 77%
EDUCATED & INFLUENTIAL
EDUCATED & INFLUENTIAL COLLEGE GRADUATE.......................92% EDUCATED & INFLUENTIAL EDUCATED & INFLUENTIAL
COLLEGE GRADUATE....................... 91% POST-GRADUATE DEGREE.................47% COLLEGE GRADUATE.......................90% COLLEGE GRADUATE.......................93%
POST-GRADUATE DEGREE.................48% PROFESSIONAL/MANAGERIAL.......... 91% POST-GRADUATE DEGREE.................37% POST-GRADUATE DEGREE................. 51%
PROFESSIONAL/MANAGERIAL..........92% ATTENDED CHARITY EVENT (PAST 12 MOS).... 89% PROFESSIONAL/MANAGERIAL..........89% PROFESSIONAL/MANAGERIAL.......... 91%
ATTENDED CHARITY EVENT (PAST 12 MOS).....76% TOOK ACTIVE ROLE IN CIVIC, SOCIAL ATTENDED CHARITY EVENT (PAST 12 MOS).....86% ATTENDED CHARITY EVENT (PAST 12 MOS).... 88%
TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............58% TOOK ACTIVE ROLE IN CIVIC, SOCIAL TOOK ACTIVE ROLE IN CIVIC, SOCIAL
OR POLITICAL ISSUE (PAST 12 MOS)...............59% OR POLITICAL ISSUE (PAST 12 MOS)............... 55% OR POLITICAL ISSUE (PAST 12 MOS)...............54%
HIGHLY ENGAGED
HIGHLY ENGAGED READERS PER COPY........................... 2.2 HIGHLY ENGAGED HIGHLY ENGAGED
READERS PER COPY........................... 3.5 AVG. TIME SPENT WITH ISSUE.... 57 MIN. READERS PER COPY........................... 3.3 READERS PER COPY........................... 3.6
AVG. TIME SPENT WITH ISSUE.... 52 MIN. READ 3+ OUT OF 4 ISSUES..............75% AVG. TIME SPENT WITH ISSUE.... 55 MIN. AVG. TIME SPENT WITH ISSUE.... 50 MIN.
READ 3+ OUT OF 4 ISSUES..............59% READ 3+ OUT OF 4 ISSUES..............77% READ 3+ OUT OF 4 ISSUES..............63%
DISTRIBUTION DISTRIBUTION DISTRIBUTION DISTRIBUTION
DIRECT RESIDENTIAL MAIL................. 38% DIRECT RESIDENTIAL MAIL..................36% DIRECT RESIDENTIAL MAIL................. 44% DIRECT RESIDENTIAL MAIL..................41%
CONTROLLED COMMERCIAL............ 35% CONTROLLED COMMERCIAL.............31% CONTROLLED COMMERCIAL............ 33% CONTROLLED COMMERCIAL............ 50%
LUXURY HOTELS................................ 23% LUXURY HOTELS................................ 20% LUXURY HOTELS.................................18% LUXURY HOTELS.................................. 3%
NEWSSTAND SALES...........................1% NEWSSTAND SALES.......................... 4% NEWSSTAND SALES.........................OUR COMMUNITY CITY BY CITY
FALL 2017
Elizabeth
Olsen
The Wind River
FALL FASHION / WOMEN OF STYLE / ELIZABETH OLSEN
Star’s Me-Moment
Women
of Style
75,000
5 Boston
Trendsetters 50,000
50,000
You Need
To Know RATE BASE RATE BASE 50,000
RATE BASE DELIVERED 8.1% ABOVE DELIVERED 9.9% ABOVE RATE BASE
RATE BASE* RATE BASE*
165,000 160,000
270,000 210,000
745 BOYLSTON STREET, SUITE 401, BOSTON, MA 02116
TOTAL AUDIENCE TOTAL AUDIENCE
TOTAL AUDIENCE TOTAL AUDIENCE
Plus
MODERNLUXURY.COM
10X 10X
10X
Kick-Start the Season With
FREQUENCY
Rooftop Revelry, Penthouse
Aspirations & Must-See Theatre! 10X FREQUENCY
M O D E R N L U X U R Y. C O M
FREQUENCY FREQUENCY
Boston Common† CS DC Magazine Houston Magazine
READER PROFILE READER PROFILE READER PROFILE READER PROFILE
MALE/FEMALE......................... 49%/51% MALE/FEMALE............................ 41/59% MALE/FEMALE............................ 41/59% MALE/FEMALE............................ 41/59%
AVERAGE AGE................................... 45 AVERAGE AGE................................... 42 AVERAGE AGE................................... 47
AVERAGE AGE.................................42.1
MARRIED/PARTNERED....................... 76% MARRIED/PARTNERED.......................75% MARRIED/PARTNERED.......................72%
HOUSEHOLD INCOME
AFFLUENT (AVG) AFFLUENT (AVG) AFFLUENT (AVG)
$200,000+.................................... 99%
HOUSEHOLD INCOME............ $367,280 HOUSEHOLD INCOME............ $289,040 HOUSEHOLD INCOME............ $389,540
$250,000+.................................... 59% HOUSEHOLD NET WORTH.... $1,664,350 HOUSEHOLD NET WORTH..... $1,752,160 HOUSEHOLD NET WORTH.....$2,213,920
VALUE/PRINCIPAL RESIDENCE........ $791,670 VALUE/PRINCIPAL RESIDENCE........ $853,170 VALUE/PRINCIPAL RESIDENCE......$1,102,810
LIQUID ASSETS
OWN PRINCIPAL RESIDENCE.............. 88% OWN PRINCIPAL RESIDENCE.............. 86% OWN PRINCIPAL RESIDENCE.............. 84%
$1 MILLION+ ................................. 99%
$2 MILLION+...................................61% EDUCATED & INFLUENTIAL EDUCATED & INFLUENTIAL EDUCATED & INFLUENTIAL
COLLEGE GRADUATE.......................93% COLLEGE GRADUATE.......................90% COLLEGE GRADUATE.......................90%
READER LIFESTYLE & BUYING POWER POST-GRADUATE DEGREE.................37% POST-GRADUATE DEGREE.................47% POST-GRADUATE DEGREE.................37%
COMPARED TO THE GENERAL POPULATION, BOSTON PROFESSIONAL/MANAGERIAL.......... 81% PROFESSIONAL/MANAGERIAL..........92% PROFESSIONAL/MANAGERIAL..........89%
COMMON READERS ARE:
ATTENDED CHARITY EVENT (PAST 12 MOS).... 82% ATTENDED CHARITY EVENT (PAST 12 MOS).... 77% ATTENDED CHARITY EVENT (PAST 12 MOS).... 85%
• 3X MORE LIKELY TO DRIVE A LUXURY EXOTIC TOOK ACTIVE ROLE IN CIVIC, SOCIAL TOOK ACTIVE ROLE IN CIVIC, SOCIAL TOOK ACTIVE ROLE IN CIVIC, SOCIAL
OR LUXURY PRESTIGE VEHICLE OR POLITICAL ISSUE (PAST 12 MOS)............... 62% OR POLITICAL ISSUE (PAST 12 MOS)............... 56% OR POLITICAL ISSUE (PAST 12 MOS)...............70%
• 23% MORE LIKELY TO HAVE PURCHASED
HIGHLY ENGAGED HIGHLY ENGAGED HIGHLY ENGAGED
HIGH-END WATCHES IN THE PAST YEAR READERS PER COPY........................... 3.6 READERS PER COPY........................... 4.2 READERS PER COPY........................... 3.2
• 24% MORE LIKELY TO OWN FOUR OR MORE AVG. TIME SPENT WITH ISSUE.... 65 MIN. AVG. TIME SPENT WITH ISSUE.... 48 MIN. AVG. TIME SPENT WITH ISSUE.... 51 MIN.
VEHICLES READ 3+ OUT OF 4 ISSUES..............78% READ 3+ OUT OF 4 ISSUES..............63% READ 3+ OUT OF 4 ISSUES..............82%
DISTRIBUTION DISTRIBUTION DISTRIBUTION DISTRIBUTION
DIRECT RESIDENTIAL MAIL................. 29% DIRECT RESIDENTIAL MAIL..................41% DIRECT RESIDENTIAL MAIL................. 42%
CONTROLLED COMMERCIAL............ 43%
CONTROLLED COMMERCIAL............ 46% CONTROLLED COMMERCIAL............ 35% CONTROLLED COMMERCIAL............ 43%
DIRECT RESIDENTIAL MAIL..................26%
LUXURY HOTELS.................................21% LUXURY HOTELS.................................19% LUXURY HOTELS................................ 10%
LUXURY HOTELS.................................18% NEWSSTAND SALES.........................OUR COMMUNITY CITY BY CITY
SEPTEMBER/OCTOBER 2017
Honor Roll
SCOTTISH STARLET
KAREN GILLAN AT
MAUI FILM FESTIVAL
GRAMMY WINNER
KALANI PE‘A
Lily 60,000 50,000 50,000 50,000
Collins RATE BASE RATE BASE RATE BASE RATE BASE
REWRITES THE
SPRING
FALL FASHION
MANHATTAN 40 FULTON ST., 11TH FLOOR, NEW YORK, NY 10038
RULES ON
BEING A STAR
FASHION &
216,000 210,000 195,000 165,000
BEAUTY
M O D E R N L U X U R Y. C O M
TOTAL AUDIENCE
BAGS BONANZA / ROYAL
GARMENTS FOR MODERN
8X
TIMES / MUST-HAVES FOR
THE SEASON / MAC’S LATEST
COLLABS / TIPS FROM LOCAL
TOTAL AUDIENCE
10X
TOTAL AUDIENCE
10X
& Design Issue5X
TOTAL AUDIENCE
Get Swept Away by the Architecture, Interiors, Dining
FREQUENCY
MARCH 2017 $5.95
Season’s Chicest Looks & More in 4 Fabulous Cities
FREQUENCY FREQUENCY
TASTEMAKERS & MORE
FREQUENCY M O D E R N L U X U R Y. C O M
Modern Luxury Modern Luxury
Manhattan Magazine Miami Magazine Dallas Hawaii
READER PROFILE READER PROFILE READER PROFILE READER PROFILE
MALE/FEMALE......................... 43%/57% MALE/FEMALE........................... 50/50% MALE/FEMALE............................ 41/59% MALE/FEMALE............................ 41/59%
AVERAGE AGE................................... 46 AVERAGE AGE................................... 46 AVERAGE AGE................................... 48 AVERAGE AGE................................... 49
MARRIED/PARTNERED....................... 61% MARRIED/PARTNERED....................... 71% MARRIED/PARTNERED.......................86% MARRIED/PARTNERED.......................75%
AFFLUENT (AVG) AFFLUENT (AVG) AFFLUENT (AVG) AFFLUENT (AVG)
HOUSEHOLD INCOME............ $589,770 HOUSEHOLD INCOME............ $303,650 HOUSEHOLD INCOME............ $471,220 HOUSEHOLD INCOME............ $431,250
HOUSEHOLD NET WORTH.... $2,336,540 HOUSEHOLD NET WORTH.....$1,574,320 HOUSEHOLD NET WORTH.... $2,540,440 HOUSEHOLD NET WORTH.....$2,398,150
VALUE/PRINCIPAL RESIDENCE...... $1,217,740 VALUE/PRINCIPAL RESIDENCE........ $789,770 VALUE/PRINCIPAL RESIDENCE........ $859,760 VALUE/PRINCIPAL RESIDENCE..... $1,190,000
OWN PRINCIPAL RESIDENCE.............. 70% OWN PRINCIPAL RESIDENCE.............. 92% OWN PRINCIPAL RESIDENCE.............. 95% OWN PRINCIPAL RESIDENCE.............. 78%
EDUCATED & INFLUENTIAL EDUCATED & INFLUENTIAL EDUCATED & INFLUENTIAL EDUCATED & INFLUENTIAL
COLLEGE GRADUATE.......................93% COLLEGE GRADUATE.......................85% COLLEGE GRADUATE.......................84% COLLEGE GRADUATE.......................84%
POST-GRADUATE DEGREE.................50% POST-GRADUATE DEGREE.................29% POST-GRADUATE DEGREE.................23% POST-GRADUATE DEGREE.................22%
PROFESSIONAL/MANAGERIAL..........89% PROFESSIONAL/MANAGERIAL..........87% PROFESSIONAL/MANAGERIAL..........86% PROFESSIONAL/MANAGERIAL..........93%
ATTENDED CHARITY EVENT (PAST 12 MOS).....86% ATTENDED CHARITY EVENT (PAST 12 MOS).... 65% ATTENDED CHARITY EVENT (PAST 12 MOS).....81% ATTENDED CHARITY EVENT (PAST 12 MOS).....84%
TOOK ACTIVE ROLE IN CIVIC, SOCIAL TOOK ACTIVE ROLE IN CIVIC, SOCIAL TOOK ACTIVE ROLE IN CIVIC, SOCIAL TOOK ACTIVE ROLE IN CIVIC, SOCIAL
OR POLITICAL ISSUE (PAST 12 MOS)............... 52% OR POLITICAL ISSUE (PAST 12 MOS)............... 46% OR POLITICAL ISSUE (PAST 12 MOS)............... 51% OR POLITICAL ISSUE (PAST 12 MOS)............... 41%
HIGHLY ENGAGED HIGHLY ENGAGED HIGHLY ENGAGED HIGHLY ENGAGED
READERS PER COPY........................... 3.6 READERS PER COPY........................... 4.2 READERS PER COPY........................... 3.9 READERS PER COPY........................... 3.3
AVG. TIME SPENT WITH ISSUE.... 52 MIN. AVG. TIME SPENT WITH ISSUE.... 66 MIN. AVG. TIME SPENT WITH ISSUE.... 54 MIN. AVG. TIME SPENT WITH ISSUE.... 58 MIN.
READ 3+ OUT OF 4 ISSUES..............64% READ 3+ OUT OF 4 ISSUES..............67% READ 3+ OUT OF 4 ISSUES..............67% READ 3+ OUT OF 4 ISSUES..............72%
DISTRIBUTION DISTRIBUTION DISTRIBUTION DISTRIBUTION
DIRECT RESIDENTIAL MAIL................. 50% DIRECT RESIDENTIAL MAIL................. 45% DIRECT RESIDENTIAL MAIL................. 47% DIRECT RESIDENTIAL MAIL................. 50%
CONTROLLED COMMERCIAL............ 23% CONTROLLED COMMERCIAL............ 23% CONTROLLED COMMERCIAL............ 27% CONTROLLED COMMERCIAL............ 10%
LUXURY HOTELS................................ 22% LUXURY HOTELS................................ 22% LUXURY HOTELS.................................17% LUXURY HOTELS................................ 37%
NEWSSTAND SALES...........................1% NEWSSTAND SALES.........................OUR COMMUNITY CITY BY CITY
40,000 30,000 35,000
RATE BASE RATE BASE RATE BASE
144,000 111,000 154,000
TOTAL AUDIENCE TOTAL AUDIENCE TOTAL AUDIENCE
10X 8X 10X
FREQUENCY FREQUENCY FREQUENCY
Modern Luxury Modern Luxury Modern Luxury
Orange County Palm Beach San Diego
READER PROFILE READER PROFILE READER PROFILE
MALE/FEMALE............................ 41/59% MALE/FEMALE............................ 41/59% MALE/FEMALE............................ 41/59%
AVERAGE AGE................................... 48 AVERAGE AGE................................... 47 AVERAGE AGE................................... 47
MARRIED/PARTNERED....................... 71% MARRIED/PARTNERED.......................72% MARRIED/PARTNERED.......................72%
AFFLUENT (AVG) AFFLUENT (AVG)
AFFLUENT (AVG)
HOUSEHOLD INCOME............$590,440 HOUSEHOLD INCOME............ $389,540
HOUSEHOLD INCOME............ $389,540
HOUSEHOLD NET WORTH.....$3,461,960 HOUSEHOLD NET WORTH.....$2,213,920
HOUSEHOLD NET WORTH.....$2,213,920
VALUE/PRINCIPAL RESIDENCE..... $1,399,040 VALUE/PRINCIPAL RESIDENCE......$1,102,810
VALUE/PRINCIPAL RESIDENCE......$1,102,810
OWN PRINCIPAL RESIDENCE...............76% OWN PRINCIPAL RESIDENCE.............. 84%
OWN PRINCIPAL RESIDENCE.............. 84%
EDUCATED & INFLUENTIAL EDUCATED & INFLUENTIAL
COLLEGE GRADUATE.......................94% EDUCATED & INFLUENTIAL COLLEGE GRADUATE.......................90%
POST-GRADUATE DEGREE.................24% COLLEGE GRADUATE.......................90% POST-GRADUATE DEGREE.................37%
PROFESSIONAL/MANAGERIAL..........92% POST-GRADUATE DEGREE.................37% PROFESSIONAL/MANAGERIAL..........89%
ATTENDED CHARITY EVENT (PAST 12 MOS).... 85% PROFESSIONAL/MANAGERIAL..........89% ATTENDED CHARITY EVENT (PAST 12 MOS).... 78%
TOOK ACTIVE ROLE IN CIVIC, SOCIAL ATTENDED CHARITY EVENT (PAST 12 MOS).... 78% TOOK ACTIVE ROLE IN CIVIC, SOCIAL
OR POLITICAL ISSUE (PAST 12 MOS)............... 41% OR POLITICAL ISSUE (PAST 12 MOS)............... 51%
TOOK ACTIVE ROLE IN CIVIC, SOCIAL
OR POLITICAL ISSUE (PAST 12 MOS)............... 51% HIGHLY ENGAGED
HIGHLY ENGAGED
READERS PER COPY........................... 3.6 READERS PER COPY........................... 4.4
HIGHLY ENGAGED AVG. TIME SPENT WITH ISSUE.... 49 MIN.
AVG. TIME SPENT WITH ISSUE.... 53 MIN.
READERS PER COPY........................... 3.7 READ 3+ OUT OF 4 ISSUES..............84%
READ 3+ OUT OF 4 ISSUES.............. 76%
DISTRIBUTION DISTRIBUTION DISTRIBUTION
DIRECT RESIDENTIAL MAIL................. 53% DIRECT RESIDENTIAL MAIL................. 62% DIRECT RESIDENTIAL MAIL................. 62%
CONTROLLED COMMERCIAL............ 22% CONTROLLED COMMERCIAL............ 10% CONTROLLED COMMERCIAL............ 10%
LUXURY HOTELS.................................18% LUXURY HOTELS.................................16% LUXURY HOTELS.................................16%
NEWSSTAND SALES.........................OUR COMMUNITY CITY BY CITY
30,000 35,000 30,000
RATE BASE RATE BASE RATE BASE
111,000 108,000 108,000
TOTAL AUDIENCE TOTAL AUDIENCE TOTAL AUDIENCE
8X 8X 5X
FREQUENCY FREQUENCY FREQUENCY
Modern Luxury Modern Luxury NS
Scottsdale Silicon Valley
READER PROFILE READER PROFILE READER PROFILE
MALE/FEMALE............................ 41/59% MALE/FEMALE............................46/54% MALE/FEMALE............................37/63%
AVERAGE AGE................................... 46 AVERAGE AGE................................... 47 AVERAGE AGE................................... 45
MARRIED/PARTNERED.......................75% MARRIED/PARTNERED....................... 74% MARRIED/PARTNERED....................... 76%
AFFLUENT (AVG) AFFLUENT (AVG) AFFLUENT (AVG)
HOUSEHOLD INCOME............ $488,130 HOUSEHOLD INCOME............ $313,820 HOUSEHOLD INCOME............ $347,030
HOUSEHOLD NET WORTH.... $2,025,000 HOUSEHOLD NET WORTH.....$1,590,730
HOUSEHOLD NET WORTH.....$2,470,150
VALUE/PRINCIPAL RESIDENCE......$1,154,410 VALUE/PRINCIPAL RESIDENCE........$809,860
VALUE/PRINCIPAL RESIDENCE......$1,408,910
OWN PRINCIPAL RESIDENCE.............. 85% OWN PRINCIPAL RESIDENCE.............. 89%
OWN PRINCIPAL RESIDENCE...............76%
EDUCATED & INFLUENTIAL EDUCATED & INFLUENTIAL
EDUCATED & INFLUENTIAL
COLLEGE GRADUATE.......................95% COLLEGE GRADUATE.......................93%
COLLEGE GRADUATE.......................88%
POST-GRADUATE DEGREE.................35% POST-GRADUATE DEGREE.................38%
POST-GRADUATE DEGREE.................35%
PROFESSIONAL/MANAGERIAL..........89% PROFESSIONAL/MANAGERIAL..........84%
PROFESSIONAL/MANAGERIAL..........90% ATTENDED CHARITY EVENT (PAST 12 MOS).... 85%
ATTENDED CHARITY EVENT (PAST 12 MOS).... 75%
ATTENDED CHARITY EVENT (PAST 12 MOS).... 68% TOOK ACTIVE ROLE IN CIVIC, SOCIAL
TOOK ACTIVE ROLE IN CIVIC, SOCIAL
OR POLITICAL ISSUE (PAST 12 MOS)...............65% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)................61%
OR POLITICAL ISSUE (PAST 12 MOS)...............54%
HIGHLY ENGAGED HIGHLY ENGAGED
READERS PER COPY........................... 3.7 HIGHLY ENGAGED READERS PER COPY........................... 3.6
AVG. TIME SPENT WITH ISSUE.... 56 MIN. READERS PER COPY........................... 3.6 AVG. TIME SPENT WITH ISSUE.... 64 MIN.
READ 3+ OUT OF 4 ISSUES..............80% READ 3+ OUT OF 4 ISSUES..............80%
DISTRIBUTION DISTRIBUTION
DISTRIBUTION
DIRECT RESIDENTIAL MAIL................. 35% DIRECT RESIDENTIAL MAIL..................61%
DIRECT RESIDENTIAL MAIL................. 47%
CONTROLLED COMMERCIAL.............26% CONTROLLED COMMERCIAL............ 35% CONTROLLED COMMERCIAL............ 32%
LUXURY HOTELS................................ 20% LUXURY HOTELS................................ 20% LUXURY HOTELS...................................1%
NEWSSTAND SALES.........................OUR COMMUNITY CITY BY CITY
75,000
50,000 RATE BASE 65,000
RATE BASE DELIVERED 8.6% ABOVE RATE BASE
RATE BASE*
165,000 234,000
TOTAL AUDIENCE 300,000 TOTAL AUDIENCE
TOTAL AUDIENCE
10X 10X
FREQUENCY 12X FREQUENCY
FREQUENCY
San Francisco
Philadelphia Style †
Magazine Vegas Magazine†
READER PROFILE READER PROFILE READER PROFILE
MALE/FEMALE............................ 49/51% MALE/FEMALE............................46/54% MALE/FEMALE............................ 49/51%
AVERAGE AGE................................ 46.6 AVERAGE AGE................................... 49 AVERAGE AGE................................ 43.2
MARRIED/PARTNERED....................... 74% HOUSEHOLD INCOME
HOUSEHOLD INCOME
$200,000+.................................... 99% AFFLUENT (AVG) $200,000+.................................... 99%
$250,000+.................................... 73% HOUSEHOLD INCOME............ $313,820 $250,000+.....................................71%
LIQUID ASSETS HOUSEHOLD NET WORTH.....$2,470,150 LIQUID ASSETS
VALUE/PRINCIPAL RESIDENCE......$1,408,910 $750,000+.................................... 99%
$750,000+.................................... 99%
OWN PRINCIPAL RESIDENCE...............76% $1 MILLION+...................................91%
$1 MILLION+.................................. 92%
$2 MILLION+.................................. 33%
$2 MILLION+.................................. 58% EDUCATED & INFLUENTIAL
COLLEGE GRADUATE.......................88% READER LIFESTYLE & BUYING POWER
READER LIFESTYLE & BUYING POWER
POST-GRADUATE DEGREE.................35% COMPARED TO THE GENERAL POPULATION, VEGAS READERS
ARE:
COMPARED TO THE GENERAL POPULATION, PHILADELPHIA PROFESSIONAL/MANAGERIAL..........90%
STYLE READERS ARE: • 2X MORE LIKELY TO PURCHASE HIGH-END
ATTENDED CHARITY EVENT (PAST 12 MOS).... 68%
• 3X MORE LIKELY TO DRIVE A LUXURY PRESTIGE WATCHES
TOOK ACTIVE ROLE IN CIVIC, SOCIAL
OR LUXURY SPORT VEHICLE OR POLITICAL ISSUE (PAST 12 MOS)...............54% • 2X MORE LIKELY TO OWN FOUR OR MORE
• 86% MORE LIKELY TO PURCHASE HIGH-END VEHICLES
HIGHLY ENGAGED
WATCHES • 4X AS LIKELY TO HAVE MADE 10+ BUSINESS
READERS PER COPY........................... 4.0
• 79% MORE LIKELY TO HAVE TRAVELED FLIGHTS IN THE PAST YEAR
AVG. TIME SPENT WITH ISSUE.... 65 MIN.
ABROAD 10+ TIMES IN PAST 3 YEARS • 6X MORE LIKELY TO DRIVE A LUXURY EXOTIC
READ 3+ OUT OF 4 ISSUES..............77%
DISTRIBUTION VEHICLE
DISTRIBUTION
DIRECT RESIDENTIAL MAIL..................36% DIRECT RESIDENTIAL MAIL................. 34% DISTRIBUTION
CONTROLLED COMMERCIAL............ 32% CONTROLLED COMMERCIAL............ 34% LUXURY HOTELS.................................56%
LUXURY HOTELS................................ 28% LUXURY HOTELS.................................17% CONTROLLED COMMERCIAL............ 23%
EVENTS............................................. 3% NEWSSTAND SALES.......................... 5% DIRECT RESIDENTIAL MAIL................. 20%
LUXURY AIRLINE/CAR PLACEMENT.......1% EVENTS........................................... 10% SUBSCRIBERS/EVENTS........................1%
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019 UPDATED 1.31.18
†
SOURCE: CLARITAS SEGMENTATION & MARKET SOLUTIONS AND 2016 PRIZM.OUR COMMUNITY MEN’S BOOK
READY FOR
HIS CLOSE-UP
Nightlife Impresario
Billy Dec Launches
AUTO &
a Film Company
Entertainment
ISSUE
HOT WHEELS!
The Latest from Cadillac,
Genesis, Porsche & More
PLUS 50,000
FITNESS THAT FEELS GOOD
OH, NATURAL! WINES TO DRINK NOW RATE BASE
FRANK LLOYD WRIGHT TURNS 150
180,000
TOTAL AUDIENCE
4X
M O D E R N L U X U R Y. C O M
FREQUENCY
Men’s Book Chicago
DISTRIBUTION
DIRECT RESIDENTIAL MAIL................. 32%
CONTROLLED COMMERCIAL............ 58%
EVENTS........................................... 10%
READER PROFILE EDUCATED & INFLUENTIAL
MALE/FEMALE............................. 92/8% COLLEGE GRADUATE.......................88%
POST-GRADUATE DEGREE.................44%
AVERAGE AGE................................... 49
PROFESSIONAL/MANAGERIAL..........95%
MARRIED/PARTNERED.......................72%
ATTENDED CHARITY EVENT (PAST 12 MOS).....74%
AFFLUENT (AVG) TOOK ACTIVE ROLE IN CIVIC, SOCIAL
OR POLITICAL ISSUE (PAST 12 MOS)...............50%
HOUSEHOLD INCOME............$342,500
HIGHLY ENGAGED
HOUSEHOLD NET WORTH..... $1,618,750
READERS PER COPY....... ATL 3.3 / CHI 3.6
VALUE/PRINCIPAL RESIDENCE........$638,590 AVG. TIME SPENT WITH ISSUE..... 68MIN.
OWN PRINCIPAL RESIDENCE.............. 92% READ 3+ OUT OF 4 ISSUES..............72%
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019 UPDATED 1.31.18From “Yes” to Happily Ever After,
Modern Luxury Weddings inspires the
TRUE LUXURY CONSUMER as she embarks
on the spending spree of her lifetime, with the best
each city has to offer for the big day and beyond.
With publications from coast to coast,
Modern Luxury Weddings is the
ONLY COLLECTION OF LOCAL TITLES
THAT CATERS TO A LUXURY BRIDE.OUR BRIDES-TO-BE
33
AVERAGE AGE
83%
BUY BASED ON QUALITY,
NOT PRICE
$262,800
AVERAGE HHI
Spend 4X
THE NATIONAL AVERAGE
ON A WEDDING DRESS
89% MORE THAN
1 in 3
HAVE/WILL SIGN UP FOR
A BRIDAL REGISTRY
PLAN TO WEAR
2+dresses
AT THEIR
WEDDING/RECEPTION
TARGETED DISTRIBUTION
Wedding Venues / Event Planners / Bridal Salons
Registered Brides / Premium Bridal Events
Jewelers / High-End Retailers
SOURCE: 2015 MODERN LUXURY BRIDAL STUDY, BASE: HHI $100K+
UPDATED 1.31.18OUR NATIONAL WEDDING PORTFOLIO
NATIONAL CIRCULATION SPECIAL ISSUES
WITHIN CITY EDITIONS
460,000RATE BASE
BOS TO N
ASPEN
1,634,000
TOTAL AUDIENCE
AMAZING
GRACE
REAL ASPEN WEDDINGS P. 146
BRIDAL GOWNS WITH POISE P. 154
PERFECTING THE FIRST DANCE P. 164
cult of
personality
EDITORIAL CALENDAR CUSTOMIZE YOUR
WEDDING DAY WITH ON THE COVER
AN INFUSION OF Beaded V-neck ballgown
with cap sleeves, $5,200,
by Danielle Caprese at
FALL/WINTER
INDIVIDUAL STYLE
kleinfeldbridal.com
Photo by James + Schulze
Plus
YOUR DIRECT Modern Luxury Weddings
ON-SALE DISPATCH FROM
BRIDAL FASHION
WEEK, FRESH Aspen
JUNE 15
GREENERY-INSPIRED
25,000 RATE BASE
TABLESCAPES
& MORE
M O D E R N L U X U R Y. C O M M O D E R N L U X U R Y. C O M
LAUNCHING IN 2018 55,000 TOTAL AUDIENCE
AD CLOSE/MATERIALS DUE
MAY 1 Modern Luxury Modern Luxury Modern Luxury Modern Luxury MAY & DEC
Weddings Atlanta Weddings Boston Weddings California Weddings Chicago
SPRING/SUMMER 50,000 RATE BASE 100,000 RATE BASE 50,000 RATE BASE
30,000 RATE BASE
175,000 TOTAL AUDIENCE 360,000 TOTAL AUDIENCE 175,000 TOTAL AUDIENCE
ON-SALE 102,000 TOTAL AUDIENCE*
2X FREQUENCY 2X FREQUENCY 2X FREQUENCY
DEC 14 2X FREQUENCY
AD CLOSE/MATERIALS DUE FRESH
CUT
NOV 1 OF-THE-MOMENT
PEAR-SHAPED
ENGAGEMENT RINGS
MAKE A STYLISH
STATEMENT
Plus
SUNNY FORECAST:
YELLOW DECOR IS HOT!
GORGEOUS GOWNS
FROM LOCAL DESIGN
DUO EDITH ÉLAN
6 STUNNING NORTH
SHORE NUPTIALS
M O D E R N L U X U R Y. C O M BY THE PUBLISHERS OF NS MAGAZINE
Modern Luxury Weddings
P H I L A D E LP H I A
North Shore
30,000 RATE BASE
108,000 TOTAL AUDIENCE
APRIL
Pure
ROMANCE RAISING THE BARRE
THE SEASON’S STUNNING
LOOKS TAKE CENTER STAGE
M O D E R N L U X U R Y. C O M
NAKED CAKES
LAUNCHING IN 2018
LOCAL BAKERIES DARE
TO BARE THEIR TIERS
CROWN GLORY
Modern Luxury Modern Luxury Modern Luxury Modern Luxury
DAZZLING DIAMOND HEADPIECES
FIT FOR A PRINCESS BRIDE
Modern Luxury
Weddings Dallas Weddings Houston Weddings Philadelphia Weddings South Florida Weddings Washington M O D E R N L U X U R Y. C O M
50,000 RATE BASE 50,000 RATE BASE
30,000 RATE BASE
& The Caribbean 50,000 RATE BASE Modern Luxury Weddings
175,000 TOTAL AUDIENCE 175,000 TOTAL AUDIENCE 150,000 TOTAL AUDIENCE Scottsdale
102,000 TOTAL AUDIENCE* 50,000 RATE BASE 30,000 RATE BASE
2X FREQUENCY 2X FREQUENCY 240,000 TOTAL AUDIENCE 2X FREQUENCY
2X FREQUENCY 111,000 TOTAL AUDIENCE
2X FREQUENCY DECEMBER
ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019 / *PUBLISHER’S ESTIMATE UPDATED 1.31.18Design-savvy homeowners and industry
insiders look to Modern Luxury Interiors for
national and local trends, chic local shopping tips
and revealing peeks behind the doors of the
most prestigious addresses in each city—all
while connecting readers with the designers
responsible for helping us to live well.WHERE LUXURY LIVES WHO WE ARE
READER PROFILE AFFLUENT HOMEOWNERS INVESTING IN THEIR HOME
39% / 61%
MALE/FEMALE
$409,460
AVERAGE HHI
91%
PURCHASED HOME DÉCOR/
HOME FURNISHINGS
IN THE PAST 12 MONTHS
51
AVERAGE AGE
$2,445,190
AVERAGE HH 88%
NET WORTH
PURCHASED HOME ELECTRONICS
IN THE PAST 12 MONTHS
89% $882,690
COLLEGE GRADUATE AVERAGE VALUE OF
PRINCIPAL RESIDENCE 59%
WILL REMODEL IN
NEXT 12 MONTHS
88%
OWN THEIR
PRINCIPAL RESIDENCE
46%
OWN 2+ RESIDENCES
TARGETED DISTRIBUTION
Targeted Residential / Members of ASID, AIA & IIDA
Design Showrooms / Real Estate Brokerages
SOURCE: 2015 MODERN LUXURY READER STUDY CONDUCTED BY IPSOS, BASE: HHI $100K+
Model Home Sales Centers / Trade Shows
UPDATED 1.31.18OUR NATIONAL INTERIORS PORTFOLIO
EDITORIAL CALENDAR
BOSTON
WINTER
Best of Design
30,000 30,000 100,000 50,000
RATE BASE
ON-SALE
RATE BASE RATE BASE RATE BASE
102,000 JAN 25
99,000 PROJECTED TOTAL 340,000 180,000
TOTAL AUDIENCE AUDIENCE TOTAL AUDIENCE TOTAL AUDIENCE AD CLOSE/MATERIALS DUE
4X 2X 4X 4X JAN 2
FREQUENCY FREQUENCY FREQUENCY FREQUENCY
SPRING
The Outdoor Issue
ON-SALE
M O D E R N L U X U R Y. C O M
APR 11
Modern Luxury Interiors Modern Luxury Interiors Modern Luxury Interiors Modern Luxury Interiors AD CLOSE/MATERIALS DUE
Atlanta Boston California Chicago MAR 8
SUMMER
The Hue &
Real Estate Issue
ON-SALE
JUL 25
30,000 50,000 70,000 AD CLOSE/MATERIALS DUE
RATE BASE RATE BASE RATE BASE
111,000
JUN 8
185,000 248,500
PROJECTED TOTAL TOTAL AUDIENCE TOTAL AUDIENCE
AUDIENCE
2X 4X 4X
FREQUENCY FREQUENCY FREQUENCY FALL
The Kitchen & Bath Issue
ON-SALE
OCT 10
AD CLOSE/MATERIALS DUE
SEPT 7
Modern Luxury Interiors Modern Luxury Interiors Modern Luxury Interiors
Scottsdale South Florida Texas
NATIONAL CIRCULATION
360,000 RATE BASE 1,265,500 TOTAL AUDIENCE
UPDATED 1.31.18
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019You can also read
