Lapland an Arctic and international highflier - Arctic Smartness

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Lapland an Arctic and international highflier - Arctic Smartness
Lapland
an Arctic
and international
highflier
THE STRATEGIC PRIORITIES FOR INTERNATIONAL
AND SMART SPECIALISATION 2018 – 2022

                                                            LAPLAND is by nature an international region.
                                                   The Arctic environment is an inherent part of all aspects
                                                           of the locals' everyday life. The people of Lapland
                                                  have adapted their activities according to the surrounding
                                                     nature, and as the residents of the Northernmost parts
                                                   of Finland and the European Union, they want to become
Lapland – an Arctic and international highflier                                                         1
                                                                 leading experts in sustainable development.
Lapland an Arctic and international highflier - Arctic Smartness
Editing
Kristiina Jokelainen

Illustration and graphic design
Lasse Paldanius

Cover image:
Lapland Material Bank

Regional Council of Lapland
ISBN: 978-951-9244-88-4
Publication series: A52/2018
Rovaniemi 2018

2                                 Lapland – an Arctic and international highflier
Lapland an Arctic and international highflier - Arctic Smartness
Lapland
                                                  an Arctic
                                                  and international
                                                  highflier

Lapland – an Arctic and international highflier                       3
Lapland an Arctic and international highflier - Arctic Smartness
Image 1: A unique culture, the well-being of people, high technology, and the beauty of the clean and pristine nature come together
            in the increasingly international Lapland.

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            4                                                                                                                                                      Lapland – an Arctic and international highflier
Image: Lapland Material Bank | Simo Vilhunen
Lapland an Arctic and international highflier - Arctic Smartness
Contents
                                     6 .................... County Governor’s greetings
                                     7 .................... Lapland in facts and figures
                                     8 .................... Summary of the strategy
                                     9 .................... Strategiija oanehaččat
                                  10 ............... 1. Lapland – an Arctic and international actor
                                  10 .................... 1.1. Lapland at the core of the Arctic operating environment
                                  14 .................... 1.2. Smart choices help to meet future challenges
                                  16 ............... 2. Lapland – an Arctic and international highflyer
                                  17 .................... 2.1. Vision – Lapland is the Arctic beacon of Europe
                                  18 .................... 2.2. Strategic priorities and implementation
                                  20 .................... 2.3. Priority 1: Advanced Arctic business – foundation for the growth
                                  30 .................... 2.4. Priority 2: Arctic expertise, renewal and innovations strengthening
                                                            the growth and international business activities
                                  34 .................... 2.5. Priority 3: Regional ecosystem as the base for internationalisation
                                  38 ............... 3. Lapland – an Arctic and international highflyer
                                                        – Implementation of the strategy
                                  38 .................... 3.1. International smart specialisation
                                  40 .................... 3.2. Road map for the implementation of the strategy

Lapland – an Arctic and international highflier                                                                                         5
Lapland an Arctic and international highflier - Arctic Smartness
Foreword – County Governor’s greetings

                      L
                                   apland is the most international region   of all our activities. For this reason, we wanted to
                                   in Finland – we are in the middle         be open-minded and combined the internationali-
                                   of the Barents Euro-Arctic Region,        sation strategy with the update of Lapland’s Smart
                                   and we have always lived, done busi-      Specialisation Programme.
                                   ness and worked across borders. The           I want to thank all our partners who have been
                                   people of Lapland have always adopted     involved in the preparation of the strategy, and
                      an international attitude in their everyday lives.     especially the enterprises for their creative and
                          In the wake of digitalisation, globalisation and   committed work. Lapland will surely continue
                      the resulting new economy, geography is losing         to be not only the most international region in
                      its significance in the development of growth and      Finland, but also the beacon of the entire Arctic!
                      jobs. At the same time, it is challenging us con-
                      stantly to perceive the entire world as an operat-
                      ing area and a potential market. To succeed, we

                                                                             ”
                      need more and more courage, networking skills
                      and co-operation – but these are weighed against
    Mika Riipi        almost unlimited possibilities.
    County Governor       In the Lapland – an Arctic and international
    of Lapland        highflyer -strategy, we are outlining regional         To succeed, we need more and
                      steps into this changing operating environment.        more courage, networking skills
                      Lapland’s strong growth sectors form the basis,        and co-operation – but these are
                      but we also want to highlight Arctic expertise and     weighed against almost unlimited
                      new potential for growth. Therefore, the founda-       possibilities.
                      tion for each ounce of success consists of strong
                      networking and co-operation between enterprises
                      as well as developers.
                          However, the key principle of the strategy is
                      that particularly here in Lapland, international ap-
                      proach must be included to and identified as part

6                                                                                     Lapland – an Arctic and international highflier
Lapland an Arctic and international highflier - Arctic Smartness
Airport

Lapland in facts and figures
                                                                                                               Nordka
                                                                                                                       pp                  Harbour

                                                                                                                                           Railway

   Surface area 100,366 km²,                      Agricultural production and reindeer
   of which 7,699 km² is water                    husbandry approx. € 340 M
                                                                                                Narvik    Enonte
   Population 180,200,                            Finland's fourth largest export region,                       kiö
   population density 1.8 /km²                    7 % of Finnish export
                                                                                         Bodø
   Employment: approximately 69,000 jobs,         Nine national parks in the area                                       L APL AND

   of which approx. 50% are in private
   enterprises                                    World’s cleanest air
                                                  and Europe’s purest water

                                                                                                    EN
   Number of private enterprises 9,100

                                                                                       AY
                                                  World’s largest

                                                                                                  ED
                                                                                    RW
   Annual revenue of Lapland                      wild organic harvesting area

                                                                                                SW
   €12,000 M, of which 70% comes

                                                                                    NO
   from private enterprises                       Strong educational structure:
                                                  University of Lapland,
                                                                                                                      FINLAND                RUSSIA
   Annual revenue of mining and metal             Lapland University of Applied Sciences,
   industry approx. € 5,000 M                     Vocational College Lappia,
                                                  Lapland Education Centre REDU
   Annual revenue of forest bioeconomy            and Sami Education Institute
   approx. € 1,300 M
                                                  Research institutes:                                       Lapland has the fastest
   World’s northernmost bio, mining
   and metal industry hub
                                                  Geological Survey of Finland (GTK),                    growing economy in Finland
                                                  Natural Resources Institute Finland
                                                  (LUKE), Sodankylä Geophysical                                    Lapland is a unique Arctic region
   Europe’s only chromium mine
                                                  Observatory (SGO) as the most notable                    that wants to be the most innovative and
   and the largest gold mine in Europe
                                                                                                              entrepreneur-driven of all the sparsely
                                                  National circular and
   Tourism is the fastest growing                 bio-economy centre in Kemi                                 populated EU regions by the year 2022.
   industry with overall demand                                                                           The future objectives are set high, but the
   of approx. € 1,000 M and an average                                                                       measures for achieving those goals are
   annual growth of 9%, in 2017                                                                                     tangible and close to the actors.
   as much as 20%

Lapland – an Arctic and international highflier                                                                                                      7
Lapland an Arctic and international highflier - Arctic Smartness
Summary of the strategy

L
           apland is the northernmost part of         energy solutions create good conditions for eco-        The development of regional co-operation models
           Finland and of the entire European         nomic growth. The digital solutions and new tech-       and the forming of cluster networks have al-
           Union. At the same time, Lapland is        nologies are in a key role in the development of        ready provided significant results. The economic
           geographically the most internation-       new business and in increasing Arctic expertise.        development of Lapland is built on supporting the
           al region of Finland. The Lapland – an         The industry brings much needed investments         regional actor's capacity to develop international
           Arctic and international highflyer         to the region, which promotes regional employ-          business. Internationalisation must be built on a
-strategy prioritises smart specialisation actions    ment and development. The sustainable refining          strong ecosystem, regional co-operation, which
that support international growth. The implemen-      of natural resources and conditions is a corner-        identifies and recognises different measures and
tation of the strategy requires strong expertise of   stone of Lapland’s smart specialisation and inter-      needs, depending on the actor.
the entire region, as well as innovation activities   nationalisation. The natural resources of Lapland           The implementation of the Lapland – an Arctic
and a regional ecosystem, which together create       are significant for the entire Finnish export sector.   and international highflyer -strategy is based on
a foundation for sustainable growth and interna-      Circular economy is one of the strongest potential      good co-operation between regional stakeholders.
tional business.                                      fields of expertise in Lapland. This development        To this end, the strategy reinforces the conditions
    The Lapland – an Arctic and international         has created a foundation for new entrepreneurial        for operating in an international field, in Lapland
highflyer -strategy also updates the smart special-   activities that are based on the management of          as well as beyond.
isation choices introduced in the Lapland’s Arctic    industrial side-streams.                                    The road maps of the strategic priorities (pp.
Specialisation Programme completed in 2013,               Lapland is an internationally attractive desti-     41–43) depict the implementation for achieving
and fortifies the strategic choices of the Lapland    nation for nature and adventure tourists, and it        the established objectives. As part of the imple-
Agreement, namely “Stronger Arctic economy”           is among the top destinations in Europe. Lapland        mentation of the Lapland Agreement, Lapland
and “Work and competence reform in a border-          utilises the Arctic environment in tourism in a         utilises financial synergies and works with the
less environment.”                                    sustainable manner, and is committed to the             local actors to choose the most useful EU funding
    The Arctic elements are an essential part of      development of sustainable and ethical tourism.         opportunities that will contribute to increasingly
the internationally known Lapland brand that is           In addition, Lapland invests in identifying         internationalising smart specialisation.
being strengthened further. Indeed, Lapland is the    and supporting new emerging industries. One
beacon of the Arctic region. The goal is to make      example of this is the promotion of socially sus-
Lapland the most innovative and entrepreneur-         tainable economy models, where emphasis is on
friendly of all the sparsely populated and circum-    transparency and societal gain, in addition to
polar regions of the EU. Sustainable and profitable   financial profit.

8                                                                                                                      Lapland – an Arctic and international highflier
Lapland an Arctic and international highflier - Arctic Smartness
Strategiija oanehaččat

L
           appi lea Suoma ja oppa Eurohpa                ekonomalaš šaddamii. Digitálalaš ja ođđa teknologiija      Guovllulaš ovttasbargumálliid ovddideapmi
           uniona davimus guovlu. Seammás                čovdosat leat hui dehálaččat, go galgá ovddidit ođđa       ja fierbmáiduvvan klusteriidda lea juo
           Lappi lea eatnandieđalaččat Suoma             gávpedoaimma ja loktet árktalaš máhtu.                     dássážii mielddisbuktán nana boađusa. Lappi
           álbmogiidgaskasaččamus eatnangoddi.               Industriija mielddisbuktá váillahuvvon investeremiid   ekonomalaš ovdáneami vuođđun lea doarjut
           Lappi – Árktalaš ja álbmogiidgaskasaš         eatnangoddái, mii ovddida guovllu barggolašvuođa           guovllu doibmejeddjiid kapasiteahta ovddidit
           menestuvvi -strategiija prioritere daid       ja gárggiideami. Luondduriggodagaid ja luonddudili         álbmogiidgaskasaš gávpedoaimma. Jos hálida
jierpmálaš spesiálašuvvama doaimmaid, mat                gierdavaš ovddosdikšun lea čiehkageađgin, vai Lappi        šaddat álbmogiidgaskasaččan, galgá leat nana
dorjot álbmogiidgaskasaš šaddama. Strategiija            sáhttá spesialiseret jierpmálaččat ja šaddat ain           ekosystema, eatnangoddálaš ovttasbargu, mii
ollašuhttin dárbbaša oppa eatnangotti nana               eambbo álbmogiiidgaskašin. Lappi luondduriggodagaid        dovdá ja dovddasta sierra vugiid ja dárbbuid
máhtu, innovašuvdnadoaimma ja guovllulaš                 mearkkašupmi Suoma doalvumas lea fuopmášahtti.             dahkkis fuolakeahttá.
ekosystema, mat ovttas duddjojit vuođu gierdavaš         Birradoallu lea okta nannoseamos potentiálalaš                 Lappi – Árktalaš ja álbmogiidgaskasaš
šaddamii ja álbmogiidgaskasaš gávpedoibmii.              dáidosurggiin Lappis. Dat lea duddjon vuođu ođđa           menestuvvi – strategiija čađaheami vuođđuduvvá
    Lappi – Árktalaš ja álbmogiidgaskasaš                fitnodatdoibmii, mii vuođđuduvvá industriija               árktalaš doibmejeddjiid buorre ovttasbargui.
menestuvvi -strategiija dárkkálnuhttá maiddái jagis      doaresrávnnjiid hálddašeapmái.                             Dán áššis strategiija nanne eavttuid áhtat
2013 válbmanan Lappi árktalaš spesiálašuvvama                Lappi lea álbmogiidgaskasaččat geasuheaddji            álbmogiidgaskasaš doaibmagiettis sihke Lappis ja
prográmma jierpmálaš spesiálašuvvama válljemiid          luondu- ja vásáhusturismačuozáhat, mii gullo               Lappi olggobealde.
ja nanne ođasmahttojuvvon Lappi-soahpamuša               Eurohpa turismačuozahagaid njunnošii. Lappi                    Strategalaš prioriteahtaid geaidnukárttain
strategalaš válljemiid “Árktalaš dállodoallu gievru”     ávkkástallá gierdavaččat árktalaš dili turismas ja lea     (s. 41-43) leat govviduvvon doaimmat, maiguin
sihke “Bargu ja máhttu ođasmuvvet rájehis birrasis”.     čatnasan gierdavaš ja ovddasvástáduslaš turisma            sáhttá joksat ásahuvvon ulbmiliid. Oassin Lappi-
    Árktalašvuohta      lea      mávssolaš       oassi   ovdáneapmái.                                               soahpamuša ollašuhttimis Lappis ávkkástallet
álbmogiidgaskasaččat dovddus Lappi-brándas, mii              Dasa lassin Lappis deattuhit, ahte galgá dovdat        synergiijaiguin ruhtadeamis, ja ovttas guovllulaš
ain nannejuvvo. Lappi lea fal árktalaš guovllu njunuš.   ja doarjut ođđa loktaneaddji surggiid. Ovdamearkan         doibmejeddjiiguin válljejuvvojit midjiide
Ulbmilin lea dahkat Lappis EU hárvvit ásaiduvvon         dás lea earet eará sosiálalaččat gierdavaš dállodoalu      ávkkálaččamus        EU-ruhtadanvejolašvuođat
ja sirkumpoláralaš guovlluid innovatiivalaččamus         málliid ovdáneapmi. Guovdu lea rabasvuohta                 doarjun dihtii jierpmálaš spesialiserema, mii
ja fitnodatustitlaččamus guovlu. Gierdavaš ja            ja viggan ovttasgoddálaš ávkki maŋŋái, ii dušše            šaddá ain eambbo álbmogiidgaskasaččan.
gánnáhahtti energiijačovdosat čuoččáldahttet eavttuid    ekonomalaš ávkki maŋŋái.

Lapland – an Arctic and international highflier                                                                                                                     9
Lapland an Arctic and international highflier - Arctic Smartness
1. Lapland – an Arctic and international actor

1.1. At the core of the Arctic operating environment

L
           apland is the northernmost part of         are also facing many rapid changes. Due to global     enterprises to Lapland. In addition, the increase of
           Finland and of the entire European         interest in the natural resources of the area and     tourism has created a new kind of “on site” inter-
           Union. The Arctic environment is a nat-    the effects of climate change, the Arctic nations     nationalisation in Lapland.
           ural part of all aspects of Laplanders’    are faced with a whole new situation. Lapland             The economic growth of Lapland is based
           everyday life. The people of Lapland       does not want to just sit by and watch the            on the region taking its place as the most ad-
           have adapted their activities to the       development of the Arctic region. In fact, Lapland    vanced Arctic operating environment. In prac-
surrounding nature, and as the residents of the       can promote its interests by being an active inter-   tice, this lays a foundation for internationalisa-
Northernmost parts of the European Union, they        national player.                                      tion, now and in the future. It is understood in
want to become leading experts in sustainable            Sustainable utilisation of natural resources       Lapland that internationalisation is based on
development.                                          and conditions and the increasing of value added      strong regional co-operation – an ecosystem.
   Lapland is geographically the most inter-          are important themes for the future of Lapland.       It is built on boldly opening windows for a new
national region in Finland, as it shares border       The industrial beacons of Lapland are the mining      kind of cross-sectoral collaboration, which pro-
with Sweden, Norway and Russia for a total of         and metal industries, utilisation of forests, and     motes the creation of an internationally strong
approximately 1,700 kilometres. Laplanders have       tourism based on natural conditions. Led by these     future for Lapland.
traditionally been very active in the Barents Euro-   leading industries, the region has developed              The Lapland – an Arctic and international high-
Arctic Region. The EU cross-border programmes         into a vibrant business field producing industrial    flyer -strategy combines the different measures
have strengthened co-operation with both the          services, natural products, food products and         and goals aimed at developing the region into
West and the East. Increasing the visibility of       support services.                                     an even stronger ecosystem that is a recognised
Lapland in various European forums has made              The education and research institutes in           player in international co-operation.
the region an Arctic leader in the development of     Lapland have traditionally participated actively
sustainable business, and the actors from Lapland     in international collaboration through various
have become highly desirable business partners.       mobility and research programmes and differ-
   The Arctic areas are among the world’s cleanest    ent collaboration networks. The Arctic industry
 and ecologically best preserved regions, but they    of refining natural resources has brought global

10                                                                                                                   Lapland – an Arctic and international highflier
Image 2: Factors in the international collaboration in Lapland.

                                              Actors              Collaboration networks   Countries and regions

Lapland – an Arctic and international highflier                                                                    11
Image 3:
   Sustainable regional development in Lapland

                                                                Economic sustainability
                                                                  Based on Arctic natural
                                                                 resources and conditions
                                                                Regional economic benefits
                                                                     Balanced growth
                                                                 Sustainable value chains

                                         Industry based on natural    Economic          Accessibility and
                                         resources and conditions    sustainability     good transport links

                           Industrially sustainable Lapland                             Integration between economic sectors

                                                                                             Development of service economy
                  Evolving the vitality of the region                Social licensing
                                                                                                 Skills, innovations
                                                                                                 and skilled workforce
     Development of the regional wellbeing                           Sustainable
                                                                     development                      Social capital
                                                                      of Lapland
                               Managing the
                        environmental stress                                                              Arctic environment and living

                                                                                                      Social and         Recognising
                                      Ecological
                                                        Fragile nature        People’s Lapland         cultural          the originality
                                     sustainability
                                                                                                     sustainability      and characteristics
        Sustaining the                                                                                                   Northern urban
diversity of the nature                                         Secured and safe future                                  and rural communities
    Balanced utilisation                                                                                                 Indigenous and
    and preservation of                                                                                                  local population
  the Arctic ecosystems                                                                                                  Arctic competence
                                                                                                                         and knowledge
                                                                                                                         Arctic identity

   12
At the heart of the
                                                                                                                                 Arctic operating
                                                                                                                                 environment
                         Mining                             Bioeconomy                              Tourism                      Lapland’s Arctic Smartness cluster collaboration, headed
                         and metal                                                                  and related
                         Industries                                                                 service
                                                                                                                                 by the Regional Council of Lapland, has increased
                                                                                                                    Refining
                                                                                                    sectors
                                                                                                                  new products
                                                                                                                                 awareness of the expertise and specialists in Lapland,
                                                                                                                  and services   and created new opportunities for introducing
                                                                                                                                 the developed products and services to the market.

                                                                                                                                 The collaboration between enterprises, educational and
                                                                                                                                 research institutions, public sector, and financers is a key
                                                                                                                                 element in the cluster work. The clusters of Lapland have
                                                                                                                                 seen significant development in the past few years. New
                                                                                                                                 goals have been set in Lapland that strongly emphasise
    Positive
   cumulative                                                                                                                    the emerging industries in the area and the needs of
     impact                      New industries rising from the needs of the leading industries                                  business life. This steadily advancing locomotive is being
                             Independent new industries emerging alongside the leading industries
                                                                                                                                 steered by new and innovative industries. In addition,
                                                                                                                                 growth has been seen in the traditional mining and
                                 Creation and guidance of the next generation industries                                         tourism industries.
                                                                                                                                    The Arctic Smartness collaboration guides the clusters
                                                                                                                                 and implements smart specialisation in Lapland.
                                                                                                                                 Excellent cluster work has brought more resources and
Image 4: The backbone of Lapland’s economy and new emerging industries.                                                          success to all stakeholders. The actors working at the
                                                                                                                                 business interface, namely Digipolis, Rovaniemi Develop-
                                                                                                                                 ment and ProAgria Lapland, create service concepts.
Balancing the elements of sustainable develop-                       The goal is to ensure that the current and future           The University of Lapland and Lapland University of
                                                                                                                                 Applied Sciences provide innovation platforms and
ment poses significant challenges for the Arctic                     generations can draw benefits from the natural
                                                                                                                                 learning environments as meeting points for business,
regions in particular. In addition to challenges,                    resources as a versatile asset.                             education and research.
global changes also bring great opportunities.                           Maintaining the balance of sustainable develop-            The Geological Survey of Finland (GTK) and the
As the northernmost region of the European                           ment is a key factor in the survival of Lapland.            Natural Resources Institute Finland (LUKE) have
Union, Lapland is at the heart of these global                       The cornerstones of social development, such as             obtained a stronger role in the region. Together,
changes and possibilities. In Lapland, the founda-                   economic, ecological, social and cultural sustain-          the Arctic Smartness stakeholders have increased
                                                                                                                                 the international visibility of Lapland. Co-operation has
tion for growth consists of sustainable develop-                     ability, must be identified and evaluated separate-
                                                                                                                                 been strengthened especially by the numerous H2020,
ment aimed at finding a balance in the versatile                     ly for each situation.                                      Interreg Europe and other funding schemes and
utilisation of natural resources.                                                                                                partnerships in the S3 networks.

                                                                                                                                 Read more about the
                                                                                                                                 Arctic Smartness collaboration:
                                                                                                                                 arcticsmartness.eu
Lapland – an Arctic and international highflier
1.2 Smart choices help to meet future challenges

F
            inland is currently in the middle            The strategic choices for smart specialisation were updated as part of
            of drafting a regional government            priority setting for the Lapland – an Arctic and international highflyer
            reform, in which Lapland is also closely
                                                         -strategy, which is based on:
            involved. We have entered the second
            half of the ongoing EU programming
            period, and the planning of the next          Lapland Agreement 2018–2021, highlighting the regional interests
period is in full swing. There is a lot of pressure       Choices of Lapland’s Arctic Specialisation Programme
on the upcoming funding period to reduce cohe-
                                                          Development of the European Commission’s smart specialisation towards value-chain
sion policy funding and to allocate funds to inter-
                                                          based collaboration between regions and clusters
regional and direct funding programmes. While
the administrative structures are changing, we            Updated action plan for Finland’s Arctic strategy, incorporating national choices
must also carry out regional development work             Consulting the European Commission’s Arctic Policy and the Arctic Stakeholder Forum,
and secure a steady growth environment for                which together create a future setting for the northern EU territories
Lapland’s economy.
    In the past few years, Lapland has been the
fastest growing economic area in Finland, which
is primarily due to the strong growth witnessed        become increasingly important for the develop-       prises, the majority of which are not necessarily
in the region’s industrial spearheads. This growth     ment of industrial competitiveness. The industrial   looking for growth for their business. However,
has enabled the emergence of a multidisciplinary       capacity to grow is based on skilled work force      a new business culture is simultaneously
SME sector alongside the industrial leaders. Inter-    and the utilisation of digitality in the develop-    developing in Lapland, creating a foundation for
national business is characteristic of the SME         ment of products and services. Operating at the      a new kind of high-growth entrepreneurship.
sector in Lapland.                                     interfaces contributes also to the finding of new    The development of industrial service enter-
    Rapid changes in the global economy, along         innovations.                                         prises and the increase of tourism have affected
with requirements for expertise, present challenges       In addition to long distances, the shrinking      the development of other industrial fields and
for the enterprises of Lapland. Consequently,          and aging population presents challenges for the     created a positive impact on the regional econo-
partnerships with regional research, develop-          development of Lapland’s economic structure.         my of Lapland.
ment and training organisations will in the future     80 % of enterprises in Lapland are microenter-

14                                                                                                                  Lapland – an Arctic and international highflier
Close co-operation
                                                                                                            among regional actors
                                                                                                            has made safety
                                                                                                            a competitive asset
                                                                                                            for tourism in Lapland

                                                                                                            T
The strategic approach and investments have             of the Regional Council of Lapland, ELY Centre              he Arctic Safety cluster, headed by the Lapland
facilitated the introduction of new development         and regional stakeholders. During the drafting of           University of Applied Sciences, ensures the smooth
efforts that are significant to the regional economy.   the strategy, the priority choices were discussed           operating of business activities in Lapland.
                                                                                                            Lapland’s location, sparse population, natural conditions
Lapland’s developing special strengths include          in several working groups and stakeholder inter-
                                                                                                            and increasing numbers of travellers require risk manage-
smart Arctic expertise, sustainable utilisation of      views and introduced in seminars and in connec-     ment expertise, Arctic expertise, and network competence.
natural resources, and a community-led approach         tion with other presentations.                       The Arctic Safety cluster is the leading expert in EU level
to networking. Co-operation across Arctic borders           As the work progressed, referral debates        collaboration.
and joint utilisation of the Northern resources         were conducted with different stakeholders con-        “For a programme service company, safety is just as
improve competitiveness in the global market.           cerning the arguments for the strategic choices     important as quality or customer service. It must be a
                                                                                                            built-in component of the service. Safety is a part of our
Networking and branding Lapland as a leading            and the necessary specifications. In addition,
                                                                                                            values, and therefore it must be visible in all our activities”,
expert in the European Union have helped the re-        consultations were sought actively from the         says Rami Korhonen, COO of Lapland Safaris.
gional stakeholders to benefit from international       Smart specialisation forum and the special-
funding.                                                ists in the European Commission’s Directorate
    The Lapland – an Arctic and international high-     General for regional and urban policy. Based on
flyer -strategy prioritises the smart specialisation    the measures described above, the Lapland –         Interactive surfaces
procedures that support international growth.           an Arctic and international highflyer -strategy     through European
The implementation of the strategy requires             was created to support the strategic choices of     co-operation
strong expertise of the entire region, as well as       the Lapland Agreement 2018–2021. The recom-

                                                                                                            T
innovation activities and a regional ecosystem,         mended measures for the implementation of                   he H2020 DecoChrom project, coordinated by
which together create a foundation for sustain-         the strategy were integrated into the Lapland               the University of Lapland, is aimed at developing
able growth and international business.                 Agreement action plan.                                      a new type of smart technology based on printed
                                                                                                            electrochromics, which allows the embedding of displays
    The preparation of the strategy was integrated
                                                                                                            into different surfaces.
into the preparation of the regional government                                                                “Technology that is embedded into surfaces reduces
reform and to the Arctic Smartness collaboration.                                                           stimuli and light pollution. It is what we call calm
In addition to these, a sparring group was estab-                                                           computing”, says Researcher Ashley Colley from the
lished for the strategy, including representatives                                                          University of Lapland.
                                                                                                               The project has received €6.7 million in Horizon 2020
                                                                                                            funding from the European Commission, and it is imple-
                                                                                                            mented in co-operation with 15 European enterprises
                                                                                                            and research institutions.

Lapland – an Arctic and international highflier                                                                                                                   15
2. Lapland – an Arctic and international highflyer

I
     n the future, the significance of international   The aim of the Lapland – an Arctic and international highflyer
     networking and funding will be empha-             -strategy is to reinforce choices that:
     sised in all development activities. Although
     Lapland is international by nature, interna-
     tionalisation as a goal must be advanced
     further to create more economic value for              help companies in the development of international business
the industry. Development work also promotes
the establishment of a strong and united regional           promote the internationalisation of Lappish working life
ecosystem. Internationality must be based on
strong regional co-operation, and it shall secure           strengthen implementation of the smart specialisation
Lapland’s status as an Arctic expert in the global
operating environment.                                      support the Lapland Agreement’s choices on strengthening the sustainable
    The Lapland – an Arctic and international high-         Arctic economy and extending the knowledge base
flyer -strategy specifies the choices incorporated
in Lapland’s Arctic Specialisation Programme                help to strengthen the role of internationalisation in regional development
that was completed in 2013, and stresses the key            and the coordination of internationalisation procedures
issues of the Lapland Agreement: Stronger Arctic
economy and Work and competence reform in a                 guide the mobilisation and coordination of funding
borderless environment.
    The region is willing to learn from successful
internationalisation procedures and share the
benefits with the local stakeholders. At the same      part of international co-operation, which must       Lapland Agreement, which considers also the
time, Lapland wants to discover new opportu-           be invested in by all parties. With these choices,   emergence of new jobs, improvements in the
nities. Other goals include promoting stronger         Lapland is driven forward as a smartly specialised   availability of labour force, increase in compa-
regional collaboration and being open to bold          international region.                                ny revenues, and diversification of the business
innovations in regional development. Building a           Effectiveness of the practical implementa-        structure.
common positive image of Lapland is an important       tion of the strategy is evaluated as a part of the

16                                                                                                                  Lapland – an Arctic and international highflier
2.1. Vision – Lapland is the Arctic beacon of Europe

T
            he promotion of internationalisation      Internationality will be increasingly highlighted                       istence of different living environments and in-
            and smart specialisation of Lapland       as the core of regional development in Lapland.                         dustries brings economic stability to Lapland
            is based on strong regional co-opera-     The Arctic elements are an essential part                               and the whole of Finland. Internationalisation is
            tion. At the same time, Lapland must      of the internationally known Lapland brand                              based on a strong regional identity and willing-
            be secured a strong position as an        that will be strengthened further. The goal is to                       ness to participate in regional development.
Arctic expert in the global operating environment.    make Lapland the most innovative and entre-                             Indeed, Lapland wants to preserve its regional
According to the vision of the Lapland – an Arctic    preneur-friendly of all the sparsely populated                          originality.
and international highflyer -strategy:                and circumpolar regions of the EU. The co-ex-

 In 2030, Lapland is an Arctic leader that utilises
 the natural resources and conditions in a sus-
 tainable manner. As the most Arctic area of
 Finland, Lapland commercialises its expertise
                                                                                                 Future oriented
 and exploits the Arctic business opportunities.                                                                                     Active Arctic influencer
                                                                                                                                     in the European Union
 Lapland is an active Arctic innovator, a develop-                                                                  Economic
                                                                   Leading position in the utilisation
 ment pioneer, and an important international                     of Arctic resources and conditions               sustainability
                                                                                                                                           Preserving the
 hub of Arctic transportation and information.                                                                                             ownership in the area
                                                                Commercialisation of Arctic
 Lapland is the link between the Arctic and the             expertise and sustainable use of
                                                                     business opportunities
 European Union. Lapland offers a unique and                                                                                                        Nationally and internationally
                                                                                                                                                    recognised regional uniqueness
 attractive living environment.                                                                                                                     and originality
                                                            Active Arctic player and                               Sustainable
                                                           center of the Arctic traffic                            development
Lapland is the beacon of the Arctic region. This                                                                    of Lapland                             Provides unique and
                                                                                                                                                           attractive living conditions
vision supports the goals and strategic choices of
the Lapland Agreement 2018–2021. The objec-                Maintaining and                                                                                           Supporting
                                                            developing the                                                                                           the coexistence of
tives of the Lapland Agreement are defined as              Arctic expertice                                                                      Social and
                                                                                 Ecological                                                       cultural           different residential
follows:                                                                        sustainability                                                  sustainability
                                                                                                                                                                     environments

 In 2021, Lapland will be Arctic, open and smart.                                                         Vision 2030
                                                                                                   – Lapland is the Arctic beacon of Europe
 We will build sustainable success in the world’s
 cleanest region. #ForTheLoveOfLapland
                                                      Image 5: Vision for sustainable regional development.

Lapland – an Arctic and international highflier                                                                                                                                           17
2.2. Strategic priorities and implementation                                                                COSMETICS FROM
                                                                                                            ARCTIC NATURE

I
     n Lapland, the future business investments        As the tourism flows are increasing, it is essen-    At present, there is a strong global health trend
     will, in one way or another, be based on the      tial to develop sustainable and environmental-       which is also reflected in the cosmetics industry.
     sustainable utilisation of natural resources      ly-friendly tourism.                                 Natural products have long been used in the beauty
                                                                                                            industry, but due to technological developments,
     and conditions, and on increasing the value       Sustainable and profitable energy solutions create
                                                                                                            improvements in quality systems, and health trends,
     added. A strong SME sector is emerging in         good conditions for economic growth. The digital     new applications have been opened up for natural
     Lapland alongside the industrial sector, and it   solutions incorporating new technologies are in a    plants as cosmetic ingredients.
supports the large-scale industry by building sus-     key role in the development of new business and
tainable local solutions in circular economy, for      in increasing Arctic expertise.
example. In simple terms, the large-scale industry         The industry brings much needed investments      The EU is the global leader in the export and use
forms the backbone of Lapland’s economy, which         to the region, which promotes the regional em-       of cosmetics. The cosmetics industry is one of the
is then levelled out by the development of the         ployment and development. In contrast, the in-       fastest growing industries in the world, and therefore
                                                                                                            it is also an important industrial development field
SME sector.                                            dustrial field must make decisions that ensure the
                                                                                                            at the EU level.
    Lapland is also witnessing the emergence of        co-existence of the different sectors. In Lapland,       Cosmetics based on natural ingredients form an
completely new industries, the potential of which      coordination challenges related to issues such       important sector in this growth. Lapland’s natural
has been completely ignored until now. The sig-        as land use are always present. Consequently,        materials form an inexhaustible source for innovations.
nificance of these industries is increasing, par-      the foundation for regional development work         There is potential in Finland –and in Lapland – to
ticularly in the sparsely populated areas. In the      consists of acknowledging the needs of interest      introduce a new leading national industry to the
                                                                                                            niche market by combining national expertise in
future, they will provide new opportunities and        groups and of compromising.
                                                                                                            the chemical and technological industries with
boost the regional and local economies.                    The development of regional co-operation         the refining of new products.
    Tourism as an industry is growing rapidly in       models and the forming of cluster networks have          A few pioneering companies in Lapland have
Finland, as well as in the entire Arctic region.       provided significant results. There is a desire to   worked systematically to promote this field, but only
The available experiences and the safe environ-        continue this work complementing it with good        a fraction of Lapland’s natural raw materials are
ment are adding to the attractiveness of the area.     governance, which has also proven to be an im-       currently being utilised.
                                                                                                            There is true potential in the field of natural cosmetics,
In addition to the seeking of extreme adventures,      portant factor in the successful development
                                                                                                            and with bold decisions, Lapland has a chance to
current travel trends also demonstrate interest in     work in Lapland.                                     be at the cutting edge of development. Networking
experiencing silence and the pursuit of well-being.                                                         with the leading EU-level areas and participating
                                                                                                            in European cluster work can bring added value to
                                                                                                            Lapland and trigger the development of Lapland’s
                                                                                                            own industrial value chains.

18
The following strategic priorities have been chosen as the focal points in the internationalisation
       of Lapland and smart specialisation in 2018–20211:

                                                                                                        1
                                                                                                            Advanced Arctic business – foundation for the growth
                                                                                                            Lapland’s economy is well on the rise and investments
                                                                                                            in business competence, strong industries and
                                                                                                            bold new innovations create good conditions for
                                                                                                            economic growth and successful business.

                                                                                                            Arctic expertise, renewal and innovations strengthening

                                                                                                        2
                PRIORITY 1:                                 Skiers
                Advanced Arctic business                                                                    the growth andinternational business activities
                                                            – active actors
                – foundation for the growth                                                                 The obtaining of versatile industrial growth requires
                                                                                                            skilled labour force and a strong education, research
                                                                                                            and innovation infrastructure. Working life evolves
              PRIORITY 2:                                            Downhill trails                        and becomes more international, and the Lappish
              Arctic expertise, renewal and innovations              – good route choices
                                                                                                            expertise is reinforced also through foreign experts.
              strengthening the growth and                           boost forward and create
              international business activities                      the regional success stories

RSKI
                                                                                                            Regional ecosystem as the base for internationalisation

                                                                                                        3
              PRIORITY 3:                                                   Fell
              Regional ecosystem as                                         – the environment               With their actions, the public administration and
              the base for internationalisation                             and the terrain where all       regional developers create conditions for success.
                                                                            the actions take place          Thanks to a strong region, versatile utilisation of the
                                                                                                            stakeholders’ expertise, and a clear distribution of tasks,
                                                                                                            Lapland is a strong area and a recognised actor in
                                                                                                            international co-operation.

       Image 6: Mutual dependence and interaction between the priorities.

       1 Based on the Lapland Agreement and Lapland’s Arctic Specialisation Programme.

       Lapland – an Arctic and international highflier                                                                                                       19
2.3. Priority 1: Advanced Arctic business – foundation for the growth

L
                                                                                                       Three economic backbones of Lapland
            apland is still growing naturally.                                                        underlying the emerging Arctic business
            The sustainable refining of natu-
            ral resources and conditions is a
            cornerstone of Lapland’s smart
                                                                                             Mining                                                   Tourism
            specialisation and internationali-                                               and metal                   Bioeconomy                   and related
                                                                                             industries                                               service
            sation. Lapland’s natural resources                                                                                                       sectors

have a significant role in Finnish export.
Lapland possesses natural resources and con-                                      Arctic                   Arctic                     Growth in                     Emerging

ditions that are globally interesting. The EU                                     circular                 sustainable
                                                                                                                                      business
                                                                                                                                      by increasing
                                                                                                                                                                    industries as
                                                                                                                                                                    new platforms
                                                                                  economy
industrial policy emphasises the further in-       International                                           tourism                    the refining
                                                                                                                                      of natural
                                                                                                                                                                    for business

creasing of self-sufficiency. Consequently,       spearheads for                                                                      resources

                                                   the emerging
increasing the value added locally is the foun-
                                                  Arctic business
dation for advancements in the Arctic industry.
    For growth, the developing Arctic business
needs strong value chains that serve as a ba-
sis for high-quality manufacturing and service
production. Therefore, the region must actively
seek links to global cross-border value chains
that provide a good growth forum for Lappish
                                                                              The new industries will emerge with the support of four strategic business spearheads
enterprises.
                                                  Image 7: Emerging Arctic industries.

Leading spearheads for international
business and foundation for smart
                                                               1       Arctic circular economy                    3         Growth in business by increasing
                                                                                                                            the refining of natural resources
specialisation in Lapland can be
divided into four strategic themes:                            2       Arctic sustainable tourism                 4         Emerging industries as new
                                                                                                                            platforms for business

20                                                                                                                             Lapland – an Arctic and international highflier
2.3.1. Arctic circular economy                                                                                 The Arctic Industry
                                                                                                               and Circular Economy
                                                                                                               cluster into
Lapland has systematically aimed at building prac-     support this development will be needed in the          a global actor
tices and co-operation models to increase the          future, as well. The goal is to incorporate com-
utilisation of industrial and societal side-streams.   prehensive management of the circular economy
Regional co-operation and an open, network-            into all business activities.                           In 2017, Sitra led the drafting of the world’s first
oriented approach have brought actors together            The goal of the circular economy column is to        national circular economy road map and action plan
to identify the development needs and potential        strengthen Lapland’s status as a sustainable and        for Finland, aimed at uniting the society in a desire to
                                                                                                               promote the circular economy and at determining the
of circular economy. During the work, a systematic     resource-efficient utiliser of natural resources.
                                                                                                               most effective methods for this purpose. Sitra selected
model of the process has been created. At the          In Lapland, the circular economy is profiled            the industrial circular economy innovation platform
same time, different tools have been developed         around developing the business opportunities            led by Kemi Digipolis as one of the roadmap’s key
to promote the utilisation of industrial and soci-     of industrial enterprises in the forestry, metal,       projects. The next step was the project establishing
etal side-streams, the industrial symbiosis, and       mining and energy sectors and of their service          a competence and training centre for industrial
the circular economy in a business-oriented man-       actors. In Sitra’s road map, circular economy is        symbiosis in Kemi-Tornio.
ner in the context of an extensive collaboration       categorised through five interconnected focus
network².                                              areas: a sustainable food system, forest-based          The infographics concerning the process and
    Circular economy is one of the strongest           loops, technical loops, transport and logistics,        potential of circular economy were created as as
fields of potential expertise in Lapland. This de-     and joint actions. Synergies between these areas        joint initiative of the Arctic Business Concept (ABC)
                                                                                                               and ATS2 projects. In simplified terms, the whole
velopment has created a foundation for new en-         are also taken into account. The models and
                                                                                                               project is based on the idea that the world needs
trepreneurship activities based on the manage-         practices of circular economy are also a key fac-       pioneering solutions quickly to resolve the current
ment of industrial side-streams. Managing the          tor in the implementation of sustainable energy         situation where the growth of economy and pros-
non-industrial side-streams in areas with long dis-    solutions. By utilising the digital solutions and new   perity is based on wasteful use of natural resources.
tances presents its own challenges. The systematic     technology, energy solutions can be used to bring       By developing the best solutions for a carbon-
development of efficient solutions and practices       about a more economic cost structure for the            neutral circular economy, Finland can become one
                                                                                                               of the first nations to create sustainable well-being
has made Lapland a nationally and internation-         industry.
                                                                                                               and success in a new way in the next 5–10 years.
ally respected expert. To strengthen Lapland’s                                                                    The aim of the project is to describe the operating
position as an international actor, measures that                                                              model for industrial symbioses at the operational
                                                                                                               level, draft guidelines for the initialisation of
                                                                                                               industrial symbioses, and organise open workshops
                                                                                                               introducing the implementation of the operating
                                                                                                               models, identifying the necessary legal amendments
                                                                                                               and encouraging participants to promote the
2 www.teollinenkiertotalous.fi/en/home.html.fi                                                                 industrial symbioses.

Lapland – an Arctic and international highflier                                                                                                                   21
An example of                                                 Metals                                                  CIRCULAR ECONOMY
circular economy-based
thinking by utilising                              Ca-based
                                                                                             1000 X
                                                                                                                      means making choices
industrial side-streams                            slags
                                                                                                                      in all areas of life
Processing of slag                 Geopolymer
Case: Tapojärvi Oy                 service production

                                                                                                                      Finland generates the largest amount of municipal
                                                                                                                      waste per person in the EU. This is approximately 20
                             Geopolymer
                                                                                                                      times as much as Malta, where the amount of waste
                                                                                                                      generated per person is the lowest in the EU. Lapland
                                                                                                                      must also invest in launching a comprehensive zero
                         Filler                                                                                       waste ideology in all areas of life. Even the smallest
                                                                                                                      everyday decisions put together have a significant
            Aggregates                                                                                                effect and create direct financial savings. First and
            and sand                                                                                                  foremost, these tiniest of solutions can be used to
                                             3X                                                                       create together a foundation for the emergence of
     Slag                                                                                                             new business models, influence the creation of new
                                        Increase of value      Side-streams, products and new value chains            jobs, and generate positive effects for the regional
                                          through refining          generated in the processing stages                economy.³
                                           raw materials

Image 8: Circular economy visualised.

Proposals for the development entities for an Arctic circular economy:
     Adopting a stronger position as a major national                  Strengthening Nordic and Arctic co-operation
                                                                                                                      ”
                                                                                                                      Circular economy means acknowledging the
                                                                                                                      little things. Enterprises must carefully determine
                                                                                                                      the superfluous side-streams generated in their
                                                                                                                      production, and consider how these side-streams
     and global actor in the implementation of Sitra’s                 – Lapland is the leading Arctic expert in
                                                                                                                      could be utilised. At Arctic Warriors, the leftover
     circular economy scheme – circular economy                        circular economy.                              mash from berries and herbs is re-purposed as
     generates expertise, industrial success and                                                                      supplement for horses. There are side-streams in
     export for Lapland.                                               Allocating resources to growth and             almost all companies, but many stumble because
                                                                       international business through EU              they tend to exaggerate the matter. All side-
     Regional collaboration models and competence                      networking and projects. In addition,          streams of a company do not have to be utilised
                                                                                                                      straight away, just fix one thing at a time with
     development in comprehensive management                           growth services and the Team Finland
                                                                                                                      a #consideritdone attitude.”
     and administration of a circular economy                          network services are used to support
     – the circular economy is incorporated into                       the growth and internationalisation            – Ilkka Kauppinen, Arctic Warriors
     the emerging Arctic industries.                                   of enterprises.

                                                                                                                      3 Publication of the Ministry of Economic Affairs and
                                                                                                                      Employment: Growth and employment from sustainable
22                                                                                                                    solutions (2017)
SERVICE PACKAGES
2.3.2 Arctic sustainable tourism                                                                            as a characteristic
                                                                                                            of Lappish tourism

                                                                                                            ”
Lapland’s goal for Arctic sustainable tourism is to   Tourist centres and regions provide an excellent
be among the top European travel destinations         forum for example for the promotion of a low-
                                                                                                            Lappish tourism is characterised by high-quality products
and to be a globally recognised destination for       carbon ideology through circular or bio-economy       and service packages, as well as attractive activities.
sustainable and ethical tourism. The foundation       collaboration.                                        Lapland is an interesting destination for many different
for the development of tourism consists of year-          In Lapland, the development of tourism has        customer segments from all over the world. To succeed
                                                                                                            in the harsh global competition, entrepreneurs must boldly
round sustainable nature tourism, management          been based on a systematic and strategic ap-          develop new tourism products and services.
of Arctic conditions, experiences, well-being         proach in which the different parties are included    In tourism, increasing value added means specialisation,
and safety. Innovative travel concepts are being      in the process. The latest example of this is the     diversification of the product, and investments in service.
developed all the time.                               project that was launched in the spring of 2018       A good example of this is the development of luxury travel
                                                                                                            products in Lapland. Several Lappish companies have
    Tourism in Lapland has increased to record-       with the aim of building an Arctic tourism eco-       received international recognition for the luxury travel
high numbers in the recent years. Although            system in Lapland. The Lapland tourism strategy       products. In addition to unique accommodation and
                                                                                                            activities, these products also include a comprehensive
tourism is a strong industry, it still faces new      outlines the long-term vision and goals for the       service package and the protection of privacy. Authentic
challenges. The rapid global growth puts pres-        development of sustainable and ethical Arctic         Arctic luxury is topped off with Lappish food and natural
sure on safeguarding sustainable development.         tourism. The strategy is implemented jointly with     products.

The year-round nature of tourism, challenges of       an extensive stakeholder network.                     One example of these luxury products is the Arctic Tree
                                                                                                            House hotel, which has stirred great global interest and
public transportation, and improvement of the             Lapland is a pioneer in Arctic nature and         in 2017 was awarded the title of Best Innovation in Hotel
service infrastructure are important issues that      experience tourism. Lappish tourism can be per-       Concept. The package includes a comprehensive 24/7
must be resolved to create sustainable growth.        ceived as a test laboratory for all Arctic tourism,   service concept, where increasing the added value of the
                                                                                                            tourism product and service has been used to create a
The service structures of tourism, such as the        as new challenges are first faced in Lapland.         private niche market.⁶
customer’s purchase path, service sales and mar-      Arising to the challenges requires resources,         A new era has dawned also for tourism products that consist
keting, have changed at an enormous speed due         but, in contrast, resolving them facilitates the      of traditional travel forms shaped into events. A good
to the influence of digitality. The availability of   sustainable development of tourism in other Arctic    example of these is the Lapland Classic hiking event in the
                                                                                                            Pallas-Yllästunturi National Park, in which the services
skilled workers is an acute problem that can slow     areas, as well. Bold development entities con-        available in villages are an essential part of the overall
down the development of the entire sector.            sisting of tourism products and services support      tourism product. Lapland Classic is also a good example of
                                                                                                            extending the travel season to last all year round, which is
    Lapland’s tourism has much to offer for other     the growth objectives set for tourism, as well as     one of the major development points in Lappish tourism.
industries. Long-term tourism marketing has cre-      sustainable development. International invest-        In Lapland, tourism is essential for the existence of several
ated a strong international brand for Lapland,        ments are also laying a foundation for the growth     livelihoods, and it provides enterprises with opportunities
                                                                                                            for internationalisation without ever leaving Lapland.
which also benefits enterprises in other fields.      of tourism.                                           The food industry in particular has tremendous potential
                                                                                                            for growth in the selling of Lappish products to tourists
                                                                                                            either directly or through restaurants.”

                                                                                                            – Satu Luiro, Senior Advisor in Tourism,
                                                                                                              Regional Council of Lapland
Lapland – an Arctic and international highflier                                                                                                                 23
Proposals for the development entities for sustainable tourism:                                 VISIT ARCTIC EUROPE
                                                                                                – Power of cross-border
     I) International co-operation strengthening the development                                co-operation in tourism
     of value chains in tourism                                                                 marketing
     Meeting the system-level challenges (year-round prospects, public transportation,
     digitality) with international collaboration (Lapland as test laboratory for sustainable
     Arctic tourism)                                                                            The goal of this network project, coordinated by the
                                                                                                Finnish Lapland Tourist Board (LME), was developing
     International networking and value chains strengthening the tourism industry               the northern areas of Finland, Sweden and Norway
     and increase of expertise                                                                  into a united, high-quality Arctic tourism area that is
                                                                                                a globally competitive and well-known destination.
     Improving availability and increasing especially air traffic during low season.
     Compensating for the dependency on air traffic by developing e.g. cross-border
     tour products (the Visit Arctic Europe project)                                            The three-year project has focused on tourism
                                                                                                marketing, strengthening the networks of regional
                                                                                                travel operators, and collaborating with international
     II) Building an Arctic tourism ecosystem in Lapland                                        tour operators. The importance of co-operation must
                                                                                                be grasped in international tourism marketing.
     An Arctic tourism ecosystem in Lapland that promotes closer co-operation between
                                                                                                Tourism operators are not involved in the project to
     the tourism industry, accompanying industries, and research, education and development     compete with each other, but to work together in
     organisations, with the aim of ensuring the future growth and development of tourism       developing Arctic Europe as a travel destination.
     as the Lappish “export item”

     III ) Bold development entities consisting of tourism products and services to
     support the growth objectives set for tourism, as well as sustainable development
     Creating a comprehensive service concept that takes the customers’
     individual needs into account
                                                                                                ”
                                                                                                The best part of this project is its entrepreneur-
                                                                                                oriented nature; we have done what the entrepreneurs
                                                                                                of the region want and need. All actors have had a
                                                                                                chance to get to know their colleagues from different
     Bringing industries together in productisation                                             countries and to compare their operating models.
                                                                                                In tourism marketing, working together is more
     IV) International investments laying a foundation for the growth of tourism                profitable than working alone.”
                                                                                                – Nina Forsell, Operational Manager
     Coordination and conceptualisation of investment drafts into projects
                                                                                                  at the Finnish Lapland Tourist Board

24
KOLARI DRAWS
2.3.3 Growth in business by increasing the refining                                                                                                                            GROWTH FROM NATURE
      of natural resources
                                                                                                                                                                               With assistance from the European Regional Development
In Lapland, the use and further local refining of                                            of the Lapland – an Arctic and international high-                                Fund, there is a new and innovative business concept
natural resources is still modest in relation to the                                         flyer -strategy is to increase value added at the                                 being developed in Fell Lapland, known as Grown for
                                                                                                                                                                               you by the light summer nights and the midnight sun
potential. However, investments have been made                                               regional level. If successful, this endeavour will
                                                                                                                                                                               (Valoisten kesäöiden ja keskiyönauringon kasvattamaa
in the past few years in increasing the value added.                                         create new jobs and products with an interna-                                     Sinulle). What is this project all about? Kolari’s
To generate new growth, the operating condi-                                                 tional market and a massive impact on the local                                   Development Manager Johanna Koivumaa provides
tions must be improved and resources allocated                                               economy.                                                                          more details:

                                                                                                                                                                               ”
systematically to the development work. The aim

                                                                                                                                                                               Growth in the Lappish tourism has also created a demand
Image 9:                                                                                                                                                                       for Lappish foods and different natural products manufac-
Sustainable refining of natural resources
                                                                                      Increase in the value of raw material                                                    tured from natural ingredients. There is an increasing
and increasing the value added                                                        and comprehensive further processing                                                     demand for superfood and local foods grown in clean
                                                                                                                                                                               nature, as well as for wellness products. International
                                                                                                                                                                               customers who visit us then spread the message of pure
                                                                                                                                                        Leftover mash
                                                                                                                                                                               Lappish food to their home countries, and the growing
                                                                                                                                                     used as a supplement      global wellness trend creates a demand for export.
                                                                                                                                                         for horses at
                                                                                                                                                      a racehorse stable
                                                                                                                                                                               However, local food and natural products are currently
                                                                                                                                                                               being manufactured only in small amounts at a time,
                                                                                                  Utilisation of side-streams                                  1x              and it is challenging just to meet the local demand.
                                                                                                                                                                               Export is halted by the fact that we only have small-scale
                                                                                                                                                        Nettle extract         artisan production. Customers in the domestic market and
                                                                                                              Packaged               Packaged            to be used in         in the international market in particular expect the quality
                                             NO K KO S -                                                      leaf crush              seeds             other products
                                              UU T E

                                                                               Further                                                                                         to be complemented by increasing quantities and security
                                                                                                                7,5 x                  32 x                  6,25 x            of supply.
                            VILLINOKKOSEN-
                              LEHTIROUHE                   VILLINOKKOSEN
                                                               SIEMEN          processing
                                                                                                                                                                               In this project, we bring together the producers of local
                                                                                                                                                                               food and natural products from Fell Lapland, as well as
                                                                                                                                                                               those interested in this operation and the local buyers.
                                                    Initial                         1€ /kg                       1x                                                            The goal is to establish a natural product and local food
                                                                                                                                       4,5 x
                                                    processing                                                                                                                 facility with a test kitchen, aimed at industrial production,
                                                                                                                 Dried                  Dried               Utilising
                                                                                Harvested plant
                                                                                                                leaves                 seeds
                                                                                                                                                                               and now we want to determine the conditions under which
                                                                                                                                                        the whole plant
                                                                                                                                                                               this could be achieved in Fell Lapland and especially in
    Wild nettle                                                                  Added value in production
                                                                           x                                                                                                   Kolari. The objective is to incorporate sustainable produc-
                                                                                 The coefficient for the price per kg of a refined product with an initial price of 1€ / kg.
                                                                                 The actual market prices are maintained a company secret. Source: Arctic Warriors Oy          tion and business practices and to create production chains
                                                                                                                                                                               that generate new jobs for the area.”

Lapland – an Arctic and international highflier                                                                                                                                                                                   25
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