Lifestyle Bible for Millennials and Gen Z 2021 - JTBC PLUS
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Lifestyle Bible for Millennials and Gen Z
2021
Magazine The best fashion, beauty, and lifestyle magazine with over 30 editions published around the world Celebrating its 21st anniversary this year, Cosmopolitan Korea boasts in its highest sales for many years with 900K copies a year with 10 digital channels and takes pride in being the representative media for Millennial and Gen Z women. In 2021, Cosmopolitan will establish itself as a media that communicates with the MZ generation, who pursue a confident, self-directed, and enjoyable life with Colorful content covering fashion, beauty, career, health, love, and social issues!
FEARLESS
Authentic Lifestyle!
Cosmo strives to appeal to women with
their own definitions of beauty and
belief.
In order to deliver positive messages,
we unravel each story with sincerity
and communicate with our readers.
KEY
MESSAGES
FUN FEMALE
Enjoyable Content! Life Coaching!
We have never deviated from our value We listen to all questions on topics
of fun. ranging from relationships and careers
From fashion and beauty to social to fashion and beauty.
issues, Cosmo promises to provide practical
we deliver topics of interest to the MZ tips and helpful advice
generation in like an older sister to enrich the lives of
a clear, concise, and fun manner. the MZ generation.
COSMO
Print Power
960,000 copies issued every year.
The most sold magazine in Korea
80,000copies issued every month
15-40% More copies than our
competitors 90 % Female
consumers
Average %
Sales rate 90
20 % Subscription rate
Percentage of
MZ generation
women
%
64.4
COSMO
Digital Power
2,200,000 followers
(Instagram, Facebook, Kakao, Naver, etc.)
1.24M 651K 105K 47K 102K 36K
COSMO
Digital Power
TRAFFIC PER MONTH
Fashion, beauty, life…
520,000 4,000,000
visits page views
AUDIENCE
65.1% female
25-34 years old
45+ 18-24
23.22% 19.64%
COSMO’s website
35-44 25-34
cosmopolitan.co.kr 23.04% 32.10%
COSMO
2 0 2 1
Cosmo
Women’s Day Greenery Quality Body
MZ culture Be Positive Eco
:Fansumer Special Awards Confidence
Campaign :Lifestyle,
outdoor sports
JAN FEB MAR APR MAY JUN
LOVE
Perfume
Stranger Special Accessory
Travel Golf Special Cosmo
Things Special
Beauty
K Culture
Awards
JUL AUG SEP OCT NOV DEC
COSMO
Content
Original Content
FASHION
PLAY!
GENDERLESS
The MZ generation do not distinguish between men and women’s clothes
when it comes to shopping!
In this short video, our female and male model
(O’Won and Seo Ji-soo) will exchange each other’s
outfit and show how they can pull off different looks (30 sec)
Instagram + TikTok
*Please contact us for questions about paid content
COSMO
Content
Original Content
FASHION
PLAY!
1 ITEM 4 WAYS
How to create four different looks with one item
This short video introduces one single item by showing trendy styling tips
(Under 1 min)
Print + Instagram
*Please contact us for questions about paid content
COSMO
Content
Original Content
BEAUTY
PLAY!
Guess What?
Guess what? What product is it?
A short clip that captivates viewers’ curiosity through editing effects
and partial views that reveals which beauty item it is at the end (20 sec)
Instagram
*Please contact us for questions about paid contentCOSMO
Content
Original Content
INTERVIEW
PLAY!
Zoomterview
We’ll ask your favorite celebrities your burning questions!
An in-depth interview of the hottest celebrities answering
questions asked by their fans (Under 7 min)
YouTube + Instagram
*Please contact us for questions about paid contentCOSMO
Content
Original Content
MUSIC LIVE
PLAY!
Here I Am Live
No pre-recordings! A live performance by
one of today’s most popular musicians!
YouTube + Instagram
*Please contact us for questions about paid contentCOSMO
Content
65 Surveys
480K
Respondents
Original Content
SURVEY
CLICK!
Cofficial
Ever wondered about what’s on the minds of the MZ Generation?
Cofficial is a survey content that deals with topics such as trends, people, and
various issues. Analyze and empathize with the lifestyle
of the MZ generation while effectively communicating brand stories.
Print + Web + Instagram
*Please contact us for questions about paid contentCOSMO
New Project
Muscle Confidence
Boost Project
A YouTube series by Cosmo that introduces a fun home workout trend that has been a
What popular topic since the start of the COVID-19 pandemic.
It is the first ever observational entertainment series produced by a magazine in
collaboration with a famous fitness YouTuber.
YouTuber Fitvley (mentor) and 3 participants (531:1 competition) unveiled their challenge
Season 1
to shoot body profiles in 9 episodes over the course of 3 months.
Brands are included in the series through sponsoring, branded content, and product
placement.
Channel PLAY PLAY
*There will be a season 2. Please stay tuned!COSMO
New Project
100 Minutes of Favorites
100 Minute 11 People
An online live talk show where a small group of enthusiasts on a particular topic
1. Home Café 2. Interior Decoration 3. Vegetarian
gather and chat.
One Expert + 10 Readers of the same taste MUSIC
Held 6 times a year (bimonthly)
FASHION
Zoom + YouTube + Instagram
BOOKS
*Brand participation
And more
A brand may participate by sponsoring the item which will be selected as the topic of the show and
participants may get to experience it beforehand …
*Please contact us for questions about paid content for this talk show!COSMO
AWA R D S
Cosmo Beauty Awards
Eco Awards Cosmo Quality Awards
MZ Generation is serious about the aka Co-Qual Awards
environment and ethical consumption! Held every December, Cosmo Beauty Awards is Cosmopolitan’s signature project.
Cosmo Quality Awards selects the most trendiest
Eco Awards selects eco-friendly brands As the largest beauty awards in Korea,
and satisfying lifestyle products
that satisfy the needs of this generation the awards select the best beauty products of the year
by analyzing the preferences of over 3,000
who are leading the way in protecting the based on big data analysis of approximately 500,000 posts
millennials and zoomers.
Earth. from over 10,000 millennials and zoomers.
Our emblem will be awarded to the selected
Our emblem will be awarded to the selected products for use in advertisements*
products for use in advertisements*CONTACT INFO
ADVERTISING
Jongpil Suk, Chief
+82-10-5367-0229
suk.jongpill@joins.com
EDITORIAL
Hyesoo Park, Editor-in-Chief
+82-10-9175-5186
park.hyesoo@joins.com
DIGITAL/MARKETING
Hyojung Vark, Marketing Manager
+82-10-7337-4641
vark.hyojung@joins.comYou can also read
