Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.

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Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
Lighting Tools
                                  for the retail sector

Good light sells better.
Energy-efficient and convenient
lighting solutions for retail.
Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
Light for Retail Spaces

                                                                                      Building centre

                          Specialist store

                                                          Self-service market

… living                                     … building                … technology
Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
Light for Retail Spaces   1

                                                            Contents

                                                            Light as a success factor in sales             2–9

                                                            Supermarkets and discounters                    10
                                                            Fruit and vegetables                            12
                                                            Meat and cold meats                             14
                                                            Bread and cheese                                16
                                                            Fish and seafood                                18
                                                            Rear counter walls                              20
                                                            Shelf aisles                                    22
                                                            Gondola heads                                   24
                                                            Cold stores                                     26
                       Supermarket                          Beauty shelves                                  28
                                                            Cashpoint areas                                 30
                                                            Application overview                            32

                                                            Furniture, garden and building centres          34
                                                            Sales halls                                     36
                                                            Highbays                                        38
                                                            Garden centres                                  40
                                                            Gondola heads                                   42
                                                            Canopied outdoor areas                          44
                                                            Cashpoint areas                                 46
                                                            Application overview                            48

                                                            Specialist stores (tech., sports, clothing)     50
                                                            Sales rooms                                     52
                                               Discounter   Electronics                                     54
                                                            Special displays for shoes, clothing, sports    56
                                                            Walls, advertising banners                      58
                                                            Cashpoint areas                                 60
                                                            Application overview                            62

                                                            Outdoor and storage areas                       64
                                                            Car parks, parking lots                         66
                                                            Facades                                         68
                                                            Canopies                                        70
                                                            Porches                                         72
                                                            Delivery and warehouse                          74
                                                            Application overview                            76

                                                            International references                        78
                                                            Siteco Service                                  79

… fashion and sports                 … groceries
Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
2   Light for Retail Spaces

    A pleasant atmosphere and optimal orientation

                              Increasing the length of stay and purchasing will with good lighting concepts.
                              Brightness and quality of light influence the hormonal activity of people and therefore their well-
                              being. A pleasant sense of space serves to relax, good lighting puts people in a better mood, and
                              as pleasant work light it also underlines the friendliness and motivation of employees.

                              To blend architecture and lighting into a single unit is the aim of all good lighting planning.
                              Artificial lighting in this sense has the function of supporting the interior design concept of a
                              retail outlet, guiding customers along aisles, attracting their attention to special offer displays
                              and giving them a sense of safety and orientation in large buildings.
Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
Light for Retail Spaces   3

                                                  Product presentation
                                                  Whether for specialist outlets, furniture
                                                  centres, building centres or food halls,
                                                  presentation with light is everywhere gaining
                                                  importance. It supports a sense of experience
                                                  during shopping. This includes the
                                                  emphasising of individual products by using
                                                  higher levels of illuminance. It's not only with
                                                  beauty, fashion and sports that dramatic
                                                  setting-in-scene has become an important
                                                  component of sales promotion. Strong
                                                  contrasts give goods an outstanding
                                                  impression of quality and serve to underline
                                                  their high-grade appeal.

                                                                                                                     Marketing instrument
                                                                                                                     The aesthetics of lighting support the
                                                                                                                     establishment of a brand. They present
                                                                                                                     corporate design by highlighting or colour-
                                                                                                                     illuminating facades. Lighting and brand
                                                                                                                     concepts also go hand-in-hand in business
                                                                                                                     surroundings: spotlights can be integrated
                                                                                                                     into flexible continuous rows or trunking and
                                                                                                                     replaced easily and quickly. Highbay
                                                                                                                     luminaires and downlights are also available.
                                                                                                                     Lighting systems must be flexible, especially
                                                                                                                     for high retail spaces and interiors that often
                                                                                                                     change. A unified luminaire design creates a
                                                                                                                     homogeneous appearance in such situations.

Room structure
                                                                      Cold stores
Light supports orientation, and higher
luminance values attract people into retail
                                                                        Deep freeze
spaces. Well-designed light makes it easier for
customers to find their way around in shops.
Trunking arranged laterally to the shelving
                                                    Serving counter

aisles increases variability when modifying                                                        Shelf, aisle, gondola head                     Cashpoint
sales displays, and trunking suspended parallel
to shelves guides customers along traffic
                                                                              Special offer area

routes. Light attracts the attention of
customers to goods and also guarantees an
optimal recognition of products, setting
accents and highlighting selected goods and
special offer displays.

                                                  Bread,
                                                  self-service                                                 Fruit/vegetables

                                                                                                       Entrance             Exit
Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
4   Light for Retail Spaces

    A high quality of light optimises success
                              Good light has not only a single factor of influence; high light quality is a combination of diverse
                              aspects with differing levels of importance. This is why with lighting planning, care must be
                              taken to illuminate the space and goods accordingly, to avoid glare, to specify light colours
                              correctly and to achieve balanced lighting levels.

                                 An invitation to browse and to try out.
                                 Goods can be easily recognised thanks to a balanced lighting concept.

                                                                     Lighting level

                                     Colour rendering                                           Luminance distribution

                                                                  Light quality
                                            Light colour                                         Glare limitation

                                                                   Light and shadow
Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
Light for Retail Spaces        5

                                                                A good lighting system increases motivation and improves employees' ability to
                                                                concentrate, for example at cashpoints.

Lighting Level                 Luminance distribution       Glare limitation                Light and shadow              Light colour                    Colour rendering

Higher lighting levels do      Differences in illuminance   Screens, displays, glossy       The interplay of light and    Meat, cheese, fish, fruit and   Showing colours as they
not on their own increase      structure the space, give    packaging and surfaces:         shadow should be              vegetables and also plants      appear in natural light can
the quality of light.          orientation and support      high quality lighting           stimulating and varied.       can be optimally                only be achieved with good
Of more decisive               the presentation of goods.   technology prevents             Targeted dark/light effects   emphasised with special         colour rendering, and this is
importance is the sensible,    These differences must be    disturbing glare and            heighten the attention of     light colours. LEDs with        especially important for the
creative combination of        balanced to create a         reflections. Glare control is   customers and attract         optimised light colours and     fashion, beauty and sports
direct and indirect lighting   pleasant sense of            required for all cashpoint      them to special areas and     special filters highlight       sectors, and in some
elements: such                 dramatics in sales rooms.    areas.                          products.                     specific product sectors.       situations is even
combinations invite                                                                                                                                       indispensable.
customers to browse, and
also brightens mood and
atmosphere.
Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
6   Light for Retail Spaces

    Efficiency for environmental protection and cost optimation

                              In the face of stiff hikes in energy costs and a growing consciousness for the environment
                              through customers and companies, the efficient application of resources is becoming ever more
                              important. A major savings potential is offered by light sources or lamps best suited to the
                              lighting task; for linear luminaires, highly efficient T16 fluorescent lamps set standards.
                              Combined with electronic ballasts and with high performance reflectors in the luminaires, they
                              enable very high light output ratios with a simultaneously long service life.
                              In the point lighting sector, downlights and spotlights with LED technology are becoming an
                              increasingly attractive (because highly efficient) alternative. These can be excellently controlled
                              without loss with the use of optimally matched electronic components, and thanks to
                              outstanding thermal management they achieve very long lifespans of up to 50,000 duty hours.
Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
Light for Retail Spaces      7

                                                Light control
                                                Light only when it's needed: lighting
                                                management can be configured in just this
                                                way due to sensor and switching technology. If
                                                daylight can be used then daylight-dependent
                                                dimming is possible. Here the system supplies
                                                only as much artificial light as is needed to
                                                achieve a previously programmed lighting
                                                level. In addition, presence detectors are
                                                suitable for use in warehouses, relaxation
Lighting technology                             rooms and sanitary rooms, switching light only                  Daylight systems
Compared to older luminaire systems, up to      when the room is entered, thus avoiding                         In order to further reduce energy balances in
35% of energy can be saved by effective light   unnecessary electricity consumption during                      the retail sector, politicians are discussing
control alone. This is thanks to the            absence. Precisely defined switching of lighting                obligations with regard to the use of daylight.
internationally respected reflector             can also be configured for specific rooms and                   Heat increases with the ingress of light
technologies from Siteco as well as high        time periods. Such scene switching scenarios                    through normal facade and roof windows, but
quality optical materials such as High          precisely control lighting for example during                   daylight systems though, meaning prismatic
Definition Prismatic (HDP) microprismatic       cleaning and inventory stocking, or for night-                  or louvre plates constructed between
technology or highly specular reflectors.       time operations.                                                unbreakable glass, offer protection from
Luminaires equipped with HDP comply with                                                                        sunlight and heat. Diffuse light passes through
stipulated glare control values for cashpoint                                                                   and ensures homogeneous illuminance and a
workplaces.                                                                                                     pleasant atmosphere, and energy
                                                                                                                requirements for general lighting are
                                                                                                                significantly reduced, as demonstrated by the
                                                                                                                'future-fit stores' of several companies. The
                                                                                                                windows, and mainly those integrated into the
                                                                                                                roof structure, are transparent from below,
                                                                                                                creating a connection to the natural
                                                                                                                environment. Precisely this may well be one of
                                                                                                                the trends in the future design of innovative,
                                                                                                                sustainable shop concepts.

Savings in three steps
(Reference: diffuser luminaire,
T26 lamp and conventional ballast)

                                                                  35 %
                                                                                                          55 %

                                                                                                                                                       80 %

                                                Step 1                                   Step 2                                     Step 3
                                                Use of luminaires with efficient light   Use of electronic ballasts with T16 lamp   Daylight-dependent dimming in
                                                control, e.g. with louvre or micro-      technology for higher luminous efficacy    connection with electronic ballasts –
                                                prismatic technology                     and service life                           constant lighting levels with all weather
                                                = 35% less energy costs                  = 55 % less energy costs                   conditions
                                                                                                                                    = 80 % less energy costs
Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
8   Light for Retail Spaces

    LED: environmental protection and maximum convenience

                                                      LEDs are the technology of the future for retail lighting. With their use, companies document
                                                      their contribution to environmentally compatible and sustainable activities. Already today LED
                                                      luminaires in specific applications are the most efficient solution for modern lighting with high
                                                      service lives, and Siteco utilises only mature, highly efficient diode systems with this in mind.
                                                      Their unbeatable advantage is stepless, loss-free control. Of course conventional luminaire
                                                      technologies can also be reduced, but for 50% luminous flux, distinctly more than 50% of energy
                                                      is required. That's not the case with LED luminaires: 50% luminous flux means only 50% energy.

                                                      Further advantages of high quality LED luminaires: they need no maintenance, no relamping and
                                                      operate without malfunctions. At the same time, LED systems are being continuously developed,
                                                      and Siteco luminaires are designed to enable future-safe upgrades.

    True-to-life colour rendition – achieved by the
    special lighting technology of Lumos® shelf
    luminaires. For the first time a deficiency has
    been convincingly eliminated that until now
    was typical of LED lighting:
    lighting was perceived as being artificial, and
    in some cases even with a certain grey teint.
    Lumos® can be rapidly installed in all standard
    shelf systems without problems or special
    tools. Thanks to LED technology the luminaire
    avoids thermal radiation at the light emission
    aperture, and this makes it outstandingly
    suited to the illumination of sensitive
    foodstuffs and delicate beauty products.

                                                        i     Light Emitting Diodes (LED)

                                                              Specific technology for various application segments: for
                                                              systems such as the Lumos® shelf luminaire, Siteco uses
                                                              special low-power LEDs, and together with high quality
                                                              lighting technology these ensure glare-free light for the
                                                              optimal presentation of goods. Mast luminaires such as the
                                                              SL 10 on the other hand depend upon efficient high-power
                                                              LEDs to achieve an excellent lumen/watt ratio. The result is
                                                              convincing lighting with very low consumption values. Siteco
                                                              always uses the most suitable LED modules according to
                                                              application.
Light for Retail Spaces   9

A decisive difference between high and low
quality LED mast luminaires it to be found in
their lighting technology. Siteco sets a new
standard with the Streetlight 10 for example
with optics that are a consistent further
development of the globally recognised radial
facetted optics. In this way, light emitted really
does find its way onto roads and town squares.
The precisely calculated reflector technologies
split the rays of the high-power LEDs into wide-
area light to create uniform lighting that gives
customers a sense of safety. The luminaires
also prevent glare distracting drivers,
pedestrians and residents.
10                          Supermarkets and Discounters
Supermarkets & Discounters
Supermarkets and Discounters     11

Enjoying freshness and pleasure every day

                            Daily shopping is all about making your way to the grocer. This is why it
                            is so important to achieve a positive mood via a pleasant atmosphere
                            that entices with the benefits of freshness and pleasurable shopping

                                                                                                        Supermarkets & Discounters
                            experience: only in this way is it possible to bind customers in the long
                            run. In addition to general lighting with illuminance values of at least
                            300 lux, sufficient glare control should therefore also be ensured (UGR
                            22). In addition, high illuminance levels at gondola heads set accents,
                            and spotlights can be used for the targeted highlighting of goods.

                             Foodstuff safety
                             The LED technology used in the Lumos®
                             shelf luminaire is especially advantageous
                             for meat products, but also for other UV-
                             sensitive goods. The technology emits
                             neither IR nor UV radiation, thus protecting
                             foodstuffs and packaging materials.

                             Appetising presentations
                             Juicy, fresh, cool: light colours trigger
                             emotional impulses. Light sources with very
                             good colour rendition values are resultingly
                             recommended. Specific light colours are
                             used for meat and cold meats, bread, cheese
                             and fish.

                             Light at the point of sale
                             Well-lit goods increase sales success,
                             because good light makes it easier for
                             customers to orient themselves, and in
                             addition heightens their purchasing
                             enjoyment. Light must be guided directly
                             onto shelf fronts via suitable optics.
12                          Supermarkets and Discounters
Supermarkets & Discounters

                                                        Point light luminaires are outstandingly
                                                        suited for the accenting of mainly sun-
                                                        ripened products, with narrow to
                                                        medium beam angles, and are available
                                                        as ceiling luminaires, directional spots,
                                                        suspended luminaires and spots from
                                                        the Siteco 3-phase system.
Fruit and Vegetables    13

Enjoyment for the eye and the palate

Juicy oranges, crisp apples and fresh
vegetables: a fruit and vegetable section that
is well illuminated is the best business card for

                                                                                                                                                         Supermarkets & Discounters
a grocery store, enticing customers to take a
closer look at goods. In this way they slow
down their pace in the frontal shop area to
browse.

The saturated red of tomatoes, the juicy green
of salads and the earthy brown of potatoes are
all presented at their best with lighting
featuring very good colour rendering (Ra > 80),
and a warm light colour (3000 K) is especially
suitable for this. In order to maintain the
freshness and vitamin content of fruit,
moderate illuminance levels are specified.
Luminaire filters avoid the negative effects of
UV and IR radiation.

Lighting requirements
+ very good colour rendering (Ra > 80)
+ warm light colour (approx. 3000 K)
+ colour filters to block UV and IR radiation
+ accenting with the use of point light
   sources (narrow to medium beam angles)

Lighting solution
Lamps:
HIT-CE or HST-CRI | light colour 830 or 840

Ideal colour temperature 3000 K

                                                    MH: 2.50 – 4.00 m           MH: 2.50 – 4.00 m       MH: 2.50 – 4.00 m

                                                    Lunis® C                   Lunis® SL               Modario®
                                                    suspended downlight        recessed downlight      spotlight insert
Filter insert for Lunis® SL recommended
                                                    symmetric distribution |   (directional spot)      rotationally symmetric
                                                    equipped with              medium distribution |   distribution | equipped
                                                    HIT-CE 35 – 70 W or        equipped with           with HIT-CE 35 – 70 W or
                                                    HST-CRI 35 – 100 W         HIT-CE 35 – 70 W or     HST-CRI 35 – 100 W
                                                                               HST-CRI 35 – 100 W
14                          Supermarkets and Discounters
Supermarkets & Discounters

                                                            Customers want their Sunday roast to
                                                            be juicy and fresh, and a balanced red
                                                            component fulfills this desire,
                                                            underlining the will to purchase meat
                                                            and sausage products. Point light
                                                            sources with wide light distribution
                                                            avoid disturbing, glossy reflections and
                                                            allow goods to appear in their natural
                                                            state.
Meat, Cold Meats    15

Good enough to bite into...

With sausage and fresh, high quality meat,
perfect goods presentation in meat counters is
optimally supported by warm white lighting

                                                                                                                                                    Supermarkets & Discounters
(3000 K). Special meat filters block components
of the blue and green colour spectrum, and in
their place a balanced red component
emphasises the sensory effect of the products.

Meat and cold meats in particular require
gentle lighting. High illuminance values of 800
to 1000 lux should be avoided due to the
threatening ingress of heat and danger of
salmonella. IR filters support a suitable
thermal management. Reflectors are used for
point light sources that distribute the light
more widely, and asymmetric distribution
wallwashers can be used for wall illumination
behind serving counters.

Lighting requirements
+ avoidance of excessive illuminance (build-
   up of heat increases danger of salmonella)
+ use of special meat filters with balanced red
   component (more saturated meat
   presentations)
+ reflectors with wide light distribution

Lighting solution
Lamps:
HIT-CE | light colour 830 or 840
LED | light colour 3000 or 4000 K

Ideal colour temperature 3000 K
                                                  MH: 2.50 – 4.00 m          MH: 2.50 – 4.00 m         integrated in counter

                                                  Lunis® 2 mini             Lunis® SL                 Lumos®
                                                  recessed downlight,       directional spot, pan-    shelf luminaire,
Filter insert for Lunis® SL recommended
                                                  symmetric medium          and-tiltable, symmetric   asymmetric distribution,
                                                  distribution | equipped   narrow distribution       light colour 3500 K |
                                                  with LED max. 45 W or     (28 degrees) | equipped   equipped with
                                                  HIT-CE 70 W               with HIT-CE 35 – 70 W     low-power LEDs 13 – 18W
16                          Supermarkets and Discounters
Supermarkets & Discounters

                                                            Luminaires with shatter protection should
                                                            be used to protect goods and personnel at
                                                            all service counters.
Bread and Cheese    17

Crispy bread and hearty cheeses

The delicious smell of warm rolls and freshly baked bread are an out-
standing stimulation to buy. Lamps with a warm tone of around 3000 K
are suitable in service counters for optimally emphasising the golden

                                                                                                                                                     Supermarkets & Discounters
yellow colour of baked goods.
Gold or champagne-coloured reflectors underline this effect. Adapted
illuminance values and sufficient distance between lighting as well as
yellow filter discs help to prevent goods dehydrating.

With yellow hard cheese assortments as well, a light colour of around
3000 K brings out the best in the character and surface structure of the
products. White, soft cheese gains a very good appearance with silver-
coloured reflectors. Uncontrolled build-up of heat must be categorically
avoided when cheese is illuminated, meaning that discharge lamps
with low wattage should be specified with suitable distances between
light sources and goods. The use of LED technology is outstandingly
suited in this sector due to low UV / IR levels.

Lighting requirements
+ use of suitable light colours (approx. 3000 K)
+ use of gold/champagne reflectors for yellow
   cheese types
+ use of silver-coloured reflectors for white
   cheese types

Lighting solution
Lamps:
HIT-CE | light colour 830 or 930
LED | light colour 3000 – 3500 K

Ideal colour temperature 3000 – 3500 K
                                                    MH: 2.50 – 4.00 m         MH: 2.50 – 4.00 m         integrated in counter

               Recommended accessories:            Lunis® 2 mini             Lunis® SL                 Lumos®
               Gold/champagne-coloured or          recessed downlight,       recessed downlight,       shelf luminaire,
               silver-coloured reflectors          symmetric medium          symmetric wide            asymmetric distribution,
                                                   distribution | equipped   distribution | equipped   light colour 3500 K |
                                                   with LED max. 45 W or     with HIT-CE 70 W          equipped with low-
                                                   HIT-CE 70 W                                         power LEDs 13 – 18W
18                          Supermarkets and Discounters
Supermarkets & Discounters

                                                            Fresh seafood and fish need cool conditions
                                                            and harmonious, supportive lighting.
                                                            The interplay of glittering ice and the
                                                            glossiness of the goods gives an appetising
                                                            appeal in the display.
                                                            In order to increase this natural brilliance
                                                            we recommend narrow light point sources
                                                            with light colours matched to the various
                                                            types of fish.
Fish and Seafood    19

Ice-cold and freshly caught in the display

                                                 The feeling of a fresh catch and iciness are features of good fish
                                                 presentations, because fresh fish is a product that has an extremely
                                                 limited life span. This makes presentations signalising the shelf life and

                                                                                                                                                     Supermarkets & Discounters
                                                 freshness of products all the more important.

                                                 Cool white light outstandingly supports this customer expectation
                                                 (> 5500 K). In addition, silver-coloured reflectors give the impression of
                                                 an extra portion of freshness, especially with displays of fresh fish on
                                                 beds of ice. While white fish types are illuminated with cool light
                                                 colours, red fish is better suited to the use of warmer light colours
                                                 (< 4000 K) and gold-coloured reflectors.

Lighting requirements
+ use of point light sources
+ cool light colours and silver-coloured
   reflector (>5500 K) for white fish
+ gold/champagne reflector (
20                          Supermarkets and Discounters
Supermarkets & Discounters

                                                            Improve the distance-effect of counters
                                                            with brilliant light and create an
                                                            atmospheric point of attraction by
                                                            accenting the wall to the rear of the
                                                            counter, and highlight special offers and
                                                            important customer information with
                                                            precise light points - after all, customers
                                                            shouldn't miss any of the goods on offer.
Counter Rear Walls    21

Optimally recognising presentations from a distance

                                                                                                  Posters for the lunchtime menu, displays for
                                                                                                  reduced offers or screens with special
                                                                                                  campaigns all have a single main purpose: to

                                                                                                                                                    Supermarkets & Discounters
                                                                                                  emphasise goods and services.
                                                                                                  This in turn means for the lighting of
                                                                                                  advertising banners and rear walls in counter
                                                                                                  areas that these should differ in terms of
                                                                                                  concept from counter lighting.

                                                                                                  Accenting spotlights increase attention and
                                                                                                  guide the eye from a distance onto such areas.
                                                                                                  This has the result that customers at meat
                                                                                                  counters can read special offers from a few
                                                                                                  metres distance and can consider whether the
                                                                                                  offer is convenient for them, and thus decide
                                                                                                  whether to order in good time.
                                                                                                  Directional spots or wallwashers are good
                                                                                                  solutions, with illuminance levels 4 - 10 times
                                                                                                  greater than ambient illuminance values.

Lighting requirements
+ increasing the distance effect of the
   complete counter area
+ attention-grabbing presentation of
   customer information on the rear wall of
   counters (special offers)
+ high illuminance levels from narrow
   distribution point light luminaires

Lighting solution
Lamps:
HIT-CE | light colour 830 or 840
LED | light colour 3000 or 4000 K

                                               MH: 2.50 – 4.00 m         MH: 2.50 – 4.00 m

                                              Lunis® SL                 Lunis® 2 LED WW
                                              wallwasher,               wallwasher,
                                              pan-and-tiltable,         asymmetric wide
                                              asymmetric narrow         distribution | equipped
                                              distribution facetted |   with LED max. 30 W
                                              equipped with
                                              HIT-CE 70 W
22                          Supermarkets and Discounters
Supermarkets & Discounters

                                                            The discreet brightness difference
                                                            between aisle and shelf front attracts
                                                            customer attention unobtrusively but
                                                            distinctly towards goods.
Shelving Aisles    23

Always guiding the eye to goods

Visual attention should not fall onto the aisle
but onto goods displays in the shelving in a
continuous manner. This is achieved via

                                                                                                                                                     Supermarkets & Discounters
trunking positioned in the middle of the aisle
and parallel to shelf rows. Trunking systems
are one of the most efficient lighting solutions
in the retail sector.
In such situations vertical illuminance values
of approximately 300 lux are ideal. Light is
precisely directed into the goods displays via
specific reflectors while traffic zones and aisles
step into the background.
Light control of the trunking should be
designed to meet standard configurations of
conventional retail layouts, which include
mounting heights of 2.80 to 3.20 m, aisle
widths of 2.00 to 2.40 m and shelf heights of
1.60 to 2.00 m.

Lighting requirements:
+ high illuminance values from narrow beam
   angles for increasing attention and distance
   effect
+ presentation of special offers and
   advertising
+ vertical illuminance levels of approx. 300 lux
+ standard retail layouts can be solved with
   conventional optics

Special factors for shelf lighting
+ precise illumination of product displays
+ traffic zones step into the background

Lighting solution
Lamps:
T16 fluorescent lamps | light colour 830 or 840

                                                      MH: 2.50 - 4.00 m         MH: 2.50 - 4.00 m         MH: 2.50 - 4.00 m

Siteco special for shelf lighting                    Modario®                  Modario®                  Modario®
The Modario® shop reflector has been                 trunking system           trunking system with      trunking system with
specifically developed for this application.         with special shop         aluminium reflector,      aluminium reflector,
                                                     reflector for shelves,    specifically for wall     wide distribution,
                                                     double vertical           shelving, asymmetric      uniform illumination of
                                                     distribution | equipped   distribution | equipped   retail space | equipped
                                                     with T16 35 – 80 W        with T16 35 – 80 W        with T16 35 – 80 W
24                          Supermarkets and Discounters
Supermarkets & Discounters

                                                        Campaign goods and special offers are presented mainly in
                                                        gondola heads. To support such presentations, high illuminance
                                                        levels with spots and wide-area spots should be used for strong
                                                        accenting in order to increase attention and the temptation to
                                                        purchase.
                                                        As an instrument for in-store sales promotion, gondola heads are
                                                        a central element in retail spaces, and should therefore
                                                        distinguish themselves from actual shelf aisles with high
                                                        illuminance levels.
Gondola Heads    25

Lighthouses for selected products

Gondola heads have a guidance function for
the traffic routs of customers, and the gondola
heads of shelf aisles should pull customers

                                                                                                                                                   Supermarkets & Discounters
from the main routes into the individual shelf
aisles in order to set new purchase impulses.
In this way they can be seen as compact
lighthouses for goods presentation. Spotlight
concepts are ideal for this, as they distinguish
themselves from the more wide-area light of
the shelf aisles.

With around 1000 lux, which is double or triple
the illuminance of the aisles, this guiding
function can be specifically implemented to
support presentation of special offer goods or
brand articles at the gondola heads.
This in turn slows down the pace of customers
in the retail space – a chance to win valuable
moments for the perception of products.

Lighting requirements
+ light attraction point at the start of shelf
   aisles (attraction and orientation point)
+ increase in attention
+ double or triple illuminance level
+ vertical working plane

Lighting solution
Lamps:
HIT-CE lamps | light colour 830 or 840
LED | light colour 3000 or 4000 K

                                                    MH: 2.50 – 4.00 m        MH: 2.50 – 4.00 m           integrated in counter

                                                   Modario®                 Modario®                    Lumos®
                                                   spot insert, symmetric   spot insert, rotationally   Shelf luminaire for sub-
                                                   medium distribution |    symmetric medium            installation, asymmetric
                                                   equipped with HIT-CE     distribution | equipped     distribution | equipped
                                                   max. 150 W               with HIT-CE 35 – 70 W       with low-power LEDs
                                                                                                        13 – 18W
26                          Supermarkets and Discounters
Supermarkets & Discounters

                                                            True-to-life colour rendition is achieved by the special lighting
                                                            technology of Lumos® shelf luminaires. For the first time a
                                                            deficiency has been eliminated that until now was typical of LED
                                                            lighting: lighting was perceived as being artificial, and in some
                                                            cases with a certain grey teint.
Cold Stores    27

An impression of freshness for more enjoyable shopping

Perfectly visible goods and highly legible
product information, even with products
packed in plastic foils: the Lumos® shelf

                                                                                                                       Supermarkets & Discounters
luminaire sets new standards for such
requirements. Many low-power LEDs with their
small light points create homogeneous light
that is distributed diffusely in the shelving
units via state-of-the-art optics. Reflections,
glare and shadowing as often experienced
with high-power LEDs are eliminated.
The LED technology of Lumos® shelf luminaires
is highly energy-efficient, and superior to con-
ventional luminaire technologies in terms of
lifespan with approximately 50,000 hours. In
addition it prevents thermal radiation at the
light emission aperture. Thanks to their
innovative, streamlined construction,
luminaire heat is efficiently transported out of
the cold store.

Lighting requirements
+ LED solutions outstandingly suited to low
   temperatures
+ long maintenance intervals
+ reduced energy/maintenance costs
+ optimal presentation of goods due to good
   colour rendition
+ no damaging IR or UV radiation

Lighting solution
Lamps:
LED | light colour 3500 K, 4000 K or 5000 K

Ideal colour temperatures
True-to-life colour rendering
                                                    integrated in shelf         integrated in shelf
3500 K for meat and cold meats
5000 K for fish presentations
                                                   Lumos®                      Lumos®
                                                   head luminaire,             shelf luminaire,
                                                   extremely narrow            for sub-installation in
                                                   distribution (along shelf   shelf bases, asymmetric
                                                   front) and wide             distribution | equipped
                                                   distribution (in upper      with low-power LEDs,
                                                   shelf base) | equipped      13 – 18W
                                                   with 16 – 24 W low-
                                                   power LEDs
28                          Supermarkets and Discounters
Supermarkets & Discounters

                                                            Lighting concepts should befit the sense of
                                                            value of products. Our LED shelf luminaires
                                                            have been designed for the qualitative
                                                            display of body products and cosmetic
                                                            articles. Luminaire light colours and
                                                            illuminance values support the colour
                                                            tones of products and highlight the
                                                            brilliance of glass and glossy packaging.
Beauty Shelves    29

Flexible systems for all cold store types

                                                          Shampoos, colour tones and make-up – the beauty sector is just one of
                                                          many where maximum quality for colour rendering is essential. In such
                                                          surroundings , Lumos® shelf luminaires with their outstanding lighting

                                                                                                                                                         Supermarkets & Discounters
                                                          technology can put their benefits to full advantage (RA < 85). They
                                                          guarantee good light in all displays and illuminate each cabinet with a
                                                          high degree of homogeneity. This is made possible by the combination
                                                          of head luminaire and shelf luminaires. In addition, the complete shelf
                                                          width is always illuminated. Luminaires for standard shelf widths are
                                                          available with the 1250 and 950 modules.

                                                          With their slender body the luminaires fit perfectly into all types of cold
                                                          store equipment. Because in the retail sector aisles are often
                                                          illuminated to a lower level than the goods displayed at the sides, head
                                                          and shelf luminaires are each offered in two output levels, suitable for
                                                          the differing lighting levels in sales spaces.

Lighting requirements
+ LED solutions for infrared-free lighting (pro-
   tection of goods)
+ LED lighting for low energy requirements
+ very good colour rendering (cosmetics)

Lighting solution
Lamps:
LED | light colour 3500 K, 4000 K or 5000 K

Ideal colour temperatures
4000 K, neutral white for true-to-life colour rendering
                                                           integrated in shelf         integrated in shelf

                                                          Lumos®                      Lumos®
                                                          head luminaire,             shelf luminaire,
                                                          extremely narrow            for sub-installation in
                                                          distribution (along shelf   shelf bases, asymmetric
                                                          front) and wide             distribution | equipped
                                                          distribution (in upper      with low-power LEDs,
                                                          shelf base) | equipped      13 – 18W
                                                          with 16 – 24 W low-
                                                          power LEDs
30                          Supermarkets and Discounters
Supermarkets & Discounters

                                                            Good light and friendly faces mean a good feeling all round, and
                                                            this is why good atmosphere is especially important for
                                                            completing a shopping experience. For sales personnel the
                                                            cashpoint area should be a pleasant place to work, and customers
                                                            are given a sense of well-being. A friendly atmosphere achieves
                                                            trust and permanent customer loyalty.
Cashpoints    31

Waiting zones with high sales potential

All customers need to pass through the
cashpoint area, and this is a zone with a high
sales potential in a very compact space.

                                                                                                                     Supermarkets & Discounters
Legislative requirements according to the ASR
7/3 and EN 12464-1 workplace directives
specify a nominal illuminance of 500 lux and a
glare reduction value of UGR 19.

These strict specifications are valid for the VDU
screen workstations of cashpoint personnel,
avoiding direct glare and disturbing reflections
on specular surfaces. This is especially
important when considering that cashpoint
errors may negatively affect customer
satisfaction.

In addition, waiting times for customers are
made more pleasant due to the high
recognisability of goods, and purchase
impulses are stimulated.

Lighting requirements
+ legislative stipulations (500 lux, UGR 19)
+ VDU workstation, glare control via CAT louvre
   or microprismatic system
+ high illuminance levels to stimulate
   purchasing impulses

Lighting solution
Lamps:
T16 fluorescent lamps | light colour 830 or 840

                                                     MH: 2.50 – 4.00 m         MH: 2.50 – 4.00 m

Siteco special HDP® for cashpoint areas             Modario®                  Modario®
HDP® technology is ideal for areas with glare       trunking system with      trunking system
control and maximum lighting quality. An indirect   CAT louvre, wide          with HDP® reflector,
component achieves a pleasant sense of space and    distribution | equipped   direct/indirect wide
avoids a cavern effect.                             with T16 35 – 80 W        distribution | equipped
                                                                              with T16 35 – 80 W
32                          Supermarkets and Discounters

                                                             Point light luminaires

                             Application overview

                                                             Lunis® C                 Lunis® 2 mini   Lunis® SL       Lunis® SL
                                                                                                                      directional spotlight

                             Fruit and vegetables    12/13
Supermarkets & Discounters

                                                             lamps:                                                   lamps:
                                                             HIT-CE or HST-CRI                                        HIT-CE or HST-CRI
                                                             light colour:                                            light colour:
                                                             830/840                                                  830/840

                             Service counter
                             - Meat and cold meats   14/15
                             - Bread and cheese      16/17
                                                                                      lamps:          lamps:
                             - Fish and seafood      18/19                            LED or HIT-CE   HIT-CE
                                                                                      light colour:   light colour:
                                                                                      830/840         830/930

                             Rear counter wall       20/21

                             Shelf aisle             22/23

                             Gondola head            24/25

                             Cold store              26/27

                             Beauty shelf            28/29

                             Cashpoint area          30/31
Application Overview    33

                                Trunking systems                                                            Linear luminaires

Lunis® 2        Lunis® SL       Modario® with       Modario®         Modario® with     Modario®             Lumos®                  Lumos®
wallwasher      wallwasher      spot insert         Shop Reflector   HDP®/CAT louvre   asym. distribution   shelf luminaire         head luminaire

                                                                                                                                                       Supermarkets & Discounters
                                lamps:
                                HIT-CE or HST-CRI
                                light colour:
                                830/840

Light source:   lamps:                                                                                      light source:
LED             HIT-CE                                                                                      LED
Light colour:   Light colour:                                                                               Light colour:
3000 – 3500 K   830/840                                                                                     3000 – 3500 K

Light source:   lamps:
LED             HIT-CE
Light colour:   Light colour:
3000 – 3500 K   830/840

                                                    lamps:                             lamps:
                                                    T16                                T16
                                                    Light colour:                      Light colour:
                                                    830/840                            830/840

                                lamps:                                                                      light source:
                                HIT-CE or HST-CRI                                                           LED
                                light colour:                                                               light colour:
                                830/840                                                                     3000 – 3500 K

                                                                                                            light source:           light source:
                                                                                                            LED                     LED
                                                                                                            Light colour:           Light colour:
                                                                                                            3000 – 3500 K           3000 – 3500 K

                                                                                                            light source:           light source:
                                                                                                            LED                     LED
                                                                                                            Light colour:           Light colour:
                                                                                                            3000 – 3500 K           3000 – 3500 K

                                                                     lamps:
                                                                     T16
                                                                     Light colour:
                                                                     830/840
34                                     Furniture, Garden and Building Centres
Furniture, Garden and Building Centres
Furniture, Garden and Building Centres    35

Wide assortments for the house, garden and workshop

                  Good prices, wide assortments and handicraft
                  skills all come together in garden centres,
                  building centres and furniture outlets. In
                  addition many markets are aimed both at
                  private and commercial customers and also
                  handymen and master craftsmen. Lighting
                  concepts need to comply with the wide range
                  of goods on display and the requirements of
                  customers.
                  One of the main tasks of good light is therefore
                  to support the clear, concise layouts of goods
                  displays.

                                                                                                              Furniture, Garden and Building Centres
                   Flexible lighting concepts
                   Large functional buildings with highbay
                   racking, displays and campaign areas
                   demand a flexible lighting concept. New
                   outlet designs can be illuminated with
                   trunking systems that are compatible with
                   spotlights and other lighting tools.

                   Light as a navigator
                   Orientation means sales success: the
                   complete sales area is homogeneously
                   illuminated in order to make customer
                   searching easier, and gondola heads and
                   campaign tables are illuminated more
                   brightly to attract attention.

                   Daylight control
                   Only as much artificial light as needed:
                   daylight control systems take into account
                   the level of existing natural light and add
                   only as much artificial light as is necessary
                   for the lighting task - a good opportunity to
                   save energy.
36                                     Furniture, Garden and Building Centres
Furniture, Garden and Building Centres

                                                                     The lighting system must be designed so
                                                                     that with high ceiling heights an
                                                                     optimal lighting result is achieved.
                                                                     Trunking rails enable simple luminaire
                                                                     installation.
Sales Halls    37

                                                  Search, find and buy

                                                  A very wide assortment of products, goods for various applications and
                                                  the transition from shelf areas to open retail spaces invite customers to
                                                  browse and buy. Practical and variable general lighting is imperative for
                                                  such requirements.
                                                  The Modario® trunking system enables the required lighting level of at
                                                  least 300 lux, and Modario® with HDP® technology (High Definition
                                                  Prismatics) can be implemented to avoid disturbing reflections on
                                                  glossy surfaces. This convinces with a good glare control value of
                                                  UGR 19.
                                                  Individual lighting accents can be set with the Modario® Power Module,
                                                  enabling the outstanding accentuation of forms, colours and
                                                  materials. A major advantage of the Modario® family is its professional

                                                                                                                                                           Furniture, Garden and Building Centres
                                                  quality; with simple mounting to often high ceilings, maximum
                                                  efficiency in continuous operation and low maintenance, the system
                                                  ensures superior lighting over many years.

Lighting requirements
+ homogeneous lighting of the complete retail
   area: high bay reflector luminaires and
   large-area high bay luminaires
+ trunking systems with narrow/wide or
   asymmetric light distribution for shelf
   lighting
+ display surfaces and campaign areas can be
   additionally accented with spotlight systems
   (higher illuminance and brilliance with
   point light luminaires)
+ dust-protected damp-proof diffuser
   luminaires are recommended for wood-
   sawing areas

Lighting solution
Lamps:
T16 fluorescent lamps | light colour 830 or 840
HIE lamps | light colour 830/840

                                                   MH: 4.00 – 12.00 m        MH: 8.00 – 15.00 m        MH: 5.00 – 8.00 m       LPH: 6,00 – 14,00 m

                                                  Modario®                  Modario®                  Modario®                NJ600
                                                  Power Module for          trunking system with      trunking system with    reflector luminaire for
                                                  mounting to Modario®      aluminium reflector       highly specular         suspended mounting,
                                                  trunking rail,            extremely narrow          aluminium reflector,    extremely wide
                                                  direct/indirect           distribution | equipped   medium distribution |   distribution with ceiling
                                                  distribution | equipped   with T16 2x 35 – 80 W     equipped with           illumination | equipped
                                                  with T16 4x 35 – 80 W                               T16 2x 35 – 80 W        with HIE 150 – 250 W
38                                     Furniture, Garden and Building Centres
Furniture, Garden and Building Centres

                                         High vertical illuminance levels ensure that
                                         all products on the front side of shelves are
                                         easily recognisable. This is important for
                                         example to safely remove and take down
                                         goods from above.
Highbays    39

A stimulating sales area and safe storage zones

Highbay racking in sales spaces for furniture,
garden and building centres serves
simultaneously as stocking and sales areas.
Highbay reflector luminaires, or alternatively
narrow distribution trunking systems,
homogeneously illuminate main aisles and
guide customers to the specialist assortments.
High vertical illuminance levels prevent shelf
aisles from being perceived as narrow and
cavern-like, and trunking in the aisle centres
ensure stimulating presentations of goods.

                                                                                                                                                   Furniture, Garden and Building Centres
In addition, highbay and aisle areas as stocking
zones and transport routes fulfill special safety
standards, as fork-lift trucks and other
transport aids move heavy goods that need to
be safely deposited.
Required lighting levels are at least 150 lux,
and in order to achieve this level at ground-
level, extremely narrow distribution
luminaires are advantageous. Lighting with
good colour rendering also supports safety
aspects.

Lighting requirements
+ guidance and orientation for customers
+ concise lighting system oriented to the shelf
   layouts
+ homogeneously illuminated aisles
+ high vertical illuminance for the shelves
   themselves

Lighting solution
Lamps:
T16 fluorescent lamps | light colour 830 or 840

                                                    MH: 8.00 – 15.00 m         MH: 4.00 – 12.00 m        MH: 5.70 m

                                                    Modario®                  Modario®                  Modario®
                                                    trunking system with      Power Module for          trunking system with highly
                                                    aluminium reflector,      mounting to Modario®      specular aluminium
                                                    extremely narrow          trunking rail, direct/    reflector, wide distribution,
                                                    distribution | equipped   indirect distribution |   mounted to special
                                                    with T16 1/2x 35 – 80 W   equipped with             suspension (see figure) |
                                                                              T16 4x 35 – 80 W          equipped with T16 35 – 80 W
                                                                                                        or T16 1/2x 35 – 80 W
40                                     Furniture, Garden and Building Centres
Furniture, Garden and Building Centres

                                                                     Light not only has a major influence on the
                                                                     growth of plants but also characterises
                                                                     their external appearance, and that of
                                                                     garden furniture and appliances as well,
                                                                     thus setting decisive purchasing impulses.
Plants    41

Strong purchase impulses in a sea of flowers

                                                  Whether radiant sunlight or an overcast sky – in a garden centre
                                                  uniform lighting levels are imperative. Large glass surfaces represent a
                                                  special challenge for lighting, as it is highly important to achieve a
                                                  combination of natural and artificial light that satisfies needs and at
                                                  the same time supports sales activities. This is achieved via high quality,
                                                  daylight-dependent control systems.

                                                  In addition, spots installed above the plant displays effectively
                                                  emphasise flowers. UGR 25 as glare control value should be complied
                                                  with. Sufficient tightness (IP 64 protection rating) must be categorically
                                                  ensured for continuous, trouble-free operation.
                                                  Only in this way are luminaires and lamps prepared for the high

                                                                                                                                                                  Furniture, Garden and Building Centres
                                                  technical demands resulting from temperature fluctuations, high
                                                  humidity and the chemical effects of pest destruction agents.

Lighting requirements
+ plant-friendly with daylight character
+ resistance to temperature changes,
   humidity and chemical influences
   (pesticides, fertilisers)
+ illuminance of 750 – 500 lux with UGR 25
   according to plant types

Lighting solution
Lamps:
T16 fluorescent lamps | light colour 830 or 840
HIE | light colour 830/840

                                                   MH: 4.00 – 12.00 m        MH: 3.00 – 5.00 m           MH: 8.00 – 15.00 m         MH: 6.00 – 14.00 m

                                                  Modario®                  Modario®                     Modario®                  NJ600
                                                  Power Module for          trunking system with         trunking system with      reflector luminaire for
                                                  mounting to Modario®      HDP® reflector,              aluminium reflector,      suspended mounting,
                                                  trunking rail,            direct wide distribution |   extremely narrow          extremely wide
                                                  direct/indirect           equipped with                distribution | equipped   distribution | equipped
                                                  distribution | equipped   T16 35 – 80 W                with T16 1/2x 35 – 80 W   with HIE 150 – 250 W
                                                  with T16 4x 35 – 80 W
42                                     Furniture, Garden and Building Centres
Furniture, Garden and Building Centres

                                                                                  Gondola heads in ideal cases have double
                                                                                  the illuminance of general lighting.
                                                                                  This attracts customers to lateral shelf
                                                                                  aisles, and purchase decisions at gondola
                                                                                  heads are accelerated.
Gondola Heads    43

Vital lighting accents for maximum attention

It's often the right accenting that decides
successful buying impulses with wide
assortment ranges, and gondola heads at shelf
ends are outstandingly suited for this. Lighting
levels at these locations should
correspondingly be significantly higher than in
the general retail space. With around 1000 lux,
the attention of customers is attracted to the
selected goods. The same principle applies to
campaign displays positioned in aisles.

Highly precise spotlight systems with

                                                                                                                                                    Furniture, Garden and Building Centres
conventional lamp technology or LED
technology are available for the illumination of
gondola heads and display tables, and highly
efficient and extremely slender Lumos® LED
shelf luminaires can be installed directly in the
shelf units. With their special light control
these illuminate complete displays uniformly
from the front to the rear panel, and because
of outstanding lighting technology, without
reflections or glare on glossy packaging.

Lighting requirements
+ presentation of reduced goods and special
   offers with high illuminance level
+ accenting with factor 2 compared to general
   lighting
+ guidance function at the junctions to the
   shelf aisles

Lighting solution
Lamps:
HIT-CE | light colour 830 or 840
LED | light colour 3500 K, 4000 K and 5000 K

                                                     MH: 4.00 – 6.00 m        MH: 4.00 – 6.00 m           integrated in shelf

                                                    Modario®                 Modario®                    Lumos®
                                                    spot insert, symmetric   spot insert, rotationally   shelf luminaire for sub-
                                                    medium distribution |    symmetrical medium          installation in shelf
                                                    equipped with max.       distribution | equipped     bases, asymmetric
                                                    HIT-CE 150 W             with HIT-CE 70 W            distribution | equipped
                                                                                                         with low-power LEDs,
                                                                                                         13 – 18W
44                                     Furniture, Garden and Building Centres
Furniture, Garden and Building Centres

                                                                                  Good light in canopied outdoor areas
                                                                                  gives customers a sense of trust, and the
                                                                                  avoidance of dark zones underlines a
                                                                                  feeling of safety. The length of stay for
                                                                                  shopping increases.
Canopied Outdoor Areas    45

Variable concepts, dependable in continuous operation

                                                  Rain, snow, frost and heat. Outdoor areas categorically need highly
                                                  professional, reliable lighting solutions with long lamp lifespans and
                                                  long maintenance cycles. For perfect presentation of goods, high
                                                  uniformity with a general illuminance value of at least 300 lux should
                                                  be complied with.
                                                  The various outdoor lighting systems from Siteco enable a balanced
                                                  ratio of light distribution, variable luminaire mounting heights and
                                                  variable distances between light points.
                                                  This makes it possible to illuminate both the small outdoor areas of
                                                  garden centres and the central premises of large building material
                                                  outlets according to individual requirements.
                                                  The systems offer good colour rendering, support customer orientation

                                                                                                                                                           Furniture, Garden and Building Centres
                                                  in the vertical plane and the traffic flow of people in the horizontal
                                                  plane, and at the same time comply with and surpass stringent
                                                  standards for glare control.

Lighting requirements
+ safety and orientation for customers
+ colour-true goods presentation
+ high demands for temperature resistance
   and humidity factors, thus IP 54 protection
   rating

Lighting solution
Lamps:
T16 fluorescent lamps | light colour 830 or 840
LED | light colour 3500 K, 4000 K and 5000 K
HIE | light colour 830 or 840
HIT-DE | light colour 830 or 840

                                                   MH: 2.50 – 6.00 m       MH: 2.50 – 6.00 m         MH: 2.00 – 8.00 m

                                                  Modario® IP64           Monsun® LED                SiCOMPACT A2
                                                  trunking system,        damp-proof luminaire,      MINI / MIDI
                                                  wide distribution |     direct wide distribution   with wall connection,
                                                  equipped with           equipped with              direct asymmetric
                                                  T16 49 – 80 W           LED 1/2x 24 W              distribution | equipped with:
                                                                                                     A2 MIDI: HIT-DE 70 – 150 W
                                                                                                     A2 MIDI: HIE 250 W
46                                     Furniture, Garden and Building Centres
Furniture, Garden and Building Centres

                                                                                  With high rooms, several light planes
                                                                                  illuminate the space. The High
                                                                                  Definition Prismatics (HDP®) lighting
                                                                                  technology developed by Siteco
                                                                                  guarantees glare-free light for cashpoint
                                                                                  areas for example.
Cashpoints    47

Buying impulses for customers, concentration for employees

                                                    Whether bulky packages with barcodes, hand-written notes on paper
                                                    for wood cuts or classic price labels on small flower pots: in all cases it's
                                                    a matter of being able to read prices clearly and without mistakes.
                                                    Cashpoint areas in building or construction material centres need to be
                                                    big, and for optimal illumination, linear fluorescent lamp systems are
                                                    especially suitable with direct or direct/indirect light distribution and a
                                                    horizontal illuminance of approximately 500 lux. Glare-free light with
                                                    UGR < 19 supports the continuously high concentration of cashpoint
                                                    employees.

                                                    Spontaneous purchase decisions are often made at cashpoints.
                                                    This behaviour is optimally supported by adept light control onto

                                                                                                                                                 Furniture, Garden and Building Centres
                                                    displays in cashpoint zones. Solutions with glare-free light and a high
                                                    colour rendering index are especially convincing for such applications.

Lighting requirements
+ legislative stipulations (500 lux, UGR 19)
+ VDU workstations, glare control via CAT
   louvre or microprismatic system
+ high illuminance levels to stimulate
   purchasing impulses

Lighting solution
Lamps:
T16 fluorescent lamps | light colour 830 or 840

                                                     MH: 3.00 – 5.00 m          MH: 3.00 – 5.00 m          MH: 4.00 – 6.00 m

Siteco special HDP® for cashpoint areas             Modario®                   Modario®                   Modario®
HDP® technology is ideal for areas with glare       trunking system with       trunking system with       Power Module for
control and maximum lighting quality. An indirect   CAT louvre, wide           HDP® reflector, direct/    mounting to Modario®
component achieves a pleasant sense of space and    distribution | equipped    indirect wide              trunking rail, direct/
avoids a cavern effect.                             with T16 35 – 80 W         distribution | equipped    indirect distribution |
                                                                               with T16 35 – 80 W         equipped with
                                                                                                          T16 4x 35 – 80 W
48                                     Furniture, Garden and Building Centres

                                                                                  Trunking systems

                                         Application overview

                                                                                  Modario®           Modario® with       Modario® with     Modario®
                                                                                  Power Module       highbay reflector   HDP®/CAT louvre   wide distribution

                                         Sales hall              36/37

                                                                                  lamps:             lamps:                                lamps:
                                                                                  T16                T16                                   T16
                                                                                  light colour:      light colour:                         light colour:
                                                                                  830/840            830/840                               830/840

                                         Highbay                 38/39
Furniture, Garden and Building Centres

                                                                                  lamps:             lamps:                                lamps:
                                                                                  T16                T16                                   T16
                                                                                  light colour:      light colour:                         light colour:
                                                                                  830/840            830/840                               830/840

                                         Plants                  40/41

                                                                                  lamps:             lamps:              lamps:
                                                                                  T16                T16                 T16
                                                                                  light colour:      light colour:       light colour:
                                                                                  830/840            830/840             830/840

                                         Gondola head            42/43

                                         Canopied                44/45
                                         outdoor area

                                         Cashpoint               46/47

                                                                                  lamps:                                 lamps:
                                                                                  T16                                    T16
                                                                                  light colour:                          light colour:
                                                                                  830/840                                830/840
Application Overview    49

                                Linear luminaires                      Floodlights     Highbay luminaires

Modario®        Modario® with   Monsun® damp-        Lumos®            SiCOMPACT A2    NJ600
IP64            spot insert     proof luminaire      shelf luminaire   MIDI & MINI     Reflector luminaire

                                                                                       lamps:
                                                                                       HIE
                                                                                       light colour:
                                                                                       830/840

                                                                                                                                    Furniture, Garden and Building Centres
                lamps:                               light source:
                HIT-CE                               LED
                light colour:                        light colour:
                830/840                              3000 – 3500 K

lamps:                          light source:                          lamps:
T16                             LED                                    HIT-DE or HIE
light colour:                   light colour:                          light colour:
830/840                         3500, 4000, 5000 K                     830/840
50                  Specialist Store
Specialist Stores
Specialist Store   51

Relaxing shopping for apparel and technical goods

                  A detailed search for the perfect outfit, trying
                  out innovative trekking equipment or the well-
                  considered selection of a new television: in
                  hardly any other retail sector do customers
                  stay so long as in specialist stores. Good
                  lighting helps such stays to become pleasant
                  experiences with balanced general lighting
                  and dramatic presentations.

                   Well-being
                   Shopping in a pleasant environment and
                   not from a catalogue or via internet is a
                   feature of specialist stores, underlined with
                   good light compositions and a balanced
                   blend of general and specific lighting.

                                                                                        Specialist Stores
                   Glare limitation
                   Computer screens, displays and goods with
                   glossy surfaces are only shown at their best
                   when customers are not disturbed by glare,
                   and high quality lighting technology
                   creates pleasant light with which products
                   can be inspected in detail.

                   Colour authenticity
                   Clothing and shoes must appear true-to-
                   life. Professional light ensures good
                   colour rendition, and in addition the right
                   specification of luminaires ensures that
                   colours do not fade and products are not
                   damaged.
52                  Specialist Store
Specialist Stores

                                       Completely homogeneous general
                                       lighting helps orientation, rendering for
                                       example signs above aisles easily
                                       recognisable.
Sales Space   53

Variability for changing forms of presentation

Not only assortments and special offer goods
change, but forms of presentation as well.
Displays are redesigned and even complete
shelving rows are repositioned.
In such cases, lighting systems should be
highly flexible, and lighting systems are
suitable that are not oriented to specific shelf
directions.

The optimal presentation of goods displays
however can only be achieved with shelf-
oriented lighting, creating a pleasant spacial
atmosphere even without the
implementation of additional spots.

                                                                                                                                                         Specialist Stores
Lighting requirements
+ flexible lighting system (enabling design
   modifications)
+ homogeneous lighting layout without fixed
   reference points
+ high illuminance for safeguarding light
   requirements in all areas of the sales space

Lighting solution
Lamps:
T16 fluorescent lamps | light colour 830 or 840

                                                    MH: 2.50 – 4.00 m         MH: 5.00 – 8.00 m        MH: 2.50 – 5.00 m      MH: 2.50 – 5.00 m

                                                   Modario®                  Modario®                 Modario®               Hexal® -a
                                                   with special shop         trunking system with     trunking system with   trunking system with
                                                   reflector for shelves,    highly specular          highly specular        aluminium reflector,
                                                   double vertical           aluminium reflector,     aluminium reflector,   wide distribution |
                                                   distribution | equipped   medium distribution |    wide distribution |    equipped with
                                                   with T16 35 – 80 W        equipped with T16 1/2x   equipped with          T16 35 – 80 W
                                                                             35 – 80 W                T16 35 – 80 W or
                                                                                                      T16 1/2x 35 – 80 W
54                  Specialist Store
Specialist Stores

                                       Thanks to good glare elimination,
                                       customers are able to inspect products
                                       without disturbing glare and even try
                                       out technical functions.
Electronic Goods     55

Glossy products displayed without glare

                                                  The technical performance of devices is one
                                                  thing, but today design and brand image
                                                  define the economic success of mobile phones,
                                                  computers, screens and hi-fi systems. In order
                                                  to emphasise the aesthetic features of
                                                  technological products, perfectly matched
                                                  lighting is needed. Excellent glare control is
                                                  achieved via diffusers, anti-glare shields and
                                                  CAT louvres, and direct and reflected glare on
                                                  screens, displays and other specular surfaces is
                                                  reduced.

                                                  Further increases in lighting flexibility are
                                                  possible with the use of dimmable systems.
                                                  These enable further reduction of general
                                                  illuminance and thus also individually
                                                  controllable glare limitation.

Lighting requirements
+ avoidance of direct and reflected glare on
   monitors, TV devices and displays
+ glare reduction with use of diffusers,

                                                                                                                                   Specialist Stores
   anti-glare shields and CAT louvres
+ dimmable lighting systems for reduction of
   general illuminance

Lighting solution
Lamps:
T16 fluorescent lamps | light colour 830 or 840

                                                   MH: 3.00 – 5.00 m         MH: 3.00 – 5.00 m          MH: 3.00 – 5.00 m

                                                  Modario®                  Modario®                   Hexal® -a
                                                  trunking system with      trunking system with       trunking system with
                                                  CAT louvre, wide          crossblade louvres, wide   cross-blade louvres, wide
                                                  distribution | equipped   distribution | equipped    distribution | equipped
                                                  with T16 35 – 80 W        with T16 35 – 80 W         with T16 35 – 80 W
56                  Specialist Store
Specialist Stores

                                       An optimally designed system of general
                                       and spot lighting enables the stimulating
                                       combination of light and shadow, and
                                       warm illumination in fitting areas means a
                                       pleasant atmosphere. The primary beam
                                       direction is frontal.
Campaign Areas     57

True colours for high credibility

                                              Distinctive colours, fashionable designs and convincing appearances of
                                              quality stipulate the acceptance of apparel products. For this reason,
                                              goods must be presented in a genuine, true-to-life way, because nothing
                                              is as disappointing as when a new shirt or new shoes appear completely
                                              different in natural light than in the retail store.

                                              Precisely matched illuminance levels prevent fading of colours, and at
                                              the same time such an honest lighting solution increases the credibility
                                              of a retail business because light with very good colour rendering
                                              attracts the eye to the usefulness of products. Tennis rackets, rucksacks
                                              and functional apparel along with their specific functions come are
                                              shown at their best.

Lighting requirements

                                                                                                                                                         Specialist Stores
+ accenting of discounted goods and special
   offers
+ double illuminance levels compared to
   ambient or general lighting

Lighting solution
Lamps:
HIT-CE | light colour 830/840 or 930/940

                                               MH: 2.50 – 5.00 m        MH: 2.50 – 5.00 m           MH: 2.50 – 5.00 m          MH: 2.50 – 5.00 m

                                              Modario®                 Modario®                    Lunis® SL                  Lunis® SL
                                              spot insert, symmetric   spot insert, rotationally   directional spot, pan-     wallwasher, pan-and-
                                              medium distribution |    symmetric medium            and-tiltable, asymmetric   tiltable, asymmetric
                                              equipped with max.       distribution | equipped     narrow distribution,       narrow distribution,
                                              HIT-CE 150 W             with HIT-CE 35 – 70 W       facetted | equipped with   facetted | equipped with
                                                                                                   HIT-CE 35 – 70 W           HIT-CE 35 – 70 W
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