Lincoln University Investment Plan 2020-2022 - Lincoln ...

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Lincoln University Investment Plan 2020-2022 - Lincoln ...
2020–2022   1
Lincoln University Investment Plan 2020-2022 - Lincoln ...
Lincoln University Quick facts

     90%                     18th             Top 1.4%
     successful            rated for small      of all universities
 course completion         universities in           globally*
    for Level 7+              the world      *2019/2020 QS World University rankings

                Major links                            15%
           and collaborative                    higher graduate
             relationships                      employment rate
     with industry and research centres

                         Genuine                        3rd
  urban                     student staff       oldest University
  & rural                    interaction         in New Zealand


    percentage of
                               10                        14
 graduates compared                                     centres
 to national average*
       *For Level 4–7
Lincoln University Investment Plan 2020-2022 - Lincoln ...
1.   Introduction                                                 3
2. Governance                                                     5
3. Our Strategy                                                   6
   3.1 Alignment to existing strategies                           6
4. Proposed outcomes for the coming three years                    9
   4.1 Academic programmes                                        12
   4.2 Marketing campaigns                                       16
   4.3 Student experience and engagement                         20
   4.4 Campus development                                        26
   4.5 Partnerships                                              32
5. Contribution to Government priorities                         36
   5.1 Delivering skills for industry (Priority 1)               36
   5.2 Boosting achievement of Māori and Pasifika (Priority 3)   39
   5.3 Strengthening research-based institutions (Priority 5)    43
   5.4 Growing international linkages (Priority 6)               52
6. Our programmes                                                56
   6.1 Faculty of Agriculture and Life Sciences (AGLS)           56
   6.2 Faculty of Agribusiness and Commerce (AGCM)               57
   6.3 Faculty of Environment, Society and Design (ESD)          57
   6.4 University Studies and English Language Division (USEL)   59
   6.5 Learning and Teaching, and Library (LTL)                  60
7. Managing resources                                            62
   7.1 Financial performance                                     62
   7.2 Quality assurance reviews                                 63
8. Statement of Service Performance                              64
Appendices                                                       66                                                      1
Lincoln University Investment Plan 2020-2022 - Lincoln ...
2   Lincoln University Investment Plan 2020–2022
Lincoln University Investment Plan 2020-2022 - Lincoln ...
1. Introduction

Lincoln University conducts                   and the delivery of programmes that        Research.
                                              reflect contemporary issues.               Not only are Lincoln’s academic staff
world-class research and
                                                                                         teachers, they’re also high-quality
delivers high-quality education               It came from the University identifying
                                              core disciplines, which better
to grow the knowledge of
                                              concentrate resources in research          According to the latest Performance-
its students and help shape                   and teaching. It also pinpointed           Based Research Fund (PBRF) results, the
a world that benefits from a                  grand challenges facing society that       University’s students have more chance
greater understanding of the                  Lincoln could tackle at a world-class      of having a high-ranking researcher in
                                              level through a mix of disciplines in      front of them than at any other New
relationship between land,                    collaboration with members of other        Zealand university.
food and ecosystems.                          institutions.
                                                                                         In fact, Lincoln is ranked first in the
Lincoln enhances and enriches lives,          The University sought to provide new       measure of average quality scores of
producing thought leaders who will            generations with academic capacity to      active researchers per postgraduate
grow the future, so people can live well      create and design solutions in the nexus   and final year undergraduate student.
for generations to come.                      between agriculture, water, tourism and
                                                                                         The total Lincoln University research
Great learning and growth is the result       conservation.
                                                                                         quality unit score for the 2018 PBRF
of impactful applied research, deep           The introduction of additional majors      round rose by 30% (from 688.7 units in
industry relationships, world-class           add depth to degree programmes with        2012 to 895.7 units in 2018).
modern learning environments and              meaningful study in a complementary
teaching, and global connections,                                                        The results highlight Lincoln’s strengths
collaborations and partnerships that                                                     in land-based disciplines as well as
ensure what is taught at Lincoln is           They also provide students with the        its focus on producing world-class
relevant today and tomorrow.                  ability to design their own course         research.
                                              options, and ensure employers have a
Lincoln University is placed at 356th                                                    Harnessing the value of our land.
                                              wider pool of potential employees with
equal in the QS World University                                                         Though diverse, Lincoln does not
                                              multi-disciplinary, job-ready capacity.
Rankings and has a student headcount                                                     attempt to offer everything; it focuses
roll of 3181, along with approximately        For example, students are able             resources where it truly excels. The
650 staff. With three academic faculties,     to include the environmental               University offers unique courses
one teaching division, several research       management major in commerce,              directly aligned with industry demand
centres and a range of corporate              science and tourism degrees, ensuring      in the primary sector, with a focus on
service units, Lincoln University draws       they are ready to meet our future          primary production, environmental
its students from over 80 countries           environmental challenges. Other            management, agricultural commerce
throughout the world.                         additional majors include Accounting,      and tourism.
                                              Facilities Management, Economics,
At Lincoln we enable our students                                                        Lincoln students enjoy a wealth of
                                              Event Management, Finance, Global
to reach their potential so they can                                                     opportunities to develop skills on
                                              Business, Marketing, Parks and Outdoor
help shape a world that benefits from                                                    campus and in the real world. Just
                                              Recreation, Supply Chain Management,
a greater relationship with the land:                                                    as importantly, they become part
                                              Tourism Management and Water
from tourism to viticulture, landscape                                                   of a thriving and inclusive student
architecture to food, science to                                                         community, forging friendships that will
agribusiness and more.                        Small is big.                              last a lifetime. Graduates arrive at their
                                              Being the smallest university in New       careers globally connected, forward
To achieve this, Lincoln has cultivated a     Zealand is a good thing. It means          thinking and ready to shape tomorrow.
few strengths of its own.                     we offer a more personable learning
                                                                                         Lincoln University is here to enhance
Course structure.                             environment, with greater access to,
                                                                                         and enrich lives. To grow the knowledge
Many of the world’s leading universities      and more face time, with lecturers.
                                                                                         of its students so they can shape a
now allow their students to select their      A village-like atmosphere leads to
                                                                                         world that benefits from a greater
learning with their own end goal in           a greater sense of community and
                                                                                         understanding of the relationship
mind. We do too.                              transfer of knowledge between
                                                                                         between the land, the food produced
This innovation, introduced in 2018,                                                     from it and the ecosystems within it.
recognised a desire from students and
industry for multi-disciplinary flexibility                                                                                                                  3
Lincoln University Investment Plan 2020-2022 - Lincoln ...
Lincoln University Framework

    (where we want                      To be a globally ranked, top five, land-based, University, unlocking the
    to be)                              power of the land , to enhance lives and grow the future

    Purpose                             Lincoln University is here to conduct excellent research and education, and
                                        grow the knowledge of our students, shaping a world that benefits from a
    (why we exist)
                                        greater understanding of the relationship between our land, the food and
                                        ecosystems, and the experiences we create from these. We are here to
                                        enhance and enrich lives, and to produce thought leaders who will grow the
                                        future, so people can live well for generations to come.

    Strategic                           Ambidextrous Strategy, with six goals
    Framework                           Renewal Strategy
                                        • A distinctive Aotearoa New Zealand end-
    and Plan
                                          to-end student experience;
                                        • Improved assets and sustainable
                                          operating models; and                                     Supported by four plans

                                        • A culture which stimulates and inspire                    1. Research
                                          staff and students.                                       2. Education
                                                                                                    3. Māori
                                        Shaping Strategy                                            4. Partnerships
                                        • A world-class research and
                                          teaching precinct;
                                        • An organisation focused on
                                          meaningful partnerships; and
                                        • Facilitating growth.

                                        For the world. Protect the future. Live well

    Values                              Manaakitaka      Rangatirataka                 • Students at our core – Students
                                        looking after    Kaitiakitaka                    are our reason for being
                                        People           Tohatoha                      • Leadership – Taking responsibility
                                                         Whanaungataka                   as a leader at all levels
                                                                                       • Integrity – Doing the right thing
                                                                                         in a reliable way
                                                                                       • Innovation – Encouraged through
                                                                                         collaboration and partnerships

4    Lincoln University Investment Plan 2020–2022
Lincoln University Investment Plan 2020-2022 - Lincoln ...
2.		 Governance

Lincoln University Council                  Risk Management                               an equal employment opportunities
The Lincoln University Council              Council’s Audit and Risk Management           programme and recognition of: the aims
comprises a mix of members appointed        Committee oversees the University’s           and aspirations of the Māori people;
by the Minister of Education, by            effective management of strategic risk.       the employment requirements of the
Council itself, and elected staff and       High-level strategic risks are reviewed       Māori people; and the need for greater
student members. The selection              every two months by the Committee             involvement of the Māori people in the
of appointed members involves a             and Council. Risk management                  education service.
skills matrix framework that covers         systems are operated University-wide
                                                                                          The University’s Māori Strategy outlines
expected competencies and                   and for major projects undertaken by
                                                                                          a range of value statements that
experience. Prospective candidates          the institution.
                                                                                          guide the University’s decision-making
for elected positions are briefed on the
                                            Capital Asset Management                      processes by focusing on appropriate
expectations and selection framework.
                                            Council’s Capital Asset Committee             expressions of: whakawhanaukataka,
Additional high-calibre capability is
                                            monitors and reports on the planning          manaakitaka, kaitiakitaka, rakatirataka,
co-opted for specific purposes, as
                                            and progress of all capital and asset         wairuataka and tohatoha. As the journey
demonstrated by the establishment of
                                            optimisation activities undertaken by         towards bi-culturalism is core to the
the Transformation Board in 2017.
                                            the University to Council. Planning           University’s strategy, the Chancellor is
Educational Performance                     documentation and progress reports are        championing the initiation of this work
The Academic Board, a Committee             reviewed on a regular basis, alongside        for Lincoln University governance and
of Council, ensures the quality and         policy and procedure documentation            leadership. Mana Whenua have been
standards of learning, teaching and         to ensure effective management of the         approached to support the development
research are maintained across the          University’s capital and assets.              of skills and awareness of the Council
University. The Board provides academic                                                   and the leadership team. It is hoped that
leadership that guides the academic         Farm Portfolio Management                     the collaborative strategy can be co-
community to achieve the best               The Council Farms Committee                   designed with Mana Whenua.
possible outcomes for the University’s      oversees the optimisation and
                                                                                          Targeted support is provided to Māori
students, staff and stakeholders. Equal     strategic positioning of the University’s
                                                                                          students through the Māori and Pacific
prominence is given to teaching and         substantial farm asset portfolio and
                                                                                          Island Support Coordinators. Te
research, informed through its two          monitors the implementation of
                                                                                          Awhioraki (Māori Students Association)
major subcommittees (Learning and           strategy relating to these assets from a
                                                                                          supports students from its base at Te
Teaching Committee and Research             governance perspective.
                                                                                          Whare Whakakotahi, running events
Committee).                                                                               and advocating to enhance the student
                                            Treaty of Waitangi
                                            Under the Education Act 1989, the             experience for Māori.
Organisational Performance
Performance is monitored at                 University Council has a duty to
governance level through a suite of         acknowledge the principles of the Treaty
standard reports including financials,      of Waitangi, in the performance of its
student recruitment, research,              functions. The Council constitution
and health and safety. Further, the         provides for one member to be
institutional key performance indicators    appointed after consultation with Te
provide strategic financial and non-        Rūnanga o Ngāi Tahu. Ahumairaki
financial performance targets to            oversees the Māori development
give an overall view of organisational      aspirations of the institution on behalf of
performance. Progress against these         Council and in line with our obligations
targets is regularly reported to Council.   under the Treaty of Waitangi, the
                                            Tertiary Education Strategy and our
Stakeholders and Partnerships               University strategy.
Lincoln University also acknowledges
                                            Further, under the State Sector
the importance of partnerships to the
                                            Act 1988, as a good employer the
institution achieving its aspirations,
                                            University operates a personnel policy
and will monitor and report on
                                            containing provisions for the fair and
how these relationships are
                                            proper treatment of employees in all
contributing to organisational
                                            aspects of their employment, including
performance and outcomes.                                                                                                                  5
Lincoln University Investment Plan 2020-2022 - Lincoln ...
3.		 Our Strategy

3.1   Alignment to existing strategies           The new financial management model          In 2017, the Transformation Board
Lincoln University is an organisation            introduced in 2016 called the Internal      was established, which subsequently
intent on growing to further contribute          Economy has restructured budgeting          released a report in October 2017
to the Government’s strategic goals for          activities and introduced tools to          detailing five key themes, which are
the land-based sector. The University            work towards financial performance          reflected in the University’s major
will contribute by increasing the                standards.                                  initiatives. The recommendations were:
number of land-based sector graduates,           Faculties and departments now have          1. Redefine quality course offerings
particularly domestic, to meet industry          ownership of their direct costs and            and create new ways of student-
demand. It will also provide relevant            revenues, allowing them to manage              focused learning for undergraduates,
capability and solutions to help tackle          efforts and resources to increase              postgraduates and mid-career
future technical and environmental               student numbers and research                   professionals
challenges.                                      activities, ensuring a more sustainable
                                                                                             2. Build Lincoln University’s research
Lincoln University has a distinctive             institution for the long term. The
                                                                                                outcomes and reputation to deliver
research profile, reflecting its specialist,     suite of tools to support the Internal
                                                                                                positive change for Aotearoa
land-based orientation. A key feature            Economy process has been developed
                                                                                                New Zealand in the land, food
is its distinct pedagogy whereby                 and rolled out across the University.
                                                                                                and ecosystems domain
there is a strong cohesion between               These tools enable budget managers
research and education, meaning                  to be agile and react quickly to market     3. Move away from being a standalone
that its learning is positioned in a             changes. Following a decade of sub-            university to be the academic heart
research-intensive environment where             standard financial performance, Lincoln        of the Lincoln community and a
research revenue per academic FTE                University is now performing above the         valued partner to institutions with
is the highest amongst New Zealand’s             TEC’s Financial Monitoring Framework           shared goals
universities. The University’s research          (FMF) targets.
                                                                                             4. Imbue Lincoln University with a clear
adds value across many sectors,                                                                 purpose that delivers for Aotearoa
including agribusiness, land and water,                                                         New Zealand and contributes
food, beverage, dairy, tourism and                     Financial performance                    globally to create knowledge and
environmental management sectors. It
achieves this through partnerships and
                                                       standards                                opportunities around land, food
                                                                                                and ecosystems, building on the
collaboration with other land-based                    • EBITDA to revenue 9%                   University’s historical strengths
organisations, such as Crown Research
Institutes (CRIs), other research entities             • Improved financial performance      5. Reset the governance and executive
and the private sector – many of which                   returning the University to “Low       capability to achieve Lincoln
are based in the Lincoln community.                      Risk” under the TEC’s Financial        University’s renewed purpose.
                                                         Monitoring Framework
For Lincoln University, helping
businesses and communities that                        • Finalised total insurance
are connected with the land - from                       settlement
agribusiness to tourism - share in the                 • EFTS at the highest level post-
brightest possible future is behind its                                                      “Our Strategic Plan 2019-
core purpose: unlocking the power of                                                         2028 aims to ensure our
the land to enhance lives and grow the                 • Strategic Plan 2019-2028 in
future.                                                  place                               KPI’s and key milestones
The University has acknowledged that                   • Cohesive Senior Management          are focused on six strategic
achieving its purpose required change.                   team in place                       goals. We are currently
Late in 2016 it embarked on a change
agenda covering key areas of University
                                                       • Asset sales achieved, plus          consulting with Council and
                                                         further surplus assets identified
functions: education, research,                                                              aim to update staff on goals
leadership, and a range of strategic                   • Partner with AgResearch in
                                                         building science facilities
                                                                                             and guiding principles over
enablers including, amongst others,
campus development.                                                                          the next three months.”

6       Lincoln University Investment Plan 2020–2022
Lincoln University Investment Plan 2020-2022 - Lincoln ...
In 2018, the University developed
        a new strategic framework and
        core strategies.

        An ‘ambidextrous’ approach was             The achievement of the Strategic Plan 2019-2028 is the key driver
        confirmed, where the University            for Lincoln University’s growth and sustainability. The transformation
        executes a Renewal strategy to             initiatives undertaken to achieve this plan include:
        complete the process of making the
        institution operationally excellent and
                                                   Transformation initiatives
        viable, in conjunction with a Shaping
        strategy of collaboration with the land-
        based sector. The approach provided        Redefine quality     • Flexible majors
        the framework for the Strategic Plan
                                                   course offerings and • Online and blended delivery
                                                   create new ways of • Joint programmes.
        To help achieve its purpose, the           student-focused
        University’s focus is on six strategic
        goals under the Renewal and Shaping
        strategic framework:
                                                   Partnerships and              • Blinc He Puna Karikari

                                                   collaboration:                • Land-based sector
                                                                                   graduate school
           Goal 1. A distinctive Aotearoa
                                                                                 • AgResearch partnership
                   New Zealand end-to-end
                   student experience                                            • Children’s University
                                                                                   Canterbury partnership
           Goal 2. Improved assets and
                                                                                 • University of Canterbury
                   sustainable operating                                           partnership
           Goal 3. A culture which stimulates
                   and inspires staff and          Academic                      • Centres of Excellence
                   students                        reorganisation:

                                                   Campus                        • Science facilities
           Goal 4. A world-class research
                   and teaching precinct           development:                  • Student experience e.g.
                                                                                   accommodation, and sport
           Goal 5. An organisation                                                 and recreation facilities
                   focused on meaningful                                         • Earthquake-damaged
                   partnerships                                                    infrastructure
           Goal 6. Facilitating growth.                                          • Business as usual (research
                                                                                   including learning equipment,
                                                                                   systems, farm equipment,
                                                                                   vehicles, general PPE, ICT,

                                                   As a result of the changes and the ongoing efforts to address
                                                   the Transformation Board recommendations, the University is a
                                                   financially viable and sustainable organisation, considered low
                                                   risk under the TEC’s Financial Monitoring Framework, and has a
                                                   formalised strategic plan in place to ensure the delivery of its goals,
                                                   KPIs and key milestones.                                                                                                            7
Lincoln University Investment Plan 2020-2022 - Lincoln ...
Lincoln University continues to make significant progress       Lincoln University is committed to
                                                                responding to future demand from
against the risks previously identified for the organisation.
                                                                the land-based sector for more skilled
                                                                graduates to improve productivity,
                                                                environmental quality and food
                                                                innovation. The ability to attract
                                                                students, researchers and academic
          New financial model and return to surplus
                                                                staff is underpinned by a fit-for-future
                                                                campus. Lincoln University recognises
                                                                that achieving a fit-for-future campus
                                                                requires strategic decision-making
          Continued process of strengthening governance         around what and where to invest and
          and management                                        where to partner with others to leverage
                                                                their experience and assets.
                                                                Changes, therefore, involve
                                                                improvement and enhancement,
          Developing and attracting capability to lead change   but also some rationalisation and
                                                                consolidation. In response, Lincoln
                                                                University established a Campus
                                                                Development Programme to ensure
          Strengthening partnerships and collaboration with     individual projects are delivered and the
          other universities, CRIs, industry, iwi and other     intended benefits are met.
          research providers

          Improved financial performance - continued strong
          academic performance with EFTS at highest level
          since earthquakes

          Returned Lincoln University to ‘Low Risk’ under the
          TEC financial monitoring framework

          Finalised total insurance settlement and progressed
          asset sales

          Developed Campus Master Plan & commencing
          redevelopment of the campus.

8    Lincoln University Investment Plan 2020–2022
4.		 Proposed outcomes for the coming
     three years

                                                                     Total projected EFTS broken down by domestic and
                                                                     international qualification levels:
             Key Changes
• Increased blended and online Learning                              2,500
• Campus Development plan is underway                                1,500
                 Key Targets                                                 2019                      2020         2021                   2022

                                                                         Domestic sub-degree                  Domestic undergraduate
• Grow overall EFTS by 13%                                               Domestic postgraduate                International sub-degree
                                                                         International undergraduate          International postgraduate
• Grow domestic EFTS market share within the next
  three years
• Grow postgraduate EFTS to 33% of the student population
                                                                     An increase in EFTS from 2596 in 2019 to 2863 EFTS in
• Grow international EFTS to 48% of the student population           2022.
                                                                     This is to be achieved through the strategies and key
                                                                     initiatives detailed in the 2018 Student Growth Strategy.
                                                                     Over the next three years Lincoln University expects to:

The forecast student volume is summarised below:                     • Grow overall EFTS by 13% (see further details in section 4.2)
                                                                     • Grow the market share of domestic EFTS after 2021 when it
                        2019     2020     2021     2022      Total
                                                                       is expected this trend will stop declining
                     forecast   target   target   target   growth

 Domestic               1,475    1,491    1,486    1,543    4.58%    • Grow postgraduate EFTS to 33% of the student population
                                                                       (see further details in section 5.3)
                         162      164      165      167     3.02%
                                                                     • Grow international EFTS to 48% of the student population
                        1,140    1,135    1,125    1,152    1.02%      (see further details in section 5.4).

                          173     192      196      224    29.52%
 (Domestic)                                                          This will be achieved through a series of initiatives covering
 International          1,133    1,267    1,324    1,407   24.22%    both recruitment and retention, which have been grouped
                                                                     into five key themes.
                         273      315      322      328    20.29%

                         302      320      331      340    12.70%

                         558      632      671      739    32.36%

 Total                 2,608    2,758    2,810    2,950     13.11%                                                                                                                            9
To achieve student growth, Lincoln              Key initiatives include:
University must increase the number
of students it is recruiting. At the same
time, to ensure year-on-year growth,             Academic                 All initiatives relating to Lincoln University’s product
newly recruited students have to be                                       mix (e.g. introducing online and blended learning,
retained. To achieve this, a series of
                                                                          staircasing, taught master’s degrees and changes to
initiatives have been identified that                                     the University organisation)
address both recruitment and retention.
These have been grouped into five key
themes, which sit across target markets
                                                 Marketing                All initiatives relating to brand awareness and
and cover the end-to-end student                                          positioning of Lincoln University, and the key
lifecycle:                                       Campaigns:
                                                                          marketing campaigns and activities for target markets

                                                 Student                  All initiatives relating to the student experience,
                                                                          improving pastoral care and increasing student
                                                 Experience and
                                                                          engagement, including through the Student
                                                 Engagement:              Experience Board. These initiatives are integral
                                                                          to growing retention and progression, ensuring
                                                                          that students have a positive experience at
                                                                          Lincoln University

                                                 Campus                   All initiatives relating to Lincoln University’s facilities
                                                                          and grounds. The Campus Development project is
                                                                          a key project in this category that will be integral to
                                                                          growing student recruitment and retention, as it is
                                                                          recognised that quality facilities and an outstanding
                                                                          campus environment will attract students,
                                                                          researchers, and academic staff

                                                 Partnerships:            All initiatives relating to partnering with research
                                                                          institutes, industry, iwi, and community, to drive
                                                                          student growth and retention, with a particular
                                                                          focus on the postgraduate market. The partnerships
                                                                          with the University of Canterbury, Blinc Innovation
                                                                          and AgResearch are integral to the University’s
                                                                          strategy, due to the research, industry-access, and
                                                                          employment opportunities they present for students,
                                                                          researchers and academic staff.

                                                Over the next decade there will be a need to increase the skill level of New
                                                Zealand’s primary industries by both up-skilling the existing workforce and
                                                attracting more highly skilled new people to meet a projected demand of 93,000
                                                more people with tertiary qualifications.

10     Lincoln University Investment Plan 2020–2022
Heat map of impact

                                                                                           EF )
                                                                                                                                                    on target markets


                                        I n t e 541                        EFTS

                                                                                           26 F TS i c

                                                                                             E st
                                               1 20

                                                    EF           io n                  m

                                                                          al       D o 1 87 3 0

                                                26 T S

                                                  )                                         (2

                                                                                                                                                                                                    High impact
                           Domestic                                                                       International
                                                                                                                                                                                                    Medium level impact

                                                                                                                                                                                                    Minimal level impact

                                                                                                                                United States






                                                                                                                                                Product Mix review

                                                                                                                                                180 Credit Taught Masters

                                                                                                                                                Blended Learning

                                                                                                                                                Completely online courses
                                                                                                                                                Revised pathways

                                                                                                                                                University Studies and English Language

                                                                                                                                                Centres of Excellence

                                                                                                                                                Whenua Arotake Akoranga

                                                                                                                                                Campus Development plan

                                                                                                                                                Student accommodation                                        Campus

                                                                                                                                                New science facilities

                                                                                                                                                AgResearch/Lincoln Hub

                                                                                                                                                International partnerships and rankings

                                                                                                                                                International joint programmes and pathways                  Partnerships

                                                                                                                                                UC and others

                                                                                                                                                Māori / Pasifika community partnerships

                                                                                                                                                Māori and Pasifika awareness building

                                                                                                                                                Domestic school visits and marketing campaigns
                                                                                                                                                Auckland / Canterbury / Australia specific campaigns         Management and
                                                                                                                                                Strategic domestic scholarships

                                                                                                                                                International scholarships, conferences, digital marketing

                                                                                                                                                Pastoral care and wellbeing services

                                                                                                                                                Onboarding support

                                                                                                                                                Student participation and direct engagement

                                                                                                                                                Student Management System (SMS) replacement/upgrade          Student
                                                                                                                                                                                                             Experience and
                                                                                                                                                Learning support                                             Engagement

                                                                                                                                                Māori engagement

                                                                                                                                                Parent communications

                                                                                                                                                Student insights and market intelligence                                                                                                                                                                                                             11
4.1   Academic programmes                       Lincoln University’s Annual Academic        The University’s Māori Strategy aims to
                                                Programme Review measures                   inculcate a kaupapa Māori ethic and
                                                programmes against a 5A matrix to           approach to course and programme
                                                ensure they are flexible, relevant,         design. These are assessed against
                                                and connect with Lincoln’s specialist       Māori value statements and matauraka
          Key Changes                           portfolio, with commentary required         Māori to ensure the curriculum content,
                                                via the University’s Customer Business      delivery and overall pedagogy reflect
• Ensured all undergraduate courses             Partner. Programmes are also subject        Māori desires to study as Māori. The
  have an online course site in LEARN           to an External Academic Programme           Learning and Teaching Committee, in
                                                Review on a cyclical basis involving        partnership with the Assistant Vice-
• Increased the number of 180 taught            both internal and external review           Chancellor, Māori and Pasifika, is
  master’s. These include the Master of         panels. All new programmes are subject      working actively with Faculties and the
  Pest Management and the Master of             to an external peer-review process          Division to apply the objectives, skills
  Wine and Viticulture                          managed by Universities New Zealand         and values from the Māori Strategy to
                                                within three years following graduation     support the design and implementation
• Transitioned staff from traditional
                                                of the first cohort.                        of programmes and courses
  face-to-face delivery to using a
  blended learning approach.                    Academic staff are responsible
                                                for the design of programmes,
                                                including stakeholder, student and iwi
                                                consultation and input, and professional
           Key Targets                                                                      For 2020 the following
                                                accreditation (where relevant). Industry
                                                representation on liaison and advisory
                                                                                            initiatives are planned:
• Offer a selection of postgraduate             groups within faculties, divisions, and
  programmes 100% online by early               departments ensures current needs                        Implementation of micro-
  2020                                          and advice are identified in the design.
                                                Deans and Directors must provide
                                                                                               1         credentials intended to
• Implement micro-credentials to                                                                         enable learners to access
                                                a business case to the Deputy Vice-
  enable learners to access specific            Chancellor to confirm the viability of                   specific knowledge and
  knowledge and skills                          any new programmes. All programme                        skills, evidenced by a
• Improve academic pathways for                 proposals are scrutinised and endorsed                   need from industry,
  students to align and promote jointly-        by the respective Faculty and Division
                                                Teaching Committees. Proposals                           employers, iwi,
  taught and awarded programmes
  with other universities                       are submitted to the Learning and                        professional associations,
                                                Teaching Committee and Academic                          and/or community
• Implement a new 180-credit                    Board for review and endorsement, and
  jointly taught Master of Precision            progressed to Council for final approval.
  Agriculture with the University of
  Canterbury in 2020.                           Lincoln University encourages Māori                      Improve academic
                                                and student input into programme
                                                development by ensuring membership
                                                                                               2         pathways for students,
                                                                                                         commencing with
                                                on academic committees, including
                                                each Division/Faculty Teaching                           addressing the credit
                                                Committee, the Learning and Teaching                     disparity at postgraduate
                                                Committee and the Academic Board.                        level to align and
                                                                                                         promote jointly-
                                                                                                         taught and awarded
                                                                                                         programmes with
                                                                                                         other universities.

5A’s Matrix: Acceptability; Accessibility; Accreditation; Affordability; Appropriateness

12     Lincoln University Investment Plan 2020–2022
180 credit taught master’s                                                                    Blended learning
• 180 credit taught master’s, are a growing feature of the                                    Blended learning at Lincoln University combines face-to-
  New Zealand tertiary education market, and are expected                                     face and online activities in a seamless and complementary
  to account for a substantial portion of the expected                                        flow of learning. Academics are encouraged to use flipped
  increase in postgraduate enrolments, as has occurred                                        classrooms, where online activity is introduced prior to a
  internationally. Lincoln University has committed to                                        face-to-face class, in the form of reading materials and other
  increasing its taught master offerings. The 180-credit                                      artefacts. These resources are provided through the Learning
  master’s introduced in 2019 included the Master of Pest                                     Management System LEARN. Lincoln uses a range of different
  Management and the Master of Wine and Viticulture. In                                       blended approaches; the balance between online and face-
  2020 a new 180-credit jointly-taught Master of Precision                                    to-face components, and the integration of other methods,
  Agriculture with the University of Canterbury is planned.                                   depending on the needs of learners and the context within
                                                                                              which the learning is implemented.
Domestic Postgraduate growth                                                                  Effective blended learning builds on the traditional strengths
                                              2019        2020        2021        2022        of face-to-face teaching at Lincoln University. The blended
                                           forecast      target      target      target
                                                                                              learning rollout across the University has seen staff from
 Bachelors with Honours             38         34.5         31.5        31.3           31.1   all three faculties and the University Studies and English
 Postgrad Certs/Dips                8.5          9.6         8.8         8.7           8.7    Language Division take part in a structured staff development
 Masters Taught                    32.7        44.6         72.3        79.3       107.9      programme. This development programme led by the
                                                                                              Teaching Quality Team is run each year over 12 weeks
 Masters Research                  38.2        30.5        30.5        30.5        30.5
                                                                                              (delivered in a blended learning format) with face-to-face
 PhD                               54.7         47.4      43.05        40.2       40.03
                                                                                              sessions and online modules. All attendees have transitioned
                                                                                              from traditional face-to-face delivery to using a blended
 Total                            172.1       166.5       186.1       189.9       218.2       learning approach.

Note: These figures do not include Certificate of Proficiency EFTS as they do in the          Feedback from students indicates they appreciate the higher
figures on page 9.                                                                            quality and quantity of interaction with Lincoln’s academics,
                                                                                              and their peers, that blended learning offers. Academic staff
                                                                                              development in blended learning will continue as we look
                                                                                              to move the majority of our first-year courses into a blended
                                                                                              All undergraduate courses have an online site in LEARN, and a
                                                                                              structured course outline which sets out the learning contract
                                                                                              between the examiner/lecturer and the student, including all
                                                                                              the assessment items for that course. In the last two years the
                                                                                              availability of a media studio has promoted the use of digital
                                                                                              education resources that students can access at times that
                                                                                              suit their learning needs. The content can be created in the
                                                                                              studio or the equipment can be taken out into the field. Our
                                                                                              camera team works closely with our academic staff to create
                                                                                              a number of videos on farm management, vineyard operation
                                                                                              and animal welfare.                                                                                                                                         13
Online programmes                                                Provide clear pathways to degree level study
The use of digital education resources extends to Lincoln’s      The Certificate in University Studies (CUS) and Diploma in
objective of offering online programmes. This supports our       University Studies (DUS) are key staircase qualifications, with
ability to grow our presence outside of the Canterbury region.   90% of students who’ve completed one or more of these
The flexibility and accessibility of online learning reduces     qualifications being retained by the University.
the amount of time students have to spend on campus, and
                                                                 Once students have successfully transitioned from CUS
therefore better enables them to complete their studies
                                                                 and DUS to degree study and a completed degree, they can
around employment and geographic constraints. There is
                                                                 expect the same employment outcomes as their peers who
potential for students living throughout New Zealand and
                                                                 entered with University Entrance.
overseas to complete a qualification entirely through distance
learning – which broadens opportunities for the University       The table below shows the progression from higher study
and potential students alike.                                    to Lincoln University programmes. The Level 5 programmes
                                                                 (excluding DUS) includes the Diploma in Agriculture and
By early 2020, Lincoln plans to offer a selection of
                                                                 Diploma in Horticulture from which students most commonly
postgraduate programmes that are offered 100% online.
                                                                 graduate into employment. Nominal numbers of students
                                                                 do choose to progress from the Diploma in Agriculture to
                                                                 the Level 6 Diploma in Farm Management, and then to the
                                                                 Bachelor of Commerce (Agriculture). The majority of DUS
                                                                 students progress into either the Bachelor of Commerce or
                                                                 Bachelor of Science.

                                                                 Progression to Higher Study
                                                                                                    2018          2019           2020             2021
                                                                                                   actual      forecast         target           target

                                                                  CUS                               88.9%         91.0%          91.5%           92.0%

                                                                  DUS                               90.0%          97.5%         97.8%           98.0%

                                                                  Level 5 (excluding DUS)           27.2%         38.5%         39.0%            40.0%

                                                                 Note: These figures denote progression to Lincoln University programmes only.

                                                                 The value of CUS and DUS to students at Lincoln University is
                                                                 that they offer shorter and more highly supported pathways to
                                                                 degrees than traditional bridging programmes.
                                                                 The anticipated time to completion of a degree for a CUS
                                                                 student is a further three years, with a shorter time frame
                                                                 available for those on an accelerated pathway. For DUS
                                                                 students, the expected time to completion of degree is
                                                                 between two and three years.

14     Lincoln University Investment Plan 2020–2022   15
4.2    Marketing campaigns

             Key Changes                                                  Key Targets

• Initiating the change in focus on growing its home region    • Increase enrolments from the Canterbury region; from
  of Canterbury                                                  within schools with the Agribusiness curriculum; from
                                                                 students in urban environments; and, specifically, from the
• Developing a bicultural campus that has a commitment to
                                                                 Auckland and Australian markets
  work with takata whenua and provide greater visibility of
  the University’s commitment to Māori                         • Increase enrolments of Māori by 10-11% and Pasifika by 10%

• Supporting and engaging with relevant schools and            • Increase the number of postgraduate researchers and
  communities with a focus on Māori and Pasifika to bring        implement changes to ways of working, which includes
  a broader awareness and engagement to our specialist           allowing researchers from other organisations to serve as
  programmes                                                     supervisors of PhD students

• Continuing to build and foster partnerships and              • Implement a joint graduate school for studies in the land-
  internships with Pasifika, iwi, hapū and Māori land-based      based land sector with New Zealand Crown Research
  entities through a variety of organised events such as the     Institutes and other New Zealand and international
  Hui Taumata Taiohi                                             universities

• Supporting excellence in Mātauraka Māori and Putaiao         • Grow international numbers with a focus on postgraduate-
  (science) by funding Te Whare Wānaka o Aoraki trophies         taught research and global partnerships.
  at high school prizegivings
• Providing direct sponsorship for local and national kapa
  haka competitions and supporting the winners of regional
  South Island competitions to attend national events.

                                                               Lincoln University has prioritised specific target markets to
                                                               drive growth in student recruitment and retention.
                                                               The majority of Lincoln University’s domestic students
                                                               have traditionally come from the Canterbury region. Its
                                                               representation continues to be significant. However, we are
                                                               seeing a decline in the domestic Canterbury market with
                                                               Canterbury now accounting for between 38% and 70% of
                                                               students across each of Lincoln’s top nine programmes.
                                                               In order to build its domestic market share, Lincoln University
                                                               must invest in building student numbers from the broader
                                                               New Zealand student pool, in particular urban students.
                                                               Lincoln has a number of competitive advantages compared
                                                               to other New Zealand tertiary institutions, which should prove
                                                               attractive to students from all regions.
Lincoln University Open Day July 2019.

16       Lincoln University Investment Plan 2020–2022
Lincoln University’s competitive advantages                         Key objectives to increase
compared to other New Zealand tertiary                              student numbers include:
institutions include:

              The highest percentage of students that                         Increase applications
    1         transition into paid employment compared to
              other tertiary institutions in New Zealand
                                                                              from the Canterbury region by
              (see Section 5.1)
              Specialist degrees in fields that are in-demand,
                                                                              Increase applications
    2         and speak directly to the New Zealand land-
              based sector including primary production,                      from schools with the
              environmental management, agricultural                          Agribusiness curriculum by
              commerce and tourism
              Global reach and access to global experts,
    3         including collaborations with CRI and
                                                                              Focus on students
              industry partners.
                                                                              from urban environments,
                                                                              specifically Auckland with the
                                                                              goal to increase applications by
Recognising this, Lincoln is focused on increasing student
numbers from across the regions but with a particular focus                   5% (10% in Auckland)
on growing its home region of Canterbury, and the high
urban market of Auckland. However, despite these having the
greatest growth potential, it will require significant investment
to change the traditional perception of Lincoln University.
                                                                              Look for growth
                                                                              from the Australian market
                                                                              with the goal to increase
                                                                              applications by


                                                                              Increase the number
                                                                              of enrolments by

                                                                              10 - 11% for Māori and
                                                                              10% for Pasifika.                                                                                                17
Māori and Pasifika communities: Lincoln University and
its wider entities understand that it has a role to play in
supporting the goals and aspirations for Māori and Pasifika
communities and contributing to their specialist land-
based industries. Actively considering how the University       Case study 1:
can contribute and collaborate with whānau, hapū and iwi,       Hui Taumata Taiohi
allows a broader awareness and engagement in our specialist
programmes. These are done through the following actions:       In 2018, Lincoln University hosted a Hui Taumata Taiohi
                                                                which involved 38 schools and four tertiary providers
                                                                across New Zealand, including 68 high school students
                                                                from the North Island. The focus of the Hui was to
                                                                engage taiohi in a national hui to obtain their voice on
                                                                areas of importance to them. These included cultural
                                                                identity, te reo, whānau ora, mahika kai, Māori business
                                                                and hauora. Taiohi identified a number of key challenges
• Attendance at a variety of Māori and Pasifika events          and the intention is to provide regional workshops to
  nationwide including Poly Fest, Waitaha Regionals, and the    support Taiohi in some of those areas. Registrations
  National Manu Korero Competition                              were received from 175 high school students. The
                                                                University plans to host this biannually in the future and,
• Preparing marketing material that is appropriate for and
                                                                as a result, expects a continued interest in pathways to
  relevant to Māori and Pasifika audiences
                                                                university to come from this.
• Developing and promoting Māori and Pasifika scholarships
• Developing a digital strategy to promote Lincoln to Māori
  and Pasifika audiences
• Networking with whānau trusts, incorporations, hapū
  entities, iwi and Rūnanga to increase the visibility and
  reputation of Lincoln University
• Running a variety of on-campus events for the Māori
  community.                                                    Case study 2:
                                                                Supporting excellence in Mātauraka
                                                                Māori and Putaiao
The Waitaha Regional Ngā Manu Kōrero Speech Competition
involving 820 high school students from Canterbury and the      Lincoln University has identified it can make a difference
West Coast took place on 28 June 2019, and a Mahika Kai         by supporting young Māori leaders to find solutions to
Conference to support indigenous mahika kai practitioners,      both local and global challenges and showcase their
research and innovation will be held in December 2019. Both     talents and skills at national forums. The University has
these events support new Māori content course offerings on      provided awards to selected high schools across New
campus.                                                         Zealand to support excellence in Mātauraka Māori and
                                                                Putaiao (science) by funding Te Whare Wānaka o Aoraki
Other key activities include:
                                                                trophies at their prizegivings. These schools include
• Developing a bicultural campus that has a commitment to       Māori boarding schools, Te Kura Kaupapa and Māori
  work with takata whenua and provide greater visibility of     specific kaupapa schools. This is coupled with providing
  the University’s commitment to Māori                          direct sponsorship for local and national kapa haka
                                                                competitions and supporting the winners of regional
• Supporting and engaging relevant schools and
                                                                South Island competitions to attend national events.
  communities with a focus on Māori and Pasifika such as
                                                                The winners of the Te Rangaihi Waitaha Primary Schools
  through Hui Taumata Taiohi
                                                                Kapa Haka Competition 2018 and the 2019 Waitaha
• Continuing to build and foster partnerships and internships   Regional Ngā Manu Kōrero Speech Competition have
  with Pasifika, iwi, hapū and Māori land-based entities.       been provided awards to support their participation at
                                                                their national competitions.

18     Lincoln University Investment Plan 2020–2022   19
Postgraduate students:                          International students:                    4.3   Student experience and
Key initiatives to grow postgraduate            We’re growing international numbers              engagement
numbers in response to increasing               by focusing on postgraduate taught,
industry and student demand, primarily          research and global partnerships.
driven by partnerships with research            Outlined below are key directions
institutes include:                             associated with the following market                 Key Changes
• Growing the number of 180 credit
  taught master’s programmes, in                • Maintaining China – presently the
  response to demand from students                largest market where enrolments          • Strengthened the Student
  and industry                                    may be strengthened by pipeline            Experience Board
                                                  partnerships with Chinese universities   • New Student Experience Benchmark.
• Increasing the number of
  postgraduate researchers and                  • Growing India – Lincoln’s second
  changes to ways of working, which               largest market, with rapid growth and
  includes allowing researchers from              prevalence of postgraduate study. An                Key Targets
  other organisations to serve as                 on-the-ground presence since August
  supervisors of PhD students. This               2018 has helped to grow this market
  will allow an attendant increase in                                                      • Improve the end-to-end student
                                                • Maintaining the United States –
  research-based postgraduates at                                                            experience through the adoption of a
                                                  crucial to fostering diversity of the
  the University                                                                             student-centred design model
                                                  student population
• Implementing a joint graduate school                                                     • Introduce student experience
                                                • Growing second-tier international
  for studies in the land-based sector                                                       operational plans to ensure the
                                                  markets – this will minimise the risk
  with New Zealand Crown Research                                                            University takes a unified approach
                                                  of over-reliance on large markets.
  Institutes and other New Zealand and                                                       to enhancing student experience
                                                  Opportunities have been identified
  international universities.                                                                and engagement.
                                                  in Asia, South Asia (notably Sri
                                                  Lanka) and South East Asia (notably
                                                  Indonesia, and Vietnam), which are
                                                  particularly attractive given their
                                                                                           Students at our core is one of Lincoln
                                                  potential for growth.
                                                                                           University’s values and to support this
                                                                                           a series of initiatives to improve the
                                                                                           end-to-end student journey have been
                                                                                           adopted. Student experience and
                                                                                           engagement is a powerful recruitment
                                                                                           drawcard and also has a positive impact
                                                                                           on retention. It is integral to supporting
                                                                                           academic success and promoting
                                                                                           progression into higher levels of
                                                                                           study. Many student experience and
                                                                                           engagement initiatives apply to all
                                                                                           students. However, to recognise the
                                                                                           unique needs of student segments,
                                                                                           Lincoln has developed a series of
                                                                                           market-specific initiatives:

20     Lincoln University Investment Plan 2020–2022
Market-specific initiatives:

               Hauora:              Hauora wellbeing is at the heart of the student experience, and is
                                    frequently found outside of the lecture hall. Lincoln University has
                                    invested in a number of services, ranging from general social facilities
                                    and activities, to specific one-on-one health and support services.
                                    A new Respectfully Lincoln sex and consent programme has been
                                    established and positively received by students. A Wellbeing mentor
                                    programme has allowed students to be trained in, and advocate for,
                                    health and wellbeing

               Welcoming:           Lincoln University has adopted a comprehensive transition and
                                    orientation programme for all new students to ensure they are
                                    well equipped to begin tertiary level education or, for international
                                    students, prepared for study in a New Zealand education environment.
                                    Student-to-student interactions have been increased to support
                                    new students with the adoption of supervised buddy systems and
                                    student-led events that encourage interaction between domestic and
                                    international students

               Engaging:            There is a correlation between student involvement in on-campus
                                    activities, and retention and progression rates; the more engaged a
                                    student is, the more likely they are to progress and return. Examples of
                                    involvement include working on campus, having a gym membership,
                                    and/or being a member of a team or club

               The Parent           Parents are also impacted by Lincoln University’s offering and, as key
               Experience:          influencers of both their own and others’ current and future children,
                                    it is important that they have a positive experience of the Lincoln
                                    University brand

               Voice of the         The best way to improve student engagement is to go to the students
               Student:             themselves, incorporating the voice of students into all decision-
                                    making on matters affecting their experience. This includes ensuring
                                    there is student representation on our academic committees and
                                    Council, working groups, and our Student Experience Board which is
                                    co-chaired by a student representative.                                                                                              21
Prior to enrolment, Student Liaison and Customer
Engagement help prospective students make informed

                                                                  Student Experience
choices about their tertiary enrolments, by working with them
to determine if the career path they are looking at is right

                                                                  Benchmark Survey
for them. This could be through assisting them with finding
people within the industry for networking and/or shadowing.
A large amount of time is also spent talking about outcomes,
and coaching students to ‘work backwards’ by looking into         October 2018
their area of interest and seeing what type of jobs come
up; how buoyant the market is; and what qualifications
and attributes are required. The service works with both
prospective students and their influencers, with graduates in     Key findings were:
key sectors being brought back to their schools to talk about
what they do, so students can make informed decisions.
Lincoln University conducts an annual Student Experience
Benchmark survey to measure and improve the student
                                                                  87%              87% of students are satisfied with
                                                                                   Lincoln University

experience. The outcomes of this survey inform key initiatives
and quick wins alongside recommendations from the Student
Experience Board.
                                                                                   82% of students state Lincoln

Measuring and enhancing the student experience                    82%              University meets or exceeds their
Lincoln continuously strives to improve the University
experience and apply formal research methods aligned with
an annual improvement lifecycle to benchmark, enhance and
measure the student experience.
                                                                                   83% of students are likely to
A Student Experience Benchmark Survey was conducted in                             recommend Lincoln University to
October 2018. All current Lincoln University students were                         friends or colleagues
invited to complete the survey. The survey represented a
range of student cohorts: full and part-time, domestic and
international, and a mix of qualifications. Net promoter scores
(NPS) as a measure of success were used. NPS is established
by subtracting the percentage of people not likely to             72%              72% have already recommended
                                                                                   Lincoln University to others.
recommend (detractors, 0-6) from the percentage of those
likely to recommend (Promoters, 9-10). Passive scores,
7-8 are ignored.
Lincoln students were particularly positive about the natural
environment around campus, teaching programmes and
acquisition of work-related skills, as well as ‘being generally
easy to deal with’.

22     Lincoln University Investment Plan 2020–2022
Adopting a student experience model          Student-centred design
To improve the end-to-end student            Student-centred design workshops
experience, Lincoln University has           are held each semester with students
adopted a student-centred design             representing different segments.
approach. When designing student             Journey-mapping techniques are
experiences and engagements, the             used to help the University assess
following are assessed:                      student pain-points, identify needs
                                             for qualitative analysis and establish
1. How students consciously view their
                                             evidence-based opportunities for
   experiences (what they are thinking)
2. How students subconsciously view
                                             A student experience professional
   their experiences (what they are
                                             development programme has been
                                             implemented to encourage staff
3. What actions students take during         adoption of a student-centred design
   their experiences (what they are          approach.
                                             Annual student experience operational
4. What students are thinking, feeling       plans are underpinned by the student-
   and doing throughout their user           centred design findings and ensure
   experiences, social experiences and       the University takes a unified approach
   learning experiences.                     to enhancing student experience and
Greater investment goes towards
initiatives designed to collectively
enhance all three components of the
student experience.

University                                                             User

exceptional                                                                                                   physical space,

experience                                             Thinking                        Feeling

model                                                              Exceptional

                                                   Social                                 Learning            Teaching,
                            Events, social
                                                 Experience                              Experience           research, learning
                    connectedness, equity
                                                                       Doing                                  support, tools and
                             and diversity

                                                                                                 Defining moments                                                                                                                  23
                                               Lincoln University Student Experience Journey
                                               GUIDING PRINCIPLE

                                                             Our students’ needs are anticipated through seamless, genuine, consistent and personalised experiences both on and off campus. They are given equal opportunities to have the best
                                                             and distinctive end-to-end experience relevant to their needs and purposes and can easily and comfortably voice feedback during interactions with touch points throughout their
                                                             journey. The student experience provides a strong foundation for life-long learning and prepares students well for the future, careers success and impact in the land-based sector.

                                                              DISCOVER                 APPLY               SELECT                 PREPARE                ENROL                   ADAPT              EXPERIENCE                SUCCEED             GRADUATE               ADVOCATE              GIVE

Lincoln University Investment Plan 2020–2022
                                                          • Attend events.   • Decide              • Request more info.    • Sort finances &     • Receive advice.     • Adjust to            • Make use of          • Pass assessments.   • Receive             • Engage with       • Give to
                                                          • Receive            qualification.      • Visit campus or         employment.         • Review course         new living             campus facilities.   • Review results.       recognition           content.            campaigns.
                                                            professional     • Prepare personal      talk online.          • Arrange travel/       content.              environment.         • Get support from     • Track progress.       through awards      • Talk positively   • Volunteer time to
                                                            guidance           docs.               • Receive academic        visas.              • Select courses.     • Be officially          service areas.       • Seek and receive      and certificates.     about Lincoln.      support Lincoln
                                                            (agents,         • Create & submit       advice.               • Buy gear & tech.    • Pay fees.             welcomed.            • Socialise.             help.               • Celebrate           • Attend events.      initiatives.
                                                            teachers,          application/s       • Compare choices.      • Engage              • Establish           • Attend               • Build                • Receive               achievements        • Recommend         • Become a
                                                            advisors).         (academic,          • Discuss with            with online           timetable.            orientation            relationships.         recognition           with friends and      Lincoln to          graduate mentor.
                                                          • Observe            scholarship,          influencers.            communities.        • Join rec centre &     activities.          • Grow personally.         for academic        whānau.               friends,          • Provide
                                                            advertising.       accommodation).     • Make decision.        • Organise new          health centre.      • Explore campus,      • Discover new             achievements.     • Share moments         colleagues and      professional
                                                          • Listen to        • Respond to          • Share decision          home life.          • Receive ID card.      Lincoln,               ways of learning.    • Complete              on social media.      family.             expertise.
                                               DOING        influencers.       admission             with social           • Buy orientation     • Access online         Christchurch.        • Gain knowledge.        practical work.     • Join alumni                             • Make a major
                                                          • Search online.     requests.             networks.               tickets.              learning tools      • Make friends.        • Attend lectures      • Register for my       community.                                donation.
                                                          • Visit campus.    • Accept offer/s.                             • Register for          and services.       • Meet RAs,              and tutorials.         eQuals.                                                       • Support a
                                                                             • Access online                                 orientation.                                buddies and          • Receive academic     • Gain                                                            scholarship.
                                                                               resources.                                                                                mentors.               and career               employment.                                                 • Make a bequest.
                                                                                                                                                                       • Attend first           guidance.            • Apply to
                                                                                                                                                                         lecture!             • Gain work              graduate.
                                                                                                                                                                       • Join clubs &           experience           • Re-enrol or
                                                                                                                                                                         associations.                                   re-apply.
                                                                                                                                                                       • Complete first

                                                                                                                                                                                                                                                                                       “I wouldn’t be
                                                                                                                                                  “Being a student                               “Lincoln has                                  “This is my           “Some of
                                                                               “That was easier      “I am so pleased         “I can’t wait                               “I did it! – it’s                              “I’m confident                                               where I am today
                                                           “I can picture                                                                           at Lincoln is                                 given me                                      biggest             my fondest                             QUALITATIVE
                                               THINKING                             than I              I’ve made a           to make new                              great to finally be                                  about my                                                    if it wasn’t for
                                                            my future.”                                                                             going to be                                 opportunities I                               achievement         memories are of
                                                                                  expected.”             decision.”             friends.”                                 settled in.”                                       future.”                                                        Lincoln
                                                                                                                                                     amazing.”                                 never imagined.”                                   yet”              Lincoln Uni.”

                                               FEELING     INSPIRATION          ANTICIPATION            HAPPINESS             EXCITEMENT            CONFIDENCE           CONTENTMENT          ACCOMPLISHMENT             EMPOWERMENT              PRIDE               LOYALTY            GRATITUDE         QUALITATIVE

                                                          Net Promoter Scores (NPS), Customer Satisfaction (CSAT), digital and in-person engagement analytics.

                                               MEASURE    Retention and Progression Educational Performance Indicators (EPIs), Graduate Outcomes, Employment Outcomes.                                                                                                                                     QUANTITATIVE

                                                          EFTS targets, Fundraising targets.
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