Course Catalogue Master Programmes Incoming Exchange Students Suzhou Campus (China) Spring 2021 - SKEMA Business School
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Course Catalogue
Master Programmes
Incoming Exchange Students
Suzhou Campus (China)
Spring 2021
1 / 90Dear Exchange IN Students,
Welcome to SKEMA Business School !
Here are a few key instructions on how to consult properly the Suzhou Course Catalogue Spring 2021.
Please read these instructions carefully:
1) Students are required to choose one program and follow the courses within that one program. It is not possible
to mix and match courses from different programs due to frequent scheduling clashes.
2) Pay attention to the pre-requisites! We have highlighted the pre-requisites for courses in red. It is the student’s
responsibility to ensure he/she has the required academic background to follow the courses successfully.
3) Courses within the catalogue are subject to slight changes.
4) There is a maximum number of seats available per specialization program.
2 / 90Table of Contents
SPRING ........................................................................................................................................................ 5
PGE - M1 ................................................................................................................................................................5
EMPLOYABILITY & CAREER ................................................................................................................................................................ 5
INTRODUCTORY FINANCE REFRESHER SPRING ................................................................................................................................. 6
MANAGEMENT 2 - ETHICS & GOVERNANCE ..................................................................................................................................... 7
CHANGE & CRISIS MANAGEMENT..................................................................................................................................................... 9
EXCEL SPRING .................................................................................................................................................................................. 10
DIGITAL LITERACY : ETHICS OF DATA ANALYTICS & MARKETING DECISION SPRING ...................................................................... 13
INTERNATIONAL NEGOCIATION ...................................................................................................................................................... 13
MARKETING REFRESHER SPRING .................................................................................................................................................... 16
STRATEGY ........................................................................................................................................................................................ 18
DIGITAL TRANSFORMATION & STRATEGY ....................................................................................................................................... 19
MANAGEMENT OF INFORMATION SYSTEMS IN THE DIGITAL AGE ................................................................................................. 21
INTERNATIONAL MARKETING ......................................................................................................................................................... 25
INTERNATIONAL FINANCE ............................................................................................................................................................... 27
DESIGN THINKING ........................................................................................................................................................................... 30
INFORMATION DESIGN FOR PRESENTATION .................................................................................................................................. 32
ELECTIF : WELLBEING AND QUALITY OF LIKE AT WORK .................................................................................................................. 34
ELECTIF : MANAGEMENT, PRINCIPLES & PRACTICIES ..................................................................................................................... 40
MSc - Corporate Financial Management (PAY ATTENTION TO ALL PREREQUISITES) ................................................ 42
Big data and AI ................................................................................................................................................................................ 42
Blockchain and Cryptocurency ........................................................................................................................................................ 43
Cybersecurity, Privacy and Regtech for Finance ............................................................................................................................. 43
Digital job market opportunities ..................................................................................................................................................... 44
Financial modeling II ....................................................................................................................................................................... 44
Financial Risk Management ............................................................................................................................................................ 45
Fintech Venture ............................................................................................................................................................................... 45
M&As and Corporate Restructuring ................................................................................................................................................ 46
Programming with Python II ........................................................................................................................................................... 47
Reporting for Control & Performance Management ...................................................................................................................... 48
MSc - Entrepreneurship and Innovation ................................................................................................................ 48
ADVANCED STRATEGY ..................................................................................................................................................................... 48
BUSINESS DEVELOPMENT & NEGOTIATION .................................................................................................................................... 49
Chinese - Advanced ......................................................................................................................................................................... 49
Chinese - Beginner .......................................................................................................................................................................... 50
Chinese - Elementary ...................................................................................................................................................................... 50
Chinese - Intermediate .................................................................................................................................................................... 51
Chinese - Post Beginner .................................................................................................................................................................. 52
Employability and Career 2 ............................................................................................................................................................. 52
Entrepreneurial Finance .................................................................................................................................................................. 53
ENTREPRENEURIAL SKILLS AND LEADERSHIP .................................................................................................................................. 54
EXECUTIVE STRATEGIC CONSULTING .............................................................................................................................................. 54
IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES ............................................................................................................ 55
LAUNCHING AN INNOVATIVE VENTURE IN CHINA .......................................................................................................................... 56
START-UP SUPPORT (PARTNERSHIP WITH INCUBATORS) ............................................................................................................... 56
STRATEGIC MANAGEMENT OF INNOVATION ................................................................................................................................. 57
3 / 90MSc - International Business ................................................................................................................................. 58
ADVANCED STRATEGY ..................................................................................................................................................................... 58
CHINA LEGAL ISSUES FOR BUSINESS ............................................................................................................................................... 58
Chinese - Advanced ......................................................................................................................................................................... 59
Chinese - Beginner .......................................................................................................................................................................... 60
Chinese - Elementary ...................................................................................................................................................................... 60
Chinese - Intermediate .................................................................................................................................................................... 61
Chinese - Post Beginner .................................................................................................................................................................. 62
CROSS CULTURAL COMMUNICATION AND LEADERSHIP ................................................................................................................ 62
Employability and Career 2 ............................................................................................................................................................. 63
INTERNATIONAL BUSINESS GAME: SKEMASIM ............................................................................................................................... 64
INTERNATIONAL FINANCE ............................................................................................................................................................... 64
MANAGEMENT IN INTERNATIONAL ENVIRONMENT FROM A CHINESE PERSPECTIVE ................................................................... 65
NEGOCIATION PRACTICE ................................................................................................................................................................. 66
NEW BUSINESS MODELS: INTERNET APPLICATIONS IN BUSINESS WITH FOCUS ON CHINA ........................................................... 67
MSc - International Marketing and Business Development .................................................................................... 68
BUSINESS DEVELOPMENT & SALES ................................................................................................................................................. 68
Chinese - Advanced ......................................................................................................................................................................... 70
Chinese - Beginner .......................................................................................................................................................................... 70
Chinese - Elementary ...................................................................................................................................................................... 71
Chinese - Intermediate .................................................................................................................................................................... 71
Chinese - Post Beginner .................................................................................................................................................................. 72
Digital Growth ................................................................................................................................................................................. 72
Employability and Career 2 ............................................................................................................................................................. 73
GRAPHIC DESIGN ............................................................................................................................................................................. 74
MOBILE MARKETING ....................................................................................................................................................................... 74
PERFECT PITCH ................................................................................................................................................................................ 75
PERSUASIVE COMMUNICATION IN A DIGITAL WORLD ................................................................................................................... 76
PRODUCT MANAGEMENT AND OPERATIONAL MARKETING .......................................................................................................... 76
Social Networks, Community Management and Crisis Communication Management .................................................................. 77
UNDERSTANDING THE ELUSIVE CONSUMER .................................................................................................................................. 78
MSc - Luxury and Fashion Management ................................................................................................................ 79
ADVANCED ADVERTISING STRATEGIES ........................................................................................................................................... 79
ADVANCED SERVICE MANAGEMENT IN THE LUXURY INDUSTRY .................................................................................................... 79
Chinese - Advanced ......................................................................................................................................................................... 81
Chinese - Beginner .......................................................................................................................................................................... 81
Chinese - Elementary ...................................................................................................................................................................... 82
Chinese - Intermediate .................................................................................................................................................................... 82
Chinese - Post Beginner .................................................................................................................................................................. 83
CONSUMERS TRENDS AND THEIR IMPACT ON MARKETING STRATEGIES ...................................................................................... 83
Employability and Career 2 ............................................................................................................................................................. 84
FINANCE AND ACCOUNTIBILITY IN LUXURY AND FASHION ............................................................................................................ 85
GROWTH STRATEGIES IN LUXURY & FASHION ................................................................................................................................ 86
HOW TO BUILD A BRAND ................................................................................................................................................................ 88
PRICING, DISTRIBUTION AND RETAIL IN LUXURY AND FASHION .................................................................................................... 88
SUSTAINABLE DEVELOPMENT, SUSTAINABLE VALUE CREATION IN THE LUXURY INDUSTRY ......................................................... 89
VALUE MANAGEMENT & MARKETING ............................................................................................................................................ 90
4 / 90SPRING
PGE - M1
EMPLOYABILITY & CAREER
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.CRCOR.1
EMPLOYABILITE & CARRIERE (spring)
004
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
1 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
6 0 0 0 0 6
Pré-Requis
no
Prerequisite
3 worshops of 1h30 each :
1. Storytelling & Pitch
Descriptif du cours 2. Preparation for recruitment interviews
/ 3. The ALUMNI network: how to approach the network?
Course description + evaluation
+ Career Tuesdays
+ Career fairs/ recruitment days
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation des Evaluation finale (DS)
100%
étudiants Final examination
Student Assessment (Précisez la nature pour l'évaluation finale / Explain type for final examination)
5 / 90INTRODUCTORY FINANCE REFRESHER SPRING
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.FICOR.05
INTRODUCTORY FINANCE REFRESHER SPRING
15
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
1 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
0 12 0 0 0 12
Type de cours
core
Course type
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
50%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Evaluation des
étudiants
Autre, précisez / Other, precise:
Student Assessment
Contrôle continu
50%
Continuous Assessment
préciser nature / Explain type
6 / 90MANAGEMENT 2 - ETHICS & GOVERNANCE
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.HRCOR.0
MANAGEMENT 2 - ETHICS & GOVERNANCE
328
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
3 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
24 0 12 24 0 60
Type de cours
core
Course type
Pré-Requis
Principles of Corporate Finance and Corporate Management.
Prerequisite
The course explains what corporate governance is about, that is how the shareholding structure,
the board of directors and the top managers interact. It emphasizes ethical issues inherent to
Descriptif du cours
strategic choices and management practices. It offers a perspective on a variety of governance
/
Course description
models from the US shareholder oriented model to the German and Japanese stakeholder
oriented models.
SUZHOU AND BELO SHOULD ADD SPECIFI TOPICS RELEVANT TO THE REGIONAL CONTEXT
Public, private and state corporations
Institutional investors
Typology of Investment funds in public corporations
Thémes
The role and duties of the Board of Directors: financial, ethical and environmental
/
Topics
obligations.
Management performance and executive compensation: performance and ethical issues.
Stakeholder management
SUZHOU AND BELO SHOULD ADD SPECIFI TOPICS RELEVANT TO THE REGIONAL CONTEXT
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
programme) / Indicate which learning objectives the course contributes to (based on the program
Contribution aux curriculum mapping)
objectifs LO1.1 : To recognize potential ethical dilemmas : LG1 :
pédagogiques du Graduates should behave as responsible managers in order to
programme /
deliver sustainable performance in complex environments
Contribution to
learning objectives LO1.2 : To select the best course of action to follow in order to
behave as responsible managers : LG1 : Graduates should
behave as responsible managers in order to deliver sustainable
7 / 90performance in complex environments
Cours soumis à évaluation dans le cadre de l’Assurance of
Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
40%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
QCM - Quizz
Autre, précisez / Other, precise:
Evaluation des Contrôle continu
60%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Présentation orale - Presentation: 100 %
Rapport écrit / Dissertation - Report / Dissertation: 0 % Nb midterms : 1
Participation - Class participation: 0 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes
Cours magistral / Lecture - TD / Tutorials
d’enseignement
Activités d’apprentissage / Learning activities
Teaching Methods
Cours interactifs / Interactive lectures - Etudes de cas / Case studies - Devoirs / Assignments
1. General introduction and ownership: fundamentals of corporate law, property rights, private
and public corporations, state owned companies. Ownership and control.
2. What is governance ? History, emergence of financial markets.
From the entrepreneurial corporation to the managerial corporation (Berle and Means 1932).
Separation of ownership and control, agency theory, agency effect.
3. Institutional investors : different investment funds, similarities and differences
Plan de cours
4. Board of directors. Importance of efficiency, expertise and independence of boards to prevent
Course Plan
governance failures.
5. Management performance and executive compensation issues.fraud and deception
(Volkswagen, Nissan/Ghosn ). Insiders trading, overpriced acquisitions, etc.
6. The 2008 financial crisis
7&8. Stakeholder management
SUZHOU AND BELO SHOULD ADD SPECIFI TOPICS RELEVANT TO THE REGIONAL CONTEXT
Monks and Minow (2011) Corporate Governance. Fifth edition. Wiley publishers.
Bibliographie
References
Site(s) web / Web investopedia.com
sites
8 / 90CHANGE & CRISIS MANAGEMENT
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.HRCOR.0
CHANGE & CRISIS MANAGEMENT
331
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
3 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
18 0 18 36 6 78
Type de cours
core
Course type
Pré-Requis
Management 1
Prerequisite
This course introduces two related topics, managing change and managing crisis, with one overall
aim: to discuss change and crisis in relation to the complexities of organisational life. Failure to
change may lead to crises, as change and transformation initiatives are far from being easy tasks,
Descriptif du cours
they are rather difficult, complex and challenging. Crises may also lead to changes and
/
Course description
transformations, as one of the aims of crisis management is not only to manage a crisis
successfully, but most importantly to keep it from reoccurring, and that is through organisational
learning. The most successful organisations are those who commit to change and who learn from
their mistakes when facing crises.
Thémes Change Management
/ Crisis Management
Topics
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
- To understand the complexities of organisational life
- To understand the challenges of changes and transformations on organisations and individuals
- To use a change management framework
- To implement a crisis management methodology
Aptitudes cognitives / Cognitive skills
- To analyse and assess a change situation (realise a diagnosis and formulate solutions)
Résultats
- To analyse and assess a crisis situation ((realise a diagnosis and formulate solutions)
d’apprentissage
- To adopt a critical and proactive reasoning to change and crisis management
/
Intended Learning
Attitudes / Key transferable skills
Outcomes and Skills
-Be more cautious when analysing change and crisis situations
-Adopt proactive decisions while considering organizational, economic and social constraints
Ethical and social understanding
-Implement change frameworks, methodologies and tools with regards to their ethical and social
impacts
-Implement crisis frameworks, methodologies and tools with regards to their ethical and social
impacts
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
9 / 90objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
0%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Autre, précisez / Other, precise:
Evaluation des Contrôle continu
100%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 100 %
Présentation orale - Presentation: 0 %
Rapport écrit / Dissertation - Report / Dissertation: 0 % Nb midterms : 0
Participation - Class participation: 0 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes Cours magistral / Lecture - TD / Tutorials
d’enseignement Activités d’apprentissage / Learning activities
Teaching Methods Jeu d'entreprise / Business game - Projet / Project-based learning - Etudes de cas / Case studies -
Devoirs / Assignments
Introduction to the complexity of business environments
Plan de cours Change Management - Fundamentals and frameworks, case studies
Course Plan Crisis Management - Fundamentals and frameworks, case studies
Conclusion
Burnes (2017), Managing Change, Pearson Education Limited.
Senior and Swailes (2016), Organisational Change, Pearson Education Limited.
Bibliographie
Crandall, Parnell and Spillan (2014), Crisis Management Leading in the New Strategy Landscape,
References
Sage Publication.
EXCEL SPRING
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.ISELE.07
EXCEL SPRING
22
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
2 spring 2019/2020
Type de cours
elective
Course type
Excel is asomething you can't do without !
Descriptif du cours
This course will introduce all the things the students must know in order to honestly pretend to be
/
Course description
mastering Excel. The course will be splitted in two parts a first one online (12 hours) and
applications done in the classroom with a teacher who's an expert of Excel.
10 / 90EXCEL1: Fundamentals
Excel 2: Formulas
Thémes
Excel 3: Conditionality
/
Topics
Excel 4: Advanced functions
Excel 5: Analysing data
Excel 5: Sharing the document
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
50%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Autre, précisez / Other, precise:
Evaluation des
étudiants
Student Assessment Contrôle continu
50%
Continuous Assessment
préciser nature / Explain type
Nb midterms : 0
Format de cours / Course format
Méthodes
eLearning - TD / Tutorials
d’enseignement
Activités d’apprentissage / Learning activities
Teaching Methods
Etudes de cas / Case studies - Personal guided study - Devoirs / Assignments
EXCEL1: Fundamentals
Presentation of a spreadsheet application
Structure of the workbook, structure of the worksheet
managing Columns and rows
o Adding
o Deleting
Plan de cours o Cut-Copy/Paste
Course Plan o Changing the properties)
Controlling the way, the content of the cell is displayed by using the cell's formatting tools
Worksheet formatting
o Dealing with the borders and grids
o Changing the page layout and print options
o Hiding / Showing columns and rows
o Advanced Page layout options
11 / 90Customized footer and header
Repeating header rows
Building charts and charts customization
Excel 2: Formulas
Creating formulas to perform calculations
o Arithmetic operators
o Comparison operators
o Using cells references within this formula
Difference between absolute and relative cell references
Copy a formula from one cell to another or to a range of cells (by using the fill command or the
copy handle)
How to use cells from another worksheet or workbook (create a link between cells)
Naming cells and ranges
o Basics predefined functions
Sum
Average
Min
Max
o Counting the cells
Count
CountA
CountBlank
Date and Time in Excel
o The way Excel stores date and time information
o Date and time functions
Excel 3: Conditionality
Making the formula conditional by using the IF Function
Building complex condition
o logical Functions OR, AND, NOT
o Information functions
Additional conditional functions (countif / Countifs, sumif/sumifs)
Conditional formatting
o Predefined conditional formating
Highligth cells rules
Top / Bottom rules
Data Bars
Color scales
Icon Sets
o Customizing the conditional formats
o Conditional formats based on formulas
Excel 4: Advanced functions
Lookup functions
o Vlookup / HLookup
o Lookup
o Match / Index
Offset function
Database functions
Excel 5: Analysing data
Notion of Table within the worksheet (focusing on the impact on the formulas)
o Filtering
o Sorting
o Totalization row
12 / 90Building Pivot Tables and Pivot Charts
What if Analysis:
o Goal seek
o Data table
o Scenario Manager
Excel 5: Sharing the document
Cell protection
Document protection
Protecting the Worksheets
Protecting the workbook
Formula auditing
DIGITAL LITERACY : ETHICS OF DATA ANALYTICS & MARKETING DECISION SPRING
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.ISELE.07
DIGITAL LITERACY : ETHICS OF DATA ANALYTICS & MARKETING DECISION SPRING
23
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
2 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
0 12 12 12 0 36
Type de cours
elective
Course type
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Evaluation des Evaluation finale (DS)
100%
étudiants Final examination
Student Assessment (Précisez la nature pour l'évaluation finale / Explain type for final examination)
INTERNATIONAL NEGOCIATION
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.MKCOR.
INTERNATIONAL NEGOCIATION
0407
13 / 90Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
3 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
18 0 0 0 3 21
Type de cours
core
Course type
Pré-Requis
None
Prerequisite
'Par ma foi ! il y a plus de quarante ans que je dis de la prose sans que j'en susse rien' (My faith!I
have been speaking prose for forty years without knowing it), observes Molière's 'Bourgeois
gentilhomme'. The same could be said of negotiation. We all do it, whether we realize it or not,
and a great deal can be gained from learning to do it better. This skill will be paramount for
careers in sales, key account management, purchasing, business development.. but it is also key in
teamwork, conflict management, relationship building and a myriad other situations involving
interaction between two or more parties. The list of different negotiation situations we might
encounter is endless and varied: buying a souvenir, a car, an appartment; deciding on a holiday
destination or a new sofa with your partner; asking your neighbour to turn down the stereo or look
Descriptif du cours
after your cat; negotiating a new deal with a supplier or a client; setting up an agreement with a
/
Course description
new distributor or agent... As a means of reaching agreement and navigating differences, it is an
essential tool for living and working abroad, or working with international partners or clients.
Good negotiation skills presuppose an ability to interact constructively with others; cultural
differences add one more dimension to this, and it is useful to reflect on how these differences
impact the negotiation process. This course will take up and build on frameworks and concepts
encountered in the multicultural management course and explore how they play out in a
negotiation situation. To do so, we must first develop our knowledge and understanding of the
nature and dynamics of negotiation itself. The course will involve a balanced approach, with some
theory, practical negotiation exercises and case studies. On international campuses, there will
naturally be some degree of emphasis on learning to negotiate within the local culture.
Thémes Negotiation; frameworks and structured approaches. Types of negotiation situations and styles.
/ Mutual benefits approach. Understanding stakeholders and interests. Conflict management.
Topics Impact of culture on negotiation.
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Grasp and apply a range of frameworks for understanding negotiation and the impact of cultural
differences on the negotiation process
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage Students will be better prepared to manage interactions with others and better navigate cultural
/ differences in the negotiation process
Intended Learning
Outcomes and Skills Attitudes / Key transferable skills
Ability to manage strategic and interpersonal exchanges, balancing personal interests with those of
others and respecting cultural differences
Ethical and social understanding
Students will develop a greater sensitivity to the dynamics of social and intercultural exchange
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
14 / 90objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
80%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
QCM - Quizz, Autre - Others
Autre, précisez / Other, precise: short answer questions
Evaluation des Contrôle continu
20%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Présentation orale - Presentation: 0 %
Rapport écrit / Dissertation - Report / Dissertation: 0 % Nb midterms : 0
Participation - Class participation: 100 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes
Cours magistral / Lecture
d’enseignement
Activités d’apprentissage / Learning activities
Teaching Methods
Cours interactifs / Interactive lectures - Etudes de cas / Case studies
Course outline:
Introduction to negotiation
Situations, approaches, issues
Distributive and integrative negotiation situations
From hard bargaining to problem solving
Plan de cours Understanding points of view
Course Plan Stakeholder mapping
Conflict: perceptions and resolution
The cultural dimension: Hofstede and others
Techniques for getting better deals
Throughout the course students will be expected to take part in exercises and simulations and to
analyze case studies
Below are some suggestions of books to read on the subject of negotiation. The list is not
exclusive and you should feel free to consider other titles. You will also see suggested titles on the
PPT slides used during the course
Roger Fisher, William Ury, Bruce Patton, Getting to yes: negotiating agreement without giving in,
ISBN: 0-14-015735-2. This is an absolute classic, published in an edition that shouldnt break the
bank. Less thorough, perhaps, than the Essentials (see below) in its coverage of the topic, and
more inclined to argue in favour of an integrative approach to negotiation than to present itself as
Bibliographie
an academic text, it is certainly an influential work.
References
Roy Lewicki et al., Essentials of negotiation (3rd edition, McGraw Hill 2003), ISBN 0071232540. A
standard text for negotiation courses that covers the theoretical topics thoroughly and in a very
readable fashion. There are two other books by the same authors: Negotiation (ISBN 0 07 112315
6) which is the full version from which the Essentials is taken, and Negotiation: readings, exercises
and cases (ISBN 0 07 112316 4) which contains what the titles suggests. This whole series is very
good indeed and will provide one of the fullest introductions to the subject.
Maude, B. (2014). International business negotiation: principles and practice. Palgrave Macmillan.
15 / 90Shell, R. (1999). Bargaining for advantage. New York: Viking Books. An excellent, comprehensive
and readable book.
Thompson, L. (1998). The mind and heart of the negotiator. Upper Saddle River, NJ: Prentice Hall.
Another very good book. Unfortunately a little bit expensive.
Lax, D., & Sebenius, J (1986). The manager as negotiator: bargaining for cooperation and
competitive gain. New York: Free Press. A solid, level-headed and readable book.
Ury, W. (1991). Getting past no: negotiating with difficult people. New York: Bantam Books. A
book from the Getting to yes team that will prove useful when the going gets tough.
Camp, J. (2002). Start with NO. The negotiating tools that pros dont want you to know. New York:
Crown Business. As the title suggests, the author takes a different stance to that of most
integrative approaches and has a hardball tactics approach that is interesting. A good companion
work to the Getting to yes books.
Site(s) web / Web Useful links will be provided on the Knowledge learning platform
sites
MARKETING REFRESHER SPRING
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.MKCOR.
MARKETING REFRESHER SPRING
0412
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
1 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
0 12 0 0 0 12
Type de cours
core
Course type
Pré-Requis
-None
Prerequisite
Descriptif du cours -This course provides an introduction to the core concepts in marketing. It will provide basic
/ knowledge that students will need in more advanced marketing courses. In this course students
Course description will learn the tools and resources marketing managers and though leaders have available to use.
General marketing
-The purpose of marketing and a brief history
-The 4Ps (Product, Price, Place, Promotion)
-The value proposition
Thémes
-Building and creating value
/
Topics
-Segmentation, targeting, positioning
Consumer Behavior
-Understanding consumers
-Types of decisions and decision processes
-Consumers in their culture
16 / 90Critical thinking about marketing
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
At the end of the course you will
-be able to converse about basic marketing topics
-be able to identify key elements of a marketing campaign
-have the building blocks to create marketing strategy
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage Learn to identify and use key marketing concepts
/
Intended Learning Attitudes / Key transferable skills
Outcomes and Skills Gain an appreciation for the importance of empathy and understanding stakeholder needs. Initial
exposure to the connection between knowledge and strategy development.
Ethical and social understanding
Understand some ethical issues associated with marketing. Gain an understanding of key
challenges that marketing activities must be aware of, including social, environmental and ethical
challenges
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
50%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Autre, précisez / Other, precise:
Evaluation des Contrôle continu
50%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Présentation orale - Presentation: 0 %
Rapport écrit / Dissertation - Report / Dissertation: 100 % Nb midterms : 0
Participation - Class participation: 0 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes
Cours magistral / Lecture - eLearning
d’enseignement
Activités d’apprentissage / Learning activities
Teaching Methods
Personal guided study - Devoirs / Assignments
This course consists of several short Powerpoint lectures -- these are slides with accompanying
recorded audio. There are two written assignments and one MCQ exam.
The structure of the course:
Plan de cours
Students will be given guiding questions at the beginning and end of each lecture. As they
Course Plan
watch/listen to each lecture, they should consider the information they are learning in terms of
the guiding questions.
There are two assignments and one exam; these are based on the material in the lectures.
17 / 90STRATEGY
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.STCOR.0
STRATEGY
801
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
4 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
30 0 38 30 2 100
Type de cours
core
Course type
This strategy course introduces the fundamental concepts, analytical tools, and strategic options at
the basis of strategic analysis and action. We will use a combination of lectures, case studies and a
Descriptif du cours team project to explore and apply theoretical frameworks and methodologies in different industry
/ and company situations. For instance, we will explore methods for assessing the strength of
Course description competition and the relative bargaining power, for anticipating competitors actions, for analyzing
cost and value structures and their relevance to competition, and for assessing potential changes
in the scope of the firm (diversification and vertical integration).
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Understand the key concepts and tools of external and internal strategic analysis
Aptitudes cognitives / Cognitive skills
Résultats
Properly use methods and tools of strategic analysis. Acquire the basic jargon necessary to discuss,
d’apprentissage
in a consistent and precise manner, strategic issues.
/
Intended Learning
Attitudes / Key transferable skills
Outcomes and Skills
Develop analytical skills and critical reasoning.
Ethical and social understanding
Recognize individual, sectoral-level specificities and their consequences.
Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
programme) / Indicate which learning objectives the course contributes to (based on the program
curriculum mapping)
Contribution aux LO6.1 : To analyze and apply advanced concepts in a specialized
objectifs discipline : LG6 : Graduates should be able to think critically and
pédagogiques du
to assess business issues in a specialized discipline
programme /
Contribution to
LO6.2 : To assess a business issue and formulate solutions in a
learning objectives specialized discipline : LG6 : Graduates should be able to think
critically and to assess business issues in a specialized discipline
Cours soumis à évaluation dans le cadre de l’Assurance of
Oui / Yes
Learning pour l’année en cours ?
18 / 90Evaluation finale (DS)
50%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
QCM - Quizz, Autre - Others
Autre, précisez / Other, precise: Open questions
Evaluation des Contrôle continu
50%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Présentation orale - Presentation: 0 %
Rapport écrit / Dissertation - Report / Dissertation: 100 % Nb midterms : 0
Participation - Class participation: 0 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes Cours magistral / Lecture - TD / Tutorials
d’enseignement Activités d’apprentissage / Learning activities
Teaching Methods Cours interactifs / Interactive lectures - Projet / Project-based learning - Etudes de cas / Case
studies - Devoirs / Assignments
1. Introduction to strategy (Lecture - 3 hours)
2. Environmental analysis (Lecture - 3 hours)
3. Case study on environment and industry analysis (Tutorial - 3 hours)
4. Internal company analysis (Lecture - 3 hours)
Plan de cours 5. Case study on internal company analysis (Tutorial - 3 hours)
Course Plan 6. Students' project: Part I finalization and submission (Tutorial - 3 hours)
7. Business strategy (Lecture - 3 hours)
8. Corporate strategy (Lecture - 3 hours)
9. Case study on strategic choices at business and corporate levels (Tutorial - 3 hours)
10. Students' project: Part II finalization and submission (Tutorial - 3 hours)
Grant, R. M. (2016). Contemporary strategy analysis and cases: text and cases, 9th Edition. John
Wiley & Sons.
Bibliographie
References
DIGITAL TRANSFORMATION & STRATEGY
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.STCOR.0
DIGITAL TRANSFORMATION & STRATEGY
822
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
0 fall 2019/2020
Travail en Charge totale de
Charge de travail Face à Face Distanciel Travail personnel
équipe Evaluation travail
Student workload Contact hours Distance learning Personal work
Team work Total workload
19 / 900 0 0 30 5 74
Type de cours
core
Course type
Pré-Requis Students need to have basic knowledge about Information systems. This course is built on the
Prerequisite knowledge students acquired from the information systems course.
This course aims to endow students with practical knowledge in order to better understand and
Descriptif du cours analyze the opportunities and challenges companies face when they go through a digital
/ transformation.
Course description During this course, students will work on case studies and practical examples of companies in
order to solve digital related problems and bring creative solutions.
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Handle the different steps companies should go through for a digital transformation
Be able to analyse the challenges and impacts of the digital transformation in organizations in
terms of:
strategy
organization
management
culture
Résultats
d’apprentissage
Aptitudes cognitives / Cognitive skills
/
Intended Learning Analyse critically the opportunities and the challenges related to digital transformation.
Outcomes and Skills Understand strategic implications of digital transformation.
Understand organizational challenges of digital transformation
Understand management implication of digital transformation
Be aware of the cultural challenges related to digital transformation.
Attitudes / Key transferable skills
- Project management
Ethical and social understanding
-Understand the implications of digital transformation.
Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
programme) / Indicate which learning objectives the course contributes to (based on the program
curriculum mapping)
LO1.2 : To select the best course of action to follow in order to
behave as responsible managers : LG1 : Graduates should
Contribution aux behave as responsible managers in order to deliver sustainable
objectifs performance in complex environments
pédagogiques du LO2.1 : To contribute substantively to the product of a group
programme / and demonstrate leadership skills : LG2 : Graduates should be
Contribution to able to work effectively in a multicultural team
learning objectives LO4.2 : To apply theories and key concepts in the field of the
management of knowledge assets, technological progress and
innovation : LG4 : Graduates should be able to manage in the
global knowledge economy
LO5.1 : To apply theories and major concepts of marketing,
finance, human resource management, information systems,
20 / 90You can also read
