LIVERPOOL HOTELS UPDATE - December 2016 - Liverpool Vision
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LIVERPOOL HOTELS UPDATE December 2016
Hard Days Night Hotel, North John Street
Welcome
Welcome to the latest edition of the (Planning & Development queries):
Liverpool Hotels Update. Mark Kitts, Assistant Director Regeneration
Development Planning and Housing,
Since 2004, this document has been Liverpool City Council, Municipal Buildings,
published jointly between Liverpool City Dale Street, Liverpool l2 2DH
Council and the Local Enterprise Partnership. Tel: 0151 233 0254
It contains detailed information about the Email: mark.kitts@liverpool.gov.uk
range and location of hotels which have Website: www.liverpool.gov.uk
been completed, are currently under
construction, or are in the pipeline both (Hotel sector performance queries):
within the City Centre and outside it. It also Peter Sandman, Head of Visitor Economy
looks at hotel performance in the City Development, Liverpool City Region LEP,
Centre. 12 Princes Parade, Liverpool L3 1BG
Tel: 0151 237 3916
We hope that the data included in the Email: peter.sandman@liverpoollep.org
schedules will be useful to individuals and Website: www.visitliverpool.biz
organisations involved in hotel provision.
Should you have any queries, require further Photo above: Hard Day’s Night Hotel, North John Street.
information, or have comments on the
Front cover (clockwise from left): Malmaison, Princes
content of the schedules, please contact: Dock; Union House, Victoria Street; Crowne Plaza –
Princes Dock; Arthouse Hotel (photo courtesy of Signature
Living).
01
Foreword
The end of another successful year. 2016 has seen Liverpool’s
cultural legacy and thriving conferencing sector continue to
draw in visitors to the city, many of whom stay in our excellent
hotels. Highlights of the season have included the visit of
Cunard’s Queen Elizabeth to celebrate the 100th birthday of
the Cunard Building, and two visits by the cruise ship Disney
Magic to our waterfront.
The new Exhibition Centre Liverpool is performing well with over
100 public and trade exhibitions bringing 113,000 visitors to the
city in its first 12 months to September 2016. Repeated
bookings for events are now coming in, demonstrating how the
right venue in a stunning location can benefit the local
economy. The £40million facility is capable of being used
together with the existing BT Conference Centre and Echo
Arena to create a combined floorspace of 15,255 square
metres (164,000 square feet) which this year’s European
Association for International Eductaion was the first to make
excellent use of.
The International Passenger Survey 2015 published by Visit
Britain in June 2016, which only covers overseas staying visitors
for the main tourism destinations across the UK, revealed that in
2015 Liverpool was the 6th most visited city in the UK by
overseas visitors; the same position as 2014. The city also
performed particularly strongly in the overseas business visitor
market with 179,000 visitors. This is an increase of 23% since
2014, which our city’s hotels have clearly benefitted from and
will continue to do so.
I am pleased to see that as visitor numbers and hotel nights
sold rise, so do revenues for our hoteliers. Competition may
sometimes be tough, but it has the habit of encouraging
companies to push the boundaries further in terms of quality
and comfort on offer to their customers. Preparatory work is
now underway for a start on Martins Building in the spring once
the developer comes forward with some more detailed
proposals. The venue is forecast to open in 2018 and will
become the city’s first five-star hotel.
In terms of future hotel investment, there are clearly some parts
of the city proving to be very attractive to investors, with the
Historic Downtown and Baltic areas for hotels, and Ropewalks
with its proximity to the city’s night-life for serviced apartments.
Over 20 new hotels are in the pipeline for the City Centre, It is
also very exciting when long anticipated schemes start on site,
such as the new Premier Inn at Lime Street Gateway and Union
House on Victoria Street.
Please enjoy reading about what has been achieved in 2016,
and about our plans and aspirations for the year ahead.
Councillor Wendy Simon
Assistant Mayor and Cabinet Member for Culture,
Tourism and Events
02
Liverpool City Centre hotel facts
(as at December 2016):
Existing Currently on site
63 hotels/apart- 6 new hotels/apart-
hotels/guest houses hotels
(up from 37 in 2008)
6,430 suites and 413 hotel suites and
bedrooms bedrooms
(up from 3,481 in 2008)
2,600 hotel-related jobs 76 potential new hotel
in the City Centre jobs to be created
(1,115 of which created since
2008)
£
£360 million invested in £32.3 million currently
27 new and refurbishing being invested in new
existing hotels since projects and
2008 refurbishments
FIGURE 1:
Liverpool City Centre hotel rooms by type, as at 20 December 2016
See Figs 3, 4 and 6 for breakdown by type.
Note: this chart only shows existing hotels. New hotels will be added in upon completion at next issue
03
Schemes Completed During 2016
Ware Aparthotel - Slater Street Pullman Hotel, Kings Waterfront
COST: £0.25 million COST: £26 million
SUITES: 3 (new build) ROOMS: 216 (new build)
STANDARD: Serviced Apartments STANDARD: 4 star
OPERATOR: Alexander Ware OPERATOR: Pullman
OPENED: January 2016 OPENED: February 2016
Crowne Plaza, Princes Dock Euro Hostel Liverpool, Stanley Street
COST: £1.8 million COST: £0.2 million
ROOMS: 159 (refurbishment) SCHEME SPECIFICATION: The investment saw the hostel
STANDARD: 4 star gain upgraded public areas, five new VIP suites with
private living and bathroom spaces, and a multi-storey
OPERATOR: Crowne Plaza
food, drink and events space renamed The Hatch Bar.
REFURBISHMENT COMPLETED: May 2016 Completed August 2016.
Shankly Apartments, Victoria Street Arthouse Hotel, Bar & Pizzeria
COST: Part of a £20 million investment COST: £10.6 million
SUITES: 69 SUITES: 41
STANDARD: Apart-Hotel/Serviced Apartments STANDARD: Apart-Hotel/Serviced Apartments
OPERATOR: Signature Living OPERATOR: Signature Living
OPENED: Summer 2016 OPENED: December 2016
04
FIGURE 2:
Hotel/Apart-Hotel Provision in the City
Centre as at 20 December 2016
EXISTING HOTELS EXISTING HOTELS (continued)
Hotel Standard Rooms Hotel Standard Rooms
Crowne Plaza 4 star 159 Printworks, Renshaw Street Budget (Boutique) 31
Hard Days Night 4 star 110 The Nadler, Seel Street Budget (Boutique) 106
Hilton, Canning Place 4 star 215 Heywood House Hotel Budget (Boutique) 35
Marriott, Queen Square 4 star 146 TOTAL BUDGET (BOUTIQUE): 3 hotels 172
Novotel 4 star 209
Pullman 4 star 216 Feathers 4 star guest accomm 66
Radisson SAS 4 star 194 Roscoe House by Urban Chic 4 star guest accomm 15
Shankly 4 star 65 Aachen 3 star guest accomm 17
Mercure Atlantic Tower 4 star 226 The Liverpool Inn 3 star guest accomm 15
“Titanic Hotel Liverpool”, North 4 star 153 Lord Nelson 2 star guest accomm 27
Warehouse, Stanley Dock
Hanover 2 star guest accomm 27
TOTAL 4 STAR: 10 hotels 1,693
Belvedere n/a 8
“Aloft Liverpool”, North John Street Boutique 116
Blackburne Arms n/a 7
62 Castle Street Boutique 20
DoubleTree by Hilton Boutique 86 TOTAL GUEST HOUSES: 8 guest houses 182
Hope Street Hotel Boutique 82
Adagio, Central Village Apart-Hotel 129
Hotel Indigo, Rumford Pl/Chapel St Boutique 151
Liverpool Racquet Club Boutique 8 Arthouse Apart-Hotel 41
30 James Street Boutique 64 The Block, Keel Wharf Apart-Hotel 96
Malmaison Boutique 131 Epic Apart-Hotel, 75 Duke Apart-Hotel 19
Street
Podzzz@Parr Street Hotel Boutique 12
Sir Thomas Boutique 39 Epic Apart-Hotel Seel Street Apart-Hotel 14
TOTAL BOUTIQUE: 10 hotels 709 Posh Pads at the Casartelli Apart-Hotel 31
Britannia Adelphi 3 star 402 The Richmond, Hatton Garden Apart-Hotel 51
Britannia Rooms, Fenwick Street 3 star 16 Signature Living Stanley Street Apart-Hotel 18
Holiday Inn, Lime Street 3 star 139 Shankly Serviced Apartments Apart-Hotel 69
Jury’s Inn 3 star 310 Staybridge Suites Apart-Hotel 132
Liner at Liverpool 3 star 154 TOTAL APART-HOTELS: 10 Apart-Hotels 600
TOTAL 3 STAR: 5 hotels 1,021
Express by Holiday Inn, Albert Dock Upper-tier budget 135
Hampton by Hilton, Kings Dock Mill Upper-tier budget 151 63 Hotels/Guest 6,430
OVERALL CURRENT TOTAL:
Houses/Apart-Hotels
TOTAL UPPER TIER BUDGET: 2 hotels 286
Campanile Budget 100
Dolby Budget 65
Days Inn Liverpool, James Street Budget 155 HOTELS CURRENTLY ON SITE
Ibis (Dale Street) Budget 122 Hotel Standard Rooms
Ibis (Wapping) Budget 192 Corn Exchange Apart-Hotel 205
The Podworks Budget 19 Union House, Victoria Street Boutique 30
Premier Travel Inn Albert Dock Budget 186 Lime Street Gateway Budget 101
Premier Inn City Centre (Vernon St) Budget 165 EasyHotel, 47 Castle Street Budget 77
Premier Inn, Hanover Street Budget 183 TOTAL HOTELS ON SITE: 4 hotels 413
The Regent, Mount Pleasant Budget 17
Travelodge, Exchange Street East Budget 125
Travelodge Liverpool Central Budget 105
Travelodge, Strand St/Red Cross St Budget 141
Tune Hotel, Castle Street Budget 100
Z Hotel, State House, Dale Street Budget 92
TOTAL BUDGET: 15 hotels 1,767
05
FIGURE 3: FIGURE 5:
Current City Centre Hotels Proposals. Serviced Apartments
HOTELS CURRENTLY PROPOSED (WITH NAMED OPERATOR) EXISTING SERVICED APARTMENTS
Hotel Target Standard Rooms Operator Units
Martins Building, Water Street 5 star 227 Archers Serviced Apartments, Royal Quay Archers 4
Bateson Building, 28-30 Henry Street Budget 15 Apple Apartments, Moorfields Lifestyle by 35
Apple
Base Serviced Apartments – Duke Street Base 19
HOTELS CURRENTLY PROPOSED (WITHOUT NAMED OPERATOR)
(Hudson Gardens/ Manhattan Place)
Hotel Target Standard Rooms
Base Serviced Apartments – The Docks Base 5
Southern Warehouse, Stanley Dock 4 star 128 (Royal Quay)
Kings Dock Mill – Phase 2 3 or 4 star 180 Base Serviced Apartments – Sir Thomas Base 4
Cains Brewery Village Boutique 100 Street
Union House, 19-21 Victoria Street Boutique 30 Base Serviced Apartments – Cumberland Base 6
Street
Holmes Building, Concert Square Boutique 8
Base Serviced Apartments – Spectrum Base 27
Southern Warehouse, Stanley Dock Apart-hotel 128
(Duke Street)
George Henry Lee Bdg, Church Street Apart-hotel 114
Bridgestreet at Liverpool ONE Bridge Street 77
66 Bold Street Not stated 23
Bridpoint, Bridport Street YourCityBase 27
Corn Exchange Building, Fenwick Not stated 202
Epic Serviced Apartments, Duke Street Epic 4
Street
Hilton Apartments, Hilton Hotel Venmores 47
Gostins Building, Hanover Street Not stated 146
International Inn , 4 South Hunter Street International 6
Inn
Le Bateau Apartments, 62 Duke Street Not disclosed 4
L3 Living @ The Albany L3 Living 10
L3 Living @ Irwell Chambers L3 Living 25
L3 Living @ Merchant Quarters L3 Living 40
StayCity - Lever Court , Duke Street StayLiverpool 56
StayCity - Mount Pleasant Apartments StayLiverpool 41
Premier Apartments, Eden Square Premier 61
Apartments
The Printworks, Suffolk Street City Pads 15
The Printworks 2 (Dakota Building) City Pads 21
The Reach, Leeds Street Various 5
FIGURE 4:
Other Accommodation Types in Signature Living, Victoria Street Signature Living 12
Liverpool City Centre Signature Living, Button Street Signature Living 2
Signature Living at Matthew Street Signature Living 4
Hotel Rooms
Signature Living at Bold Street Signature Living 3
EXISTING
Trafalgar Warehouse Apartments, Lord Trafalgar 2
The Joker Boat, Salthouse Dock 2 Nelson Street Warehouse
Yellow Submarine, Salthouse Dock 3 Apartments
Titanic, Salthouse Dock 5 Ware Aparthotel – Duke Street, 68-70 Ware 5
Duke Street Aparthotels
Embassie Independent Hostel, Falkner Square 6
Ware Aparthotel – Slater Street, 18A Ware 6
Hatters (Hostel), 56-60 Mount Pleasant 72
Slater Street Aparthotels
International Inn, South Hunter Street (Hostel) 23
TOTAL SERVICED APARTMENTS: 29 complexes 573
Royal Chambers Liverpool, 29 Prescot Street (Hostel) 28
Euro Hostel, Stanley Street (former Hoax Hostel) 52
YHA Hostel, Tabley Street (Hostel) 27 SERVICED APARTMENTS ON SITE
TOTAL EXISTING NOVELTY, HOSTELS & SELF 218 Operator Units
CATERING BEDROOMS 30-40 Seel Street Not stated 33
11-13 Wolstenholme Square, 67-73 Duke Not stated 23
PROPOSED Street
Proposed Hostel, 142 Upper Parliament Street 62 TOTAL SERVICED APARTMENTS: 2 complexes 56
TOTAL PROPOSED NOVELTY, HOSTELS & SELF 62
CATERING BEDROOMS
TOTAL HOTELS ON SITE: 5 hotels 484
06
Current Investments
As a city, Liverpool is growing rapidly.
2016 has seen over £1billion worth of
development activity across all sectors,
matching that seen in 2015. With that
investment has come new businesses,
new opportunities, new jobs, and new
and improved cultural facilities which
draw in visitors. This investment boom is
being matched by the hotel industry
which continues to expand and
diversify to meet visitors’ needs. Premier Inn, Lime Street Gateway
COST: £11 million (part of a £39 million scheme)
ROOMS: 101 (new build)
As at December 2016 there are 6 new establishments
STANDARD: 4 star
currently on site across the city, and one major
refurbishment programme underway, bringing over £32 OPERATOR: Premier Inn
million worth of investment, 424 new hotel rooms, 56 COMPLETION EXPECTED: April 2018
serviced apartments and 79 potential new jobs.
After a series of legal challenges objecting to the
demolition of the old Futurist Cinema on Lime Street,
Neptune Developments’ £39 million Lime Street Gateway
project is now on site. As well as featuring 30,000 square
feet of ground floor commercial, retail and leisure space, it
will also offer student accommodation and an £11 million
101 bedroom Premier Inn hotel on its upper levels. The
scheme will make a dramatic visual improvement to Lime
Street, which has Lime Street Rail Station as its neighbour
where over 15 million passengers per year pass through.
Lime Street Gateway will be one of the first developments
that first time visitors arriving in the city at the station will
see.
Another major scheme which has commenced is the £10.5
million conversion of the Corn Exchange in the heart of the The Corn Exchange, Fenwick Street
City Centre’s Historic Downtown area that links the COST: £10.5 million
Commercial Office District with the Main retail Area and ROOMS: 205 (new build/conversion)
Grosvenor’s £1billion Liverpool ONE shopping and leisure
STANDARD: Apart-Hotel
district. The scheme, being undertaken by operator
StayCity, will see the lower ground floor and floors 2 to 8 OPERATOR: StayCity
converted to a 205 bedroom apart-hotel. It will open in COMPLETION EXPECTED: March 2018
March 2018.
The Historic Downtown area is clearly an attractive location
for hotel operators at this current time. EasyHotel are
currently converting the upper floors of 47 Castle Street to
a £3million 77 bedroom budget hotel. Meanwhile, Pure
Management Inc are also working on converting the
Grade 2 listed Union House at 21-23 Victoria Street to a 30
bedroom boutique hotel.
The Ropewalks area is currently favoured by serviced
apartment establishments, with two schemes underway
at 30-40 Seel Street and 11-13 Wolstenholme Square. At
a combined cost of £3.8 million, they will see 56 serviced
apartments created above ground floor commercial
space for cafes and other similar establishments.
EasyHotel, 47 Castle Street
Outside the City Centre, J&G Property Investment will
COST: £3 million
shortly be completing conversion of 92 Sheil Road in
Kensington to an 11 bedroom guest house. They have SUITES: 77
recently purchased the neighbouring property number STANDARD: Budget
90 and are about to submit plans to convert it to an 11 OPERATOR: EasyHotel
bedroom extension. The guest house will be run by a COMPLETION EXPECTED: Spring 2017
private independent operator.
07
Union House, Victoria Street Mercure Liverpool Atlantic Tower Hotel
COST: £2 million COST: £2 million
ROOMS: 30 ROOMS: 226 (refurbishment)
STANDARD: Boutique STANDARD: 4 star
OPERATOR: Pure Management Inc OPERATOR: Mercure
COMPLETION EXPECTED: December 2017 COMPLETION EXPECTED: February 2017
30-40 Seel Street 90-92 Sheil Road, Kensington
COST: £1.75 million COST: £0.25 million
SUITES: 33 ROOMS: 11 on site (phase 1); 11 proposed (phase 2)
STANDARD: Serviced Apartments STANDARD: Guest House
OPERATOR: Not yet announced OPERATOR: Private Independent Operator
COMPLETION EXPECTED: June 2017 COMPLETION EXPECTED: (Phase 1) January 2017
33
11-13 Wolstenholme Square
COST: £2 million
SUITES: 23
STANDARD: Serviced Apartments
OPERATOR: Not yet announced
COMPLETION EXPECTED: April 2017
08
Imminent Starts and Recent Applications or
Announcements
Liverpool has no shortage of potential
investors seeing the city as ripe for
profit-generating investment. There are
currently proposals for 21 new hotels,
apart-hotels and guest houses across
the city either with or seeking planning
permission, generating a potential total
of 1,297 new bedrooms or suites.
Although some are speculative to
make land or buildings more
marketable, some of these schemes Martins Bank, Water Street
COST: £50 million
will emerge in the next few years. ROOMS: 227
STANDARD: 5 star
There is growing excitement within Liverpool’s hotel OPERATOR: Principal Hayley Group Hotels
industry that the £50 million conversion of the former STATUS: Permission granted August 2015
Martins Bank building will be starting on site in Spring 2017.
It will have the potential to become the city’s first five-star
hotel. To be developed by Principal Hayley Group – part
of Starwood Capital - It will be part of a new brand of
urban lifestyle hotels being created by Starwood from a
collection of hotel chains it has bought over the past three
years including Principal Hayley, De Vere Venues, Four
Pillars Hotels and the Town House Collection. The scheme
will include 227 bedrooms with three bars, two restaurants
and a spa. It will also create 200 full-time jobs once
completed in 2018.
There is continuing interest in Apart-hotels as visitors to the
city seek more of the comforts of home than a traditional
hotel room can offer. Several schemes for apart-hotels
have come forward for planning during 2016, including the Vincent Hotel, 42-46 Seel Street
proposed Vincent Hotel at 42-46 Seel Street with 42 suites, COST: £20 million
48-54 Renshaw Street with 75 suites, and a further 52 suites ROOMS: 42
at the former Renshaw Hall. Even the Hope Street Hotel is STANDARD: Apart-Hotel/Serviced Apartments
seeking to diversify its offer to include serviced apartments, DEVELOPER: The Elliot Group
and in August submitted an application to extend the STATUS: Application 16F/0636 submitted March 2016
existing hotel into the adjoining former Blind School
building with 12 additional hotel rooms and 26 apart-hotel
suites.
At the far end of the scale, there is also a market for pod-
style, cheaper accommodation. A planning application
has just been submitted to convert the upper floor of
Lanigans Bar on Ranelagh Street to 12 bedrooms, most of
which will contain hostel style bunk beds sleeping between
2 and 12 people per room.
Interest is also being shown outside the City Centre. KG
Property Group has submitted plans to convert and
extend the former Grade 2 listed Rose Hill House council
offices in Mossley Hill into a 15 bedroom boutique hotel.
Meanwhile, Anfield in North Liverpool will be home to a 48-54 Renshaw Street
new high quality bed and breakfast experience when its COST: £25 million
Scandinavian-born owner starts work on its 9 en-suite SUITES: 75
bedrooms early in the new year. It is expected to open at STANDARD: Apart-Hotel/Serviced Apartments
the end of March 2017.
DEVELOPER: YPG Renshaw St Ltd
STATUS: Application 16F/2022 submitted August 2016
09Renshaw Hall, Benson Street Rose Hill House, Rose lane, Mossley Hill
COST: Not known COST: £2 million
SUITES: 52 ROOMS: 15
STANDARD: Apart-Hotel/Serviced Apartments STANDARD: Boutique
DEVELOPER: NR Capricornus DEVELOPER: KG Property Group
STATUS: Permission granted October 2016 STATUS: Application 16F/2682 submitted November 2016
New Chinatown, Gt George Street Lanigans, 35-37 Ranelagh Street
COST: Part of a £200 million scheme COST: £0.25 million
ROOMS: 140 ROOMS: 12 bedrooms sleeping between 2 to 12 persons
STANDARD: Not known STANDARD: Pod style / hostel
DEVELOPER: To be confirmed DEVELOPER: Richard Lanigan
STATUS: Outline permission granted February 2016 STATUS: Application 16F/2905 submitted December 2016
Hope Street Hotel extension “Hotel Tia”, 21 Anfield Road, Anfield
COST: £2 million COST: £0.25 million
SUITES: 12 additional hotel rooms + 26 apart-hotel suites ROOMS: 9
STANDARD: Boutique 4 star STANDARD: Bed & Breakfast Guest House
OPERATOR: Hope Street Hotel Ltd DEVELOPER: Mr J Ansnes
STATUS: Application 16F/2287 submitted August 2016 STATUS: Permission granted July 2016
102016 at a glance (city-wide):
£ £26.5 million invested in hotels
2 new hotels and 2 new apart-
hotels opened
115 hotel jobs created
216 new bedrooms created
and 159 serviced apartments
1,665,768 rooms sold (Jan-Oct)
(up from 1,489,192 = 11.9% more than
Jan-Oct 2015)
% Average occupancy 77.5%
(down from 77.6% in Jan-Oct 2015)
◙ Weekend occupancy 89.1%
(up from 88.9% in Jan- Oct 2015)
◙ Weekday occupancy 75.8%
(down from 75.9% in Jan- Oct 2015)
£ Average Room Rate £72.19
(up from £69.88 in Jan- Oct 2015)
◙ Average RevPar £56.16
(up from £54.35 in Jan- Oct 2015)
◙ Weekend Average RevPar
£81.93
FIGURE 6:
(up from £78.18 in Jan- Oct 2015)
Rooms Sold in Liverpool City Centre Hotels,
January 2014 – October 2016 All hotel performance data © STR Global not to be re-used without
written permission
Source: Based on figures supplied by Liverpool LEP based on occupancy
figures provided by STR Global
REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS
WRITTEN PERMISSION IS STRICTLY PROHIBITED
11DoubleTree by Hilton, Sir Thomas Street
LIVERPOOL HOTEL PROFITS RISING FASTER THAN
OCCUPANCY RATES
2016 has seen Liverpool continue to sell
Two new hotels opened during the year, bringing 257 new
more hotel rooms than before, each bedrooms, whilst a few serviced apartments were also
month outstripping previous record added to the mix. Although occupancy rates were
roughly the same as in 2015, what is significant is that room
figures. More encouragingly, the year rates continued to rise consistently between January and
has seen sustained rises in room rates October compared with the same period in 2015. The
and profits, despite new hotels having best month for room rates was April, which in 2016 saw an
average of £82.10 compared to £75.70 in 2015.
opened to raise the number of rooms
available. Such increases give the city’s Average revenues (RevPar) have also risen. September
hotel industry confidence to both invest saw the highest figure of £67.70 (it was £56.50 in 2015),
whilst the weekend average peaked at £100.56 in April
in new establishments and refurbish or (£93.82 in April 2015), with October 2016 at £96.72 (£85.98
extend existing stock. in 2015) coming a close second. These figures are very
encouraging, giving Liverpool’s hoteliers confidence that
The number of hotel rooms sold in 2016 has seen the 7th demand is increasing despite the arrival of new stock,
successive annual rise, with the end total by December whilst visitors are prepared to pay more for better quality.
expected to be 1.9 million, exceeding 2015’s 1.8 million.
Every month of the year so far has seen totals significantly FIGURE 7:
higher than previous years. Boosted by some good Average Room Rates, Average and Weekend
weather and a plethora of cultural events adding to the
Average Rev Par (Room Revenues) in £s
conferences/performances at the Arena & Convention
Centre, and exhibitions at the newly opened Exhibition 2013 2014 2015 2016*
Centre, a sustained busy period was seen between July Average Room Rate £63.39 £67.73 £70.03 £72.19
and October, with July having set the new record for Average Revenue
rooms sold in a month at 188,355. £45.45 £51.28 £53.87 £56.16
(Rev Par)
Weekend Average
£66.41 £75.05 £78.62 £81.93
Revenue (Rev Par)
* Based on January to October only
12NEW EXHIBITION CENTRE
BRINGS MORE VISITORS
TO THE CITY
In its first year of operation, by September
2016, the latest addition to Liverpool’s
world famous waterfront, Exhibition
Centre Liverpool welcomed more than
113,000 visitors across 100 public and
trade exhibitions.
The £40 million venue, which is part of the ACC Liverpool
complex on Kings Dock alongside the Echo Arena, the BT
Convention Centre and a £26 million four-star 216-room
Pullman hotel, opened in September 2015. In that time it
has played host to a variety of events and exhibitions
including MCM Comic Con, Liverpool FC's Player of the
Year Awards, the International Festival for Business (IFB)
2016, and the European Association for International
Education which was the first event to use the entire
campus. Both Exhibition Centre Liverpool and Pullman
Liverpool were officially opened by the Queen during a
visit to the second successful IFB hosted by the city in June
2016.
Exhibition Centre Liverpool can host trade and consumer
exhibitions; large national and international conferences;
banquets; concerts and global sporting events. The
venue features three prinicipal halls, a glazed atrium with
spectacular waterfront views as well as cafes, a plethora
of flexible meeting rooms and a box office.
Several of the event organisers who have booked the
facility over the last 15 months have been so impressed by
the venue that they have either returned in recent months
“ The ACC Liverpool Group’s
incredible success is proof of how
or have announced that they will be doing so in future
years. The first exhibition hosted during the exhibition
centre’s opening week was a trade exhibition, Wound UK,
our city can succeed when we which returned in September 2016. Others events coming
back have signed multi-year deals such as the Liverpool
show ambition and invest in our Wedding Show, MCM Comic Con, the Allergy and Free
future. The new Exhibition Centre is From Show, Big Bang North West and the Baby and
Beyond Show. The Netball World Cup will also use the
a brand new asset to support our exhibition centre when it takes place across the campus
visitor economy, creating jobs, in 2019.
attracting visitors, boosting leisure One of the largest and most anticipated events that will
attractions and, crucially, putting be hosted across the campus (making full use of the
Exhibition Centre) and other City Centre venues next year
Liverpool exactly where it belongs will be the British Style Collective presented by The Clothes
– in the centre of the world map.
Joe Anderson, Mayor of Liverpool
” Show. The event will see Liverpool host dozens of catwalk
shows as well as “a jam packed programme of vibrant
nightlife, entertainment and music”. As visitors come to
the city to attend such events, the city’s hotels are finding
demand for accommodation as part of the “Liverpool
Experience” is growing.
13Clockwise from left: The entrance lobby to Exhibition Centre Liverpool; the main
exhibition floor; the British Style Collective by the Clothes Show
Selected future events booked across the ACC Liverpool Campus
Exhibition Centre Liverpool Echo Arena BT Convention Centre
21-22 January 2017 31 December – 02 January 2017 05-06 May 2017
The Liverpool & North West Liverpool International Horse Nursery World health
Wedding Show Show
05 February 2017 28 January 2017 07-10 May 2017
Dualco Antiques and Collectors Liverpool Peace Proms 2017 International Clinical Trials
fair 2017 Methodology Conference
11-12 March 2017 29 January 2017 10-14 May 2017
MCM Liverpool Comic Con Donny Osmond Royal College of Nursing
19 March 2017 07-08 February 2017 07-09 July 2017
Can you Dance? (Touring Strictly Come Dancing – The British Style Collective (presented
dance convention) Live Tour by The Clothes Show)
25-26 March 2017 26 February 2017 03-06 July 2017
The Baby and Beyond Show X Factor Live Tour 2017 British Association of Dermatology
05-06 May 2017 11 March 2017 03-06 August 2017
Nursery World North 2017 That’s Showbiz National International Bible Students
Group dance Finals Association
07-09 July 2017 24-26 March 2017 04-06 December 2017
British Style Collective (presented 2017 Gymnastics British The Intensive Care Society (SOA)
by The Clothes Show) Championships Annual Meeting 2017
27-29 October 2017 30 March 2017 19-22 September 2017
Magic The Gathering Russell Howard British Orthopaedic Association
04-05 November 2017 03 April 2017 28-30 November 2017
Allergy & Free From Show North The Who 2017 UK Stroke Forum
14Chinese New Year
Sky-Ride © Liverpool Chinatown Photographic Society Disney Magic visiting Liverpool to celebrate 100 years of the Cunard Line Liverpool International Music Festival
15
The Jam in Liverpool Christmas Market International Mersey River FestivalINCREASING THE VIBE: OFFERING CULTURE TO AN
INTERNATIONAL AUDIENCE
Liverpool has a world-renowned Liverpool Cultural Events announced for
reputation for staging some of the best, 2017 so far:
largest and most inventively colourful 29 January 2017
events in the UK. Having learned so much Chinese New Year
from the influence and benefits of culture
April 2017
in 2008, the city has maintained a stunning
The Grand National
programme of events which continue to
draw in visitors from not only the Liverpool April-August 2017
region and the rest of the UK, but also from 67-17 50 Summers of Love
international shores. 27-28 May 2017
2016 has seen a plethora of concerts, performances, exhibitions, Rock n Roll Marathon
parties, fireworks and fun throughout the season, bringing in 23-25 June 2017
tourists and engaging with local communities. Events have
included perennial favourites such as the Chinese New Year, the Mersey River Festival
Liverpool International Music Festival, and the International
24 June 2017
Mersey River Festival alongside new events such as Beatles Eight
Days a Week, Sky-Ride, the Queen Elizabeth cruise ship visiting Armed Forces Day
the city to mark the 100th birthday of the Cunard Line, and
“About The Young Idea” which saw an exhibition dedicated to 06-09 July 2017
exploring the music, background, political and social impact of
British Style Collective
one of the most influential British bands of the last 40 years, The
Jam. 21-23 July 2017
2017 will be no exception, with a strong list of events already in Open Golf
preparation (see opposite). This continued dedication and
impressive events portfolio has a direct and positive impact on 21-23 July 2017
our hotel and tourism industry. People expect Liverpool to put Liverpool International Music Festival
on a show and are willing to travel and stay overnight just to be
part of the experience. 02-03 September 2017
Tourism was worth more than £4bn a year to the Liverpool city Fusion Festival
region in 2015 – a 7% increase on the previous year’s figure of
04 November 2017
£3.8bn. For the city alone, that figure soared 8% from £2.53bn
to £2.72bn over the same period. The latest data commissioned November Fireworks Display
by the Liverpool City Region Local Enterprise Partnership (LEP)
published in July 2016 also revealed the city region welcomed 12 November 2017
56.5m day visitors during the year with the number of staying
Remembrance Service
visitors breaking through the 5 million barrier – this contributing
to the greater numbers staying in Liverpool’s hotels. The visitor November-December 2017
economy also provides a jobs boost with the sector now
supporting more than 50,000 jobs across Merseyside – a rise of One Magical City
4%.
The list above is preliminary, and will be subject to additions and
changes after publication of this document
Recognising the economic benefit of tourism, the City Council
continues to invest in culture through the Culture Liverpool
Investment Programme (CLIP), and in 2015/16 funded 38 In addition, the City Council has been encouraging new
organisations with a total of £3.4 million, generating over £30 cultural venues to come to the city. The British Music
million of turnover. Projects chosen for funding are those which Experience, currently being created inside Liverpool
can help to further develop the city as a cultural destination, waterfront’s Cunard Building, will be Britain’s only museum
better enmeshing the cultural with the commercial, and of popular music. The exhibition is moving to Liverpool after
promoting and marketing the city and its assets and a five-year run at London’s O2. More than 600 rare music
opportunities to a world-wide market. Amongst those which heritage archive items will go on display. The unrivalled
have received funding recently are: collection of music artefacts and memorabilia includes
Africa Oye – which attracts 80,000 visitors to Sefton Park some of David Bowie’s Ziggy Stardust costumes and the
over a weekend in June; original handwritten lyrics to Blue Monday by New Order.
The Museum will also pay homage to the impact British
Liverpool Biennial – a 2 month long public art festival music has had on the culture, fashion, art and politics of the
over multiple sites in the city featuring renowned time. Opening early next year, it will create around 35 jobs
international artists, including Sir Peter Blake’s work on and is expected to attract 250,000 visitors per annum.
the Dazzle Ferry that has had over 3 million passengers in
2015/16;
FACT, which had over 300,000 visitors to its purpose built
gallery and cinema space in Bold Street.
16G1
E6
A4 E3
A1
A2 B1
B4
C3
B5
B3
B2 D1
C5
C1
D7
D6
C2 D5
D2
C4
F1 E1
F2 D4
G2
E5 G3
E2 E4
D3
D9 D8
A3
D10
© Crown copyright 2016. All rights reserved The City
of Liverpool, reproduced under licence no. 10001835
City Centre Hotels
October 2015 – December 2016
City Centre Hotel Schemes Serviced Apartments Other accommodation types
A Completed E Completed H Completed
B On site (as at December 2016) F On site (as at December 2016) J On site (as at December 2016)
C/D Proposed with/without G Proposed with/without K Proposed with/without
planning consent planning consent planning consent
17PART 1:
Hotels/Apart-Hotels (City Centre only)
Map Address Developer Description Cost Operator Hotel rating Status
ref or type
Schemes Completed since October 2015
A1 “Shankly Hotel”, Signature Living Conversion to mixed use £20m Signature 4 star Completed
Victoria Street leisure/gym, ground floor Living December
offices, hotel (65 bedrooms) 2016
and 69 serviced apartments
A2 Crowne Plaza Hotel, Crowne Plaza Refurbishment of existing £1.8m Crowne 4 star Completed
Princes Dock Liverpool Hotel rooms Plaza May 2016
Liverpool
Hotel
A3 Pullman Hotel Liverpool City 216 bedroom hotel to support £26m Pullman 4 star Completed
Liverpool, ACC Council the conference market January 2016
Liverpool, Kings Dock,
Liverpool Waterfront
A4 DoubleTree Hotel, 6 DoubleTree by 86 bed hotel £25m DoubleTree Upper-tier Completed
Sir Thomas Street Hilton by Hilton Boutique October 2015
Schemes On Site
B1 Mercure Liverpool Mercure Major refurbishment and £2m Mercure 4 star On site for
Atlantic Tower Hotel, rebranding of hotel as completion
Chapel Street Mercure February 2017
B2 Corn Exchange BJ 201 Limited and Conversion of lower ground £10.5m StayCity Apart-Hotel On site for
Building, Fenwick BJ 202 Limited floor and floors 1-8 from offices completion
Street to a 205 suite apart-hotel. March 2018
B3 EasyHotel, 47 Castle EasyHotel Conversion of office building £3m EasyHotel Budget On site for
Street to 77 bedroom hotel with completion
ground floor restaurant Spring 2017
B4 Union House, 19-21 Pure Management Conversion of existing £3m Pure Boutique On site for
Victoria Street building to 30 bedroom hotel Management completion
with lower ground level bar or December
retail unit 2017
B5 Lime Street Gateway: Regeneration To erect mixed use £11m Premier Inn Budget On site for
Lime Street Eastern Liverpool and development comprising completion
Terrace, 45-77 Lime Neptune In ground floor commercial, July 2018
Street and 20-22 Partnership retail and leisure uses with 90
Bolton Street bedroomed hotel above and
student accommodation.
Anticipated Schemes with Named Operators Announced #
C1 113 Mount Pleasant Topland Group Conversion from offices to £1m Feathers Hotel 4 star guest Permission
form 17 bedroom extension to house granted
neighbouring Feathers Hotel January 2016
C2 Holmes Building, JSM Bar & Leisure To change use of first floor use £0.5m JSM Bar & Boutique Permission
Concert Square, 46 Group from bar to 8 bedroom Leisure Group granted
Wood Street boutique hotel September
2015
C3 Martins Bank, Water Principal Hayley To convert former bank and £50m Principal 5 star Permission
Street Group offices to 227 bed hotel, with Hayley Group granted
associated bar, restaurants August 2015
and spa
C4 Hope Street Hotel and Hope Street Hotel Refurbishment and extension £2m Hope Street Boutique Application
former School for the to existing hotel into former Hotel 16F/2287
Blind, Hope Street and School for the Blind to create submitted
Hardman Street 12 additional hotel rooms and September
26 apart-hotel suites 2016
C5 Lanigans Irish Bar, 35- Tipp Pool Limited Conversion of vacant upper £1m Lanigans Budget Application
37 Ranelagh Street floors to pod-style hotel with 16F/2905
10 rooms submitted
December
2016
* NOTE: Includes Apart-hotels which have reception staff on duty most of the time, as per traditional hotels
# NOTE: These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in
the local press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they
are not necessarily planning to build one. Proposed schemes with operators signed up are often more likely to proceed.
18Map Address Developer Description Cost Hotel rating Status
ref target
Anticipated Schemes with No Named Operators Announced*
D1 Former George Henry Gethar Ventures Conversion of upper floors to 105 £15m 4 star Apart- Permission granted
Lee Building, Church bedroomed 4 star apart-hotel hotel January 2014
Street
D2 Gostins Building, 32-26 ETS Holdings To convert from offices to 146 Not 4 star Permission regranted
Hanover Street bedroom hotel on 2nd to 7th floors, known October 2016
with retail on ground and first floor
D3 Bateson Building, 28-30 Yu Group Conversion from basement parking £1m Budget Permission granted April
Henry Street to 15 bedroom budget hotel 2016
D4 “Vincent Hotel”, 42-46 Wolstenhome To erect 5-7 storey building Not Apart-hotel Application 16F/0636
Seel Street Square containing 42 apart-hotel suites, known submitted March 2016
Developments ground floor restaurant and
Limited commercial unit
D5 66 Bold Street Mr Mark Rea Conversion of former pub to hotel £2m Not stated Permission granted August
(16 bedrooms and 7 suites) 2015
including construction of new fifth
floor and lift shaft extension.
D6 48-54 Renshaw Street YPG Renshaw To demolish part of existing building £25m Not known Application 16F/2022
Street Limited and erect 11 storey building, submitted August 2016
creating 90 x 1 bed studio
apartments, apart-hotel with 75
units and commercial space at
basement and ground floor levels.
D7 Renshaw Hall, Benson NR Capricornus To demolish existing buildings and Not Apart-hotel Permission granted
Street erect 3 x 6-8 storey buildings known October 2016
comprising apart-hotel, student
accommodation and ground floor
commercial units
D8 “New Chinatown”, China Town 140 bedroom hotel as part of a Part of Not known Outline permission
Great George Street Development major mixed use scheme including £200m granted February 2016
Company Ltd 800 homes
D9 Kings Dock Mill – Phase Fountain Trustees Mixed use development with 180 part of 4 star Permission granted March
2: Land at Hurst Street, & Hurst Street Ltd bedroom hotel, 100 apartments, £50m 2015
Sparling Street, Tabley 220 bed YHA building, 585 sqm wider
Street, Wapping retail space, and 95 bedroom scheme
care home.
D10 Cains Brewery Village, The Robert Cain Conversion from brewery to mixed part of Boutique Permission granted March
Stanhope Street Brewery use scheme including commercial, £150m 2014
leisure, apartments and 100 wider
bedroom boutique hotel. scheme
* NOTE: These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the
local press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they are
not necessarily planning to build one. Proposed schemes with operators signed up are often more likely to proceed.
FIGURE 5:
Liverpool City-wide Hotels & Serviced Apartments –
number of new bedrooms/suites/bedspaces completed
since 2012 or under construction
500
468
400
150
300 43
301
267
200 216 205
196 197
159
100 107 90
7 15 21 55
0
2012 2013 2014 2015 2016 2017 2018
CITY CENTRE HOTEL BEDROOMS OUTSIDE CITY CENTRE HOTEL CITY CENTRE HOTEL BEDROOMS
COMPLETED BEDROOMS COMPLETED UNDER CONSTRUCTION
CITY CENTRE SERVICED APARTMENTS CITY CENTRE SERVICED APARTMENTS
19 COMPLETED UNDER CONSTRUCTIONPART 2:
Serviced Apartments (City Centre only)
Map Address Developer Description Cost Operator Status
Ref
Completed since January 2016
E1 “Ware Aparthotel - Mr Alexander Conversion of upper floors to 6 £0.25m Ware Apart- Completed January
Slater Street”, 18 Slater Ware serviced apartments. hotels 2016
Street
E2 “Ware Aparthotel - Mr Alexander Conversion of building to 5 serviced £0.25m Ware Apart- Completed January
Duke Street”, 68-70 Ware apartments. hotels 2016
Duke Street
E3 Shankly Apartments, Signature Living Conversion to mixed use £10m Signature Completed
Shankly Hotel, Victoria leisure/gym, ground floor offices, Living December 2016
Street hotel (65 bedrooms), 69 serviced
apartments, bar/ restaurant and 93
space basement car parking
E4 4 Hardman Street Mr Sean To convert 1st, 2nd and 3rd floors to £0.1m Private Completed November
Gleeson 3 serviced apartments with existing independent 2016
bar at ground floor level. operator
E5 Arthouse Hotel, Bar & Signature Living Conversion from offices to 41 £10.7m Signature Completed December
Pizzeria, Arthouse bedroom apart-hotel Living 2016
Square
E6 Apple Apartments, Rich Link Conversion from offices to 35 £1m Lifestyle by Completed August
Moorfields Investments Ltd serviced apartments Apple 2016
Apartments
Schemes On Site
F1 30-40 Seel Street Hope Street To erect second and third floor £1.75m Not yet On site for May 2017
Properties extensions and convert building to announced completion
Limited 33 x 1 bedroom serviced
apartments on upper floors with
associated basement storage and
6 commercial units at ground and
basement level
F2 11-13 Wolstenholme Hope Street Conversion of 11-13 Wolstenholme £4m Not yet On site for completion
Square, 67-73 Duke Properties Square to 2 ground floor retail/ announced May 2017
Street Limited leisure units with 15 serviced
apartments on upper floors and
redevelop Tunnage Square and
pedestrian underpass with a
four/five storey building fronting
Duke Street with 2 ground floor
retail units and 7 serviced
apartments on upper floors
Proposed Schemes
G1 Custom House, 7 Union Alexander Ware To change use of vacant office Not Ware Application 16L/1891
Street space to aparthotel (2 suites, known Serviced submitted August 2016
serviced apartments). Apartments
G2 65 Duke Street/14 Lady Mia To erect 4 to 5 storey building to £4m Not stated Application 15F/0091
Wolstenholme Square Limited provide 75 serviced apartments, submitted March 2015
ground floor retail and central
courtyard.
G3 32 Rodney Street and Mr Gavin Heard Conversion of upper floors to 5 £0.2m Not stated Permission granted
45 Leece Street serviced apartments above existing February 2015. Start on
bar site anticipated Spring
2017.
20PART 3:
Hotels/Apart-Hotels/Guest Houses (Neighbourhoods)
Map Address Developer Description Cost Operator Hotel rating Status
ref or type
Schemes On Site
H1 92 Sheil Road, J&G Property To convert premises to form £0.25m Private Guest House On site for
Kensington Services 11 bedroom guest house independent completion
operator January 2017
Anticipated Schemes with Named Operators Announced
J1 “The Oakfield Local Solutions A new 100 bedroom hotel to £10m Not yet Not known Planning
Project”, part of New be used as a training facility made public application
Anfield for people wanting to work in expected
the hospitality industry
J2 143-145 Great Mr C Elliott To convert public house to Not Private Not known Permission
Howard Street form guest house (13 known independent granted April
bedrooms) with restaurant/ operator 2015
cafe at ground floor and
carry out associated external
alterations.
J3 Premier Inn Queens Premier Inn Hotels To extend existing hotel to £1.5m Premier Inn Budget Permission
Drive, West Derby Ltd provide 18 additional Hotels Ltd granted May
bedrooms. Extend reception 2016
area with associated car
parking and landscaping.
J4 Rose Hill House, 1 KG Property Group Conversion of Grade II listed £1.5m Not Boutique Application
Rose Lane mansion house from disclosed 16F/2682
assessment centre to 15 submitted
bedroom boutique hotel November
2016
Anticipated Schemes with No Named Operators Announced
K1 Former Tea Factory, Towerbeg Ltd New mixed use development Not Not known Not known Outline
Speke Hall Road comprising industrial/ known application re-
warehouse units, offices, approved
restaurants and hotel August 2014
K2 Goodlass House, J D Estates Conversion of office building to Not Not known Not known Permission
Goodlass Road, Speke a 39 bed hotel known granted
October 2014.
K3 58 Devonshire Road Elegant House Conversion from B&B to 6-bed Not Not known Not known Permission
Liverpool hotel for maximum 18 guests, known granted May
install window mounted extract 2016
ventilation to first floor ensuite
bathrooms
K4 92 Sheil Road J&G Property To convert premises to form 11 Not Not known Not known Permission
Services bedroom guest house. known granted July
2016
K5 “Liverpool Waters”, Peel Land & Mixed use development of 60 £5.5bn Not known Not known Outline
North Docks Property (Ports) Ltd hectares with offices, permission
apartments, retail, leisure, granted June
hotel, cafes, restaurants, 2013
conference facilities, and
cruise liner facility
K6 Southern Warehouse, Stanley Dock Conversion of warehouse to Not Not known 1 x Apart- Permission
Stanley Dock Properties provide 128 room hotel; 128 known Hotel and 1 granted March
room apart-hotel, restaurants not known 2014
and assembly/ leisure plus car
parking.
21PART 4:
Other Accommodation Types (Neighbourhoods)
Map Address Developer Description Cost Operator Status
Ref
Anticipated Schemes
L1 “Hotel Tia”, 21 Anfield Mr J Ansnes To use premises as 9 £0.25m Independent Permission granted July
Road, bedroom bed and Private 2016.
Ward: Anfield breakfast with associated Operator
works
L2 142 Upper Parliament Dr Anwar Ansari To change use from hotel to Not Independent Permission granted
Street 62 bed hostel with ancillary known Private October 2015
Ward: Princes Park landscaping and parking Operator
Further Reading
The Liverpool Hotel Futures 2014 report, Hotel Solutions,
published in 2014 reviewed hotel provision across the city of
Liverpool, and includes a summary of the types of hotel
needed in the city up to 2020.
An Executive Summary of the 2014 Hotel Solutions report
can be viewed at:
http://www.liverpoolvision.co.uk/wp-
content/uploads/2014/09/LIVERPOOL-HOTEL-FUTURES-2014-
EXECUTIVE-SUMMARY-26-AUGUST-2014.pdf
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