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Enjoy life in and around the place you live

Summer/Autumn 2013                            The future issue

   Made for me
   Product design gets personal

   Watch this space
   Space tourism blasts off

   sMARTLY DRESSED
   Fashion meets function
Made for Me Product design gets personal - Watch this space
Take Sound
                                                                                        The future issue
                                                     Editors
                                                     Chris Abel

          SeriouSly                                  Nick Jones

                                                     Deputy Editor
                                                     Katie Park

                                                     Design director
                                                     Matt Hill                          London has always been a city at the forefront of progress and innovation.
                                                     Digital design                     From the adventurers who departed the city in search of new lands, to
                                                     Simon Hodgkinson
                                                                                        today's digital 'explorers' dreaming up the latest technological advances.
                                                     Picture editor
                                                     Sarah Moor
                                                                                        St James is a company dedicated to innovation. Harnessing the very latest
                                                     Production manager
                                                     Cynthia Duku-Asamoah               in design, technology and construction to create unique lifestyles that are
                                                     Writers                            truly world-class. This year, in particular, sees the launch of two schemes –
                                                     Hayley Ard
                                                     Josh Sims
                                                                                        Merano Residences and The Corniche – both of which will afford a living
                                                     Rebecca Hattersley                 experience unlike anything seen in the city before. We are a proud member
                                                     Claire Walsh
                                                     Harriet Cox                        of the Berkeley Group of companies, one of the UK's most respected
                                                     Publisher                          residential developers.
                                                     Totality UK Ltd

                                                     Cover                              So it seems fitting that we dedicate this edition of Homes & London to our
                                                     The Corniche, Albert
                                                     Embankment, London.
                                                                                        seemingly ceaseless pursuit of the new – those ideas, inventions, experiences
                                                     Computer generated image.          and services that enrich every aspect of our lives.

                                                                                        From culture to cuisine, entertainment to business, we celebrate the best
                                                                                        of today and look forward to tomorrow.

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Introducing BeoLab 14 – a redefinition of surround   Computer generated images
sound and living proof that amazing sound matters    are indicative only.

bang-olufsen.com                                                                                                                                          Homes & London – 01
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p12
                                                  p04
The future issue
Contents

                                                              Contents
                                                              Summer 2013
                                                  p19
                                                              04 Seed capital                                        52 Fast forward                                         The St James collection
                                                                 Through research, global networks, number-             Meet the experts whose job it is to predict
                                                                                                                                                                             76    Places to live with St James
                                                                 crunching data, and high and low-tech                  what we might want, need or desire, long
                                                                 processing, the Kew Royal Botanic Gardens'             before the idea even enters our head. From           78    Merano Residences
                                                                 Millenium Seed Bank Partnership is saving              fashion to food, technology to travel, come
                                                                                                                                                                             82    Kew Bridge West
                                                                 the world, one seed at a time.                         and gaze into the crystal ball.
                                                                                                                                                                             86    Riverlight
                                                              12 Watch this space                                    59 A more social life
                                                                 Today, anyone who can afford the price tag             St James is a company at the cutting                 90    Queen Mary's Place
                                                                 can buy a ticket for a real-life space adventure.      edge of lifestyle design – ­creating a host          92    Roehampton House
                                                                 We explore what it’s taken to make that dream          of experiences to enjoy within world-class
    p43                                                          a reality.                                             places to live. We explore the rise of these         93    Langham Square
                                                                                                                        so-called ‘third spaces’ and discover what           94    Wye Dene
                                                              19 Smartly dressed
                                                                                                                        it takes to create the very best.
                                                                 The things we wear are becoming intelligent.                                                                95    Kennet Island
          “Travelling into space is to enter                     From internet-enabled glasses that sense            62 Smart solutions
                                                                                                                                                                             96    Hurlingham Gate
                                                                 what interests us, to workout clothes designed         Welcome to our selection of the latest gadgets and
              the greatest unknown.”                             to improve posture. We discover how style              gizmos designed to improve your everyday life.       100 Emerald Square
                            Eugene Cernan                        is getting smarter.
                                                                                                                     65 Sensory sensations                                   Coming soon
                                                              23 Movers + shakers                                       London is being revived by a new wave
                                                                                                                                                                             101   Brewery Wharf
                                                                 London has always been a magnet for creators           of restaurants, cinemas and olfactory events
                                                                 and entrepreneurs. We meet five of todays              that tantalise the senses. Homes & London            102 The Corniche
                                                                 brightest and best.                                    uncovers the capital’s most unusual experiences.
                                            p43                                                                                                                              104 Butlers Court
                                                              30 The diary                                           69 Made for me
                                                                 Plan your future with our pick of the most             In a world driven by mass production
                                                                 interesting events taking place across the             we explore the rise of the one-off, and how
                                                                 capital this Summer.                                   we as individuals are becoming the new
                                                                                                                        designers and manufacturers of tomorrow.
                                                              39 Bank of tomorrow
                                                                 Born out of London's defunct industrial             73 All hail!
                                                                 framework, springs a brand new quarter                 Few British tech companies have gathered
                                                                 on the river and right in the heart of the city,       such a devoted following as Hailo, the mobile
                                                                 home to some of the most cutting edge                  phone app that lets users virtually hail a taxi.
                                                                 architecture in the world.                             A quarter of a million passengers worldwide
                                                                                                                        use the on-demand taxi service, an idea which
                                                              43 Space age style
                                                        p52      Visions of science and tomorrow have long
                                                                                                                        emerged over tea and toast in a small café.
                                                                                                                        “It’s an unbelievable story,” co-founder Russell
                                                                 inspired the way in which we style the places
                                                                                                                        Hall tells Homes & London.
                                                                 we live. From soft flowing sci-fi curves to the
                                                                 precision of molecular geometry, our home
                                                                 styling choices will transport your home back
                                                                 to the future.
                                                              47 City of culture
                                                                 London is a grand canvas for public art.
                                                                 The wealth of work on show today ranges                                                                                 p62
                                                                 from sculpture sited on historic plinths,
                                                                 to unique contemporary pieces commissioned
  p59                            p23                             by St James. This is our guide to what to see
                                                                 now and what to look out for in the future.

02 – Homes & London                                                                                                                                                                      Homes & London – 03
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    uniqueissue
              issue
Spiritcapital
Seed   of London

                       seed
                      ca p i ta l
                            Protecting the world’s diverse and
                      threatened wild plant species is the mission
                         pledge of Kew Royal Botanic Gardens'
                           Millennium Seed Bank Partnership
                            (MSBP). Through research, global
                        networks, number-crunching data, and
                        high and low-tech processing, the MSBP
                         is saving the world, one seed at a time.
                             Writer Claire Walsh – Photography Jon Stevens
                                      Illustration David Young

04 – Homes & London                                                          Homes & London – 05
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The future issue                                                                                                                                                                                       commissioned and opened in 2000 to house the
Seed capital                                                                                                                                                                                           MSB’s expanding work and collection. Designed
                                                                                                                                                                                                       by architects Stanton Williams, the low-level

I
                                                                                                                                                                                                       construction features barrel-vaulted roofing
   t was British designer Thomas Heatherwick’s
                                                                                                                                                                                                       and acres of glazing inside and out, to both echo
   Seed Cathedral – the startling UK Pavilion
                                                                                                                                                                                                       and enable the visibility that the MSB promotes
   created for the 2010 Shanghai Expo – that, for
                                                                                                                                                                                                       in its operations.
me, spotlighted the important work being done
                                                                                                                                                                                                            It’s a ‘belt and braces’ approach below
by the MSBP. The Cathedral featured 250,000
                                                                                                                                                                                                       ground, with the two main cold stores –
seeds sourced from the Kunming Institute of
                                                                                                                                                                                                       the actual seed bank – being located in an
Botany, in China (a member of the MSBP).
                                                                                                                                                                                                       underground vault, behind a heavy reinforced-
The seeds were cast in 60,000, seven and half
                                                                                                                                                                                                       steel door. Although the door is a little dramatic,
metre long acrylic rods, which protruded out
                                                                                                                                                                                                       and more appropriate for protecting bullion,
of a small box-like building. It resembled a
                                                                                                                                                                                                       it is a reminder of the serious work the MSBP
giant seed head, shimmering in the daylight,
                                                                                                                                                                                                       undertakes, safeguarding essential wild-plants
and illuminated at night. The pavilion was
                                                                                                                                                                                                       for all our futures.
visited by 7 million people, and won the expo’s
                                                                                                                                                                                                            On the ground floor, laboratories line
gold medal. It made Heatherwick a global
                                                                                                                                                                                                       a public central space. Probert tells me he
star and catapulted the work of the MSBP into
                                                                                                                                                                                                       advocates the upper level of the building
public conscience.
                                                                                                                                                                                                       being so accessible; “the general public can
     I’m in Wakehurst, the National Trust estate
                                                                                                                                                                                                       walk straight in and see into the labs and see
in West Sussex, where Kew’s Millennium Seed                                                                    Exhibition hall at the MSB visitor centre
                                                                                                                                                                                                       scientists going about their day-to-day work”.
Bank (MSB) is located, and I am expecting
                                                                                                                                                                                                       There are around 70 technicians, graduate
boiler suits, hydrochloric arms and iris
                                                                                                                                                                                                       scientists, and post-doctorial researchers
screening. I sign in, with a regular paper and
                                                                                                                                                                                                       working here. Many are linguists, so as to
pen, and am met by my guide Robin Probert
                                                       Seed Cathedral, UK Pavilion at the 2010 Shanghai Expo                                                                                           aid communication with the 120 partner
– the knowledgeable and affable head of
                                                                                                                                                                                                       organisations, located in 50 countries.
conservation and technology at the bank. As we
                                                                                                                                                                                                            Gone is the Empire attitude of exploitation,
make our way through the building, he explains
                                                                                                                                                                                                       global partners now identify the seeds they
the scene here is an “active operation”. The
                                                                                                                                                                                                       wish to collect, be it because they are rare
MSBP’s humane pledge of conservation is
underpinned by human involvement at every                        The MSB is referred to as the                                                                                                         and endangered, or incredibly useful. Seed
                                                                                                                                                                                                       collections are focused on alpine, dry lands,
                                                             'mothership' by partner organisations.
stage of their operations.
                                                                                                                                                                                Robin Probert          coastal and island ecosystems, as these are most
     Kew had always collected and stored seeds,
                                                                                                                                                                                Head of Conservation   vulnerable to climate change.
but after National Lottery investment in 1996                                                                                                                                   & Technology MSB
it was able to establish the MSBP and expand           MSB visitor centre seed sculpture                       Seeds on exhibit                              Seeds on exhibit

their horizon. The biggest environmental
problem facing us today is land conversion for
agriculture or development, and it is intensified
by climate change. Due to this, Probert believes,
“a significant proportion of the world’s plant
species will go extinct this century”. It is a scary
prospect, but he says there is no real reason why
they should. “We have the tools to save most
species. It is very simple technology: dry it; seal
it; freeze it, and most seeds will stay alive for
many, many years.”
     The 250,000 seeds used by Heatherwick
in the UK pavilion seem like relative small fry
in comparison to the precise 19,429,446,500
banked in Wakehurst (as of 26 June 2013).
There are 33,176 species here; that’s over
10% of the world’s wild flora and fauna,
and the aim to conserve 25% by 2020. The
MSBP, Probert explains, concentrates on
wild plants: “they are incredibly important
for nutrition, medicine and habitat”. The
famous Svalbard Vault, cut into the permafrost
in Northern Norway, stores samples of the
world’s cultivated crops. These total just 300
species; “we are preserving the other 99.9%,”
he counters.
     The MSB is referred to as the ‘mother ship’
by partner organisations. Thanks to an injection
of funding a specifically designed building was
                                                                                                               Canisters for storing the billions of seeds

06 – Homes & London                                                                                                                                                                                                               Homes & London – 07
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Seed capital

                                                                                                                                                                                                   The -196°C storage facility

                                                                                                                                                                                                             Probert is confident
                                                                                                                                                                                                              seeds should live
                                                                                                                                                                                                             for hundreds if not
                                                                                                                                                                                                             thousands of years
                                                                                                                  Inspecting seeds at The Great Seed Swap                 Storing seeds in -10°C

                                                                                                                       Seeds are cleaned by hand; high-tech
                                                                                                                  equipment eases the work, but technicians rely on
                                                                                                                  lo-fi sieves and rubber-bungs; chain-mail gloves
Packing away specimens in Tasmania, Australia                                          Collecting seeds in Mali
                                                                                                                  and secateurs are used for particularly tough
                                                                                                                  customers. Once clean, batches are x-rayed, to check
     When needed, MSB staff will join precisely                                                                   for damage, or larvae infection. They vary massively
planned collecting expeditions overseas; “we                                                                      in size and temperament. Orchid seeds are
don’t just randomly drive around a country!”
                                                             “Some of the                                         notoriously short lived, and are so small they appear
says Probert. Trip essentials include a pick-             grizzlier seeds are                                     like dust. In contrast a palm seed can be as big
up truck, GPS, satellite telephones and all the
collecting paraphernalia. To collect seeds you
                                                          hard to get to and                                      as a fist.
                                                                                                                       Once passed as healthy, seeds are counted,
shake plants, pick pods and ripened fruits. With          we often employ                                         moved to another drying room and packed into
ideal collections numbering 10,000-20,000
seeds of a single species, sending tons of bigger
                                                           local climbers to                                      airtight containers. Le Parfait, the ubiquitous
                                                                                                                  French glass storage jar, is preferred (the
fleshier fruits back to the UK is not an option,            get to the tops                                       scientists here have done their research, and
so these are cleaned in the field.                             of trees.”                                         know what is really airtight). Labelled with
      “Sometimes it can be hazardous” Probert                                                                     barcodes and serial numbers – embedded with
tells me. “Some of the grizzlier seeds are hard to               Robin Probert – MSB                              critical data – the seeds are filed away into
get to and we often employ local climbers to get                                       The drying process         one of two shelf-clad cold stores, for a freezing
to the tops of trees.” Expeditions occasionally                                                                   -20˚C deep sleep. For some species, this is not
camp out in the bush, but more often than not                                                                     cold enough, these are instead kept in liquid
                                                                                                                                                                          MSB scientist at work
scientists forego a night under canvas, for an                                                                    nitrogen, cryogenically frozen at -196˚C
air-conditioned hotel room – spreading out                                                                             The only time these now dormant seeds
their seed bounty, to start the drying process.                                                                   are woken is if a sample is requested, or for
     Batches collected in the field are sent to                                                                   routine germination (every 5-10 years). To
the bank by regular couriers. Probert says that                                                                   germinate, seeds are taken to labs lined with
only occasionally they have had exotic bugs                                                                       scores of incubators, set anywhere between
fly out, assuring me, they are swiftly dealt                                                                      0-40˚C. Planted in agar (a sticky gel derived
with, i.e. ‘destroyed’. Wrapped in cloth and                                                                      from seaweed), they are monitored and scored.
paper bags, seeds begin their drying process,                                                                     When necessary germinated seeds make it out
in an initial room set to 15% relative humidity                                                                   of the Petri dish and into a planter, fulfilling
and 15˚C, roughly the same atmosphere as                                                                          their potential in the MSB’s greenhouse.
an aeroplane cabin during landing. Although                                                                            Just how long can seeds live for? If kept in a
most can, Probert tells me not all seeds can be                                                                   cold store, Probert is confident seeds should live
dried. Usually it’s the big fleshy seeds from the                                                                 for hundreds if not thousands of years. Some of
tropics that don’t respond. But nor do seeds                                                                      the oldest seeds in the bank’s possession can be
of UK natives like oak, chestnut or sycamore.                                                                     dated to 1802-03. They were found at London’s
This is the law of the wild; there are no hard                                                                    National Archive, in the wallet of a Dutch
or fast rules.                                                                                                    merchant from the period.
                                                     Counting seeds for the stores                                                                                        Seed canisters               The germination process

08 – Homes & London                                                                                                                                                                                                              Homes & London – 09
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Seed capital

                                                                                                          01
                                                     Bank your own Seeds
                                                     My own knowledge of botany is restricted
                                                     to the boarders of the small patch of land
                                                     that I work, with varying success, during the
                                                     warmer months each year. Yes I grow from
                                                     seed but these seeds are bought online, or from
                                                     supermarkets. I have no idea how to gather,
                                                     clean and store my own seeds.
                                                         I am assured it is fairly straightforward.
                                                     Although there are kits available to aid the
The Proteaceae grown from a 200+ year old seed       harvesting and drying process – the Millennium
                                                     Seed Bank of course sells it’s own – anyone can
                                                     use these lo-fi methods to get started.                    02

                                                     01
                                                     Collect at the right time. Leave plants to go to
                                                     seed. Collect when pods are dry and fruits are
                                                     fully ripe. Stick to non-hybrid and wild species,
                                                     and collect from the healthiest looking plants.
                                                                                                                      C

                                                     02
                                                                                                                      M
                                                     Collect different species in their own paper
                                                     or cloth bag, labelling as you go. Keep species                  Y

    The merchant – Jan Teerlink – was aboard         separate at all times.                                          CM

a ship, captured by the British, off the coast of                                                          03
South Africa, and thrown into jail. It is thought    03
                                                                                                                     MY

he had collected seeds on the mainland, and          Scoop the seeds out of fleshy fruits and separate               CY

put them with his papers for safekeeping.            the pulp. Spread them out to dry somewhere                      CMY
Teerlink’s wallet contained 33 species, and          well ventilated. Likewise leave your other
of them the MSB managed to germinate just            collections in breathable packets somewhere                      K

three. A beautiful tall and exotic Proteaceae        cool and dry.
(Leucospermum) grown from 200+ year old
seed is now maturing in the bank’s greenhouse.       04
A seed signifies the beginning of life, but in the   Remove outer pods and clean seeds of debris
case of the MSB’s collection, it is not the start    using a sieve. Dry again. Desiccant aids can be
of their story.                                      used to aid this process. Consider placing seeds     04
                                                     in a porous bag above rice or charcoal – use
                                                     three parts desiccant to one part seed.

                                                     05
                                                     Once dry put each species in a sealable jar, label
                                                     with name, month and year of harvest. Add a
                                                     self-indicating silica gel packet; they contain
                                                     a methyl violet indicator which changes from
                                                     green to orange when relative humidity is below            05
                                                     20-25%. If orange you are good to go.

                                                     06
                                                     Keep seeds in a cool, dry environment.

                                                     Collecting and storing is worth it, as these
                                                     seeds will be better quality than those bought
                                                     in humid garden centres; they promise more
                                                     shoots, leaves, fruits and blooms.
                                                                                                                           Please Enjoy Perrier-Jouët Responsibly

10 – Homes & London
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                                                          Today, anyone who can afford the price tag can buy
                                                          a ticket for a real-life space adventure. We explore
                                                              what it’s taken to make that dream a reality.
                                                                              Writer Josh Sims

A conceptual illustration of Virgin Galactic astronauts

12 – Homes & London                                                                                              Homes & London – 13
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                           “ Look at the airline industry now:
                             originally it was an expensive
                             government programme that
                             certainly didn’t haul people in the
                             affordable way it does today, and
                             the same change will take place
                             with space travel,” argues Eugene
                             Cernan. “The fact is that it’s
                             an imminent natural evolution
                             for us to realise we can’t ignore
                             space any more.”

                            Cernan might well have more appreciation than
                            many as to how the idea of everyday spaceflight
                            is now taking, if not giant leaps, then clearly
                            more than small steps. He was, after all, the last
                            man to walk on the moon. The sci-fi notion of
                            holidays in space – a trip to the Costa del Solar,
                            if you will – may be some generations away,
                            despite demand: when, 16 years ago, Thomas
                            Cook started taking names for prospective space
                            tours, ostensibly as a PR stunt, it had to close the
                            list after 10,000 applications were made. But the
                            chance to temporarily leave the planet at least
                            now looks to become a reality. By 2015, Richard
                            Branson’s Virgin Galactic will, assuming all goes
                            to plan, have taken paying passengers into low-
                            orbit, allowed them to experience a zero-gravity
                            environment, and returned them home. Home, in
                            this new age, being Earth.
                                 A trip on Galactic will cost around $250,000.
                            But, importantly, that is a price accessible to
                            millions of people rather than to just a handful –
                            the likes of Dennis Tito, the aptly-named Mark
                            Shuttleworth and other space tourists so far
                            who have paid tens of millions to go into space
                            on Soyuz missions. “I’ve grown tired of people
                            regarding [mass] space tourism as unachievable,”
                            says Peter Diamandis – the man who lit the fuse
                            with his X-Prize, an American national contest
                            begun in 1996 and offering a $10m award to the
                            first private company to develop an RLV – re-
                            useable launch vehicle, an acronym you can
                            expect to read a lot in years to come – capable
                            of taking passengers into sub-orbital space.
                            That prize was won by the US company Scaled
                            Composites, with which Branson has joined
                            forces to launch his new service.
                                 “Some people still think of it all as fanciful –
                            but 100 years ago the idea of hopping on a 747 was
                            unimaginable,” Diamandis adds. “There’s only
                            one marketplace to get space travel moving: self-
                            loading carbon payloads. People, in others words.
SpaceShipTwo Flight Path    Tourism will drive space travel.”

14 – Homes & London                                     Homes & London – 15
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    Whether bigger, bolder ideas come to                      return, as fantastic as possible. “The first reaction   entrepreneur Elon Musk, which last year became
pass nobody can yet say: Bigelow Aerospace,                   one might have to the idea of going into space is       the world’s first privately-held company to send
formed by Robert Bigelow, owner of Budget                     ‘wow!’ – so from the designer’s point of view it’s      a cargo payload to the International Space Station.
Suites of America, is working on a research and               about recognising how passengers need to feel                Then there is XCOR, a US company that has
development programme for a space cruiser. The                in this position,” explains Richard Seymour, co-        tested the first privately-built rocket-powered
Space Island Group wants to use 12 spent Space                founder of London-based Seymourpowell, which            airplane, and which is also developing its Lynx
Shuttle fuel tanks to build a space hotel 400 miles           worked on the visualisation of the interior design      spaceplane. Reaction Engines has brought its
above the Earth. John Spencer, founder of the                 for Galactic. “It’s really all about the emotional      Skylon pilotless craft to the proof-of-concept
LA-based Space Tourism Society, argues among
the growing billionaire class, the search for the
                                                              ergonomics of the design. Spaceflight like this is
                                                              an incredible experience. Even for me getting this
                                                                                                                      phase. And Bristol Spaceplanes has published
                                                                                                                      a design for what it says is a workable re-useable     “ There are no words to describe being on the moon,
                                                                                                                                                                                you have to feel it. If you want to get imaginative
ultimate brand sponsorship opportunity and the                close to the Galactic project has been intoxicating.    low orbit spaceplane based on affordable
demand for ever more extreme vacationing will                 I flew on Concorde. That was amazing. And that          technology proven since the 1960s.
lead to the likes of orbital super-yachts within 15           was just a plane. Imagine what this will feel like.”         Space, it seems, is set to be big business. And
years and the America’s Cup Off-World within
20. “The cycle of response to these ideas is to
                                                                   While much of the interest in space travel
                                                              is fueled by the aim of getting satellite and other
                                                                                                                      many of its leading players, as David Ashford,
                                                                                                                      founder of Bristol Spaceplanes and author of
                                                                                                                                                                               about it, it’s like being on God’s front porch, faced
laugh, then say it can’t be done, and then do it,” he
says. “And the likes of the Galactic is important in
                                                              technologies into space more affordably, or by
                                                              that of cutting journey times between spots on
                                                                                                                      the forthcoming ‘Space Exploration: All That
                                                                                                                      Matters’ (Hodder), notes, embody “the pioneer                with the endlessness of time and space.”
making people realise just what might be possible.            Earth to a matter of minutes rather than several        approach – that’s what is driving the evolution
It will only take the first international celebrity in        hours, Virgin is not alone among the private            of space travel now. Government agencies have                                  Eugene Cernan
space, then the first honeymoon in space, to keep             ventures – and adventurers – seeking to get more        the budget streams but are too entrenched in
building desire and interest.”                                people out of this world. Among those set to prove      habits of thinking, notably giving up on the crucial
    Certainly Virgin is thinking in ways akin to              competitors for the company are the likes of            idea of re-useable spacecraft. And, of course,
the five star hospitality industry, bringing in a             Boeing’s Orbital Express project, Sierra Nevada’s       they’re hampered by anxiety about the total re-
host of big name designers – Richard Rogers,                  Dream Chaser, Paul Allen’s Stratosphere plane,          conception of space and how it is used that will
Philippe Starck, Seymourpowell – to make the                  and the Falcon vehicles from Space X. This is           follow these companies getting more and more
entire trip, from spaceport stay to Galactic’s                the space transport company founded by PayPal           people up there.”

WhiteKnightTwo and SpaceShipTwo in the Spaceport in Mojave.
Photo by Mark Greenberg/Virgin Galactic

16 – Homes & London                                                                                                                                                                                                            Homes & London – 17
The future issue                                          Space tourism                        2010
                                                                                               Virgin Galactic’s VSS Enterprise,
                                                                                                                                    2016
                                                                                                                                    The Dream Chaser, a crewed
Watch this space                                          past, present & future               the world’s first commercial         suborbital and orbital
                                                                                               manned spaceship launches            spaceplane being developed
      For the likes of Ashford, Galactic will be but      1996                                 for the first time – climbing to     by Sierra Nevada Corporation
                                                          The X Prize space competition        an altitude of 45,000ft (13,716m).   Space Systems, plans to carry
a “good stepping stone”. The real excitement              is announced (later renamed the                                           up to seven people to and from
begins when sub-orbital craft are superseded by           ‘Ansari X Prize’). 26 teams from     2011                                 low Earth orbit.
low-orbital craft – which must achieve the more           around the world participate,
                                                                                               The Virgin Galactic Gateway
                                                          ranging from volunteer
advanced feat of speeding at 17,500 mph to break                                               to Space is declared open            2018
                                                          hobbyists to large corporate-
Earth’s gravity, a feat that requires vastly more                                              at Spaceport America, New            Planned launch of Dennis Tito’s
                                                          backed operations.
                                                                                               Mexico – the world’s first           privately financed spaceflight
energy than a sub-orbital flight. “The first re-useable                                        private spaceport designed           to Mars.
low-orbit spaceplane would revolutionise space            2001                                 by Foster + Partners.
travel much as George Stephenson did land travel          Space Adventures Ltd, a USA-                                              2020
and the Wright brothers did air travel,” he says.         based space tourism company,         2012                                 The Space Island Project
                                                          kicks-off the private spaceflight
“To get space travel really off the ground we have                                             Falcon 9, a rocket owned             plans to have 20,000 people
                                                          industry with the flight of the
                                                                                               by SpaceX, a private space           on their ‘space island’, with the
to go fully orbital.”                                     world's first space tourist,
                                                                                               company, carries the unmanned        number of people doubling
      Indeed, the quest to go further and further         Dennis Tito.
                                                                                               Dragon capsule into space            each decade.
into space, rather than simply skim its edge, is                                               – marking the first time a
                                                          2004                                 private company has sent a
growing too. Tom Shelley is president of Space                                                                                      2023
                                                          The Ansari X Prize is won            spacecraft to the space station.
Adventures, a company developing its own sub-                                                                                       Plan for four humans to land on
                                                          by Scaled Composites                 SpaceX anticipates that Dragon
                                                                                                                                    Mars for permanent settlement
orbital programme but better known for organising         using the experimental               could be qualified for human
                                                                                                                                    – the first stage of Mars One.
all eight space flights by private individuals to date,   spaceplane SpaceShipOne –            spaceflight within 3 years of the
                                                          later joining forces with Richard    receipt of NASA Commercial
and which will be shooting singer Sarah Brightman         Branson to launch the Virgin         Crew Development funding             2028
to the stars – for some $50m – in October 2015, the       Galactic service.                    (due mid-2014).                      Predicted start of extreme-
same year Galactic takes off. And is it going further                                                                               vacationing by billionaire class
still, planning a mission passing around the dark         2005                                 Mars One is announced –              in ‘orbital super yachts’.
side of the moon for 2017. One person is already          The Personal Spaceflight             a private spaceflight project,
                                                          Federation (PSF) is conceived        led by Dutch entrepreneur            2033
under contract for that with a second expected            by a group of leaders in             Bas Lansdorp, to establish           Mars One predicted to have
to sign this year, at $150m a pop.                        the newly emerging private           a permanent human colony             20 settlers in its colony and,
      “There are huge amounts of money now going          spaceflight industry.                on Mars.                             an America’s Cup ‘Off-World’
into development to allow people to get into space,”                                                                                competition to be in the
                                                          2006                                 2013                                 sporting calendar.
says Shelley. “Going into low Earth orbit is not
                                                          Space Adventures Ltd begins          Dennis Tito announces his
that difficult anymore, so the likes of NASA are          offering a spacewalk option to       intention to send a privately
less concerned about controlling the technology.          its clients travelling to the ISS.   financed spaceflight to Mars.
And the whole scene has become much more                  The spacewalk would allow            In 2018, the planets will
                                                          participants to spend up to          align, offering a unique orbit
entrepreneurial. This kind of change always seems                                              opportunity to travel to Mars
                                                          1.5 hours outside of the space
just a couple of years away but sub-orbital travel is     station and costs about US$15        and back to Earth in only
absolutely going to happen now. In fact, space travel     million (in addition to the price    501 days.
is going to be huge – the market will be opened up        of the space flight of approx.
                                                          US$20 million).                      2015
to millions of people around the world and the
                                                                                               Virgin Galactic plan to start

                                                                                                                                                                              S m a r t ly
next 15 years or so will see a dramatic increase in       Anousheh Ansari becomes              taking paying passengers
vehicles to take them there. Then we need to tackle       the fourth (and first female)        into low-orbit – allowing them
‘proper’ spaceflight, which will require a step change    space tourist.                       to experience a zero-gravity
in technology – a space elevator, a new kind of                                                environment.
propulsion, bigger vehicles. That’s in the future.”       2008
                                                          Richard Garriott visits the          Space Adventures Ltd plan
      Travelling further into deep space may in all       ISS as the sixth self-funded         to launch lunar missions to

                                                                                                                                                                              d r e ss e d
reality not happen for centuries, or never happen         tourist, returning 12 days later.    circumnavigate the moon.
at all: it would take four years to reach the nearest     He becomes the second                Pricing has been announced at
                                                          person, and first American,          US$100 million per passenger.
star and that is at the theoretically-unsurpassable
                                                          to be a second-generation
speed of light; the impact on travellers’ physical and    space traveller.                     Excalibur Almaz, a private
psychological states may make it impossible.                                                   company based in the Isle
      But, in the meantime, even those lucky enough                                            of Man, expects to undertake
                                                                                               the first of their private voyages
to catch a ride on Galactic should be prepared for a                                           to the moon.
life-changing experience. Cernan, of course, has
experienced the ultimate in space travel yet known
to man. “There are no words to describe being on
the moon,” he says. “You have to feel it. If you want     “ Travelling into space is to                                                                                 The things we wear are becoming intelligent. From internet-enabled
to get imaginative about it, it’s like being on God’s
                                                            enter the greatest unknown.”
front porch, faced with the endlessness of time and
space.” But he is in no doubt that even a taste of          Eugene Cernan
                                                                                                                                                                         glasses that sense what interests us, to workout clothes designed
that sparks feelings of awe and profundity. “You
can walk the floor of the deepest ocean or stand on
                                                                                                                                                                           to improve posture. We discover how style is getting smarter.
the highest mountain, but you’re still on Earth,”                                                                                                                                                Writer Rebecca Hattersley
he notes. “Travelling into space is to enter the
greatest unknown.”

18 – Homes & London                                                                                                                                                                                                                Homes & London – 19
The future issue
Smartly dressed
                                                                                                                                                       that features 100 tiny solar panels on the bag’s
                                                                                                                                                       exterior, generating enough power for your
                                                                                                                                                                                                            TO BE AHEAD OF
                                                                                                                                                       mobile device. Opening the bag also activates
                                                                                                                                                       fibre optics to assist with finding your keys at
                                                                                                                                                                                                            THE GAME IS TO
                                                                                                                                                       night. Snazzy.                                       DEMONSTRATE
                                                                                                                                                           Designer Richard Nicoll has fused fashion
                                                                                                                                                                                                            CAPABILITY, WHICH
T
       he age of wearables is upon us. Fashion                                                                                                         with technology in the form of a tote bag that
                                                                                                                                                       can charge iPhone, Blackberry and Android
       designers and engineers are collaborating
       to develop smart garments that merge                                                                                                            devices by plugging into a discreet pocket           IN TURN OFFERS
fashion with technology to great effect. No                                                                                                            inside. An LED charm on the exterior of the bag
                                                                                                                                                       flashes to alert the user of an incoming call. The
                                                                                                                                                                                                            RESILIENCE IN AN
longer is identity and expression limited to our
choice in clothing, but the sophisticated, even                                                                                                        bag must be initially charged from the mains
                                                                                                                                                       power via induction charging, using a cable that
                                                                                                                                                                                                            UNCERTAIN WORLD
imperceptible, technologies embedded within.
Technology touches every part of our lives, so it                                                                                                      magnetically attaches to the outside, but once
was only a matter of time before it aligned itself                                                                                                     the battery is full, it will charge handsets and     that eco fashion is no longer just a lifestyle
on the fashion scape, shaping and influencing                                                                                                          mobile tablets for at least two days.                choice, but a smart choice that is working its way
the wardrobe of tomorrow.                                                                                                                                  In 2012 Nike brought us the FuelBand,            into mainstream conscience.
    Of course, fashion would not be fashion                                                                                                            a simple, lightweight device worn around the             Wearable      technology       is    advancing
without the bold and attention seeking. In a                                                                                                           wrist to track activity throughout the day.          way beyond multitasking handbags and
battle between function and innovation, it is                                                                                                          Information is collected and sent to a profile in    motivational talking trainers (Google). Colour-
the designs that exceed limitations that drive                                                                                                         order to capture, save and interpret the metrics     changing couture dresses or strap-on cat’s ears
demand. The arrival of wearable technology was                                                                                                         in a meaningful way. LEDs indicate how far you       that respond to the user’s brainwaves with an
never going to be a quiet one. But there are also                                                                                                      are towards your goal. The FuelBand, rather          appropriate wiggle, flop or perk are available,
the practical and relevant designs: tech fashions                                                                                                      pleasingly, lights up with the word GOAL when        should you so desire. But there is also evidence
that are helping people to navigate their lives                                                                                                        you’ve made it. A product with the potential to      of more serious work being done: data gloves
more easily.                                                                                                                                           rival the FuelBand is the Armour39 monitoring        that help to diagnose arthritis and GPS-enabled
                                                                                                                                             03                                                             garments designed with female safety in mind.
    Under the heading of wearable technology                                                                                                           system from American sports brand, Under
are three principal and interrelated platforms:                                                                                                        Armour, currently being developed but                    Regardless of where the future takes us
social interaction, health and wellbeing, and                                                                                                          promising to be “the first true measure of           there will always be those products and designs
                                                                                                                                                  04
sustainability. The designers that are really                                                                                                          an athlete”.                                         that verge on the weird and not so wonderful.
getting it right are focusing on the inherent                                                                                                              Move is a technology garment that guides         Wherever fashion goes, novelty will surely
technology within a product, enhancing user                                                                                                            the user toward optimal performance and              follow. Arguments will continue that such
intelligence and seamlessly augmenting our                                                                                                             precision in movement. The athletic top is           products are catering for a supposed gap that
                                                                                                                                                       suitable for a range of activities including         doesn’t actually need filling – fine for celebrities
personal needs and desires.                                                                            THE DESIGNERS                                   pilates, yoga and golf, helping to alleviate         and athletes, but what about the rest of us.
                                                                                                       THAT ARE REALLY                                 incorrect physical movement. The garment
                                                                                                                                                       includes stretch and bend sensors located in
                                                                                                                                                                                                            But to be ahead of the game is to demonstrate
                                                                                                                                                                                                            capability, which in turns offers resilience in an
                                                                                                       GETTING IT RIGHT                                the front, back and sides, which together read       uncertain world. A 3D printed dress is nothing
                                                                                                                                                       your body’s position and muscle movement,            if not ambitious. The designs of Iris van Herpen
                                                     02
                                                                                                       ARE FOCUSING                                    assess whether it is correct and provide real-       are undeniably artful sculptures, resembling
                                                         We are experiencing a revolution of                                                           time feedback to improve it. Move is still in        something closer to body armour – a post-
                                                     connectivity. Things have come a long way         ON THE INHERENT                                 development stage with electricfoxy, a Seattle-      apocalyptic response, perhaps? Earlier this year
                                                     since the humble calculator watch of the 1980s,                                                   based company that works to blend fashion,           Nike unveiled their Nike Vapor Laser Talon,
                                                     possibly one of the first universal examples of   TECHNOLOGY                                      technology and interactive design, but the           built specifically for the 40-yard dash, using
                                                     a technology driven fashion accessory. Google
                                                     Glass, an internet-connected, voice-controlled
                                                                                                       WITHIN A PRODUCT,                               market for stylish workout gear that doubles as
                                                                                                                                                       a personal trainer is clearly growing.
                                                                                                                                                                                                            a revolutionary 3D printed plate to provide
                                                                                                                                                                                                            optimum traction on football turf, helping
                                                     computer and camera is without doubt one of
                                                     this year’s breakout products, as seen on the
                                                                                                       ENHANCING USER                                      There’s no escaping that consumer habits
                                                                                                                                                       such as fast fashion are impacting on the
                                                                                                                                                                                                            footballers to achieve their full potential. 3D
                                                                                                                                                                                                            printing is just one example of how technology
                                                     runway at Diane von Furstenberg’s Spring/         INTELLIGENCE                                    planet with negative consequence. For some           is working with the human body in pioneering
                                                     Summer 2013 show. Apple’s iWatch is proof                                                         the future of fashion lies not in design but in      new ways, admittedly with varying degrees
                                                     that speculation is one of the most powerful      AND SEAMLESSLY                                  smarter fabrics. Textile innovator, Elisabeth        of sensibility.
                                                     marketing tools. Whilst still very much under                                                     de Senneville’s recent work has shown clothing           In our needs-driven society we are always
                                                     wraps, rumours include a 90s slap-band strap,     AUGMENTING OUR                                  lined with a thin layer of charcoal as a filter      looking for a solution to a problem. Much like
                                                     curved battery (for which a patent has been                                                       against pollution. Other work includes a light       in fashion, needs are contrary, diverse and
                                                     awarded) and an aesthetic appealing to both
                                                                                                       PERSONAL NEEDS                                  weave of silver metal, which protects against        ever changing. In an attempt to satisfy our
                                                     sexes. Something we can be more certain of
                                                     is heavy competition from other tech giants;
                                                                                                       AND DESIRES                                     the magnetic waves omitted from mobile phone
                                                                                                                                                       usage. And it doesn’t stop there. By using a
                                                                                                                                                                                                            continuously shifting demands, industry has
                                                                                                                                                                                                            responded with innovation. We have proven
                                                     Smartphone manufacturer Samsung is also                                                           recipe of yeast, sweetened tea and bacteria,         ourselves to be adaptive in the face of change,
                                                     in the process of joining the Smartwatch          01 Electricfoxy Ping                            London-based designer, Suzanne Lee is literally      possibly because of our preoccupation with
                                                     bandwagon.                                        02 Eclipse solar bag                            growing clothes that are surprisingly attractive.    the future. You need only observe the number
                                                         Continuing with the theme of gadgets          03 Concept Apple iWatch design                  With the fashion textile industry desperately        of people with a Smartphone, now a norm for
                                                     but from more of an ecological angle is the          by Esben Oxholm                              looking to reduce its carbon footprint, Lee’s        most – an almost unconscious accessory.
                                                     use of solar-powered accessories. Diffus, an      04 Diane von Furstenberg's S/S 2013             BioCouture has already gathered interest from            Brace yourself – we are entering a high tech
                                                     interactive design firm, have created a handbag      show featuring Google Glass                  several global clothing manufacturers. It seems      fashion future.
                                                01
20 – Homes & London                                                                                                                                                                                                                    Homes & London – 21
Photograph by Chris Terry
                                   from Jelly with Bompas & Parr
                                   (published by Anova)

                                                                                movers+  shakers
                                                                      London has always been a magnet
                                                                       for creators and entrepreneurs.
www.chateauforgeduroy.com                                          We meet five of todays brightest and best.
Email: jax@chateauforgeduroy.com
                                                                                  Writer Claire Walsh
Tel: +33 (0)553 088325
Mob: +44 (0)7967 592842
#chateaufdr

                                                                                                                Homes & London – 23
The future issue                                                                                      in your school dressing gown."
Movers+shakers                                                                                        I don't entirely understand,                                                MS Don't make compromises;
                                                                                                      but it's stuck with me.                                                     be concerned about doing
                                                                                                                                                                                  good work.
Is it the location – smack between east and west, with                                                H&L The best professional advice
the Greenwich meridian running dissecting the city in                                                 you would give?                                                             H&L And the best professional
two? Or the scores of respected universities located here,                                            SB Spend a couple hours a day                                               advice you would give?                 Martina Spetlova’s AW13 collection
attracting young bright minds? Or is it the idiosyncratic                                             on the phone.
wit and colliding cultures that makes London one of the
best cities in the world to be a creative?                     Photograph by Nathan Pask
                                                                                                      H&L Where do you go in the city                                             Don't make
                                                                                                      for inspiration?
      “Even in the US, you'd be stretched to find an example
of a city that can boast of having all this in one place,”     Q&A                                    SB The Sir John Soane Museum,        Q&A                                    compromises;
                                                                                                                                           Martina Spetlova
points out Seena Rejal, one of the London’s new wave           Sam Bompas
                                                               Designer and co-founder
                                                                                                      a strange house belonging to
                                                                                                      one of Britain's foremost            Fashion designer                       be concerned
of Internet entrepreneurs. “It's usually one or the other:
financial capital, tech capital, or political capital.”        of Bompas & Parr                       architects. It is a cabinet of       Czech-born Spetlova is a trained       about doing
We spoke to five of London’s most exciting names               Bompas & Parr cast culinary
                                                                                                      curiosities crammed full of
                                                                                                      architectural ornaments, looted
                                                                                                                                           chemist but switched her focus
                                                                                                                                           and home city of Prague, when
                                                                                                                                                                                  good work. MS
to find out what it is about the city that excites them        wizardry all over London by            from round the world. He even        she moved to London to study
and pushes them to create.                                     designing and staging grand                                                                                        H&L Where do you go in the
                                                                                                      had a live-in mystic.                at the city’s prestigious fashion
                                                               scale experiential gastronomy                                                                                      city for inspiration?
                                                                                                      H&L And where do you go              school of Central Saint Martins.
Tata Naka, photo: Alexandra Constantinides                     events and installations. Their                                                                                    MS Of course I browse libraries,
                                                                                                      in the city to relax?                “Londoners are cosmopolitan”,
                                                               reputation for frivolity has                                                                                       go to exhibitions and get inspired
                                                                                                      SB The Barbican's secret jungle      she says of her adopted home,
                                                               attracted clients including                                                                                        by the city, but after that initial
                                                                                                      conservatory is one of the lushest   “it is great for that.”
                                                               Selfridges, Kraft Foods and                                                                                        research I start experimenting
                                                               Courvoisier. Not bad for               places in London combining           The buzz surrounding the city’s        with colour and texture. I am
                                                               something that started life as         Brutalist architecture, tropical     fashion scene is tangible and          very hands-on, and my best ideas
                                                               “something fun to do on the            plants and terrapins.                it offers a young designer like        come from working at my studio.
                                                               weekend”, as Bompas puts it.                                                Spetlova support and a showcase
                                                                                                      H&L When you are away from                                                  H&L And where do you go
                                                                                                      London what do you miss              for her work, which features
                                                               In the past they have flooded                                                                                      in the city to relax?
                                                                                                      most about it?                       woven, pleated and puckered
                                                               33 Portland Place with over                                                                                        MS I walk on the embankment
                                                                                                      SB The folk who live in the          leathers in eye-watering bright
                                                               four tonnes of alcoholic punch                                                                                     on a quiet day.
                                                                                                      city; beneath the steely veneer      colourways.
                                                               and cast London’s most prized
                                                                                                      Londoners have a kindness and                                               H&L When you are away from
                                                               architectural landmarks in jelly.                                           H&L Where do you live in London
                                                                                                      humour that is totally missed                                               London what do you miss
                                                               This summer Bompas & Parr will                                              and how long have you been
                                                                                                      somewhere like New York.                                                    most about it?
                                                               transform the Palm House pond                                               in the city?
                                                                                                                                                                                  MS Good coffee.
                                                               at Kew Gardens into the Tutti                                               MS I moved here about 15 years
                                                                                                      H&L If you were mayor for the
                                                               Frutti Lake – a giant fruit salad                                           ago and I have always lived in         H&L What is your most lasting
                                                                                                      day what would you do?
                                                               navigable by rowboats.                                                      east London.                           memory of the city?
                                                                                                      SB Dye the Thames green.
                                                                                                                                                                                  MS When I cycled The Parkland
                                                               H&L How long have you lived                                                 H&L Where is work and what is
                                                                                                      H&L Best place for a breakfast                                              Walk; it is an old railway line that
                                                               in the city?                                                                the best thing about your office?
                                                                                                      meeting?                                                                    runs from Finsbury Park all the
                                                               SB I am a native, so my entire life.                                        MS My studio is in Dalston where
                                                                                                      SB Albion restaurant.                                                       way to Edgware.
                                                                                                                                           I'm sharing warehouse space with
                                                               H&L Where is work and what is
                                                                                                      H&L Best spot after hours?           other designers/makers. The best       H&L If you were mayor for
                                                               the best thing about your office?
                                                                                                      SB There's joy to be found in        thing is that it is 15 minutes' walk   the day what would you do?
                                                               SB Our studio is just between
                                                                                                      London's local pubs. The Lord        from my house, but I look out          MS Better cyclist roads please.
                                                               Tate Modern and Borough
                                                                                                      Clyde is directly between my         on a red brick wall.
                                                               Market. We are blessed with fine                                                                                   H&L Best place for a breakfast
                                                                                                      studio and house, and is a beauty.
                                                               ingredients and inspiration all the                                         H&L Why did you initially choose       meeting?
                                                               year round.                            H&L Tell us a fact about the         to set up in London?                   MS Canal cafe on a sunny day.
                                                                                                      city that we might not know.         MS After graduating from Central
                                                               H&L Why do you think London is                                                                                     H&L Best spot after hours?
                                                                                                                                           Saint Martins it was an obvious
                                                               a good city to be an entrepreneur                                                                                  MS Anywhere in Dalston
                                                               or a start-up?                         The first over-                      choice to stay here.
                                                                                                                                                                                  in general.
                                                               SB The Greenwich Meridian                                                   H&L Why do you think London is
                                                               arbitrarily runs through the           ground train                         a good city to be an entrepreneur
                                                                                                                                                                                  H&L Best view?
                                                                                                                                                                                  MS At night, the top floor of
                                                               capital. Over the past year we've
                                                               been working in six of the seven
                                                                                                      that ran through                     or a start-up?
                                                                                                                                           MS London offers lots of support
                                                                                                                                                                                  the Regents studio building,
                                                               continents, so it's been helpful       London was                           to young fashion companies.            H&L Tell us a fact about the
                                                               in terms of arranging phone calls.
                                                                                                      disguised as a                       It is also more challenging to
                                                                                                                                           stand out and to make a point
                                                                                                                                                                                  city that we might not know.
                                                                                                                                                                                  MS I just recently learned that
                                                               H&L What is the best piece
                                                               of professional advice you             series of boats                      of difference.                         it was mostly women who built
                                                                                                                                                                                  Waterloo Bridge.
                                                               have received?
                                                               SB The only advice I remember
                                                                                                      so it didn't alarm                   H&L What is the best piece
                                                                                                                                           of professional advice you
                                                               is bewildering and was given           people. SB                           have received?
                                                               as I left. "Never commit adultery
Strawberry Tender, photo: Nathan Pask Photography

24 – Homes & London                                                                                                                                                                                                      Homes & London – 25
The future issue                      multi-disciplinary fields, and                                                                H&L How long have you                H&L What does the city offer that   H&L If you were mayor for
Movers+shakers                        we draw on London's massive                                                                   been in the city?                    you could not get elsewhere?        the day what would you do?
                                      creative culture to feed web                                                                  PO I’ve been here for over 12        PO London has influences from       PO I would multiply the efforts
                                      developments.                                                                                 years, with a few stints abroad.     absolutely everywhere and these     to tackle the number of cycle
                                                                                                                                                                         collide with English wit.           accidents in the city. Of all the
                                      H&L What does the city offer                                                                  H&L Where is work and what is
                                                                                                                                                                                                             cities I have cycled in, London
                                      that you could not get elsewhere?                                                             the best thing about your office?    H&L What is the best piece
                                                                                                                                                                                                             is by far the worst.
                                      SR A melange of leading                                                                       PO I both live and have my studio    of professional advice you
                                      universities, financial institutions,                                                         in the Brunswick Centre. The         have received?                      H&L Best place for
                                      creative agencies, think tanks                                                                best thing about the space is the                                        a breakfast meeting?
                                      and policy institutions, linked         Q&A                                                   sunlight and glimpsing my small
                                                                                                                                                                         Stay on the Bus.                    PO Espresso Room on Great
                                      together by a comprehensive             Pernilla Ohrstedt                                     tree collection on the terrace.                                          Ormond Street – amazing coffee,

Q&A
                                      infrastructure and fused by
                                      London’s unique culture, which
                                                                              Architect and co-founder                              H&L Why did you initially choose     Look up Helsinki                    plenty of seats, great people.
                                                                              of Pernilla-Asif
Dr Seena Rejal                        is a mix of tradition, idiosyncrasy
                                                                                                                                    to set up in London?
                                                                                                                                    PO I came to study art and
                                                                                                                                                                         Bus Station                         H&L Best spot after hours?
                                                                                                                                                                                                             PO I like dancing. Notting Hill
Internet entrepreneur                                                         Stockholm-born Ohrstedt works
and CEO of 3D Industri.es
                                      and innovation.
                                                                              as an architect, designer and                         design at Saint Martins and then     Theory for an                       Arts Club has never let me down.
                                      H&L What is the best piece
Rejal is part of London’s new         of professional advice you
                                                                              curator; “London has by far the
                                                                              most interesting scene right now
                                                                                                                                    architecture at the Bartlett. That
                                                                                                                                    took seven years! I got hooked on    explanation. PO                     H&L Best view?
Internet revolution. His start-up                                                                                                                                                                            PO Regents Canal. Walk or cycle
                                      have received?                          for young architects,” she thinks.                    the city and found it hard
3D Industri.es is organising an                                                                                                                                          H&L And the best professional       eastwards in the morning and
                                      SR Sometimes it is better to ask        She works in a collaborative                          to leave.
internet of objects with a search                                                                                                                                        advice you would give?              westwards in the evening.
                                      for forgiveness than permission.        partnership with Asif Khan, and
engine that allows users to search                                                                                                  H&L Why do you think London          PO Stay on the Bus.
                                                                              together they designed the                                                                                                     H&L Tell us a fact about the
the web for 3D parts and plans.       H&L And the best professional                                                                 is a good city to be an
                                                                              celebrated interactive Coca-Cola                                                           H&L And where do you                city that we might not know.
“It's an exciting time to be here,”   advice you would give?                                                                        entrepreneur or a start-up?
                                                                              pavilion for the London 2012                                                               go in the city to relax?            PO The Eros statue on Piccadilly
Rejal, a born Londoner explains.      SR Always consult but have                                                                    PO It has some of the best design
                                                                              Olympic Park. Visitors could play                                                          PO I stay at home!                  is in fact Anteros Agape, Eros’s
“And it’s pre-saturation point,       conviction in your eventual                                                                   schools in the world that attracts
                                                                              the fractious and faceted red                                                                                                  prudish brother. It is by Sir Alfred
so it is on the rise.” He believes    decisions.                                                                                    young talent. A lot of that talent   H&L What is your most lasting
                                                                              box like a musical instrument.                                                                                                 Gilbert, and is one of the first
London’s location, perfectly                                                                                                        stays. This means an endless         memory of the city?
                                      H&L When you are away from              Ohrstedt spent most of last                                                                                                    statues to be cast in aluminum,
positioned between east and                                                                                                         potential to collaborate with        PO Running with the Olympic
                                      London what do you miss most            summer at the park; “some of the                                                                                               which is how it can balance
west, will ensure it remains an                                                                                                     creative clever people.              torch last summer!
                                      about it?                               best months of my life,” she says.                                                                                             so elegantly on one leg.
international hub. “When a
man is tired of London” he says
acknowledging the old adage,          London!
“he is tired of life!”
                                      Seriously, it's that
H&L Where do you live in London
and how long have you been            mix of having
in the city?
SR Born and bred in London.
                                      everything, but
Now I live in Pimlico, overlooking    with the right
the river.
                                      level of intensity
H&L Where is work and what is
the best thing about your office?     – it's just right. SR
SR I have a fantastic studio space
adjoining my apartment. Our           H&L What is your most
building had a brief moment           lasting memory of the city?
of glory as a backdrop to scenes      SR The Olympics of the summer
in the latest Bond movie.             gone is prominent.

H&L Why did you initially choose      H&L Best place for
to set up in London?                  a breakfast meeting?
SR It was emerging as an Internet     SR The Wolseley or the
hub and we wanted to be part          Regency Café.
of it. Resources seemed more          H&L Best view?
readily accessible. Also, London      SR Waterloo Bridge at night,
is a great brand and any business     looking both up and down
gains from that association.          the river.
H&L Why do you think London is        H&L Tell us a fact about the
a good city to be an entrepreneur     city that we might not know.
or a start-up?                        SR The Mitras temples found
SR Start-up culture has now           in the city are a direct link with
well and truly arrived here.          the Persians via the Romans.
There is an enormous amount
happening across intersecting                                                 Coca-Cola Beatbox by Asif Khan and Pernilla Ohrstedt, photo: Hufton & Crow

26 – Homes & London                                                                                                                                                                                                          Homes & London – 27
The future issue
Movers+shakers                                                              H&L What does the city offer
                                                                            that you can’t get elsewhere?
                                                                            TC It is such a cosmopolitan city.
                                                                            We are so near Europe and there
                                                                            are so many connections.

                                                                            H&L What is the best piece
                                                                            of professional advice you
Deluxe room at The Zetter Townhouse
                                                                            have received?
                                      Q&A                                   TC Work hard or look busy.
                                      Tony Conigliaro                       H&L The best professional advice
                                      Bartender and owner of                you would give?
                                      69 Colebrooke Row and                 TC Work hard or look busy.
                                      The Zetter Townhouse                  It is a good one to pass on.
                                      Born in Greenwich, Conigliaro         H&L Where do you go
                                      has run some of the city’s best       in the city for inspiration?
                                      bars. His experimental and            TC There are loads of places.
                                      molecular approach to mixing          The museums – the V&A is
                                      led him to co-founding the Drinks     especially good; any number
                                      Factory, a creative lab for like-     of the parks; or any number
                                      minded bartenders to come and         of the restaurants.
                                      innovate the craft. Conigliaro
                                      loves London; “it is only when you    H&L And where do you
                                      show others round your own city,      go in the city to relax?
                                      do you realise how many great         TC My back garden.
                                      things there are here.” With two
                                                                            H&L When you are away from
                                      successful bars already found
                                                                            London what do you miss most
                                      in the city, the entrepreneur set
                                                                            about it?
                                      his sites on the other side of the
                                                                            TC The Londoner’s sense
                                      channel and opened his latest
                                                                            of humour.
                                      venture, Le Cog, in Paris late
                                      last year.                            H&L What is your most lasting
                                                                            memory of the city?
                                      H&L How long have you lived
                                                                            TC There are too many to
                                      in the city?
                                                                            mention. When I think of London
                                      TC I’m a Londoner. I have lived
                                                                            I think of it as a sum of a whole
                                      north, west, south and east in the
                                                                            load of different parts.
                                      city but right now I live off the
                                      Gray’s Inn Road – it’s so central.    H&L If you were mayor for
                                      I can get to work by walking, I can   the day what would you do?
                                      get to the Eurostar by walking        TC I’d take the day off!
                                      and I can get to a major airport
                                                                            H&L Best spot after hours?
                                      very easily.
                                                                            TC Drinking? We can’t condone
                                      H&L Where is work and what is         that! One of the hotel bars.
                                      the best thing about your office?
                                                                            H&L Best view?
                                      TC We have a fantastic research
                                                                            TC The best view in London
                                      and development lab in the
                                                                            at the moment is from the Oblix
                                      Drinks Factory, which is located
                                                                            restaurant on the 32nd floor
                                      in an old building where Pink
                                                                            of the Shard.
                                      Floyd used to record.
                                                                            H&L Tell us a fact about the city
                                      H&L Why do you think London is
                                                                            that we might not know.
                                      a good city to be an entrepreneur
                                      or a start-up?
                                      TC I’ve lived here all my life.       Stalin and
                                      It would have been strange
                                      to set up somewhere else. There       Lenin met for                                                    REFLECT YOUR STYLE
                                      is such diversity and energy here;
                                      it can be very inspiring.
                                                                            the first time                                            INTRODUCING THE STERLING COLLECTION
                                                                            on Clerkenwell
                                                                            Green. TC                            Luxury Leather Goods and Accessories Hand Crafted in the United Kingdom   Tel: +44 (0)20 8877 1616
Tony Conigliaro

28 – Homes & London
The future issue
The diary

                                                                                                                                                                                                                                                                        Until 15 Sep                    3 – 7 Jul                                                       3 – 7 Jul
                                                                                                                                                                                                                                                                    Polo                            Henley Royal Regatta                                           Boston Ballet
                                                                                                                                                                                                                                                                    Windsor Great Park,             Henley-on-Thames                                               London Coliseum
                                                                                                                                                                                          Performance arts                    Events                                Egham, Surrey                   and River Thames                                               The Boston Ballet
                                                                                                                                                                                                                                                                    Enjoy a season of polo          Enjoy five days of                                             returns to London
                                                                                                                                                                                          Visual arts                         Museum Exhibition                     this summer at the              Regatta racing from                                            for the first time
Plan your future with our pick of the                                                                                                                                                                                                                               Windsor Great Park              top level to student                                           in 30 years with a
most interesting events taking place                                                                                                                                                      Sport                               Fashion                               in Surrey.
                                                                                                                                                                                                                                                                    www.guardspoloclub.com
                                                                                                                                                                                                                                                                                                    and junior level in
                                                                                                                                                                                                                                                                                                    the women’s and
                                                                                                                                                                                                                                                                                                                                                                   dynamic programme
                                                                                                                                                                                                                                                                                                                                                                   of classical and
across the capital this Summer.                                                                                                                                                           Food & Drink                        Shopping                                                              men’s category.                                                contemporary dance.
                                                                                                                                                                                                                                                                                                    www.hrr.co.uk/crews/                                           www.eno.org
                                                                                                                                                                                                                                                                                                    information/events

                                                                                                                                                                                                                                                                                                                           Jaap Oepkes

                                                         Until 5 Jul                                                                                                                        Until 7 Jul                                                                  9 – 14 Jul                                                  9 – 14 Jul                                                  10 Jul – 16 Feb 2014
                                                     Master Paintings Week                                                                                                              The Championships                                                           Hampton Court                                                Kew the Music                                               Club to Catwalk: London
                                                     Various Locations                                                                                                                  Wimbledon                                                                   Palace Flower Show                                           Kew Gardens                                                 Fashion in the 1980s
                                                     Master Paintings Week highlights a wide selection                                                                                  Watch defending                                                             Hampton                                                      See Blondie,                                                Victoria & Albert
                                                     of European paintings dating from the 15th to the                                                                                  champions and                                                               Court Palace                                                 The Human                                                   Museum

            July                                     20th centuries.
                                                     www.masterpaintingsweek.co.uk
                                                                                                                                                                                        young hopefuls
                                                                                                                                                                                        compete in
                                                                                                                                                                                        the traditional
                                                                                                                                                                                                                                                                    The largest of the
                                                                                                                                                                                                                                                                    RHS flower shows
                                                                                                                                                                                                                                                                    is a rich source
                                                                                                                                                                                                                                                                                                                                 League and Jools
                                                                                                                                                                                                                                                                                                                                 Holland perform
                                                                                                                                                                                                                                                                                                                                 at the annual
                                                                                                                                                                                                                                                                                                                                                                                             A tribute to London
                                                                                                                                                                                                                                                                                                                                                                                             fashion in the 80s, with
                                                                                                                                                                                                                                                                                                                                                                                             designs from Katharine
                                                                                                                                                                                        grass-court tennis                                                          of inspiration                                               outdoor summer                                              Hamnett, Betty Jackson
                                                                                                                                                                                        tournament.                                                                 for professional                                             music festival.                                             and more.
                                                                                                                                                                                        www.wimbledon.com                                                           and amateur                                                  www.kew.org                                                 www.vam.ac.uk
                                                                                                                                                                                                                                                                    gardeners alike.
                                                                                                                                                                                                                                                                    www.rhs.org.uk

                                                     © Cesare Lampronti Art Broker Finance Ltd                                                                                                                                                                                               Heather Appleton
                                                                © Saul Leiter HackelBury Fine Art courtesy Howard Greenberg Gallery

     Until 27 Jul                                                                                                                          Until 18 Aug                                                       Until 1 Sep                                                11 – 14 Jul                                                11 – 14 Jul                                                     12 – 13 Jul
Saul Leiter                                                                                                                           Summer Exhibition                                                   Gary Hume and                                             Coronation Festival                                          Goodwood Festival of Speed                                    First July
Huckleberry Fine Art                                                                                                                  Royal Academy                                                       Patrick Caulfield                                         Buckingham Palace                                            Goodwood Park                                                 Weekend Raceday
A London debut                                                                                                                        of Arts                                                             Tate Britain                                              A four-day festival                                          Thousands of motorsports fans flock to Sussex’s               Royal Ascot
for the retrospective                                                                                                                 The world’s                                                         An exhibition devoted                                     in the gardens of                                            Goodwood Park estate each summer to see                       Enjoy a competitive
selection of Saul                                                                                                                     oldest and largest                                                  to two British artists;                                   Buckingham Palace                                            endurance racers and championship-winning cars.               seven-race card on
Leiter’s beautiful and                                                                                                                open-submission                                                     Gary Hume, who has                                        marks the 60th                                               www.goodwood.co.uk                                            Property Raceday
exuberant paintings                                                                                                                   contemporary art                                                    won critical acclaim                                      anniversary of the                                                                                                         (Friday), and the Group
and painted                                                                                                                           show attracts                                                       for his innovative use                                    Queen's coronation.                                                                                                        2 Transformers and
photographs picked                                                                                                                    more than 150,000                                                   of colour and Patrick                                     www.coronation                                                                                                             Rectifiers Summer
from his personal                                                                                                                     visitors each year.                                                 Caulfield, a painter and                                  festival.com                                                                                                               Mile on Saturday to
collection.                                                                                                                           www.royalacademy.org.uk                                             printmaker known for                                                                                                                                                                 continue this summer’s
www.hackelbury.co.uk                                                                                                                                                                                      his bold canvases.                                                                                                                                                                   flat racing season.
                                                                                                                                                                                                          www.tate.org.uk                                                                                                                                                                      www.ascot.co.uk
                                                                                                                                                                John Bodkin © Royal Academy of Arts                                  Tulips, 2009, © Tate Britain                            Ian Jones                           Maksim Toome / Shutterstock.com

        Until 1 Sep                                                                                                                                 Until 1 Sep                                                                    Until 15 Sep                         12 – 14 Jul                      12 Jul – 7 Sep                                                        18 – 21 Jul
   Blumenfeld Studio                                                                                                                            IncrEdibles                                                                    BP Portrait                          Wireless Festival               BBC Proms                                                             Cirque du Soleil
   New York, 1941-1960                                                                                                                          Kew Gardens                                                                    Award                                Queen Elizabeth                 Royal Albert Hall                                                     Alegría, The O2
   Somerset House                                                                                                                               Bompas & Parr is transforming                                                  National                             Olympic Park                    The eight-week                                                        True to its name
   Erwin Blumenfeld – a Berlin-                                                                                                                 the Palm House pond into                                                       Portrait Gallery                     The Wireless 2013               Proms season                                                          – Alegría means
   born dada artist-turned-                                                                                                                     the Tutti Frutti experience                                                    A showcase                           line-up includes                can always be                                                         'joy' in Spanish
   fashion photographer                                                                                                                         as part of the weird and                                                       of the best in                       headline acts Justin            relied on to inject                                                   – this acrobatic
   became a leader in his field                                                                                                                 wonderful world of incredible                                                  contemporary                         Timberlake and Jay              new life into                                                         spectacle
   when he moved to New York                                                                                                                    edible plants at Kew Gardens’                                                  portrait painting                    Z, as well as some              classical music.                                                      captures the
   in the 1940s. This exhibition                                                                                                                summer festival. Enjoy a                                                       from across                          of the biggest                  www.bbc.co.uk/proms                                                   energy of youth.
   of more than a hundred works                                                                                                                 unique view of Kew and visit                                                   the globe.                           names in rap and                                                                                      www.cirquedu
   homes in on the decades.                                                                                                                     the giant Pineapple Island                                                     www.npg.org.uk                       hip hop.                                                                                              soleil.com
   www.somersethouse.org.uk                                                                                                                     at the centre of the pond.                                                                                          www.wireless
                                                                                                                                                www.kew.org/incredibles                                                                                             festival.co.uk
Spring Fashion 1953 for Vogue ©The Estate of Erwin Blumenfeld                                                                                                                           Bompas and Parr                                                                                                                             Chris Christodoulou

30 – Homes & London                                                                                                                                                                                                                                                                                                                                                                              Homes & London – 31
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