INVEST IN MADRID A BUSINESS-FRIENDLY ECONOMY - Comunidad de Madrid
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INVEST IN MADRID A BUSINESS-FRIENDLY ECONOMY
A BUSINESS FRIENDLY ECONOMY
1
EXCEPTIONAL
2 HUMAN CAPITAL GEOSTRATEGIC
LOCATION AND WORLD CLASS
3 INFRASTRUCTURE
4 LEADERSHIP IN INNOVATION
5 UNIQUE QUALITY OF LIFE
6 SUMMARY
A BUSINESS FRIENDLY ECONOMY
KEY FIGURES
1
SIZE
8.028 Km2 (1,6% of Spain)
POPULATION 2017
6,5 million (14% of Spain),
Most densely populated region in Spain (810 inhab/Km2)
NOMINAL GDP 2017
219.975M.€ (+3,7% real growth / 18,9% of Spain)
PER CAPITA GDP 2017
•33.809€, 1st region in Spain
•35% higher than the national average
GDP BY SECTOR 2017
4%
11% 0%
Services
Industry
Construction
Agro
85%
Source: CRE (INE)
4 I nve s t i n M a dr i d
ECONOMIC DRIVER OF SPAIN
1
REAL GDP GROWTH 2017 2018F 2019F
% annual variation MADRID 3,7% 2,7% n/a
SPAIN 3,1% 2,8% 2,2%
EU-28 2,3% 2,4% 2,0%
GERMANY 2,5% 2,5% 2,0%
FRANCE 1,8% 2,1% 2,0%
ITALY 1,5% 1,5% 1,1%
UK 1,8% 1,6% 1,5%
USA 2,3% 2,9% 2,7%
IMF: “ IN THE COMING YEARS SPAIN IS GOING TO BE THE
FASTEST GROWING OF THE BIG AND ADVANCED EUROPEAN
ECONOMIES, ONLY THE US WILL SLIGHTLY PERFORM BETTER”
… MADRID REGION LEADS THIS TREND
Madrid, an economic locomotive, is the main financial hub and
decision-making centre in Spain.
Sources: CRE (INE) and IMF WEO Spring Forecast
5 I nve s t i n M a dr i d
BUSINESS DECISION-MAKING CENTRE
1
65% of the largest companies in Spain are in Madrid
3rd city in the European Union (after London and Paris) with the most operational head
offices of multinational companies, according to the 2016 FORTUNE 500 list (Santander,
Telefonica, Repsol, ACS and Mapfre).
Madrid is home to the head offices of the majority of the leading Spanish companies: 2 out of every 3
Spanish companies on the Forbes 2000 Global companies list are based in Madrid
8 I nve s t i n M a dr i d
LEADER IN SECURING FOREIGN DIRECT INVESTMENT (FDI)
1
40% of all foreign businesses in Spain are in Madrid… Do you want to know why?
• Efficient and market-oriented economy
• The lowest fiscal pressure among the Spanish regions
• A Regional Government in tune with investor`s needs and commited to
reducing red tape
• Legislative & regulatory decision-making centre
• First financial hub in Spain, home of the main national and international financial
institutions
7 I nve s t i n M a dr i d
6 OF EVERY 10€ INVESTED IN SPAIN ARRIVE IN MADRID
1
FOREIGN DIRECT INVESTMENT INFLOWS
NETT OF ETVE
For investments in Spain, Madrid is the 1st
choice. 100%
90%
38,9 43,9
80%
70%
60%
50%
40%
61,1 56,1
30%
20%
10%
0% 0
2017 1993-2017 Rest of Spain
Madrid
Source: Datainvex, Ministry of Economy, Industry and
Competitiveness
8 I nve s t i n M a dr i d
COMPETITIVE REGULATORY & TAX FRAMEWORK
1
Tax rates in Madrid are competitive at a European level. Taxation is
attractive for both businesses and employees.
Stable fiscal framework and high legal certainty:
In recent years, the European Commission has been especially active in the
area of state tax benefits, starting numerous procedures and investigations in
the fight against base erosion and profit shifting (BEPS).
These investigations into dubious national practices in the area of tax rulings
have not affected Spain.
9 I nve s t i n M a dr i d
PERSONAL TAXES IN MADRID ARE AMONG THE
LOWEST WITHIN EUROPEAN CITY CAPITALS
1
TAX BURDEN - 2016
25,0
The tax model for individuals contains
favorable regulations for residents
20,0 (marginal rate lower than major
European neighbouring countries),
equity (100% tax exemption for
15,0 equities under 2M€ only in Madrid
region), inheritance and donations
(99% benefit for family members only
10,0 in Madrid region).
5,0
0,0
Source: OECD Latest Data, 04/04/2018
10 I nve s t i n M a dr i dMADRID OFFERS A FAVOURABLE TAXATION AND HIGH
DEDUCTIONS FOR R&D
CORPORATE TAX (CT)
1
This includes provisions and regimens which favor multinational companies; highlights include its dividend
and capital gains (derived from participation on other Spanish or foreign companies) regimen:
• It is respectful towards Region Law, containing the principles of the BEPS project and is in line with the CT in the main
European countries.
• PE and VC firms have a 99% tax exemption on received dividends and capital gains (derived from the selling of
shares).
GENERAL CORPORATE TAX COMPARISON 2017
33
40,00 29 29 28
25 25
20
30,00 13
20,00
10,00
Paris Berlin Hamburg Milan Amsterdam Madrid London Dublin
0,00
France Belgium Germany Portugal Greece Italy Austria Netherlands Spain Denmark Sweden Ireland
Source: OECD Latest Data, 04/04/2018
11 I nve s t i n M a dr i dEXCEPTIONAL HUMAN CAPITAL
HIGHLY QUALIFIED PEOPLE & AVAILABILITY
2
HIGHLY QUALIFIED & MULTICULTURAL WORKFORCE
• Workforce of over 3.4 million people.
• Diversity: 17.8% of the total population is foreign-born, representing over
180 different nationalities.
• 48,5% of the workforce has a university degree (32,6% in the EU-28,
according to Eurostat in 2016).
13 I nve s t i n M a dr i dCOMPETITIVE AND COST-EFFECTIVE WORKFORCE
2
ESTIMATED HOURLY LABOUR COSTS
for the whole economy
Norway
Iceland (€, 2017, Companies with 10 employees or more)
45
Bulgaria
Romania
Lithuania
Latvia
Hungary
Poland
Croatia
The moderation of Slovakia
Czech Republic
wages has made it possible Estonia
for Spain to maintain its Malta
Portugal
competitiveness, while costs Greece
continue to increase Cyprus
significantly throughout the Slovenia
Spain
rest of the European Union. United Kingdom
Italy
Ireland
Finland
Austria
Germany
Netherlands
France
Sweden
Luxembourg Salaries
Belgium
Denmark Other costs
Euro area (EA-19)
EU-28
0
Source: EUROSTAT 10 20 30 40 50 60
14 I nve s t i n M a dr i dTOP NOTCH UNIVERSITIES AND BUSINESS SCHOOLS
UNIVERSITIES
2
The Region of Madrid has 6 public and 8 private universities, plus private higher education centres, and it
helds the headquarter for distance education (UNED and UDIMA).
The total number of registered university students in the Region of Madrid was 307.807 in 2016-2017.
RANKING 2017 DE MBA EUROPEOS DE FINANCIAL TIMES
Position Institution Country
1 London Business School UK
BUSINESS SCHOOL 2 HEC París France
3 IE Business School Spain
Madrid is home to some of the most internationally 4 Universidad de St. Gallen Switzerland
renowned businesss schools, according to the main 5 Insead France
international rankings (Financial Times, Forbes, etc.): IE, 6 SDA Bocconi Italy
7 IESE Business School Spain
IESE, ESADE
8 ESADE Business School Spain
9 Rotterdam School of Management Netherlands
10 IMD Switzerland
15 I nve s t i n M a dr i dEDUCATING TOMORROW’S TALENT
2
Madrid is the only European region in the top 10 ranking of
English-medium international schools
Madrid offers one of the best educational systems among the Spanish
240
regions, with high levels of quality in both public and private schools.
180
About 650 schools and institutes have launched
bilingual educational plans in Spanish and English. 140
150
118 119 120 120
109
100
36 of the 100 best schools in Spain are in Madrid.
Abu
Madrid has some of the most important Tokyo Bangkok Shanghai
Bnos.
Aires
Karachi Beijing Doha
Dhabi
MAD Dubai
international schools (British Council, Hastings School,
International College Spain, King’s College, Lycée Français, The
Source: ISCG - International Schools Consultancy Group
English Montessori School, Scuola Italiana or Deutsche Schule)
16 I nve s t i n M a dr i dENGAGEMENT & COMMITMENT
2
24,5%
These rates show that Spain is one of the European countries where
the employees are more engaged and committed to the companies 31,6%
14,5% 20,5% 26,1% 25,9%
23,0%
20,4% 15,5%
23,2%
29,4%
24,2%
28,2%
Source: Global Employee Engagement Index
16 I nve s t i n M a dr i dGEOSTRATEGIC LOCATION AND WORLD CLASS INFRASTRUCTURE
ACCESS TO THE MAIN INTERNATIONAL MARKETS
3
Madrid offers access to
+1.600 M Customers
V
Madrid offers a privileged position to acces
key markets in Europe, Latin America and the
North of Africa
18 I nve s t i n M a dr i dKEY ACCESS TO LATIN AMERICA
3
Barajas is the leading European airport ASIA
for flights to Latin America: 20% of all US & CANADA EUROPE
US & CANADA
connections between Europe and Latin
America.
MIDDLE EAST
FLIGHT DESTINATIONS FROM MADRID TO LATIN AMERICA AFRICA
LATINAMERICA
Argentina (Buenos Aires) Cuba
Perú (Lima) (La Habana, Santiago)
Guatemala (Guatemala) Dominican Rep. AFRICA
El Salvador (San Salvador) LATIN
(Santo AMERICA
Domingo,
Venezuela (Caracas) Punta cana)
Brazil (Sao Paulo, Río, Salvador) Ecuador (Quito, Guayaquil) 188 DIRECT FLIGHT
Bolivia (Santa Cruz) Mexico (México DF, Cancún)
DESTINATIONS FROM
MADRID
Panamz (Panamá) Puerto Rico (San Juan)
Costa Rica (San José) Uruguay (Montevideo)
Chile (Santiago de Chile) Colombia (Bogotá, Cali, Medellín)
19 I nve s t i n M a dr i dMADRID IS THE MAIN HUB FOR FINANCIAL AND MULTILATERAL
LATIN AMERCIAN INSTITUTIONS IN EUROPE
3
Spain is the 2nd world investor in Latin America, after the US. Madrid hosts the headquarters of most Latin
American institutions and multinationals with interests in the EU, as well as those of European companies that do
business with Latin America.
LIST OF RELATED INSTITUTIONS IN MADRID
• Inter-American Development Bank • UNESPA (Spanish Association of • Ibero-America Europe Foundation • International Pension Funds Administrators
(IADB) Federation
Insurers and Reinsurers )
• Carolina Foundation
• Andean Development Corporation • FIDES (Inter-American Federation • SEGIB (Ibero-American General
(CAF) Secretariat)
of InsuranceCompanies) • Ibero-American Financial
• Ibero-American Secretary General • LATIBEX, international market for Corporation • Inter-American IOSCO Committee
• EU, Latin America, Caribbean (International Organization of Securities
• America House Latin American securities
Commissions)
• Miami Club in Madrid Summits Secretariat
• CECA (Spanish Confederation of • PIOB (PublicInterestOversightBoard)
• Ibero-American Stock Exchange • Ibero-American Investment Fund
Saving Banks)
Federation Federation • Organisation of Ibero-American States
20 I nve s t i n M a dr i dBEST EUROPEAN PLATFORM FOR DOING BUSINESS
WITH LATIN AMERICA
3
Spain and Latin America have signed 18
Agreements to Avoid Double Taxation and
20 Agreemenst for Protection and
Promotion of Reciprocal Investments
MAXIMUM BUSINESS PROTECTION IN LATIN
AMERICA
• 18 Agreements to Avoid Double Taxation between Spain and Agreements to
Central and South America: Argentina, Bolivia, Brazil, Barbados, Avoid Double
Taxation
Chile, Colombia, Costa Riva, Cuba, Dominican Republic, El
Salvador, Ecuador, Mexico, Panama, Peru, Jamaica, Trindad & Agreements for
Protection and
Tobago, Uruguay and Venezuela. Promotion of
Reciprocal
• 20 Agreemenst for Protection and Promotion of Reciprocal Investments
Investments:
Argentina, Bolivia, Colombia, Costa Rica, Cuba, Chile, Ecuador, El
Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua,
Panama, Paraguay, Peru, Dominican Republic, Trinidad & Tobago,
Uruguay and Venezuela.
21 I nve s t i n M a dr i dSPANISH LANGUAGE AS KEY FACTOR FOR BUSINESS
DEVELOPMENT
3
SPANISH IS A SIGNIFICANT INSTRUMENT IN COMMERCIAL INTERNATIONALISATION
Spanish is the second most used language in internet international
2º
communications, both by number of users and number of web pages.
Spanish is the second most spoken language in the world by number of people
2º
who can claim it as a mother tongue, with 450 million speakers.
576 million people speak Spanish as either their first or second language and
576
M
another 500 million plus can be included as those who have learned it as a
foreign language. Forecasts point to 754 million native Spanish speakers by 2050.
Spanish is a significant instrument in commercial internationalisation: sharing a
* language (in a sample with a strong presence of Spanish speaking countries)
increases the bilateral flows of foreign direct investment (FDI) seven-fold.
22 I nve s t i n M a dr i dNERVE CENTRE OF THE SPANISH MARKET
• Madrid is the main hub of the most extensive
3
high-speed rail system in the world (covering
NATIONAL RAIL NETWORK
3,000 km), second only to China. Madrid is a maximum
of 3 hours by high-speed train from the main cities in High-Speed lines now available
New high-speed lines
Spain (Barcelona, Valencia, Málaga, Sevilla,…).
• An extensive regional network of motorways
connects the towns in the Region of Madrid
to the national network, forming the backbone of
V
the territory and ensuring access to the rest of the
peninsula from anywhere in the Region.
• Madrid is the origin and centre of the
national transport network. Madrid is a maximum
of 6 hours by road from all other major cities and towns
in Spain. Two high-capacity roads cross the border with
France and there are high-speed rail connections with
the rest of Europe
23 I nve s t i n M a dr i dLEADING AIRPORT IN THE SOUTH OF EUROPE
EUROPEAN AIRPORTS BY TRAFFIC
3
Passengers in 2016 (millions)
0 80
• 1st Spanish airport and 5th in Europe for
passenger and cargo traffic. LONDON HEATHROW 75.7
PARIS-CHARLES DE GAULLE 65.8
• Capacity for 70 million passengers a year AMSTERDAM-SCHIPOL 63.5
Large margin for additional traffic with no risk of
FRANKFURT 60.6
congestion.
ADOLFO SUAREZ MADRID-BARAJAS 49.1
• Exceptional intermodal connectivity: the BARCELONA-EL PRAT 43.7
airport is 12 km from the city centre LONDON-GATWICK 43.1
(20mins). The Metro and Suburban trains and the MUNICH 42.1
bus network connect the airport to the city of Madrid ROMA LEONADO DA VINCI-FIUMICINO 41.5
and the surrounding metropolitan area.
PARIS-ORLY 31.2
24 I nve s t i n M a dr i dONE OF THE MOST MODERN PUBLIC TRANSPORT SYSTEMS IN
EUROPE
3
Madrid EMT Other means of public transport
Intercity buses
Underground
Madrid, like other European regions, is a pioneer
The Region of Madrid has one of The Madrid ‘Empresa Municipal de in alternative transport services: car-sharing,
the most advanced modern Transportes‘ runs the city bus system bicyclehire, electric motorbikes and cars for hire,
underground systems inEurope: –one of the largest networks in etc.
Europe:
• 294 km tracks • 430 million users in 2016
• 13 lines and 301 stations • Over 2,000 buses
• Single ticket: €1.50 • 208 lines (182 daytime and 26 night-time
• 626 million users in 2017 working 365 days a year)
• Express connection to the airport
• 10,367 stops in a 3,705 km network
• Single ticket: €1.50
Regional trains and
buses
The Madrid Region has a transport
network comprised of suburban trains Other means of public
and middle distance buses to link transport
downtown Madrid with all the
municipalities and towns in the region:
The taxi system in Madrid comprises a fleet
• 391 km local trains of 16,000 vehicles working 24/7 for the city.
• 324 intercity lines
25 I nve s t i n M a dr i dOFFICES AVAILABLE AT VERY COMPETITIVE PRICES
3
RENTAL PRICE COMPARISON FOR PRIME OFFICE SPACE PER CITY
(Q2 2017; €/sqm/year)
856
772
646
520 474
390 360
348
306
London Paris Dublin Milan Frankfurt Amsterdam Berlin Madrid Hamburg
Source: CBRE; Aguirre Newman; British Office Council; Cityoflondon.gov; EY analysis
26 I nve s t i n M a dr i dLEADERSHIP IN INNOVATION
ADVANCED BUSINESS ENVIRONMENT
4
Madrid is the 2nd region in Spain in terms of HIGH TECH EMPLOYMENT
industrial production and the 3rd in terms of (Jobs, thousands)
exports volume, leading Spanish region for
technological exports. (1)
ÎLE-DE-FRANCE 373,7
Madrid is the national leader in engineering:
• 39% of companies, MADRID 242
• 75% of revenue,
• 47% of total employment in this sector. LOMBARDIA 206
2nd region in the EU-28 for technology-related OBERBAYERN 179
employment: 242,000 professionals working in high-
tech industrial and services sectors in 2016 (36.8% of LAZIO 151
Spanish high-tech jobs). (2)
Source: (1) DATACOMEX 2017;
(2) EUROSTAT 2017
28 I nve s t i n M a dr i dLEADER FOR HEALTHCARE COMPANIES
4
72% of the world’s largest biomedical and pharmaceutical companies are in Madrid.
Madrid has been particularly successful in recent years in attracting
and creating a healthcare ecosystem:
MAIN FOREIGN BIOPHARMA COMPANIES
MAIN FOREIGN MEDICAL DEVICES COMPANIES
29 I nve s t i n M a dr i dLEADER FOR ICT & AEROSPACE COMPANIES
4
Madrid has been particularly successful in recent years in attracting and
creating a business ecosystem in both the ICT & Aerospace sectors:
MAIN ICT COMPANIES MAIN AEROSPACE COMPANIES
One of the largest aeronautical clusters in Europe,
accounting for 65% of sector turnover in Spain
The headquarters of all the big
telecommunications companies operating in
Spain and nearly 50% of all IT firms are housed
in Madrid.
30 I nve s t i n M a dr i dLEADER FOR BUSINESS SERVICES
4
REPRESENTATIVE PLAYERS IN MADRID
Source: Deloitte Research 2016
31 I nve s t i n M a dr i dRESEARCH & DEVELOPMENT LEADERSHIP IN SPAIN
4
SPAIN'S LEADING R&D CENTRE
1st region in Spain as per R&D spending: 25
1st
• 3.504 million euros, 1,66% del PIB (España:1,19%).
43 Madrid
• Leader in R&D employment: 26,4% of total in Spain.
• Leading spender in technological innovation: 5.128 mill.€ 37% V 23
of national total.
Madrid is home to 43 of the 135 National R&D
43 Centres (Consejo Superior de Investigaciones
Científicas). CSIC ranks 16th in the world according to the
SCImago-Institutions Ranking (SIR) 2017. 11
Source: INE, Eurostat & CSIC
32 I nve s t i n M a dr i dNATIONAL CENTRE FOR R&D
4
LEADER IN PRIVATE CENTRES FOR R&D EXCELLENCE
Madrid has been particularly successful in recent years in attracting and
growing a centres for R&D excellence:
33 I nve s t i n M a dr i dSTRUCTURE FOR ENTREPRENEURSHIP, DEVELOPMENT AND
INNOVATION
Businesses with innovative
4
Innovative trail-blazing SMEs
Business • Employer
Fabric • Start-ups potential
6 CAMPUSES OF 20 HEALTH 7 UNIQUE SCIENTIFIC & 9 RESEARCH CENTRES 6 SCIENCE &
INTERNATIONAL RESEARCH TECHNICAL
TECHNOLOGY PARKS
EXCELLENCE CENTRES INFRASTRUCTURES
• Campus Moncloa • 12 foundations for • CSIC (Higher Council of Scientific
Source of diverity hospital • UPM Institute of Opto- Research) • Madrid Scientific Park
biomedical electronic Systems
• UAM Campus of research • CIEMAT (Energy, Environment and • Tecnoalcalá
Int’l Excellence • National Electron Technology Research Centre)
• 8 health research Microscopy Centre • LeganésTecnológico–
• Campus of institutes • IGME (Spanish Mining & Geology Carlos III University
Knowledge • High Security Biological Institute)
Universidad Carlos III Laboratory • Tecnogetafe
• Instituto deSaludCarlos III (Health
• 12 TECH Campuses • Advanced Three- Institute) • MóstolesTecnológico
“tech” of Dimensional Image
International Infrastructure • CNIO (National Oncology Research • Association of Electronic,
Excellence Centre) Information Technology,
Universidad • StellaratorIJ-II and Techno- Telecommunications and
Politécnica fission Digital Services & Content
Laboratories(CIEMAT) • INTA (National Space Technology Companies (AMETIC)
• Campus of Institute)
intelligent energy • INTA Aerial Research
Universidad de Platforms • CEDEX (Public Works Study &
Alcalá de Henares Experimentation Centre)
• Spanish Supercomputer
Network Hub • CEM (Spanish Meteorology Centre)
• IGN (National Geographic Institute)
34 I nve s t i n M a dr i dNATIONAL INNOVATION CENTRE
4
DYNAMIC ENTREPRENEURIAL ECOSYSTEM
Madrid is home to 20% of all companies established in Spain in 2016.
20% More businesses are established each year in the city of Madrid than in
Barcelona, Valencia, Seville and Zaragoza put together.
Largest national concentration of high-growth, high-potential start-ups:
20%
20% of total.
Madrid is one of the European cities with the highest number of business
accelerator and incubator schemes for entrepreneurs.
Thanks to its innovation-friendly Environment, Google has opened an
Entrepreneur Campus in Madrid, the 2nd in Europe after the London Campus.
35 I nve s t i n M a dr i dUNIQUE QUALITY OF LIFE
SECURITY, FIRST RATE PUBLIC SERVICES, AND AN
UNBEATABLE CULTURAL AND GASTRONOMIC OFFER
5
MADRID: A EXCEPTIONAL PLACE TO LIVE
ONE OF THE SAFEST CAPITAL CITIES
Madrid is one of the safest cities in Europe, standing with a very low crime rate..
FIRST RATE PUBLIC SERVICES
• Bilingual education in over 650 public schools and education centres. Wide
range of private international schools.
• The healthcare system in Madrid is universal and highly advanced. Over 80
public and private hospitals across the Region, boasting some of the highest quality
standards in Europe.
WARM AND SUNNY CLIMATE AND GREAT CULTURAL, GASTRONOMIC AND
SHOPPING OFFER
37 I nve s t i n M a dr i dA SAFE PLACE: EVEN SAFER THAN THE EUROPEAN AVERAGE
5
Spain ranks 25th in the Global PeaceIndex, higher than countries like
UK, France or Italy
• 34 police stations in Madrid.
• 6.100 policemen patrolling the region.
• €100 million public budget for security and public safety.
COMPARISON OF INDICTMENTS MADE PER 100,000 INHABITANTS (2014)
Indictments for rape Indictments for assault Indictments for theft
58,2 156 1.701
41,5 287 1.688
20,4 36 412
47 345 2.174
N.D. 109 2.136
46,8 299 3.603
Fuente: Eurostat; EY analysis
38 I nve s t i n M a dr i dA SAFE PLACE: EVEN SAFER THAN THE EUROPEAN AVERAGE
5
One of the safest cities in the World (12) and the 4th in Europe.
2
1
7 6 3
8
2
9
10
5
4 11
Source: The Economist
38 I nve s t i n M a dr i dAN EXCELLENT, PROFESSIONAL HEALTHCARE SYSTEM
5
The region of Madrid has 36 public hospitals and 45 According to a recent ranking compiled by
private healthcare facilities with 14,728 and 6,750 beds, Bloomberg, Spain is classified as having
respectively. the third most effective healthsystem in
Foreigners who are not registered as residents in Spain will
the world, behind only Hong Kong and
also receive healthcare under the criteria of the National Health
Singapore.
System.
FREE (WITHOUT CO-PAYMENT) HEALTHCARE SYSTEM MOST EFFICIENT HEALTHCARE SYSTEM
Efficiency Life
Rank Country
Score Expectancy
1 Hong Kong 88,9 83,9
Primary Healthcare
2 Singapore 84,2 82,6
3 Spain 72,2 83,8
Specialised 4 South Korea 71,5 82,1
Outpatient Clinics 5 Japan 68,2 83,5
6 Italy 67,7 82,6
7 Israel 66,8 82,1
8 Chile 65,2 81,5
Hospital Stays 9 UAE 64,3 77,4
10 Australia 62,0 82,2
ER
Source: European Commission;
Prescribed Drugs Ministry of Health; EY analysis.
39 I nve s t i n M a dr i dEXCELLENT URBAN INFRASTRUCTURE
5
Madrid has a highly sophisticated, competitive and efficient
transport system. The Madrid Metro (300 km and 301 stations) is
modern, safe, clean and efficient providing fast and cost-effective
transport across the city and its metropolitan area.
Madrid is one of the capital cities with the least congestion in the
world, with much less traffic than the majority of European cities.
25% 30% 40%
Source: TOMTOM Traffic Index
40 I nve s t i n M a dr i dUNIQUE QUALITY OF LIVE WITH AN AFFORDABLE COST
5
Madrid has consistently shown, year after year, a strong performance in cost and quality of living rankings. Spain
as a country places 4thon the OECD WORK-LIFE BALANCE INDEX.
According to the World Economic Forum, Spain is the 2nd best destination for expats.
COST OF LIVING –País
Puesto WORLD 2018
1 Hamilton, Bermuda
EUROPE: Cost of Living Index - 2018
2 Zurich
+ 29 Singapore
23 Paris
36 Dublin
40 Amsterdam
The Region of Madrid has an accessible cost of
42 London
V living –lower than the main European regions.
66 Milan
98 Frankfurt
185 Berlin
274 Madrid
400 Jakarta
463 Mexico DF
-
500 Delhi
525 Cairo
Chart source: Cost of Living Index, Numbeo
41 I nve s t i n M a dr i dCULTURAL AND GASTRONOMIC OFFER
5
THE BEST GASTRONOMY & CULTURE
Madrid has one of the best-preserved historic quarters in Europe, with extensive
pedestrianised areas complemented by a broad range of tourist attractions, cafes,
bars, restaurants and shops.
Paseo del Arte: 3 of the most important museums in the world (Prado, Thyssen and
Reina Sofía) are all within 10 minutes of each other in Madrid.
• The Prado Museum has an exceptional collection of work by Velázquez, Goya and El Greco.
• The Reina Sofía Museum is home to Guernica by Picasso and a wide selection of art from
the 19th century to modern day (Miró, Kandinsky, Dalí)
• The Thyssen Museum has a fascinating collection ranging from Gothic and Renaissance
masterpieces to Modern Art by artists such as Hopper or Bacon.
One of Madrid's biggest attractions is its abundance of bars, restaurants and
terraces (+3,000, 20 of them with a Michelin star) always very busy from mid-
morning to nightfall.
42 I nve s t i n M a dr i dMADRID IS A GREAT PLACE TO GO SHOPPING
5
MADRID: 2ND BEST SHOPPING DESTINATION IN EUROPE
EUROPEAN CITIES
Rank City Name Overall score
1 London 67,3 10 Budapest 59,6
2 Madrid 67,1 11 Milan 59,3
3 Barcelona 67,1 12 Vienna 59,1
4 Paris 65,5 13 Istambul 58,4
5 Rome 62,9 14 Dublin 57,6
6 Berlin 62,3 15 Brussels 56,8
7 Lisbon 61,6 16 Athens 56,2
V 8 Amsterdam 61,3 17 Munich 55,5
9 Prague 59,7 18 Copenhagen 54,1
19 Moscow 53,9
In shopping centres like Las Rozas Village
and Parque Sur and downtown streets like
Gran Vía and Serrano, you can find all the
major international stores and boutiques.
Shops Affordability Convenience Hotels & Transport Cuture & Climate
2nd 11th 11th 5th 7th
43 I nve s t i n M a dr i dGUARANTEED LEISURE AND FUN
5
UNBEATABLE SPORTS
AVERAGE ATTENDANCE AT MATCHES The Region of Madrid is one of the main European
hotspots for sport, with events ranging from football to the
Tennis Master Series and the recent 2014 European Basketball
REAL MADRID 89,8% tournament organised in the Spanish capital.
ATLÉTICO MADRID 86,9%
The Region has 4 first-division teams in the Spanish
ATHLETIC 83,2% football league "La Liga": Real Madrid, Atlético de Madrid,
Leganés and Getafe.
VALENCIA 82,8%
EIBAR 80,5% The locals are also really passionate about basketball, thanks
to the big first-division teams in the city such as Estudiantes,
BARCELONA 78,6% Real Madrid or Fuenlabrada.
MÁLAGA 77,7%
The Region of Madrid offers ample opportunity to take part in any
SEVILLA 73,4% number of sports such as tennis, hiking, climbing, skiing,
GRANADA 72,3%
cycling and many more.
RAYO VALLECANO 72%
Madrid offers golf courses catering to all preferences
and levels, where you can both improve your golfing skills or
simply get yourself started with this relaxing sport
44 I nve s t i n M a dr i dENJOYABLE ENVIRONMENT: SUSTAINABILITY & A VERY GOOD CLIMATE
5
The Region of Madrid supports Average temperature: 15º C
sustainability and environmental
friendliness:
Max. average monthly temperature 2015: 26,5º C (July)
• Over half of the land in the Region of Madrid is
protected for environmental reasons.
• The región is home to 9 protected areas, including
Min. average monthly temperature 2015: 6,3º C (January)
the Sierra de Guadarrama National Park.
• According to the Arcadis Sustainable Index, Madrid
was classified as the 9th most sustainable city
in the world in 2015. Over 100 days of completely clear skies per year
In 2017, Spain has been said to have again
the most competitive tourism sector in the
world, according to the World Economic
Forum.
Spain received 82 million tourists in 2017
(2nd country by number of visitors and income
generated by tourists)
45 I nve s t i n M a dr i dSUMMING UP
5 REASONS FOR
CHOOSING MADRID
1. ECONOMIC 2. ACCESS TO 3. QUALIFIED AND 4. INNOVATIVE AND 5. HIGH QUALITY
POWERHOUSE AND MARKETS: COST-EFFICIENT DYNAMIC BUSINESS OF LIFE AND
MAIN DECISSION STRATEGIC LABOUR FORCE ECOSYSTEM AFFORDABLE
CENTER IN SPAIN LOCATION COST OF LIVING
AND EXCELLENT
INFRASTRUCTURE
National leadership in Latinamerican Among the Leader in private Unique quality of
foreign investment. business and air European regions and public centres life.
hub. with higher number for r&d excellence.
Competitive tax
of tech employees. Security, public
regulation. Top notch
Largest national services, climate,
communications.
65% of the largest 3 business schools concentration of culture, gastronomy,
companies in Spain Prime offices and among the top ten in high-growth, high- leisure, sports &
are in Madrid housing at Europe. potential start-ups: shopping.
competitive costs. 20% of total.
47 I nve s t i n M a dr i dINVEST IN MADRID
SERVICES PORTFOLIO
Identification of investment
opportunities
SECTORS OF INTEREST
Information on the applicable
regulatory framework
Guidance on applicable aid and R&D & Applied Biotech, medical devices
incentives Aeronautics Science Centres & Pharma Industry Healthcare
Scouting for office space and
industrial locations
Brokering with the public
administration International customer Space
Motor & Car parts support and shared Electronics & ICT
Technology
Help in seeking funds from Industry services centres nanotechnology
international donors
Support in recruiting, hiring and
retaining qualified staff
Facilitating relations with local
partners
48 I nve s t i n M a dr i dCOMPANIES`EXPERIENCE
Quality of life in Spain is not just sun and the beach. It goes beyond that and represents a factor of
undeaniable appeal, facilitating the expatriation of foreign senior personnel.
Benoît Carpentier, Saint Gobain Managing Director for Iberia and Morocco
Spain’s differentiating factor is its workforce, whose performance and creativity in the pharma industry
contributes to the companies’ competitiveness.
YvesBilliet,ChiefOperationsManageratSanofi-Aventis
Hewlett-Packard's R&D centre is acting as a magnet for new international businesses and activities in
Spain.
The choice of Madrid is due to its strategic location in Europe, the availability of highly competitive
professional talent and also has the advantage of sharing language with Latin America.
61 I nve s t i n M a dr i dCOMPANIES`EXPERIENCE
“adrid is the headquarters of most European and American companies operating in the Iberian
peninsula, southern Europe and the Maghreb.
We have a big R&D centre with about 400 people working in the latest technology.
JurgenArts, VP & CFO Region North America
It stands out for its proximity to the political and economic decision centre.
Eduardo Montenegro, General Manager
I have plenty of talent in Madrid. Second to London, the biggest university population in Europe is in
Madrid, +300,000 students -15% of them foreign, coming from 25-30 different countries- and that
basically meant that we were going to have all the talent that we needed.
We have a number of software services teams around the globe and one thing that is absolutely
essential for us is communications and the connectivity in terms of direct international flights is
significantly better in Madrid.
We needed absolute reliability and very high speed for terabytes of data coming in.
Jaime Giné, General Manager at Electronic Arts in Madrid
62 I nve s t i n M a dr i dCOMPANIES`EXPERIENCE
We believe Madrid region has a solid economy for the future.
Satoshi Sozuka, President
Madrid is at the centre of Spain’s business links with Latin and South American countries.
My family and I came to Madrid on a two-year contract, and that was 12 years ago. We really enjoy the
place.
John Claverley, Head of Business Development
Many of the IT initiatives are piloted in Spain before they get deployed worldwide, thereby presenting a
natural bridge for the IT services companies from India to Latin America. Madrid is very diverse, lively
and vibrant to lead a very high quality life.
KannanBalamurugan, Country Operations & Delivery Head
Madrid has a great number of universities with very specialised R&D centres.
After many years as an expert in other cities in the world, I have discovered that I am very happy to live
and work in Madrid.
Álvaro Alcina, A & C Compliance Officer
63 I nve s t i n M a dr i dCOMPANIES`EXPERIENCE
The labour framework is also very important to us and is not very different from what we are used to in
Latin America.
In addition to everything it offers for businesses, it is really a privilege to be able to live in Madrid.
Ricardo Mattos, CFO
The nature of our business demands a lot of high qualified employees. We have 1300 people working
for us in Spain.
Javier Ellena Aramburu, President & General Manager
“Madrid is one of those cities that has a truly global dimension and therefore it is really one of the best
options for locating a multinational company. The best infrastructures in terms of IT, education, talent…
Everything is accessible in Madrid.”
“Those are precisely the reasons why the Boeing company chose Madrid as a place to locate its first
R&D centrein the world.”
Pedro Argüelles, Country President
64 I nve s t i n M a dr i dTHANK YOU
VERY MUCH
INVEST IN MADRID
C/ General Díaz Porlier 35 – 1a. 28001 Madrid
Email: investinmadrid@investinmadrid.com
Tel: +34 91 310 5990
@: www.investinmadrid.com @investinmadrid Invest in MadridYou can also read
