Media information 2019 - Your partner for recruitment campaigns since 1993 Find your own way - Stuzubi
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Your partner for
recruitment
campaigns since
Find your own way
1993
Media information 2019 [Version: February 2019]
Career fairs for pupils Career fair for The high-quality magazine Stuzubi online world
students & professionals for high school graduates
Stuzubi - the leading brand for talent recruitment
Stuzubi provides quality! Find your future trainees, students and professionals here.
After establishing the Stuzubi fairs on Saturdays for high-school graduates at thirteen locations throughout
Germany for the best possible presentation of your training and study offers, we´re organising the jobs and
master, a fair for students & professionals in Munich.
Advertise your master’s programmes and attractive offers for entry-level and expert positions, as well as
trainee positions, internships, student jobs, theses etc.
Under the Stuzubi umbrella brand, we’re positioning ourselves as your proven full-service provider.
Three strong pillars for your talent recruitment
Fairs Magazines Online
Technical processing (TP): page 16 - TP Print | page 22 - TP Online
Our General Terms and Conditions apply (GTCs). All prices are in euros and include statutory VAT.
Page 2
The Stuzubi career fairs
For pupils, students & professionals
Quality and sustainability guaranteed
Fairs
16 Stuzubi career fairs per year – at 13 top locations
15 x Stuzubi fairs on Saturdays for high-school graduates (A)
1x jobs and master fair on Fridays for students and
professionals (B)
At the Stuzubi and jobs and master fairs, our main focus is placed on
Hamburg personal consultation.
As the career fairs always take place on a weekend, regional and
supra-regional exhibitors only meet commited visitors – your
potential new employees!
Hanover
The visitors can directly get in touch with representatives of
2x Berlin renowned companies, institutions, universities and academies of the
respective region, Germany and from all across Europe.
Essen
Dortmund Part of the fair is a series of lectures in which experts provide
information and advice to the target groups all day long.
Düsseldorf Leipzig
With our concepts, we become one of the most well-known and
successful recruitment fair companys in Germany.
Cologne Opening hours are from 11 am to 4 pm on Fridays and from 10 am to
Frankfurt Nuremberg 4 pm on Saturdays. Admission is free!
Catering for exhibitors is provided.
Find more information on
Munich www.stuzubi.de/messe (in German)
2x Stuttgart
Miesbach
Page 4
Fairs
Top quality target groups
At the Stuzubi fairs for pupils on Saturdays, the offer is specifically
aimed at (specialist) school leavers and pupils with an intermediate
school leaving certificate of all final and penultimate year of study.
Together with their parents, teachers and friends, they’re able to
gather information about apprenticeships, study programmes, the
dual curriculum system, internships and stays abroad – not only on
equal terms with trainees and students, but with HR recruiters as well.
At the jobs and master fair on Friday for students & professionals
in Munich, the focus is on attractive offers for entry-level and expert
positions, future-orientated Master programmes, as well as trainee
positions, internships, student jobs and theses. A special highlight at
the jobs and master fairs is the Career Forum. According to the motto
“visitors ask - experts answer” HR-Experts from various business
sectors give the visitors useful tips concerning the theme of career
entry and planning.
The fairs serve as an professional orientation, recruiting and
networking platform. On both days, the framework programme
consists of an applicant’s corner, as well as a lecture series, in which
experts inform and give advice to potential new recruits. In addition to
that young and aspiring companies have the opportunity to present
themselves and their offers in the Start-up Corner.
Page 5
Fairs
StuzubiStar – the career fair award
The StuzubiStar is unique and especially sought-after in the career fairs
industry: a star-shaped crystal trophy.
The exhibitors who offered the most outstanding counselling, have a
very big chance of winning the audience award. At each fair, visitors vote
for the exhibitor where they felt best advised by. The StuzubiStar is then
handed over to the winner of each fair the following year. StuzubiStar
für den informativsten Stand
auf der Karrieremesse Stuzubi
Stuzubi - Marketing
Comprehensive marketing and PR measures are also crucial for the suc-
cess of our nationwide fairs – visible throughout the whole year!
Stuzubi advertises both fair events up to five weeks before the fair dates
in the catchment areas of the respective locations with adverts and
external advertising in the form of billboards, banners, flyers, flags and
displays.
Advertising measures such as reports on local TV channels and radio
stations, large-scale billboarding and flyer campaigns in the city centre,
newsletters and mailings, as well as advertisements with cooperation
partners and in target group-specific online media, ensure that our fairs
are promoted widely. There are also various advertising measures via our
far-reaching online platforms like stuzubi.de or our social media commu-
nities (see Page 17).
In addition to the cross-promotion measures for both fair days, the
Stuzubi fair on Saturdays for pupils is advertised specifically at schools.
Page 6
Fairs
Continuation Stuzubi marketing
Our comprehensive mailing campaigns inform all students due to gradu-
ate from high-school or intermediate school with posters and flyers.
Stuzubi promotes the jobs and master fair for students & professionals
to student advisors at respective universities in a large radius around
the fair cities. Furthermore, we advertise the fairs on Fridays in specialist
media for students, professionals and managers. In addition to that there
is a target group-specific framework programme that we announce in
press releases beforehand.
We are recommended by the federal and state ministers, as well as the
mayors of the fair cities, who also serve as patrons.
The Stuzubi market presence is completed by detailed reports in the
annual edition of abiQ and company portraits, service-orientated advice
topics and offers in the Stuzubi magazines (see Page 9).
These Stuzubi magazines, tailored to the respective
target groups at the fairs, are distributed around 3 weeks
before the events, for instance at partner schools and
among cooperation partners across the country.
Page 7
Fairs
Services and prices for exhibitors
Planning and realisation of the event and invitation management
Extensive marketing measures to advertise the event (see Page 6)
Complete booth consisting of back and side walls, lighting, an info desk and high table, 2 bar stools, exhibitor
identification with booth number and name, including setup and dismantling by our stand constructor
Catering provided for up to 4 people with lunch, coffee, tea and water all day
Placement of logo with a link in the index of exhibitors on www.stuzubi.de/messe
(at least 2 weeks before the fair)
Use of the Stuzubi info wall or Stuzubi job wall
Distribution of the Stuzubi magazine to all fair visitors, as well as partner schools and institutions
Brief portrait (BP) in the respective Stuzubi magazine (Delta format: 19.5 x 19.5 cm): 1/3 page with logo, contact details,
interesting facts and categorisation of all offers according to a colour coding system. Additional booking with a larger
campaign (image display and further PR section) possible (see Page 11).
When booking fair A + B at the same location, you´ll receive a 50 %
Booth size per day of fair
discount on fair B. Book Berlin I + II or Stuttgart I + II and receive a 15 %
6 m² 1.680,-- discount on both.
8 m² 2.080,-- For the dates and prices for corner booths, lecture series, other booth
9 m² 2.280,-- sizes and early booking and quantity discounts, see registration (booking).
10 m² 2.480,--
12 m² 2.880,-- We will be happy to advise you and we are looking forward to your questions
15 m² 3.480,-- and booking. As the number of fair booths is limited, they will be assigned in
18 m² 4.080,-- order of registration.
Short description: Stuzubi = fair A, jobs and master = fair B
Page 8
The Stuzubi magazines
The sustainable career guides
Magazines
The Stuzubi magazines
Practical guide at the fair and valuable reference material to read at home
Distribution: You cannot talk to every visitor at the fair! For this reason, all participants at the
Stuzubi and at the jobs and master receive their target group-specific fair magazine
for free at the entrance. In order to additionally increase effectiveness, it is also
distributed to partner schools and institutions.
Publication date: Approx. 3 weeks before the fair. For fair dates, see booking.
Circulation: Depending on the size of the fair and the region: 3,000-7,000
Content: News about studies and careers, advice topics, brief portraits with important
background information about all exhibitors. Furthermore there are specific offers
from companies and institutions that are not present at the fair.
Unique: The square format (19.5 x 19.5) is unique and stands out from other career
magazines.
Overview: In the large advertising section, the advertisers and fair exhibitors are clearly
structured. The base entry is always the brief portrait (1/3 of a page). As an
exhibitor, you will present yourself inside the portrait with a logo, contact details,
interesting facts and a colour coding system with a grouping of all offers. You also
have the opportunity to place a larger campaign (image display and a further PR
section) in order to catch more attention of your potential applicants (for examples,
see e-paper).
No colour surcharges: All Euroscale colours are already included in the price.
Customer service: We will be happy to advise you individually on the design of your display and your
brief portrait, according to your needs and free of charge. With direct orders, we will
also create free of charge the printed data using your provided display elements.
Page 10Magazines
Advert variants and prices (195 x 195 mm format)
Format: 1/3 Format: 1/1 Format: 2/1 T (type space) Format: 2/1 B (bleed)
1/3 brief portrait
2/3 advert 2/3 PR section 2/3 PR section
Squared The format is
called “Delta”
1/1 advert 1/1 advert Practical (see example in
Unique e-paper)
1/3 brief portrait 1/3 brief portrait 1/3 brief portrait
KP: 170 x 55 Ad: 170 x 114 PR: 170 x 114 Ad: 170 x 173 PR: 170 x 114 Ad: 195 x 195
(brief portrait) BP: 170 x 55 BP: 170 x 55 BP: 170 x 55 + 3 mm trim
Technical processing (page 15) | Publication dates (page 10)
Discounts:
Flat fee per fair Exhibitor Non-exhibitor
1. Combination discount:
Personnel adverts Incl. 2 months online job ad1) Incl. 2 months online job ad1)
15% when booking fair
Format 1/3 Brief portrait (BP) ------- 2) 790,-- A and B at the same
1/1 (1/3 BP + 2/3 advert) 825,-- 1.625,-- location
2/1 T (1/3 BP + 2/3 PR + 1/1 ad T) 1.650,-- 2.450,--
2/1 B (1/3 BP + 2/3 PR + 1/1 ad B) 1.950,-- 2.750,--
Product adverts 3) 2. Quantity scale:
1/3 (1/3 ad) 650,-- 1.070,-- 5% from three different
Format 1/1 S (1/1 ad T) 1.110,-- 2.190,-- locations, 7% from six,
1/1 A (1/1 ad B) 1.410,-- 2.490,-- 10% from nine and 15%
discount with twelve
Special bookings (surcharges apply for all as standard)
2nd cover page (including bleed) 790,--
3rd cover page (including bleed) 540,--
4th cover page (including bleed) 690,-- The same as for
Each further 1/1 PR section 890,-- exhibitors
Info request postcard 4) 990,--
Insert/accompanying booklet Upon request
We will be happy to advise you and we are looking forward to your questions and booking. 1) Service description on page 21.
2) 1/3 brief portrait (BP) already included in the
Online Use the numerous and attractive advertising opportunities (from stand hire.
page 16) to generate even more awareness amongst your young 3) Product adverts are only permitted for training or
study and do not include online adverts.
target group. 4) Only in combination with advertisements.
Page 11abiQ First-rate quality career magazine
Magazines
abiQ – The high-quality career magazine for (specialist) school graduates
Content: abiQ has been published since 2006 nationwide as a compact source of advice. It provides
all (specialist) school graduates with regional and supraregional training offers, dual study
courses and study offers at universities in Germany and abroad. Informative professional por-
traits, reports and tips on application complement the magazine in a topical manner.
Distribution: Of the over 60,000 printed annual editions of the abiQ magazine, around 37,000 are
delivered across the country to over 1,270 schools that are providing school and specialist
leaving certificates and to over 100 other addresses (e.g. job information centres of the Fe-
deral Employment Agency, libraries and youth centres). Within this large network, circulation
volume and distribution are regularly coordinated with the persons in charge.
Over 24,000 magazines are directly delivered by order to the target groups (subscriptions)
and are distributed at regional recruitment fairs – including all our Stuzubi fairs on Satur-
days for pupils.
Circulation: 61,000 p.a.
Cross-media: 3 media-tools, one price! Your advertisements will appear simultaneously in the magazine,
e-paper and job board for 12 months.
Customer service: If desired, we will be happy to advise you on the design of your advert and your individual
applicant profile, according to your needs and free of charge. For non-agency orders, we will
also carry out the preparation of the printed data using display elements provided.
Extra PR section as In order to approach applicants with high quality, we will be delighted to offer you our ser-
part of the advert: vice (e.g. a broad selection of topics and a text entry mask for the right text length). This form
of additional information is a fixed part of the booking and will be placed directly with your
advert.
No colour surcharges : All Euroscale colours are already included in the price.
Edition Closing date 1) Publication date Duration/validity
2019 26.04.2019 03.06. - 07.06.2019 | 4-8 weeks before the summer holidays June 2019 – May 2020
1) Closing date: Last incoming order. The subsequent end of document printing (= last print approval or latest delivery of ready-for-print data) is 3 working days later.
Page 13Magazines
Advert variants and prices (DIN A5 format)
Format: 1/2 Format: 1/1 Format: 2/1 T (T = type space) Format: 2/1 B (B = bleed)
AD ANZ PR AD PR AD
PR PR
AD: 63 x 122 mm AD: 130 x 122 mm AD: 130 x 184 mm AD: 148 x 210 mm + 3 mm trim
PR: 63 x 60 mm PR: 130 x 60 mm PR: 130 x 184 mm PR: 130 x 184 mm
National circuit edition / sale / distribution: see page 13
Single ad placement (Price in €,
1. Cross-media: magazine and online without tax)
1.1. Personnel adverts incl. placement in our online job portal
for 12 months1)
Format 1/2 (of which 2/3 advert and 1/3 PR section) 3.550,--
1/1 (of which 2/3 advert and 1/3 PR section) 5.680,--
2/1 (of which 1/1 advert and 1/1 PR section) T: 7.950,-- B: 8.350,--
Info request postcard 5.950,--
1.2. Product adverts2)
Format 1/2 (of which 1/2 advert without PR section 4.790,--
1/1 (of which 1/1 advert without PR section T: 7.670,-- B: 8.070,--
Special bookings
In the magazine 2nd cover page (including bleed) 1.260,--
(surcharge) 3rd cover page (including bleed) 640,--
4th cover page (including bleed) 980,--
In indexes or info cards 450,--
Magazine Each additional 1/1 PR section 1.250,--
1) Service description on page 22.
2) Product adverts are only permissible if they are to do with the topic of starting a career or studies and include no online adverts.
Page 14Fairs and Magazines
Technical processing of Stuzubi
With the booking order to the publisher, the client informs Stuzubi of their contact persons in charge. A staff member from
our pre-print stage (production) will get in touch with you promptly.
1. Magazine printing exclusively on high-quality paper using the sheet or roll offset procedure. Colours in CMYK (Euroscale).
1.1. Data delivery:
Delivered adverts in the correct format (according to the booking) as a print-optimised PDF file (standard X3) for the me-
dia standard offset print
For advert redesigns, our production department requires each individual element, e.g. logo, images, QR codes etc. in print
quality (300 dpi, CMYK) and the advert text in a Word file.
PR section (according to the booking) and brief portrait (BP) 1) using the text entry mask supplied by our production depart-
ment
1) The company logo included in the BP separately as a vectorised EPS file or a JPEG with a resolution of at least 300 dpi. For all further information about the BP see page 11
1.2 format in mm (width x height):
Stuzubi magazine: Delta–Format (195 x 195) – square-shaped
Type area 2/1 page: 11/1 advert: 170 x 173 and 2/3 PR section: 170 x 114 and 1/3 brief portrait: 170 x 55
see
1/1 page: 170 x 173 (of which 2/3 adverts: 170 x 114 and 1/3 brief portrait: 170 x 55)
page 11
1/3 page: 170 x 55 (brief portrait: for supply see above)
Bleed2) 1/1 page: 195 x 195 + 3 mm trim
Postcard: 170 x 97,5 + 3 mm trim
abiQ magazine: DIN A5 format (148 x 210)
Type area 2/1 Seite: 1/1 advert: 130 x 184 and 1/1 PR section: 130 x 184
1/1 Seite: 130 x 184 (of which 2/3 adverts: 130 x 122 and 1/3 PR section: 130 x 60) see
1/2 Seite: 63 x 184 (of which 2/3 adverts: 63 x 122 and 1/3 PR section: 60 x 60) page 14
Bleed2) 1/1 Seite: DIN A5 + 3 mm trim
Postcard: 140 x 105 + 3 mm trim
2) Important for bleed: Due to fold tolerances caused by the print technology, cut sections cannot have all-round, thinly cut frames and/or texts/lines. Otherwise, the publisher will not
be held liable for any resulting claims for compensation.
2. Online job board: For all info about technical processing, see page 21 and for other online advertisement opportunities,
see page 16.
Page 15Stuzubi Online Job board, banner advertising, social media and much more
Online
Target group recruitment search with Stuzubi
In addition to your presence at the Stuzubi career fair and in our career magazines, we also offer you many
online advertising opportunities, with which you can reach your young target groups more specifically for your
recruitment search.
Our Stuzubi online job board is an ideal platform for your training an study offers, with its numerous new fea-
tures. Furthermore, our website stuzubi.de guarantees excellent search engine placement in career portals
and one hundred percent target group-precise addressing. With our social media community on Facebook,
Twitter, Instagram, YouTube and WhatsApp, as well as our far-reaching monthly newsletter for pupils, we also
provide more relevant channels to approach your target group.
Stuzubi job board | single job ad
Stuzubi job board | Overview
www.facebook.com/stuzubi
www.stuzubi.de Page 17Online
Adverts on the job board at stuzubi.de
Use the many opportunities to present your training, study and job offers on the Stuzubi job board at
www.stuzubi.de/stellenboerse.
Your benefits of a booking at a glance:
• Direct target group contact without scatter loss: Besides the
many thousand visitors to our 15 careers fairs for pupils who
find out about the offers online, the job board is only visited
by potential applicants with a specific need. Promotions are
continuously being made via all our cross-promotion chan-
nels – such as through our abiQ magazine, with posters and
via our online channels.
• Individual presentation of your job adverts: Additional incor-
poration of your company profile, logos and photos for every
offer description. The charge for the integration of your
image film is also included when you book a minimum durati-
on of 6 months.
• Wide coverage: The calculation for the job advert(s) is car-
Job board, offer overview page
ried out cost-efficiently per application address. Up to 20
jobs/courses of study are included.
• Top service: Free data collection and maintenance by the publisher.
• Clear presentation: All offers are categorised for pupils according to 6 personality types (practical, creative,
entrepreneurial, social, administrative, academic).
• National identification (optional): Get your offer to the top of the hitlist, where it will stand out independent of
the location.
• Matching with your offers: The visitors can determine their personality type within 5 minutes with the orienta-
tion test and then will receive a selection of suitable training and study places available.
• Easy online application: With the application generator by “JEDDiT”, we provide interested users with the op-
portunity to create their application documents very comfortably.
Page 18Online
Editorial integration and banner advertising on www.stuzubi.de
Present your offers to our high-quality target groups on our
website that has up to 160,000 page impressions and is
visited by 60,000 unique users every month.
Use an advertorial with text and picture within the editorial
content including a teaser on the homepage and respective
subpages or the “training of the month” or “study of the
month” section. Your content will appear on a landing page
with prominent announcement on www.stuzubi.de and on the
Content
Stuzubi job board. Ad
A
In addition, there are variants for banner advertising making C Fullbanner Superbanner
your brand visible:
Content ad: Our most prominent advertising space is
directly integrated in the editorial content (Position A or B).
Because of its content proximity, the format enhances trust
in the advertising message and has a great advertising
effect (also possible as video integration). Content
Ad
B
Full banner: The full banner is a classic form of advertising D Fullbanner Superbanner
and is placed in the content or on the job board. You can
either place it above (Position C) or under (Position D) the
content.
Super banner: Placement in the job portal above (Position Advertorial stuzubi.de
Banner item
C) or under (Position D) the hit list. The banner also A, B, C and D
appears in the offer description and the company profile.
Homepage with
“training/study
of the month”
Page 19Online
Social media and newsletter at Stuzubi
Our social media community* on Facebook currently has over 12,000 fans – with a constantly increasing
number of members. Use this target group-specific community to advertise your offers. In addition, you have
the opportunity to promote your content via our social media platforms like Twitter, WhatsApp, YouTube and
Instagram. We will be happy to place your post with a direct link to your company.
With our Stuzubi newsletter for pupils*, you will reach around 12,000 pupils nationwide each month with
no scatter losses. We will be happy to includeyour topic from the field of training and study in our monthly
newsletter – upon request, even regionally managed and tailored to your target group.
* in preparation for students and young professionals
Twitter | #Stuzubi
Stuzubi YouTube channel
Stuzubi
WhatsApp
Newsletter group
Stuzubi on Instagram
Page 20Online
Prices and technical details
Job board Description Price
Job advert (2 months) Incl. offer description(s), company profile, logo and photos 320,--
-“- (6 months) Same as 2 months + additional video 590,--
-“- (12 months) Same as 6 months 990,--
Extra charge for nationwide identification (2 months) Independent of location, highlighted in the hit list 320,--
-“- (6 months) -“- 590,--
-“- (12 months) -“- 990,--
Extra charge for additional occupations/study courses (20 incl.) Per occupation/study course 25,--
Extra charge for additional application address(es) (1 incl.) Per application address/location 50,--
Editorial integration (EI)* Description Price/month
Your content with text and image directly in the editorial environment (incl. teaser on the
Advertorial 650,--
homepage and on the respective subpage); max. 3,000 characters
Advertorial (home page) Same as Advertorial + additional teaser on home page 850,--
Your offer with text and image on a landing page (incl. teaser on the homepage and on the
Training/study of the month 650,--
homepage of the online job board); max. 3,000 characters
Item 1) Format (W x H in pixel) Price/month Price/month
Banner advertising* Homepage Subpage
(see p. 19)
In rotation 2) Exclusive In rotation 2) Exclusive
Content ad A 300 x 250 or video 1.020,-- 2.240,-- 680,-- 1.490,--
Content ad B 300 x 250 or video 680,-- 1.490,-- 450,-- 990,--
C 540,-- 1.190,-- 360,-- 790,--
Full banner in content 468 x 60
D 360,-- 790,-- 240,-- 530,--
C 540,-- 1.190,--
Super banner in job board 728 x 90
D 360,-- 790,--
Social Media & Newsletter Description Price
Newsletter-Ad 1 x integration of your topic in the Stuzubi newsletter with text and image (incl. link to your website) 600,--
Facebook post 1 x post about your topic on Facebook (incl. link to your website) 500,--
Included in
Tweet on Twitter 1 x tweet about your topic on Twitter (incl. link to your website) Facebook post
WhatsApp news 1 x integration of your topic in a WhatsApp to our Stuzubi news group (incl. link to your website) 200,--
Instagram post 1 x integration of a photo in a post on Instagram (incl. link to your website) 200,--
YouTube channel 1 x integration of your video content on the Stuzubi YouTube channel 200,--
Technical details Delivery up to 5 working days before start date to online@stuzubi.de Discount scale
• Online job advert: • Banner: Size: max. 2 MB; Vector format preferred, which also *only applies for EI + banner
-- 1 company logo (resolution: min. 72 dpi; width; max. 300 pixels) enables interactive elements or film sequences
-- Photos: Up to 3 in company profile; up to 2 per job/study 1) Item A = 1st hit, item B = 5th hit,
• 2 months: 10%
course (format: JPG or PNG; benchmark: 2.5 MB), landscape item C = 10th hit in the column • From 3 months up: 20%
format alignment is optimal (aspect ratio 10:6) 2) Rotation with other banners (max. 3)
• From 6 months up: 35%
-- 1 video per company profile/job/study course (format: MOV, • Video: Size max. 200 MB
MPEG4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM) • Newsletter: Text and, if applicable, JPG image • From 12 months up: 45%
Page 21We would like to thank more than 1,400 clients. Here is a small selection:
We‘re looking forward
to further
collaborationsFind your own way
Your partner for recruitment campaigns since 1993
Eager for new staff?
Then contact us!
We will be happy to help!
Stuzubi GmbH
Tel.: 08131 90748 0
Fax: 08131 90748 7700 Joint office address:
Email: kontakt@stuzubi.de Dr.-Johann-Heitzer-Str. 2
Internet: www.stuzubi.de 85757 Karlsfeld b. MünchenYou can also read
