Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi

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Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
Your partner for
         talent recruitment
         since 1993
                                                               Find your own way

Media information 2018        [Version: October 2018]

Career fairs for pupils,         First-rate quality magazine         Stuzubi online world
 students and young               for high school graduates
    professionals
Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
Stuzubi 2018: the brand is expanding

Stuzubi provides quality! Find your future apprentices, students and young professionals here.
After establishing the Stuzubi fairs on Saturdays for pupils nationwide at twelve locations in Germany for the
best possible presentation of your training and study offers, we are expanding the target groups.
From 2017 on, we’re organising a Stuzubi fair on Fridays for students and young professionals at two of the
twelve sites. Position yourselves and advertise your masters’ programmes and attractive offers for career entry
positions, as well as trainee positions, internships, student jobs, theses etc.
Under the Stuzubi umbrella brand, we’re presenting ourselves as your proven full-service provider.

Three strong pillars for your talent recruitment

              Fairs                                         Magazines                               Online
Technical processing (TP): Seite 16 - TP Print | Seite 22 - TP Online
Our General Terms and Conditions apply (GTCs). All prices are in euros and include statutory VAT.

                                                                                                                  Page 2
Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
The Stuzubi career fairs
   For pupils, students and young professionals
           Quality and sustainability guarantee
Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
Fairs

15 Stuzubi career fairs per year – at 12 top sites

                                                  13 x         Stuzubi fairs on Saturdays for pupils
                                              2x
                                             		                Stuzubi fairs on Fridays for students and
                                              				             young professionals
                  Hamburg                    Short description: Saturday = fair A, Friday = fair B (on the same weekend)

                                                   At the Stuzubi fair, advice is at the forefront.
                                                   As the career fairs always take place on a weekend,
                Hannover                           regional and nationwide exhibitors only meet dedicated
                                 2x Berlin         young people – your potential junior employees!
                                                   The visitors at the Stuzubi fair can directly get in touch
   Essen                                           with representatives of renowned companies, institutions,
               Dortmund                            universities and academies from the region, Germany and
                             Leipzig               all across Europe.
        Düsseldorf
                                                   Parallel to the fair, there is a series of lectures in which
                                                   experts provide information and advice all day long to the
  Cologne                                          sought-after target groups.
           Frankfurt Nuremberg                     With its concept, Stuzubi has developed to become one of
                                                   the most well-known and successful recruitment fairs in
                                                   Germany and from 2017 it is expanding its target groups.
                        Munich                     Opening times on Fridays are from 1pm to 6pm and on
            Stuttgart                              Saturdays from 10am to 4pm. Entry is free!
                                                   Catering for exhibitors is provided.

                                                   You will find detailed information at
                                                   www.stuzubi.de/messe (in german)

                                                                                                                           Page 4
Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
Fairs

Top quality target groups
At the Stuzubi fairs for pupils on Saturdays, the offer is specifically
aimed at (specialist) school leavers and pupils with an intermediate
school leaving certificate of all leaving and penultimate years.
Together with their parents, teachers and friends, here they find
out information about apprenticeships, study programmes, the
dual curriculum system, internships and stays abroad – namely
on an equal footing with trainees and students, as well as with HR
representatives.

At the Stuzubi fairs on Fridays for students and young professionals
in Munich and Hamburg, the focus is on future-orientated Master
programmes and attractive offers for career entry position, as well as
trainee positions, internships, student jobs and theses.

StuzubiStar – the career fair award
The StuzubiStar is unique and especially sought-after in the career
fairs industry: a trophy in the form of a glass star.
The exhibitors who inform their visitors especially well, have the best
chances of winning the audience award. At each fair, the visitors
select the stand where they felt best advised. The StuzubiStar is then
handed over by the event management in person to the winner at
each fair.
                                                                          StuzubiStar
                                                                          For the most informative stand
                                                                          at the Stuzubi careers fair

                                                                                                           Page 5
Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
Fairs

Stuzubi - Marketing

Comprehensive marketing and PR measures are also decisive for
the success of our nationwide fairs – visible throughout the whole
year!
Stuzubi advertises both fair events up to five weeks before the fair
dates in the catchment areas of the respective locations with ad-
verts and external advertising in the form of billboards, banners,
flyers, flags and displays.
Advertising measures such as reports on local TV channels and ra-
dio stations, large-scale billboarding and flyer campaigns in the city
centre, newsletters and mailing, as well as advertisement with coop-
eration partners and in target group-specific online media, ensure
that our fairs are advertised widely.
In addition to the cross-promotion measures for both fair days, the
Stuzubi fair on Saturdays for pupils is advertised specifically at
schools. Our comprehensive mailing campaigns inform all students
heading for their leaving certificate and intermediate school leaving
certificate with posters and flyers.
References from our patrons and all information about the fair are
sent to a huge, national school mailing list. In addition, guidance
counsellors and school representatives are specifically invited to the
events.

                                                                         Page 6
Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
Fairs

Continuation Stuzubi marketing

Strong market presence 365 days a year
Stuzubi promotes the Stuzubi fairs on Fridays for students and
young professionals especially to student advisors at the respective
universities in a large radius around the fair cities. Moreover, we
advertise the fairs on Fridays in specialist media for students
and young professionals. This includes the target group-specific
framework programme that we announce specifically in press
releases.
We are recommended nationwide by the federal and state
ministers, as well as the mayors of the fair cities, as patrons.
The Stuzubi market presence is completed by detailed reports in
the yearly edition of abiQ and company portraits, service-orientated
advice topics and offers in the Stuzubi magazines (see Page 9).
These Stuzubi magazines, tailored to the respective target groups
at the fairs, are distributed around 3 weeks before the events
nationwide, for instance at partner schools and among cooperation
partners.
There are also various advertising measures via our far-reaching
online media through Stuzubi.de and our social media communities
(see Page 17).

                                                                       Page 7
Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
Fairs

Services and prices for exhibitors
    Planning and implementation of the event and invitation management
    Extensive marketing measures to advertise the event (see Page 6)
    Complete stand consisting of rear and side walls, lighting, info counter, high table, 2 bar stools, stand
    number and exhibitor name, including assembly and dismantling by our stand builders
    Exhibitor catering with lunch and coffee and water all day for up to 4 people
    Logo placement with a link in the list of exhibitors at www.stuzubi.de/messe
    (at least 2 weeks before the fair)
    Use of the Stuzubi info wall or Stuzubi job wall
    Distribution of the Stuzubi magazine to each visitor and partner schools and institutions
    Brief portrait (BP) in the respective Stuzubi magazine (Delta format: 19.5 x 19.5 cm): 1/3 page with logo,
    contact details, interesting facts and colour coding system with a grouping of all offers. Additional booking
    with a larger campaign (image display and, if necessary, further PR section) possible (see Page 11).

                                                                               When booking fair A + B at the same site,
 Stand size           Stuzubi fair A            Stuzubi fair B
                                                                               we guarantee a 15% combi-discount.
        6 m²              1.680,--                  2.580,--                   For the dates and prices for corner
        9 m²              2.280,--                   3.630,--                  stands, lecture series, other stand sites
        12 m²             2.880,--                  4.680,--                   and early booking and quantity discounts,
        18 m²             4.080,--                   6.780,--                  see registration (booking).

Short description: Saturday = fair A, Fridays = fair B (on the same weekend)

We will be happy to advise you and we look forward to your questions and registration (booking). As the num-
ber of fair stands is limited, they will be assigned in order of registration.

                                                                                                                           Page 8
Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
The Stuzubi magazine
     The sustainable career guides
Media information 2018 - Your partner for talent recruitment since 1993 Find your own way - Stuzubi
Magazines

Die Stuzubi-Magazine
Practical guide at the fair and valuable reference material to read at home
   Distribution:          You cannot speak to every visitor at the fair!” For this reason, all participants at the
                          Stuzubi fair on Saturdays for pupils and at the Stuzubi fair on Fridays for students
                          and young professionals receive their target group-specific fair magazine for free at
                          the entrance. In order to additionally increase effectiveness, it is also distributed to
                          partner schools and institutions.
                          Short description: Saturday = fair A, Friday = fair B (on the same weekend)
   Publication date:      Approx. 3 weeks before the fair. For fair dates, see registration (booking).
   Circulation:           Depending on the size of the fair and the region: 3,000-7,000
   Content:               News about studies and careers, advice topics, brief portraits with important
                          background information about all exhibitors and further specific offers from
                          companies and institutions not represented at the fair are included.
   Unique:                The square format (19.5 x 19.5) is unique and stands out from the masses of career
                          magazines.
   Overview:              In the large advertising section, the advertisers and fair exhibitors are clearly
                          structured. The base entry is always the brief portrait (1/3 of a page). As an
                          advertiser, you will present yourself inside the portrait with a logo, contact details,
                          interesting facts and a colour coding system with a grouping of all offers. You will
                          also have the opportunity to activate a larger campaign (image display and, if
                          applicable, a further PR section), in order to create more awareness among your
                          potential applicants (for examples, see e-paper).
   No colour surcharges: All Euroscale colours are already included in the price.
   Customer service:      We will be happy to advise you on the design of your display and the brief portrait
                          individually, according to your needs and free of charge, if required. With direct
                          orders, we will also create the printed data using display elements provided.
                                                                                                                     Page 10
Magazines

Advert variants and prices (195 x 195 mm format)
Format: 1/3               Format: 1/1                 Format: 2/1 T               (type space)                      Format: 2/1 B (bleed)

  1/3 brief portrait
                                2/3 advert               2/3 PR section                                                2/3 PR section
                                                                                                                                                                             Squared                 The format is
                                                                                                                                                                                                     called “Delta”
                                                                                     1/1 advert                                                      1/1 advert              Practical               (see example in
                                                                                                                                                                             Unique                  e-paper)
                             1/3 brief portrait         1/3 brief portrait                                            1/3 brief portrait

KP: 170 x 55                 Ad: 170 x 114            PR: 170 x 114               Ad: 170 x 173                     PR: 170 x 114            Ad: 195 x 195
(brief portrait)             BP: 170 x 55             BP: 170 x 55                                                  BP: 170 x 55             + 3 mm trim

Technical processing (page 16) | Publication dates (page 10)
Flat fee per fair                                              Exhibitor                      Exhibitor                  Non-exhibitor Non-exhibitor                                        Discounts:
                                                                   Fair A                            Fair B                        Fair A                               Fair B
                                                                                                                                                                                            1. Combi-discount:
                                                               Incl. 2 months                     Incl. 2 months               Incl. 2 months                       Incl. 2 months
Personnel adverts                                                                                                                                                                              15% when booking fair
                                                               online job ad1)                    online job ad1)              online job ad1)                      online job ad1)
                                                                                                                                                                                               A and B at the same
Format 1/3             Brief portrait (BP)                       -------     2)
                                                                                                   -------  2)
                                                                                                                                    790,--                             1.090,--                location
       1/1             (1/3 BP + 2/3 advert)                        825,--                           1.125,--                     1.625,--                             1.925,--
       2/1 T           (1/3 BP + 2/3 PR + 1/1 ad T)               1.650,--                          1.950,--                      2.450,--                             2.750,--
       2/1 B           (1/3 BP + 2/3 PR + 1/1 ad B)               1.950,--                         2.250,--                       2.750,--                             3.050,--             2. Quantity scale:
Product adverts 3)                                                                                                                                                                             5% from three different
        1/3    (1/3 ad)                                             650,--                           950,--                        1.070,--                             1.370,--               locations, 7% from six,
Format 1/1 S (1/1 ad T)                                             1.110,--                        1.410,--                      2.190,--                             2.490,--                10% from nine and 15%
        1/1 A (1/1 ad B)                                           1.410,--                         1.710,--                      2.490,--                             2.790,--                discount with twelve
Special bookings (surcharges apply for all as standard)
         2nd cover page (including bleed)               790,--
         3rd cover page (including bleed)               540,--
         4 cover page (including bleed)
           th
                                                       690,--                                The same as with                 The same as with                     The same as with
         Each further 1/1 PR section                   890,--                               exhibitors for fair A            exhibitors for fair A                exhibitors for fair A
         Info request postcard  4)
                                                       990,--
         Insert/accompanying booklet                Upon request

We will be happy to advise you and we look forward to your questions and registration (booking).                                                                       1) Service description on page 22.
                                                                                                                                                                       2) 1/3 brief portrait (BP) already included in the
Online                 Use the varied and attractive advertising opportunities (from                                                                                      stand hire.

                       page 17) to generate even more awareness amongst your young                                                                                     3) Product adverts are only permitted for training or
                                                                                                                                                                          study and do not include online adverts.
                       target group.                                                                                                                                   4) Only in combination with advertisements.

                                                                                                                                                                                                                            Page 11
abiQ
First-rate quality career magazine
Magazines

abiQ – The career magazine with quality for (specialist) school leavers
    Content:                            abiQ has been published since 2006 nationwide and as a compact source of advice, it pro-
                                        vides all (specialist) school leavers with regional and supraregional training offers, dual study
                                        courses and study offers at universities in Germany and abroad. Informative professional
                                        portraits, reports and application tips round off the magazine in a topical manner.
    Distribution:                       Of the over 113,950 printed annual editions of the abiQ magazine, around 72,600 are sent
                                        across the country to over 2,680 schools providing school and specialist leaving certificates
                                        and over 200 other addresses (e.g. job information centres of the Federal Employment
                                        Agency, libraries and youth centres). Within this large network, edition amounts and distri-
                                        bution are regularly coordinated with those responsible.
                                        Over 39,500 magazines are directly sent by order to the target groups (subscriptions) and
                                        divided into around 200 regional recruitment fairs – including all our Stuzubi fairs on Satur-
                                        days for pupils. Each year, 5,000 posters and 15,000 postcards announce the publication
                                        date each year in advance.
    Circulation:                        113,950 p.a.

    Cross-media:                        3 media-tools, one price! Your advertisements will appear simultaneously in the magazine,
                                        e-paper and job board.
    Customer service:                   We will be happy to advise you on the design of your advert and an applicant profile indi-
                                        vidually, according to your needs and free of charge, if required. With direct orders, we will
                                        also carry out the creation of the printed data using display elements provided.
    Extra PR section as                 In order to approach applicants with high quality, we will be delighted to offer you our ser-
    part of the advert:                 vice (e.g. a broad selection of topics and a text entry mask for the right text length). This form
                                        of additional information is a fixed part of the booking and will be placed directly with your
                                        advert.
    No colour surcharges : All Euroscale colours are already included in the price.

     Edition           Closing date 1)                Publication date                                                                          Duration/validity
     2017              21.04.2017                     29-05 – 02.06.2017 | 4-8 weeks before the summer holidays                                 June 2017 – May 2018

   1) Closing date: Last incoming order. The subsequent end of document printing (= last print approval or latest delivery of ready-for-print data) is 3 working days later.

                                                                                                                                                                               Page 13
Magazines

Advert variants and prices (DIN A5 format)
Format: 1/2          Format: 1/1                     Format: 2/1 T (T = type space)                          Format: 2/1 B (B = bleed)

    AD                     ANZ                                PR                 AD                                   PR                  AD

    PR                      PR

AD: 63 x 122 mm       AD: 130 x 122 mm               AD:    130 x 184 mm                                     AD:    148 x 210 mm + 3 mm trim
PR: 63 x 60 mm        PR: 130 x 60 mm                PR:    130 x 184 mm                                     PR:    130 x 184 mm

National circuit           edition / sale / distribution: see page 13

 1. Cross-media: magazine and online                                              Einzelschaltung (Netto in Euro)
 1.1. Personnel adverts                                                           inkl. 12 Monaten Online-Stellenanzeige1)
 Format             1/2 (of which 2/3 advert and 1/3 PR section)                          3.550,--
                    1/1 (of which 2/3 advert and 1/3 PR section)                          5.680,--
                    2/1 (of which 1/1 advert and 1/1 PR section)                       T: 7.950,--             B: 8.350,--
                    Info request postcard                                                 5.950,--
 1.2. Product adverts2)
 Format             1/2 (of which 1/2 advert without PR section                            4.790,--
                    1/1 (of which 1/1 advert without PR section                         T: 7.670,--            B: 8.070,--
 Special bookings
 In the magazine         2nd cover page (including bleed)                                  1.260,--
 (surcharge)             3rd cover page (including bleed)                                    640,--
                         4th cover page (including bleed)                                    980,--
                         Cases of info cards                                                 450,--
 Magazine                Each further 1/1 PR section                                       1.250,--

1) Service description on page 22.
2) Product adverts are only permissible if they are to do with the topic of starting a career or studies and include no online adverts.

                                                                                                                                               Page 14
Magazines

Partial allocation/regional circuit 1)
1. Cross-media: magazine and online                                       Individual circuit (net in euros)        Combi discount:
1.1. Personnel advert                                                     inkl. 12 Monaten Online-Stellenanzeige
Region                                                           Format        Price                                 Applies for further bookings such as
Nielsen 1                                                          1/2         1.290,--                              the Stuzubi magazines or the Stuzubi
Hamburg, Schleswig-Holstein                                        1/1         1.890,--                              careers fair. Amount upon request,
Bremen, Lower Saxony                                               2/1    T:   2.590,--    B: 2.990,--               as it depends on the extent.
                                                                   1/2         1.390,--
Nielsen 2
North Rhine-Westphalia
                                                                   1/1         2.060,--                            Explanations:
                                                                   2/1    T:   2.820,--    B: 3.220,--
Nielsen 3a                                                         1/2          1.180,--                           1) Printing of a regional section is pos-
Hessen, Saarland                                                   1/1          1.720,--                              sible with a minimum amount of 32
Rhineland-Palatinate                                               2/1    T:   2.410,--    B: 2.810,--                pages.
                                                                   1/2          1.180,--
Nielsen 3b
                                                                   1/1          1.720,--
Baden-Württemberg                                                                                                  Technical processing (page 16)
                                                                   2/1    T:   2.410,--    B: 2.810,--
                                                                   1/2          1.180,--
Nielsen 4
                                                                   1/1          1.720,--
Bavaria
                                                                   2/1    T:   2.410,--    B: 2.810,--
Nielsen 5, 6, 7                                                    1/2         1.290,--
Berlin, Mecklenburg-Western Pomerania, Brandenburg,                1/1         1.890,--
Saxony-Anhalt, Saxony, Thuringia                                   2/1    T:   2.590,--    B: 2.990,--

1.2. Product advert                                                            Faktor

Extent: 1/2 page high or 1/1 page without PR section              1/2        1,35
Price: According to format 1/2 or 1/1 from the Region x factor    1/1     T: 1,35       B: like T + 400,--

Please do not hesitate to contact us, we’ll be glad to advise you (your questions and registration /booking).

Online          Use the varied and attractive advertising opportunities (from page 17) to generate
                even more awareness amongst your young target group.

                                                                                                                                                               Page 15
Fairs and Magazines

Technical processing of Stuzubi
With the booking order to the publisher, the client informs Stuzubi of their contact person for the technical processing, amongst
other people. Staff from our pre-print stage (production) then make contact promptly.
1. Magazine printing exclusively on high-quality paper using the sheet or roll offset procedure. Colours in CMYK (Euroscale).
1.1. Data delivery:
Delivered adverts in the correct format (according to the booking) as a print-optimised PDF file (standard X3) for the media
standard offset print
For advert redesigns, our production department requires each individual element, e.g. logo, images, QR codes etc. in print
quality (300 dpi, CMYK) and the advert text in a Word file.
PR section (according to the booking) and brief portrait (BP) 1) using the text entry mask supplied by our production depart-
ment
1) The company logo included in the BP separately as a vectorised EPS file or a JPEG with a resolution of at least 300 dpi. For all further information about the BP    see page 11
1.2 format in mm (width x height):

      Stuzubi magazine:                           Delta–Format (195 x 195) – squared
 Type area                     2/1 page:          11/1 advert: 170 x 173 and 2/3 PR section: 170 x 114 and 1/3 brief portrait: 170 x 55
                                                                                                                                         see
 		                            1/1 page:          170 x 173 (of which 2/3 adverts: 170 x 114 and 1/3 brief portrait: 170 x 55)
                                                                                                                                         page 11
			                            1/3 page:          170 x 55 (brief portrait: for supply see above)
 Bleed2)                       1/1 page:          195 x 195 + 3 mm trim
      Postcard:                170 x 97,5 + 3 mm trim
      abiQ magazine: DIN A5 format (148 x 210)
      Type area                2/1 Seite:         1/1 advert: 130 x 184 and 1/1 PR section: 130 x 184
      		                       1/1 Seite:         130 x 184 (of which 2/3 adverts: 130 x 122 and 1/3 PR section: 130 x 60)                                             see
      		                       1/2 Seite:         63 x 184 (of which 2/3 adverts: 63 x 122 and 1/3 PR section: 60 x 60)                                                page 14
      Bleed2)                  1/1 Seite:         DIN A5 + 3 mm trim
      Postcard:                140 x 105 + 3 mm trim
2) Important for bleed: Due to fold tolerances caused by the print technology, cut sections cannot have all-round, thinly cut frames and/or texts/lines. Otherwise, the publisher will not
   be held liable for any resulting claims for compensation.

2. Online job board: For all info about technical processing, see page 22 and for other online advertisement opportunities,
                     see page 17.
                                                                                                                                                                                             Page 16
Stuzubi Online
Job board, banner advertising, social media and much more
Online

Target group recruitment search with Stuzubi
In addition to your participation in the Stuzubi career fair and in our career magazines, we also offer you many
online advertising opportunities, with which you can reach your young target groups more specifically for your
recruitment search.
On the one hand, our Stuzubi online job board is an ideal platform for your training, study and job offers, with
its numerous new features. Furthermore our website, stuzubi.de, guarantees excellent search engine place-
ment in career portals and one hundred percent target group-precise addressing. With our social media
community on Facebook, Twitter, Instagram, YouTube and WhatsApp, as well as our far-reaching monthly pupil
newsletter, we also provide more relevant channels to approach your target group.

                                                                                             Stuzubi job board | single job ad

                                                 Stuzubi job board | Overview

                                                                  www.facebook.com/stuzubi
  www.stuzubi.de                                                                                                                 Page 18
Online

Adverts on the job board at stuzubi.de
Use the many opportunities to present your training, study and job offers on the Stuzubi job board at
www.stuzubi.de/stellenboerse.

      The benefits of a booking for you at a glance:
• Direct target group contact without scatter loss: Besides the
    many thousand visitors to our 15 careers fairs who find out
    about the offers online, the job board is only looked at by po-
    tential applicants with a specific course of action and promo-
    tions are continuously being made via all our cross-promoti-
    on channels – such as through our abiQ magazine, with pos-
    ters and via our online channels.
•   Individual presentation of your job adverts: Additional incor-
    poration of your company profile, client logos and photos for
    every offer description. Integration of your image film also
    included from a minimum duration of 6 months.
•   Wide coverage: The calculation for the job advert(s) is carried
    out cost-efficiently per application address. Up to 20 jobs/
                                                                                                   Job board, offer overview page
    courses of study are included.
•   Top service: Free data collection and maintenance by the publisher.
•   Clear presentation: All offers are categorised for pupils according to 6 personality types (practical, creative,
    entrepreneurial, social, administrative, academic) and categorised according to 12 specialist areas for the stu-
    dents and young professionals.
•   National identification (optional): Get your offer to the top of the hitlist, where it will stand out independent of
    the location.
•   Matching with your offers: The pupil can determine their personality type within 5 minutes with the orientation
    test and then they will receive a suitable selection of training and study places on offer.
•   Easy online application: With the application generator by “JEDDiT”, we provide those who are interested with
    the opportunity to create their application documents very comfortably.

                                                                                                                                    Page 19
Online

Editorial integration and banner advertising at stuzubi.de
Present your offers to our high-quality target group, which
visits our website with up to 160,000 page impressions and
60,000 unique users per month – for example, in the form of
editorial integration.
Use an advertorial with text and picture in direct editorial
content including teaser on the homepage and respective
subpages or the “training of the month” or “study of the
month” rubric. Your content will appear on a landing page with
prominent announcement on the stuzubi.de homepage and on
the homepage of the Stuzubi job board.
In addition, there are variants for banner advertising with 3
                                                                                 Inhalt 1
defined items (A, B or C) within the content, making your brand                                                      Content   A
                                                                                                                       Ad
visible:                                                                         Inhalt 2

  Content ad: Our most prominent advertising space is                            Inhalt 3
  directly integrated in the editorial content (item A). Because
  of its content proximity, the format enhances trust in the                     Inhalt 4

  advertising message and has a great advertising effect                  B            Fullbanner
  (also possible as video integration).                                          Inhalt 6
  Full banner: The full banner is a classic form of advertising                               stuzubi.de | Banner item A and B
  and is placed in the content or on the job board. You can                                             Inhalt 4

  choose between two items.                                                                         B   Fullbanner
                                                                                                        Inhalt 6
  Item B = in 5 place
               th
                                                                                                        Inhalt 7

  Item C = in 10th place                                                                                Inhalt 8

                                                                                                        Inhalt 9

                                                                                                    C   Fullbanner
                                                                                                        Inhalt 11

                                    Homepage with
                                     “training/study
                                       of the month”
                                                                   Advertorial                 stuzubi.de | Banner item B and C
                                                                                                                                   Page 20
Online

Social media and newsletter at Stuzubi
Our social media community* on Facebook currently has over 12,000 fans – with constantly increasing
member numbers. Use this target group-specific community to advertise your offers. In addition, you have
the opportunity to make your content known via our social media presences on Twitter, WhatsApp, YouTube
and Instagram. We will be happy to place a post here about your topic with a direct link to your company.
With our Stuzubi pupil newsletter*, you will reach around 12,000 school pupils nationwide each month with
no scatter loss. We will be happy to integrate your topic from the field of training and study in our monthly
newsletter – upon request, even regionally managed and tailored to your target group.
* under construction for students and young professionals

                                                                                      Twitter | #Stuzubi

                                                            Stuzubi YouTube channel

                                                                          Stuzubi
                                                                        WhatsApp
                                                     Newsletter            group
                                                                                      Stuzubi on Instagram

                                                                                                                Page 21
Online

Prices and technical details
 Job board                                                                     Description                                                                    Price
 Job advert (2 months)                                                         Incl. offer description(s), company profile, logo and photos                  320,--
 		 -“-       (6 months)                                                       Same as 2 months + additional video                                           590,--
 		 -“-       (12 months)                                                      Same as 6 months                                                              990,--
 Extra charge for nationwide identification (2 months)                         Independent of location, prominent highlighting in the hit list               320,--
 		 -“-       (6 months)                                                       		 -“-                                                                        590,--
 		 -“-       (12 months)                                                      		 -“-                                                                        990,--
 Extra charge for additional occupations/study courses (20 inkl.)              Per further occupation/study course                                            25,--
 Extra charge for additional application address(es)   (1 inkl.)               Per further application address/location                                       50,--

 Editorial integration (EI)*                Description                                                                                                    Price/month
                                            Your content with text and image directly in the editorial environment (incl. teaser on the
 Advertorial                                                                                                                                                  650,--
                                            homepage and on the respective subpage); max. 3,000 characters
                                            Your offer with text and image on a landing page (incl. teaser on the homepage and on the
 Training/study of the month                                                                                                                                  650,--
                                            homepage of the online job board); max. 3,000 characters

                                                Item 1)        Format (W x H in pixel)                         Price/month                       Price/month
 Banner advertising*                                                                                            Homepage                          Subpage
                                               (see p. 20)
                                                                                                       In rotation 2)        Exklusiv     In rotation 2)      Exklusiv
 Content ad                                         A          300 x 250 or video                       1.020,--            2.240,--         680,--          1.490,--
                                                    B                                                     540,--             1.190,--        360,--            790,--
 Full banner in content                                        468 x 60
                                                    C                                                     360,--              790,--         240,--            530,--
                                                    B                                                                                        540,--           1.190,--
 Full banner on job board                                      728 x 90
                                                    C                                                                                        360,--            790,--

 Social Media & Newsletter Description                                                                                                                         Price
 Newsletter-Ad                              1 x integration of your topic in the Stuzubi newsletter with text and image (incl. link to your website)          600,--
 Facebook post                              1 x post about your topic on Facebook (incl. link to your website)                                                500,--
                                                                                                                                                              Included in
 Tweet on Twitter                           1 x tweet about your topic on Twitter (incl. link to your website)                                               Facebook post
 WhatsApp news                              1 x integration of your topic in a WhatsApp to our Stuzubi news group (incl. link to your website)                200,--
 Instagram post                             1 x integration of a photo in a post on Instagram (incl. link to your website)                                    200,--
 YouTube channel                            1 x integration of your video content on the Stuzubi YouTube channel                                              200,--

   Technical details Delivery up to 5 working days before start date to online@stuzubi.de                                                      Discount scale
   • Online job advert:                                                    • Banner: Size: max. 30 KB, GIF format preferred, which also        *only applies for EI + banner
     -- 1 company logo (resolution: min. 72 dpi; width; max. 300 pixels)     enables interactive elements or film sequences
     -- Photos: Up to 3 in company profile; up to 2 per job/study            1) Item A = 1st hit, item B = 5th hit,
                                                                                                                                               • 2 months:           10%
        course (format: JPG or PNG; benchmark: 2.5 MB), landscape               item C = 10th hit in the column                                • From 3 months:      20%
        format alignment is optimal (aspect ratio 10:6)                      2) Rotation with other banners (max. 3)
                                                                                                                                               • From 6 months:      35%
     -- 1 video per company profile/job/study course (format: MOV,         • Video: Size max. 200 MB
        MPEG4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM)                          • Newsletter: Text and, if applicable, JPG image                    • From 12 months: 45%
                                                                                                                                                                               Page 22
We say thank you each year to over 1,400 clients. Here is a small selection:
We look forward
      to further
  collaboration
Find your own way

                Your partner for talent recruitment since 1993

Eager for new staff?
Then contact us!                                                                              Stuzubi:
We will be happy to help!                                              DIMA Werbe- und Verlags GmbH
                                                                             + Karola Marschall Verlag
Tel.: 		    08131 90748 0
Fax:        08131 90748 7700                                                     Joint office address:
Email:      info@dimaverlag.de + info@stuzubi.de                            Dr.-Johann-Heitzer-Str. 2
Internet:   www.stuzubi.de                                                 85757 Karlsfeld b. München
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