MEDIA KIT 2018 - AWARDED 4 OUT OF 4 STARS IN GEN, 2015 - WHATISEPIGENETICS.COM
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MEDIA KIT • 2018
Awarded 4 out of 4 stars in GEN, 2015
{
Our niche educational site provides accessible health-oriented
articles that focus on applying cutting-edge epigenetic research,
news and trends to everyday life.
HIGHLY TARGETED • ENTERTAINING • NICHE
TRAFFIC
1
57,220 97,182 68,617
Unique Visitors Page Views Sessions
1:28
Avg. Session
Duration AD STATISTICS
1.41 0.23%-1.6%
Ad CTR Range
Page Views Clicks / Ad impressions
Per Session
1 | 2018 MEDIA KIT
AUDIENCE
Profile
Educated and affluent individuals between the ages of 18-44 who
value an informed and healthful lifestyle.
Demographics 2
62% 38% 65% are reported
Female Male to be college educated.
Avg.
38% 40%
18-24 years 25-44 years $150k+ 0.2x
Weighted towards a higher
33% visit via mobile disposable income com-
3
or tablet. pared to the average US
internet user.
67% visit the site
via desktop.
WHATISEPIGENETICS.COM | 2
Interests 4
Consumer Lifestyle Composition Affinity Index*
*How much more likely our readers display a particular consumer lifestyle compared to the average US internet user.
Top Shopping Interests
Include:
Cosmetics
Hair Care Over half
“
have a Healthy & Fit
Skin Care
consumer lifestyle
“It’s heartening to find scientific rationale
behind the emotionally-understood benefits
of meditating!” — N.H., reader of What is Epigenetics
3 | 2018 MEDIA KIT
CONTENT
{ Popular topics touch on the epigenetic basis of falling in love, how
sipping green tea might epigenetically reduce cancer risk, and ways
we may be able to improve sleep or release stress via epigenetics.
Popular Posts 5
4 Ways Epigenetics May High Fat, Low Carb Diet Might
Drinking Tea Can Turn
Explain Why Love Is Not Epigenetically Open Up DNA and
Genes On or Off in Women
So Crazy Improve Mental Ability
5:28 4:19 3:37
Avg. time spent Avg. time spent Avg. time spent
on page on page on page
#1 Google
Result for
“Epigenetics”
Included in
Google News Index.
WHATISEPIGENETICS.COM | 4
728 x 90
728 x 90
Leaderboard
300 x 250
“Square”
300 x 250
300 x 600
Half Page Banner
or
300 x 600 160 x 600
Wide Skyscraper
5 | 2018 MEDIA KIT
ADVERTISING CONTACT
Ad Dimensions Get Started
To begin advertising with
DESKTOP What is Epigenetics or for
728 x 90 Leaderboard*
300 x 600 Half Page Banner* pricing inquiries, please
300 x 250 Square contact Bailey Kirkpatrick at
160 x 600 Wide Skyscraper bailey@whatisepigenetics.com.
MOBILE * Desktop ads will be automatically formatted
320 x 50 Leaderboard to mobile ready on mobile site.
320 x 100 Large Banner
PAST PARTNERS
1
Average monthly unique visitors and page view Google Analytics data collected from January 1st, 2017 - January 1st, 2018. Google
Analytics and ad data collected from January 1st, 2017 - January 1st, 2018.
2 Google Analytics data collected from January 1st, 2017 - January 1st, 2018.
3 Google Analytics data collected from January 1st, 2017 - January 1st, 2018.
4 Quantcast data collected from January 1st, 2017 - January 1st, 2018.
5 Google Analytics data collected from January 1st, 2017 - January 1st, 2018.
WHATISEPIGENETICS.COM | 6
Media Kit 2018
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